Ever wonder why your online business isn’t performing as well as you hoped? There might just be one missing element that could turn the situation around and help you move forward.
CRM — otherwise known as customer relationship management — is the analysis and management of your past, present and future interactions with customers. Nowadays, customer experience plays a very prominent role in the world of eCommerce. Although it may seem easier to automate this process, CRM software can provide powerful advantages.
Its absence may be the weak link in your online business. Continue reading to find out more about the advantages of CRM, and how you can use these to boost the profitability of your business and keep your customers coming back for more.
Advantage #1 – You Have Multiple Choices of CRM Software
There are multiple choices of CRM software to suit any online business. This gives you the advantage of a market that is competing for your attention. To stand out from the crowd, there is a constant need for innovation of CRM software. The consumer ultimately wins, which in this case, is your online business.
You can research the available choices by looking at the top 5 options for the best CRM software, or other similar comparison articles on the internet. There are not that many distinctive features, but having multiple alternatives is always a good thing; be it in price, features, or integration.
Advantage #2 – Your Customer Support Can Go Remote
Customer support employees will have a much easier time working from home with the help of a CRM system. Having all the information collected in the same place means that everyone on your team is on the same page, no matter where they are in the world. In the face of the current pandemic, working from home is more or less inevitable. Investing in CRM software could streamline the transition to becoming an efficient remote team.
Advantage #3 – You Can Save On Operation Costs
A business that operates efficiently will have fewer expenses to worry about. Every dollar you save is a dollar you make. Whatever your company values or objectives, making money is probably your bottom line. If you save resources in one area, you could reinvest those funds into increasing salaries for dedicated employees or a new brand awareness campaign, for example.
Advantage #4 – You Can Make Targeted Improvements
As you collect information about customer behavior, it will become that much easier to plan your strategy for improving your current products and services. Instead of relying on intuition or generic advice, you can use real data about your own customers to make well-informed decisions about where to invest. A better understanding of your customers will also tell you what new items are worth introducing in the future.
You already know that it is important to maintain great relationships with customers and actively engage to find out their likes and dislikes. But in a lot of cases, the huge volume of information you have about your customers makes this almost impossible. Processing that information manually is an enormous task that you likely do not have time for. This is where CRM software comes in handy.
Advantage #5 – You can Enhance Your Customer Support
Customer experience is directly connected to customer support. Successful companies are always looking for ways to improve their customer support department. The development of chatbots is promising, but they are yet to replace real people.
Personalized and quick support is what customers expect these days. Failing to meet these expectations usually results in losses, especially in the long run.
Access to information is a real asset to enhancing your customer support. Besides having a readily available summary of customer purchase history, it can also help you to understand the most common problems your customers are having. All this provides actionable insights for making improvements.
Advantage #6 – You Can Identify New Leads
Even your most loyal buyers are bound to get bored and start to look elsewhere eventually. Unless you are able to constantly meet demand from your existing customer for new products — or you have a product that requires ongoing reinvestment from customers — then you will have to look for new customers.
Looking for new leads is something that every business should do, but it is particularly relevant for those that are underperforming. Having solid customer support, as well as an abundance of relevant customer-behavior information, will not only improve your customer retention but will draw new customers to you.
This process is also supported by providing a good experience for your current customers (see advantage #5). When it comes down to the moment of choice between businesses, positive word of mouth could be the difference-maker to your potential customers.
Advantage #7 – You Can Keep Current Customers for Longer
Current customer retention is yet another advantage that you can leverage. CRM software will help you to collect, process and organize valuable information about your customers. What happens next is down to you. The detailed overview provided by CRM software can be the starting point for creating meaningful business strategies based on your customer behaviour. Feed this information back into providing high-quality customer services and new and innovative products tailored to your customer demand. This is the basis for building the brand loyalty and trust that will keep your current customers coming back for more.
Conclusion
The multiple advantages of CRM software can provide a turning point for your online business, breaking out of the stagnation period and breaking into the sales figures you’ve been dreaming of.
“Going Viral” is the new terminology gifted by the world wide web to the society. Whenever you post any picture or video on Facebook, Twitter, Instagram or any other social media platform, you immediately get likes and comments on them. The maximum likes you get might be around 100 or in some cases 200. That’s the rating of an average post, but when you view videos on the YouTube or any other social media platform you often see 10 K, 350K etc., viewers on them.
Although you would get amazed that how an average looking YouTube video got so many likes and viewers. You might be wondering how to make a video go viral which can earn you fame and monetize your video all around social media platforms. You have landed to the best article which will guide you to how to make a video go viral.
After researching hard, about how to make a sensational viral video and doing some research on the top-rated video’s on the YouTube, We have generated ten tentative methods to make the YouTube video go viral and sizzle the world. If you are an aspiring YouTuber and have tons of talent to share with the world, then don’t waste time and make your debut in the viral world.
The Top Ten methods of How to Make a Viral Video
1. Plan your move
The golden rule – Don’t get excited about your video and never just upload it on the internet. Never take an impulsive decision. Make a powerful marketing plan before uploading your video on the web. Furthermore, thinking that your video isn’t good enough and chalking out a marketing plan is a waste of time should not come in your thoughts.
Every video has potential its own potential and you never know what a good marketing plan can do for your video. Everything is about marketing and a good method to implement it. An average video can get a million hits with just a simple marketing plan. So, ham that in your mind to plan the full course of action before uploading viral video.
Embrace yourself to learn something good from the other people’s experience. So, before making your video go viral, examine the other hit videos. For that I would like to share the experience of the Karen X. Cheng, she made the dancing girl video and how she got 1.8 Million hits in three days. Amazing right, so let’s see what she did to get so many likes.
Karen X. Cheng Dancing Video
Day One: 80k views
Firstly, She posted it on Facebook/Twitter and submitted it to social news sites like Reddit and Hacker News. She personally asked many of her friends to share it and she herself tweeted it to all well-known dancers. She emailed bloggers who had covered other viral dance videos.
