Lifestyle electronics brand Dylect has appointed actor and automobile enthusiast Rannvijay Singha as the brand ambassador for its upcoming smart in-car technology lineup, aimed at enhancing safety and convenience for Indian drivers.
The move signals Dylect’s expansion into the automotive tech space, with a new product range built specifically for Indian road conditions. The brand plans to roll out tech-driven driving accessories designed to support a more connected and safer journey.
Why Rannvijay?
Best known for his road-trip adventures and connection with India’s motoring community, Rannvijay brings both credibility and relatability to Dylect’s new venture.
“Driving isn’t just routine for me — it’s a way of life,” said Rannvijay Singha. “What Dylect is building resonates deeply, tech that’s practical, smart, and actually makes every journey better.”
Company Perspective
Anuj Bhatia, Founder of Dylect, said the partnership reflects the brand’s ethos:
“Rannvijay isn’t just a face, he’s a symbol of what Dylect stands for: fearless, dependable, and built for real-world journeys.”
Following a debut year with $4 million (INR 33 crore) in revenue, Dylect is now positioning itself for long-term growth by targeting India’s rising class of tech-savvy, road-smart consumers.
Dylect Eyes INR 1,000 Cr Revenue, Offline Stores & Global Growth
Dylect is aiming to reach INR 1,000 crore in revenue within three years, backed by its entry into new categories like kitchen appliances, car dash cams, and solar-powered devices. While 90% of its revenue currently comes from online platforms like Amazon, Flipkart, Zepto, and its own site, the brand plans to open offline stores next year in cities like Delhi, Bangalore, and Gurugram.
It also has global expansion plans, starting with Dubai and eyeing markets like Saudi Arabia, Qatar, and Turkey. With a strong focus on design, innovation, and compact, energy-efficient products, Dylect wants to become a leading name in lifestyle electronics for both Indian and global consumers.
About Dylect
Founded as a lifestyle electronics brand, Dylect offers products across both home and automotive categories, with a focus on smart technology, minimal design, and practical use. The brand has built a strong digital presence and aims to redefine how Indian consumers engage with electronics, at home and on the road.
Rishita Jain
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