Indian gifting startups raised $115.9M between 2015–2025 YTD, and $57.6K in 2025 YTD.
All-time funding in India stands at $159.4M
Indigifts was the only Indian startup to raise capital in 2025 YTD, backed by Ritesh Agarwal and Vineeta Singh
Top-funded Indian startups include Xoxoday ($30.6M), Ferns N Petals ($26.1M), ZoomIn ($21M), Bakingo and FlowerAura ($16M each)
Global gifting startups raised $1.73B between 2015–2025 YTD, and $66.2M in 2025 YTD.
All-time global funding stands at $2.52B
Leading global players include Raise ($220M), Floward ($190.2M), and Bloom & Wild ($174.3M)
No exits were recorded in India in 2025 YTD; globally, there were 3 acquisitions
The sector continues to attract selective capital, with growing interest in personalisation, enterprise gifting, and acquisition-led growth
Tracxn, a leading market intelligence platform, has released its Gifting Platforms Wrap Report, analysing funding trends, investor activity, and exits in the global and Indian gifting space between 2015 and 2025 YTD.
Funding activity in 2025 YTD remains muted, particularly in India, where Indigifts was the only startup to raise funding, securing $57.6K in an angel round. This marks a steep decline from 2024, which raised $1.3M. 2024 represents a 96% drop from the $32.7M raised in 2023, and a 98% fall from the $63.9M raised in 2022. Globally, gifting startups raised $66.2M across four funding rounds in 2025 YTD. In 2024, global funding stood at $99.8M, a 54% drop from the $218.0M raised in 2023, and a 16% decline compared to the $118.6M raised in 2022. The trend reflects a cautious investment climate, with investors remaining selective and prioritising profitability over scale.
Over the past decade, India’s gifting startups have raised a total of $115.9M reflecting a consistent, though modest, growth trajectory. Globally, gifting startups secured $1.7B between 2015 and 2025 YTD. These numbers speak to the evolution of the category from a largely offline, occasion-led segment to a more tech-enabled, experience-driven space. On an all-time basis, funding in India stands at $159.4M, while global gifting startups have collectively raised $2.52B.
The sector recorded its highest funding activity in 2022, as gifting behaviour shifted during the pandemic. That year, Indian startups secured $63.9M, their highest annual total, and global startups raised $559M in 2021, which was the peak for global funding. This surge was driven by rising demand for digital gifting solutions, growth in festive and corporate gifting use cases, and increased adoption of D2C platforms offering curated, personalised experiences. However, the momentum slowed sharply in subsequent years as investors moved away from blitzscaling and began backing sustainable, capital-efficient businesses instead.
Commenting on the findings of their report, Neha Singh, Co-Founder, Tracxn, said, “The gifting and rewards sector has quietly evolved into a globally relevant, innovation-led category. Over the last decade, we’ve seen over $2.5B flow into gifting startups, not just to scale transactions, but to reimagine consumer experience, convenience, and loyalty. India, while still maturing, has built a strong base of resilient, founder-led businesses that are defining new benchmarks in digital-first branding and operational efficiency. As capital becomes more selective, this sector stands out for its ability to attract high-conviction investors, achieve strategic exits, and continue innovating for long-term value creation.”
In terms of investor activity, 2025 YTD has been highly selective. In India, Ritesh Agarwal and Vineeta Singh emerged as the most active investors, backing Indigifts. This reflects continued support from prominent founder-investors for early-stage consumer brands, especially in the D2C gifting space. Globally, Raise, the top-funded company this year, secured a $63M Series D round, attracting marquee investors such as Haun Ventures, GSR Ventures, and Web3 Foundation, along with niche funds like ANAGRAM, Paper Ventures, Selini Capital, and Pharsalus—signalling strong confidence. Other notable deals included Inkd Greetings, which raised $2.7M in a Series A round, and Giftagram, which secured $441.9K in seed funding.
India’s gifting and rewards sector is led by seasoned players that have secured substantial capital to scale innovation and customer engagement. Xoxoday tops the chart with $30.6 funding to date. Ferns N Petals has raised $26.1M. ZoomIn and Printo, with $21M and $17.7M funding respectively. Other notable players include Bakingo and FlowerAura, both with $16M in funding, and eYantra with $10.9M.
These top players collectively indicate growing institutional interest in the personalisation, D2C gifting, and employee experience segments, making the sector ripe for further innovation and acquisition.
The global gifting and rewards space is led by high-growth digital-first companies, with Raise emerging as the top-funded player, having secured $220M to scale its online gift card marketplace. Floward, a Saudi based flower gifting platform stands at the second position with $190.2M funding. While Bloom & Wild, UK-Based $174.3M, is underscoring Europe’s shift toward experience-driven, recurring gifting models. Snappy ($130M) and Bouqs ($97.8M) in the U.S. highlight investor appetite for corporate gifting and sustainable flower delivery, respectively.
Exit momentum has been limited in India so far this year, with no acquisitions recorded. This follows a historical pattern of modest exit activity in the region, with only five known acquisitions to date, including players like Xoxoday (acquired by Gift in 2022) and ZoomIn (acquired by Sachin Katira in 2018). Globally, however, exit activity continues at a steady pace. There have been three acquisitions in 2025 YTD, led by the $32.2M acquisition of Funky Pigeon by Card Factory. Other notable deals include Floom being acquired by Promenade and Giftcloud by Recharge.com. These transactions signal ongoing consolidation in the international gifting tech space, particularly in Western markets.
On the IPO front, no new public listings in India have taken place in 2025 so far, continuing a slowdown like previous years. Globally, the last notable IPO was Vaziva’s listing on Euronext Growth in March 2024. Historically, IPOs in this space have been rare, with only 12 global listings ever recorded, dominated by Western markets and legacy players like Moonpig and FTD.
The lack of unicorns and minimal IPO activity reflects the early-stage nature of the sector, with most exits occurring through strategic acquisitions rather than public markets..
The 10-year trend reveals that this is not a high-volume funding sector, but one where select category leaders attract disproportionate capital. It’s a space defined by deep specialisation, strong consumer branding, and acquisition-led exits — not blitzscaling. This makes it fertile ground for long-term, patient capital, especially in enterprise gifting, personalisation tech, and niche D2C experiences.
About Tracxn
Tracxn Technologies Ltd. is a data intelligence platform for private market research, tracking 4 million entities through 2900+ feeds categorised across industries, sub-sectors, geographies, and networks globally. It has become one of the leading providers of private company data and ranks among the top five players globally in terms of the number of companies and web domains profiled.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
BlueStone is a renowned online jewelry brand that has revolutionized the way consumers shop for fine jewelry in India. With a focus on quality and design, BlueStone ensures that each piece is crafted with precision, using ethically sourced materials. The brand’s user-friendly platform allows customers to customize designs, making the jewelry shopping experience personal and engaging.
This StartupTalky article explores BlueStone’s journey, innovative business model, and its impact on the Indian jewelry market.
Since its launch in 2011, BlueStone has grown into one of India’s go-to destinations for elegant, high-quality jewelry. Whether you’re looking for something timeless or trendy, they’re here to elevate your jewelry experience with a blend of creativity, quality, and personalized service.
They offer a dazzling collection of over 8,000 unique designs—each one crafted with meticulous care and attention to detail. What makes them stand out? You have the freedom to tailor your jewelry exactly to your liking. Adjust the gold purity, color, or diamond clarity to fit your style and occasion with a motto of ‘Your vision, your jewelry!’
Their stores are more than just a place to shop—they’re designed to offer an immersive experience. With a welcoming atmosphere, knowledgeable staff, and the sparkle of their stunning collections, each visit is a memorable one. Team BlueStone strives to make every customer feel at home while exploring the brilliance of their jewelry.
Behind each piece is their award-winning design team, ensuring that every product you pick up is a masterpiece. Leveraging cutting-edge technology and innovative craftsmanship, they bring you jewelry that shines as bright as your special moments. Whether you’re buying for yourself or a loved one, BlueStone promises excellence in every detail.
BlueStone – Industry
India’s jewelry industry plays a vital role in the nation’s economy, contributing around 7% to its GDP as of early 2022, and employing approximately 5 million people. The sector, especially known for its gold and diamond trade, has immense growth potential, making it a key focus for export promotion. Recent initiatives by the government, such as allowing 100% Foreign Direct Investment (FDI) and signing the Comprehensive Economic Partnership Agreement (CEPA) with the UAE, have further boosted this potential by enhancing global market access and encouraging investment.
Despite a slight decline in exports in FY24, India’s gems and jewelry industry remains strong, with its market size expected to reach $100 billion by 2027. The future growth will likely be driven by the rise of organized retail brands, which bring innovation, diverse products, and expanded market reach. Additionally, relaxed gold import restrictions, stabilizing gold prices, and low-cost gold loans are set to fuel further expansion in the sector. India’s status as a hub for jewelry manufacturing, with over 450 organized players, ensures it will continue to play a significant role in global markets.
BlueStone – Founders and Team
Gaurav Singh Kushwaha
Gaurav Singh Kushwaha – CEO and FOunder, BlueStone
CEO and Founder Gaurav Singh Kushwaha, the visionary founder and CEO of BlueStone, has reshaped India’s fine jewelry market with his innovative approach to blending the digital and physical shopping experience. An IIT Delhi alumnus, Gaurav’s entrepreneurial journey spans over two decades, during which he pioneered India’s first Web 2.0 portal, tapping into the early wave of social media and carving out a name as a forward-thinking leader.
