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Tag: ad agency in india

  • Top Advertising Agencies in India

    Marketing is an integral part of any startup or business. Advertisement is a great way to promote your product and services on various platforms. It can be on a newspaper, a magazine, YouTube, or online streaming platforms like Netflix, Amazon Prime, Spotify, or huge advertisement boards around our cities. But it is crucial to create advertisements that leave a lasting impact on customers’ minds.

    These advertising agencies help design and display advertisements for various brands and companies. These top advertising companies provide services in digital marketing, Facebook marketing, Google AdWords, and more across all these platforms.

    In this article, we will talk about the best advertising agencies in India. Let’s get right into the business.

    Crayons Advertising
    DDB Mudra Group
    SocialPulsar
    Grey Advertising
    Creation Infoways
    Avail Advertising
    Triverse
    Purnima Advertising
    Web Cures Digital
    Urja Communications

    Crayons Advertising

    Founder Kunal Lalani
    Founded in 1986
    Headquarters New Delhi

    Crayons website
    Crayons website

    Crayons advertising’s main headquarters are based in New Delhi with many other branches all over India. The company designs advertisements mainly for television, newspapers, and radio. It is one of the largest growing creative agencies in India. It is popular for its creative advertisement.

    This company has won many awards for its work including Dainik Bhaskar Ink Award, Gold in Delhi Ad Club Awards, Advertising Agencies Guild Award, and Gold for the World Heart Day Campaign in ASTER Awards. Its clients include big companies such as Lotto Shoes, Kohinoor Foods Limited, Kajaria PLY, J&K Tourism, Casio, State Bank of India, Air India, LIC, Apollo, and many more.

    DDB Mudra Group

    Founder A. G. Krishnamurthy
    Founded in 1980
    Headquarters Mumbai, Maharashtra

    An advertisement from DDB Mudra Group
    An advertisement from DDB Mudra Group

    Earlier known as ‘Mudra Communications Limited’, this company is one of the top ad agencies in India or creative ad agencies in India. The company was founded in the year 1980 with only 15 employees. This company was behind the successful campaign of ‘Rasna’ with the tagline ‘I love you Rasna’ in the year 1983. The DDB Mudra Group is a leading marketing and advertising agency in India.

    Some of the many awards won by this agency are: Silver for Creative Agency of The Year and Gold for Talent Development Program at the Campaign South Asia Agency of the Year and more. This company has many big clients including Pepsi, Linen Club, Colgate, McDonald’s, Puma, Reebok, and Peter England.

    SocialPulsar

    Founder Ajish Nair
    Founded in 2015
    Headquarters San Francisco, USA

    Awards received by SocialPulsar
    Awards received by SocialPulsar

    Originally based in San Francisco, USA, SocialPulsar is one of the best media agencies in India. It is an AI-driven agency that provides not only advertising services, but Social Media Optimization, Content Management, Brand Analysis and Management, Digital Marketing Strategy, and more services. SocialPulsar has won the ‘25 Most Influential Mobile Marketing Leaders’ award at the World Marketing Congress (WMC). It serves many big clients such as Renault, OPPO, Speak INC., Skyline, and more.

    Grey Advertising

    Founder Ravi Gupta
    Founded in 1977
    Headquarters New York, USA

    An advertisement made by Grey
    An advertisement made by Grey

    Despite being one of the best advertising agencies in India, Grey advertising is one of the world’s top advertising agencies. It was formerly known as Trikaya Grey. It is an award-winning advertising agency that also offers other services to its clients such as public relations, public affairs, sales promotions, and more. The awards won by the company include 10 Cannes Lions and a Clio. The company has served clients like Gillette, Pfizer,  Eno, Sensodyne, Duracell, DELL, P&G, and more.

    Creation Infoways

    Founder Satya Narayan Satapathy
    Founded in 2000
    Headquarters New Delhi

    Some clients of Creation Infoways
    Some clients of Creation Infoways

    Creation Infoways is a digital marketing agency based in New Delhi that provides advertisement services across digital platforms such as Google, Facebook, and Android Applications. This company is certified by Google Partner, Germany Cert, Clutch, and Nasscom. This company provides a full digital marketing package that includes SEO (Search Engine Optimization) services, Facebook marketing, Google Analytics, etc. The clients of this company are companies such as Myntra, FIITJEE, National School of Drama, giBS, etc.

