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  • 8 Google Algorithm Updates You Wish You Knew Before

    Nearly every day, Google proposes changes to the ranking algorithm.

    Almost every day, Google changes its ranking algorithm. Some of them leave fewer impacts and others shake up the SERPs. This article will help you in knowing the important algorithm changes. And penalties that are rolled out in recent years with the brief.

    But before starting anything, let’s see something. What if you could know which update impacted your organic traffic and how? You can now use a rank tracker. All you need to launch a rank tracker and create a project for your site.

    1. Panda

    Google’s Panda update is a search filter launched on 23 February 2011. This was to stop sites with bad quality content from working into its top search results. Panda gets updated from time to time. After this, sites that are previously hit may escape, if you made the right changes.

    Know everything about this update

    Panda can also catch the sites that were escaped. A refresh means false positives can be released. The purpose was to reward good quality websites. This was also initially named as a farmer.

    Triggers for panda

    • Thin content
    • Duplicate content
    • Low-quality content
    • Lack of authority and trustworthiness
    • Content farming
    • Low-quality user-generated content (UGC)
    • A high ad to content ratio
    • Low-quality content surrounding affiliate links
    • Website blocked by users
    • Content mismatching search query

    How can you know that you’ve been hit by Panda?

    One of the signs of Panda penalization is a sudden drop in website traffic or search engine rankings. However, this is also important to keep in mind that other things can also result in losing rankings and traffic. That can be the rise of your competitor in the market, manual penalties. Or can be a different google update other than this.

    When a known name update occurs. This is important to study the industry documentation involved in the update. If the loss of rankings or traffic corresponds to a known date. Please go through the industry lists of bad practices. After that, you believe you got the relation between bad practices and updates. Try to solve the situation.

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    How can you recover from Panda?

    Panda has frequently been marked as an update difficult to be recovered. However, Panda updates are mostly on website quality. Steps for recovering generally leads to improving that quality. Some of the actions include:

    • Abandoning content farming practices.
    • A website is full of quality content, usefulness, relevance, trustworthiness, and authority.
    • Revising the ad or content ratio. So that pages don’t get dominated by ads or links.
    • Ensure the content of the given page is relevant to match the user’s query.
    • Remove duplicate content.
    • Careful editing of content. Ensure it is unique, error-free, and useful to readers.
    • Use the robots no-index, no-follow command to block indexing of duplicate or other elements.

    2. Penguin

    Google has introduced a penguin update on 24 April 2012. This was to catch sites considered to be spamming the search results. Those who buy links or obtain them through link networks by the purpose of boosting Google rankings.

    why this penguin update

    Whenever a new penguin update is introduced. The sites taken into action remove bad links. New sites that are not previously caught possibly get trapped by Penguin. Sites that were caught by mistake, may be released.

    Consequences of this algorithm

    Websites that don’t stick to the webmaster guidelines of Google. They get affected by the penguin update. In the earlier versions of penguin decreased the entire domain value. If the webspam gets identified, the site penalty leads to exclusion from the index.

    Today the penguin filter works on a URL basis. If the filter comes beyond webspam. Then it can lead to the ranking loss. There are further attempts are being made to use high-quality content. This increases voluntary linking to their website. Also, some channels such as social media are used to increase the range of websites. Also to receive backlinks and traffic.

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    What to do after being affected by Penguin?

    Those who got to know that their website is affected by penguin. You should start analyzing the link structure. Links from link farms as bad neighborhoods can lead you to underestimation.

    An important indicator is that the penguin filter is activated warning of unnatural links. Google sends this through google search console to webmasters. In this case, you should study and analyze the previous link building efforts. So that the consequences get minimized.

    After this, Google has introduced an alternative i.e disavow tool. Using these backlinks can be announced as invalid.

    3. HummingBird

    Hummingbird was introduced very quietly on 22 august 2013. Various site owners didn’t get to know the difference. This tool helps google to get a better understanding of search queries. And produce results that match searcher intent.

    how it works?

    While the keywords remain essential. Hummingbird helps a page to rank for a query even. If it hasn’t exact words the searcher entered. This can be achieved using natural language processing. That relies on semantic indexing, co-occurring terms, and synonyms.

    What hummingbird is all about?

    This was the new algorithm, which was formed by more than 200 factors. These factors can affect ranking and search. The biggest changes are made with a sharp eye on mobile. There’s nothing to surprise about the explosion of the mobile market in recent years.

    This produced the addition of a conversational search to the hummingbird algorithm. This was designed to focus on the meaning of expression rather than one keyword.

    This was because many people use voice while searching on mobile. So instead of looking for individual words. It looks for the entire phrase to explain that meaning.

    How can you adjust?

    Try to expand your keyword research and focus more on concepts. Research carefully relevant searches, synonyms, and co-occurring terms. You can find great ideas about google related searches into the rank tracker research module.

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    4. Pigeon

    Google pigeon tries to recognize. And degrade the rank of sites having unnatural links. These are considered to be spamming the search results. Since 24 July 2014 pigeon has been a part of google’s ranking algorithm. The penalties are applied faster now and recovery in less time.

    pigeon update in Google’s Algorithm

    Pigeon affects searches where a person’s location plays an important role. This update created ties between the local and core algorithm.

    Consequences of this algorithm for local businesses?

    • You may notice a change in website referrals, leads, and business.
    • You might see a change in your rankings. Whether that can be positive or negative. While some of you benefit with increased importance on local search. Others might be driven out of heavy traffic searches due to prioritizing directories.
    • Large directories will benefit more compared to small locations.

    What should you do now?

    • Make sure your business appears in the industry directories and review sites. You should register your business with directories and try to gain positive reviews.
    • Keep checking on local search terms related to your business that they haven’t changed. If the update is according to your strategy.
    • If your company’s keywords are appearing in local search results. You need to get optimized for local search.
    • In the case of rank dropping as a result of the update. Then try to focus more on on-page SEO optimization along with local optimization.
    • Check broken links, contact numbers, and spelling in Google’s local listing.

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    5. Pirate

    This update was introduced on 10 august 2012 for copyright violations. Privacy is a huge deal today. It has been since the appearance of the internet. Google makes sure that sites having stolen content don’t get the benefit.

    pirate update

    Using the pirate update, sites are down-ranked and removed from the search results. Some of the sites are still not caught. And Google is still working for the right owners don’t suffer.

    How does it work?

