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Best Chrome Extensions to Boost Productivity

You have to admit it, whether you are a student, a blogger, an entrepreneur, a content creator, or anyone else: when we are on our computers, most of the time we spend just on the browser. And Chrome is the most famous browser. All professions, including students, who are pro-study and fun, need to be productive. Everyone wants to be there too. But when it comes to the internet, there are unlimited distractions. So, in other words, the browser itself is a distraction. But there are so many Google Chrome extensions that can help us a lot. Here are some Chrome extensions that will make your life easier and more productive.

Chrome Extensions to Boost Productivity

Here is a list of popular Chrome extensions that will help you boost your productivity:

Session Buddy
Momentum
Video Speed Controller
Autoskip for Youtube™ Ads
Tab Suspender
TinEye
News Feed Eradicator
Any.do
Evernote Web Clipper
Privacy Badger
Keyword Everywhere

Session Buddy

Session Buddy – Best Chrome Extensions to Boost Productivity

Are you like a person, who feels like betraying any tab by closing it? Then Session Buddy is the right extension for you to have. If you open tons of tabs and then curse your computer for slowing down, then Session Buddy will save the opened tabs and restore them later. It saves a lot of memory which eventually speeds up the computer. It is a must-have for old computers and laptops.

Momentum

Momentum – Best Chrome Extensions to Boost Productivity

This is a very great extension if you always need motivation to do work. Momentum gives daily new quote updates and weather updates. You can also set a to-do list on the new tab. This is a great way to stay motivated and productive. There are many other features like scheduling up time and downtime, customizing the dashboard with widgets, etc. You can also go for its paid version.

Video Speed Controller

Video Speed Controller – Best Chrome Extensions to Boost Productivity

Video Speed Controller Chrome extension allows you to alter video playback speed on streaming services like Netflix, Amazon Prime Video, YouTube, Twitch, and Disney+ Hotstar. You can install this extension, start any video, and select the playback speed you want—anywhere between 0.25x and 4x. You may also change the keyboard shortcuts according to your preferences and optimize your streaming experience with this Chrome extension.

Autoskip for Youtube™ Ads

Autoskip for Youtube™ Ads – Best Chrome Extensions to Boost Productivity

Autoskip for Youtube™ Ads is a Chrome extension that automatically clicks the skip button on YouTube video ads. With the help of this extension, you can block ads on YouTube and other video platforms, including sidebar, pop-up, and banner ads. Additionally, it shortens the time it takes for videos and websites to load and function on live-streaming websites. It is a fantastic extension that allows you to save time and boosts productivity.

Tab Suspender

Tab Suspender – Best Chrome Extensions to Boost Productivity

Tab Suspender is a Chrome extension that helps improve browser performance by suspending tabs that aren’t actively in use. It automatically suspends tabs after a specified time, has a minimalistic design, and allows for quick suspension with one click. This extension can increase productivity, save battery life, and help manage tab overload.

How to Boost Productivity at Work?

Being an entrepreneur or an employee, looking for ways to make every minute count? Check out the steps on how you can boost your productivity at work.

StartupTalkyParnas Ghosh

TinEye

TinEye Reverse Image Search – Best Chrome Extensions to Boost Productivity

If you are a Sherlock Holmes kind of person, then this extension is for you. With TinEye, you can reverse-search an image easily. TinEye uses image search identification techniques instead of metadata. It is really good for people like designers.

News Feed Eradicator

News Feed Eradicator – Best Chrome Extensions to Boost Productivity

Do you work on Facebook or do you use Facebook just for some topic inspiration from groups? One moment you think you will now just do the work and close Facebook and the next moment you find yourself stalking your ex’s profile. This extension is going to be a badass master and will hide the news feed from Facebook. You will still be able to access pages and groups. Give it a try. This tool was made because it is very easy to quit Facebook forever, even though I have done it hundreds of times.

Any.do

Any.do – Best Chrome Extensions to Boost Productivity

Any.do is a reminder extension. It helps you to remember to do things. If you don’t want Momentum in your browser but still want an organizer, you can go for it. You can also download its app on your phone and sync them. Features like attaching notes, sub-tasks, reoccurring reminders, etc. make life easier.

Any.do Chrome Extension

Evernote Web Clipper

Evernote Web Clipper – Best Chrome Extensions to Boost Productivity

In case, you want to go for an extension with more fame, Evernote is the name. It is very similar to Any.do, but you will find it more often on mobile phones. However, features like capturing screenshots, editing them, saving websites, and then syncing them to view on mobile, make it different from Any.do.

Privacy Badger

Privacy Badger – Best Chrome Extensions to Boost Productivity

If you really care about your privacy, then this is a must-have Google Chrome extension for you. Privacy Badger blocks websites from tracking your data. It does not have to get a list of what to block, instead, it learns which website is tracking your data. It sends a ‘not to track’ signal to websites you visit, if the website ignores it, it blocks them.

Keyword Everywhere

Keywords Everywhere – Best Chrome Extensions to Boost Productivity

Are you a blogger? Or a freelance writer? This is going to make your life easier. It gets all the detail about any keyword on Google. You don’t have to hassle on websites to decide your keyword. It will really help you a lot. It also allows you to download the keyword data in Excel, CSV, or PDf format.

Best 10 SEO Chrome Extensions You Should Try Out Today

Chrome extensions for SEO can take over many tasks such as collecting data regarding keyword difficulty, traffic metrics, etc. Check out the list of the best SEO Chrome extensions here.

StartupTalkyTripti Garg

Conclusion

These were some Google Chrome extensions, which everyone should have. They will make your life easier and more productive. Install them now if you want to save your time and improve productivity.

January 21, 2020
5 Bizarre Lies That Entrepreneurs Implies in Startups
Bed of lies that Startup founders made for themselves

A lie is a state of denial, a delusion that one creates in the mind and believes in it. The lie makes your present easy but the future got some issues with it, as a life of a lie is very short. Every person has designed some lies in the life and after one time they start to believe in them. The startup founders have also established a few misconceptions in their life’s, which leads to the path of their destruction. A lie will cost a huge loss to the new startup owners and the journey of their dreams will crash to the ground before even it begins. The truth is hard, but it’s better than the soft bed of lies.

The startup owners who are tired of failure and cursing their fate for the failure, they need to step back and ask one question, “Why I’m failing and where I have gone wrong?” In the end, you will automatically get the reason behind the failure. The answer to these two questions will reveal the lies that you have been telling yourself. But not anymore because to get the success you need to face some harsh reality.

Also Read:
10 Ways to Boost Self-Confidence That You Need to Know as an entrepreneur!
Inspiring Quotes of Indian Entrepreneurs [Exhaustive List]

The list of lies is very huge that startup owners follow. Today we will try to understand some common lies that one tell themselves. So the lies of entrepreneurs life are as:

#lie1. I’m self-sufficient and can achieve anything with my hard work

Hard work is good, bulls also work hard all day but they don’t work as a CEO of some multinational company. The element here is to work smartly and plan every move in advance. Strick on the right time and in the right spot.

