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  • Collection of the Best Diwali Advertisements of 2019 (The 3rd one Nailed it!)

    Diwali should not be cliched just as the ‘Festival of Lights’. It is more of a festival which unites family, bring age-old friends together and add value to some unnamed relations which we forget in our regular, busy life. Diwali brings with it, the essence of togetherness, the beauty of happiness and the colours of joyfulness.

    This realisation of Diwali, being a festival of sentiments, is always smartly exploited by genius marketers, with amazing Diwali gifts advertisement. And, with the advent of social media, these Diwali ads or Diwali gifts ads get wider coverage and a greater audience, especially, the trend of Hashtags adds to it. Few of the most creative Diwali ads which grabbed people’s attention or penetrated straight into their hearts are as follows:

    Vivo India #HarDilRoshan
    Samsonite India #DiwaliKaSafar
    Axis Bank #SalaryBeforeDiwali
    Vodafone #YourWordsNotForwards
    Sabhyata #CelebrateAChange
    Swiggy #HappyDiwaliWithSwiggy
    Tanishq Jewellers #TanishqWaliDiwali
    HP Printers #GoLocal
    Coca-Cola #HarRishtaRoshan

    Vivo India #HarDilRoshan

    Diwali Gift Ads

    Vivo India YouTube channel uploaded this video on 22nd October 2019, which focused on social inequality and portrayed a story of two children, who witnessed these differences, which showed an effect on their tender minds too.

    The characteristics of this advertisement, which made it worth noticing are quite many. For example, having children in lead, always makes it attractive for the added innocence and affection towards the characters. Also, the relevant background music and parallel usage of beautiful lines (for an instance,” what’s a festival where happiness is a victim of classes), succeeded in making a perfect influence on the viewers.

    Diwali Corporate Gift Ideas: Startup’s Guide to Diwali 2019
    Festival season creates a very joyful environment in the office. People sharetheir plans with each other. And one of the biggest festivals in India isDiwali. The festival of light, Diwali, is celebrated by almost all the people.Hence, you need to make this an opportunity to win the hearts of your…
    StartupTalkyLakshya Singh

    Samsonite India #DiwaliKaSafar

    Samsonite is quite a renowned brand, known for its durable and innovative luggage, business cases, backpacks, and travel accessories. This Diwali gift ad takes up a unique campaign, which acknowledges the selfless services of our travel enablers and shows gratitude to them for sacrificing their Diwali, in order to make us meet our loved ones and enjoy this festival. Samsonite has given a really powerful message which has the capacity to make you heavy at heart. It does have an unspoken link with their brand’s products, but got more appreciation for the concept and the ideology behind this commercial.

    Axis Bank #SalaryBeforeDiwali

    This Diwali ad is one of the best creative Diwali ads and one is a really relatable advertisement, showcased in a hilarious manner. As we know, Diwali this year is at month-end, and millennials being millennials usually face the problem of cash crunch at this time. So, buying exclusive Diwali gifts for the family becomes quite difficult. Axis Bank launched the campaign #SalaryBeforeDiwali, to make things easier for their employees. It emphasises the delight which comes when our banks send us this beautiful message, ”Salary credited to your A/c no. 616XXXXXX.” before time.

    Vodafone #YourWordsNotForwards

    Vodafone is known for giving beautiful messages through its advertisements. The latest one strikes a cord by showcasing the affection a grandmother shows to wish a unique message to her grandson, unlike an ordinary forwarded one.

    Vodafone’s last year’s campaign #LookUp urges people to look up from their digital screens and witness the beauty of this festival and celebrate it the way, it should be. The presence of your loved ones should not be there for mere festival’s sake but should be a source of love and joy. Its tagline was “Apno Ko Kareeb Laaye”.

    Sabhyata #CelebrateAChange

    Sabhyata is known for promoting gender equality through its Diwali commercials. Sacred Games fame Jatin Sarna already brings the needed attention. This advertisement, which begins with the supposed rivalry between Saas-Bahu, secretly teams up and turns the tables around. The purpose of this ad highlights that household responsibilities should not lie one-sided.

    Last year, Sabhyata’s campaign was #RedefiningTheCelebration.

    This Diwali advertisement 2019 was focused on the restrictions, a girl is bounded in and the liberties a boy enjoys. But seldom, we realise, it’s the boys, who need to be controlled and limited. The father here apprehends his daughter’s freedom and does not discriminate between his daughter and son for the provision of this right.

    Swiggy #HappyDiwaliWithSwiggy

    Instead of sending stale Diwali messages, Swiggy is here to share your true love to your family living far by distance, but close at heart, by sending sweets across 500+ cities. This sweet ad brings awareness among consumers about this facility of Swiggy, which might not have thought by many. This commercial aims to bring your dear ones close to you.

    Tanishq Jewellers #TanishqWaliDiwali

    Diwali Gifting Ads

    Tanishq never loses the opportunity to attract all the potential customers at the time of Diwali, because it is the occasion when this market is at its peak. People, as a matter of fact, though comical, wait for the Diwali ad by Tanishq. This Diwali ad highlights the cultural diversity of India which gets united by this festival and how gifting jewellery to loved ones is common in every culture. This Diwali gift ad from the list of best diwali gift ads has a slight influence on the viewers which instigates them to buy jewellery and bring a smile on the face of their dear ones.

    Tanishq advertisement controversy-BoycottTanishq trending
    The well-known Indian jewelry brand Tanishq is surrounded by a controversy after an advertisement received backlash for allegedly promoting fake secularism and love jihad.
    StartupTalkyTanusha Verma

    HP Printers #GoLocal

    “Tu Jashan Ban Kisi Ki Zindagi Ka, Ek Ujla Diya Kisi Ki Diwali Ka”

    This advertisement undoubtedly won many hearts with its purely original concept of Diwali concept ads and more of an eye-opener for the so-called high standard society. With the coming of Chinese fairy lights, torches, and bulbs in the market, we are forgetting the true essence of Diwali, i.e. earthen diyas, and the sufferers of this development, are the potters whose generations have survived on this art. This ad did not only get acclamation on television media but got millions of shares on Whatsapp, Facebook, etc. Although released in 2018, Usage of the child’s innocence, stirring emotions and amazing theme, this ad still has its imprint on people’s minds. HP Printers indeed has advanced printing technology.

    Coca-Cola #HarRishtaRoshan

    Best Diwali Advertisement

    Coca-Cola is known for playing quite well in the game of marketing its products. A 25-second star-studded ad, Ranbir Kapoor pulling Paresh Rawal’s leg, sharing laughs with the splendid blend of Coca-Cola, adding flavours to the sweetness of this festival makes this commercial an instant hit. This Hashtag #HarRishtaRoshan brings to light, the uncommonly common bond shared between landlord and tenant.

    This was our collection of the Best Diwali Creative Ads of 2019. If you come across any other commercial which worth sharing, please share it on our Facebook Group.

    Wish you a Very Happy Diwali from the whole team of StartupTalky!

