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  • Moneyview: Rising to Unicorn Status with Smart Financial Solutions

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    A new restaurant at the corner of the lane, online offers, sale season, and food applications make life easy by delivering in your footsteps; all of these are so tempting. With over a hundred reasons to spend, one might get concerned about the monthly expenditure. It is cumbersome to keep an account of our expenses in this life of hustle and bustle, but an application like Moneyview, which helps in monitoring day-to-day finances, is the answer to all our money-related issues.

    Moneyview was launched in 2014 by two IIT friends, Sanjay Aggarwal and Puneet Agarwal. Moneyview caters to the user with personal finance management, to keep a check on everyday finances. Be it; electricity bills, or travel expenditures, it has a record of cash expenses and regularly reminds the users of payments that are due. Not only this, but Moneyview also provides loans. What more do we need from an application?

    Moneyview has joined the unicorn club with a valuation exceeding $1 billion on 12 September 2024. After the latest allotment, its valuation has surged to INR 10,086 crore ($1.2 billion), marking a notable increase from its $900 million valuation in December 2022.

    This article is all about this interesting startup that is helping millions of users manage their expenses and live a life of financial discipline.

    Moneyview – Company Highlights

    Startup Name Moneyview
    Headquarters Bengaluru, India
    Sector Fintech
    Founders Puneet Agarwal & Sanjay Aggarwal
    Founded 2014
    Valuation $1.2 billion (October 2024)
    Website moneyview.in

    About Moneyview
    Moneyview – Founders and Team
    Moneyview – Startup Story
    Moneyview – Logo
    Moneyview – Business Model & Revenue Model
    Moneyview – Funding and Investors
    Moneyview – Acquisitions
    Moneyview – Growth
    Moneyview – ESOPs
    Moneyview – Awards & Recognitions
    Moneyview – Partnerships
    Moneyview – Competitors
    Moneyview – Future Plans

    About Moneyview

    Struggling with your monthly budget? Look no further. Moneyview is here to keep you sorted about your expenses. Moneyview is a personal money manager and expense manager app that focuses on making financial management simple, smart, and secure; thereby, enabling end-consumers to manage their day-to-day expenses and finances in a better way.

    Founded in 2014, Moneyview is a versatile personal money manager app, which offers a snapshot of all your finances. It scans texts related to your bank accounts and spending on your mobile phones and gives you a well-organized view of your expenses. It also has a bill tracker, which ensures that you never miss a payment deadline. Recently they have also moved on to giving personal loans to the users.

    According to the co-founders, Moneyview is an application designed to give you a single view of what’s happening with your money. It tracks all the daily expenses by sifting through the debit/credit card messages received from the bank on your phone. Thus, letting you know your expenditure on a daily, weekly, and monthly basis. Moreover, it tries to understand your spending pattern and reminds you to pay your bills on time. Unlike other apps, Moneyview organizes all the data through SMSs, without one having to manually segregate them.

    Since 2016, Moneyview comes in 6 local languages, namely Hindi, Gujarati, Bengali, Tamil, Telugu, and Kannada. The main reason to have local languages is to be able to fully solve the users’ problems. Currently serving more than 10 million users, Moneyview assures to have a security system like the best banks in the country. The company uses personal client information only to provide a better experience. The information is encrypted which helps in avoiding any data loss or misuse.

    The Moneyview App Has Three Big Features

    The first feature gives the consumers a single view of where their money is. It lists out all the financial accounts that one has like bank accounts, credit card accounts, loan accounts, etc. Get a graphical view of your ‘Available to spend’ before you hit your budget.

    The second features tell you where your money is going. How you are spending your money? It also auto-categorizes your spending; it assembles facts like out of 50,000 bucks you have spent so much on food, rent, and shopping.


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    The third feature is the app is integrated with tools for users to start making better financial decisions. The first tool is a budget management tool. It enables real-time budget management. You can set up your budget for a particular month and at any given point in time the app will tell you how much more you can spend in the remainder of the month.

    Also, the company assures that the Moneyview app is safe. It uses 256-bit data encryption for data management, to keep the customer data safe and secure. Besides, it is important to know that the app decodes only the transaction-related messages on your phone, and not your OTP or other personal information.

    Technological Tools

    Technology is the backbone and the key facilitator in the app’s offerings. Moneyview makes use of sophisticated natural language processing and information retrieval techniques to create intelligent norms. These are then utilized by the app to produce a very accurate picture of the users’ financial data in a way that they can simply and effortlessly understand. Therefore, it uses its patent technology that systematizes the data from these messages to deliver a simple and smooth view of the users’ finances through the app.

    All You Need to Know about Moneyview Personal Loan

    Moneyview, a fintech startup, is a loan financer, which also helps in planning overall finances. It can provide loans ranging from INR.10,000 to INR. 5,00,000 within a day or less. The application pulls data about banking, bills, and expenses from the client’s SMS box. It provides the user with a view of their bank balance, income spent, and income dues. The application is designed for all smartphones and is also a lightweight application, which can run and be updated even without internet connectivity.

    Moneyview offers personal loans of up to INR 5 lakh for a period of 3 to 60 months. You can simply download the Moneyview Loan app and apply for a Personal loan. You just need to fill in the required details and upload the documents required through the Moneyview Loan app. After your profile is verified, you receive the NACH (National Automated Clearing House) form and loan agreement on the app. After submitting a signed copy of the NACH mandate, and loan agreement, Moneyview disburses the amount to your bank account normally just within a few hours.

    Eligibility criteria for receiving Moneyview Loans are:

    • Your age should be between 21-57 years
    • Your salary should come by bank transfer
    • Income criteria vary based on whether an applicant is salaried or self-employed, the applicant’s CIBIL score ( minimum 300 required), credit history, and the applicant’s location

    Documents required for Moneyview Loans

    • ID proof (Aadhar card or PAN card)
    • Address Proof
    • Bank Statement of Salary Account
    • Income Tax Return Verification Form for the last 2 years, in case of self-employed persons

    The best part about Moneyview Loans is that the entire process from documentation to verification is paperless and digital.

    Moneyview Loan’s interest rates vary from 16% pa to 24% pa. EMI payment can be done manually through the app or one can also opt for the auto-debit option. Besides, users can go for foreclosure of Moneyview Loans anytime after payment of 3 EMIs.

    Moneyview Loan Status Check

    Moneyview offers its users the facility of loans ranging from INR 5,000 to INR 5,00,000. You can easily check the loan status in Moneyview. If you’re wondering about easy ways to Moneyview loan status check, then:

    • You first need to visit the website of Moneyview and then click on the Sign in option
    • You then need to log in to your loan account with the help of your registered email address
    • After that, you need to check out the Dashboard and then scroll down to the Application Status tab, where you will be able to check your loan application status.

    Moneyview – Founders and Team

    Moneyview was founded in 2014 by two IIT friends, Sanjay Aggarwal and Puneet Agarwal.

    Moneyview Founders - Puneet Agarwal and Sanjay Aggarwal
    Moneyview Founders – Puneet Agarwal and Sanjay Aggarwal

    Puneet Agarwal

    Puneet Agarwal graduated from IIT-Delhi in 1995 and moved to the US to complete his MBA from Purdue University – Krannert School of Management. He was there for the next 17 years, working at different companies including McKinsey, Capital One, and Google, where he was a product management director. Puneet started his career working as a consultant for McKinsey for about three years. He then worked with Capital One, Bling Nation, and as a Product Management Director for Google. Puneet has been an entrepreneur for 7+ years now and also advises and invests in start-ups.

    Sanjay Aggarwal

    Sanjay Aggarwal, the co-founder of Moneyview, is an IITian who completed his BTech degree in 1993, from the Indian Institute of Technology, Delhi. Later, he continued working as an engineer at Ciena Corporation, and Yahoo, among others. Sanjay Aggarwal has vast tech experience working with companies like Appian Communications Inc., Ciena Corporation, and Yahoo! After this, Sanjay founded minglebox.com, an education portal providing content on colleges, courses, exams, and admissions, in the year 2006.

