Tag: ad agencies in india

  • Top Advertising Agencies in India

    Marketing is an integral part of any startup or business. Advertisement is a great way to promote your product and services on various platforms. It can be on a newspaper, a magazine, YouTube, or online streaming platforms like Netflix, Amazon Prime, Spotify, or huge advertisement boards around our cities. But it is crucial to create advertisements that leave a lasting impact on customers’ minds.

    These advertising agencies help design and display advertisements for various brands and companies. These top advertising companies provide services in digital marketing, Facebook marketing, Google AdWords, and more across all these platforms.

    In this article, we will talk about the best advertising agencies in India. Let’s get right into the business.

    Crayons Advertising
    DDB Mudra Group
    SocialPulsar
    Grey Advertising
    Creation Infoways
    Avail Advertising
    Triverse
    Purnima Advertising
    Web Cures Digital
    Urja Communications

    Crayons Advertising

    Founder Kunal Lalani
    Founded in 1986
    Headquarters New Delhi

    Crayons website
    Crayons website

    Crayons advertising’s main headquarters are based in New Delhi with many other branches all over India. The company designs advertisements mainly for television, newspapers, and radio. It is one of the largest growing creative agencies in India. It is popular for its creative advertisement.

    This company has won many awards for its work including Dainik Bhaskar Ink Award, Gold in Delhi Ad Club Awards, Advertising Agencies Guild Award, and Gold for the World Heart Day Campaign in ASTER Awards. Its clients include big companies such as Lotto Shoes, Kohinoor Foods Limited, Kajaria PLY, J&K Tourism, Casio, State Bank of India, Air India, LIC, Apollo, and many more.

    DDB Mudra Group

    Founder A. G. Krishnamurthy
    Founded in 1980
    Headquarters Mumbai, Maharashtra

    An advertisement from DDB Mudra Group
    An advertisement from DDB Mudra Group

    Earlier known as ‘Mudra Communications Limited’, this company is one of the top ad agencies in India or creative ad agencies in India. The company was founded in the year 1980 with only 15 employees. This company was behind the successful campaign of ‘Rasna’ with the tagline ‘I love you Rasna’ in the year 1983. The DDB Mudra Group is a leading marketing and advertising agency in India.

    Some of the many awards won by this agency are: Silver for Creative Agency of The Year and Gold for Talent Development Program at the Campaign South Asia Agency of the Year and more. This company has many big clients including Pepsi, Linen Club, Colgate, McDonald’s, Puma, Reebok, and Peter England.

    SocialPulsar

    Founder Ajish Nair
    Founded in 2015
    Headquarters San Francisco, USA

    Awards received by SocialPulsar
    Awards received by SocialPulsar

    Originally based in San Francisco, USA, SocialPulsar is one of the best media agencies in India. It is an AI-driven agency that provides not only advertising services, but Social Media Optimization, Content Management, Brand Analysis and Management, Digital Marketing Strategy, and more services. SocialPulsar has won the ‘25 Most Influential Mobile Marketing Leaders’ award at the World Marketing Congress (WMC). It serves many big clients such as Renault, OPPO, Speak INC., Skyline, and more.

    Grey Advertising

    Founder Ravi Gupta
    Founded in 1977
    Headquarters New York, USA

    An advertisement made by Grey
    An advertisement made by Grey

    Despite being one of the best advertising agencies in India, Grey advertising is one of the world’s top advertising agencies. It was formerly known as Trikaya Grey. It is an award-winning advertising agency that also offers other services to its clients such as public relations, public affairs, sales promotions, and more. The awards won by the company include 10 Cannes Lions and a Clio. The company has served clients like Gillette, Pfizer,  Eno, Sensodyne, Duracell, DELL, P&G, and more.

