The online education is getting a great response. Since, all the schools and colleges are temporarily closed due to the global lockdown, there is a significant rise in the demand of online courses and platforms. Even the schools and colleges are also trying to shift their classes on their online platform in order to continue the process of learning and not to hamper the studies of the students. Let us see the whole case study of rise of e-learning sector during COVID-19.
Statistics of different countries on the status of e-learning
In India, any online learning platforms are offering free access to their services which includes platforms like BYJU’S, which is now the world’s most highly valued Edtech Company and India’s unicorn platform providing services in the e-learning category. While giving the interview, the COO of the company shared the information that; From the day of announcing the free live classes on its Think and Learn app, BYJU’s has seen a 200% increase in the number of new students using its product which lead to rise of e-learning business in the e-learning sector.
In China, after looking to the pandemic, the Chinese govt. gave the instruction for the full-time students to resume their studies through online platforms. So, taking the initiative, the Tencent classroom started working in this field. As a result, China is able to see the largest “online movement” in the history of education with approximately and so, about 730000 or 81% of students, attending classes via the Tencent K-12 Online School in Wuhan.
All this gives a great information about the rise in the e-learning solution in the situation of global pandemic. This rise in the e-learning will also help in the upcoming post pandemic where schools and colleges will able to shift themselves on the online platform so that, they should not get any problem if such situation comes in the upcoming future time period.
The online education or the e-learning system has now become a new point for debate. There are two groups in the society having a different opinion for the online education. They are:-
Opinion 1) The first set of group believes that the unplanned and rapid move to online learning – with no training, and little preparation – will result in a poor user experience and will lead to the poor growth in their respective field.
Opinion 2) The second set of group believe that a new hybrid model of education will emerge as a best source of gaining the knowledge in their respective field. This is because of the fact that today, we are leading to an era of digital world. So, this initiative will be giving a significant benefits in the future itself.
There is always a demerit of every merit source and this online education also has its own challenges which is to overcome. In this case, the upcoming challenge is the internet. Some students without good connection of internet access and without the good internet connection, the technology struggles to work perfectly with digital learning. Example for this case is:-
According to a survey 95% of students in Switzerland, Norway, and Austria have a computer which can be used for their school or college work but on the other hand only 34% of students in Indonesia have an access of computer for their work.
According to a survey students retain 25-60% more material when learning online as compared to classroom study which helps them in retaining about 8-10% only. This can have many reasons like students can learn at their own pace or reading 2-3 times repetitively by going back and re-reading or choosing their own topics which they like to read or study. These reasons are the main reason behind the faster learning of the students. A fact tells that e-learning requires 40-60% less time to learn than in a traditional classroom setting.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Just when we thought the hospitality industry couldn’t get any better and automized, Siddharth Goenka launched Aiosell Technologies in 2019. This venture is all about automated pricing & revenue management for hotels, combined with an all-in-one integrated hotel marketing platform.
The hotel industry is still using archaic systems with static prices and independent systems that do not integrate well with each other and leaves money on the table. Aiosell aims to solve the vision of maximizing revenues for the hotel industry, using automation, AI, and integrated technology systems. The owners of the Aiosell are hotel owners themselves, and hence this company was born out of a need in their own business. When they realized, there wasn’t a suitable alternative available in the market solving these issues, they decided to build a technology solution.
The product of Aiosell uses several automation and AI algorithms to change prices in real-time to ensure the hotel gets the maximum business. When the demand is high, the price increases and vice versa. The system uses many other unique parameters to adjust these prices, including occupancy, demand, seasons, weekday, booking window, dates, etc.
The USP of the product is to use all these products in a very simple, easy to use method to automate dynamic pricing and simplify revenue management. The product also integrates all aspects of hotel marketing together to give a one-stop-shop marketing product for hotels.
The product started off using a simple pricing automation tool. Today, it includes all technology components of the hotel industry including Rate Shopper, Reviews Manager, Website & Booking Engine, Analytics & Reports, Travel Agent portal, etc. This pivot was made because the team realized that many hotels could not only use one aspect of hotel marketing, it needed to integrate all these aspects to give the best results.
Aiosell’s target market consists of independent and chain hotels of all sizes (5 stars, 3 stars, 1 star) and home-stays & apartments that use online channels to get bookings for the hospitality industry.
There are about 6 million hotels only in the organized segment. Adding the unorganized segment and home-stays, this number can go above 10 million. Over the years, this number will only grow with more alternate accommodation being added to the supply.
“Since this is a highly fragmented market, our market share targets will be less than 1% of the market, which is a sizable opportunity for a B2B business,” said Siddharth Goenka, founder of Aiosell.
Aiosell Technologies – Founders and Team
Siddharth Goenka is the Founder & CEO of Aiosell Technologies.
Siddharth Goenka – Founder, Aiosell Technologies
He is a Software Engineer from Purdue University and an MBA from the Indian School of Business, Hyderabad. He has previously worked in Microsoft as Software Developer and in Accenture as Management Consultant. Then, he went to join his family business and conceived Octave Hotels, a business hotel chain that grew to 7 hotels in 3 years. Siddharth brings a mix of software development, hotel owner, and marketing professional experience which is key to Aiosell.
Team of Aiosell Technologies
The co-founder of Aiosell Technologies is Smriti Singh, whom Siddharth met because her husband was Siddharth’s boarding school friend. She is IHM, Bangalore graduate and was ex Revenue Manager at ITC hotels.
Siddharth looks after the overall product development, vision, and overall growth of the business. Smriti looks after client satisfaction and success. The team comprises 15 members, the average age of the team is 23 years. The culture at Aiosell is very young, energetic, flexible, and innovation-driven.
