In the 21st century, technology is everywhere, its replacing blackboards in the classsrooms, paper models in projects, videogame controllers to VR headsets, it has brought the pokemons from our television screens to the floor in our house. All of this has been made possible using AR and VR which stand for Augmented and Virtual reality respectively.
The technology which supplants your surroundings completely, takes you to a new environment altogether, irrespective of your physical location is called virtual reality. This is now popularly being used in apps and gaming.The variety of locations you might end up using VR is endless.
Virtual reality overlaps your vision, augmented reality is addition of elements to the same vision.The technology enables hassle free movement while projecting images over whatever you look at. This opens new avenues for apps.Dedicated AR headsets like the HoloLens, enable you to virtually keep different apps as floating windows around you, effectively giving you the instant Ironman vibe of instantly modular multi-monitor computing setup.
Apart from the gaming and app scenario, education is another sector throttling on the above technologies. Be it skill-building programmes in colleges, real-world technical training and learning of abstract concepts in schools. The shift from the traditional methods to experimental learning has driven the markets of these new age technologies.
About 200 startups have emerged in the AR/VR space. The top 15 AR/VR start-ups have collectively raised under $3 million in funding. Entertainment, manufacturing and healthcare are expected to be prominent shareholders in the AR/VR market by 2020.
TechSci released a report recently, named “India Augmented Reality and Virtual Reality Market By Product Type, By End-user, Competition Forecast and Opportunities, 2011 – 2021”,as per the report the markets for AR and VR in India are estimated to record a CAGR of 55.3% during 2016 – 2021. Growing ratification of AR & VR based products such as head-up display, head-mounted display, etc., are being used in sectors of defense, automotive, consumer electronics, etc. These are believed to direct the growth in the country’s AR & VR market.
The Indian gaming market was over US$ 501 million in 2015 and it is projected to cross US$ 792 million by 2021. Globally, from 2013 to 2017, the AR segment has managed to receive $2.5 billion in funding, and VR $2.7 billion.
The defense industry was the largest benefactor of AR & VR products in 2015 , given to the rise in use of head-mounted display for training purpose, and head-up displays for displaying various pessential parameters like aircraft speed, altitude, horizon line, etc.
Despite the humble beginnings, the emerging Indian AR/VR market is expected to rise at a rate of CAGR 76% over the next five years, fuelled by demand from business and consumer sectors.
Defence, education, healthcare, gaming, real estate and e-commerce industry are the major shareholders in the domain, the future looks promising when one imagines the limitless possibilities of making use of AR/VR in the above industries.
The increase in the defence budget of the country is expected to further boost adoption of AR & VR based products over the next five years. Also, use of VR in the e-commerce industry shows tremendous scope as this particular industry has been on a growing graph for years. AR embedded luxury cars are also another source of growth for the AR and VR based products.
The productivity of AR/VR with US, the UK and China, tightens hope for India , considering the healthcare and manufacturing sectors prominently, where intricate hands-on work is needed while surgeries or machine work. These can be made more efficient by wearing AR/VR headsets to provide free flow of real-time information, images and analytics.
-A Delhi-based start-up, Scanta has worked on AR technology-based marketing solutions using Apple’s ARKit, to enable brands to interact creatively with customers through the use of mobile apps. -ShilpMIS, a start-up in Surat provides VR experiences, apps, 360-degree videos, interactive holograms to be used in real-estate sector. Their clients include Mercedes Benz and The Advantage Raheja Group. -Another Delhi-based start-up Smartivity sells AR enabled STEM (science, technology, engineering, maths)-based educational content kits in the form of toys etc.
The AR/VR industry in India is at a thriving stage. With the number of start-ups growing and big players like Google, Facebook stepping into the industry, it can be expected that the future is full of opportunities.
With brands looking for means to give the consumer an experience of their products rather than the bare details, there might be only a few exceptions to companies not seeking assistance in the AR/VR technologies.
The increasing understanding of the significance of interactive user engagement to cut across the clutter, AR & VR experiences could be more of a necessity than a trend.
According to reports, the markets for these technologies are expected to grow at an estimate of 6.5 billion by 2022.
NASSCOM published a report stating that the advent of 4G and high speed data communications have become key drivers for adoption of VR/ AR. With 5G and above technologies in the line to be applied, one can only imagine the humongous growth this sector can achieve.
Conclusion
The opportunities in the augmented and virtual reality industries are ever growing. Education, defence and healthcare can majorly be benefitted from the efficiency and real time environments that these technologies can provide. The future scope of these advancements can bring more prospects beneficial for the consumer. It would be an interesting show to observe how the pioneering competitors like Facebook, Google, Amazon make use of the technologies to prove their extent of creativity and amazing user experience.
Honorable Finance Minister, Nirmala Sitharaman presented Union Budget on 1st February 2020 in the Parliament. The Union Budget 2020-21 unveiled a series of far-reaching reforms, aimed at energizing the Indian economy through a combination of short-term, medium-term, and long term measures.
The Union Budget 2020 has been structured on theme of “Ease of Living”.
Farmer-friendly initiatives have been proposed such as:
Agriculture credit target of Rs 15 lakh crore for 2020-21
schemes of “Kisan Rail” and “Krishi Udaan” for a seamless national cold supply chain for perishables
expansion of PM-KUSUM to provide 20 lakh farmers for setting up stand-alone solar pumps
For Health Sector:
Union Budget 2020 proposes more than 20,000 empanelled hospitals under PM Jan Arogya Yojana for poor people
expansion of Jan Aushadhi Kendra Scheme to all districts offering 2000 medicines and 300 surgicals by 2024.
Infrastructure:
100 more airports by 2024 to support Udaan scheme
operation of 150 passenger trains to be done through PPP mode.
Let’s hear from some startup leader regarding what they feel about this Union Budget.
Mr. Udit Sheth
Vice Chairman, Setco Automotive
The budget is a very progressive one – the focus on infrastructure & spending will boost the job market and build confidence of the industry hand in hand. It’s a step towards a robust economic reform agenda.
Prashant Garg
Country Manager, Garage Society India
Economies across the globe are moving towards a shared-wealth model as the ever growing population consumes the available resources. Both co-working and co-living are great examples of how shared wealth can benefit people, businesses, and boost the GDP of the nation. The government can play a crucial role by cutting down the GST slabs such business and providing certain tax benefits to increase the adoption rate, much needed for an emerging nation like India.
“This budget gives the entrepreneurs a big relief as the complications and workarounds of finding investment schemes should get eased out with the formation of Investment Clearance Cell, which will provide pre-investment advise, information on land banks and state level clearances. Also, since the audit is now required only if the earning is more than 5 crore annually for Micro, Small and Medium enterprises which was 1 crore previous year, people can concentrate on their business instead of worrying about compliance burdens. Although, the condition that 95% transaction has to be cashless to avail the benefit might prove troublesome to some businesses.”
“There seems to be a genuine attempt from the government towards promoting the ‘Make in India’ campaign by allowing tax exemption in Foriegn Direct Investment. However, the introduction of export tax may create financial burden for small businesses. Also, as the government allocates ample funds for SC & OBC, it would have been great if FM had given a thought for women’s safety related issues.” further added Mr. Vishal Saurav.
Mr. Dheeraj Khattar
Founder MyMobiforce
We are happy that Govt is continuously focusing on Skill development and In the current budget has planned 3000 crores for the same. But the challenge still remains the end outcome making these skilled workforce employed, self employed or given some entrepreneurship opportunities. Govt has to be experimental in spending money for skill development. The intent of skill development is to develop ability in people do the associated job. Govt should find out some avenues where job or opportunity givers ( MSME or Enterprise ) have higher stake in driving the training programs across the country and enables people to earn money.
Mr Manit Parikh
Country Head India, ELSA Corp
For India to have a $5 trillion economy, the youth have a key role to play in enabling this goal. The advantage of the ‘youth dividend’ needs to be channelised and enabled to put the country on the global map. There is a huge demand for individuals in various industries ccountries internationally as well. However, the skills do not match in accordance to demand by employers. So, by the government proposal of Rs 3,000 crore it allows the country to create quality skill development which will be available at affordable cost, focusing on 5 key components that are Visual, Reading, Listening, Speaking and Thinking among others are very important, especially via the use of emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR) / Virtual Reality (VR) and more.
There have been many Ed Tech companies in India like BYJUs, ELSA Speak and more who are at the forefront of this by engaging with both youth and adults in Tier 1 cities and beyond to empower and uplift them to have jobs and move away from ones which may soon become obsolete.
It’s good to see this budget emphasizing on the Indian spirit of entrepreneurship and aiming towards a digital revolution. We also welcome the pragmatic approach of allowing the private sector to build data center parks in the country and its new policy for integrated information portal.
I think it’s a very good move deferring the ESOPs or deferring it for 5 years, till they sell it or leave the company. I think it’s a very interesting move and startups will be able to exercise such facilities to hire more talents.
Though it’s financing for MSME is also a very interesting topic where a lot of MSMEs will be able to leverage this opportunity to scale, finance their invoices and keep increasing their production with the additional financing options that they would have.
