Tag: Acko

Top Insurtech Companies & Startups in India 2025: Best Insurance Solutions Providers

The digital revolution in India has touched upon all aspects of business and entrepreneurship, so much so that technology has become an integral part of how human beings conduct themselves and related activities.

Insurance services in the subcontinent have, over this time, integrated their policies with technology to create unique digital products. It has paved the way for a new branch of startups called InsurTech companies.

The technological integration has helped improve various processes, like insurance agency onboarding and selling, to such an extent that these companies have been able to curate insurance policies based on the behavioral patterns of their clients.

They have grown to become a significant part of the larger fintech industry, where InsurTech companies constitute 8.18% of the $22 billion worth of capital in the fintech industry. This article examines some of the top Insurtech startups in India.

What is an Insurtech Company?

Insurtech is a mix of two words – Insurance and Technology. It means using technology like data analytics and machine learning in the insurance industry. This helps in underwriting, claims processing, and managing group insurance.

In India, insurtech companies provide digital platforms and mobile apps to buy policies and raise health insurance claims. Everything can be done online with no paperwork.

These companies are changing the old way of insurance by using new technologies to solve problems and meet customer needs.

Insurtech startups are making insurance:

Easy to access
Clear and transparent
Paperless
Customer-friendly
Fast and digital

This article looks at the top 10 insurtech companies in India in 2025 that are changing how insurance works.

The above graph shows the estimated market size of InsurTech Industry in India in US billion dollars with a great spike noticed in the market size from 2021 to 2025. — The above graph shows the estimated market size of the InsurTech Industry in India in US billion dollars, with a great spike noticed in the market size from 2021 to 2025.

Top InsurTech Companies In India

S.No	Company	Products	Key Features
1	Digit Insurance	Health, Motor, Travel, Home Insurance	Paperless claims, smartphone-enabled self-inspection, wide coverage options
2	Acko	Car, Bike, Health, Mobile Protection	Instant policy issuance, low-cost premiums, digital-only platform
3	PolicyBazaar	Insurance Comparison & Aggregation	Compares multiple insurers, easy online policy purchase, large user base
4	SecureNow	Employee Benefits, Liability, Property Insurance	Focus on SMEs, customized corporate policies, digital risk management
5	Toffee Insurance	Bite-sized Health, Accident & Lifestyle Covers	Micro-premium plans, lifestyle-oriented insurance, quick online claims
6	Coverfox	Car, Health, Term Life Insurance Aggregator	Seamless policy comparison, digital claim assistance, quick policy issuance
7	OneAssist	Mobile, Wallet, Appliance Protection Plans	24×7 assistance, device replacement, theft and damage coverage
8	InsuranceDekho	Motor, Health, Life, Term Insurance Marketplace	Agent-assisted selling, multiple insurer tie-ups, quick claim settlement
9	Turtlemint Insurance	Life, Health, Motor, Investment-linked Insurance	Advisor network, financial literacy tools, simplified policy recommendations
10	Symbo Insurance	Embedded Insurance for Businesses	API-based integration, custom coverage for partners, scalable solutions

Digit Insurance

Startup Name	Digit Insurance
Founders	Kamesh Goyal, Sriram Shankar, Philip Varghese, Vijay Kumar
Founded In	2016
Headquarters	Bengaluru
Website	www.godigit.com

This Bangalore-based startup provides various products like car insurance, travel insurance, house insurance, commercial vehicle insurance, shop insurance, trip insurance, fire insurance, and other small-ticket insurance. Till 2022, Digit Insurance has received more than $585.6 million through various funding rounds.

Some of the famous investors in the firm are TVS Capital Funds, Sequoia Capital India, and Wellington Management. They aim to simplify the entire process of insurance with the aim of helping even a 15-year-old kid comprehend the procedures involved. They stand out from other similar companies through their client-friendly policies.

For example, their insurance covers flight delays of 75 minutes and more, unlike the standard travel insurance that covers delays of 6 hours and more. Similarly, their “Pay as you Drive” (PAYD) facility will ensure that those who drive less will have to pay less.

Through their simple procedures and fewer T&Cs, and excellent customer service, they have earned the trust of their valuable clients, which has been fuelling their growth since the beginning.

Acko

Startup Name	Acko
Founders	Varun Dua
Founded In	2016
Headquarters	Mumbai
Website	www.acko.com

They are the first digital general insurance in India. Launched in 2016, they have grown to cater to more than 50 million customers today. They have taken most of their operations online, reducing much of the offline paperwork.

They have partnered with reputed firms like Ola, redBus, Zomato, Amazon, and OYO, to name a few.

Their journey has to be credited to their attention to detail and focus on quality over quantity. Their unique micro-insurance product called “Ola Trip Insurance,” which insured the passengers using the app, had been awarded the Golden Peacock Innovative Product. Amping up with data and tech, they further aspire to improve every aspect of insurance technology.

PolicyBazaar

Startup Name	PolicyBazaar
Founders	Yashish Dahiya, Alok Bansal, Avaneesh Nirjar
Founded In	2008
Headquarters	Gurgaon
Website	www.policybazaar.com

Catering to more than 9 million customers since its inception in 2008, they have been one of the most popular insurtech companies in the subcontinent. With an aim to reimagine insurance, Policybazaar has brought transparency into it by simplifying the entire procedure and putting an end to rampant misselling and policy breaches.

So far, they have sold more than 19 million policies by winning the trust of the people making it one of the best insurtech solutions provider in India. They aspire to bring in better coverage of health and financial policies in households in India. Reputed investing organizations like SoftBank, Temasek, Tencent Alpha Wave, PremjiInvest, etc, have invested in Policy Bazaar, vouching for its trust and quality.

SecureNow

Startup Name	SecureNow
Founders	Kapil Mehta, Abhishek Bondia
Founded In	2011
Headquarters	Gurgaon
Website	www.securenow.in

Founded by Abhishek Bondia and Kapil Mehta in 2011, they provide insurance solutions to small and medium-sized businesses. Through end-to-end InsurTech systems and a CRM software platform called PAM, they streamline various procedures, including right from issuing insurance and claiming.

They also have a mobile app for insurance services. They cater to more than 30,000 commercial establishments and settle over 1000 claims on a yearly basis.

Toffee Insurance

Startup Name	Toffee Insurance
Founders	Rohan Kumar, Nishant Jain
Founded In	2017
Headquarters	Gurgaon
Website	www.toffeeinsurance.com

Realizing the importance of accessibility and availability of insurance, Toffee Insurance has ventured into the sector with the goal of curating insurance policies that suit the needs of its customers. They specifically focus on millennials by developing bite-sized insurance policies that cover the immediate lifestyle requirements of the fast-paced world.

They make use of the facilities offered by artificial intelligence and machine learning to make sense of behavioral and consumption data so as to provide better services to customers.

These insurance innovators further focus on transparency and fast services that will help realize their aim to create a novel world of insurance that thrives on innovative products woven to fit the client’s needs. With more than 99.1% of the claims approved, Toffee Insurance serves over 2 lack customers across more than 600 cities.

Coverfox

Startup Name	Coverfox
CEO	Sanjib Jha
Founded In	2013
Headquarters	Mumbai
Website	www.coverfox.com

Launched in 2011, Coverfox is an InsurTech company that sells more than 360 products, including medical, automobile, bike, term, and travel insurance coverage across the subcontinent. Quickening the selling procedures, one of the major highlights of Coverfox is that they provide quotations to their customers instantly.

Further, their easy renewal, digitalized policy updates, and quick claims procedure further make the entire process hassle-free and attractive as far as the customers are concerned.

At a time when data privacy and security are greatly valued and are a matter of concern, Coverfox offers highly safe transactions and assures that the data is not sold to anybody, for that matter. They have won many accolades over the years for their commendable service over the Yeats including the best Insurtech startup award for the year 2022.

OneAssist

Startup Name	OneAssist
Founders	Gagan Maini · Subrat Pani
Founded In	2011
Headquarters	Mumbai
Website	www.oneassist.in

OneAssist is headquartered in Mumbai and is known to provide services related to the consumer-focused program. It has gained a good reputation in the last few years by providing coverage for data security and protection for electronics.

It has a partnership with many well-reputed firms like Amazon.com, Yes Bank, Axis Bank, etc. The primary goal of the firm is to provide a universal platform for customers to access and get their support and protection solutions from.

InsuranceDekho

Startup Name	InsuranceDekho
Founders	Ankit Agrawal · Amit Bhatia
Founded In	2016
Headquarters	Gurugram
Website	www.insurancedekho.com

InsuranceDekho is supported by CarDekho and is growing fast by combining both physical and digital ways to sell insurance. It is an online platform where people can compare and buy different insurance policies. They offer many types of insurance, like motor, health, and travel insurance. InsuranceDekho is popular because it is easy to use and makes buying insurance simple for customers.

Turtlemint Insurance

Startup Name	Turtlemint Insurance
Founders	Dhirendra Mahyavanshi · Anand Prabhudesai
Founded In	2015
Headquarters	Mumbai
Website	www.turtlemint.com

Top InsurTech Companies In India – Turtlemint

Turtlemint is a top insurance company in India that offers many types of insurance, like life, health, car, and bike insurance.

They also provide other financial services like loans and savings accounts. Turtlemint has a Financial Advisory Service to help you plan and reach your money goals.

The company is based in Mumbai and works in more than 20 cities in India. They offer different services to help people and families with their insurance and financial needs.

Symbo Insurance

Startup Name	Symbo Insurance
Founders	Anik Jain · Rahul Aggarwal · Abhishek Bondia
Founded In	2017
Headquarters	Mumbai
Website	www.symboinsurance.com

Symbo focuses on embedded insurance, which means they help retailers, direct-to-consumer brands, and online platforms offer insurance right when customers are buying something.

Symbo is a registered insurance broker and a tech company that works closely with retail and eCommerce businesses to add insurance options during the checkout process.

Their product easily fits into any brand’s sales flow, making it simple for brands to sell insurance to their customers.

Symbo has teamed up with many brands and insurance companies, and they have over 100 different product integrations.

Conclusion

The InsurTech industry in India is still at its nascent stage. With the digital community still coming to terms with the possibilities and issues with regard to technology and digitalization, it is likely that it might take some more time for the industry to boom.

However, there is no doubt about the fact that the future of the insurance industry in India is heavily anchored upon the foundations laid by technology. Despite being in its initial stages, the industry in India has thrived like no other. Companies aspire to be more client-friendly, custom-made, and paperless. How the industry has evolved over the years is indeed interesting, and it makes its future worth observing.

FAQs

How many InsurTech companies are there in India?

