The Startup scene in India took off after it realized the potency of this sector. This was not because of some magic and it obviously didn’t happened overnight. This took a long time. It took off due to many internal reasons like massive Fundings, growth of Angel Investors chain, boom in technology and the need to change.
The startup ecosystem in India is the 4th largest in the world. India has produced some very famous startups like Paytm , OYO Rooms , Redbus , Zivame. In 2018, 8 startups were evaluated at $1 Billion. But among a ocean of startups, why only 8 ?
Is India a saturated market?
India stands unchallenged , holding the second spot in global population. It is a major economy that is dependent equally on both the rural and urban sides. However, major startups serves only the pat living in the urban areas. Due to this the population of the rural areas go unnoticed. The main problem is here. Too many startups are serving a very small part. This makes the economy more and more saturated. This chasing of very few customers by a lot of companies makes the startups to fail.
Problems for startups in India
Fear to take risk: A major problem is the Funding in India. Investors in India lack trust and the risk taking factor. Only a portion of investors have the will to give in to a new comer. Due to this a majority of startup population cannot succeed.
Startup rate of nations
Managing the Business: After a business takes off and starts to shape up it is required to be maintained well. Not only from this point. The founders should take care of the management from the start to prevent the company from going into problems like debts.
Pressure from the surroundings: There’s a term for people who gym. Its called ego lifting. Ego lifting is something that is born out of jealousy and pressure from friends. Startups also follow this. This leads to their downfall.
Why Foreign countries?
Countries abroad provide a lot of scope to Startups. Moving abroad gives the Startup a broader audience. A more technological advanced audience. Apart from all the money saving and tax reasons. Moving abroad also enables the startups to gain fame for being associated with foreign countries.
What we all already know is the fact that India doesn’t have a proper infrastructure. Our nation lacks financially, technologically. All this affects the infrastructure directly. Startups move abroad to use the better infrastructure.
Foreign countries have hubs and clusters. Countries like Estonia have special things to provide. They are minimal taxes, low rent places and many other things. Countries like these have there own angel investors chain. Different countries specialise in different sectors. For example Israel is known fro its strong base in Security and Agriculture.
Sales
When it comes to population or number of customers. India is not behind. So, wheres the issue? The issue lies in the fact that not a major portion of the population is through with the technological advancements. Not many are interested to know about what goes around in the world. This narrows the range for any startup in India.
To increase the sales and the range startups move abroad.
Finding Money
To find money one should know where to look. Only 8 Indian startups made about $1 Billion in a year. The failure rate is much more than the success. So, current India is not a place to look for money. Due to this not many investors come forward in order to fund the startups.
So, Indian startups move abroad to get the investments rolling. Above this the population outside India has a very acceptable mindset.
“Businesses, by very definition, are aspirational and going international is part of it. It gives more exposure, better access to financial investors, and of course a hope of revenue growth,” said Yugal Joshi, vice-president of Texas-based consulting firm Everest Group.
Favourite countries for Startups
Serbia
In the recent few years Serbia has seen US companies building up operations there. Serbia is changing rapidly to evolve into a hub for application development , programming and IT outsourcing. The reasons behind this sudden change is the multilingual and well educated population. They also provide for fancy and attractive incentives for IT investments from other countries.
Australia
The countries small yet talented workforce and closeness to Asian markets, makes this a good option for startups. The country also attracts a lot of immigrants who are highly qualified.
Estonia is a place with one of the highest per capita rate in terms of startups. Estonia is the most suitable place for entrepreneurs. It has a very entrepreneur friendly tax policy. It provides many attractive incentives to foreign investors.
India too appears in the list for suitable places. But the country is still like molding clay. It is still building and it would take time. It would take time to generate investors or a proper ecosystem. But for now India is not a suitable ground to play for startups.
The visitors sign-up on your website, buy products from your website, download from your website, or give reviews. You need to thank your customers by adding a Thank You page in your website which will be shown to the visitors after they sign up, buy or download anything.
“Thank You page is a web page of a website where the customers or the subscribers are redirected after they put the required information or, in case of e-commerce website, pay for their purchase, in the opt-in form of the website.” They are a good lead generation strategy.
Thank you pages not only look professional but they are a good marketing opportunity too. If you have an e-commerce website, then Thank You pages are very crucial for you. And keeping them optimized for business is important. You may have been using attractive and expensive e-commerce Thank you page template but few practices will help you to optimize them. So, here are some thank you page best practices which will increase your conversion rate and boost your marketing productivity.
11 Thank You Page Best Practices
1. “Share” Button
“Share” Button
Ask your visitor to share your website or what they bought, on their social media. Human is a social animal. Most of us wants to tell the world what we have. If you customers have bought something from your website, they will share it with their friends for sure. Share buttons are easy to be made and are a very important factor for your website. They remind people to share their purchase with people. It works a CTA for the website. Try to provide all the social media options, people spend their most time on.
People think Thank you pages are the least visited pages, so they don’t focus much on its design. In some cases, Thank You pages might be the least visited page of your website, but this is the page which only your real customers visit. Those people have the interest and potential to buy your other products too. And, people buy what they see. If you don’t design your thank you page well, they will not even wait to see what you have got on your thank you page. So, to retain the customer, design the Thank You page template well.
3. Promote your Other Products
Promote your Other Products
Thank you pages are the best marketing opportunity. As already said, only potential people will be redirected to your thank you page. So, there is a strong possibility that people will buy your other products. You can promote your similar products on thank you page. This is the best marketing opportunity for you.
4. Provide Coupons
Provide Coupons
People will be glad to receive some discount coupons on your Thank You page. Who don’t like discounts, anyway? Once you gave coupons for something, people will be coming back to your website. It will be great if you don’t let people know about this before they sign up or buy. You can also ask them to share your content to redeem that discount coupon. Collaborate with other websites or company for discount coupons on their website. Or you can give away discount coupons to your own products.