And almost Rs 100,000 crore education sector package is subtly going to boost the economy to the education sector. Ed-tech companies and certain other educational programs are going to benefit. I am very sure interesting permutations and combinations are possible when the innovative startups come into the education space with this. We will have to see the details of Rs 99,300 crore package that the government has announced.
Mr. Jaikishan Parmar
Sr. Equity Research Analyst Angel Broking Ltd.
This budget as such there is no big bang Positive announcement for the banking sector; however, Insurance cover for FD has increased from 1lk to 5lk was positive. For NBFC budget extended Credit guarantee scheme. Need to see how much new tax regime could impact banks other income as banks earn healthy fess income by selling third party products (Insurance, ELSS, etc).
To support MSME has asked RBI to extend existing debt restructuring scheme from current 31st March 2020 to 31st March 2021.The limit for NBFCs to be eligible for debt recovery under the Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest (SARFAESI) Act 2002 is proposed to be reduced from Rs.500 crores to asset size of Rs. 100 crores or loan size from existing Rs.1 crore to Rs. 50 lakh. This would help NBFC in recovery process for an even smaller loan.
Mr. Jaikishan Parmar
Sr. Equity Research Analyst, Angel Broking Ltd.
Finance minister Nirmala Sitharaman introduced new reduced tax slab for those who do not avail of any exemptions. This announcement has led to a plunge in insurance and AMC companies. This has created uncertainty of business growth of these companies, as many taxpayers generally use life insurance policies and ULIPS and ELSS to fill their quota of deductions.
Uday Somayajula
Co-Founder, ePayLater
It is a progressive budget with a clear push towards the socio-economic growth of the country with a focus on consumption push, MSMEs and enhanced digital connectivity. The budget touched upon almost every stratum of society with the aim of bringing greater ease of living for the citizens.
There is a visible thrust for a digital solution and emerging technologies such as AI, machine learning and data analytics, with the budget highlighting that India’s new economy is based on innovation.
Further, we welcome the government’s proposal to provide digital connectivity to 1 lakh gram panchayats. We hope that the convenience, ease, and speed of digital transactions is extended to the remotest village. Such measures shall create germane ground for decentralization of innovation and democratization of data led services.
Shubh Bansal
Co-Founder, Truebil
This year’s budget lays down several progressive measures. As the Finance Minister proposes to ease the tax burden of ESOP on employees by deferring the tax payment by 5 years, I am positive about this move and welcome the introduction of ESOP at a larger level. I hope this would result in attracting world-class talent while keeping employee costs in check. As sovereign funds have been an important funding source for startups in India, I am happy that there has been an exemption of 100% for these funds on interest payments. I believe this move will further attract more foreign funding into the startup ecosystem.
The personal income tax rates that have been slashed are interesting, as these new slab introductions and an increase in the income limit for the existing slab will immensely help address the low consumer spending and boost savings and investments for an individual.
Additionally, it’s a proud moment for entrepreneurs like us as the Finance Minister quotes us as the ‘strength of India’. Overall, we believe that this is going to give a boost to the entire startup ecosystem as the Union Budget 2020 proposes slew measures to ensure ease of doing business for Indian startups, including seed fund to support early-stage startups and investment clearance and advisory cell for entrepreneurs, among other measures.
Bhupinder Singh
Founder & CEO Incred
Much needed focus on agriculture and allied sectors which should give a boost to the rural economy and hopefully lead to higher spending as farmers’ incomes rise. The emphasis given to infrastructure is another positive that will improve our economic foundations and drive productivity. The tax breaks given to SWFs to invest in Indian infrastructure will give a fillip to inbound investment flows in this area.
The government has also reiterated its commitment to the disinvestment programme with the announcement of IDBI divestment and LIC IPO. Having made all of these positive points, I must highlight that ultimately a recovery in bank lending, which has not yet been forthcoming, is a must in order to get the economy moving at top speed again.
Chandrahas Panigrahi
CMO and Consumer Business Head Acer India
This is positive budget overall from the technology focus point of view. We are pleased that the Government is allocating Rs. 8,000 crore for the National Mission on Quantum Computing and Technology.
The government’s move on encouraging manufacturing of electronic equipment in India is also a big step as this would provide much needed impetus to technology and manufacturing sector, which has been developing capacities and generating employment opportunities. Also, more focus on technology such as Machine Learning, Robotics, AI will support the industry to grow and establish India as a robust ecosystem for technology and innovation.
Mr. Vivek Jain
Chief Business Officer – Shiksha.com, Naukri FastForward
The budget gives a good push to our education sector which in turn will help generate employment and boost our economy. The proposed investment in Study in India program will bring more youth from foreign countries and it will be a big step towards the aim of making India the education hub of the world. IND-SAT targets Asian and African countries only but we hope it will open to the whole world soon. Reskilling students and teachers will help us compete internationally.
Also the MBBS colleges in each district is a great initiative as we feel there is a big void in that area which needs to be filled. Now people will get full fledged online degree programs which will be offered by top 100 institutions which will be helpful for students who otherwise had to travel for quality education. We will be eagerly waiting for the new education policy and hope to see similar positivity like this budget.
Mr. Tirtha Pratim Banerjee
CEO & Founder – BRANCON Communication
The process of finding financial schemes will be easy with investment clearance cell which can provide state level clearances. The introduction of export tax will put burden on businesses who are trading in international markets. This indirectly promotes make in India campaign.
As the audit is now required if the earning is more than 5 crore for Small and Medium enterprise can concentrate on business rather than compliances. 100% deduction of profits for 3 years gives the initial kickstart for a startup. As quoted by the FM, “Entrepreneurship is the strength of India “, it gives immense hope to the startup industry for a bright future.
Ms. Anika Parashar
CEO – River Rock Ventures and Chairperson/ Founder- Organ India
Union Budget 2020 has focused on India’s entrepreneurship strength, which is a positive move for the country’s economy. In a major boost to startups, FM Nirmala Sitharaman has proposed to increase the upper limit of revenue to Rs 100 crore from the existing Rs 25 crore.
I welcome this move on creation of an investment clearance cell, which will provide end-to-end facilitation to assist startup owners/entrepreneurs in funding. It will help in faster clearances between the state and the Centre. The turnover limit of startups has grown which will prove beneficial for the budding forums to expand.
The honorable FM in her budget speech devoted considerable time to the MSME’s. Generic tax rate rationalization in the hands of the individual taxpayers (which should see more consumer spending because of higher disposable income), and some other policy announcements are expected to create a relatively positive business environment for the MSMEs.
The FM also mentioned how MSMEs have been benefitted through enhanced threshold and composition limits, and made some specific announcements with regard to MSMEs in this year’s budget
Invoice financing
Amendments has been proposed in the Factor Regulation Act 2011 which will enable NBFCs to extend invoice financing to the MSMEs through TReDS, thereby enhancing their economic and financial sustainability.
Provide subordinate debt
We are all aware that working capital credit remains a major issue for the MSMEs.It has been proposed to introduce a scheme to provide subordinate debt for entrepreneurs of MSMEs. This subordinate debt to be provided by banks would count as quasi-equity and would be fully guaranteed through the Credit Guarantee Trust for Medium and Small Entrepreneurs (CGTMSE). The corpus of the CGTMSE would accordingly be augmented by the government.
Extension of Restructuring window
The debt restructuring window for MSMEs (More than five lakh MSMEs have already benefitted from restructuring of debt permitted by RBI in the last year) was to end on March 31, 2020.Government has asked RBI to consider extending this window till March 31, 2021.
App-based invoice financing loans product
To solve the problem of delayed payments and consequential cash flows mismatches for the MSMEs, an app-based invoice financing loans product will be launched. Focus on exportsFor selected sectors such as pharmaceuticals, auto components and others, the honorable FM has proposed to extend handholding support – for technology upgradations, R&D, business strategy etc. A scheme of 1000 crore has been announced and financing details shared.
I see some positive initiatives being taken by the honourable Finance minister with regard to the education sector in this years budget, some of them which I would like to highlight are
New Education policy
Good to know that the new policy will be unveiled soon, and I am really excited to know that more than 2 lac suggestions have gone in.
On line degree courses by top 100 institutions
In a country as big and diverse as ours, the only way to leapfrog and ensure delivery of quality education to students in every remote corner of the country has to be centralized building of quality content and online delivery using best in class cloud based storage and technically robust delivery requiring minimal resources at the users end. Thus this should be a very welcome step, subject to proper on the ground implementation.
Developing India as a education hub
The announcement with regard to introduction of “ Ind – SAT” exam is definitely a step in the right direction, however this is only a first step and there are lot of other steps including creating of world class infrastructure with adequate bandidth ( which can accommodate overseas students after doing justice to domestic aspirations) which will need to be seriously taken.
However if implemented properly, this will promote cross cultural exchanges and create a fan base for our beloved nation amongst tomorrows leaders in the developing world.
Apprenticeship and internship opportunities
Opportunities for fresh engineers to work in urban local bodies and apprenticeship opportunities in 150 higher education bodies reflect practical thinking, but these are baby steps in the right direction given the enormity of expectations that a force of billion dreams brings in.
ECB, FDI & PPP funded projects
This is really important, as the announcement by the honourable FM clearly gives emphasis on increasing bandwidth ( Attaching medical colleges to district hospitals) and also on delivering quality education).
