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  • How to Do Competitors Analysis for Website? | Analyze Competitor’s Website

    Competitor analysis refers to identifying the competitors and evaluating their strengths relative to those of one’s own product or service. One should evaluate their competitors by categorizing them between different groups, based on their competitive strategy and list their product or service, its profits, growth pattern, past strategies, structure, strengths, and weakness, etc. Different competitor analysis tools can be used to analyze your competitor.

    How to do Competitor Analysis?

    Check who is the business rival you are dealing with and what is their position

    Gather all the data about your competitor for identifying and assessing their methodologies to determine their strength and weaknesses, and then compare your website with your competitors’ website to identify how they are doing on the internet and marketing areas.

    To make things more detailed, following things in the action can be taken into consideration, in analyzing the rival company,

    • The services/products that the company offers.
    • The Social media page i.e Instagram Facebook, Twitter, etc.
    • Business page.
    • The ON-PAGE TECHNIQUE ( Title, Meta description, keywords, content, images, site structure, page speed, etc.)
    • The Off-page technique(Social Bookmark, Blog, Business Listing, Classified, Guest Blog, etc., Forum Marketing, Link Baiting, Photo Sharing, Business Reviews, Local Listings, Answer Questions and Social Shopping Network, etc.)
    • The site design and how it is different from yours.
    • The areas from where the competitors are getting quality backlinks.
    • CTA services of the website.

    Review the data from the competitor

    To do so, data can be found from a variety of sources such as Crunchbase, Owler, LinkedIn, and more, which pulls from thousands of public data sources at once. Then, dig a little deeper. After looking at the basic company information, try to take a look at the company DNA.

    Checking which aspects of their workforce a company is investing in can give you a lot of insights. LinkedIn is particularly very useful, to quickly get a breakdown of the data around a workforce.

    At this level of analysis, the main things that need to filter out and understand are the percentages of the workforce in regards to the following categories,

    • Research and Development
    • Sales and Marketing
    • CXO and VP’s
    • Percentage of staff in different geographic locations.

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    Consider Business & Marketing Signals

    Take a quick look at a few signals that can give you insights into how each one is faring against the other in terms of marketing strategy and the success of this strategy. The following can be checked for the process,

    • Social Media: The use of social media can be checked and understood in the correct context.
    • A B2C company will typically strive for many followers and high engagement, while a B2B will have a more niche and targeted crowd and smaller numbers will be considered a success.
    • Web Traffic: A similar logic applies to check the web traffic using a free tool which is mentioned above. A B2B company may have low quantities of the month to month guests, however, what is significant is the trend(upwards or downwards) over time and, for the competitive consideration, how would they stack up side by side in this analysis.
    • Awards: Consider grants the organization has gotten, particularly if those Awards are item related. Additionally, recognition of HR practices such as a ‘Best Place to Work’ may be an indicator the company infrastructure is solid. After all the researches, get the conclusion piled up and collect the insights from the research. This way one can compare its competitors and use the insights for the benefit of their websites. Comment below more ways of competitor analysis, down below the comment section.

    Best Competitor Analysis Tools

    If you want to be ahead of your competitor you should understand the importance of business analysts for your organisational growth. Now, here are the ways to do the competitive analysis for a website.

    iSpionage Reviews

    iSpionage is a competitive intelligence tool that provides valuable SEO data to users with regards to business competitors. The tool spies on companies’ business rivals and discovers what search keywords, advertisement content, and landing pages allow them to attract customers. This strategy allows business entities to keep themselves afoot or even ahead of their competition.

    Ispionage SEO Analysis
    iSpionage SEO Analysis

    Features of iSpionage

    • With the help of the tool, one can analyze the following: An overview of the competitor’s PPC keywords, Average Ad position, PPC budget, monthly clicks.
    • One can analyze Ad copies of your competitor. Their destination URL for each ad, groups that trigger the ad, monthly traffic, and average rank, and the monthly advertising budget of all your competitors.
    • By showing how other advertisers group their keywords and landing pages for example, the tool enables businesses to create or recreate their groupings to gain as much traffic or more as their rival.
    • Online marketing and SEO optimization can take up a big chunk out of a company’s budget. With iSpionage, they can minimize their spending in this area, as the tool discerns how much the competition spends every month on AdWords.

    iSpionage Pricing

    Plan Pricing
    Starter $59/month
    Professional $99/month
    Advanced $299/month
    Enterprise Custom Pricing

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    Similar Web Reviews

    SimilarWeb is a website that provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes, referral sources which include keyword analysis and demographics, and website “stickiness” (e.g., time on site, page views, bounce rate), as well as other features.

    Similar Web Dashboard
    Similar Web Dashboard

    Features of Similar Web

    • This tool is beneficial in understanding the competitor’s traffic sources. It gives an idea of how the competitor is generating traffic and their audience demographics.
    • Gain insight into any website’s statistics & strategy with the click of a button, all in one tab, as you’re browsing with the SimilarWeb browser add-on.
    • See any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.
    • Discover the sources that generate traffic to any website – referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.
    • Reveal any website’s most popular and trending inner pages. Track competitors’ campaigns, analyze their funnel and discover what content generates the most interest.

    Similar Web Pricing

    Plan Pricing
    Free $0/month
    Enterprise Custom Pricing

    Free plan gives you 5 Results Per Metric, 1 Month of Mobile App Data, and 3 Months of Web Traffic Data.

    Spyfu Reviews

    SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 14 years. Find online and traditional leads methods – social media, email, phone, and address – you can’t find anywhere else.

    Spyfu PPC Keyword Research Dashboard
    Spyfu PPC Keyword Research Dashboard

    Features of Spyfu

    • The app helps get a detailed analysis of the competitor’s Adwords AD.
    • One can analyze the competitor’s Adwords History keywords that they are bidding ads on.
    • Increase your website traffic: Spyfu’s smart recommendations drive clicks to your SEO or Adwords campaigns.
    • Track your keyword rankings: Monitor your paid and SEO rankings on Google, Bing and Yahoo.
    • Make Better Connections: Reliable contact info helps you build partnerships or generate sales leads.
    • PPC Competitor Research: Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.
    • SEO Competitor Research: Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.

    Spyfu Pricing

    Plan Pricing
    Basic $39/month
    Professional $39/1st month ($78/month thereafter)
    Team $299/month

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    Ahrefs Reviews

    Ahrefs’ Site Explorer combines three powerful SEO tools in one interface:

    • Organic traffic research – See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
    • Backlink checker – See which websites link to your competitors’ sites and gauge the quality of their backlink profiles.
    • Paid traffic research – Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.
    Ahrefs Competitor Analysis
    Ahrefs Competitor Analysis

    Features of Ahrefs

    • Research Organic Traffic: See what keywords your competitors rank for in search and how much traffic each keyword brings them.
    • Research Backlinks: Ahrefs has the fastest backlink crawler in the industry and boasts the world’s biggest index of live backlinks (over 14 trillion links), which makes Site Explorer the best tool for backlink research.
    • Research paid keywords: Do you want to know if your competitors are buying PPC ads and what keywords they’re bidding on? Navigate to the “Paid Search” section of the reports to get all the juicy details.
    • Research pages: The “Pages” section lets you quickly find out which pages on a target website have the most backlinks and social shares.
    • Research outgoing links: The “Outgoing Links” section gives you an idea of a target website’s linking patterns.

    Ahrefs Pricing

    Plan Pricing
    Lite $99/month
    Standard $179/month
    Advanced $399/month
    Agency $999/month

    SEMrush Reviews

    SEMrush allows you to get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. You can easily analyze which are the best performing keywords of your competitors. It also enables you to analyze competitors display ads and get the right keywords for both your SEO and PPC campaigns.

    SEMRush Competitor Analysis
    SEMRush Competitor Analysis

    Features of SEMRush Competitor Analysis

    • We can examine the web traffic, by and large insights of contenders. we can also compare the differences in the statistics between two websites and their performances, tools they’re using, new projects & employees and SEO strategy.
    • Conduct in-depth analysis of your competitors’ backlinks.
    • Find and evaluate the websites linking to your competitors but not to you.
    • Find the keywords that make their products appear in Google Shopping results.
    • Keep an eye on your competitors’ online reputation using smart mentions tracking.
    • Specify your competitors’ domains to see the subjects that are already covered.
    • Track the performance of your/your competitors’ articles across the main social networks.

    SEMRush Pricing

    Plan Pricing
    Pro $99.95/month
    Guru $199.95/momth
    Business $399.95/month

    Competitive Intelligence add-on is worth $200/month in all the three plans.

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    Keep These Questions In Mind While Doing Competitor Analysis

    • Who are the competitors?
    • What products or services do they sell?
    • What is each competitor’s market share?
    • What are their past strategies?
    • What are their current strategies?
    • What sort of media is utilized to market their products or services?
    • How long every week do they buy to advertise through the media used in this market?
    • What are each competitor’s strengths and weaknesses?
    • What potential threats do your competitors pose?
    • What potential opportunities do they make accessible for you?