5. Give Free E-Gifts
Give Free E-Gifts
You can giveaway free e-books, coupons to free softwares, apps, etc. to download to your visitors. This way, you are adding some value to their lives, which will come back in one or the other way. Add some advertisements and links to your website in that downloadable. Not only just ebooks, but you can also give away audiobooks and videos.
6. Conduct Surveys
Conduct Surveys
When people are already on your thank you page, why not conduct some surveys? Conducting surveys and collecting psycho-graphic data will help you make better strategies and decisions for generating leads. Ask people questions related to your industry. If you know what they like, it will be easier to impress them and sell them more of your products.
You can ask people what change they would like in your service. Provide a general rating option to them. Ask about the interface they just faced and how you can improve the UX.
8. Infographics
Infographics
Show some infographics related to your industry. Many people really like to read and learn some new things. You can also include some current affairs and numerical data related to your product. Show them how many people love your product or website and what you have achieved.
9. Your Social Media
Your Social Media
Providing links to your social media handles can give you an opportunity to connect with your customers. Social media is a very convenient way to promote your product. However, telling the reason to connect with you on social media increases the chances of their following you there.
10. Offer Newsletter Subscription
Offer Newsletter Subscription
Provide a form field on the thank you page where people can subscribe to the newsletter of your website. This will help you to make an email list and later, market your products and offers.
You might be excellent in your field and all your contents are good, but there must be your one best creation. Give a link to your best creation on your thank you page. When people will check out your best content, they will be more likely to come back on your website. This will increase your conversion rate.
Conclusion
Thank you page is very crucial for your website and is the ocean of opportunities. Plan, strategize and decide about your Thank You page before creating it. If you can hire some professionals in this field, then don’t hesitate to do the same. You can go for one particular tip or just create a combo of some of them. For instance, provide links to your product and your blog on the right side and conduct a survey in the middle of the page. However, it all depends on you.
Comment your thoughts about Thank You page. Also, tell us what you include in your thank you page. Share this post with all your friends.
Marketing is one of the fundamentals of business success. Social media have become good platform to promote your services. Pinterest has become an essential platform for awareness and organic traffic to business websites because of its visual appeal and the massive number of users. Creating a Pinterest strategy for marketing your business is the perfect way to get started. Here is a guide for Pinterest marketing you can use for marketing your products.
Pinterest is one of the fastest growing and insanely popular platforms to connect with friends and influencers like other social media platforms. So, in today’s competitive social media climate, it’s more important than ever before to take every available opportunity to promote your brand cleverly effectively. Studies shows that 55% of users are specifically on the platform to find photos of new products and the platform is extremely powerful when it comes to driving website traffic.
Finding experts to guide you through strategies and best practices for utilizing Pinterest in your marketing plans can be a hugely valuable venture. This can save you a fortune on paid marketing in the future. Pinterest offers businesses a fairly unique proposition. By creating Pinterest business account, you can promote your brand like 500,000 other businesses. So, here’s all you must know about Pinterest marketing.
Features of Pinterest
Pins
A “pin “is an image or graphic that a user can add to a board, and usually links back to another website or blog post.
RePins
Repinning, on the other hand, is like sharing content on Facebook and allows you to pin someone else’s content to your own profile. Basically RePin is same as Retweet on Twitter.
Pinner
LinkedIn has members, Instagram has ‘grammers; likewise Pinterest has Pinners. Anyone who uses Pinterest is known as “Pinner”.
Promoted Pins
Promoted pins are regular pins that companies have paid to promote like on Instagram. These pins appear in the home feed and search results and include a “Promoted” label. Promoted video pins, carousel, and app pins are also available. Learn more about Pinterest ad options.
Top 5 Pinterest Marketing Tips
Boards
Pinterest boards are like a group pins around a certain theme or topic. Boards contain content from similar categories with a shared theme or interest. As an example, one board may suggest” How to select a personal injury attorney,” while another might be about “Advice for new parents.”
Secret Boards
Secret boards allow you or those you’ve invited to access a board exclusively, while group boards allow multiple sharers on a particular board.
Save Button
The save button is a Pinterest browser plugin for Chrome, Firefox or Microsoft Edge. You can install it on your website so that Pinners can save your products to their Pinterest boards.
Audience Insights
Pinterest business accounts have access to analytics via Audience Insights like Twitter. You can track the audience response to your pins using this feature.
Pinterest is a platform that allows users to share and browse visual content for free. There are distinguishing features, though, that set it apart from other social media platforms. For starters, Pinterest allows pins to be linked back to your company website or other content in a specific board or category without paid advertising.
Pinterest Logo
Most users save ideas and products that they’re inspired by or wish to look at again in the future, and this can be anything from interior design tips and celebrity photos to parenting advice and DIY guides. Secondly, Pinterest and Pinterest Marketing focus more on research and inspiration than sharing one’s personal life or current affairs and content can be bookmarked to view later.
Who can take Advantage of Pinterest marketing?
Although famous for food, travel, health, and décor, any industries that can offer tips, advice, infographics, and humor are the leading industries can take advantage of Pinterest marketing. Counseling services and attorneys frequently post advice and blog content, while financial advisers and real estate agents make use of the site to pin testimonials and industry tips. Pinterest is also responsible for more than 60% of social media sales, which is remarkable, given the immense competition it faces.
Why should You choose Pinterest for Marketing?
While other platforms like Twitter and Facebook have seen decreased traffic as a result of their changes to business pages, Pinterest has seen a steady increase at over 27%. Experts say that Pinterest pins are 100 times more spreadable than a tweet. For those who are proud of their content and would like to get more visibility, it’s the ideal platform. Posts also offer longevity of traffic, managing to drive clicks years after an initial post.
The number of Pinners using Pinterest every month increased 28% to 367 million monthly active users which is higher than ever. It also provides some of the best return on investment available in online marketing today. This is because it connects everyone and that so many users are looking for companies to buy from on the platform.
Pinterest marketing – FAQs
Is Pinterest still relevant in 2020?
Yes, Pinterest is still relevant in 2020. One can still use Pinterest for boosting traffic to your site by posting new images, engaging descriptions, and creating organized Pinterest boards.