Skill development to increase employability
Announcement of special bridge course to develop language as well as domain skills to cater to job opportunities in overseas markets for teachers,Nurses,Care Givers and para medical staff is a very good step and should positively impact the lives of not only our young job seekers but also there families and communities that they are part of.
Given the ageing population in the developed countries and the huge demographic advantage that we currently enjoy, this is a logical and inevitable step.
This is a very strong Budget in terms of focus on fundamentals. It has focused on agriculture, simplifying tax structures, infrastructure, and on self-reliance for the long term. The Hon’ FM has tried to create a level playing field by going to markets for fundraising rather than through the tax route. The continued emphasis on technology will help in the coming years to ensure ease of business, transparency and better compliances by all stakeholders. With tax rates reduced on the existing tax slabs, consumers will have more to spend. We are happy that e-commerce was today defined for the first time in the Budget and we look forward to policy initiatives on new-age business formats. With tax-deferred on ESOP and early-stage fund for start-ups, we feel this Government has good intentions to ensure that technology and knowledge-based entrepreneurship is encouraged in our country.
Pankit Desai
Co-founder CEO, Sequretek
The Budget every year rides on massive expectations from the salaried class, corporates, MSME and startups. For the last few years, startups, tech, VC investments, govt aided funding started finding regular mentions but fund allocation to these areas were never eye-popping. But FM gave us a pleasant surprise by announcing Rs 8,000 crore on National Mission on Quantum Technologies and Applications. For companies like ours in cybersecurity space, it is a good move if it becomes a model for creating a replicable cyber forensics setup. Today each state has its own setup and there are some universities that have build out capabilities, but there is no standardization. With increased cyberattacks, the need for a national capability to identify the perpetrators and supporting law enforcement would be welcome. Devil lies in detail, though, so we will need to understand these initiatives once the fine print is available. Having said that, Startups are finding quite a bit of mention in the budget, making them a key part of the growth strategy. We are happy to see that the representations done by the startup ecosystem seem to have found resonance in the budget.
Mr. Sachin Mittal
CEO & Founder – Loanwalle.com
In the recently proposed Union Budget 2020, the Government’s focus on entrepreneurship for startup businesses is commendable, as that will generate more job opportunities in our country. Speaking on the financial side, the Government emphasised on more liquidity flow within NBFCs which will help boost the current slopping NBFC and private lending sector. Further, it will allow increased lending opportunities with greater ease. We applaud the new announcement by the FM where NBFCs having turnover of INR 100 crore will now be eligible for SARFAESI (The Securitisation and Reconstruction of Financial Assets and Enforcement of Securities Interest Act). While earlier, only companies with a turnover of INR 500 crore were eligible to recover their debts by selling properties of the defaulters, going forward, the new Budget announcement will allow smaller companies as well to recover their debts. This will further offer more capital flow in the market.
The second budget by Finance Minister, Nirmala Sitharaman catered mostly to the demand side of the economy. By putting in more money in the hands of the individuals, Hon’ble Finance Minister’s take on abolishing the Dividend Distribution Tax (DDT) is surely a tax relief for the middle class and lower-middle-class segments, while on the corporate side it is highly positive for all consumption-linked Auto sector companies, and the overall market. The simplification of the tax regime is sure to improve public sentiment and boost the economy. This budget is likely to revive our country’s economic growth and create new job opportunities.
Mr. Satish Gupta
Executive Director, JK Technosoft Ltd
In the era of globalization, the Union Budget 2020 focused deeply on ‘Aspirational India’ and ‘Digital Revolution’ with emphasis on evolving the economy digitally by skilling India and increasing job opportunities in the budding as well as cross-cutting fields of Data Analytics, Artificial Intelligence (AI) Robotics and Machine Learning (ML). The Government also announced building of data centre parks throughout the country along with allocation of INR 8,000 crore to set up for the National Mission on Quantum Computing and Technology. Furthermore, the use of AI in ‘Ayushman Bharat’ Yojana, will help in developing the healthcare industry using advanced technology such as AI and other enterprise solutions, thereby achieving seamless delivery of services. We also applaud the Government’s move to empower Rural India by helping 20 lakh farmers set up standalone solar pumps and 15 lakh solarise grid-connected pump sets.
Co-Founder & Director – Transerve Technologies Pvt. Ltd
The Government’s vision of ‘Vibrant India’ bought in immense focus on ‘Digital Governance’ that is likely to bring in a paradigm shift in the overall economy. We are delighted to hear that the Government ULB’s (Urban Local Bodies) internship opportunities for civic-welfare programs will help in increasing job opportunities and in turn Skilling the Indian Youth.
Mr. Ashwani Rawat
Co-Founder & Director – Transerve Technologies Pvt. Ltd
We commend the Government’s announcement of proposed budget allocation in setting up 5 new Smart Cities under PPP model and further extend our support to this initiative. While the Government proposed to expand the horizon of ongoing ‘Swachh Bharat Mission’ in order to undertake sustainable solid waste management harnessing latest technology in every village, we further hope that this initiative highlighted by the FM would be extended to urban areas as well.
Ms. Ruchi Garg
CEO & Co-Founder – Venuelook
The full-fledged 2020 budget is commendable as it has all the right points for the Indian economy to be a game changer in the year ahead. With emphasis on ‘entrepreneurship’ and ‘startups,’ we are glad the Government has opened a path to creating more job opportunities in the country. Furthermore, more regime in technology will help startups and the private sector to reach Tier I and Tier II cities, as it will give more opportunities to young talents. Observing the proposed mission-vision on women centric developments and targets to boost the Indian economy, this budget will motivate many women to come forward and embrace women entrepreneurship in India.
Mr. Vinay Jain
Founder and CEO, Grafdoer
We appreciate the Government’s focus on sanitation industry under Swachh Bharat Abhiyan campaign committing to Open Defecation Free Country by allocating INR 12,300 crore. This is an exceptional move towards the development of our nation. The Government’s emphasis on supporting the MSME sector by providing employment opportunities and providing a subordinate debt by banks is a much appreciated move. We are positive about the Government’s focus on boosting the domestic manufacturing sector, as that will further boost Made In India. Also, the reduction in the Income Tax Slab has given a relief to the middle class sector of our Society, as it will increase their buying power and boost the market.
Mr. Gautam Seth
Joint-Managing Director – HPL & Electric Power Ltd
The annual budget announced by the FM has given special impetus to the power and infrastructure sector and allocating Rs 22,000 crore for renewable and power sector is going to push for faster development and growth across sector. The announcement made by FM to replace energy meters with pre-paid smart meters will further help in complete digitization of the whole system and will help in bring about more financially healthier utilities. The FM has urged state governments to implement smart meters in the next three years and HPL being one of the leading manufacturer of smart meters sees this as a huge opportunity. In addition, the implementation of five Smart city projects in PPP mode will give more opportunities to the private companies.
Satyen Kothari
Founder & CEO – Cube Wealth (ex-co-founder Citrus Payments)
The esop policy is a good acknowledgement of how incentives in private companies work. However the limitations need to be examined to understand whether these work for younger startups in a practical manner. Most employees would exercise options at time if quitting or when the actual sale happens. In the former case this new policy is still imposing taxes, it seems. The devil is in the details.
Dr. GSK Velu
Chairman & MD, Trivitron Healthcare
Budget 2020 is visionary and in accordance with the policy of improving and expanding healthcare services reach to all. Make in India initiative for Medical devices industry has been given a big boost. Imposing health cess on the import of medical devices will help domestic manufacturing companies.
Further, using tax proceeds to fund the creation of healthcare infrastructure will help address issues of capital requirements for building healthcare infra in Tier- I & II cities.
The government is focused on creating the healthcare infrastructure and invest extensively in improving healthcare services in tier I-II cities in the country. Announcement of extending the ambit of Ayushman Bharat through the establishment of PPP model hospitals in 112 new districts of India will improve healthcare infrastructure.
Increasing the budgetary allocation for the healthcare sector to 69,000 crores will enhance primary health coverage and strengthen health and wellness centers (announced under Ayushman Bharat) which will help to reduce the disease burden.
Kalpit Jain
Group CEO, Netcore Solutions
The Budget 2020 was expected to perform a balancing act between agriculture, manufacturing and technology sector — the key drivers of the economy. We believe FM did justice to all 3 by announcing forward-looking programs and initiatives. For a global technology player like us, setting up of data parks in India is a welcome move as this will ensure enhanced data safety because servers and allied infrastructure is likely to be hosted in India, globally benchmarked practices of data encryption will ensure that customers’ data is not misused or profited from as the momentum around Data Protection Law gathers steam. This may just be a pre-cursor to that. While we await for the finer print, programs like Knowledge Clusters should help younger tech companies in securing their IP and safeguarding their core product codes. It will also motivate them to apply AI, ML and deep tech for more refined solutions of existing problems in the Country.
P.Srinivasavaradhan
President – TVS Srichakra Ltd
We welcome the steps on revisions in personal income tax slabs under the new tax scheme, with the changed direct tax structure some surplus income will be available which can drive consumption. These are key to boost manufacturing and revive consumer sentiments. Major fund allocation for infrastructure, warehousing and logistics through rail, land and air will allow manufacturers to strengthen the business footprint domestically and are in line with international best practices will make India more competitive globally in the years to come.