Hiring funda at this company is based on two pillars – attitude/potential, and honesty/ethics. Competence is given some weight but not very weightage, as that can be developed in other two qualities are present.
“Since we were in the hospitality industry, this was a need that was glaringly visible in the industry. The industry was rapidly changing with an increase in internet bookings/smartphone usage and changing customer behavior.” Added Siddharth Goenka, owner of Aiosell Technologies.
They were first trying this idea out manually using excel sheets, and when they succeeded, the team decided to make an automated product around it. For one year, they ran the concept manually with a service-led model, and when they were confident of the benefits involved, they changed it to a product-based approach.
The initial people they spoke to were friends and family in the hotel industry, who were new to the online business and had not wrapped their heads around increasing their hotel revenues digitally.
Aiosell Technologies – Name, Tagline, and Logo
AIOSELL – AIO means all in one, and also a pun on artificial intelligence ‘o’ttomation. The name and logo for this B2B company were formed based on some initial research and brand name availability.
Aiosell Logo
Aiosell Technologies – Startup Launch
At Aiosell, product first – marketing second is the approach, rather than the other way. Make the product so unique and desirable, that it starts selling itself. Aiosell has several partnerships with other technology companies and revenue management companies, who provide complimentary services or products to its offering.
The company has formed revenue-sharing arrangements with these companies to grow. The team has now also started attracting leads through traditional product marketing channels like Google, Facebook, Linkedin, and Youtube.
Aiosell Technologies – Business Model and Revenue Model
The business model of Aiosell is SaaS/subscription-based. The listings at Aiosell are priced anywhere between $5 to $10 per room per month. Like in any Saas model, margins are more than 30%, and currently, it has got the business organically without burning a lot of cash.
Aiosell Technologies – Startup Challenges
One major challenge that Aiosell faced was to convince a large chain of hotels to try and use the product. This was accomplished by offering them free trials and personal attention by the founder, Siddhart Goenka. It was also followed by ensuring all their requirements kept getting back into the product development cycle so that the customer was satisfied. Word of mouth references from happy customers is the most relevant marketing channel to grow the business.
Aiosell Technologies – Funding and Investors
In June 2019, Aisoell technologies raised an amount of INR 10,00,000 through an early stage self-funded round.
Aiosell Technologies – Growth
150+ hotels located in 10+ countries and 100+ cities
Revenue generation- $20,000 per month ($250,000 per year)
Profit margins are as high as 20%.
Customers across India, Thailand, Malaysia, Singapore, Philippines, Russia, Kenya, Belarus, Greece, USA, and Canada.
Aiosell Technologies – Future Plans
“We want to grow to 500 hotels in 1 year and 5000 hotels in 3 years.” Concluded Siddharth Goenka while talking about his future plan.
A webinar or simply web-based seminar is a great way to build your brand and promote a product you want to sell online. Webinars are educational webcasts streamed live on Internet to an audience. Although they first emerged as a remote learning tool, today webinars are widely used as powerful marketing tools. One can give presentations, perform product demonstrations and deliver world-wide messages to thousands of people at a time.
Online webinars help make communication with employees, prospects, partners and customers easy and efficient. Webinars combine HD video, integrated audio, live polls and more to engage audiences from anywhere. And if you create webinar content that is informative and memorable, you will get great results. Follow the best practices below on how to create a webinar to resonate with your audience.
Webinars can be hosted using a webinar software. Unfortunately, many webinar software are quite expensive which includes popular software like BigMarker, GoToWebinar, AnyMeeting and ClickWebinar, etc. They charge about $30-$99/month based on the number of attendees and offer features like recordings, ads-free experience, and live support.
If apart from these paid software, there are some software offering free services. For instance, Google+ Hangouts on Air, Adobe Connect, Zoho Meeting are great free alternatives. With Google+ and its suite of features, one can start a hangout without any limits on your attendees, annoying ads. Due to ongoing lockdown, many companies have lowered the charges on paid webinar software.
What is a Webinar?
A webinar (web + seminar) is a video workshop, video presentation or lecture hosted online, using a webinar software. Webinars are usually interactive, business-related online events can be used to share knowledge, ideas and updates virtually with people around the world.
Also, webinars can also be used to build and nurture relationships, build authority around a brand, or demonstrate a product. Web presentations and conferences are a highly interactive form of marketing which can be used as a relationship-building tactic. One can even use webinars for internal team meetings if they are part of a remote team. Thus, the possibilities are endless.
Planning a webinar is so much easier than organizing an actual physical seminar or lecture in real life. Mainly because you don’t need to have a big venue to host a large number of attendees. You can invite people from all around the globe, to meet in real-time. If they can’t participate live, you can record the webinar and send them the recording later.
Here are some steps to host a effective Webinar –
Choose the Right Topic
First of all, think of what the purpose of your webinar will be. Choose a highly specific content idea that you can go into in great detail. This helps focus on the topic and minimize the chance of going off track. Choosing a topic for a marketing presentation isn’t always as straightforward as it sounds as sometimes things don’t go the way you think they will. Make sure the topic will inform and motivate attendees.
If you’re looking for inspiration for your webinar’s content, you can run through your other content’s analytics to see what drives traffic to your site and what your audience is the most interested in. This step will definitely ensure a higher engagement. Remember to be precise. It helps people understand what they’re signing up for and knowledge they will get from the session.
Choose the Right Speakers & Team
Webinars need to be hosted by skilled, knowledgeable experts in their field. When selecting potential presenters for your webinar, ensure that whomever you choose knows the topic thoroughly and is knowledgeable & comfortable talking on-camera. The presenter must be prepared well to answer unexpected questions raised by participants.