    Collection Of Best Diwali Advertisements Of 2020
    2020 has definitely not been the year to look back and cherish the memories.With the COVID pandemic, economic downfall, migrant crisis, nationwide lockdownand what not, we all have our share of good and bad experiences. However, withthe festive season approaching and restrictions easing out, we c…
    StartupTalkyTanusha Verma

  • Visualr: Simplifying Data Visualization

    Data is the new oil but it’s worth only when you can squeeze useful information from it. While every other person talks about data, very few know how to analyse and use it. No organization can exist without data; a company needs to make data-driven decisions to be successful. There are hundreds of business intelligence tools and dashboards in the market to help companies segregate and analyze the data received from various sources. Unfortunately, only a small number of them are easy to comprehend and utilize, especially from a layman point of view.

    Visualr Software began with the vision of making data visualization easy for all, big or small, so that no business is robbed of the plethora of insights hidden under huge datasets. StartupTalky interviewed Visualr Software founder Mr. Kunal Chaturvedi to learn more about the idea behind the company, its existing challenges, growth trajectory, future plans, and more.

    Startup Name Visualr Software
    Headquarter Gurugram
    Founder Name Kunal Chaturvedi
    Sector Enterprise Software
    Founded 2014
    Parent Organisation StepOut Solutions Pvt. Ltd.

    Visualr Software – About
    Visualr Software – Industry Details
    Visualr Software – Founder
    Visualr Software – The Idea And Launch
    Visualr Software – Name And Logo
    Visualr Software – Customer Acquisition
    Visualr Software – Challenges
    Visualr Software – Funding
    Visualr Software – Advisors And Mentors
    Visualr Software – Awards
    Visualr Software – Founder’s Productivity Hacks
    Visualr Software – Founder’s Advice
    Visualr Software – Future Plans

    Visualr is a data visualization solution that makes data more meaningful and comprehensible for businesses. Visualr enables businesses to connect with multiple data sources. With Visualr, businesses can connect with MS Excel, My SQL, MS SQL, Oracle, and even flat file databases easily and quickly—generating useful business intelligence and stats. Visualr can also fetch data from Twitter and Google Analytics through exposed APIs. By using Visualr, data can be presented creatively through graphics and can be seamlessly shared with others.

    Our eyes are more responsive to lines, graphs, and colors when compared to tabular data. Visualr dashboard takes advantage of this and is designed such way that users understand trends and patterns in seconds, allowing them to take rational decisions quickly and derive conclusions. The user-friendly data analytics platform is available in two versions: on-cloud and on-premise.

    Visualr comes with the following benefits:

    • It is a self-service data analytics platform bundled with built-in SQL and NO-SQL database connectors.
    • Time for installation and setting up Visualr is less than two minutes.
    • Visualr doesn’t have a “data engine”, rendering hardware requirements to minimum. It is a browser-based tool independent of the type of machine used to access it.
    • Visualr is easy to use. An hour’s training suffices for a newbie.
    • It has a subscription based model permitting organization to adopt it with no large upfront cost.

    Currently, Visualr is being incubated by Huddle, a sector-agnostic incubator and co-working space based in Gurugram.

    Every resource in an organisation should have access to data for better and quick decision making – Kunal

    Visualr Software – Industry Details

    The self-service Business Intelligence (BI) and data visualization market was valued at USD 4.51 billion in 2017 and is expected to reach USD 7.76 billion by 2023 at a CAGR of 9.47% over the forecast period 2018-2023. North America is the largest market for business intelligence in the world. The United States is the major shareholder in the North American region. In Canada, which was relatively stable during the recessionary period, the gains are more visible.

    Visualr Software – Founder

    Visualr Software founder Kunal Chaturvedi is a passionate entrepreneur who quit his plush 9-5 job to follow his dreams and explore avenues. Coming from humble beginnings in Agra, Kunal Chaturvedi is an electrical engineer by qualification.

    He earned accolades and awards for his short stint in the automobile Industry where he worked on various projects for companies like Nissan UK, Tata Motors India, and Mahindra & Mahindra India to name a few. With a knack for taking challenges head-on, he has contributed in milestone projects like Tata Nano and Mahindra Xylo (both are firsts in their respective segment) in the past. Kunal is a voracious reader and likes to read books on philosophy and autobiographies of his inspirations.

    Read More: Indian Startup Founder Inspiring Quotes

    Visualr Software – The Idea And Launch

    Organizations generate data with each passing second and considering the complexity and economics involved in existing BI solutions, these institutions aren’t able to leverage their data to the fullest. Visualr was the bridge to this gap.

    Kunal understood from the market that people needed to see trends and patterns from their own data, let alone third party data. Suggestions and other insights expected from a BI solution are secondary in nature. They decided to serve the topmost requirement of a business when it comes to data—an appealing and comprehensible Dashboard.

    The feedback received from the first few users of Visualr prototype motivated the team to go ahead with the idea and convert it into a full fledged BI Solution.

    Visualr is an abbreviation of Visualizer. The company’s elevator pitch reads as: ‘Revealing Business Potential by Making Data Visualization Easy‘.

    Visualr Logo

    Visualr Software – Customer Acquisition

    The Visualr team worked hard to convince initial clients to use their product and gradually gained traction through word of mouth publicity from these users. Through an edifice of these success stories, the company was able to penetrate deeper into the market.

    The Visualr team is bullish about its mission of creating a solid consumer base resting on positive customer experiences, evident by its existing clientele.

    Visualr sees itself  more as a customer problem-centric organization than a technology-centric entity. The company strives to solve business problems by all means, be it technology or through simple hacks.

    In terms of competition, we are always keen to learn new development in the Data world so we study a lot of data analytics startup as well as big giants – Says Kunal

    Read More: 8 Ways to Toggle SaaS Customer Retention

    Visualr Software – Challenges

    The most challenging thing is keeping the entire team motivated during the low phase, when you need maximum support to keep yourself motivated for a new day. Keep on fighting for one more time. Also, it was tough to get rejection every other day from the prospects. There were doubts and down times but Kept sailing. – Kunal said

    Read More: Propstory – Data-Driven Platform for Real Estate Buyers and Investors

    Visualr Software – Funding

    The company is bootstrapped and looking to raise funds soon.

    Visualr Software – Advisors And Mentors

    Mr. Subinder Khurrana is serving as advisor as well as mentor to Visualr. Subinder has more than twenty years of startup experience and founded the NASSCOM DeepTech Club. He also sits on the Board of Members of TiE Delhi.

    Visualr Software – Awards

    • Visualr was recognized by Finance Online for best User Experience Award, and received the Rising Star Award in Data Analytics domain.
    • Top 50 Startup by MSME.
    • Top 200 Startup by RISE Conference in 2017.  

    Visualr Software – Founder’s Productivity Hacks

    Kunal emphasizes on the importance of discipline.

    Discipline is the only way you can manage things. Discipline should be your lifestyle. Your daily routine, your work ethics and your interaction with the outer world.

    Kunal also believes in the power of follow up. According to him, follow up is the biggest tool one can use effectively to complete tasks. Introspection is not to be forgotten!  

    Visualr Software – Founder’s Advice

    Focus on the business problem. Learn business first. Technology is just a tool to solve a business problem effectively.

    Visualr Software – Future Plans

    The company spent the last 15-18 months in understanding BI adoption behavior in the market. The primary focus now is on revenue and profitability.  In 2019, the company has decided on a customer acquisition target for the first time. It is focusing on a million dollar ARR before the end of 2022.  Strategic Markets are India (home), North America, and SEA.

