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  • Reliance launches its own video conference platform JioMeet to compete with Zoom, Google Meet

    After launching JioMart, Mukesh Ambani’s Reliance Jio has launched JioMeet video conferencing app with unlimited free calling on July 2. JioMeet  is available across Android, iOS, Windows, macOS and web. Jiomeet plans to compete Zoom, Microsoft Teams, and Google Meet during the Coronavirus outbreak. On April 30, Jio parent Reliance Industries Limited (RIL) had revealed its plans to launch the JioMeet platform while announcing its quarterly earnings for the fourth quarter.

    As people are forced to change ways of working due to the COVID-19 crisis, video calling has emerged as a necessary tool for businesses to function. Hence, platforms like Zoom, Microsoft Teams and Google Meet have become increasingly popular. Now, to compete with these apps, Reliance Jio has decided to enter the market with its own video conferencing app JioMeet.

    However, Jio Meet won’t be a regular video calling platform as the company also plans to integrate its Health platform with it. It will allow users to consult with doctors online and much more. Interestingly, Jio already had an app on Google Play Store listed as JioHH Doctor that allows doctors to offer their services online So this app could possibly be integrated with JioMeet.

    In its Q4 fiscal results, Reliance mentioned that it is launching a video calling platform for India. Senior VP at Reliance Jio Infocomm, Pankaj Pawar, said,
    “Jio Meet is a platform which has many unique options- it actually has an ability to work on any device, any operating system, and it has an ability to do a complete collaboration. And effectively, this collaboration does not limit to a typical video conferencing app.”

    A report states that the Jio Meet app works across different platforms and is available on Android, iOS, macOS, Microsoft Windows and also as a third party plugin for Microsoft’s Outlook email service for enterprise customers. Moreover, the service will be available on browsers(web). It will have a dedicated website that will allow users to join a meeting, irrespective of the platform they are using.

    JioMeet Features

    The company has said that it is ensuring that the service is easy to use and doesn’t come with a lot of complexities. It is also being said that the final version of the app will have health features along with integration with education services like virtual classrooms for students and more.

    The website for JioMeet is listed on Google Search. Users can visit it by going to https://jiomeet.com/. However, it isn’t live yet and you will be greeted by the message saying “India’s own most secure video conferencing solution coming soon.” The website will come into operations soon as Jio has been released officially.

    JioMeet offers features like Zoom and Google Meet. It allows the host control options and to record logs of audio and video calls. JioMeet will also offer HD audio and video quality during the video conference across all devices, similar to Zoom. JioMeet allows unlimited meetings per day. The meetings can be scheduled in advance and details shared with invitees. Unlike Zoom, JioMeet users can expand any participant’s video or shared screen video by a double tap.

    JioMeet offers easy sign up option with either mobile number or e-mail ID. It allows users to host instant meetings while Zoom allows sign up only with e-mail ID. In JioMeet, each meeting is password protected. The host can also enable ‘Waiting Room’ to ensure no participant joins without permission. It also allows for the creation of groups and single-click calling or chatting.

    With JioMeet, users can initiate a video conferencing with their friends, family or colleagues at work. The service supports HD audio and video call quality with up to 100 participants in a group. In one of the screenshots on Play Store, the number of users is more than 200 which indicates the possibility of the increase in limit.

    Moreover, JioMeet also lets you adjust video call quality according to the network zone thus ensuring zero lag. JioMeet also might have many features like locking the meeting. It might also let users share the screen. It lets host control who can join the meeting alomg with control to remove the unwanted attendees if required.

    Apart from all these features, Jio plans to offer healthcare and education services along with video conferencing. Jio’s eHealth platform integrated with the Meets app will allow users to consult doctors virtually. The eEducation platform will create virtual classroom for students and teachers, record sessions and notes, assign and submit homework.


    Also Read: Mukesh Ambani Is All Set To Revolutionize The E-Commerce Industry with JioMart


    How can users use Jio Meet?

    The Reliance Industries stated,
    “Jio Meet is a platform which has many uniqueness- it actually has an ability to work on any device, any operating system, and it has an ability to do a complete collaboration. , this collaboration does not limit to a typical video conferencing app.”

    As the JioMeet app has been officially released here’s how to use Jio Meet once it goes live.

    • Download Jio Meet from Google Play Store or Apple App Store
    • Open the app and it will display a login page that asks email or mobile no. for access. This will be same for all users including the enterprise users.
    • Users can Sign-in with OTP on the bottom right corner, just below the login button.
    • Enter your mobile number to get a verification code and enter the OTP to log in.
    • Once logged in, you can make audio and video calls and can even initiate a group video call by adding you Jio Meet contacts to a group.
    Jio Meet Conference
    Jio Meet will be releasing across many Platforms

    JioMeet Vs Zoom Differnce

    Basic free plan

    The main JioMeet VS Zoom difference is that JioMeet app currently allows 100 participants in on a group video call which can last up to 24 hours with no restrictions whereas Zoom imposes a 40-minute time limit on group meetings of three or more people up to 100. After 40 minutes a new and fresh meeting has to be started. Other features include ‘Safe Driving Mode’ while driving, multi-device login support for up to five devices and seamless switching from one device to other while on call.

    User Experience

    The user experience of both JioMeet & Zoom app is quite similar. JioMeet is available across all platforms such as Androids, iOS, Windows, macOS and etc. JioMeet download can be done from the app store. Users can download JioMeet from its official website as well.

    JioMeet users can schedule meetings in advance, create password-protect meetings and create waiting room as well. However, the video quality has been limited to 720p so far. But users can also use third-party camera apps for better video quality. Zoom also provides this feature.

    There are three paid plans for Zoom users – for small teams, another for small and medium-sized enterprises and lastly for large enterprises. The plans start at ₹1,120 per month, that allows 9 participants per host. For larger enterprises, Zoom allows up to 1,000 participants in one meeting. On the other hand, JioMeet app has not announced its paid plans as of yet. Hence, it is still unclear as to how JioMeet app will accommodate large enterprises. So JioMeet is likely to announce paid plans to accommodate more than 100 users.