Consumers who had deferred their purchases now hold the key to aid growth in the automobile sector as well as the auto components sector. The economy can look forward to be buoyant and we are glad that the government in this budget has introduced steps in different areas to reduce the stress on the manufacturers as well as the customers. Government’s step to extend support in the areas of technology upgradation, R&D will boost the auto component sector.
Anil Joshi
Managing Partner – Unicorn India Ventures
FM’s first full Budget has something for everyone. She tried to address employment generation issues, providing access to education, emphasized on embracing tech and next-gen concepts like IoT, AI and ML. We are happy to see that the FM has kindly agreed to long pending demand from industry on ESOP, the new guidelines will certainly help startups attract good talent and reward suitably through ESOP, the ESOP guidelines will help in structuring the benefit to deserving employees. The increase in the turnover limits from Rs 25 cr to Rs 100 cr for claiming off-set on profits is a welcome announcement. It will boost cash flow situation at early-stage startups who sometimes fail before take off because of liquidity crunch. Also, by exempting companies with turnover upto Rs 5 crore, from audit, reduces compliance burden on them.
The Govt has also proposed a policy on early life and seed stage funding for startups to validate their business idea and run POCs, we believe, this would help grass root development and will encourage more university led IPs would good boost for innovators. However, the fine print will tell us what kind of financial support would early stage startups get in the coming months. We hope the procedure to avail these services are less complicated. Also, our industry’s demand on tax parity still remains unattended. However, we are hopeful that the govt will give it thought in time to come as we are continuously seeing the focus on startups and investors increasing in the last 5 years. Overall, it is a Budget with an aspiration to revive the economy from its current slowdown.
Kavita Mehta
Founder & CEO, Caymus Tech Ventures
The Union Budget 2020 has allocated over Rs One lakh crore for education and skills upgradation in India. That the focus on education and skills was well rounded and didn’t seek to push one or two top verticals like technology and management streams was especially promising. The FM focused on providing access to education for people from underserved and poor sections, making technology and digital formats the delivery mechanisms. Further, in order to open up employment opportunities the creation of initiatives such as one-year long internships and apprenticeships for. Clearly, the idea is to use technology to reach more young people, provide access to education, and empower them to land in-demand jobs.
It is encouraging to see announcements like New Education Policy, financing the education system to attract top talent, online degree courses, bridge courses for support staff, and making India a global education hub. The Government recognizes the urgency with which the world’s largest working age population needs to upskill in order to have a positive impact on society and the economy. FM’s repeated emphasis to deliver education through portals, designing of new courses and providing viability gap funding for colleges and State Government, will help meet aspirations of young Indians who are comfortable using technology to educate and upskill themselves.
Pravin Agarwala
Co-founder & CEO – Betterplace
Good move in terms of taxation on startups. All startups are looking at the road towards profitability and deploying that back into the company to expand thereby increasing employment. Increasing the revenue limit to Rs 100 crore and duration to 10 year, a great move forward. The other key aspect is ESOPs. Employees who come on board with ESOPs and build a company along with the founders. It has been a long-standing demand to tax them only at the realisation of ESOPs. The proposed deferred payment of 5 years in tax liability will ensure people get what they deserve and also encash at the first potential opportunity. This would excite them to be part of startups and increase the importance of ESOPs. This would also encourage more employees to participate in the program. Moreover, this would also help more liquidity in the market as the transactions would take place. A win-win for startups and its team.
Jobs generation across the spectrum was also a key point in the Budget speech. There is a need to generate both blue and white-collar jobs for the Country’s youth. While on one hand setting up of online degree courses and internships would give a boost to the education sector, we believe that the infrastructure sector which is set to see massive govt-funded projects being rolled out would generate jobs for grey and blue-collar workers. We work closely with the National Skill Development agency and would be awaiting keenly for a detailed plan to employ youth in construction, operation and maintenance of infrastructure being built in the Country. Furthermore, we find the proposal to design bridge courses for nurses, caregivers and paramedical staff for postings abroad quite promising for the semi-skilled sector. The Ministry should take a leaf out of this and see if the same can also be implemented in India as we see demand for such roles also growing rapidly in the domestic market too.
Mr. Ankit Agarwal
MD – Alankit Ltd.
An encouraging budget, it has reduced the personal income. Tax across levels and added new 15 per cent and 25 per cent slabs; at the same reducing exemptions so one would have to see the benefit that actually comes to the taxpayer.
The focus clearly is on increasing compliance and reducing litigation; further a reduced corporate tax to 15% and tax on ESOP deferred by 5 years are good moves made by the government. Once again the FM Touched upon simplified GST Filing and simplified refund prices; which is the need of the hour. SMS filing are good moves.
The setting up of an investment cell is very interesting. Getting access to the Fund of Funds has been something most startups are looking forward to. With the investment cell, this is further augmented by getting advice on setting up your business and also investment options available to startups.
The FM also talked about how the travel and tourism industry is being infused with 2500 Crores this year. As a travel startup, this is great news as much as it is for increasing earnings at a local level for individuals.
MSME’s stand to benefit from a single platform e market place for exchange of goods. We are excited to see what this entails and how it pans out.
Ms. Sumita Tulsiani
Co-founder – TravelDilSe
Startups are being recognised as a strong force behind the aspirational India in todays Budget 2020. As quoted by the finance minister “Entrepreneurship is strength of India.” Setting up a portal based investment clearance cell by the government will uplift the startup ecosystem and will further strengthen India’s position Globally.
Given the Entrepreneurial spirit in India, backed by governments support, the startup ecosystem across sectors especially Agriculture & Health care will generate lot of employment opportunities. Recognition of AI & ML as cutting streams, proposal to have full-fledged online degree programmes showcases the vision to position India as a digital nation.
The budget also focuses on boosting the tourism sector by developing of 5 archaeological sites as Iconic Sites with museums that will indirectly help startup like ours in the travel technology space to expand our business.
Mihir Mehta
Senior Vice President – Ashika Capital Limited
The proactive approach of the Government in building an ecosystem for budding entrepreneurs is laudable. The provision of funding and setting up an organized platform for the same is a much needed move because financial capital often becomes an impediment for growth and sustainability.
I feel we have just touched the tip of immense entrepreneurship potential in India and support from the Government in terms of financial capital will be a major boost.
Arvind Singhatiya
Founder & CEO, LegalKart
Keeping innovation at the forefront, the Union Budget 2020-2021 is deeply focused on promoting ‘technological development’ through Artificial Intelligence (AI), Machine Learning (ML) and Data Learning that will support immensely in digitalising India. The Government’s proposal on creating a ‘National Logistics policy’ and ‘litigation in the reduction of taxation’ will be of great help to all startup businesses. Furthermore, the introduction of ‘Tax Payer Charter’ will help in curbing the tax harassment.
Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. The truth is, SaaS businesses handle complex data and most analytics tools for SaaS are not easy to use. You need efficient analytics tools for SaaS that will break down this data into understandable metrics. Analyzing this data manually will lead to errors, inaccurate ROIs and a total waste of time. It is vital to keep track of the analytics on a daily basis when running a SaaS. The analytics necessary to ensure the success of a SaaS are not easy to compute and are almost impossible without the help of a calculating tool that can give you the numbers in just a matter of seconds.
Many of these SaaS analytics tools will integrate easily with the programs that you are already using to take payments. Thanks to the ever-evolving internet, existing on the web for a brand can be quite volatile, and immediate access analytics will ensure those smart decisions while optimizing for conversion. When it comes to SaaS analytics tools, you have hundreds of options to choose from. There’s a tool for everything: tracking marketing spending, measuring app engagement, heatmaps and more. Unless your full-time job is to research the best tools for your business, this can be a daunting task.
The goal here isn’t to choose the perfect tool (which doesn’t exist) but to choose something that is good enough and starts giving you actionable insights.
What are the best SaaS metrics to track?
Monthly Recurring Revenue. In a SaaS business, all of the investment is up front. Before customers can purchase the product, the product gets built, and the majority of the budget is spent on customer acquisition. The monthly recurring revenue is the amount of revenue added (or lost) that is expected to be received each month.
Churn. The value of lost customers each month. When your churn is in the double digits, there is something totally wrong with your product. Stop worrying about your growth and get back to the product and fix the problem. Reach customers directly, see what their problems are, and work to build a product that can be truly loved.
Cost Per Acquisition. To figure this out, you will need to add up all of your marketing and sales expenses for the month. Divide this by the total number of customers acquired in that period. CPA is the average amount spent for each acquisition. It does lack detail, but it’s a quick way to get a snapshot of the business.
Average Revenue Per Customer. The average revenue received from each customer. Once the churn is regulated, the key to increasing revenue is up-sells and cross-sells. Up-sells move the consumer to a more expensive version of the product, while a cross-sell will be an extra feature sold with the product, like a product that complements yours.
Lifetime Value.To get the lifetime value, first, combine the average revenue per customer with the churn rate—this is a prediction of the revenue received in total. Then there are a handful of ways to proceed, but the simple version takes your average subscription length multiplied by the average monthly revenue per customer.
