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  • How Google Became a Globally Well-Known Brand?

    Google began as an online search firm, but it now offers more than 50 internet services and products from e-mail and online documentation for mobile phones and tablet computers. In addition, the 2012 acquisition of Motorola Dynamics has put it in a position to sell hardware such as mobile phones. Google’s comprehensive product portfolio and size make it one of the top four impressive companies in the high-tech market with Apple, IBM, and Microsoft. Despite these innumerable products, its original search tool remains the origin of its success. In 2016, Alphabet earned all its revenues from Google advertising on the basis of users’ search requests.

    Google Logo

    Google – Company Highlights

    Name of the Company Google
    Founded September 4, 1998
    Founders Larry Page and Sergey Brin
    CEO Sundar Pichai (October 2, 2015-)
    Headquarters Menlo Park, California, US
    Parent Organization Alphabet Inc.
    Website www.google.com

    Google Business Model
    Google’s Business Model Change Over The Next Ten Years?
    Google’s Other Products
    Google Funding And IPO
    Google Interesting Facts
    Swot Analysis of Google

    Google Business Model

    The Google Inc business model can be seen more clearly when it is divided into a few key areas:

    Key Partners: Google’s key partners include Suppliers, Distributors, Open Handset Alliance, and Original Equipment Manufacturers.

    Key Activities: Key activities include research and development for both the development of new technologies and features and the improvement of existing ones.  Significant time is spent in the maintenance and management of large-scale IT infrastructure and products and services.  Apart from this, work is done on marketing, strategy and alliances.

    Key Resources: Google’s core resources will include data centers, servers and other IT infrastructure, IP as well as human resources.  Other resources include patents, licenses and proprietary materials.

    Value Proposition: The company aims to create value for its customers for internet search, advertising, operating systems and platforms, and the enterprise.  The overreaching principle is derived from the mission statement to manage the world’s information and make it universally accessible and useful.

    Channels: Channels to reach customers include google.com, Google affiliate website, and Google Ads Words.  Sales and support teams are involved to reach advertisers and network members.

    Customer Relationships: The channel can include sales and support services as well as a dedicated team for large customers to build customer relationships.

    Customer Segment: Google has three main customers. Users who are able to organize information in a useful way using Google products and services, advertisers who have an effective way of displaying online and offline advertisements for customers and members of the Google Network and other content providers,  Those who use the Ads Sense service.  Other expanded segments may include mobile device users and manufacturers and developers.

    Google’s Business Model Change Over The Next Ten Years?

    Here are the Major Trends:

    • Search traffic is moving to mobile and voice.  This reduces advertising revenue
    • Advertising is moving from traditional to digital.  This increases advertising revenue.
    • Servers and services are moving to the cloud.  This increases cloud revenue.
    • Supporting-based tools are ecosystem coalescing.  The effect is… complicated.
    • AR / VR.  Google’s bet is on phone-based VR.

    The magnitude of trend 2 surpasses the magnitude of trend 1, so Google’s advertising revenue will continue to grow indefinitely.

    Trend 3 is all the opposite.  The main question is whether they can hold on to Amazon and Microsoft, and if not, can they build a fairly profitable business from third place.  Strategically, they are unlikely to make major changes to their cloud strategy until they exit the market entirely, which seems impossible.

    Trend 4: The instrument, is an interesting one. This is an important new market for Google which, in the best case, outperforms other tech companies in profits. This is their best chance to build a huge new profit center. The Google device is well-positioned to win the competition. They have better AI than Amazon and Apple, they have a phone that Amazon doesn’t, and they have a successful speaker device, which Apple doesn’t. However, things can change rapidly, such as Amazon launching a successful phone.

    It is also unclear how big the market will be. Google’s system, which makes phone calls on your behalf, hints at the size Google sees in this market: Vishal. If Google is able to use AI to transact with humans, then a whole host of tasks will be automated and the value will be very high. This would be so disruptive that they would have to carefully consider the social consequences. But it represents another revenue source with advertisements. On the other hand, if accessories remain merely a technological toys, then Google won’t really lose anything.  Like trend 3, it is all upside down.

    Trend 5 has no upside or downside for Google. If it turns out Google is right, then AR / VR will not be a significant revenue source for anyone.  If they are wrong, some other company will get rich. This is a big trend in the industry but one Google is staying away from most.

    So overall, Google’s big business model shift will be a new AI-based device and services ecosystem.  This is his big bet for the coming decade

    Google’s Other Products

    Google Other Product

    Some of Google’s other basic products include:

    • Google News: The service started in 2002 as an automated service, which summarizes news items from multiple websites.
    • Google Fiber: The Google Fiber Project began in 2010.  The plan was to build an ultra-high-speed broadband network in some US cities.  Kansas City was chosen as a pilot project, and the project was completed in 2012.
    • Google Phone and Android OS: Google launched Android, a mobile phone operating system in 2007.  Google acquired the OS as open-source software and allows developers to use software development kits to develop applications.  Google also released a phone called Nexus One.
    • Google Chrome: Google Chrome was announced in 2008 as an open-source web browser.  Google Chrome OS was launched in 2009 as a Linux-based operating system.  The OS only supported a web browser, which is used to log people into their online Google accounts.
    • Google Goggles: This is a mobile application for Android and Apple iOS.  It is used for image recognition and image-based searches.  The application can identify historical sites, scan business cards and even solve riddles.

    Google launched the ‘Shopping’ tab to enable users to flip through the products and direct them to the merchant websites or e-commerce platforms when searching for products to buy in June 2020. Similar to the News and Image tab on Google, the shopping tab allows users to seamlessly control their search by putting necessary filters and browsing the desired product through listing on different websites. Google has collaborated with e-commerce players such as Flipkart, Paytm Mall, Myntra, Koovs, etc., to join the company’s shopping tab initiative.

    “We are always exploring options to help consumers find the products they want to buy more quickly and efficiently from local merchants,”

    The Google spokesperson confirmed the latest initiative in an email response claiming that the feature will facilitate customer online shopping more efficiently from the local merchants as well along with e-commerce players. Reportedly, Google has collaborated with the leading e-commerce platforms including Flipkart, Snapdeal, Myntra and Paytm Mall on board in their latest project.

    Besides, the search giant also intends to tap the SME space from local Kirana stores (like JioMart) to expensive art collection stores whose merchants are not necessarily listed on the e-commerce players’ websites. The ongoing talks between Google and retailers both big and small will help the search giant understand the country’s shopping trends. These local merchants need not necessarily list on platforms like Amazon or Flipkart.

    Another Google spokesperson said, “ They (Google) will partner with retailers of all sizes. It can tell the user where the product is available, is it available online, etc. For now, this service is being provided free of cost.”

    Through Shopping Tab, Google lists products through its ‘product listing ads’, the Shopping tab will give users a lot more control. For instance, users can filter the product they are looking for based on price or any other attributes such as price, seller, delivery, department, colour, shape, and so on…, while also getting more details of the product by going to the ‘details’ page.

    Google Shopping Tab allows users to filter Products

    The most popular search engine operating company, Google was functioning the Shopping tab in 30+ countries when last reported in June 2020. On the merchant side, anyone with a product feed can plug into Google’s merchant centre to be listed on the shopping tab. On the user side, the tab has also seen high rates of engagement, largely due to the specificity that product search allows filter by attributes. With 80-85 million online shoppers, India is an important market for Google.

    Google Funding And IPO

    The company got its first financing from Sun Microsystems co-founder Andy Bectolsham. The company had financed 100,000 US dollars before the incorporation. Page and Brin tried to sell their website for 1 million US dollars in 1999 because they thought it was distracted by the work of their PhD. They went away and went to secure $25 million in funding from major investors. Among them, Cleaner Perkins Kaffield and Biers along with Venture Capital companies like Secucau Capital were included. The company’s IPO was five years later. 19, 605,052 shares were presented at $85 per share on the August 19, 2004 IPO of Google. Morgan Stanley and Credits were underwriters for Suisse Deals and an online auction system was also prepared for the sale of shares. The valuation of Google at IPO was $23.1 bn. Sales were worth $1.67 billion and by 2014, the company’s market capitalization was then worth $23 billion, which increased to $397 billion.

    The company has secured around $36.1 mn in funding:

    Date Name of the Funding Round Funding Raised
    June 1, 2000 Funding Round $10 mn
    June 7, 1999 Series A $25 mn
    November 1, 1998 Angel Round $1 mn
    August 1, 1998 Angel Round $100 K

    The company retained control of most shares. There were mistakes that the IPO will impact the company’s culture through the impact of the company, such as a sudden millionaire situation of shareholder pressure and many officers on paper. The founders addressed these concerns and assured potential investors that the company’s culture will remain intact. To ensure that it is continuing, the company has a designated main culture officer. This role is served by the director of human resources and its purpose is to ensure that culture and methods are developed and maintained and be kept right for the original values that form the company’s base. Over the last few years, there were concerns and suggestions that the company has lost a bad way of anti-corporate thinking and has also given some allegations about sexuality and age. However, none of them turned out to be true.

    Google Interesting Facts

    • The name of Google is taken from Googol, which is equal to the number 1 after 100 zero (1 x 10 ^ 100).
    • The original name for the backrub search engine was until Sergey Brin and Larry Page Google’s URL Google, Inc.
    • Google registered its domain on September 15, 1997.
    • Google’s URLs are often misspelled. For example, the user queries of Google, often become www.gooogle.com, www.gogle.com, and www.googler..com, however, all of them are owned by Google, Inc.
    • According to the 2013 PU Research Center survey, most Internet users (about 56%) have to use Google to find information about themselves
    • The Google search technology is called PageRank.
    • Withholding a dominant 91.94% market share, when last reported in 2021, Google is the biggest search engine.
    • Google has an enviable 24.4 million followers on Twitter.
    • Google turned out to be unreachable for 5 minutes on August 16th, 2013. It was found that on that specific time interval, global internet usage saw a fall of 40%.
    • We all know Google has a Twitter account. But do you know Google’s first tweet? You would be surprised that the first tweet that came from the colossal search engine operator was: “I’m feeling lucky” in binary code.
    • Google has made its homepage available in 80+ languages.
    • Google’s revenues mostly come from the advertisements it features. It drew 89% of its revenue from advertisements in 2014.

