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Tag: Ad Campaigns

  • Best Navratri Ad Campaigns 2025: Top Brands That Won Hearts This Festive Season

    Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in unique ways.

    This roundup showcases how various brands are incorporating the spirit of Navratri into their campaigns; integrating culture, creativity, and connection to leave a festive impression on their audiences. Some brands share devotional posts about the story of the festival and Goddess Durga, while others engage audiences with fun contests like guessing the number of Navratri days or swapping traditional recipes. 

    To add to the excitement, brands also roll out special offers and discounts, often on festive products such as books, music, movies, and even lifestyle items. These campaigns not only celebrate the cultural essence of Navratri but also help brands build a closer bond with their audiences while showcasing their products in a meaningful way. Let us take a look at how these powerful brands have creatively captured the essence of Navratri, utilizing compelling narratives and humor in the best Navratri Ad Campaigns 2025. 

    List of Navratri Ad Campaigns That Stole the Spotlight

    Myntra Beauty


    Get ready to glow this Navratri! Myntra Beauty has everything you need, from a flawless base to the perfect festive pop of colour, so you can shine while twirling through garba nights and celebrations.

    Plus, don’t miss out on up to 60% off on your favourite beauty brands, starting 20th September. It’s the perfect time to grab all your festive makeup and skincare essentials without breaking the bank.

    Senco Gold & Diamonds


    The wait is over! Inspired by the strength and grace of Maa Durga, Senco Gold & Diamonds returns this festive season with the Aparupa collection. This collection beautifully blends heritage craftsmanship with modern design, offering jewellery that’s perfect for festive gatherings, garba nights, or gifting. Each piece allows you to dress, dazzle, and celebrate the season with confidence, elegance, and unmatched splendour.

    Collection of the Best Diwali Creative Ads
    Diwali is always smartly exploited by advertisers and marketers with their amazing offers and ads. Here are the best Diwali creative ads by brands that you must not miss.
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    Tata CLiQ


    This Ashtami, Tata CLiQ Fashion reminds us that festivals are about coming together, making memories, and celebrating with a smile. With the tagline “When tradition shines bright, it is truly Amar Pujo, Amar CLiQ”, the brand beautifully blends cultural reverence with the excitement of festive shopping. To make the experience even more special, Tata CLiQ is offering Flat 15% off with code TRINA15, encouraging customers to celebrate in style within their preferred budget.

    Shoppers Stop


    Shoppers Stop brings maximum festive flair this season, turning every Pujo celebration into a style statement. From playful giggles to show-stopping festive looks, shoppers can explore over 500 premium brands to add sparkle to their celebrations.

    Whether you prefer shopping in-store or via the app, Shoppers Stop makes it easy to find the perfect outfits, accessories, and festive essentials for family gatherings, garba nights, and Pujo festivities.

    GIVA


    The sound of Agamoni signals the start of celebration, and this Navratri, it’s all about draping yourself in sparkle and joy. With festive outfits and accessories that capture the spirit of the season, shoppers can add elegance and fun to every garba night or family gathering. Moreover, to make the celebrations even brighter, the brand offers 15% off your next order with code CELEBRATE15, making it easy to shine without splurging.

    Navratri: The Festival Giving New Dimensions to Food Business Operators
    Due to the increased number of fasting individuals, FBOs anticipate a significant increase in their profit-sharing ratio during the current Navratri festival.
    StartupTalkyNitin Konde

    PALMONAS


    When it comes to celebrating Navratri, it’s all about PALMONAS. The brand brings elegance, joy, and a touch of luxury to every festive moment. With their festive tagline, #FestiveShineWithPalmonas, the brand perfectly captures the spirit of the season, making jewellery not just an accessory but a way to celebrate every joyous moment with style and confidence.

    Purplle


    This Navratri, Purplle is making beauty affordable and fun with their festive haul. From skincare and haircare to full-face festive makeup, everything you need to glow during the nine nights is just a click away.

    The campaign highlights 9 amazing deals across price points, INR 49, INR 59, INR 69, INR 79, INR 89, and bigger savings at INR 99, INR 199, and INR 299 stores. On top of that, shoppers can enjoy up to 75% off on popular beauty brands, making it the perfect time to stock up without breaking the bank.

    Flipkart Big Billion Days


    Flipkart’s Big Billion Days 2025 campaign comes alive with a quirky and magical twist, showing how even the simplest purchases, like a phone, a phone cover, or a dress, can transform your life. The ad is styled as a modern fairy tale, featuring a star-studded cast with familiar faces and surprise cameos, keeping audiences hooked from the first frame to the last.

    The tagline “Kuch Bhi Ho Sakta Hai” shows the true spirit of Big Billion Days, full of surprises and unbeatable deals. From mega discounts on smartphones and fashion to surprise offers across categories, Flipkart positions its sale not just as a shopping event but as an experience of wonder and excitement.

    Amazon Great Indian Festival


    Amazon India is building excitement this festive season with the much-awaited Great Indian Festival, starting 23rd September. The teaser campaign, “Tyohaar Nayi Khushiyon Ka,” encourages customers to add their favourites to the cart now and be ready to grab the best deals once the sale goes live.

    The brand is rolling out massive offers, with 50–80% off on fashion and beauty brands and up to 80% off on kitchen and home products, plus an extra 10% cashback, ensuring that shoppers step into the festivities in style.

    Amazon Great Indian Festival vs Flipkart Big Billion Days: Taglines, Deals & Comparison
    Compare Amazon Great Indian Festival and Flipkart Big Billion Days 2025. Explore taglines, offers, discounts, and which mega sale gives you the best deals.
    StartupTalkyShubham Kumar

    BIBA


    This Durga Puja, BIBA invites everyone to embrace the divine and celebrate in style with its signature festive reds. The collection combines traditional charm with contemporary flair, offering outfits that are perfect for puja rituals, family gatherings, and garba nights.

    Shoppers can explore the festive collection to pick their favourites and make every moment of the celebration vibrant and memorable. With stores ready to welcome customers, BIBA ensures that the joy of Durga Puja is just a visit away.

    Conclusion

    Navratri campaigns in 2025 showed that the best marketing is about more than sales; it’s about celebrating culture and creating real connections. The brands that stood out were the ones that blended festive emotions with creativity, leaving a mark long after the celebrations ended. From heartfelt storytelling to irresistible festive offers, each campaign proved that when tradition meets innovation, audiences don’t just notice, they remember. And in a season built on joy and togetherness, that lasting connection is the real win for any brand.

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    StartupTalkySakshi Jadhav

    FAQs

    Which brands launched the best Navratri campaigns?