Thus, while preparing for a webinar, one needs to pick a qualified presenter. Of course, your web seminar can have more than one presenter. Then, you can choose an assistant, who could admin the chat, take care of the technical side of your webinar and possibly answer some of the audience’s questions while the speaker continues with their presentation.
Choose the Right Webinar Format
Planning is crucial If you want to construct an online seminar that’s engaging from start to finish. Before you start creating your presentation slides, you need to decide on the right format for your chosen topic. It could be an interview Q&A-style webinar with two speakers or a panel discussion with numerous guests. should inform your choice of format.
If you plan your webinar right, it should deliver on your promise and provide the perfect amount of content for your audience to absorb. One must take care of the content to present during the webinar with engaging slides, polls and handouts that will make a big difference.
The content throughout the webinar should be engaging enough to keep the participants until the end. It is advisable to always start by welcoming participants and ask them where they are joining you from and you will create instant engagement. Save some time in the end for a Q&A session. Mention it at the beginning so that the audience will have time to think through the questions they want to ask.
After choosing a webinar with great content and knowledgeable speakers doesn’t mean people will be able to find it effortlessly. It’s not just the content that makes them register, it’s how you promote it. Once you’ve settled on an idea, think about whether your topic has solid search potential.
Create a landing page with the help of SEO with an invitation, that will encourage people to sign up and tell the audience everything they need to know beforehand. Also consider content promotion and how you’ll publicize your webinar. One can send the invitation link or promote it through social media channels or co-market with trusted partners.
In the e-mail, first, write a short copy explaining the topic. In a few pointers highlight what the participants will take away from it. Then, place a signup form where your leads will leave their name and email, and finish it off with a register button. Don’t forget to introduce the hosts. At last, highlight the date and time of your webinar.
Choose the Right Webinar Platform
There are several webinar platforms to choose, with its own pros and cons. As mentioned earlier, some are paid while few are free. Some paid software includes popular software like BigMarker, GoToWebinar, AnyMeeting, ClickWebinarand Cisco Webex, etc.
There are some free software like Zoho Meetings, ON24, Google+ Hangout on Air, Adobe Connect, etc. But they come with some limited features. Choosing the right software depends on how you want to target the audience. It depends on the number of audience you expect, whether you want to share the screen or not and want to record the whole conference.
There are plenty of Webinar Platforms available
Prepare the Studio Space
It is necessary to pay attention to the studio space where you plant to host webinar from. If you’re hosting your webinar from a home office, ensure that your kids, pets, neighbors won’t interfere or make any noise during the webinar.
Alternatively, if you’re running the webinar from your office, find a quiet room with a door where you won’t be disturbed. Keep your studio space clean and well organized. It is better to turn off your computer notifications, cell phone and anything else that could distract you or your audience during the webinar.
Do a practice run
Even after setting up things, don’t assume that everything will go smoothly during the live webinar without testing your equipment first. Do at least one run-through several days before the live event to make sure that everyone knows what they’re doing, and that all your things are functioning correctly.
Experts say hardware such as mics must be checked regularly or the resulting audio may be tinny, distorted or faint, even if you have some decent hardware. Thus, by doing a test run using the webinar software or tool beforehand, make speakers comfortable with the webinar controls and make sure things go smoothly
How long should a Webinar be?
When you know the topic and purpose of your online seminar, it shouldn’t be hard to create an outline. In most cases, webinars last from 30 minutes to an hour. So, 60 minutes is enough time to have a 45 minute presentation and leave 15 minutes for answering questions the audience might ask throughout the webinar on in a designated Q&A session.
Though average webinar lasts about 40-60 minutes, the ‘usual’ webinar length isn’t set in stone. If you have well-structured content, that may take you over an hour to present if it is really appealing to audience.
After following above tips, here are some additional tips to host a webinar efficiently.
Choose a date and time
Schedule your webinar for a time that works well for attendees in different time zones. Experts recommend Thursdays at 12:00pm PST/ 3:00pm EST.
Customize your branding
Choose a theme for your webinar. Pick a relevant image for your landing page and add your logo to make sure the design reflects your brand and catches the attention of visitors.
Create a Hashtag for your Webinar
As successful webinars require promotion, creating a hashtag is a great way. It gives people an easy way to talk and discuss about it on social media. Use the hashtag on social media. Get creative and you’ll get more people to attend.
Follow up
Check up on your attendees shortly after the webinar, preferably within 24 hours. Ask whether there are any more questions or requests. Take feedback on how the webinar was and what needs to be improved.
Make Webinar Recording available
A recorded webinar is a great way to keep generating leads long after you’ve finished hosting. Publishing the recording can broaden your reach and attract extra interest for the product, service or information you offer. It can attract more attendees for next webinar.
Many people buy gadgets like Kindle to read eBooks. But there are even more people who have smartphones and read eBooks on it. eBooks are the most convenient way for people who are too busy to read books.
However, nothing can replace books, but knowledge knows no medium. Knowledge can be shared through books, mobiles, computers, or even our mouths. And what could be better than earning money by sharing knowledge? eBooks are an amazing opportunity for business. Not only for empires but it is also helpful for individual bloggers, and writers. This is a great source of passive income. Let’s see what it is and how to write an ebook.
What Are eBooks?