Of all the things She tried, Reddit paid off. It got to the top of the GetMotivated subreddit.
Day Two: 800k views
Bloggers who had seen it on Reddit the day before started publishing articles about it. First Kottke, then blogs like Mashable, Jezebel, and the Huffington Post.
Blogs drove a ton of traffic. Each blog is a giant marketing engine with millions of readers and twitter followers. Moreover, it’s in their interest to get the article as many views as possible because each view is an add they can serve up. However, it’s all about clicks & advertising dollars which showcase the money flow.
Day Three: 1.8 million views
Eventually, it made to the YouTube front page. The blogs were sending it so much traffic that YouTube’s algorithms picked up on it.
So that was her viral plan in her exact words, which tells the importance to target the right audience and platform. So, I just shared the experience of one-hit video owner and before starting your own viral ride study some other video makers views also.
3. The timing of upload
The timing of uploading your video is very important to make it viral. Upload your videos on Mondays or Tuesdays to make them go viral. As people normally watch videos on the work and by realizing it on the beginning of the week will give you more time to get viewed. Fresh content and videos majorly roll out in the starting of the week which tends to have higher visibility and more clicks. Moreover, tentatively the timings are
From Monday To Wednesday: 14:00 – 16: 00 Thursday To Friday: 12:00 – 15:00 & From Saturday To Sunday: 9:00 – 11:00
Make your videos short and simple. Long videos have more fast exit and generally, it gets avoided by the audience. So, make your video short and the ideal duration of the viral video should be between 1 to 2 minutes. The content of the video should be authentic and not fabricated. Viewers always want to learn something productive from the video, so always showcase fact proven content on your video.
Make Your Video Short and Simple
5. Catchy heading
The heading of your video must be interesting. It should be simple, informative, relevant and perks the interest of the viewer. Like,
”Hey did you see the video of __________”
Fill in the blank. That’s your title. The title should have Call to action quality for a higher view and click through rate.
6. Tag your video
It’s very important to tag, thumbnail, dedicate your videos to the targeted audiences to generate more traffic. You should only tag maximum 13 links, as more will create the cluster. Tag your video according to its niche. Keep a wider tag which will benefit to attract large traffic. Optimize your file name with the focus keyword and add the keyword in its attributes.
Keep in mind that tags (like the video description) need not be stagnant. As new tags become popular and different search rise on the keyword list update your tags. Utilize quotation marks to indicate multi-word tags, such as “Donald Trump” or “Drake University.” For a greater insight about tagging your video refer to the NextWeb.
Before watching the video some people like to read the description to make sure that video is worth able of their two minutes or not. So, add the informative and interesting description to the video, that will force viewers to watch it. Your video description should be well written before publishing it to the public.
The first 5 lines are essential as the first two lines of the description box appears next to your video in search when posted on social media. The first 5 lines of the description are included beneath your video but above the “read more” tab. The overall description should be of 5000 characters to play your game and the first two lines should have 100-200 characters. Share your social profile using a full URL in order for the link to be clickable.
8. Tell a tale
Evolution of Coca-Cola
The video should be expressive and tells the story in a short time. The video must have the soul behind it. It should be engaging to connect with the audience and should have a clear conclusion. The open-ended conclusion also get hits but don’t get viral. Your audience don’t have much time to wait for the conclusion and to see the whole video. To connect your audience and keep them engaged throughout the video insert reality rather than fiction. Focus on the need of your target audience and craft your tale according to it.
Once your video goes viral you will receive plenty of love and hate emails, so take time and reply to each of them. This will increase your fan base. It will act as an engagement tool to keep your audience loyal to your videos and enable more shares throughout the web across all platforms. Replying to emails shows your gratitude and appreciate your viewers to make them feel privileged. Consequently, it will graph your subscriber higher and make your video popular.
However, these are some of the important points to make your video go viral. But every video has a different market and target audience, so the viral method also changes with that. But if you follow these points, then you will surely receive a remarkable result. Although, to help the aspiring YouTubers and Instagrammers in monetizing their videos we have also published a detailed article to kickstart your page or channel.
WhatsApp Business, a sequel to the WhatsApp Messenger App /Software which incorporates basic sales, marketing, and business tools for small, medium, and large scale firms, was given a warm welcome to the world of telemarketing in recent times and has since converted from being just a simple, supplementary software to a majorly used app in itself. Here is everything you should know about the Whatsapp Business App which you may … or may not have heard of.
The WhatsApp Business has successfully introduced a virtual location for businesses as it simultaneously acts as a stall, a shop, a customer care agent, and lots more. It is important to note, though, that the self-marketing attribute leveraged to make the awareness and engagement of this App a huge success is one out of the five things you need to know about WhatsApp business which you, probably, never knew before now. Are you eager? Let’s move.
As a Virtual Service Center
Virtual Service Center
Consider this platform as your virtual service center where customers or clients would get a first-hand, top-notch kind of attention as they would at any of your physical outlets. A formal tone of communication, a remarkably reduced employment of smileys and emojis except you intend to make emphasis on appreciating a patronage or make similar reactions.
The CATALOGUE feature is your best bet for displaying your available goods to every contact on your list. You can save a considerable amount of data by uploading and re-uploading pictures and customer reviews on your status timeline.
While you may need to constantly refer your clients to your catalog to check out their preferences, it helps them to make their choices and decisions without the littlest of pressure from you, the vendor which may or may not account for an after-remorse later on.
As a Reception
The AWAY/GREETING MESSAGE is meant to make your clients comfortable chatting with you while you are away but as sweet as you would want your welcome note to be, it would be sweeter to make it as precise as possible!