    Top brands like Myntra Beauty, Senco Gold & Diamonds, Tata CLiQ, Shoppers Stop, GIVA, Palmonas, Purplle, Flipkart, Amazon, and BIBA stole the spotlight with their innovative Navratri ad campaigns.

    What were some major festive sales during Navratri?

    Flipkart Big Billion Days and Amazon Great Indian Festival were the biggest festive sales. Flipkart promoted “Kuch Bhi Ho Sakta Hai” with magical storytelling, while Amazon highlighted “Tyohaar Nayi Khushiyon Ka” with 50–80% discounts across categories.

  • Top Holi Promotional/Marketing Strategies and Ideas to Sell Your Product Easily

    Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers on such occasions.

    Holi is defined as the festival of colors, which signifies the end of winter and the start of the season of blossoms. This particular festival is steeped in the Hindu tradition and resonates beautifully with the people of India. Along with bringing happiness to individuals, Holi, as a festival, also has the potential to usher in prosperity for businesses.

    If you are wondering about marketing your brand during Holi, then here are some of the best marketing strategies that you can use to promote your products and services during the festival of colors.

    1. Social Media Posts
    2. Discounts and offers
    3. Sale Days
    4. Customized products
    5. Campaigns
    6. Collaboration Initiatives
    7. Expanding the Network
    8. Guerilla Marketing
    9. Referral Campaigns
    10. Holi-themed Product Launches
    11. Campaigns through User-generated Content
    12. Other Strategies

    Social Media Posts

    You can create a social media post or a Holi social media campaigns as a marketing strategy for Holi. You can create an image or a video where your product or service is advertised through the Holi theme. It can mainly include something related to colors. You can create any post with the theme colours for the Holi social media posts.

    You should ensure it is creative and related to your product or service. Creative posts catch the audience’s attention, which will help you increase the brand value of your product or service.

    Social media is the best medium to market your products, as most of them use it. It is also one of the cheapest forms of promotion. 61% of Indian consumers have said that they make their buying decisions through social media posts, according to a report by Economic Times.

    Best Holi Business Ideas to Boost Profits This Festive Season
    Explore the best Holi business ideas, from organic colors to festive decor and sweets, to make the most of this vibrant festival and maximize your earnings.
    StartupTalkyRishi Mundra

    Discounts and offers

    Providing discounts and offers during the festivals gives your customers a reason to buy the product. Always try reaching a lot of people through promotions and word of mouth. Discounts during the festivals will increase your sales and make the customers happy.

    Discounts and services will motivate your customers to use the products or services and purchase them.

    86% of Indian consumers look forward to shopping during the festival season, according to a report, which further multiplies the chances of sales and with lucrative discounts and never-seen-before offers, they simply cannot miss the chance to shop their favourite products during this time.

    Sale Days

    If you have an e-commerce website, then you can bring in Sale days for the festive seasons. You can provide offers on a certain set of products for some days during the festive season.

    As per the report mentioned earlier, 86% prefer shopping during the festive season, out of which 57% prefer shopping through e-commerce websites. You can use social media posts to promote discounts and offers.

    Customized products

    You can try customizing your product according to the Holi theme. This will increase your sales and will also act as a marketing strategy for your brand.

    Consumers would prefer gifting their friends and families with customized gifts that are unique. The total size of the gifting market in India is 250,000 crore and is expected to grow by over 200%, according to Technopark, which is India’s leading.
    Management consulting firm.

    However, customized gifts are time-consuming and would increase the cost of production. If you have a small business, then you can provide a small Holi basket for different price ranges.

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    Campaigns

    You can start different marketing campaigns during Holi. It can be online through social media or through offline events. Try relating it to the theme of Holi. You can set a specific goal and try to achieve it by promoting the campaigns through a single mode or through different modes.

    Campaigns are mostly promoted through taglines. The Holi sale taglines will help consumers remember your product and, thereby, increase overall brand awareness. Furthermore, the Holi taglines are really something that most marketers, brands, startups, entrepreneurs, and others cannot simply miss out on!

    Social media campaigns’ goals are mostly concentrated on getting feedback from consumers, increasing the traffic on your websites, and building email marketing lists, which would help drive your sales directly.

    Offline campaigns can include billboard posters, guerilla marketing, print ads, etc. These are mostly for the bigger business. If you have a smaller business, you can prefer social media campaigns. But ensure that you stick to the theme of Holi and colours. For Holi digital marketing, brands can use user-generated content, influencer partnerships, vibrant visuals, and limited-time promotions to create an engaging and festive campaign that resonates with customers.

    Holi Marketing Campaign by TVS Motor Company

    Collaboration Initiatives

    Collaboration initiatives, also known as partnering marketing, involve working together with other brands and artists to increase your brand’s visibility in the market. This strengthens your presence and enhances your market expansion processes.

    During the Holi season, which is known for its colourful celebrations of dance, music, and more, you have many opportunities to collaborate with different artists, such as painters, musicians, dancers, and more. This can create an arresting presence that generates curiosity and buzz for your brand among your audience. It can also showcase the culture and richness behind your idea. Additionally, you can choose to collaborate with NGOs and showcase the goodness of your brand in contributing to community development.

    Top 5 Best Holi Items/Products This Year – 2022
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    StartupTalkyKimi Dutta

    Expanding the Network

    Expanding your network is crucial for a successful campaign. Contacts play a significant role in this regard. There are different ways to increase your reach, such as email marketing, trade shows, exhibitions, hosting events, and engaging on social media. The Holi season offers various opportunities to boost your contacts. You can attend fairs, flea markets, and trade exhibitions, introduce your products, and make people aware of your brand. By leveraging these opportunities, you can expand your horizons.

    Guerilla Marketing

    Guerrilla marketing is a smart advertising and marketing technique that allows brands to promote their product or service through unique and unconventional methods. The best part is that it doesn’t require a huge budget, just creativity and intelligence to execute. The main goal is to quickly capture the attention of your audience, creating a reaction that generates greater revenue for your brand. When done correctly, guerrilla marketing can reduce marketing costs by up to 90%. Research shows that 57% of customers believe it to be an effective tactic, and 42% of millennials agree that it influences their purchasing decisions.

    Referral Campaigns

    Referral campaigns are highly popular among new businesses as they strive for exponential growth. Research shows that as many as 86% of B2B buyers rely on the power of word-of-mouth to make purchase decisions. By leveraging referral campaigns, you can build strong relationships with your existing customers and enable them to promote your brand through word-of-mouth marketing techniques, thus expanding your market reach. With Holi around the corner, you can gain even greater traction.