You will be able to see the context of your growth and types of revenue will impact your growth over time. To track your growth, you have the tools needed to set goals and track progress at a glance. Daily growth can be checked through an email or on the web application. With ProfitWell, you can track revenue retention, delinquent churn, and MRR churn while the cohort reports will aid in visualization of keeping your clients and revenue.
Learn how your annual subscriptions, fees, and refunds are affecting your overall cash flow. You will see monthly and annual breakdowns of subscriptions in a simple snapshot. Get a good idea of customer activity when you receive a list containing customers. This list will sort the customers by their most recent billing receipt so that the outreach you give will be timely and relevant—things like marketing campaigns and feedback requests. With this web application, you will also gain access to some of the most knowledgeable SaaS experts around.
Baremetrics
Baremetrics
Looking for an easy-to-use analytics tool for Saas? Baremetrics it is. It is a specially designed analytics tool for SaaS businesses. Baremetrics provides subscription metrics such as Monthly recurring revenue (MRR) and Churns rate. The software is a one-click, zero-setup analytics tool for SaaS and one-stop shopping for your Saas analytics needs.
It has integrations with 2 payment gateways and 2 recurring billing software and ability to view 20 subscription metrics in one dashboard. It also provides forecast data on cash flow, monthly recurring revenue, and customers. It helps in sending daily, weekly and monthly email reports and notifications and offers credit card dunning to prevent failed payments.
Baremetrics pricing is based on your monthly recurring revenue (MRR). For instance, if you have $200,000 as your monthly recurring revenue, you will pay $250/month.
Google Analytics for Web Attribution
Google Analytics is a great option for companies who are just starting to measure the attribution of their campaigns. GA is relatively easy to set up and will let you even start exploring multi-touch attribution modelling. GA is a great fit for those companies who drive mostly web traffic and have under 1M monthly visits.
Google Analytics
Google Analytics 360 is the enterprise version of Google Analytics. You get access to more advanced reports including a more powerful funnel and attribution report. If you’re spending significant money through Google Ads and Youtube, GA 360 will integrate nicely with these sources and give you better insights into your campaigns. Like GA, this is suited for companies who are driving primarily web traffic and can easily justify the annual expense.
When you sign up, you will connect your Braintree account to begin monitoring all of your most important metrics immediately. You will have the tools needed to gain real-time insights into the success of your SaaS, and learn about how the business is doing currently and how the success of the business evolved over time. While tracking this progress, you will be able to compare various time periods so that you can see how the strategies that you have implemented are affecting the success.
MainMetrics
One great thing about using MainMetrics is that there is no need to have any knowledge of coding—the accounts connect in one click, and you will not have to transfer any data manually. There are a few plans offered at different price points that all depend on the needs of the user, so when the needs of the user change you will be able to switch the plan that you are using when needed. Use the program risk-free for 30 days, and if you are not satisfied, MainMetrics will give you a refund within those 30 days.
Mixpanel
Mixpanel is another suitable analytics tool for SaaS you can use for your business. It interprets user behavior to produce understandable information and make informed decisions. It helps SaaS business to understand users’ behavior by tracking engagement and interaction in real time. With Mixpanel, you can dig deeper into the analytics to get your questions answered.
Mixpanel
Some of the pros of mixpanel are- it improves conversion rate by knowing when customers drop off, guide users by visualizing how they explore your product and website, send targeted messages to users who are likely to convert, notifies you when there is an unexpected change in metrics and shows you what leads to a particular goal such as purchase, upsell, and retention.
Mixpanel analytic tool for SaaS has three plans. The free plan (5m data points per month), the basic plan (10m data points per year) costs $999 per year and the enterprise – custom price.
Using Insight, you will be able to track what is going on with your data at all times, share the status and progress with your team, and make confident decisions driven by the accurate data provided. You will easily keep track of all of the most important metrics while having a clear picture of all of the deadlines that you have in place. Additionally, you will be able to see how much your team is getting done in a given amount of time, enabling you to work on increasing productivity.
Insight
As a whole, you will be able to identify whether or not your process is efficient—you will be able to pinpoint where there are any blocks in your development process. Stakeholders will be able to see live reports in just a matter of seconds, so those invested in how the brand is performing will be able to see the most accurate snapshot of the numbers. Similarly, clients will be able to view custom reports from your brand, allowing you to show them that you are a professional.
FullStory
FullStory is another all-in-one tool that will allow you to easily capture heatmaps and visitor recordings. You can’t run surveys through this tool but it will collect quite a bit of information about user interactions.
FullStory
Putler
Putler is a revolutionary analytics tool for SaaS. It is created for businesses in the SaaS, E-commerce, and professional services niches. It provides insights on relevant SaaS metrics such as customer metrics, visits, and product metrics. Some of these metrics are Monthly recurring revenue (MRR), Average Revenue per User (ARPU), popular products and best customers.
Putler
It details reports on products, customers, sales, and visitors, and improves customer profiles to help you know your customers in-depth. With Putler, you can easily export your mailing list and receive weekly email reports, organize stores, visitor analytics and payment gateways to create a single source of information.
Putler have three basic plans – the scale (10,000 paid orders / month) – $249/month, Growth plan – (3,000 paid orders / month) – $76/month and the starter plan – $29/month.
Tracking SaaS analytics doesn’t have to be a pain. Even if you have no idea where you should start, select a program from the list above and get connected. Your metrics will be displayed on demand and give you the insight to help your brand’s success, right up to that very minute. Why is this so important? Thanks to globalization, it takes just a few moments for a brand to go viral and become the center of attention for either good or bad reason. Because of dynamics like this, it is vital for brands to be able to see exactly where they stand regarding their sales and profits, or losses in real time. So, choose a tool and see how it works for you. Also, if you know some other tool, please let us know in the comments section.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you meet them where they are already spending time, which is on the world-wide-web. Seemingly, with almost everyone the internet is today, it’s a quite surprising statistic that the number of people expected to go online is still increasing.
Before we go into what Digital Marketing is, if you are looking out to outsource your digital marketing needs you should consider digital marketing agency Miami. This city hosts the top contenders in digital marketing and using the expert services these agencies have to offer can help take your business to the next level.
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective buyers.
Why Use Digital Marketing?
While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.
Types of Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR
Inbound Marketing
Here’s a brief summary of some of the most common digital marketing tactics.
Search Engine Optimization (SEO)
This is the process of optimizing your website to ‘rank’ higher on search engine results pages, thereby increasing the amount of organic traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
Social Media Marketing
This practice promotes your brand and your content on social media channels in order to increase brand awareness, drive traffic, and generate leads for your business.
The channels you can use in social media marketing include:
Facebook
Twitter
LinkedIn
Instagram
Snapchat
Pinterest
If you’re new to social platforms, you can use tools to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at once, and monitor analytics from the tool as well.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price ‘per click’ of the links you place.
Affiliate Marketing
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Affiliate marketing channels include:
Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.
Marketing Automation
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
Email newsletters
Social media post scheduling
Lead-nurturing workflows
Campaign tracking and reporting
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the company’s website.
The types of emails you might send in an email marketing campaign include:
Blog subscription newsletters.
Follow-up emails to website visitors who downloaded something.
Customer welcome emails.
Holiday promotions to loyalty program members.
Tips or similar series emails for customer nurturing.
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s a lot like traditional PR, but in the online space.
Inbound Marketing
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy in order to create a customer experience that works with the customer, not against them.
What does a Digital Marketer Do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.
The digital marketer typically focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one. For example, a digital marketer who’s in charge of SEO, measures their website’s ‘organic traffic’ which refers to the visitors that land on your website as a result of unpaid search results.
The Role of Digital Marketing
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advertisement in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all. On the other hand, with digital marketing, you can measure the Return on Investment (ROI) of pretty much any aspect of your marketing efforts.
Another major digital marketing contender in the east is digital marketing agency Boston. These agencies hold the country’s top industry experts and can manage each and every single one of your digital marketing needs. Browse around and pick what works for you.
With new marketing strategies popping up every day, you have to keep up with the competition and get some traction on your site.
In this article, we will cover the best marketing strategies for your SaaS which you can start implementing right now.
Strategy #1 – Get Featured on Media
Content that’s featured on respectable media not only looks great on your website but also brings you site traffic, new customers, and revenue.
Here’s a simple step-by-step guide on how to get featured on popular media:
Step 1: Create a list of all your competitors.
Step 2: Google all their names and find out all media websites they have been featured in. To make your life easier, you can narrow down the search by looking up the “News” tab.
Step 3: Once you’ve made a list of all competitors, list out all the articles they’ve been featured in. Specifically, you want to note:
Name of the media, e.g.. Business Insider
Name of the article, e.g. Socialytefounder explains her process for choosing the right person for the job
Name of the journalist, e.g. Don Draper
What the article is about, e.g. Your competitor has a special way of hiring people.
Journalist contact details. Sometimes the writer will list his/her contact details on the site. If he hasn’t though, there are a bunch of email extraction tools you can use, like Hunter.io or ClearBit Connect.
Step 4: Create a press-kit.
A press-kit is a file that contains all the information a journalist needs to know about your SaaS, like what your company does, its founders, some background information, previous press releases, and your contact information.