    Moneyview has a team that is of around 201-500 employees, which helps in securing the data of the clients. The company’s core value is to bring simple solutions and have control of your money at the same time.

    Moneyview – Startup Story

    It was a dream of both the co-founders, which started one day while sipping coffee at Starbucks. The dream was to make India financially fit through a mobile app. After Puneet came back to India in the year 2013, he moved to Bengaluru, to gauge the start-up scene and start something of his own. While looking for a place to stay in the city, he reunited with his IIT senior, Sanjay. It was the same time when Sanjay was exiting his venture, Minglebox. He along with Sanjay started Moneyview in the year 2014. They then realized at an early stage, in the year 2016, that providing the application in local languages would help solve the problems of users better. Their target is to provide young India with an application that helps to keep a check on their expenses.

    In the beginning, Moneyview only provided the users with guidance to save, this helped in gaining data. In the year 2016, Moneyview became a complete fintech product. ‘We believe that access to financial services is a basic right to all individuals’ is the core belief of the start-up founders. Moneyview is now a paperless application, allowing users to set budgets, view their bank account details, manage bills, and record cash expenses.

    Moneyview Logo
    Moneyview Logo

    The logo design of Moneyview communicates trust and innovation, aligning with Moneyview’s mission of empowering users with financial control.

    Moneyview – Business Model & Revenue Model

    With Moneyview, Sanjay and Puneet are focusing on establishing a trusted brand in the personal finance management application segment. They are also looking at moving from just notifying users of their savings, to notifying them about potential investments that can be made.

    “Our aim is to help our users stay on top of their finances with zero effort. With our focus continuously on adding features and offerings that help our users stay financially fit. For instance, one of the things the app helps the user with is to start saving more by managing his expenditure. The users will soon be able to find smart ways to invest their savings from within the app,” quotes Moneyview co-founders Sanajy and Puneet Agarwal.

    Since Moneyview is a free application, the company does not have a fixed revenue model. It follows month-on-month metrics, and as claimed by the founders in a 2015 interview, the company was growing at almost 100 percent.

    In 2016, Moneyview tied up with ICICI Prudential Mutual Fund and launched Green Account, a feature that lets the users of Moneyview App, invest through the app. Moneyview earns a commission on every investment made through the app.

    Moneyview Financials

    Moneyview Financials FY22 FY23 FY24
    Operating Revenue INR 222 crore INR 577 crore INR 1,012 crore
    Total Expenses INR 240 crore INR 515 crore INR 1,190 crore
    Profit/Loss INR 17.7 crore INR 163 crore INR 171 crore
    Moneyview Financials for FY22, FY23, and FY24
    Moneyview Financials for FY22, FY23, and FY24

    In FY23, Moneyview’s revenue increased by 160%, growing from INR 222 crore in FY22 to INR 577 crore in FY23. Expenses increased by 114%, from INR 240 crore to INR 515 crore. Even with higher costs, Moneyview made a strong profit of INR 163 crore in FY23, compared to just INR17.7 crore in FY22.

    The company recorded a 20% growth in its revenue from operations, which became INR 98.45 crore in FY21 from INR 81.45 crore in FY20. The losses of Moneyview were also restricted by 31%, thereby making it stand at INR 46.81 crore (FY21) from INR 68.30 crore in FY20

    In FY24, Moneyview reported a revenue of INR 1,012 crore, a notable increase of 75% from INR 577 crore in FY23. Total income also improved considerably, increasing from INR 677 crore in FY23 to INR 1,389 crore in FY24, representing a growth of approximately 105.6%.

    Moneyview’s profit rose slightly from INR 163 crore in FY23 to INR 171 crore in FY24, an increase of about 4.9%. However, total expenses more than doubled, growing from INR 515 crore in FY23 to INR 1,190 crore in FY24, an increase of about 130.5%.

    Moneyview – Funding and Investors

    Moneyview has raised a total of $190.4 million so far. Its most recent funding came from a Series E-II round on September 12, 2024, where $4.6 million was invested by Accel India and Nexus Venture Partners. This new funding pushed Moneyview’s valuation up to $1.2 billion, making it a unicorn. Earlier, in a Series E round, the company raised $75 million, led by Tiger Global Management, at a valuation of $900 million.

    Date Stage Amount Investors
    September 12, 2024 Series E- II $4.6 Million Accel India and Nexus Venture Partners
    December 26, 2022 Series E $75 Million Apis Partners, Tiger Global Management
    March 9, 2022 Series D Round $75 Million Tiger Global, Winter Capital, Evolvence India, Accel and more
    December 14, 2018 Series C Round $13 Million Accel
    January 31, 2016 Venture Round $8.61 Million
    April 1, 2015 Venture Round $6.90 Million Tiger Global, Accel India, Ribbit Capital
    October 1, 2014 Series A $1.32 Million Accel

    Moneyview is also looking at investing a part of this funding in consumer acquisition activities and building the brand. Moreover, looking at expanding their team size while looking at hiring, the co-founders aim to double their technical team strength by the end of this year. Starting with just the two of them, currently, the company can now boast of an active functioning team of 55+ individuals. Their primary spending remains to be on the technology they’re using to power the product.

    Moneyview – Acquisitions

    Moneyview acquired Jify on September 12, 2024. Jify is a platform offering on-demand earnings access, through a share swap. Jify’s investors, Accel and Nexus, received Moneyview shares in the deal. This acquisition will enhance Moneyview’s financial services and expand Jify’s reach, marking a significant step in Moneyview’s growth into various financial products.

    Moneyview – Growth

    Currently, Moneyview has a user base of over 10 million. The Moneyview app currently has customers across 400 Indian cities. Besides, Moneyview loan has also received positive reviews from customers. The Moneyview Loan app is rated 4.2 in the Google Play Store.

    Moneyview currently boasts over 1 million app downloads per month and it takes pride in catering to more than 200 mn underserved customers. Currently, as per Moneyview, the business has grown 4X in the previous year and is presently disbursing loans at an annualized run rate of $700 million.

    With the steady rise in the number of Indians opting for digital payments, Sanjay and Puneet are planning to take Moneyview to new heights.

    Moneyview – ESOPs

    Moneyview has expanded its ESOP pool, where it has added INR 72 crore worth of stock options, as of May 28, 2022. The earlier 1,33,338 stock options of Moneyview were increased to INR 1,75,390 options. Its new ESOP pool is now worth INR 300 crore ($40 million) including the recent expansion worth INR 72 crore.

    Moneyview – Awards & Recognitions

    To list, some of the major awards and recognitions that Moneyview witnessed in recent times are:

    • Moneyview has been ranked as the Best App in the year 2015 by Google, India.
    • It was also a runner-up in the IBM start-up challenge.
    • It was listed in the ‘Top 100 Startups in India 2018‘ by SutraHR.

    Moneyview – Partnerships

    Moneyview partners are many including the ICICI Prudential Mutual Fund, with which the company has collaborated to launch an app-based solution – the Green Account platform.

    Through the Green platform, it will offer two exclusive products—Savings+ and Tax Saver+—allowing users to take a step ahead towards financial fitness by saving money and growing it faster.

    Savings+ is designed as a suitable alternative to traditional saving options. It allows users to park them in Liquid Funds offered by ICICI Prudential Mutual Fund. Meanwhile, the Tax Saver+, the second product offered through this partnership, helps users save on their taxes by investing in Equity Linked Savings Scheme (ELSS) option provided by ICICI Prudential Mutual Fund.

    Moneyview has tied up with more than 3 banks as lending partners. Moneyview is also inviting individuals to join them as loan partners. Interested individuals can visit the Moneyview website, register as a loan partner, and start earning by referring anyone who is looking for a Moneyview personal loan. The online credit platform has partnered with over 15 financial institutions to date to expand and better its credit offerings.