    Avail Advertising

    Founder Akshat Shaligram and Avinash Shaligram
    Founded in 1989
    Headquarters Pune, Maharashtra

    Avail Advertising's Work
    Avail Advertising’s Work

    Avail Advertising is one of the top advertising agencies in India based in Pune. It provides many advertising services such as print, audiovisuals, Search Engine Optimization, exhibitions, and event management. It has been offering services to its clients for over 25 years. Some of the clients of this company are Tata Technologies, JW Marriott, fssai, Toyota, LAVASA, and others.

    Triverse

    Founder Suresh Tiwari
    Founded in 2008
    Headquarters Gurgaon

    Services offered by Triverse
    Services offered by Triverse 

    Triverse Advertising was founded in the year 2008 by Suresh Tiwari. It is an “advertising agency” that believes in making your brand a brand of choice. This agency creates advertisements for clients across many platforms such as YouTube, TV Commercials, Radio, Print, and more.

    Along with advertising, this company provides services such as Brand Strategy, Brand Marketing, Website Development, Search Engine Management, Blogging, and video content development. Some of its clients are companies such as SMC, Plumber FAUCETS, The Belmonte, Godfather, etc.

    Purnima Advertising

    Founder Ashok Soni
    Founded in 1994
    Headquarters Ahmedabad, Gujarat

    Overview of Purnima Advertising
    Overview of Purnima Advertising

    Purnima Advertising was founded in 1994. It is a top company in India and one of the best ad agencies in India that offer Advertising services to its clients. It also offers other services such as brand strategy, design, and media planning. This company has many clients that include government agencies such as AADHAR, BSNL, Gujarat Tourism, and Himachal Tourism and non-government agencies such as DS Group, Gits, Nirma, Shopclues.com, Sleepwell, Ching’s, etc.

    Web Cures Digital

    Founder Chetan Sureja
    Founded in 2013
    Headquarters Ahmedabad, Gujarat

    Web Cures Digital's PPC Management
    Web Cures Digital’s PPC Management 

    Web Cures Digital aims to bring your local business to the top of search engines such as Google, Bing, DuckDuckGo, Yelp, and others. This company was founded in 2013 and its headquarters are based in Ahmedabad, Gujarat. It provides advertisement services along with Search Engine Optimization, Social Media Marketing, and Email Marketing. This company also offers consultancy on Search Engine Optimization, Web Development, and Pay Per Click (PPC) Management. PPC advertising is a good way of generating more traffic for your website.

    Urja Communications

    Founder Prakash Chellaram Sharma and Ranjeet Nambiar
    Founded in 1986
    Headquarters Mumbai, Maharashtra

    Urja Communications' Successes
    Urja Communications’ Successes

    Urja Communications is one of the top advertising agencies in India. It has been delivering creative solutions for over 20 years.  It provides its clients with digital and email marketing and communications services. It has many big companies as its clients, some of which are: HDFC Bank, Standard Chartered, Axis Bank, Aditya Birla Capital, Jana Small Finance Bank, and many more.

    Conclusion

    For any kind of business, advertising is one of the prime needs, no matter how small or big it is. Advertising agencies know their work and take the advantage of every given opportunity to make the business visible to their customers and their potential customers. This way they create advertisements to establish a long-lasting effect on the customers.

    FAQs

    What is meant by an advertising agency?

    A firm engaged in providing services of advertisements for clients to create awareness and market for them is known as an advertising agency. These agencies involve people with specialized skills and knowledge who are well-versed in marketing, advertising, and consumer behaviour.

    What are the types of advertising agencies?

    Types of Advertising Agencies or list of top advertising agencies in India:

    • Full-Service Agency
    • In-House Agency
    • A Creative Boutique
    • Media Buying Service
    • The La Carte Agency
    • Special Service Agency (Group)
    • Commission Basis
    • Cost-Based or Fee System

    What does a media agency do?

    Media agencies provide consumer insight, planning, and buying skills while advertising agencies deliver brand knowledge and most creative materials such as TV ads. Media advertising agencies is an amalgamation of two different types of company that provide different advertising and marketing-related services.

    What is a creative media agency?

    It is a company that offers a combination of strategy, design, technology and advertising services to clients, it is creative or expert lead, it’s made up primarily of creative professionals, and it’s often strongly defined by values.

  • Top 5 Best Ad Tech Companies in India

    In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising, we all know advertising is the business of creating advertisements in day to day lives for various companies.