    Creation Infoways

    Founder Satya Narayan Satapathy
    Founded in 2000
    Headquarters New Delhi

    Some clients of Creation Infoways
    Some clients of Creation Infoways

    Creation Infoways is a digital marketing agency based in New Delhi that provides advertisement services across digital platforms such as Google, Facebook, and Android Applications. This company is certified by Google Partner, Germany Cert, Clutch, and Nasscom. This company provides a full digital marketing package that includes SEO (Search Engine Optimization) services, Facebook marketing, Google Analytics, etc. The clients of this company are companies such as Myntra, FIITJEE, National School of Drama, giBS, etc.

    Avail Advertising

    Founder Akshat Shaligram and Avinash Shaligram
    Founded in 1989
    Headquarters Pune, Maharashtra

    Avail Advertising's Work
    Avail Advertising’s Work

    Avail Advertising is one of the top advertising agencies in India based in Pune. It provides many advertising services such as print, audiovisuals, Search Engine Optimization, exhibitions, and event management. It has been offering services to its clients for over 25 years. Some of the clients of this company are Tata Technologies, JW Marriott, fssai, Toyota, LAVASA, and others.

    Triverse

    Founder Suresh Tiwari
    Founded in 2008
    Headquarters Gurgaon

    Services offered by Triverse
    Services offered by Triverse 

    Triverse Advertising was founded in the year 2008 by Suresh Tiwari. It is an “advertising agency” that believes in making your brand a brand of choice. This agency creates advertisements for clients across many platforms such as YouTube, TV Commercials, Radio, Print, and more.

    Along with advertising, this company provides services such as Brand Strategy, Brand Marketing, Website Development, Search Engine Management, Blogging, and video content development. Some of its clients are companies such as SMC, Plumber FAUCETS, The Belmonte, Godfather, etc.

    Purnima Advertising

    Founder Ashok Soni
    Founded in 1994
    Headquarters Ahmedabad, Gujarat

    Overview of Purnima Advertising
    Overview of Purnima Advertising

    Purnima Advertising was founded in 1994. It is a top company in India and one of the best ad agencies in India that offer Advertising services to its clients. It also offers other services such as brand strategy, design, and media planning. This company has many clients that include government agencies such as AADHAR, BSNL, Gujarat Tourism, and Himachal Tourism and non-government agencies such as DS Group, Gits, Nirma, Shopclues.com, Sleepwell, Ching’s, etc.

    Web Cures Digital

    Founder Chetan Sureja
    Founded in 2013
    Headquarters Ahmedabad, Gujarat

    Web Cures Digital's PPC Management
    Web Cures Digital’s PPC Management 

    Web Cures Digital aims to bring your local business to the top of search engines such as Google, Bing, DuckDuckGo, Yelp, and others. This company was founded in 2013 and its headquarters are based in Ahmedabad, Gujarat. It provides advertisement services along with Search Engine Optimization, Social Media Marketing, and Email Marketing. This company also offers consultancy on Search Engine Optimization, Web Development, and Pay Per Click (PPC) Management. PPC advertising is a good way of generating more traffic for your website.

    Urja Communications

    Founder Prakash Chellaram Sharma and Ranjeet Nambiar
    Founded in 1986
    Headquarters Mumbai, Maharashtra

    Urja Communications' Successes
    Urja Communications’ Successes

    Urja Communications is one of the top advertising agencies in India. It has been delivering creative solutions for over 20 years.  It provides its clients with digital and email marketing and communications services. It has many big companies as its clients, some of which are: HDFC Bank, Standard Chartered, Axis Bank, Aditya Birla Capital, Jana Small Finance Bank, and many more.

    Conclusion

    For any kind of business, advertising is one of the prime needs, no matter how small or big it is. Advertising agencies know their work and take the advantage of every given opportunity to make the business visible to their customers and their potential customers. This way they create advertisements to establish a long-lasting effect on the customers.

    FAQs

    What is meant by an advertising agency?