The business owners lie to themselves that they can handle all the work efficiently and they don’t need any help. They assume that making a million dollar project presentation and cleaning the toilet of the offices, they can do anything. Nobody is perfect and we all need help at some point in life.

Also Read: How to Build Best Company Culture – Things to Avoid

#lie2. A positive attitude will make me successful

Staying optimistic in life is good, but assuming that a positive attitude will lead you to success is the biggest delusion of all time. It can be better explained with the example of Stockdale Paradox. His story is inspirational and throws light upon the true meaning of optimistic realism.

He was the highest-ranking American POW held during the Vietnam War and he thought that his life will end in the prison. He was severely tortured in the prison, but he still didn’t give up. The key to his survival is that he didn’t think any delusion like other prisoners. Instead, he chose to be real.

He said that “I never lost faith in the end of the story, I never doubted not only that I would get out, but also that I would prevail in the end and turn the experience into the defining event of my life, which, in retrospect, I would not trade.”

Jim Collins famously wrote about in his classic book, Good to Great:
“You must retain faith that you will prevail in the end, regardless of the difficulties.
AND at the same time…
You must confront the most brutal facts of your current reality, whatever they might be.”

Also Read: 6 Deadly Mistakes People Tend to Make During an Explainer Video

#lie3. My team is the best.

Having trust in your team is a good thing but blind trust will cause you to trap. The companies make numerous assumptions on this like
1. We are hiring more means, we are running successfully.
2. We have employees that worked for Google and Apple.
3. I have the smartest team and my team has unique ideas.
These are few sweet little lies that every entrepreneur have about their team and these lies lead the future of business into the dark.

Also Read: Why Coordination is required among team members?\

#lie4. Finance is never an issue.

Getting investors is the biggest issue, even for the successful running organizations. For the new startups, it’s like finding water in the Sahara desert. Getting the investors are easy, but making them understand the project is the hard nail to crack.

One of the young CEO shared his experience telling that, he and his co-founders got rejected by the investors numerous times. One of his teammates always says that “Don’t worry we will get success, next time for sure”. But in the end, he was the one who left the team because he wasn’t able to handle more of his own lie and one day lie crushes his dreams. As he focuses on a lie instead of evaluating the problem in the startup plan.

Also Read: How to Get Media’s Attention Towards your Startup?

#lie5. My product is the best

Customer will automatically come towards my enterprise to buy my product or service. This is the most unethical thought of an entrepreneur’s mind. The overconfidence on your product and assumption that whatever you offer, the public will buy, then my friend you are in the biggest delusion of the century. Only offer those products which have already run through the market.

These are five lies that startup owners believe in mainly. But there are various other delusions presents. Like a startup mentor based from Dallas shared few interesting lies which he hears on daily basis from startup founders
1. We will get tremendous followers after the launch.
2. Once we have a cool website and a logo, we are all set to rock.
3. Money is the biggest issue and it can solve all other issues.
4. A mention in a major publication is enough for the initial traction.
5. One social media manager can change my whole startup plan and can give it wings.
6. One startup failure means my whole future is finish.
Also Read:
How to Make Customers Loyal?
Must Read Startup Books for Entrepreneurs

These are the truckload of crap that entrepreneurs usually believes in. The startup owners have built a web of lies around them and they lead their life accordingly. You guys need to shake the fog of lies and start to think clearly. Get a grip and self-evaluate your startup plan, and then remove all lies from it. Because if Mark Zuckerberg has built lies around him, then we didn’t have Facebook today. So take an oath to stay away from lies, doesn’t matter how harsh they are.
January 21, 2020
How To Rank Site With The Help of Content Optimization?
Have you ever thought that what is the purpose of starting a website and ranking it, and why is the world going crazy more and more after making websites? Well, the answer to this will be given today plus we will always tell you about the ranking of the site and how your content can help you get a better place in Google ranking list. If you are planning on starting your own website too then, it is very important that you start reading the article below for the most exciting news!

The content is the backbone, or you can also say the soul of the website which attracts or scares of the web user. Your traffic directly depends on the content you are having on your website. Now we will tell you about a piece of exciting news that will surprise you at the same time and maybe it will irritate you a bit too. The news that we are referring to you from a very reliable and private source is that almost forty per cent of the content on the websites is copied content and is published under fake ownerships. This means that plagiarism has taken over the websites a great deal.

But this is not the thing that you should worry about, but you should learn from this because top search engines have started to de-rank and suspend this website from its database. Plagiarism has two taken its foot back since the plagiarism checker tools have hit the web market. The plagiarism checker tools are the tools that help you detect plagiarism in your content as well as in any other website’s content. so now as we are talking about the plagiarism checkers let us name the top best free plagiarism checker tools that you can use to improve your content quality. The names are as under:
1. Plagiarism checker tool by small SEO tools!
2. Plagiarism checker tool by search engine report!
3. Plagiarism checker tool by Grammarly!
4. Plagiarism checker by DupliChecker!
5. Plagiarism checker by plagisrimsoftware.net!
These are the top five plagiarism detector free tools that you can use to check your content for plagiarism. These plagiarism checker free tools are the best step you can take in content optimization!

Why Unique Content Is Important!

The reason why unique content is important because Google ranks your content on the basis or being fresh and unique. We will try and explain this in the simplest way so that all of you can understand the basic need for unique content. Google directs traffic to your content on the basis of the relevancy of the keyword the traffic is coming from that may be present in your content as well. Now if two websites have the same content word by word, then Google or any other search engine will not be able to decide whether a site should be ranked above the other and so to avoid any kind of confusion and any kind of complication instead of making a decision Google suspends both of the contents sites!

This is the same scenario that you are racing towards the finish line and at a point, the track is divided into two or more paths which all touch the finish line, now which route will you decide? The same problem is faced by the search engine, and you must also make this clear to yourself that the search engine will never let you post two contents on different sites because if it happens, then it will affect the traffic of the search engine in the end and it won’t ever do that!

Conclusion and The Need of Rephrasing Tools!

So now you understand the ranking concept of Google and other search engines, and that is why you must understand the concept of unique content and its need. If you really want to copy content for some matter, then we will recommend you to use the best tools for paraphrasing if you are not comfortable with rephrasing yourself. You can easily find the best tools on the same platforms that we have mentioned above for the plagiarism checker tools!
January 21, 2020

Observe.AI – This AI-Powered Agent Will Take Your Operational Efficiency To Next Level

With all the buzz about the modern technology with AI and VR that seem to be taking the world by surprise one after another, it has become imperative for companies to keep up with these trends and make the most of it. To sufficiently provide a solution to this, Akash Singh, Sharath Keshava Narayana, and Swapnil Jain launched Observe. AI in 2017.