How do you get famous on Pinterest?
5 Effective ways to get famous on Pinterest
Create New Images
Write engaging descriptions.
Include keywords in descriptions.
Follow People
Link Pinterest to your social Media Accounts
How effective is Pinterest for marketing?
Every site owner wants to drive sales and market his product or services to the fullest and the only way to do so is by bringing traffic to your site which Pinterest does effectively i.e Pinterest drives a ton of traffic.
Such insane and rapid growth of TikTok has been experienced all of a sudden that creators there were not considered as influencers for quite a time. Users doubted that how can a newbie become famous overnight? And what is the guarantee he won’t disappear as rapidly as he raised?
Brands struggled to put their faith in the TikTokers because their popularity seemed too fragile and easy to fall until recently. However, in no time TikTokers turned out to be as noteworthy as other social media influencers when it comes to paid partnerships with brands. No wonder media agencies and brands looked at it as a worthy platform and willingly included TikTok in their marketing strategy.
What is TikTok and how popular it is?
TikTok, launched in 2017, has taken the internet with over 1.5 Billion downloads. Started as a video-sharing app in China, emerged from Musical.ly in 2018, it grew into an empire.
Famous TikTok influencers in India
TikTokers are expert in creative ideas like lip syncs of popular songs, memes, video challenges, karaoke, comedy-dramas, and dance videos that will entertain the user for hours. Each TikTok video posted has the opportunity to be viewed by millions of the users. This accessibility is because TikTok’s algorithm is among the one of the best, providing every TikTok user with an equal opportunity to go viral.
TikTok has grown tremendously over the last couple of years, it was downloaded more than 1.5 billion times.
TikTok, before banning in India, had more users in India than anywhere. It had more Indian users than those of China, with the United States backing up the third place, with over 123 million downloads.
To track a TikTok influencer in a marketing campaign, one has to find reputable TikTok influencers to partner with. Brands must apply their best judgment when selecting influencers to represent their brand.
By not researching carefully may put brands at risk of falling short with their TikTok influencer marketing campaigns. Brands should be familiar with what’s important to influencers in brand collaboration. Here are some tips to successful TikTok influencer marketing campaign.
Most followed accounts on TikTok
Explore Trending Hashtags On TikTok
TikTok offers a navigational control on its application. Users can search for hashtags, in particular, specific user handles, and keywords on the mobile app. Users can go to the Discover page and search the required or trending terms/keywords within the top search bar. Users and brands identify top trending videos from the tabs like Top, Videos, Users, Hashtags, and Hashtags.
Analyze Target Audience
First of all, determine if the target audience is on TikTok and if they are, analyze which influencers would be suitable with the branding or marketing.
Presuming that TikTok creators with the highest followers are impactful is the biggest misunderstanding and users should avoid doing that.
Find Existing Influencer Content
Users can even search for video content that’s tagged with #ad to identify sponsored content on TikTok. This enables brands to quickly locate existing influencer content to decide if those influencers are worth contacting about collaboration offers.
Look for Influencers On Other Social Media
You can check on the other popular social platforms for already known influencers, like Instagram and YouTube.
Influencers commonly boast themselves on multiple platforms, which means if they’re excelling on Instagram and YouTube, they may also have a growing TikTok fanbase. It’s always beneficial to check in on the influencers who have already worked with on other platforms.
Platforms to find TikTok Influencers
Brand marketers or any marketing agencies are constantly looking for influencers on TikTok for their marketing campaign. To market on, organizations need analytics to select the right influencers, as well as to measure and track the performance of the content. There are several tools to look for TikTok influencers.
Upfluence
Upfluence provides a robust influencer search and a discovery module. It also provides brands and marketers several tools to assist with social listening and ties altogether with additional tools that allow them to manage their campaigns with ease.
It consists of a massive database of around a million influencers across social media. You can search for influencers using as many keywords as you require for the organization. You can dig deeper into keywords to both find TikTok influencers and also reduce influencers to more manageable numbers to narrow down the selection process.
Lets Influence
Lets Influence has a team of experienced product, design, creative sales & marketing professionals who came together to create an influencer platform. This platform provides tools for brands and agencies to discover influencers dealing primarily in TikTok and manage their campaigns.
Influsoft was planned and designed by a professional team of Influencer Marketing professionals who spotted a need for a fully functioning platform that manages the entire Influencer Marketing campaign process cross-platform. It gives the Influsoft users insight on to track and achieve their goals, maximizing return for brands and marketers.
The key benefits include brand analysis & Social Listening, AI-powered authenticity (to check whether an influencer has an authentic following), and it has fraud detection capabilities to get the authentic and accurate details of an influencer. Influsoft is like a one-stop-shop when it comes to influencer platforms.
Julius
Julius allows brands to filter through a huge database of influencers that is out of the capability of a human review. There are multiple filters available, Julius provides users with the ability to jot down selected names from a list of influencers based on several search criteria.
However, on Julius, TikTok influencers cannot be searched. TikTok itself uses Julius, meaning there’s a high probability the platform will roll out TikTok search capabilities shortly.
Fanbytes
Fanbytes helps brands find influencers across multiple social media channels, with TikTok being its most recent additional platform. Fanbytes consists of more than half a million TikTok influencers.
It even gives access to TikTok bios and influencers who have mentioned other brands. The platform has also run its TikTok influencer campaigns, making Fanbytes a reliable resource for finding TikTok influencers.
The Bottom Line
Everyone is now almost familiar with TikTok influencer marketing. even if the platform is getting banned in some countries, users have seen gaining its popularity.
Brands have onboarded many influencers and making themselves profitable organizations. Companies have partnered with many experienced influencers marketing agencies to launch an impactful TikTok influencer campaign.
Nowadays business owner applies hidden methods for business growth strategies to warm their pockets. The usage of secret methods for the business growth and earn more profit, is not a new phenomenon, as malpractice in business industry is a very old trick. The businesses opt for different strategies to attract the customers to buy their product only and make them believe in the benefits of the product. Well, if you are wondering do all companies follow these tactics, then you are right because to survive in the over competitive environment it’s necessary to play hide and seek. That’s what big brands believe in.