    Moneyview – Competitors

    As far as the financial management space is concerned, Moneyview is not the only personal assistant available. There are others such as ‘Walnut’ to track expenses, get bank balances, and split bills with friends; Times Internet-backed money management app, ‘Smartspends’; expense manager ‘Gullak’, which claims to have registered over 1 million downloads; and Aditya Birla’s ‘MyUniverse’.

    As bigger and more applications are building at a high speed, the market is getting tougher. Moneyview believes to be competing with applications like:

    In the coming months, it will be interesting to see how this company will bring the necessary differentiation to rise above its competition and generate a value proposition in the minds of its customers.

    Moneyview – Future Plans

    The company is currently looking to have $1 billion in assets under management (AUM) over the next 12 months. Moneyview is also eyeing to be more profitable in the upcoming fiscal.


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    Money View – FAQs

    What is the Moneyview app?

    Moneyview is a fintech company founded in 2014, which has an app that is user-friendly via which the users can track and organize expenses, bills, and account balances. Furthermore, with the Moneyview app, they can also avail of personal loans.

    Who is the owner of the Moneyview company?

    The Moneyview has been founded by Puneet Agarwal and Sanjay Aggarwal, who are among the Moneyview owners.

    Does Moneyview provide loans?

    Yes, in addition to helping you keep track of your daily finances, Moneyview also provides loans ranging from INR 10,000 to INR 5,00,000 within a day or less.

    Who are some competitors of Moneyview?

    Some Moneyview competitors are Faircent, Lendingkart, and Capital Float.

    Does Moneyview provide loans?

    Yes, in addition to helping you keep track of your daily finances, Moneyview also provides loans ranging from INR 5,000 to INR 5,00,000 within a day or less. Its instant loan can also be approved within 2 minutes.

    Who are some competitors of Moneyview?

    Some Moneyview competitors are Faircent, Lendingkart, and Capital Float.

  • Credgenics Startup Story: SaaS-enabled Debt Recovery Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Credgenics.

    In India, where the credit demand of more than $600 Billion is being met through informal sources, digital lending is set to cross the $100 Billion mark by the end of 2023. Credgenics is a part of the financial industry, especially the lending and debt recovery ecosystem. Anand Agrawal, Mayank Khera, and Rishabh Goel founded Credgenics in 2018.

    The SaaS-enabled debt recovery platform of Credgenics was designed to help lessen the burden of the lenders (banks, NBFCs, FinTech) through better data management and ensuring lesser cost and time consumption in the recovery process. At present, over 50 lenders are using the platform, which includes 07 banks with notable names like ICICI, Axis, and HDFC and more than 40 NBFCs, such as LoanTap, Drip Capital, and Udaan, among others. In the last three years, Credgenics has managed to grow MoM by 80–100%.

    StartupTalky interviewed Mr. Rishabh Goel, Co-founder & CEO of Credgenics to learn the Startup Story and the roadmap of Credgenics. He also gave insights on the business model, when it originated, funding, growth hacks, working model, and expansion plans.

    Credgenics – Company Highlights

    Startup Name Credgenics
    Founders Rishabh Goel, Anand Agrawal, Mayank Khera
    Founding Year 2018
    Headquarters Delhi
    Industry Fintech and Banking
    Website credgenics.com

    Credgenics – About the Product and How it Works
    Credgenics – Financial Industry Details
    Credgenics – Founders and Team
    Credgenics History – How it Started?
    Credgenics – USP
    Credgenics – Name, Tagline and Logo
    Credgenics – Business Model and Revenue Model
    Strategies Adopted during Credgenics Launch
    Credgenics – Startup Challenges Faced
    Credgenics – Successful Marketing Campaigns
    Credgenics – Growth
    Credgenics – Funding and Investors
    Credgenics – Competitors
    Tools used by Credgenics to run the Startup
    Credgenics – Awards and Recognitions

    Credgenics – About the Product and How it Works

    At Credgenics, the core product is the SaaS platform that comes armed with two unique offerings, the Automated Communication and Digital Legal Notice Module. Its SaaS-enabled debt recovery platform was designed to help lessen the burden of lenders (banks, NBFCs, FinTech) through better data management and ensuring lesser cost and time consumption in the recovery process. The legal module simplifies the entire journey of issuing a legal notice to the borrowers, sending a soft copy via digital channels (SMS, email, and WhatsApp) and physical modes (via courier partners).

    Credgenics offers the creditors two solutions —

    1. Where the creditor can purchase its software and undertake the rest of the process, and
    2. The end-to-end recovery where the entire process from data management to Online Dispute Resolution and litigation processes undertaken by Credgenics’ designated teams.  

    The process entails uploading the data on the platform, generating actions using an automated rule-defining widget, issuing notices, and then approaching borrowers using any of the five modules, such as cloud-based calling, automated communication, and field executive being tracked by the Android app for on-field collection, legal notice, and litigation workflows. Thus, the Credgenics platform becomes a one-stop solution for creditors and their debt recovery woes. Within just a couple of months from its inception, Credgenics could demonstrate a strong product market fit.

    Credgenics

    Credgenics’ long-term focus is also to strengthen and build further from its present position, which includes equipping itself with a better-enabled team, to growing operations and business by expanding in multiple lending products, apart from the collection angle alone. The plans are also to continue researching and upgrading Credgenics platform features, offerings, and market presence because technology and legal, fields require a constant upgrade. Research and strengthening the core also becomes vital as the judicial and fiscal regulations in the target geographies have to be thoroughly studied, followed by the design and implementation of the Credgenics platform and offerings.

    “Our core belief is based on the principle of ethically resolving the bad debt crisis that the economies are dealing with,” says Rishabh Goel, Co-founder & CEO, of Credgenics.


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    Credgenics – Financial Industry Details

    Credgenics is a part of the financial industry, especially the lending and debt recovery ecosystem.

    The Debt Recovery Market is expected to grow at a significant pace. The Debt Recovery market provides the various factors that form an important element of the market. It includes the definition and the scope of the market with a detailed explanation of the market drivers, opportunities, restraints, and threats. India has the worst bad-loan ratio after Italy among the world’s 20 largest economies.

    In terms of the industry and its growth, since Credgenics has a unique offering, it does not see much competition, especially given its USPs. About Credgenics performance and the metrics, it can be described one by one. Let’s begin with the resolution rate, which has improved by 15–20%. The collection rates are measured in the terms of each DPD resolved within the stipulated time and the success-based module ensures data transparency. Resolution time has improved by 20 days for Credgenics’ clients. The average resolution time is measured by providing concentrated efforts from tele-calling, digital reminders through WhatsApp and Digital Notices, and tracking the EMI repayment and E-mediation. The collection time has improved by 5 times.

    The digital disruption introduced by Credgenics saves efficiency in data management and tracking the cases, with dedicated teams per case, ROI for the creditors is compared to the error-prone erstwhile practices.

    Credgenics – Founders and Team

    Anand Agrawal, Mayank Khera, and Rishabh Goel are the co-founders of Credgenics.

    Founders and Owners of Credgenics
    Anand Agrawal, Mayank Khera, Rishabh Goel – Credgenics Founders

    How the Founding Team was formed?

    Anand has a strong Computer Science background (owing to B.Tech and M.Tech, both from IIT-Delhi). IIT-D is their alma mater and that is how Rishabh and Anand knew each other. While Rishabh was making his way through Deutsche Bank and Blackrock as an Investment Banker, Anand was working with the founding team of 1mg. Mayank, whom they knew through common friends, has been on the panel of NHRC, he is a certified mediator and a fellow at the World Mediation Organization, Berlin. This resulted in the best fit.

    Anand Agrawal | Co-founder & CTO of Credgenics

    Anand was emancipated as an entrepreneur after accumulating years of experience in product technology and engineering. Before embarking on this SaaS-based journey, he gained experience as a Lead in the data science team of 1MG and worked with Urban Company. With a keen interest in the fintech ecosystem, Anand is now the Co-Founder and CTO of Credgenics. With a focus on team building, he exhibits thoughtful leadership and entrepreneurship – be it customizing the platform features and offerings (which includes the communication and data projections), or designing and integrating the website for the company, he ensures that the technology can boost the software-based collection process to reduce bad debts.

