Reliance Jio has introduced a new ₹77 recharge plan to strengthen its position in the ongoing telecom battle. The plan offers extra data, access to SonyLIV content, and other benefits at a very low price. With this move, Jio aims to attract budget-focused customers who want both data and entertainment.
What the ₹77 Plan Offers
The new Jio plan comes with five days validity and provides 3GB of additional data. On top of that, users get a 30-day SonyLIV subscription at no extra cost.
The SonyLIV content is accessible through the JioTV app, which is available on both Google Play Store and Apple App Store. JioTV acts as the platform where users can enjoy SonyLIV’s wide range of shows, movies, and sports events.
For perspective, a monthly SonyLIV subscription alone costs ₹399 in the market. A mobile-only yearly subscription is priced at ₹699. This makes the Jio ₹77 plan look like a smart short-term deal for people who don’t want to commit to a full subscription. This way the Jio users will save ₹322 instantly (₹399 – ₹77), plus they get extra data on top.
Why This Plan Stands Out
The real highlight of this plan is its OTT benefit. For just ₹77, users not only get extra data but also one month of SonyLIV access. That means you can watch live sports tournaments, popular web series, and international shows without paying for a separate subscription.
For casual viewers, this is a win-win. You can recharge for extra data and still enjoy premium content for a limited time. It is particularly attractive for people who want to watch a specific show or tournament without buying a full plan.
Competition and Market Impact
The telecom war in India is heating up. Airtel, Vodafone Idea, and Jio are all trying to attract maximum subscribers with affordable and innovative plans. By bundling OTT content with a small recharge, Jio is giving customers more value for money and creating pressure on rivals.
This move may also encourage other telecom operators to come up with similar offers. Bundling entertainment with data is fast becoming a trend as users expect more than just talk time and internet.
Final Thoughts
Jio’s ₹77 plan is a bold bet. It shows the company is willing to experiment with ultra-low-cost packages and push the idea that streaming and connectivity go hand in hand.
If this plan succeeds, we may see more telecom players bundling entertainment with data, even in ultra-budget segments. For users, the upside is clear, cheaper access to both data and streaming. The real test is whether Jio can deliver consistent service and scale this across India without hurting margins.
Ipsita Acharya
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