    Now, what do you think of Adtech? On a short note, it’s the business of using technology to make advertising more quick, fast and efficient. It includes algorithms and data points.

    Now when it comes to Adtech companies, India has always been pretty upfront! Adtech plays a great part to strategize, plan and managing all the advertising activities for companies and agencies, through various advanced tools and software. There are multiple plans and tactics that the Adtech company briefs you about. In this article, we have briefly discussed the top Adtech companies in India. So, let’s get started!

    1. InMobi
    2. ADZ Junction
    3. Aristoma
    4. EMIAC Technologies
    5. 135 Tech Labs

    1. InMobi

    Founder – Naveen Tewari

    Founding year – 2007

    Headquarters – Bangalore (India)

    InMobi Logo
    InMobi Logo

    InMobi is one of the leading adtech companies headquartered in Bangalore. It is popular for its service of creating personalized mobile and website ad campaigns through various targeted data analytics. InMobi does the data analytics based on consumers’ lifestyle, social connections, demography and general behaviour.

    You might have heard about the discovery platform- Miip, launched by InMobi, to connect the merchants and consumers. InMobi has also partnered with Tapjoy to monetize the inventory of Tapjoy in India. In addition, the company has also partnered with Xiaomi in strategic planning and profit.  

    InMobi has operations in over 169 countries. The company receives more than 200 billion ad requests every month with an ad impression of around 23 billion. The company has strong investments from investors such as Tennenbaum Capital Partners, SoftBank Group, and many others.

    2. ADZ Junction

    Founder- Ashok Nain

    Founding year- 2015

    Headquarters- Gurugram (India)

    ADZ Junction Logo
    ADZ Junction Logo

    ADZ Junction is considered the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.

    ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.

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    3. Aristoma

    Founder- Kumar Nishanth

    Founding year- 2015

    Headquarters- Raipur (India)

    Aristoma is pretty famous for delivering engaging and innovative services of digital marketing to companies that need to reach and connect with their target audience through online platforms.

    The main objective of Aristoma is to create advanced, well-suited and impressive content for businesses for making them strong and comprehensive in the industrial ecosystem. Its main services include SEO, brand marketing, social media planning, designing, media planning, and various other marketing solutions.

    Aristoma has a very impressive client portfolio which includes companies like Sportmate, CREDAI Chhattisgarh, CII, Diesel, and Goldbricks. And the most amazing part is, that all its endeavours received 100 percent growth.

    Worldwide Digital Video Ad Spend
    Worldwide Digital Video Ad Spend

    4. EMIAC Technologies

    Founder- Divya Gandaora

    Founding year- 2017

    Headquarters- Jaipur (India)

    EMIAC Logo
    EMIAC Logo

    With the combination of innovation and technology, EMIAC is made for serving businesses by reaching the target audiences. The key services offered by EMIAC include Paid Marketing, Content Development, and Web Design & Development. The company is one of the top-rated Adtech agencies on the global freelancing website – Upwork.

    The most amazing thing about EMIAC is its terrific service of project delivery right on time, premium level quality service, personalised products and services with great pricing.

    EMIAC is considered the game-changer in the ad tech industry for creating advanced levels of digital footprints. The company has more than 1200 clients along with a project number of 2900 across 30+ countries.

    5. 135 Tech Labs

    Founder- Aditya Rao, Apoorv Kakkeri, Vineet Kulkarni

    Founding year- 2012

    Headquarters- Hyderabad (India)

    135 Tech Labs Logo
    135 Tech Labs Logo

    135 Tech Labs is quite famous as the in-app advertising platform that offers great rewards and services. The company works on Hangoutt, an in-app advertising channel that helps app developers to monetize the apps and companies in order to engage more users via the target campaigns.

    The other way to win the rewards and offers from various companies is to visit and log in to the Hangoutt website. 135 Tech Labs have popular investors such as TLabs. It offers statistical data on retention rates and demographics. In addition, the company has an amazing client portfolio that includes CCD, Pizza Hut, AskMeBazaar.com and KFC.

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    Conclusion

    When it comes to Adtech Companies, India has great categories and counts. These companies that we mentioned in this article, are considered the top-rated digital marketing and content development agencies. These startups are very promising and guarantee almost 100% of profit results. For any business, Adtech is important for creating customer-engaging and traffic-driven ad campaigns. Stay tuned for more such content!

    FAQ

    What is an Adtech startup?

    Adtech startups are the business of making advertisements using technology to make advertisements faster, quicker, and more efficient.