    Encryption

    Encryption has a vital role in video conferencing apps. Zoom had to face backlash from users due to concerns regarding privacy and security. But Reliance Jio has claimed that all meetings hosted through JioMeet app are encrypted. Yet the company has not provided any further details of its End-to-End (E2E) encryption. To ensure the more security and privacy, Zoom has started offering E2E encryption to both its paid as well as free users.


    Everything you need to know about JioMeet
    Jio has finally launched its video conferencing app JioMeet to take on the likesof rivals Zoom and Googlemeet. Jiomeet is available across all platformsAndroid, iOS, Windows, mac OS and web. The video conferencing app supports callconferencing up to 100 people and meeting can go up to 24 hours. A…


    Meanwhile, Jio said that it is looking at the opportunity from a different perspective to offer consumers with a range of use-cases taking security and simplicity into account. So, we can expect that Jio Meet will go live within next one or two weeks.

  • Uber: Mumbai Office Shuts Down, Services For Riders Will Be Unaffected

    Uber has taken a decision to permanently close it’s Mumbai office as a part of the ride-hailing company’s decision to close around 45 branches of Uber globally. However, employees will work from home until December.

    Uber Not Coming Up With A Proper Statement

    services being continued from home
    Uber Mumbai Office shuts down

    When people tried to contact the spokesperson of Uber he stated, “Uber continues to provide a high level of service to all its riders in Mumbai”.

    Gurugram consists of one branch of Uber which is a big one and Uber is also having its technology centers in cities like Bengaluru and Hyderabad. It also consists of small support offices in many cities in India.


    OLA Cabs forays into United Kingdom after Australia & New Zealand
    Indian cab-hailing app OLA [/startup-story-ola/] launched its services in theisland nation of Europe in 2018. Indian startups [/tag/indian-startups/] aresetting the stage for global expansion. Indian ride-hailing app Ola has launchedoperations in London. Ola has more than 25,000 registered driver…


    Arch Rival Ola Also Facing the Same Type Of Crisis

    Uber’s arch-rival Ola has also fired around 1400 employees in May due to the same pandemic situation. Ride-hailing Competitor Ola CEO Bhavish Aggarwal also stated that companies condition is “very unclear and uncertain.”

    Adding to it Aggarwal said, “It is going to take a long time for people to go out and about like before. With more companies preferring to have a large number of employees work from home, air travel limited to essential trips and vacations being put off for better times, the impact of this crisis is definitely going to be long-drawn for us.”

    Fired Around 25% of Employees Globally

    In May Dara Khosrowshai, CEO Uber wrote to all the Uber employees that they are taking a decision to shut down around 45 Uber branches globally. This step has been taken due to the coronavirus pandemic.

    Uber also fired around 3700 employees in may which constituted around 25% of the workforce of the company.

    “We have made the incredibly difficult decision to reduce our workforce by around 3,000 people, and to reduce investments in several non-core projects, “said the Uber CEO in May hinting the outcomes.

    Till now around 6000 employees of Uber has been fired since the start of the pandemic which is creating a difficult situation for the company.


    Uber Success Story – How This Ride Hailing Company Came into Being
    In the 21st century, every tick-tock of clock counts and in such a scenario eventhe idea of waiting in queues for buses or autos does not seem good. UberTechnologies, Inc., came up with an idea to make every tick-tock count andenhance the traveling experience. Uber hails from The States and hasr…


    India Consisting Around 8% Of Total Global Employees

    India consists of around 8% of the total global employees of Uber. Also, Uber gave a statement that they will be laying off around 600 employees in the departments such as customer and driver support, business development, legal, finance, policy, and marketing verticals.

    “We began 2020 on an accelerated path to total company profitability. Then the coronavirus hit us with once-in-a-generation public health and economic crisis,” Khosrowshahi said in May.

    Uber Eats Can Be A Silver Lining

    Not much enough to compensate the loss
    Uber eats can be a silver lining

    “If there is one silver lining regarding this crisis, it is that Eats has become an even more important resource for people at home and for restaurants,” he said hoping a better future for Uber Eats. “We no longer need to look far for the next enormous growth opportunity, we are sitting right on top of one.”

    Although he has said that the profit they hope to gain from Uber eats would not help in the loss they are facing due to their cabs services. He has also warned that the profit can not be earned overnight.

    Uber globally also faced a huge loss of around $2.9 billion in the first quarter of 2020. In 2019 they were having a growth rate of around 14% from $3.1 billion to around $3.54 billion.

  • Learn How To Make More Money With Business Model of YouTube

    YouTube is basically a website on which people can watch and upload videos.  But that is an understanding.  You Tuber offers only this much to its users.  YouTube has many features in streaming its videos.  The website has a search bar through which you can access relevant videos among the billions available.  This makes it so easy for users to find exactly what they are looking for.  You can optimize your search using keywords.   Users can enter captions for their videos which allow them to become more relevant to searches.  Apart from this, users can also live stream.    YouTube also has a community feature that allows a channel to host a community tab.  On it, it can post videos, pictures and GIF for viewers.  

    YouTube logo

    YouTube Red

    It is a premium feature that YouTube have.  It is like a subscription service that gives the user access to many otherwise accessible features.  These include streaming video without advertising, content that is not normally accessible, and playback feature on offline and background mobile devices.  You also have access to all services of Google play music

    YouTube TV

    In 2017, on 28 February, YouTube announced the launch of another service called YouTube TV.  It is a live TV service with over 40 channels.  However, this service is only available in selected US cities.  It comes with a fee of $ 35 per month.  It provides unlimited cloud DVR storage.  It can record your favorite shows simultaneously.  It is available on your phone, TV and computer.

    How Does YouTube Earn Revenue ?

    YouTube, as we saw in the first paragraph, is a video sharing website.  Its products are its users.  This is right.  What YouTube is essentially selling is its users for various advertisers.  They also have other sources of revenue.