    Google Shopping- A Smart and Free Way of Attracting New Opportunities.
    Google has announced that they will be allowing the merchants to list their products on Google Shopping search results for free of cost. Let us see the complete story behind this campaign.
    StartupTalkyYash Gupta

    Swot Analysis of Google

    Swot Analysis Of Google

    Google’s Strength

    • King of Online Search: Google is the undisputed king of the online search engine division. It processes about 2% of world questions.
    • Huge Market Share: Currently, Google has a 28% share in the worldwide desktop searches market.
    • Invincible: So far, no competitor has come close to challenging its position, let alone its market share in the search engines.
    • Largest Traffic Generator: Every month, this powerful brand generates over 1.2 billion hits. It is the largest traffic generator and has a clear advantage over its competitors such as Bing, Yahoo, Baidu.
    • High Revenue: The huge revenue of $65 billion (2017) that Google has gained through various partnerships with various sites has ensured its growth.
    • Adaptability: Google has successfully adapted mobile and Android technologies, giving Apple the ability to compete directly with the iPhone

    Google’s Weakness

    • Reputation is being affected as users and governments feel that they do not up to their social corporate responsibility.

    For example not paying enough tax on profits. The social network site Google Plus has failed and will be shut down. The main income is from advertising revenue. This can be a problem if advertisers decide to cut their costs.

    • Dependence on the Internet
    • Minimal physical presence

    Google’s Opportunity

    • Wearable market: In November 2019, Google acquired Fitbit for $2.1 billion to compete with Apple and Samsung in the attractive and growing wearable (smartwatch and fitness band) market.
    • Android OS: The most important opportunity for Google is its noticeable efforts in Android operating system provisioning. This has strengthened their chances of competing directly with Apple iOS.
    • Google Glasses and Google Play: Google is set to market its newly launched Google Glasses and Google Play. This can boost the progress and development of Google.
    • Cloud computing: With its storage and cloud solutions, cloud computing can play a significant role in Google’s marketing enterprise.  In January 2018, Google introduced a new digital store, which provides cloud-based software to all organizations.  Correspondingly, the company also launched Mobile Iron, Inc., To integrate its Orbitra Commerce platform with Mobile Iron’s app distribution, security, and analytics capabilities.
    • Non-advertising business model: Google needs to start a diversification process and aim to create a non-advertising business model accordingly.  There is a need to further enhance adaptability by committing to more commercial transactions.  This will ensure permanent revenue

    Google’s Threat

    • Market Shares Decline: According to data gathered from Emarketer, Google’s US digital advertising revenue is expected to see a decline in market shares. It was 38.8% (2017), 37.2% (2018). The reason for this is the increasing competition from Facebook, Amazon, Instagram, and Snapchat for advertising market share.
    • Gender Bias: A Google memo published by its employer James Damore has sparked a strong debate on the issue of gender bias and free speech in the company, highlighting its diversity policy.
    • Change Of Information: China has drawn a lot of criticism over its alleged cooperation with China on the search engine project (Dragonfly) by the censors.
      Antitrust controversy: Google has been involved in antitrust disputes for years with US and EU lawmakers.  Anti-EU antitrust regulators fined EUR 5 billion which Google has sought to challenge.
    • Censorship Policy: Google has not managed to protect itself from backlash over its censorship policy.  Many whistle-blowers have started leaking about its political, and ideological leanings.
    • Competitors: Google is the primary threat from its rivals Facebook and Amazon. Both competitors are slowly joining up with Google.  Their new features and increasing popularity can take the headlines away from Google.

    Amazon Experimenting In Food Delivery Services In India
    The food delivery service is now facing a good competition due to large no. of market giants. Let us see the complete report on the topic, Amazon experimenting in food delivery services in India.
    StartupTalkyYash Gupta

    Conclusion

    Google’s SWOT analysis shows the strengths, weaknesses, opportunities, and threats of the largest online search engines. The popularity of Google allows it to enjoy huge profits.

    The search engine keeps growing every year and keeps improving its technology. If Google addresses its weaknesses and threats, no other competitor can outperform or match this company.

    FAQs

    Who created Google?

    Google was created by Larry Page and Sergey Brin.

    Who is Google CEO?

    The CEO of Google is Sundar Pichai.

    What is Larry Page’s net worth?

    Larry Page’s current net worth as estimated by Forbes in April 2022 is $111 bn.

    What is Sergey Brin’s net worth?

    The net worth of Sergey Brin is $107 bn.

    What is Google known for?

    Google is a multinational conglomerate that is known for the creation of the world’s most popular search engine platform.

    What year was Google founded?

    Google was founded in 1998, on the 4th of September.

  • List Of Companies Hiring Amidst The Coronavirus Pandemic

    Coronavirus a.k.a COVID-19 is the biggest disaster of modern times. The Coronavirus pandemic has severely impacted all spheres of life. Many companies are laying off their employees to keep up with the Coronavirus-instigated financial crisis. Some of these organizations include MakeMyTrip, OYO, Zomato, and PickYourTrail. But not all the companies are laying off; some companies are also hiring in India amid coronavirus pandemic.

    In addition to taking 500,000+ lives so far, the economy is in decline, global recession is looming, and several industries are on the verge of closure due to COVID-19. Many companies have frozen their hiring process to avoid further financial strain. But there’s a good news also that currently some companies are still hiring in India.

    There are certain Indian organizations and institutions still hiring in these testing times. If you are the one who has lost job due to COVID-19 and if you are looking for employment in this period of uncertainty, the below mentioned list of companies actively hiring right now. So, you can search and apply for a job in these companies.

    Don’t forget to share this Post on social media as this small act of yours could help someone in distress.