Before launching BlueStone, Gaurav Singh Kushwaha co-founded Chakpak, an online entertainment portal, in 2007. Under his leadership, Chakpak secured two rounds of funding, marking his first entrepreneurial success. Before his ventures, Gaurav gained valuable experience working at Amazon, both in the USA and India, where he honed his skills in tech and business strategy. These experiences laid the foundation for his entrepreneurial journey, ultimately leading him to establish BlueStone and revolutionize the fine jewelry industry.
Sudeep Nagar
Sudeep Nagar – COO, BlueStone
Sudeep Nagar, the COO of BlueStone, has been a driving force behind the company’s evolution into a leading omnichannel fine jewelry brand in India. A graduate of IIM Ahmedabad, Sudeep brings a wealth of experience from his work in tech, sales, and luxury real estate, skills he has skillfully applied to BlueStone over the past decade. Before his pivotal role at BlueStone, Sudeep Nagar served as the Deputy General Manager of Sales Strategy and Planning at the Lodha Group. He has also worked at Computer Sciences Corporation (CSC) and HCL Technologies. His strategic insights and experience in this position helped shape his understanding of market dynamics and customer needs.
BlueStone – Startup Story
Gaurav Kushwaha is more than just the founder and CEO of BlueStone Jewellery; he’s a trailblazer who identified the immense potential within the online jewelry sector. A daring entrepreneur at heart, Gaurav excels in creating businesses that challenge the norm while achieving profitability.
His entrepreneurial path began at the young age of 27 when he launched his first website in 2006 – Chakpak. It was a popular movie review platform where users could engage, debate, and share their views on films. Within just three years, it rose to become one of the top 50 websites in India, showcasing its widespread appeal.
Building on this success, founder Gaurav Kushwaha, along with Vidya Nataraj, ventured into the world of fine jewelry by starting BlueStone in 2011. BlueStone quickly gained recognition as a leading online destination for exquisite jewelry, offering customers high-quality, customizable pieces with a seamless shopping experience.
One of its remarkable achievements includes securing a personal investment from Ratan Tata, a distinguished figure in Indian business.
The first meeting with Tata in Mumbai was a noteworthy moment in Gaurav’s journey. Rather than simply pursuing financial support, Gaurav sought to learn from the respected entrepreneur. Tata’s guidance was straightforward yet impactful: prioritize creating value for customers and strive to build an outstanding product, service, and workplace culture. This mantra has been instrumental for Gaurav and his team at BlueStone.
BlueStone – Mission and Vision
Mission Statement: At BlueStone, the mission is to deliver exquisite jewelry that resonates with every individual’s unique style and occasion. Each piece is individually crafted and undergoes rigorous quality checks to ensure that it meets the highest standards of purity and authenticity before it reaches your doorstep. Whether you’re looking for plain gold, dazzling diamonds, or vibrant gemstone jewelry, BlueStone offers a design to suit every mood and budget.
Vision: The vision of BlueStone revolves around building trust and transparency in the jewelry industry. They are committed to maintaining ethical practices across social, environmental, and business dimensions, ensuring no compromise on integrity. By allowing customers to personalize their jewelry choices, BlueStone fosters a lifelong relationship, offering a seamless exchange experience and a commitment to customer satisfaction that extends far beyond the initial purchase.
BlueStone – Name, Tagline and Logo
BluesStone Logo
The BlueStone logo is a stunning embodiment of luxury and elegance, featuring a harmonious blend of blue and white hues. The glossy finish of the logo reflects sophistication, instantly capturing the eye and conveying a sense of refined quality. The deep blue symbolizes trust and reliability, while the crisp white accentuates purity and clarity, echoing the brand’s commitment to authenticity in every piece of jewelry. This striking logo not only represents the essence of BlueStone but also resonates with customers seeking exquisite craftsmanship and a touch of elegance in their jewelry choices.
BlueStone – Business Model
BlueStone has carved a niche for itself in the online jewelry retail industry with a forward-thinking eCommerce business model. By integrating technology, craftsmanship, and customer engagement, the brand has become a dominant player in this competitive space. Here’s a closer look at how BlueStone operates:
Online Retail Focus: Customers can easily browse, customize, and purchase jewelry from the comfort of their homes.
B2C Model: Eliminates the need for middlemen, enhancing cost efficiencies and providing a personalized shopping experience.
Extensive Product Range: Offers over 8,000 unique designs, including rings, bracelets, and everyday accessories, catering to diverse customer preferences.
Money Return Guarantee: Provides a 30-day money-back guarantee to build trust and confidence in purchases.
Customization Options: Customers can tailor their jewelry to their liking, enhancing engagement and satisfaction.
Quality Assurance: Ensures that every piece meets high-quality standards with full transparency in pricing and materials.
Physical Retail Presence: Maintains physical stores alongside the online platform to offer a comprehensive shopping experience.
Quick Delivery Options: Includes next-day delivery to enhance customer convenience.
Try-at-Home Service: Allows customers to try jewelry from home, avoiding crowded retail environments.
Customer Incentives: Offers Blue Cash, discounts, and subscription plans to foster customer loyalty and engagement.
BlueStone – Revenue Model
The revenue model of BlueStone is strategically designed to maximize earnings through multiple streams. By focusing on product sales, customization, and innovative subscription plans, BlueStone ensures a sustainable and profitable business. Here’s how BlueStone generates revenue:
Product Sales: The primary source of income comes from the sale of jewelry items via both online and physical stores.
Customization Fees: Additional charges apply to customers who choose to personalize their jewelry, contributing to revenue growth.
Subscription Plans: Offers programs like the Gold Mine 10+1 Plan, providing members with exclusive discounts and offers, and encouraging repeat business.
Strong Customer Service: Committed to exceptional customer experience, which drives repeat purchases and increases overall sales.
User-Friendly Interface: An easy-to-navigate platform that enhances customer satisfaction and boosts conversion rates.
Quality and Authenticity: The brand’s commitment to high standards ensures customer trust, leading to increased sales and referrals.
BlueStone – Challenges Faced
The jewelry industry has traditionally lacked the incentive to embrace technological advancements due to its fundamentally different business model, as noted by Gaurav Singh Kushwaha, founder and CEO of BlueStone. While the Indian eCommerce market has rapidly expanded, creating an illusion of permanence in online shopping, many consumers were still in college when Flipkart launched just a decade ago. The evolution of Indian eCommerce began with commoditized products like books and electronics, eventually branching out into more personal categories such as apparel and jewelry.
In contrast to conventional jewelers, who maintain substantial inventories for customers to explore in-store, BlueStone operates with a vast catalog of over 6,000 designs that are made to order. To address this unique challenge, BlueStone invested significantly in technology and logistics—not merely for website functionality like most eCommerce platforms but specifically for the manufacturing processes of the jewelry they sell. By establishing its manufacturing facility that is closely integrated with its website, BlueStone has innovated across the entire production chain, enabling it to create products within a three to five-day timeframe. This operational model aligns more closely with companies like Lenskart, which manufactures glasses on demand, rather than traditional marketplaces such as Flipkart or Amazon.
BlueStone – Funding and Investors
Since its founding, BlueStone has reached impressive milestones. The company attracted a substantial investment of INR 100 crore from Nikhil Kamath, co-founder of Zerodha. With manufacturing facilities in Mumbai and Jaipur, BlueStone has successfully enhanced its production capabilities.
Following several funding rounds from both emerging and established investors, the company’s valuation skyrocketed to around $970 million.
Date of Funding
Funding Amount
Round Name
Investors
August 22, 2024
INR 900 crore
Series F
Peak XV Partners, Prosus, Think, Pratithi Investments Steadview
BlueStone is positioning itself as a key player in India’s jewelry market, competing with major brands like Titan’s Tanishq, Kalyan Jewellers, and Senco Gold. Founded by Gaurav Singh Kushwaha and Vidya Nataraj in 2011, BlueStone has expanded its operations to include over 203 physical stores across 86 cities in 26 states and union territories in India as of June 30, 2024.
The company offers a catalog of over 7,000 unique jewelry designs. BlueStone manufactures its jewelry in Mumbai, Jaipur, and other locations. Initially an e-commerce brand, BlueStone ventured into offline retail with its first store in Delhi’s Pacific Mall in 2018 and has since expanded to multiple locations across the country.
BlueStone – Financials
BlueStone Financials
FY25
FY24
Operating Revenue
INR 1770 crore
INR 1266 crore
Total Expenses
INR 2050 crore
INR 1446 crore
Profit/Loss
Loss of INR 222 crore
Loss of INR 142 crore
BlueStone Financials
The company’s sole revenue stream was the sale of diamond, gold, platinum, gemstone, and pearl jewelry, with an average order value (AOV) of INR 47,671 in FY25. This growth was steered by increasing store maturity and a broader product portfolio. The Bengaluru-based company operated 275 stores across 117 cities in 26 states and union territories by March 2025.
Meanwhile, online sales contributed only 6.66% of the total sales, while the rest of the income came from stores and other channels.
On the expense side, Bluestone’s cost of materials remained its largest expense head, which increased by 46% to INR 1,098 crore and accounted for 54% of total expenses. Employee benefit expenses rose 47% to INR 203 crore, while advertising costs stood at INR 159 crore, up 28% from FY24.
Other operational expenses and finance costs contributed another INR 643 crore. Overall, total expenses rose 42% to INR 2,050 crore in the last fiscal year (FY25) from INR 1,446 crore in FY24.
BlueStone – IPO
BlueStone has received approval from the Securities and Exchange Board of India (SEBI) for its upcoming Initial Public Offering (IPO). The IPO will include a fresh issue of shares worth INR 1,000 crore and an Offer For Sale (OFS) of up to 23,986,883 equity shares by existing shareholders.