    Conclusion

    These are the times when checking out the competition is especially useful:

    • When starting a web-based business
    • When starting a website redesign project
    • Twice a year or so, just because (put it on your calendar!)

    Different forms of competitor analysis can be used like:

    • Website technical analysis, With the help of PageSpeed.
    • Insights Search keyword analysis, with SEMrush and Google Keyword Planner.
    • Link analysis, you can use Ahrefs to monitor your competitors’ backlinks etc.

    Do you have a favorite competitive analysis tool you’d like to share? Please let us know in the comments.

  • Impact of GST on Startups and Small Businesses in India

    GST was implemented in India in July 2017. The GST was meant to replace a slew of indirect taxes with a federated tax. It has impacted almost all Industries, including start-ups. Startups are liable to pay taxes as they cross the threshold limit are liable to pay GST from the moment they cross the threshold limit (Rs 20 lakh or Rs 10 lakh as the case may be).

    India is the third-largest startup ecosystem with over 27,916 startups, as of February 1, 2020. Startups play a vital role in the development of the country. The success ratio of new startups is hardly 1%, with GST startups may find it easy to comply with taxes and focus on building and managing their startups. In this article we will focus on Impact of GST on Startups and Small businesses in India.

    Impact of GST on Startups and Small Businesses

    Positive impact

    1. Reduced logistics cost

    GST has reduced the transportation cost levied during the interstate transport of goods. CST and octroi are the two taxes that were levied during the interstate transportation of goods. these taxes are collected by individual states. After the introduction of GST, It has replaced CST and octroi which has reduced the transportation and logistics costs. Many states avoid supplying goods to other states due to octroi. The reduction of delivery time and logistics cost had a great impact on startups.

    2. Reduced Tax Burden

    Earlier businesses with a turnover of less than Rs. 5 lakhs do not have to pay the VAT registration fee. The limit has been increased to 20 lakhs which gave a huge relief to Small businesses and startups.

    3. Cascading Effect

    The cascading effect is the effect on which tax is imposed on previously charged taxes. for example, a product on which excise duty has been paid can also be liable to VAT. Imagine a situation where a manufacturer produces a certain item for Rs.100. He charges excise duty at 12% and sells it to the shopkeeper at Rs.112. The shopkeeper sells the same item to a consumer at Rs.126 after charging VAT at 12.5%. in this case the consumer has to pay additional VAT on the product. GST has mitigated this cascading effect as only one tax is applicable.

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    4. Ease of Managing Business

    Before GST, businesses have has to get registered with various tax authorities and maintain many documents. they also needed to file different tax returns to different authorities. Post GST, there is single registration and very less paper work required. due to this businesses now can focus on productive businesses operations rather than taxes.

    5. Expansion of Business

    Most businesses restricted their business operations to one state due to interstate taxes and complicated tax procedures. Post GST inter-state tax complications and transport/shipping cost has reduced.

    Want to register for GST online. Follow our step by step guide to register for GST easily.

    impact of GST
    Impact of GST on Excise and Sales Tax

    Negative Impact of GST

    There are also some difficulties and problems which have affected the startup ecosystem.

    1. Decline to freelancers

    If you do not have a fixed place of business or you are a freelancer you have to register yourself as a casual taxable person under the GST. The 20 lakhs limit is not applicable in this case. even if you don’t have a fixed place of business you have to register yourself under GST.

    2. Tax overburden on Startups

    Under GST it has become mandatory to upload invoices and make an e-way bill on a real-time basis. Startups have to focus on tax compliance regularly which affects their innovation capabilities.

    3. Small Startups under Tax net

    Earlier manufacturing units having a turnover of fewer than 1.5 crores do not have to pay or get registration. Post GST the threshold has been bough down to as low as 20 lakhs. This has bought many small startups under the tax net.

    4. Reverse charge mechanism

    If the goods delivered by a small business who is exempted from GST, supplied goods to a firm registered under GST. In this case the buyer has to pay the GST by self invoicing.

    5. Technology challenges

    As all the GST compliance as all filings and registrations have become online, some small businesses and startups might face some problems.

    GST has its challenges and has impacted the startups and small businesses in both positive and negative ways. It’s clear that the positive impact of GST outweighs the negatives that have paved the way for the national market.

  • Join this community to VentAllOut!

    How frustrated are you with your hectic office schedule or simply with your colleagues? Do you also time to time feel the need to vent it all out on something that does not harm you? You’re in the correct space because Mr. Sumit Mittal felt the utter need to create something as exciting as a platform where you can vent it all out.

    Founded in the year 2018, VentAllOut is a social platform for “Freedom of Expression.” It is a platform where users can share their frustration, comments, and opinions anonymously. The idea is to relieve people from stress, provide a platform for mental wellbeing and create a society that is free from anxiety and frustration.

    VentAllOut Highlights

    Startup Name VentAllOut
    Headquarter New Delhi
    Founder Sumit Mittal
    Sector Technology/ Social Media Application
    Founded 2018
    Parent Organization CrestlineBiz Solutions LLP
    Website ventallout.com

    About VentAllOut and How it Works
    VentAllOut – USP
    VentAllOut – Target Market
    VentAllOut – Founders and Team
    How was VentAllOut Started
    VentAllOut – Name, Tagline and Logo
    VentAllOut – Startup Launch
    VentAllOut – Business Model and Revenue Model
    VentAllOut – Startup Challenges
    VentAllOut – Funding and Investors
    VentAllOut – Awards & Recognitions
    VentAllOut – Growth
    VentAllOut – Future Plans

    About VentAllOut and How it Works

    In today’s world, it is easy to connect with physicians, but still, consumers are very reluctant to reach out to physicians or specialists, given the stigma attached to society. People suffering from stress, depression or other mental health issues do not share their problems with their family members or friends due to fear of being judged. It is becoming a slow killer and as a result, people have resorted to counterproductive steps. VentAllOut is that much needed anonymous platform for people to share their pent-up emotions.

    Now, let’s see how this amazing platform works.The user signs up on the platform (on Android, iOS or Web) using Facebook, Google ID, or an email ID. There is no membership fee. Once inside the platform, the user can participate in ‘VPolls’, where the user’s opinion is heard. Users can also share their frustration through the “Create Vent” button. Inside the create vent, there are various easy ways of venting out so be it creating your own frustrating experience or incidence or fetching a news link which the users want to comment on or posting a picture of something frustrating that they saw which irked them. The platform is very user-friendly and build with the intention that users love the interface and find it easy to use.

    For every action on the platform, users are rewarded points and awards. “Quality” of content sits at the heart of the platform. The VentAllOut team focuses a lot on making sure that the users get access to content which enriches their lives and they derive something back from the interaction they have on the platform. In order to ensure that the content is rich and refined, VentAllOut has developed an algorithm which does profanity checks. There is a  minimum character count for writing the posts, so that users write a meaningful sentence to share their mood.

    How VentAllOut Can Help You

    VentAllOut – USPs

    VentAllOut’s USP comes from a unique method of creating a community based on interest, and not the user. What this means is that at VentAllOut, users don’t follow other users but follow the “interest” of other users.

    VentAllOut Platform Image
    VentAllOut Platform Image

    VentAllOut owner Sumit Mittal is a true believer of what Twitter CEO Jack Dorsey recently said at a TED conference. As Dorsey says, “service works best as an “interest-based network,” where you log in and see content relevant to your interests, no matter who posted it — rather than a network where everyone feels like they need to follow a bunch of other accounts, and then grow their follower numbers in turn”. VentAllOut is also established as one such “interest based network”

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    VentAllOut – Target Market

    According to the World Health Organization, the maximum stress level in India is higher than anywhere in the world. So, this platform has been launched at the right time for people to share their stress and thus achieve inner peace.

    Secondly, as a social media Health Technology, VentAllOut is targeting savvy users of social media from all over the world. If you talk specifically about India, the number stood at 326 million which is expected to increase to 448 million as per Statista 2019. VentAllOut is working towards carving a niche for itself in the domain of mental well-being.

    VentAllOut – Founders and Team

    The sole founder of VentAllOut is Sumit Mittal. Sumit had a very flourishing career at MasterCard before he decided to leave the corporate life and start something of his own.

    VentAllOut Founder Sumit Mittal
    VentAllOut Founder Sumit Mittal

    He is a professional with over 19 years of experience in the payment industry who turned into an entrepreneur. He has experience in working across countries including South Asia, the Middle East and Africa with assignments within GCC countries. He has worked with the top financial services multinational companies such a MasterCard Worldwide and spent 17 years (out of which 11 years were in UAE) where he was involved in six different roles across various geographies.

    Sumit held senior roles at MasterCard, being Country Manager for Kuwait, Qatar & Oman and the last role was as a Senior Business Leader for the Middle East & Africa region. This was preceded by two years at GE Capital – the founding team member of SBI cards launch in India.

    Sumit holds a Bachelor’s degree in Engineering (Mechanical). His other qualifications include Post Graduate Diploma in Business Administration (Finance) and a Master’s in Business Administration (General Management) from Warwick Business School, UK. This super talented entrepreneur is proud to have two patents under his name in the field of Card Payments, filed in the US.