    List of Companies Hiring in Coronavirus Pandemic

    Company name Industry Location Introduction Where to apply
    ACT Fibernet Media India ACT offers fiber to the home services actcorp.in/careers
    Accenture Consultation & Outsourcing Bangalore BPO providing services in strategy, consulting, digital, technology and operations accenture.com/in-en/careers
    IBM IT & Software India Cloud platform and cognitive solutions https://www.ibm.com/in-en/employment/
    Adda247 EdTech Conslutation & Outsourcing Online Learning platform adda247.com/career.html
    AI Spacept SaaS Security Company which Analyze satellite images to protect infrastructures spacept.com/career
    Airtel Communications India One of the biggest network provider airtel.in/careers/
    Aliens Developers Real Estate Hyderabad Read Estate and Construction company bhanu@aliensgroup.in
    Altair Engineering SaaS IT company providing product design and engineering solutions altair.com/careers/
    Amazon Consumer Tech Mumbai Online shopping platform amazon.jobs/en-gb/teams/in
    Antler VC Firm Stockholm Ventur Capitalist firm investing in Startups antler.co/careers
    Aon Consultation & Outsourcing Mumbai Provides Financial Products and Professional services jobs.aon.com/
    AppDynamics SaaS Bangalore Application performance management company jobs.cisco.com/jobs/Home
    Atlan SaaS Delhi & Bangalore Helping data teams to collaborate atlan.com/careers/
    Atlassian SaaS Hyderabad, Bangalore Provide tools for software development, project management & content management
    Auronova SaaS India, UAE Provide solutions in analytics (ML/AI), risk management & regulatory compliance
    Axis Bank Finance India Third largest Indian Bank axisbank.com/careers
    Axtria Healthcare Gurugram, Noida, Bengaluru Provide cloud software and data analytics
    Betterplace Safety Solutions HR Tech Multiple Locations Provides Human resource solutions to companies betterplace.co.in/
    Bigbasket Consumer Tech Bangalore Online supermarket providing all kind of daily needs
    Bloomsvilla Consumer Tech India Online gifting company support@bloomsvilla.com
    Bluecore SaaS Noida, New York, London Provide products for Marketing Management bluecore.com/careers/
    Bombay Play Media India Online Gaming Company oli@bombayplay.com
    Boston Consulting Group Consultation & Outsourcing Management consulting firm
    Bright Money Fintech Bangalore and San Francisco Provie credit card management solution sonal@brightmoney.co
    BrowserStack SaaS Mumbai Enables developers to test their websites & mobile applications across All platforms
    BYJU’S EdTech Pan India Online Learning Platform
    ByteDance – Tiktok Media One of the most use social media platform
    Cactus Communications Media Mumbai Scientific communications company that collaborates with researchers across the globe
    CanvasJS IT Bengaluru, India Helps companies to visualise their data angel.co/canvasjs
    Cars24 Automotive India Online automotive marketplace naukri.com/cars24-services- private-limited-jobs-careers-3626434
    CarWale Automotive Mumbai Online automotive marketplace
    CashFlo Fintech Mumbai offers an end-to-end solution for supply chain financing info@cashflo.io
    Chegg EdTech India, US, Isreal Online Learning Platform 1mv07cs002@gmail.com
    Chembond Chemicals Ltd Manufacturing Mumbai,Navi Mumbai,Tarapur,Bar oda,Baddi,Ranipet,K olkata, Jamshedpur Manufactures a diverse range of specialty chemicals
    Cisco Systems SaaS Bengaluru Develops networking hardware, software and other high-technology services and products Cisco Careers page
    Citi Fintech Pune An American investment bank and financial services corporation
    CityMall Consumer Tech Gurgaon – angel.co/company/citymall/jobs
    Cleartax Fintech Bangalore Tax and Investing Platform
    CloudSEK SaaS Singapore, India Risk Management Platform cloudsek.com/jobs
    Clumio SaaS Bangalore Provides Data protection services richa@clumio.com
    CodeCraft Technologies Consultation & Outsourcing Bengaluru, Mangaluru Provides App Development services Jobs@codecraft.co.in
    Codeninja.ai Consultation & Outsourcing Bengaluru Provides App Development services
    Codestore Consultation & Outsourcing Provides App Development services
    Cognizant IT Provides IT services, including technology, consulting, and operations services
    Concentrix Consultation & Outsourcing Gurugram Provides Business Outsourcing services in multiple industries
    Concertante Labs LLP SaaS India Provides Chatbot Development Services bhargavi@concerto.ai
    Conde Nast India Travel Mumbai, Fort Area Produces world’s leading magazines and online content
    Connect India Ecommerce Services Logistics India Provides Logistic services
    Coursera EdTech Gurgaon, Global Online learning Platform jobs.lever.co/coursera?lever- via=hmG5peUfF6
    CRED Fintech Bangalore Member only financial app careers.cred.club
    CVC Capital Partners VC Firm India –
    Cvent SaaS Gurgaon Provides Event management and hospility solutions cvent.com/en/careers/open- positions
    DailyRounds Healthcare India A platform for doctors to connect and discuss
    DanskeIT Fintech Bangalore A subsidiary of Danske Bank. Provides IT services. tanvi.singh@ikrux.com
    Darwinbox HR Tech Hyderabad Provides products and sevices to better manage human resource
    Databricks SaaS San Francisco, Amsterdam Provides Data Analytics products and services
    DBS Bank Fintech Hyderabad A Singaporean Multinational Bank
    DealShare Retail Bangalore, Jaipur, Ahmedabad, Mumbai Online shopping store for daily needs cv@dealshare.in
    Deloitte Consultation & Outsourcing Provides Business Outsourcing services and consultations
    DishTV Communications India DTH service provider hr_recruitment@dishd2h.com
    DoctorPlan Healthcare India, US Personalizing Health for Improved Outcomes big.jobs/doctorplan/
    Dr. Vaidya’s Healthcare Mumbai Provides Ayurvedic Medical Products Hr@drvaidyas.com
    Dream11 Gaming India E-Sports Platform forms.gle/wYzPx7bsaFytW1Wd7
    Droice Labs Healthcare New York, Bangalore, Moscow Provides solutions to manage Health Institutes droicelabs.com/careers/
    DTDC Logistics Mumbai A Courier Company pratapdev@dtdc.com
    Dunzo Logistics Bangalore Provides Local delivery
    Easy Eat Food & Dining Gurgaon Providing Management solutions to Food Companies and Restaurants rhythm@easyeat.ai
    Elucian Software and Services for Higher Education
    Embibe EdTech Bangalore Online Learning
    Emids Healthcare Healthcare IT solutions
    Emproto Technologies SaaS India Provides IT services Sneha@emproto.com / vikas@emproto.com
    Engagely.ai Fintech Mumbai Provides Chatbot Development Services neha.achrekar@exponentia.ai
    Equirus Capital Fintech mumbai Provides Financial services careers@equirus.com
    Extramarks Education EdTech Gujarat Online Learning Platform mudit.gupta@extramarks.in
    FABgetaways Travel Ahmedabad, India Provides Travel Packages and Deals Linkedin Page
    Fabric Inc SaaS India, US, Canada Provides E-commerce services and products to companies fabric.inc/contact
    Facebook Consumer Tech Global Social network
    Factoreal SaaS India, US Marketing Automation Platform careers@factoreal.com
    Factset SaaS India Data and Analytics software solutions for Investment Professionals factset.com/careers/join-us
    farmGuide Food & Dining Gurgaon – farmguide.in
    Farmpay Fintech India FARMpay is a supply chain management platform contact@farmpay.com.au
    Fashion TV India Fashion –
    Finastra IT Financial Software Solutions
    Finshots Fintech Bangalore Financial News made simple
    First American India Fintech Bengaluru, Santa Ana –
    FIS Global Fintech Pune – tanvi.singh@ikrux.com
    Flex Trade Fintech – ganesh.waghmare@flextrade.com
    Flexiple HR Tech Bangalore Hire freelancers and designers Reach out to Suvansh – linkedin.com/in/suvansh- bansal
    FlipCalss EdTech Bangalore Online and home tutors flipclass.com
    Flipkart Consumer Tech India Ecommerce store
    Forcepoint Software SaaS –
    Fyle Fintech Bangalore, Karnataka Expense management app
    GAIN Credit (formerly Global Analytics) Fintech Chennai (India), Delhi (India), UK – gaincredit.com/careers/
    Gameberry Labs Consumer Tech bangalore – angel.co/company/gameberry- labs/jobs
    Getmeroof.com Real Estate Bangalore Exclusive Property Reviews & Ratings ankur@getmeroof.com
    Godrej Consumer Tech –
    Goibibo Travel Bengaluru, Gurgaon Travel Marketplace
    GoJek IT Ride hailing app
    Goldman Sachs Fintech Investment banking
    Google Consumer Tech India You already know it!
    Gpuzzles.com SaaS India Interview preparation
    Grabox Retail Bangalore Subcription Box dhruv@getgrabox.com
    Gradeup EdTech India Online Exam prep g.co/kgs/fQ9PkD
    Grassik Manufacturing Multiple Locations – Ruhi@grassik.com
    Growfit SaaS Chennai, Bangalore, Hyderabad, Mumbai India’s Premium Nutrition jjo@getgrowapp.com
    Guardian Life Fintech Gurgaon, Chennai –
    GyanSys Infotech Consultation & Outsourcing Bengaluru, India – gyansys.com
    HackerRank Practice coding, prepare for interviews, and get hired.
    Headout Travel India, US Discover Attractions, Activities & Events In Your City
    Healofy Consumer Tech Bangalore Online doctor consultation linkedin.com/posts/aakriti- goel
    Health total Healthcare Andheri – health-total.com/careers/
    HealthifyMe Healthcare Bangalore Heath and fitness app healthifyme.com/careers
    Henkel Fintech Mumbai FMCG Shachi.sharma@henkel.com
    Hevo Data Inc SaaS Bangalore – hevodata.com/careers/
    Hewlett Packard Enterprise IT –
    Hexaware IT –
    Hexaware Interactive Consultation & Outsourcing India –
    Hindustan Unilever Consumer Tech FMCG products
    Honeywell Consumer Tech India – Honeywell.com
    HoppJobs Consultation & Outsourcing Noida – LinkedIn
    HostBooks Limited SaaS Gurgaon – hostbooks.com/in/career/
    Hotstar Consumer Tech Bangalore, Mumbai OTT platform tech.hotstar.com
    HSBC Technologies India IT Pune Bank hsbc.com/careers
    HungerBox Food & Dining India Food Delivery app
    HungryNaki Food & Dining – ad@hungrynaki.com
    Icertis SaaS India, US, Europe – icertis.com/compay/careers
    ICICI BANK Fintech India Bank
    IHS Markit Fintech India –
    IND1- Travel Now Pay Later Travel Hyderabad – vishnu@ind1.com
    Indian Energy exchange Energy Delhi – iexindia.com/aboutus.aspx?
    Indo Nissin Foods Consumer Tech India –
    INDwealth Fintech Gurugram, India – linkedin.com/company/indwea lth-in/jobs/
    inFeedo HR Tech Gurgaon, India AI chatbot jobs.infeedo.com/
    Infoblox SaaS India – linkedin.com/jobs/search/
    Insider Media Mumbai, Bangalore, Delhi – beaninsider.homerun.co/
    Intellect design SaaS Across globe Event marketplace
    Interactive Brokers India Fintech – interactivebrokers.co.in/en/ind ex.php?f=39276
    Intuit –
    IQVIA Healthcare India –
    Ishi Systems SaaS Ahmedabad – Careers@ishisystems.com
    IVY Comptech Hyderabad –
    JTG E-Business Software IT Gurugram – joshtechnologygroup.com/
    Jupiter Mumbai, Bangalore – jupiter.money
    JusPay Fintech Bengaluru Payment Gateway
    Kaizen consultants Consultation & Outsourcing Multiple locations –
    Khatabook Consumer Tech Bengaluru Digital Khata Bahi
    KPMG Global Services Consultation & Outsourcing India Consulting and Auditing home.kpmg/in/en/home/careers.ht ml
    KRDS Digital Asia Marketing Chennai/Singapore – krds.com/in/en/work-for-us/
    Kronos Solutions SaaS Noida – kronos.in/about-us/careers
    Lalamove Travel Mumbai, Gurgaon – Naukri
    Langoor Media India Digital Marketing agency
    Larsen and Toubro Infotech (LTI) Consultation & Outsourcing Mumbai, Chennai, Pune, India technology consulting and digital solutions Linkedin
    Leap Gurgaon Women Network ragini@leap.club
    Leena AI HR Tech Gurgaon, Mumbai, New York AI Chatbot
    LendingKart Fintech India Money lending vignesh@lendingkart.com
    LetsEndorse Consumer Tech Bangalore, Lucknow, Bhagalpur, Gaya, Bhawanipatna, Sambalpur, Warangal, Hyderabad, Janagaon, Pune/Mumbai Online ecosystem of social innovators, NGOs and communities Support@letsendorse.com
    Licious Consumer Tech Buy meat online
    Lido Learning EdTech Online Tutions lidolearning.recruiterbox.com
    Lithium Urban Technologies Travel NCR, Pune, Bengaluru, Hyderabad – sai@project-lithium.com
    Locofast Consumer Tech India Apparel design and manufacturing services big.jobs/locofast/