The company intends to allocate INR 750 crore from the fresh issue to fund working capital requirements and for general corporate purposes. The offering will follow a book-building process, with at least 75% of the net offer reserved for Qualified Institutional Buyers (QIBs), up to 15% for Non-Institutional Investors (NIIs), and up to 10% for Retail Individual Investors (RIIs).
BlueStone – Online and Social Media Presence
BlueStone employs a multifaceted digital marketing strategy that leverages the strengths of both online marketing and social media to craft a comprehensive promotional plan. By collaborating with well-known actresses, celebrities, and influencers, the brand effectively targets its desired audience, creating a direct connection that resonates with potential customers. Their commitment to cultivating a robust following across various social media platforms has significantly enhanced engagement and bolstered brand visibility. Campaigns featuring prominent Indian figures, like Alia Bhatt, exemplify their approach, further solidifying their allure among consumers.
Recognizing the importance of deeper engagement with their audience, BlueStone has strategically focused on the modern Indian woman, whose interest in jewelry is driven more by fashion and aspiration than by investment value. To address this, the brand has developed captivating social media campaigns tailored to resonate with its audience, successfully capturing attention and igniting interest in its diverse jewelry offerings.
To maximize the effectiveness of its messaging, BlueStone has seamlessly integrated its campaigns across email communications and below-the-line (BTL) initiatives, ensuring a consistent and cohesive brand narrative throughout all channels. Additionally, the company has produced engaging web film scripts to raise awareness about its services, demonstrating its commitment to enhancing customer interaction. Through these innovative digital marketing approaches, BlueStone continues to solidify its position as a trendsetter in the jewelry industry.
Outstanding e-Retail Performance: BlueStone’s excellence in the online retail space.
Best Online Jewellery Portal: Awarded by the India Bullion and Jewellers Association.
Luxury e-Retailer of the Year: Awarded at the 4th Indian Retail & e-Retail Awards in 2015.
Fortune India’s “40 Under 40”:Gaurav Kushwaha, CEO of BlueStone, was featured in this list, recognizing him as one of India’s top young entrepreneurs driving innovation and growth in the jewelry sector.
BlueStone – Competitors
Bluestone’s close competitor, CaratLane, which is owned by Titan, reported impressive financial results for FY24, with INR 3,081 crore in revenue and a INR 79 crore profit. Other competitors:
Bluestone is focusing on aggressive expansion, both online and offline, to solidify its position in the jewelry market. They plan to grow their store network, enhance their omnichannel presence, and leverage technology for a seamless customer experience. The company also plans to launch an IPO to raise capital for these expansion plans and for general corporate purposes.
FAQs
What is BlueStone?
Established in 2011, BlueStone is India’s leading destination for high-quality fine jewelry with strikingly exquisite designs. It is one of India’s largest eCommerce portals for fine jewelry.
Who is the founder of BlueStone?
Gaurav Singh Kushwaha is the founder of BlueStone.
When was BlueStone founded?
BlueStone was founded in 2011.
Who are the main competitors of BlueStone?
The main competitors of BlueStone include CaratLane, Tanishq, Joyalukkas, Kalyan Jewellers, Mellora, and more.
Aims to strengthen product innovation, expand offline retail and double down on tech and marketing
RENÉE Cosmetics, one of India’s fastest-growing beauty brands, has raised $30Mn in a new funding round, at a valuation $200Mn. The round was led by Playbook with secondaries from Midas, including a mix of primary and secondary investments. The brand has grown nearly 3X in the past 18 months, driven by strong consumer adoption, omnichannel expansion, and innovation-led product launches.
RENÉE Cosmetics has a growing portfolio of over 200+ SKUs and has consistently delivered trend-forward products that merge innovation, inclusivity, and affordability. With this fresh capital, the brand plans to expand its product portfolio, scale omnichannel presence across Tier 1 and Tier 2 cities and invest further in technology and brand-building initiatives. Renee’s sharp focus on delivering innovation in both product and packaging, aligned with consumer expectations, has fuelled its fast scale-up.
Commenting on the recent fund raised, Mr. Ashutosh Valani, Co-founder of RENÉE Cosmetics said ‘’We are happy to partner with Playbook for our new funding round and to be backed by Evolvence India and Edelweiss. This capital further gives us the firepower to scale our marketing engine, optimise consumer acquisition costs, and drive better conversion across both D2C and marketplace platforms. We’ve already achieved an annual revenue run rate (ARR) of ₹500 crore and are confident of doubling this to ₹1,000 crore in the next two years.”
“RENÉE was founded with a vision to merge ethics with innovation, and we remain committed to delivering differentiated, quality-driven beauty solutions that connect with today’s empowered consumer,” said Aashka Goradia Goble, Co-founder & CMO, RENÉE Cosmetics. As someone deeply involved in product and innovation, this funding allows us to fast-track R&D and roll out cutting-edge formats that blend performance with global beauty trends. Our goal is to consistently surprise and delight the consumer.”
“One of the biggest gaps we identified early on was the lack of depth in offline execution among new-age beauty brands,” said Priyank Shah, Co-founder of RENÉE Cosmetics. With this round, we plan to build a scalable distribution engine, strengthen retail presence in untapped locations, and ensure consistent brand experience on-ground. Offline will be key to our next phase of sustainable growth.”
“India, a country known for its beauty, is now embarking upon the next wave of consumption in the cosmetics and personal care category – driven by a social media savvy, digitally native generation. The young consumer is increasingly seeking authenticity, inclusivity, and innovation in their choices. Renée is leading that growth, especially in Tier 2+ markets. We’re excited to bring our deep operating insights from having built India’s largest companies, to partner with a brand that’s growing exponentially to be the leader in this business in India.” said Vikas Choudhury, Founding and Managing Partner Playbook.
Abhishek Chandra, Partner at Evolvence Equity Partners, shares “We’ve been proud supporters of Renée since its formative years and are pleased to see strong investor interest in the company’s vision and execution. This fundraise marks an important milestone in its next phase of growth. The brand’s sustained momentum continues to reaffirm our long-term conviction in its potential, and we are excited for what lies ahead.”
With its blend of innovation, affordability, and consumer insight, RENÉE has become a favorite among modern Indian beauty consumers. Currently present in 15,000 outlets, the brand sees a 10X headroom for growth in the retail segment. It is also available across leading e-commerce platforms, including Amazon, Flipkart, Nykaa, and Myntra. With over 200+ SKUs in its beauty and perfume portfolio, RENÉE is expanding globally with a beta online presence in the US, UAE, and Australia. The new funding will further accelerate offline expansion, product development, and customer experience.
About RENÉE Cosmetics
RENÉE Cosmetics is an Indian makeup brand that strives to bring cruelty-free cosmetics products that are timelessly inspired and endlessly enhanced to bring the best of beauty products to evolving consumers. RENÉE Cosmetics is redefining beauty with its range of high-quality, FDA-approved innovative range of products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking. The art of cosmetics is a true liberator and a beautiful form of expressing oneself in hues, tones, and shades. We seek inspiration from timeless beauty and transform it to meet the needs of the modern woman. RENÉE Cosmetics is soaring and surpassing old definitions of beauty, art, and expression. We are committed to empowering women to reinvent themselves, redefining how they desire to showcase their persona.
Indian food is so aromatic and full of flavour, so foreign dishes often struggle to become popular there. Pizza didn’t make much of a splash when it was first introduced to India in the early 1990s. It was seen as exotic, expensive, and frankly, unfamiliar to the majority of people.
Nowadays, pizza in India isn’t just Italian anymore. Pizza meets pan-India flavours in this tasty revolution! Today’s young food lovers – Gen Z and millennials – are enjoying exciting Indian-style pizzas topped with favorites like juicy paneer, spicy chicken tikka, and tangy achari flavours.
In this article, we will take you through some of the largest pizza brands in the country, and we will see what makes them special.
Why Are Pizza Franchises a Smart Investment in India?
Why Are Pizza Franchises a Smart Investment in India
Booming Market Size
India’s pizza industry is growing fast. Valued at USD 5.3 billion in 2024, it’s expected to hit USD 11.8 billion by 2033 with a CAGR of 9.24% (IMARC Group). With increasing urbanization, changing food habits, and a growing appetite for Western fast food, pizza franchises are growing across metros and tier-2/3 cities alike.
Rising Demand for Quick-Service Chains
Quick-service pizza outlets are becoming the go-to choice for busy consumers who want tasty meals on the go. This surge in demand ensures consistent footfall, faster service cycles, and higher daily revenues, making the franchise model both scalable and sustainable.
Growth of Local & Regional Pizza Brands
Homegrown brands are stepping up with region-specific flavours, customized menus, and affordable pricing. Their hyperlocal strategies help build deeper connections with customers, ensuring brand loyalty and long-term success, especially in non-metro markets.
Delivery-First Models Keep Costs Low
Nowadays, most of the pizza franchises are choosing delivery or takeaway-only formats instead of full dine-in outlets. These setups cost less to run because they need smaller spaces, fewer staff, and minimal furniture. It’s a smart choice for high-traffic areas like malls, fuel stations, or busy town centers. Thanks to the rise of food delivery apps in India, this model helps franchise owners earn more with less investment.
Rising Incomes and Youth Spending
The trend of eating out or ordering in is becoming more common among young people as they start earning money and have extra money to spend. With India’s economy growing steadily, the pizza market is likely to expand even more in the coming years.
Urban Lifestyles and Convenience
With more people moving to cities and both parents in many families working, there’s often no time to cook at home. That’s where pizza fits in perfectly, it’s quick to order, easy to share, and gets delivered hot and fresh. It’s become a go-to choice for busy, urban households.