    One of the Holi campaign ideas to consider is organizing a referral program where customers are incentivized to refer their family and friends in exchange for exclusive discounts or rewards. According to studies, nearly 92% of customers trust referrals from their family and friends over other forms of advertising. Such campaigns not only capitalize on the festive spirit but also harness the power of trusted recommendations to bolster brand visibility and credibility.

    Top 22 Amazing Corporate Gift Ideas for Holi 2022
    Is finding useful Holi corporate gifts for employees proving tedious? Then, here’s a list of Top 22 Amazing Corporate Gift Ideas for Holi 2022!
    StartupTalkyAlan Joseph

    Holi-themed Product Launches

    Holi presents a great opportunity for brands to introduce new products or services that are relevant to the holiday. For example, a cosmetic brand can launch a range of makeup products with Holi-inspired themes, while a food brand can introduce a new line of Holi sweets and snacks. This not only creates excitement and interest around the brand but also positions it as being in sync with the festive spirit.

    Campaigns through User-generated Content

    Holi is a time for families and friends to come together and celebrate. Businesses can use this to connect with their customers by creating marketing campaigns that include user-generated content (UGC). Brands can ask their followers to share their Holi moments, photos, and videos as part of the campaign. This helps increase interaction and makes the brand feel more relatable. It also makes customers feel recognized and valued.

    UGC leads to 29% higher conversion rates than other marketing methods. Also, 70% of brands believe that UGC helps them build stronger connections with their customers on social media.

    Other Strategies

    You can choose other strategies according to your budget, including traditional TV or newspaper advertisements; you can partner with new movie releases and organize some promotional events with them, as a wide range of superhit movies will be released during the festive seasons. This can increase sales and improve your brand name.

    You can become a sponsor for certain events happening in and around the country. However, the events this year would be less crowded compared to previous years due to the Covid-19 restrictions.

    Moreover, you can create some Holi-themed competitions and provide attractive prizes for the winners. Through this, you can increase the promotion of your brand and create awareness about your brand.

    Through competitions, you can even collect information and contact details of your customers. This will help you promote your products and offers in the future. You can also follow up with them.

    Conclusion

    These are some marketing strategies that your business can use this Holi. These marketing strategies will leave a mark on your brand in the customers’ minds. They can create a lasting impression on both customers and your investors. However, always remember that a unique advertisement/campaign built on a strong value always wins the game. So, start preparing your marketing campaign as early as possible to seize your day!

    FAQs

    What is Holi?

    Holi is the Indian festival of colours, which signifies the start of spring, the season of blossoms after the mournful, lack-lustre winter days.

    What is Holi marketing?

    Marketing is always important for your brand, and Holi is one such festival full of happiness and colours that fuel a good deal of marketing, too. Therefore, Holi marketing is something that you should not be missing out on if you are an entrepreneur, an owner of a brand, or a marketer at one of them.

    What are Holi taglines, and why are they important for marketing?

    Holi taglines are short, attractive one-liners used for marketing during the Holi festival. These Holi taglines etch the brand image and are filled with all the colours of the festival, which plays an important role in brand marketing.

    Why should you create Holi social media posts?

    Social media plays a crucial role in today’s marketing landscape. So, social media platforms are often used for marketing a brand, where marketers create unique, creative social media posts during festivals like Holi to attract their customers. The Holi social media posts can be used for the basic promotion of the brand and its products, as well as to promote discounts and offers or the launch of something new for a particular brand.

    What are the best Holi promotional ideas or Holi advertisement ideas?

    If you are wondering about some of the best Holi promotional ideas, then here are some of them you can check out:

    • Social media posts – You can always use unique social media posts to attract your customers and inform them about the new launches, offers, and discounts.
    • Offers and discounts – Product discounts are something that you can certainly bring in during Holi. While the customers have a huge propensity to buy during these festivals, exclusive offers and discounts can win their hearts and increase your brand sales.
    • Sale – Festival Sale is becoming a rage these days. If you are in doubt regarding the best Holi promotional ideas, launching a Holi Sale is a foolproof idea!
    • Advertisements on television and online
    • Distributing customized products for Holi
    • Launching Holi campaigns

    Which are the creative Holi taglines that the brands have used?

    • “Add a splash of colour to your beauty routine this Holi!” – Cosmetic Brand
    • “Indulge in the sweetness of Holi with our delectable treats!” – Food Brand

    Which are the best Holi business ideas?

    • Launching a line of Holi-themed cosmetics or skincare products.
    • Creating a range of Holi-inspired sweets and snacks for the festive season.

  • Effective Diwali Marketing Ideas to Boost Sales During the Festive Season 2024

    This article has been contributed by Abhinav Jain, CEO & Co-founder, Almonds Ai.

    Last Diwali, I found myself standing in a crowded market, surrounded by vibrant colors, the smell of sweets in the air, and the endless buzz of people. Everywhere I looked, people were bargaining, buying gifts, and preparing for the big festival. It got me thinking about how much things have changed in the world of shopping—especially during Diwali.

    Diwali is more than just a festival in India—it’s a time for family, lights, traditions, and, yes, a lot of shopping. A few years ago, most of us would head to the markets, sift through stores, and hunt for the best deals. But today, things are different. Much of that excitement has moved online, and brands are now competing digitally for attention. It’s no longer just about offering discounts or festive deals; it’s about creating meaningful, personalized experiences for customers. 

    And this is where Artificial Intelligence (AI) has stepped in, completely transforming the way brands engage with shoppers during festive seasons like Diwali. AI isn’t just a buzzword anymore—it’s actively shaping the way businesses interact with their customers, helping them connect in deeper, smarter ways.

    So, as we head into Diwali 2024, simply offering discounts isn’t enough. People want more personalized, meaningful experiences, and this is where technology—especially AI comes in and changes the game.

    In this article, we shall look at a few effective marketing ideas to boost sales during Diwali in 2024.

    Personalization at Scale with AI

    Think about it—when you walk into your favorite store, what makes it feel special? It’s when someone greets you by name or recommends a product based on what you’ve bought before. That personalized experience is what AI now allows businesses to recreate at scale.

    Why It Works: AI lets you take customer data—like past purchases or even browsing behavior—and turn it into super-targeted recommendations. It’s like offering each customer their own custom Diwali catalog. Whether it’s festive home décor or clothes, AI can help you send them offers that feel tailor-made.

    Example: Amazon uses AI for real-time product recommendations based on user behavior. During Diwali 2023, Amazon India leveraged AI to show personalized deals to customers based on their previous festive purchases, whether it was home décor, electronics, or apparel. This led to higher engagement and conversions, as customers felt like the offers were handpicked for them.