Observe.AI is an AI-powered agent enablement platform for voice customer service. Leveraging the latest speech and natural language processing technologies, Observe.AI enables organizations to quickly analyze 100% of calls. With Observe.AI, support teams improve call quality, monitor compliance, and coach agents into top performers. Observe.AI’s main aim is to transform the $300B voice customer service industry by turning every agent into your best brand representative through AI-based insights and coaching. In a digital world, agents provide a rare opportunity to humanize brands and improve the customer experience, Observe.AI wants to accomplish this through this venture.

Startup Name	Observe.AI
Headquarter	San Francisco, CA
Sector	Analytics, Voice AI
Founders	Akash Singh, Sharath Keshava Narayana, Swapnil Jain
Founded	2017
Parent Organization	Z21 Labs
Website	www.observe.ai

About Observe.AI and How it Works
Observe.AI – USP and Innovation
Observe.AI – Target Market Size
Founders of Observe.AI and team
How was Observe.AI Started?
Observe.AI – Name, Tagline, and Logo
Observe.AI – Startup Launch
Observe.AI – Funding and Investors
Observe.AI – Advisors and Mentors
Observe.AI – Growth

About Observe.AI and How it Works

Observe.AI' Dashboard & Features — Observe.AI’ Dashboard & Features

Observe.AI is a Voice AI platform that transcribes and analyzes 100% of voice customer service calls by using the latest Speech Recognition, Natural Language Processing, and deep learning technologies. This solves several problems for Contact Centers:

Fixing a broken Quality Assurance system: On average, only .003% of calls are reviewed for quality and compliance purposes. With Observe.AI, 100% of calls are analyzed. Additionally, with Voice AI call scoring is objective and data-driven (rather than randomly selecting calls to review, which is how the process works today).
Compliance & Security: The platform automatically identifies violations in compliance. Additionally, features like automatic PII redaction protect sensitive user data.
Targeted agent enablement and coaching: Voice AI enables supervisors to provide targeted, data-driven feedback to agents. On average, our customers provide 10X more feedback to agents per MO and have reduced onboarding time by more than 20%.
Operational improvements: With Voice, AI companies improve key contact center metrics, such as improving CSAT (5%); lowering Average Hold Time; lowering Dead Air; and improving the Quality Analyst to Agent ratio
Understanding the VoC to improve Customer Experience: Sentiment analysis via Voice AI helps companies understand how customers feel about the support experience and its products/services with objective proof.

Also Read: 13 Tips To Make A Video Ad To Pump Up Your Sales

Observe.AI – USP and Innovation

Legacy speech analytics and talent management systems are simply not meeting the needs of the world’s top brands. Today’s Voice Customer Service agents have a unique ability to emotionally connect with customers and are often a brand’s only frontline representatives. Observe.AI strives to turn every agent into the best possible brand representative through AI-based insights and coaching. The prime USP’s of Observe.AI include:

Built for Contact Centers: We offer the highest transcription accuracy in the Contact Center Space (80%, which is higher than Google and Amazon for Contact Centers). We’ve built our entire Platform around the Contact Center use case.
Rapid integration: We are the quickest solution to go live in the Speech Analytics Contact Center industry. Our customers go live in just two weeks and we offer one-click integration with Talkdesk in an industry where it can take 3MO+ just to get up and running.
Proprietary SpeechNLP: Our engineering and Machine Learning teams have rolled out some truly ground-breaking features for Sentiment Detection, Silence Detection, and automated Redaction on calls.

Observe.AI – Target Market Size

Industry: Voice Customer Service
Target Market Size: $300B

Advancements in Natural Language Processing, Speech Recognition, and deep learning will only continue to dramatically improve. This will increase transcription accuracy while opening up new opportunities to automate tedious processes, such as compliance tracking and quality evaluations. It will also open up new opportunities to augment agents with conversational insights on live calls in 2020.

With these advancements, support teams will be able to use Voice AI more efficiently and intuitively than ever immediately putting the data to practical use. With more voice data, support teams will be able to better understand performance trends and make predictions. New integrations and alliances will also help teams leverage learnings from Voice AI across other channels, including email and chat.

Also Read: Should You Have Pop-ups On Your Website?

Founders of Observe.AI and team

Swapnil Jain, Co-founder & CEO: Swapnil is an IIT Delhi graduate and comes with a strong technology background. Before Observe.AI, he led user growth at Twitter and opened Twitter’s India office. As CEO at Observe.AI, he focuses on product innovation.
Sharath Keshavanarayana, Co-founder & CRO: Sharath is a second-time entrepreneur with over 14 years of experience in building and managing global sales teams at Unbxd, AWS, and Akamai. As the CRO at Observe.AI, he focuses on go-to-market functions, such as sales, marketing, and Customer Success.
Akash Singh, Co-founder & CTO: Akash is an IIT Delhi graduate and has both high-tech and startup experience. He works from Bengaluru and manages the engineering team.

How was Observe.AI Started?

In 2017, the co-founders Swapnil and Akash had a hunch that advancements in Speech, Natural Language Processing, and AI were opening up new opportunities across every industry and vertical. When they took a trip to the Philippines, these two entrepreneurs happened to realized that they could use these technologies to transform the way work is done by the world’s 100M contact center agents.

In 2017, they brought in co-founder Sharath who has many years of experience working in Contact Center software. During an early trip to Manila, they were shocked to see how inefficient agents were working because of outdated processes and technologies. That’s because Contact Centers typically quality check just 1-2% of their total calls. That means agents, who take an average of 1000 calls per month, only receive feedback on 2-4 of those calls each month that are typically randomly selected.

In the Philippines, the co-founders saw that many teams were using multiple systems and spreadsheets just to quality check a single call. At a time when 1 out of every 2 customers goes unsatisfied with their experience, they knew there was a massive opportunity to make life better for both Contact Center employees and their customers. And hence they validated the idea for Observe.AI when the co-founders landed their first 100 clients and drove multi-million revenue in 9MO

Observe.AI – Name, Tagline, and Logo

Observe.AI’s Logo

The tagline of Observe.AI is “Turn every agent into your best brand representative with Voice AI.” That’s because the ventures believe that agents are the voice of the brand, and they interact with customers and prospects more often than anyone else at an organization.

Also Read: How to Get The Much-Needed Initial Traction For Your Startup

Observe.AI – Startup Launch

Observe.AI is a product-centric company, and it has built a world-class AI Platform. The numbers don’t lie and this AI-powered agent happens to have an 80% transcription accuracy (vs. industry-average 75%), 80% silence detection (vs 72%), and 87% sentiment analysis (vs. 78%).