    Google can’t check every page on the internet to ensure no pirated material is left out. Pirate targets the sites that violate the copyright guidelines set. Google never removes any page unless a valid copyright removal notice gets filed by the owner of the rights.

    If someone enters a query searching for a specific movie, google avoids piracy sites of top slots in SERPs. However, you can still find these pirated sites, if you’ll search them directly. But they won’t show up in organic search results for a generic query.

    How can you fix your website if it is affected by Pirate?

    If you got notice abrupt drop in your rankings and page visit. Firstly ask yourself if you have any illegal content on your site. If you’re looking to recover from a hit by Pirate. Things you can do:

    • Remove Content That Violates DMCA

    If you have media that is pirated then remove it. Remove illegal content. The pirate update will get no reason to target your site.

    • Try to keep your main domain separate

    Many sites offer users to add content to pages. If this is in your case, keep your domain separate from the user’s content. You can’t keep control over what people publish. So this will keep you safe instead of their mistakes.

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    6. Fred

    The Fred update was an improvement for Google’s search ranking algorithm. This was introduced on 7 March 2017. However, the important factor behind Fred was quality.

    know sites hit hardest by Fred update

    That is how aggressive monetization tactics used by some of the sites. Also google’s view, negatively impacting the experience of users.

    Which sites get hit hardest by Fred?

    However, Google has yet to confirm any thoughts regarding its latest algorithm change. There is some compelling evidence to support the theory. That Fred was designed to punish sites that are prioritizing monetization over user experience.

    How should you react to Fred And Future Google Updates?

    Whether as the result of poor quality links, excessive ad placement, or thin content. Fred hugely disrupted too many websites. This thing could be good for users which is a good business for Google.

    Living in never-ending fear of Google impulse has long been the norm for SEOs. There are several steps to minimize the risk that your site can be hit in the future by algorithmic changes. If you are also worried about the impact of Google’s updates.

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    7. RankBrain

    RankBrain was introduced on 26 October 2015 and part of the Hummingbird algorithm. RankBrain update is reviewed as the third most important signal for a search query. An update that provides the best matching result due to the searcher’s intent.

    query-specific ranking update

    This is an AI system that helps Google understand the meaning behind queries. RankBrain identifies the applicable query-specific ranking factors for web pages.

    How can overcome RankBrain Update?

    You need to upload Proper competitor analysis content. This could be penetrated to users of any age. RankBrain connects long and original doubt to the shorter one. Hence it lets provide Google answer all types of searches.

    How RankBrain Update Impacts Search Results?

    Today we can see how RankBrain will help in the long tail doubts for voice search. The benefits of this algorithm are that it uses stop words which are earlier completely neglected by Google search. This also tries to prepare for one search ahead as per the user.

    All the learnings are done using RankBrain offline. It checks the searches and predicts them. If the required prediction is good then the latest version goes online. And the prediction goes offline.

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    8. Mobile-Friendly

    Google’s mobile-friendly update was introduced on 21 April 2015. This update was made to ensure that pages that are optimized for mobile get to rank at the top. All the desktop searches were not affected by the update.

    update for mobile specific sites

    Mobile-friendliness means one page of your site can get considered mobile-friendly. And get ranked up while the rest fail the test.

    How does it work?

    Google’s mobile update helps that mobile-friendly pages rank at the top. While pages that are not optimized for mobile gets filtered out or ranked down.

    How can you be safe from it?

    • You should take the mobile-friendly test. You must pass its mobile-friendliness criteria to get high rankings on mobile.
    • Go to mobile and focus on speed and usability. It will help you see which of the aspects of the pages the mobile version needs to improve.

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    Conclusion

    I hope this article would help you understand the major Google updates. These changes in the algorithm have revolutionized SEO. From Panda to Fred and beyond, everything works to help searchers while battling for low-quality content.

    So let’s see key takeaway from this. You must have tired of the need to produce high-quality content. When you will stay in Google’s good terms. Then you don’t have to worry about it. All you need to build links organically. Focus more on providing the best quality content. This will help you to grow your blog’s traffic.

    Have you noticed any of the effects mentioned above?

  • Govt has Launched ‘Chunauti’ to Invite Startups to develop solutions for problems amid Pandemic

    Entrepreneurship is growing at a very rapid pace in India and to boost entrepreneurship, the Government has created an entire ministry dedicated to helping new businesses. The government has also taken initiatives by introducing many schemes to promote entrepreneurship. To provide financial assistance to entrepreneurs the Indian government has set up several different startup schemes to help boost the startup mission in India.

    Govt has Launched ‘CHUNAUTI'(Challenge Hunt Under NGIS for Advanced Uninhibited Technology Intervention) to invite Startups to develop solutions for problems amid pandemic.

    Who can Apply:

    • The challenge invites the proposals/applications from Indian Start-ups who are working in domain related to software product development.
    • Start-ups registered with DPIIT under start-up India programme are encouraged to participate in this programme.
    • Individual Academicians, Researchers, Educators, Entrepreneurs, partnership firms, LLPsmay also participate, however, if they are selected then they will have to register as a private limited company in stipulated time (preferably within 3 months).
    chunauti challenge
    Chunauti Challenge hunt

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    Startup Ecosystem facilitated through various government departments & programs

    • 4100+ Startups have benefited in the last year through various programs of the Central Govt.
    • 960 crore of funding has been enabled to Startups through various schemes
    • 828 Cr sanctioned funds for infrastructure

    Launching the competition, IT Minister Ravi Shankar Prasad said,

    “I urge the young, talented innovators of India to come forward and avail benefits of ‘Chunauti’ challenge of government and create new software products and app. This launch is a bold initiative under the clarion call for Aatmanirbhar Bharat given by Prime Minister Narendra Modi”.

    Key Domains:

    Participants in the challenge will be encouraged to develop products and technologies in five key domains

    • Edu-Tech, Agri-Tech & Fin-Tech Solutions for masses
    • Supply Chain, logistics & Transportation Management
    • Infrastructure & remote monitoring
    • Medical Healthcare, Diagnostic, Preventive & Psychological Care
    • Jobs & Skilling, Linguistic tools & technologies

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    Budget of the Programme

    The government has chosen a budget of over 95 crores over a period of 3 years for this program. This programme aims to identify around 300 startups working in identified areas.