    The Visualr team envisages Visualr as a global company bridging the gaps in the industry, solving specific business problems through data analytics with minimal dependency on IT skills.

  • Playment: A Unique Crowdsourcing Platform

    The content in this post has been approved by the organization it is based on.

    Playment is an AI-based mobile crowdsourcing platform offering image annotation, transcription, and content moderation for businesses. It is a fully managed Human Intelligence platform that helps organizations offload large-scale data operations. It works on the microwork principle, where a series of small tasks constitute a large unified project.

    People across the internet work on the individual tasks in parallel and when all of the tasks are completed, the whole project is marked as complete. Playment functions as an on-demand workforce for enterprises for simple data operations such as cataloging for e-commerce, training data for AI, and moderation of user-generated content. Did you know that Playment was also part of Y Combinator’s Winter 2017 batch?

    Read about Playment Company Profile, Founders, Business Model, Revenue, Competitors, Idea, Growth etc.,

    Playment – Company Highlights

    Startup Name Playment
    Headquarter Bengaluru
    Founders Siddharth Mall, Akshay Lal, and Ajinkya Malasane
    Sector Crowdsourcing for Microtasks
    Founded 2015

    Playment – Mission And Vision
    Playment – Founders
    Playment – The Idea
    Playment – Product And Services
    Playment – Growth
    Playment – Revenue Model
    Playment – Funding
    Playment – Competitors
    Playment – Future Plans

    Playment – Mission And Vision

    Playment wants to deliver a platform where humans and machines can work in unison to solve challenging problems and improve inefficient processes.

    Playment – Founders

    Siddharth Mall, Akshay Lal, Ajinkya Malasane
    Playment Founders

    Playment was founded in August 2015 by the trio of Siddharth Mall, Akshay Lal, and Ajinkya Malasane. Siddharth and Akshay have studied from IIT Kharagpur while Ajinkya is an IIT Guwahati alumnus. The three founders used to work at Flipkart as senior business analysts and left that organization to focus on their venture, Playment. While working on Playment in the initial days, they roped in Himanshu Sahu—their batch-mate from IIT Kharagpur and ex-Babajob employee—as a co-founder.

    Playment – The Idea

    At Flipkart, Akshay was part of the catalogue product team, while Ajinkya and Siddharth were involved with Flipkart’s crowdsourced hyperlocal delivery arm. The three at one point realized that there was an undiscovered opportunity in the catalogue-crowdsourcing combination. The trio gravitated towards the idea of crowdsourcing catalogue operations. They felt it could help Flipkart and went ahead to validate the idea. The concept of automating the crowdsourcing concept clicked them during this idea validation stage, and the three decided to give the concept a shot through a new venture i.e. Playment.

    90+ Tools for Freelancers Tools which they must know about
    Freelancing [/tag/freelancing/] can be sure a tough job. Once you realize being‘your own boss’ means putting the hats of legal expert, financier, routineplanner, and work manager, all at once. But there are always ways to help withthat, aren’t there? We have crafted for you a list of 90+ such fre…
    StartupTalkyNiku Mandal

    Playment – Product And Services

    Users, known as “Players” on the Playment platform, can browse through existing tasks and complete them in exchange for points. These points can then be redeemed for vouchers on online e-commerce sites such as Flipkart, Amazon, and Paytm.

    Playment allows companies to send over sets of training data that need some kind of not-too-intensive analysis and massaging, and then allocates them to a large on-demand workforce (the players) for resolving these jobs through mobile devices. The generated output or result is sent back to the respective companies who use it improve their algorithms — visual search, quality checks of recommendation engines, etc.

    Playment users can also do various testing and other actions on their mobile devices. It could be as simple as making small quality checks while they’re commuting, or drawing bounding boxes for visual recognition. The best aspect is that these kinds of tasks can be done from anywhere.

    Companies hand over their data  to Playment through a set of APIs, and Playment allocates the corresponding workflow for its workforce. It then passes those workflows to the players who pick up from the list of available, incomplete tasks. Siddharth Mall says that with Playment’s approach, the company can expect ROI in as little as a few minutes though it would depend on the complexity of the task. The microtask method permits splitting of complicated tasks into multiple workflows and divvying them out to several individuals.

    Playment – Growth

    Within eight months since launch, Playment was able to generate over 5 million microtasks for some of the top e-commerce companies in the country and had a capacity equivalent to a 1200+ seater BPO. Over the past year since Playment’s launch, the team claims to have distributed more than Rs 1.5 crore to their players.

    Playment claims to have annotated 50 million+ tags on its platform with over 65,000 profiled players on the app. The company now claims to have a capacity equivalent to a 3,000-seater BPO generating about 1 million tags per day.

    Playment asserts working with 15 enterprise clients, including Flipkart, Myntra, Ola, Shopclues, Limeroad, Paytm, and Roposo.

    Playment – Revenue Model

    The company charges on the basis of per unit of data operations. Playment retains a portion of these charges while distributing the remaining to the players involved in the microtasks.

    Appriffy Success Story – Hire Developers On-Hourly and On-Demand Basis
    Our lives have become technology oriented. Everyday we use latest technologicalgadgets, devices or platforms to get many tasks done. While we are still gluedto our smart phones, Alexa is also fast becoming a part of our lives. Ourwatches are becoming smart and our home appliances are becoming IoT…
    StartupTalkyChayanika Goswami

    Playment – Funding

    Playment has raised $1.6 million as part of its Pre-Series A funding till date. The investment was led by Y Combinator, Sparkland Capital, and Silicon Valley angel investors such as Ryan Petersen (CEO, Flexport), Max Altman, and others.

    Playmentraised a seed round funding of $700,000 from SAIF Partners, and they were recently selected in the latest batch of Google Launchpad.

    Playment – Competitors

    Playment’s most formidable competitor is the Mechanical Turk from Amazon which also accomplishes these kinds of small tasks. Mall says the question of whether he would get support from investors and potential customers boils down to Playment ensuring that the quality of results is high,  given the volume of requests received. That’s the goal Playment is gunning for, and Siddharth Mall hopes that this target would make Playment more successful than Mechanical Turk.

    Silversparro Success Story – Silversparro offers Sparrosense, and AI Powered Supervisor For Companies
    Company Profile is an initiative by StartupTalky to publish verified and updated information on different organisation. The content in this article has been approved by the organization itself. ——————————————————————————– It will not be wrong…
    StartupTalkyChayanika Goswami

    https://startuptalky.com/playment-successful-story-founder-business-model-fudning/ Playment 43776 https://startuptalky.com/playment-successful-story-founder-business-model-fudning/ Playment 43776 Playment Logo
    Playment Logo

    Playment – Future Plans

    Playment wants to become the largest work platform in the world. They are expanding globally and targeting international e-commerce for cataloging, social networks for content moderation, and AI-based companies for training/testing as a service using the existing Indian workforce.

    Playment – FAQs

    Who are the Founders of Playment?

    What is Playment?

    How much is the revenue of Playment?

    How much funding did Playment raise till date?