The dirty tactics don’t mean that they are doing something illegal, they are just being smart and finding a fine line between the legal and illegal.
In simple words, the business owners are applying hidden methods for business growth strategies to earn their profit within the boundary of the legal framework, but which is slightly out of the social ethics. We have also listed few startup business growth strategies but in order to better understand the dirty business tactics of some big famous companies, let’s study some of the methods they use to trick customers into their web of lies. Before diving in, let’s understand what does one mean by dirty business tactics?
Understanding Dirty Business Tactics
It is not alike as the term implies. Dirty business tactics doesn’t mean that business is doing something illegal. However, this is the businesses shrewdness which allows them to earn an extra rupee by wittingly representing deceptive or manipulative ads or by alluring the customers with hidden discounts. Companies can design these dirty strategies to win over their competitors.
And this practice, in today’s era is being followed by every company whether it belongs to any of the sector. Each and every company is tricking their customers by providing misleading information. So, now let’s move on to the ways or strategies through which businesses alluring their customers.
Startup Business Growth Strategies
1. Fake Advertisements
Fake advertising
Fake advertising is the use of false, misleading, or unproven information to advertise products to consumers or advertising that does not disclose its source. One of the most commonly used strategies of the businesses to play mind games with the customers. Till today’s date half of the TV commercial are totally presenting the half-truth or thoroughly aggregate facts. As per the image above the burger is mouthwatering however in reality, the taste and presentation differ.
At times your mailbox gets flooded with an alert of mysterious discount offers. When you hurry to open up your email and found out that the mysterious discount of 10%-20% is only applicable after a purchase of Rs. 3000 or above. This is one of the business growth strategies normally used by the e-commerce websites and other online service providers.
Mainly the free service providers send aggravated emails to the customers to make them get the paid subscription. They will send you nonsense alert messages and conditions applied schemes. So, read all the details before making any decision regarding these hidden emails.
3. Impressive Phone Calls
Impressive Phone Calls
In a day you receive numerous calls from banks, DTH providers, network company etc with the list of new beneficial schemes. Half of these beneficial schemes are strictly designed for the benefit of the company. But still when the operator says, “Sir/Mam this scheme is only for you” this will hook 80% of people with them.
Then with their honey talk, they force us to order some foolish scheme and truth behind this reveals after the scheme activation. But there are few cases also seen where after talking with the operator you canceled the scheme and still they keep it activate on your account. This is one of the real hidden methods for business growth strategies.
Some famous companies use this tactic to overcome their business losses. They simply take the big insurance policy and after paying two three installments, they intentionally create an accidental fire or any other mishap and claims the full amount of insurance. This is a very old but effective method used by many of the big businesses to grow themselves. Sometimes they make a lot of fake paper drill to defraud the insurance company and keep their pocket warm.
The rarest and oldest trick followed by companies to avoid paying interests to their shareholders and bank loans. The companies declare themselves bankrupt and insolvent themselves. The poor shareholders get stuck and the bank also has to face large loss in such cases.
The list of hidden methods followed by businesses for growth strategies is very long and we normal person face them every day in the form of sales, schemes, offers etc. The businesses are every day planning new tactics to raid your pockets and they have no moral boundaries in doing this.
So, there is only one trick to overcome all the dirty schemes of all these marketing experts is to get power in your hands. However, one can wisely generate income for straight forwards way for business growth. Although we would recommend you not to fall for the stupid marketing schemes and use your brain whenever you hear word sale or discount. In short, “Jago Grahak Jago“!
The life of a solopreneur is ideal for motivated individuals. Your success has a tangible correlation to the effort you put in. While this style of work has its benefits, it can cause you to push too hard or become too comfortable. Either way, you can lose sight of what initially drew you to the endeavor, which can take the magic out of solopreneurship.
Moreover, your means of escaping work can become what keeps you from moving forward. This is why it’s important to focus on getting as much out of every hour you put in as possible, leaving you with more time to tend to your personal needs and well-being. With this in mind, here are some productivity hacksfor solopreneurs that really work.
5 Useful Productivity Hacks for Solopreneurs
1. Be SMART
As you might remember from school, SMART stands for specific, measurable, attainable, realistic, and timely. After identifying your goal for a given time period, you can answer questions such as:
Do you know exactly what you want to achieve? Is it specific enough?
Can you measure the goal so that you know when you’ve reached it?
Is the work required to achieve the goal feasible? It can be challenging, but you shouldn’t take on the world.
Will you be able to achieve it given your current circumstances?
When should you have reached the end?
Setting your objectives this way can help you stay focused on what matters and avoid the time-wasting activities that hold you back. Remember to value your time and prioritize based on what matters most. Clearly defining your work hours is a good idea.
Are you taking on every task yourself? Perhaps there are some things that you can outsource. In doing so, you can avoid menial time-sucks and focus on doing what you do best. Outsourcing also allows you to hand certain tasks over to freelancers who are more skilled or experienced in doing them, which can render a better result.
Productivity-Boosting Hacks for Solopreneurs That Work
3. Rest
You can only speed through so many sleepless nights before you crash, forcing you into a recovery period that negates any lead you might have gained by working overtime. Adequate rest isn’t some sort of guilty pleasure; it’s a necessary element of productivity.
Make sure that your sleeping environment is calibrated to help you get enough quality shuteye at the end of each day. This can include using pillows with memory foam that prevent neck pain and headaches. Avoiding electronics before bed and sticking to a proper sleep schedule will also help. Don’t forget to keep your room cool, dark, and quiet.
8 Productivity Hacks for Entrepreneurs
4. Value Yourself
In a similar vein, don’t neglect the other elements of a healthy lifestyle. This includes exercise, healthy eating, and time outside in nature. Dedicating a few hours of the week to friends and family is key to staying sane. The better you feel, the more you can achieve.
With the myriad of productivity, organization, tracking, and task management tools available today, it would be a grave mistake not to leverage their potential. There are several great options to choose from across each category. This includes software for communication, accounting, note-taking, project management, and more.