    LVMH – Moet Hennessy Louis Vuitton Consumer Tech Mumbai – linkedin.com/jobs/view/169036 3885/
    Mahindra Holidays R&I Limited Hospitality Mumbai – Via Job Portals & Referrals
    Majid Al Futtiam Retail Gurgaon – majidalfuttaim.com/en/people- and-careers
    Makemytrip Travel Bengaluru, Gurgaon Travel and Hotel Marketplace
    ManipalCigna Fintech India – Company carrer site
    Marsh India Insurance Brokers Private Limited Fintech Mumbai, Chennai, Bangalore, New Delhi, Kolkata, Hyderabad, Bhubaneshwar –
    Mathworks SaaS Global Math related SaaS products
    Media.net Marketing Mumbai Contextual Advertising
    Meredith India Media Bangalore –
    Merilytics Consultation & Outsourcing India Analytics service company
    Michael Page Fintech Mumbai – pragyarathor@michaelpage.co.in, swapnilkhetan@michaelpage.co.in
    Microsoft Consumer Tech India Operating system shbaig@microsoft.com
    Mobikwik Fintech India Payment and digital wallet
    Mobile Premier League Consumer Tech Bengaluru, Indonesia fantacy cricket game
    MongoDB SaaS Data platform for modern applications
    Mosaic Wellness Consumer Tech Mumbai Health and Wellness products mosaicwellness.in/careers
    Murugappa group Manufacturing Hyderabad, Chennai – LinkedIn
    MX Player Media India – jobs@mxplayer.in
    Mygate App for gates community
    Nanonets Mumbai Machine learning APi springrole.springrecruit.com/
    Nektar.ai SaaS India, Singapore AI Chatbot sales@nektar.ai
    Nestlé Consumer Tech FMCG
    Netmeds Healthcare India Online pharmacy
    Newton School EdTech Bangalore –
    Nihilent Limited SaaS Pune, India – Company website
    NIRA FInance Fintech Bangalore Personal loan and lending angel.co/company/nira-1/jobs
    NoBroker Real Estate Bangalore Rent/buy/sell real estate Tanmay.saxena@nobroker.in
    Novartis Healthcare Hyderabad healthcare company Career Website
    Numocity SaaS Bangalore EV charging, Battery swapping and Smart Grid integration hr@numocity.com
    Nvidia Automotive india Designs graphics processing units
    Observe.ai SaaS Bangalore, San Francisco Voice AI observe.ai/careers
    OkCredit Bengaluru Digital Udhar-Khata shreyas@okcredit.in
    Ola Travel India Ride hailing app
    OLX Consumer Tech 2nd hand product marketplace
    OML Media – jobs.oml.in
    Onco Bengaluru – onco.com/careers
    OneDirect –
    OneMenu Food & Dining Pune, Delhi Manage Hotels better Hr@onemenu.in , Aditya@onemenu.in
    Onsite Electro Services Pvt.Ltd. Mumbai, Gujarat, Hyerabad – talent@onsite.co.in
    Oorwin HR Tech Hyderabad, Bangalore Extended Warranty for home appliances & gadgets oorwin.com
    OpenText SaaS –
    Oracle SaaS India –
    PayPal Fintech Payment gateway
    Paytm Consumer Tech India Fintech app
    PayU Fintech Gurgaon Payment gateway
    PepsiCo Consumer Tech India Beverage brand pepsicojobs.com
    Performics India Marketing Mumbai – LinkedIn
    Phablecare Healthcare Bangalore – tanvi.singh@ikrux.com
    Phi Space Manufacturing Mumbai, Hyderabad – shubhangi.r@phi.space
    PhonePe Fintech Bengaluru, Pune Payment App careers.phonepe.com/
    PineLabs Fintech Bangalore –
    PlanetSpark Gurgaon – swati@planetspark.in
    Postman IT Bengaluru – postman.com/jobs
    Postman SaaS Remote, Bengaluru, San Francisco – postman.com/jobs
    Pride Circle Consultation & Outsourcing India – thepridecircle.com/careers
    Primathon Technologies Consultation & Outsourcing Gurgaon – hello@primathon.in
    Prione (amazon Jv) Metro cities – sumuksg@cloudtail.in
    ProcMart Consultation & Outsourcing India, Malaysia – LinkedIn
    Procol SaaS Gurgaon – can directly reach out to me at malvika.garg@procol.in
    Publicis.Sapient SaaS –
    Pure Storage SaaS United States –
    Purplle.com Retail Mumbai Ecommerce for beuty products
    Qualitrix IT Bangalore – tanvi.singh@ikrux.com
    Quantiphi –
    R1 RCM Healthcare –
    Rapido Travel Multiple Bike taxi App
    Rapyuta Robotics –
    RAW Pressery Consumer Tech Chennai, Bangalore, Hyderabad. Beverage Brand sreejit@rawpressery.com
    Razorpay Media Payment gateway
    Reckitt Benckiser India Consumer Tech FMCG products
    Recko SaaS Bengaluru Insurance marketplace Linkedin
    Recruiterflow SaaS Bangalore SaaS Hirng tool
    Red Hat India SaaS open source technologies for the enterprise
    Reliance Retail Consumer Tech India Retail store chain
    Revolution Craft Brewing Consumer Tech Hyderabad – strategy@zero40.com
    Rizzle Media San Jose, Hyderabad – rizzle.tv
    Rupeek Fintech Bangalore gold loan company in India
    Sabka Mandi Consumer Tech India – angel.co/company/sabka-mandi- decimi-technology-pvt-ltd/jobs
    Sahaj Software – connect@sahajsoft.com
    Samagra Consultation & Outsourcing Delhi Transforming Governance samagragovernance.in/joinus/
    Sarawagi Group Food & Dining Kathmandu, Nepal – hr@sarawagigroup.com.np
    Savage and Palmer Mumbai – steve@savagepalmer.com
    Saveo Healthcare Bangalore Healthcare delivery angel.co/company/saveo-in/jobs
    Searce Pune, Mumbai, Bangalore – vishal.jarsania@searce.com
    Selltm Consumer Tech Gurugram – angel.co/company/selltm/jobs
    Sequoia.com Healthcare Bengaluru, San Mateo, San francisco, Arizona, Newyork VC firm sequoia.com/careers
    ServiceNow SaaS Hyderabad –
    Setu Manufacturing Bangalore –
    Shadowfax Travel Last mile delivery services
    Shell Energy Chennai –
    Shiksha Noida –
    SignEasy Document siganture app ‘ signeasy.com/jobs/
    Skeps Fintech India, US –
    Skillsoft EdTech Global –
    Smarsh SaaS Bangalore –
    Smartworks Real Estate Bangalore Coworking space smartworksoffice.com/careers/
    Snapwiz EdTech Bengaluru – snapwiz.com/careers/
    SplashLearn EdTech Gurgaon – linkedin.com/company/studyp ad/
    Spokesly SaaS USA, Bangalore – Hr.team@spokesly.com
    SportzVillage Sports and physical education services –
    Spotify –
    Springboard EdTech India, California Online courses
    Springworks Bangalore Reccruitment app abhash.kumar@springrole.com
    Square Yards Real Estate Abu Dhabi –
    SS&C Fintech –
    Stealth mode startup Consumer Tech Bangalore, bengaluru – linkedin.com/in/shikhar-gulukul
    Sterlite Power Energy India –
    Sterlite technology Consultation & Outsourcing –
    Styledotme SaaS New Delhi –
    Stylenook.in Consumer Tech Mumbai – shalini@stylenook.in, (linkedin.com/in/shalinilahiri/)
    Subex SaaS Bangalore – careers.subex.com
    sundayrest.com Consumer Tech Bangalore –
    Swiggy Consumer Tech Chennai, Bangalore, Hyderabad Food delivery app jobs.lever.co/swiggy
    Talview HR Tech India AI Powered Video Interview & Online Assessment Tool careers.talview.com/
    Taomish India SaaS India – hey@taomish.com
    Tech Bodhi EdTech Pune India – sites.google.com/view/techbodhi/jo bs-at-techbodhi
    Teradata SaaS Bangalore, Pune, Hyderabad – careers.teradata.com/jobs? keyword=India
    Tibco –
    Tide Fintech Hyderabad –
    Toyota Connected Automotive Chennai – toyotaconnected.co.in/careers
    TransCloud Labs Consultation & Outsourcing Chennai – wetranscloud.com/careers/
    TRANZO DIGITAL SERVICES SaaS Chennai, India – hello@tranzo.ai
    Travclan Travel Central Delhi – grow.travclan.com
    Traxcn SaaS India Startup Data angel.co/company/tracxn/jobs
    Trianz IT Hyderabad – linkedin.com/company/trianz/
    Trimble Worldwide –
    Truworth Wellness Healthcare Bengaluru – anish.gopal@truworth.com
    TSYS SaaS –
    Tunerlabs Consultation & Outsourcing Bangalore, India – tunerlabs.com
    Ubisoft Media Pune –
    Udaan.com Pan India B2b Ecommerce pulkit.gupta@udaan.com
    Unacademy EdTech Bangalore Online learning app angel.co/company/unacademy/jobs
    UpGrad EdTech Mumbai –
    Urban Company Consumer Tech India, UAE, Singapore, Australia – jobs.lever.co/urbanclap
    UrbanClap Consultation & Outsourcing Across Multiple Locations Home Services app Ayeshalal@urbanclap.com
    UrbanPiper SaaS Bangalore restaurant management app linkedin.com/company/urbanp iper/
    UST Global Consultation & Outsourcing India –
    Vahak Travel Bangalore – vahak.in/careers/
    Vendekin Technologies Retail Pune – hr@vendekin.com
    Viacom 18 Media –
    Vichara Technologies SaaS Gurgaon –
    Villgro Consumer Tech Bangalore or Chennai Incubator jenaan@villgro.org
    VMware IT – Career site
    Volvo group Automotive Bangalore –
    Vymo Sales solution
    Walmart Retail Global Retail brand
    WebEngage Fintech Mumbai, Bangalore B2C Marketing Automation tool webengage.com/current- openings/#currentjobopening
    Whatfix SaaS Bangalore, SanJose, Atlanta, SaaS based platform which provides in-app guidance and performance support whatfix101.recruiterbox.com/
    White Hat Jr EdTech Mumbai – salil@whitehatjr.com, rajiiv@whitehatjr.com
    wowJobs Consultation & Outsourcing India – wow.lc
    Xobin HR Tech Chennai Recruitment software
    xto10x Retail Mostly Bangalore – xto10x.com
    Yourclasses EdTech India Online Classes for SSC, and banking
    ZeMoSo Technologies SaaS Hyderabad –
    Zeotap Mumbai, Bangalore Data driven – Customer Intelligence SaaS product zeotap.com/careers
    Zeta SaaS India Payment app
    Zilingo Mumbai Clothing Marketplace Divyasaraf@gmail.com. Please mention Uber Eats India CV in the subject
    Zomato Food & Dining India Food delivery app
    Zynga Media Build games
    Truepush SaaS Tool for push notification on website hr@truepush.com, help@truepush.com
    DrinkPrime Consumer Product Water purifying systems for home angel.co/drinkprime
    Vested Finance Finacnce Provides loans Indeed and Angel list
    TCS Business Outsource Tata Consultation Services
    fincity Fintech Provides loans send cv to hr@fincity.com
    KuberBox.com Jewellery Design and sell Jewellery careers@kuberbox.com
    Fission Labs Cloud application Creates cloud based applications forms.gle/ekQMvZ9sNLU3jVBa8
    Dell international services Support Sefrvice Support serbice for Dell products jobs.dell.com
    AutoRABIT SaaS Automated realease management tool autorabit.com/careers/
    Whitehat Jr EdTech Coding classes for kids jaspreet@whitehatjr.com
    SMARTe Inc Marketing Data solution smarteinc.com/careers/
    Goodbox Food & Dining Order food and grocerry online careers@goodbox.in
    Cybrilla Technologies Cloud Tech Provide cloud based APIs cybrilla.com/careers.html
    Pro Digital Labs Pvt Ltd Workplace solution Modernize the workplace upendra@pro-digital.in
    Picxy.com Stock Images Provides stock images email: jitendra@picxy.com
    American Express Fintech One of the biggest financial bank jobs.americanexpress.com/india
    Zotalabs Private Limited Cloud Tech Creates cloud based applications zotalabs.com/#career
    Moolya Software Testing Pvt Ltd SaaS Software testing platform moolya.com
    Consenso Labs Blockchain Dedicated blockchain research lab angel.co/company/consensolabs/jobs
    Wholesome Jobs Recruitement rakesh@wholesomejobs.com
    Atom App Meditation app Please drop a mail on ‘ aaryaman.singh@theatom.app ‘
    Forus Electric Pvt Ltd Consumer Product Electric Products uttam@foruselectric.com
    Endeavor Careers Pvt Ltd EdTech Provide courses for Master’s education jobs@endeavorcareers.com
    Paytm Money Fintech Online Money waller gobig@paytmmoney.com
    NewsBytes Media Online news media channel shikha.kumari@newsbytesapp.com
    Instasafe Cyber Security Provides security as a service prashanth@instasafe.com
    Kaseya SaaS Provides IT management software kaseya.com/careers/
    Swaniti Initiative Consultation Provide consultation services ankaha.com/careers
    Accuster Technologies Pvt Ltd Outsourcing Provide different problem solutions accuster.com
    CutShort Hiring Platform Provides AI solution for hiring cutshort.io/company/cutshort
    NeenOpal Intelligent Solutions IT pavel.gupta@neenopal.com
    SocialPilot.co Marketing socialpilot.co/careers#current_opening
    Fampay Fintech join.fampay.in
    Passion Connect – Incubated by Blume Ventures passionconnect.co/im-a-job-seeker/
    I+B Growth Accountants Accounting prasad@iplusb.in
    Pirimid Fintech Fintech pirimidtech.com/careers/
    BlogVault Media
    Arcesium (DE Shaw) careers.arcesium.com
    Go GreenEOT info@gogreenbov.com
    CrackVerbal Edutech Pvt Ltd Edtech
    Enquero Global IT
    Openhouse Edtech angel.co/company/openhouse-3/jobs
    Evalve Digital Marketing akshay@evalvenow.com
    Mindcube Solutions careers@mindcubesolutions.com
    capgemini
    Recro.io App Development sana@recro.io
    Cerner
    Airflash avinash@airflash.co
    HCL IT
    Typito typito.freshteam.com/jobs
    Fission Labs
    MindTree IT opportunities.mindtree.com/