  • RentLite – Get Stylish Office Furniture on Rent

    The office ambiance and décor plays a very important role in the analysis and definition of the experience of employees and clients in the 21st century. As a business, the ability to display an edge and personality has become a prerequisite. To instill a communicative and collaborative aesthetic to the office space, various realms need to be delved upon. One of the major points of consideration among others is “furniture”. However, in the era of start-ups and small businesses generating pioneering ideas working on tight budgets, the scope of buying furniture which is design specific and unique proves to be a financial nightmare. In such cases, renting is a much safer option than actually purchasing units. Hence, with the varying taste, needs and requirements of consumers, renting furniture has become a millennial need and choice, and RentLite is established to take care of this need. RentLite offers trendy and functional office furniture on rent so that the start-ups and corporates can keep their workspaces stylish and updated without worrying about the budget.

    Startup Name RentLite
    Headquarter Bangalore
    Founders Kush Jawahar & Kiran Chellaram
    Sector Furniture Renting
    Founded April, 2019

    About RentLite and how it works
    RentLite – Founders
    Rental Furniture Sector in India
    RentLite – Growth

    About RentLite and How it Works

    Established in April 2019, RentLite is a path-breaking idea, on the quest of revolutionizing the buying behavior for workspace products. RentLite helps to solve the capital and operating expenses related concerns for young entrepreneurs and corporates alike by letting them take the latest furniture affordably on rent, without the need to spend a fortune on buying furniture. Along with an assortment of design possibilities, RentLite also offers flexible finance options for the users.

    The distinct furniture configurations by RentLite like chairs, workstations, and pedestals can be rented for an affordable amount serving the commercial flexibility for its consumers.

    Since all furniture rented out is manufactured by India’s leading furniture manufacturer, Featherlite, the consumer has an assurance of uncompromised quality and durability. The vast experience in a commercial design that comes with the association to a brand like Featherlite has further created an effective base of expertise in quick and hassle-free office furniture renting, aiding ease of a Plug and Play setup.

    The sustainability quotient has been maintained in all the products manufactured, as RentLite being a new age progressive company, believes in conserving the environment through eco-friendly practices. The furniture is produced in solar-powered factories and produces minimum carbon footprint emissions further reducing environmental pollution.

    Relevant Read: CityFurnish – Get Stylish and Affordable Furniture On Rent

    RentLite – Founders

    Kush Jawahar and Kiran Chellaram are the minds behind RentLite.

    Besides Rentlite, Khush Jawahar is also the director of Featherlite, which is a leading furniture manufacturer in India. Rentlite is an expansion of Featherlite in the office furniture renting segment. Mr. Jawahar is also associated with several other companies functioning in various sectors.

    Kiran Chellaram is currently the Digital Brand Manager at RentLite. An expert in marketing and digital marketing domain, Kiran besides Rentlite is also looking after the marketing tasks at Featherlite

    Rental Furniture Sector in India

    The concept of furniture renting is gaining popularity and the trend is here to stay.  In India, the market for furniture rental is expected to increase to $800-850 million until 2024. In the last 3-4 years, the furniture rental industry has seen a 1000% growth, and interestingly, besides Tier I cities, furniture renting is becoming popular in Tier-II cities as well. Around 15% of furniture rented is for the offices, which shows that there is a huge scope for office furniture renting in India.

    Relevant Read: Autofurnish- An e-Commerce Site for Best Quality Car Accessories

    RentLite Furniture
    RentLite Furniture

    RentLite – Growth

    Currently, the company is generating a monthly tangible business of over 10 Lakhs. The company intends to expand its affairs to a monthly revenue of 1 Cr. by the year 2020. The courageous plunge in an industry full of competition with such vigor makes it a rather radical business outlook. But Kush and Kiran have proved that to be challenged and take challenges is not a big deal.

    In such a short time frame, these young entrepreneurs have already completely furnished two MNCs in Bangalore as well as nine startups in sectors like food processing, construction, recruitment technology, and the aviation industry. They also have MNCs working in financial services, digital marketing, telecommunication services sector in Delhi NCR as their clients.

  • The Manual on Bitcoin Regulation and Bitcoin Tax Rates

    Unlike traditional fiat currency (USD), Bitcoin is not printed or backed by a central bank. These are generated through a process called Bitcoin mining, where computers with high powered hardware are synchronized on a distributed network and use a complex mathematical formula to produce this virtual currency. This process can take hours or even days to produce Bitcoin.

    Bitcoin surged in prices towards the second half of the 2010s. Although, many people are still not aware of Bitcoin tax regulations and Bitcoin tax rates. One of the factors for the surge in Bitcoin prices was the misconception that it wasn’t regulated and could be used for transactions to avoid tax obligations. With this, government agencies realized that more black marketers were making transactions to purchase and sell illegal goods.

    The United States government has acknowledged the importance of cryptocurrency and is on the same page with the Internal Revenue Service (IRS) to clear up the misconceptions surrounding Bitcoin tax rates and regulations. The IRS has officially stated that Bitcoin or any other cryptocurrency should be treated as an asset or property for the purpose of crypto tax.

    What is the IRS Stance on Bitcoin Tax Rates?

    When treating Bitcoin as an asset the tax implications will be the same as on any property such as stocks, bonds and real estate. The IRS has mandated that all Bitcoin transactions should be reported when filing your tax returns, regardless of the value. It is the responsibility of the taxpayer to maintain a record of Bitcoin in their possession along with the Bitcoin purchased, sold, invested and transacted for goods and services.

    What are the Activities that are Taxable Events?

    The following activities are considered to be taxable events according to the IRS which are listed as follows.

    • Selling Bitcoin, purchased from another trader, to a third party.
    • Selling Bitcoin which were mined, to a third party.
    • Using Bitcoin, purchased from another trader, to buy goods or services.
    • Using mined Bitcoin to purchase goods or services.

    What are Short-term and Long-term Capital Gains?

    Due to all cryptocurrency being classified as assets, let’s say that you were to purchase groceries from a supermarket using Bitcoin. You will incur a capital gains tax which will either be, long term or short term based on how long you have held the Bitcoin for. The 2 main taxable gains are listed below.

    • Short-term Capital Gains

    When Bitcoin is held for a duration of less than a year before trading or selling, a short-term capital gains tax will be applied.

    • Long-term Capital Gains

    When Bitcoin is held for a duration of more than a year, a long-term capital gains tax will be applied which comes with different Bitcoin Tax Rate brackets.

    What are the Bitcoin Tax Rates on Capital Gains?

    In the United States, if you have incurred a long-term capital gains tax, there are different Bitcoin tax rates depending on the income of the individual which are listed below.

    • 0% for taxpayers in the 10% to 15% ordinary income tax rate bracket.
    • 15% for taxpayers in the 25% to 35% tax bracket.
    • 20% for taxpayers in the 39.6% tax bracket.

    With these Bitcoin tax rates in mind, if the taxpayer has held Bitcoin for more than a year, they will end up paying taxes at a rate lower than the ordinary income tax rate. The drawback to this is, tax deductions on long-term capital losses that a taxpayer can claim are limited. Their capital losses are limited to the total capital gains of upto 3000 dollars of ordinary income made in a year.

    Depending on the nature of the Bitcoin dealing, keep in mind the following situations when going about your tax preparations.