This message should do three major things which are to Welcome your recipient, give a tagline about your brand and call them to state their aim of reaching you. An example could be,
‘Thank you for reaching out to the home of edibles 100% fresh from farm. Please let us know how we can help you’
As a Labelling System
The LABEL feature is a virtual assistance tool that helps you keep a track on your clients as it, the tool, classifies them on the basis of the payment status with you. This will help a great deal to identify your clients from each other even on the run whenever you fail to relate with whatever name their contacts are saved as on your device. It happens to everybody.
Labeling_StartupTalky
The labels help you to organize your customers into the following classes:
As much as we tend to keep personal records and tracks on our clients in the case of a physical outlet, this feature greatly helps in satisfying this need by employing different colors of tags which you will get used to and will be able to define at first glance overtime regardless of how confusing it may seem at the beginning of your journey on Business Whatsapp.
As a Privacy Check For Your Business
You can now have your private conversations separated from the business talks by installing both the Whatsapp Business App and the Whatsapp Messenger App on the same device but with linkage to different phone numbers. At your discretion, make the business contact public and the other private; this will help you maintain your privacy especially if you are the kind of person that would never think of joking with yours!
We have often heard that Content is King and content writer is a warrior ! If you are a person who is updated in this world then you must be knowing that content is one the scripted key aspect that can drive your marketing process. After all, in today’s era, 90% of the companies market themselves with content and 75% of the consumers connect with the company due to content marketing. Content is more than just words. So now you know that high-quality content and informative content can help you build an online presence of your business and market your business most efficiently, but how? I am here to help you Learn how to choose the right content writing agency.
Though there might be many different ways to promote your content, what remains vital here is that the content should be powerful. If it is not written properly or is not optimized well according to the search engines algorithm, then there is no use of the promotional strategies for targeting. Hence, to outshine your business, you must hire the right content writing agency that can assure you great content and can help you achieve your goals. In this article, you will find tips that will help you choose the right content writing agency for your business.
1. Verify if the agency is real
These days, the field of content writing has been exploited by many. Often fraud companies and agencies claim to provide you services like web development, SEO, and digital marketing but in reality, they don’t even have a dedicated team of professionals. You must find an agency that will understand your needs and deliver rightful services accordingly. To verify whether they are real or not you can give them an old piece of work to work upon, they should be able to scrutinize it and come up with ideas of improvement. This way you can see if they meet your expectations and also can trust them. See all the agency’s past work, and very with past clients a well.
2. What more than blogs writers and articles writers
When we talk about content, it isn’t restricted from articles and blogs. There are various content forms and formats used today such as website content, case studies, e-books, emails, presentations, memes, social-media content, videos, profile writing and so on. When you use these ways to market your business through content, it is more likely that your message gets conveyed more effectively.
So before hiring any agency, make sure that they can help you develop all kinds of content as per your demand where they can cover multiple content formats. Only companies that can help you create only SEO articles will not help in the long run to survive the competition. When you rely upon the agency for content writing services, the agency should be able to help you, advise you and guide you on the different formats of content that will work best for your business and also on which channels should they be published.
3. Evaluate their past work
Ask the concerned agency if they could share their past work or the samples with you so that you have a better understanding of their working style. Looking at their samples and past work, you can make a judgment and can understand the level of information they provide an effective and appealing their content looks.
Good content always helps you fly higher on search engine result pages. Today SEO and tools help the companies connect very effectively with their target customers. Look out for agencies that can create SEO-friendly content for your business. The best way to test this is to check their SEO. If the agency has a good SEO ranking then it might be able to help you in producing SEO-friendly content.
If the agency already has an experience of work under your domain, then this might act as an added advantage. Make sure that you ask the agency if they would be able to deliver the quality content in your domain and if possible ask them to give you a sample.
6. Check if they offer a trial period
It would be great if the content writing agency agrees to work for a pilot project. This can help you gauge the best quality content the team would be able to create. And also you can get insights into the language of the content and how it is written. Through this, you can also let the team understand your requirements and set the right expectations.
7. Seek out their revision policy
There will be times when you would demand the agency to modify or re-write the content with major or minor corrections. Many agencies charge extra for such revisions. These agencies have a turnaround time for corrections where they would agree to make any changes at a certain time. You must choose an agency that has a flexible revision policy so that your journey with them is hassle-free.
8. Check their reviews and ratings
Reviews and Ratings of customers
Checking the reviews and rationings about anything always helps to give you clarity. While you are looking out for various aspects, try to look out for reviews and ratings too. In this way, you can infer whether the clients were satisfied with the agency’s work or not. Do check all the social media accounts as well like Facebook, Twitter, LinkedIn, etc. Some agencies might have client testimonials on the website too. Choose an agency that has maximum good ratings and positive reviews.
9. Compare costs with other agencies
There are many benefits of hiring a content writing agency, but it comes with a cost. You need to ensure that you hire an agency where your work is fulfilled and it fits your budget. Also, make sure that you do not settle for a very cheap agency, as they might end up compromising upon the quality. If you have low budgets, you can consider hiring freelance content writers too. They usually charge you on a contractual or project basis. Though the costs of freelance content writers might be very less, you might face difficulties in reliability, punctuality, and professionalism. And if budget is not a real big problem for your business, then look out for other agencies, make a decision based upon the mentioned criteria and then compare the prices. Negotiate with these agencies and ask them to explain to you the charges demanded by them and only then reach out to conclusions.
10. Look out for consistency
At times the agency might fail to live up to their commitments. Some agencies over-commit their clients just to get as many projects as they can. It might be of a great disadvantage for you if you sign the contract with an agency that is not committed and consistent. Ask the agency to deliver the content on a daily basis and keep a regular check on their consistency.
The Tata Group has already made its super-application desire open for public in August. Walmart investment in Tata group is presently in the news with the investors for stakes in the digital media, legitimately taking on Jio and the web-based business platforms such as Amazon and Flipkart. As per the news of Walmart investment in Tata group by Bloomberg, it is taking an eye at getting monetary or strategic consultants, and Tata Sons is apparently hoping to unite its digital platforms and make another institution.