Todoist, for instance, helps you stay organized by providing a central platform for handling tasks and collaborating with others. Boosted provides time-tracking, reports, and features such as a Pomodoro timer to help you ease through work, while Quickbooks makes managing your money a breeze. It’s up to you to explore and find which tools serve you best.
Remember that procrastination begets more procrastination and the same is true for distractions. At the same time, it’s important to maintain a balance and avoid overworking yourself. Start early, stay on track, and you’ll reach peak productivity in no time.
Yes, you heard it right SEMrush Social Media Toolkit which is one of the best Social Media Trackers at this moment has announced that it will be available for its user at zero cost. It has said that it will be free for its users and will help them provide free access to their products.
It is a great social media tool that combines all of the different types of functionalities and responds to our social media needs and helps us to make a better decision with a better amount of knowledge. It’s a great Social Media Tracker that is the need of an hour.
Semrush Social Media Toolkit
It is a social media manager that helps us to analyze our and our competitors’ strategy and performance on various social media sites like Facebook, Instagram, Twitter, etc. We just have to add the domain of our competitors’ accounts and then we can tally their progress and also can compare ours. We can also get to know how they are doing on their front on various platforms and how can we help ourselves to perform and give better output. It will also help us to get to know what kind of content is most common among users nowadays and will help us to provide better content to our users.
It’s just not another social media tracker as it has its unique way to provide better output and easing things out for its customers. This is a great social media tracker that provides you with various kinds of functions that will surely help you expand your reach to a large amount of audience. It helps to learn great social media strategies and help to plan out the processes to how to reach a large amount of audience.
SEMrush is an American based software company founded in 2008
Scheduling Of Posts
Posts that you want to share with your audience can also be scheduled as per your comfort. You just have to copy the link of your content which you want your audience to watch. Schedule the posting of your content according to your ease. Scheduling is a very important aspect as time plays an important role in getting a higher number of reach and views according to the demand of the audience.
A guide for SEMrush Social Media Toolkit
It also allows the customers to create posts while surfing the internet, helps in the process of editing the images, making them better. Posts can also be taken from the CSV (comma-separated values) file and help to create a user-friendly environment. UTM (Urchin Tracking Module) can also be used by the users to search out for the traffic and get a good track on that.
Analytics and Insights
Semrush Social Media – Analytics and Insights
Analytics plays a very important role in giving us information about the reach of our content. It can be termed as the heart of every social media tracker. SEMrush being one of the best in this field provides you with this feature. It helps us to know which type of content is being mostly liked by the audience at a specific moment.
It also helps us in the tracking process of audience growth and helps us to analyze our mistakes. It also provides an excellent feature in which we get to know the age, country, and the time at which most of the audience is more active on the internet. This helps the user to know which group of people is impressed by his content and where he has to work to grow up his reach. It also helps to provide a greater look which helps the user to improve on his skills and content.
It helps us in keeping the track of our competitors out their and how they are trying to work on their content. It helps us to learn from their failures and success. Helps us to differentiate between the do’s and don’ts of social media marketing. This social media tracker helps us to get insights into what type of content the successful social media influencer is posting and what type of content is in demand by the audience in the market.
Semrush Social Media Tracker – Track Competitors
It also helps us to self analyze on our content and where we stand in the competing market. It creates a great learning experience and that too for free which is the best part of this toolkit. It also keeps the user updated weekly by emailing us the situation of the market and create up the PDF reports which makes the analysis easier for users.
When the user has posted his content and is having trouble in reaching the maximum audience it helps the user to boost up the reach to a large number of audiences and helping each and every individual. It also provides the person to change the country or the region where the person feels that his content will be viewed and appreciated by more amount of audience. You can also get to know what is the reach of your ads and how is that helping to grow up your content.
Creating Ads
It helps the user to create ads at every stage of marketing no matter what is the position of the content which is the best part of this website. Even users can keep track of their low performing ads which does not have much reach as was expected by the user and it gives an option for optimization which helps in increasing the reach of the content.
Semrush Social Media Toolkit – Create ads
It also provides to complete the work in a lesser amount of time as it helps in naming automatically and provide streamlined creation.
Conclusion
SEMrush has been one of the best social media tracker and has helped many great influencers to grow and create an impact on social media. Now, announcing free for its users will surely help in having more social media influencers who will help in providing us with a great amount of content and will help in booming up the social media marketing strategies. With zero investment people can benefit to a very large amount and create a great impact on the social front.
Compared to the traditional global financial systems or procedures, blockchain technology is considered to be in its infancy. Besides, the superior features that blockchain contains, they can potentially improve or evolve the existing solutions not only in industry and commerce but in all the aspects of our day to day lives, giving birth to the modernization.
The food passing through many hands and processes as it gets to the family dinner table or any restaurant. Who is to assure the quality? How credible is the quality assurance process? Besides what consumer can see and smell, how else can they verify the quality of what is before them at the dinner table? Let us see how the problems have been solved with agri-tech startups.
Blockchain technology adaption in Agriculture which represents 6.5% of the entire world’s economic production employing nearly 40-45% of the total global workforce and its total worldwide production is round about 5 trillion dollars. Farmers have been facing complicated ecosystems with seasonal financing structures, needing careful timing and a lot of moving parts. It has become vital to solving these solutions with modern Blockchain technology.
Blockchain is everything about recording or continuously monitoring the information in a particular way that makes it difficult to change, hack, or cheat the data or the system.
Blockchain is a special digital ledger of transactions by design that is duplicated and distributed across the entire network of computer systems. It is cryptographically secure and is a write once-append only, distributed and decentralized system.
Each block in the chain contains a set of transactions, and every time a new transaction occurs on the blockchain, a record of the respective transaction is added to every participant’s ledger.
Blockchain uses in Agriculture
Blockchain Technology in Agriculture
Blockchain in agriculture is one of the useful technology that makes the process of growing and supplying food simpler.