    • If Bitcoin is received as payment in exchange for providing goods or services, the holding period of the Bitcoin will not matter. It is to be taxed and reported as ordinary income. The Bitcoin tax rate on Federal tax will range between 10% to 39.6% and on top of this, there might be state income taxes to be paid as well.
    • If Bitcoin is received from the process of mining, it is to be treated as ordinary income. Along with a self-employment tax to be paid on the receipts.
    • If Bitcoin or cryptocurrency is received through exercises such as hard forks or airdrops, it is to be treated as ordinary income.
    • If Bitcoin is bought for investment purposes and sold at a profit, it will depend on the holding period. If held for less than a year, net receipts are to be treated as ordinary income. If held for more than a year, it is treated as a capital gain and could attract a 3.8% tax on net investment income.

    Tax Softwares to Use to Calculate Bitcoin Tax Rates

    CoinTracker

    Cointracker is a Bitcoin tax rate calculating and reporting software. Their interface allows a trader to import all their crypto data and then displays the history of each Bitcoin trade in detail. It also has some useful tools such as performance tracker that tracks and manages a trader’s Bitcoin investments and the progress of its performance over time.

    Zenledger

    Zenledger is a full fledged Bitcoin tax accounting software that supports all major exchanges, cryptocurrencies and fiat currencies. It can automatically fill a trader’s tax forms such as FinCen114, FBAR, Form 1040, Schedule D and Form 8949.

    Using a Bitcoin tax calculating software can drastically reduce the chance of errors in your tax report and help you stay clear from the hands of the IRS.

  • Plan Your Ultimate Wildlife Holidays with WildTrails

    We all remember Farhan Qureshi, the character from 3 idiots, and how his true passion was not engineering but wildlife photography. A similar passion is shared by Manjunath Gowda and Geeta Gouri, the founders of ‘WildTrails’ which offers Wildlife Sightings based ratings that helps Wildlife travelers immensely. They collect all the sightings of National Parks, crunch that data and show metrics which is a great insight for wildlife travelers.

    WildTrails is like the Swiggy of wildlife. They provide end to end hassle free Wildlife packages and are the only ones to have Sightings Info predictive metric and vast network of expert trackers. Their platform is purely unique and the journey is as beautiful as national parks and reserves that they capture.

    Startup Name WildTrails
    HeadQuarter Bangalore
    Founder/s Name Manjunath Gowda & Geeta Gouri
    Sector Travel
    Founding Year September 2016
    Website Wildtrails.in

    About WildTrails and how it works
    Founders of WildTrails
    How was WildTrails Started
    WildTrails – Name and Logo
    WildTrails – Business Model
    WildTrails – User Acquisition
    WildTrails – Startup Challenges
    WildTrails – Competitors
    WildTrails – Advisors and Mentors
    WildTrails – Funding
    WildTrails – Future Plans

    About WildTrails and How it Works

    WildTrails is the only company which is digitizing the middlemen in the wildlife tourism industry and is bringing an aggregator in the Wildlife Tourism. WildTrails’ USP is that it brings sightings Info in Depth including data analysis. By using AI/ML algorithms on the vast data they have on wildlife sightseeing,  WildTrails has come up with a predictive metric called Sighting Index. This Sighting Index gives the travelers an idea about what animals they can expect to see when they visit a certain wildlife sanctuary. This Sighting Index is what gives WildTrails a clear moat and an entry barrier for others to enter.

    Also expert tracker matters a lot in wildlife tourism and WildTrails is the only company with an extensive trackers network across most Indian national parks and tiger reserves .

    Besides, WildTrails takes care of all the hassles of planning your wildlife trip. Booking flight tickets and wildlife resorts, pick up and drop from the local airport, booking local experiences and support from experts on chat, WildTrails ensure that you have a great trip.

    WildTrails  is present over the internet and also available on iOS/Android App.

    Currently Wildlife tourism is in stone age era as far as usage of technology is concerned and we are about to change that – says Manjunath.

    About the Wildlife Tourism Sector

    There are 104 national parks and 500 plus wildlife sanctuaries in India. The number of travelers in wildlife tourism sector is also increasing. As per a recent study by conservation India, number of tourists visiting national parks has increased by 15%. Again, Africa, where WildTrails provides its services is world’s number one destination for safaris. Millions of tourists visit Africa every year especially to view wildebeest migrations in Kenya’s Maasai Mara and Tanzania’s Serengeti National Park.

    Manjunath with Masai Tribe_ the natives of Masai Mara and Amboseli taken in Amboseli Kenya
    Manjunath with Masai Tribe_ the natives of Masai Mara and Amboseli taken in Amboseli Kenya

    Founders of WildTrails and team

    Manjunath Gowda and Geeta Gouri are the founders of WildTrails.

    Manjunath Gowda is the CEO & CTO at WildTrails. Manjunath completed his BE in Computer Science and MS in Computer Science from Oregon State University. Manjunath is a serial entrepreneur. Apart from WildTrails, Manjunath is also co-founded startups like Appvatar, Bristol, S7 Software and i7 networks. Bristol, which was a joint venture with a US based company, was acquired by HP in 2003 and S7 Software was acquired by Bluecoat, a valley company in 2010.

    Geeta Gouri handles market strategy, partnerships & business development at WildTrails. Geeta graduated in Computer Science. She started work with S7 Software and  later worked for GetLeads startup and i7 networks before starting up WildTrails. WildTrails’ Current team size is of 11 people. The founders of WildTrails worked together on S7 Software and also on  i7 networks and both were hardcore wildlifers and then they decided to do something in the area of their passion.

    How was WildTrails Started

    Manjunath was always a passionate wildlifer and had been going to Kabini for last 2 decades. He noticed that at Kabini, they used to write sightings info on a white board. Manjunath however even after so many trips to Kabini, never saw a tiger and collected these sightings info from guides and created a pattern. Following that pattern actually helped  Manjunath spot a tiger, and that was the eureka moment for him.

    Manjunath then applied the pattern in what he called AI/Ml algorithms and created a predictive analysis which helps wildlife tourists to plan their wildlife journey better and effectively.

    Manjunath had an amazing product but they didn’t know how to monetize the product. Soon, they realized that the data they have is extremely helpful to organize wildlife trips and hence they jumped into it and now make money that way. WildTrails aims to provide one stop for all Wildlife Tourism across the globe and do it for India first.

    Manjunath and Geeta were completely focused into Wildlife Tourism and WildTrails seemed a natural name. And as far as logo is considered, they were clear about Tiger Pugmark and that it looks really cool.

    WildTrails Logo
    WildTrails Logo

    WildTrails – Business Model and Revenue Model

    WildTrails show sightings and Sighting Index which attracts wildlifers to their platform and they book their next wildlife package with WildTrails and they organize the transport, right safari mode, right safari zone, right park and the right resort that is close to this safari zone and put the right expert tracker. So they sell Wildlife Packages. WildTrails’  revenue comes from the commissions they get  for the packages they sell. Their average ticket size is 75K.

    WildTrails – User Acquisition

    WildTrails team is not only very good in marketing as well as in technology, but the members are also passionate wildlifers – that’s their strength and DNA. Social media marketing and doing great SEO is what helped them. Facebook, Instagram and Google SEO worked the best for them.