    Personalized Chatbots for Instant Support

    We’ve all been there, trying to find that perfect Diwali gift online but getting stuck because of a delivery question or confusion about product details. You’re in a hurry, and waiting hours for an email response is frustrating. That’s where AI-powered chatbots come in.

    Why It Works: During high-traffic times like Diwali, your team can get overwhelmed by the sheer volume of customer queries. AI chatbots can handle a ton of queries simultaneously and instantly, whether it’s about delivery timelines, return policies, or even recommending a product.

    Example: H&M introduced an AI chatbot on their website to assist customers in selecting outfits based on their preferences. During festive seasons like Diwali, this bot has been particularly useful in helping customers find the right party wear quickly. The chatbot even recommends accessories that go with the outfit, increasing the likelihood of upselling.

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    Hyperlocal Email Campaigns for Maximum Impact

    We all get bombarded with Diwali promotional emails, right? But have you noticed how some just grab your attention more than others? That’s often because they’re localized. AI is now helping brands take email marketing to a whole new level, making each email feel like it’s meant just for you and around you.

    Why It Works: AI can analyze past behaviors. locations and preferences to send the most relevant offers to everyone. It figures out when your customers are most likely to open emails and what types of content they engage with most.

    Example: Zivame, an online lingerie brand, uses AI-driven hyperlocal email marketing to send personalized festive offers. During Diwali, they segmented their audience based on shopping habits and sent out targeted offers that resulted in a 20% increase in their click-through rate compared to generic email blasts.

    AI-Powered Loyalty Programs to Increase Retention

    It’s no secret that keeping customers is just as important as getting new ones, and Diwali is the perfect time to reward your loyal customers. But what if you could do it in a way that’s completely personalized, in real-time?

    Why It Works: AI-driven loyalty programs allow brands to offer custom rewards based on each customer’s actions. They also enable real-time offers that feel timely and relevant, keeping customers coming back long after the festival is over.

    Example: Starbucks has a highly successful AI-driven loyalty program. During Diwali, they offer special discounts on festive drinks and merchandise, but only to their loyalty program members. They also use AI to send personalized drink recommendations based on past purchases.

    Super targeted Festive Ads

    Let’s talk about digital ads. We’ve all seen them, and some feel like they’re speaking directly to us, while others? Not so much. The magic lies in hyper-targeting, and AI is making it easier than ever to serve the right ad to the right person at the right time.

    Why It Works: AI-powered ad platforms analyze tons of data—what your customers are browsing, their past purchases, and even their online behavior—so you can target your Diwali ads with laser precision.

    Example: Myntra, one of India’s biggest fashion e-commerce platforms, used AI-powered hyper-targeted ads to promote their Diwali sale in 2023. They analyzed browsing behavior and demographics to show relevant ads, like festive sarees or home décor, to specific segments of users. This strategy resulted in a significant boost in both engagement and sales.

    Interactive AI-Driven Experiences to Boost Engagement

    People love engaging with brands in fun, interactive ways, especially during festive seasons. AI lets you create those memorable, interactive experiences that keep customers engaged and entertained while nudging them toward a purchase.

    Why It Works: AI-powered tools like AR filters or virtual try-ons make shopping more interactive and exciting. Plus, it’s a great way to add a little extra joy to the Diwali shopping experience.

    Example: Lenskart uses an AI-powered virtual try-on feature for glasses. During the Diwali season, they promoted this feature heavily, allowing users to “try on” festive frames virtually before making a purchase. The feature led to higher engagement rates and a noticeable increase in conversions during the festive period.

    AI is Shaping the Future of Diwali Marketing

    AI is no longer just a buzzword; it’s changing how brands engage with customers during major festivals like Diwali. From personalized recommendations to real-time customer support and interactive shopping experiences, AI is helping brands deliver smarter, more meaningful marketing.

    The brands that leverage AI during Diwali 2024 will not only boost their sales but also build stronger, more lasting relationships with their customers. In the end, it’s all about making the shopping experience as festive and personalized as the festival itself.

    Final Thoughts

    Diwali is a time of joy, excitement, and celebration. As marketers, it’s up to us to create that same festive spirit in the way we connect with our customers. AI offers us the tools to do that—whether through personalization, instant customer support, or interactive experiences. So, as we gear up for Diwali 2024, let’s embrace the power of AI to create marketing strategies that are not only effective but also meaningful.

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  • Top Companies Showcasing Creativity in T20 World Cup 2024 Commercial Ads

    Cricket is now much more than a game played with a ball and bat. A lot of major corporations have been interested in being involved with this sport because of how powerful it has become as a commercial entity. Many corporations have showcased their creative side in their commercial efforts throughout this T20 World Cup as well. These companies are aiming to do double duty by increasing their profits and reaching a wider audience with these creative and interesting advertising efforts.

    Some of the interesting ad campaigns that have gained popularity in T20 World Cup 2024 are listed below:

    Dream 11’s Yeh Sabka Dream Hai
    Britannia’s Hilarious Jab at Oreo
    Star Sports’ Deep-Rooted Love for Cricket

    Dream 11’s Yeh Sabka Dream Hai

    Dream11: #MummyKaMagic, Team India ke saath kyunki #YehSabkaDreamHai

    Dream11, a platform for fantasy sports, has debuted a new campaign for the Twenty20 World Cup called “Yeh Sabka Dream Hai”. DDB Mudra was responsible for both the concept and production of the campaign. With this campaign, the entire nation stands in solidarity with Team India, sharing their dreams of a successful ICC Men’s T20 World Cup in 2024.

    ‘Mothers of India’ are spearheading the effort to rally support for the team, which is putting the call to action in a fresh perspective. The campaign highlights the fact that cricket is a deeply held passion in India, with supporters spanning all demographics – men, women, children, moms, and the young and elderly alike.

    In Dream11’s most recent advertising campaign, the figure portrayed by Ayesha Raza, “Mummyji,” champions the dream of winning the T20 World Cup. Using the Indian Cricket Team as an example, the films show how a mother’s special kind of touch can help her children succeed.

    The campaign was unveiled on May 30, 2024, and it features Ayesha Raza alongside cricketers from Team India like Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ravindra Jadeja, Rinku Singh, Tilak Varma, Yashaswi Jaiswal, and Washington Sundar.

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    Britannia’s Hilarious Jab at Oreo

    New Britannia Jim Jam Pops – First Open Creme Biscuit – No Twist. Just Lick. Pop.

    In their most recent advertisement, Britannia pokes fun at Oreo with the help of actors Varun Sharma and Kunaal Roy Kapur. 

