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  • Resolving Integration Challenges: Ensuring Connectivity Between OpenText™ Exstream and JBOSS

    For a business, tool and platform integration is the essence of an organization’s success. OpenText™ Exstream is a robust customer communication management platform used in the most intricate IT environments to optimize processes. Yet, when it comes to the issue of connecting OpenText™ Exstream to application servers like JBOSS, organizations usually face significant challenges. Based on insights from Renuka Kulkarni, a specialist in enterprise architecture and customer communication systems who has successfully navigated these challenges, this article will look into the technical integration issues.

    The server had been migrated from WebLogic to JBOSS, and establishing secure connectivity via HTTPS became a primary hurdle. The system initially failed to work on the HTTPS protocol, threatening compliance with enterprise architecture standards and potentially exposing the organization to penalties for unsecured operations. Through determined troubleshooting and collaboration with the JBOSS team, the issue was resolved. This ensured that the code produced by Exstream met stringent security requirements to provide a firm ground for robust and secure operations.

    Kulkarni addressed not only the short-term connectivity problem but also provided security for future risks. In other words, Kulkarni showed acuteness to critical integration issues with her precision work.

    The healthcare project was an example of how integration issues can be easily handled. Because of the very close coordination that Kulkarni maintained with the JBOSS and OpenText™ teams, the smooth connection was enabled, allowing Exstream to run effectively and safely. Configuring SSL certificates and issues related to certificate were critical issues for enabling HTTPS connectivity. Further, Kulkarni’s work ensured the security protocols’ compliance, preventing potential downtime and avoiding major penalties.

    The significance of her efforts is that they had not only achieved technical success but had also met the immediate needs of the project by laying down groundwork for future integrations, thus increasing system dependability and efficiency.

    The system’s stability under load was yet another layer of complexity in ensuring connectivity. During load testing, latency also occurred as a result of resource contention in JMS queues. Further processes took more time to be processed and eventually lost the message. Kulkarni and her team innovated by developing reprocessing scripts that monitored for the stuck processes and rerouted failed tasks back to the queue for reprocessing so that it would not generate document failures. Operations became uninterrupted. This helped her significantly enhance the reliability of the system and prove that she could predict and mitigate issues before they occurred.

    Kulkarni has a rich experience with integration challenges, especially within the government and healthcare domains Those projects called for intense attention to the system architecture and security protocols, and both projects solidified her reputation as a professional with a very good grasp of the domain.

    Kulkarni believes that the adoption of newer technologies is a challenging but necessary step for business innovation and efficiency. The transition to JBOSS was a steep learning curve for her team, as it required deep understanding of new tools and architectures. Although the transition was challenging, it did deliver measurable improvements in system performance and reliability. Her experience highlights the need for perseverance and collaboration in overcoming integration challenges.

    As she looks to the future, Kulkarni emphasizes how important it is for companies to embrace safe, scalable, and effective technologies. She says that these developments not only improve operational results but also give technical teams excellent learning opportunities, which promotes job satisfaction and advancement.

    The successful integration of OpenText™ Exstream with JBOSS is a testament to the importance of addressing both technical and organizational challenges during transitions to newer systems. Renuka Kulkarni’s expertise and determination played a pivotal role in resolving complex issues, ensuring a secure and efficient operational framework.

    Reflecting on her journey, she remarks, “Every challenge is an opportunity to innovate. With the right approach and collaboration, even the most daunting tasks can lead to transformative outcomes.”


    Top 5 Most common types of data integration methods
    Data integration compiles massive amounts of data to help data managers analyze it but how does it work and what are the most common Data Integration methods?


  • Cisco 300-115 Exam: Reasons to Pass and How to Succeed in it through Using Exam Dumps

    Introduction

    Are you going to take the Cisco 300-115 SWITCH exam in the nearest future? Or just thinking whether it is worth passing? Having an idea of getting a Cisco certification but don’t know how to become a certified professional? Wanting to know about the certification program update?

    This article will answer all these questions and equip you with the top material to use in your prep process for 300-115 exam. So, let’s start!

    What Should You Know about the Cisco 300-115 Test

    Exam 300-115 leads to getting the CCDP and CCNP R&S certifications and targets the candidates who wish to demonstrate and prove their switching knowledge and skills. The test seeks to validate their ability to plan, configure, and verify the execution of advanced switching solutions. These are the solutions that utilize Cisco’s Enterprise Campus Architecture.

    To earn the CCNP R&S credential, candidates must already have a CCNA R&S or any CCIE certification and apart from taking 300-115 test and sit for two other assessments, which are 300-101 and 300-135. To achieve the CCDP badge, you must pass 300-101, and 300-120 Cisco tests, along with 300-115 exam. Also, earning this certification needs some prerequisites: a candidate should be previously certified with CCDA and CCNA R&S, or CCDA and CCNP R&S, or any valid Cisco CCIE/CCDE certification.

    300-115 Exam Details

    The Cisco 300-115 test includes 45-55 questions that you need to complete within two hours. The exam questions will have formats like fill-in-the-blank, multiple-choice, simulation, testlet, drag-and-drop, and simlet. You can learn more about these types on the Cisco website. Also, every exam taker should schedule his/her test on the Pearson VUE website and pay a $300 fee.

    Reasons to Pass the Cisco 300-115 Exam

    Passing any exam brings excitement and a feeling of satisfaction. Still, you never know your result in advance, that’s why it takes hard work and a deliberate focus to prepare for any assessment, and 300-115 exam is not an exception. Besides the excitement and satisfaction, it brings, let’s see some other reasons of taking Cisco CCNP Enterprise SWITCH 300-115 Exam Dumps.

    1. Prepares you for the next phase of your professional life

    Professionals take and pass exams to help them achieve certain goals. These are goals like earning a certification and finding a job. After passing the Cisco 300-115 exam, you’ll be moving to the next step of taking the last test of the series and then earn your CCNP R&S or CCDP credential. This is crucial for every professional who wishes to successfully build their IT career by advancing their skills.

    1. You become valuable with a Cisco certification

    Passing the Cisco exam 300-115 is one of the critical ways to satisfy the requirements of the professional certifications related to it. With the badge from Cisco you show your future employers that you are a qualified professional in the chosen domain and able to complete your daily tasks efficiently and effectively. In addition, being a certified professional, you enhance your chances of being noticed.

    1. Passing the exam validates your grasp of the tested skills and knowledge

    The Cisco SWITCH exam validates your knowledge of specific switching technologies. By passing it, you show that you are a competent worker with proved switching skills. It also proves that you are a hard-working and ambitious employee who devotes his/her time to update the skills and knowledge required in the sphere you are working in and going to build a successful career. Moreover, in your company, you will be a candidate number one for career promotion.

    1. It enhances your chances of securing a good IT job

    Cisco is a reputable company in IT and a leader in routing and switching. Since 300-115 exam leads to getting CCNP R&S or CCDP credentials your chances of being picked during such recruitments are increased. You won’t have to struggle to go through job interviews since your skills will speak for you. The positions you can apply for include Cisco Network Engineer, Network Design Engineer, Senior Analyst, etc.

    1. Attractive pay

    As a professional in switching technologies, you’ll be better placed to earn a salary that’s attractive. As long as you’ve demonstrated your skills by passing exam 300-115, employers won’t have a problem paying you well. PayScale gives $94,000 as the annual average pay for certified network engineers.

    How to Effectively prepare for the Cisco 300-115 test?

    Making the best out of your preparation enables you to confidently take and pass your test. This is achievable through exam materials that ensure you take an in-depth look into 300-115 exam topics. You’ll need resources like instructor-led courses, online courses, and study guides to help you master the needed exam concepts.

    You’ll also need resources that will ensure your progress in the topics and test readiness is clear to you. This is where the Cisco 300-115 exam dumps come in. These test prep materials available online have been designed to help candidates go through exam prep successfully and pass their exam on their first try. You can download these dumps from ExamSnap website, for instance.

    On this online platform, you can download free and updated dumps with questions and answers that have been uploaded at ExamSnap by the recent exam takers. If you want to get even more for your preparation you can buy a Premium Bundle for $39,97, which includes the verified questions and answers as well as study guides and video courses combined in one file.

    Since the files are provided in the vce format, you can practice them with the help of the VCE Player. This modern tool gives you the feeling of taking the real exam making you feel confident yourself while tackling the real exam questions. Use this great prep material to ace 300-115 exam on your first trial.

    The Details of the Cisco Forthcoming Updates

    If you’re planning to sit for the SWITCH exam, you should take and pass it before February 24th, 2020,as after this date it will be retired. The thing is that Cisco is going to update its Certification program to equip candidates with the relevant skills and knowledge needed in the IT market. So, the CCNP R&S and CCDP credentials are going to be replaced by the new CCNP Enterprise certification. Exams will be retired and replaced as well. To know more about the upcoming changes, visit the Cisco official website and note, that you still have time to pass 300-115 exam.

    Conclusion

    When your test prep is on the right track, you can be sure to pass your exam. Thus, preparing for your 300-115 exam with exam dumps by ExamSnap can be useful to get a trial test, find out your strengths and weaknesses and reduce stress while having a real assessment. This will make you closer to the CCNP R&S or CCDP credential, add you value in professional and personal levels, as well as bring you a number of benefits that you can already enjoy. Wish you success!

  • Interview Questions and Answers for All Job Seekers & Employers

    In order to hire an employee, every company conducts a screening process to test the ability of that person. Interviewers, however, ask a few basic and common interview questions to test the knowledge of the candidate. These questions may be technical or non-technical and seem difficult to answer, but there are a few hacks to answer these as most experts ask similar questions.

    Well, when you go for a job interview you are always on the edge and it doesn’t matter how many job interviews you have taken previously, as every job interview is different from the previous one. However, it is very important to take a deep breath and find the perfect formula to crack the job interview and impress the interviewer with your skills and witty remarks.

    Furthermore, it is easy to say, but highly difficult to achieve as in the pressure of getting the job, nine out of ten interviewees surrender to the mincing pressure and do some stupid mistake. Well, that’s okay as we all are human and that’s bound to happen, so don’t freak out as we have dynamic tips for the interview to grab your dream job.

    Important Interview Questions and Answers for Job Seekers
    Interview Questions for Employer to Select Best From the Rest
    Real Story of Technical Interview in Big Companies for Job Seekers
    Myths and Misconceptions of Technical Interviews
    Tips to Crack Corporate Interviews

    Important Interview Questions and Answers for Job Seekers

    Tell Me About Yourself

    This is the first question that every interviewer asks in order to check the communication skills and the usage of grammar in a candidate. This question contains three chunks where the candidate should first introduce himself, then talk about his projects and finally their areas of interest. This basically defines the way of speaking and the interviewer gets an idea about the candidate depending on this introduction.

    Why Do We Hire You?

    One of the important interview questions and answers is this. This question decides the knowledge about the individual’s role in the company. This is the most common question that every interviewer asks. While answering a question like this one should look confident and maintain stability while speaking. The candidate should react in a positive manner highlighting the role to be done in the specific company.

