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  • E-Commerce Market Competition Brings War Of Sales To Benefit Consumer End

    Amazon Vs Flipkart

    Time for the evoking battle in global e-commerce market competition is around the corner. A comparative study about the pros and cons of the giants’ tie up in Indian retail market to throw light on the changes which could be possibly seen. Too many sneaks in and brainstorming through varied reliable sources give us a vivid picture on Walmart, the world’s biggest retailer. The American multinational retail chain, Walmart is investing in India. The fervor to establish itself in e-commerce market has driven Walmart here to India. Although, to establish itself in the Indian market is a mammoth task and Walmart has taken a huge leap.

    Walmart has clenched hands with Flipkart, India’s first billion dollar company that brought a revolution in the Indian retail market through online shopping. Flipkart has about one-fourth of its market sales in Indian sub-continent which appealed the Bentonville giant to tie-up with Flipkart. Flipkart controls 34 percent of online sales in India with a wide range of product categories from apparels to electronic goods. It is going to be the major stakeholder of Flipkart which has high revenue base in the Indian retail market. Walmart has invested about $15 billion for this venture and is remaining poised with fingers crossed.

    All this arouse competition with another e-commerce giant, Amazon for which Walmart sensed India to be the better platform. Amazon has a significant customer base and already established a strong foothold amongst Indian consumers. The customers of this Seattle based giant spend about a double-triple time of those spent by Flipkart customers. The Amazon’s app has the highest downloads compared to Flipkart and its sister concern, Myntra.

    Also Read: Mukesh Ambani Is All Set To Revolutionize The E-Commerce Industry with JioMart

    The Competitor’s Insight

    As Amazon already holds a stand-in India, it is a demanding situation for Walmart to creep in with varied strategies. This US-based retailer which has already dug its feet in the cash and carry wholesale market in India is ambitious to get a toehold in the e-commerce sector. Walmart has come with a clever strategy to target Amazon. Flipkart has already acquired Myntra in 2014 and also Jabong through Myntra. It’s evident that by acquiring the Bangalore based retailer, Walmart predicts to have a customer base before its arrival in the e-commerce market. To land and grow on an established branded market seems quite easy which might be Walmart’s insight, but this may even turn out the other way.

    Walmart, the world’s largest company by revenue has an edge over Amazon in India with its brick and mortar stores. The marketing strategy goes this way: Both physical and online presence might cater to customers effectively. This is because shipping charges are really expensive and this can be overcome with in-store access so that they can collect from the local stores. This ultimately allows both the retailer and customer to save money for packaging and shipping costs. Walmart hereby shows its Omnichannel marketing strategy by considering in-store and e-commerce as complementary sectors and not as two different streams. As a matter of fact, Amazon is planning to acquire More’s Outlet of Aditya Birla Group which will give a shoulder to shoulder competition with Walmart.

    The battle has already begun between the US-based rivals and Flipkart is a tool for Walmart to play its turn on Amazon. Though the win is unpredictable, initially the battle itself will bring in more changes and benefits at the consumer end.

    Also Read: Amazon Experimenting In Food Delivery Services In India

    With Amazon Fresh has entered the food and groceries delivery space where Flipkart announced its new program, FarmerMart to give Amazon a run for its money. While the program is yet to be launched, it’s already a large threat to existing e-commerce entities that operate in same field.

    Taking Amazon Prime head on, Walmart-owned Flipkart entered into original video content in India with the launch of ‘Flipkart Video Originals‘ as the over-the-top media services (OTT) war heats up in the country.

    Also Read: Ecommerce Trends in the Indian Ecosystem

  • Adapty – Increase Revenue from Mobile Subscriptions!

    Competition is extremely high now among mobile developers, so it’s important to manage customer retention, find the right price for each user, and precisely calculate unit economy. Therefore, there is a need for a one-stop tool for mobile subscriptions with a focus on marketing. Vitaly Davydov and Kirill Potekhin founded Adapty which is a service for analyzing and growing mobile in-app subscriptions.

    Read this article to know about Adapty.io, services, founders, logo, business model, funding, wiki, and investors.

    Adapty – Company Highlights

    Startup Name Adapty
    Headquarter New York with a dev team in eastern Europe
    Sector B2B SaaS
    Founders Vitaly Davydov, Kirill Potekhin
    Founded 2019
    Legal Name Adapty Tech Inc.
    Website adapty.io

    About Adapty and How it Works
    Adapty – Target Market Size
    How was Adapty Started?
    Adapty – Product/Services
    Founders of Adapty and team
    Adapty – Name, Tagline, and Logo
    Adapty – Business Model and Revenue Model
    Adapty – Startup Launch
    Adapty – Funding and Investors

    About Adapty and How it Works

    Adapty is a service for analyzing and growing mobile in-app subscriptions. The company builds a set of tools that help mobile developers and marketers to increase the conversion rate to paid subscribers and manage subscription infrastructure.

    “Only in the App Store, there are over 2M apps and 90% of them are monetized with an in-app subscription. 5 years ago when we were working on Easy Ten (mobile language learning app), market was 10 times smaller than now. So we see that subscription is dominating the mobile market”, says Vitaly Davydov, Adapty founder.