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    How was VentAllOut Started

    The genesis of this venture came from seeing our today’s situation where everyone is trying to portray a fake image or emotion of oneself on different popular social sites.

    The media leaves you with a lot of questions unanswered since they show what gets them the highest TRP. Facebook has become a bragging network where people flaunt their expensive gifts or lavish vacations, WhatsApp groups are biased and the members troll people for having a view so on and so forth. Whereas there is no platform where people can share their feelings, frustrations, emotions without the fear of being judged- without the fear of having a bias or being branded – Sumit says explaining the problem that VentAllOut intends to solve.

    While there has been a recent advent of places in India and around the world where you can express your anger by smashing old TV, refrigerator or cutlery to release your frustration, the VentAllOut team believes that frustrations cannot wait for you to travel across the city so they created an online place for the public to release anger instantly and thus VentAllOut came into being to let you vent your pent up emotions! While people may have to pay to smash TV, but VentAllOut rewards you in terms of points and awards for venting out

    VentAllOut Platform Image
    VentAllOut Platform Image

    Well, the name says it all.  The team toyed with many names and finalized VentAllOut as the name suggests ‘vent all your emotions and frustration out’. The name also has a good recall value.

    VentAllOut Logo
    VentAllOut Logo

    VentAllOut – Startup Launch

    The VentAllOut team talked to college students, friends and family around them and everyone liked the idea of ​​anonymity. The team also took feedback on what users wanted to do on the platform and what should be avoided. Based on Customer feedback, VentAllOut team ensures to maintain quality content at the platform.

    VentAllOut Platform Image
    VentAllOut Platform Image

    The team also researched what kind of feelings or frustrations people have in the daily routine and therefore came up with a broader theme of categorizing the topics into 7 main heads – Politics, Current Affairs, Confession, Entertainment, Daily Drag, Relationship & Grievance. So be it your pent up emotion against your boss or your family member or having a confession for your secret love or having a view on Politics (which sometimes makes your friends troll you – in the given political scenario) VentAllOut covers it all.

    For VentAllOut, Social media marketing is the key and the team runs campaigns on Facebook and Instagram to attract users and reach out to them.

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    VentAllOut – Business Model and Revenue Model

    VentAllOut’s business model is very simple yet robust. They want to generate enough and relevant data points from user-generated content so that they can assimilate them into meaningful data.

    VentAllOut – Startup Challenges

    Getting the right team was a challenge. From the technology people to the marketing team, it was hard to find people who have the passion to work tirelessly for a dream to make things happen.  

    VentAllOut – Funding and Investors

    VentAllOut hasn’t raised any funding till date.

    VentAllOut – Awards & Recognitions

    The company is recognized by DPIIT

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    VentAllOut – Growth

    VentAllOut has had a pretty exciting journey so far, from scrapping the whole back-end after spending 6 months on it and starting from scratch with a fresh mind and ideas.
    The platform is growing at a fast pace and with a very negligible marketing spend, they have been able to get a few thousand users who contribute to interesting comments and opinions. VentAllOut has a community from as far as the US, UK, Switzerland, Belgium Belize, Kenya and closer to home from Pakistan, Bangladesh, Sri Lanka, and its growing. They have also seen a lot of interest from psychologists, counselors who want to partner with them in helping people from stress and also from HR professionals who want to counsel users on work-related stress.

    VentAllOut – Future Plans

    Currently, VentAllOut is operating in Delhi and they are in a pre-revenue stage. The company has been bootstrapped from the founder’s savings so far. They are currently at 10k+ users base with daily interactions and vents on the platform. They expect to grow the user base to 5 million in the next 2-3 years’ time. Also, they want to make this platform available in vernacular and other foreign languages so that they can reach to many non-English speaking countries and Tier-2/3 towns in India which is where the masses are.

    we fall and rise but every day is a journey which is way more exciting than a desk job at any corporate office – Sumit Mittal

  • Don’t Waste Time! Facts To Let You Reach The Comparison Of PayPal And RazorPay

    Payment gateway software has become an essential tool in the market. Razorpay is not only a payment gateway present. But it can be a perfect choice for your requirements.

    That is why the comparison between Razorpay and PayPal against each other is necessary. If you are reading further this article Then this is obvious that you want to know the difference between Razorpay and Paypal.

    Razorpay offers Zepo costs, multicurrency payment, online payment, invoices, etc. whereas PayPal provides analytic payment, online payment, debit card support, and many more functions.

    PayPal

    Paypal is an online application that offers to pay for items through a secure account. You just need to add the bank account details. Whenever you want to pay through PayPal, you choose which to card or account to pay from.

    Indian Brands That Use PayPal

    In case of the security for using PayPal. For once a scammer hacked your PayPal account (in case of email scam). This is possible that he can make a payment from your account. Paypal may repay the amount lost to the seller. After confirming that the account was hacked.

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    1. Features For PayPal

    Payment Options

    • Instant payment options
    • Credit and debit cards accepted
    • ACH and eCheck Processing
    • Split payments

    Administration

    • Payout time
    • Manual payment

    Security

    • Data tokenization
    • 2-factor authentication

    Development

    • Customization
    • Accounting integration
    • eCommerce integration

    Platform

    • Reliable and good performance
    • International currency
    • International operating country
    • PCI regulation

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    2. Payment options

    • Instant payment
    • Accepted credit and debit cards
    • ACH and checking processing
    • Spit payments
    • Multi-currency
    • Online payment portal

    3. Alternatives For PayPal

    • Sage pay
    • Adyen
    • Honey Book
    • Cyber source
    • iATS payments’
    • Fiserv Biller direct
    • Stripe
    • 2checkout

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    4. How to receive money through PayPal

    There are 3 ways for receiving money on PayPal. That is an email address, invoices, and PayPal. Me link.

    How To Use PayPal
    • Email address

    You can request payment who owns an email address. Once you log in PayPal click on tools and request payments. After entering the email address, put the note for the payment request.

    Paypal will send the generated link to the client to process the payment. There is no necessarily need to have a PayPal account. You can pay through credit, debit, or PayPal account.

    • Send invoices

    You can create invoices using your PayPal business account. You can customize the invoice with the company logo, schedules date, and payment frequencies.

    After updating these details in the invoice. You can send it to your clients’ email addresses. Payment can be processed by clicking on the payment link.

    • PayPal.me Link

    For a person who does not own a website. Or a college-going person who wants to collect charity money. They can use PayPal.me link to receive money. This is a link that can be shared using SMS, WhatsApp, and any other sharing app.

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    5. Summary For PayPal

    Paypal offers businesses low-cost services. Paypal has been a company since 2015. It allows a wide variety of services including debit and credit card readers. This for small merchants and in credit lines. This is a very secure method of processing payments online.

    Summary Snapshot For Pricing Of PayPal And Razorpay

    | Plans |PayPal|Razorpay(Standard)| Razorpay(Enterprise) |
    |— |— |— |— |—
    |Master card/Visa|2.5%-4.4% + Fixed fee|2% | Custom |
    |American Express |2.5%-4.4% + Fixed fee|3% | Custom |
    |Discover|2.5%-4.4% + Fixed fee|3%| Custom |
    |Debit cards|2.5%-4.4% + Fixed fee|2% | Custom |
    |Net Banking|-|2% | Custom |

    Razor pay

    Razorpay is the only converged payment option in India. This offers businesses to accept, process, and disburse payment. You will get access to all payment modes credit, debit, UPI, and wallets.

    Businesses That Use Razorpay

    You can process the payments with ease without any risk of data theft. Razorpay uses SSL/TLS certificate. This makes sure that no unauthorized person can use your data.

    1. Features For Razorpay

    Razorpay is a secure and convenient way for payments. This is a reliable payment safe option that does cause any hassle.

    • Responsive cross-platform payment solution for the website.
    • Accept international payments.
    • Easy to start and end payments on the same page.
    • Availability of pop-ups to show important texts.
    • Availability to views previous transactions, earnings to generate reports.
    • Get the availability of new payment modes.
    • Safe and secure options.

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    2. Payment options

    • Debit card
    • Credit card
    • Net banking
    • UPI
    • EMI
    • Bank transfer
    • Supports Wallets

    3. How to receive money using Razorpay

    | Application Name | Description |
    |— |— |— |—
    | Invoices |Creating and sending GST compliant invoices that customers pay online instantly. Get paid and faster cash flow.|
    | Payment Links| You can share payment links using email, SMS, messenger, or chatbot and get paid. You can accept payments from clients is now just a link away.|
    | Payment Pages |You get to take your store online with 0 codings. You can also accept international as well as domestic payments with automated payment receipts.|
    |Smart Collect|You generate virtual bank accounts and UPI-IDs on demand. And accept payments using NEFT, RTGS, IMPS, and UPI. you get notified for each incoming payment. |
    |Subscription via Links | You can now offer customers subscription plan with automated recurring transactions. This is built for automation. |

    4. Alternatives for Razorpay

    • Paypal
    • Stripe
    • Paytm
    • Recurly
    • Braintree
    • Adyen
    • Zuora
    • Chargify

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    5. Summary for Razorpay

    Razorpay is the most exciting payment method. The supported team is committed to the customers with a transparent working. In the Indian market, we can predict an excellent future for Razorpay. This platform works with banks and commercial giants.