    What Are Your Strengths and Weakness?

    The interviewer wants to know about the interest of the candidate in the work. Depending on the answer given they will form an opinion in their mind. While answering these questions people should not only talk about their strengths and weaknesses but also need to elaborate the situation with an example that they have experienced in their lives, so that the interviewer is able to estimate the situation exactly.

    Where Do You Want to See Yourself in the Next Few Years?

    This one is the most deferential interview question that the interviewer wants to hear an answer for. While answering this, the candidate should be careful not to speak hurriedly and the answer should be elaborate and out-of-the-box. People should answer in such a way that the interviewer gets impressed but not tired or dissatisfied listening to the answer. Always try to answer positively to impress.

    How About Managing Work Under Pressure?

    The interviewer asks this question in order to test the patience and interest in working for extra hours. While answering this type of questions candidates should not create a negative impact by random answers. They should only talk about possible situations and not drive his mind another way that could harm the success of the candidate. This should be kept in mind in terms of this type of question.

    Do You Prefer to Work in a Group or Single?

    This defines the nature of the work for which an individual is being hired. While answering this question the interviewee should keep in mind that the answer should be in a positive manner whether it is single or group. If the answer is group work they have to hype themselves in front of the interviewer so that it may help in their selections for the projects of the company.

    How Do You Measure Your Work Performance?

    This defines the individual’s view about the work that they are being selected for. The main motto of the interviewer is to test the knowledge about the work and views on the experience of the work. This should be answered diplomatically with modesty in order for better results of placement.

    Elaborate Your Last Role in a Company

    This answer defines the interest level and work nature of the person sitting for the interview. The answer should be positive and include all the key responsible areas of the previous job profile.  While elaborating on the last role people need to be careful about the pitfalls they experienced and should not repeat them.

    Do You Have Any Experience?

    The answer to this question should be too straight and sharp. This answer should not be made clumsy and should be honest and straight. The candidate needs to be very frank while giving the answer as this would decide a better position for the current job offer.

    Do You Mind Working Extra Hours?

    While answering this question the candidate should honestly answer whether they are able to or not. This can simply be defined by the type of work they get to do.

    Not only these but there are many other questions that may be asked during an interview. The vital keys are to stay calm, composed, focused and think before answering any question. However, a thorough understanding of the above answers would definitely lead to success.

    Interview Questions for Employer to Select Best From the Rest

    Do you have a vacant job position at your office and looking to hire a suitable candidate for the post? We know you are looking for the best candidate who fits the position perfectly, but the question that trouble most recruiters are – how to find that elusive perfect candidate? What should be the set of interview questions that will help you to find the best candidate?

    Interviews can be hard-hitting tasks, for people sitting at both ends of the table. A job seeker prepares for days together for his big interview day while on the other hand, recruiters put in lots of effort to prepare questionnaires that can test a candidate’s eligibility, abilities, potential and experiences. As an interview is a final stage in the recruitment process, the interviewer needs to be very careful while selecting ‘the one.’

    If you are looking for the ideal questions that would be helpful in screening the candidates and filtering the ineligible ones from the eligible ones, then look no further –

    Here are some ideal interview questions which will help you to hire the perfect candidate for your vacant job position:

    Can You Please Briefly Discuss Your Resume?

    Let’s be honest here. Nobody likes to go through multiple resumes thoroughly before taking an interview. Just a glance, that’s it! So asking the candidate about discussing the resume can be a good way to know about their achievements as well as see whether he/she is able to effectively communicate those achievements in a crisp and concise manner.

    Generally, candidates go on describing their college-level achievements, projects or grades. Be careful to weed out candidates who only keep on stressing about their degrees rather than the skills learnt. Remember, their skills are going to add value to the role, not their degrees.

    A good answer is one that effectively demonstrates the accomplishments that could be relevant to the job position. It should be well-balanced and succinct while highlighting other aspects of the candidate’s profile such as hobbies, extra-curricular and career goals so as to explain how he/she could add value to the job requirement. Additionally, the body language of the candidate can be an important yardstick to measure his/her suitability for the post.

    What Can You Offer Us That Someone Else Can’t?

    This question can help to check the confidence level of the candidates as well as to see their ability to present their skills set in a unique or different manner. Who are we kidding with? We all know, good candidates more or less have a similar level of skills and qualifications. So what sets them apart is their way of presenting those similar skills in a different manner.

    Be aware of candidates who unnecessarily brag about qualities that make them no different from the queue of candidates waiting outside the room. A candidate who replies with a clichéd one-liner like ‘I am hardworking, talented and persistent without supporting it with valid examples, is not someone you are looking for.

    A good answer is one where the candidate is not boastful in his/her approach but still exhibits a remarkable level of confidence.  It should also highlight special qualities along with examples that add a few extra bucks to their profile.

    Why Are You Interested in Working With Us?

    This is an ideal question to separate the candidates willing to put in efforts towards the post and those who are seeking a job without any serious commitments in mind.  This will help you to not only identify candidates fit for the job position but also grasp their understanding of the company’s motto, work ethics, etc.

    You will meet candidates who will reply with answers like ‘I was looking for a job and I saw your job post’ and others who would reply ‘I want to put my skills into practice and use my experience as a springboard for my career to flourish.’ Now you know who to hire?

    A good answer is one that not only shows the willingness of the candidate to invest his/her time and energy towards the work but also the ability to implement the workplace experience and observations into future use. The candidate should also demonstrate a good knowledge about the company which reflects his genuine interest in the post.

    What Are Your Strengths and Weaknesses?

    Knowing the strengths of the candidate will help you determine his/her suitability towards the job requirements and also let you know what he/she can bring on to the table for that specific job. For example, if you are want to hire someone for the post of analyst then you will definitely lookout for a candidate who has good analytical skills, but if he has good communication skills as well then it is an added benefit to the team.

    Talking about the weaknesses will demonstrate their areas of improvement. Make sure that the weaknesses mentioned, do not cause a major hindrance to the work capacity of the candidate. Suppose someone says they are not very punctual, has temper issues and is a bad listener; that’s a red signal. But be clear about the fact that everyone has some kind of weaknesses to be a little easy on that.

    An ideal candidate should showcase strengths that closely match the job requirements by validating them with proper examples and should have weaknesses that should not hamper the work. Not only this, he/she should show a willingness to learn from their flaws and work towards improving them.

    Tell Me About a Time You Made a Mistake

    This question will enable you to check the candidate’s experience at handling negative situations and turning around a bad decision. Don’t limit the question to the professional front only; let the candidate divulge a little beyond that and allow him to talk about a mistake on the personal front too.

    Keep an eye on candidates who easily pass the blame on to others and take no responsibility for their actions. We are all humans and making mistakes is a natural tendency. It is impossible to find someone who has never committed any mistake in his/her life. If you come across any such candidate, be sure that the candidate is just trying to conceal the flaws.

    Acceptance and willingness to learn from a mistake is the first step in this answer. A good answer to this question should be demonstrated with a high level of confidence along with highlighting the lessons learnt from the mistake and the role it played in shaping future actions.

    Where Do You See Yourself 5 or 10 Years Down the Line?

    This Interview questions will give you an insight into the candidate’s long-term goals in life as well as how long is they are planning to work for this company. This will also help you figure out the candidate’s interests and if those can be aligned with the company’s job requirements.

    A hasty answer with no long or short term goals reflects that the candidate does not value the job position that he is being interviewed for. Steer clear from such candidates!

    A good answer presents an outline of career goals, career improvement plans while showing considerable interest in the current job position. Candidates who exhibit high levels of honesty in their answers and discuss not only career goals but life goals as well, do deserve bonus points, don’t they?

    Tell Me How You Handled a Difficult Situation at Your Job

    This Interview questions would enable you to ascertain a candidate’s maturity level and efficiency at handling difficult situations. This way you can foresee how the candidate can handle such situations (if they arise) in the future.

    You should be quick to filter out candidates who give generalized answers like ‘I have faced many difficult situations in life but with my dedication and intelligence I managed to come out of it easily.’

    A good answer to this Interview Questions should display the problem-solving skills and thinking abilities of the candidate backed up with an example of a tough situation he /she faced and what techniques he /she employed to solve the problem. It should showcase his/her efficiency to deal with pressure without affecting productivity at work.

    What Motivates You?

    This Interview Questions will enable you to see what pushes the candidate to perform and if he is moving ahead on the right track according to his/her motivations or not. Secondly, it will also reflect upon his/her values as well, as motivation is something which comes from within, it is not acquired. It is easy to filter out candidates who give vague or unproductive answers. There should be traces of honesty and a factor that actually motivates them to work towards their goals. A good answer should be straightforward in approach followed by examples where the candidate explains about achieving something difficult in the past and what motivated him/her to do that.

    What Is Your Idea of an Ideal Week, Personally and Professionally?

    This interview question will enable you to see how the candidate maintains his work-life balance. Meanwhile, you can also get to know whether the candidate is comfortable with working at an odd times (if the need ever arises).

    Some candidates would just say that they would go with the flow and do things that come their way. Well, that’s not bad but having a schedule for the week would be excellent. It would be nice to hear someone say that, they have prioritized some important tasks in the office for the first three days; next, they would complete some more tasks along with finishing off a book they have been reading since long and finally planning to take a trip out of the city over the weekend.

    A good answer is one that presents a map of things to do category wise, putting high priority tasks first on the schedule. This will help you to understand the priorities and productivity level of the candidate.

    How Do You Think We Can Incorporate New Technological Innovations in Our Work?

    This interview question will help you identify the candidate who has strong knowledge with the current developments as well as is willing to adapt to new changes. Not only this, his idea to incorporate new developments into work will demonstrate his creative thinking ability.

    Just mere knowledge of current developments in the technological field is not enough; the candidate should have creative ideas regarding their implementation into the work area too. This shows that the candidate is updated regarding his field and has a keen interest in work too.

    A good answer should demonstrate a willingness to adapt to push new boundaries in the innovation section and incorporate those into work. He /she should acknowledge the fact that the working style is changing every day and needs the incorporation of new ideas and developments regularly to be updated.

    Real Story of Technical Interview in Big Companies for Job Seekers

    The IT sector is blooming very rapidly over the globe, and it’s the only sector that is offering the highest job opportunities. So, every person is trying to crack the job position in some big technology-based company to survive this unbalanced economic environment. If you are trying to get a job in some leading tech companies like Google, Yahoo, Apple, then my friend you need to prepare hard for the interview. The big tech companies hire candidates only on the basis of the interview and your performance. If you are thinking that Extracurricular activities matter, then you are in big delusion and need to face harsh reality immediately to survive in this world of big tech sharks. Some Tips to crack technical Interview is discussed below.

    The interview is a parameter to select a candidate, but how can you judge the ability of a person in a half-hour interview. To be honest it’s impossible to do so. I have seen many web developers saying that they got rejected from numerous big companies in spite of performing best in the interview. So today we are trying to handle the very important question, that why big tech companies reject you after performing perfectly in the interview and if what you have given in the interview is not sufficient, then what is sufficient? Today we will handle some myths and misconceptions related to the technology companies interviews and tips to crack technical interview.