This exclusive information of Walmart investment in Tata group has been released by Reliance Industries Ltd, which is authorized by the richest person in Asia, Mukesh Ambani. He apparently accumulated over $20 billion from various investors such as Facebook, Alphabet’s Google, KKR and Co and Silver Lake Partners. He made this possible by selling the stakes in its digital business Jio Platforms. According to the progressing conversations among about the Walmart investment in Tata group, the super app could be dispatched as a joint endeavor among Tata and Walmart, which will empower utilizing on the collaborations between Tata’s web-based business and Flipkart.
The Walmart investment in Tata group presents the ‘super app’, which targets to make a computerized administrations behemoth offering a wide scope of items in the market space. A super app is a solitary application that provides a varied scope of aids. These services range from food, money related solutions, computerized administrations, and academic training, among others. They have focused on a developing populace of well informed customers, tempting them with concessions, free returns and simple trades.
This app from Walmart investment in Tata group is regarded as an idea is more or less famous in Southeast Asian nations where other applications, for instance, Grab, GoJek and Meituan are also broadly utilized by the people there. The business of Walmart investment in Tata group is probably going to be facilitated under the Tata Sons auxiliary, where it alongside Tata’s other retail channels such as Tata Cliq, StarQuik, Tata Sky, Tanishq and Croma, which is going to get converted into one app.
As per the continuous talks about the Walmart investment in Tata group, the new advanced stage business is proposed to be controlled by Tata-Walmart together, and there could be more international financial investors roped in too. Goldman Sachs has been assigned as the venture financier by Walmart for the proposed exchange, as has been reported by one of the anonymous source.
More About The Unity
Walmart’s Investments
To add more, it has been accounted that the Walmart group is already having talks with the Tata group for planned-investments in the business, “Tata group share is in talks with Walmart for a deal entailing a strategic Walmart investment in Tata group share in the super app platform business. The Walmart investment could touch up to $20-25 billion eventually for a large stake in the proposed super app that is about to be hosted under a Tata Sons subsidiary”, according to the sources reported by Mint. This investment is apparently going be bigger than the investments made by Walmart in Flipkart for a authorizing stake, which summed up to $16 billion.
The super app from the Walmart investment in Tata group share has already been planned to get dispatched in India in the month of December or January. It will then unite Tata’s shopper business under one channel offering a wide scope of items in the market space, as per the information by Mint. The things that will be included in the offering medical care, food and staple requesting, protection and budgetary services which also including style, way of life, gadgets, over-the-top administrations, instruction and bill installments, etc.
Tata’s purchaser organizations incorporate the brand Titan, which is primarily the brand for watch and jewelry, Trent. Portions of shares from Tata Consultancy Services, Tata Motors and Tata Steel increased over 1% each, with TCS the top lift to the Nifty 50 list. Tata Consumer Products generally offers tea, coffee, water, salt, lentils, spices, ready-made things to eat, sugar, and few such things to sell. Titan Co. Ltd. fabricates and markets design adornments, for example, watches, jewelries and eye-wear.
Walmart Investment in Tata Group
If this deal becomes a success by the Walmart investment in Tata group, it will top its shares in Flipkart, for which the U.S. based organization had already paid $16 billion for a 66% stake. Juxtaposing with platforms like Jio or Amazon, Tata groups is having the biggest establishment of its own marked items that are offered to retail clients.
This is the latest news from Walmart investment in Tata group share. We will also keep you updated more about this information as soon as the news is out in the air. So, stay tuned to get updated about super app India as this is the latest Walmart investment in India.
Before Instagram Influencers became an essential part of Instagram, it was one of the most recent social media platform as it was established in 2010 and is a multi-channel platform that is available on both a mobile application and a desktop site. The website was created by Mike Krieger and Kevin Systrom and launched on the 6th of October 2010, however in April Facebook brought Instagram for $1 Billion.
The photo sharing app allows its users to have their individual profile which is a user can make public or private based on their preference. The instagram users are able to post their photographers and videos on their profile, follow other users and gain followers in return. When Instagram was first launched it became sensation and garnered a million user within the first two months.
Now the platform has over 800 million active user on the platform from which 30 million brands and advertisers on the platform and around 500,000 active Influencers and 60% moving toward becoming an influencer. Most social media Influencers make a huge sum of money thorough this platform.
Some of the top Earning from single post by Kim Kardashian who has grown into a millionaire and created an empire through Instagram. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising Instagram influencer have a strong and loyal relationship with their followers as they share many aspects of their lives with them.
social media apps that people predominantly choose for influencer media campaign
Influencer’s posts have made users decisions much simpler by providing information of new product information, helping them researcher the product and finally buy them as well. Most people on Instagram spend at least 60% or more of their time trying to engage in content created by brands and influencers.
A survey stats that after seeing these products on Instagram at least 79% of the people searched for these products online, 65% looked up the app or the website and 46% brought the product. These statistics makes the influencers a vital part of instagram revenue. Below here are the different ways the Influencers benefit from instagram
Followers and Following of Instagram Influencers
The distribution of the number of followers is incredibly skewed, so it’s very difficult to visualize it in a readable manner. This is because the great majority of profiles have a low number of followers (less than 1000) whereas there are profiles with hundreds of millions of followers. Profiles with a high number of followers are very rare as only 10 profiles have more than 100 million followers and 420 of them that have between the range of 10 and 100 million.
There are 4.5 million profiles with less than 100 followers as, on average instagram accounts have 296 more followers than following, but for verified profiles this ratio is 17,910. Another important distinction is between micro and macro influencers. Micro influencers have lesser than 100,000 followers, while major influencers have more than 100,000 followers.