    Also Read:

    Luckily, many more companies have resumed their hiring operations during coronavirus pandemic.

  • An IIT Delhi Alumnus startup – AppDynamics aquired by Cisco for $3.7 Billion

    Jyoti Bansal, the former alumni of IIT Delhi, founded AppDynamics in 2010. In January 2017, Cisco acquired AppDynamics for the whopping amount of $3.7 Billion. Through this aquisition, they intend to create a combined portfolio for unprecedented application, business and infrastructure analytics. So here’s the journey of Founder & Chairman of AppDynamics – Jyoti Bansal in his own words.

    What a journey! 12 years ago today, in January of 2008, I was a young software engineer with a dream and determination to start my company. I spent my days making the rounds on Sandhill Road in Silicon Valley, trying to generate interest from venture capitalists. On nights and weekends, I sat on my couch in San Francisco and wrote code.

    In the nine years since, AppDynamics grew from that initial dream to a successful technology company that today is a strategic software vendor for the world’s largest enterprises.

    First and foremost, I want to sincerely thank all of the incredible AppDynamics employees — past and present — who were indispensable in getting us to where we are today. I am a firm believer that our successes in life are never individual journeys. I am honored and humbled to have worked with such talented and committed individuals. Your belief in our mission, your passion, your creativity and your hard work have made all of the difference. You are “AppDynamos,” indeed.

    In this journey of the last nine years, building the company as Founder & CEO for first eight years, and as Founder & Chairman for last one year, I learned a lot. However, one of the most important things I learned is that you have to have a big dream, a big goal, and a big vision; BUT, you have got to implement it “one milestone at a time.” There will be stumbles — but you get up and keep going until you reach that next milestone.

    AppDynamics Story from idea to $3.7 Billion

    The beginning called Appdynamics

    Every startup begins with a vision — a burning desire to solve some problem. In 2008, I was fully convinced that software would transform the world for the better and change everything we do. But I was equally convinced that if the whole world was going to run on software, someone had to make sure all of that software worked really well, all the time! I knew from my previous work experience that existing solutions weren’t cutting it. My burning desire to solve that problem became the genesis of AppDynamics.

    From a personal perspective, for as long as I can remember, I wanted to be an entrepreneur. I grew up in a small town in India, and on weekends I’d help my Dad with his small business. I loved it. My other passion was software, and so I went to college (IIT Delhi) to get my degree in Computer Science. As a software engineer, I’ve always felt like software was like “magic clay” and I could use that magic clay to sculpt solutions to so many different problems. I wanted to build companies that would leverage the power of software to make a difference in the world. I brought that dream to Silicon Valley as a 21-year-old fresh out of college and AppDynamics for me was the beginning of fulfilling that personal dream.

    Getting funded

    Once you have an idea and a vision, the first milestone for any startup is to secure funding. Only one in 25-30 software startups gets institutional venture funding, so as an engineer turned first-time entrepreneur, it was a bit of a challenge in the beginning. I pitched about 20 VCs and got many rejections. I quit my job, continuing to pitch VCs during the day, while coding during nights and weekends. After a few months, I had refined my story significantly and was able to get the company off the ground with $5.5M of Series A funding in April 2008.

    Also Read: Funded Indian Startups with Investors [June Updated]

    Building the Initial team at Appdynamics

    Suddenly I had $5.5M in the bank and one employee: me. I needed a team! For the founding team, you need some very special traits. You need people who are not only very talented in what they do, but who also love the uncertainty and pace of an early startup. The first call I made was to my good friend and one of the most creative and passionate engineers I knew — Bhaskar Sunkara. I was fortunate that Bhaskar agreed to come onboard as our first founding team member. Over time he became my close partner in leading and building our products at AppDynamics and today he leads our product organization as CTO and Head of Product.

    It took us another three to four months to assemble a full team of founding engineers, all with those special traits. It wasn’t easy, but by being patient and selective in our hiring, we were able to assemble a winning team.

    Finding product/market fit

    It’s one of the earliest and the hardest tests for any startup — finding the initial product/market fit (that is, a good market for the product you are planning to sell). Eight out of 10 startups fail at this stage.

    There were times at AppDynamics when we didn’t think we would make it. The economy was awful. It was 2009 — one of the worst times to raise any additional venture capital. I knew that if we launched our product and hired sales teams before we were 100℅ sure we had identified a strong product/market fit, we might run out of cash and fold.

    It took us 15 months and few key pivots to find our product/market fit and ship a good v1 product, a product we knew we could sell a lot. The key was talking to many potential customers, re-thinking our assumptions, iterating and redesigning until we got to that point. Our first paying customer was a company called Yap (now part of Amazon) in October 2009.

    The Launch- Appdynamics

    Soon, we had a handful of paying customers and a very healthy pipeline of interested prospects. It was time to take the next step — investing in sales and marketing. So the next major milestone was to launch the company out of stealth. We hired our first few marketing and sales employees and publicly launched AppDynamics in February 2010. The shop was open for business.

    We soon launched a free version of our product AppDynamics Lite. Because of our highly differentiated product, its ease-of-use and our large number of free trials, demand skyrocketed. Now we were in the “hyper-growth” phase and ready for the next step.

    Scaling Sales to a Competitive Advantage

    In 2011, I met Dev Ittycheria (now our Board member and CEO of MongoDB) for breakfast. He asked me to articulate the primary competitive advantages that were fueling our rapid growth. I listed out all the massive advantages we had in our product (the core architecture of our transaction tracing, the self-learning instrumentation, the ease-of-use, etc). He then encouraged me to think about what could be possible if we could build an enterprise sales force that was every bit of a competitive advantage as was our product.

    That inspired me to make that the next big company milestone. I resolved to learn everything I could about the art of enterprise software sales. We invested heavily in bringing some of the best enterprise software sales management into the company and over time built a highly skilled and methodical enterprise sales force. Meeting that milestone was key to our continued hyper growth for many years to come.