The total count of InsurTech companies in India is a highly debatable topic. As per the report published by Inc24, there are 300+ active InsurTech companies in India for the year 2022.

What is the difference between Insurtech and FinTech?

FinTech and InsurTech are the units of the same field. The major difference between them is that InsurTech mainly deals with insurance-related things and is on a smaller scale than FinTech which basically deals with financial-related concepts including topics like banks, financial planners, banks, etc.

How many unicorns are InsurTech?

According to the report published by Inc24, India has around 3 unicorns in the field of InsurTech named Acko, Digit Insurance, and PolicyBazaar.

How big is the InsurTech market?

The global InsurTech market was valued at USD 3.85 billion in 2021 and is estimated to reach USD 5.45 billion in 2022.

August 5, 2025

Acko Marketing Strategy: Smart Digital Campaigns, Ads & Growth Tactics Explained

Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement.

In September 2017, Acko obtained its license from the Insurance Regulatory and Development Authority of India (IRDAI), enabling the company to offer innovative insurance products and services. Acko has adopted a fully online-led model, offering all its operations through digital platforms. This approach has helped the company deliver a seamless and efficient customer experience.

In 2021, Acko achieved unicorn status after securing $255 million in its latest funding round, becoming the 34th Indian unicorn of the year. The funding round was spearheaded by private equity firms General Atlantic and Multiples Private Equity, with participation from Canada Pension Plan Investment Board, Lightspeed Growth, and existing investors Intact Ventures and Munich Re Ventures. With its valuation now at $1.1 billion, the startup has raised $450 million.

Headquartered in Bangalore, Acko has successfully disrupted the traditional insurance industry by leveraging technology and customer-centricity. The company’s innovative approach has enabled it to provide comprehensive insurance products and services that meet the evolving needs of its customers.

Acko – Target Audience
Acko – Marketing Mix
Acko – Marketing Strategies
Acko – Marketing Campaigns

Acko Insurance Advertisement | Acko Bike Insurance Advertisemnt

Acko – Target Audience

Savvy Individual Consumer

Acko has carved a niche for itself by catering to individual consumers who are well-versed with technology and prefer managing their insurance needs digitally. This segment of Acko’s customer base prioritises products that offer convenience, competitive pricing, and clear communication. To meet these expectations, Acko provides a comprehensive range of digital insurance products, including car, bike, gadget, and health insurance policies, all designed with the modern consumer in mind.

Acko – The Success Story of India’s First Digital Insurer!

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Customised Insurance Offerings for Corporate Customers

Acko extends its innovative insurance solutions to the corporate sector by partnering with leading e-commerce platforms, ride-hailing services, and food delivery companies, including giants like Amazon, Ola, and Zomato. These collaborations are focused on delivering tailor-made insurance solutions that benefit companies and their clientele, ensuring a safety net for employees and customers through unique, customised policies.

E – commerce and Online Service Seekers

Recognising the growing demand for added value in online transactions, Acko strategically partnered with e-commerce platforms and service providers. These partnerships are designed to integrate Acko’s insurance products as value-added services, offering customers innovative insurance solutions that enhance their overall experience. This segment of Acko’s strategy targets consumers looking for more from their online interactions, offering them peace of mind and additional benefits as they shop, commute, or order food online.

Business Model of Acko | How does Acko Make Money

Acko is a general insurance company founded by Varun Dua that provides various insurances. Here’s a detailed look at Acko’s business model.

StartupTalkyMedha Shukla

Acko – Marketing Mix

Acko Marketing Mix

Product

Acko General Insurance offers a diverse range of insurance plans to cater to the varying needs of its customers. The company’s product portfolio includes car insurance, bike insurance, health insurance, mobile repair, and TV and appliance repair. Acko’s car insurance plans provide comprehensive coverage against accidents, theft, and damage caused to third-party property. Similarly, the bike insurance plans cover accidental damage, theft, and third-party liability.

Apart from these, Acko has collaborated with numerous travel and trip service providers such as Ola, Redbus, MakeMyTrip, and others to offer travel and trip protection plans. These plans cover various aspects of travel, such as trip cancellation, medical emergencies, flight delays, and lost baggage. Customers can choose from multiple plans depending on their needs and travel itinerary.

For health plans, the company has tie-ups with Practo+ and Niyo. These collaborations enable Acko to offer numerous health insurance plans that cover hospitalisation expenses, critical illness, and preventive healthcare. The company’s health insurance plans are designed to meet the unique needs of its customers and provide them with comprehensive coverage for unexpected medical expenses.

Moreover, Acko collaborates with financial institutions such as AU Bank, HDB, and others to offer loan payment protection plans. These plans provide customers with financial security if they cannot repay their loans due to unforeseen circumstances such as job loss, critical illness, or accidental disability. Customers can choose from different loan payment protection plans depending on their loan amount and repayment tenure.

Insurance Sector In India

Here’s a brief overview of the Insurance sector in India along with its market size, industry challenges, government initiatives & future.

StartupTalkyDevashish Shrivastava

Price

Acko’s insurance policies are designed to provide comprehensive coverage to its customers. The pricing for these policies is based on several factors, including the type and level of coverage chosen by the customer, as well as the age of the insured individual.

Acko is committed to maintaining competitive pricing while adhering to all IRDA regulations. It offers yearly and monthly premium payment options to make it easier for customers to pay for their insurance.

Place

Acko adopts a multi-channel approach to disseminate its policies. Its branches, recruited insurance advisors, and online platforms are all utilised to ensure its customers have easy access to the policy information they need. One of the critical features of Acko’s customer-focused approach is its straightforward claim settlement process, designed to ensure that customers receive timely and hassle-free settlements.

Promotion

Acko General Insurance, a leading insurance provider in India, employs various promotional strategies to reach its target audience. The company embraces modern technologies and techniques to expand its reach and engage with potential customers. It leverages online advertising through Google Ad Network, Facebook, WhatsApp, and Reel Marketing to connect with its audience and promote its products and services.

Besides online advertising, Acko uses traditional marketing channels such as television, print media, magazines, hoardings, and various social media platforms to reach a wider audience. These promotional efforts help build a positive brand image and increase customer awareness about Acko’s products and services.

Furthermore, the company has partnered with the Delhi Capitals, one of the most popular Indian Premier League (IPL) teams, as its Official Insurance Partner. This partnership enhances Acko’s visibility and credibility as a trusted and reliable insurance provider.

Varun Dua – Story of Founder and CEO of Acko Insurance

Varun Dua, the founder and the CEO of Acko, is a renowned fintech entrepreneur. Know everything about him here.

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Acko – Marketing Strategies

Segmentation, Targeting and Positioning(STP) of Audience

Segmentation involves breaking down the target market into approachable groups, with Acko focusing on economically developed cities as its primary audience. This segmentation allows the company to tailor its marketing efforts to specific regions and demographics.

In targeting, Acko focuses on the most attractive segments within its chosen markets. By targeting economically developed cities, the company seeks to reach more people within its desired demographic.

In terms of positioning, the brand has crafted a distinct image in the market by emphasising key attributes such as the absence of paperwork, no brokerage fees, and instant processing. These positioning strategies help Acko stand out from competitors and influence the perception of its target audience, reinforcing the company’s commitment to simplicity, transparency, and efficiency in insurance services.

Acko Financials

Search Engine Optimisation

Acko has adopted an impressive SEO strategy that has resulted in many organic keywords, and they currently have an exceptional 90,500 organic keywords, which is amazing. This high number of organic keywords has significantly contributed to the brand’s online visibility, making it easier for potential customers to find them on search engines such as Google. This, in turn, has led to increased customer engagement and acquisition as more people are becoming aware of the company’s offerings. Acko’s SEO strategy has played a crucial role in enhancing the company’s online presence, an essential aspect of any modern business looking to succeed in the digital age.

Social Media Marketing

Acko General Insurance has adopted an active approach towards social media engagement by frequently posting interesting Q&A-based content that encourages its followers to participate in discussions. Additionally, the company rewards the best answers its followers provide, promoting its brand awareness and enhancing its brand image. The insurance provider’s social media content is designed to be highly promotional and engaging in nature, aimed at capturing the attention of its target audience and providing value to its followers. This strategy has proven effective in building and maintaining a solid online presence for Acko General Insurance.

Digital Partners

Acko has adopted a unique approach to customer acquisition that has disrupted the traditional marketing playbook. Instead of relying on expensive marketing campaigns to build brand awareness, it leverages digital platforms such as Amazon and Ola, already widely used by customers, to sell its insurance products. By doing so, the company can tap into the vast reach of these platforms and acquire customers at a much lower cost than traditional methods.

This strategy helps Acko save on marketing expenses. It gives them a significant distribution advantage, typically only available to large, established companies. By selling through digital platforms, the brand can reach a wider audience and offer its products to customers without a range. Yet, it is not considered allowed to gain a foothold in India’s highly competitive insurance market and establish itself as a player to watch.

Influencer Marketing

Acko has implemented a comprehensive marketing strategy to increase its brand visibility and capture the attention of its target audience. The company has leveraged the popularity of renowned celebrities such as Ayushman Khurana and Virat Kohli to feature in high-decibel campaigns across various digital, television, and outdoor channels. By doing so, this company has successfully maximised its share of voice in the market, effectively establishing itself as a significant player in the insurance space.

Furthermore, Acko has sponsored several youth-centric properties such as the Pro Kabaddi League and three IPL teams – Gujarat Titans, Kolkata Knight Riders, and Lucknow SuperGiants. These initiatives have helped the company reach out to its target audience more effectively and reinforced its brand image as a modern and innovative insurer that caters to the tech-savvy millennial generation.

Word of Mouth with Seamless Claims

Acko’s success is ensuring customers have a seamless claims settlement experience they are eager to share with their social circles. Using automation and data, the brand has streamlined the claim processing procedure to be quick and efficient while ensuring verification and fraud prevention measures are in place. This generates a strong sense of goodwill that customers willingly promote to their friends and family, resulting in the most effective and authentic form of marketing. By prioritising the entire customer lifecycle rather than just focusing on products or advertisements, Acko has achieved a level of word-of-mouth recognition that is hard for established and emerging competitors to replicate.

Content Marketing Strategies

Acko General Insurance uses simple and relatable digital marketing campaigns. They show everyday situations where people save money with Acko’s low insurance premiums. The ads clearly explain how easy it is to use their fully digital process.

On social media, Acko focuses on showing its different insurance products. They also highlight that there are no brokers involved and that claim settlements are quick and hassle-free.