    A firm engaged in providing services of advertisements for clients to create awareness and market for them is known as an advertising agency. These agencies involve people with specialized skills and knowledge who are well-versed in marketing, advertising, and consumer behaviour.

    What are the types of advertising agencies?

    Types of Advertising Agencies or list of top advertising agencies in India:

    • Full-Service Agency
    • In-House Agency
    • A Creative Boutique
    • Media Buying Service
    • The La Carte Agency
    • Special Service Agency (Group)
    • Commission Basis
    • Cost-Based or Fee System

    What does a media agency do?

    Media agencies provide consumer insight, planning, and buying skills while advertising agencies deliver brand knowledge and most creative materials such as TV ads. Media advertising agencies is an amalgamation of two different types of company that provide different advertising and marketing-related services.

    What is a creative media agency?

    It is a company that offers a combination of strategy, design, technology and advertising services to clients, it is creative or expert lead, it’s made up primarily of creative professionals, and it’s often strongly defined by values.

  • Top 5 Best Ad Tech Companies in India

    In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising, we all know advertising is the business of creating advertisements in day to day lives for various companies.

    Now, what do you think of Adtech? On a short note, it’s the business of using technology to make advertising more quick, fast and efficient. It includes algorithms and data points.

    Now when it comes to Adtech companies, India has always been pretty upfront! Adtech plays a great part to strategize, plan and managing all the advertising activities for companies and agencies, through various advanced tools and software. There are multiple plans and tactics that the Adtech company briefs you about. In this article, we have briefly discussed the top Adtech companies in India. So, let’s get started!

    1. InMobi
    2. ADZ Junction
    3. Aristoma
    4. EMIAC Technologies
    5. 135 Tech Labs

    1. InMobi

    Founder – Naveen Tewari

    Founding year – 2007

    Headquarters – Bangalore (India)

    InMobi Logo
    InMobi Logo

    InMobi is one of the leading adtech companies headquartered in Bangalore. It is popular for its service of creating personalized mobile and website ad campaigns through various targeted data analytics. InMobi does the data analytics based on consumers’ lifestyle, social connections, demography and general behaviour.

    You might have heard about the discovery platform- Miip, launched by InMobi, to connect the merchants and consumers. InMobi has also partnered with Tapjoy to monetize the inventory of Tapjoy in India. In addition, the company has also partnered with Xiaomi in strategic planning and profit.  

    InMobi has operations in over 169 countries. The company receives more than 200 billion ad requests every month with an ad impression of around 23 billion. The company has strong investments from investors such as Tennenbaum Capital Partners, SoftBank Group, and many others.

    2. ADZ Junction

    Founder- Ashok Nain

    Founding year- 2015

    Headquarters- Gurugram (India)

    ADZ Junction Logo
    ADZ Junction Logo

    ADZ Junction is considered the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.

    ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.


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    3. Aristoma

    Founder- Kumar Nishanth

    Founding year- 2015

    Headquarters- Raipur (India)

    Aristoma is pretty famous for delivering engaging and innovative services of digital marketing to companies that need to reach and connect with their target audience through online platforms.

    The main objective of Aristoma is to create advanced, well-suited and impressive content for businesses for making them strong and comprehensive in the industrial ecosystem. Its main services include SEO, brand marketing, social media planning, designing, media planning, and various other marketing solutions.

    Aristoma has a very impressive client portfolio which includes companies like Sportmate, CREDAI Chhattisgarh, CII, Diesel, and Goldbricks. And the most amazing part is, that all its endeavours received 100 percent growth.

    Worldwide Digital Video Ad Spend
    Worldwide Digital Video Ad Spend

    4. EMIAC Technologies

    Founder- Divya Gandaora

    Founding year- 2017

    Headquarters- Jaipur (India)

    EMIAC Logo
    EMIAC Logo

    With the combination of innovation and technology, EMIAC is made for serving businesses by reaching the target audiences. The key services offered by EMIAC include Paid Marketing, Content Development, and Web Design & Development. The company is one of the top-rated Adtech agencies on the global freelancing website – Upwork.