    Financial Incentives/Funding Support:

    The startups selected through the challenge would be provided incubation support, mentorship, all relevant facilities, as well as funding support such as cloud credits from leading third-party service providers, seed funding of up to INR 25 lakhs, as well as INR 10,000 in monthly monetary support to each intern (startup in pre-incubation) for a period of six months to help them evolve their business plan and solution around the proposed idea.

    Timelines & Duration:

    • Application submission– Start Date- 10th August 2020
    • Application submission– End Date- 07th September 2020
    • Evaluation of Application- 21st September 2020
    • Announcement of the result- 28th September 2020

    With the objective to build a strong Eco-system for nurturing innovation and Startups in the country, these initiatives are introduced. The government is also taking steps to reduce the hurdles in the path of the startups. India seems to be going towards the era of entrepreneurship, as India ranks 63 in ease of doing business around the world.

  • Billionaire Mukesh Ambani’s Reliance Retail has Acquired Future group Retail Business for ₹24,713 crore

    Kishore Biyani, once celebrated as a retail king has surrendered by selling his retail business of the Future Group to billionaire Mukesh Ambani’s Reliance Retail. Mukesh Ambani’s Reliance Industries Ltd has acquired Kishore Biyani’s Future Group for ₹24,713 crores / $3.38 billion. Reliance Retail will now have access to close to 1,800 stores across Future Group’s Big Bazaar, FBB, Easyday, Central, Foodhall formats, which are spread in over 420 cities in India.

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    “It was mainly on account of an increase in debt of the operating companies, with the total debt at the group’s listed companies increasing to Rs 12,778 crore as of September 30, 2019, from Rs 10,951 crore as of March 31, 2019,” ICRA said.

    This deal will help Kishore Biyani, CEO and founder of The Future Group, to pay off the company’s debts.

    This transaction takes into account the interest of all its stakeholders including lenders, shareholders, creditors, suppliers and employees giving continuity to all its businesses. said Kishore Biyani, Group CEO, Future Group

    The Future Group was founded in 1987 as ‘Manz Wear Private Limited’ and its headquarters are based in Mumbai, Maharashtra. The CEO of the company, Kishore Biyani has previously sold shares of the company when they had been under debt when he sold ‘Pantaloons’ which is a leading clothing retail chain to Aditya Birla Nuvo Limited nearly eight years ago.

    In the consumer electronics category, Reliance Retail operates Reliance Digital, Reliance Digital Express Mini stores and Jio stores, and in fashion & lifestyle category, it operates Reliance Trends, Trends Women, Trends Man, Trends junior, Project Eve, Reliance Footprint, Reliance Jewels and AJIO.com.

    Past Reliance Industry Acquisitions

    Embibe
    Fynd
    Grab
    Haptik
    Reverie
    Saavn
    Tesseract
    Den Networks, Hathway Cable and Datacom
    Hamleys
    Netmeds
    Asteria Aerospace
    NowFloats Technologies
    Radisys
    Balaji Telefilms and Eros International

    Why Reliance Retail acquired The Future Group Retail business

    Ambani plans to battle top e-commerce companies in India such as Flipkart, which was bought by Walmart around 2 years ago, and Amazon, which already holds a stake in the company. He has already disrupted the telecom sector with jio and now is pushing ahead to consumer-services.

    Reliance retail growth
    Reliance Retail Revenue Growth

    Reliance Retail will now also have access to close to 1,800 stores across Future Group’s Big Bazaar, FBB, Easyday, Central, Foodhall formats amd Big Bazaar grocery chain will help Reliance, which sells everything from groceries to electronics through 11,000-plus stores, to broaden its extensive reach across the country.

    The deal will also help to strengthen the vision of the launch of JioMart, the online grocery delivery service that propels the company’s omnichannel plans. JioMart is an online grocery store that aims to provide 50,000+ grocery products, at competitive discounts and express delivery at your doorstep.

    The retail market is expected to grow to $1.3 trillion by 2025, that Boston Consulting Group.

    Reliance Industries is now in battle with amazon.com Inc. and Walmart Inc., which have spent billions of dollars in a bid to dominate the world’s only billion-people-plus market. Ambani recently also announced that Reliance Reliance Industries is now net debt free much before original schedule.

  • 7 Ways To Create Best Ideas For Starting A Business

    There are so many different factors that contribute to the success of your startup. But your business idea is the most important thing among them. The idea drives your business forward. Most of the people think that starting a business is a difficult and mysterious process. Also, they don’t know about the first step to take in starting a business.

    Starting a business requires energy and time. The person, who wants to start a business, must be subject to periods of self-reflection in order to find a realistic and profitable business idea. Let us discuss about it. Where can you look for ideas for your business? There are so many ways.

    A good idea makes others to invest in the business. Also, it has an important role in creating sales and profits. The profit allows us to invest in more products and services. It enables the business to grow. But a bad idea will increase the chances to face more competition. That will be a reason of reduced sales and profits. Also, it decreases the growth of your business and you may struggle to survive.

    How to find a business idea

    There are some ways to create the right idea for starting a business. They are given below.

    1. Explore your passion

    We should identify something that we love to do. It makes you able to find enjoyment in what you are doing. We can turn our interested thing into a business idea. For example, if you love space travel, you can try to start a business of building rockets. So, you should find out what you love. Prepare a list of things you love to do. Look for the ways to turn these ideas into a business. For example, if you are interested in healthy living and also, like to discover the new ways to workout, you can start a fitness startup.

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    2. Try to identify your frustrations

    The best business ideas are coming from problem solving. There are so many problems that we are facing in our daily life. If we face a problem, we try to solve it. We can create a business through this. You need to identify and analyze the problems that you face in your daily life. Also, you should try to make solutions to those problems. All creative inventions are born out through problem solving. Your best and most profitable business ideas are the problems that you can solve.

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    3. Think about challenges of our society

    Think about the problems that are most likely to affect the future of our humanity. Identify the needs of our society. Also, think about how to solve those problems. Elon Musk is a perfect example. He is a forward thinking innovator. Musk identified the future problems and made solutions to those problems. He probably knew that there would be short-term solutions to short-term problems. So he thought about bigger future problems.

    Business idea has an important role in creating sales and profits

    As a result, Musk manufactured rocket ships, founded PayPal, built an electric car, invented a tube-travel capsule, and designed a submarine car. But you don’t need to design hyperloop capsules or rockets. There are so many other challenges. So, think about the other kind of future problems that our world is going to experience. Also, think about how to fix those problems. The People will pay you for those solutions.