Acko – Marketing Campaigns

Time Nahi Lagega

Acko Marketing Campaign – Time Nahi Lagega

Acko has launched a new marketing campaign called “Time Nahi Lagega” to promote its fast and hassle-free claim settlement process. The campaign dispels the common belief that filing an insurance claim is time-consuming and complicated. It uses relatable and humorous comparisons to daily life situations to showcase the difference in the time to claim insurance through their company. Through this approach, Acko effectively communicates its product differentiation to its target audience and highlights that its insurance claim process is quick and easy.

Murgi Pehle Aaya Ya Anda?

A hen featured in a famous advertising video asking a man to choose Acko for car insurance. Acko has grown from India’s first digital insurer to the country’s fastest-growing insurance company. Acko is the best option for insurance. In the advertisement, Acko aims to inform customers about the ease and simplicity of their insurance claim process. They want to dispel the notion that filing claims can be complicated and time-consuming. The company wants to assure its customers that filing claims with them is quick and straightforward.

Blind date with Acko

Acko Marketing Campaign – Blind Date

Gender stereotypes have been prevalent in our society for years. However, Acko, as a company that provides car insurance, decided to challenge these stereotypes by conducting a blind test. They gave a terrible car ride to a group of people and asked them to guess who the driver was. Surprisingly, 85% of the participants answered that the opposite gender drove the car. But in reality, their same gender was behind the wheel—the video aimed to raise awareness about biases and how gender should not determine someone’s driving skills. The video’s content and marketing strategy were so compelling that it received many views.

Health Insurance ki Subah ho Gayi Mamu

Acko Marketing Campaign – Health Insurance Ki Subha ho Gayi Mamu

Acko’s marketing campaign for its health insurance product, Acko Platinum Health Plan, made a bold statement with its launch titled ‘Health Insurance ki Subah ho Gayi Mamu’. The campaign featured the iconic characters of Munna Bhai and Circuit from the famous Indian film series, played by Sanjay Dutt and Arshad Warsi, respectively. The campaign, directed by Rajkumar Hirani, challenged the age-old norms of the health insurance system and highlighted the unique features of the Acko Platinum Health Plan, such as 100% bill payment, no room rent capping, and zero waiting period.

The campaign aimed to educate the audience about the benefits of health insurance products and simplify the process of buying and using health insurance. The use of beloved characters from popular Indian cinema and the involvement of a renowned filmmaker like Hirani helped the campaign stand out and capture the target audience’s attention. The campaign successfully generated buzz and interest in the Acko Platinum Health Plan, establishing a solid presence for the brand in the health insurance market.

Saif Ali Khan and Sara Ali Khan

Acko Marketing Campaign with Saif Ali Khan and Sara Ali Khan

Acko recently launched a marketing campaign that features the father-daughter duo Saif Ali Khan and Sara Ali Khan. The campaign, conceptualised by Leo Burnett, consists of three films that debunk traditional consumer beliefs surrounding motor insurance. The ads show a contrast between a millennial and a Gen X mindset regarding insurance decision-making, with Sara playing the millennial role and Saif as the Gen X parent. T

The campaign encourages viewers to embrace new-age methods of purchasing insurance. It highlights the benefits of choosing Acko, including substantial savings on new car insurance, hassle-free claim settlement via the Acko app, the freedom to choose preferred garages for car repairs, cashless settlement for predictable repairs, real-time repair updates, and convenient car-renewal options.

The campaign emphasises the importance of purchasing insurance directly from the insurer, with the potential to save up to Rs 36,000 on premiums. The ad films were promoted on television, social media, OTT, and digital platforms, aligning with the movie’s tone to ensure maximum impact and message delivery to the target audience. The media mix for the campaign also included radio and OOH. The campaign successfully highlighted the benefits of Acko’s motor insurance offerings. It encouraged viewers to consider new-age methods of purchasing insurance.

FAQs

What is Acko’s target audience?

Acko targets tech-savvy individual consumers, corporate customers, and e-commerce/online service seekers.

What are the key elements of Acko’s marketing mix?

Acko’s marketing mix includes diverse insurance products, competitive pricing, multi-channel distribution, and extensive promotional activities.

What are some of Acko’s key marketing strategies?

Acko’s key strategies include STP, SEO, social media marketing, digital partnerships, influencer marketing, and focus on seamless claims experience.

What are some of Acko’s notable marketing campaigns?

Acko’s campaigns include “Time Nahi Lagega”, “Murgi Pehle Aaya Ya Anda?”, “Blind date with Acko”, “Health Insurance ki Subah ho Gayi Mamu”, and campaigns featuring Saif Ali Khan and Sara Ali Khan.

Is Acko car insurance good?

Yes, Acko car insurance is good. It offers low premiums, a simple online process, and quick claim settlements.

Who owns insurance?

Varun Dua is the founder, CEO, and owner of Acko General Insurance, the digital insurance pioneer in India

July 29, 2025
Acko Business Model Explained: How the Digital Insurer Makes Money
Well, life is full of unpredictable situations, and technology on the other hand keeps us at ease. With digitalization booming all across the world, now everything is possible with a click. Earlier, social media platforms were only quite popular forms of digitalization.

But now, every facility availed by a common man has also turned digital which is why it is now accessible to everyone. One of the time-saving and lengthy processes of insurance has also been turned digital and it has become possible only through Acko General Insurance. Here, we will look into the business model of Acko that is helping the brand to reach heights:

About Acko
Target Audience of Acko
Products and Services of Acko
Business Model of Acko
What Is Unique About the Business Model of Acko?
How Does Acko Make Money | Acko Revenue Model
The Cost Structure of Acko

About Acko

Acko is a general insurance company founded in 2016 by Varun Dua. It has become one of India’s tremendously booming digital insurance policy providers with all of its services offered through digital platforms. It has got its license from the Insurance Regulatory and Development Authority of India (IRDAI).

The company has been backed by investors like Amazon, Elevation Capital, RPS Ventures, Accel Partners, and others.

Tie-Ups With Major Players

The company also has tie-ups with different renowned players like Ola, OYO, Zomato, RedBus, and Urban Company. Acko General Insurance has partnered with Ola Cabs and launched an in-trip insurance program in more than 110 cities in India. Amazon Pay also partnered with Acko in July 2020 to provide an auto insurance policy to its customers.

Varun Dua – Story of Founder and CEO of Acko Insurance

Varun Dua, the founder and the CEO of Acko, is a renowned fintech entrepreneur. Know everything about him here.

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Target Audience of Acko

The retail consumers who are pretty techno-friendly are the ones who are primarily focused on Acko.
1. Individual Consumers: Acko provides digital insurance products including car, bike, gadget, and health insurance policies. Their target market seeks convenience, price-sensitivity, and transparency.
2. Corporate Customers: Acko collaborates with e-commerce giants such as Amazon, ride-hailing service providers like Ola, food delivery platforms like Zomato, and others, to offer bespoke insurance solutions to their customers and employees.
3. E-commerce and Online Service Providers: Acko has partnered with e-commerce platforms and online service providers to offer insurance products as value-added services to their customers. This customer segment is looking for innovative insurance solutions to enhance their experience.
Products and Services of Acko

With multiple services offered digitally, the services vary in size and quality, and they are:

Acko Car Insurance
- Comprehensive Car Insurance
- Third-Party Car Insurance
- Commercial Car Insurance
Acko Bike Insurance
- Comprehensive Bike Insurance
- Third-Party bike Insurance
Acko Health insurance
- Health Insurance
- Aarogya Sanjeevani
- Group Medical Cover
Acko Electronics Insurance
- Mobile Protection
- Appliance Protection
Business Model of Acko

Well, the company goes with a very witty approach of business to consumer (B2C). The business model of Acko clearly states that the brand reaches the customers directly and sometimes also through brand partnerships. It has a good record of insuring more than 20,000 cars and provides car insurance to customers in less time, with no paperwork in the purchase, claim, or renewal.

It means no stress and no hassle for insurance-related work. Acko also provides General insurance, mobile insurance, and bike insurance. Apart from that, the company also works with third parties to offer micro-insurance for the services of other brands.

Acko – The Success Story of India’s First Digital Insurer!

Acko is a private general insurance firm. Know about Acko Founders, Acko Business Model, Funding, Acko mobile insurance, health insurance, car insurance, and more!

StartupTalkyPurbalee Dutta

What Is Unique About the Business Model of Acko?

Acko is not just making you stress-free along with offering better services but also is providing you comfort with micro-insurance services.
1. Affordability: Acko’s approach, which is driven by technology, helps them reduce operational costs. This, in turn, enables them to offer insurance products at competitive prices.
2. Convenience: Acko simplifies insurance by providing an online platform for purchasing policies, managing claims, and accessing customer support via their website or mobile app.
3. Customization: Acko uses data to create personalized insurance products and pricing based on individual risk profiles, achieving a more efficient and fair pricing model.
4. Digital: Well gone are the traditional days because now you can buy insurance digitally anywhere at any point in time, and that too without any paperwork in less time‌‌ Car insurance that is too digital is like an added advantage for the consumers.‌‌
5. Innovation: The products are innovative and the technology added to them has a unique offering such as trip insurance, electronic cover, and hotel-stay insurance with the association of digital partners.‌‌
6. Customer-friendly: The brand focuses on the convenience of the customers and offers products that are customer-friendly.
Just imagine your vehicle got damaged, and you get to avail yourself of Acko’s services. You call Acko support, and your damaged vehicle will be picked up within an hour. The vehicle will be repaired in 3 days, or they will also provide you with cab services. Isn’t it amazing? No other brands offer these facilities and an easy car insurance process. So, the customer stays satisfied as they live with ease and do not worry about problems.

Acko Business Model Canvas

Acko is a fully digital insurance company that operates on a direct-to-consumer (B2C) model, eliminating the need for intermediaries. Its business model is driven by technology, enabling fast, affordable, and hassle-free insurance services. Here’s a breakdown of Acko’s business model using the Business Model Canvas:

Acko Business Model Canvas

1. Key Partners
- Digital partners for micro-insurance (travel, electronics, hotels)
- Car service providers and garages
- Third-party service providers
- Brand partnerships for bundled insurance offerings
2. Key Activities
- Building and maintaining digital insurance platform
- Issuing and managing insurance policies
- Fast claim processing and support services
- Data analysis for product personalization
- Marketing and customer acquisition
3. Value Propositions
- 100% digital, paperless insurance process
- Quick car insurance with pickup and repair service
- Affordable pricing through reduced operational costs
- Personalized insurance using customer data
- Innovative micro-insurance products (trip, phone, hotel stay)
- No middlemen — direct-to-consumer convenience
4. Customer Relationships
- 24/7 digital customer support
- Easy online policy management and claim tracking
- Fast service and customer-friendly processes
- High customer satisfaction and trust ratings
5. Customer Segments
- Individual car, bike, and mobile owners
- Travelers needing trip or hotel insurance
- Corporate clients and their employees
- E-commerce consumers needing quick cover
6. Key Resources
- Technology platform and digital tools
- Skilled workforce (tech, insurance, customer support)
- Customer data and analytics systems
- Licenses and regulatory approvals
- Brand reputation and trust
7. Channels
- Acko website and mobile app
- Partner platforms and apps
- Social media and digital ads
- Direct communication (no agents involved)
8. Cost Structure
- Technology development and maintenance
- Marketing and promotions
- Employee salaries and team costs
- Compliance and licensing expenses
9. Revenue Streams
- Insurance policy premiums (main source)
- Commissions from brand partners
- Data monetization (ads, analytics, insights)
Acko Advertisement

How Does Acko Make Money | Acko Revenue Model

Acko also has several customer-friendly schemes, which is the way the company is making money. As a digital insurance platform, it provides services that are cost-effective and of better quality than other brands. Also, when it comes to the direct-to-consumer approach, there happen to be no middlemen, which eventually makes a way to make extra profit.