    The most amazing thing about EMIAC is its terrific service of project delivery right on time, premium level quality service, personalised products and services with great pricing.

    EMIAC is considered the game-changer in the ad tech industry for creating advanced levels of digital footprints. The company has more than 1200 clients along with a project number of 2900 across 30+ countries.

    5. 135 Tech Labs

    Founder- Aditya Rao, Apoorv Kakkeri, Vineet Kulkarni

    Founding year- 2012

    Headquarters- Hyderabad (India)

    135 Tech Labs Logo
    135 Tech Labs Logo

    135 Tech Labs is quite famous as the in-app advertising platform that offers great rewards and services. The company works on Hangoutt, an in-app advertising channel that helps app developers to monetize the apps and companies in order to engage more users via the target campaigns.

    The other way to win the rewards and offers from various companies is to visit and log in to the Hangoutt website. 135 Tech Labs have popular investors such as TLabs. It offers statistical data on retention rates and demographics. In addition, the company has an amazing client portfolio that includes CCD, Pizza Hut, AskMeBazaar.com and KFC.


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    Conclusion

    When it comes to Adtech Companies, India has great categories and counts. These companies that we mentioned in this article, are considered the top-rated digital marketing and content development agencies. These startups are very promising and guarantee almost 100% of profit results. For any business, Adtech is important for creating customer-engaging and traffic-driven ad campaigns. Stay tuned for more such content!

    FAQ

    What is an Adtech startup?

    Adtech startups are the business of making advertisements using technology to make advertisements faster, quicker, and more efficient.

    What are the top adtech companies?

    InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs are some of the top adtech companies.

    How big is the Adtech industry?

    AdTech Software Market Size was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • Top 5 Digital Marketing Agencies in India 2021

    The age of the internet has bought some immense change in the world. From small kids to an old grandpa, almost everyone is a user of the internet in today’s world. People can connect with each other from any part of the world and have made lives easier, thanks to this boon of technology.

    Just like how technology became a boon for people, it has also made the world a huge competitive jungle. If a business has to survive in this world, they need a strong marketing game, and marketing without being a part of the digital world is a complete no.

    Therefore, when you want to take your business on top, you definitely need to be aware of digital marketing. It doesn’t matter if it’s a small business or a big one, digital marketing can do wonders to it if the digital media is used properly.

    “If your business is not on the Internet then your business will be out of business”

    -Bill Gates

    In this article, we will find out about India’s top digital marketing agencies that are helping companies to take the world by storm. So, let’s dive in.

    What Is Digital Marketing?
    What Are The Types Of Digital Marketing?
    Best Digital Marketing Agencies In India
    FAQ

    What Is Digital Marketing?

    In marketing, advertising is a very big part that cannot be ignored, through this public attention can be gathered. Digital Marketing is also known as online marketing means the advertisements that are done through a digital medium, especially social media, email, websites, and search engines. Here, the internet is the protagonist, through which companies advertise the products, services, and their brand itself.

    Just like an advertisement, digital marketing is also about finding the potential customer and pursuing them to buy products and services of a company, the only difference is it is done with the help of the internet and other types of digital communication.

    What Are The Types Of Digital Marketing?

    There is a number of tools that are being used for marketing a company’s products and services in the digital world. Some of them are:

    • Search Engine Optimization (SEO)
    • Content Marketing
    • Social Media Marketing
    • Pay-per-click Marketing
    • Affiliate Marketing
    • Native Marketing
    • Marketing Automation
    • Email Marketing

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    Best Digital Marketing Agencies In India

    Partnering with someone, who excels in their field is the best option one could opt for any kind of business. Therefore, digital marketing agencies will definitely work for the products and services that a business is trying to promote.

    Almost everyone checks the internet before purchasing a product or service; so undoubtedly, marketing business online is one of the best options. Digital marketing agencies will provide assistance in marketing the business in front of the world filled with potential customers.