    Myths and Misconceptions of Technical Interviews

    Good GPA

    If you have a good GPA and degree from a well-reputed university, it’s no guarantee of a job in the big company. Many people complained that after showing their GPA and degree in the interview, they still didn’t get the job. Well, you see there are many reasons behind it. Sometimes companies only require a programmer to solve basic issues and you are more capable than that, and if they hire you, they need to pay higher wages. So they drop you and hire someone with less qualification.

    Having Experience

    Experience matters, but in some cases, it doesn’t matter. If a company is looking to hire a fresher with innovative ideas in less salary, then your years of experience fails in such a case. So don’t blame yourself, if you got rejected despite having years of experience.

    Your Citizenship

    Yes, your nationality plays a vital role in hiring you. The companies normally avoid hiring outsiders, as they need to pay the higher rates and pay for their visa fees. Big companies sometimes take the risk and hire people from outside the country, but new startups can’t afford to pay such paper fees.

    Lack of Tech Competency

    After the interview, if you feel good and your interviewer seems polite and yet you get rejected, this is the question that trouble many job seekers. But dear understand one thing here, if your interview taker seems polite, it’s because he is trained to do so. They will never tell you, your weak points. You have to self-evaluate your performance and dwell on whether are really compatible with the tech world or not.

    These are a few questions that run through every candidate’s mind, who get rejected from big tech companies and tries to gather his broken dreams. Dear, don’t get disheartened after a few rejections, as I have already explained a few reasons and misconceptions that make you fail. So, gather up your confidence again and read some tips, that will help you to crack the big tech companies’ hard wall.

    Tips to Crack Corporate Interviews

    Gather Information

    Being informative and having the correct information about the working style of the company is highly important. Although this shows the interviewer your first-hand skills and that also shows how serious you are about the job. This will turn out a major plus point for you to answer interview questions as you already know the company operations, so you know beforehand for what you are signing for? The different sources are available on the internet from where you can get interesting information about the company. Like, LinkedIn is a highly appropriate tool to understand the company profile and all the latest news about the company.

    Get Familiar With the Interviewer

    After getting the information about the company, take some notes on the person who will be conducting your interview. For that, you can use LinkedIn, Twitter and Facebook to take look at the personal and professional interests of the person. This will help you to calm down your nerves before going for the interview and give you the confidence to crack the interview.

    Be a Good Listener

    You need to be a good listener and carefully listen to every word of the interviewer. Don’t get excited and start blabbing about yourself. First and foremost listen to the interviewer and after processing the information, answer the question. So, listening is a key element, but it doesn’t mean that you should sit like a dumb and doesn’t speak at all. Look like you are listening to the conversation very carefully, and making some gestures, like the head nod or any hand moment. This will make the conversation productive and the interviewer feels like you are actively participating in the conversation.

    Find the Common Interest

    Try to change the conversation and make it more personal by finding a common interest. For example, ask questions about pictures you see in their office. “Is that your son? Nice. I have two kids myself.” The most commonly asked question is “so why do you want to work for us?” and your reply must be like this, “Well, I’ve worked with many companies but working here gives me the perfect platform to showcase and enhance my skill set. Moreover, I look forward to working in this kind of environment where employees are treated well. I can work with any company but I see another level of job satisfaction here.

    Punctuality

    Show up late for a job interview, and you tell employers a lot about your personality and work ethic. Being late for your scheduled interview can be an indication that you don’t pay attention to important details. It proves that you do not value others’ time. A lack of punctuality smacks of disrespect. That’s the last impression you want to leave interviewers with. Plan to arrive on the scene about 10-15 minutes before the interview. When you walk in, let whoever greets you know that you are a few minutes early. Arriving a tad early and acknowledging that you are early is a great way to stand out to employers for the right reasons. Being punctual on the interview automatically scores you one plus point and the manager will get to know the punctual skills.

    The Dress Is Your Address

    Because you’ve already researched the company, you should have a sense of the workplace and what level of formality is appropriate. Look at photos on their social media sites to get a sense of what people wear at the office. Dark jeans or slacks and a button-down shirt or polo can be worn with any closed-toe shoes that are neat and clean. For a business casual environment, you’ll need to dress up a bit more. Ideal for women, this could mean, Black or navy dress pants or a pencil skirt with a button-down shirt and cardigan or jacket followed with a pair of flats or heels are appropriate. For men, this could mean, Black or navy dress slacks with a belt, button-down shirt and tie with a blazer is optional following oxfords or loafers. It is very important to dress appropriately for the job interview and make a clean impression.

    These are a few interesting tips for the interview to grab your dream job to work in an absolute environment that can boost your job satisfaction. You might already know a few of the above-mentioned tips, but they are highly important as they always work to get the job. As they say, the old method is always tested and safe, so use these methods and I bet you will surely get your dream job.

    Conclusion

    So, these were some of the toughest interview questions that can be asked in a job interview. We hope these help you to get your ideal catch for the desired job position! Do let us know if you implemented any of the above into your questionnaire and if that helped you to select the perfect candidate.

    FAQs

    What are some Interview Tips to learn?

    Some of the tips that one should follow is research about the company, learn about common interview questions, keep a positive attitude, be on time and create a pleasant impression.

    What are the 2 best questions to ask in an interview?

    Ask about the role that you came for in the interview and ask about the team that you need to collab with.

    How do you end an interview?

    Ask if there is something you are not clear about, add other information regarding yourself, if you feel its needed and be vocal about your interest in the position.

  • Zilli’s – Zero Preservative Dehydrated Vegetable Powders

    India is the world’s largest producer of fruits and vegetables, with barely 10% penetration into the food processing industry. Thus, resulting in a lot of wastage of the fresh produce every single year. Besides, the farmers also struggle to get reasonable prices for their produce. Many times, due to lack of visibility and access to the right market, they either have to sell their produce at throwaway prices or simply just let it rot in the open. Hence, there is need for more and more startups venturing into the food processing sector.

    Hyderabad based Zilli’s (formerly Kitchen D’lite)  is a startup that has made a move in this direction. The startup is manufacturing dehydrated vegetable powders, thus not only reducing waste of vegetables by increasing its shelf life, but also making cooking easy and dishes interesting.

    Startup Name Zilli’s(formerly Kitchen D’lite)
    Headquarter Hyderabad
    Sector FMCG
    Founders Anubhav Bhatnagar
    Founded May 2018
    Parent Organization M/S BNB Foods

    About Kitchen D’lite and How it Works
    Dehydrated Vegetables Market
    Founders of Kitchen D’lite and team
    How was Kitchen D’lite Started
    Kitchen D’lite – Name, Tagline and Logo
    Kitchen D’lite – Business Model and Revenue Model
    Kitchen D’lite – User Acquisition
    Kitchen D’lite – Startup Challenges
    Kitchen D’lite – Funding and Investors
    Kitchen D’lite – Future Plans

    About Kitchen D’lite and How it Works

    Zilli’s (formerly Kitchen D’lite)  is a Hyderabad based startup that is into the food processing sector. The company deals in dehydrated vegetable powders and blends. Their products are made using fresh vegetables while ensuring that all the goodness of fresh vegetables remains intact. These products can be used in everyday cooking as a direct replacement for fresh vegetables.

    Onion and garlic are staple ingredients in almost every recipe. But, peeling and chopping of onion and garlic could be a tiresome and time-consuming process. Lest, the onion tears, and the smelly hands. Similar is the case for all other vegetables. In addition, with the change in lifestyle and the busy schedules, there is a dire need for solutions that make cooking faster while also taking care of the health requirements. Zilli’s dehydrated powders attempt to make cooking easier and faster for the Indian homes. These products are especially very useful when making curries, gravies, soups, dips, frying batters, in baking, smoothies, and juices.

    Zilli’s has collaborated with manufacturers who get their supply of raw materials directly from the farmers, thus eliminating the middlemen in the supply chain. This in turn empowers the farmers to get access to the end market and demand competitive prices for their produce.

    Zilli’s vegetable powders can be used in varied ways

    • Bake into loaves of bread and vegetables
    • Blend into sauces, green juices and smoothies
    • Shake them into vegetable juices, and salad dressings
    • Sprinkle onto salads, eggs, roasted vegetables, pasta etc
    • Stir into dips, soups, sauces, curries, gravies, casseroles, and stews

    The products Zilli’s Offers are-

    • Garlic Powder
    • Red onion Powder
    • Tomato Powder
    • Ginger Powder
    • Green Chilly Powder
    • Tamarind Powder

    Zilli’s also has two blends in its product catalog

    1. Kolkata Jhal Muri (Murmura/Puffed Rice) Masala– Jhal Muri is a staple snack in the eastern part of the country, specifically in West Bengal. It’s murmura/puffed rice with chopped onions, green chilies, coriander leaves, coconut, peanuts mixed in a very small quantity of mustard oil, and blended with the goodness of spices which makes it a very tasty and healthy snack.

    2. Lemon Tea Masala– This Blend was launched with the idea to give that instant energy boost and freshness to ones’ body and mind. All you have to do is add a teaspoon of this masala to your freshly brewed tea (sugar/honey optional), and the tangy, salty lemon tea is ready to give that instant dose of energy.

    The USPs of Zilli’s are:

    • 100% Natural
    • 100% Pure
    • Vegan
    • No Preservatives
    • No added flavors
    • Gluten-Free
    • Shelf life of 12 to 18 months
    • Premium Export Quality
    • Ready-to-use

    We have never compromised on the quality of our products and our packaging, and that showed in the positive feedback that we were receiving from our customers.

    Relevant Read: Spoonshot – Leveraging Artificial Intelligence To Predict Food Trends

    Dehydrated Vegetables Market

    The global market for dehydrated vegetables registered the revenue worth US$ 54,241.9M in 2017, which is likely to exceed US$ 90,636.0M by the end of 2028.

    Future Market Insights expects the dehydrated vegetable market to observe stable growth at a promising CAGR of 4.8% over the 10-year assessment period, 2018-2028. While dehydrated vegetables within developed regions such as North America and Europe have been consistently registering significant consumption volumes, those within the emerging economies have moderate growth. However, the forecast period is expected to experience attractive growth rates in the case of developing countries due to growing awareness among consumers and increasing demand for dehydrated vegetables from households.

    There has been a drastic change in lifestyle, and people are becoming busier than ever. They are consistently looking for options that save their time and makes their life easier while not compromising on their health. In a scenario like this, there is immense potential for Zilli’s products. We want to tap on this opportunity and make our brand a household name – says Anubhav

    Founders of Kitchen D’lite and team

    Anubhav Bhatnagar is the Founder of Kitchen D’lite. He is an XLRI alumnus and a first-generation entrepreneur with 6+ years of experience in Business Development. Like every other freshly graduated IT engineer, he started his career as a Software Engineer with Virtusa Consultancy Services Pvt Ltd. But that never gave him any satisfaction; hence, he started selling Lassi part-time. With learnings from his lassi shop, he started his new venture Sweetfrost.in with his friend that dealt in online delivery of cakes and gifts in Hyderabad and in 6 months of time, expanded his venture to cities of Bhopal, Delhi, Noida, Gurgaon, and Indore.