You can create a Google Drive folder with all the information and send the journalist a link. Alternatively, you can put everything in a ZIP file.
Here’s what you should include in your press-kit:
Info on your company. How long have you been around? Are you VC-funded or bootstrapped?
Info on your founding team. Who’s on the team? What other entrepreneurial experience does the team have?
Product screenshots. What does the product look like? The journalist, in most cases, will want to use ready screenshots for their feature (and not have to make them themselves).
Company Logo.
Contact Information.
Step 5: Send personalized emails to all the journalists that wrote about your competitors.
The key here is personalized.
You don’t want to just randomly email them and beg for a feature.
For example, if the journalist wrote about employment in the influencer marketing SaaS industry, they might be interested in how your company recruits and finds the best people.
Because all of the articles are about something different, you need to create separate, personalized emails for each journalist. Make the email short, to the point, and relevant to the article they wrote. It might seem like a long shot, but trust us, it works. You’ll hear back from at least some of them.
Strategy #2 – Create Quality Content
With authority content, you tick off two goals with one bullet:
You want to reach an audience that is looking for solutions to a problem you can solve.
You want to establish your SaaS as an expert in the industry it operates in.
The path to creating authority content has two main phases:
Content creation
Content promotion
We’ll discuss both steps in detail below.
Phase 1: Content Creation
Let’s say your SaaS is an influencer marketing agency that connects different brands with influencers. Your goal is to reach both brands and influencers and then ultimately offer them your services.
So, what’s the type of authority content you should be creating?
In your case, you could create a comprehensive guide to influencer marketing.
First, through a Google search, check what others have written about the topic.
Note down what each of these guys do right and what they do wrong.
The key here is to improve on what everyone’s done, and create the best, most comprehensive no fluff content out there.
Phase 2: Content Promotion
Now, you have a great piece of content. However, it is worthless if people don’t know it exists. You want to make sure people read it and talk about it.
Here is how to get the buzz going around your article:
Share the link on social media.
Reach out to relevant connections and ask them to share your content.
Share your content in relevant subreddits. Appropriate subs are /r/marketing, /r/startups, /r/ content_marketing. Be careful to not outright dump your content though. Reddit users don’t like self-promotion. That might even result in a ban. Post the link as a comment whenever someone asks a relevant question that your content answers.
Reach out to people who wrote articles on a similar topic or linked a similar article.
Strategy #3 – Promote Your Product with Partner Companies
This strategy is straightforward: you scratch my back, I’ll scratch yours.
If there is a company out there whose product is complementary to yours, you might want to hit them up for a cross-promotion. For it to be a win-win situation, though, make sure you are at the same level in popularity and amount of users. And it goes without saying that competitors are off-limits.
Here are three great ways to do cross-promotion:
Product Feature Posts. You create an article featuring your partner’s product, and they feature your product in their article.
Run Facebook Ads. Both you and your competitor can run ads targeting each other’s audiences.
E-mail Users. Don’t want to go through the trouble of creating custom audiences? E-mail your users instead. Inform your audience about how the competitor’s product is complementary to yours (& why it’s the best).
Strategy #4 – Create Viral Infographics
Infographics are everywhere for a reason:
People absolutely love them. They contain a large amount of information that is compiled and visually appealing.
And the best part? Media companies love infographics. If you get one featured on different media, you can get a ton of traffic, brand awareness, and backlinks.
For example, Noodle, an online platform aimed at teaching new skills to professionals, created an infographic to show how the need for data scientists is growing. The infographic then incentivized people to visit their website to learn more about how to get these in-demand skills.
News outlets picked it up (probably by following Strategy #1) and the rest is history.
The articles you write for your blog should be dictated by keyword research (as opposed to what you think is good content).
You have to search what people are looking for online and then create content based around that. You can do this by using free keyword research tools like Google Planner or Wordtracker.
Let’s say you still operate an influencer marketing business. By running ‘influencer marketing’ in Wordtracker, you can get a good idea about what people are searching for.
Decide on a relevant keyword that (1) describes a problem your SaaS is solving, and (2) people are searching for. In this case, ‘influencer marketing platform’ is searched by 1,752 people per month. You might want to write quality content on that.
Step 2: Gather information about your keyword.
Look up your keyword and take a look at what has already been written about it by the top rankers.
So, you want to go through the top 5 ranked articles for ‘influencer marketing guide” and look for the information they all have in common.
Make note of whatever is relevant. It will also give you an idea of what your article is supposed to look like.
Step 3: Create an outline
Borrow the most relevant information from the top sites and create an outline for how your article will look like.
If your keyword is “influencer marketing platforms”, your outline should look something like this:
Describe what influencer marketing platforms are
Explain why influencer marketing platforms are important for growing brands
Create a ranked list of influencer marketing platforms
Name and functionality of the platform
A screenshot of the platform’s webpage
How the platform works
Why the platform is beneficial for its customers
Conclusion
Step 4: Write the article & optimize for SEO
By using the outline and all the borrowed information from competitors, you can now FINALLY write a killer article. You can do this yourself or by outsourcing it to a content writer.
After your article is said and done, you can optimize it for SEO by following the guidelines of YoastSEO or RankMath.
Conclusion
Getting new users is good.
Getting new users with spending any money on marketing is even better!
We hope you found this guide useful and found some new ideas on how to market your SaaS business!
Cloud computing is presently a noteworthy marketplace system for any company which wants to deliver quality services to customers over an assortment of channels, particularly those company which includes, abnormal amounts of online traffic. Every business requires a good cloud service but figuring out which one is right for your business can be a tricky thing. Cloud platforms aren’t an option but they are a must for all the businesses. I would be hard-pressed without one for personal use for anyone. So, we present the list of best Cloud platform for Startups.
But for those who are new to cloud technology may find the best solution for their startup in the crowded cloud market can be challenging. The good news is, options are plenty. Here’s a guide on how to choose the best cloud services for startups.
Requirements of your business
What kind of customers are you planning to serve? How well do you plan to serve them? Additionally, you should also consider all the additional work required for installation, integration and the rapidity of the output i.e. how fast the platform will let you market and generate revenue for you.
The first step is to determine if your business should rely on a public or private cloud, or if a hybrid will best suit your needs.
Type of data do you need to store in the clouding platforms
The information you collect will largely ascertain the particular cloud service you might need or require. Private clouds are necessary for sensitive information but if there is no sensitive date then a public cloud will be just fine for the business.
Type of software will be on the cloud platform
Depending on the type of your industry and business, your software will need to be stored either in the public or private cloud or a hybrid would also be suitable.
How many people and devices will be connected to the cloud platforms?
The more people involved in, the less secure your “phone conversation” will be. Choose an option that reflects your business size and can scale up as you grow more with time.
What’s your planned budget for cloud platform?
There are several options for the free public cloud services, but first, assess the kind of data you would store there while using it. Private cloud service has a cost attached to it but it is secure and I think it’s worth the investment.
Product:
You will have to check through everything, for example, the right compute, network and storage capabilities to make sure it just fits in. You might also have to consider the following things like:
Hardware Requirements for your startups
The extensibility of the product
Whether the platform allows integration with new cloud services or not
Assess your cloud options thoroughly:
Once you assess your cloud needs, here’s a closer look at your options,
Public Clouds
Private Clouds
Hybrid Clouds
Understand your data for best coverage of the cloud platforms:
Startups need cloud service as much as CIOs of established companies as well. Consider what best suits your needs and budget then work out on choosing the one that’s best for you.
Would it require any significant resources, expertise to deploy, customization or operations? This is one of the most important questions that you should be asking to the service provider.
Don’t forget to consider a few questions, for example, will you need the help of troubleshooting the platform? Or will the platform be receiving updates for you?
These are the things to consider before selecting a cloud platform for your startup. On account of these enquiries, you should ascertain that that choice of platform relies on upon your particular capacities, assets, timeline, and strategy.
It’s easy for some people to come up with an idea but difficult for others. Generating a new idea is subjective to many things and circumstances, but it all generally depends on how an individual reacts. Human being often struggles to find motivation and inspiration, be it to formulate goals or objectives, or to be patient and persistent, or even just to find happiness.
An entrepreneur’s journey starts at the very stage of idea generation. A person is most likely to develop great ideas when they explore, experiment, make mistakes, find new uses, or build upon a platform that already exists. The environments that a person spends time in contributes to your ability to ideate. Having connections has also led to many creations –technology, trade, literature and organizations, just to name a few. In this article we are going to be looking at some of the most effective ways to come up with a business idea.
Explore your passion
Passion is the energy that keeps us going, that keeps us filled with meaning, and happiness, and excitement, and anticipation. Passion is a powerful force in accomplishing anything you set your mind to, and in experiencing work and life the fullest extent possible.
Take a look at your past experiences – jobs, internships, or any productive work experience, and analyze what you liked and did not liked in the role. Think and evaluate the industries and types of businesses that would allow you to do more of what you like.
For example, if you love working with people and have worked in a customer service job before, you could build a coaching or consulting business. Or if you have a passion for cooking, and you give time and effort in preparing exquisite cuisines – then maybe opening up a restaurant is a good idea. Make a list of things you are passionate about and would not mind doing for free. And then try to bend them into a line of business that you could set up.