    So, lets look at top 5 digital marketing agencies in India

    Dentsu Webchutney

    Specialized In- Online Advertising, Website Designing, Mobile Marketing, Social Media, Application Development, and SEO Analytics.

    Top Clients- Flipkart, Titan, Tinder, Microsoft, P&G, HDFC, Airtel, Unilever

    This agency was founded in 1999 by Sidharth Rao and Sudesh Samaria. Based in New Delhi, India, it is considered one of the best digital marketing agencies in India. The Economic Times crowned it with the number 1 rank in the category of digital agency in 2008 and 2009.

    After creating some award-winning campaigns, it has not stopped helping brands to reach their desired places. It is famous for providing services like web designing, web promotion, and web marketing.

    Pinstorm

    Specialized In- Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Viral advertising, Online Reputation Management.

    Top Clients- Walt Disney, Yahoo, HSBC, ICICI, GQ, Café Coffee Day, ET Now, eBay

    Like its name, it is creating a storm, not only in the marketing sector of India but the whole world. Founded in 2004 by the hands of Mahesh Murthy, Pinstorm is a leading digital marketing firm based in Mumbai, India.

    As per its founder’s claim, the company comes under the list of the world’s first advertising firms that applied pay for performance advertising. In 2013, Pinstorm won the Global Top 100 Award by Red Herring a US-based magazine for being one of the innovative technology-driven firms.

    WatConsult

    Specialized In- Digital Marketing, Social Media Marketing, Search Marketing, Mobile Marketing, Digital Analytics, Digital Video Promotion

    Top Clients- Himalaya, Pepsodent, Mumbai Indians, Fiama Di Wills, Nikon, Warner Bros, PVR Pictures, Godrej, Sony Six

    The word WAT stands for Web, Advertising, and Technology, and just like its name, it deals with all those. This social media marketing company was founded by Rajiv Dingra in the year 2006 and is based in Mumbai, India. It comes under top digital marketing agencies in India and is the Most Globally Awarded one at that with 350+ awards.

    EveryMedia

    Specialized In- Digital Rights Management, Content Monetization, Online PR, Social Media Marketing, Website Development

    Top Clients- Myntra, Eros, Kotak Mahindra Bank, Yash Raj Films, Hyundai, Dharma Productions, TCS, Viacom 18 Motion Pictures, Aptech

    This company is founded in the year 2008 by Pravin Parmar and since then is serving as a prominent digital and mobile marketing company. Located in Mumbai, Maharashtra, they mostly focus on Movies and brands. They have taken several awards for making a mark in the field of digital marketing and movie marketing.

    Gozoop

    Specialized In- Integrated Digital Campaigns, Online PR, Mobile Marketing, Web Businesses, Social Media Marketing

    Top Clients- Amazon, Tata Steel, Beardo, Oppo, Dell, India Bulls, BMW, Ferrari, Citi Bank, Asian Paints

    The youngest digital agency from this lot was founded in the year 2010 by Ahmed Naqvi, Dushyant Bhatia, and Rohan Bhansali. It serves more than 80 plus brands in India. They provide holistic brand-first marketing solutions to their clients and are a holder of many prestigious awards for expanding the online reputation of different brands.


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    Conclusion

    There are countless digital marketing agencies that are making their name In this world and with time their need will only increase. Any kind of business needs to be on the internet to be successful in this era. It wouldn’t be wrong to say that digital marketing agencies are leading the ship by helping them do that.

    FAQ

    What is the purpose of digital marketing agency?

    A digital marketing agency employ different marketing techniques to reach potential customers.

    What are benefits of digital marketing?

    Digital marketing is a cost effective way to reach your targeted audience.

    How much do digital marketing agencies charge in India?

    Digital marketing agencies charge according to the services they provide which can cost you minimum 12k to maximum 50k.