    YouTube revenue model

    Most videos on YouTube are completely free for users to watch, and it is for this reason that they get such a large number of visitors every day: over thirty million.  The simple fact is that they get many people visiting their website on a daily basis, a large crowd of advertisers attracts them.

    •  One method is through sponsored videos.  The advertiser pays YouTube according to the views received after the advertisement is selected.  The sponsored video is first displayed at the top of all videos and its address is based on the specific keywords that will be searched.  
    • The second method through which it makes money through advertising is by embedded video.  The advertisement that is run at the beginning of the video is embedded video.  Here too, you get your salary based on watching YouTube.
    • The third method is advertisements displayed on the homepage of the website.  On opening the homepage of the website, there are some blocks of advertisements which are shown along the sides.
    • These are also advertising schemes that YouTube offers to its customers.  Here, advertising earns revenue through a mix of clicks and views

    YouTube Premium Service

    YouTube also earns through its premium services, such as YouTube Red and YouTube TV.  The reason for this is the constant battle between ad pushers and ad blockers, and hence they have to depend on such services by charging a monthly fee.  YouTube has also started a program that will pay channels on YouTube and charge subscribers monthly to gain access

    YouTube Customer Segment:

    • People who use YouTube and derive value from it.
    • People who use the Internet extensively.
    • People who like to watch videos and actively subscribe to them.
    • Advertisers who want to connect with people using the Internet.
    • Developers who want to get their products and design there for people to see.

    How To Become a Social Media Manager? | Social Media Management
    Social Media is amongst most the powerful platforms available across the globetoday. Platforms like Facebook and Twitter are capable of influencingpresidential elections. Moreover, such platforms are now providing employmentopportunities to hundreds of thousands of people in different countries. …


    YouTube Value Proposition:

    What is it that YouTube offers to its users ?

    • Gives its users access to more than one billion videos.
    • Works as a platform for creators of original content so that their goods can get out of there and be seen by billions of people.
    • Even this makes their content inspiring to the audience and is very well known.
    • It is free and at no charge except for all premium features.
    • It has a separate section for gaming and has the facility to watch the games live.
    • Now also offers live streaming of videos.
    • One of the best websites for advertisers who advertise.

    YouTube Channel:

    What YouTube uses to reach its customers ?

    • Basic home website that can be accessed via the Internet.
    • Through embedded videos on other websites.
    • Television because of YouTube TV.
    • Mobile phones can also be used to visit websites.
    • Its own app on various markets.
    • By hosting a live event.
    SWOT Analysis Of YouTube

    YouTube  Maintain A Relationship With Its Customers By Following Ways:

    • The website itself is made up of users’ content.
    • This gives the platform a very personal feel for it.
    • The website is very user friendly.
    • YouTube’s branches are spread everywhere across the Internet.
    • It gives the website and its users a kind of community experience.
    • Users can rate and like or dislike videos.  This allows them to feel like a part of the community.
    • Users can create playlists and also add videos to subsequent lists and favorites.
    • The website can be accessed from anywhere and anytime with only basic Internet and video requirements.
    • The fan bases that are made are very large and pay great attention to the channel or the so-called ‘You Tuber’.

    Get Noticed On LinkedIn Through 10 Easy Steps
    LinkedIn has been a great platform for offering jobs to millions of peoplearound the world and has a great user base globally. Founded in May 2003 by ReidHoffman, it’s main aim is professional networking [/entrepreneurial-skills/]. Itcreates an Eco system in which a person seeking job posts up hi…


    Revenue Stream:

    YouTube Makes Money By Following Ways:

    • A large part of the revenue stream is through advertisements.
    • Premium services like YouTube Red, YouTube TV and paid channels also contribute to the company’s revenue.
    • You can rent or buy a movie on YouTube

    Main Activities Performed By YouTube.

    • YouTube thrives on gaining more users on its list.  It thrives on marketing.
    • Develop website to make it more user friendly and attractive.
    • To generate more traffic to the website.
    • Manage that traffic efficiently.
    • Filtering content being uploaded continuously.
    • As well as finding and regularly updating the changing trends.

    YouTube Key Resource:

    • The website needs to continuously upload new original content.
    • This requires the advertising capability offered by Google.
    • Video player facilities for viewing content.
    • Continuous innovation and platform development.
    • Video quality and format in which they are uploaded.
    • 3D videos and 360 videos are to be uploaded.
    • A huge network of users uploading and watching videos and liking and commenting

    How To Start A Media Company?
    A Media Company, can be defined as a group or institution, which holds theownership of businesses in various advertising for example TV, radio stations,publishing, movies, and also the Internet. Nowadays, all successful brands invest in premium quality content that performswell on multiple plat…


    YouTube Cost Structures:

    • Running the platform.
    • Music Key Licensing.
    • Video hosting costs.
    • Marketing plans.
    • Property rights.
    • Legal costs.
    • Employees.
    • Taxes

    Future of YouTube

    Considering all the sources of revenue and costs that the company incites to hosting videos, YouTube is still struggling to make significant profits.  Users are making money from third parties by promoting products.  YouTube needs to start dubbing in this area to meet the shortcomings in its profits.  The CEO of YouTube still says that YouTube is at an investment level in its growth.  YouTube is trying to figure out a complete model that will allow them to reap the beneficial benefits.  But YouTube is the second most visited site in the world.  This gives them an edge to begin with.  They can capitalize on this fact on a large scale and become one of the most profitable businesses.  Like the basic axis from a dating website to the common one, YouTube needs a more simple axis to make money making machines.  That is YouTube for you.

  • Make Money Online with Best Affiliate Marketing Companies in India

    Affiliate marketing is a kind of marketing or form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing incorporates the search for the product online and then promotes the product of their choice and earns a share of profit from each sale they make. One can easily make money by knowing how to start affiliate marketing in India. There are several affiliate marketing companies offering the services.