Going Digital
Pizza franchises are using technology to make things easier and faster. From mobile apps and online ordering to AI-based delivery tracking, everything is getting smarter. They’re also adding new menu options like gluten-free, whole-wheat, and salad pizzas to attract health-conscious customers. This helps the brand stand out and stay ahead of the competition.
Best Pizza Franchises to Start in India
Starting a pizza franchise in India is a smart and profitable business idea. Pizza is one of the most loved foods in the country because it’s tasty, easy to eat, and goes well with every occasion. Here are some of the top pizza franchise brands you can invest in this year:
Chicago Pizza
Establishment Year
2000
Investment Required
INR 10–20 Lakhs
Space Needed
100–150 sq. ft.
Headquarters
New Delhi
Chicago Pizza – Best Pizza Franchise Brands in India
Chicago Pizza is listed among India’s quick-service restaurant (QSR) market by focusing on pizza by the slice, a format that’s both affordable and perfect for customers on the move. This model works especially well in high-footfall areas like malls and food courts.
With strong backend support, reliable supply chain management, and effective marketing assistance, franchisees can run operations smoothly with low complexity and high returns.
Domino’s Pizza (Jubilant FoodWorks)
Establishment Year
1996
Investment Required
INR 50 Lakhs–1 Crore
Space Needed
800–2000 sq. ft.
Headquarters
Noida
Domino’s – Best Pizza Franchise Brands in India
Domino’s dominates the Indian pizza market with over 1200 stores. They are known for fast delivery and consistent quality, which attracts high daily orders and loyal customers. Backed by Jubilant FoodWorks, which offers proven systems, strong returns, and unmatched brand trust, though entry is highly competitive.
Smokin’ Joe’s Pizza – Best Pizza Franchise Brands in India
It is one of the top pizza brands in India that is exclusively known for its simple, low-cost model and local flavours. Ideal for first-time food entrepreneurs, it offers brand recall, customizable menu options, and low operational hassle in both metro and smaller cities.
Go69 Pizza
Establishment Year
2015
Investment Required
INR 10–20 Lakhs
Space Needed
10–800 sq. ft.
Headquarters
Lucknow
Go69 Pizza – Best Pizza Franchise Brands in India
Go69 Pizza caters to small cities and towns with its budget-friendly menu and compact outlets. Franchisees benefit from flexible formats (takeaway, dine-in, kiosk), making it a cost-effective option for those looking for quick break-even and low monthly overheads.
US Pizza
Establishment Year
1998
Investment Required
INR 20–30 Lakhs
Space Needed
250–1000 sq. ft.
Headquarters
Bangalore
US Pizza – Best Pizza Franchise Brands in India
US Pizza is a vegetarian-friendly chain that performs well in Tier 2/3 cities. With affordable pricing and strong regional demand, it offers high margins and multiple format options like express and dine-in, a practical entry point for investors outside metros.
Bon Pizza
Establishment Year
2013
Investment Required
INR 10–20 Lakhs
Space Needed
150–300 sq. ft.
Headquarters
Ahmedabad
Bon Pizza – Best Pizza Franchise Brands in India
Bon Pizza is a new-age pizza brand offering artisanal, wood-fired pizzas at pocket-friendly prices. Designed for small-format stores and food courts, it appeals to modern, health-conscious customers. With trendy branding and a fresh market positioning, it’s perfect for younger crowds.
Oven Story Pizza (Rebel Foods)
Establishment Year
2016
Investment Required
INR 30–50 Lakhs
Space Needed
350–800 sq. ft.
Headquarters
Mumbai
Oven Story – Best Pizza Franchise Brands in India
Oven Story is a delivery-only, cloud kitchen pizza brand with gourmet toppings and tech-driven logistics. Ideal for digital-savvy investors, it offers low overhead, fast scalability, and solid returns in urban areas.
Pizza Hut is a global name with deep market trust, backed by Yum! Brands,. It provides complete training, centralized procurement, and nationwide marketing, making it ideal for investors looking for a stable, full-service restaurant franchise with long-term value.
La Pino’z Pizza – Best Pizza Franchise Brands in India
La Pino’z is one of the fastest-growing Indian pizza chains, known for its Jumbo-sized pizzas and extensive menu. With over 600+ outlets and a strong youth following, it offers high revenue potential and a strong franchise ecosystem in both urban and semi-urban markets.
Laziz Pizza
Establishment Year
2013
Investment Required
INR 5–10 Lakhs
Space Needed
400–1000 sq. ft.
Headquarters
Kolhapur, Maharashtra
Laziz Pizza – Best Pizza Franchise Brands in India
Laziz Pizza offers one of the most affordable franchise models in India. With a strong focus on Tier 2 and Tier 3 cities, Laziz provides customizable formats, low royalty fees, and easy training. Ideal for new entrepreneurs seeking a low-cost entry into the food business with good returns.
Conclusion
Investing in a pizza franchise in India offers investors the opportunity to establish themselves in the market and grow consistently with the support and guidance of the franchisor. From bustling metro malls to emerging Tier-2 cities, the demand is continually rising. Hence, whether you are a first-time investor or expanding your F&B portfolio,
There’s a slice of success waiting at every price point.
Which are the best pizza franchise brands in India to invest in 2025?
Some of the top pizza franchise brands in India for 2025 include Domino’s Pizza, Pizza Hut, La Pino’z Pizza, Oven Story Pizza, Chicago Pizza, Smokin’ Joe’s Pizza, Go69 Pizza, US Pizza, Bon Pizza, and Laziz Pizza.
What is the average investment required to open a pizza franchise in India?
The investment for starting a pizza franchise in India ranges from INR 5 Lakhs to INR 1 Crore, depending on the brand and business model.
What is the most profitable pizza franchise in India right now?
Domino’s Pizza is currently considered the most profitable pizza franchise in India due to its strong brand recognition, fast delivery model, and nationwide presence.
TCS surprised its employees by announcing pay increases for qualified associates up to grade C3A and comparable (freshers to mid-level), which covers about 80% of its workforce.
TCS Layoffs 2025: 12,000 Mid and Senior-Level Staff to Be Impacted
TCS plans to lay off 2% of its workforce this year, or around 12,000 mid- and senior-level personnel. This is at a time when many of its competitors have put compensation increases on hold or postponed them.
CHRO Milind Lakkad and CHRO-designate K Sudeep sent out an internal message on 6 August stating that the pay increase will take effect on September 1. In response to a question from the media, the corporation stated that it can affirm that, as of September 1, 2025, it will be raising wages for almost 80% of its employees.
June Quarter Results: Revenue Decline and Client Slowdown
In an unusual departure from its April cycle, TCS hinted during the April earnings conference call that it could have to postpone its yearly raises. This came as clients’ pessimistic mood was heightened by a slowdown and uncertainties surrounding tariffs.
Even in the earnings for the June quarter, Lakkad stated that the corporation has not yet decided whether to raise wages. TCS’s June quarter results showed poor performance, which was credited to the closing of the BSNL purchase, cautious customer mood, delayed decision-making, and unfavourable macroeconomic conditions.
Due to geopolitical uncertainty that slowed demand, its June quarter revenue decreased 3.1% year over year in constant currency and 3.3% sequentially. TCS gave its employees pay increases last year that ranged from 4.5% to 7%, with strong performers getting double-digit raises.
The average raise, however, has not been revealed by the corporation in its communications. The announcement of this year’s pay rise coincides with a difficult time when clients are being careful with their spending and making decisions slowly in important markets like the US and Europe.
TCS is nevertheless hopeful about a recovery and expects demand to pick up in the second part of the year. When discussing compensation increases, Indian IT CEOs have taken a cautious stance. Salil Parekh, the CEO of Infosys, stated that the company has completed its pay increases for the fourth and first quarters of the previous fiscal year when discussing the schedule for wage increases.
As it always does at the end of a cycle, Infosys is now starting to assess the timing for the next one. Two rises over 18 months resulted from the disruption of the normal cycle during COVID-19. Nothing is going to change. The company will continue using its current procedure and promptly disclose the upcoming cycle.
Chennai, 7th August 2025 – Chemical-free high-quality fresh mangoes exporter MangoPoint raises USD 1 Million in Pre-series A round led by Inflection Point Ventures, one of India’s largest angel investing platforms to expand infrastructure, reach additional markets, strengthen backend and increase product portfolio. The round also saw participation from The Chennai Angels, Native Angel Network, Keiretsu Forum India, Fondation Botnar, IIM-CAN, Metis Family Office and JITO Incubation and Innovation Foundation (JIIF).
Since its founding in 2018, Mangopoint established a name for itself as a high-end supplier of fresh mangoes that are single-origin, free of chemicals and carbides, as well as processed mango goods, to North America and Europe. With a strong emphasis on quality and authenticity, the brand presents the best mangoes and mango products from India to customers across the world.
Manjula Gandhi Rooban and Prasanna Venkatarathnam, two seasoned experts with extensive international expertise in supply chain, consulting, and IT, co-founded MangoPoint. Manjula, an Anna University alumnus, has worked in information technology for more than 15 years with organizations like Mindtree and ABB. She first worked in India and the US before coming back to India to follow her entrepreneurial dreams. A graduate of Coles College of Business, Prasanna has over 15 years of experience in project management and consulting with companies such as Accenture and Cognizant. He possesses extensive knowledge of logistics and retail technology, and his work with Walmart’s IT infrastructure served as the basis for MangoPoint’s core functions.