    An Advocate, a certified mediator, and a fellow World Mediation Organisation, Berlin, Mayank has been associated with many social initiatives to provide justice to the underserved. As part of his dedication to giving back to society, he has regularly visited many jails, including Tihar, Jaipur, Amritsar, Ludhiana, and Jodhpur, among others to provide legal assistance to prisoners. For Credgenics, he is the legal brain that helps with the litigations and the legal notices. Be it the case of e-mediations and settlements, or taking the right legal remedy for the defaulters, his word holds weightage.

    Rishabh Goel | Co-founder & CEO of Credgenics

    Rishabh handles the marketing, business development, customer engagement, apart from the overall decision-making and risk analysis. For this, he is armed with his Charter in Risk Analysis through the U.S. GAARP courses, namely CFA and FRM. This skill added to his B.Tech helps him understand the business and technology aspects.

    “Since, all three of us take care of the three important verticals, we take decisions in unison and exhibit the proof of ‘united we stand’ philosophy” Rishabh added.


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    Credgenics Hiring Culture and Team

    Credgenics has hired from the fintech and consulting firms, and with more clients being onboarded, it aims to increase its team and establish an organizational culture, where each joiner comes with zeal and expertise. The right attitude also matters and the Credgenics’ HR ensures that the new people enhance the culture.

    Currently, Credgenics team comprises 170+ members, where its legal team has more than 8 in-house lawyers including Mayank, as the leader and mentor, and they collaborate with 2200+ lawyers pan India. With the future forecast, Credgenics aims to grow with a direction and enhance its offerings and be more customer-oriented.

    Credgenics History – How it Started?

    Reminiscing the Initial journey of Credgenics, Rishabh Goel (Co-founder& CEO of Credgenics) says –

    “The inspiration came back in 2017 when I was working with Blackrock, where I garnered a better understanding of the lending process, specifically from the recovery and collections angle. The realizations continued while working with Deutsche Bank. The collection processes were still age-old and led to poor recovery rates, thereby leading to the constant increase in the NPA with each loan adding up to delinquency. The whole process was taxing the economy and increasing the judicial load (from the recovery angle). Being good with research and risk analysis, I (Rishabh) researched the problem and solution for two years.

    During the research, I studied the mechanics of resolving the debt cases using technology-driven amicable methods and analyzing their efficacy in the long term. Though the process is dynamic and the research and problem-solving is still an everyday process, yet back then I started wondering about the technology-aided solutions and started lending some outline to the idea of what has now become Credgenics.

    At this point in time, I came in touch with the Co-founder and CTO Anand Agrawal. IIT Delhi being our alma mater, we together started working on the SaaS platform. Anand had experience owing to his M.Tech and then his work with 1MG and Urban Company. He and I started working on a prototype. At this point, we came in touch with Mayank, an advocate, and the idea of legal tech was added. In 2019 we got our first client and that was where we tested our platform for the first time.

    The moratorium in 2020 became the testing time and we got plenitude in terms of clients. Since we work on a success-based module, we charge our clients per the success rate.”

    Rishabh continues on Credgenics’ Interesting Investor Journey –

    “Credgenics team completed the seed round led by Titan Capital along with a few seasoned investors in May 2020. This was where we had garnered the faith of our investors and began gaining the faith of our lenders.

    With growing success, within six months, the young and innovative SaaS platform received INR 27 crore (US$3.5 Million) in a pre-Series A round led by Accel Partners, DMI Alternatives fund with participation from existing investors Titan Capital besides marquee angel investors like Kunal Shah (Founder, CRED), Dilip Khandelwal (MD & Global CIO, Deutsche Bank), Sumit Maniyar (Founder, Rupeek), Ramakanth Sharma (Co-founder, Livspace), Gaurav Agarwal (Co-founder, 1mg), Vivek (Founder, Bounce), Akhil Paul (MD, Caparo Group), Nitin Gupta (ex-Founder, PayU) and Karthik (Ubiquity Capital).”

    Credgenics – USP

    In India, where the credit demand of more than $600 Billion is being met through informal sources, digital lending is set to cross the $100 Billion mark by the end of 2023. Increased disbursement of credit has also led to a spike in NPAs for both NBFCs and banks. This was an opportunity for Rishabh to put across his knowledge and skillset to work in the Indian market to launch Credgenics, which is at a confluence of legal, technology, and finance.

    The biggest challenge the stakeholders noticed was in the data management, which was hardly being updated, and the process was not streamlined. But now, the platform assists lenders in streamlining and digitizing their collections and legal workflows with customized strategies and faster legal solutions for stressed assets.

    It also offers Online Dispute Resolution (ODR) and mediation services by becoming an intermediary between its clients and borrowers. The ‘plug-and-play SaaS solution digitizes the entire collections process on an easy-to-use interface and provides an AI-powered personalized collections strategy, which optimizes and automates action through automated communication, field agencies, and legal notices.

    There are certain USPs that Credgenics bank on:

    1. Updated Dashboards: The Data Analysis team maintains the data and keeps it organized. This data is then analyzed and the results are reflected on its dashboards that keep the internal teams informed about the status of each borrower case, and the lenders also can keep track of each case’s position. This helps to decide the future course of action.
    2. Automated Communication Model: One ingredient Credgenics vouchs for is the communication channels that it uses which include telecommunication, SMS, online legal notices (which are duly tracked), and the data is updated.
    3. Digital Notices: The other USP is the digital notices model where the defaulters are sent digital notices. They are given the notice through a URL which when clicked helps the team also to track the status. This also helps them to identify the nervousness factor of the borrower. In the future, this becomes potential digital evidence if the creditor files for judicial remedy.
    4. Lawyers on board: Credgenics not only has its own Legal Team but also has empanelled lawyers across India who help them with mediation and litigation services, in case the borrower’s account turns delinquent or if the borrower seeks mediation due to a genuine reason behind the inability to pay. During the COVID-19 crisis and the resultant job and market recession, the team has even advised loan restructuring to their client for sensitive cases, so that the client’s risk profile does not suffer, nor does the borrower get entangled in mentally strenuous legal situations.
    Credgenics SaaS Platform

    The name is very self-explanatory in a way. Cred comes from ‘credit’, which stands for not only the credible platform and services that the team were building but also for the credit building through the technology-aided debt collection for the lending institutions. The ‘Genics’ represents the idea of genesis or evolution of the first such platform that aims at creating dents on the NPA crisis and supports the economy as a debt recovery platform. Also, ‘genetics’ in the scientific language means producing, so to the two IIT-ian Co-founders this came as a natural addition to the ‘cred’.

    Credgenics tagline ‘Converting Bad Debts into Good Assets’ is based on the basic principles on which the research and the final outcome of what they call Credgenics, and “I would humbly state that this tagline is what we would like to grow further with” says Rishabh.

    Credgenics
    Credgenics Logo

    About the logo, initially, they just had the CG from CredGenics as its logo. But as Credgenics got bigger and designers joined the team, they decided to redo its logo, and the circular motive where C is wrapped around G is not only symbolic of the name but also of the dent they intend to make on the said vicious loan cycle.


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    Credgenics – Business Model and Revenue Model

    Business Model of Credgenics:

    The business model of Credgenics revolves around the SaaS platform, which is a one-stop solution for banks, NBFCs, and fintech, among others who are unable to recover the loan amounts from their borrowers. There are two proposals that it presents to its clients –

    1. One of which is the Software platform alone. Here, the client can choose to use the software model, and using the API integration they can put their data and the platform arranges and manages the data. This data then is used by their in-house calling or legal team to communicate with the borrowers.
    2. The second proposal is to use both its software and the collection services. In this, Credgenics seek their data and integrates it using its API. The data is then used by the telecommunication team initially. Where the data for each payment is managed by the Data Analyst teams and the future plan is discussed by the respective collections and legal teams, whereby, if the borrowers refuse to pay, then legal notices are sent and tracked by Credgenics teams. It offers the Online Dispute Resolutions (ODR) to those interested or maintaining the data for its clients if they need to present it as evidence in the court of law.