The company has also gained the trust of its customers and has received high ratings from them. The customer support facility provided by Acko has also assisted in getting more appreciation from the customers and ratings too, eventually paving the way for more money acquisition and revenue. The revenue streams of Acko are:
1. Premiums: Acko generates its primary revenue from selling insurance policies to individual and corporate customers.
2. Commissions: Acko earns commissions from partner companies for selling insurance products as value-added services to their customers or employees.
3. Data monetization: Acko’s data-driven approach allows for the collection of valuable customer data, which can be used for targeted marketing, advertising, and analytics services.
Acko Insurance Annual Revenue

Acko’s operating revenue has shown consistent growth, rising from INR 1,334 crore in FY22 to INR 2,106 crore in FY24. However, its total expenses have also increased, from ₹1,835 crore in FY22 to INR 2,830 crore in FY24. As a result, the company has continued to report losses, INR 482 crore in FY22, INR 738.5 crore in FY23, and INR 670 crore in FY24. Despite narrowing its losses in FY24, Acko remains in the red while focusing on expansion and digital innovation.

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The Cost Structure of Acko

In the dynamic landscape of the insurance industry, Acko emerges as a formidable contender, driven by a multifaceted approach to business operations. The cost structure of Aco is:
1. A significant portion of Acko’s costs is dedicated to developing, maintaining, and enhancing its technology infrastructure.
2. Acko invests in marketing and promotional activities to acquire new customers and build brand awareness.
3. Acko’s expenses include salaries and benefits for its team of professionals, such as engineers, data scientists, insurance experts, and customer support staff.
4. Acko incurs costs associated with regulatory compliance and maintaining necessary licenses to operate in the insurance industry.
Conclusion

Acko, because of its services and perfect business model, is rising high in the insurance industry. The company has presented a record of providing insurance policies to 62+ million customers and has also issued 800 million insurance policies. The innovative products and the unique technology-based offerings are making Acko stand out from the crowd of insurance service providers.

FAQs

Who is Acko owner?

Varun Dua is the founder of Acko.

How does Acko make money?

Acko makes money through its various insurance schemes.

What is Acko insurance business model?

Acko operates as a digital insurance provider, offering policies directly to consumers through its online platform. Leveraging technology and data-driven insights, it aims to streamline the insurance process, providing convenient and affordable coverage options.

Is Acko profitable?

No, Acko is not currently profitable. Despite increasing revenue, the company has reported significant losses in recent years.

What are the various marketing strategy of acko general insurance?

Acko General Insurance employs digital marketing tactics such as targeted online advertising and social media campaigns to reach its audience effectively. Additionally, it utilizes partnerships with digital platforms and influencers to expand its brand presence and customer acquisition efforts.
June 30, 2025

Varun Dua: The Visionary Behind India’s Insurtech Revolution

India’s financial technology industry has seen an explosive surge in financing over the last several years, with assets totaling more than $8 billion allegedly invested across various stages. India has the world’s highest FinTech rate of adoption. India has 10,200 registered fintech startups in 2024 and is one of the fastest-growing FinTech industries in the world. The Indian FinTech business is expected to be worth $150 billion by 2025.

While Payments and Alternative Finance accounted for more than 90% of investment flows in 2015, there has been a major change toward a more fair distribution of investment across sectors since then, with InsurTechs, WealthTechs, and other areas garnering considerable attention. In India, around 17 Fintechs have been designated as ‘Unicorns.’

Insurance companies throughout the world, particularly in India, have a lot of opportunities to use technology to optimize distribution costs and provide algorithms for personalized pricing. A believer of the same, Varun Dua, in the digital era, is commonly acclaimed for redesigning India’s insurance narrative.

“If you really want to change the plumbing, you will have to start manufacturing it,” is what he says. Varun Dua, the founder and CEO of Acko, is a renowned serial fintech entrepreneur. He co-founded and served as the CEO of one of India’s top online insurance aggregators, Coverfox, before launching Acko in 2016. Investors invested $30 million into Acko even before the formal debut, based on Varun’s proven records.

Varun Dua Biography

Name	Varun Dua
Birth	1981
Nationality	Indian
Occupation	Co-founder and CEO of Acko, Co-founder of Coverfox & Glitterbug Technologies
Net worth	INR 107 crore (2024)

Varun Dua – Early Life and Education
Varun Dua – Family
Varun Dua – Career
Varun Dua – Acko
Varun Dua – Investments
Varun Dua – Challenges Faced
Varun Dua – Shark Tank India

Varun Dua – Early Life and Education

Acko’s Founder and Chief Executive Officer, Varun Dua, has over 10+ years of experience in the insurance market, with a wide spectrum of services and responsibilities. He was in charge of marketing analytics for direct business acquisition and technology for effective customer service. Coverfox Insurance Broking Pvt. Ltd. was his company, and he was its CEO and Co-founder.

He completed his Bachelor’s degree from the University of Mumbai. Later, he pursued a master’s at a prominent business school in India called MICA. Known for his extensive experience in product management and business development, Varun Dua’s educational background reflects a solid foundation for his professional journey.

Varun Dua – Family

Varun Dua’s father’s name is Chander Mohan Dua. His mother is Rashmi Dua and he is married to Sapna Rana.

Varun Dua – Career

Varun Dua, the founder of Coverfox, an online insurance aggregation platform, followed the road less traveled in a startup climate where the mantra is “act rapidly and damage things.”

Varun worked as a Trainee at Leo Burnett Advertising for less than a year after graduating. He subsequently went on to work for Tata AIG Life Insurance and Franklin Templeton Investments as a marketing manager. Varun launched two prior companies before founding Coverfox in 2013, Glitterbug Technologies and Enser Communications.

One of the key motivations for founding Acko, according to Dua, was the awareness that there had been an open chance to use the World Wide Web to bring interesting ways of selling insurance products.

Despite the fact that Dua had just come into contact with insurance by chance, he was rapidly pulled into its world and learned everything there was to know about the market’s intricate inner workings. It wasn’t long before he had the desire to start his own business.

In his own words, “I started off not really clear about what I wanted to do, but I definitely didn’t want to do what I was doing.”

The firm takes a D2C strategy, using its web platform to market traditional insurance services. This makes underwriting and risk selection substantially easier. Acko, his company, also offers unique and bite-sized insurance solutions, including rider insurance, ticket cancellation, mobile and appliance protection, and more, in addition to vehicle, bike, and health insurance. Acko also touts partnerships with more than 15 key digital ecosystem firms, including Ola, RedBus, OYO, Zomato, Urban Company, HDB Financial Services, and others.

Varun Dua on the Future of Insurance

Varun Dua – Acko

Varun Dua - Co-founder and CEO of Acko — **Varun Dua – Co-founder and CEO of Acko**

Acko’s overall motto, according to its website, is “Insurance made easy: Zero commission. Zero paperwork.” Acko ran a campaign with the phrase “Full Paisa Wasool” to make people aware. The term “complete value for money” refers to insurance providing complete value.

Insurance schemes are how Acko makes money. Furthermore, Acko’s digital-only approach removes the retail costs of building physical storefronts as well as a parasitic reliance on a distribution network, both of which are factors that competing insurance firms rely on heavily.

Insurers, according to the owner of Acko Insurance, Dua, are obligated to hire salespeople to reach out to clients and market their goods because they all essentially provide the same or comparable products.

“Our focus on creating customised solutions will create the demand we are looking for, thus eliminating the need to hard-sell and invest a lot on a distributing network,” he adds.

Mumbai-based Acko, founded by Varun Dua, features a variety of customer-friendly programs. The organization has received several five-star ratings and over 4.5 crore satisfied customers as a result of its customer-centric initiatives.

Acko reported an operating revenue of INR 1,334 crore in FY22, which grew to INR 1,758 crore in FY23 and further increased to INR 2,106 crore in FY24. However, the company faced losses during these years. It recorded a loss of INR 482 crore in FY22, which widened to INR 738.5 crore in FY23 before improving slightly to INR 670 crore in FY24.

They deliver outstanding customer service, and as a result, Acko has gained their clients’ confidence. Narayan Murthy and Accel are also behind Acko’s amazing growth. Acko underwrote a premium of INR 41.56 crore in September 2019. In comparison to 2018, the firm had a 6x increase. The premium was previously valued at INR 6.53 crore.

Customers were unable to visit the showrooms because of the pandemic. Automobile purchases made through digital means, on the other side, have increased considerably. When compared with the year 2021, Acko, a digital insurance provider, saw a stunning 120 percent increase in sales of automotive insurance contracts in the first quarter of FY22.

Whether it’s for our vehicle, bike, or ourselves, pre-purchased insurance nearly always comes in useful, if not proving to be a lifesaver. Unfortunately, not all insurance service providers are glad to embrace a 0% fee and serve their customers online, but Acko is, which is why Acko is swiftly gaining steam.

Acko is here to provide premium insurance to the Indians. And moreover, the Mumbai-based Acko is now a unicorn. In the IPL 2022, Acko General Insurance signed on as an associate sponsor for three teams: Gujarat Titans, Kolkata Knight Riders, and Lucknow Supergiants. Two of these teams are new to IPL, having made their debut in the 15th edition.

Varun Dua – Investments

Varun Dua has made 5 investments with the latest investment made in infinyte.club on August 12, 2024.