Blockchain in agriculture has been around in global markets for quite some time now and even in India, there have been projects for blockchain for food supply. The government had launched a blockchain-based marketplace which was aimed at helping integrate the farmers with markets in a transparent manner and lead to provide a fair price for the coffee producers.
The Blockchain uses in Agriculture:
Generating a better market data for better decision-making with data science in agriculture
Financing and insurance for small farmers
Simplifying all the stages of the agricultural supply chain process
Providing farmers and businesses with easy access to agricultural financial services
Reducing financial risks and promoting inclusive trade
Legally proving certifications to relevant authorities
Improving food safety and eliminating counterfeit items
Fair pricing through the value chain for all sectors
Emission reductions and support for environmentally friendly initiatives
More informed consumer purchasing decisions
Sustainable business and reduction of waste
Decreased transaction fees and less dependence on any services
Transparent transactions and elimination of fraud
Improved quality of products and fewer health diseases from food
Easy Data accessibility
How Blockchain works in Agricultural field
Some Successful Agritech Startups
Witnessing and adapting to the blockchain technology, new and creative start-ups are redesigning the agricultural landscape. Their Projects are mostly focused toward enhancing global traceability, easing international transactions, providing crop insurance, and optimizing the food chain. Here are some of the blockchain agritech startups.
Agri10x, one of the innovative startup, is a Pune-based agritech which has announced that it will collaborate with the Indian government to help the remote farmers to sell their produce directly in the market using blockchain and artificial intelligence platform.
It even provides farmers with transparency with a fair price, and assist them in collecting real-time data to manage their harvests efficiently. This approach will provide farmers with easy access to a global marketplace to sell their produce directly, without needing any middlemen.
AgaveCoin
AgaveCoin, an agritech organization, provides a secure transaction method with their native token AGVC. Its business is aimed at providing a global payment solution to ease the trade of agricultural products and services in the agave production chain. The diverse use of AgaveCoin provides versatile utility of agave-based textiles, biosystems, liquors, nanoplastics, biofuels, organic food, and many more.
AgriDigital
AgriDigital is a cloud-based blockchain program used for commodity management of grain. This handles all the transactions and logistics, buying, selling, and trading grain far better and easier while ensuring transparency and traceability.
It stores all data, manages inventory, and provides easy channels of communications with customers. For buyers, this system provides a dashboard to manage deliveries of grain orders and track the history of the products.
AgriChain
AgriChain is a distributed and decentralized blockchain platform that enables easy management and communication between supply chain participants. The software provides a secure, transparent platform for agricultural stakeholders to transact internationally reducing supply chain costs.
The farming and logistics management software also aims to link distributors, growers, and retailers, for smoother inventory movement.
Demeter
Demeter is trying to evolve traditional agriculture process through the rental of global microfields. It connects those who want to farm organically with those who have tilled land.
The system puts farmers in touch with places they can farm, and potential food customers in touch with farms selling produce. This is to reduce overheads for both parties, resulting in access to affordable organic food.
The Bottom Line
In the agriculture field, blockchain has proved to bea technology that can re-engineer the existing systems from settling transactions, tracing the food origin, tracking food supply and tracking the customer demand to creating new marketplaces. Considering the current competition in this field, it has become a necessity to stay informed of the most recent developments in the field to face the competition.
However, it’s clear that there are opportunities in the agriculture industry. The global agriculture industry is now worth over 2.4 trillion dollars and has over one billion people involved worldwide.
Are you also one of them who think that how some people are able to generate new creative ideas. These people generate creative ideas very fast and represent them very well. And there are people who struggle to do this, isn’t it?
But the real thing for this is that they are able to use the power of creative thinking. The level of thinking is very different from other people. These people don’t need to put effort into creative thinking.
So, what’s the solution? How to improve creative thinking? How to become a creative thinker? Take a look at these 10 useful tips to improve your creative thinking and get answers of all your questions. But first of all let’s see what creative thinking is?
What Is Creative Thinking?
Creative thinking is the ability to create and plan things in your ways. You can say this thing as thinking out of the box. Even the people who are billionaires are an example of creative thinking.
A person who has a unique perspective towards anything is a creative thinker. Whether it’s a musician, engineer, artist, or entrepreneur, all are creative thinkers. Everyone has their own way to create things, you can’t copy anyone’s thinking.
10 Useful Creative Thinking Methods
1. Keep creating even if you feel uninspired
There are various distractions around you, don’t let it affect you. I agree that there can be days when you don’t feel like doing anything. And in those days, try to work in short periods. But don’t stop working. Don’t let anything distract you. Try to keep yourself focused and it won’t go effortless. This thing works on the harder you try the better you become. Keep doing this and you will see that you are doing great without any distraction.
2. Leave comfort zone
Leave your comfort zone
It is tough for a person to leave your comfort zone and choose a struggle. But using this technique you will get to know yourself better. The more you hustle the more you get creative. The Comfort zone only gives you laziness and less productive.Creativity gives you the strength to gain more and more in any field.
Creative thinking always comes with effort and struggle. Using creative thinking your brain starts to think more. And gives creative solutions to your problem. Hence, take chances and get out of your comfort zone.
3. Dream, Work and Enjoy
Dream, Work and Enjoy
You should try to keep your mind fresh and relax at the time of working. When you are relaxing, try to work with your full effort. Relaxing and working should be a part of your daily routine.
Dreaming, working, and enjoying helps you to activate your creative side of your brain. There will be tasks that will give you a headache, relax, and handle the task without any tension.
4. Brainstorming
Brainstorming
Brainstorming is something to generate ideas for solving any problem. This technique is an association that encourages a free-thinking environment. In this method, you create a group where you ask them for a solution to any problem. The whole teamwork and creative thinkers group gives us the solutions.
From the given suggestions choose the worst idea out of them. And try to turn that idea into a positive one using your creative thinking. You will love this kind of brainstorming. Being a creative person is something everyone likes. And it’s excellent to create best out of the worst.