    Revenue Model of Credgenics | Charges and Payments:

    When it comes to Credgenics charges, it charges a lump sum amount for the software platform alone. However, if the client seeks the second proposal which is software and services, then it takes specific numbers of cases from the client and then charges a certain percentage over the entire loan amount recovered.

    What helps the client with loan recovery is the automated platform that makes data management and communication tracking an easy process. Credgenics also customizes solutions for each client and the challenge is actually with the unsecured loans, where the communication is the secret ingredient and the riskier tiers and lack of documentation often makes the data a mammoth task.

    Strategies Adopted during Credgenics Launch

    “To be fairly honest, when the moratorium was announced, we thought that for a few months we would have to lie low, however, with the collection becoming challenging in the moratorium and post-moratorium phase, we started getting more clients” Rishabh added.

    Initially, Credgenics clients came to them to test its platform. It was the performance that not only made them stay but earned them more clients.

    Rishabh says – “Word of mouth our name spread. The present success owes a great deal of accolades to the Business Development and Customer Management team as well, who help us spread our reach and retain those we have on board”

    The strategies were fairly uncomplicated. The team demonstrated its platform and features, then they would onboard the client with a set of cases on trial. Once that would shine, they would go further.

    Now the team has more strategies, such as newsletters, social media engagements, constant customer engagements and problem-solving, and other such channels that help Credgenics with the recognition. As Credgenics is growing, the team aims to involve better engagement strategies.


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    Credgenics – Startup Challenges Faced

    The biggest challenge that Credgenics faced was reaching out to the borrowers within ethical measures, owing to the pandemic and the pay cuts and job losses it brought along. The other problem that the team identified is language. India is a land of 18 official languages and many dialects. For this, the team brought native speakers, and its notices are also drafted in local languages. This strategy of globalization has not only helped Credgenics bridge a mental distance between the borrowers and collection agents but also make the process more vernacular-oriented, thereby supporting India’s rich ethnic legacy as well.

    Legal notices also become a problem because the borrower would either change residence, contact, etc. or can outright deny the receipt of the notices. This makes the door-to-door movement of legal agents a problem and also causes issues in accumulating evidence for the court proceedings. With its URL-enabled digital notices, Credgenics helps the creditors with both notices and evidence.

    From the same or similar perspective comes the problem of collection. Credgenics digitized the repayment, thereby reducing the door-to-door collection. This saves the borrowers from embarrassment and saves costs for its clients.

    A constant cash flow from the borrower to the creditor is needed to combat the alarming 14.8% NPA, which might grow owing to the global pandemic crisis. Here also, the Credgenics process allows the flow to stay alive, the risk profiles of the creditors to stay afloat, and the CIBIL scores of the borrowers to remain decent.

    “We do not intend to see a huge list of defaulters, and that is one problem we combat every day” Rishabh added.

    Credgenics – Successful Marketing Campaigns

    Since the platform and the offerings were unique and were already a disruption, hence the team did not need an elaborate GTM (go-to-market strategy). The extensive research and the foundational work on the platform and the prevalent condition of the lending ecosystem gave enough input to the founders. Rishabh’s research showed him the loopholes, while Anand’s and Mayank’s expertise helped him fill the gaping holes.

    Since the research itself, the founding team kept getting data. This data was utilized and to launch Credgenics as a unique offering, the prospective clients were found using available leads, while for newer leads the professional network over the ecosystem was reached out to. The demonstration sessions were conducted. This GTM was later substantiated by reaching out to more people by content or investor and existing client networks. The implementation of core marketing strategies began later.

    The existing lending ecosystem is being disrupted in many ways. To begin with, SaaS platforms are not used to date, as the age-old process of manually floating the data is still being followed by most of the creditors. The platform features data management, which involves tracking the entire system of collection and recovery that each case is going through. The data is then analyzed and shared with the internal teams and the clients. This data also helps in assessing the recovery progress and predicting future possibilities.

    The automated communication system is a disruption, where the messages and calls are timely, and The tracked, and yet the privacy measures are duly followed. The other disruption is in the form of Digital Notices. Reducing the manual and strenuous process of lawyers drafting and sending notices, without a proper track of those being received and adhered to had to be reduced. Thus, they came up with digital notices that are triggered when a defaulter case is identified. The notices are tracked through a URL, whereby the receipt is not only recorded but the number of times it is clicked is recorded to predict the nervousness of the borrower. This can also be used in court as evidence if needed.

    Credgenics – Growth

    Credgenics is located in Delhi and operates its working SaaS-based model from there. At present, It helps more than 40 NBFCs/Fintechs and 7 Banks including HDFC, ICICI Bank, Clix Capital, Shubh Loans, LoanTap, Udaan, MoneyTap, etc., streamline their recovery section with a blend of data-driven technology and legal solutions.

    Credgenics – Funding and Investors

    Credgenics team completed the seed round led by Titan Capital along with a few seasoned investors in May 2020

    In 2020, Credgenics raised $3.5 million in a pre-Series-A round led by Accel Partners, DMI Alternatives fund with participation from existing angel investors Titan Capital.

    Credgenics recently raised a substantial funding round of $50 million on August 9, 2023, with investments from Accel and Westbridge Capital.

    Date Stage Amount Investor
    Aug 9, 2023 Series B – Credgenics $50 million Accel, Westbridge Capital
    Jul 10, 2021 Series A – Credgenics $25 million Tanglin Venture Partners, WestBridge Capital
    Oct 29, 2020 Seed Round – Credgenics $3.3 million Accel India, Titan Capital
    Nov 10, 2019 Seed Round – Credgenics $0.3 million Titan Capital


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    Credgenics – Competitors

    Credgenics does not consider anyone as a direct competitor who can provide both collection and legal combined recovery suites on a single SaaS platform but can claim CreditMate as one of the competitors.

    Tools used by Credgenics to run the Startup

    The SaaS platform is Credgenics’ basic tool, where automated communication through SMS, cloud-based telephone calls, and WhatsApp messages are the other tools. For the data integration, the team relies on API, and AI and ML are the key instruments in the platform and the digital processes. The technology-driven team constantly uses permutations and combinations to keep the dashboards, websites, and communication smooth and personalized. Since servers are decentralized, they are relatively worry-free of data calamities.

    Credgenics – Awards and Recognitions

    Recently, Credgenics founders got featured in Forbes 30 under 30, and have won the Young Entrepreneur awards from Business Mint for two years in a row.

    Credgenics – FAQs

    What is Credgenics?

    At Credgenics, the core product is the SaaS platform that comes armed with two unique offerings, the Automated Communication and Digital Legal Notice Module. Its SaaS-enabled debt recovery platform was designed to help lessen the burden of the lenders

    Who are the founders of Credgenics?

    Anand Agrawal, Mayank Khera, and Rishabh Goel are the co-founders of Credgenics.

    When was Credgenics founded?

    Credgenics was founded in 2018.

    How much funding has Credgenics raised?

    In 2020, Credgenics raised $3.5 million in a pre-Series-A round led by Accel Partners, DMI Alternatives fund with participation from existing angel investors Titan Capital, among others.

    How does Credgenics make money?

    When it comes to Credgenics’ charges, it charges a lump sum amount for the software platform alone. However, if the client seeks a complete recovery solution, then it takes a specific number of cases from the client and then charges a certain percentage over the recovered loan amount.

    Is Credgenics an Indian Company?

    Yes, Credgenics is an Indian company and the headquarters in Delhi, India.

    Who are Credgenics’ competitors?

    Credgenics claims CreditMate as one of the competitors.

    Who are the investors in Credgenics?