Date	Company	Round	Round Amount	Lead Investor
Aug 12, 2024	infinyte.club	Seed Round	INR 302 million	–
Jun 25, 2024	Plus Gold	Seed Round	$1.2 million	–
Sep 2, 2021	dezerv.	Seed Round	$7 million	–
May 23, 2017	Acko	Seed Round	$30 million	No
Feb 21, 2016	Charcoal Eats	Seed Round	$150K	No

Varun Dua – Challenges Faced

A basic challenge with his journey in the insurance sector, according to Dua, has been a lack of trust, which has created a big obstacle in his way in the beginning. Because of the complexities of the products on the market, the buying procedure, and the claiming process, the trust gap is exacerbated.

Customers have always found the insurance claims procedure to be a lengthy, time-consuming, and frequently iterative process. He wants to improve the consumer experience all the way through the value chain.

Varun Dua – Shark Tank India

In more ways than one, the first season of the show, Shark Tank India has been a blessing to ambitious entrepreneurs in India. For watchers, it has been a huge hit! For openers, the show has brought those entrepreneurs a lot of attention, if not money.

The exposure, along with lucrative investments from the sharks, has paid off for some chosen ones. The Sharks’ banter, which is the most amusing segment for the desi population, helps to make the program what it is. It undoubtedly adds to the enthusiasm and provides some excellent items on Indian television. In the popular show’s third season, Varun Dua was one of the sharks at that time.

This is what he wrote on his X account:

To be a “shark” today for me is a strange feeling. I wasn’t born with a silver spoon. And with my average grades, I wasn’t what you’d call type A either. There was nothing in my resume, my repertoire or my background which should lead to the path of starting out a business, that should become large. And yet, here I am. My journey building @ACKOIndia has been anything but straightforward which is why being on Shar40k Tank is so meaningful. There is immense opportunity for young entrepreneurs in right now, as we are on the verge of a techtonic shift in India and India’s ambitions. I’m looking forward to contributing in this new ocean of opportunities with some awesome entrepreneurs.

FAQs

Who is Acko owner?

Varun Dua is the founder and CEO of Acko Insurance.

What are Varun Dua education qualifications?

Varun Dua completed his Bachelor’s degree from the University of Mumbai. Later, he pursued a master’s at Mudra Institute of Communications (MICA), Ahmedabad.

Does Amazon own Acko?

Amazon is not Acko’s owner. While Amazon has been a major investor in Acko since 2018, contributing to its funding rounds, Acko remains an independent company with its own board of directors and management team.

What is Varun Dua net worth?

Varun Dua’s estimated net worth as of 2024 is INR 107 crore.

Who is Varun Dua wife?

Sapna Rana is the wife of Varun Dua.

What is Varun Dua age?

Varun Dua was born in 1981. He is 43 years old.

What is Acko net worth?

Acko’s valuation after its last funding round was $1.4 billion.

December 27, 2024

Acko – India’s pioneer in digital Insurer!

In an unpredictable world where fraud is a constant, insurance offers a consoling barrier against life’s transience, safeguarding our vehicles and personal safety. However, not all insurance providers embrace the notion of zero commissions and an exclusively online business model. A notable exception to this norm is Acko, which is rapidly gaining favor for its innovative approach and customer-centric practices.

Acko is committed to offering Indians high-quality insurance options. The company’s extraordinary growth and influence on the insurance industry have earned it unicorn status.

In this article, we will delve into the successful journey of Acko, its founder, business model, funding, competitors, and more.

Acko – Company Highlights

STARTUP NAME	ACKO
Headquarters	Bangalore, Karnataka, India
Sector	Insurance
Founders	Varun Dua, Ruchi Deepak
Founded	2016
Valuation	$1.4 Billion (as of December 2024)
Website	acko.com

Acko – About
Acko – Industry
Acko – Founders and Team
Acko – Startup Story
Acko – Mission and Vision
Acko – Name and Logo
Acko – Products and Services
Acko – Business Model
Acko – Revenue Model
Acko – Esops
Acko – Shareholders
Acko – Funding And Investors
Acko – Investments
Acko – Acquistions
Acko – Growth
Acko – Partnerships
Acko – Advertisements and Social Media Campaigns
Acko – Awards and Achievements
Acko – Competitors
Acko – Future Plans

Acko – About

Acko General Insurance is a private general insurance company operating in India. The company has received its license from the Insurance Regulatory and Development Authority of India (IRDA) in September 2017. Acko boasts of an online model of insurance, with the help of which it offers its customers premium insurance facilities and bite-sized insurance products with zero commissions. All the operations of the company take place through its digital platform, thereby removing the need for any paperwork.

Acko – Industry

The International Trade Administration’s estimate indicates that India’s insurance market is expected to grow at a quick pace and reach a valuation of $280 billion by 2025. This significant increase is propelled by an impressive compound annual growth rate (CAGR) ranging from 12% to 15%.

The population’s increased knowledge of the importance of insurance and the concurrent rise in disposable incomes are the main causes of this amazing expansion. The aforementioned characteristics indicate a growing market trend in the insurance industry that is consistent with the changing economic conditions.

Acko – Founders and Team

Varun Dua, Founder and CEO, and Ruchi Deepak, Founder and Board Member founded Acko in 2016.

Varun Dua

Varun Dua is the CEO and the founder of the company, Acko. He completed his education at MICA, Ahmedabad, and the University of Mumbai. After finishing his graduation, Varun served as a trainee at Leo Burnett Advertising for less than a year. He then started his career as a marketing manager at Tata AIG Life Insurance and Franklin Templeton Investments. Varun then founded Coverfox Insurance Broking Pvt. Ltd. Before he founded Coverfox in 2013, Varun founded Glitterbug Technologies. Varun Dua holds a prominent role as one of the Sharks on Season 3 of Shark Tank, adding his expertise and insights to the entrepreneurial landscape.

Ruchi Deepak

Ruchi Deepak, a distinguished entrepreneur, serves as both the founder and Board Member of Acko, a pioneering platform in the insurance industry. After completing her studies at Lady Shri Ram College for Women, she set off on a voyage that went beyond the classroom. Her subsequent appointment as a board member at Pitstop further demonstrated her wide range of experience and allowed her to share her perspectives on convenience and car maintenance. She also founded Airloom where she is serving as the founder and CEO, this demonstrates her dedication to leadership and innovation.

Acko – Startup Story

Acko was founded by Varun Dua and Ruchi Deepak in 2016 as the first digital insurance service provider in India. Varun and Ruchi identified two major problems in the insurance industry before starting Acko. They saw how difficult and opaque the procedures were, especially when it came to simple things like auto insurance. They also understood the complexities involved in determining insurance premiums and sought to develop a pricing strategy that would be more accommodating to customers.

“We saw a huge opportunity that a digitally empowered insurance company could unlock both in terms of customer experience and enterprise value. My co-founder Varun Dua and I decided to pursue it,” added Ruchi.

The Indian insurtech market, which was formerly dominated by multi-insurance companies, underwent a change in 2018 as general insurance received more money and attention. Seizing this opportunity, Varun and Ruchi established Acko and positioned it as a force for disruption. Acko joined the market with the goal of revolutionizing the insurance sector and providing a more open and approachable insurance experience by streamlining insurance procedures and pricing.

Acko – Mission and Vision

The mission on the company’s website states, “To always prioritise you in everything we do.”

The vision of the company is to deliver outstanding value to its customers.

Acko – Name and Logo

Acko Logo

Acko General Insurance is under the umbrella of its parent organization, Acko Technology & Services Private Limited.

Acko – Products and Services

Acko General Insurance provides exclusive Acko mobile insurance, Acko car insurance, Acko bike insurance, Acko Group Health insurance, and more. Let’s check out some of these insurances and how they work:

Acko Car Insurance – Acko car insurance policy offers coverage for numerous care-related risks. Opting for car insurance from Acko helps the users get financial assistance in case their own car faces damage.

Acko Bike Insurance – The Acko Bike Insurance plan offers extensive coverage for two-wheelers, protecting against damages, total loss, and theft. With Acko Bike Insurance, one can get a comprehensive policy that ensures financial security in various scenarios, providing peace of mind and a secure riding experience.

Acko Health Insurance – Acko Health Insurance offers comprehensive coverage for medical expenses, ensuring financial protection and access to quality healthcare. Tailored for individual well-being, Acko’s plans provide a reliable safety net for unexpected health challenges.

Acko Life Insurance: When it comes to life insurance, Acko offers a convenient online option that allows you to purchase coverage directly from your mobile phone. This eliminates the need for physical meetings and offers various plan options, including Term Life Insurance, Whole Life Insurance, and Endowment Plans. Acko’s online approach ensures a hassle-free experience, providing flexibility and ease in choosing the right coverage for your needs.

Acko Travel Insurance: Acko Travel Insurance offers comprehensive coverage for risks and financial losses during your travels. Acko’s travel insurance offers a safety net in case of flight delays, cancellations, misplaced bags, or medical crises. With the policy’s flexibility to accommodate both single and numerous journeys, customers can explore the world with confidence, knowing that unforeseen expenses will be taken care of. With Acko’s dependable and adaptable travel insurance options, customers can travel with confidence.

Acko – Business Model

Acko adopts a direct-to-consumer business model, leveraging its online platform to efficiently distribute traditional insurance products, thereby enabling advantageous risk selection and underwriting. Acko distinguishes itself by providing unique and user-friendly insurance options, such as rider insurance, mobile and appliance protection, ticket cancellation, and more, in addition to extensive coverage for cars and health.

This varied portfolio not only satisfies changing client demands but also showcases the company’s dedication to offering innovative and customized insurance products via an efficient digital platform.

Acko – Revenue Model

Acko strategically uses multi-faceted methods to diversify its sources of income:

Premiums: Acko’s primary source of income is the gathering of premiums from a wide range of clients, including both private and business customers. Selling complete insurance coverage is the cornerstone of this strong financial base.

Commissions: Acko increases its revenue by receiving commissions from affiliated businesses, making use of joint ventures to offer insurance products to their clients or staff members as value-added services. The company’s financial resiliency is enhanced by this win-win strategy.

Data Monetization: By gathering useful consumer data, Acko’s data-driven approach not only makes it easier to identify risks effectively but also opens up new revenue streams. This data is used for analytics, advertising, and targeted marketing, demonstrating Acko’s skill in extracting value from its information repository and enhancing its entire business plan.

Acko Life Flexi Term Plan: Acko has introduced its first Life Insurance product, the Acko Life Flexi Term Plan. This digital-first policy offers flexible coverage and simplifies long-term financial protection.

Acko – Esops

With the $2 million Employee Stock Ownership Plan (ESOP) liquidity program, which benefited about 40 long-term team members, Acko reached a significant milestone in 2021. The initiative acknowledged the commitment and hard work of eligible employees by allowing them to liquidate 40%–100% of their vested ESOP after working for Acko for three years.