    Affiliate marketing process helps in earning a commission by promoting other people’s or company’s products. This article gives a brief idea about what affiliate marketing in India is and has a list of Affiliate Marketing companies in India.

    How does Affiliate Marketing Work?

    As affiliate marketing works by distributing the responsibilities of marketing and the creation of the product among the parties, it manages to leverage the abilities of an individual for a more effective marketing strategy while providing the contributors with a share of profit. There are three different parties involved in affiliate marketing, i.e,

    1. Seller and product creator

    2. The affiliate or publisher

    3. The consumer

    affiliate marketing websites in india
    The Three Main Components of Affiliate Marketing

    In India, the concept of affiliate marketing is still in a nascent stage. However, with the growing demands of online shopping and the surge in the competition among the different multinational companies, the concept of affiliate marketing in India is gaining rapid momentum. Below is a list of companies providing affiliate marketing in India.

    1. Flipkart Affiliate Marketing

    Flipkart’s affiliate marketing allows the user to join the platform without any fee, making it one of the top affiliate marketing companies in India. The affiliate requires to generate as much traffic as possible on Flipkart and can earn up to 12% every time a customer clicks the banner/link and makes a purchase on the site. The website also offers accurate tracking of order, a wide-ranging product category, and on-time payment.

    2. e-Bay Partner Network

    eBay Partner Network is an in-house affiliate marketing program that has been there for a long time. The commission rate up to 70% of the auction fee and the affiliate is paid every month via direct deposit or PayPal if the minimum requirement for payment,i.e, $10 is achieved.

    amazon affiliate commission rate
    How Does Affiliate Marketing Work?

    3. Amazon Affiliate

    Launched in the year 2013, Amazon affiliate marketing program allows website owners and bloggers to create links and earn referral fees when the customers click through and buy products. The affiliate is not required to pay any joining fee and can earn up to 12% advertising fees.

    Also Read: Jeff Bezos: Dominating Several Verticals Through Amazon

    4. Jet Affiliate

    Jet.com Affiliate program also know as “Jet ambassador” sells everything including groceries. It offers free returns and free shipments over $35 and serves to small food retailers as well. It offers a commission of 2.5%  for all products sold on jet including incentives for events and referring new customers to shop at the platform.

    5. vCommission

    vCommission is one of the top affiliate marketing companies with a network of around 17,500 affiliates which is growing with time. By providing specialized branding, app installation, and monetization, it encourages people to choose vCommission over other affiliate marketing companies.

    6. GoDaddy

    GoDaddy is famous among web marketers who want to earn extra as it provides a commission as much as 100% on its products. The affiliate has to place banners/links of GoDaddy on their websites and bring customers to earn money.

    7. HostGator Affiliate

    It is a marketing program where a fixed commission is paid to the affiliate for driving new customers.  The referrals are verified and the affiliates can earn up to Rs.3000 per qualifying sign-ups. HostGator is well known in the industry due to its broad-reaching customer base and its free of the cost joining process.

    Top Traffic Sources Among Affiliate Marketers

    Source %
    Search Engine Optimization 69.22%
    Leveraging Social Networking 67.32%
    Blogging 64.48%
    Email Marketing 41.47%
    Pay Per Click 34.28%
    Word Of Mouth 22.16%
    Video or Images 22.31%
    Display Advertising 19.13%

    8. Admitad

    Admitad offers cost per action (CPA) affiliate marketing and allows publishers to work with more than 30000 advertisers from all around the globe. It also offers high conversion rates with eye-catching offers and numerous deals to induce customers.

    9. MakeMyTrip Affiliates

    India’s pioneering travel company through its MakeMyTrip Affiliate program offers a great money-making opportunity to online publishers. It is suitable for people from the travel industry and allows them to survive in a high competition by earning passive income. The affiliate does not have to pay any joining fees and is eligible for earning high commission.

    10. Rakuten

    Rakuten was previously known as “buy.com” is one of the most popular affiliate marketing provider in the industry. It gives the opportunity to the affiliates to drive the customers their way as the company offers commission in form of cash backs. It has more than 38000 shop owners providing a variety of options.

    11. Shopify

    The Shopify affiliate program is free to join and allows the affiliates to monetize their audience and earn commissions from each Shopify merchant referral. It is extremely popular and has undoubtedly credibility.  It was specially designed for people having their own e-commerce stores.

    Also Read: Best SaaS Affiliate Marketing Software

    12. JVZoo

    JVZoo is a platform that provides a variety of products for an affiliate marketer to choose from and promote at great prices. It is an award-winning affiliate marketing company and allows small businesses to boost their traffic by advertising at the platform.

    13. SEMRush

    The official SEMRush program is called BErush where the affiliates can earn up to 40% lifetime commission. BERush is a partnership based on revenue sharing, where the affiliate promotes SEMRush in exchange for a commission ob every sale made through the promotions as well as customer sign-ups. It is a great tool for SEO’s and bloggers as well.

    14. Wide Markets

    Wide Market Ltd. provides a cross-channel advertising solution for e-commerce businesses and publishers can get access to budgets from 11 thousand advertisers.

    15. Sendible

    Sendible is a social media management tool for online marketers as well as an exceptional affiliate marketing platform. It allows the user to earn a commission of about 30% on each sign-up for the first 12 months. The affiliate can expect the payment within 60 days via PayPal.

    Also Read: 5 Best Websites For Buying And Selling Domain Names

    Here is The List of Some Other Companies Providing Affiliate Marketing in India:

    • Gearbest
    • ShareASale
    • ClickBank
    • CJ Affiliate
    • CPAmatica
    • Commission Factory
    • SkimLinks
    • Avangate
    • FlexOffers
    • MoreNiche
    • MunchEye
    • Trade doubler
    • iAffiliates
    • Payolee Partners
    • Payoom

    Conclusion

    Affiliate marketing is helpful for people with good copywriting skills to earn profits. There is generally low risk involved as most of the affiliate marketing companies do not charge fees for joining the platform. The affiliates can hand-pick their partners and earn profits. I hope you find this article containing top companies providing affiliate marketing in India helpful and informative.