    Titan Capital, Accel Partners, DMI Alternatives fund

  • Top 10 European VCs for Seed Funding

    One of the most crucial things to consider when starting your own business is acquiring your seed money. Revenue is more likely to be sparse or consistent than abundant when you start your project. For many early-stage firms on the verge of success or, tragically, failure, securing funds and backing from a venture capital investor can be the make-or-break point. Finding the proper VCs to partner with may be difficult, as you want to make sure they are a good fit for your startup’s vision and can provide you with the resources and network you require.

    With that in mind, let’s take a look at ten European venture capital firms that specialise in different industries and could be able to help you get the funding you need for long-term success.

    Top European VCs for Seed Funding

    1. Index Ventures
    2. Seedcamp
    3. SNÖ Ventures
    4. 01 Ventures
    5. Inventure
    6. Superhero Capital
    7. Accel
    8. Balderton Capital
    9. Ascension Ventures
    10. MMC Ventures

    Conclusion
    FAQs

    Top Venture Xapital Firms in UK, Europe

    Top European VCs for Seed Funding

    Here are some of the top Venture Capital firms based in Europe which help in financing startups and small businesses.

    Index Ventures

    Index Ventures - Top European VCs for Seed Funding
    Index Ventures – Top European VCs for Seed Funding

    Index Ventures is a venture capital business located in London, United Kingdom, founded in 1996. The corporation wants to invest in commercial services, media, retail, and information technology.

    Deliveroo, FarFetch, Funding Circle, Transferwise, and Revolut are just a few of the London startups that Index Ventures has partnered with. And a sizable proportion of its investee firms have completed successful initial public offerings (IPOs). The fund works with entrepreneurs in any industry and at any level. However, according to its portfolio, it focuses on seed and venture-stage firms in fintech, SaaS, eHealth, entertainment, fashion, and digital infrastructure.

    Since 2011, the fund has invested in 64 London-based businesses, totalling 111 individual equity raises. Index Ventures bills itself as a worldwide, people-focused fund that intends to work with entrepreneurs to convert their ideas into global enterprises. Its offices are now located in London, Geneva, and San Francisco.


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    Seedcamp

    Seedcamp - Top European VCs for seed funding
    Seedcamp – Top European VCs for seed funding

    Seedcamp is a European venture fund located in London, England, founded in 2007 by Saul Klein and Reshma Sohoni. It backs entrepreneurs utilising technology to take on massive, global marketplaces. The fund focuses on early-stage firms and invests between £100k to £2 million on average. The fund helps its portfolio firms establish product-market fit, expands their sales and marketing teams, and connects them with a global network of specialists.

    The fund has a strong track record, having supported multiple unicorns such as Revolut, Wise (previously TransferWise), and Hopin, a virtual events platform. Primer, Curve, and challenger bank Monese are among the significant fintech startups in its portfolio. Since 2011, Seedcamp has invested in at least 128 different equity fundraising rounds in 97 innovative startups in London.

    The fund’s investments are primarily focused on firms in the European Union, although they also have a significant presence in North America.

    Since November 2018, the average seed money obtained for their most recent ventures has been $2.025 million.

    They have made several significant investments in recent years. On the 15th of November, 2018, they made a $4 million seed investment in Ezra, and on the 23rd of January, 2019, they made a $1.6 million investment.

    SNÖ Ventures

    SNÖ Ventures – Top European VCs for seed funding

    SNÖ Ventures is a Norwegian early-stage venture capital firm that invests in technology-related entrepreneurs and business owners. It was created in 2015. The members of the SN Initiatives team have a wealth of knowledge and experience in technology-related ventures, and some have even started and run their firms.

    Since Magne Uppman and Teodor Bjerrang founded the business in 2015, they have developed offices in their home Norway, Oslo, and a presence in Palo Alto, California. A typical round of seed fundraising is $1 million in size.

    01 Ventures

    01 Ventures - Top European VCs for seed funding
    01 Ventures – Top European VCs for seed funding

    01 Ventures is a venture capital business situated in London, the United Kingdom’s capital. They specialise in investing in deep technological startups at an early level. The investment team at 01 Ventures comprises experts in their respective technology fields, which helps to influence their investment selections.

    01 Ventures invests primarily in European firms, although they have also invested in the United States and China.

    01 Ventures was created in 2015 by Correy Voo, Chris Haley, Ton van’t Noordende, and Eeswaran Navaratnam, a group of investors. The average size of a seed investment round at the business is $1.875 million.

    Inventure

    Inventure - Top European VCs for seed funding
    Inventure – Top European VCs for seed funding

    Inventure is a Finnish corporation that provides seed money to entrepreneurs who demonstrate creativity or operate in high-tech fields. Sami Lampinen and Timo Tirkkonen started the venture financing business in 2005.

    Inventure positioned itself as a “Nordic technology fund,” with most of its investments concentrated in European nations and some activities in China. One of their latest seed fundraising activities has an average size of roughly $900,000.


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    Superhero Capital

    Superhero Capital - Top European VCs for seed funding
    Superhero Capital – Top European VCs for seed funding

    Superhero Capital is a venture capital firm based in Finland that focuses on early-stage investments. They are primarily interested in B2B software firms focusing on the e-commerce, financial, healthcare, and industrial technology industries.

    Juha Ruohonen, Jakob Stor, Jussi Harvela, and Moaffak Ahmed formed Superhero Capital on the 6th of June, 2015, with the help of a group of entrepreneurs.

    The company’s interests are primarily concentrated in its home country of Finland. In the previous two years, they’ve invested an average of $1.2 million in other companies’ seed rounds.

    Their leading investment on the 27th of March 2018 and their leading investment into Codescoop on the 1st of June 2018 are two instances of their more recent, prominent investments.

    Accel

    Accel - Top European VCs for seed funding
    Accel – Top European VCs for seed funding

    Accel is a venture capital firm located in Palo Alto, California, founded in 1983 and is run by. The business is looking for seed, series A, series B, and early-stage growth firms that operate on the cloud (SaaS).

    Accel Partners manages a venture capital fund in the United States called Accel. The fund is interested in a broad range of tech industries, including enterprise, information technology, consumer, business goods, healthcare, security, services, media, and fintech, having successfully supported the likes of Slack, Bumble, and Deliveroo from an early stage.

    Accel has an extensive global footprint. However, its European activities are now managed from London.

    Accel is a significant venture capital firm that invests in individuals and their businesses from the beginning to the end of their development. Over the last 30 years, the Accel has funded firms such as:

    Since 2011, Accel has made at least 69 equity investments in 31 London-based businesses, including numerous follow-on rounds obtained by Hopin, Monzo, and digital security firm Snyk. The fund invests in growth capital and works with companies to help them build their brands and expand their client base.


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    Balderton Capital

    Balderton Capital - Top European VCs for seed funding
    Balderton Capital – Top European VCs for seed funding

    Balderton Capital is a venture capital firm that invests in European-based technology businesses with worldwide ambitions.

    Balderton Capital has worked with over 200 entrepreneurs and raised above $3 billion to invest in their businesses since its inception over two decades ago. The fund takes a long-term strategy, often investing between $1 million and $20 million in the early phases of its growth and supporting them from start to finish.

    Since its inception in 2011, the fund has invested in at least 81 high-growth London-based firms. Some among the company’s notable clients are:

    • Darktrace
    • Revolut
    • Crowdcube
    • GoCardless
    • Depop
    • ComplyAdvantage
    • Citymapper

    Ascension Ventures

    Ascension Ventures - Top European VCs for seed funding
    Ascension Ventures – Top European VCs for seed funding

    Ascension Ventures is an early-stage venture capital firm founded by successful entrepreneurs to support the next generation of technology and social impact entrepreneurs. It makes investments in businesses that qualify for the government’s Enterprise Investment Scheme (EIS) or Seed Enterprise Investment Scheme (SEIS). While Ascension does not disclose its investment range, Beauhurst research shows that it regularly invests between £300k and £1.2m.