    The Oreo cream biscuit from Mondelez is the target of the ad’s playful jab. The actor rails about Oreo’s use of “twists” in their advertising, citing the company’s World Cup advertisements as an example.

    Recalling about Oreo’s previous campaigns, Sharma and Kapur find it humorous. They bring up the ICC Men’s T20 World Cup 2022, which was all about reintroducing the biscuit to the Indian market, much like it was when it was first introduced in 2011. Also, the characters make fun of Oreo’s other ad campaign for the ICC Men’s Cricket World Cup 2023, which takes a different approach and tells fans to calm down before their side brings home the title. The ad spoof from Britannia is most effective when it asks Oreo not to run commercials during the forthcoming Men’s Twenty20 World Cup. Joining the 1.4 billion Indians in their intense desire for a successful tournament, the performers playfully reference India’s past World Cup defeats and beg Oreo not to introduce any “twists” to this year’s event.

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    Star Sports’ Deep-Rooted Love for Cricket

    Star Sports, the official tournament broadcaster, has dropped a promotional video that captures the passion that millions of Indians have for cricket and the World Cup.

    People of different ages, from kids to adults, are shown in the film passionately practicing cricket, which perfectly reflects the spirit of dedication.

    The footage shows that the countrymen are improving their skills in preparation for the ICC Twenty20 World Cup, whether by hitting an imaginary ball, running through bowling run-ups, or doing fielding drills. If you’re a cricket fan in India, Star Sports wants you to come out and support Team India. India is in Group A with the United States, Ireland, Canada, and Pakistan.

    FAQs

    How many total teams are participating in the ICC T20 World Cup 2024?

    20 teams are participating in the ICC T20 World Cup 2024 which are divided into 4 groups.

    What is the format of T20 WC 2024?

    In the first round, 20 teams will compete, divided into four groups of five teams each. The top two teams from each group will advance to the Super 8 round, where the eight qualifying teams will be split into two groups of four teams each.

    How to watch the ICC T20 World Cup 2024?

    The T20 World Cup 2024 match will be streamed live on Disney plus Hotstar app and Star Sports Network.

  • How to Use ChatGPT for Social Media?

    ChatGPT is the new tool on the block that social media enthusiasts are in love with. While people who use Twitter, Facebook, and Instagram have been copying quotes, sayings, and cool phrases by searching on the internet to make their social media posts a bit interesting, not to mention the book quotes and quoting random Greek philosophers, some out of context and some for the fun of it, this new artificial intelligence can do much more than that. See, being a generative AI, ChatGPT can not only give the quotes you want off the web, but it can also inspire that little creative writer inside you and help you create original, meaningful captions for social media.

    OpenAI, a company that is highly involved in artificial intelligence (AI) and deep learning research and development, launched (on November 30, 2022) the coolest and most capable program named ChatGPT, a generative AI chatbot that is capable of generating human-like text, content writing and producing creative content when prompted by the user. It was so useful! I am saying useful cause usefulness is what drives any product in this age, that it grossed 1m users in its first five days of launch and 100m users by January 2023.

    Even Instagram took 2.5 months to achieve its first 1m users.

    With global smartphone penetration presently standing at 67% and a significant amount of their valuable time on smartphones, marketers, and advertisers are now focused on creating ads and marketing campaigns directed especially at small screens, i.e., the mobile and ChatGPT can help.

    A McKinsey Global Survey on state AI adoption concluded, “In 2017, 20 percent of respondents reported adopting AI in at least one business area, whereas today, that figure stands at 50 percent, though it peaked higher in 2019 at 58 percent.”

    And with ChatGPT and ChatGPT Plus making headlines with their content–creating capabilities, more and more businesses in various areas are looking to adopt AI in some way or another.

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    Let’s See How You Can Use ChatGPT For Social Media:

    Research And Trend Analysis
    Generating Unique Marketing Campaigns For Social Media
    Personalize Social Media Content
    ChatGPT For Social Media Marketing

    Research And Trend Analysis

    Marketers and advertising agencies can use ChatGPT to research the latest trends and news about the product or service they want to market. ChatGPT can be used to get a summary of the latest developments regarding a particular product and how customers are inclined toward that product.

    When it comes to social media marketing, research and trend analysis can be done effectively with a generative AI like ChatGPT. You can analyze social media data to track trends, identify influencers, and measure the effectiveness of your marketing campaigns and how people reacted to them.

    ChatGPT can be leveraged to research what products people are interested in and how they interact with sellers and vendors. By analyzing local or national news on a particular product or service, people can strategize and focus more on what people need and want.

    Generating Unique Marketing Campaigns For Social Media

    The AI Chatbot can also be used to develop unique marketing ideas and campaign slogans, themes, and titles. It can help advertisers and marketers use the time to plan the crucial aspect of the campaigns and can help create a wireframe.

    Apart from that, it can provide you with creative content as well, but you have to tailor it to match the theme and target of the campaign.

    Someone rightly pointed out that generative AI can be an assistant at best (well, Satya Nadella, the Microsoft CEO, called the Bing AI your Copilot), so why not use it as an assistant?

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    Personalize Social Media Content

    ChatGPT could generate ad copy tailored to a specific audience, ensuring that the ad is more effective and reaches the right people.

    An Ad and Marketing company could use ChatGPT to personalize social media content for different audiences. This can be done using demographic information, interests, and other factors to generate relevant and appealing content for each audience. Marketers could use ChatGPT to create different versions of a post for different countries or regions to ensure that the content is relevant to the audience more likely to be engaged.

    ChatGPT For Social Media Marketing

    Well, once you have created something, be it a small advertisement or a targeted marketing campaign, it is time to market it to the right audience.

    So how do you go about that, and how can ChatGPT help?

    As a generative AI, ChatGPT can help you analyze the trending social media platform and give pointers on how you can approach this.

    ChatGPT can provide you with a list of trendy tags and captions. If your ad campaign is less text and more visuals in the form of images, Instagram and Pinterest could be the better platform. If it is textual, you can post it on Reddit and Twitter. With the help of ChatGPT, you can find trending groups and space to market your ad.

    Apart from that, ChatGPT can also help people with microblogging sites and posting creative content, and growing their follower count. People like you, me, celebs, politicians, and others can use ChatGPT to post better tweets. It can help you with witty and relevant replies and help you engage better with your followers.

    On Instagram, you can use this great tool to come up with witty or quirky captions, as per your taste, and hashtags to enhance your engagement and grow your followers. The same goes for Reddit and other social media platforms such as Facebook.

