Palmonas, India’s leading demi-fine jewellery brand has raised ₹55 crore in a Series A funding round led by Vertex Ventures SEAI. This strategic investment will fuel Palmonas’ vision to make demi-fine jewellery a household name in India, and take everyday luxury to global markets.
Founded in 2022 by Shraddha Kapoor, Amol Patwari (Co-founders) and Pallavi Mohadikar (CEO & Co-founder), Palmonas is creating design-led, high-quality jewellery that fits seamlessly into the daily lives of modern consumers. Built to bridge the gap between fast fashion and fine jewellery, its waterproof and skin-safe pieces combine fine craftsmanship with everyday practicality. The brand has quickly gained traction, fulfilling over 6.5 lakh orders and building a strong community of repeat customers. With a focus on making jewellery a true everyday essential, Palmonas is redefining what luxury means for a new generation.
The new funding will enable Palmonas to strengthen its signature 9kt gold demi-fine collection, open 100 new stores in the next 12 months, double down on its best-selling categories, and create immersive brand experiences that transform first-time shoppers into lifelong customers, while cementing its position as the go-to destination for everyday luxury jewellery.
“Jewellery should feel like a second skin, beautiful, effortless and part of your everyday life. Palmonas was born from the belief that jewellery should be part of your daily story and not locked away for special occasions. This investment means we can take that belief to every corner of India, and eventually, the world.” said Shraddha Kapoor
Adding to the statement, Pallavi Mohadikar, CEO & Co-Founder, Palmonas, said, “Ten days after the idea of Palmonas was born, we launched our first collection. That same spirit of speed, ambition, and customer obsession drives us today. With this capital, we’re ready to expand faster, design bolder, and bring Palmonas into the everyday lives of millions. Our customers have shaped Palmonas into what it is today, they told us what they wanted, and we built it. This funding will allow us to double down on that promise: more innovation, more designs, and a seamless shopping.
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