    What are the top adtech companies?

    InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs are some of the top adtech companies.

    How big is the Adtech industry?

    AdTech Software Market Size was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • How Blusteak Media clocked 5 Million revenue; Plans to Become 360° Digital Marketing Agency in Kerala

    Blusteak Media is a creative digital marketing agency located at Kottayam, Kerala. Lets learn from Jaison Thomas and Telson Thomas along with Dixon Alex, the co-founders of Blusteak Media, about the startup story and How Blue Steak managed to clock a revenue of 5 Million.

    And the Journey Begins…

    From our childhood, me and my brother (Jaison and Telson Thomas) always had a dream about making a mark in the world, and to pursue our dreams so that we can influence the lives of many. But, we had no idea, our mind was blank except for the urge to do something of our own.

    By the time Facebook became a thing in India and Orkut became history, even though we had no internet connection in our homes, we would go to the nearest cafe to surf through the net, and especially really enjoy all the internet “memes” thoroughly.

    Inspired by many of the much loved meme pages in Facebook, we decided to start one of our own. We initially tried to build up several pages but everything failed miserably, but our perseverance gave us the energy to give it one more shot. This time fortune was on our side, the last two portals that we began ended up getting more that 5.5 Million followers.

    We managed and generated sufficient income from those sources for about 3 years. All these time me & my brother were doing our schooling & college degrees.

    Launch and Shut Down of their First App – Dudeapp
    Bluesteak Media – Launch, Initial Challneges, Growth
    Strive Campaigns by Bluesteak Media
    FAQ

    Launch and Shut Down of their First App – Dudeapp

    We decided that we needed our own platform or an app to scale and stabilize the business, By that time apart from us brothers, Dixon Alex also made it into the list of cofounders. We then together developed and launched an app called Dudeapp, which was a UGC segregation platform.

    Dixon Alex - Bluesteak Co-founder
    Dixon Alex – Bluesteak Media Co-founder

    In the initial month it saw itself grow into a user base of more than 50,000. The app was covered by several news outlets and gave us tremendous exposure. Unfortunately, due to technical disabilities we had to shut it down soon.

    Bluesteak Media – Launch, Initial Challneges, Growth

    We got the opportunity to learn in depth with tremendous exposure on practical experience on social media platforms. At that time, we knew that we have developed a set of skills that is in huge demand for the business world. So decided to start a social media agency which was one among the first of its kind in Kerala, we named it Blusteak Media.

    We had no experience in business development or in how to build up real world professional connections. We had only a very few amount of money left with us since all the other revenue sources has been shutdown. Hence we had only one shot at marketing our company and if it did not hit the spot, that would mark the end of it and we would have been forced to quit and join some other day jobs to sustain our daily needs.

    While we were brainstorming ideas to effectively market the startup to businesses, one of our friends, Dimple Meera Jom contacted us and shared her idea of conducting a 1 day workshop on Social Media Marketing to students and businesses.

    We thought it out and realized that, this workshop could help us connect with brands and would give our startup a quick boost. Hence we conducted the one day workshop “Swipe Up”.

    Blusteak Media
    Swipe Up Workshop

    Just as we thought, it turned out that one of the main sponsors of Swipe Up was interested to test out digital marketing for their brand. After a couple of meetings, we were able to land our very first client and their budget was enough for us to run the company and to stabilize it by hiring new team members.

    Blusteak Founders and Team
    Blusteak Media Team

    Several other brands soon associated with us we started rolling out effective online result oriented campaigns. We then moved to a new multi-storied office which was situated even closer to the city of Kottayam.

    Some of the great achievements we pulled off was to grow the sales of an Ayurvedic product 600% compared to the sales statistics before us through our well executed e-commerce integration. By this time we had managed to bag half a crore revenue that year.

    Blusteak Media Headquarters
    Blusteak Media HQ

    It was time to level our game up, we plan to become Kerala’s biggest 360 degree digital exclusive marketing agency by 2020. Hence we currently accompany an in house production team for creating social media friendly video ads.

    Strive Campaigns by Bluesteak Media

    Apart from production, what makes us stand out from the crowd is our unique marketing service protocol, known as “Strive Campaigns”. We have been running beta Strive campaigns and it continues to outweigh all other campaigns in terms of results.