    Customer Success 2.0

    As we were rapidly scaling up sales to the world’s largest enterprises, I realized we needed to re-think the traditional customer support and delivery models that most enterprise software companies employed. Simple fact was, most large enterprises were unhappy with their software vendors, as illustrated by Net Promoter Scores (NPS) — a common measure of how satisfied your customers are — averaging around 20. (Contrast that with leading consumer tech companies like Amazon, Google and Apple, all of whom typically boast NPS scores of around 70!)

    At AppDynamics, we wanted our next milestone to set a new standard — build a customer support and delivery model, which we called Customer Success 2.0, that would delight enterprise customers in the same way leading consumer tech companies delight their customers. The key elements of that were about having a strong process to hold ourselves accountable for delivering the business value we promised during the sales cycle, and to directly align our teams’ incentives with the success of the customers — both things very different than traditional approaches.

    Establishing the culture for a long-lasting business at Appdynamics

    The next big milestone for us was to make sure we established a very strong cultural foundation, one that we could build on for years or even decades. Also, I realized that for this to be a long-term success, I had to personally own it and drive it. We defined our core cultural values in 2012 — relentless focus on customer success across the organization; open, data-driven and disruptive thinking; constant innovation and pushing the boundaries; collaboration and working together as one team; winning and consistently producing big results. I firmly believe that because our employees live these values on a daily basis, we are where we are today.

    From single product to a platform

    Our market for our first product, Java APM, was massive. And we had only captured a fraction of it. But I realized that to become a long-term strategic partner to the IT teams in large enterprises, we had to evolve from one product to a broad platform. We set expansion of our product to a broad platform — the application intelligence platform — as our next major company milestone.

    Most startups are challenged when trying to expand the product portfolio. Many times the core product teams find it tough to master the necessary adjacent technology areas. And often the sales teams find it harder to sell follow-on products.

    Early on, we stumbled. But once we adopted a “Startups within a Startup” model — bringing the same very small startup mindset to new products as we brought to our first product — we were successful.

    In a couple of years, we had multiple very strong products (APM for .NET/ PHP/ Python/ Node.js, Real User Monitoring for Mobile & Browser, Database Monitoring, Server Monitoring, Synthetic Monitoring, Application Analytics and others) as part of our comprehensive platform.

    Also Read: 20 Alternatives of Raising Funds from Investors

    Continued rapid growth

    As we established ourselves as a strategic platform for the enterprise, built the right cultural foundation in the company including a relentless focus on customer success, and instituted a world-class sales force, we continued to grow rapidly and meet many other milestones as part of that growth journey. That included triple-digit sales growth for many years in a row, multiple rounds of financing (and a “unicorn” status, for what it’s worth), and our global expansion.

    After eight intense years of running the company from the driver’s seat as Founder and CEO, about a year ago I handed over day-to-day operations of the company, and now I focus on helping with our vision and strategy.

    Today’s milestone, and the many milestones ahead

    All of the above led us to where we are today. My congratulations and sincere thank you to all of my journey mates in getting us here. However, the journey continues — and I couldn’t be more excited about the opportunity ahead as AppDynamics continues to achieve many more big milestones over the coming years, joined together on a bigger journey with Cisco.

    Disclosure: This is a curated column. The statements, opinions and data in these publications are solely those of the individual authors and contributors and not of StartupTalky or its editor(s). The article was originally published by the author here.

  • How Professional Headshots Can Support Your Business

    In the event that you are not an entertainer or model, headshots might be an idea that you are simply curious about and with regards to professions outside of the spotlight, they naturally appear to be pointless. Be that as it may, in the period of sites and online life the correct picture can either murmur or shout a thousand words straightforwardly to the ear of your clients.

    Now a days, everyone has a smartphone with a camera and everyone knows how to use camera in phone. But you and everyone including your clients know the difference between a smartphone snapshot and a professional headshot. If you want your company to stand out for its professionalism, start with professional shot photos of your team.

    “Don’t shoot what it looks like. Shoot what it feels like.”
    ~David Alan Harvey

    Your photos can be used in a wide variety of places so you have think how to present your photos. Photos are needed at many places like

    • Social media – not just your profile picture but cover images, adverts, and promos for lives.
    • Your video channel or podcast artwork
    • Press releases
    • Guest blogs
    • Your bio for speaking gigs
    • Lead magnets

    The correct picture is an image of you and additionally your representatives (in the event that you have any). It has been demonstrated that photos of individuals can expand site traffic, however can likewise build the quantity of site hits that convert into real deals. The web is a field that individuals dependably approach with an inborn feeling of doubt. This culture of doubt makes individuals more averse to exploit your merchandise and ventures as they always second estimate themselves and investigate their shoulders.  

    Jeremy Waite | Example of Corporate Headshot

    Accordingly, one approach to build your deals is to develop trust among you and your customers. This is actually what the business headshot does; it abuses the fundamental brain research of up close and personal collaboration encouraging reliability. By telling your potential clients what the individual on the opposite side of the PC screen seems as though you are successfully encouraging trust in the most essential and human way.

    Also Read: Tips to Looking Good in Business Headshots

    This relationship among countenances and deals isn’t just a showcasing legend yet rather a rule that has been put to the logical test and up to this point has passed.

    Why select an expert business photographer?

    Despite the fact that headshots can cultivate trust that does not mean it can’t likewise breed doubt. Stock pictures, unfocused casings, dim selfies or low quality photos would all be able to finish up neutralizing you. In this time of Photoshop and tricks, if your photograph looks scrappy it might emit a quality of wrongness, in this manner a photo that is expertly done can just finish up being a resource for your advertising and deals endeavors. Proficient picture takers may offer bundles like this one from Kelly Williams, an expert Business Photographer plano tx. The advantage of bundles like this are the quantity of nearby area alternatives that they offer, in light of the fact that frequently the foundation of your image can finish up being similarly as significant as your picture.

    Where you take your headshot can be as much a device to develop trust as your face. Taking your headshots at surely understood zones in the city/town your office dwells, can include a quality of authenticity for those acquainted with the region. Along these lines bundle arrangements like this one offered by the Business Photographer plano tx, are an incredible choice if your workplaces are situated around there.

    Headshots and photos are never again just a staple in the vocation of those on the stage or on the business end of a camera; they have advanced into a device that can be used in this time of screens to improve client experience and to sow the seeds of trust important to draw in and keep customers.

    Also Read: 10 LinkedIn Tips For New-Age Job Seekers

  • Want To Enhance Your Marketing Skills? Here Are 20 Books Every Marketer Should Read

    Marketing is not something that a person can learn overnight. It takes hard work and determination to be a good marketer. Around 30% of the marketers to enhance and improve their skills take advantage of books on the topic. In this article, we have shortlisted 20 books that a marketer should read in 2020.

    Books are a good way to learn the basics of marketing because marketers need to understand the origin and underlying theory of it as well as know about the new trends and channels. Books on the topic offer the opportunity to the marketer to learn about both. We have shortlisted some must-read marketing books, recommended for marketers young and old, experienced as well as a beginner.

    20 Books That Every Marketer Should Read

    1. Killing Marketing

    Two of the world’s top marketing experts- Joe Pulizzi and Robert Rose reveal the next level of breakthrough success which is transforming the marketing strategy into a standalone profit center. Playing off the perception that marketing is cost centered, the authors through this book suggests sending this discipline out to pasture and restructuring it.

    2. Integrated Marketing Communications

    This landmark book by Don E. Schultz, Stanley I. Tannenbaum,‎ and Robert F. Lauterborn reveals that strategies long used to deliver selling messages to the mass culture through a single medium are now obsolete – and shows marketers how to get back on track. It stresses the fact that how a company communicates is the key to its success.

    3. The Practice of Management

    A classic since its publication in 1954, The Practice of Management, by Peter.F. Drucker was the first book to look at management as a whole and being a manager as a separate responsibility. This book is readable, fundamental, and basic, and remains a must-read for students, aspiring managers, and seasoned professionals.

    4. The End of Competitive Advantage

    Chances are the strategies that worked well for you a few years ago, now no longer delivers the results you need. This book by Rita Gunther McGrath serves as a new guide for a new strategy, based on updated assumptions about how the world works with examples of how some of the world’s most successful companies use this method to compete and win today.

    Also Read: Best Sales and Marketing Books

    5. The Social Organism

    In The Social Organism, Oliver Luckett and Michael J.Casey offer a revolutionary theory: social networks-to an astonishing degree-mimic the rules and functions of biological life  “A must-read for business leaders and anyone who wants to understand all the implications of a social world.”-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney

    Some famous books for marketing
    Some famous books for marketing

    6. Permission Marketing

    Seth Godin is an author, entrepreneur, marketer, and public speaker. This book explains how businesses can market to a subscriber who gives their permission to market to or “opt-in” to receive offers and announcements from a brand. enables companies to build long term relationships with customers, create trust, and build brand awareness.

    7. Breakthrough Advertising

    Breakthrough Advertising by Eugene Schwartz is not a book just for marketing professionals and business owners, it’s a book for everyone in the business world. Breakthrough Advertising addresses universal business problems that people are still trying to solve today. It deals with questions like How to write a great headline, how to cut through the noise, and how to open up a whole new market.

    Also read: Best Marketing and Sales Tools

    8. Virtual Freedom

    Chris Ducker through his Virtual Freedom helps you to explore the options when it comes to hiring digital staff and outsourcing work.

    9. Epic Content Marketing

    Epic Content Marketing by Joe Pulizzi helps businesses and marketers develop strategies and use stories to leverage the widespread distribution of social networks, Google, and the mainstream press.

    10. Content Inc

    Content Inc by Joe Pulizzi explores a 6 step process that many business and entrepreneurs use to dominate the market without selling anything in the first instance

    11. Rich Dad, Poor Dad

    Robert Kiyosaki and Sharon Lechter’s book is for all marketers to learn how to handle their money to keep them coming. This book talks in detail about financial literacy, management, and investment.

    Graph showing the popularity of books in learning marketing.
    Graph showing the popularity of books in learning marketing.