    The main focus was on relevant content creation and they come on first page for many keywords. Their Sightings Info and Predictive analysis is becoming almost defacto standard for Indian wildlife tourism. Their research on Black Panther Sigthings Prediction is very famous and published in many articles.

    WildTrails – Startup Challenges

    WildTrails got the most popular Sightings Info and Predictive Metric – Sighting Index – all sorted out, but biggest issue was how to monetize this and they did several different ways but none stood or worked and finally the packages worked.

    We are now sort of Swiggy of Wildlife. We provide end to end hassle free Wildlife packages and we are the only one to have Sightings Info predictive metric and vast network of expert trackers – Manjunath

    WildTrails – Competitors

    WildTrails are specialists in wildlife tours. WildTrails is the only one which is bringing an aggregator in the Wildlife Tourism. The sighting index they provide and the extensive network of expert trackers associated with them gives them a clear advantage over any other company selling wildlife packages.

    WildTrails – Advisors and Mentors

    Wildtrails’ advisors and mentors include Sharad Sharma of iSpirt and Sanjay Anandaram from Startup Advisor.

    WildTrails – Funding

    WildTrails has received total funding of around 1.2 crore from various angel investors.

    Date Stage Amount Investors Name
    April 2018 Seed 20 Lakhs Sharad Sharma
    April 2018 Seed 16 Lakhs Vijay Rayapathi
    April 2018 Seed 34 Lakhs Rao Remala
    April 2018 Seed 28 Lakhs Murali Venkatrao
    April 2018 Seed 14 Lakhs Winnie
    April 2018 Seed 10 Lakhs Kumar Rangarajan

    WildTrails – Future Plans

    The run rate for WildTrails has been 3 crores for the current financial year. The company is breaking even for now as all profits  are diverted into R&D of their product. Today, WildTrails serves more than 50 groups every month. WildTrails’ revenue in year 1 was $75K, in year 2 it was $100K, and so in year 3 they are expecting $500K.

    Their future plans include getting into Africa full way in 2020 and South America for 2021.

  • Reimagining Pool and Backyard Consumer Electronics: A Holistic System Experience Driving Innovation and Strategy

    A growing area for innovation is the pool and backyard segment. Previously limited to standalone devices with disparate functions, this area is ready to become an integrated ecosystem. By taking a comprehensive approach, companies can transform user experiences and unleash unrealized revenue potential.

    “Home automation has embraced smart connectivity, yet outdoor spaces lag behind,” observes Karthik Hosavaranchi Puttaraju, an industry expert. “Bringing IoT and AI-driven solutions to pools and backyards can bridge this gap, offering enhanced convenience, energy efficiency, and sustainability.”

    Karthik’s professional actions in this sector illustrate the depth of possibilities. A key achievement has been the integration of multiple acquisition product lines into a cohesive system. Rather than isolated functionalities like pool lighting or sanitation, users can enjoy a unified backyard experience. This approach reduces inefficiencies, accelerates product development, and enhances customer satisfaction.

    Karthik has also led the way in developing innovative product roadmaps that incorporate multigenerational planning, guaranteeing prompt response to feedback and alignment with new trends. Compliance, often a bottleneck for innovation, has been proactively addressed, marrying regulatory requirements with strategic goals. By commonizing parts without sacrificing performance, his work has also achieved significant cost efficiencies.

    The economic impact of these advancements is equally impressive. As the luxury pool industry eyes a $12 billion valuation by 2025, the deployment of unified systems stands to deliver substantial returns. For example, an innovative controller can generate up to $1 million annually in revenue, while individual systems like UV and ozone features add approximately $10 million to the bottom line. Enhanced warehouse space utilization and a 20% boost in operational efficiency complement these financial gains.

    Bobe fire and water features, DEL sanitation systems, and the CMP controller and light family are some of Karthik’s outstanding projects in this field. These advancements exemplify digitally controllable systems, seamlessly integrated for superior user experiences. Collectively, his solutions have driven energy savings of up to 40%, setting new standards for sustainability.

    The obstacles that Karthik faced along this journey were no small feat. Tackling unknown product designs without additional development investments required ingenuity and precision. Designing firmware from scratch and improving functionality were critical milestones, showcasing the value of technical expertise in navigating uncharted territory.

    From a strategic perspective, the future of pool and backyard electronics is firmly anchored in IoT and AI-driven ecosystems. “Today’s customer demands more than just automation; they want personalization and predictive capabilities,” shares Karthik. Emerging technologies like edge computing and LoRaWAN are pivotal, in addressing issues such as harsh outdoor conditions and device connectivity.

    Karthik’s proposed framework for a unified IoT ecosystem offers a glimpse into this future. Centralized communication hubs, paired with smart sensors and user-friendly interfaces, enable real-time data analytics, predictive maintenance, and tailored user experiences. For companies, this shift heralds a new era of innovation, where adopting open platforms and standards can catalyze cross-device communication and industry growth.

    Companies that adopt this comprehensive approach will be in a strong position to take the lead as the industry changes. The case for integrating pools and backyards into the broader narrative of smart living is clear. It’s no longer about isolated devices but a system-driven approach that redefines how consumers interact with their outdoor spaces.

    In this light, the story of pool and backyard consumer electronics is not just about technology—it’s about reimagining possibilities. And as this space evolves, Karthik Hosavaranchi Puttaraju stands at the forefront, shaping the blueprint for tomorrow’s backyard living.

    Top 15 Profitable Electronics Business Ideas in India
    With rapid growth in the electronics sector, people are keen to start an electronics business in India. Here are some profitable electronic business ideas.
    StartupTalkyAvantika Bhardwaj

  • Tips To Launching Your Co-working Space

    As an entrepreneur, belonging to a co-working space can be a stepping stone to your growth. A co-working space refers to a place where you meet with other entrepreneurs to work on a project together.

    A co-working space brings together people from different industries. Thus, it increases the chances of creative brainstorming. As such, its popularity has been growing over the years. How do you launch an authentic co-working space in Bangalore?

    Tips for Launching Your Co-working Space in Bangalore

    1. Research
      Do not assume that just by creating supply demand will increase automatically. Some areas in Bangalore do not embrace the idea of working together. Thus, starting a co-working space in such areas may not yield positive results. You should properly research and assess the demand for a co-working space first. Host several events or create a Facebook group and get as many group members as possible. You will then have a platform where you can bring up the idea, and later analyze feedback.
    2. Be precise on your goal
      Most businesses prefer meeting points that are in well appointed environments. This can be quite expensive. Hence, you need to decide how much you will charge based on the ambiance you create. The advantage of such an environment lies in its ability to spark creativity.
      You need to plan if you need it to be an inspiring place, or just a profitable co-working place, or something that offers both. Come up with a budget to understand your expected expenses, or work with a service provider who specializes in creating such spaces. GoFloaters, a coworking space platform that operates in Bangalore, provides extremely affordable spaces on hourly, daily, weekly and monthly plans.
    3. Appropriate location
      In Bangalore, a co-working space is usually in an underutilized, old building. The place should be secure and easily accessible. An old property will help you get a good deal at an affordable cost. The location should also be convenient for all members of the team. It is therefore recommended to go for a place that is easily accessible by public transport.
    4. Provide utilities
      After getting a suitable space, you need to fill it with all the necessary items that members would want. You need to have some essential items, such as tablets, computers, and furniture. Also, you may need a cafeteria or a pantry section. People need an energy boost to think clearly and be more productive.
    5. Get a website
      Today, technology gets incorporated into almost all business activities. You should start a website for your co-working space. It is an opportunity to tap your potential members on the back and talk to them about your idea. Put all the necessary information on the site. Include the pricing, contacts, and membership information.