    Strive Campaigns by Bluesteak Media
    Strive Campaigns by Bluesteak Media

    Pushing much deeper into online marketing so as to provide maximum value for our clients, we are developing our own wing for technology integrated marketing activities such as Augmented Reality based interactions and chatbot communication. This will enable data collection and Machine learning based data processing methodologies for our clients.

    To summarize about our organisation, We are passionate about creatively passing on the message of an organisation to the masses which will, in turn, help the audience to choose better & worthwhile products and services.

    FAQ

    Who is the founder of Bluesteak Media?

    Telson Thomas, Jaison Thomas, and Dixon Mathew are the founders of Bluesteak Media.

    Where is the headquarters of Bluesteak Media?

    The headquarters of Bluesteak Media is located in Kottayam, Kerala, India.

    When was Bluesteak Media Founded?

    Bluesteak media was founded in 2018 by Telson Thomas and Jaison Thomas.

  • Top 5 Digital Marketing Agencies in India 2021

    The age of the internet has bought some immense change in the world. From small kids to an old grandpa, almost everyone is a user of the internet in today’s world. People can connect with each other from any part of the world and have made lives easier, thanks to this boon of technology.

    Just like how technology became a boon for people, it has also made the world a huge competitive jungle. If a business has to survive in this world, they need a strong marketing game, and marketing without being a part of the digital world is a complete no.

    Therefore, when you want to take your business on top, you definitely need to be aware of digital marketing. It doesn’t matter if it’s a small business or a big one, digital marketing can do wonders to it if the digital media is used properly.

    “If your business is not on the Internet then your business will be out of business”

    -Bill Gates

    In this article, we will find out about India’s top digital marketing agencies that are helping companies to take the world by storm. So, let’s dive in.

    What Is Digital Marketing?
    What Are The Types Of Digital Marketing?
    Best Digital Marketing Agencies In India
    FAQ

    What Is Digital Marketing?

    In marketing, advertising is a very big part that cannot be ignored, through this public attention can be gathered. Digital Marketing is also known as online marketing means the advertisements that are done through a digital medium, especially social media, email, websites, and search engines. Here, the internet is the protagonist, through which companies advertise the products, services, and their brand itself.

    Just like an advertisement, digital marketing is also about finding the potential customer and pursuing them to buy products and services of a company, the only difference is it is done with the help of the internet and other types of digital communication.

    What Are The Types Of Digital Marketing?

    There is a number of tools that are being used for marketing a company’s products and services in the digital world. Some of them are:

    • Search Engine Optimization (SEO)
    • Content Marketing
    • Social Media Marketing
    • Pay-per-click Marketing
    • Affiliate Marketing
    • Native Marketing
    • Marketing Automation
    • Email Marketing

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    Best Digital Marketing Agencies In India

    Partnering with someone, who excels in their field is the best option one could opt for any kind of business. Therefore, digital marketing agencies will definitely work for the products and services that a business is trying to promote.

    Almost everyone checks the internet before purchasing a product or service; so undoubtedly, marketing business online is one of the best options. Digital marketing agencies will provide assistance in marketing the business in front of the world filled with potential customers.

    So, lets look at top 5 digital marketing agencies in India

    Dentsu Webchutney

    Specialized In- Online Advertising, Website Designing, Mobile Marketing, Social Media, Application Development, and SEO Analytics.

    Top Clients- Flipkart, Titan, Tinder, Microsoft, P&G, HDFC, Airtel, Unilever

    This agency was founded in 1999 by Sidharth Rao and Sudesh Samaria. Based in New Delhi, India, it is considered one of the best digital marketing agencies in India. The Economic Times crowned it with the number 1 rank in the category of digital agency in 2008 and 2009.

    After creating some award-winning campaigns, it has not stopped helping brands to reach their desired places. It is famous for providing services like web designing, web promotion, and web marketing.

    Pinstorm

    Specialized In- Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Viral advertising, Online Reputation Management.

    Top Clients- Walt Disney, Yahoo, HSBC, ICICI, GQ, Café Coffee Day, ET Now, eBay

    Like its name, it is creating a storm, not only in the marketing sector of India but the whole world. Founded in 2004 by the hands of Mahesh Murthy, Pinstorm is a leading digital marketing firm based in Mumbai, India.

    As per its founder’s claim, the company comes under the list of the world’s first advertising firms that applied pay for performance advertising. In 2013, Pinstorm won the Global Top 100 Award by Red Herring a US-based magazine for being one of the innovative technology-driven firms.