Mitesh Shah, Co-Founder, IPV says, “Despite Indian mangoes being among the finest in the world, they lag behind in terms of making their international presence felt, due to poor post-harvest handling, disorganized supply chain, inadequate storage, and transportation infrastructure affecting quality and international competitiveness. MangoPoint is resolving this by streamlining the supply chain, introducing international grade quality control and establishing post harvest infrastructure thus bringing the Indian king of fruits on the global market’s palate”
By processing mangoes responsibly from farm to market, MangoPoint fills a significant gap in post-harvest management by avoiding the use of dangerous pesticides like calcium carbide and guaranteeing natural ripening. The business is already handling more than 2,000 MT of mangoes a year, and it plans to expand to 20,000 MT in the upcoming years. MangoPoint is in a unique position to drive the transformation of mango exports with an emphasis on quality, safety, and sustainability, since India produces 24 million MT of mangoes yearly, or about half of the world’s total.
Manjula Gandhi Rooban, Founder & MD, MangoPoint says, “We are excited with our journey and partnership with IPV and other investors in this funding round. This investment will significantly enhance our network, broaden our market reach, and drive scalability. We are optimistic about the exciting opportunities this opens beyond our core Fresh Mangoes business, enabling us to innovate and build a robust mango value chain with processed products and mango-based ingredients, positioning us as a unique leader in the industry.”
MangoPoint has established itself as a standard for quality and compliance in the mango export sector by becoming the first packhouse in Tamil Nadu to be recognized by both APEDA and NPPO. Additionally, the factory has received FDA inspection and accreditation, allowing fresh mangoes and mango products to be exported to China, North America, and Europe, among other high-end international markets.
The Mango Industry is estimated at USD 60 Billion globally with over USD 20 Billion in India alone, growing at a CAGR of 4.9% to 8%.
About MangoPoint
MangoPoint, founded in 2018, specializes in exporting single-origin, carbide-free, chemical-free high-quality fresh mangoes, mango ingredients and processed mango products to Europe and North America. The newly acquired funds will be utilized to expand farmgate infrastructures, develop waste to value category with mango ingredients for food, pharma and cosmetic industries, enhance scalability, accelerate growth, and delight customers globally with India’s finest mangoes, mango ingredients and mango products.
About Inflection Point Ventures and Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in two startups so far, with a few deals in advanced stages of pipeline.
This article has been contributed bySiddhant Jain, Partner, Three Fourth Solutions
As India celebrates another Independence Day, it’s time we re-examine the idea of freedom not just in political or personal terms, but in the creative and cultural context of Indian marketing.
For decades, the narrative in Indian advertising and branding has been largely led by Tier 1 cities. The loudest voices came from the biggest metros. The largest agencies operated out of Mumbai or Delhi. Most national campaigns sounded like they were fluent in “urban cool,” polished in pitch, but often disconnected from how people outside the metros think, speak, or celebrate.
But the tide is shifting. Slowly but surely, regional brands, agencies and creators are reshaping how India communicates with itself and at the heart of this evolution is a simple but powerful idea: creative independence.
The Freedom To Sound Like Yourself
Creative independence means choosing originality over replication. It means building a voice that feels native to your roots rather than mimicking what works elsewhere and it means letting strategy flow from culture, not just data.
At Three Fourth Solutions, we’ve seen firsthand how powerful this can be. Being based in East India, specifically Kolkata, we’ve built campaigns that draw deeply from the textures of this region: its art, its people, its festivals, its tempo. Whether we’re working with national brands or local startups, we focus on crafting ideas that feel grounded, yet resonate widely.
A campaign built in the East no longer needs to sound like it came from a Mumbai boardroom to be considered “national.” In fact, the opposite is increasingly true. Brands are actively looking for more regional flavour, more authenticity, and more cultural fluency. In a landscape dominated by sameness, local stories are standing out.
Culture As Strategy
Too often, regional culture is used as a garnish, a token line in a script, a jingle in the background, or a one-off post during festivals. But in the new marketing landscape, culture is central to strategy. Campaigns rooted in regional insight are outperforming generic national ones, not just in attention but in trust.
For example, a Durga Puja campaign crafted in Kolkata, by people who’ve lived the festival year after year, is bound to have a different emotional texture than one created from a distance. That difference is not aesthetic – it’s strategic. It’s what makes people stop scrolling. It’s what makes a campaign go viral in a market without needing paid reach.
This is creative independence in action: building from the inside out, rather than imposing a view from the top down.
The rise of digital and vernacular platforms has flattened the playing field. You no longer need a national television budget to build national relevance. What you need is cultural relevance.
That’s why regional agencies, those deeply embedded in their communities are becoming catalysts for creative decentralisation. They’re not just executing content, they’re building narratives that feel close to the consumer.
This isn’t a small trend. Some of India’s most successful campaigns in recent years have had regional roots. Not because they were loud, but because they were real. They spoke in a voice people trusted, a tone they recognised.
Brands too are adapting. The same Flipkart that once built its identity through humour-led, all-India messaging is now investing heavily in micro-communities, regional festivals, and platform-native storytelling. Our collaboration with Flipkart Homes reflects this shift where digital strategy is no longer just about reach, but about relevance.
Independence From Hyper-Scaling
Another dimension of creative independence lies in how we choose to grow and how that growth empowers brands. For many agencies, the default is to scale quickly, outsource aggressively, and chase top-line metrics. But that path can dilute the brand’s original DNA.
At Three Fourth Solutions, we chose a different path. We built it in-house. We stayed integrated. We stayed independent. We’ve grown with clients, not ahead of them. That freedom from investor pressures, from outsourcing temptations, from scale-for-scale’s-sake has allowed us to focus on the work.
And the result? Long-term relationships with clients like Uber, Zomato, Worldmark, Flipkart Homes, DLF, and more. Work that’s not just seen but remembered. Campaigns that are born from conviction, not just KPIs.
Rethinking “National”
We used to think ‘national’ meant one uniform voice. But now, the most powerful brands are the ones that can speak many local languages, honour cultural diversity, and still feel consistent everywhere. That’s the new nation.
This is where creative independence matters most. Agencies like ours built in the East, working across geographies are living proof that national doesn’t need to mean centralised. It can mean distributed, collaborative, rooted and still deeply effective.
Creative independence isn’t just an internal belief. It’s a collaborative strength. When agencies have the freedom to think long-term, build with care, and stay embedded in their markets, brands benefit. Campaigns become more human. Messaging becomes more real.
At Three Fourth Solutions, we’re excited to be part of this shift. We believe the next era of Indian marketing won’t be led by size or legacy, but by voice and vision. The most powerful voices may no longer come from the centre but from the edges.
Bengaluru, India, August 7, 2025 – Outzidr, the fast-growing fashion brand built for Gen Z women, has raised ₹27 crore (~$3.1 million) in a pre-Series A round led by RTP Global, with participation from existing investor Stellaris Venture Partners.
Founded in 2024 by a team with deep fashion and operations expertise – Nirmal Jain, Mani Kant Mani and Justin Mario — and launched in February 2025 — Outzidr has rapidly scaled into a breakout digital-first fashion brand offering on-trend western wear for Indian women aged 18–28. The brand caters to the modern woman who lives life outside — always on the move and in style. Whether she’s stepping out for brunches, date nights, music gigs, college fests, airport runs, or spontaneous weekend getaways, Outzidr has her covered for every occasion. From statement co-ords for rooftop evenings to breezy fits for gallery hopping and Insta-worthy day trips, every look is crafted to be as expressive as she is.Nirmal (ex-STYLI, Myntra, Increff, McKinsey) and Mani (ex-Max Fashion, Myntra, Increff) have led large-scale digital fashion businesses, while Justin (ex-STYLI, Delhivery, Rivigo) has driven supply chain and customer experience. Together, they bring years of experience decoding Gen Z preferences, agile supply chains, and brand building — forming the backbone of Outzidr’s style and scale DNA.
In just five months, the brand has gained more than 100,000 customers, achieved retention rates 1.5x above industry benchmarks and introduced over 8,000 styles on its website.
Outzidr’s test-and-scale model allows it to pilot small batches and double down on bestsellers. The brand launches up to 2,000 new styles every month — or 500 every week — through its own D2C platform and leading marketplaces like Ajio, Myntra, and Nykaa Fashion. This momentum is powered by an agile supply chain, strong data science capabilities, and in-house tech innovation.
The new funding will fuel Outzidr’s next phase of growth, including the launch of its first exclusive offline store by March 2026 and expansion of its design, operations, and technology teams.
“Outzidr represents the energy of a new generation — fast-paced, fresh, and fearless,” said Nirmal Jain, Co-founder and CEO of Outzidr. “We’re building a brand that listens, learns, and reacts in real time. This fundraise is a strong validation of our mission to become the everyday fashion choice for Gen Z women — and of the incredible team and opportunity we’re building for.”
India’s fast fashion market is currently valued at around $10 billion and is projected to surge to over $50 billion by FY 31—growing at a ~30% CAGR, as per a June 2024 report by RedSeer. Gen Z, now accounting for over 35% of India’s online shopper base, demands constant freshness, wide variety, and affordability – delivered with speed.
“We’re excited to back Outzidr — a team of seasoned operator-turned-founders with deep domain experience and a sharp understanding of Gen Z consumer behavior,” said Pavitra Gupta, Director at RTP Global. “As consumer preferences evolve and loyalty is built within sharply defined verticals, Outzidr is poised to emerge as a category-defining brand in women’s fashion.”
“We’re thrilled to double down on our partnership with Outzidr. We invested when the company was at an idea stage last year, and since then have seen firsthand how strong customer love has translated into high repeats. It’s been incredible to witness their pace, grit, and clarity in execution,” said Mayank Jain, Principal, Stellaris Venture Partners.
Outzidr has previously raised ₹30 crore (~$3.5 million) in a seed round led by Stellaris Venture Partners with participation from a group of strategic angels.