    Adapty Features
    Adapty Features

    Adapty.io is a service for growing mobile subscriptions. It has the following features:

    • Quickly deploy in-apps with mobile SDK
    • Increase revenue with A/B testing for paywalls
    • Convert more subscribers with Promo campaigns
    • Analyze recurring payments with Dashboard

    It also integrates with 3rd party analytics and attribution services and forward subscription events to them.

    Adapty – Target Market Size

    According to App Annie, 94% of top-250 apps are monetized with in-app subscriptions. Only on iOS mobile, apps have made $4.6B in revenue and the number of subscribers has grown 5 times for the last 5 years. So mobile subscriptions are dominating the market. It’s pretty hard to guess what the next instrument will be for mobile monetization, but it’s for sure that it’d be recurring. Such payments are profitable both for mobile developers and Apple/Google, remember that vendors take 30% cut.

    Also read: Pabbly Connect: One Platform to Automate All Your Integrations

    How was Adapty Started?

    Adapty was started as an internal product for solving the co-founder’s own needs. One day, they realized that there’s a market for the product! They’ve seen some companies appearing with similar products and decided to join the race. The founders talked with 12 mobile devs companies and they all confirmed a need for features they’d like to develop. So, Vitaly and Kirill started Adapty.

    “After 4 months, we had an MVP and got our first customer. After that, we acquired 5 more and started to work with them very tightly so that they use Adapty on a daily basis”, recalls Vitaly.

    Adapty – Product/Services

    Adapty works in two modes. The first one is available without any coding and from a Free plan. Add App Store Connect credentials and you’ll get detailed analytics and reports. Real work starts with the SDK installation. It’s written in pure Swift (Kotlin for Android) and weights 100Kb.

    Implementing subscriptions in the app is really a pain, it requires a server to validate receipt, handling events from Apple, linking events to a user, and finally store it somewhere. It usually takes at least 3 months to correctly deploy subs without losing data. But with Adapty, SDK companies can deploy in-app subscriptions super easy in the app and sync subscribers between platforms including the web.

    But this feature is just a start. The dealbreaker is paywall A/B testing. It allows customers to customize UI and change products on paywall without app release. Companies can tune pricing for different cohorts and grow revenue.

    The last big feature is a promo campaign in push notifications. 97% of mobile app users are freemium, but some of them are willing to subscribe, but they need a little push. Sending a limited discount subscription offer might be a nice thing to do.

    Adapty is a one-stop tool developer and marketers need to work with a subscription. Some features can be replaced via 3rd party services, but getting all in one place when it’s related to the economy is important for a business.

    Relevant read: List of Free Tools You Can Get While Working From Home | Deals on Tools in Coronavirus

    Founders of Adapty and team

    Adapty is founded by Vitaly Davydov and Kirill Potekhin.

    Owner of adapty
    Kirill Potekhin and Vitaly Davydov | Founders of Adapty

    Vitaly Davydov is the Co-founder and CEO and Kirill Potekhin is the Co-founder and CTO of Adapty.

    The co-founders have been working together for 6 years. They’re a team of 11 people now, most of them are engineers. Everyone in the team has tech backgrounds in computer science, however they split out responsibilities.

    It’s a legacy. Vitaly and Kirill started another product in 2016 and it was doing ad optimization via adaptation. That’s how they get Adapty.

    Adapty Logo
    Adapty Logo

    Adapty – Business Model and Revenue Model

    Adapty.io has a freemium SaaS business model. Core features such as SDK for payments are available right on a Free plan. They have 2 paid plans starting from $99/month.

    Also read: Appsumo LifeTime Deals with Comparison – [May 2020]

    Adapty – Startup Launch

    The startup grew organically and used the network to start. After that, it launched on Product Hunt.

  • SpaceX to send Billionaire Yusaku Maezawa on First Private Voyage to the Moon

    After sending Doug Hurley and Bob Behnken on the first manned flight of the Falcon 9 on May 30, SpaceX CEO, Elon Musk revealed the first private customer to ride around the Moon in his project called Dear Moon on SpaceX’s future massive rocket, the Big Falcon Rocket (BFR). On September 17, 2018, SpaceX announced fashion innovator and globally recognized art curator Yusaku Maezawa, a Japanese billionaire and founder of Zozotown, will be SpaceX’s first private passenger to fly around the Moon in 2023 after successful Falcon 9 voyage.

    This first private lunar passenger flight, featuring a fly-by of the Moon as part of a week-long mission, will help fund development of SpaceX’s Starship and Super Heavy. It will be an important step in enabling access for everyday people who dream of flying to space. You can watch Elon Musk announcing the details about first private space voyage around the Moon in following video:

    SpaceX First Private Voyage

    Yusaku Maezawa, a Japanese retail entrepreneur and art collector’s first words were “I choose to go to the moon.” Standing in front of a small crowd in SpaceX’s corporate office, he announced that he wants artists of different background and specialities – director, painter, dancer, novelist, musician, fashion designer, sculptor, photographer, and architect, to accompany him to the moon. He is yet to select the invitees on the trip which will take about a week.