5. Fight your fear of failure
The fear of making a mistake or failure can stop your further progress. In such a condition remember that mistakes are the parts of our lives. You should drop negative thoughts from your brain. And see yourself reaching your goals.
how to fight your fear
6. Try the six hats method
These six hats method contains analyzing a problem from six different perspectives. Do you want to know the benefits? Let’s first see the six hats and know what they mean.
Red Hat – It tells you to try solving the problem with emotions. What are your feelings towards the problem?
White Hat – Try to understand the problem with particular objectives. What are the facts telling you?
Yellow Hat – It tells you to be positive towards a situation. Which elements of the situation will work well?
Black Hat – It suggests you use a negative approach. Which elements won’t work according to the situation?
Green Hat – It’s time to think something creative. What are your unique ideas towards the problem?
Blue Hat – This is for thinking broad towards a problem. Which solution will be the best choice for problems.
Now, if you want to know the benefits of this method. You can create more ideas. Without this, you couldn’t have thought of two or more solutions to a particular problem.
You should set constraints for yourself and it forces you to get creative ideas. Talking about constraints, you must have thought of time constraints. But I am not talking about time constraints.
There are various constraints that can be conducive to creative ideas and thinking. Let’s say you have a project, set your own constraint that you will write a paragraph in less than 100 words. There are many more constraints that you can use to being a creative thinker.
You can also develop creativity by changing the colors of your room. You can try switching items of your desk and orienting yourself differently. These things not only change your physical environment but also your social setting.
Try to connect with new colleagues. Also, you can invite people from different departments for lunch. Making these little adjustments lets you be a more creative thinker.
9. Try to record ideas that come to you
Try to record ideas that come to you
As people get old their creative ideas don’t get slow but they tend to forget some of them. Whenever you think of an idea try to note it down somewhere you are comfortable to use later. According to Epstein, “capture now, check later”. This means to capture new ideas and check them later boosts your creativity.
10. Challenge yourself
Once you found that you have developed basic creative skills. It’s got very important to challenge yourself for further enhancing your abilities. Try to find more difficult approaches and avoid using the same solutions. Through this, you can create your own opportunities for great creativity. Don’t be afraid of challenging yourself, it’s not gonna do bad to you.
So, analyze things in your way and try to handle your problem using creative thinking. There’s no restriction for creativity. You can get inspired by anything and create something different in your way!!
Also, you need to put this in your mind that not everyone will support you. You need to believe in yourself and your creative thinking. So don’t stop to create new ideas in your way.
The content in this post has been approved by the organization it is based on.
SnapBizz, headquartered in Bengaluru, provides new age solutions to convert the neighbourhood Kirana stores into smart stores with a host of features to enable the store owner to leverage on latter’s current strengths to gain a competitive edge and increase store profitability.
SnapBizz has helped kirana/ grocery store owners in cities such as Bengaluru, Mumbai, Pune, Chennai and New Delhi deploy its digital technology-led solutions for running their retail stores. The company has set its eye on digitising over 100,000 kirana stores over the next 18 to 24 months.
Snapbizz transform traditional Kirana stores into virtual supermarkets and give them a competitive edge in the current environment to make them far more profitable.
It is the result of extensive market research and pilot studies done to understand the pain points and key challenges of the consumer goods ecosystem stakeholders (consumer, retailer, distributor, and brand). This has led to the development of a unique disruptive product that delivers material measurable value to each of the stakeholders.
It is driven by a highly experienced team with a proven track record in delivering measurable value both developing and developed markets through successful business models and product innovations. A highly passionate team with in-depth domain expertise and track record in prior start-ups, value creation and successful exits across Retail, FMCG, Telecom and wireless technologies.
Snapbizz creates a social impact by:
Reversing marginalization for SMB’s retailers
Driving digital inclusion in a large section of India’s workforce
Skilling the bottom of the retail pyramid
And, there Driving last mile connectivity by connecting kirana stores to consumers and other ecosystem players like:
FMCG brands and distributors
Cash and carry chains
Research and marketing agencies
Fintech players
Snapbizz- Founder
Snapbizz is founded by Mr. Prem Kumar.
Prem Kumar is an industry veteran with over 30+ years of experience in Retail, FMCG,Telecom, and Technology across developed markets like US and Europe and emerging markets like India, Eastern Europe, China and Africa. In India, he has worked the length and breadth of the country in the FMCG industry and has held leadership roles in companies like Lakme Lever, Benckiser, and SC Johnson.
He has been a part of the founding team that built one of the largest retail chains in Eastern Europe. Currently, he is the founder and CEO of SnapBizz which is India’s largest network of kirana stores – a platform that empowers the kirana store owners to leverage their strengths and gain competitive edge in the current changing landscape. Having worked very closely with small merchants across different countries, he is extremely passionate about helping them to be more successful and profitable.
He has been the voice of the kirana stores to represent their best interest across national and international platforms. Infact, he has been celebrating the kirana stores during the Covid times as the unsung heroes who are in the forefront of serving the country’s large population.
Snapbizz- Name, Logo and Tagline
SNAPBIZZ brings to you a “Smart” Billing Solution especially made for kirana/grocery stores. Perform everyday operations easily and much faster. The tagline: “THE RETAIL BOOSTER” goes perfect with ample amount of support they are currently providing to grocery stores across major cities.
Its logo goes with a ‘bar-code’; which is pretty obvious because Snapbizz software is a GST billing software that can be customized to fit your business needs and enables users to attain higher performance.
How Snapbizz started?
The SnapBizz journey began with Qualcomm conducting a pilot in India to introduce wireless technology into the fragmented retail sector. Given the success of the pilot, they were on the lookout for an entrepreneur who had the experience of building a company in the space. Having seen Mr. Prem Kumar’s work with CisLink, an integrated data system derived company, they reached out to him and SnapBizz was born with Qualcomm being their first investor.
Snapbizz- Vision
Snapbizz’s vision is to develop a mobile technology platform connecting all stakeholders of a fragmented retail market ecosystem while adding value to individual stakeholders.