The average followers to following ratio for micro influencers is 37,000 whereas for major influencers it is 18,104. This tells us that if a brand is trying to run a campaign across niche markets they should go for micro influencers while if the campaign needs major influencers you should search for profiles with a ratio greater than 20,000 which accounts to 8% of the total number of major influencers.
Target Audience
Finding or identifying the right set of users is an important step for most influencers as even the brands expect the influencers to find a niche audiences to identify the right set of users. It is important to narrow down the user base as much as possible because once you narrow down, find the users that would appreciate product. Once the target audience is found then they try to reach them through multiple modes.
This is an important metric as it can reasonably summarize an Instagram profile and its engagement rate. For each unit of content published by the profile as the ratio between the sum of the number or likes and replies and the number of followers of the profile. This helps in identifying the quality of a profile.
A chart must be creates as it is useful to get an idea of which values of the engagement rate are average or better in order to make changes next time. There are considerable differences between micro and major influencers. For the former group, 11% is the average engagement rate, while for major influencers values are of course lower and the average is 3%.
Problems faced by Influencers and the brands
While everything will be working out in number there are still seem to be multiple problems that brands and influencers are facing. Some of these issues include is not having a platform for payment and tracking the campaign which is happening through other companies like ifluenz, scrunch, etc.
The biggest challenges for managing influencer campaign
This is one of the gaps that can be filled to make things a little simple for Business users. Other problem are on managing contracts as if they are too many accepted by the influences it is difficult to fulfill them all at once. Which is why the Influencers also face problems to time manage their contracts.
There is a noticeable difference in engagement between image posts and video posts, and the contrast is even more pronounced for major influencers. The post have a higher engagement than video posts. on average for a micro influencer image posts have 1.5 times more engagement than video posts, while for major influencers this multiple increases to more than 2 times.
On Instagram, the number of likes is much higher than the number of replies. On average the profile of a major influencer will have 237 times more likes than compared to replies, while for micro influencers the multiple is lower at 42 times. Replies are usually considered stronger engagement than simple likes so this should be considered before deciding which influencer the brands should patner up with for sponsored campaigns.
Some of the influencer marketing facts
Locations and languages
The geographical location of a profile is estimated by taking into account a variety of factors like the biography of the profile the posts and the location tags on each post. The countries with the highest number of instagram profile are USA, Canada, Australia, UK, and Indonesia. Followed by Russia, India, The principal European countries and South American countries like Argentina, Venezuela and Colombia.
Location data can also be used to infer the language spoken be Instagram users. Languages like English and Spanish are the most common by a wide margin. French is in third place to Canada and all the African where it is the official language followed by Portuguese, Arabic, Russian and Indonesian and Hindi which are in the top ten.
Hashtags are important part of an instagram post especially for an influencer because it is a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics because hashtags aggregate all social media content with the same hashtag.
The most frequent ones in our database are also the most frequent ones on Instagram: #love, #instagood, #photography, #summer and #repost are the first five. In this analysis we focus our attention to the tags that signal sponsored or promoted content. With hashtags one can observe which topics are most frequent with the most common promotional hashtags.
The blue circles represent the most frequent hashtags used in combination with the one that indicate sponsored content, but there is not enough space to label them all, so we just summarized the most common topics. The #ad hashtag is used in pretty much all contexts, and the same is true, to a lesser degree, for the #collaboration hashtag.
In the beauty and cosmetics sector we see a predominance of the #collab and #collaboration hashtags. The #ambassador hashtag seems to be used almost exclusively for fitness, sports and summertime topics. The #partner hashtag appears for the most part in posts related to photography, nature and fitness again.
Posting Frequency
The great majority of the profiles post a few times a week on average. One may wonder if major influencers post more than regular profiles. That is indeed the case the biggest influencers post 4.2 times per week on average, while smaller profiles have an average of 3.2 posts per week.
As to why a higher posting frequency correlates with a lower engagement rate there could be several factors at play, like more posting corresponds to lower quality overall; too much posting is penalized by Instagram’s feed algorithms.
Microsoft Skype had a wider adoption and is still the preferred medium in some areas of the world to connect to the. Skype for Business formerly known as Microsoft Lync is a platform for instant messaging developed by Microsoft as part of the Office suite.
Skype for Business is designed to use with the on-premises Skype for Business Server, and software as a service version offered as part of Office 365. This software also supports video call, text, audio, and integrates with Microsoft Office components such as SharePoint.
Skype for Business is a strong and robust replacement that lets the users collaborate with 250 people at one time and helps coordinate the employee accounts with enterprise-based security. This user-friendly solution allows us to integrate all the office apps on the go and is available with the Office 365 suite of products costing $2/month/user.
Skype for Business can be deployed on-premises, in the cloud service. It can be licensed as a stand-alone product or as part of the Office suite. It is known as Skype for Business Server, or a cloud-based service, known as Skype for Business Online.
Microsoft Teams is an online collaboration software that has similar facilities and capabilities to Skype for Business. While both Microsoft products are part of Office 365 and feature calling, messaging, presence, voice and video communications, and conferencing.
Skype for Business is an online communications platform that integrates common channels of business communication and providing the users with multiple features like virtual meetings, including instant messaging, VoIP, voicemail, file transfers, video conferencing, web conferencing, email and much more.
Features of Skype for Business
Set Meetings from Outlook
Skype for Business can be easily scheduled with the Outlook plugin. This allows to schedule required online meetings through Outlook with an easy single click. The host can choose a meeting topic and can even determine which and how many participants can join the meeting.
Data Sharing
Skype for Business helps to take the business meetings to the next level by allowing the user to share the desktop screens, files, Excel sheets, and presentations.
Record and Playback
Skype for Business allows the user to record important meetings. The recording facility is cloud-based and is available on the latest version of Skype. TheSkype calls for Mac can be recorded too using various third-party software available in the market. As soon as the recording begins, everyone in the call is notified. The recording can be saved for the next 30 days after the call.