    Also Read: Elon Musk : Billionaire CEO of SpaceX and Tesla[A Case Study]

    The Japanese billionaire, Yusaku Maezawa said,
    “ I would like to invite six to eight artists from around the world to join me on this mission to the Moon. These artists will be asked to create something after they return to Earth, and these masterpieces will inspire the dreamer within all of us.”
    Maezawa didn’t comment on how much he paid but said that the trip will be free for the artists accompanying him. According to Forbes, Yusaku Maezawa is the 18th-richest person, with a net worth estimated at $2.7 billion, in Japan and the head of the e-commerce company Start Today, which is worth $12 billion.  Earlier this July Maezawa’s Zozotown unveiled its first in-house line of clothes in 72 countries, including the US.

    The estimated cost of the BFR is around $5 billion and SpaceX have heaps of work to complete before the aspiration can be materialized. “We have to set some kind of date. If everything goes 100 percent right, then this is the date. But there are many uncertainties,” Elon Musk said.

    Also Read: Elon Musk to create CYBORG with Neuralink

    The SpaceX’s latest variation of the BFR has the payload capacity to Earth orbit of at least 100,000 kg which makes it a super-heavy-lift launch vehicle.
    Elon Musk has always been outspoken about his aspiration for human beings to colonize Mars. The idea was conceived by the conceptualization of Mars Oasis, a project to land miniature versions of experimental greenhouse and grow plants on Mars in a bid to make the planet habitable.    

  • 10 LinkedIn Techniques For New-Age Job Seekers

    LinkedIn has been a great platform for offering jobs to millions of people around the world and has a great user base globally. Founded in May 2003 by Reid Hoffman, it’s main aim is professional networking. It creates an Eco system in which a person seeking job posts up his or her CV and an organization looking for a employee posts up offers for jobs. This platform has benefited many people around the world and provided them with a better life. LinkedIn Profile Optimization is very important to get the job a person wants.

    Nowadays, it has acquired a good hold in the global market and having a good CV has become a competition. People have to present themselves as a brand now with what great features they can provide to the companies. Developing maximum amount of skills and keeping up to date is a necessity now. Personal branding is one of the most important aspect of developing a good LinkedIn Profile.

    LinkedIn has been having a good hold in the market
    LinkedIn was launched in 2003

    Let us look at some of the most important steps which will help us to give the LinkedIn profile which you deserve.

    Everything you need to know about LinkedIn Marketing for your Startup
    LinkedIn is a social networking website that serves as a hub for people toconnect with employees, colleagues, clients, potential customers, strategicpartners and other professionals. It is widely used by people across the globeto seek job employment and is, therefore, home to several recruiters. …
    StartupTalkyNiku Mandal

    1)Having The Right Profile Picture

    First impression is the last impression, as your profile picture plays a key role in presenting your profile to other people. It is very important to have a much professional kind of picture for your LinkedIn profile optimization. It should be a recent photo, and should have 60 percent of your face and should be in a formal dress with a smile on your face.

    Top 7 LinkedIn Automation Tools You Should Use Right Now
    Get a Free Demo of Zopto [https://zopto.com/?fp_ref=shubham93]
    StartupTalkyRishabh Rathi

    2) Background Photo

    This is the second thing where the eyes of the people will go after your display picture. It should be eye catching and should describe what do you really like and what are the things which matter to you.It will help in creating a small portfolio for you that what kind of person you are. It should not be glamorous or too casual. It should be a normal photo but yes a memorable one so that it sticks in the mind of the other person.

    Steps to get noticed

    3) Networking

    Networking is one of the easiest way to grow up your profile and help it being catch up by the eyes of the companies. You just have to synchronize your profile with your email id. This will enable a feature in which you can connect with the people in your contacts through other networking sites such as Facebook, or the people in your phone address book. This will help in reaching out to maximum number of people in a very efficient way.It will help in the optimization of your profile in a larger way. Apart from this you should also try to get into the meetings and have conversations with the people you are connected with. It’s a small process which will help you to be up to date and have a great reach among other people.

    LinkedIn helping millions of people get jobs
    Sample LinkedIn profile

    4) Adding Relevant Skills

    One of the fastest way to add skills to your profile. Just identify within yourself what you are good at and add those skills into your profile. Adding skills helps to provide a better description to your profile in your Summary and Heading. The important part is to add the most relevant one. Long list of any skills which are not related to your profession or what your profile looks like then it won’t help you finding a good job. Upload few but relevant skills and filter out the unnecessary ones.

    5) Passion For Learning

    Whenever a course is completed on LinkedIn Learning it gives an option to add the course to our LinkedIn profile. It is a great way to boost up the profile by adding certified course. It gives an assurance of completing of that course under a supervised professional and will help you create a good CV.

    6) Sharing Content Through Feed

    After having a good network among different users on LinkedIn it is very important to have an active profile. By sharing relatable and relevant content on your profile it will help you boost up your profile and its reach. People will write their views on that ask you to share yours, this will create an environment which will show your activeness on your feed and what is your thinking abilities and processes.