“We also take onboarding and customer success very seriously. We get our customers to live quicker than anyone else in our industry (two weeks versus the typical 3MO) and offer dedicated onboarding, Customer Service, and ongoing training.” Said one of the co-founder – Swapnil.

Finally, Observe.AI has the unique advantage of having built several alliances early-on with companies like Talkdesk, Microsoft, and leading BPOs (ERCBPO and ItelBPO).

Observe.AI – Funding and Investors

Over the years, Observe.AI has raised a huge amount of funding. In August 2017, it raised $ 900K in the pre-seed round from Emergent Ventures. Again in January 2018, it raised an amount in the same round worth $120K from Y Combinator. Nexus Venture partners invested $7.1 Million in the seed round in May 2018. Recently in December 2019, it raised Series A funding worth $26.2 Million from Scale Venture Partners.

Date	Stage	Amount	Investor
August 2017	Pre-Seed	$900k	Emergent Ventures
January 2018	Pre-Seed	$120k	Y Combinator
May 2018	Seed	$7.1 Million	Nexus Venture
January 2018	Series A	$26.2 Million	Scale Venture Partners

Observe.AI – Advisors and Mentors

Andy Vitus, Partner, Scale Venture Partners
Jishnu Bhattacharjee, Managing Director, Nexus Venture Partners
Dick Costolo, Founder 01 Advisors, / Ex-CEO Twitter

Also Read: Success Story of Knowlarity- The First Ever Cloud Telephony Venture of India!

Observe.AI – Growth

Company size: 52
Work culture: Observe.AI has built one of the most diverse teams in the Bay Area and have a global culture that spans San Francisco, Bangalore, and Dallas, Texas. Two of the company values are trust and transparency. Critical information about the business and learning is shared at every level, and the top-level management trusts every employee to make the best decisions in their role/own their responsibilities.
Hiring: Observe.AI is hiring for roles across every department in our Bengaluru, San Francisco, and future Dallas office.
Funding: With the recent $26 Million Series A round, the total funding stands at $34.3M.

January 20, 2020

5 Major Strategies for Community Building
Globalization processes have resulted in greater complexity, interdependence and limited resources. Non-government organizations and corporations are increasingly engaging each other in recognition that shareholder and societal value are intrinsically linked. For both sectors, these partnerships can create an enabling environment to address social issues and can generate social capital.

This is because entrepreneurs and the business sector has realised that the true potential of customers is not with the size or the number of customers but most importantly, it is with the depth of engagement and interaction. Thus, there has been a global trend where brands have put community building at the heart of marketing strategies.

Why community building is important?
Why should Community building be followed by the entrepreneurs?
5 Strategies to build community
Conclusion

Why community building is important?

There is a growing genuine desire among business people to run a business for a profit, but at the same time to be contributing to the investment and the growth in the community, of a strong community. This is because the entrepreneurs have realised that they actually derive their profits from within a society, they live in society, their employees are citizens within a society, their customers are citizens and they abide by the rules of society. That means they have the same responsibilities and duties to society as anyone else who lives and breathes in the society.

Benefits of Building Community

Why should Community building be followed by the entrepreneurs?

Corporate social responsibility is the commitment of business to pursue policies, make decisions and follow directions for actions that are congruent with the overriding objectives and values of the societies in which that business is embedded. The business benefits for doing this are convincing.

Socially responsible behaviour within a community minimizes the possibility of regulation and tighter controls that will inhibit performance. Loss of reputation, criticism and distrust from the community inevitably threaten the sustainability of business. In this view, therefore, economic performance is dependent on social performance and thus it is important that entrepreneurs dedicate themselves to engage with the community.

5 Strategies to build community

In a nutshell, community engagement strategies are a process to help your customers to gain trust in your service. Behavioural studies show, human beings are more attached to groups where they feel more respected and cared for.

You can use these simple strategies, in your daily business to keep up with your customers within the community and spread a smile.

Also Read: Top 10 Customer Support Solutions for Startups in 2020

Provide a platform for your community members to freely express their needs:

First, plan and chalk out why do you need to have the community and then work towards it to build a space where the members of the community can express and provide opinions. A big part of the community building strategy is understanding the community members.

Community Building as a part of customer satisfaction

Your feedback form must always consist of these few things:
- Whether they liked your service?
- Do they think there is any scope of improvement, if yes what?
- How can you serve them better?
- How has the behaviour and overall service of the employee been?
- Will they recommend your service to any of their friends?
These questions would help your customers to gain trust in your service and they would feel cared for. Also, feedbacks would help you build upon your business easily and fill up any gaps which you weren’t aware of. The more the community members feel that they are being heard and valued, the more likely they are to remain loyal to your company and express their needs. This makes community engagement a very interesting tool for retention.

Also Read: How to track customer acquisition in SaaS?

Build Loyalty, Leads, & Sales in Your Community:

If you are working on creating an idea and spreading your art into the world, you would definitely want it to grow. You would obviously be looking for attention among the community. This is simply, what marketing does. Be it a small-scale banner that is put along the roadway of a steel bar or having a fashion icon speak about a particular beauty secret, there has been various ways of promoting business which entrepreneurs follow.

But you need to keep in mind, what appeals most to your community. Is your community a fan of cricket, then you can use cricketers as models to advertise your product. If most of your community members are at an older age group, you must invent ways so that it is beneficial for them. For example, you may introduce a door step delivery of your product to the old members of your community. You can also arrange and sponsor for programs around your community.

Providing sponsorships engage a lot of attention as it mutually benefits both the businessmen and also the community members. The community members can rely on your service and would continue to reach out to you whenever they need. Some of the benefits in building up the loyalty for your community are listed below:
- Grow brand awareness
- Reduce churn
- Increase ascension
- Improve customer satisfaction
- Increase customer loyalty
Also Read: How to make customer loyal?

Creating user generated content

Always keep in mind, business is like a democracy, the power is in the hands of the customers, if they do not like your service, they can very well provide bad ratings or give negative feedback which would affect your business in a tremendous way in the future. Thus, always keep in mind to do the best from your end.

Creating user generated content implies, you design a tailor-made service or product that is best suited for your community members. For example, not all requires the same shampoo which protects against hair fall. Some might need the shampoo to enrich their hair or have a better shine. Some just need to retain the colour of their hair while some might need a shampoo for their pets. Demands differ according to the needs of your community. Going out of your way to adjust with the desires of a customer makes them feel respected and controlled. Whenever possible, try to provide your customers more than what they expect.

Use social media to build your own community

Most people with a fanbase have derived their customers easily from the social media. Social media can be a great way to engage in building a brand community and attract fans. Digital marketing does not imply only reaching through blog post, but also other mediums such as a YouTube video or simply a social media shoutout. Facebook, Instagram, Twiter, Youtube Channels, LinkedIN are some of the most trending areas where you can freely open up your page and promote your work by attracting attention to the vast majority of people without any political barriers.