Portability
Skype for Business, is based on Cloud technology, lets the user connect with the workplace from anywhere, anytime and via any device. Thus, the hectic office travels are saved and can be dialled in from anywhere and participate in the video, audio and web-based conferencing.
No Compulsory Authentication
Authentication is not mandatory for Skype for Business participants. If a particular attendee does not have an account but has received an invitation, they can easily join the meeting by signing in with a guest account.
Easy Accessibility
The users have easy accessibility to meetings and calendars using Skype for Business. This helps to stay updated with the latest tasks, schedule and track the meetings.
Broadcasting
The Skype Meeting Broadcast facilitates the user to broadcast content to over 10,000 attendees which are a viable solution for conducting webinars. Users can also reduce the number of participants to any number.
Furthermore, the tool allows the posting of recorded video meetings. Anyone can join the call with a web browser and can either watch it live or afterwards.
Some of the key features of Skype for Business include HD video conferencing, Instant messaging, Whiteboard collaboration and many more.
The global pandemic forced many businesses to go remote and work from home which comes with tons of communication challenges and lack of physicality. Microsoft’s Skype for Business is one of the best options for video conferencing that can help and overcome the issue.
Microsoft will be replacing Skype for Business with Microsoft Teams, support for Skype for Business will come to an end nearly by 2025. Additionally, new Office users won’t be able to download Skype for Business anymore.
Number of Skype users in millions
Step 1- Register/Login to the respective Skype for Business account.
Step 2– Setting an availability status makes it easier for the other team members and business clients to communicate effectively. Skype for Business allows the user to display the availability status with various statuses like Available, Busy, and Away.
Step 3- Setting up and syncing the contacts in Skype for Business. Skype for Business lets the user add people from their contact list.
Step 4- To make a call, find the person in the contact list and click the Audio or the Video icon. When received a call on Skype for Business, a pop up offering various call settings appears.
Step 5- Video Conferencing with Skype for Business. Skype for Business features video conferencing to combat the lack of face-to-face interaction when working remotely. Skype for Business users can also share their screen with participants during a call easily.
Step 6- Share the screen during Skype for Business calls. Users can show someone how to perform a specific task and need to discuss the file or data which is screen shared. As a presenter, the screen can be easily shared via Skype for Business. By clicking on the Present icon which is shaped like a monitor in the meeting window. This activity will open a pop-up, giving the presenter several options to share the screen.
Skype, Microsoft Teams, and Skype for Business
There are several notable differences between Skype, Microsoft Teams, and Skype for Business.
Skype
Skype is used at home and is great for smaller businesses of up to 20 employees. It is free to use unless the user wants to buy credit to make calls to landlines and mobiles.
Microsoft Teams
Teams let the user host audio, video, and web conferences with anyone inside or outside your organization. Teams of 10 or 10,000 members can meet in one place. Files can be shared easily, participating in one-to-one and group chats, and more, all with enterprise-grade security.
Skype for Business
It lets to add the user up to 250 people in online meetings, providing enterprise-grade security, and also allows to manage employee accounts.
Wrap Up
There are several communication tools which facilitate video calling, voice and recording help organizations better organize teamwork and achieve higher results. Skype for Business is amazing with its capabilities and a great tool to meet the modern collaboration which needs a digital workplace.
In the modern age, phone systems are interconnected with the computer network but often overlooked as a vulnerability. Fraudsters can invade the privacy of phone systems through the customer’s network or the telecommunications service provider. The moment they gain access, they manipulate the phone system to make unauthorized calls leaving the customer with a hefty bill.
Telecom Fraud is a grave threat to the telecom business market. This fraud is exploitation oftelecommunications mainly including cell phones or services with the intention of illegally and deceitfully acquiring money from a communication service provider or the customers.
Major Categories of Telecom Fraud
There are several telecom fraud schemes and it can be divided into three broad categories, based on who the fraudsters are targeting. These categories following are:
To Defraud Telecom Service Providers
This type of schemes are the most complex and exploit telecom service providers using loopholes, SIP trunking, and many more discrepancies.
Traffic Pumping
Traffic-related schemes use holder’s access techniques to try to increase traffic to a high-cost destination, which then shares the revenue with the fraudster.
Phone Fraud
Phone Fraud covers all types of general fraud that are perpetrated over the telephone. Phone fraud is a nuisance for millions of customers, companies and service providers.
The methods include plenty of artificially generated traffic by hacking into corporate switches, missed call campaigns, false answers, which are examples of fraud that causes high costs for the victims.
Not one telecom service provider can escape from fraud. Any type of Fraud reduces Organization’s profits, affects good customers and lowers operational efficiency. The real costs may exceed lost revenue and involve unwarranted network, investment, diversion of resource, and customer displacement. The actual impact is rarely measured, reducing visibility and effectiveness.
Fraud Management System provides the required technical and business skills to support both strategic and tactical fraud management efforts. It recognizes that resources are limited and try to find profit-enhancing solutions on time.
Fraud Management System(FMS) is a special tool designed to effectively detect, analyze and report on fraudulent events which ultimately impacts the revenue and cost streams of the business.
No FMS can entirely provide an absolute solution to effectively detect and fix the problem, the Fraud has to be detected with Fraud Analysts who have sufficient skills and knowledge to understand the process. They must have the information to direct the Fraud Analyst through the investigative stages, but most importantly there must be a clearly defined strategy for FMS.
Telecom Fraud Procedure
Quality of Data
The quality of data used and monitored within an FMS is high since it is retrieved directly from the sources or a middle platform. This produces a high level of clarity on what the origin of the data was and assuring that frauds identified are based on accurate data.
Flexibility
Telecom Fraud Management System has to be flexible to handle any type of data and create flexible rules on any type of event, it is also necessary to address the changing dynamics of fraud and future fraud threats in next-generation technologies, products and services.
The flexibility is an important asset for the Fraud Analysts as it provides the capability to test and verify various thresholds and alarm settings to maximize their capabilities of fraud detection.