    Integration in Razorpay

    For international eCommerce, this would be a mistake by underestimating the importance of Razorpay. This is an ePayment that has nothing to envy of PayPal.

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    Summary

    Paypal is the commonly used payment gateway for eCommerce. This is accepted by more than 203 countries. It supports visa, Mastercard, American Express, Citibank, and more.

    Whereas Razorpay supports 50 plus banks for net banking. Businesses and freelancers can accept payments by Razorpay. This is the only payment solution provided in India. This offers a business for payment processing with a product suite.

    I have tried giving you a complete overview of both the payment gateways. Try it out to get the best results for your business.

  • What Do You Need To Know Before You Open Your Own Retail Store?

    Do you think you’re ready to open a retail store? That’s great. It means you have a vision, a product in mind, and an image of how your future business looks like. Opening a retail store amidst tons of flourishing e-commerce businesses can be daunting. Not to worry. In this article, I am going to answer the unanswered question of all the times – What Do You Need To Know Before You Open Your Own Retail Store?

    The Plan

    While your plan need not be as complex as chess, it is still important to have an idea of how you plan to achieve your business goals. Start with your target audience. To whom are you selling the product? Define your vision. Then think of the ways to market it. Building a brand name is key. Your marketing strategies must concentrate on how to establish the name. What do you want to be known for? Is it the quality that comes with your products or the undivided attention to customers?

    What Do You Need To Know Before You Open Your Own Retail Store?
    The Plan

    The next step is to have a financial plan. Set business goals that define what reasonable profit you can earn after certain intervals of time. Use software goals to budget. Certain tools like Centage have forecasting features. Learn how to use them to optimize your inventory. Finally, decide whether you need employees. Running a one-man/woman mission can mean you miss out on vacations, sleep, or worse-lunch breaks. Hire employees according to estimated customer traffic. Attention to detail will give you an edge over your competitors.

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    The Strategy

    A plan details what must be done. A strategy explains the ‘how’. Let’s start at your store. The design layout of your store is important. Experiment to see where each product must be ideally placed. Create an inviting window-side display. Should the products be placed from front to back according to utility or cost? Or some other factor? You know your store best. The display does not have to be fancy; it must make the shopping experience enjoyable for the customer and profitable for you.

    Also, stake out your competitors. The products you sell must make an impression on your customer. Now the digital aspect: social media. Everybody has their noses buried in their phones. So make sure you have a digital presence. Instagram and Facebook have a vast reach, which will help boost your business. But it isn’t wise to purely depend on them as their owners can make drastic changes anytime and are in no way liable to any losses your business may face.

    What Do You Need To Know Before You Open Your Own Retail Store?
    The Strategy

    A more dependable form of marketing is email marketing. Continuously develop your mailing list and be consistent in sending your customers updates, offers, or any such relevant information. Another way to boost business is to partner with local communities and host events. You can also partner with stores that share the same client base as yours and offer coupons, goodies, and the like. Finally, if you can spare the time, work the streets with some good ole’ traditional flyers!

    Money, Money, Money

    Yes, we discussed budgeting and financial forecasting. But what about startup costs? The amount necessary to rent/buy space, order merch, pay employees their salaries, and much more. If you’ve saved up enough money, I salute you. If you’re planning to take a loan, think twice about your financial responsibilities. It’s not worth diving into endless debt for your dream, especially if you have a family to support or any such commitment.

    If it’s a partnership, clearly define what kind of partnership it is- general, silent, limited liability, etc. Consult a lawyer to help out with this mumbo-jumbo. Invest in a good interior designer, if your product is personalized-say clothing or footwear. Work with the money you have. You can compromise on space if it leaves you more money for quality merchandise.

    What Do You Need To Know Before You Open Your Own Retail Store?
    Money, Money, Money

    NEVER compromise on product quality. Know your limitations and turn them into advantages. Another aspect that requires attention is the pricing. Does your store sell luxury goods? Or day-to-day commodities? Price your product on par with its industrial standard.  If the cost of your product mismatches with the amount your clientele is willing to spend, you will most certainly go into loss.

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    The Where

    The location of your store is a major success definer. The location must meet your cost requirements yet fit your space requirements, as well as be in the reach of your target audience. Phew! That’s tough criteria to meet. Sadly, there are no shortcuts to this process. You have to keep your eye out for the place that ‘clicks’. Advertise, roam the city, work for your circle, and use every possible connection you have.

    All right, you have to keep an eye, an ear, an arm, and possibly a leg out at all times to score your dream place. Address all legal and commercial responsibilities diligently once you find a location. A commercial store has its own set of rules of the establishment.

    Do your research about the locality. Comply with any (if any) neighborhood rules in place. Give importance to being within traveling distance of your client base. To finish off, if you may find a place that suits all your requirements except the way you dreamt it to be, don’t be disheartened. Work on making it the store of your dreams.

    The Clientele

    If your product is something new and is yet to be made aware to customers, you have your hands full of planning advertising campaigns. But if your product is a variant of an existing product, say clothes, how will you stand a class apart from your competitors? The answer is to carve a niche for yourself in the market.

    Modern marketing techniques use storytelling as a form of advertising. That makes sense because our brains are hard-wired to remember stories. A Paper boat is a fine example. The company used childhood stories as a way of relating to the masses. While the product is nothing but fruit juice, a product which has about a million variants in the market, its campaign brought huge success. Try to understand what relates your product to your clients. That factor is what helps you in retaining them.

    The Circle

    Your network is your net worth – Porter Gale. No words ring truer. Connect with potential clients digitally or through your social circle. Word-of-mouth is more powerful than you think. Build awareness about your product.

    If possible, sponsor events, say, college fests that engage a majority of your client base. Market your product there. Develop interactive campaigns. Contact conventions or fairs that will let you rent a space. That will put you within the reach of a wider audience. Get in touch with your customers themselves. Interact and collaborate with them. Customer satisfaction is important. Customer’s happiness and subsequent advertising is a bonus.

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    StartupTalkyArbaaz sayed

    We are now at the last, and the least interesting part of the process. The partnership, as mentioned previously, must be defined. Consult a lawyer to draw up the most suitable contract regarding finances, ownership, liability in case of unforeseen calamities, financial loss/gains, tax, etc. Also, look up the necessary permits that you need to obtain before selling. It is a legal offense to trade without the required permits.

    What Do You Need To Know Before You Open Your Own Retail Store?
    Legal Necessities

    Now that I have equipped you with the necessary ammunition, I wish you all the success in the world. Opening a retail store, or any sort of business really, takes a business degree (all right, not always!) and an immense amount of courage. Navigating the waters when no land is in sight takes perseverance. Hopefully, going through this article has given you better know-how of how to open your very own retail store.

  • Cracking the code of growth in Automatic car sales

    Historically, people used to prefer manual cars for the feel. And lack of traffic could also be the reason for not adapting automatic cars. But through the passage of time, the manufactures realized that the change in the system is necessary to adapt to the evolving world.

    Generally, users prefer things that are convenient and easy to handle. Driving a car is a perfect analogy. With proper training, it’s easier to learn how to drive a car with an automatic transmission. Not only that, it allows people to speak on their phones if urgent, search for music, or look at their GPS all while driving in the driver’s seat (mostly should avoid these things). When you keep on shifting the gears into heavy traffic, that increases the risk of meeting with an accident due to distracted attention. The automatic transmission car helps in decrease of confusion while driving and also reduce the tension. Hence, the growth in sales of Automatic car is tremendous.

    History of Automatic Transmission

    Users were initially dedicated towards driving the manual car. Even now some of them follow the ancient belief, which were similar in principle to today’s stick-shift vehicles. The first automatic car was invented by a Canadian steam engineer, Alfred Horner Munro in 1921. The technology came along at an exciting time in history as Americans were celebrating the victory of WW2 and building up steam for the post-war boom.

    The first automatic transmission design using hydraulic fluid was developed in 1932 by two Brazilian engineers, which was later sold to General Motors. One of the primordial examples of hydraulic fully automatic transmission is the Hydramatic, developed by General Motors in 1932.

    The most remarkable improvements in automatic transmission car design till date are the number of forward gears transmissions it currently consists. The switch from mechanically to electronically controlled transmission operations efficiently for the drivers. Mechanically controlled automatic transmissions have reached their limit in terms of future improvements while electronically controlled automatic gearboxes have only touched the surface of the possibilities.

    Then the 1948 Oldsmobile was the first model to use a true automatic transmission. By the time of 1950, the automatic transmission was ascended to the North American market and continued to grow in abundance till this day.