About Outzidr
Outzidr is a youth-focused fashion brand redefining ‘going-out’ wear for women in India. With statement-making, trend-forward styles, Outzidr celebrates the joy of showing up as your most confident self— no matter the occasion. Designed for a generation that lives at the crossroads of style and culture, Outzidr is more than a fashion brand—it’s a growing community of bold, expressive women. Founded in September 2024, Outzidr operates out of Bangalore and Gurgaon.
About RTP Global
RTP Global is an early-stage venture capital firm, backing the founders who use technology to reimagine how the world works. Since 2000, RTP Global has made over 150+ investments worldwide, with one in 10 becoming multi-billion dollar companies and one in 20 publicly trading at over $10bn. Notable investments include Datadog, DeliveryHero, Cred and SumUp. RTP Global has offices in New York, London, Paris and Bangalore.
Nowadays, millions of people are moving towards the gig economy for reasons such as freedom and a high unemployment rate. In a time when a lot of people are seeking employment, it has also opened opportunities for people seeking services to earn additional money in their pockets through gig work.
If you work in a remote location or on the ground it is possible to find work as a freelancer. There are numerous freelancing websites that allow you to search for the perfect clients and for dream projects that match your skills.
How to get your very first client in Freelancing
15 Best Freelance Websites in India
The following are the 15 bestfreelancing sites in India for beginners that will ensure that you have a smooth gig search.
Upwork has always marketed itself as the biggest freelancing platform in India for freelancers looking for a job. And it’s really simple and user-friendly. As a freelancer, all you have to do is create an impressive and professional profile giving relevant details about your skills (the skills related to your niche) and past experiences.
You might be freelancing as a full-stack developer but if you put your awesome guitar skills on your profile, it won’t help you a lot.
The companies also upload a profile detailing the task that they want to get done and the type of freelancers they’re looking for. You can contact them. As a Freelancer, you can join Upwork for free, but they do have a paid plan that comes with additional benefits. Once you upgrade to the paid plan which costs $14.99 USD a month as of now, you will get many advantages that will help you stand out from the rest who have a free account.
Pros
Some of the benefits that freelancers enjoy while freelancing in the UpWork platform are:
Being one of the most well-known freelancing platforms, you find great clients and projects.
The payment for the projects is higher than any other freelancing site.
Most of the time, freelancers will get hired quickly.
Getting the payment is easier. You just need to set the payment method and upload the required tax-related details (PAN details), and you are good to go. You can also choose an automatic payment schedule, under which, the available balance will be disbursed at your selected schedule, without you having to request a withdrawal every time.
Cons
UpWork has disadvantages as well and they are:
UpWork charges quite a high payment for all the projects that the freelancers get. A sliding fee is charged on a Freelancers’ total lifetime billing with a Client. Freelancers need to pay a 20% service fee if earnings are up to $500. Between $500.01-$10,000, the fee is 10% of the earnings, while freelancers need to pay a 5% service fee if the earnings are between $10,000.01 and more
Getting the first client can be a little frustrating and difficult.
The website has some drawbacks, although it looks modern, it’s not that updated. Many reviews suggest that Upwork’s User Interface has much room for improvement.
Freelancer is one of the fastest-growing online platforms and freelancing apps in India that freelancers use for finding Jobs or Dream Projects. Though it may not give you such great pay still it’s a good place to start and get to know the freelancing world better.
Pros
Freelancer provides some advantages and they are:
The website is not complicated and is easy to use.
If you are a rookie freelancer checking out different online platforms that would help you to land a gig then chances are you might stumble across Fiverr. It is one of the most commonly used sites for freelancing. It focuses on micro-jobs like writing blogs, virtual assistants, website design, SEO, copywriting, logo making, etc. Unlike in Upwork/Freelancer, in Fiverr, Freelancers do not need to place a bid, but the employers contact them based on their skill sets. The employers scan through the potential freelancers on the platforms and get in touch with them. The commission structure is also different.
Upwork charges a sliding commission to freelancers. If a freelancer earns $700 from a client, a 20% fee is deducted from $500, and on the remaining $ 200, a 10% charge is levied. In Fiverr, freelancers need to pay a flat 20% commission on the income earned from a particular client.
Pros
Some of the advantages of Fiverr are:
You don’t need to bid for work as the clients come and ask for your service here.
If you are someone who has expertise in multiple fields, say SEO and Website Designing, you can put up for sale two different gigs. However, other freelancing sites also provide the opportunity where you can take up different tasks based on the different skill sets you possess.
Cons
The disadvantages that Fiverr has are:
The payments are quite less for the projects.
The competition is really tough for beginners as there are lots of freelancers who are experienced
Best Freelancing Sites in India for Beginners – Freelancermap
If you want to freelance as an IT professional and looking for a site that specializes in it then Freelancermap.com is the best option for you. It includes web development work, game development and even social media management work. Many, but not all, of the projects are remote.
Pros
Some of the benefits that Freelancermap provides are:
It is easier to get clients through this site.
Payments are easier to get after the work is done.
Cons
A few shortcomings of Freelancermap are:
When you provide discounts to your client, they might believe that your work is not that good and is mediocre.
Best Freelancing Sites in India for Beginners – Gigzoe
Gigzoe is India’s fastest-growing Freelance Talent Marketplace and B2B Services Platform. Gigzoe has built an end-to-end contractual hiring marketplace for both short-term & long-term projects, particularly in Tech and Creative service categories. Gigzoe was founded in 2019 and added various service categories like web & app development, content, marketing, and design in 2020. The Vision is to create economic opportunities for independent talent and empower Businesses globally to start & grow their Business by hiring from the top pool of independent Indian talent.
Gigzoe’s main focus is proof of work and portfolio while verifying Freelancers & Creators. Freelancers can create Gigs with proper packages and prices for the services they provide. All Gigs are quality-checked and approved by Gigzoe before they go live. Freelancers have to follow Gigzoe’s SOPs to deliver services. This is to ensure an optimum customer experience for both Clients and Freelancers.
The platform automates the entire project delivery workflow with features like chat, audio & video Calling, custom quotations, project tracking with milestones, escrow payments, and timeline tracking.
Pros
There are some advantages that Gigzoe provides, and they are:
Payments for projects by the clients are good.
There are different features, like Zoom meetings. milestone tracking, deadline tracking, etc, that makes tracking projects easy for Freelancers and clients.
The platform also lets freelancers upskill by providing free resources.
Cons
Being a popular platform, there is obviously a fair amount of competition.
Best Freelancing Sites in India for Beginners – PeoplePerHour
PeoplePerHour is another one of the best freelancing sites in India, perfect for freelancers who are looking to work from home on remote projects. Listings emphasize design and web development roles. Other options include video editing, online advertising, social media, and copywriting.
Pros
Some of the advantages are:
Freelancers can find work from both local clients as well as global clients.
You can share your files quickly and safely.
Two-way messaging keeps communication flowing between the client and the freelancers.
Cons
Some of the drawbacks that PeoplePerHour has are:
The competition is extremely high as there are lots of freelancers on the platform.
The platform fees are higher and they charge quite a lot for projects from freelancers. For earnings below £250, a 20% service fee per client is levied. For earning between £250 to £5000, a service fee of 7.5% is levied per client, and for earning above £5000, a service fee of 3.5% per client is charged from the freelancers.
Guru
Rating
4.6/5
Total Visit per month
1.2 Million
Users
800k
Best Freelancing Sites in India for Beginners – Guru
Guru is one of the best freelancing websites in India. It has an amazing structure, and you can figure it out in minutes. And the range of skills is impressively wide. It includes IT sector projects, sales and marketing, writing and translation, engineering, architecture, business and finance, and even legal jobs.
It has a unique way of communication between freelancers and companies that will hire them. You first need to create a profile and then post an “open quote” about a job. The company will review your open quote and decide whether to hire or not. One can either join for free or join as a paid member, which comes with added advantages. A paid membership comes with an option to place more bids. Freelancers with paid memberships also get an option to pay fewer Job fees as compared to the free ones.
Pros
Freelancers enjoy some of the benefits they including:
There are lots of payment methods for convenience that freelancers can use.
You can manage your project properly as the site provides a dashboard where you can see the progress of your projects and share the files as well.
Cons
Some of the disadvantages that Guru has are:
There is a chance of getting fake clients.
The User Interface needs improvement according to some users.
Flexjobs
Rating
4.5/5
Total Visit per month
3.4 Million
Users
–
Best Freelancing Sites in India for Beginners – Flexjobs
Flexjobs is another platform that allows you to find freelance work. The site has a good structure that helps you find the proper job without much junk. There are opportunities for all kinds of freelancers from a wide range of backgrounds. This was started in 2007 with a key objective to come up with a way that would allow freelancers to find “remote and flexible job opportunities that are typically harder and more time-consuming to find anywhere else”. Flexjobs runs on a subscription model.
Pros
Some of the advantages that freelancers get from this platform are:
It is easier to get clients from this site.
The projects are legit, and the clients are genuine as well.
Cons
Some of the disadvantages of Flexjobs are:
The payments for many projects are quite low.
The competition on this platform is quite high.
Toptal
Rating
4.1/5
Total Visit per month
4.6 Million
Users
–
Best Freelancing Sites in India for Beginners – Toptal
Toptal is an online marketplace that provides high-quality and professional services to its clients. If you are a professional developer, designer or financial expert, then this is the right place for you. Toptal is a little bit pricy for the client because the client doesn’t have to find freelancers for their project. Staff from Toptal suggest the relevant professionals for specific projects, and that’s why Toptal is a bit pricy.
If you are a developer, then Toptal is the best place to start as it focuses especially on web development projects.