    7) Adding Comments

    Sharing content is a great part and is the most important one, but adding comments to it works as an advantage. When you share something and add comments to it that how you feel about that particular post or feed it will help in creating an image on on your profile and how is your thought process and what is your knowledge about that content. It will also help you become more curious to learn things and what is the interested field you want to go in. Optimizing your profile with these small changes can help you grow a much recognizable profile in the near future.

    8) Following Influencers

    Influencers who have make a great impact in the field you want to pursue will help you to shape up your path and give a definitive path to it. Following them will help you provide with so much knowledge about your field. What are the dos and don’ts in your field and what are the future aspects for you as an individual. It plays a key role in getting a better knowledge of your required field.

    9) Taking Skills Assessment Tests

    Skills Assessment is an online test which will help you to get to know that how much you really know about your field and the skills you have filled in. It will also provide you with a result which will help you to know what is your strength and weaknesses. People having their skills verified by these Skill Assessment tests have a greater chance to get hired in their distinguished field of interest.

    10) Sharing Media and Marketing Collateral

    The marketing collateral that are produced for the business by ourselves can help us getting a better profile and moreover a better opportunity for a good job. Case studies, research papers and other contents like these can help you create a good profile. It will help others to know that how passionate and committed you are to your work.

    Conclusion

    So, these few simple and easy steps can be a boon for you and can land you up on the job you want. Creating a LinkedIn profile is an easy job and getting noticed on it is not a very difficult task. With growing competition and current situation people are looking forward to these sites only. Applying and going for a job interview will be avoided as for the safety concerns and it is the right thing to do. More organizations will look up to these platforms for the hiring processes and you can land up in a great job through some easy steps.

  • Flipkart’s 2GUD.com Expands to More Categories in Addition to Refurbished Market

    Flipkart increases categories with addition to refurbished shopping for better and value purchasing power with 2Gud.com

    In 2018, Flipkart acquired the India operations of eBay, among various investments that it made. Although, as a part of the memorandum of understanding between Flipkart and eBay, Flipkart has decided to shut down India’s first international e-commerce portal for a brand-new replacement by its 2GUD flagship for endless refurbished shopping, Flipkart’s brand new platform for a trade of refurbished goods, is now on the mobile web.

    All about Refurbished Market 2Gud.com

    Flipkart has been working to make a refurbished market to ease shopping for long. Globally, the online second-hand goods market(refurbished market) is flourishing. Based on the learnings from eBay, Flipkart has decided to launch refurbished market, and this was announced by CEO Kalyan Krishnamurthy in August, 2018. A previously unorganized sector has another giant’s participation, 2GUD whose operations would be completely distinct and separate from Flipkart. The Bengaluru based Flipkart would make thorough tests on original products, and offer certified warranty varying from 3-12 months on its refurbished market platform.

    2GUD Homepage

    The products sold would be serviced through a well-sorted service network throughout the country. Initially, the eye candy to Flipkart’s 2Gud would be seen in the refurbished mobile phones, laptop computers, and tablets, which would, in near future also include home appliances and other goods in its refurbished market called 2Gud. In a statement issued by the CEO, this market is aimed at “value buyers” who are looking for refurbished goods.

    2Gud RoadMap for Refurbished Products

    Flipkart owned 2Gud for the refurbished market will play a major in driving budget shoppers to premium products. Although, with its great accreditation for shopping experience refurbished market will gain trust quickly among the budget buyers and refurbished sellers. Moreover, Flipkart will also keep a strict quality check on refurbished items so that the buyers use their product hassle free. However, with its 10-day easy return policy will be super beneficial for the refurbished shopping market. Initially, 2Gud started the refurbished market with Mobiles, Laptops, Tablets, Smart Watches, Accessories and plan to introduce 40+ categories in the giant refurbished market “2Gud”.

    2GUD has expanded its category offerings to cater to style-conscious Indians who are looking for value IN 2019. Targeted at Tier II and Tier III markets, 2GUD plans to evolve from a refurbished-only platform to a complete customer offering with categories such as affordable fashion, accessories, and home. As part of a larger strategy to expand the benefits of e-commerce to the next 200 million customers, 2GUD, which is present across 40+ categories, will now expand to 150+ categories. 2GUD is focusing on making the latest trends across fashion, home, decor, kids and other categories affordable for the Indian consumer.

    2GUD predicts that the refurbished goods market, on gaining the trust of users, would go on to become a 20 billion dollar industry in the next half-decade. To be a leader in this segment of e-commerce in India is not an easy task, given the “trust issues” that continue to persist in this part of the pie.

    Recently, 2GUD upgraded its m-site, making it available as a mobile app as it looks to cater to the larger set of audience and shoppers. 2GUD has served close to a million customers from over 3,000 cities across India, and has over 1,000 registered sellers.

    Officially, eBay.in ended operations on the 14th of August 2018. In the meantime, eBay is all set to relaunch its platform with cross-border trade offers exclusively. The Walmart-owned-Flipkart has enormous growth prospects and has been doing great in its own way.