This calculated action demonstrates Acko’s dedication to creating a work environment where team members are valued and appreciated for their crucial contribution to the expansion and success of the business.

Acko – Shareholders

Acko Shareholding as of December 2023 (source: Tracxn):

Acko Shareholders	Percentage
Varun Dua	3.9%
General Atlantic	20.6%
Elevation Capital	6.3%
Accel	8.9%
Lightspeed Venture Partners	5.2%
FPGA Family Foundation	5.1%
Multiples Alternate Asset Management	4.9%
CPP Investments	4.8%
Intact Ventures	4.5%
Munich Re Ventures	3.9%
Amazon	3.7%
Angel	5.4%
ESOP Pool	8.6%
Others	14.2%

Acko – Funding And Investors

Acko has raised a total of $458 million in funding over the 9 funding rounds.

Here are the funding details:

Date	Transaction Name	Money Raised	Lead Investors
June 7, 2023	Private equity Round	–	General Atlantic
May 25, 2023	Series E	–	–
October 27, 2021	Series D	$255 million	General Atlantic, Multiples Alternate Asset Management Private Limited
September 15, 2020	Series D	$60 million	Munich Re Ventures
November 28, 2019	Venture Round	$36 million	Ascent Capital, Binny Bansal
March 13, 2019	Series C	$65 million	Amazon
May 27, 2018	Series B	$12 million	Amazon
May 23, 2017	Seed Round	$30 million	Kris Gopalakrishnan and N.R.Narayana Murthy

Acko – Investments

Acko made a INR 50 crore investment in MyGate on November 23, 2022, as part of their fundraising round.

Acko – Acquistions

Acko expanded its portfolio on March 15, 2023, with the acquisition of Parentlane. This follows its earlier acquisition of vLer on June 3, 2019, highlighting Acko’s strategic growth approach and commitment to enhancing its market position.

In July 24, 2024, Acko acquired the digital chronic care platform OneCare to enhance its healthcare offerings. OneCare’s co-founders will join Acko’s leadership team.

Acko – Growth

The digital insurance firm Acko is still growing at a very impressive rate as of January 2024, and some significant growth highlights its standing in the market:

Over 2.8 crore customers are served by Acko’s insurance services, demonstrating the company’s broad client base’s trust.
Acko’s ability to provide a wide range of insurance solutions to its clientele is demonstrated by the issuance of over 8 crore policies.
Acko consistently maintains an exceptional 94.54% claim settlement ratio, demonstrating its dedication to prompt and equitable resolutions and fostering trust among policyholders.
Acko is known for its efficiency and sets industry standards. As of January 2024, they settled claims in just 12 minutes, which is evidence of their responsive and efficient processes.

Financials

Acko Financials	FY22	FY23	FY24
Operating Revenue	INR 1,334 crore	INR 1,758 crore	INR 2,106 crore
Total Expenses	INR 1,835	INR 2,535 crore	INR 2,830 crore
Profit/Loss	Loss of INR 482 crore	Loss of INR 738.5 crore	Loss of INR 670 crore

Expenses Breakdown

Acko total expenses have increased from INR 2,535 crore in FY23 to INR 2,830 crore in FY24.

EBITDA

Acko FY22-FY24	FY22	FY23	FY24
EBITDA Margin	-34.50%	-40.55%	-30.10%
Expense/Rs of Operation Revenue	INR 1.38	INR 1.44	INR 1.34
ROCE	-57.08%	-54.98%	-35.23%

Acko – Partnerships

Acko has seen some partnerships since it started as a company. To mention, some of the prominent ones are:

CRED

CRED has partnered with ACKO General Insurance to provide motor insurance with dynamic pricing. Members with higher credit scores benefit from reduced premiums.

Mygate

MyGate, in collaboration with Acko General Insurance, has secured an IRDAI aggregator license to offer insurance policies with exclusive pricing and a broader range of products.

Greaves

Greaves’ evfin partners with ACKO to provide tailored financing and affordable insurance options, simplifying access for EV users.

Ola

Acko collaborated with Ola to launch an in-trip insurance program that is running in over 110 cities.

Amazon

The company partnered with Amazon India to bring in mobile insurance plans on the website of the seller.

Amazon Pay

With Amazon Pay, Acko witnessed another partnership, which helped the startup launch an auto insurance policy in July 2020.

HDB Financial Services

Acko also collaborated with HDB Financial Services and offered HDBFS insurance for the customers, which doesn’t have any additional costs with EMI cards.

Ather

In order to provide a special extended battery warranty plan in April 2023, the company has partnered with Ather.

Lohum

In order to recycle and reuse batteries, Lohum, a producer of sustainable energy transition materials, and ACKO have a partnership in May 2023. This will allow EV battery insurance in the nation to include provisions for recycling and reusing the batteries.

Multipl

‘Invest now, Spend later’ platform Multipl has partnered in June 2023 to offer integrated insurance payment solutions to its clients.

Sony LIV

For the third year running, ACKO and Sony LIV team together to reimagine how media partners and businesses work together to achieve goal-driven outcomes in August 2023.

Indian Super League (ISL) side, Chennaiyin FC (CFC)

The Indian General Insurance company, ACKO, and the Indian Super League (ISL) team Chennaiyin FC (CFC) have announced a renewal of their partnership in September 2023. In accordance with the renewal, ACKO has been named the associate sponsor of the football team with headquarters in Chennai for the current ISL 2023–24 season.

Acko – Advertisements and Social Media Campaigns

Acko Campaign

The Acko Platinum Health Plan, the offering from Acko Insurance India, was recently introduced along with a six-part film campaign. Renowned Bollywood actors Sanjay Dutt and Arshad Warsi, who played Munna Bhai and Circuit in the Munna Bhai, are back in the campaign.

Through Munna and Circuit, two lovable and well-known characters, the campaign seeks to convey the spirit of the Acko Platinum Health Plan while weaving an original and captivating story for its viewers.

Acko – Awards and Achievements

Being a successful startup that is already a unicorn and is growing each day, Acko has received numerous awards. Some of them are:

Golden Peacock Innovative Product Award 2019: Acknowledged for the development of “Ola Ride Insurance,” a contextual microinsurance product that garnered recognition for its innovation and relevance in the market.
FICCI Insurance Industry Awards 2020: Received the prestigious “Most Innovative Insurer” award in the Non-Life Segment, recognizing Acko’s groundbreaking contributions and inventive approach within the insurance sector.
BW Festival of Fintech 2021: Honored as the “Best Insurtech Company,” solidifying Acko’s position as a leader in leveraging technology and innovation to revolutionize the insurance landscape.

Acko – Competitors

The top competitors of the company are Easypolicy, PolicyBazaar, and Digit.

Easypolicy is the top competitor of Acko. It was founded in 2011 in Noida, Uttar Pradesh. This company competes with Acko in the Health and Life Insurance industry.
PolicyBazaar is one of the top competitors of Acko. It was founded in 2008 in Gurgaon, Haryana, India. This company also operates in the Health and Life Insurance industry.
Digit is also one of Acko’s top competitors. It was founded in 2016 and is headquartered in Bengaluru, Karnataka, India. Digit also works in the Health and Life Insurance sector.

Acko – Future Plans

According to a January 30, 2024, news story, Acko, has set a strategic goal of becoming profitable by the 2026–2027 fiscal year (FY27). The positive earnings from its health and general insurance businesses are expected to propel the company into profitability. Founder and CEO Varun Dua disclosed the company’s lofty goals in an interview with UBS Global.

Varun Dua claims that Acko wants to reach a premium of Rs 2,000 crore by the end of FY24, the fiscal year 2023–2024. Furthermore, the organization expresses confidence in maintaining a strong growth rate of 35% annually, signifying a dedication to ongoing expansion and advancement within the insurance industry.

FAQs

Who are the owner of Acko?

Varun Dua and Ruchi Deepak are the owners of Acko.

What is ACKO?

Acko General Insurance is a private general insurance company in India. It is popularly known as India’s first digital insurance company.

Where is the Acko headquarters?

Acko headquarters are in Bangalore, Karnataka, India.

Does ACKO provide cashless insurance schemes?

Yes, ACKO has cashless schemes for insurance.

Is ACKO General Insurance reliable and trustworthy?

Yes, ACKO General Insurance is quite reliable and trustworthy. It is licensed and certified by the Insurance Regulatory and Development Authority of India (IRDAI).

What is Acko new car insurance?

The Acko car insurance policy also have new car insurance policies that cover the new cars as soon as they are bought from their respective showrooms. Besides, it also has car insurance policies for old cars, which covers for all the damages dealt and received by the insured cars.

What is Acko insurance mobile?

Acko insurance Mobile, or Acko mobile Insurance, is an insurance policy of Acko to cover the damages to mobile devices of its users.

Is Acko Profitable?

In FY24, Acko experienced significant revenue growth, reaching INR 2,106 crore from INR 1,758 crore in FY23. Additionally, the company’s losses had decreased from INR 738.5 crore to INR 670 crore in the same period, Unfortunately, it still meant that Acko was not profitable as of FY24.

What is Acko health insurance?

Acko health insurance is another Acko product that provides insurance coverage essential for people’s healthcare needs. The health insurance of Acko offers financial assistance to the insured patient in case of any unfortunate event, accidents, planned/emergency hospitalisation, and more.

What is meant by Acko group health insurance policy?

Acko brings the all-new Acko group health insurance policy, which helps employees get the financial assistance they deserve in this post-Covid era.

December 4, 2024

The Acko Flexi Term Plan Marks Acko’s Entry into the Life Insurance Market

Acko Tech, an insurtech unicorn, has launched the Acko flexi term life insurance plan, which provides policyholders with the ability to vary the amount of coverage when their financial responsibilities change. This comes after the company made its debut in the automotive industry.

By launching this product, the company intends to become a one-stop shop for all of the protection needs that customers may have. A statement issued by the company stated that the plan offers customers comprehensive coverage, which provides them with financial safety throughout their entire lifetimes.

In accordance with the firm, the plan offers the possibility of modifying the period of the policy to accommodate one’s life goals, whether those goals are for short-term or long-term protection.

Giving Options of Lump Sum, Monthly Instalments, or an Annuity

By opting to Acko’s service clients will have the opportunity to change payout methods at any point throughout the policy, which adds flexibility. Policyholders have the ability to adapt their payouts to match their changing financial circumstances, even while the claims procedure is in progress, by selecting from a lump sum, monthly instalments, or an annuity depending on their preference.

As stated in a release, the creator of Acko, Varun Dua, expressed the company’s desire for clients to view life insurance not as a method of investment but rather as a form of security that is solely for themselves and their families. As we move forward, the company will continue to place its primary emphasis on products that are related to pure protection, such as the term life product that we have just recently introduced.