    Automatic transmission, especially, have some impressive features and capabilities. First of all, they’re often quicker for acceleration in comparison to manual. Automatic transmissions are completely in sync with these systems. The systems last longer, shift faster, and do a better job of keeping the vehicle performance up to the mark for the conditions you’re driving in.

    The working of Automatic Car

    Why should you choose Automatic Car

    There are numerous advantages of Automatic transmission cars in the modern world.

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    The primary advantage of an automatic transmission to the driver is there is no clutch pedal and manual shift pattern like there is in normal driving. This allows the user to drive or manage the car with as few as two limbs, it also allows individuals with disabilities to enjoy driving.

    Automatic transmission also reduces the attention and greater effort required inside the cabin, such as monitoring the tachometer and taking a hand off the wheel, allowing the driver to ideally keep both the hands on the wheel at all times and to focus completely more on the road. This gives an experience of driving leisurely and carefully at the same time to the driver.

    Control of the car at low speed is lot more easier with an automatic transmission cars. As these cars does not have any clutches,this condition makes the car to move slowly either forward or reverse on its own while in a driving gear called idle creep, even at idle. Because it never really disengages.

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    The automatic transmission parts of many vehicles have the same or better miles-per-gallon than the manual models.

    The younger generations are more into driving a Automatic transmission car, as they tend to learn the most advanced one. There is really no economic reason to choose manual, since automatics are far more widely available. After all, the car dealers wouldn’t keep a large stock of manual vehicles if no one is really interested to buy them. Technological advances are made for smoother and affordable driving experience in an automatic.

    If you live in a metropolitan cities where engaging in traffic is a casual fact of life, constantly shifting gears to stop and start really gets annoying. Even if you live in a smaller town or city, you would drive shorter trips or halt for multiple stops. Therefore, automatic cars are easier to operate with frequent use.

    Automatic Transmission cars
    Automatic Transmission cars

    Growth of automatic sales in India

    Automatic transmission cars have become a more dominant segment in recent years. The factor behind the drifting away from manuals is the growing number of women drivers in India, who are majorly comfortable with Automatic transmission. Hence, there’s greater demand for automatic transmission models, which makes up about 25 % to 30% of total sales.

    This has led to companies like Renault, Datsun, Hyundai and Tata Motors to follow suit and launch their own Automatic transmission version in their cars.

    The percentage sales of automatic transmission in overall car sales has increased from under 5% before 2014 to around 12% today. By 2025, the share of Automatic cars alone in the overall car market is expected to rise to at least 20%.

    There is immense growth of Automatic Transmission in India. Maruti Suzuki is committed and working on bringing the best of automatic technology to the Indian market. It has sold over 5 lakh cars with automatic transmissions since 2014.

    At Volkswagen, one in every three cars that it sells in India is an Automatic Transmission model.

    Volvo Cars operates in the luxury car segment. All of the cars are automatic by default that are sold in India.

    At Tata Motors, the automatic car sales goes around 25% of the sales of those models where the automatic transmission option is available.

    According to a report, the automatic car sales would take up around 15% of the total sales, which is inclusive of manual cars too.

    Growth of Automatic Transmission cars
    Growth of Automatic Transmission cars

    Some of the best Automatic cars in India are:

    • Maruti Suzuki Swift AMT, Maruti Suzuki Celerio
    • Baleno CVT which provides a variety of features for low cost and also decent driving experience.
    • Glanza CVT which is an Automatic transmission from Toyota.
    • Hyundai Grand i10 Nios AMT  
    • Hyundai i20 and Honda Jazz
    • Tata Tiago and Tigor AMTs are both value for money providing driving experience with decent amount of features. Can also wait for Tata Altroz AMT
    • Ford Figo Ti-VCT AT

  • Boost Your Entrepreneurial Skills With 7 Online Courses For Entrepreneurs

    The digital transformation of the world has created an abundance of knowledge online to teach us, when we don’t have the opportunity to learn from a mentor or guide ourselves. With the help of online courses, we can apply some structured guidance to how we approach our interpersonal interactions, entrepreneurial pursuits, and even the way we think. These hyper-focused, organized lesson plans can help us hit refresh and streamline our paths to success.

    Amidst the global outbreak of a lethal pandemic, many of us are surviving the lockdown at our home with some extra time on our agendas at our comfort level. To support those forced to join the office exodus, many online platforms, universities and distance learning organizations are offering free access to their courses.

    Harvard Business School-Online Lessons
    Blockchain For Business: The New Industrial Revolution
    The Complete Product Management Course
    Artificial Intelligence: Stanford University
    Content Marketing Essentials: Udacity
    The Essential Guide to Entrepreneurship: Guy Kawasaki
    Body Language For Entrepreneurs
    Other Online Courses For Entrepreneurs

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    Maybe this the perfect time, so that an entrepreneur can boost up their career at their own comfort level. There is a list of some of the top 7 online courses for entrepreneurs, which can take your mind off things and help you gain a skill or two. This can boost your career at the same time for free, or a small fee. Because when there is a need to master a wide range of skills, then it’s wrong to waste a single second of your time.

    Harvard Business School-Online Lessons

    Harvard Business School- Online Lessons
    Harvard Business School- Online Lessons

    Harvard Business School is consistently ranked as the top business school in the world. Since the beginning of the outbreak, when there was this prediction of staying home for a long time, they came up with free interactive business lessons that you can complete online. These lessons are now open for everyone who wants to advance their careers with core business concepts, from leaders to students.

    The course offered was: Entrepreneurship essentials and leadership principles, but there is plenty for everyone. This is a great way to stay engaged and sharpen your business skills by learning from the best. Keep an eye out for the next deadline.

    Blockchain For Business: The New Industrial Revolution

    This course is over five and a half hours, which breaks down how blockchain technology works and today’s conception of the potential impact it has on society. If you’re confused about what blockchain is, then this course is made up of you. By the end of the course, you’ll have a firmer sense of what ‘decentralization’ is, and how blockchain is shaping the future of transaction or exchange.

    Blockchain for Business: the New Industrial Revolution 4.0
    Blockchain for Business: the New Industrial Revolution 4.0

    With its clarity in terms, it provides various examples of how large corporations including UBS, Allianz, IBM, Kodak and a range of industries from finance to retail to logistics are using blockchain technology to improve security and efficiency, as well as what developments are on the horizon and challenges the tech will face in scaling.

    The Complete Product Management Course

    The Complete Product Management Course

    Do you ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? This course is designed to give entrepreneurs a deeper understanding of what it takes to bring a product from “idea to launch”, and how to develop strategies and concepts for products, coordinate their development, analyze and validate ideas and help them grow.

    It features case studies from NASA, Google, Zappos, and many more. This course also teaches you the fundamentals of Agile Development and industry-standard tools like Pivotal Tracker, Axure, and Popplet.

    Artificial Intelligence: Stanford University

    Artificial Intelligence Stanford University
    Artificial Intelligence Stanford University

    This online learning program is based on a course offered at Stanford University, taught by Sebastian Thrun, co-founder of Udacity, CEO of the Kitty Hawk Corporation and founder of Google’s self-driving car project, and Peter Norvig, director of research at Google. There is a prerequisite for the course, however: a background in probability theory and linear algebra.

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    For a crash course on AI and its applications, head to Udacity for Intro to Artificial Intelligence. In the 4- month course, students can start from the basics of machine learning as well as how statistics, logic, and planning come into play with AI. Then from there, they are going to learn how AI comes into play, per se, move onto the applications lesson segment of the course. They further provide you with insights into image processing, natural language, and processing robotics.

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    Content Marketing Essentials: Udacity

    Udacity
    Udacity

    Udacity is an online platform devoted to digital marketing and since Content Marketing is part of it, then Content Marketing Essentials is one of its components. The creator of the course is Hubspot, a marketing software company. They have developed the syllabus to help students plan content marketing strategy and measure its reach and effectiveness.

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    Basically, the program starts with the segment involving the planned content to best which further communicates a marketing message. Further, the course heads on with content creation through storytelling, curation, and other techniques, followed by distribution, promotion, and tracking.

    This crash course also provides tips for designing the user experience (UX) of a website, where actually the content resides, to resonate with readers. In the end, it provides real-world examples of careers in content marketing and gives prospective hires and hiring managers alike a sense of what makes a successful job candidate in the field.

    The Essential Guide to Entrepreneurship: Guy Kawasaki

    The Essential Guide To Entrepreneurship: Guy Kawasaki

    An Apple-alumni and Canva evangelist Guy Kawasaki is sharing his experience as an investor and entrepreneur in this class. It states the each and every step process of starting a business, covering launching, pitching, fundraising, building a team, using social media, and evangelizing in over 56 lectures and 4 hours of content. Described as highly informative and entertaining, Guy uses real-world examples to show you the dos and don’ts of being an entrepreneur. You will definitely be inspired to get your startup off the ground.