  • Facebook’s New Venture: To Invest in Indian Startups

    Facebook, the social media giant, and one of the top companies in the field of Technology has been financially helping many startups across the world in the past few years by investing in them. Facebook has invested in Indian startups as well.  Some of the Indian startups in which Facebook has previously invested have now become very big names such as the online teaching platform ‘Unacademy’ and Reliance Jio in which Facebook has invested huge amounts of money. Facebook recently has come up with a new venture for investing in startups and financially help them. Facebook recently posted a job opening for the role of ‘Head of Investments’. According to them, they were looking for someone who had at least 10 years of experience in the Technology field.

    Facebook invests in Jio

    According to the job opening posted by Facebook, they were looking for someone who can lead and manage the multi-million dollar project that invests in leading private companies and will also propose and lead the execution of many new investments in other companies and startups. The job opening floated on the internet recently but was soon taken down. Facebook has given a statement in response to this that the job vacancy has been filled without giving out the name of the person who has been selected for the job.

    Also Read: Facebook Invests $5.7 billion in Jio Platforms for 9.99% Stake

    Why has Facebook decided to take this step?

    It is believed that this has been done to ensure that Facebook stays in close touch with the startup industry all over the world and to ensure that new startups and applications that they think will do big in the future can easily be acquired by them. The general idea of Facebook remains to try and acquire companies, generally social media platforms or tech-related companies, which are already large or have the potential to grow to great heights. For example, Facebook has acquired both Instagram and WhatsApp and tried to acquire Snapchat too, but they turned down the offer. Earlier this year, Facebook acquired GIPHY – The GIF Maker.

    Facebook Investing in Startups
    Two of the Biggest Social Media Platforms have been acquired by Facebook

    Facebook has been investing in many startups. Some have received huge financial help, while others have received a  relatively small amount of financial help. Facebook remains interested in startups with ideas that can generate huge revenues. Facebook has invested billions of dollars in Reliance Jio. This venture, however, is intended upon many of the small startups in the ‘Tech’ industry which will receive comparatively small financial aids. Facebook is reportedly looking for the best startups in different categories and will include these into this venture. Facebook offers it ‘Accelerator’ service to those startups who have managed to get their services or products out on the market already and are trying to grow. Facebook also offers its services to small startups who have just been launched and are currently working on their products or services. Facebook also has the option for full training under mentors for such startups.

    Also Read: Easy Ways To Find An Investor For Your Company

    This decision by Facebook will help boost the startup culture and ecosystem in India. More and more startups will come up with many new ideas every day. Therefore, this situation is a triple win situation. Firstly, the startups will benefit as they will receive financial aids. Secondly, Facebook will benefit by receiving huge amounts of returns when these startups, which are already acquired by them, turn into multi-million companies. Thirdly, the many new ideas that the startups will come up with will prove to be greatly beneficial for the general public.

    However, Facebook is competing with many big companies such as Microsoft, Intel, and Google which are already investing in many startups around the country. All these companies try to become the leaders of this field, and these types of ventures help them succeed at this mission.

  • 20 Common Mistakes Every New Entrepreneurs Must Avoid for Startup Success

    A great idea can change the life but the million dollar question is, how to find a great idea. Now-a-days, every person is full of ideas which can work as a money making machine. They want to be their own boss by starting their own business. But this is not every person’s cup of tea to turn one idea into the success tale. It requires lots of dedication and patience to observe the failure. Only 10% of the ideas can be turned into startups. The half of the ideas don’t able to face the cruel reality of the world. They won’t be able to survive even a day.

    While most of the startup ideas can be found in the dumb ground with broken pieces of many hearts. There are numerous ideas, which were firstly discarded to the bin, such as IBM thought that there is no place for PC operating systems, Microsoft never believes in the big future for search engines and browsers and Google never believes in the success of social media. But today we have all of them working great and improving our life for day to day usage. So NO idea is great or small. Everything depends on your startup execution. Here are things you must be aware to avoid mistake to stop your startup from failing.

    Also Read: Failed Startups in India – A Brief Case Study of 15 Promising Indian Startups that Failed

    20 Common Mistakes to Avoid in Startup

    Today we are going to understand the 20 common mistakes that any startup owner could do and that lead them to the startup failure. So buckle up your belt entrepreneurs and add following points into not to do list. These points are formulated by CBInsights after examining every factor critically.