    Summary

    Coworking spaces in Bangalore provide an incredible service. They allow you to learn from the operation and growth of the groups around you. The above steps can guide you in the right direction if you’re planning on launching your own coworking space in the future.

  • How To Get AdSense Approval | AdSense Approval in 2019

    You have a running blog, with a decent number of visitors. But still not getting the Google AdSense approval to earn even after working too hard on your blog? Then read the whole article, this one is for you only. Before starting, the first thing you need to understand is that blogging is all about patience, creation, and quality. If you have just started the blog, having 5 or 10 posts on it, and expecting a great profit from it, then my friend, you have to wait a lot. Google can either approve an AdSense account in just a few days, or it may take months to get the approval. But if you are still not getting AdSense approval after waiting a lot, then this article here can help you out.

    Reasons of Not Getting AdSense Approval
    Google’s Demands for AdSense Approval
    Eligibility for applying for AdSense
    Conclusion

    Reasons of Not Getting AdSense Approval

    Google’s Conditions

    AdSense Terms & Conditions

    You should read and make sure that your content is not inappropriate in terms of Google. You can check out their list of terms here, where you will also get to know which content niche is allowed to get AdSense approval and which are not. However, if you have selected inappropriate niche, then don’t panic, just mold your niche, and start writing according to their terms from now on.

    Check Your Organic Traffic

    You may be getting high traffic on your website, but it doesn’t really count if it’s coming from social media. Check out how much organic traffic you are getting on your page. Or in simple words, how much visitors you are getting from Google search or other search engines. If the organic traffic is more than 1000 or more in a month, then you can get the AdSense approval.

    Work On The Quality

    Everyone says that if the content quality of your post is good, then you will eventually get higher traffic, a better Google rank, and AdSense approval. But you have to take care of the appearance of your website too. All Google cares about is the visitor’s experience. If the visitor does not like the website, then he/she will press the back button instantly, and Google takes it in a very negative way. So, make your blog look good. If you’re not a very creative person in designing, then hire a freelancer to do it for you.

    Include The Important Pages

    Links to the important pages of StartupTalky

    Pages like About Us, Contact Us, Privacy Policy, Disclaimer Pages, etc. are very important for your blog. Google does not approve blogs without these pages as they have your contact information, information about the blog, what your website is about and what data do you collect from this website, etc. Moreover, place them in a visible area of your blog, it will be good for your blog. If possible, include the link to these pages in the menu bar or footer of the blog.

    Number Of Content Is The Queen

    Content is the king, but the number of posts is the queen in blogging. You have to make sure to have at least 15 to 20 posts on the website, before applying for AdSense. Google will check the number of posts you already have on your blog and judge your website according to them. Also, include at least 450 words in every post.

    Note- If you can build a lot of good backlinks, then there is no problem, the number can be reduced. But if you are a beginner, then you will have to post at least 15 to 20 posts.

    Google’s Demands for AdSense Approval

    • Original and articulate content.
    • Valuable and useful content.
    • The theme of the site should be great looking.
    • Minimum of 18 years of age.
    • The site should comply with the policies of AdSense. Hence, check the terms and conditions.

    Eligibility for applying for AdSense

    • Apply with high level domain.
    • Apply with a new domain.
    • You should be the owner of the domain.
    • The quality of the content should be very good and worthy.
    • The age of the domain owner must be at least 18 years or above. If the domain owner is underage, then the parents or legal guardian can apply using their account.
    • The domain should fulfill the requirements of the AdSense policy .
    • The domain age of operation should be atleast 6 months or more.
    • Check the supported language, as AdSense doesn’t support all language. Hence, before applying make sure to check availability of the primary language which you want in your website.

    Conclusion

    Please be patient if you are new to blogging. Blogging is a never-ending school. You will experience some good things, some amazing things, and some really-really terrible things. But if you do not let it break you at the beginning, then blogging will make you a real fortune.

    If you still not getting your approval, then try this trick. Tell your blogger friend about the traffic on your blog. Ask him/her to let you use his/her ad code which is given by Google. Furthermore, Paste this code to your website. Now the final step is, when your website starts giving good response, then share the profit with your friend. This is a good etiquette to do that. It will be a win-win situation for everyone. Do let us know in the comment, how was this article. And share your story of getting an AdSense approval.

  • MSG91: Helping Companies To Reach Their Consumers Through SMS!

    There was actually a time when the world was going nuts over messages and then there came a time people completely got over it. And just about this time, there was a set of entrepreneurs who were adamant on the insight that text messages will rise to its importance again. With the same insight, MSG91 was founded in 2010 by Pushpendra Agrawal, Shubhendra Agrawal, and Ankita Agrawal.

    Headquartered in Madhya Pradesh, MSG91 works as a communication medium between companies and their customers by providing the former with enterprise messaging solutions. MSG91 provides several tools and add-ons to send bulk SMS other than the web application. All in all, it is designed for small, medium or large-sized businesses.

    Startup Name MSG91
    Headquarter Indore
    Founders Pushpendra Agrawal, Shubhendra Agrawal and Ankita Agrawal
    Sector Enterprise solution
    Founded 2010

    MSG91 – Introduction

    With this effortless service of MSG91, the text messages reach its receivers 9.9 out of 10 times because if anyone operator fails, MSG91 delivers it through another parallel operator. But the common question is “doesn’t every bulk SMS providers do that?” And unlike the obvious, the answer is not really. Normally when one operator fails to deliver a message, most bulk messaging providers procure another operator to send the remaining messages which means that the undelivered messages were never really addressed.

    But here at MSG91, it has a system wherein the receivers of previously undelivered messages also receive the message from other operators. Another important USP of MSG91 is the “Send OTP” service. This service particularly ensures the successful delivery of one-time-passwords (OTPs). And in case the OPT is not delivered, the users are given an option to receive a phone call at a zilch cost to the sender.

    MSG91 also provides its users with a major differentiator called the mCampaign. The mCampaign service gives its users the power to make the most optimum use of customer analytics like segregating the customers, following up, converting leads and make genuine use of each message that is delivered. At MSG91, start-ups get 25,000 messages absolutely free when they first sign up with MSG91. And this is for every month up to six months. All in all, the startup gets to use 1.5 lakh free messages.

    More than 1,000 start-ups have signed up for this service. MSG91 also wishes to give back to the community through selling cost-effective SMS plans to NGOs and has on-boarded their first customer for this initiative namely Prayas Corp, an NGO that works in the field of education and healthcare.

    USP and Innovation

    MSG91 strives hard to make the messaging industry absolutely nonpareil. The team wishes to raise the standards of express SMS services through a robust mechanism and the world’s best reseller panel. Nothing inspires the MSG91 team, Messengers91 more than the prospect of transforming lives and enterprises through determined and dedicated support services mechanism.