Widen your perspective
If you want to find creative business ideas that are actually worth pursuing, you should change your perspective, your point of view on things and fear of failure. This will lead to you finding hidden features, unknown details and see what others do not usually look at.
Being able to draw on multiple experiences will make it a lot easier for you to connect the dots and come up with new and more creative business ideas. You can start from reading more books and articles, watch TED talks and other motivational speakers like Jordan Petersons, and talk with people from different backgrounds. These activities will give you a right state of mind to grow entrepreneurial ideas.
Look for the trending topics on the internet and social media sites like Reddit, YouTube, etc. Tapping on a trending topic, product or service will give you a direction. Based on these analyses you can build a valid and profiting business. For instance, merchandised clothes (also called ‘merch’) are a huge trend on social media for quite a while now.
People love expressing who they idealize, and putting it on their clothes is one way to do so. To become a trend spotter you should read, observe and read more. Pick any industry and spend couple of months reading about it. Do it until you are able to get the point where you can spot and predict upcoming trends yourself.
Research and find your inspiration
Internet is full of information and that is where you should look to gather insights about what products and services people love using, what problems they are experiencing doing their activities and what they complain about and so on. Look through the customer service sections, the most searched phrases on Google or Bling, browse through communities such as Reddit, Quora, Twitter, and other such apps. You can find your inspiration while researching about above mentioned themes.
“The Pessimist Sees Difficulty In Every Opportunity. The Optimist Sees Opportunity In Every Difficulty.” – Winston Churchill
Think about the future
Think of Elon Musk. He is a forward thinking innovator. Musk has tackled bigger problem that affect the future of humanity problems. He is the founder of PayPal, created electric cars and built rocket ships, designed a submarine car and also invented a tube-travelling capsule that will take you from San Francisco to L.A. (approx. 383 miles) in just thirty minutes.
You do not need to design spacecraft or Hyperloop capsules, but know that the world will experience other types of problems down the road. You should also focus on what people would need/want like fifteen years from now, just like Musk did. When you start identifying the problems people will have in the future and their respective solutions – people will pay for those solutions eventually.
Set aside time to brainstorm ideas, alone or with a group of people. Train your brain to come up with ideas – many ideas – and write them down every day. They don’t need to be business related ideas, but they need to be related to just one topic. This forces your brain to get really creative and concentrate your focus on one thing. Carry a notebook with you everywhere, an idea can come across your mind at any time. Even little things observed can spark large ideas. You explore and experiment in different areas
Steve Johnsonbelieves that you are more likely to develop great ideas when:
You allow your idea to develop slowly, over time
You are exploring and open to the idea of serendipitous connections
You make mistakes
You look for new uses for old inventions
You build on platforms that have come before
Identify need for a good or service
There are times when you search for some specific app on your app store with full confidence that there must be some app that would match, only to find out that it doesn’t exist. It is in moments like this where you can find a chance to move in on a market. You could come in contact with an app developer and design or create your own app that could benefit people like you all over the world.
Take PayTM for example, they realized the need for convenience in any transaction and saw that using the medium of digital transactions the need could be met. Same is the case with Urban Clap, they saw people needed these services but would delay or avoid them due to the reason of travelling distances. So, getting services at your door step was the identification of the service and Urban Clap was able to fulfill it successfully.
There is no shame in stealing others’ ideas, in fact most good ideas are built upon someone else’s idea. For instance, authors like J.K. Rowling used many references from geek mythology and Lord of the Rings while writing the premises of Harry Potter. There is no harm in building up a version of your idea on an already existing one. As Albert Einstein also once said, “Creativity is knowing how to hide your sources.” You need to observe and notice that hidden inspirations and creativities that lie around you. And when you have established that, you can add your own take to it. Mold it into something that it becomes better and people will credit you for your uniqueness rather than the unoriginality of it been already existent.
A failure doesn’t mean you are unworthy, nor does it preclude success on the next try. -Leonard Mlodinow
Experience more
It is a fact that the more you do and the more you experience, the more material and content you will have at your disposal to be able to create new ideas and stitch together seemingly disparate ideas. You should believe in the power of serendipity, as Bill Gates do too, and in order to come up with new ideas, you should frequently allot time to read books on a number of different subjects or genres in a short amount of time.
It is important to be curious and to look outside of your own business or industry in order to come up with new and unique ideas. Intelligence and knowledge are important, but it is even more important to have diverse interests. A simple thing you can do to make coming up with ideas is to simply do more. Because if you don’t, you are limited by the things that you know.
“Being right keeps you in place. Being wrong forces you to explore.” ― Steven Johnson
This is an extensive yet brief list on the various ways to find an idea for a business. There are so many different ways to come up with ideas, we have only mentioned a few. We hope you will be able to come up with your own ideas or as to improve on others’ ideas.
If you would like to set up your own supplement company, although it can be rewarding, there is a ton of work that you need to complete beforehand. Even if you have a great idea, to create a profitable business, you will need to be committed to your venture in order to see results.
In order to see any kind of success, you must learn how to market your product effectively, understand the distribution side of things, as well as provide excellent customer service. Bringing all these aspects of business together isn’t straightforward, but hard work and determination can help you accomplish your goals. To bring your supplement brand to life, here are 10 things you need to know and learn first.
Identify a Popular Product
Before launching a supplement brand, you need to first decide on what type of supplement is popular on the market. While there are numerous options to pick from, not every supplement will be lucrative. To create a successful company, you need to pick products that provide excellent value to consumers, as well as have a clear-cut market. Some examples of popular markets include those who would like to gain muscle mass or lose weight.
Define Your Target Audience
Once you have found a supplement you would like to sell, the next stage is to find a target demographic who will be willing to buy your products. Like with any kind of business, until you find a niche in the market and know you’re targeting, it’s likely that you will fall at the first hurdle. Failing to identify your consumers accurately could lose you tons of money and keep your idea as a pipe dream. There are several questions that you should ask yourself to help find your audience, such as why your target customers need your product, what your products can do to meet the needs of these specific customers, as well as what kinds of outlets your audience uses to purchase supplements.
Study the Competition
The health and wellness industry is booming, meaning it should come as no surprise to learn of the heavy competition in the market. When creating a supplement brand, it’s crucial that you check out your competition to see what you can do to stand out from the crowd. Regardless of how good your product is, if your competitor’s products are similar (and are priced lower), it’s likely that consumers will go elsewhere for their custom. Creating a unique selling point and implementing it clearly throughout your business will attract consumers, making them buy into your brand.
Develop a Customer Acquisition Plan
There is no clear path when it comes to bringing consumers to your company, however, there are some methods of customer acquisition that will be more effective than others. Some of the most popular strategies that supplement manufacturers use include media buying, direct sales, as well as blog posting. When creating a customer acquisition plan, there are numerous marketing tools that you can use to your advantage.
Create Your Supplement
While many entrepreneurs are under the impression that the product needs to be created beforehand, it’s advised to follow the steps listed above first. Once you have gathered information about your competition and audience, you can then go on to create a product that is sure to appeal to consumers. When formulating your product, make sure that you consider the processes used by your rivals. There can be a fine line between taking inspiration and outright copying, so try to create a unique product that appeals to your target market.
Build a Strong Relationship with a Supplement Manufacturer
Once you have pinpointed what kind of supplement you want to make, the next step is to contact a vitamin manufacturing professional. In many instances, your manufacturer will be able to take you through the process to help turn your dream into a reality. As long as you have a clear business model and business plan in front of you, your supplement manufacturer will be able to understand where you want to take your business and what strategies to use. There are companies such as Capsule Fillers who have capsule filling machines made to support other businesses like yours.
Marketing Your Brand
After you have chosen your manufacturer, you can start the process of marketing and promoting your supplement brand. How you market your brand to the masses can have a big impact on success, so make sure that you establish a dominant presence on social media. Setting up a business page on Facebook can be a great place to start, helping you to find your target audience and engage with them directly.
Make sure that the graphics and labels you use on your page are appealing and eye-catching. If you aren’t tech-savvy and require help, hiring a professional designer should be your next port of call. There are other methods that you can use to get customers on board with your brand, such as by using email marketing and creating a newsletter that keeps them up to date with the latest developments and trends within your business.
Legally Establish Your Company
Before launching your supplement brand and selling your products, it’s vital that you legally establish your business. Not only will doing this add protection to your company, but you will be confident in the fact that you’re operating above board and doing everything by the book. If you aren’t sure where to start, it’s advised to speak with an experienced business attorney who can guide you through the process and make sure that all bases are covered. The last thing you want is to be left with a hefty fine, especially in the startup stages of your brand where you may not have the funds to cover the costs.
Create a Fulfillment Plan
After your products have been produced, you need to find a way to deliver them to customers. In most instances, your manufacturer will have the tools and resources to help you with fulfillment. There are other options available that you may want to consider, so it’s best to take the time to look at all your options so you can be confident you’re providing your customers with the best service and care possible.
Start Selling
Once you’ve launched a legal business, manufactured your products, and designed marketing materials, the last step of the process is to begin selling your products to the general public. At this stage of the process, you can go live with your page and social media profiles, as well as use any other marketing tools and strategies. With so much competition on the market, major success rarely happens overnight, so it’s important that you remain committed and focused on your brand in order to see results. Once customers start to become aware of your products, they will be more likely to tell their friends and family, which can be a great way to boost sales and keep your business running smoothly.