    Talking about politicians and celebs, a politician can use ChatGPT to tweet better tweets relevant to current events and reach their audience. This will not only enhance the prospects during crucial elections but will also ensure that voters know who they are voting for.

    For example, consider this tweet by former Alaska Governor Sarah Palin, who was mocked for her made-up word ‘refudiate’ —

    ”Ground Zero Mosque supporters: doesn’t it stab you in the heart, as it does our throughout the heartland? Peaceful Muslims, pls refudiate”

    -@sarahpalinusa, July 18, 2010

    She followed up with:

    ”Refudiate,” ”misunderestimate,” ”wee-wee’d up.” English is a living language. Shakespeare liked to coin new words too. Got to celebrate it!

    -@sarahpalinusa, July 18, 2010

    Here is a tweet by former United States President Donald J. Trump that makes you think over your tweets and other social media posts and not post toxic content. ChatGPT can surely help you rephrase your thoughts and be creative.

    ”Obama just endorsed Crooked Hillary. He wants four more years of Obama- but nobody else does!”

    -@realDonaldTrump, June 9, 2016

    You can also use ChatGPT to write long blog posts on blogging websites such as Medium and Substack, where a subscription option is also available. Using ChatGPT wisely and effectively (again… as an assistant and not a writer), you can create valuable, informative, and trustworthy content that engages more people and makes you rich (well, it’s possible!).

    Conclusion

    In essence, whether social media posts or social media marketing, ChatGPT, and other generative AI tools can help you write better, creative, and informative content to create engaging and effective ad campaigns. You can use ChatGPT for research and analysis, thereby, personalizing social media posts or marketing campaigns to engage the kind of audience you wish to target. From social media captions to replies, comments, and hashtags, ChatGPT got your back.

    FAQs

    What is ChatGPT?

    ChatGPT is a generative AI chatbot that is capable of generating human-like text, content writing, and producing creative content when prompted by the user.

    How can you use ChatGPT for social media?

    ChatGPT can be used for social media for:

    • Research And Trend Analysis
    • Generating Unique Marketing Campaigns For Social Media
    • Personalize Social Media Content
    • Social Media Marketing

  • Top 6 Public Relations Strategies for Your Business

    Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people, they retain their trust and loyalty, which helps their business.

    Public Relations Strategies hold huge importance in the survival of businesses and companies today. The person who masters the Public Relations strategies wins hearts and sales.

    The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in a time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making. Let’s take a look at them.

    You Represent Your Brand
    Be Hilarious
    Do Your Homework
    Be Where Your Customers Are
    Know What Your Customers Want
    Create Memorable Content

    You Represent Your Brand

    If you’re the founder, your company becomes a reflection of who you are. Don’t forget when you’re rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.

    Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mind-blowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.

    Public Relation Agency Services

    Be Hilarious

    Humour and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allowing more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren’t supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.

    Durex, a company that sells condoms and sexual wellness products does its Public relation quite well. As an example of how being funny can keep your audience engaged with your products, on Father’s day, Durex India posted -“To all those who use our competitor’s products: Happy Father’s Day’’. This light-hearted sarcasm left people rolling on the floor. There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.

    Do Your Homework

    There is no excuse for research. You have to know who you’re dealing with, what they like, their interests, and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.

    Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.

    Be Where Your Customers Are

    When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.

    Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Every youth is actively available on social media so, it is quite easy to find them here and is the best place to market themselves.

    Know What Your Customers Want

    Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.

    McDonald realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.

    Similarly, Mcdonald’s customized its menu as per the country. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering for this need, McDonald sold you their burger. Bingo!

    Create Memorable Content

    How many times have you found yourself randomly singing the lyrics of Washing powder Nirma or MDH Masala? One might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you’re an adult simply because they are memorable and form a huge part of your childhood.

    They make you feel nostalgic and you’re most likely to recommend them to your further generations. This is what makes your content memorable. Brands tend to create ads which are similar to other brands. This does help them to be the topic of discussion for a few days. However, if you wanna stand out, remember ‘To be Memorable’.

    Conclusion

    Remember honesty and ethics is one of the prime factors in public relations. Teach your company value and finance. Make it street smart and lovable for all, never forget, public relations takes time to actually give you results. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy and you got the opposite results. Hold on, give it another try, and spread love.

    FAQs

    What are the different types of PR?

    There are different types of PR and they are:

    • Media Relations
    • Community Relations
    • Crisis Communication
    • Strategic Communication
    • Public Affairs
    • Online and Social Media Communication

    What is Public Relation?

    Public relations or PR means communication between the organisation and its public to maintain a cordial relationship with them and to have a good public image.

    What are some strategies for Public Relations?

    Some of the strategies for PR are:

    • You Represent Your Brand
    • Be Hilarious
    • Do Your Homework
    • Be Where Your Customers Are
    • Know What Your Customers Want
    • Create Memorable Content

  • Top Most Innovative Yet Cost-effective Ad Campaigns Ever

    Advertising plays a huge role in making a business shine. The root of a business is no doubt the product and service. But what makes these roots grow is a great marketing strategy.

    The big brands in the market were not born big. They had their share of struggles. It is difficult for everyone to enter the markets and stay relevant. So, it is important for brands to keep up with the trends.

    There are many ways to advertise something. Everyone has their own take on it. One of the effective ways is to indulge in campaigns.

    A great and successful ad campaign is that which creates a bigger and more effective impact. But at the same time, does not cost much.

    What are Ad Campaigns?
    What are the Benefits of an Ad Campaign?
    Most Innovative Yet Low-Cost Ad Campaigns Ever

    What are Ad Campaigns?

    It is a collection of different commercials with the same message. The base of these commercials possesses a single belief and theme. It helps businesses to meet a specific goal.

    When a business wants to make an impactful difference in terms of size and success, they have to focus on customer demographics. A campaign gives the business a focused edge.

    A campaign consists of many layers. These include design elements, sales focuses, and other strategies. When all these works together for a single idea, it makes for a successful campaign.

    Thus, an ad campaign is a strategy that enables a business to target the right people. It can be used for many reasons. For example- to increase brand awareness, to drive sales of a particular product or service, and more.

    What are the Benefits of an Ad Campaign?

    Creating a campaign comes with many benefits. The following are some of its benefits:

    • The foremost benefit is that helps to build awareness. Awareness of a particular product or service or brand as a whole.
    • A creative campaign has the capability to make a business stand out from the rest.
    • When a campaign is made with a relatable and appealing theme, it helps to attract more potential customers.
    • It helps to deliver a strong message along with the promotions.
    • This helps a business to build a strong image.
    • The most important benefit is that it helps in increasing sales.‌

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    Most Innovative Yet Low-Cost Ad Campaigns Ever

    Campaigns have always been a great choice when it comes to marketing. It not only helps a brand to advertise but also creates a bigger impact on people.