What are ebooks?
eBooks or Electronic books are the electronic versions of traditional books. There is an eBook version of almost every book in the world. Rather than going to a store and finding a book or order the book online and waiting for days to be delivered, you can directly buy an eBook and get instant access. It will save time and you can take it anywhere where you can take your phone. However, if you want, then you can buy separate e-book readers like Amazon Kindle. Many people love to spend their spare time reading a book. eBooks are the best solution for that and you can earn money by ebooks.
eBooks are much easier to write and publish than traditional physical books. You just need your computer, some knowledge about writing and willpower to write. Unlike traditional books, you don’t necessarily need strong contacts and spend tons of money on publishing the book.
Availability
As they are digital, there is no chance of showing “out of stock” to the customers on your website. Your customers will never be pissed off because of that.
Search
People can easily search for the term they want to read about in eBooks. They don’t have to highlight every other word they want to remember about. However, people have the option to highlight.
Target Customers
Only those people will download your eBook who are interested in your product or niche. Once they download your eBook, you will get an idea of who are your potential customers. You can then send them emails advertising your product.
Make Relationships
People who read your ebooks will begin trusting your brand. Moreover, they will more likely to share about you with others. So, in one or the other way, eBook is a road to marketing.
Grow Your Emails
When people will download your ebook, they will have to submit their email addresses. This will eventually help you to grow your email list.
Versatile
You can add images, texts with many fonts, color fonts, and most importantly, links. You can add links to websites in your eBook. People can easily open that link if wanted.
Amazon Kindle ebooks
Format Of eBooks
Some of the file formats of eBooks are,
PDF
EPUB
AZW
LIT
MOBI
ODF
However, if you are going to provide your eBook for free to your visitor, then it is recommended to use the PDF version. AZW is the file format for Kindle books. You can use Kindle Create to convert your doc file or PDF file into AZW.
The most important factor in writing an eBook is an idea. Write an eBook on the least covered topic or which you are specialists in. Take your time thinking about the topic you are writing your book on.
You should have a good computer which can handle your documents and research at the same time. It would be great if you get the most updated technology. However, you can also go with your computer if you think it can handle everything.
Take your time for proper research about the chosen topic. You can’t just write anything. Make sure that every fact you are writing is true.
Create outlines about your idea. Create mind maps. You need to be prepared for your topic. Use a pen and notebook to write your full imagination. Write to each and everything you want to include in your eBook, in brief.
Start writing the book. Do not waste much time to do it. You can never finish it if you don’t start it. But be sure that you are all prepared to write the book. Tip: Create a good and peaceful environment so you can think better.
Design the cover for your book. If you think you are a good designer then do it yourself. Or just hire a freelancer to get you to design for the cover of your eBook. However, they are not important, but it looks professional if you add one.
Proofread the whole book. You can use professional software for it. Also, re-read the whole book to find mistakes.
Now, share your eBook with all your family and friends and ask them to review it. If they found anything wrong, then correct it before publishing it.
Lastly, publish your eBook. You can do that on your website. If you think you don’t have many audiences on your website, then you can go to any ebook publishing platform like Kindle, Smashwords, Google Play Store, etc. There are many such platforms available.
Conclusion
These were the simple steps on how to write an eBook. You can sell your eBooks or provide them free to connect with your customers. Moreover, you can provide them like a reward to your visitors for signing up on your website. The space for eBooks on the internet is getting bigger and bigger with time. There are many more opportunities to come. With the advancement in technology, you will be introduced to more amazing and unbelievable market opportunities.
Comment below, which is your favorite eBook? What advice would you give to someone who is going to write an eBook? Share this post with all your friends.
The e-commerce businesses are one of the businesses which have seen a great ups and downs in the period of global lockdown. The e-commerce business has now become a great necessity in this present situation where we are dealing with such a great solution. Let us see a complete report of the impact on the e-commerce due to global lockdown in this pandemic situation.
Present situation of lockdown on e-commerce businesses
As all the countries accepted the global lockdown, the govt. and the people of different countries made social distancing as a new norm. Due to all this, the consumers (consumer) turned to online shopping in order to complete their daily needs. Now some of the facts from different sources provides us a mix information regarding the e-commerce.
Situation No. 1) This lockdown has increased the online sales by 52% year on year with an 8.8% increase in online shoppers. So, in this case, the lockdown has become the blessing in disguise for online retailers.
Situation No. 2) About 50% of the retailers have witnessed a downward shift in their online traffic on their portal since this pandemic has come into existence. Also, around 65% of retailers have not witnessed any kind of shifts to their e-Commerce stores or platform since this pandemic has come into existence in their country. In this case, the lockdown has become a big problem which, at this moment is not giving any chance of earning a basic amount for their livelihood.
The two facts are showing a mixed picture for the e-Commerce sector, showing a partial good situation and partial situation of tension.
Positive side of lockdown for the E-Commerce Industry
The e-Commerce sector has calculated a great rise in pharmaceutical product purchases due to corona virus pandemic with the use of e-commerce facilities. This includes the basic items i.e. (protection essentials) like masks, gloves and personal hygiene products like hand sanitizers, antibacterial sprays, etc. According to some analysis, online pharma stores have registered a whopping increase of about 800% in their purchases due to this pandemic.
The online sales of medicines have been increased significantly after seeing the spread of this outbreak. People are generally looking for medicines for cold, cough and flu, keeping a small amount of backup at their houses. Online purchases of medicines have increased by at least 200% from the time this pandemic has entered in the country.
The people are ordering from online pantry to meet in the case of worst-case scenario. The food items have seen a jump of around 70% in their sales, whereas, shelf-stable items like oatmeal, rice and pasta sales grew by 58%.
Negative side of lockdownfor the E-Commerce Industry
COVID-19 has affected shopping patterns across the globe. It has also changed consumer behavior or in other words the buying habits. The present situation is that the consumers have shifted their focus to meet their survival needs. They are focused on getting the essentials in this problematic period. This has brought down the demand for other products in this period where there is no proper business.