Acko is an insurance company that deals with travel, health, and automobile insurance. It was established in 2016 by Varun Dua and Ruchi Deepak. Among its investors are companies such as General Atlantic, Multiples Private Equity, Lightspeed, and Intact Ventures, among others. An insurance plan for the batteries of electric cars (EVs) was also introduced by the company in the previous year.

For the purpose of constructing an all-encompassing healthcare ecosystem, Acko purchased the digital chronic care management startup OneCare many months ago.

Acko’s Progress Card

The organisation asserts that it has provided insurance plans to more than 78 million distinct consumers and has issued more than one billion policies through the present day.

The entire amount of money that Acko has received from investors is about $450 million. These investors include Amazon, General Atlantic, and Multiples Private Equity. The company reported a net loss of INR 738.5 crore in FY23, which is an increase of 53% compared to the previous year. On the other hand, its operating revenue increased by 32% to INR 1,758.6 crore.

Acko – The Success Story of India’s First Digital Insurer!

Acko is a private general insurance firm. Know about Acko Founders, Acko Business Model, Funding, Acko mobile insurance, health insurance, car insurance, and more!

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September 10, 2024
How PolicyBazaar sustains in Fintech Market: Business Model and Strategies
Competition is everywhere. To sustain in the market we have to keep pushing our limits. We have to keep working hard to meet our goals. For that case, the new startups should be ahead of their peers to remain on the top. Staying on the top doesn’t mean you are away from problems and can sustain like that forever. When it comes to Fintech startups there is a whole new game to play. Here we have discussed on How Policy Bazaar Is Sustaining Competition From Other Fintech Players?. Read the full article to know more about policy bazaar strategies to overcome all hurdles.

PolicyBazaar- Company Highlights
PolicyBazaar- About
PolicyBazaar- Business Model for Sustainability
PolicyBazaar- Competitors in the Industry
PolicyBazaar- Strategies to Compete
PolicyBazaar- Adopting Amazon Polly
PolicyBazaar- Conclusion
PolicyBazaar- FAQ’s

PolicyBazaar—Company Highlights

Company Name Policy Bazaar

Headquaters Gurgaon, Haryana

Founded On 2008

CEO Sarbvir Singh

Employees 13,000

Annual Revenue $29 million

Sector Life and Health Insurance

PolicyBazaar- About

PolicyBazaar is an online platform that enables users to compare, analyze and buy life, health and motor insurance products. PolicyBazaar is a product, a brand and a service compare. The CEO of Policy Bazaar is Sabvir Singh and has also received a total of $542.2 million in funding. Founded in 2008 by Yashish Dahiya and Alok Bansal, it is the largest insurance website in India. The main motive of Policy Bazaar is to simplifying the buying process to facilitate product comparisons.

The comparative analysis of various insurance policies is based on the price, the quality and the key benefits. This empowers customers with accurate information on insurance products and helps them make informed purchases. PolicyBazaar has a market share of 50% in the online insurance space, by pitching the right product to the right customer at the right stage of his life. The online firm offer insurance across categories like life, health, motor, travel, general and corporate insurance.

PolicyBazaar Success Story – India’s Prominent Online Insurance Aggregator

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PolicyBazaar- Business Model for Sustainability

The reason Policy Bazaar has been successful in the industry is because of it lead generating company. In India people don’t buy Insurance easily and prefer to go through a long analysis before buying an insurance. From the beginning, the insurance agents used to help the customers to make this decisions. But with the increase in availability of huge number of options in insurance industry too, the agents might get biased by the companies providing huge incentive.

PolicyBazaar has a solution for as it provides value proposition of simplifying the buying process of insurance policies and provides and comparison of various schemes available in the market. It analyses the various products on the basis of price, quality and key benefits. As a policy web aggregation, PolicyBazaar empowers its customer with the accurate information which indeed helps them to make a buying decisions.

PolicyBazaar started out with a business model that revolved around giving information to customers. And based started to concentrate on aggregate that’s when the business started picked up. They now handle insurance deals end to end such that the payment collection and even the claims support is provided by them. It analyzes the lifestyle and medical history of the family to draw an analysis as to what diseases a consumer may get affected by in the near future and suggest insurances products based on that Policybazaar also a huge gap in market.

With the types of services provided by Policy Bazaar it is planning to become a one shop stop.

Customers are aware of the insurers operating in segments. However, the Fintech industry is an open market place allows comparison and enables the consumer to actually evaluate the value being offered by products. Unlike the other offline players, all the data available to PolicyBazaar as it resides in a central repository. It has 5 to 6 years of customer data. One of other main focus areas is to get into innovative product based on customer profiles. The products are digitally sold on policybazaar and are exclusive products that will transform the way people purchase insurance.

Another way it is being sustainable is by following the run strategy and adds new feature and technology to provide enhanced customer experience. The mobile apps in android and IOS platform where a customer can not only search, compare and buy insurance through the PolicyBazaar app but can use interesting features like hospital locator, garage locater and insurance premium calculator and instant renewal of insurance policies and claim assistance and more.

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PolicyBazaar- Competitors in the Industry

The major competition for PolicyBazaar in the online policy marketplace is companies like Bank Bazaar and Acko. This market space is very competitive and are able to show value for money to the consumer in the order to remain relevant. But the Policy Bazaar has increased its level of transparency in product feature, cost and services. To rise to the competitive forefront these market players are realigning their business models according to what the consumers’ needs and expectation of the future target groups.

Some of the well known competitors of Policy Bazaar.

The ecosystem services can not only help you build loyalty but also to increase profits in the long run. The insurance landscape in India is surely seeing a shift but is still traditional up to a certain extend and also another difficulty is motivating customers online. According to the report by PWC 275 of the insurance buyers still rely on the word of mouth while the other 22% believe in agents making them 50% of the online users together. The other 50% rely on online aggregators, out of which 20% rely on Policy Bazaar to develop a future ready strategy.

As digital technologies are becoming more pervasive year on year, they are diminishing the barriers to entry such as prohibitive costs and enable the scaling of operations on demand. As a result, the competitive set is bound to change rapidly.

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PolicyBazaar- Strategies to Compete

Policy bazaar currently has 70% of the sale of overall online insurance which is done through online lead generation segment where insurance aggregators sell lead to insurers. It dominates the market with 4 out of 5 leads through internet as it is claimed by them. There are 100 million visitors each year and more than 250 insurance plans on the platforms. Hence why the company focus should be on increasing positive network effects by attracting more users.

There is a multi-homing cost and doesn’t charge its users. The user can also switch to different platforms easily so they could provide a unique value preposition from different insurance companies to its users. Policy bazaar also focuses on providing complimentary services besides insurance policies and is planning to become the one stop solution. It is also planning to start its new vertical in the financial services.

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PolicyBazaar- Adopting Amazon Polly

In 2017, when the number of transactions grew to 250,000 a month from 120,000 a month previously. Policy Bazaar managed nearly 100 million customer queries over the phone 2017. The company was growing exponentially and needed innovation to balance out the equation. Which is why Policy Bazaar adopted Amazon Polly a text to speech TTS solution, to take its customer service to the next level.

It uses Amazon Polly for Voice Broadcasting critical voice alerts and inbound calls.
Amazon play a huge part in the success of Policy Bazaar as it made a different to enable them to shift from sharing one size fit all pre-defined responses to customer queries such as your documentation is pending or something is wrong with your uploads. With Amazon polly our system identifies the customers and generates a voice call that resolve their queries on a personal basis.

Based on the success of PBee, Amazon Polly powered interactive voice response IVR engine and intends to build a voice bot called PBee Talk that uses Amazon Polly for post-sales support. It enables customers to speak to them at their toll free number and get answer to their queries on policy status, etc. This will be achieved by integration of text to speech and speech to text feature. This is one of the main reason for the sustainability of Policy Bazaar.com despite its completion from other fintech players like Bank Bazaar and Acko.

PolicyBazaar- Conclusion

Policy Bazaar is trying and testing all possible methods to provide its users good and stress-free experience. All the efforts are turning fruitful as Policy Bazaar is increasing its user base all over India. People have started to trust this emerging Fintech startup. It has over 100% growth rate for the past three years and has 300,000 transactions every month and also has almost 50 insurance brands on its portal. To enable this blistering rate of growth we need to ensure that more and more people buy insurance online. The only way to achieve this is by serving the customers better in order to sustain the growth of the company.

PolicyBazaar- FAQ’s

What is Policybazaar?

Policybazaar is a one-stop online destination for all types of insurance products. It holds experience and expertise in insurance to help customers choose the best insurance policies.

What is Policybazaar’s valuation?

Policybazaar valuation is around $2.4 billion (march 2021).

Who is the CEO of Policybazaar?

Sarbvir Singh is the CEO of Policy bazaar.

How much is Policy bazaar’s revenue?

Its revenue from operations almost doubled in the fiscal year March 2019 to reach Rs 310.3 crore from Rs 158.3 crore it earned in FY18.

Is Policybazaar and PaisaBazaar same?

PaisaBazaar is launched by PolicyBazaar to offer financial advisory services to customers, while Policybazaar offers insurance-related products and services.

Who are the top competitors of Policy bazaar?

The top 10 competitors in PolicyBazaar’s competitors are:
- BankBazaar
- Coverfox
- Easypolicy
- Acko
- Turtlemint
- ETInsure
- Greenlife Insurance
- CreditMantri
- FundsIndia
- ApnaLoanBazaar
June 11, 2021
Top Brands Endorsed by Arshad Warsi

The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer.

Arshad Warsi has received tons of Awards for his splendid performances like The Filmfare Award. He won this prominent award among five great nominees. Arshad Warsi is known for acting in various types of film genres and has endorsed with quite a few brands.

Domino’s Pizza
ACKO Insurance
Pepsi
FAQ

In this article, we will discuss those brands that Arshad Warsi endorsed.

Domino’s Pizza

Domino’s Pizza has always brought real joy and humour to its advertisements. It considers it as a major aspect for the promotion of their widely famous Domino’s Pizza brand. Arshad Warsi with his legendary performance of Circuit in Munna Bhai MBBS and other different characters in films brings a distinct charm and humour to his personality. Therefore, he suits best with humour and joy advertising.

Domino’s Pizza has signed the Bollywood actor, Arshad Warsi as its brand ambassador to take its status to a next level of marketing. With his fame of circuit, there could not be any other fit for the promotion of this prominent brand.

In an interview, the CEO of Domino’s Pizza India Ltd. said, “Arshad Warsi is the perfect fit for Domino’s Pizza. And, we are pretty sure that he with his iconic versatile personality and skills could take our brand to a high rise of success.”