    Here are some of the top most low cost & creative ad campaigns of all time:

    Dove’s Ad Campaign

    Dove' Ad Campaign
    Dove’ Ad Campaign

    Dove- the brand has been with us since long back. In 2004, they launched a campaign, ‘ Real Beauty ’. This campaign’s target audience was women and young girls. It aimed to deepen self-love, acceptance, and confidence in them.

    One of the most popular ads they made was in 2013. In this, a sketch artist draws two sketches of a person. One from the person’s own description and the other from someone else’s description.

    The final result showed that so many women don’t see beauty in themselves. Thus, the main idea of Dove’s marketing was to encourage women to accept and embrace their originality.

    This real beauty campaign was innovative, impactful, and cost-effective.

    Dove Real beauty ad

    Coca-Cola’s Ad Campaign

    Coca cola Ad Campaign
    Coca cola Ad Campaign

    Coca Cola is super popular among people around the world. In 2011, they introduced a campaign named, ‘Share a Coke’. This started in Australia and in no time was spread in other countries too.

    For this campaign, the Coca Cola replaced their original logo with ‘share a coke with’ and a name on it. They made this personalized product to develop a strong connection with the consumers.

    This campaign was creative and encouraged people to share their happiness with a coke. It had a low price point, so it was quite easy to convince consumers to make a buy.

    It was the simple yet innovative idea that made this campaign a huge success for the company.

    Coca cola- Share a Coke Campaign

    Apple’s Ad Campaign

    Apples's Ad Campaign
    Apples’s Ad Campaign

    Another creative and effective campaign is by Apple. They created an ad campaign in 1997, ‘ Think Different ’. The main idea was to show the differentiation and supremacy of the apple products.

    The brand made an ad that showcased old videos of certain idols. These were the idols who were considered different and insane in their time. But they brought massive changes with their work like Edison, Martin Luther, etc.

    Apple made their individuality stand out by relating the brand with the crazy yet the most idol figures. This showed that the brand is different and is bound to bring change to the world.

    This was a simple campaign with black and white photographs. But the innovativeness in the theme proved to be of great success.

    Apple Think Different Ad

    Always Ad Campaign

    Always' Ad Campaign
    Always’ Ad Campaign

    This menstrual hygiene brand made an ad campaign and addressed the most relevant yet ignored stigma. In 2014, the brand started a campaign, ‘Like A Girl.’ The main idea was to encourage young girls to feel confident.

    The campaign did not use any fancy environment or people. But they involved regular people for it. In the ad, people are asked to do things like run, fight like a girl. Everyone does it in a mocking way.

    After that, young girls are asked to do the same. They do it in the most regular and appropriate way. By the end, a clear message gets delivered that girls are as fit as the boys, and ‘ like a girl ’ is not an insult.

    The campaign imparted a sense of empowerment among the girls during puberty. It was a great success and its hashtag continues to be trending.

    Always Like a girl Ad

    Volkswagen Ad Campaign

    Volkswagen's Ad Campaign
    Volkswagen’s Ad Campaign

    Volkwagen created an effective ad campaign, in an early era that made the brand so popular. In 1960, they launched a campaign, ‘Think Small’. The idea was to grab the people’s attention towards their car.

    It was a super simple idea but it was full of innovation. They made prints of their car. In the print, there was this car in the smallest size in the entire white blank paper.

    Volkswagen presented its product, the way it was, small. This idea of representing oneself with the utmost individuality gained people’s attention and trust.

    Their idea was simple, innovative, and cost-effective. It was one of the most popular and effective ad campaigns that won many awards too.

    Volkswagen’s think small ad

    Conclusion

    An advertisement campaign holds a great place in the marketing strategy. It not only attracts customers and sales but also tries to deliver an innovative message along. These messages are impactful and related to the brand. Thus, helps them to connect with a bigger audience.

    Over time, many ads have come that occupied a big place in the people’s hearts. Apart from the above-mentioned campaigns, there are more that gained great popularity. For example- Nike- Just do it, Pepsi- Is Pepsi Ok? and many more.

    FAQs

    Which media is most economical?

    Social media is the most cost-effective and efficient channel.

    What are the types of advertising campaign?

    Different types of marketing campaigns are:

    • Brand awareness campaign
    • Social media marketing campaign
    • User-Generated Content (UGC) marketing campaign
    • Email marketing campaign
    • Public relations campaign

    What are some examples of innovative ad campaigns?

    Some innovative ad campaigns are:

    • Dove’s Ad Campaign – You are more beautiful than you Think
    • Coca-Cola’s Ad Campaign – Share a coke
    • Apple’s Ad Campaign – Think Different
    • Always Ad Campaign – Like A Girl
    • Volkswagen Ad Campaign – Think Small

  • Marketing Tactics of Cadbury – A 200-year-old bond between You and Happiness

    When one mentions Cadbury, one’s mouth tends to drool! Who hasn’t heard of this delicious chocolate? Cadbury Dairy Milk is a milk chocolate brand that was proposed in the U.k. in 1905 and has since expanded to include other goods.

    Its chocolates are made using milk chocolate. It received the title of the finest chocolate in the United Kingdom in 2014. It has granted Hershey’s Group a license to make and sell chocolates in the United States.

    Cadbury’s Dairy Milk, which has been melting our hearts for the past seven decades, has revamped itself in each phase and spread joy.

    About Cadbury
    Cadbury Key Demographics
    Cadbury Marketing Tactics & Campaigns
    Conclusion
    FAQs

    Cadbury Marketing Tactics to target every age group

    About Cadbury

    Cadbury logo
    Cadbury logo

    John Cadbury founded Cadbury in Birmingham, England in 1824. It was bought by Kraft Foods in 2010 & is now run by Mondelez International.

    It entered India in 1948 and is based in Mumbai, Maharashtra. The main office in Mumbai is known as “Cadbury House.” Cadbury India started by importing chocs into the country. It was founded in India on July 19, 1948. It had a customer base of about 70% in chocolates in 2011, with its best asset Cadbury Dairy Milk solely accounting for about 30% of the Indian chocolate industry. The brand has the highest global presence.

    Cadbury today operates 5 production centers in India. It has a range of product lines in India, notably chocolate confectionery, drinks, cookies, and candies. It has done extremely well in India since its inception. Dairy Milk, Oreo, Tang, Bournvita, and other goods are among its most iconic. Kwality Walls Cornetto Oreo and Kwality Wall jewels are two of the firm’s collaborations with Hindustan Unilever Limited (HUL), another Indian FMCG behemoth.