    Top Qualities Possess by Most Successful Entrepreneurs
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    Body Language For Entrepreneurs

    Body Language For Entrepreneurs

    Now, this is a sort of important inter-personal skill that every entrepreneur should have. So, whether you are leading a meeting, negotiating with partners, or making a media appearance, it’s important that you master this skill. Body Language for Entrepreneurs teaches “nonverbal communication to increase your income and influence as a business owner” in scenarios like networking, public peaking and delivering an elevator pitch, in order to nail it. Because, it’s not what you say it, but how you say it.

    The fact the course states that “93 percent of our communication is nonverbal,” and it’s visible in your online presence, during your interactions with customers, as you connect with colleagues and in just about every other professional scenario involving another human being.

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    This course reaches not only for entrepreneurs but students on the flip side can apply the same strategies to get a better read on prospective hires, potential clients, and others.

    Other Online Courses For Entrepreneurs

    • Startup India L & D Programme by UpGrad
    • Inbound Marketing
    • Inbound Sales
    • Starting-up Post COVID
    • Startup School by Y Combinator
    • Understanding Design Thinking
    • Introduction to Managerial Accounting
    • Managerial Economics
    • Supply Chain Analytics
    • Human Computer Interaction
    • Introduction to Data Analytics
    • Financial Statement Analysis and Report
    • Security Analysis & Portfolio Management
    • Enhancing Soft Skills & Personality
    • Consumer Behaviour
    • Economics of PR
    • Economics/ Management/ Entrepreneurship
    • Web Development with HTML and CSS
    • Android Programming
    • Amazon Web Services
    Entrepreneurial Idea
    Entrepreneurial Idea

    Knowingly or unknowingly, we are all learning new things each day. As an entrepreneur, it is important to keep learning and to quit thinking that you stop learning at a certain age. Picking up new skills is a lifelong, ongoing process, and it becomes even more necessary when you are the helm of things with a whole workforce looking up to you for motivation. However, in this age of fast-changing technologies, it wouldn’t suffice to be a jack of all trades.

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    StartupTalkyVarad Kitey

    You will need to have a basic understanding of a wide range of topics. This doesn’t, however, mean that you need to pay humongous tuition fees and attend classes. You can learn new things and pick up newer skills from the comfort of your home through online courses.

    Whether you choose to read books, take free online courses, or join a local entrepreneur’s group, the most important thing is that you never stop learning.

  • Autofurnish India- Buy Car Accessories Online

    Automobile Accessories not only enhance the looks of your vehicle but also increases its efficiency  in many ways. There are different types of accessories, some that make your drive comfortable, some that protect your vehicle, some that keep your car clean and some to handle emergencies. In short, your dream car is incomplete without the various accessories that come with it. With an increase in the number of cars and a growing trend of personalization of cars, the demand for car accessories is fast increasing. To meet this demand, Autofurnish, a New Delhi based startup is providing the best quality car accessories online. It is one of the best online site to buy car accessories in India.

    Read about Autofurnish – Company Profile, Funding, Founders, Competitors, Revenue, Business Model, Logo, USP, Products Offered, Growth etc.,

    Company Highlights

    Startup Name Autofurnish
    Headquarter New Delhi
    Founders Puneet Arora & Rupal Wadhwa
    Sector Automobile Accessories
    Founded 2012
    Parent Organization Autofurnish Trading Pvt. Ltd.

    Autofurnish – About
    Auto Accessories Industry in India
    Autofurnish – Founders and Team
    How was Autofurnish Started
    Autofurnish – Name, Tagline and Logo
    What is Autofurnish
    Autofurnish – Business Model and How it works
    Autofurnish – Funding and Investors
    Autofurnish – User Acquisition
    Autofurnish – Startup Challenges
    Autofurnish – Competitors
    Autofurnish – Awards
    Autofurnish – Growth

    Autofurnish – About

    Autofurnish offers Premium Automobile Accessories to auto lovers right from the comfort of their home. At Autofurnish, one will get an extensive range of Automobile accessories at affordable price and convenience. Besides manufacturing, the company is engaged in trading, exporting and supplying a qualitative array of automobile parts. Being a renowned manufacturer and wholesaler, the company offers all types of car and bike accessories primarily for all cars and bikes at wholesale rates.

    Autofurnish strives to keep delighting its consumers with high quality automobile accessories at reasonable price.

    “We offer extensive range of premium quality automobile accessories at affordable price and convenient delivery at their home. Also, Autofurnish’s products come at wholesale price direct from manufacturer to consumers thereby cutting down the intermediary cost.” – Says Founder Puneet Arora

    About Autofurnish Website
    About Autofurnish

    Auto Accessories Industry in India

    The Indian automotive aftermarket is expected to touch Rs 75000 crore by 2020.

    Speaking about the Car accessories Industry in India, Autofurnish co-founder Puneet Arora said, “There is a revolution in all industries. But Car Accessories is still predominantly an informal and unorganized Sector in India. In India alone, it is nearly a billion-dollar market (both, organized and unorganized), which is only slated to grow as the Indian auto industry shifts into top gear. With an average growth rate at 20-25 percent year-on-year, there is a remarkable scope for bringing in order and improvements.  With the traditional face of this sector going in for a gradual makeover with the introduction of online car accessories, this market is slowly getting more organized”.

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    Autofurnish – Founders and Team

    Puneet Arora and Rupal Wadhwa founded Autofurnish in the year 2012.

    Puneet Arora is the CEO of Autofurnish. Puneet has 16+ years of technical managerial experience in product and project management, engagement handling, client relationship, corporate training, people management and software development. He is an alumnus of IIM Bangalore.

    Puneet is a computer science graduate, and also a certified project management professional and a Microsoft certified IT professional and technology specialist. Prior to Autofurnish, Puneet worked with many reputed organizations in India and abroad. He has been a part of  Convalida Technologies Pvt Ltd.,  Birlasoft India Ltd., Polaris Software Lab Ltd., Solidcore Systems inc., RSystems International Ltd. and vCustomer India Pvt. Ltd.

    Rupal Wadhwa a Bachelor of Commerce by education, Rupal has 12+ years of experience in core automobile accessories manufacturing and facilities operations, supplier quality assurance, product quality assurance, logistics planning and strategy.

    Another key member of Autofurnish team is Chakit Khattar. Chakit Khattar is the Director of Autofurnish. Chakit holds an MBA degree in International Business and has over 10 years of experience in the field of sales and marketing. Prior to Autofurnish Chakit has worked with companies like Letsbuy.com, Naaptol and Intex Internet Solutions Pvt. Ltd.

    Team’s core belief is Honesty; which is one of the values that Autofurnish is built on. We started in 2012 with an honest attempt to create a trustworthy brand – and now, we are making an honest attempt to keep it that way.

    How was Autofurnish Started

    Autofurnish was born to offer innovative, quality products that are inspired by consumer needs, research-based, and are internally manufactured. Puneet got the inspiration to be an entrepreneur through a startup during his studies in IIM Bangalore. Puneet and Rupal came together in 2012 and decided to start an online portal to sell Automobile accessories.

    “I had an IT background and Rupal comes from an auto accessories family business. It was a perfect fusion of technical & functional knowledge, which is a crucial pillar for an e-Commerce portal”. said Puneet.

    They started listings and selling automobile accessories products on various market places and by 2014 end, they were achieving good sales numbers . Autofurnish started its own manufacturing unit in 2015 with an aim to offer innovative and best quality auto accessories at an affordable price.

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    Puneet narrates the interesting story behind the name Autofurnish-

    “As I was in the technical field I have seen e-commerce from inception so I have seen many websites which usually have an attractive names so when I decided to start my company which is related to car care and its styling , I was just discussing the same with family and many names come around but I was not happy with any and then I remember it was around Diwali when my wife just said that “lets furnish our home with new furniture this time and the same clicked my mind that why not keep a name which has Auto and something related to decorate so from there Autofurnish came”.

    Autofurnish tagline is “STYLE YOUR DRIVE”.  The tagline is self-explanatory, as Autofurnish styles your car, bike or any ride.

    Autofurnish Logo
    Autofurnish Logo

    What is Autofurnish

    Autofurnish has a vision of revolutionizing the conventional auto accessories market by offering new innovative products. Autofurnish products are available both online and offline. Products offered by Autofurnish are–

    1. Car Interiors
      Car Seat Covers
      Car FootMats
      Car Organizers
      Dashboard Accessories
      Car Sunshades
      Car Perfumes & Few More
    2. Car Exteriors
      Car Body Covers
      Car Wipers
      Car Lights
      Car Horns
      Car Parking Sensors
      Car Sill Plates & Few More
    3. Car Care & Styling
      Car Polishes
      Car Shampoo & Wipes
      Car Dusters
      Car Tire Inflators
      Car Vacuum Cleaners
      Car Key Covers & Few More
    4. Bike Accessories
      Bike Body Covers
      Riding Gears
      Face Masks
      Rain Suits
      Bike Locks
      Tire Marker & Few More

    USPs of Autofurnish:

    1. It is an M2C (Manufacturer to Consumer/Customer), which cuts down intermediate dealers and provides best quality products to end consumer at the lowest possible price.
    2. Autofurnish is a technology-driven company. All its products are available online as well as offline.
    3. Autofurnish products are of high quality, durable and cost-effective.  Funding Autofurnish has not raised any funds to date.  