    1. The every startup owner wants to come up with a unique idea or product to sell, as they assume that it will boost their sale. But my lovely fellas forget one thing that, if there is no market for the commodity presents then whom will they sell the product and it’s very time-consuming task to create a new market for the product.
    2. The new startups usually have a low budget. The startups face the biggest issue to handle their limited cash and make its optimum use. The most of the startups fail because they ran out of cash.
    3. The most important part of any new venture is it’s workforce. So the other problem that new startups had to face is to hire competent employees. The team that startup owners hire should be on the one basic ground that they have to be as passionate about the startup mission and vision themselves.
    4. The new startups have to face the competition from the existing firms and most of the startups fail to compete with the already running businesses.
    5. The relationship between the cost of commodity and it’s price is very vital. The 50% of the new startup owners somehow fails to establish this relationship. Some might fix the price of commodity to high and some fixes to low. The proper balance between the price and cost is essential for success of start-up.
    6. The quality of product is the key element for the success and the startup owners who don’t put emphasis on the quality of the product, would not able to survive a day in the market.
    7. The business won’t be able to survive without a proper business model a day. Most of the startups fail because the business model isn’t appropriate or insufficient to achieve the business objective.
    8. Marketing is the main elements of modern business. The startups need to build amazing marketing strategy in a limited budget and the startups which fail to formulate an aggressive marketing strategy well you get my point right.
    9. Customers are the king and their demand is your command. The business owners who forget to cater the needs of customers, well you can say that they fail miserably and have no chance of survival.
    10. Likewise, the focus of a startup owner should be clear and their mind should work on the growth of the business. The startup founders do the biggest mistake by chasing different ideas at once and in the end, all ideas got doomed.
    11. The startup founder is the leader of the whole project and one of his wrong decision will doom all the efforts.
    12. The timing of launching a product into the market is very important. The most of the new bees forget to calculate it and this lead to their fall.
    13. Disharmony or miscommunication among the team members is considered to be a major reason for the failure of startups.
    14. The passion towards the project and zeal to work hard makes the start-up successful. A little less passion can destroy the all game in seconds.
    15. The location of the project should be selected very carefully. As a result, many startups had failed because of bad location choices.
    16. The startups who fails to capture the interest of investors have very tough chance of success.
    17. There are numerous legal formalities that required to start a new venture and most of the startups fails in this area.
    18. The owners burn out all their energy in the beginning of the startup on useless things that in the end they have nothing left, which leads the path of failure.
    19. Almost, the startups fail due to the overconfidence of the owner, as they didn’t took the advice of the experts seriously.

    Hence, the last mistake made by startup entrepreneur is that they fail to lead the team and the failure to pivot destroys the healthy startup idea.

    Although these are a few common mistakes that startup entrepreneur do, which turns the game for them. Now don’t get disheartened fellas, as I won’t leave you hanging without giving you some solutions to re-emerge your startup.

    Also Read:

    Startup Failure to Startup Success

    “I haven’t failed, I have found 10,000 ways that don’t work .”
    ─ Thomas Edison.

    With this beautiful thought let’s find some solutions. There are numerous advice given on this topic at Oxford University on the “Dumb ways to die.” success can be improved by:

    • Targeting a potentially big market at the right time.
    • Solving a real, not imagined problem.
    • The trait of success means having a clear, simple business model starting out.
    • The High-quality founders, who have a history of working together setting up. Rather, they should actually be passionate about the problem because lots of startups fail because of some silly reasons.
    • Thriftily Spending.
    • Make sure there’s demand in the market.

    Evaluate Yourself for Startup Success

    Moreover, the entrepreneur should ask themselves a few queries before launching a startup for the first time, likewise

    • Why do you think your Startup should be successful?
    • What are the unique traits of your startup?
    • What is the estimated cost of promotions?
    • How do the revenue projections look like?
    • What is your marketing strategy?
    • How will you make customers interested in your product?

    Finally after examining all these questions I think you will know the reason that might fail you. Although the success and failure are both sides of one coin, so take decision wisely when you have a plan to launch startup. Avoid the mentioned mistakes at any cost. However, not every startup get the success like Yahoo, Amazon or Flipkart but still every startup has potential in it. So be smart and launch your startup with smartness.

  • Parle-G Registers Best-Ever Sales During Lockdown: Breaks 82-Year-Old Record

    Parle-G, the most loved and the most widely recognized biscuit brand in India saw its sales sky rocketing during the past 2-3 months and made headlines for breaking its own eight-decade-old record for sales. The company said in an official statement that it has registered the best sales figures breaking the 82 year old record. Parle also gained a 5 % market share in the biscuit sector, which is a highly competitive one, during March, April and May of this year. These were the best months of their business since the company started.

    Owing to the lockdown due to the Corona Virus (COVID-19) pandemic this year, people started stocking essential and easily available food items including the popular biscuit Parle – G. Other than this, many NGOs and Government Agencies bought many Parle – G packets for distribution of relief packages. These facts led to the large sales of the biscuit. The company itself distributed 3 crore packs as relief packages to the needy. The very affordable 5 Rupee packs came handy to many migrant workers and laborers who had to travel by foot to return to their native places.

    Parle G News
    Parle Registered its best growth in 30-40 years

    Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate of the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle – G went up exponentially.

    Also Read: These Brands Are Generating Massive Revenue During The Coronavirus Outbreak

    Parle – G which is very popular from many decades is one of India’s oldest and best biscuit brands which has been serving constantly as people’s favorite tea time snack for many generations. It has also maintained the taste and quality during all these years. Known as ‘Bharat ka Apna Biscuit’, the biscuit company supports the #VocalForLocal campaign started by our Honorable Prime Minister. It was also declared the world’s largest selling biscuit brand by Nielsen in the year 2013.