    As we highlighted, ascension Ventures was one of the most active impacts investors in the UK last year. In London, it has funded 78 ambitious businesses through at least 95 equity fundraisings since 2011. The fund also provides coaching and access to its network of industry connections and offers expansion funding.

    MMC Ventures

    MMC Ventures - Top European VCs for seed funding
    MMC Ventures – Top European VCs for seed funding

    MMC Ventures primarily invests in post-revenue technology startups in the United Kingdom. It assists with scaling these enterprises, often investing between £2m and £3m with a 3-5-year exit horizon. The firm was an early investment in Gousto, and it also owns Bloom & Wild, a flower delivery service, and Signal AI, a market intelligence platform.

    MMC Ventures has been active in London since 2011, investing in 32 startups and at least 72 equity fundraisings.

    The company as a whole has been investing since 2000 and currently manages over $500 million in several funds; as part of the Greater London Investment Fund (GLIF—a fund of funds supporting SMEs in the Capital—it announced a new £52 million seed fund in 2019 to help small firms in the capital.

    Conclusion

    Whether or not you can get a suitable Venture Capital firm to provide seed money for your company will be the deciding factor in whether or not your business will succeed. So choose wisely.

    FAQs

    What are the top European venture capital firms?

    Some of the top European Venture capital firms are:

    • Index Ventures
    • Seedcamp
    • SNÖ Ventures
    • 01 Ventures
    • Inventure
    • Superhero Capital
    • Accel
    • Balderton Capital
    • Ascension Ventures
    • MMC Ventures

    How many VC firms are in Europe?

    There are over 1600 Venture Capital firms in Europe.

    What are the top VCs in India?

    Top 10 Venture Capital firms in India are:

    1. Sequoia Capital
    2. Accel
    3. Blume Ventures
    4. Elevation Capital
    5. Tiger Global Management
    6. Kalaari Capital
    7. Matrix Partners
    8. Nexus Venture Partners
    9. India Angel Network
    10. Omidyar Network India

    What are the types of funding rounds?

    Types of funding rounds for startups are:

    • Seed round
    • Angel round
    • Series A round
    • Series B round
    • Series C round
    • Pre-Public round
  • Startups Funded by Accel Partners | Accel Funding

    Funding is the money that new enterprises require to operate and achieve their objectives. Funding can come from a variety of sources, but investors are the most common. When investors put money into a company, they want it to succeed and make a lot of profit so that they can get their money back.

    There are different types of investors out there like angel investors, personal investors, peer to peer lenders, venture capitalists and so on. There are major corporations that invest in startups and subsequently profit from their profits. It is a win-win situation for both parties.

    Accel is one such company that invests in new businesses. It is well-known for its investments in IT firms, software, and internet enterprises. In this article, we’ll talk about Accel-backed startups.

    Startups Funded by Accel Partners

    1. Facebook
    2. Supercell
    3. Rovio
    4. Etsy
    5. Flipkart
    6. Swiggy
    7. Urban Company
    8. BlackBuck
    9. Freshworks
    10. Money View

    Conclusion
    FAQs

    Accel Partners fund

    Startups Funded by Accel Partners

    Facebook

    In 2004, Facebook was just a social networking site Mark Zuckerberg launched in his dorm room at Harvard. In its initial days it was just a website for college students to connect to each other and later got spread to other colleges and universities as well. It received funding from Accel in 2005 and it got what it needed and went public in 2012. It became great news as Facebook is now worth US$159.32 billion (2020) and Accel gained a lot of profit from their investment and set an example for the others. Accel and Jim Breyer which is an American Venture Capital company and a partner of Accel owns 11.4% i.e. US$11.4 Billion.


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    Supercell

    Launched in 2011, Supercell has since released a lot of successful games like Clash of Clans, Boom Beach, Hay Day. These games have millions of active users and daily logins. When Supercell was a small, pre-launch game studio switching from Facebook games to focused on upcoming mobile platforms in 2011, Accel led its Series A investment. Softbank bought a majority stake in the company in 2013, which was then sold to Tencent in 2016.

    Rovio

    Rovio is a Finnish games-first entertainment company that designs, distributes, and licenses mobile games as well as works as a brand licensor in a variety of entertainment and consumer product categories. The Angry Birds brand, which began as a successful mobile game in 2009, is the company’s most well-known product. In October of 2017, Rovio went public on the Helsinki Stock Exchange. Accel funded with Series A in 2011 and then in 2017.

    Etsy

    Etsy is a website where entrepreneurial craftsmen, artists, and collectors may sell vintage, handcrafted, or custom-made jewellery, apparel, home décor, art, toys, and other items. Etsy is funded by 19 investors and one of them is Accel. The initial investment was done in January 2008, with follow-on investments in 2010, 2012 and an IPO in 2015.

    Flipkart

    Flipkart was created in 2007 by Sachin Bansal and Binny Bansal with the goal of introducing contemporary retail to India’s growing middle class. Initially focused on online bookstores, the company has expanded to include a wide range of products as well as its own nationwide logistics centres and delivery fleets, assuring a high-quality, end-to-end shopping experience for all customers. When Sachin and Binny were operating the company out of their apartment in 2009, Accel led the first-ever investment in Flipkart. Accel was a part of every succeeding fundraising round, and Flipkart was acquired (majority interest) by Walmart in 2018 after transforming India’s domestic consumer retail business in less than ten years.

    Swiggy

    Based in Bangalore, Swiggy is India’s most popular food delivery service. In addition to essentials, the company has created a general product delivery system, with a poppy orange, proprietary delivery fleet that sets it apart from other food delivery platforms. Accel first funded a Series A, B, C in 2015 and then a Series D in 2016 and Series E in 2017.

    Urban Company

    Urban Company, which was founded in 2014, has grown to become India’s largest at-home services marketplace. Users can connect with skilled and experienced service experts through the all-in-one platform. Accel first funded in 2015 and then in 2017.

    BlackBuck

    Founded in 2015, BlackBuck has become India’s largest trucking network by redefining the logistics of matching shippers with trucks in an organized and transparent way. The freight and services platforms deliver reliability, efficiency, and a seamless experience – whether it be matching a shipper with a truck, facilitating digital payments, or helping truckers manage their fleet effectively. The unique vertically integrated model is rapidly digitizing the entire online ecosystem of trucking in India. Accel gave it two investments in 2015, one in 2017, and one in 2019.

    Freshworks

    Since 2010, the company, then known as Freshdesk, has been at the forefront of democratising CRM software. Freshworks was renamed in 2017 to better reflect the company’s integrated array of SaaS products. The unique customer engagement software has become the trusted CRM for organisations of all sizes because it provides a ready-to-use, easy-to-setup and use solution. Accel was the first investor in the company, making the first investment in 2011, and has been a part of every subsequent financing round.

    Money View

    Money View offers no-collateral personal loans in a matter of hours. Money View’s loan application procedure is totally digital, from application to disbursement. The app allows you to maintain track of your loan’s progress, comprehend verification information, and receive notifications about forthcoming EMI payments. Accel invested in Money View in 2014.

    Conclusion

    Money is one of the most critical aspects of a new business. Without finances, a firm cannot start and acquire all of the other resources required to run and profit. Accel gives innovative enterprises with the capital they require to realise their objectives and turn a profit. It’s a terrific way for both sides to make money since as the business expands, so does the income.

    FAQs

    Who is the founder of Accel?

    In 1983, Jim Swartz and Arthur Patterson co-founded Accel.

    Who is the CEO of Accel?

    Tara Abraham is the CEO of Accel.

    How do you approach an Accel partner?

    You should approach Accel with a brief overview of your project if you want them to invest in it. If your project is judged to be a good fit for Accel’s portfolio, you will be called for a more in-depth discussion.

    What are the accel partners funded companies?

    Accel partners has funded in many companies. Some of the companies tha are funded by Accel partners are:

    • Facebook
    • Supercell
    • Rovio
    • Etsy
    • Flipkart
    • Swiggy
    • Urban Company
    • BlackBuck
    • Freshworks
    • Money View
  • MySmartPrice-An Online Platform to Compare Prices

    With all the portals online that provide effortless shopping experience online, it becomes difficult for the consumers to determine the best prices of their desired products. To make this task handy and simpler, Sulakshan Kumar and Sitakanta Ray founded MySmartPrice in 2011.