    Realizing that scalability and profitability was an issue and both the partners being involved only part-time, he moved out of this to start something full-time. Being the experimental entrepreneur that he was, he ventured into SMSGrid.com that provided Bulk SMS and Digital Marketing services to customers. The start-up was growing aggressively, but the fall-out between the partners caused his exit. With little savings that he was left with, he started Kitchen D’lite in the summer of May 2018, and there has been no looking back ever since.

    How was Kitchen D’lite Started

    The idea for Kitchen D’lite got initiated right from Anubhav’s kitchen. While Anubhav loved cooking,  he found the process of chopping onions and peeling garlic quite boring and time consuming.

    I love cooking and often cook at home. One such day I was making lunch for my wife and me, I was preparing a curry which required a good quantity of onions and garlic. Now while onions and garlic add a lot of flavor to the curries and like a lot of homes, these are the two staple ingredients in my kitchen; but the process of chopping onions and peeling garlic is not a very pleasant experience.

    Anubhav  got curious to understand if such an experience is unique to his own self or if its an everyone’s problem. Initially, Anubhav spoke to people immediately next to him- his wife, mother, mother-in-law, and a couple of his friends to understand their experiences in the kitchen. As he realized that all of them had a similar experience, Anubhav started researching over the internet on possible solutions. One of the alternatives available in the market is garlic and onion paste by numerous brands. However, there is extensive use of preservatives in these products to increase their shelf life. This adulteration makes these products an unsustainable idea in the increasingly health-conscious society.

    Anubhav further delved into the research, and finally, he came across food processing that keeps the natural essence of the products intact with no use of preservatives. With further studies, he acquainted himself with the concept of dehydration of food products and its innumerable benefits.

    Anubhav to better understand the concept of dehydration of food, started experimenting at home using a microwave oven. Though he had multiple failed attempts, finally, he was able to successfully dehydrate garlic and onion and powder them. On trying them on his home cooked curries, Anubhav found that the results were amazing and the curries tasted even better with the powdered garlic and onion.

    The first persons to validate the product were Anubhav’s own family members. Anubhav sent home-made samples to his parents, in-laws, and friends, and the feedback was positive! This made Anubhav to formally initiate the journey of Kitchen D’lite. The initial products offered by Kitchen D’lite were red onion powder and garlic powder.

    Relevant Read: Lo! Foods – An Option to Be Healthy While Eating Your Favorite Food

    The company has kept the name simple and easy to remember. As Anubhav narrates,

    With our product category of dehydrated vegetable powders being relatively new in the market, we were sure that we did not want any fancy name or tagline for our brand. We wanted a simple name and tagline that would be easy to read and spell would immediately connect with the customers and would talk about the usability of our products.

    Kitchen D'lite Logo
    Kitchen D’lite Logo

    Zilli’s(formerly Kitchen D’lite) tagline is ‘Makes Cooking Easier’

    Having such a simple name and tagline has helped Kitchen D’lite immensely as the customers could immediately connect the brand name with their own lives.

    Kitchen D’lite – Business Model and Revenue Model

    Zilli’s follows a simple B2C model of business. Initially, when Kitchen D’lite launched its products in the month of August 2018 on Amazon India with a minimal investment of Rs. 30,000, they sold barely 20 units in the first month of launch. But they scaled up gradually and steadily to selling 1500 units within six months of launch. Kitchen D’lite’s products have been ranked as Best Sellers in their category ever since. In addition to Amazon India, its products are also sold on Flipkart.com, Qtrove.com, and Kitchendlite.com

    Currently, 70 percent of Kitchen D’lite revenue comes from selling its products on the e-commerce platforms. Twenty-five percent of the revenue comes from export, where they provide services like bulk export and private labeling. The remaining 5 percent comes from bulk purchases in national B2B like food startups, hotels, and restaurants. Moreover, the startup also displays its products in B2C exhibitions across India, which gives them a platform to interact and sell its products directly to the customers.

    Kitchen D’lite – User Acquisition

    As Kitchen D’lite is a startup venturing into a relatively new market of dehydrated vegetable powders, it was essential for the company to educate the customers of the benefits of using such products; besides popularizing its product in the market.

    For intense and influential marketing Kitchen D’lite has used platforms like Facebook and Instagram Ads, Digital Marketing and Google Adwords. Influential marketing worked best for Kitchen D’lite. The company has associated with food bloggers and home chefs who would try various recipes using its products and provide feedback to their followers. This route provided the required credibility to Kitchen D’lite products in the market and increased its reach among the customers.

    Prior to launching the services on Amazon India, Kitchen D’lite started by selling its products on its Facebook page, WhatsApp, and its website. The company has got its first order through their Facebook page. Once the company moved onto e-commerce websites like Amazon India, there has been looking back ever since. Kitchen D’lite acquired its initial customers within two months of launch. The company is operating on a lean model and its focus is to acquire customers organically.

    Since we started our venture on a lean model, we were more focused on growing our customer base organically. We started receiving some 10 percent of our orders organically. We spend around Rs. 10,000 – Rs. 12,000 to acquire the first 100 customers as we were targeting low cost but effective marketing tools. It gives me immense pride to mention that today, almost 30 percent of our orders come from repeat customers. – quoted Anubhav

    Kitchen D’lite – Startup Challenges

    As Kitchen D’lite is venturing into a relatively new concept of dehydrated vegetable powders, the major challenge was to educate the prospective customers about the benefits of its products. Quite often company came across customers queries like, “Why would I go for these powders when I can buy fresh vegetables from the market,” “I prefer using fresh rather than these powders,” “My cook will not be interested in using such products.” Most of them would not understand how to use these products; some would find it difficult to believe that in spite of not having any preservatives, it has a long shelf life of 12 to 18 months.

    However, influencer marketing helped the startup overcome this challenge to a large extent.

    We did not want any paid feedback. We were looking for food bloggers and home chefs who would try our products in their everyday recipes and give us genuine feedback, whether good or bad. We wanted to take that risk, also because we were confident about the quality of our products and we use them in our kitchen. A lot of research went in picking the right influencers. We were not looking for the number of followers they had, rather we were more focused on the quality of their content and that they would be willing to do this without any commercials involved.

    Kitchen D’lite – Funding and Investors

    The company is currently bootstrapped.

    Relevant Read: Why and How PaperBoat was Started

    Kitchen D’lite – Future Plans

    Shortly, Kitchen D’lite aims to introduce an entire range of dehydrated vegetable and fruit powders so that its customers get a more extensive range of catalog to choose from. Moreover, they are also consistently working towards introducing many more exciting blends that will promote a much healthier lifestyle. Over the long term, Kitchen D’lite aims to make a household name not just in India but also globally.

    We are extremely inspired by the success story of the brand ID, that started with the simple idea of selling idli and dosa batter so that they could save the women from the trouble of making the batter at home. This simple idea of theirs brought convenience and change in the life of millions of women. This was their innovation! We believe that it’s not always the big things that count, we can bring innovation in very small and simple things as well. It’s about solving the problems nearer to home and bringing a change. Success will automatically fall in place.

    Zilli’s(formerly Kitchen D’lite) is a step towards making cooking easy and saving your time. We bring to you onion and garlic powder for your daily kitchen recipes. It is 100% natural with no preservatives. We work very closely with our partners and manufacturers to ensure that every product is genuinely natural ans is of highest quality, with no loss of major nutrients.

  • Best Coworking Spaces in Bangalore

    A Coworking Space is a place or office where Professionals, Entrepreneurs and Freelancers work together on their projects. There are many companies available that provide coworking space for individuals and startups at affordable fees. All the best coworking space provider is popular because of their additional and unique amenities.

    In India, the boom of coworking space has increased massively because of the startup era. Coworking spaces are just like an office where you can work with like-minded people and take advantage of wifi with high-speed internet, cafeteria, conference rooms and many more. If a startup is looking for a building to run a personal office then can certainly consider coworking spaces.

    Bangalore is one of the best cities for entrepreneurs and startups. It is considered the biggest IT Hub in India. As per data for all the coworking spaces in India, Bangalore accounts for 32% of spaces which is more than Mumbai, Gurgaon, Pune, Hyderabad and Delhi. These coworking space providers in Bangalore leased a total of 8 million square feet across India in 2019.

    If you are a professional, freelancer or entrepreneur looking for a work environment to avoid isolation while working at home, then you should go out and visit any of the nearest coworking spaces as they provide all necessary facilities for startups. Some of these coworking spaces also provide mentorship and consultancy services. These are the top Coworking space that you can consider in Bangalore.

    Top Coworking Spaces in Bangalore

    Awfis
    91Springboard
    CoWrks
    Banglore Alpha Lab
    Bangalore Coworking Hub
    The Hive
    CoWork Cafe
    CoWorkIndia
    GoodWorks CoWork
    Incubex HSR1
    Investopad
    IShareSpace
    Jaaga
    NUMA Bengaluru
    Regus
    Social Offline

    Awfis

    Membership Fees: INR 500-850/day depending on location.‌‌
    Specialty: IoT and NFC based access, VC facility and CCTV coverage

    Awfis Logo
    Awfis Logo

    Awfis is an affordable, tech-enabled, collaborative, high energy co-working space for startups in Bangalore. Awfis was founded by Amit Ramani in April 2015. You can books rooms for meeting and work desks “Just-in-time” to enjoy a hassle-free and productive work environment. There are so many facilities that the coworking space provides such as high-speed internet, food and beverages, printing credits, LCD, storage, mail, and package handling, etc. to improve the work environment. There are 9 campuses for the people who are looking for coworking space in Bangalore.


    91Springboard

    Membership Fees: INR 449/day and INR 6499‌‌/month
    Specialty: Community events, kitchen, free coffee.

    91Springboard Logo
    91Springboard Logo

    91Springboard is a coworking community which is created with a startup mindset to help startups, freelancers and business owners to grow their business. Being a member of 91Springboard startups and businesses gets a lot of benefits. 91Springboard provides a coworking space with 24×7 office-infrastructure support. They also offer key service providers, knowledge sharing & collaboration and networking. Let’s talk about facilities you get access to high-speed internet, conference rooms, photocopy/print/scan, network with the startup community, free or discounted access to events, mentor network etc.

    CoWrks

    Membership Fees: ‌INR 3000-10000/month
    Specialty: Outdoor Terrace, Swimming Pool, Lounge or a Chill-out Area

    CoWrks Logo
    CoWrks Logo

    CoWrks is a coworking solution provider that helps businesses of all sizes by building workspaces for them. It is located in Ulsoor Bengaluru, Karnataka. CoWrks provides so many facilities such as fuel bar, phone booths, discussion booths, lockers, print station, Wi-Fi, parking, telephone, mail and package handling, virtual receptionist, event spaces, community lounges, conference rooms, breakout spaces, security, and housekeeping. Besides, CoWrks also offers some other features including Activ – an integrated health club, amphitheatre, 46 F&B retails outlets, and an art gallery.