    12. The One Minute Manager

    This book is co-written by Kenneth Blanchard and Spencer Johnson that speaks on the importance of goals, praises, and reprimands. It gives a glimpse of the office environment and imparts some valuable tips to improve productivity and ensure personal growth, etc.

    13. Made To Stick

    This book by Chip Heath and Dan Heath dissects some of the ideas which have rocked the world and attempt to decipher the reason for success.

    Also Read: A Complete B2B Marketing Strategy – B2B Lead Generation

    14. Steve Jobs: The Unauthorised Autobiography

    Steve Jobs has been an inspiration and a role model for many marketers. This book talks about his journey, the struggles, and his quest for triumph. It begins with his childhood to the days of Mac.

    15. Brand Identity Breakthrough

    With a decade of experience studying businesses across the world, Gregory.V. Diehl has talked about the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, one will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

    16. The 22 immutable laws of marketing

    This book by Al Ries and Jack Trout breaks down the rules of marketing down into digestible chunks of wisdom.

    Also Read: Make Money Online With The Best Affiliate Marketing Companies In India

    17. Thinking, Fast and Slow

    This book by Daniel Kahneman talks about our minds-tripped up by error and prejudice (even when we are being logical) and gives you practical techniques for slower, smarter thinking.

    18. The Artist’s Way

    This book by Julia Cameron links creativity to spirituality by showing how to connect with the creative energies of the universe. The Artist’s Way guides you through the process of recovering your creative self.

    19. The Art of Client Service

    This book by Robert Solomon is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or confirm what they already know, and for anyone in the middle of the journey to improve at what they do

    20. The 1-Page Marketing Plan

    This book by Allan Dib is the easiest and fastest way to create a marketing plan that will propel your business growth. With it, you will be able to map out your own sophisticated marketing plan and go from zero to marketing hero whether you’re starting new or are an experienced entrepreneur.

    Conclusion

    “If you don’t build your dream, someone else will hire you to help them build theirs”- Dhirubhai Ambani.

    Marketing is an industry that is constantly growing and evolving. It has a broad spectrum of discipline and to be a good marketer one needs to be constantly educated about the new trends prevailing in the society. To gain knowledge on a regular basis, books are the best way. I hope you find this article with 20 must-read books for a marketer useful and informative.

  • Government must Focus on Favorable Ecosystem in COVID-19 Crisis: Manu Rekhi

    The coronavirus pandemic has affected economy not only in India but all over the world. COVID-19 has already resulted into lay-offs which led to increasing unemployment. IMF predicts that India’s economy will contract by 4.5% in FY21. However to accommodate the growing need of jobs, the Government needs to implement good and fair policies. Thus, Manu Rekhi, Director at Inventus Capital Partners, speaks on why the Indian government needs to create a business-friendly ecosystem and what entrepreneurs need to focus on.

    Manu Rekhi of Inventus Capital Partners believes that the government should not finance startups or venture capitalists. Instead, it should focus on providing an ecosystem favorable for the startups by carrying out effective policies and practices. India needs to create jobs for 12 million graduates entering the workforce every year. Startups absorb nearly 57% of fresh graduates in the country.

    Also Read: How Different Sectors will Resume their Operations after Lockdown?

    Lobbying by big firms and Brain Drain

    Acknowledging the startup initiative and commenting in the greater influence held by the big companies, Manu Rekhi said,

    When the startup policy was being drafted, Startup Bridge India along with a consortium of organisations (TiE, Nasscom, FICCI, iSpirit and more) made 129 recommendations to make it easier for startups to grow in India, but only 10 percent of the recommendations were accepted. The policy has not created a level playing field for small companies and investors. There is too much lobbying by large firms who have a vested interest to limit competition.
    If this is the case, there will be a continued brain drain from India and startups will eventually move to places of efficiency. This is why we see a continued increase in company registrations in Singapore and Delaware from Indian startup founders. Patchwork like POEM just convince startups to pack up their bags and move to the west. It’s not unpatriotic to leave India, rather it is unpatriotic to not strive towards having the best environment for startups and encourage healthy competition in India.

    Unnecessary business regulations and taxes need to be done away with to let the startups breathe and survive.

    Calling out on the hostile business ecosystem, Manu Rekhi asserted

    The other important thing is that if a country is not business-friendly, startups have to change their origin of operations. You have to be ready to move to a market that supports your business ideas. Any country keen to create a great startup ecosystem should make it friendly to smaller businesses.

    Startups during their initial phase are vulnerable. Hence, government policies in India should provide a similar playing field. Burdensome and ineffective policies can lead startups to die a premature death.

    Earlier, Deep Kalra, chairman and CEO of MakeMyTrip, had warned about the global rivals taking over the Indian startup system. Home-grown companies are struggling to achieve share in the domestic market. Large foreign companies after merging with the local company create a stressful environment for the other potential local players.

    Also Read: These Companies are Laying Off due to COVID-19 Crisis

    Policies should be implemented to accommodate the capital requirement by small firms from foreign conglomerates but market security provisions should be rendered to make the local players competent enough to take on big firms. This can only be achieved by the putting place effective startup orientated regulations, thus promoting growth and enhancing the startup space in the country.

  • The Narrative of Better Business with StoryBrand

    Since the dawn of humankind stories have existed as a way to bring people together, provide entertainment, spread the news and remember historical events, and although we may have moved along from cave paintings to more sophisticated mediums – the yearning and enjoyment of good stories haven’t changed. What has changed is the accessibility we have to them and therefore the need for a story to be compelling enough to keep our attention amongst unlimited alternatives.

    The importance of this is no different whether it’s a piece of art, movies, novels or business and the new breed of successful business minds understand the power of an engaging story, using a seven-step method called StoryBrand, to engage with the right audience, deliver a clear message and win business.

    StoryBrand certified guide is a select group of specialists who are using the StoryBrand method, with giants such as Procter & Gamble, Berkshire Hathaway and even the White House under the Obama administration. StoryBrand certified guide guides for a business to help that business clarify their marketing using the StoryBrand framework. A StoryBrand guide can help your business in the following ways:

    • BrandScripts: seven-part framework from StoryBrand which clarify your brand message
    • It will help you guide potential customers to success
    • It will help you leverage story to drive customer engagement

    StoryBrand CEO, Donald Miller, says, “The SB Seven framework amounts to the seven things that happen in almost every single story.”
    “Almost every good story has a character with a problem that meets a guide who gives them a plan and calls them to action that either ends in success or failure.”

    Also Read: Top 15 Tips for Marketing Startup in 2020

    In a business context, StoryBrand certified guide expand on that with their clients along the following lines:

    Character

    The character is the customer, and a company needs to have a strict focus on exactly who they wish to help. The customer must become the hero.

    Problem

    It’s challenging to think of a good story where a character doesn’t encounter a difficulty or problem which they need to solve. The key to overcoming the problem that the customer is facing is, first, to be fully aware and honest about the specifics of it.

    Guide

    The old saying that “there’s no substitute for experience” rings more accurate than ever when a customer experiences a problem for the first time. Being walked safely through the same obstacle by a wise and trusted mentor is invaluable.

    Plan

    As with any critical or momentous decision, having all parties committed and trusting of the plan is vital. The problem has to be crystal clear to develop a strategy that everybody agrees on.

    Action

    There’s no use having the most spectacular plan in the world if it’s not going to be executed. Customers need to be free from confusion and uncertainty and comfortable to take action.

    Avoid Failure

    Many stories have a sad ending, but in some instances, particularly in business, only a happy ending will do. Customers should know that taking no action is a decision that may ruin the end of their story.

    Success

    The happy ending inspires confidence in others to follow a similar path, and for those that are successful – to continue using what is working.

    For a business to reach its full potential, it should make the customer the hero and remove any confusion from the hero’s decision-making process. Creating a strong narrative that resonates with customers in today’s competitive market separates the elite from the obsolete.  

    Read Also: Top 10 Best Marketing Strategies for Your Product Launch

  • 5 Reasons Why You Need a Multichannel Digital Marketing Expert

    Managing a small business is tough. You need to make sure your business stays afloat. However, to do this, you have to make a personal investment in marketing your business to reach to the target audience. If you are thinking of one channel of social media marketing, chances are you will not survive in the industry. You need to consult multichannel digital marketing professionals to assist you. Multichannel marketing is the practice of using various online and offline marketing communications channels to reach customers. Examples of communications channels are websites, physical stores, catalogs, e-mail marketing, TV, video marketing, text messaging, blogging, content marketing, direct mail, social media etc.

    Also Read: What are different channels to advertise a start-up digitally?

    Why do you need Multichannel Digital Marketing?

    • People can access websites on mobile phone so you need to give positive user experience to users who opens your website on mobile phone. If you are not using mobile ads then you may loose a huge part of market.
    • Reviews, links and social shares get you in front of more people. Through organic shares of your brand, people see others engaging with your brand. So it always profits you.
    • Youngsters are using multiple devices so, they are living multichannel lifestyle and if you are not there on multiple devices then you will have less traffic on your website, so less revenue.

    Also Read: Online Marketing Tools Which You Can’t Live Without

    You may think it’s too expensive or not necessary, but below we highlight why you should hire a multichannel digital marketer.

    Know how to structure and strategies your online presence

    Brand imaging is no small thing. Hiring professionals puts you at a better position to strategize your brand or business in different social media platforms with ease. They make sure that your website isn’t poorly positioned, thus being penalized by Google. They personalize your brand according to the image of the company that you have so that it doesn’t appear as a copycat of another company.

    Use tools and resources correctly

    Hiring a digital marketing professional is useful especially when it comes to using tools such as search console and analytics, among others. They help you know how to use these tools and managing the ROI of digital marketing. It leads to you saving time and money as well as it provides your business with the benefits you long for.

    Experience

    Having an expert in digital marketing make sure you get the professional expertise and experience in running your day-to-day business activities. Experts such as Gravitec offer innovative web push technology throughout the world. You get high quality messaging services and online presence that will allow you to reach to as many clients as possible.