You can also be extremely adored by your community members if you follow up their posts, like and share your followers’ posts, comment on them and get to know your followers.

Be responsive

Communities are all about interaction. So, it is insane to expect that you can be unresponsive to your customers when they need help and support.

Relationships between organizations and clients develop with trust. Thus always be patient and Listen and Respond to the problems of your community members regarding your services. We have always been taught to respond and not react, but it becomes quite a challenge to follow this on our daily lives, especially when we deal with customers who provide us with monetary benefits. Whenever there is complaint raised from the end of customers, always listen to all the problems they have been facing, take their side and ask them generously what solutions do they want. See if it is possible for you to provide the community with their demands. Try and do as best as possible for them.

Conclusion

Community involvement includes contributing money, products, services and human resources such as time, skills and leadership to meet the social and economic needs of the community by connecting the objectives of the business with the communities. The strategy is to devise new ways in which business interests can be aligned with community interests so that there is a win–win solution to community problems and issues. The commitment to working together strategically, in order to grow business together sustainably, is good business sense and can create an enabling environment to address social issues.
January 20, 2020
Email writing for Engagement stage
For all the advances in technology we’ve witnessed over the last two decades, the business world still runs on email.
You don’t even need to cherry pick the statistics. Email wins across virtually every metric:
1. Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate
2. Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
3. Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
4. 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
5. 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
Also read: Must-Read Startup Books For Students
Relevant read: How to Track Customer Acquisition in SaaS?

But like with anything worth doing, effective email marketing requires some persistence and attention to detail. You need to know when and what to send and you have to take advantage of every opportunity. It can be especially tough to choose the most important action for new users to take. Often though, there’s one step that’s absolutely necessary for people to ever realize any success in a product or service.
Now, we will look at some of the emails from which you can learn.

So, Let’s get started!

Filepicker.io activation email

Filepicker, a file management service for apps, has an activation email that starts right after their welcome and encourages new users to upload their first file. That’s the first behavioral conversion goal.

Filepicker.io email example

As Bethany Stachenfeld who manages online sales and marketing at the company explained: “If users haven’t uploaded a file, then there’s no way that they’re actually using Filepicker.” Once people upload a file, they receive the next email campaign explaining more advanced features.
The progression of emails is important. Director of Customer Success Joseph Palumbo adds, “The goal of these emails is to have people experience how simple it is to integrate our product and have that first experience set the bar for using the rest of our framework.”

Also read: Netmeds: India’s Online Pharmacy
Important read: Challenges Faced by SaaS startups

SaneBox onboarding email

SaneBox, an email management tool that works in every inbox, triggers an activation email if you haven’t used a key feature. The subject line — “The most important feature you’re not using – SaneBlackHole” — adds urgency and FOMO to get the most out of the app.

Sanebox onboarding email

Giving a heads up to new users that they can now unsubscribe from any email without leaving the inbox — while making sure to target only those people who haven’t used the feature yet — helps activation without annoying people who have already taken this step.

Also read: Top 10 Youngest Entrepreneurs of India
Relevant read: How to validate your SaaS idea before building an MVP?

Dropbox

Dropbox, a file hosting service, is another SaaS company that has a great email marketing strategy. They have so called “friendly reminder” emails that are simple, cute and personalized. First of all, they have a cute charming header cartoon that quickly draws the reader’s attention. Secondly, for more personalization, they greet recipient by their first name. Finally, the body of the text is straight to the point: it asks the recipient to download the software and reminds about the main benefits they might get.

Dropbox email example

Their primary CTA is also used straight to the point: they just ask the reader to “Download Dropbox here”. Though the usual rule of thumb is to make CTAs brighter and more eye-catching, in this case the CTA makes the transition from reading the email to downloading the software more fluid.

Also read: SimplyGuest – Find the Best Housing Solutions

Conclusion

What you can learn: The three main things you need to include in your email are:
- What: the purpose of the email
- Why: the benefits of the software
- How: the way users can get the software
The success of email marketing is ultimately in the follow up.
In this article, I’ve tried to cover scenarios in the engagement stage your business will likely face but in an evolving marketplace, there will always be new opportunities for follow up.

Please comment below your ideas to follow up in the engagement stage.
January 20, 2020
List of Top Co-living Startups in India

Moving away from the hometowns to settle in big cities can be difficult. On top of that finding a good place to stay can be quite a daunting task. With limited facilities in college and university hostels, there is a need for budget accommodation within the vicinity. Also, the nightmare of dealing with a landlord after shelling out a fortune for an apartment can be intimidating.

But quality accommodation and housing segment for students as well as professionals is being explored widely in the metro cities. The trend that is catching on the millennials is – Co-living spaces. It allows youngsters not only to share residences with like-minded tenants but also offers amenities like Wi-Fi, furniture, furnishings and appliances without burning a hole in the pocket.

We have also covered list of successful startups in Bangalore, Delhi, Mumbai and other cities too.

List of Top Co-living Startups in India

NestAway

Founded in January 2015, NestAway was the first to tap in the then unstructured and fragmented space of shared housing rentals. It offers shared rooms, private rooms as well as full houses both non-furnished/furnished for affordable prices and zero brokerage. The startup has a huge team—500 members in all, catering to customers who are primarily in the 22-30 age category. NestAway received funds from total 13 investors including Ratan Tata, Flipkart, IDG Ventures.

Also Read :
NestAway: Home Rental Has Now Become Easier
List of 23 Startups Funded by Ratan Tata

Stanza Living

Stanza Living

The Delhi-based housing platform aims to provide a professionally managed accommodation and co-living residences to both boys and girls. 24/7 open kitchen to common lounges with TV to football to fun-filled weekend activities, stanza living has definitely made living away from home easier. Also, they provide discounts and offers at various restaurants through Stanza Social. Its monthly rentals range from Rs 7,000 to Rs 20,000. Stanza Living has 15,000 beds at present. The startup aims to have 100,000 beds registered under its domain by 2021. Stanza Living received funds from Sequoia Capital, Accel and Matrix Partners.

Also Read : List of Real-Estate Start-ups in India

CoHo

CoHo

CoHo is one of the country’s first co-living spaces was founded in late 2015. It offers fully furnished accommodation on a sharing and individual basis with amenities such as hot food, wifi, laundry services, 24/7 security, along with access to common spaces such as lounges, games and reading rooms and special events such as poker nights. All this without any security deposit, brokerage or furnishing costs.

CoHo raised funds from veterans like Sachin Bhatia (Co-founder, MakeMyTrip and TrulyMadly), Rajesh Sawhney (Co-Founder, GSF and InnerChef), Mahesh Parasuraman (Ex-MD, Carlyle PE), Dheeraj Jain (Partner, UK based Hedge fund), amongst others.