    Banglore Alpha Lab

    Membership Fees: INR 250.00/day and INR 4000.00‌‌/month
    Specialty: Get access to Personal lockers

    Bangalore Alpha Lab Logo
    Bangalore Alpha Lab Logo

    Bangalore Alpha Lab was founded in 2013. There are two coworking spaces in the Alpha Lab Network in Bengaluru one is Bangalore Alpha Lab – JP Nagar and the other one is Bangalore Alpha Lab – Koramangala. From these two coworking spaces Bangalore Alpha Lab – JP Nagar is the bigger one in the Alpha Lab Network in Bengaluru. It has conference and meeting rooms, internet, storage space and some other facilities. At this coworking space, entrepreneurs can collaborate via tech devices, find mentors and even launch their startups. At Bangalore Alpha Lab you can also arrange tech meet-ups and gatherings for your startup. When it comes to mentorship this coworking space offers tech mentorship, marketing mentorship and business mentorship. There are many more things that are offered by Bangalore Alpha Lab like entrepreneurs can partner with legal partners, accounting partners and also video production professionals.

    Bangalore Coworking Hub

    Membership Fees: INR 3800/month
    ‌‌Specialty: Availability of Terrace Lounge

    Bangalore Coworking Hub
    Bangalore Coworking Hub

    Bangalore Coworking Hub is a ready-to-use plug and plays shared and virtual office space with flexible office configuration. Bangalore Coworking Hub is situated in a prime locality in HAL 3rd Stage, Bangalore. This Bangalore based coworking space has many facilities for a business of different sizes, professionals, ergonomic workstation furniture. It also has pantry facilities with tea, coffee, snacks and two types of meal North Indian and South Indian with minimal charge. Startups can also take advantage of high-speed internet connectivity, power backup for up to two hours for your desktops and laptops, employee parking space, daily cleaning services of the office and common areas, inbound and outbound mail/package handling.

    The Hive

    Membership Fees: INR 7500/month
    Specialty: Availability of Skype Room, Makerspace, Personal Lockers.

    The Hive logo
    The Hive logo

    The Hive offers fully equipped workspace with 24×7 access, round the clock security, WiFi experience, UPS and generator backup, open office environment, laser printer, scanner, unlimited coffee & tea, games room, events area, terrace garden, conference rooms, and lounge facilities to the occupants. It is India’s largest collaborative workspaces with 100,000 Sq.ft. of dedicated collaborative space integrated into VR Bengaluru, which provides shared and private office spaces and attached suites & residences, fitness club, spa & salon, rooftop pool, lounge bar and microbrewery.


    CoWork Cafe

    Membership Fees: ‌INR 4000/month
    Specialty: Kitchen, Ergonomic Chairs for seating.

    CoWork Cafe Logo
    CoWork Cafe Logo

    CoWork Cafe is a coworking space situated in Kaikondrahalli, Bangalore. The coworking space provides many facilities that you need to grow your startup. CoWork Cafe offers meeting rooms, access to events, super-fast internet connection and other IT services. CoWork Cafe runs in India, US and UK shift and startups can take advantage of all the benefits all day.

    CoWorkIndia

    Membership Fees: ‌‌INR 300/day, INR 5235/month
    Specialty: Availability of kitchen, ergonomic chairs for seating and free parking on-premise.

    CoWorkIndia - HSR Layout, Bengaluru
    CoWorkIndia – HSR Layout, Bengaluru

    CoWorkIndia is a coworking space provider located in HSR Layout, Bangalore. CoWorkIndia provides so many facilities to the budding startups such as electricity and back up power, internet connection with broadband and leased line, pantry for anytime snack or meal, office boy, furniture, ergonomic chairs with full mesh back, whiteboards & notice boards, discussion rooms. Companies get 24 hours of the work environment in CoWorkIndia.

    Evoma

    Membership Fees: ‌‌INR 400/day, INR 5500/month
    Specialty: Availability of Co-living accommodation and onsite cafe

    Evoma Business Center, Bengaluru
    Evoma Business Center, Bengaluru

    Evoma was founded 14 years ago to provide coworking space to the Whitefield residents near their homes. It is situated in Whitefield, Borewell Road in front of the Whitefield Post Office. If you are a startup or a corporate team who is looking for a charming and productive coworking space in Bangalore then Evoma can be the affordable solution for you. You can use video conferencing, audio conferencing, plug and play offices, legal support, accounts support, to an on-site health club, luxury accommodation and other facilities as needed.

    GoodWorks CoWork

    Membership Fees: ‌INR 450/day, INR 7000/month
    Specialty: Host space for TEDx, onsite cafe, personal lockers and many more.

    GoodWorks CoWork Logo
    GoodWorks CoWork Logo

    GoodWorks CoWork was founded in 2017. Recently, GoodWorks CoWork has signed up a 200-seater space. They launched this space in Jan 2018 which is also get nominated for the Best Office Interior Award by NDTV Design Awards. The coworking space is located in Whitefield, Bangalore. GoodWorks CoWork studio is an innovation hub for startups. It provides various facilities including mailbox service, high-speed internet, mentorship, conference rooms, private decks, group events, snack bars etc. GoodWork Co-works is offering access to various core services for entrepreneurs, such as marketing, accounts and finance consulting, HR and recruitment, tech consulting, design, UI&UX consulting etc in addition to other facilities.

    Incubex HSR1

    Membership Fees: ‌‌INR 6500/month
    Specialty: Kitchen and free coffee

    Incubex Logo
    Incubex Logo

    Incubex was launched in 2014. The coworking space provider is located in Plot No. 102, 5 & 6, 17th Cross, 6th Sector, Near BDA Complex, HSR Layout, Sector 6, HSR Layout, Bengaluru, India. Incubex has 6 coworking offices throughout Bengaluru. Incubex also provides a great networking system where startups can build their network with experienced mentors, angel investors, specialized professionals in various fields such as media, legal, accounting and creative designers. Business hours of the coworking space are 9 am to 8 pm daily. There are many facilities that this coworking space provides such as high-speed Internet connection Wi-Fi & LAN and if you want to take a break they also offer an area to chill-out, entrepreneurs can also use the area to meet with clients. Additionally, startups get access to all the office equipment to make the work-life easier.

    Investopad

    Membership Fees: INR 6000/month
    Specialty: Availability of Phonebooth and event space for rent.

    Investopad Logo
    Investopad Logo

    Investopad was launched in 2014. It is located in Koramangala, Bangalore. There are many services that Investopad offers such as in-house teams and experts in digital marketing, visual & UX/UI design. The coworking space provider also provides customer service which helps startups to develop strategies. You can also get EIRs and mentors who can guide you in your startup journey as there are experts from various domain and for all stages. Investopad also offers intensive lectures, tutorial sessions and workshops in areas of design, legal and intellectual property rights and brand development, marketing, and communications and business, all the training are provided by expert faculty. There are some additional benefits that Investopad offers like audiovisual interactive event-spaces and conference rooms, super-fast fibre optic Internet with dedicated bandwidth, an extensive range of startup library resources including startup manuals, marketing guides and skill books, along professional advice from Angel investors and VCs.

    IShareSpace

    Membership Fees: ‌‌INR 1250/day, INR 6250/week and INR 18000/month
    Specialty: Availability of Library, lounge.

    iShareSpcace Logo
    iShareSpcace Logo

    IShareSpace is situated in Residency Road, Bangalore and there is also a centre in Lower Parel Mumbai. If you are looking for convenient workspace options which have easy accessibility, discounted rates for business services and comfortable work environment then IShareSpace can be a good option. There are some additional benefits which entrepreneurs and freelancers can get such as networking opportunities, high-speed internet & access to printers/copiers. The coworking space is fully air-conditioned and there is an office receptionist for the whole day. There are storage space, well-equipped pantry, well-equipped meeting/conference rooms which makes it a perfect coworking space for startups. They aim to provide everything that startups need to work efficiently.

    Jaaga

    Membership Fees: ‌‌INR 2000/month
    Specialty: Free parking on premise, outdoor terrace, beanbags for seating.

    Jaaga was started in 2009 and it is the first coworking space for freelancers in India. The coworking space is located in Bengaluru and over 400 startups and professionals have grown together. Jaaga aims to provide an affordable, fun and collaborative working space to the entrepreneurs and freelancers. There are numerous benefits that Jaaga offers such as high-speed Internet, networking, peer-led mentoring and targetted programming to one of the strongest entrepreneurial communities in Bengaluru. Jaaga also offers cloud credits from AWS and IBM, hardware kitchen with 3D printers.

    For starters, there is no need for deposits or contract. Besides, Jaaga also offers monthly happy hours, workshops in the areas of IP protection, design and technology, startups can organize fortnightly founder meetings too. Jaaga also promotes networking with corporates, VCs, potential employees. Full-time members of Jaaga get more benefits like vendor sourcing and selection, design sprints to fast track MVP, prototyping and testing ideas, stack-based collaboration and community engagement, and internal mock pitch sessions. Moreover, Jaaga is improving itself day by day to provide the best services possible.

    NUMA Bengaluru

    Membership Fees: ‌‌INR 300/day and INR 6500/month
    Specialty: Events and host space for TEDx

    NUMA Logo
    NUMA Logo

    The Bangalore based coworking space is a great option for any type of business who are looking for modern and comfortable co-working space at an affordable price. NUMA comes with many advantages as per the requirement of startups. There is a philosophy for which NUMA stands for that is there is a team of hardworking people behind every great project. Freelancers and startups can easily form a community here. NUMA is located in 5th floor of NUMA Bangalore and the coworking space is open six days a week.

    Regus

    Membership Fees: ‌‌Starting price INR 7000/month
    Specialty: Availability of event room or meeting room.

    Regus Logo
    Regus Logo

    Regus is a coworking space in Bangalore which offer a professional environment to all. The coworking space offers many facilities at an affordable cost like high-speed Internet and WiFi connectivity, office equipment without capital or maintenance expenses, flexible payment schemes, meeting rooms, video communications and lounges, all IT and telecoms set up. The shared offices of Regus come with many additional benefits such as access to a communal kitchen and break-out areas. There is also a receptionist to assist the startups throughout the day. The coworking space offers both hot desks and reserved spaces for rent. Regus has fully set up workspaces, you just need to sit and start working.

    Social Offline

    Membership Fees: Starting price INR 5000.00/month‌‌
    Specialty: Get access to free WiFi, lockers and stationery.

    Social Offline Logo
    Social Offline Logo

    Social Offline is one of the coolest coworking space in India. It is located on the Church street which is in Cubbon Park, close to Mahatma Gandhi Road train station the centre of Bengaluru (Bangalore). There are many food options and cafes available. Social Offline combines both café and coworking space and this is what makes it cool. There are many facilities that Social Offline space providers such as room facilities, super-fast internet, printers and scanners, as well as a vast open plan work area with many comfortable couches and chairs. It’s a great place for members to work, socialize and collaborate. Social Offline also have a gaming area which is equipped with PlayStation4, where you can have a lot of fun with your coworkers in lazy days.