Pros
Some of the benefits that make Toptal a good platform for freelancers are:
The payments for the projects are high, and the quality of the work is high as well.
There are several payment withdrawal options that freelancers can use.
Cons
The disadvantages of TopTal are:
Not everyone can get the project. Toptal suggests only 3% of applicants as their top freelancers. TopTal has a strict process for the approval of freelancers.
Best Freelancing Sites in India for Beginners – OnSite
OnSite is different from other freelancing websites. Here, you are invited by other freelancers and need to build a professional profile. Make your profile as engaging as possible and upload all your sample works to create a high-quality portfolio.
Pros
Some of the benefits that OnSite has are:
It is easier to find clients on this platform.
Any freelancer can apply to this website.
Cons
There are some shortcomings as well, and they are:
Freelancers have to go through a tedious process, and only the best get selected.
Indeed
Rating
4.2/5
Total Visit per month
250+ Million
Users
–
Indeed
Indeed is not an online marketplace, but a lot of remote jobs are available on the website. This is the most trusted website all over the world. If you have a skill set and are looking for a good opportunity, then Indeed is a good option for you.
Make a professional, eye-catching CV and a portfolio. Try to find a freelance job that is relevant to your skills and apply for it. If the company likes your profile, they will get back to you.
Pros
The advantages of Indeed for freelancers are:
Easier to get clients and projects for your work.
The website is user-friendly, and it is easy to use.
Cons
Some of the drawbacks of this platform are:
The price on this platform is a bit high.
There is a huge chance of getting fake clients.
Craigslist
Rating
3.6/5
Total Visit per month
250 Million
Users
–
Freelance Platforms in India – Craigslist
Craigslist is a Classified ad website that, also has a job section where you can find remote jobs. Craigslist doesn’t have any type of security agreement for job offers, so you have to make sure that you ask for a proper agreement before starting any work. There are multiple options available on Craigslist that may match your skills. So, try to find relevant jobs and apply for them.
Pros
The benefits that this platform provides are:
It is easier to get clients and projects.
Many different jobs are available, and freelancers can find one according to their skills.
Cons
Some of the disadvantages that this platform has are:
Anyone with a valid email address can post a job and project. There is no process to verify freelancers and hirers.
Sometimes payment-related issues can happen.
VA Networking
Rating
4/5
Total Visit per month
1.2 Million
Users
–
Freelancing Platforms in India – VA Networking
If you are looking for remote jobs and want to work as a Virtual Assistant, then this is the right place to start. VA Networking does not just offer remote jobs, but you can also find VA resources that will be helpful for you if you are a beginner. VA Networking also offers services like VA(Virtual Assistant) Courses, website-building services for Virtual Assistant Businesses, and hosting plans for virtual assistant websites.
Pros
There are some advantages that freelancers can get through this platform, and they are:
This website is good for freelancers who have just begun their journey.
The freelancer can work at any time whenever they want.
Cons
Some of the shortcomings of this platform are:
There can be a language barrier between the client and the freelancers, which may cause problems.
Hard to get clients who want to hire a VA.
Truelancer
Rating
4/5
Total Visit per month
1.2 Million
Users
600,000+
Best Freelancing Sites for Beginners – Truelancer
Truelancer is one of the best freelancing websites in India. You can find many types of jobs here, like web design, programming, marketing, logo making, writing, and more. It is made in a way that helps freelancers get paid on time and do their best work. That’s why many people like using it.
Pros
Many job types are available
Payments are safe and on time
Cons
Too much competition for some jobs
Some jobs may pay less for beginners
99designs
Rating
4.2/5
Total Visit per month
1.1 Million
Users
1 Million+
Best Freelance Websites for Beginners in India – 99designs
If you are a graphic designer, illustrator, or logo expert, 99designs is a great website to find creative jobs. You can show your skills and work on projects that fit your style.
There are two ways to get work here:
Contests – Clients post their needs, many designers send ideas, and the client picks one winner.
Direct Projects – A client hires you directly to do the job one-on-one.
You can choose your price and talk to the client directly. But the website takes a big fee, and in contests, you may not get paid if you don’t win.
Pros
Great for creative work like logos and illustrations
This was the list of best freelancing sites in India. If you’re only getting started with working as a freelancer, then I’d advise going through the marketplace instead of starting your own network.
No matter what your level of experience, you’ll be able to showcase yourself to potential clients, advertise your skills, and set your own price to succeed in your work as a freelancer and find your dream project.
Freelancing is a type of job where you’re self-employed. You are your own boss. You can say ‘yes’ or ‘no’ to any project. To freelance means to work independently rather than for a company.
Which are freelancing websites in India for free?
Here are some free freelancing websites in India to join:
Truelancer – India-focused, wide job variety.
Upwork – Global reach, free basic plan.
Freelancer.com – Bid on projects, free to start.
Fiverr – Create gigs, no signup fee.
Guru – Free basic membership.
PeoplePerHour – Free to create profile.
Workana – Free plan, especially for beginners.
Which are freelancing websites for students in India?
Some freelancing websites in India for students include Truelancer, Fiverr, Upwork, and Freelancer.com. These platforms allow students to earn money by offering skills like writing, graphic design, coding, and data entry.
Which are the best freelancing websites in India?
Best Freelancing Websites in India
Upwork
Freelancer.com
Fiverr
Freelancermap.com
PeoplePerHour
Guru
Flexjobs
Toptal
OnSite
Indeed
Craigslist
VA Networking
Is Upwork better than Fiverr?
Both platforms have their pros and cons. It depends on the individual choice to decide which platform is better. Upwork is a better option for skilled professionals while Fiverr is a budget-friendly platform. Hence, making it a good option for beginners.
Which site is better than Fiverr?
A few of the sites better than Fiverr are:
Upwork
Freelancer.com
PeoplePerHour
Guru
Flexjobs
Toptal
Which is the biggest freelancing site?
Upwork is the biggest freelancing site with over three million jobs posted annually, making it a great place to dive in and start getting opportunities immediately. You can pursue many different types of freelancing on Upwork, too, and choose from short to long-term contracts and fixed or hourly rates.
What are the benefits of Freelancing in India?
Here is the major advantage of freelancing.
Set Your Working Hours.
Choose Your Clients.
Travel While Working.
No Long Commute.
Control Your Work Load.
How to become a freelancer online?
Steps to become a freelancer online:
Define what kind of service you can offer.
Sign up on a freelancing website.
Set up your profile.
Create your portfolio with past experience.
Find your target audience.
Find projects.
Develop a pricing structure.
Work.
Create a good relationship with your client.
Get paid and earn five-star feedback.
Continue developing your skills.
Which freelancing job is best for beginners?
Following are the best and easiest freelancing jobs for beginners:
Nestle is one of the world’s largest food and beverage companies, with a rich history dating back over 150 years. Founded in Switzerland in 1866 by Henri Nestlé, the company began as a producer of infant formula but soon expanded into chocolate and other food products. Today, Nestle has a presence in 188 countries and employs over 270,000 people worldwide.
The company’s sales have grown steadily, with net sales of CHF 91.35 billion in 2024. Nestle is also consistently ranked among the top food and beverage companies in the world, with a strong brand reputation and a diverse portfolio of products.
Nestle has also made significant contributions to society and the environment. The company has set ambitious sustainability goals, including achieving zero net greenhouse gas emissions by 2050 and using 100% recyclable or reusable packaging by 2025.
Nestle, the leading health, nutrition, and wellness company, has been catering to the needs of consumers and their families worldwide for over a century. With a market cap of $183.86 billion (August 2025) and ranking as the world’s 57th most valuable company by market cap, Nestle has established strong customer loyalty by consistently delivering high-quality products that enhance the lives of its consumers.
The brand’s mission of “Good Food, Good Life” is not just a catchy slogan, but a commitment to providing nutritious and delicious products that promote a healthier lifestyle. From infant formula to pet food, Nestle has an extensive portfolio of brands that cater to the diverse needs of consumers across the globe. The company’s well-crafted and consistently implemented marketing strategy has helped Nestle stand out in the market and carve a distinguished presence.
Nestle’s extensive portfolio of products caters to a diverse range of consumers across the globe. Nestle’s target market can be divided into several segments based on demographic, geographic, and psychographic factors.
Demographically, Nestle’s target audience includes individuals of all ages, from infants to seniors. The brand’s infant formula products cater to new mothers, while its chocolate and confectionery products appeal to children and young adults. Nestle’s range of coffee and tea products targets adults, while its health and wellness products cater to seniors.
Geographically, Nestle has a global presence, with its products available in 188 countries. The brand’s target market includes individuals from different cultures and backgrounds, and Nestle has adapted its marketing strategies to cater to local preferences and tastes.
Psychographically, the target audience of Nestle includes health-conscious individuals who are looking for nutritious and wholesome products that enhance their overall well-being. The brand’s focus on health and wellness has made it a popular choice among consumers who are looking to lead a healthier lifestyle.
In addition to the above factors, Nestle’s target market also includes pet owners, as the brand has a range of pet food products.
Nestle’s target market is also diverse in terms of income level, with products available at various price points to cater to different budgets. The brand’s target audience includes individuals from all walks of life who are looking for high-quality, nutritious, and delicious products that enhance their overall well-being.
Nestle Marketing Mix
Nestle’s success can be attributed to its well-crafted marketing mix. The brand has been able to meet the diverse needs of its consumers by creating a product portfolio that caters to different segments of the market. Nestle’s marketing mix comprises the four Ps – product, price, place, and promotion – which the brand has consistently implemented to establish a strong presence in the market.