    4. Study successful entrepreneurs

    It is very important to know about the great entrepreneurs and their stories. We should study about their successful business models. We can learn so many things from them. It will help you, when starting a business. Also, you will get business ideas from their business models. Try to know about how they implemented their business idea. You will get inspired by knowing about them.

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    Take a look and analyze the trending subjects on social media sites like YouTube, Twitter, BusFeed, Reddit, etc. You can quickly get into trending topics by reselling or creating services or related products. It enables you to build a valid business. Also, choose an industry and spend a few months for reading everything about it. Do it until you reach where you can find and predict upcoming trends.

    6. Find business ideas in your corporate job

    Take a look at the internal processes of the company. It includes finance & accounting, human resources, sales, management, marketing, etc. Think about how can be making this process more efficient by using technology. Try to use this process in another industry. Also, think about how its service or product can be made better and cheaper. Look for the ways to access a completely another different market for the product.

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    7. Use your smartphone

    We have experienced unavailability of App or need of improvement in an App, when searching for a needed thing in the phone. If you know to develop an application, you can use this opportunity by making an App. Also, we have experienced unavailability, when searching a product or service in the phone. We can turn this into a business opportunity by creating that product or service in the market.

    How to determine the quality of a business idea

    It’s important to determine the quality of an idea. There are some strategies to help you determine if you have a good business idea. They are given below.

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    • A good business idea is those that can solve a problem in some way. If you know that a problem affects you, your family, friends and coworkers, it’s more likely to affect people you don’t know.
    • You do not have to worry about deep financial forecasts at the early stage, but you should do some basic calculations to make sure that your idea is profitable.
    • There are several ways to solve problems, but the best business ideas do it in a way that is less costly than the market survives. You can evaluate that the solution is worthy or not through determining the price.
    A good idea is one of the important factors in the success of a business
    • You never be successful in your business without a large enough market. You should determine that if there is a niche market for your idea.  If your business is doing better than it already is, you can achieve success
    • You may need to spend all your time for the business. So it’s important to make sure that you are passionate about your idea.
    • You can’t know if your business is profitable until you try it on strangers. Try it with honest people who create your ideal target audience, and then pay attention to the feedback.

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    Starting a business is not an easy thing. You can’t be successful without taking risks. But there are differences between the calculated risks and the foolish risks. The best ideas are not the specific area of smart and most successful people. It is possible to everyone. We all can come up with an idea that will change the world, revolutionize an industry or helps you to earn millions.

  • Zerodha vs 5paisa: The Top Contenders In The Brokerage Industry

    This stock broker comparison is between two of the biggest discount brokers in India. This article will compare 5paisa and Zerodha based on their brokerage charges, account opening charges, maintenance charges, exposure margin, trading platform and more. This comparison will help highlight the major difference between these two brokers to help you find the best on your preference.

    A brief history on Zerodha

    Zerodha is the biggest private discount broker in India and was founded in the year 2010 by Nitin Kamath. It is known to be one of the best for traders and investors looking for low brokerage, reliable trading platform and easy interface. It has over 2.2 million clients that contribute over 15% of daily retail trading volumes across NSE, BSE and MCX. Zerodha is the largest stockbroker in India and is headquartered in Bangalore. It offers zero brokerage on delivery trading and a flat rate of 0.03% or Rs 20 per executed on other segments.

    Zerodha offers a zero brokerage charges for delivery equity investment and direct mutual fund investments. For the other services like F&O, currency and commodity trades across NSE, BSE, and MCX it offers a flat brokerage of flat Rs 20 irrespective of the trading volume. The number of active clients on NSE is 9,09,008 as of November 2019. The other services it offers it offers Direct Mutual fund investments, Kite APIs.

    Zerodha vs. 5paisa logo
    Zerodha vs. 5paisa logo

    A brief history on 5paisa

    5paisa is a public discount broker that provides you the platform to trade in stocks, futures and other option at the lowest cost of Rs 20 flat per trade, even if you trade 10 crore. It is headquartered in Mumbai and is a part of India Infoline (IIFL). It is leading non-banking financial institution in India with two decade long experience as it was initially incorporated in 1995. 5paisa was relaunched in 2016.

    It was reintroduced new brokerage model for online retail broking services and also got demerged itself from IIFL so that it can get listed on the stock exchange. 5paisa capital started trading on NSE/BSE in November 2017 making it the first to be listed in the financial digital marketplace. 5paisa capital provides a platform for all financial products which include equities, derivatives, mutual funds, commodities, bond and debentures, insurance and personal loans.

    The account opening process for 5paisa is totally paperless based on Aadhaar. 5paisa provides the trading facility in mobile, browser and desktop platforms. The number of active clients on NSE is 1,06,280 as of November 2019. The other services it offers are Mutual Fund Investments, Research reports, etc.

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    The side by side comparison of 5paisa and Zerodha

    5paisa vs Zerodha Charges and AMC

    5paisa trading account charges is Rs 650 while Zerodha takes Rs 200 as account opening charges. 5paisa Demat Account AMC (annual management charges) charges is Rs 540 which is charged at Rs 45 per traded month and Zerodha Demat account AMC charges is Rs 300.

    Types of AMC 5paisa Zerodha
    Trading Account Opening Charges ₹650 ₹200
    Trading Account AMC Charges free free
    Demat Account Opening Charges free free
    Demat Account AMC Charges ₹540 (₹45 per trade) ₹300

    About brokerage plans and brokerage charges

    Both the platforms do not provide multiple, monthly or yearly plans and only offer single broker plans. But when it comes to brokerage plan details 5paisa is a discount broker which charges a flat fee of Rs 20 per executed order for equity cash and equity F&O, including currency and commodity. This is the lowest brokerage plan offered by the offered by the best brokerage house in India. Zerodha on the other hand, charges Rs 20 or .03% whichever is lower for equity intraday, F&O, currency and commodity. No other upfront brokerage or turnover commitments on your trade.

    Brokerage Charges 5paisa Zerodha
    Plan Name Flat Fee Rs 20 Trading Plan Max Rs 20 per order Trading Plan
    Equity Intraday, Futures, Options Flat Fee Rs 20 0.03% or Rs 20 whichever is lower
    Currency Futures, Commodity Trading Flat Fee Rs 20 Flat Fee Rs 20
    Call & Trade Charges Rs 100 per call(No limit of orders) Rs 50 Per Executable Order

    Demat account opening charges

    This table shows the difference demat services that both the broker services provide and its charges.