Domino’s Pizza has focused on the audience of youth and urban families, so they needed someone who belongs to the same status and age group. A person who could bring out the real humour in the advertisements and joy to the consumers. That’s why, from all aspects, Arshad Warsi fits perfectly as the brand ambassador of Domino’s Pizza.

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ACKO Insurance

One of the very prominent and leading digital insurance companies, ACKO Insurance has signed the Bollywood actor, Arshad Warsi as its brand ambassador. He is the face of its latest marketing campaign. Arshad Warsi along with the cricketers of Mumbai Indians IPL team is also featured in this campaign.

This campaign is focused on bringing awareness to the minds of people on the better ways of buying insurance from ACKO Insurance. This insurance company offers various low insurance premiums without any further side commission.

ACKO Insurance is pretty famous in India as it has sold over 800 million policies and safeguards more than 60 million consumers. Its new campaign featuring Arshad Warsi aims to propagate its policies and gather more consumers with a convenient, hassle-free and good experience along with the low premium offers.

Together with Arshad Warsi and Cricketers of Mumbai Indians IPL Team, ACKO Insurance is aimed to rise and get more beneficial results and outlines for its brand. This campaign is promoting more people to try out this company’s policies.

Pepsi

Pepsi’s TVC is an extremely popular brand in India with its incredible campaigns and services. The brand first featured Arshad Warsi and Amitabh Bachchan in its advertisement. They played out the rural setting which has always been the main focus of this brand.

Both the actors were featured in a short film ad by Pepsi where they acted as a Yuppie sport look by Warsi and an old man by Amitabh Bachchan. It started as some crates of Pepsi were placed on a boat and Arshad Warsi is giving instructions to the boatman to begin paddling.

As they reached halfway, the boatman asked Warsi for some Pepsi to relieve his thirst. But Warsi denied it. Then the old man thought something clever to make Warsi realise.

The trip began again and Warsi was grooming himself but soon he got the shock when the water came upon the base of the boat. This ad was quite famous for the splendid performance of both the actors and the message behind the ad.

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Conclusion

Throughout his career, he has endorsed many brands such as Pepsi, Dominos India and ACKO Insurance. Because of his marvellous sense of humour and extraordinary personality, he is the perfect choice for these brands. Arshad Warsi has been tremendous with his performances in various ads.

He has promoted many brands with great enthusiasm. And with his extraordinary joyful personality, he is chosen as the brand ambassador of some very prominent brands.

FAQ

What is the Net worth of Arshad Warsi?

The Net worth of Arshad Warsi is around $40 million.

What is the current age of Arshad Warsi?

Arshad Warsi is 53 years old and was born on Apr 19, 1968.

Who is Arshad Warsi’s Wife?

Maria Goretti is Arshad Warsi’s wife, she is an Indian MTV VJ and has hosted several TV shows.

June 5, 2021
India’s Soonicorn 2021: A Closer Look At The Future Unicorns

Over the last four years, the Indian entrepreneurship ecosystem has risen from 35K startups in 2016 to more than 55K startups in 2020 with more than $48.7 billion being raised during the revealed rounds of investment. As a result of the exponential growth in consumer demand and the increased use of digital goods and services by individuals and firms, more than 15+ unicorns have arisen in India since 2018. The word Soonicorn applies to start-ups that could become Unicorns whereas a unicorn is a startup carrying a value of up to $ 1 billion.

Now let’s take a look at a list of the Soonicorns of India:

1. MobiKwik
2. CRED
3. PayMate
4. BharatPe
5. Capital Float
6. Acko
7. Lendingkart
8. KhataBook
9. Fino Paytech
10. Vivriti Capital
FAQ’s
Conclusion

1. MobiKwik

MobiKwik Logo

MobiKwik is an Indian organization founded in 2009 offering a digital wallet and a mobile payment system. Online wallets may be used for purchases to add money to their clients. The Bank of India reserve approved MobiKwik’s e-wallet to be used by the company in 2013 and began providing customers with small loans for its service in May 2016.

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2. CRED

Cred Logo

CRED was founded by Kunal Shah in November 2018, after an investment of $1 M in Bangalore, India. CRED is an Indian credit card bill transferring app. CRED has been mentioned among the future unicorns by CB Insights in June 2020.

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3. PayMate

PayMate Logo

PayMate provides a cloud-based network for big businesses and SMBs to move from slow, expensive forms, such as cash and checks, to digital payments in real-time. It digitizes the entire payment period to boost overall performance and minimize time, commitment, energy, and costs by more than 50 percent.

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4. BharatPe

BharatPe Logo

BharatPe plans to make the deal via (15-day) deposits due to the dealer commercializing interest. In case of an emergency, dealer partners can, in 15 days from the deal, cancel the settlement by paying a withdrawal charge of 1 percent.

5. Capital Float

Capital Float Logo

Capital Float was formed in 2013 and became the country’s largest digital lender. SMEs working in sales, trade, and logistics are given working capital loans. They also fund online and offline customer transactions by way of various A-list alliances.

6. Acko

Acko Logo

Acko is an Indian general insurance company that is in the private sector. In line with a digital model, Acko offers a digital forum for all market activities for the company. The business seeks to promote startups as well. Acko expanded the financing of Amazon, Accel Partners, SAIF Partners, and Catamaran Ventures by 274 crores in 2018.

7. Lendingkart

Lendingkart Logo

Lendingkart Finance aims to ensure credit availability for SMEs who either have no or currently lack capital access to credit. The organization plans to pay out loans within 72 hours with limited paperwork. It seeks to transform small business loans by making it easier for small and medium-sized enterprises to access lending. Data security is very important for Lendingkart Community. All the details are kept private.

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8. KhataBook

Khata Book Logo

KhataBook is a smartphone application that helps small business owners and Kirana stores handle their books in India by helping them track the money owing by means of a digital directory. Both data collected on the Khata Book App are kept safely in the maintained database. Password-protected access to the database is tightly restricted. In accordance with technical advances, the security procedures are checked and revised periodically.

9. Fino Paytech

Fino Paytech Logo

Fino Paytech is an innovator, industry pioneer, and entrepreneur for organizations such as banks, government, and insurance companies.

They are a corporate and technical banking network in combination with a wide variety of services. They even facilitate end-to-end consumer procurement and maintenance as an alternative banking platform. Innovation has tackled the problems of the serviceability and scalability of existing banking networks.

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10. Vivriti Capital

Vivriti Capital

The goal of Vivriti Capital is to build the largest and most significant financial network service that serves a customer base for institutions, corporations, small businesses, and people lacking efficient access to financial services. Their site CredAvenue is a one-stop solution to prospect, assess, conduct, and track debt. It’s an interactive business debt network.

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FAQ’s

What is a Soonicorn?

Soonicorns are tech companies, fintech, or businesses with the potential to become Unicorns in the future.

What is a startup unicorn?

In the venture capital industry, the term unicorn refers to any startup that reaches the valuation of $1 billion. The term was first coined by Aileen Lee, founder of Cowboy ventures when she referred to the 39 startups that had a valuation of over $1 billion as unicorns.

Is there any Unicorn in India?

India now has 37 unicorns, having added 16 to the list in 2020. It stands third in global country rankings, well behind the US and China, but ahead of the UK and Germany.

What is a tech unicorn?

Unicorn is the term used in the venture capital industry to describe a startup company with a value of over $1 billion. Some popular unicorns include Airbnb, Uber, SpaceX, Robinhood, and SoFi.

Conclusion

In 2021 the startups that are performing well and are the most profitable will turn soonicorns. By the market size of these startups, we can expect new startups emerging as unicorns this year. Startups into Fintech, EdTech, and MedTech domains are in much demand due to the Covid-19. There is high demand for these startups and have the potential to grow in the coming days. We are seeing more startups in the field of FinTech. Fintech is the lead because digital payments have profoundly infiltrated metro and Tier 1 cities and now, other financial digital assets, such as finance, insurance, and neobanking, are more likely to become the addressable basis. In particular, lending firms and payments have been the main contributors to our soon-to-be-finished list.

March 24, 2021

Company Name	Policy Bazaar
Headquaters	Gurgaon, Haryana
Founded On	2008
CEO	Sarbvir Singh
Employees	13,000
Annual Revenue	$29 million
Sector	Life and Health Insurance

Tag: Acko

Top Insurtech Companies & Startups in India 2025: Best Insurance Solutions Providers

What is an Insurtech Company?

Top InsurTech Companies In India

Digit Insurance

Acko

PolicyBazaar

SecureNow

Toffee Insurance

Coverfox

OneAssist

InsuranceDekho

Turtlemint Insurance

Symbo Insurance

Conclusion

FAQs

How many InsurTech companies are there in India?

What is the difference between Insurtech and FinTech?

How many unicorns are InsurTech?

How big is the InsurTech market?

Acko Marketing Strategy: Smart Digital Campaigns, Ads & Growth Tactics Explained

Acko – Target Audience

Savvy Individual Consumer

Customised Insurance Offerings for Corporate Customers

E – commerce and Online Service Seekers

Acko – Marketing Mix

Product

Price

Place

Promotion

Acko – Marketing Strategies

Segmentation, Targeting and Positioning(STP) of Audience

Search Engine Optimisation

Social Media Marketing

Digital Partners

Influencer Marketing

Word of Mouth with Seamless Claims

Content Marketing Strategies

Acko – Marketing Campaigns

Time Nahi Lagega

Murgi Pehle Aaya Ya Anda?

Blind date with Acko

Health Insurance ki Subah ho Gayi Mamu

Saif Ali Khan and Sara Ali Khan

FAQs

What is Acko’s target audience?

What are the key elements of Acko’s marketing mix?

What are some of Acko’s key marketing strategies?

What are some of Acko’s notable marketing campaigns?

Is Acko car insurance good?

Who owns insurance?

Acko Business Model Explained: How the Digital Insurer Makes Money

About Acko

Tie-Ups With Major Players

Target Audience of Acko

Products and Services of Acko

Acko Car Insurance

Acko Bike Insurance

Acko Health insurance

Acko Electronics Insurance

Business Model of Acko

What Is Unique About the Business Model of Acko?

Acko Business Model Canvas

1. Key Partners

2. Key Activities

3. Value Propositions

4. Customer Relationships

5. Customer Segments

6. Key Resources

7. Channels

8. Cost Structure

9. Revenue Streams

How Does Acko Make Money | Acko Revenue Model

The Cost Structure of Acko

Conclusion

FAQs

Who is Acko owner?

How does Acko make money?

What is Acko insurance business model?

Is Acko profitable?