    The company currently has 130 factories in India of which 120 are currently producing continuously so that the biscuits are available at most of the retail stores.

    Parle – G comes under the Rs 100 per Kg category which makes it affordable for everyone and makes it the popular choice for people during such desperate times.

    Not only Parle- G, but many other biscuit brands have seen a massive growth in their sales during the lockdown. Biscuit brands such as Britannia’s Good Day and Parle’s Hide and Seek have also enjoyed the growth of sales during the past months.

    Randeep Hooda’s Plea to Parle – G

    Famous Bollywood actor Randeep Hooda after this news has tweeted about Parle – G asking them to end the use of plastic for its packaging which is badly affecting the nature. He requested the company to switch from plastic packaging to a biodegradable material.

    In his own words, Randeep Hooda said, “My whole career is fuelled by chai and Parle-G since theater days. Can you imagine how much less single use plastic waste there will be if just Parle-G changed it’s packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better Tom (tomorrow) too”

    Randeep Hooda on Twitter

    The actor who is known as a nature lover and has previously worked for this cause has come up with a very good suggestion for the company and which will also ben

  • Anand Mahindra invests USD 1 million in Indian startup Hapramp, a next generation social

    Anand Mahindra, Chairman, Mahindra Group, has come on board as a key investor at Hapramp. Hapramp is an Indian start-up working on the biggest social media challenges: user privacy, data security, and fair content monetization. It was founded in 2018 by five students in the final year of their computer science graduate degree.

    Anand Mahindra is investing USD 1 million in the Gurgaon based startup. He had, in 2018, announced via Twitter a funding opportunity for an Indian social media start-up that met certain criteria. Hapramp, which had just come into existence, grabbed the opportunity to apply. Mahindra tweeted that Team Hapramp had won the seed funding today.

    The Top 50 Richest Indians in 2020: A comprehensive list
    India is home to some insanely wealthy families and individuals known across theglobe. India has the third largest group of rich people[https://startuptalky.com/demerits-disadvantage-rich/] after the US and China—121 people out of the 2068 individuals that Forbes took into account for itsannual …
    StartupTalky – Your Entrepreneurial Journey Starts Here!Ashwini

    “Took 2 Years but I finally found the startup I was looking for”, Anand Mahindra said in his tweet. He called out Hapramp’s flagship offering GoSocial, saying “Look out for their social networking platform”. GoSocial is a social media platform that rewards artists and creators as they post and engage with the community. 50 thousand users have already downloaded the GoSocial app from the Google Play Store, before it has been formally launched. The app will soon be available on Apple App Store; and the company has plans to expand marketing to South East Asia in the coming year.


    Anand Mahindra had asked digital transformation expert and ex-Mahindra executive, Jaspreet Bindra, to work with him to find a next-gen Indian social network start-up, which would reward creators, protect personal data and be built on next generation technologies like Blockchain.

    Commenting on the investment, Bindra said, “The Hapramp team is building a Web 3.0 social network. It is built on emerging digital technologies, has a solid business model which rewards

    content creators, protects personal data, and best of all, is built here locally in India. Jaspreet has signed on as Executive Advisor and Mentor to the Hapramp founding team.

    Hapramp has been incubated through its early days by Huddle, a leading sector-agnostic incubator, based in Gurugram, India, on a mission to discover and support entrepreneurs. Huddle has also invested in Hapramp.

    “Since inception, the Hapramp team has worked with speed, frugality and a larger vision of enhancing lives, through the simplicity of an app that holds a true value of rewards on the go, with a large notion of educating and entertaining their users. Working with them, as an incubator, and investing in their growth, was one of the easiest decisions for us,” said Sanil Sachar, founding partner, Huddle.

    Hapramp sees itself as an idea lab working on the ideas that emerge from the confluence of the creative industry and information economy. In addition to its flagship social networking solution GoSocial, 1Ramp.io, a rewarding social media platform powered by Steem Blockchain; and Asteria Protocol, which is being worked on and will be a new standard for platforms to privately and securely treat public data. These two are work in progress, and Hapramp expects to take them to market in the coming year.

    Speaking about the investment on behalf of Hapramp, Shubhendra Vikram, CEO and one of the founders of the start-up said, “We are honored. And so, so excited! This is a massive approval of our mission to give creators the right to their content. The fact that this comes from Mr. Anand Mahindra, someone who we admire and who has always supported creators, gives us confidence. We have big plans, and we intend to stick to our belief of empowering creators and building an ecosystem where they can learn, compete, and win rewards.”

    About Hapramp

    Hapramp is an idea lab. It works on ideas that emerge from the confluence of the Creative Industry and Information Economy. The strong ideology behind HapRamp is to give back monetary benefits to the community of creators who contribute to the community and help the platform grow. Founded in 2018 by a team of five Computer Science graduates, Hapramp believes in building solutions that enable people to take control of their data and earn a fair fraction from its monetary value.

    At present, Hapramp is working on three ideas: GoSocial, a platform for budding creators to showcase their talent and build a community, 1Ramp.io that rewards social media platform powered by Steem Blockchain and Asteria Protocol, a new standard for platforms to privately and securely treat public data.