Production and supply of goods have created a fear of a spread of coronavirus. Factory production has completely stopped due to compete global lockdown and distribution channels are busy in supplying the essentials according to the present need of time. And, governments have restricted movements, which have created a big problem for the delivery boys.
Your e-Commerce shouldn’t be dead during this problematic situation. You can be in constant touch with your potential and regular customers. You can send notifications to customers in the form of Push Notifications, SMS, and emails reminding them how much you care for them and how much important, they are for you. You can send messages like Resuming Supply Soon or Let Us Help You, which can show that their health is more important for you.
2. Regular Updates from Distributors/Suppliers
The distribution and supply chain has been in a very dramatic condition right now. Al though the authorities are making their level best to maintain the efficiency of supply chains but, the virus fears have slowed down the speed of every service including the delivery services. So, remain in touch with your suppliers and get to know when they will be starting the delivery of other goods.
3. Work on your own Mobile App
A study says that the average time spent by each user on smartphone has increased in the COVID-19 outbreak. So, give your online store a whole new avatar by transforming it into a mobile app. Get in touch with a mobile app development company which can help you in achieving this plan.
YouTube stars are today’s self-made celebrities—people who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet. Most of these small-screen celebs do what they do just to do it, to scratch an itch for creating things and being in front of an audience.
How do youtubers actually earn? The below provides a guide to How Much YouTubers actually Make,
Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.
The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.
On Average the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views.
Business growth demands the creation of effective ways of garnering customer attention. This is achieved when customers understand the services that are being offered to them. YouTube is one such platform that can create brand recognition on the online platform. Posting a video content about any business can act as a way of enhancing credibility. You can easily make money online. It makes a business more visual and increases sales by attracting more customers.
How To earn money from youtube
Here are some tips on how to earn money from YouTube,
Share Videos On Social Media Platforms
Google media is well known in ranking business pages. Companies need to create videos that catch people’s eyes and enable them to share it with others. Lively videos raise people’s curiosity. This sends the signal that the business content is highly recommendable to potential customers. However, produce short and clear clips and provide keywords to make search easy. One of the most important point of this article on YouTube to Earn Money. Creating content and sharing on social media you can increase your audience and you can easily make money online.
Develop and maintain the videos with professionalism. It is of paramount importance to check and attach the business with other website owners. If the business video is embedded, it automatically counts as a plus and ranks higher in search outcomes. This information is updated regularly and enhances exposure to the outside world, thus, giving more ideas. Creating content and collaborating with others you can increase your audience and you can easily make money online.
Be More Interactive
Make the videos brief and clear. Customers always comment and rate its quality while watching the videos. Respond to their concerns as fast as possible as it gives an insight into improving the business standards. If possible, respond to each visitors comment and take their feedback with positivity. Creating content which is more interactive helps you to gain audience. You can easily make money online by making more and more interactive content.
Customers have different perspectives. Give a small description or overview about the business so that people can connect to the information. Create YouTube videos with various learning styles to enable messages to reach out effectively to the target audience. This can be made possible by the use of video demonstrations, texts, and audio services. Creating content which is more interactive helps you to gain audience and easily make money online from youtube.
Customization Of Business Channel
YouTube provides a channel that allows potential customers to view videos. Customization of the business channel can be done by creating links, use of colours and images. This can create a great opportunity to enhance the business identity. Viewers can relate to the display of the business very easily. The Youtube Channel allows notification to customers whenever a new video is put on the website. Customers get attracted to view the site frequently.
Once a video is posted about the business, much of the talking should be done by the customers so that companies get to know how their products are being perceived. As per the people responses, identify potential customers, ask for their consent and document their testimonials to post them on YouTube. This will have a great impact on the business as it will inform the rest of the world how useful the business has been to these customers.
Benefits Of YouTube To Earn Money
Avoids traffic
Online business is increased with increased viewers. This allows reaching out to target group by use of videos. There are many ways of passing information but videos bring an interactive mood and are thus, used widely. People get attracted and problems get solved effectively.
Association With Google
Google is very friendly in searching for information. Most advertisements on different businesses are done here. A large number of people watch videos daily; therefore, a good quality article is needed to attract more readers. It will be an advantage to the business in terms of marketing. As searches increase, Google ratings will also increase. Important point in YouTube to Earn Money
Videos make the content user-friendly and create a better understanding, and today if estimates are to be believed, more than 1.5 billion users prefer watching a video over reading content. A company trying to build its audience cannot ignore a platform where videos have become more appealing. Videos source more significant traffic. If you want your business to grow, implementing strategies through video can help. To make sure the voice of your business reaches the mass at large, start leading through a video that procreates the ideas you cultivate in your organization, the ideas you want to share with your people, and the ideas that may inspire many to find a way into your business.
These days outro video design is a big thing. They mark the end of a video, usually with a music or end part of a song. But here in this article, we have laid out some of the fascinating ideas you can put to use to make introductory videos for your business.
Ideas for creating intro videos
Introduce Yourself
If you’re looking for ideas to create your first intro video, the best one is to introduce yourself, your business, and its goals. People like names with faces. So you can do it by introducing some of your employees or the ones working behind your business goals. Self-introduction videos are one of the most popular videos for beginners. They help the audience understand that although business is on a virtual platform, they still thrive on creating an original version and are not skeptical.