    Read this article to know more about MySmartPrice, how it works, founders, business model, revenue model, challenges, competitors, funding, wiki, and growth.

    Company Highlights

    Startup Name MySmartPrice
    Headquarter Hyderabad, India
    Sector E-commerce, Price Comparison
    Founders Sitakanta Ray, Sulakshan Kumar
    Founded August 2011
    Legal Name MySmartPrice Web Technology Pvt. Ltd.
    Website mysmartprice.com

    MySmartPrice – About & How It Works?
    MySmartPrice – How It Was Started?
    MySmartPrice – Founders & Team
    MySmartPrice – Business & Revenue Model
    MySmartPrice – Startup Challenges
    MySmartPrice – Competitors
    MySmartPrice – Funding & Investors
    MySmartPrice – Growth
    MySmartPrice – FAQ’s
    MySmartPrice – Conclusion

    MySmartPrice – About & How It Works?

    MySmartPrice is an online engine that compares the prices of mobiles, books, electronics, cameras, and appliances thereby helping consumers make the best decisions.

    MySmartPrice mainly helps users solve two basic problems: what to buy, and where to buy. So this platform facilitates the online shopping experience by providing product comparison. Also for categories like footwear and fashion, MySmartPrice has a range of filters like best discounts that help the platform to come up with a consolidated bestseller list with the popular products and their specifications. So all in all, the idea is to provide the users with the best deals but also provide information about all the deals.

    So basically, what MySmartPrice does is that it lists the prices of all the products across top eCommerce sites. Because of the dynamic pricing models of the e-commerce portals, these prices are periodically refreshed by MySmartPrice to improve the accuracy of the product pricing. In the cases of extremely popular products, the prices are refreshed every 15 minutes.

    This portal makes sure that all possible discounts are informed to the user with embedded coupons so that the user can make wiser purchases. The co-founders had initially started the portal with books and then they gradually moved to mobile phones, comparing prices of various stores. Soon the mobiles category picked up, this portal attracted over 1 Million users a month. The co-founders in the long run also plan to list every single product that is sold in the Indian online space, on the MySmartPrice website.

    “If it is sold online in India, it is available on MySmartPrice”, says Sulakshan.

    MySmartPrice is all about letting the consumers make a smart and informed decision about their shopping aesthetics. Hence it’s USP is the portal that lets them compare the product prices across all the major platforms like Amazon, Flipkart, ShopClues to name a few.

    MySmartPrice – How It Was Started?

    MySmartPrice Logo

    “We had been planning an entrepreneurial journey for almost eight years but could not muster enough courage. Finally, we felt it was now or never,” said Sitakanta Ray.

    Sulakshan Kumar and Sitakanta Ray met in 1998 when they joined NIT Rourkela. After taking their degrees, both the co-founders joined Oracle in Hyderabad. From there they parted ways when Ray joined IIM Bangalore and Kumar joined Infosys.

    “Odd as it may seem, I spent time studying management but handled engineering and marketing, while Sulakshan pursued engineering but is today involved in management,” added Sitakanta Ray.

    What unites the co-founders is their zeal to take on their entrepreneurial journey. For both of them, their chance at the entrepreneurial journeys looked perfect with the price comparison/shopping research platform for the Indian market ideally because it involved the expertise of both product development and technology. And that’s how Sulakshan Kumar and Sitakanta Ray decided to launch their venture – MySmartPrice.


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    MySmartPrice – Founders & Team

    Sulakshan Kumar and Sitakanta Ray are the founders of MySmartPrice.

    Sulakshan Kumar & Sitakanta Ray | Co-Founders, MySmartPrice.

    Sulakshan has a Bachelors’ in Mechanical engineering. He is an alumnus of NIT Rourkela, and also has worked with Sitakanta at Oracle. Before launching MySmartPrice, Sulakshan had also worked at Infosys.

    Sitakanta is an alumnus of the prestigious IIM Bangalore, with around seven years of working experience with big names Oracle and ICICI Bank.

    MySmartPrice – Business & Revenue Model

    MySmartPrice as a website allows users to take a detailed look into the best products ranging from mobiles, electronics, computers, fashion and lifestyle, cameras, books, appliances, and personal care. As we know that the price comparison engine on the portal enables users to find the best price, deals, and offers from major e-commerce stores.

    So directly or indirectly, it allows users to access over 10 million products from more than 100 online and offline stores. MySmartPrice also provides exciting things like coupons, offers, gifts without hiding information. MySmartPrice gets revenue as a service paid for each successful transaction done through the portal.

    This portal has partnered with a lot many online and offline stores and there it charges a commission for lead generation. With conversion rates going up, revenues also rise. More than 80% of the revenue for MySmartPrice comes from the affiliate income i.e., a commission from promoting affiliate products on the site, and close to 18% of the revenue is generated from advertising and online directory services.


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    MySmartPrice – Startup Challenges

    One of the major challenges MySmartPrice faced was when they started in 2010. This challenge was a limited budget. So to reach their target audience, it stuck to its core value of creating a robust product and focusing on Search Engine Optimization to get the first few customers onboard. This tactic really helped the company in developing a strong product range and retaining a large customer base.

    There was one other challenge that the company faced in its initial days of inception. It was the very hurdle of attracting the right talent in the organization. However, MySmartPrice as a company never compromised on the kind of human resources it was looking for to build a team. To date, acquiring the right people continues to remain a big challenge, but the problem today is to choose the right talent rather than attracting more candidates.

    MySmartPrice – Competitors

    MySmartPrice has quite a few competitors in the market. For instance, Smartprix is perceived to be one of the biggest rivals of the company. Other competitors include companies Buyt, PriceRaja, Junglee, PriceDekho, MagicPrix, to name a few.


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    MySmartPrice – Funding & Investors

    MySmartPrice has received total funding of around $12 million till now.

    Date Stage Amount Investors
    2012 Seed Round $370K Helion Venture Partners, Accel Partners
    January 2014 Series A $1 Million Helion Venture Partners, Accel Partners

    MySmartPrice is funded by 2 investors – Helion Venture Partners and Accel Partners.

    MySmartPrice – Growth

    Initially, the company had ventured into just offline listing. Soon it went on to online and offline listings in cities like Hyderabad, Bangalore, and Delhi MySmartPrice claims to have offline partners generating business worth $2-3M every month. More than 4 million users across the country make use of the service every month.

    MySmartPrice – FAQ’s

    What is MySmartPrice?

    MySmartPrice is an online engine that compares the prices of mobiles, books, electronics, cameras, and appliances thereby helping consumers make the best decisions.

    Who is the founder of MySmartPrice?

    Sulakshan Kumar and Sitakanta Ray are the founders of MySmartPrice.

    What services does MySmartPrice provide?

    MySmartPrice mainly helps users solve two basic problems: what to buy, and where to buy. So this platform facilitates the online shopping experience by providing product comparison.

    Who are the investors of MySmartPrice?

    MySmartPrice is funded by 2 investors – Helion Venture Partners and Accel Partners.

    Who are the competitors of MySmartPrice?

    Smartprix is perceived to be one of the biggest rivals of the company. Other competitors include companies Buyt, PriceRaja, Junglee, PriceDekho, MagicPrix, to name a few.

    MySmartPrice – Conclusion

    MySmartPrice is a high-growth venture-backed startup that runs the largest comparison shopping site in India with over 20 Million user visits per month. They help people easily find ‘what to buy’ and ‘where to buy from’ and help them make better and wiser purchases. The company is present across multiple categories including Mobiles, Electronics, Computers, Books, Apparel and Shoes, Fashion accessories, Home décor etc. MySmartPrice aims to provide users with the best price of products both among online stores as well as the local retailers near them.