If you are passionate about health and wellness and like the idea of creating your own supplement brand, it’s important that you know what steps to take before launching your products to the masses. The advice listed above can help you on your journey and make sure you run a profitable business.
Product Hunt is a website that enables its users to share and discover the latest products and was founded in 2013 by Ryan Hoover. From the time of its inception, Product Hunt created a lot of buzz and grew exponentially which led to it being acquired 3 years later by Angellist.
The Product Hunt community consists of founders, investors and other hardcore product enthusiasts. These members get together to review and demonstrate new bleeding edge products which are on the verge of changing their respective industries for the better. Anyone can access Product Hunt through their website or from their app for iOS devices.
If you are looking to generate interest and showcase a new innovative product, Product Hunt can help you increase awareness through their large customer base. They have over hundreds of subscribers which can help spread your product reach.
Also read –
When to Avail The Services of Product Hunt?
When your product has completed the development stage and meets the following requirements, you can approach the services of Product Hunt as listed below.
If your product is not another generic enterprise product.
If your product already has an established audience who are willing to engage.
If your product can meet and fill a demand that customers will spend on.
If your product is mainly targeted at early adopters in the technology sector.
What Needs to be Done Before Your Product Launches?
Before your product goes live on Product Hunt’s website for their community members to view, you will have to submit product information for them to publish online. Some of the information relating to your product is listed below.
Make sure you have prepared high resolution visuals and images of your product for your social media campaign.
You must upload screenshots that show the features and functions of the product in action.
You must prepare a detailed article about your product along with a page solely dedicated to Frequently Asked Questions (FAQ).
A short tutorial video on how-to-use your product should be prepared and should contain GIF’s and catchy images.
An Overview of the Features of GoToWebinar
GoToWebinar is a software for online conferences that can allow anyone to host a professional webinar remotely, from the comfort of their home or workspace. When hosting an online event, tha main aim is to connect and share information with your audience. Using GoToWebinar is extremely straightforward and lets you focus on the important work at hand. Some of its most sought after features are listed below.
Email Automation
Planning and setting up a webinar has never been easier. With GoToWebinar, you only need to choose a date for your event and proceed to follow the prompts on screen. You can also avail an option called ‘Flexible Scheduling’ that lets you choose to either, set up a one time event or a series of events.
Promote Attendees
After you have created an event and have made a list of attendees, GoToWebinar will handle the rest by automatically sending reminder emails along with registration links to join the your webinar session.
Presenter Webcams
With this feature enabled, the presenter can use a webcam to effectively engage with their audience. Panelists can also enable this feature and connect with others during the webinar.
Handouts
By using the handouts feature, you can share files with your audience during the webinar session. This can give your attendees a real feel of an online seminar.
Polls and Surveys
You can interact with your audience using live polls. These polls will go live depending on the time you have set. When someone replays the seminar at a later time, these polls will be displayed on screen. This feature is quite beneficial as it can be used to promote a new concept based on the results your audience chooses. Surveys can also be conducted in a similar manner and can be launched immediately after your event while the attendees are still online.
Recording
After you have completed the online webinar session, the seminar is automatically recorded and will be added to your library for your customers and attendees to access if they need to go through a particular section of your seminar again or for reference purposes. This can also be used as a marketing tool for potential customers to join your next session or to catch up with previous recordings.
Analytics and Reporting
Once the webinar has been completed, you can analyze the results of the session to check how to leverage what went well. By using this tool, you can generate comprehensive reports on all the people who attended.
Pre-recorded Events (Simulated Live)
By using GoToWebinar, the potential to work with customers who are located across the globe is huge. The only challenge is that when hosting live events and sessions online, it can be difficult for all the attendees to view it live because of the different time zones.
To solve this problem, GoToWebinar has an option called ‘Pre-recorded Events’ or ‘Simulated Live’ which can automate the entire webinar experience to resemble a live session online. The automation process includes the following.
Auto Play
Interactive Polls and Handouts
Reminder Emails
Surveys
Pre-Recording
Custom Q&A Responses
By looking through the questions asked and answered, you can gauge the effectiveness of your online webinar session. GoToWebinar also offers a source tracking tool that can help you identify the most webinar sign-ups for all the generated channels.
Being able to make a full-time income working from home might seem like a pipe dream to some, but there are more Indians than ever working from home and starting successful businesses. Home-based businesses used to be somewhat looked down upon not too long ago, but they’re now one of the fastest-growing business sectors in the country.
What you should know, however, is that only a minority end up succeeding. And in many cases, failure could’ve been avoided if the owner had a few pointers on how to run a business better. Here are some helpful hacks for people trying to start a successful business from home.
Get Two Monitors
This might seem like a minor thing, but having a second monitor could make a huge difference in your productivity. As a matter of fact, according to data from Jon Peddy Research, you could improve your productivity by as much as 42% just by making this small adjustment.
One of the biggest benefits of having a second monitor is that you can easily access resources and research. Having a second monitor will reduce the number of tabs on your screen and make retrieving information much easier. This is a particularly great option if you were thinking of working as a copywriter, author, or independent journalist.
Having a second monitor will also reduce the number of errors you make, and could bring back thousands in ROI according to a Pfeiffer Report. While most computers today allow you to split screens, they can be a distraction, even on a large screen.
Delete Apps on Your Phone
Authors John Zeratsky and Jake Knapp gave some bold advice in their book How to focus on what Really Matters. They suggest that you should delete as many apps as you can from your phone. That includes email, games, social media apps, and even your browser.
This might not work for you if you have to travel often and are dependent on your phone for messaging. But, if you’re mostly operating from home, you should check out how you’re using your phone, for how long, and if it’s really necessary. Unless you’re working from your phone, these apps are nothing but distractions, so it’s better if you get rid of as many as you can.
Turn Off Notifications
If you think deleting your apps is too much, then you could at least turn the notifications off. There is no need to be “on” 24/7, and there are very few businesses who operate that way. This is why it is also important for you to set clear boundaries, and respect them.
And when you’re working on your business, it should be getting your complete, undivided attention. The last thing you want is to get distracted by a Facebook message or fall into a YouTube hole because you got a notification from your favorite guru. You can take things a step further by putting your phone on airplane mode while you’re working so you can block out phone calls as well.
Unsubscribe and Unclutter
Is your inbox full of ads, newsletters, and more? Then, you should think about cleaning it out. You should also start unsubscribing to the newsletters you aren’t reading. No need to waste your time on resources that are not relevant to you anymore.
Unsubscribing to each and every newsletter can be a chore, however. But you can use a tool like Unroll Me that will allow you to easily unsubscribe from the newsletters you no longer want and organize all the useful ones on a nice daily digest for you.
Use Tools to Stay Focused
Entrepreneur and Shark Tank star Kevin O’Leary once said that the single most important trait for success is having an unshakeable focus towards a goal. And if you look at most successful entrepreneurs, you’ll notice that they all have that trait.
This is why you should also work on staying focused, and use the right tools to help you if it’s a challenge. Some tools will allow you to set a timer that will make it impossible to do anything else but work for a set period of time. Some you could try to include StayFocusd and SelfControl.
Be Creative
You also have to be creative when brainstorming business ideas. You want to find business ideas that will actually solve a problem. You could either start making an inventory of problems that you have or get active in a community and listen to problems other people are having.
It’s also a good idea to look at home business idea lists. You might come across business models you never knew existed. You can find tons of small business ideas online, and check which ones could actually be feasible in your location and with your budget.
Automate What You Can
One of the first things you should do is find a way to automate your social media. If you post regularly, there is no reason to do it manually with all the automation tools available.
However, even with the proper tools in place, managing social media can still be time-consuming. This is why you should look at your current social media plan, and see if you’re using it and your tools the right way.
You should also stop trying to take a shotgun approach to social media. There are very few businesses that benefit from having an Instagram, YouTube, Twitter, Pinterest, LinkedIn, Facebook, social media strategy all at once. You should focus your efforts on 2 or 3 that are actually getting you the bulk of your results, and only see the others as the cherry on top.
Once you’ve narrowed down your most profitable channels, you can start looking at tools. You can find tools that will allow you to load posts automatically in bulk, scheduling, reposting popular and evergreen content, browser apps that will allow you to easily share across platforms, and analytics reporting tools.
Make Your Website Work for You
There are tons of ways that you can make your website work for you. While you always want to be able to have direct contact with your customers, you also don’t want to spend half of your time answering questions you did a thousand times already.
One of the simple things that you can do is have a clearly defined and extensive FAQ section where people will be able to get quick answers about their most pressing questions. You could also start looking at chatbots and have some of the answers loaded.
Make Your Apps Work Together
You should also start looking at integration tools and see how they could help. Some tools out there could allow you to automatically upload a picture you received through your Dropbox, for instance. Others will allow you to gather contact information from your phone and various other communication tools straight into your CRM. Having your apps working together will make your operation leaner, and make organization that much easier and time-efficient.
If you’re serious about starting a home base business and want it to be a success, we strongly suggest you try these few hacks. This will help you take your business to the next level, and help you be more productive as well.