  • What is Algorithmic Trading?

    Algorithmic trading is the use of a computer program with a defined set of criterions to carry through trades. The criterion for the system typically includes timing, price, or quantity.

    Algorithmic trading makes use of complex formulas, combined with mathematical models and human oversight, to make decisions to buy or sell financial securities on an exchange. In theory, the use of algorithmic trading can generate trades and profit at higher frequencies than a human trader can.

    Algorithmic trading (also known as algo trading) offers high-profit opportunities and streamlines trades, as it removes any possible human variables. Here is a short example of how it works; For example, a trader has these set as criteria:

    • The first specification is to buy 25 stocks when its 30-day moving average goes above the 100-day moving average. A moving average can be described as a series of averages of past data points to identify trends and smooth out the day to day price fluctuations.
    • The second specification is to sell when the 30-day moving average goes below the 100-day moving average.

    Algo trading offers a systematic approach to active trading in contrast to methods that may be based on instinct and trader intuition. Just as a human trader would, with these two specifications the computer system will automatically read the moving average and the stock prices, as well as buy and sell orders when all the specifications are met. This removes the need for a trader to monitor the markets, live prices themselves or place the orders manually.

    Benefits of algo trading are numerous:

    • All trades are executed at the best possible price,
    • Significant price changes are avoided,
    • Transnational costs are reduced,
    • Reduces the possibility of mistakes by human traders based on emotional and psychological factors.
    • ReduceS transaction costs
    • Connects to various exchanges and it integrates all the feeds
    • It runs automated checks on multiple markets, and finally, the orders are instant and exact. The algo trading system automatically does these actions by identifying strong trading opportunities based on the criteria.

    Algorithmic trading uses

    • Algo trading can be used in mid to long term investments like mutual funds, insurance companies, and pension funds. This is because they can purchase large stocks in large quantities as they do not want to influence stock prices with large volume investments.
    • Systematic traders, like trend followers, hedge funds and Paris trades; find efficiency in allowing the system to run automatically. Paris trades are a neutral market that matches short positions with long positions in highly correlated instruments such as exchange-traded funds, currencies, or stocks.

    Algorithmic trading strategies

    Most algorithmic trading strategies center around identifying opportunities in the market based on statistics. The following are common trading strategies used in algo-trading:

    • Trend-following strategies
    • Arbitrage Opportunities
    • Mathematical Model Based Strategies
    • Volume-weighted average price
    • Percentage of volume (POV)
    • Index Fund Rebalancing
    • Trading Range (Mean Reversion)
    • Time Weighted Average Price (TWAP)
    • Percentage of Volume (POV)
    • Implementation Shortfall
    • Beyond the Usual Trading Algorithms

    Implementing the designed algorithm on the computer is the last step of algorithmic trading. Another important thing that one must do before applying the algorithmic system is to backtest. Backtesting is trying out algorithms on past trading history to see if it would have increased your profits then. Always remember the more complex the algorithm the more backtesting is required to make sure everything is operational before putting it to action.

    Algorithmic trading is not easy to set up or maintain if you have limited computer knowledge. Luckily, there are many award-winning traders that can help you start trading, these traders can help with setting up a server and the upkeep as well as the nuances of a new system.

    Algo trading is new trend in India. There are many algo trading platforms in India:

    • Zerodha Streak
    • Omnesys Nest
    • Odin
    • Algonomics
    • Presto ATS
  • 6 Reasons – Why you should Hire a Virtual Assistant

    Most people dream of running their own businesses. When this dream becomes a reality and things start picking up, it might become chaotic for the business owner to accomplish all the tasks alone. Owner may find himself/herself in a tight situation when he/she forget to schedule meetings or important phone calls with parties to the business. The solution to all these is outsourcing.

    Hiring a contractor is more suitable than an employee because you only engage their services when you need them after the work becomes too much to handle on your own. 24/7 virtual assistant allows business executives to do what’s most important to them; running the business while the capable virtual assistants takes care of the rest.

    24/7 virtual assistant boasts of employing top talent who has been individually picked from top companies. The staff at 24/7 ensures you have valuable time with your employees and other parties. Some of the things done by the virtual assistants are scheduling calls and meetings, lead generation, writing, and running social media accounts.


    Also Read: A Complete Guide For Hiring A Virtual Assistant


    Virtual assistants help business owners concentrate on running the business while they take care of other tasks. Some of the services they provide business owners are:

    • Website development – It’s impossible to imagine a business today without a website. For businesses to be competitive, they have to update their content in a timely manner. Most business owners don’t have this time and they, therefore, engage virtual assistant services.
    • Graphic design Virtual assistants come in handy in preparing templates for your documents such as speeches, and letters which paint the business owner in a good light.
    • SEO Helps websites rank in search engines. This can be achieved by updating the website with SEO content to attract more traffic.
    • Social media hire virtual assistant services that will run social media like you and help keep clients and potential clients engaged.
    • Personal errands – don’t have time to execute your personal tasks? No need to worry. A virtual assistant can do shopping on your behalf, schedule your massage, read and reply to messages and execute any task you’d like them to.
    • Customer support – it can be difficult to run a business and at the same time respond to customer’s queries. That’s why you need virtual assistant services. They will respond to customer’s queries, provide online tech support and receive any feedback which can be used to improve service delivery.

    Most people nowadays want a personal touch. Employees need direct interaction with business owners and customers need their queries replied to in the shortest time. Virtual assistants enable business owners to concentrate on managing the business and they delegate all other tasks.

    Here’s the need to hire virtual assistants:

    • It’s cost-effective – Instead of hiring a full-time employee who may end up underemployed and still getting the same salary, a virtual assistant is paid for work that’s executed and only engaged when their services are needed. And virtual assistants are working remotely, you dont’t have to pay for overheads like their internet connection, laptop or other office space related expenses.