    MSG91- Vision & Mission

    The team at MSG91 is on a mission of making the messaging industry absolutely nonpareil. They wish to elevate the standard of express SMS services through the world’s best reseller panel and a robust mechanism. Nothing inspires their Messengers91 more than the prospect of transforming lives and enterprises through their dedication and determination in Support Services.

    MSG91- Founder

    Pushpendra Agrawal of Msg91 came back to his home-town Indore after completing his MBA in Dubai, he thought it made sense to set up his business here. “This is a safe place. Of course, it is home,” he says, adding, “But more than that it is also cost-effective for a first-time entrepreneur. You can hire people on a long-term basis which otherwise in a big city like Bangalore is an expensive proposition.”

    MSg91- The Idea

    MSG91 is a technical tale of three young entrepreneurs, who started an IT firm because they wanted to see the world use the IT industry in right sense, and they had faith in their innovative minds and had the guts to chase their dreams. They wanted to bring about a difference. This tale has, today, completed four years in the industry. And the mantra to the Company’s success is being creative in the hard work that they did over the years.

    Read more: 20 Common Mistakes Entrepreneurs Must Avoid for Startup Success

    When they started four years back, the Indoris were yet to hear government announcements of making their city the IT hub of the state. But these young entrepreneurs were too futuristic to wait for the government to decide their city’s future. They wanted to carve a future of their city with their own hands. And they decided that this is time. The three of them started the company and executed their plans, and today, the Company has a creative force of 50 people.

    MSG91- The Team

    • Pushpendra Agrawal, Founder & CEO- Pushpendra started as a businessman then turned into a student and eventually became a Serial Entrepreneur. Through his series of ventures, he seems to be on a mission to elevate technology for startups and the massive next-generation companies. After MSG91, Puspendra also has co-founded Walkover Web Solutions.
    • Shubhendra Agrawal, Founder – This founder of MSG91 is an absolute Finance man. Ideally a Mathematics freak and an Engineer who cares not very much about academics. He is actually the one who started the company MSG91 by bringing in the first 100 clients.

    The core team has 15 members who are directly involved in supporting customers. Meanwhile, 35 other members are busy in research and development. The company’s clients trust MSG91 to deliver, come what may.

    Read more: 10 Job Interview Questions to Hire the Perfect Candidate

    MSG91- Product and Services

    With MSG91, the SMS reaches its targeted receiver 99 percent of the time. And that’s only because if one operator fails, MSG91 delivers it through another operator.

    Doesn’t every bulk SMS provider do that? Not really. When a message is not delivered by one operator, most bulk messaging providers get another operator to send the remaining messages. This means that those undelivered SMSs are never really addressed.

    But MSG91 has a system where receivers of previously undelivered messages also get the message from other operators.

    Another key unique selling proposition (USP) is MSG91’s Send OTP service. This service specifically ensures the delivery of one-time-passwords (OTPs). And for every OTP that doesn’t get delivered, the users can opt for a phone call at no extra cost to the sender (in lieu of a message).

    Read more: Top 6 Ways ChatBot Can Help You In Business

    MSG91 gives you a major differentiator called the mCampaign. The mCampaign service gives you the power to make optimum use of customer analytics. They help you to segregate your customers, follow up, convert leads – make REAL use of each SMS delivered.

    Start-ups get 50,000 messages absolutely free of cost when they sign up with MSG91. This is for every month up to six months, so a start-up practically gets 3 lakh SMSs to use. More than 1,000 start-ups have signed up for this service. MSG91 also wishes to give back to the community through selling cost-effective SMS plans to NGOs and has recently on-boarded their first customer for this initiative – Prayas Corp, an NGO that works in the field of education and healthcare.

    MSG91- Growth

    • Over 5,000 customers, including major and well-recognized brands like Barista, NTPC, Policy Bazaar, Razorpay, 1MG, Ixigo, Blackbuck, Mahindra, MakeMyTrip, etc
    • A client base over and above 14,300
    • Operational in India and 192 countries worldwide.

    MSG91- Business Model

    MSG91 as a company that should be highly dependent on a competent sales team actually does not have a sales team. That’s for the reason that MSG91 believes in onboarding potential clients by providing excellent post-sales services. India’s leading bulk messaging provider is held together by their team of Support Heroes who are supremely dedicated to educating the users about using bulk messaging to optimally solve their problems. The company’s holistic service module is supposedly their biggest sales pitch.

    MSG91- Acquisition and Mergers

    As a part of their acquisition strategy, MSG91 wants to go global, marking its presence in every corner of the world, while the domestic process has just started with ToSMS acquisition.

    MSG91- Marketing Campaigns

    MSG91 has launched several campaigns to garner publicity and create a high brand recall. They had done a campaign in the past which aimed at automating the communication process for budding startups. Any Indian start-up can avail 10,000 SMSs every month by signing up with this campaign. The SMSs could be claimed against placing MSG91’s start-up logo on their website. The invitation procedure will be processed through the recently launched portal

    Mr. Pushpendra Agrawal, the CEO, MSG91, explained how this initiative came into existence: “I visited many European startups recently. And I envy their work culture. Unlike Indian startups, western startups employ the energy of their majority workforce in ideation. The processes that can be automated are automated right from the outset. Human intervention is limited to monitoring. Rest energy goes into conceptualizing new ideas. That’s where they are a step ahead.”

    Read more: Greatest Marketing Campaign by Mercedes Benz

    Mr. Pushpendra Agrawal, CEO, MSG91, explains how this initiative came into existence: “I visited many European startups recently. And I envy their work culture. Unlike Indian startups, western startups employ the energy of their majority workforce in ideation. The processes that can be automated are automated right from outset. Human intervention is limited to monitoring. Rest energy goes in conceptualising new ideas. That’s where they are a step ahead.”

    MSG91- Competitors

    When we talk about companies that are operating in the same segment as MSG91, there are a few namely Gupshup, Route SMS, Solutions Infini. But again, all these companies have a very different model and base concept. But all in all, all these companies are contributing their bit in improving the business flow by providing optimal text message services.

    MSG91- Growth & Future Plans

    When asked about the plans ahead, MSG91 co-founder Pushpendra Agrawal added, “We have always been a company that focusses more on ease-of-use. We are focusing on better UX, better UI, better on-boarding. So the future plans are on the same line of thought; trying to make integrating SMS easy in various software, CRM, ERPs. Basically, making SMS more easy-to-use.”

    MSG91- Founder’s Advice

    Pushpendra Agarwal

    Mr. Pushpendra Agrawal, CEO of the company, asked his co-workers to become an art fanatic even while coding. He said, “Every Walker must be a great designer. I want everyone to be a great artist. Whatever you may do, just try to find artistic satisfaction in it. That’s important. And that is how you’ll grow, we’ll grow.”

    MSG91 has many known startups like Ladooo and 24×7table that are already using their services to deliver one-time passwords. Various other startups use SMS as an information tool by delivering OTPs, booking details, product delivery confirmation, and other confirmations. The initiative has a clear mission of adding 5,000 startups in the first month. Almost 500 startups including the vigorously growing ones, like Quickveggies, pressplay, home triangle, ixigo, and workxmate are also connected with them.