    “In India Car is more of a luxurious product than an essential product. People do compromise on some factors to achieve others. So most of the features they may have compromised while choosing their new vehicle and its model, they try to fulfill those at after-market.  From the past many years, the conventional auto accessories market was offering the car accessories which they had. Not much innovation has had happened in this domain”

    Autofurnish – Business Model and How it works

    Autofurnish is a Manufacturer to Consumer (M2C) company. It has manufacturing units in New Delhi, and warehouse in New Delhi as well as Georgia(USA). The products are sold by Autofurnish through its own website and app, 5 online marketplaces and through over 35 stockists and distributors PAN India.

    How Autofurnish Works
    How Autofurnish Works

    Autofurnish – Funding and Investors

    Autofurnish has not raised any funds till date.

    Autofurnish – User Acquisition

    Autofurnish launched its new products on Amazon, Flipkart and other market places to build up their sales numbers. Once its products started receiving good traction on these marketplaces, traffic automatically started flowing to its website.  

    “We are a self-funded company, and for the same reason, we grew gradually through earn and invest model. Initially, we made our sales by list and sell our products on multiple marketplaces. Being an eCommerce business online digital marketing was the most obvious and successful channel. We planned and executed organic and inorganic digital marketing strategies in balance” Puneet says while explaining the business model.

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    Autofurnish – Startup Challenges

    Starting any business is always challenging. There were people who did not validate the idea of selling auto accessories online, and the founders had to face criticism for the same.

    “In the beginning when we floated the idea among our friends, family and conventional auto accessories dealer, we faced criticism, because no one bought the idea of selling Auto Accessories online” Puneet recalls.

    Another major challenge that the Autofurnish team had was to cater to the needs of the customers efficiently.  Autofurnish developed an in-house customized eCommerce centric ERP “MarketPlaceSDIM”. This proprietary copyrighted software was developed in order to control and monitor each stage of product order life-cycle. The software helped the Autofurnish team to manage multi-level and Just-in-time (JIT) inventory across multiple marketplaces.  

    Autofurnish – Competitors

    Some competitors of Autofurnish present online are Elegant Auto Retail, Auto Trends, my TVS Accessories and Boodmo.

    Offline, some of the major competitors of Autofurnish are, Autoform, Elegant, Prevento and Polco.

    Autofurnish Competitors(Offline)
    Autofurnish Competitors(Offline)

    Autofurnish – Awards

    Autofurnish won “FlipStar Award” from Flipkart in 2015 and 2014.      

    Autofurnish “Flipstar” Award

     

    Autofurnish – Growth

    Autofurnish manufactures high-quality products ranging from interiors and exteriors for 250+ cars and 100+ motorbike models. Some growth milestones achieved by the company are-

    • Autofurnish receives over 2000 orders per day and 1800 orders come from the online channel and the remaining 200 from the offline route.
    • The company also provides services from a mobile application that registers 100 plus orders in a day.
    • Autofurnish has tie-ups with Autoportal, CouponDunia, Paytm and Naaptol to retail products.
    • Autofurnish has spread its wings far and wide across the country now. The company has 1 warehouse in U.S.A & a production unit in China.
    • Has 35+ stockists and distributors across 28+ cities in India.    

    Our vision is to become most admired brand by our customers, employees, business partners for the experience and value they enjoy for being with us. At Autofurnish, our bottom line isn’t just about money. It’s about the people we do business with — our customers, coworkers and contractors.

  • Best eCommerce Platforms In India

    India has a very large population. It is one of the inhabited places in the world and second to China. Still, internet penetration is low, at 41% of the total population. That is 500 million people out of the 1.37 billion people in the country.

    Besides the fact, the low internet penetration and e-commerce in India are massive. It is worth US$ 48.5 billion in 2018 and is expected to reach US$200 billion by 2026.

    The adaptation of the internet and smartphone is growing rapidly. Due to this, almost everything is trending towards mobile commerce. This is becoming a preference for a vast number of Indians who have a smartphone.

    Benefits of Using eCommerce Platform in India
    Ecommerce Platforms In India

    Benefits of Using eCommerce Platform in India

    1. You Get Exemplary Customer Service

    You want an eCommerce platform where everything will reflect well on your brand. If your users will feel that they are not getting enough service. There is a possibility that they won’t come back again. If you do not feel that the platform is getting supported. You should ensure that you can set it up. Why need to inflict on your customers?

    2. The Platform Is Easy To Administration

    No one wants to spend more time than necessary in making changes on your platform. How can you avoid wasting hours with the software? You need to find a platform that is easy to administrate in the first place.

    3. It’s Simple For You And Your Customers To Use

    A well developed and designed platform will be easy to use. And the customer will experience pleasant. You should pick a product that scores high in ease of use. Then you will get to see yourself regretting it.

    4. There’s a lot less downtime

    If you use a platform that is functioning at a higher level. Then you will see a major boost in your site’s performance. The customers would not be deterred because of an error message. This prevents you from completing the purchase process. You will not be spending your valuable time trying to check your platform. Instead of that, you can focus on the projects preferred to be worked on. For example, improving the customer’s experience on the website.  

    5. Your Platform will be more secure

    Everyone does business on the internet today. They know that security is of primary importance. Data breaching can sink faster than you can ever imagine. So, you need to choose a platform that keeps your client’s information secured. This ensures that they will continue to shop without any blockage.

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    Ecommerce Platforms In India

    Shopify

    Shopify is a dedicated eCommerce website builder. This website helps in building your online store. It is effortless. There’s no need for any technical skills. Also no need for a bottomless budget. This ensures to make your dream a reality on your own.

    Shopify Pricing

    This makes Shopify a quick and affordable tool to create an online store.

    Who can use Shopify?

    Anyone can use Shopify irrespective of experience. Whether you are a first time seller or a multi-million dollar business. You just need to generate an idea, something to sell, and an internet connection. And you will get an online store in no time.

    There are Over 1,200 apps that have specialized features. For example inventory tracking, range of plans, and shipping tools. This is a powerful tool to choose from. Shopify can be used for any store and scalable.

    Features Of Shopify

    • Merchant can now use tipping at the time of checkout. This customizes texts to ask for donations to your business.
    • The new express theme helps to design non-traditional businesses.
    • Shop app lets you view your favorite Shopify stores. Get product recommendations and track orders.
    • Curbside pickup and local delivery offer flexible and contact-free shipping.

    Pros

    • Great in features and customer satisfaction.
    • Excellent inventory system.
    • You get sell across multiple channels including Facebook, Instagram, Amazon, and eBay.

    cons

    • Enforces its transaction fee unless you use Shopify Payments.
    • Content does not reformat automatically after switching themes.
    • Apps quickly add up after adding extra features to the store.

    Pricing For Shopify

    | Plans | Pricing |
    |— |— |— |—
    | Basic Shopify | $29/month|
    | Shopify | $79/month |
    | Advanced shopify | $299/month |

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    BigCommerce

    BigCommerce has about 100,000 stores and sales of more than $17 billion. This makes this company the biggest eCommerce platform worldwide. This company provides you with single features for your online store. It helps you in building beautiful online stores using different themes.

    BigCommerce Features

    Therefore, it allows for a wide range of built-in marketing tools for promoting purpose. This company does not believe in a free trial. But it offers a 15 day trial of the online store for free.

    Pros

    • You can use a third-party gateway. There are no transaction fees.
    • It is very comprehensive in comparison to other products.
    • You will get a good set of reporting tools.
    • It has a new drag and drops page builder functionality.
    • You can create short URLs, AMP format on all templates.
    • An unlimited number of staff accounts on any plan.
    • This is easy to create custom fields.
    • Offers your customers to upload files during purchase.
    • Availability of cheaper than usual PayPal card transaction fees.
    • It has built-in a cookie. This helps in meeting GDPR requirements.

    Cons

    • You need to pay more to avail of abandoned cart functionality.
    • There are limits placed on annual online sales. After exceeding that you will need to upgrade to a more expensive plan.
    • The themes are similar to each other. It is not easy to layout content in the manner you want to.
    • Typefaces in free themes are quite limited.
    • The built-in blog does not facilitate RSS feeds.

    Pricing For BigCommerce

    | Plans | Pricing |
    |— |— |— |—
    | BigCommerce standard | $29.95/Month|
    | BigCommerce Plus | $79.95/Month |
    | BigCommerce Pro | $299.95/Month |
    | BigCommerce Enterprise | Price varies per requirements |
    |15-day free trial is available |

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    Wix

    Wix is a cloud-based service. That offers you to design and build your website or online store. There is no need to know how to code. You don’t need to buy web hosting or install any software.

    You only need to build and manage the site in a web browser using the Wix website. Wix was founded in Israel in 2006. This is one of the larger website building company with 3,000 employees.

    Pricing For Wix

    Wix is in large size which gives long term security. And you can look forward to regular feature updates.