    Demat account 5paisa Zerodha
    Demat Account Opening Fee Nil ₹50 (Stamp charges payable upfront)
    Demat Account AMC ₹540 (Charge ₹45 per traded month) Individuals/Non Individual – ₹300 + GST Non Individual – Corporate – ₹1000
    Dematerialisation Charges ₹15 per certificate + ₹40 as postal charges ₹150 per certificate (+ ₹100 Courier charges)
    Rematerialisation Charges ₹15 per certificate or ₹15 for every 100 securities or part thereof whichever is higher + ₹40 for courier ₹150 per certificate + CDSL charges + ₹100 Courier charges
    Transaction Charges (Debit or Sell) ₹12.50 per transaction per script • Market Trades: ₹8 + ₹5.5 •Off-Market Trades: 0.03% of ₹25 whichever is higher

    Order Types

    The main Orders that all the broker platforms offer are CNC order (cash and carry), MIS order (margin intraday squareup), NRML order (normal margin). There four types of orders Cover orders provides additional margin and are placed  for an compulsory stop loss and this is a intraday position. The second one is the Bracket order where you lock in a profit by bracketing an order with two opposite side orders. This will help you get a higher margin and limit your loss.

    The third order is the after market order that are sent to exchange on the next day. The last one is GTC which are Good Till Cancelled order, which means you can buy or sell equity limit orders and your orders will remain in the system until its executed.

    Order Types 5paisa Zerodha
    CNC, MIS and NRML orders yes yes
    Cover order and Bracket order yes yes
    AMO-After Market Orders yes yes
    GTC-Good Till Cancelled yes yes

    Investment offering

    Investment offers contain Equity Derivatives (on both exchanges NSE/BSE), Commodity Trading (both brokers offers this on MCX), Online Mutual Fund Investment (offered on online mutual fund investment option) and Portfolio Management Services (both the brokers don’t offer this).

    Investment Offering 5paisa Zerodha
    Equity Cash and F&O yes yes
    Currency Deravitives and Commodity yes yes
    Mutual Funds and ETF yes yes
    Bond / NCD yes yes

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    The PROS and CONS of Zerodha

    PROS:

    • Free equity delivery traders. No brokerage charges for Cash-N-Carry orders.
    • Zero brokerage charges for delivery trading across segments and exchanges with a maximum brokerage of Rs 20.
    • Excellent trading platforms (KITE) available for free.
    • Easy and fast online account opening with simple and flat brokerage model in all other segments and exchanges BSE, NSE and MCX.
    • Over 10 lakh active customers and 10% of daily volume at BSE, NSE and MCX.
    • Zerodha Referral program offers 10% brokerage share to clients you refer.
    • Good Till Triggered (GTT) order are available which are similar to orders.
    The premium options offered by Zerodha
    The premium options offered by Zerodha

    CONS:

    • Doesn’t provide stock tips, research reports or recommendations.
    • Call and trade is charged at extra Rs50 order and auto square off is charged at extra Rs 50 order.
    • Doesn’t offer 3 in 1 account.
    • Doesn’t offer unlimited trading plans and AMC free demat account.

    The PROS and CONS of 5paisa

    PROS:

    • Flat fee brokerage. Pay just Rs 20 per executed order with no worries about the size of the trade.
    • Free trading software including 5paisa mobile app and trading terminal.
    • Up to 20 times exposure in intraday trading and 4 times more exposure.
    • 3.5 times more exposure in derivatives Intraday Trading.
    • It is the cheapest broker, flexible brokerage plans and research reports available but at an extra cost.
    The premium options offered 5paisa
    The premium options offered 5paisa

    CONS:

    • Call and trade is charged at Rs 100 per call in addition to the brokerage. Any number of trades can be placed in one call.
    • Research and advisory is available at extra cost.
    • Higher exchange turnover charges in comparison to other popular discount stock brokers.
    • Higher demat debit charges Rs 25 per transaction.
    • NRI trading and Demat account is not available.
    • Doesn’t offer commodity trading.

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    The premium services offered by zerodha and 5paisa

    Zerodha, being the biggest discount broker in India has over 22 lakh clients which is because of trust and brand value. Moreover, initiatives like educational facility (Varsity), investment in IPO’s from the same dashboard, free direct mutual fund investments, etc create more value for its clients.  Zerodha has got a bigger range of partner products that help traders and Investors like Streak, Sensibull, Learn app, etc.

    Whereas on the other hand, a few known advantages of 5Paisa over Zerodha is that they offer Research reports and robo-advisory to their clients, which Zerodha doesn’t have. However, this facility by 5Paisa is offered only to its clients with higher plans. In addition to that, the multiple flexible brokerage plans offered by 5Paisa can also be a little advantageous for volume traders.

  • Rakesh Sidana, founder, MeriCAR joins GoMechanic as AVP to Scale Spare Parts Business across India

    With immense expertise in Business Development, Marketing and Startups, Rakesh Sidana has gone a long and fruitful journey in being an amazing Entrepreneur, as he is today! Being the Founder & Ex-CEO of MeriCar (A unique first platform for 5000 car garages in India), he has proven that innovation and determination can help succeed any ventures. He is a Serial Entrepreneur who looks for innovative and disruptive business. He has currently  joined the Senior Management (Assistant Vice President) of GoMechanic.

    GoMechanic is India’s leading Car Repair & Maintenance App which is helping streamline the disorganized automobile service centres in India. Amit Bhasin, Nitin Rana and Kushal Karwa, founded GoMechanic in 2016 with and aim to be a cost-effective and reliable solution in auto repairs and services. In August 2020, GoMechanic has on-boarded Rakesh Sidana to be a Key Part of its Core Management Team. His role as the Assistant Vice President will help in strengthening the position of GoMechanic in the India’s aftermarket system.

    Co-founder of GoMechanic, Kushal Karwa said ‘Rakesh Sidana was one of the first few entrepreneurs in the online automotive service industry post the dot com revolution in India. His understanding & experience of the industry is commendable. We are happy to have him on board.

    GoMechanic is rapidly increasing its presence in the Indian ecosystem with spread to 21 cities currently. Being the most successful multi-brand car repair & maintenance app in India, the team of GoMechanic is fully prepared to bring the benefits to more cities. GoMechanic’s app is available on IoS and Android. Till date, GoMechanic has attracted investment from Sequoia Capital, Chiratae Ventures, Rohit Bansal, Kunal Bahl, Orios, Dhianu Das & Pawan Munjal (MD of Hero Motocorp).