      You can also save the training cost. When you hire an employee, you need to invest time and resources to train for different aspects of job but virtual assistant do specific job for which they are already specialized.

    • Save time – Most businesses have customer around the globe. 24/7 virtual assistants are available round the clock meaning your customers will always have someone to respond to their queries. And you can hire virtual assistant remotely across the globe with different timezone.
    • You can have time to make strategies for growth – Companies and entrepreneurs deal with tons of non-core activities like:
      1. Sending emails and newsletters
      2. Handling customer queries
      3. Internet research
      4. Scheduling meetings
      5. Data entry
      6. SEO
      7. Content Writing
      8. Calendar Planning
      9. Online Advertisement Management
      10. Lead Generation
      11. Marketing Automation
      By outsourcing your non-core activities to a virtual assistant with the right skill set, you don’t have to worry about managing these activities in-house. This lets you invest your time and resources into tasks that need to be done by your in-office team.
    • Improve Your Online Presence – Your virtual assistant can manage your social media profiles. Increasing the frequency of posts in social media will strengthen the identity of your brand. However, an active presence in social media requires a lot of time and persistence. So, a virtual assistant can do
      1. prompt responses to consumer queries
      2. creation of engaging content
      3. promotional posts and activities
    • Create work life balanceWhen you start your own business, you have many things to do at a time along with finding work life balance. But you never find it as you try to do everything on your own. You can hire a virtual assistant who can handle duties which are eating your time.
    • Get the expertise – Sometimes your employee is not expert in particular area of project. For example, digital marketing. So, its better to hire a virtual assistant who has industry knowledge to do your work efficiently.

    Also Read:


  • 8 Things To Keep In Mind While Writing A Thriller Novel

    What makes a book thrilling? Is it the story or the people in them? A story is nothing but taking a simple character and putting them into some unique circumstances.

    Conflicts, tensions, unpredictable plot-twists, and a high-stake storyline is what defines this genre of thrillers. Some of the best writers use a beautiful balance of these traits, matched with perfect descriptions, to turn books into bestsellers.

    Great books do not appear overnight, and it’s essential to know where you are going with the story before you start to pen it on the best book writing app on your computer. A compelling page-turner is pre-planned in your head (and on paper) many times before it becomes a book.

    Given below are a few points to make this perfect thriller book.

    Character First

    You could write the best story with unique twists, but a poorly written character can flush all of that away from the story. In a thriller novel, the character is the most quintessential point of the story. A good protagonist; means a good story.

    Be it Raymond Chandler’s Philip Marlowe or James Patterson’s Alex Cross — it is these leads that make the story such a page-tuner. The book will be a success if the reader can relate and resonate with the lead of the book.

    Ensure you narrow down every trait of this person. From the outfits they wear, their childhood, relationships with others in the book, and much more. This person’s characteristics cannot conflict across the course of the book.

    Ask yourself a few questions like: why is that person needed? What is his/her goal? How do they react to the conflict? And much more. Visualize every aspect of the person; draw a sketch if you deem fit.

    Meaningful Twists

    The twists in your story must come naturally to you when you sit in front of your novel writing app. If, at the time of writing them, you seem confused even for a second, it means you never thought this through.

    The twist can be in the form of a new character, an incident, or a conflict. These conflicts must compliment the storyline and not be added simply for the sake of continuing drama. They must be “big” enough to create suspense too.

    Leave Trinkets In The Story

    A twist must also never come out of the blue. They must be breadcrumbs within the story that provides the twist with a sense of discovery; rather than an in-your-face-breakout.

    One way to bring a twist in the story, a trick used by many writers, is to think of the worst thing that can happen to the protagonist. These actions will pull on the heartstrings of your readers and encourage them to keep on reading the book.

    A Valuable Antagonist

    A common misconception is that the antagonist is the villain or the negative character of the story. However, a potent antagonist is one who can set up as many roadblocks in the way of the protagonist. This person, thing, emotion, or element is what makes the story engaging.

    The end of the story also comes from the resolution of the conflict with this antagonist. In some stories, the personality strength of the antagonist is a commanding driving force in the story, as John Doe in the movie Se7en or the Joker from the Batman series.

    Compelling Subplots

    While the main story acts as the engine of the plot, these will seem slightly bland or monotonous without a subplot. Subplots are another story that adds details to the main plot or provides an exit from the main narrative.

    The sub-plot in some books can also be the personal challenges of the protagonist or other people in the story. While this is not a must, they are an excellent way to initiate excitement into the book.

    Eliminate Slow-downs

    Nothing kills a thriller like a slowdown in the pace of the novel. At no point in the book should a reader feel a dragged story with irrelevant exposition. This part is particularly challenging in the middle of the book.

    You will mostly detect these errors in the editing stage of the book. You will need an extra pair of eyes to ensure that the excitement of the book, the arc of the character, and the story is not going off track.

    Build-Up To The End

    The final climax of the book is what you must spend many iterations in mastering. Few books can keep the conclusion to a crisp ending. The books usually tend to turn wordy or long at this stage.

    Ensure your show-down at the end is to-the-point and a pivotal part of the book. Give your protagonist the time to resolve all the issues you created in the book to ensure your reader is delighted.

    Use this time to merge your sub-plots or side-characters into the story. At the same time, this moment should also resolve the character arc of your protagonist and bring changes in the state of the character.

    Are Your Stakes High?

    The world of thrill encompasses the single more important factor of this genre. And thrill cannot come from low-stake storytelling. The single most crucial point to keep in mind is the need for a high-stakes story.

    The more challenging the roles of characters, the deeper the storyline. This also makes it very hard for the readers to let go of the books since they are in constant need of closure. High-stakes help pace the book faster.

    Conclusion

    The legendary writer Stephen King once said: “The most important things are the hardest to say because words diminish them.” This will be our final learning of writing a great thriller.

    Find a way to be descriptive in a way to show the scene, rather than tell the scene. The fewer dialogues you use in a book, the better your story.