Also Read : CoHo: Best Co-living Space for Millenials

Your Space

Your Space

Your Space is founded in 2016 by Karan and Shubha discussed the idea with Nidhi Kumra. YourSpace offers 1,200 beds in 11 hostels across India and charges between Rs 12,000 and Rs 25,000 per bed on a monthly basis, depending on the city and location.

It currently operates in New Delhi, Mumbai, Chandigarh, Jalandhar, Pune, Noida and Greater Noida. YourSpace provides safety, security, air conditioning, WiFi, furniture and bedding, medical aid, gym facilities, walk-in closets, and personal washroom. Your-Space has so far raised $1 million fund from angel investor and HNIs.

Also read: List of mutual fund startups in India

Zolo Stays

Zolo Stays

Bengaluru-based Zolo promises a hassle free co-living. Zolo is founded by Nikhil Sikri, Akhil Sikri and Sneha Choudhry. Their facilities include fully furnished rooms, hygienic and healthy food, daily housekeeping, internet facilities, security etc.

The cost of the bed comes to an average of Rs 6,000 to Rs 8,000 per month for twin-sharing rooms. The company has 600 employees spread across five cities and 18,000 beds.

StayAbode

StayAbode

StayAbode is founded in 2016 by Viral Chhajer, Varun Bhalla and Devashish Dalmiya. Bengaluru-based StayAdobe claims to have over 300 beds across five properties in South Bangalore with monthly rents ranging from Rs 12,500 to 35,000, depending on the type of property. A three-month deposit is payable by the tenant which is significantly lower than the usual norm in the city of 10- month deposit.

Also Read : StayAbode – Professionally Managed Co-living Spaces

SimplyGuest

SimplyGuest

SimplyGuest is founded by Subbu and Ambareesha Athikunte and Mayank Pokharna. SimplyGuest is a platform accommodation catering to working professionals which offers fully furnished 1 bhk, 2 bhk, 3 bhk flat on an individual or sharing basis, without brokerage and only two months deposit.

It has close to 120 beds in private flats and another 27 in its hostel. The facilities provided by this platform include- a rent that comprises of electricity, water, 30-100 mbps WiFi, DTH, domestic help, repairs and maintenance, and unlimited LPG.

Placio

Placio

Placio is founded by Rohit Pateria, Ankush Arora and Atul Kumar Singh in March 2016. Noida-based housing platform offers fully furnished private and shared accommodation for students with comfortable and affordable living solutions ranging from basic budget to high-end luxury accommodation with pool/table tennis, playstation, book exchange counters and other facilities. Currently present in six cities, Placio has over 3,000 beds. Placio charges tariff ranges from Rs 10,000 to Rs 24,000 per bed, per person, per month.

Also Read: Startup Hubs In India | Indian Cities Promoting Entrepreneurship

Oyo Life

Oyo Life

Oyo Life is launched in October 2018 offering fully managed independent residential units, inclusive of contracting, furnishing, cleaning, maintenance, and in-stay services. Oyo Life has more than 10,000 beds signed and over 6,000 live beds and is adding over 1000 new beds every month.

Oyo Life provides essential amenities such as Wi-Fi connectivity, television, regular housekeeping, power backup, CCTV surveillance, and 24/7 caretaking. It charges rents starting from Rs 5999.

Oxfordcaps

Oxfordcaps

Founded by Annu Talreja, Priyanka Gera in 2017, Oxfordcaps provides technology-driven living experience to students in India and Singapore. Oxfordcaps provides a custom designed and standardized student housing product with a full-stack model of services and amenities.

It offers room on twin and triple sharing basis ranging between Rs 12,500 and Rs 19,000 per month. Currently, around 3,500 beds are operational by Oxfordcaps. It received funds from 500 STARTUPS (SE ASIA), Ready Ventures. It has estimated annual revenue of $3M.

CoLive

CoLive

Founded by Suresh Rangarajan in 2016, CoLive is an online platform that allows users to find shared workspaces and accommodations, flats and homes for rent. CoLive offers basic facilities such as housekeeping, laundry services, security and meals, gaming consoles, libraries, gyms, pools and high-speed Wi-Fi. CoLive charges Rs 6,500-9,500 for double sharing and Rs 13,000-18,000 for single-sharing depending on the area. It has received fund from SAR Group Family Office, Salarpuria Sattva.

Also Read : Colive – Latest Startup News and Updates

RentMyStay

RentMyStay

RentMyStay is a Bangalore-based company which was started in 2015 by Kiran Nagarajappa and Rakesh Kamble. It is an online platform that makes renting as simple as checking into a hotel and provides a wide range of options from fully furnished apartments, villas, rooms to independent homes, for both short term and long term rentals.

RentMyStay follows the flexi rental model, RentMyStay allows one to rent a house for a few days to a few months. RentMyStay presently manages over 300 properties in Bangalore but planning to be starting its operations in Delhi/NCR, Pune, Hyderabad and Chennai.

Roomee

Roomee

Founded in 2017 by Ravichandran Annadurai, Roomee is a curated Marketplace for PGs ,Longstays & Co-living spaces. As a technology platform, Roomee is fully App enabled and it makes it easy to find and book Co-living spaces. Properties are thoroughly reviewed and curated and hence dependable. With the Roomee mobile app, you can virtually explore your future home from our wide assortment of thoroughly reviewed and handpicked PGs, longstays & co-living spaces.

Also Read : Best Coworking Spaces in India

Renaissance Living Spaces

Renaissance Living Spaces

Founded in 2014 by Dalmia Abhishek, Deepali Dalmia and Neeraj Mittal, Renaissance Living Spaces (RLS) which is a part of Renaissance Group has been in the student, executive and care giver housing (Hostel) business. Each accommodation has an experienced manager supported by full time wardens. This team is responsible to make sure that guests’ needs are addressed promptly, to their satisfaction.

Hello World

Hello World

Home rental network Nestaway is diversifying its offerings. The Hello World is independent subsidiary of NestAway. The Hello World co-living product is aimed at building communities for students and urban migrants.

A Hello World membership will also allow them access to engaging community activities, weekly gatherings, and an online community to exchange conversations, common interests and meet like-minded people. Hello World is currently present in 15 cities including Bengaluru, Hyderabad, and Pune.

Grexter Living

Grexter Living

Grexter Living is co-living space founded by Pratul Gupta, Nikhil Dosi. Grexter Living offers functional and built-to-suit urban studio rooms that provide all the necessary amenities and, at the same time, are aesthetically appealing. Catering primarily to salaried employees, fresh graduates, and techies in the age group of 18-30 years, the spaces they provide consist of a large common kitchen with another huge designated area that has lounges, gaming consoles, and home theaters.

Also Read : Grexter Living – Changing the way Youngsters Live

A peaceful and friendly living space is what we all want and look for. This was our list of co-living spcaes startups. Hope this list is useful to find a perfect place for you to live. If you know more co-living startups, write in comment box below.