    “Rakesh Sidana has in-depth knowledge of how the automotive aftermarket industry functions in India. He has himself spent a considerable amount of time & effort in understanding consumer behaviour & industry gaps. Glad to make the team stronger with his added point of view” Says Co-founder of GoMechanic, Nitin Rana.

    Rakesh Sidana

    Rakesh Sidana has always valued Wisdom and Knowledge in every step of his life. His Leadership Qualities can be assessed directly with the success of MeriCar.com

    Established in 2008, MeriCAR.com is a marketplace and aggregator for the ‘after sales automotive’ market in India. He has over 20 years of experience in identifying gaps & creating online solutions for consumer needs. He founded Mericar.com in 2008 which allowed car owners to book personalized car care experiences online. It attracted seed funding from MyFirstCheque & Rajan Anandan. MeriCar is backed by a large international automotive corporate to serve customers pan-India 24×7 for roadside assistance or emergency breakdowns.

    With a passion to share knowledge, Rakesh Sidana organises FB Live, Podcast, YouTube Talk Show and Startup Events. He has authored Books for entrepreneurs like –

    • I want to fly, where are my wings (Motivational book for students, startups and entrepreneurs)
    • Where share is like Love (The study of behaviour of users on Facebook)
    • Startup Never Fails (eBook for entrepreneurs with Questions and Answers)

    Rakesh Sidana will continue to being an Innovator, Serial Entrepreneur, Multi-talented and Visualizer.

  • Why the demand for used cars is increasing?

    This Pandemic has brought many changes in our lifestyles and hence the market. One such change is the drastic increase in demand for a used car. But strangely, it’s much before the pandemic that the demand for a used car was so high. This pandemic has just fueled it more.

    After India entered the BS-VI era in auto-industry from April 2020, the value proposition of the used cards is growing stronger. People in India have always been price-conscious. They are expecting cars to become expensive due to additional technology costs. Which has led them to opt for used cars rather than the new ones? And why not? When they are getting a better option for the same price as that of the new car !!

    As per the MD and CEO of Mahindra First Choice Wheels (MFCW), companies are gradually focusing on reducing the production of diesel cars. After Maruti Suzuki decided to exit the diesel car segment by April 2020, the demand for compact diesel cars in the used car market showed a steep growth. Unless of course, there is a backlash against diesel cars.

    The markets are dominated by the major players like OLX, Mahindra First Choice Wheels, Cars24, Maruti True Value, Hyundai H Promise, and others.

    Some Factors, that affect the growth of the used cars in the market are:

    • Organized Channel Expected to Register Higher CAGR
    • Growing demand for luxury cars
    • Competitive Landscape
    • Increased Reliability
    • Reduction of the Ownership period
    stacked up used cars
    stacked up used cars

    Organized Channel Expected to Register Higher CAGR

    In the Indian market, the organized phase is anticipated to witness a CAGR growth of 22.79% throughout the forecast amount.

    This marketplace for used automotive has seen vital growth over the last 3 years. This growth increase is especially driven by sales of used cars in railway system cities and an increase in online sales platforms, like CarDekho, Cars24, Droom, etc.

    The majority of the OEMs have already entered the used automotive market. and people WHO didn’t enter the used automotive market at the initial stage entered the market throughout the last 5 years. Renault started the pre-owned automotive business in 2015 and Nissan had entered the business in 2017.

    Significant OEMs in the Asian country, like Maruti Suzuki, Mahindra, Hyundai and Toyota, and luxury automotive makers, like BMW, Audi, and JLR, have their used automotive network.
    The sales have enlarged since 2017.

    Consumers like safety, transparency, convenience, and low risk, whereas buying a second-hand automotive. that ought to act in favor of the organized sector. nevertheless, the unorganized sector occupies nearly eightieth of the whole market than the organized sector.

    sales in organised sector vs un-organised sector
    sales in organised sector vs un-organised sector

    Growing Demand for Luxury Cars

    One of the main reasons for the rise in the used automotive business is the demand for luxury cars. Before, owning a luxury automotive was accustomed to being a dream for the bulk, chiefly owing to money issues. however, this can be step by step dynamic, because the shoppers should buy used automotive.

    Some major factors driving the expansion of the used luxury cars are as follows –

    • luxury cars have a high rate of depreciation worth,
    • youth driving towards higher model on low value
    • in urban cities, deprivation in finance management, and want quality product.
    • increase in the online marketplace for used automotive.

    One of the major reason for the increase in used car business is the demand for luxury cars. Before, owing a luxury car was used to be a dream for the majority, mainly because of financial problems. But this is gradually changing, as the consumers can buy used car.

    Reduction of Ownership period

    Owners of the posh cars tend to unload their vehicles within a year or two. As they need for upgraded and higher models.
    A few years ago , the possession amount was of 6-7 years for many cars. It’s currently reduced to around four years and is predicted to dip additional to 3.5 years by 2021.
    This directly impacts the availability of used cars in market and additionally in good shape. That additional has led in accessibility of alternative for the shoppers.

    Competitive Landscape

    Online Presence

    Opening of on-line platform could be a major force behind a rise within the numbers of the used vehicles business. Conversion has conjointly been instrumental in organizing the used automotive business on-line that historically been aloof from the net area.

    With the existence of on-line portals, customers are able to flick through variety of used cars that work into their budget. It’s conjointly created the purchasers aware and able to search full regarding their future purchases yet.

    Organised Players

    The marketplace for used automotive in Asian country is generally commanded by major players like OLX, Mahindra 1st alternative Wheels, CARS24, Maruti True worth, and Hyundai H Promise. They have the biggest share of the market due to their business models and enlarged variety of pre-owned automotive shops.

    Quikr, Honda automobile Terrace, Ford Assured, Toyota U-Trust, etc., are within the method of increasing their shops and operations within the native market.

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    Increase in responsibleness

    Due to the increasing technological advances in the automobile sector, cars have gotten a lot of reliable.
    A well-maintained automotive can simply run, not bothering for years. This means, even the second owner of the vehicle, will be assured of a hassle-free driving possession expertise.
    Manufacturers are providing long pledge periods up to 7 years in some cases. This offer gives rise to the preference of shopping for a second user automotive. They get the advantage over manufacturing defects which will be treated with no overhead prices.