Let’s take a closer look at Nestle’s marketing mix and explore how the brand has been able to maintain its competitive edge in the highly competitive food and beverage industry.
Nestle Marketing Mix
Nestle Product Strategy
Nestle offers a diverse range of products, including food, beverages, pet food, and health and wellness products. The brand’s product portfolio caters to different segments of the market and includes well-known brands such as Nescafe, KitKat, and Purina. Nestle’s products are of high quality and cater to consumers’ diverse tastes and preferences.
Nestle’s Wide Range of Products
Nestle Pricing Strategy
Nestle’s pricing strategy varies depending on the product category and target market. The brand’s premium products, such as gourmet coffee, are priced higher, while its everyday products, such as instant coffee, are priced lower to appeal to budget-conscious consumers. Nestle’s pricing strategy is also influenced by local market conditions and competition.
Nestle Place Strategy
Nestle has a global presence, with its products available in 188 countries. The brand’s distribution channels include supermarkets, convenience stores, online platforms, and direct-to-consumer channels. Nestle’s distribution strategy is aimed at maximizing reach and accessibility to consumers across the globe.
Nestle Promotion Strategy
Nestle’s promotion strategy includes advertising, sales promotion, public relations, and personal selling. The brand’s advertising campaigns, such as the “Good Food, Good Life” campaign, focus on promoting the health and wellness benefits of its products. Nestle also uses sales promotions, such as discounts and coupons, to incentivize consumers to try its products. The brand’s public relations efforts focus on building brand reputation and engaging with consumers through social media and other channels. Nestle advertising strategy focuses on emotional storytelling, brand trust, and promoting health and wellness through multi-channel campaigns.
Nestle’s marketing mix has been instrumental in the brand’s success in the highly competitive food and beverage industry. The brand’s focus on creating high-quality products that cater to diverse consumer needs, coupled with a well-crafted pricing, distribution, and promotion strategy has helped Nestle maintain its position as a leading player in the market.
Nestle is one of the largest food and beverage companies in the world, with a presence in more than 190 countries. The company’s success can be attributed to its innovative marketing strategies. Let’s have a look at the top marketing strategies of Nestle that helped it to gain success.
Product Innovation
Nestle has been known for its product innovation. The company has a dedicated research and development team that is always working on new product ideas. Nestle’s products are often the first of their kind in the market, and they are designed to meet the changing needs of consumers.
Nestle Products List
Targeted Marketing
Nestle uses targeted marketing to reach specific groups of consumers and it is one of the top marketing strategy of Nestle. The company understands that different groups of consumers have different needs and preferences, and it creates marketing campaigns that speak to those needs.
Celebrity Endorsements
Nestle has employed the use of celebrity endorsements to promote its products. For example, the company has used celebrities like Shah Rukh Khan and Deepika Padukone to promote its products in India.
NESCAFÉ Cold Coffee Full Ad
Social Media Marketing
Nestle has a strong presence on social media platforms like Facebook, Twitter, YouTube, and Instagram. The company uses these platforms to engage with consumers, promote its products, and build brand awareness. Nestle’s social media marketing strategy focuses on engaging content and customer interaction. It also actively responds to customer queries and feedback, building a community around its brands. This marketing strategy of Nestle helps to increase its brand awareness and maintain meaningful connections with consumers.
Co-Branding
Nestle has used co-branding to promote its products. Under this marketing strategy, Nestle has partnered with Starbucks to launch a range of coffee products under the Nescafe brand. Nestle branding strategy emphasizes consistent global identity while adapting to local markets to build strong customer connections.
Sampling Programs
Nestle has used sampling programs to introduce its products to consumers. The company offers free samples of its products to consumers, which helps to increase product awareness and generate word-of-mouth publicity.
Nestle Sampling Programs
Strategic Partnerships
Nestle has formed strategic partnerships with other companies to promote its products. For example, the company has partnered with Coca-Cola to launch a range of iced tea products under the Nestea brand.
Cause-Related Marketing
Nestle has used cause-related marketing to promote its products. The company has partnered with organizations like UNICEF to support various causes, and it has used these partnerships to promote its products.
SEO Strategy
Search Engine Optimization plays an important role in improving the visibility of a website’s position in search results. It helps to get traffic from organic, free, and natural search results. Nestle understands the value of all kinds of marketing strategies and effectively optimizes its website.
According to UberSuggest, as of May 2024, Nestle’s website has around 271,043 organic keywords and more than 2,123,794 monthly organic visitors. These impressive numbers show Nestle’s commitment to utilizing SEO to maximize its online visibility and reach.
Event Sponsorship
Nestle has sponsored various events to promote its products. The company has sponsored events like the Nestle Good Food and Good Life Festival, which promote healthy eating habits.
Digital Marketing
Nestle has used digital marketing to reach consumers. The company has created digital campaigns that are engaging and interactive, and it uses digital channels to promote its products and engage with consumers. This marketing strategy of Nestle has brought increased brand visibility, enhanced consumer engagement, and significant growth in online sales and brand loyalty.
Nestle’s marketing strategy has helped the company appeal to every consumer, have a multifarious portfolio, attract cost-conscious prospects, set consistent goals, try product-driven advertising, localize products, maintain brand equity, co-branding, promote sustainability, and use digital marketing. These strategies have helped Nestle to maintain its position as a global brand and remain competitive in the food and beverage industry. Nestle’s marketing strategies have been effective in driving sales, building brand equity, and maintaining a positive brand image.
Adapting to Local Markets
Nestlé’s marketing strategy smartly combines global consistency with local relevance, often referred to as a “glocal” approach. This means while the brand maintains its strong global identity, it also adapts its products and messaging to fit local cultures and preferences. For example, in India, Nestlé offers Maggi noodles in flavors like Masala and Chicken to suit local tastes. This localization helps the brand connect better with consumers in different regions and build a strong presence in each market.
Nestle is a household name, and its marketing campaigns have played a significant role in making it a global brand. Over the years, Nestle has launched numerous successful campaigns, but some have stood out from the rest. Let’s take a look at Nestle’s most successful campaigns that have captured the hearts of millions.
Nescafe “Open Up” Campaign
The Nescafe “Open Up” campaign is one of the most successful campaigns by Nestle. The campaign aimed to encourage people to connect with each other over a cup of coffee. The ad featured people from different walks of life sharing their stories over a cup of coffee. The ad struck a chord with people, and it became an instant hit.
Open up – Nescafe
KitKat “Take a Break” Campaign
The KitKat “Take a Break” campaign is one of Nestle’s most iconic campaigns. The campaign featured the famous “Have a Break, Have a KitKat” tagline. The ad portrayed people taking a break from their busy lives and enjoying a KitKat. The catchy jingle and the memorable tagline made the ad an instant hit.
KitKat Have a break Have a KitKat
Maggi “2-Minute Noodles” Campaign
The Maggi “2-Minute Noodles” campaign is one of Nestle’s most successful campaigns in India. The campaign aimed to target busy moms who wanted to prepare a quick and tasty meal for their kids. The ad featured a young boy who came home from school and asked his mom to prepare Maggi noodles. The ad’s catchy jingle, “Maggi, Maggi, Maggi”, became a household name in India.
OLD INDIAN ADs -Maggi
Nestle’s “Good Food, Good Life” Campaign
The Nestle “Good Food, Good Life” campaign is one of Nestle’s most ambitious campaigns. The campaign aimed to promote a healthy lifestyle and encourage people to make healthier food choices. The ad featured people from different cultures enjoying Nestle’s products as part of a healthy lifestyle.
Nestlé Good Food, Good Life
Nestle’s marketing campaigns have been highly successful, and they have played a significant role in making it a global brand. These campaigns have bold, told compelling stories that have resonated with people across the globe.
Nestle’s “Generation Regeneration” Campaign
Generation Regeneration is Nestlé’s sustainability initiative, emphasizing its dedication to environmental and social responsibility. Through sustainable sourcing and reducing environmental footprint, Nestlé aims to create a positive impact while ensuring a sustainable future. This campaign aligns with Nestlé’s long-term vision of becoming a sustainable and trusted leader in the food and beverage industry.
For marketers and start-ups looking to learn from Nestle’s success, it is important to understand the value of having a diversified portfolio, setting consistent goals, and tailoring products and marketing campaigns to local tastes and preferences. Digital marketing is a powerful tool that should not be overlooked, as it allows brands to engage with consumers across multiple platforms and target specific consumer segments with personalized messaging.
Nestle’s marketing strategies serve as a valuable case study for businesses looking to build a strong brand and maintain a competitive edge in today’s crowded marketplace. By taking a holistic approach to marketing, focusing on product quality, sustainability, and consumer engagement, businesses can create a lasting impact and drive growth for years to come. So, don’t hesitate to take a cue from Nestle and implement these strategies in your own business.
FAQs
What is Nestle target audience?
Nestle’s target market includes individuals of all ages, from infants to seniors. The brand’s infant formula products cater to new mothers, while its chocolate and confectionery products appeal to children and young adults. Nestle’s range of coffee and tea products targets adults, while its health and wellness products cater to seniors.
What is Nestle’s iconic tagline?
The iconic tagline of Nestle is “Good Food, Good Life”.
What are the top marketing strategies of Nestle that helped to maintain its position as a global brand?
Here are the top marketing strategies of Nestle –
Product Innovation
Targeted Marketing
Celebrity Endorsements
Social Media Marketing
Co-Branding
Sampling Programs
Strategic Partnerships
Cause-Related Marketing
Event Sponsorship
Digital Marketing
How does nestle promote their products?
Nestle promotes its products through various digital channels, including social media and online advertising. They also utilize traditional marketing methods such as TV commercials, print ads, and in-store promotions to reach consumers.