    Customized strategy  

    As a business owner, you might have a lot on your plate. Running a successful business requires you to take care of the inventory, employees, think of the cost of expanding or renovating a torn-down building. Thinking of this might leave no room to consider the effective means of marketing. Why not hire a professional digital marketer to focus on marketing as you worry about other stuff?

    A professional marketer will give you proper social networks, positioning, and creation of a working website. They will do all the maintenance needed to make sure your website is continually working. It’s vital that you get the word out there, that your business exists and what it offers.

    Stay up to date

    The social media dynamics keep changing. Your marketing and advertising techniques need to stay relevant and fresh to lure the target client base. Hiring a digital marketing expert will make sure you get current marketing services that relate to what people are experiencing. They provide your business with an ideal perspective in marketing currently.  

    Also Read: Top 10 Best Marketing Strategies for Your Product Launch

    Conclusion

    Marketing is a significant segment that’s taken seriously by the world’s top brands and businesses. Multichannel digital marketer understand the level of competition as well as need to remain relevant. As a small upcoming business venture, you need to follow suit. The Marketing campaign is very crucial if you intend to sustain your business. Why not hire an expert and see it work wonders for you!

  • Top Startups Working On Sustainability And Renewable Resources

    The world is degrading with the increasing amount of pollution and environmental concerns. It has become a need of the time to have sustainable energy onboard and use it, replacing the non-renewable resources, which will reduce the environmental crises on the earth. The people are now aware of the fact that how much the earth is in danger and hence, have started working for the cause to save the earth. Some entrepreneurs have started their startups by using sustainability and making an approach to saving the world.

    Here are the startups which are using sustainability in their startups to generate awareness and support the earth. So, let us see the complete details on the topic- Top Startups Working On Sustainability And Renewable Resources.

    Impossible Foods and Inc.
    Elevate Structure
    Mowgreen.us
    Freight Farms
    Ecovative Design
    Nootrees
    Field Factors
    Swedish Algae Factory
    Desolenator

    Sustainable And Renewable Resources

    1. Impossible Foods and Inc.

    It is a startup offering sustainable vegetarian produce and develops plant-based substitutes for meat-based products. It was founded in 2011 in Redwood city of California in the USA and serves customers who are conscious of climate change and its impacts on the mother earth, across the USA. It runs with a motto that they want to give people a taste and nutritional benefits of meat, without the negative impact on health and the environment associated with the livestock products. It researches the animal products at the molecular level, then selects specific proteins and nutrients from plants to recreate the experience and nutrients from plants and then, recreate the experience and nutrition of specific meat products.

    2. Elevate Structure

    It is a Hawaii -based company, which believes in developing profitable real estate by building eco-friendly structures. It was started by a group of residential engineers in 2012. The portable spaces are elevated above the ground, making six to twenty times more usable spaces while minimizing the footprint on the ground. It also gives the customers flexibility to expand or to relocate their green homes, which are then constructed, to reduce the time and costs, using a streamlined turn-key process.

    Also Read: 10 Real Estate Business Ideas for India

    3. Mowgreen.us

    It is a quiet,gas-free lawn care startup. Based on Connecticut, USA, it is launched by a local team of advocates for alternative energy and environmental awareness. It is a grassroots green-oriented business.

    The company replaces gas mowers with push mowers, with innovative proprietary”Reel2Reel” design. It allows the households to save the environment from 10,000 auto miles or more than that, per year. It offers an array of products ad services for lawn mowing to aeration, clean-up, and soil optimization.

    4. Freight Farms

    It is a Boston-based, which was launched in 2010 by Brad McNamara and Jon Friedman  The company is known for developing shipping containers that can be turned into self-contained farms.  It enables the customers to grow fresh products using technologies like LEDs and hydroponics in any environment 365 days a year. It is installed by far 200 farms around the world, on behalf of individuals, entrepreneurs, educational and corporate campuses and soil farmers. The Freight Farms are capable of growing lettuces, leafy greens, herbs, brassicas, root vegetables, edible flowers, and more than 300 varieties of crops, regardless of any exterior climate.

    5. Ecovative Design

    A New-York based Vegan company provides sustainable alternatives to plastics and polystyrene foams for packaging,building materials, and other applications. It was founded in 2007 by Gavin Mclntyre and Eber Bayer as a university project. The materials are created by using mushroom materials, which is a class of renewable biomaterials grown from fungal mycelium and low-value,non-food agriculture materials using a patented process, exclusively designed by Ecovative design. As the packaging from mushroom, it is easy to degradation of the package is quite easy. It also offers a ‘GROW-IT-YOURSELF” kit, which allows people to create mushroom materials themselves.

    6. Nootrees

    There is not a single doubt that tissue papers are a necessity, and daily thousands of rolls of newspapers are being used. The traditionally used newspapers are made from trees pulp,  which leads to the cut down of millions of trees across the globe leading to cause deforestation. To reduce the number of trees, cutting down for the production of tissue paper, is NOOTREES. It uses the bamboo, as their raw materials for collecting the pulp, as it grows way faster than the trees, to create their line of toilet tissues and other products. Bamboo also is biodegradable, making these tissues, wipes easier to degrade.

    7. Field Factors

    It is a clean startup, based on the Netherlands, was launched in 2016 by founder Karina Pena. It is a company that operates with the vision to restore the natural water cycle. It also was the finalist of the competition and received 1OOK EUROS. It deals with rainwater management in urban areas like public space, sports facilities, and real estate. It has developed the first generation modular system, Bluebloq, which purifies rainwater for reuse instead of flushing the same via the sewer. It is considered as one of the best solutions for cities that have high rates of rainfall and needs some extra water during dry seasons.

    Also Read: World’s billionaires to invest $1 Billion into Startups tackling Climate Change

    8. Swedish Algae Factory

    It was founded in 2014 and the company is known for using traits of diatom(single-celled algae) in the industry. The company cultivates its algae-based on a circular economic mindset whereas nitrogen, carbon dioxide, and phosphorus emissions are transformed into valuable products.  It received the title of Postcard Lottery Green Challenge 2019 and a grand prize of 500K EUROS . These diatom shells are capable to thrive in low light and the company is using these diatom shells in eco-friendly sunscreen, organic absorbents for skincare, fertilizers and also water treatment, as the algae removed the nitrogen and phosphorus from the wastewater of fish farms.

    9. Desolenator

    An organic startup, it was founded in 2014 by founders Alexie Levene and William Janssen. It develops technology products that use two resources, which are available in abundant in nature, to produce high-quality freshwater, which has scarcity in the world. Desolenator is the most cost-effective and sustainable solution in areas of complex water types, high solar irradiation and high -the cost of water provisioning and aims the philosophy of providing clean water to all and especially the ones who don’t have the access to clean water.

  • How to Create an Online Small Business with Six Easy Steps

    A successful online business does not grow overnight. You see, it takes months and years of dedication and commitment to transform into your ultimate dream. Starting a small business online begins with a simple idea, and when you pursue that idea and make it a reality – a business is finally born.

    Beginning a small business is a remarkable but rewarding endeavor. Part of starting up an online business is doing stuff in a way, which makes the most sense to you, but a bit of support could help too.

    In this post, we are going to provide you the steps for starting your small business online and integrate them as required.

    1. Determine your strengths and weaknesses

    Each small business owner has specific experience, knowledge, abilities, and skills that offer them an edge in creating a business and begin running it. Nonetheless, no small business owner is so experienced that they could be a professional in all processes associated with creating a new company.

    You need to wear different hats, particularly during the earliest stages of your business. However, you don’t need to put a lot of burden on yourself for too long. Establish a strong understanding of your weaknesses and skills, so you understand where to concentrate your attention.

    For instance, if you are planning to create a print-on-demand service, make sure you learn the benefits of print on demand services first. Do not be afraid of learning how to handle new workloads and responsibilities.

    2. Begin with a business plan and grow it as required

    Creating a business plan is one of the most vital things you should do as an entrepreneur. You must create this document to steer future work and hold yourself in charge. Nonetheless, it’s also critical that you don’t go too in-depth throughout the initial phases of creating your concept.

    A shorter plan of at least one-page or 500 words is enough to offer you a sense of direction without answering questions that won’t have answers provided until later on in the process. Concentrate on your products and services, target customers and market, basic costs and prices, as well as the work required to convert your concept into reality.

    3. Concentrate on something you’re passionate about

    Having a passion for something does not indicate it is your all-time favorite activity or type of business. It does suggest you won’t grow tired of running that sort of business efficiently. You can utilize some mix of existing skills or knowledge associated with parts or all the operations to your advantage.

    Seeking an existing need and targeting it is a crucial element of beginning a successful small business online. Coupling that need with something that thrills encourages and interests you could result in massive development and returns.

    4. Style your writing to sell

    There are moments when businesses go over the top with their sales. They don’t realize that it seeps through their content and understands something is up. As an alternative, provide useful and informative content in the language of your target audience.

    Interact with your audience to discover their needs and provide a solution to that need. You must be motivated by quality and quantity.

    5. Understand how your website flows

    Evaluating the dialogue of your website is the most crucial factor in the survival of your company. Some online businesses started their traffic numbers right, but the conversion levels were not eventuating.

    Revisiting your site now and then will enable you to identify the aspects that need updating. Make sure you concentrate your efforts on design and layout and ensure they helped the site visitor to know what to do.

    6. Understand your existing market and target customers

    It is possible to create a great business idea and deploy it in the wrong area. Hence, learn the area in which you wish to begin your small business and your target audience. Take note that a concept, which could work in a significant population area might not receive the quantity of traffic it needs in an area with fewer residents.

    Evaluating the market for your items, looking for the presence of possible competitors, and performing an assessment of how your business will do could move your concept in the right direction.

    If business success is accomplished overnight, the planet would be filled with millionaires. Beginning a small business online is not an overnight journey. It takes a lot of effort and time to create. In time, you’ll see the income rise.