    In India, the business grew through time and now offers a plethora of high-quality items that have aided to attract devoted clients.

    Cadbury Key Demographics

    Cadbury India’s product diversification is a result of a combination of variables. Its products are loved by people from all walks of life.

    Age-group wise breakdown

    Age Group Product Offerings
    Kids Dairy Milk, Bournvita, 5 Star, Fuse, Tang
    Millennials Dairy Milk Silk, Celebrations, Ice Creams
    Adults Bournville, Temptation, Celebrations, Ice Creams

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    Cadbury Marketing Tactics & Campaigns

    The real taste of life campaign

    Since the 1990s, while dairy milk was connected with youngsters, the brand has made great strides. Cadbury created the real taste of life ad campaign in 1994 to offer the adult populace right to eat chocolate. Until then, choco promotion was limited and aimed solely at kids, but the real taste of life campaign marked a turning point in the ad business. It was a game-changing ad built on the concept that, in the end, we’re all young at heart, and it’s time to let that part of ourselves shine.

    Acceptance in the community

    Cadbury’s current advertising focus is social acceptance, with the motto “Those who want to eat will find a reason.” Dairy Milk was able to attain approval for chocolate intake amid grownups as an outcome of such ads. It even received countless prizes for ads that grew out to be tremendous successes, such as the real taste of life ad.

    Worms in choco scandal

    In 2003, Cadbury’s Dairy Milk had to deal with a scandal concerning worms in their chocolate. The company’s reputation was jeopardized, and consequently, sales plummeted. It didn’t broadcast any ads for a couple of months. When they resurfaced, they advertised improved safeguards such as new purity seal packaging.

    It tried to improve its branding in 2004, so it signed celeb Amitabh Bachchan as the firm’s first celeb ambassador. Bachchan starred in testimonies ensuring people of the purity and security of Cadbury’s dairy milk. Having proved itself as the most trusted name among folks of all ages, Cadburys’ next aim was to boost consumerism.

    The real taste of life campaign extension

    As a follow-up to the real taste of life ad, that was marketed thru a set of ads. This time, the firm devised new creative ads to extend the number of times when folks could’ve Dairy Milk.

    Pappu pass ho Gaya 2005

    Another iconic Dairy Milk campaign, implying Pappu excelled in tests, debuted in 2005. In this commercial, Amitabh Bachchan is featured as a seller. In Indian culture, folks snack and offer sweets at any celebration, and Cadbury aimed to reflect all of these events in this set of ads. It then set out to tackle the tough task of substituting traditional sweets & deserts with chocolates. It ran a lot of programs to attain this.

    Cadbury Ad campaign- Pappu Paas ho gaya

    Shubh Aarambh

    ‘Shubh Aarambh,’ which means fortunate start, was a good move. In 2010, it was first released. The Indian habit of consuming sweets before a fresh start or going on a new trip is linked to a special social concept. They fixated on Indian rituals and practices while also giving it a modernism design to appeal to a wider audience.

    Cadbury ad campaign – Shubh Aarambh

    Core principles

    The ads are identical in their root as they all promote the same brand ideals of joy and, more crucially, mutual bliss. In 1994, Cadbury’s Dairy Milk released a classic ad portraying a female dancing in a crowded stadium to cheer her bf’s triumph. At the time, all women in ads were either skimpy or acting as a mom caring for a joint family.

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    Honoring Women’s sports

    Cadbury’s Dairy Milk remade this legendary stadium ad once more in 2021 as a salute to female athletes. It flipped the gender roles this time, with the guy dancing to cheer his GF’s winning shot before a crowded stadium It informs us that every grownup has a small kid within them. Its goal is to identify and support females who are achieving victory and rising as great personalities for the next generation.

    Also, the new ad coincides with the debut of the IPL in Sept 2021 and the Indian women’s cricket squad’s trip to Australia in the same month.

    Cadbury ad campaign – Indian women’s cricket team

    Indianization of the brand

    Cadbury’s role is to explore fresh ideas and events, and provide folks reasons to buy their goods, and make customers link sweets with Dairy Milk.

    The tactic of integrating Indian rites to interact and build a special connection with them is termed as ‘Indianization’ of the brand. in addition to offering it a modern view to appeal to the youth.

    It launched the “Kuch Meetha Ho Jaaye” ad, in which it positioned Dairy Milk as a treat that could be savored at joyous occasions in our lives.

    It featured individuals sharing big and small life experiences, bonding with others, and making great events even more memorable with Cadbury Dairy Milk. The ad is still fondly recalled, and Amitabh Bachchan, the great Indian artist, earlier sponsored it.

    Dairy milk silk

    Cadbury Dairy Milk Silk
    Cadbury Dairy Milk Silk

    It also introduced unique and fresh types of Dairy Milk, such as Dairy Milk silk, which was meant to be nicer and finer than classic Dairy Milk. Silk is marketed mainly at millennials. While enjoying the events, the firm used to pop your heart out and peers marketing to profit on holidays such as buddy day and Valentine’s Day.

    The campaign’s topic: “How far will you go for love on Valentine’s Day?” with #PopYourHeartOut.

    Staying home, Staying Safe – A Cadbury Oreo Campaign

    Oreo, a Cadbury cookie item, has devised a great ad that fits our present predicament: staying home.

    Oreo debuted the campaign, which is aimed at youngsters. In such downturns, the ad urges kids to be merry. ‘Make Way For Play’ is the campaign’s theme. Isn’t it a brilliant use of the present time?

    New Ad tactic

    With the release of fresh items and varieties, the ad tactic was renewed, with some product-centric advertisements.

    Conclusion

    Cadbury has always been effective on its offline advertising with its intriguing and pertinent ads that’s been a blow in the past, and the effect of that can be seen today too.

    It has also benefited from internet techniques, however, there’s still potential for development. It’ll be able to build very robust upkeep once it fully leverages digital lines to its true ability. Only time can tell how it addresses its flaws and strives for its rightful portion of the economy.

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    FAQs

    Who is Cadbury founder?

    John Cadbury founded Cadbury in Birmingham, England in the year of 1824.

    Which Company owns Cadbury?

    Cadbury’s parent organization are: Mondelez International, Kraft Heinz Company, Kraft Foods UK Ip & Production Holdings Limited.

    Who are the top competitors of Cadbury?

    The top Competitors of Cadbury are:

    • Mars
    • Hershey’s
    • Nestle
    • Ferrero