    Conclusion

    This is our list of top coworking spaces in Bangalore. Some of the coworking space is affordable and has flexible plans but each coworking space is best because of their unique amenities. If you are looking for a calm work environment then pick your laptop and head over to the nearest coworking space. We will try our best to keep this list of top coworking spaces in Bangalore updated.

    Hope you liked this list, let us know in the comment below if you want to suggest any other coworking space.

  • How To Use Quora For Business And Marketing? | Ultimate Guide On Quora Marketing

    Marketing on Quora brings a lot of traffic which converts like crazy. The Internet is a great place for brands and businesses to connect with their audience. Social networks. Bookmarking site and discussion forums have greatly helped us to keep building our brand visibility regular promote goodwill in the crowded market where our audiences live.

    One site that we surely need to consider is Quora, Founded in 2010 Quora is a social question or answer community. The users can vote which answers are most helpful. Beyond ask and answer you can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community.

    You can search for specific questions or topics related to your business and follow these to receive notifications of new questions. Overall it’s a great platform to know about your industry and connects with relevant people.  

    If you have been neglecting Quora for a while, go and create a profile on Quora to get the exposure to the potential audience. If you have already signed up start engaging. Quora has great untapped potential for B2B marketers. So, Let’s get started on how you can use Quora for business or Quora for marketing?

    What Is Quora?
    Why Quora Marketing Is Best For Marketers?
    How To Use Quora For Business?

    What Is Quora?

    Quora is a nice place for marketing, people generally concentrate on queries only, and they search for specific solutions for their problems. If they find your link in the solutions section, That traffic is absolute and there is a high probability of conversion. Quora is a goldmine for content creation and promotion. Quora is a vibrant question-and-answer website where a community of users can pose questions and answer those they have the knowledge and expertise to answer. You can easily do Quora marketing and get traffic to your website

    What makes Quora so useful is that you can ask a question (an “A2A”) on any topic imaginable and someone will surely have an answer for you. The community is stellar—you’ll find pretty much every CEO and VIP on Quora, all helping the community get the answers it needs.

    8 Hidden Ways to use Reddit For the Business | Generate Leads Using Reddit
    Reddit is a social media website, something similar to Quora, but a differentone. This American social media and “the front page of the internet” has growntoo big. Initially, people never thought that Reddit can have more than 300million active users per month. This number is much more than Quora…

    Why Quora Marketing Is Best For Marketers?

    Quora is probably the best source of free expert and professional opinions other than Wikipedia. You’ll be surprised to know-how more than 3 million users share their expertise and insights every month on all sorts of topics. You name it Quora has it. The best thing is all are accessible for free of cost. This is a significant audience of well-intentioned curious knowledge-seekers.

    Next, you can build your expertise and authority in any particular or any topic you choose. You can also get insights and learn from users, customers, industry experts and influencers on the topic you asked or follow. You can find out the question to give a direct answer to anyone asking about your product or service.  Lastly, Quora is a great platform to do market research and for competitive analysis and know what’s hot in the industry currently. Quora marketing can help your business to grow at faster rate.

    The links on quora are a no-follow once there may not be many benefits in SEO however you can get very nice traffic from there.

    How To Use Quora For Business?

    Create The Optimal Quora Marketing Profile

    Quora is a community of professionals and thinkers. Once someone liked your answer, they tend to know more about you then connect and follow you. Having a profile without much information can lead to losing that followers or the potential customer.

    Try to give your profile a professional look with images, website, writing about me section, adding interest and area of expertise, location, previous companies, and others. You can also add a tagline, website URL, connect all other social media sites which will help people to connect with you in a better way.

    Quora also gives you a great exposure by showing your bio (name +Tagline) on the top of your answers. However, these are restricted for 50 characters only. You can use this opportunity to get a great exposure for your brand. Just put up your brand name at the beginning of the tagline.

    You can also create an appropriate tagline for each different topic. To set up a topic-specific bio, click on your profile page. In the right column, you’ll see a list of “Knows About” topics. Next to each topic is a link to “Describe your experience.” Clicking here will let you set the topic-specific bio.

    One more thing: Quora has an account verification option, but similar to Twitter, the verification is passive. You cannot request it. You must wait for Quora to approach you and make the offer to get a “Verified” label.

    Quora Profile - Quora Marketing
    Quora Profile

    Be Active And Build Your Followings

    All this helps you get found for Quora marketing and may make it easier for people to seek you out when they’re looking for Quora users to answer their questions. After you have completed your profile, search for different topics you are interested in and follow them.

    You will get the latest discussion and updates on that topic in the home feed. It will also send you notifications so that you don’t miss any questions.  You can read them, upvote or take part in the discussion by commenting on your views. Upvotes appear on your public profile straight away and can be a good sign that you’re active on the site. More upvotes you get means more people follow you and you can easily guide them to your business website through this Quora marketing.

    Finding The Best Questions To Answer

    You can answer any question and build your expertise around that. However if If you’re looking for a great way to solidify your brand answer questions strategically. It’s a great opportunity to let everyone know that your brand is knowledgeable of certain industries, making your trustworthiness “points” go up.  Search for your chosen topic. This will narrow down the questions significantly.

    Choose a topic that fits your business, that you’ve written about recently, or that you have meaningful stats for. Find threads with lots of upvotes. The upvotes signal that the questions are viewed a lot. A popular answer here could potentially lead to thousands of views per day (and dozens or hundreds of clicks back to your site). Find new questions. You stand a greater chance of bubbling up to the top of the answers list if your answer comes early. It gives you a great chance to scatter your links—just try not to be spammy

    Build A Quora Page For Business

    Much like Wikipedia, anyone can create a page on Quora about anything. This makes for a great chance to build a company page for your business. To do so, start by searching for your business’s name in Quora. From the results page, if you don’t see the name listed as a topic, you can look in the right sidebar underneath the “Add Question” box and click the link to “Create Topic”.

    This gives you the option to name the topic and add a brief description. Once your topic is live, you can request for the Quora community to review the topic. This is particularly helpful for people wondering if they should invest in a subscription to a service or otherwise get involved with a company. For you, it’s a great way to add a bit of social proof and testimonials to your brand’s presence on Quora.

    Perform Research On A Topic

    What are people asking on Quora? These questions can lead to great blog posts. There are a couple of ways to do this. Flip through the questions-and-answers from the topic that your blog covers. Check to see the popularity of the threads. Are there lots of upvotes? Lots of conversation? These might make great blog posts. Validate your idea with Quora. If you’ve already got a seed of an idea, search for it on Quora to see what people are asking about it. You might find a particular direction to take or a new angle—or even just the validation you were looking for.

    Get Quick & Easy Crowd Sourced Content

    Not only can Quora help you come up with story ideas, but it can also help you come up with entire blog posts. This idea of crowd sourced content follows a bit in the mold of a roundup post. Ask people their opinion on a topic and collect all their answers into an article.

    With Quora, you can ask for stories or experiences that people have had (rather than a specific, closed question with a single right answer). Some great examples of questions like these include: If it’s a general question where the value comes from any and all answers, you can leave things here. If you’ve got a question that’s quite specific to those who know their stuff in your industry, then you can go through a couple of extra steps.

    First, make sure your question is unique and categorized correctly. This will help the right people find it.

    Second, invite certain Quora users to answer the question. You’ll see this option after you’ve posted your question to Quora (see below).

    Have many responses in the category your question resides in Good response rate

    • Cost – are they free to ask or will it cost you credits
    • If you know who the experts in your field are, you can look them up by name and ask them to answer.
    • Once the answers come in, you’ll have the basis for an excellent roundup post with a good variety of sources and input.

    Discover New Headline Ideas

    Much like you might do a bit of headline research by typing your keywords into a Google search (autocomplete is a great way to learn how people ask things), you can do the same with Quora.

    • Type in your keyword into a Quora search.
    • Filter the results to only show questions.
    • What you’ll see on the results page is how people ask their questions about your chosen keyword and, therefore, how you can frame your content.
    • The most popular questions in terms of answers and up votes can be a signal about the value of the way things are worded. And it can all help with writing headlines for your next blog post.

    Help With Customer Support And Influence

    One of the biggest benefits for Quora is building authority. And right behind that is this,

    Use Quora to provide customer support to your users and to provide a positive influence to discussions about your product. Like all other social media channels, Quora lets you communicate directly with customers. On Quora, they may be asking questions about your product specifically, and what better feeling than to have those questions answered by an employee of that company—or even the CEO.

    Analyze Your Quora Stats

    Quora provides free analytics for all users, showing you a detailed breakdown of the following:

    • Views
    • Up votes
    • Shares
    Quora Analytics - Quora Marketing
    Quora Analytics

    Quora has inbuilt analytics tools that let you analyze how your answers are performing.  It will tell you views up votes and share your answers for a different time like last 7 days, last 30 days, last 3 months and all-time.

    Displaying these stats for each of the following categories
    • The questions you ask
    • The answers you give
    • The blog posts you write
    • All the content you contribute

    Crazy Egg has some helpful ways to analyze these stats to best help with your Quora marketing:

    Each answer provides stats for the number of times it’s been viewed, and by which users. If you click on “# views,” you can see how readers are being led to your answers. Are they finding your content through your profile, through tagged topics, or through random browsing?

    By visiting your personal views page, you can also obtain an overall assessment of who’s seen your answers. A quick glance through these stats will tell you which avenues can give you the most coverage.

    Start A Quora Blog To Re-purpose Your Content

    One neat way to get involved on Quora besides the standard question-and-answer format is to start blogging. At Quora, you can create a blog and publish stories. To get started, click on your profile and navigate to Blogs. You’ll be able to create a blog and customize its name, URL, and description. Then, add whatever content you choose.

    Just like LinkedIn content, these posts get circulated around the Quora network, and you can share your posts on social media to attract readers and followers. We’ve recommended Quora as a possible option for repurposing your existing blog content. Bloggers like James Clear do this to great results.

    Quora Hacks

    Format Your Answers In An Eye-catching Way

    Quora may not be known much as a visual network, which means there could be a big opportunity if you’re able to include some visuals in your Quora content.

    Many of the top Quora users add images to their answers to help support their point. And these images, while first of all helpful, are also great attention-getters. See how they’re included in the Quora answer stream here.

    The first photo in an answer will appear as a thumbnail beside the answer when viewed in the question stream. Beyond photos, you can also add some custom formatting to your answer, helping it be more readable and hopefully gain a few more up votes. Make your headlines Bold or italic.

    Do Competitive Research

    Just as you can search for your own brand, you can also search for your competitors and see what they’re doing to market themselves, as well as learn how customers are talking about them. Investigate. Listen. Learn.