  • Beginners Guide: How to Start Dropshipping Business in India

    Do you ever dream of owning your business but you step back by looking at huge investments and capital of starting the business, guess what now you can own your own e-commerce store and be the boss of your business.

    What if I told you you can start your own e-commerce business with low investment and minimum capital, yes you can have your own e-commerce business with minimum capital let me show you how.

    Dropshipping has become popular in India since the entry of Amazon and Aliexpress and many Indian entrepreneurs started their business in dropshipping.

    What is Dropshipping Business?

    Dropshipping is a business model in which the retailer does not require to
    have a stock of the products which they are selling, instead, they give the order and shipment details to the wholesalers, and then the wholesaler will directly forward the product to the customer.
    The benefit of this business is, the retailer does not have to take the hassle of storing the products in storeroom.

    Benefits of a Dropshopping Business

    1. You can choose several products from your dropshipping store.
    2. The burden of maintaining a warehouse is eliminated.
    3. You don’t require a hefty amount to commence the business.
    4. Retailers can price their products as per their  preferences.
    5. There is fewer risk involved in this Business.

    Is Dropshipping Profitable in India?

    yes it is if you follow the right steps and dedicate yourself to your business, success and hardwork go hand in hand so you need to focus on your business and grow your business .

    How to Start Dropshipping Business in India?

    Now lets talk about real business so the first step to start dropshipinng business in India.

    Also read: Impact of Coronavirus outbreak on Dropshippers

    Register Your Business

    The first and the most important step in starting your own Dropshipping business is to register your business because not doing so can you land in some serious trouble with Indian authorities so first register your business to know how to register your business you can read some articles.

    Once you register a business or company, you can get lots of benefits from the Central and state governments. These include loans at low-interest rates and tax exemptions .’

    Don’t forget you will get a Goods & Services Tax Identification Number (GSTIN) for your business. This is notably important nowadays to buy or sell anything in India. You’ll also need it for payment-related formalities.

    Also read :How to Start a DropShipping Business in India Using AliExpress(10 Easy Steps)

    Open a current account

    Clearly, your in this business for earning money so you require a current account for the investments and money transfer you’ll make while you grow your business. Having a current account is recommended by the experts if you require any foreign investments or money transfer in the future so its better to play safe.

    While the Reserve Bank of India has specific guidelines for banks to offer Current Accounts, I would suggest you scout the market and find the best bank for your business.

    Ill suggest you open your account in foreign banks because foreign banks have large networks of branches and correspondent banks across the world, which makes the transaction and money transfer more effortless for you.

    Open a PayPal account

    Having a PayPal account is total up to you if you want to ship your products in different countries or you know you will deal with foreign investments in the near future so having a PayPal account is a must for your business.

    To open a PayPal account You’ll require the GSTIN number and Current Account details. PayPal will verify your bank account and other details before accepting your application.

    List the products

    List down the products you want to sell on your online store, choose the products you want to sell with the help of an expert in this business because you need to list the products that sell fast and in huge amounts so you don’t incur a loss in the initial months of your business.

    Finalize the category of products you wish to sell as a drop shipper.

    Contact supplier/wholesaler

    For listing and selling the products on your e-commerce store you require a seller from which you can purchase the items in bulk. If you wish you can contact the suppliers by yourself or you can get the help of some services which connects the retailers and wholesaler. Our top recommendation would be Aliexpress and IndiaMART.

    These services will make it easy for you to find the products and list them on your e-commerce store

    Return policy

    if you are in an ecommerce business you have to think aboout the returns, customer can return the products if it is damaged or the customer is not completely satisfied with the product so you need to have a return policy with the seller if the product gets damaged during the shipment of thart product, you also need to look into providing the refund to the customers when they return the product.

    You can minimize your returns by paying special attention to aspects like precise handling and shipment of products.

    Open an e-commerce website

    You want a platform to sell your products on, so to start your dropshipping business in India you need an e commerce website. you can set up your own site or you can use services like aliexpress which will handle everything for you.

    If you prfer to sell your products in a small locality or only limiting to your city then facebook marketplace is what we recommend.

    To expand your customer base you also have to promote your website on different social media platforms such as Facebook and Instagram.

    After you initiate your website list the category of products you want to sell on your site finalize the price of the product carefully and also pay attention to return policies that are favorable to the customer. set up a secure payment method so that if a customer wants to pay online he/she can pay effortlessly, in India people prefer COD over other payment methods.

    Now you know the steps to start your own e-commerce business get your business going here’s a small tip for you, well suggest before entering this dropshipping market study the market properly and see if the business model suits you.

    Here are some tips that will give you an edge over others

    Before entering the business study your competitors thoroughly because they are already in this business so study your competitors and learn from your mistakes.

    Select the products which are high in demand so the chances of your loss is less than normal.

    Final Verdict

    Hardwork is the most important key to success so after starting your own e-commerce business dedicate yourself in your business strive hard and you’ll get the results. there are ups and downs in every aspect of life so if you ever fail in your business don’t give up stand up and work harder than before.