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    Statistics

    • The used automotive market in the Asian country was valued at USD 24 billion in 2019. And it’s expected to register a CAGR of fifteen.12% throughout the amount (2020-2025).
    • The demand for used luxury cars has been growing at some thirty-fifth – four-hundredth year-on-year basis.
    • OLX’s report shows, the used luxury vehicles whose value was Rs 15lakh or more were the foremost most popular alternative among the shoppers.
    • Every month over 55,000 luxury cars are listed. The provision for premium cars jumped by over fourfold in 2017.
    • According to the OLX automobile Note report, 38th% of the 4-wheeler listing consisted of top-end sedans and luxury cars.
    • Mahindra 1st alternative Wheels has recorded sales growth of four-hundredth throughout 2018-19. that registered a revenue of Rs 148 crore.
    • It is sold-out over 250,000 used cars throughout 2018-2019.
    • CarDekho has been in the number 1 position. Within the on-line used automotive market recording a Year-on-Year rate of regarding 100 percent over the last 3 years.

    With COVID-19, folks are following social-distancing. While they’re attempting to urge back to their family, folks are preferring personal transport over the public. and during this time of crisis, the economic resolution is to shop for a second-hand automotive

  • Best Ways to Repurpose Your Content

    Running out of ideas for the website? It’s a common problem every content writer faces once a while but that doesn’t mean that the website will not come with new articles because no matter what happens there should be a continuous spread of articles to keep the consumers on board. So, what’s the solution?

    The solution is to repurpose the available content. Repurposing content is finding new ways to recycle your existing content. Repurposing content has a number of benefits such as it can save you time in the content creation process. So, the question is how to repurpose the content? Here are the best tips for Repurposing Content.

    What is Content Repurpose
    Creative Ways To Repurpose Your Old Content

    What is Content Repurposing?

    Content repurposing is a technique to reuse or recycle your old content to create a new post or content. Of course, you cannot go, copy your old content, paste it in CMS and post it. You have to do it in a way that people don’t notice it and enjoy at the same time. Although people want to know something new always, so you have to do it in a way that the old content looks new. Content repurposing is not only for blogging, but it is also for other businesses and even YouTubing.

    Best and Creative Ways to Repurpose Your Old Content

    repurposing blogs
    Ways to Repurpose Your Content

    Find The Topic

    You can open your old post and look for something which can be explained in more detail. As you will already have some knowledge about that topic, you can easily write content on it.

    Let’s take an example to make it more clear

    You uploaded an article named as “Best Ways To Promote A Business” and among the points, one point is “Social Media Marketing “, so for the next post, you can write “Social Media Marketing” as a topic for a separate article.

    Recreation

    If it has been a while since you created some blog posts, you can recreate your old content with new updates. You can tell about the new technology and how we can use that to make our life more productive.

    For example, tech bloggers keep posting new posts on “best phone” or “WhatsApp tricks”, etc. This way the readers will be getting trendy items in mind and the content will be used once again but in a different approach.

    Create Case Studies

    It is one of the best ways to repurpose your content because people love case studies. You can use your old content and its data to create case studies. However, you will have to spend time and put your effort to research the case studies. Power of repurposing content helps you gain extra authority.

    You can also write about other start-ups and their success stories. This will help you to build a relationship with other big brands and also gain traffic to your blog from different sources.

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    Send Newsletters Via Email

    Email Marketing is now in the boom, so you have the opportunity to use this platform and grow faster. There are so many tools available such as MailChimp by which you can send your every new post to your email subscribers. You can also automate the process using the tools and send your old best posts to your subscribers.

    There are many creative ways of doing this like you can send weekly posts to your subscribers telling them that this post has the highest views and comments. This will help to build trust and also reuse your old content.

    Infographics

    An infographic is a collection of images, charts, text and animated graphics that gives an easy-to-understand overview of a topic.

    With the information available in your old articles, you can create some infographics. People like infographics because it saves a lot of time and it is also interesting to read them.

    Using Your Old Content from Other Platforms

    If you are a creator of a while now, you can dig into your old post on other platforms. You can search for your Quora, Facebook, Twitter, etc. to find something which can be used in your next article or video. Repurposing blogs for different mediums means appealing to more audiences and extending your reach.

    For example, you can find an old question that you have answered on Quora and update that content with some new topics or you can create a new post for that specific question.

    Turn Posts Into Videos

    ways to repurpose content
    Turn Posts Into Videos

    It is the age of videos. You can use the data of your old posts to create videos and upload them on YouTube. And of course, vice versa, you can convert your old video into a blog post.

    Research has shown that nowadays people prefer video content more than text content. So you have to change with the time if you want to go long on this race. There are so many free platforms available where you can post your video content.

    Create an Ebook

    With some of the best posts of your blog, you can create an eBook. After creating an ebook, you can provide its link in some relevant posts or on the home page of your website.

    For e.g:- You wrote an article named “How To Use SEO To Increase Traffic”, so based on the article and other related articles you can create an ebook which shows all about SEO and it’s usage, advantages etc.

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    Podcast Series

    The content which is already featured on the website can be converted into a podcast because people while working loves to listen and podcasts are a great way to make the content more interesting.

    Also, feature some popular names who expertise in the following fields as guest speakers to engage the audience and keep them interested. The links of the podcasts can be provided to the posts and this can be an alternate way to the readers to read about the content.

    Slideshow

    The content which is written in a lengthy paragraph can be broken down and use as a slideshow with important information and pictures. This will give a completely different look to the content.

    There are many platforms available like Slideshare where you can upload your slideshows and also the link of the original post.

    Webinars

    repurpose content for social media
    Turn valuable content into series webinars

    People love online webinars as they can watch it, by staying at home. So, the content which provides information about a certain topic, it can be converted into a series of webinars. For making it more interesting, some eminent guest speakers can also be invited and they host some bonus episodes. This can generate huge traffic to the website and also to your YouTube channel.

    Republish the Content in Other Media

    Social networking has no limit, to express and share the articles, hence the other various ways to increase the traffic for the articles and use the existing articles, is to republish in various media. It will be beneficial to increase the traffic by reaching more audience as well as the content will be reused also.

    You can post your content on the platforms like Reddit, Academia etc. It will help you to gain quality backlinks as these sites have a huge authority.

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    Conclusion

    Creators’ jobs can never be replaced by any robot. It needs mindful people to create any type of content. But, creators are not robots either. You cannot think of new things every second. You need some inspiration. While you are gaining your powers back, you can repurpose your content.