    You may find a common theme or reason customers choose your competitor over you, and utilize that knowledge to improve your product or service. There may also be opportunities to reiterate your unique value propositions when a user is at the critical decision-making stage of the sales funnel, and ultimately convince them to choose you. What’s more, even if you think you know your industry through and through, you may discover emerging industry trends or opportunities before your competition does by listening to your customers.

    Competitor Research on Quora - Quora Marketing
    Competitor Research on Quora

    Hiring

    Yes, that’s true! People really do hiring on Quora. Once, someone answered a question about some bugs in a very popular online education website. The answerer was anonymous, however, the CEO of that online education website commented to send him his resume as he wants to hire him. This is just one case, there are hundreds of people who are hired on or because of Quora. Quora is a place where only those people come who want to learn something. So, one filter automatically gets applied. You don’t have to worry much about their curiosity. Hence, you can find and hire someone on Quora. And as a matter of fact, those people who want their dream job can start answering questions on your favorite topic and be consistent. However, there is a very low chance but there is still some hope.

    Run Quora Ads

    If your potential customers are available and engage on Quora, then you should try Quora Ads as well. Quora Ads Manager will offer you to target your audience by topic, geography and platform.

    Affiliate Marketing On Quora

    You knew it was coming! Affiliate marketing is the best way you can earn from Quora. All you have to do is to get some affiliate links and use them in your answers. However, Quora is very strict for their content. If you are using your affiliate link without making any sense of it in the answer, then your answer will be collapsed. So, write carefully. It should not look like all you want from viewers is to click your links.

    Redirect Traffic

    You can redirect the traffic to your own website. If you answer a question very efficiently and without any greed, people will go to your website. You can write your answer and at the end of the answer, put the link and ask people to visit it in order to get more deep information. However, I would suggest you to not to cheat your viewer. If you really have a good content and the topic is deeply described there, only then redirect them to your website. If people found you cheating, they will report your answer, which might result in getting your account banned. So, play it carefully and according to the terms of Quora.

    Add links to bring referral traffic from Quora - Quora Marketing
    Add links to bring referral traffic from Quora

    Conclusion

    According to the Huffington Post, most of the top brands are being discussed on Quora. In 2013, 84% of the top 100 brands had at least one discussion thread dedicated to them. Nowadays, it’s hard to find a brand with no Quora mentions.

    To get the most out of Quora, make sure your account is complete and professional, read through the discussions to get a feel for popular topics in your industry, communicate with others and share your answers on other social media sites. These tricks are not only for Quora marketing but for all the similar platforms like Reddit, Medium, Stack Overflow, etc. You have to choose the best platform. Choose the best platform for your life too, do not go for fame and money only, life is much more vast than that.

    Hence, in this way you can use Quora for marketing and for your business. Comment some more ways we can earn from Quora. Have you ever earned some bucks from unusual online ways? Share this post with all your friends.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.

  • UENI: Building Online Presence For Businesses

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    The number of internet users is witnessing a rapid growth. According to Global Digital 2019 reports, internet users are growing by an average of more than 1 million new users every day since January, 2018. As per the report, there are currently 4.39 billion internet users. People now resort to the internet for availing goods and services. This calls for every business to have an online presence to thrive.

    According to GoDaddy, 6 out of 10 small businesses do not have an online presence. Many small businesses either have constraints (time or monetary) or lack of know-how which hampers them from creating online presence. This leads to a loss of revenue as these small businesses fail to attract a huge chunk of potential customers that look for their services and products online.

    To solve this problem, UENI, a London based startup has come up with the plan of making websites affordable for businesses. UENI was founded in 2014 by Christine Telyan and Anh Pham Vu. UENI is one of its kind free website builder. The venture is now offering its services in India as well.

    We interviewed UENI co-founder Christine Telyan to understand how UENI helps small and medium sized organizations get their business online.

    Startup Name UENI
    Headquarter London
    Founders Christine Telyan And Anh Pham Vu
    Sector Business Services
    Founded 2014
    Parent Organization UENI Limited

    UENI – About
    UENI – Industry Details
    UENI – Founders
    UENI – The Idea And Starting Up
    UENI – Launch
    UENI – Name And Logo
    UENI – Business And Revenue Model
    UENI – Funding
    UENI – Customer Acquisition
    UENI – Challenges
    UENI – Competitors
    UENI – Awards And Achievements

    UENI – About

    UENI is a website builder service that provides low-cost, ready-made web presence specifically designed for micro and small businesses. It enables them to get discovered, exude professionalism, seek new customers, and grow their business. The customer only needs to spend a few minutes to signup and launch their website for no cost whatsoever. UENI also takes care of the hosting requirements by providing free website hosting.

    UENI differs from both ‘Do It Yourself’ (DIY) website builders and digital agencies offering bespoke solutions. The DIY solutions require the business owner to spare some time for deciding on the information to be displayed, the text to be written, the visuals and graphics to be included, and the overall design. UENI recognizes that not everyone has the time or skills needed to design and populate a rich, high-performing website and then manage it. Moreover, business owners typically struggle to publish their up-to-date websites on key channels that matter for getting discovered online such as Google My Business and Google Maps. UENI does this for every business that signs up.

    Unlike bespoke agencies, UENI offers the basic website free and from there, it offers additional services at a minimal cost.

    With UENI, customers receive a website which contains information pertaining to what customers search for when looking for local businesses online. UENI boosts the organization’s impact online through affordable online marketing, keeping the business’s information listings updated on 20+ high-traffic platforms, maps, and social media sites.  

    We saw that the biggest pain points for small business owners were that they don’t have much time to build their online presence, they don’t have much money to spend on digital advertising, and they don’t want to deal with the complexity of getting online today. So we built something specifically for small business owners – Christine

    UENI – Industry Details

    According to the latest World Trade Report by the World Trade Organization, micro firms—businesses with less than 10 employees—constitute the majority of micro, small and medium enterprises (MSME’s) in almost every country. Moreover, 85% of the micro firms operate in the services sector. These businesses rely heavily on word-of-mouth to advertise and reaching out to new customers is often slow and difficult to scale using this method. UENI focuses on MSMEs that need help getting extra exposure by going online and appearing in local search engine results.

    It is impossible to establish the total market size due to the fact that unregistered businesses (self-employed and independent workers) are several times more than the registered ones. For example, in India in 2007, there were fewer than 1.6 million registered MSMEs and 26 million unregistered MSMEs; that is about 17 unregistered MSMEs for every registered one according to an IFC report.

    Historically these business owners had only two options. The first is do-it-yourself website builders, which require the business to invest both time and money to create a website with very little or no external help, yielding unsatisfactory results.

    The second option is digital agencies which are able to accommodate any sort of requirement but have a prohibitive cost for a micro or small business in most cases.

    However, with UENI, small businesses have a third and much better option of getting a ready-made website at no cost.

    UENI – Founders

    Christine Telyan and Anh Pham Vu are the founders of UENI.

    UENI co-founder Christine Telyan is a graduate from the London School of Economics and the Harvard Business School. She previously worked as an oil trader and established new trading flows in the European and Asian markets.  

    Anh Pham Vu is an MBA from Harvard and speaks 12 languages! He was a senior director at a major European Private Equity Fund and prior to that, a management consultant. His experience includes investing in tech companies, building business plans, leading operational and IT carve-out teams, and serving as a board member of portfolio companies.  

    UENI has an international team of 45 people based out of the UK, Czech Republic, and Ukraine.

    UENI Team

    UENI – The Idea And Starting Up

    It all started with an agonizing toothache. Anh was in Paris and suddenly, a terrible toothache bothered him. He did not know any local dentist and had no idea where to find one. This experience, though horrible, was a blessing in disguise. Anh and his wife Christine realized how having online presence was beneficial for both small businesses and customers. A lot of consumers were present online but not the vendors/service providers.

    So, UENI began with a mission to help individuals who lack choice when looking for web designing and hosting services online today.

    We realized that it was important to get more businesses online (first across Europe and then globally) so that they could be discovered. This would benefit the independent business owners, who are central to local communities, and the consumers searching for the cheapest, nearest, or best rated local business.  

    UENI – Launch

    UENI had a humble launch.

    UENI was launched from the living room of our house in early 2015. Everyone was using our coffee machine and dining room table –

    In 2015, UENI app was launched to allow end users find, compare, and book the cheapest, nearest or best-rated local business provider. UENI partnered with communities (like fitness centers) to help propagate its ‘local search engine’. Today, UENI is a B2B solution to get small businesses online with services like creation of a basic website free of cost with free hosting facilities. The company relies on a range of marketing channels: referrals, social media, and paid search.  

    Even as UENI’s approach shifted, the company’s mission constant—to digitize small businesses and make them discoverable. In the coming year, UENI plans to return to their original approach and launch a B2C platform to address the core customer problem that Anh and Christine identified way back in 2014: help customers discover small businesses online.    

    The name UENI is the amalgamation of ‘You and I’.

    The name UENI remains a point of interest because it is often mispronounced. You say it you – en – eye, like You & I. The name is meaningful because our business is about connecting businesses and customers, connecting you and I. Of course, we stumbled into the name unintentionally: when we first got started, it was the shortest pronounceable domain name that we could afford.

    UENI Logo

    UENI – Business And Revenue Model

    UENI operates on a freemium business model. It provides a basic service for free and prompts the user to upgrade at key moments of their business growth.  

    While the starter plan is free, UENI’s current pricing is $ 9.99 per month for the ‘basic plan’ and $ 19.99 per month for the UENI’s ‘Plus plan’. One is eligible for discount if he takes annual plans.

    UENI – Funding

    UENI has raised a total funding of £16.6 million over 3 rounds from angel investors.

    Date Stage Amount Investor
    October 2015 Seed €1.9M Angel Investors
    September 2016 Angel €9M Angel Investors
    December 2017 Angel €5.7M Angel Investors

    UENI – Customer Acquisition

    In July 2018, UENI launched a massive campaign offering a free website for every business; the customer response was immense and overwhelming!

    Together with the Greater Manchester Chamber of Commerce, we flooded the city with a bold offer: a free website for every business. During the month we ran this campaign, you could find UENI on billboards, Radio, TV, media, promotional letters and postcards and, of course, all over the internet.

    UENI is currently signing up over 600 new businesses every day worldwide and expects to reach 300,000+ users in 2019. UENI decided to scale-up the success of the campaign by expanding it to all of UK. UENI then extended its services to India and the USA in 2019.

    UENI marketing campaign

    UENI – Challenges

    Since Anh and Christine were from a non-technical background, building a technical team was a challenge for them.

    The key was really to find a few champions: people with the tenacity we had as founders, to create clear technical priorities and to drive activities in the company on the tech side to deliver what the business needs. This created the right focus and has attracted the right kind of people for a growth company.

    UENI now has developers in the UK, Czech Republic, and Ukraine.  

    Another challenge faced by the company was balancing growth by setting up the right infrastructure and managing that growth responsibly. Anh and Christine along with the tech team have to plan and work constantly to meet the growing customer demand. The UENI founders say that the traction of their product in the market has given the team energy to build the systems required to continue to grow at a remarkable speed.  