The extraction, automation and processing of the events are performed with little or no human intervention. FMS can interface different types of data sources to ensure visibility and usage on a wide range of products and services.
Dashboard
Dashboard view and the nature of fraud being detected within the FMS visible is a key tool for a Fraud Manager. This allows the Fraud Analysts to view Key performance indicators, analyze whether fraud detection targets are being met, and review the performance to ensure cases are being managed and resolved properly.
Therefore, Fraud Manager is enabled to determine whether the FMS performance and resources are both operating with the fraud strategy.
Case Management
Case Management tool ensures all fraud incidents are identified, recorded and tracked in a location. This information can be used to identify fraud syndicates and track fraudsters, where links are identified between new and old cases.
Additionally, it ensures that all the information related to a case can be stored at a later stage. This also enables to track the performance of the Fraud Analyst cases to ensure defined processes are being met and followed.
Telecom Fraud types
Telecom Fraud Protection
Globally, Telecom Fraud is increasing at an alarming rate and is one of the biggest sources of revenue loss for every telecom operator or service provider. Businesses today are spending millions protecting themselves from fraudsters. They are mainly on the reactive and defensive mode, with bottom lines under huge pressure.
Conclusion
The Telecom fraud management team can significantly detect the frauds in telecommunications. For Fraud management, it requires a dynamic skilled staff, using flexible tools, and a defined process.
The competition against fraudsters can never be won due to the fast-moving telecoms environment and the drive to launch complex products quickly to attract market share and maintain a competitive advantage, leading to technical weaknesses and risks which fraudsters will rely upon the opportunity to keep the fraudulent business activities operational.
A strong and concise message is what you need to connect with your customers. To increase your sales and connect with your consumers, it is of great importance that you portray your brand and its graphic designer services most effectively an at era of creative circle. If you wish to make a big impact on the audience, you need to have a smart and attractive display of your business that can only happen if you have the right designers with you. In this article, These 6 tips will Change the way you choose the right graphic design agency for your organization. Selecting the best graphics design company amongst pool of graphic designing companies is the most tedious job to do.
Today, we all are surviving in the cut-throat competition where many businesses are offering similar products and services. The interest your customers will depend on how you show your products and services to them. They will choose you only if you resonate with them. You need to hire an agency that helps you showcase your business more creatively and uniquely. Choosing the right graphic design agency is important because they should be able to understand what your business needs, or what would work best for your business.
1.Diverse Skills
When you hire a graphic design agency, make sure that you hire a pool of people who have diverse graphic designing skills. A group with a comprehensive and unique skill set will help you understand the corporate communication better as well as will help your company to deliver catchy content with is rich with inspirational branding and hidden messages in logos.
2. Past Work Experience – Market Branding
The only reason why work experience is so valued is that it gives you credibility. While you search on for graphic design agencies, you should ask to see them portfolios and case studies of each of them. Ask for their accolades and achievementsin the field. Also, look out for the portfolios that match your industry and business. This will give you a fair idea of how the agency works.
3. Their Clients
A good graphic design agency will hide nothing from you. Ask them to share a few client contacts so that you can take feedback and suggestions from them. Also, see if there are any comments, feedback, ratings, and reviews on other social media websites, graphic design forums, etc. this will help you make an image about the agency and might help you in making a decision.
4. Your Budget- Quotation for branding
Budget
You must set a budget for a graphic design agency. You need to determine the amount that you want to spend on the brand image, display, and design. Also, it is imperative that you have an understanding of what rates are prevailing in the market and what are the charges offered by other graphic design agencies. You will find plenty of resources on the internet that can help you know the prices for designing logos, websites, social media posts, brochure types or a coffee table book etc.
5. Speed
Speed
We all understand that time is money and we want our work to be done as fast as possible. In order to be up to date with what goes on in the market, you need designers who can make posts and content as quickly as they can so that you tap the market first. When you choose the graphic design agency, make sure that you ask their commitment of delivering designs as per your demands.
6. Quality of Sample- Ask for branding quotes
While searching for various graphic design agencies, you must ask them for some sample work. What worked for other companies might not work for you. So to check the quality and to be very sure about signing the company make sure that you ask the agency to provide some sample work for your company.
7. Confidentiality
One of the conditions you should put forth to the agencies should be that they should ensure 100% confidentiality. The designers cannot divulge critical information about your company to any other clients. Sometimes such third part agencies sell important information to the competitors. You must take a written note about the same while signing the contract. Also, set clear expectations that the designs shouldn’t match with any other competitors as well.
8. Ideas and Strategies
Different designers draw inspiration from different websites, books, bands, and artists, but what inspires your graphic design agency is important. It will give you a sense of their style and work. Choose a graphic design agency that can help you discover. The designers and professionals that are going to work for you should have their unique skillset and creativity which they can apply in your brand image. Ask them their plans, strategies, and ideas if they work with you in the future.
Today, graphic designers use tons of software to make designs. When you choose the right agency do enquire about the software they use for designing and editing and check if they are the latest. Software’s like Photoshop, illustrator, coral draw are the common ones used by the designers.
10. Their Social Media Handles
Today you can discover a lot by checking out the different social media platforms. Similarly, you can check the personality of the design agency by looking at their social media profiles. If you find their designs and posts to be intriguing, catchy, and appealing then you might think of hiring them. You can discover more about them by reading the comments that people have posted about them. There are many spam agencies too, and you can check this by seeing if they have genuine, active, and maintained social media handles.
Don’t you think that it is a very crucial decision when you are in search of choosing the right graphic design agency? It is vital because you give your business image and brand development in the agency’s hands. It is important that the agency is aware of your industry and is well versed in the ups and downs of the industry. If you hire an agency that is not compatible with your business, your philosophy, and business model, and then the agency might work unproductively. So before hiring, you must ensure that the agency and its designing capabilities suit your business.