    However, it is not good for the SEO to repurpose the old content but if you do it right, it can rank again. You have to provide some value in the article you are posting. Google ranks those sites which they think is useful for the user. You have to respect it and give it something new and useful. We hope you have got a basic idea of how to repurpose content. If not, feel free to comment and ask questions.

    Do you repurpose the old content for your blog? Share this post with all your friends. Don’t forget to turn on notifications from StartupTalky.com

    Thank you for visiting and reading this post on StartupTalky.com. Hope to see you soon.

  • 10 Ways to Market on Pinterest | Pinterest Marketing

    In this modern era, people tend to use social media to market their products to sell quickly. Social media can be accessed by anyone in the world so that they can identify products that are trending. Besides, they can find whatever they need. Pinterest can be used an effective tool for marketing. But it is essential to know how to market on Pinterest. Here are best 10 tips on how to market brand on Pinterest.

    Many people know about Facebook and Twitter, but Pinterest is still comparatively unknown. Pinterest is a virtual pinboard where people can upload photos or images that can be inserted into different categories (a kind of album or folder) that can be customized by name. Pinterest can also be used to market your product.

    There were more than 291 million people using Pinterest in 2019. Even many businesses using Pinterest to market their product. There are 27% global marketers using Pinterest for business promotion and 75% saved Pins on Pinterest are coming from businesses. Advantages of Pinterest for business are many. The most important advantage is that it saves a lot of time and also money to market your product around the globe within a short period.

    Some social media platforms which are commonly used in marketing are Facebook, Twitter, Instagram, Pinterest, Google+, and so on. People choose a social media platform according to their needs and by accessibility where they want. Facebook has become the number one social media platform used by almost everyone. Twitter and Pinterest occupy the second and third positions respectively. Pinterest for business strategies can be really useful tool if used wisely.

    how to market with pinterest
    Pinterest Stats

    How to use Pinterest to Market your Business

    Make a Strategy

    Everything starts with planning, a good plan can decide how long you will go on your way. At first, you have to make a good plan that is how you are going to use the platform to market your product. Because if you start without any strategy you will not be able to promote your product for the long-term purpose. If you want to get the result of the time and effort you have to work smart.

    You should prepare a strategy to use Pinterest. Such as making a pin with the desired objectives before starting the marketing process. To increase website traffic, enhance brand awareness, escalate sales or extend customer engagement choose a picture and make pinboards according to the required purpose.

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    Observe the Content Percentage

    In our growth hacking article, we have mentioned that social media is one of the best ways to get traffic to your website. But you have to research a lot to understand what type of content is getting better impression than other contents. If you think that your content can attract new users then you should start using social media to promote your brand or product.

    Create inviting boards which contain 40% pins about inspiration and motivation, 40% pins for instruction and education, and 20% pins about the brand being marketed. After making this, the daily percentage of traffic and content can be observed.

    Be Friendly Pin

    To get traffic to your website you can take advantage of your social media platforms. You can share your blog post or any type of content from the website to your Pinterest profile. Make rich content that people will love to share and always try to give value to the people because this is the only way to build trust with your audience.

    Add a Pinterest button on the website and give images and blog posts that can be pinned automatically. Additionally, people can add a “Follow on Pinterest” button to allow visitors to pin images and posts directly and increase the traffic on the website.

    Promote Another Pin

    You can also promote other pins that are related to your niche. Promote other businesses posts that you think is creative. It will help you to market your brand too. People who are already a customer of any other business in your niche maybe not aware of your brand, promoting other business on your profile can give you a lot of engagement and a shoutout to the new audience.

    Build a pin with another pin engaged in community services by giving comments, repins or liking these pins. Individuals can also leave tags to other users to allow them to follow every description of the pin. Pinterest marketing services have all you need to market your brand.

    Optimize Your Website

    Optimize your website by putting keywords in the titles and descriptions to improve the ranking of the website on Google. Use the hashtag to emphasize keywords and phrases that might be sought after by customers. For example #newshoes, #shoes, #cuteshoes, and others.

    Your social media profiles can also help you to rank on google. Because now Google also prioritize those sites which gets more traffic from social media.

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    Cross-promotion

    The purpose of cross-promotion is to promote one social media page on other social media accounts. For example, people can promote their Pinterest on Facebook or Twitter. Apart from this Pinterest tabs can be added in other social media accounts for promotion.

    You have to utilize all the platforms to get traffic to your website and social media profile. People who are following you on Facebook may not follow you on Pinterest and it is also possible that they don’t know about your presence on Pinterest. So always keep updating your audience about your activity on social media profiles.

    Noting the Pin Placement

    Always pay attention to the placement of the pin, put the pin in place of the most important example, in the middle of the top or second row of the board. Some research suggests that the most visited pins are in the front and middle of the page. So the pin position is crucial to the survival of the business.

    Provide Interesting Stuff

    Providing interesting items will increasingly attract visitors to the web page and increase its traffic. Give something valuable to the audience like e-books or podcasts via the pin description. This will ensure an increment in engagement by 80%. Make sure it’s big enough and effective for attracting customer engagement.

    Make a landing page on your website where people can give their information and subscribe to your email newsletter. Many Digital Marketer uses this method that is Email Marketing to build their brand because this is cost-effective. You can give value to your audience via emails and this will also help to get better engagement.

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    Add Some Multimedia

    Make the board more interactive by adding various multimedia such as videos, screencasts, and podcasts. The good multimedia pin is one that includes tutorials, product demos, tours behind the scenes, and webinars.

    People love to consume information through visuals and nowadays social media platforms like Facebook, Instagram, Pinterest etc. prioritize visual content more than text content. So we have to change our marketing methods with the fastest-changing time. Observe the new social media trends use that as a reference to your content.

    Observe The Pin Analytics

    Pin Analytics on Pinterest

    To be able to observe the analytics of pins, you can use the Web Analytic Pinterest. You can find out pins which are often seen by people, and can then develop further strategies for business continuity of your respective websites.

    Although, Pinterest marketing is a relatively new concept in the Indian market, yet it is gaining popularity as people are becoming aware of its benefits. With the right guidance and strategies of use, Pinterest marketing can become the next big thing in the start-up world.

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    Conclusion

    There are many platforms out there which you can use to market your products or services but if you are looking for more creativity then Pinterest is the best platform for you. You can also rank your website with the help of Pinterest SEO, so try to utilize all these above mentioned ways to market on Pinterest and be as creative as possible.