    While dialogues are essential to portray exposition and fuel the story, flooding your books with conversations makes the story slower and wordy. Bring out the best of your book by painting an image in the mind of the reader.

  • Sigmetic – Startup that lets you Explore the Trends of your Software Team!

    In the world of modern software development, the expectations of the software products we use are getting increasingly higher, and the demands on the team’s software development process are increasing proportionally.

    In a world where distributed teams and remote work is here to stay, it is also of crucial importance to keep the development cycle open, transparent, and allowing more close collaboration on the team.

    Teams seem to struggle with the same recurring issues: Code reviews that are taking forever, PRs that cannot get merged due to missing dependencies from other branches, an almost grotesque meantime to restore a bug and a missing overview of the lead time it takes to ship a new feature. These issues are exactly what inspired Simon to create Sigmetic.io to gain insight into these processes. Because, essentially, that is the only way we can start improving!

    Sigmetic – Company Highlights

    Startup Name Sigmetic
    Headquarter Copenhagen
    Sector Technology
    Founder Simon Høiberg
    Founded 2020
    Legal Name Silind Software ApS
    Website sigmetic.io
    Contact contact@sigmetic.io

    About Sigmetic and How it Works
    Sigmetic – Target Market Size
    How was Sigmetic Started?
    Sigmetic – Product/Services
    Founders of Sigmetic and team
    Sigmetic – Startup Launch
    Sigmetic – Startup Challenges


    Also read: Taski – Your Journey to Productivity with Better Decisions!


    About Sigmetic and How it Works

    Sigmetic is a toolkit for the data-driven software team. It collects data from your GitHub organization and provides a full picture of the habits and trends in your team by exposing various KPI metrics from the team’s performance. The founder believes that continuous improvement starts with insight.

    Sigmetic
    Sigmetic

    We already have a series of useful tools for monitoring the performance of our servers and infrastructure, but if we really want to secure the quality of the products we ship, we need to start applying the same effort on monitoring the team’s development processes. That’s what Sigmetic is all about!

    Sigmetic – Target Market Size

    Sigmetic is in the industry somewhere between a productivity tool and an analytics tool. We mostly consider this a productivity tool for development teams, and according to BusinessWire, “the business productivity software market is expected to register a CAGR of 12.6% during the forecast period 2019-2024.”

    We believe that analytics tools used for team behavior and performance will have a significant role in the future. With the rise of Machine Learning, we also believe that performance prediction and estimates will be impactful – an area where we see Sigmetic fit in the future.

    How was Sigmetic Started?

    In Simon’s career as a freelance consultant, he noticed how teams seem to struggle with the same recurring issues: Code reviews that are taking forever, PRs that cannot get merged due to missing dependencies from other branches, an almost grotesque meantime to restore a bug and a missing overview of the lead time it takes to ship a new feature.

    Simon initially spoke with the managers that he was working with at the time, and they were thrilled about the idea. They had but one important request – the ability to embed the KPIs on their already existing dashboards. After talking to managers in other companies, there seemed to be a general interest in the idea, and the ability to easily embed the KPIs seemed to be a shared request as well.

    The initial research was overly qualitative and feedback only came from a small set of managers from companies that Simon Høiberg, founder of Sigmetic, had worked with earlier.

    He created 3 prototypes of embeddable KPI Widgets and created a landing page. He also added the ability to sign up for early access, offering a forever-free-account. The landing page went public and Sigmetic got a lot of interest and sign-ups.


    Relevant read: How to Boost Productivity- Make Every Minute Count With These Hacks


    Sigmetic – Product/Services

    The building blocks that make up Sigmetic, are the various KPI Widgets that you find in the Widget Library. You can use these widgets to compose your own dashboards exactly the way it makes sense to you and your team.

    Sigmetic Dashboard
    Sigmetic Dashboard

    Sigmetic connects to your GitHub account and collects data from the developer behavior. This enables you to visualize metrics such as commit trends, issue burnup, meantime to review, and much more. It provides a full picture of the habits and trends in your team, but it also enables you to narrow in on the potential bottlenecks that may hold your team back.

    “I guess we pivoted very slightly from the initial idea of Sigmetic, which was more oriented about performance – today, Sigmetic focuses more on trends and behavior”, says Simon, owner of Sigmetic.

    Founders of Sigmetic and team

    Simon Høiberg is the founder and CEO of Sigmetic.

    Simon Høiberg with graphic designer/UX consultant that's been a part of Sigmetic
    Simon Høiberg with graphic designer/UX consultant that’s been a part of Sigmetic

    He has two permanent consultants that are involved on a freelance basis. But they are not a core part of the team, per say.

    Sigmetic – Startup Launch

    Sigmetic’s primary channel of communication and marketing has been Twitter. The startup runs ads through its ad-program, but the biggest source of acquisition has been through content marketing.

    I’m deeply passionate about open-source, so we have open-sourced one of the most essential parts of the technology stack, Direflow, which is used to create embeddable micro-frontends, says Simon, founder of Sigmetic.

    Direflow was started just before the development of Sigmetic and has been a part of the very first prototype. Additionally, they’ve published blogs about how they build various parts of the platform, and – in general – been very generous with sharing as much as they can. That part has been the biggest lead-generator, by far.


    Also read: How to Do Competitors Analysis for The Website?


    Sigmetic – Startup Challenges

    Getting proper feedback, in the beginning, was surprisingly difficult! A lot of users were keen on signing up before the initial launch, and a lot of users immediately churned without leaving any kind of comment or feedback. When reaching out on email, users were mostly unresponsive.

    The team implemented a chat directly in the application that would forward the message to a designated Slack channel. That helped a lot. They also benefited from channels such as Reddit’s startup for finding beta-testers. But generally speaking, getting people into a conversation was a huge challenge.

  • Is Digital Marketing a Leading Career In 2020?

    What Is Digital Marketing?