Blogs and Blogs
If your business website has a separate section of blogs or content related to your business, a separate part where all the videos will be put on once they start releasing, you can also create a different video introducing and explaining those written content with graphics, physical representations, and charts. But make sure you don’t brainstorm these videos too much. Something simple attracts more audience because not everybody has the patience to hold onto a video and understand the deep-rooted meanings of compound words. When you share your content one by one right from the first blog, it helps your business to introduce its personality and gain worldview. This can be one of the most significant starting points to diversify your content as you move ahead in the journey.
Feedback Video
This could be your third video, or maybe it can be put under the fourth number. Opinions, comments, feedback from your customer, put together into content, and explained in a video can help the audience understand how the rest of the world responds to your ideas. More often than not, response videos are seen as performance measures, and nobody talks much about them. This is where you put your creativity into play.
Don’t just pick up any comment or any feedback. Steam up your ideas and pick the right content for the right video. Remember, graphics are essential. If you are releasing this video throughout a couple of months, you might have well-received feedback from the majority of your customers. If not, conduct a short survey to gain some. Compile the content, put it in the form of statistical representation, and show how feedbacks have increased over time, given your consistent approach towards holding feedback as a significant response.
Review Something
Right after the introductory video, you can share a review video for any of the products your business deals with. For example, suppose you are into the electronic market. In that case, you can probably engage your employees to create a review video for one of the best products that have gained maximum feedback. Discuss how the positive aspects of a product have left similar products in the market behind. Honest reviews gain a better audience than just putting up something for publicity. Again, do not exaggerate. Discuss it in simple words and give it a personal touch.
Business Gossip
If its gossip to your benefit, be a part of it. Various platforms offer thoughtful discussions about products and features. Be a part of such platforms. You can add new ideas from expert reviews, learn ways to source traffic from leads, and can even share your website links for people to visit your content, video, and share feedback.
Show It Off
The best way to earn traffic from a parallel source is to promote tools and equipment. For an intro video, you can talk about the devices you use to enhance your content, the cameras, microphones, and computer set up. Any piece of technology earns history. History is even better than the present. Talk about the features you wanted to teach, and what you have finally employed. Not only equipment, but you can also discuss the CMS and Host you have used to build a website.
Final Thoughts
There are many more to add to the list. Product haul, speedrun, walkthrough, comparison videos, and much more. No matter what your content is, be careful. Make sure you are prepared. Once you start gaining traffic, viewers post questions and ask for recommendations. There is a chance the first video may not be exactly the way you want it. Nevertheless, you will eventually grow from it. Keep your potential. For further ideas, you can also check – www.videocreek.com/make/outro-maker.
There’s never been a better time for a startup. While many people out there are saying that the market is saturated, there are too many “fakers,” and that you can’t make money online, several individuals are out here killing it every day. So, why is it that some people have no trouble making a ton of money online while many never make it out of the startup phase?
It has to do with your marketing strategy. The problem with online business is that it’s so easy and accessible. Back when you wanted to start a brick and mortar business, there was a lengthy process to go through. The steps of applying for loans, permits, licenses, getting a building, and all that weeded out the fakers. In the digital world, anyone can call themselves an expert in something and start a business today. What will give you a leg up over your competition is having the best startup marketing strategy for your startup. In this guide, I’m going to help you map out your strategy so you can achieve greatness.
What is a Web Marketing Strategy?
marketing strategy
Your web marketing strategy is the series of actions that you’ll take to help grow your company. You need to have everything figured out ahead of time, so you know what to do as each problem or issue arises.
You should have a firm understanding of all the following points before you ever spend a dime on marketing or start offering services of any kind. Let’s take a look.
First, what are you doing with your business? Are you trying to generate leads? Do you want to bring attention to something? Do you already have clients, but are trying to bring better results for them?
Whatever it is that you’re trying to do, you need to give it a name and stick with it. Your ultimate goal should be to achieve a business that satisfies you spiritually, emotionally, and financially.
Think about it this way. If you’re dating and you’re trying to find the perfect partner, you likely have a few traits in mind of your ideal person. Maybe you’re looking for someone with brown hair, blue eyes, with a career-focused mindset, who likes to spend time outdoors.
You need to do this with your business, Take note of all the things you want your business to do for your life and how you envision getting up and going to work every day. Once you’ve done that, under each point you made, figure out how you’ll get to the desired goal.
Understand Your Audience
startup marketing strategy
One of the most powerful things you can do is create a buyer persona. This person is your ideal customer or client, and they need to have an exhaustive description. You’ll have a solid understanding of who your audience is, what they like, and what motivates them to buy something.
When you create a buyer persona, you want to keep some of the following things in mind:
What motivates them?
What discourages them?
Pain points they might have.
Why are they here?
What excites them?
What exhausts them?
You can go on and on with this, but you want to be as comprehensive as possible. When you understand your buyer, you’ll have an easier time writing copy, crafting emails, and building funnels that appeal to that specific person.
Here’s an example of a buyer person named Supermom, “My buyer persona is a stay-at-home mom between the age of 25-35. She has two kids under the age of 10, and she values her health and the health of her family. She tries to eat healthily and cook quality meals every night, but between wrestling her kids, yoga classes, her kid’s soccer practices, and volunteering at the church; she’s left with little time at the end of the day.”
That buyer persona might work for a company that sells pre-packaged healthy meal plans that you can purchase a week ahead of time and plan into the week. It allows the mom to feed her family a healthy dinner, and she can always have one available when the day drags on longer than planned.
In this section, let’s break down the four steps of every sales funnel. You’ll find a lot of variations, but these are the four primary steps you should always refer back to.
Awareness
Interest
Desire
Action
With Systeme.io, we focus on making it easy to create funnels using these four steps. Our funnel builder allows you to appeal to the psychological side of these steps.
Let’s work our way down from the top.