January 19, 2020
How to validate your SaaS idea before building an MVP?
The best way to validate a SaaS idea before building an MVP is to have the problem that you are solving for. Especially in SaaS, because you aren’t looking to create another entertainment platform, but instead solve a business need for a customer in exchange for them paying you money. So, if you consistently run into an issue and aren’t satisfied with the existing tool set you can decide to go out and build your own.

But before diving in the steps to validation, let’s clarify a few things.
You need to identify a problem and its solution, yes, but a huge part of your guess (i.e. idea) resides in who you think will want to pay Rs.X per month or year to get their problem solved. This is also called “customers”. This is what will make you filthy rich. For example, the initial guess of Metrics Watch was that digital agencies would be willing to pay for Google Analytics alerts, white label them and send them to their clients. Wrong. So wrong. The point of this post is to help you avoid that kind of mistake and avoid building something people don’t want to pay for.

So, you have an idea and a ton of will to take over the world, a market or just have a fun lifestyle business. We want to validate that it’s legit and has some chances to work. Validating your idea is all about risk mitigation.

What needs to be validated exactly?

First, we need to validate that the problem exists and that people are willing to pay for a solution. We also need to make sure that your proposed solution is a good one that people will be motivated enough to use and pay for. That’s as “simple” as that.
Now before you do that you should, evaluate the market. Have you really tested all of the solutions that are currently out there? Then hone in on your pain point. Why is that you don’t like the existing solutions.

Steps to follow to validate your idea

Clarify your idea

Before pitching your idea to anyone else, first the idea should be completely clear to you. To clarify your idea try to answer these questions:
1. What problem would my SaaS solve?
2. Does this problem actually exist?
3. How would my product work exactly?

Then after that, you need to research about the things such as:
– Identify competitors (crunchbase, google, app store, etc.)
– Does your idea exist already? (Google Patents)
– Can you do it better, faster, cheaper?

Brainstorm your idea

The last thing to do is brainstorming to identify huge opportunities to disrupt the market:
– How are people addressing the problem now?
– What disruptive technologies can solve the problem?
– Where is the competition missing the mark?
– See non-competitive products for more ideas

Plan – Narrowing the Focus of your Product

Now after the idea is completely clear, you have to devise a plan for your SaaS. You have to document your assumptions, make a UX hypothesis, set goals for the product and define the MVP of your product. You also have to think about:
– What features are required to sell the product?
– Connect the functionality to the product goals
– Define metrics for success
– Define customer personas

Define your target customer

Understanding your target customers is crucial from the beginning to ensure that your product will be accepted by them. To understand your target audience, you need to segment the different types of buyers. Segmentation can be done based on various factors such as budgets, needs, decision makers, problems and goals.

When starting up your SaaS company, strive to grow with your audience. Keep in touch with your users through email, social media and blogs to know what features they want and get other important feedback about your product.

Sketch – How to Use a Quick Drawing to Determine the Interface

Now, you need to think about the interface of your product or service. To do that, proceed in the following manner:
– Create a sitemap of the product
– Use pen/pad to sketch the interface
– Design whole tasks that testers can complete
– Show the connections between the screens (information architecture)

Test if there is an open market for your potential product

You can use these tools:
1. Google Trends:
  It helps you have a bigger picture of the market where your potential product will land.
  Trend charts can tell you if your target market is shrinking, stable or growing.
2. Online Ads:
  The idea is to create a cheap ad campaign for your future product. This allows you to test people’s reactions.
  In this way, you gain a better insight of the market, as your ads will focus on your target customers. The clicks received will be your response.
Create a Realistic Demo of How the Product will Look and Work

To create a realistic interface, use the following tools to mock-up flat designs for each screen that you sketched
– Desktop: photoshop/sketch or Axure or a similar program
– Mobile: AppCooker or Proto.io or a similar program
– Use Invisionapp.com to connect the flat designs so that the user can click/tap on the buttons and transition from screen to screen. This will give the tester a ‘real enough’ experience to complete tasks and answer questions about its viability

Look for your early adopters

You have several options to find them:
- Ask your colleagues or friends. They might be interested in your idea. If not, they could still help you giving some referrals
- LinkedIn. Go to your connections and browse for potential clients.
- Stalk your target customers via Facebook or other Social Media.
- Forums. Join groups of people who might be interested in your solution.
8) Schedule interviews with your early adopters

Try to follow this scheme to get the best results out of them:
- Validate the problem
- Get to know about the pains of your potential clients
- Validate the solution
- Show them how you can solve their issues with your product idea
- Ask them if they would pay for your solution
If they are willing to buy it, this means your idea is successful.

Receive an evaluation from your early adopters.

It’s the most precious information they can give you. It’s reliable and it reflects reality. You can get three kinds of feedback:
1. Positive response: your idea is useful and people think it’s a must-have to solve their problem. You can go to the next step. Start designing an MVP for a more detailed SaaS idea validation or go finding you first paying customers.
2. Negative response: your idea is not solving customers’ pains. If you pursue it, your future business will fail eventually. Thanks to this valuation you can move on and find a better idea to be successful.
3. Suggestions and recommendations: they can help you improve and develop your initial idea. You can get feedback not only from early adopters but also from people close to you.
However, it’s not 100% useful as they might want to please you and support you.
This doesn’t mean you have to avoid their opinion. Just be aware of taking it with a pinch of salt 🙂

Conclusion

Lastly, just because you do it better doesn’t mean that you will get product market fit. There may be continued refinement that you need to do that makes your product 10x better in order to really grow market share. So, remember, that after you build the right product, you still have to market it. Marketing isn’t about spending ad dollars, that’s advertising. Marketing is really about what is the message that gets your customers excited and want to tell their friends about your product.
And now it’s your turn. Give yourself a try with this strategy and tell me if it works for you as well.
January 19, 2020
8 Essential Tips for Marketing Your Business to Boost Profitability
Today’s competitive business environment compels you to create a plan to attract more customers to remain relevant. You need to develop a marketing strategy to sell products and services to your target market consistently. You can combine your online marketing with offline efforts through programmatic direct mail marketing.

Why Is a Marketing Plan Important for Business Success?

You must develop a marketing strategy to have a blueprint in achieving your goals and objectives. Your method allows you to use your resources in the best possible ways to boost your sales. Here are other benefits of a marketing plan:
- Helps in the creation of goods and services with the best potential to attract customers
- Provides a competitive edge over the competition
- Allows a business to price its goods and services based on market research data
- Ensures efficient coordination between departments
- Enables a company to optimize its resources in promoting its products and services to its target market
- Allows an organization to discover potential opportunities for growth
What Is a Programmatic Direct Mail?