    I am sure many of you already know what it is exactly. But to give a brief review, let me tell you that it is something we all see everywhere on our social media accounts. In the words of a layman, the methods to market the products or services for selling by using digital platforms are known as digital marketing.

    Among the many ways of marketing products, this one is making a fast pace in increasing sales. The techniques include Social Media Marketing, Pay per click, email marketing, and Search Engine optimization.

    How Is Digital Marketing As A Career?

    Undoubtedly the demand for Digital Marketing professionals is proportional, increasing as the usage of the internet is. Everything is lengthy in the current world, and so are the jobs.

    For pursuing a career in digital marketing, you must understand that every business nowadays is nowadays learning to find ways to come online or set up their business online to grab more customers. But for that, they need proper professionals who can market their products in the digital world.

    Digital marketing is incredibly the extended arm for the marketing section of each company currently active. Digital marketing professionals have diverse options to be more creative and achieve unexpected levels of marketing tactics.

    What Opportunities Can You Find In Digital Marketing?

    When the term opportunities are being discussed, there is no limit, or rather I would say the sky’s the limit. The internet has become more diverse than in the world. Similarly, digital marketing is a very diverse field. It has many careers associated with it, and the methods of promotions also vary from one another.
    For instance, generic careers are:

    • Social media marketing
    • Search Engine Optimisation
    • email marketing, and so on.

    However, there are some specific areas which include:

    • Copywriting
    • Web designing
    • Content writing

    These methods are also very common and useful for the marketing of products. Companies are finding and using different methods for different products or services. It depends on the company to choose which method will best serve their purpose on any particular platform.

    How To Start A Career In This Field?

    Starting a career in digital marketing can be as easy as you think, but all you need is your deep research for choosing the right path of becoming a digital marketing professional. All and all digital marketing professionals can become an entrepreneur or can be a freelancer.

    In terms of becoming an entrepreneur, you can initiate an eCommerce store. The other ways include:

    • Be an affiliate marketer
    • Sell products for big/ small companies
    • Digital marketing freelancer

    This all does not require a heavy budget – only your effort to know the seller’s and buyer’s requirements.

    For making things in your favor, find the ways by which you can facilitate your client (the seller) and his customers (the buyers).

    To give you an example, let’s consider payment methods. Cryptocurrency and other local online payment methods are most suitable for online purchases. Since cryptocurrency is active globally, customers from any part of the world can be served.

    As soon as people see your advertisement, they will approach to buy and grab their required products using cryptocurrency. This link plus500 review, is for knowing how you can take advantage of the cryptocurrency in helping people purchase your products online. Moreover, the people who want to own cryptocurrency for purchasing the items can click the link etoro review for details.

    The Bottom Line:

    This field has its scope beyond the imaginations as I said earlier, the sky’s the limit. Move ahead with enthusiasm and grab the opportunities providing that you are good at observing the market and the way the technique works.

  • Famous Music Streaming Platforms In India

    Music is one great healer in this world, it has the essence of divinity, driving magic in people with positive energy, now music is being blended into one’s daily routine, looks like everybody is feeling a day incomplete without music and this is why music applications are blooming out with great tools and having good profits. They are having good playlists and sort out songs according to user’s choice, and one more big thing is that they are allowing people to perform and showcase their talent, which indeed helps out singers to go forward in this industry. Here are few great music startups in India so, let us see the complete story on the topic- Famous Music Streaming Platforms In India.

    Kroomsa
    Marvix
    From Mug to Mike
    Saavn
    MuSlate

    1. Kroomsa

    It is founded by Paras Chopra in New Delhi, kroomsa is a good platform for independent bands and artists, these artists can upload their music online which can be downloaded and is streamed online, advertisements are embedded in the songs, the platform gives 20% of ad revenue to NGOs, 40 percent to artists and bands, and keeps 20% for itself.


    How Do Artists Make Money From Music Streaming?
    Some artists and musicians don’t believe in earning money through their arts. Onthe opposite end of the spectrum, you have individuals who have monetized theircreative skills. Music streaming is one such domain which allows artists to earnincome. If you want to know how music streaming services …


    2. Marvix

    Music

    Marvix was founded by Param Arunachalam ,a former Infosys employee, the team consists of Thejesh GN ( technical Architect),Santosh Patil(Content Manager), Gururaj Krishnappa and Fidel Dsouza( Content Analyst). Their main aim is to build India’s greatest music discovery engine, the venture has created MySwar.com, which they claim to be by far the most wide ranged guide to Hindi film music.

    They have songs dated back from 1941 till today, their database includes artist biographies,credits and award information,they have music information like genre, instrumentation, tempo, and more which is more useful for singers.

    3. From Mug to Mike

    It is founded by Sunil Koshy, who is a techie and trained singer, Koshy is a good singer and has recorded with famous musicians, like Alwyn Fernandes, Ustad Faiyaz Khan, and Keith Peters, and top lyricist Jayant Kaikini , he is creating a good  platform for potential singers with his startup, he conducts workshops where participants are given the opportunity to record at high end studios, he is giving good training for the betterment of singers.


    Also Read: How To Make Career In Music Business


    4. Saavn

    It was founded in 2007 and currently based out of US, Saavn was founded by Rishi Malhotra, ,Vinodh Bhat, and Paramdeep Singh. Company has acquired the rights to over 7 million music tracks, Saavn’s signature products are Saavn.com, Saavn Pro, Saavn Music and radio for  Windows phone, and PC and Saavn radio, Saavn offers free music search supported by display advertisements,it generates good revenue by advertisements,  Saavn also offers a subscription service, Saavn Pro, that gives access to ad free and offline streaming.

    5. MuSlate

    It was founded by Rohit Goyal, in 2013 , Muslate.com provides a platform to all audience where they can listen to music and also can upload , organize, share and promote their music ,all in one place without any subscription charges, a good opportunity is created for singer Muslate.com saves you from the hassle of managing music in different devices and the need of carrying your music along with you, it enables you to access your music by just logging into your account and there is no need of storing your playlists in your device.