    UENI also faced challenges while pivoting from a B2C search platform to a B2B solution. The company also shifted from a direct sales model to 100% digital acquisition of customers. These transitions had to be handled tactfully as these pivots meant product, marketing, and operations requiring changes.

    The pivots were sound and the learning make what we do today a lot richer. In fact, a lot of the work done previously is the foundation for improved strategies today, but when you make these shifts it’s difficult for the company, and as founders, we needed to keep the team focused and committed to our mission which has not changed.

    UENI – Competitors

    No other product in the market offers the same service as UENI. There are automated website builders such as Wix, Weebly, oand GoDaddy that produce generic content—often not relevant for a given business—and there are web agencies that produce a highly customized albeit costly web presence. So, businesses are stuck in the middle of a time-wasting webpage and a very costly web presence not in sync with the business needs. UENI stands as the alternative: a low-cost, custom-made, quick solution that completely understands the needs of a micro/small business owner.

    UENI – Awards And Achievements

    UENI’s free websites have received positive reviews from many small business owners. UENI has been shortlisted for the 2019 Customer Service Excellence Awards in the category ‘Best Customer Engagement’.

  • The Most Common Payroll Services and Softwares in Today’s Marketplace

    When it comes to payroll services, organizations can hire payroll companies to handle the process of paying their employees accurately for their work and on time. The standard type of payroll services most companies offer can collect employee information such as the number of hours worked and the total amount of wages due. This information, once collected can be used to calculate an employee’s gross wages, withholdings and deductions.

    After which, the payroll service can go ahead and either print cheques or make direct deposits. Most organizations turn over all payroll related tasks to payroll companies as they can also meticulously prepare the employment tax filings, when required. These include forms such as 1099 and W-2, which is now mandated to be filed and submitted by all employees each year to the Internal Revenue Service (IRS).

    The best payroll services come with many additional and useful features. This includes the ability to handle specific HR related tasks of the organization such as monitoring and administering the organization’s retirement accounts and employee benefits program. The new hire process can also be integrated into a good payroll service as well as an updated compliance list that can scan employee documents to ensure that all procedures and IRS guidelines are met.

    What are the Benefits of Using a Payroll Service?

    Employees also have advantages when it comes to implementing a payroll service in an organization. With the increasing pace of modern technology and access to the internet, employees can now instantly log on and check individual information relating to their upcoming paychecks, the amount that is being withheld (for tax purposes), their leave balances, payment histories and other financial reports. All this information is updated in real time and if required, the employee can update certain personal details.

    The main advantage for the employer and business owner is that the payroll services can help lessen the overall burden of specific tasks which in turn, will allow them to focus on other aspects and operations of the business. However, depending on the size of the organization and the number of employees, a good payroll service can quickly get expensive as the more and more services are integrated into the payroll system.

    When it comes to the expenditure of payroll services, there are several factors that need to be considered such as the number of pay periods each month, number of salaried and wage employees, the comprehensive services the organization would like to integrate, etc. Generally, payroll services are priced based on the calculations per employee and per cheque.

    What is a Payroll Software and What is it Used For?

    A payroll software is needed as it can effectively run the various payroll management tasks on behalf of the organization. The benefit of using a simple payroll software is that it requires a minute input from the employer, this pertains to details such as the wage information of employees and their working hours.

    The payroll software is what does the heavy lifting as it can handle all the necessary calculations that are required by the IRS such as the withholding amount for each employee. The software will periodically receive automatic updates from time to time to ensure that it is up to date with all the tax laws as well as fill out these employment tax forms on behalf of the organization.

    The employer can customize the payroll software to add any optional deductions and withholdings for each payment if required. Once the changes are saved in the settings tab of the software, it will automatically calculate the withholding amount for every cheque. However, keep in mind that if you are an employer who is currently looking for a payroll software that can meticulously handle the cumbersome calculating tasks of your organization, you will still be required to manually enter the details as well as physically print and deliver the cheques.

    The employer’s signature is still required on each cheque and also on certain employment tax forms. The software will prepare and file them for you but that’s where the automation process ends. Even so, by using a payroll software, the employer would still save a relatively large amount of time as the software makes the handling of complicated withholdings and ever changing tax laws much easier.

    An advanced payroll software also comes with extra features such as the ability to login from any web enabled computer to access employee details. Intuit online payroll is an add-on for payroll softwares that allows employers to manage payroll processes on the go. This way employers can handle any important payroll duties as well as make free direct deposits and e-payments for state and federal tax forms. These additional features also include an option for you to receive reminder emails before tax filing season approaches or when deadlines are just around the corner.

    When shopping for a payroll software, remember that the price will be competitive as the software comes with various features that are not available on a standard payroll service. If you’re looking for a comprehensive software (full service tax preparation), it may cost you around $80 a month for 10 employees. If you need something less expensive, consider a web based simple payroll software that starts at $10 a month and can be customized depending on the number of employees you wish to add and for how many pay periods.

  • Top 15 Tips for Marketing Startup in 2020

    The whole idea of startup revolves around serving customers with an out-of-the-box solution that solves a problem they face. So, marketing plays an essential role in the entire process. If done right, the startup witnessing overnight success becomes a plausible outcome. On the contrary, an excellent idea unable to reach out to the masses ends on a sour note.

    India may double startup base by 2020. To get you off to a start, here are fifteen Startup marketing ideas worth trying out.

    15 Ways of Marketing Your Startup

    Ways of Marketing a New Startup

    SEO Propels Your Marketing

    Nowadays, the kind of business doesn’t matter but having an internet presence does wonder. So, it’s common to have a website, be it a startup, medium-size business or a large scale organization.

    Search Engine Optimization is essential to get the product or service the required attention. Investing in professional SEO services means reliable results and the probability that your website ends up in the first or second page of the search engine’s results. But you can also do it on your own just by learning a few new techniques and the guidelines.

    If you are serious about your business and want to grow then you should start building quality content. Post those quality content regularly on your website and try to give value as much as possible. This way you will be able to get your SEO success soon.

    A lot of blogs are out there, some with huge traffic and some without such kind of presence. Identify the blogs frequented by the startup’s target audience and reach out to them. Results may not be immediately visible but they will eventually show up.

    If you already have a blog then it will be a great opportunity for you. Try to find some blogs similar to yours and comment genuinely, it will help you to build a relationship with other bloggers and also can give you some quality back-links.

    Public Relations (PR) Strategy

    With a correct PR strategy, you can convey your message to the right audience. A successful PR strategy can bring you a lot of loyal customers.

    While making a PR strategy your first step would be deciding your target audience first. After that make sure you know what your goal and objective are. This will help you to run a successful PR strategy.


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    Discounts And Freebies

    “There ain’t no such thing as free products” but you can get one at a discount. Offering exclusive discounts based on demography can entice people into buying your product. Complement it with some sort of freebies and publicity increased many folds.

    The trick here is to organize giveaways using some kind of segregation—the buyers need to feel special as if the discount is specifically tailor-made for them.

    Advertisements

    Use billboards, pamphlets and flyers. Add creative visualizations to make the information an interesting read. Don’t give extended details; it bores the reader. But before that, go through a repeated cycle of design-feedback-review. This should be done before the pamphlets, etc. are distributed. Getting feedback on the prototype allows you to check the missing points that go into making a great printed distribution material.

    Email Marketing

    This method is old but no less than gold. The advent of spam filters has made email marketing a bit difficult. But it still is an effective strategy, to be honest. Create a database of potential buyers, send them quality content regularly.

    You can also send your posts in the form of emails, it will help you not only to re-purpose your old content but also provide value to your audience.

    Recommendations And Referrals

    No matter how attractive or enticing the technical review of the product/service is, people still ask relatives and friends for review. A simple example: before buying a high-end smartphone, you enquire about the same from those who own the same model. The same goes for any product. Focus on ‘word of mouth’ publicity.

    Offer referral commission to the users. This way your old customers will be engaged with you for a long time and even for a lifetime.

    Use Community Events As A Platform

    Use Community Events as a Platform

    Make the best out of flea markets, a local get-together for they offer a pedestal to demonstrate the startup’s product. The event attendance fee is minimal (and even free in some cases), in such events a good crowd’s gather, you can spend the entire day in conversing with them. In case people don’t take notice of your product, leverage the opportunity to enhance your network.

    Industry Partnership

    All startups can’t afford to spend a lot of money on marketing. Partnering with a more established company can provide the required capital and insights. The terms of negotiation possess the biggest challenge; the industry veteran would likely ask for a stake in the startup. In such cases, cons are going to be there for sure along with the pros. The focus should be on the latter outweighing the former.

    Promote the Product as a User

    If you don’t take pride in what you sell, expecting others to react positively is a distant dream. If the founder endorses his product both as a promoter and user, the target audience sees him from a different perspective. It enables the startup to gain traction with the clients, since both evaluate the product as a user.

    Use of Referral Programs

    Another way of successfully launching your startup is to make the customers help you to promote your product. This will make promotions of your brand to a more distant area. Using ‘Brand Ambassador’ programmes can help you to ask your customers to promote your product among people. The more ambassador you have, the more promotion you can have of your product.

    You can approach small YouTubers to be your Brand Ambassador as they already have a fan base. It will be easy for you to grow your brand faster.

    Use of “Beta Version”

    So, what we always crave for, the things we don’t have and exclusive things. Hence, the creation of a beta version will help you get more people engaged in your startup as they will be getting a chance to get an exclusive version of your product. The more sign-ups, more exposure to your company.

    Social Media Promotion

    Facts About Social Media

    Social media is the key to why brands are getting popular and selling out in seconds. So focus on building a great and empowering social media platform for your product. The more popularity in your social media, the more popular you will get in the actual marketing scenario. Also, that will surely lead to an increase in sales.

    So don’t hesitate from creating a strong and attractive social media platform for your company and make a good investment in your social media marketing.


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    Charity and Other Such Events

    This sounds a bit weird but this surely works as events like Charity, auction are the hub of a variety of customers which you can target.

    Either sponsor such events or be a part of it, so that your brand is shown in the sponsor list or present yourself there in front of the crowd along with your brand. This will surely help you to grow your brand more. It sounds weird but this can be a Trump card to your success if you can work it.

    Host Contests And Giveaway Offers

    As it says “old is gold “, this trick has been used by biggest to smallest, all kinds of startups because of its efficiency. Host various contests which are going to engage customers focus on your startup.

    Also, do give offers or gifts with your product. This works like honey, as your customers will get stick to you more and you will get more customers also. For a new startup, it is efficient to get some regular customers, so this can be a cue to get some regular customers.


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    Conclusion

    The most important marketing suggestion is “you”, the owner. It all depends on how you work and how creative you can be when it comes to marketing and promotion of your startup. So be more creative and come up with innovation, so that helps you make your startup different from others and focus on the customers’ behaviour related to your product.

    Do give value to your customers’ feedback, and focus on making your startup a customer-friendly worthy.