Programmatic direct mail is an automated marketing tool aimed at improving customer engagement through a personalized approach. Under this service, your provider will send a direct mail to your anonymous website visitors after reaching a particular trigger or action.
The service allows you to build trust and authenticity as a brand or business to your target customers. In your mail, you can include sales flyers, handwritten messages, coupon codes, and information on upcoming events. This strategy can be useful in improving conversion rates for your business.

How to Effectively Promote Your Brand to Customers?

Consumers buy products based on their emotions and needs. In developing your marketing strategy, focus on how you can sell your products or services as the solution to their needs and how to establish long-term engagement with them. Here are some tips in creating a marketing strategy:
- Determine your strengths and weaknesses to know how you can improve your market reputation.
- Use your existing customers as ambassadors through referral programs, testimonials, and product/service reviews.
- Utilize multiple channels to promote your brand. You can combine offline and online platforms like direct mail, newsletters, emails, social media, podcasts, and blogs. You can also advertise on television and radio, as well as host promotional events.
- Create social media posts and blog articles to demonstrate your values, show your authentic side, and establish brand loyalty.
- Optimize your online presence by posting search engine optimized blogs, social media posts, and articles.
- Seek the help of online influencers to bolster your marketing campaign. Influencer marketing is an essential strategy to convince your customers that you can provide them with a great product or service.
- Share your corporate responsibility programs and activities, as well as your organizational vision to allow your customers to know you better as a brand.
- Conduct periodic evaluation of your marketing campaigns to determine their effectiveness in reaching out to your market. Among the metrics, you should track sales volumes, brand awareness, competitor response, return on investment, and customer response and engagement.
Thriving in a harsh business environment is no joke, but with the right attitude and a smart marketing strategy, you can lead your business to success.
January 18, 2020
E-Cell IIT-Roorkee is Organizing E-Summit 2020 on 1-2 February
Entrepreneurship Cell, IIT Roorkee is organizing its annual flagship event- E-Summit 2020 on 1-2 February. It is a networking hub for corporates, professionals, students and budding entrepreneurs from all across the nation. We aspire to provide them with the best possible experience, opportunities and an avenue to enrich themselves with knowledge about the entrepreneurial world. With the theme, “Disruption Dilemma” our aim is to create an impact and keep on innovating. Join us as we try to inspire and prepare the next wave of Indian Entrepreneurs who know how to create impact and keep on innovating!

Theme: “DISRUPTION DILEMMA”

Poster for the Event

Create impact and keep on innovating. In a startup journey, there are three major stages: 0, 1 and n. At 0, you are just beginning and your idea is all you have. At 1, you have your startup established. At n, your startup is expanding and scaling-up. In the journey from 0 to 1, we hope to create something that would impact society in a huge way. We want to disrupt the usual flow of the way things work. In the journey from 1 to n, every startup while scaling-up faces a lot of disruptions. With these constant disruptions, it becomes difficult to keep on innovating. This year, we explore the ways to deal with these Dilemmas of Disruption. Join us as we try to inspire and prepare the next wave of Indian Entrepreneurs who know how to create impact and keep on innovating!

E-Summit witnesses the presence of the top-notch personalities from the industrial, corporate and entrepreneurial sectors and engages over 10,000+ students, 100+ startups and 20+ Venture Capitalists from across regions in Asia.

The Major Attractions in E-Summit 2020 Edition has-
- Leadership Series (1st and 2nd Feb 2020)
  Leadership series is a live speaker series, it is a great platform for entrepreneurship enthusiasts to learn from the best in the industry.
- Conclaves/ panel discussions (Product Management, Deep Tech, Disruption Dilemma) (1st and 2nd Feb 2020)
  This year we would be having 3 conclaves:
1. Product Management Conclave: targeting Product Management enthusiasts and the role of PM in product-based startups. The event will consist of speakers who will deliver guest lectures and will also have a panel discussion.
2. Deep tech conclave: It will be an event consisting of speakers and panels discussing various Deep Technology like AR/VR, Artificial Intelligence, Blockchain, robotics, Advance material or quantum computing and how these fields are disrupting the industry and startup world.
3. Disruption Dilemma Conclave: A Panel discussion on the theme – Disruption Dilemma
- IdeaStorm – B-Plan Competition (Prizes worth Rs. 2.5L): (Online registration are live Event date 1st Feb)
  It is an annual b-plan competition. If you have an idea that can change the future of business then this the right platform to showcase your talent.
- Software Productathon (Prizes worth Rs. 2L) (Online registrations are live Event date 1st and 2nd Feb)
  It is an offline competition in which Coders, Developers, Designers, Innovators, and Creators meet, develop and compete in product prototyping competition in an intense 36 hours coding.
- Hardware Productathon (Prizes worth Rs. 1.5L) (Online registrations are live Event date 1st and 2nd Feb)
  It is an offline competition to compete in hardware product prototyping in an intense 36 hours time span.
- Case Challenge (Prizes worth Rs. 1L)
  Case study competition conducted in E-Summit 2020, participants strive to develop the best solution to a real business case study within an allocated time frame.
- Investor’s Vista (Prizes worth Rs 1.5L):(Online registrations are live Event date 1st and 2nd Feb)
  A competition to give you an investor’s perspective. You would be provided with a deck of startups and asked which startup would you invest in based on the proper explanation.
- E-Conference for E-Cell members (1st and 2nd Feb)
  It is a zero-hour round table conference with an aim to create a strong network of E-Cells across India.
- Designers Meetup by Dribbble (1st and 2nd Feb)
  Dribbble Meetups are a chance for designers to socialize, talk shop, and foster their local design communities.
- Startup Expo (Funding opportunity of 10 Million USD) (1st Feb)
  Startup Expo 2.0 is a marketing event for startups under the banner of E-summit’20. This event is an ideal opportunity for startups and partners wanting to market their product and/or grabbing the attention of potential investors or strategic partners.
- Data Enthusiasts Meetup by Kaggle (1st and 2nd Feb)
  This is a chance for data science enthusiasts to socialize and foster their local design communities, by Kaggle.
- Startup ignite
  Startup Ignite is the zonal event of E-Summit’20 IIT Roorkee, wherein IIT Roorkee expands its reach via a drive to colleges in order to promote entrepreneurship.iPITCH is an event in Startup ignite that will offer the participants an opportunity to step into the shoes of a CEO and other CXOs and pitch in front of investors about already existing startups or companies.
- Online Events (Notified on the facebook page E-Cell IIT Roorkee)
  E-Summit 2020 will host different genres of online events like; Online Quiz(E-Quiz), Online Case study, Online Design Competition, Online Tech challenge.
Partners for the E-Summit include

Ah! Ventures, 100x.vc, Baudhik Ventures, Faad Ventures, Marwari Catalyst, Hunch Circle, Kolkata Ventures, Nexus Venture Partner, Oyo Workspaces, Inventum India, Tides IIT Roorkee, Zenfold Venture
January 17, 2020