Awareness
Here is where you are teaching people about your brand. You’re introducing them to your company but not trying to sell them something. A lot of businesses skip this step, and they wonder why they aren’t having success. Think of this as going up and introducing yourself to someone you’ve never met before.
Interest
At this step of the funnel, the customer has seen your brand, and they are opening their ears to listen a little. They may even show that they’re interested in the company and they want to learn more about what you can do for them. Here is where you want to start preaching the benefits of your product or service.
At the desired stage, the customer is now interested in doing business with you. They’ve decided that your product or service is useful and they want to purchase it. Now you don’t have to sell anymore, you need to provide them with the information they need to buy. Here is where upsells will occur as well.
Action
Finally, the customer is taking action, and you might even be up selling them on something else. At this stage is where retargeting occurs as well. Many people, even though they seemed interested at first, will back out.
Where are your buyers?
marketing strategy
Okay, so now you know who your buyer is, and you have an awesome funnel that is bound to convert traffic. Now you need to get people into that funnel.
To do this, you need to find your buyers. Let’s go back to our buyer persona to do this. So, we have a stay-at-home mom who values her health, loves her family, does yoga, and is young enough to be on the cutting edge of technology.
Where do you think she might hang out online?
She might be on Pinterest, checking out design ideas for her home.
Maybe she’s on Facebook during her short period of free time when the kids are running around
Or she could be googling information about cheap and healthy weeknight recipes for children
If you’re trying to build a web marketing strategy around this buyer persona, you need to know where she is and what she is doing there. Understanding this will not only help you create the right ads and copy, but it will help with your funnel as well.
Remember that personalization is key with your sales funnel, so the individual needs to think that this funnel was explicitly made for them.
You hear it all the time on platforms like Click funnels; they talk about funnel hacking. With Systeme.io, we like to call it “customer research.”
It’s important to know where you find your audience because each platform has a different intent.
People on Google are usually there to find information or buy something
People on Facebook are there for entertainment
People on Youtube are often there for information or entertainment
People on Pinterest are there for ideas and inspiration.
Your startup will perish if you don’t have the right web marketing strategy. But, in addition to strategy, you need the right platform to run your business. In 2020 and beyond, it’s essential that you have a highly functioning and well-converting sales funnel as well as the best landing pages.
You also need email marketing tools, customization options, a blog, a place to sell your stuff, and automation that take some of the grunt work out of your hands.
For that, you have two options. You can scour the internet to find five or six different marketing platforms and see if they work well together. Or, you could get a 14-day free trial of Systeme.io and get everything you need in one place.
Systeme.io provides easy to use funnel building tools, email marketing, automation, and more. Best of all, you can get started for free and take your business from a startup to wild success in no time.
Be sure to keep all the points outlined in this article in your mind while you’re building your funnel. Remember,
Know what you want to accomplish
Understand your audience and create a buyer persona
The competition in the digital world is immense because for each purpose you get several solutions (if not hundreds of it). It’s pretty hard to offer Internet users something new as they have seen pretty everything by now. Customization? Check. Many functions. Seen and tried.
Effective marketing — that is what decides how many “subscribe” or “purchase” clicks you get. Consider there several things to engage your target audience:
Good reviews from real clients (preferably someone they know);
Constant flow of information about software from different sources (burst campaign);
All in all, the willingness to buy and use something (even if it’s specific software) happens because of the equation: emotional decision + rational justification. Here are some strategies you can use to boost the user’s emotions and call to their rational core. After all, if your product is good and nobody knows about it — what’s the point?
Step 1. Writing content
To find the best software for, let’s say, time management, the first thing people do is google “the best software for time management”. Usually, they search the info on the first 2-3 pages (sometimes just on the first 5 search results). Content-making can help you here in two ways. First – Google Search Engines prioritize unique and relevant info. Second, if the users find what they were looking for on your landing page – they will visit other pages. If not – they leave and check another search result. Fill your website with valuable content so that people understand from the very first minutes: “wow, if they write so clearly about what they sell, they know what they are doing”.
Accurately describe your features and choose delivery tone understandable for your target audience. If you sell software to big enterprises to know the subject – use relevant terminology and show your expertise. If you sell it to the broader audience who may be not familiar with what you sell – be sure to explain the most important aspects in simple words.
Write articles in the blog. They may concern not only your product but also the industry you work in. If you sell a SaaS solution – write about SaaS economy or ways of optimizing CRM.
The more unique your content is the better conversion. The best thing would be to conduct your own surveys and analysis and comment upon the results.
Know the difference between trends and mainstream. Be sure to write about what’s popular, however, if the info spreads through every possible channel customers know, it will become meddling and repulsive. Trends – good. Mainstream – get rid of that.
Step 2. Creating video content.
If you get to choose: would you rather read about the features of the software or watch a video about it? Yes, that’s what we’ve thought. You see, perceiving the info from videos is easier than from the text because you get it from two channels – audio and visual. You listen to the speaker explaining something to you and at the same time – see the examples or infographics. Also, just the picture of a person talking to you makes the flow of info more even. To present your target audience with all they have to know, including various types of video content:
Storytelling videos with some specific situation at the core and details of how you overcame difficulties. It should seem like a friend tells you a story of how he lost his phone and then his future wife found it and gave him back and that’s how they met – with interesting plot and unexpected ending.
The demo video shows the basic info about your product, stating the main features, advantages among other familiar solutions, and its main audience.
Tutoring videos may concern not only the explanation of how to use your software. If you sell messenger apps – tell how to enhance communication, taboos on workplace chatting, how to create your own stickers, and so on.