    WatConsult

    Specialized In- Digital Marketing, Social Media Marketing, Search Marketing, Mobile Marketing, Digital Analytics, Digital Video Promotion

    Top Clients- Himalaya, Pepsodent, Mumbai Indians, Fiama Di Wills, Nikon, Warner Bros, PVR Pictures, Godrej, Sony Six

    The word WAT stands for Web, Advertising, and Technology, and just like its name, it deals with all those. This social media marketing company was founded by Rajiv Dingra in the year 2006 and is based in Mumbai, India. It comes under top digital marketing agencies in India and is the Most Globally Awarded one at that with 350+ awards.

    EveryMedia

    Specialized In- Digital Rights Management, Content Monetization, Online PR, Social Media Marketing, Website Development

    Top Clients- Myntra, Eros, Kotak Mahindra Bank, Yash Raj Films, Hyundai, Dharma Productions, TCS, Viacom 18 Motion Pictures, Aptech

    This company is founded in the year 2008 by Pravin Parmar and since then is serving as a prominent digital and mobile marketing company. Located in Mumbai, Maharashtra, they mostly focus on Movies and brands. They have taken several awards for making a mark in the field of digital marketing and movie marketing.

    Gozoop

    Specialized In- Integrated Digital Campaigns, Online PR, Mobile Marketing, Web Businesses, Social Media Marketing

    Top Clients- Amazon, Tata Steel, Beardo, Oppo, Dell, India Bulls, BMW, Ferrari, Citi Bank, Asian Paints

    The youngest digital agency from this lot was founded in the year 2010 by Ahmed Naqvi, Dushyant Bhatia, and Rohan Bhansali. It serves more than 80 plus brands in India. They provide holistic brand-first marketing solutions to their clients and are a holder of many prestigious awards for expanding the online reputation of different brands.

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    Conclusion

    There are countless digital marketing agencies that are making their name In this world and with time their need will only increase. Any kind of business needs to be on the internet to be successful in this era. It wouldn’t be wrong to say that digital marketing agencies are leading the ship by helping them do that.

    FAQ

    What is the purpose of digital marketing agency?

    A digital marketing agency employ different marketing techniques to reach potential customers.

    What are benefits of digital marketing?

    Digital marketing is a cost effective way to reach your targeted audience.

    How much do digital marketing agencies charge in India?

    Digital marketing agencies charge according to the services they provide which can cost you minimum 12k to maximum 50k.

  • The Rise & Future of Indian AdTech Industry

    The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.

    The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.

    The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.

    According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.

    The Beginning of Indian AdTech Industry
    The Present of the Indian AdTech Industry
    Effect of The Pandemic on the Indian AdTech Industry
    The Future of the Indian AdTech Industry
    FAQ

    The Beginning of Indian AdTech Industry

    Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.

    In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.

    The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.

    Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.

    The Present of the Indian AdTech Industry

    From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.

    Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.

    They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.

    One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.

    They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.

    The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.

    Ad Spend in India
    Ad Spend in India

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    Effect of The Pandemic on the Indian AdTech Industry

    Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.

    While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.

    Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.

    Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.

    The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.

    Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.

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    The Future of the Indian AdTech Industry

    The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.

    Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.

    As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.

    The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.

    One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.

    Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.

    With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.

    FAQ

    What is the ad tech industry?

    AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.

    How big is the ad tech industry?

    According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • Top 7 Media Agencies in India that can Help your Business Grow

    Wondering how to grow your business. Marketing and Advertising is an ongoing strategy that helps businesses flourish. Marketing is the most effective way to communicate your value to your customers in an interesting way. Several media agencies in India can help you promote your brand. Customer engagement is essential for a successful business. We have listed out Top media agencies in India that can help your Business Grow.

    Top 7 Media Agencies in India that can Help your Business Grow

    1. Wavemaker

    With an exceptional client portfolio consisting of Chanel, L’Oreal, Netflix, Paramount, Tiffany and many more wavemaker is one of top media agency in India. Wavemaker has recently started its operations in India.

    Wavemaker media agency
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    Wavemaker challenged Cadbury Dairy Milk to live its brand promise of goodness by leading the fight against online hate in India. Positive sentiment towards Cadbury Dairy Milk increased, with 89% of consumers saying they feel the brand is ‘relevant to me’.