SnapBizz is the result of extensive market research and pilot studies done to understand the pain points and key challenges of the consumer goods ecosystem stakeholders (consumer, retailer, distributor, and brand). This has led to the development of a unique disruptive product that delivers material measurable value to each of the stakeholders.
It is driven by a highly experienced team with a proven track record in delivering measurable value both developing and developed markets through successful business models and product innovations. A highly passionate team with in-depth domain expertise and track record in prior start-ups, value creation and successful exits across Retail, FMCG, Telecom and wireless technologies.
SnapBizz has a range of solutions solutions/apps which allows the kirana stores to carry out the store operations efficiently and effectively. It provides the store owners with their very own consumer app to acquire new customers and service their customers better. Its solutions integrates the kirana stores (via cloud) with FMCG brands, distributors, wholesalers, financial service players and E-commerce players (B2B and B2C) thereby enabling the store owners to get more promotions, better pricing, wider access to assortment, reduce working capital requirements and access to financial services. SnapBizz has had a massive impact on the society – particularly in the following areas:
Digital and financial inclusion of kirana store owners
Reversing marginalization of kirana stores
Skilling people at the bottom of the pyramid
Snapbizz – Business Model and Revenue Model
SnapBizz has developed a unique technology solution for Kirana stores that transforms it into a smart store with the help of a few plug and play options. It has positioned its product as a “money-making machine” for kirana stores as it helps the store owners to improve their profitably. The solutions come with a host of features (back by AI and ML) to help the kirana stores compete with the larger supermarket chains from an intelligence standpoint. The easy-to-use solutions to manage and optimize store operations include:
Point of Sales Solutions:
Based on the business volumes/size of the kirana stores, it has a range of solutions/apps that enables the store owners to digitize all aspects of store operations – billing, customer management, inventory management, online ordering of supplies, create virtual merchandising space, take the store online and cloud-connect them to all the stakeholders of the eco-system to get better promotions/discounts from brands and suppliers
A mobile app that enables Kirana stores of all sizes to go online with their supplies instantly. The consumers can use the app to place orders directly with the Kirana stores – either for pick-up or for home delivery. This enables the Kirana store to manage demand efficiently and prevent over-crowding at the store – particularly during the lockdown period
SnapBizz enables the kirana store owners to focus on their weak areas (Store experience, Offers, Freshly stocked produce) and compete against the bigger ecommerce/big-box players.
Variables that is important to consumers
Customer Satisfaction at Kirana Stores before Snapbizz Deployment
Customer satisfaction at Kirana stores after SnapBizz deployment
Store Experience
LOW
HIGH
Proximity (from House)
HIGH
LOW
Pricing/Offers
LOW
HIGH
Convenient payment options (providing credit)
HIGH
LOW
Freshly Stocked Products
MEDIUM
HIGH
Familiarity with Store Owner
HIGH
HIGH
Sanpbizz- Startup Launch
The Smart Kirana store once cloud-connected presents real-time access to the various stakeholders of the FMCG ecosystem including brands, wholesalers, distributors, advertising agencies, e-commerce (B2B/B2C) players and financial service players. The cloud platform allows FMCG stakeholders to access valuable data on various facets of the FMCG supply chain. The data not only gives them a birds eye views of the sector nationally and by geography but also helps them build meaningful relationships with the Kirana store owners basis demand and supply.
FMCG Brands: SnapBizz retail analytics solution enables them to track the performance of their brand SKUs, competition and that of the category. It also allows them to engage consumers visually and contextually, run targeted promotions, overcome supply chain and assortment challenges and furthermore avoid stock-out situations.
E-commerce players: SnapBizz platform offers them an opportunity to leverage the hyper-local assortment demands, understand inventory and delivery capabilities of the Kirana store so that they can service their consumers efficiently and scale-up operations.
Wholesalers/Distributors: SnapBizz platform enables them to increase share of wallet in the store and garner insights on what they are missing out on selling to the stores.
Finserve players: SnapBizz platform gives them access to reach out and engage the Kirana stores with financial service products while continuously monitoring the financial health of the store.
In the past one month, SnapBizz has launched new solutions that enables these FMCG stakeholders to address the immediate the challenges associated with the lockdown:
SnapSupply: A mobile app that enables FMCG brands/distributors to list their supplies online for their Kirana store network and enables the latter to place orders. This technology solution enables its large workforce to focus more on addressing the prevailing supply chain challenges than on order generation-related operations
SnapPulse: This retail analytics solution enables the FMCG brands to track the performance of the products, competition and that of the category on a weekly and monthly basis. The data is collected from the SnapBizz network of stores across the country and the insights are shared by the subject matters experts/ data scientists working in SnapBizz regularly.
SnapTek: SnapTek enables accelerated technology migration for all FMCG stakeholders with services likes white-label applications, tech consultations, etc.
Snapbizz- Funding And Investors
SnapBizz’s current investors include marquee VCs such as Jungle Ventures, Taurus, Blume Ventures and strategic investors such as Nielsen, Qualcomm, AUO and Mr. Ratan Tata and has raised in excess of USD 14 million over Seed and Series A rounds .
SnapBizz’s top 7 competitors are BeWo, EasyPOS, Eretail Cybertech, Nukkad Shops, Getpose, Vend and Hike POS. Together they have raised over 58.6M between their estimated 449 employees. BeWo is the top competitor of SnapBizz.
Snapbizz – Growth/ Revenue
SnapBizz currently has a network of 10 000+ kirana storesacross 7 major cities across India that collectively do a business (GMV) of approx. of $1 Billion/year. Given its successful inroads into major cities, the company was on its way to build a network of 50,000-60,000 Class A stores and 1,50,000 -2,00,000 Class B/C stores across 42 cities in the next couple of years – and becoming a $ 21Bn platform.
However, given its increasing relevance due to the lockdown (where most grocery fulfilment is being done by kirana stores), the company is now on its way to achieve that target much earlier.
Snapbizz – Future Plans
Given its increasing relevance in the space due to the current circumstances, SnapBizz is on a fast-track mode to build a network of 150,000 stores across 42 cities and becoming a $ 15 billion platform.
Abhishek Gupta