Fun videos. Yes, they turn out the most popular. Yes, you can use it even if you are a real-serious-enterprise-company. Screws up and pitfalls, confusing moments and unexpected situations – that always attracts because people can relate to your story.
Attach the videos to your website pages, create your Youtube channel, and share them on your Instagram, Facebook accounts.
Step 3. Arranging ads
Where can you add some ads? First – Google, of course, because that’s the first place people are looking for software solutions. Integrate with Google ads and create your marketing campaigns there. Another solution – social media marketing. This will help you sell your software, however, only in the long-run. The primary aim of your Instagram, Twitter, or Pinterest account should be an increasing awareness of your brand. Users may not need your product now, but they may in a few months or even years. If they were subscribed or just seen your ads from time to time, the name of your brand will exist in their subconsciousness. When they get to choose, they will go for you because you seem more familiar. So, add your ads on YouTube, Facebook, and Instagram – places where most people are registered. The traditional means of advertising – on TV, billboards, and newspapers – are less effective nowadays. The best one remains the same for every time – a sincere recommendation from someone you know.
Step 4. Testimonials and recommendations
The broader your target audience is, the better chance the integration with influencers and celebrities will work. Most people trust them and want to be like them, consciously or subconsciously. Thus, if they recommend your software, you can get the sales instantly. However, if your users are large companies and specific industries, not separate customers, you will need to show how strong your client base is. Celebrities have less influence here. Clients’ testimonials increase trust and show that everything you say about yourself in your ads, videos, and articles is true. The testimonial can be written in your client’s blog or be filmed as a video.
However, what matters the most is your software’s quality. Even the most sophisticated marketing strategies won’t work if you sell a reinvented wheel. If you feel that you need help with that – be sure to contact the SapientPro development team.
The growth of a product is not a few days of work, filled with struggles!
Every product has a set of growth parameters that define its next journey. There are tons of strategies involved not only in bringing out the product to market but also making it stand stronger and worth it day-by-day for the users it serves. Truepush was launched in early 2019, and today at this time i.e., after nearly a year and a half, it has achieved milestones in such a short span.
Truepush is a free platform for push notifications, and the product’s capability has garnered the trust of 15,000 Developers and Marketeers globally. The brands include SMEs to renowned companies, coming forward to leverage the benefits of the Truepush tool having a wide array of features, and experiment with the tool.
This push notification tool is now integrated with numerous websites every day, which in turn increases the net no. of notifications that Truepush sends on a daily basis. Websites having traffic of more than millions (along with newly built websites having less traffic) are using it very effectively, for their website customer engagement, and making this tool a must-have for engaging daily website visitors.
The product’s capability with rich features like RSS-to-push, Triggers, Audience Segmentation, Project Duplication, Batching feature, along with the splendid customer support has paved the way towards the overall success of the Truepush.
To send the first billion notifications, Truepush took 337 days, and thereafter the exponential decline in the no. of days it took to reach the next billion-after-billion notification is an achievement itself as visible in the below stats.
Range of Push Notification sent by Truepush
Truepush notification engine is now capable of sending a billion notifications on a daily basis.
A good surge in the Alexa ranking
The Alexa ranking of truepush is now close to a thousand in the India category, where it started from 5 digits when the product was launched. Also, the global rank has come down from 6 digits figure to 11,508, which is quite remarkable as there are a plethora of similar platforms prevailing in the market with a wider reach among the audience.
Alexa Rank of Truepush
Awards and Achievements in a short span
It’s been a year and a half, being a tough entrant in the push notification industry world-wide, Truepush has already earned “High Performer- Spring 2020” by G2. It has become India’s 7th most popular Push Notification platform, according to BuiltWith, and awarded the fastest-growing software in push notification by SaaS worthy.
Awards by Truepush
The clientele includes Media giants like Eenadu, Andhra Jyoti, The Hans India, along with India’s renowned ed-tech companies- AglaSem, GetMyUni, and India’s leading & most popular online coupons space- GrabOn. The global influence of Truepush has also reached France leading sports website- sports.fr, Italy’s one of the top news platforms- Wall Street Italia Inc., Portugal media platform- OImparcial and a NASDAQ company- RCI Hospitality Holdings Inc.
With a huge no. of clients, comes the responsibility of their retention in tough times as well as assisting them in every small to big query and requests as soon as possible.
Customer engagement and retention is a crucial aspect of every product’s growth
We are always a customer-first company and believe that customer’s feedback and reviews count the most in user retention as well as getting more users on board.
The constant engagement with our customers and quick issue/query resolving is helping us in retaining most of our big-ticket customers. The chat response time is kept to very minimal and we try to resolve issues as quickly we can. We also have WhatsApp groups exclusive to each of our customers, so that the issues can be resolved in real quick time with an easy touch base point.
We are driving several activities within the ecosystem for customer engagement. Well, that includes interviews, testimonials, podcasts, etc. and these assets will be lined up on the Truepush blog. Including the customer’s website link on the blog and mentioning the stakeholders across the social media handles have helped us create more authenticity. Also, our customers are sharing the interview blogs, case studies and testimonials within their community too. This thus helped us to have a wider reach across the globe with good appreciation.
Truepush Review on G2
Reaching out to each and every customer, by thanking them for using our services, understanding their use cases and supporting them with the right resolution has helped us in getting the beautiful reviews written on various e-discovery platforms from our customers.
Customer’s Testimonial on TruepushHow the interviews series has helped us in knowing our customers better
Interviews have helped us understand our customer’s various engagement strategies and how Truepush is helping them in achieving their re-engagement goals.
With the right and continuous product growth along with the solid customer retention plan, Truepush has been able to tap the right audience and has become the leading web push notifications platform across the globe.