    Wix Pros

    • This is easy to use tool.
    • This also provides a large range of templates i.e, 500+.
    • A built-in email marketing tool is also provided.
    • This includes a range of professionally shot photographs.
    • Phone support is there.
    • The SEO features are great.
    • It has an ADI version for website design novices.
    • A free version is available.

    Wix cons

    • After building your site. You can not apply another template.
    • You can’t create a GDPR cookie without a third-party tool.
    • Exporting digital products is not possible.
    • You will not be able to export blog content.
    • You can’t do multi-currency selling.
    • AMP functionality is not always available. Only for blog posts.

    Pricing For Wix

    | Plans | monthly cost | yearly cost |
    |— |— |— |—
    | free |$0 |$0 |
    | combo| $17 | $13 |
    | unlimited | $22 | $17 |
    | pro |$27 | $22 |
    |VIP |$47 | $39 |
    |Business basic| $28 | $23 |
    |Business unlimited| $33 | $27 |
    |Business VIP| $56 | $49 | $49 |
    |Enterprise| $750 | $500 |

    WooCommerce

    WooCommerce is one of the popular eCommerce platforms. This is a plugin for WordPress. That turns your website into a powerful online store. Unlike Shopify, BigCommerce, and other competitive sites, this is an open-source solution.

    WooCommerce Features

    You can use WordPress and WooCommerce free for personal and commercial. This doesn’t need a domain, email, theme, hosting, etc.

    Pros

    • This is great for people who prefer WordPress.
    • This is open-source and highly customized.
    • More number of integrations.
    • There is a community of developers and experts.

    Cons

    • Its updates don’t always work with WordPress.
    • This is self-hosted. You only have to handle updates and maintenance.
    • It requires good knowledge and proficiency in WordPress.
    • This is free but can be high when you factor in hosting, maintenance, development, etc.

    WooCommerce Pricing

    | Plans | Pricing |
    |— |— |— |—
    |starter | $13.99 |
    |plus |$17.99 |
    |pro |$31.99 |

    Zepo

    This is a SaaS platform allowing the end to end eCommerce solutions. Using Zepo you can create your online store. Users will get a free payment gateway for receiving online payments. You can schedule and send shipments. Additionally, users can process orders on multiple marketplaces from one dashboard.

    Pros

    • This is easy to use. Also, it has a good user interface.
    • Ease in the software.

    Cons

    • There is no update for 2 years.
    • They take an exorbitant fee for every single customization. This is not given in the sales process.
    • The customer service is the worst.

    Pricing For Zepo

    | Plans | Pricing |
    |— |— |— |—
    | starter | $31.00/month|
    | no free version |
    | free trial offered |

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    3dcart

    This is a complete and robust eCommerce platform. 3dcart was designed for online store owners for a competitive market. Merchants can effectively open and maintain their eCommerce website. This site currently powers more than 17,500 merchants.

    This is an inc. 5000 company and a pioneer in mobile and social media marketing. This is scalable and completely customizable.

    Features for 3dcart

    • It provides standard templates with the toolset. This customizes the templates to showcase the brand.
    • This offers the ability to display reviews and enable users to write a review of the product.
    • You can update product pricing, product information, and other content.
    • It allows functionality users to select shipping options based on price and delivery.
    • 3dcart also supports payment methods such as credit card, Paypal, etc. which contains fraud management functionality.

    Pricing For 3dcart

    | Plans | Pricing |
    |— |— |— |—
    | startup store | $19/month|
    | basic store |$29/month |
    | plus store |$79/month |
    | power store |$129/month |
    | pro store |$229/month |

    A 15-day free trial is available.

    Conclusion

    Choosing the best eCommerce platform in India is confusing. Now, you know all the pros and cons of every eCommerce platform. Choose wisely and move forward with your best category and growth strategy.

    FAQs

    What is eCommerce platform?

    An eCommerce platform is a software that enables the commercial process of buying and selling over the internet. An eCommerce platform needs a search feature that lets customers find a specific product, a cart feature that lets them manage their order, and a payment feature.

    How does an ecommerce platform work?

    eCommerce websites work through a series of steps, utilizing website code, the database, and 3rd party applications such as a payment processor or payment gateway.

    Which ecommerce platform is best in India?

    Best eCommerce Platforms

    • Shopify
    • BigCommerce
    • Wix
    • WooCommerce
    • Zepo
    • 3dcart

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  • Impact of COVID-19 on Oil Industry

    As everyone is aware of the COVID-19 situation the world is facing right now. On the brink of this cliff, we can just hope that everything goes back to normal. Into the list of unprecedented victims, the Oil Industry has been added to it successfully. The chaotic change in the prices of Oil during COVID-19 outbreak is like adding fuel to the fire.  

    The recent news about Super Contago(when the space to store the tangible products is running out due to excess supply) has shook the world inside out. This pandemic is going to be near about compared with the 2008 depression.

    The surge in supply of crude oil was due to lack of demand across the world. The world implementing complete lockdown has brought the global Oil Industries to an acute dearth of available storage facilities. The sudden termination in the utility of the fuels has worsened the situation. Oil Industries were already under pressure from lower oil and fuel prices because of a warm winter even before the COVID-19 outbreak and the price war between Saudi Arabia and Russia.

    For the first time in history, WTI crude oil prices fell below $0 per barrel and entered into the negative territory.

    As there is no early hope of how to recover from this situation in the near future, the key issue of Oil inventory storage is likely to remain. If the Oil and fuels are stored at the pennies, the non-Saudi shale companies would have to pay to dispose the excess stock off. And as a result, they may have to further narrow the rate of production by shutting down their rigs and oil wells to avoid plunging into deeper financial troubles.

    Reasons of decline in Oil Industry due to COVID-19

    With history and the growing tension between the USA and Saudi Arabia regarding the Oil prices and the export business. The shale players were already tested with their limits even before the pandemic. COVID-19 is not the major reason why Oil prices are falling.

    • The world i.e. direct or indirect dealers in Oil market are either tested positive of COVID-19 or too cautious to take a physical step forward.
    • The interested dealers reside in an area which have been quarantined or are facing national lockdown.

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    Actual Effects on Oil Industries worldwide

    Surge in oil prices can reduce demand for other goods because they reduce wealth, as well as induce sheer uncertainty about the future. The rise in Oil price can also suppress the growth of the economy through their effect on the supply and demand for goods other than oil.

    Iran faced a decline in oil prices. The majority of revenue took a hit due to the unexpected outbreak of COVID-19. The price of Iran’s heavy crude plummeted to below $14/barrel down from $44 or more per barrel in February. It also had to allow it’s buyers to come directly with it’s tankers to it’s refineries, plug in and fill up. Thus removing transit fee, insurance and whatever maritime indemnity from the cost of each barrel.

    Iran and Iraq want to produce enough to satisfy their markets by offering to produce more to gain new markets, and deliver through their own agents. But the problem here missed is, an offer in the international market doesn’t happen overnight.

    Saudi Arabia cuts down the price oil in a day since the 1991 Gulf War, estimating the prices further could fall $20 a barrel. Whereas, Saudi Arabia needs oil prices at around $82 to balance the market.

    Angola, Algeria and Venezuala are suffering the most by loosing around 85% of their oil and gas revenue this year.

    The dispute between tow biggest oil producers which are Saudi Arabia and Russia has pushed the oil prices in four years.

    China, the world’s biggest oil importer, is now consuming much less oil and energy due to disruption in the manufacturing industries. Moreover, Countries would rather stock up the bottles of fresh water, poultry products, meat, vegetables, pharmaceuticals and other necessities rather than burning fuel.

    Graph of oil prices over the passage of years
    Graph of oil prices over the passage of years

    OPEC members and its allies finally agreed to make a deal to slash global output by about 10%. Therefore, the deal led to largest cut in oil production ever.

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    How does change in Oil prices affect India?

    There are number of ways we can look into this due to the slump in oil prices.

    Impact of Oil prices on Indian Economy

    Almost 85% of oil is imported from the big oil industries. Low oil prices reduces India’s import bills and it can also give space to the government to increase fuel taxes, offsetting low direct tax collection. Furthermore, low oil and petroleum costs also bring down the energy prices, moderating the inflation rate. “India being a net oil import contributor tends to gain immensely from oil prices drop on its import bill,” Madhavi Arora, Economist.

    Indian Economy has a possibility of getting a hike of 1.4% points GDP.

    It is interesting to mark that the prices for retailers/investors have not been reduced since the government is using the buffer amount to fund its expenses. However, once the lockdown comes to an end, the government faces increased pressure to reduce the fuel prices for consumers.

    However, the oil industries are in deep trouble due to terrific crash in demand. Dealers and Refiners imported a tons of crude oil before price crash resulting heavy inventory losses, with negligible sales revenue and repeating the cycle.

    An add on to this fiasco, from a consumer’s point of view, is that reduced oil prices help in slowing inflation. Also, there are many possible ways to measure real oil prices, depending on which measure of inflation you use.