    Media Agency Name Wavemaker
    Headquarter London, UK, New York
    Founder Eric Manlunas
    Founded 2017
    Industry Advertising & Marketing

    Awards

    • Best Agency Partner (second year in a row)
    • Gold for Media Idea under £250k for BA
    • Silver for Media Idea over £250k for Nationwide
    • Bronze for Collaboration under £250k with DCM for Counter-Terrorism
    • Silver for Best Collaboration over £250k for Nationwide
    • Gold with channel 4 – nationwide for media creativity
    • Bronze with Minute Media for best use of content over £250k for Right Guard Lie Detector

    2. Catalyst

    Catalyst are one of the leading Website Design Company in Mumbai, that offers end-to-end Web Designing, Web Development, WordPress, Mobile Application. Catalyst helps entrepreneurs, startups, brands and businesses achieve their business goals. With over 10 years of web design and mobile application development experience this is one of the leading website design company.

    Media Agency Name Catalyst
    Headquarter Mumbai
    Founder Zahir Wallani
    Founded August 2005
    Products Web designing, Web development
    Industry Advertising & Marketing

    With a client portfolio consisting of Standard Chartered, Vodafone, and times network it can be said they are a Creative Technology company that delivers everything related to website design. There portfolio is spread across various domains right from textile to entertainment.

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    3. Sakshar Media

    Sakshar Media is a marketing firm that specializes in corporate events management, branding and design, public Relations, Publishing, and print media. With exceptional clients like Fortis, India’s book of records and Barbeque nation makes it one of the top media agencies in India.

    Media Agency Name Sakshar Media
    Headquarter Delhi
    Founder Puneet kumar kanojia
    Founded 2017
    Products Web designing, Web development
    Industry Public Relations and Communications

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    4. Starcom Mediavest

    Starcom Mediavest is one of the leading businesses in the Advertising Agencies in India. It has a huge network and has its operations in over 20 countries. It is one of the top leading marketing and advertising agency in India that can promote your brand.

    Courier Name Aramex India Pvt Ltd
    Headquarter Chicago, Illinois, United States
    Founder Laura Desmond
    Founded 2000
    Products and Services Advertising, Marketing, Brand Marketing
    Industry Advertising & Marketing

    Awards

    • No. 1 Global Media Agency by Advertising Age (2010, 2011, 2013)
    • New Interactive Landscape by Forester
    • Most Effective Network” at the North American Effies

    5. Tea and Tonic

    With a client portfolio consisting of BABA’s Wood Cafe, Bakers Studio, The backyard and Anahata makes it one of the top media agencies that are acing the game. From fashion to wellness this media agency can promise to enhance your brand image. Whether it is for a simple media release to brochures or a full website this media agency can serve you get your message across the people.

    Media Agency Name Tea and Tonic
    Headquarter Porvorim, Goa
    Founder Anuradha Holst
    Founded 2012
    Products and Services PR & Consultancy, Media Relations, E Mail Marketing & Social Networking, Graphic Design
    Industry Public Relations and Communications

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    6. Trivium Media Group

    Trivium Media Group is an advertising and media agency that offers interactive solutions to elevate your business value and brand. Trivium Public Relations has an amazing 25 years of experience. With a client portfolio of top brands Forbes, GQ, Vogue, and many more. It is one of the largest and wide networked PR consultancy agency head stationed in Mumbai.

    Courier Name Trivium Media Group
    Headquarter Dubai, UAE
    Founded 2012
    Founder Ovez Khan
    Products and Services Brand Management, Public Relations, Media Production offering Creative Designing and Packaging, Content Marketing, Digital, Social Media and Communication Management, Web Design, Brand Activation
    Industry Marketing and Advertising

    7. UM India

    UM is one of the leading strategic media agency in India. UM India has an excellent client portfolio consisting of influential brands like Samsung, Johnson & Johnson, Coca-Cola, Amul, Tata Motors, Mahindra, Marico, Kansai Nerolac, Tourism Australia, The Hershey Company, Exxon Mobil, BMW, Sony, and several others. UM operates in over 100 countries. This makes it the Top 10 Best Media Agencies in India.

    Courier Name Lodestar UM
    Headquarter Mumbai, Maharashtra
    Founder Brian Kessman
    Founded 2008
    Products and Services Marketing, Advertising
    Industry Marketing and Advertising

    Marketing can help you expand your customer base. Also Finding the right agency to market your product is quite confusing, so we have listed out the top best media agencies in India that can help you grow your business. Social media posts and email campaigns are beneficial to engage customers and spread the word to new potential customers.