To enhance your business success the graphic design company should be able to know your expectations and understand your concerns. The agency should have the willingness to take your firm to great heights and make your brand name fly high.
Remote working and work-from-home is a convenient trend that’s gaining traction since the global pandemic has struck all our lives. Many tech companies like adobe, and Facebook have gone WFH at least till June of 2021. Twitter and Square has announce Work From Home Forever Option.
It’s high time for employers to learn different ways to keep your remote employees engaged motivated and happy. This includes activities such as fostering personal connections and gamifying the team work, encouraging wellness programs and celebrating your workers to keep their spirit high!
We spoke with top executives from 15 companies across the country, speaking up and endorsing their views on how they are keeping up the employee engagement and well-being. So here we present different ways to to take care your “family” remotely.
Khushboo Solanki – Founder, Zero Gravity Communications
While technology and product companies could easily swift into work from home creative fields where the output comes from interaction and stimulating discussion with different creative disciplines.
We used to do Monday morning team meetings. There used to be a quick presentation on last week’s issues and problems team-based while working from. We also made sure we discuss mental health and keep everyone’s spirit high since WFH can be demotivating at times.
We aren’t working remotely now, but we are working with all safety protocols in place. We are testing the team every week to make sure everyone‘s health is in check. There is proper health guidelines maintain from our management side.
Companies are trying many innovative ways to keep their employees motivated and in good humour in these trying times. Employee engagement activities like Town Halls, where people discuss the developments happening in the company and share information work as good breakout sessions.
A comprehensive and consistent internal communication strategy ensures that there is a flow of information all along and helps keep employees engaged. Several organisations are also using innovative rewards and recognition policies to appreciate the hard work that teams are putting in. Trainings are being organised to upskill/reskill employees – that has a higher signaling value
The pandemic has been hard on every individual, especially on those working in digital agencies as we work with hard deadlines. As a company, we have taken a policy to put employees well being first. We started more employee happiness initiatives. The primary one being giving off to everyone every alternate Friday! We have started other initiatives as well such as no meeting Friday, weekly fun catchups where we just chit chat, sing and talk for an hour over a video call. We have a lunch break and tea break where no meetings can be scheduled across the organization.
We started being very mindful of taking aggressive deadlines. Overall, this pandemic has taught us to become employee-centric and become policies that are employee-friendly.
The one thing that we figured is that the pandemic may lead to reduction in work performance and that is why right from the beginning we made sure that the weekly routines for all the employees are not focused only on the tactical work like accomplishing the concrete plans one need to execute. Rather half of the week we made sure that all the employees focused on adaptive performance, where there was no plan to follow, but instead, one is free to experiment and focus on problem-solving. Like on Monday a performance cycle meeting for the team was held that covered the result of the previous week, the commitments of the present week and what areas to experiment on to improve the performance. From Tuesday-Thursday we make sure that we have at least one individual meeting with each of the team members. By which we motivate them, help them focus on tackle challenges that are a slight stretch.
Along with that all the managers are asked to coordinate small group meetings in which their team members can collaborate on the week’s experiments and tackle problems together. And on Friday’s we focus on reflection. Help the employees showcase and gather input on the experiments of the week. Because It’s important for the employees to check in on each other’s motivation and progress. And as a leader, I feel it is really important to set the example by asking people how they are feeling: Where did they face struggle with their motivation, and where did they thrive?
Sumit Garg – Co-Founder, Luxury Ride
At Luxury Ride, we believe our employees are our pillars, we stand with them and they are our extended family. At Luxury Ride, we want our employees to be financially stable and be high on morale and thus there are no salary cuts or layoffs of employees. We have introduced the Employee Stock Ownership Plan (ESOP), promoted our employees, have given them incentives in cash.
We are organizing informal social connect session, emphasizing the need to balance family and household, online training on wellness, fitness, and learning sessions. We are also organizing various training programs for our employees which will add value to them both personally and professionally.
We believe in working together and combining all our strengths together as one. Amidst this pandemic we have continued to keep the morale and engagement of our employees high by keeping the communication game strong, formally & informally. Here is what we do for the same – Slack– Invested in an effective communication tool to connect with all on the same portal. Daily Scrum– To check with all the employees daily to do tasks and address the problem, if any. Virtual Celebration– Sending virtual cards for birthdays, anniversaries, new joinee or farewell along with calls with the team. Ice Breaking sessions to help new joinees open up to the team and make new friends. Flexible Work Timings– Each team has its own style of working and the main focus is only on the output. Mandatory Video ON calls at least twice a week to ensure teammates are more connected with visual contact.
Mr. Prasad Rajappan – Founder & CEO, ZingHR
Often, employees work beyond their shift timing, they are ignoring the fact that it will ultimately affect their physical and mental well-being which indirectly affects the business outcomes of the enterprises and also the health of the employees. The employees need emotional connect in tough times which we are all going through right now.
Many of our client organizations are reaching out to us to enable HR Tech tools like Online Surveys to understand the pulse of the employees, their wellbeing and engagement level, timesheets to track the daily activities, help-desk management through which any employee can reach out to the respective departments in the organization for urgent needs, mobile- learning to ensure contactless knowledge and information dissemination with Multilingual mobile-based Learning.
A critical virtue that will beat the Work-From-Home fatigue is Ownership. Topline lays huge emphasis on this capability in its resources. We train our employees to build ownership from the time of their induction with periodic reviews and goal setting. It hugely takes away the stress of micro-management faced by over 40% of managers in most other companies.
For the Emotional Quotient, we ensure our resources are sensitized and practice empathy. We break up the goals to give ourselves shorter snackable targets to keep the efficiency and momentum high. Each achievement and development are celebrated together as it boosts team’s morale, creates belongingness and raises the spirits. Our team is our strength and with them, our vision and mission to become a global organization strengthen even more.
Normally, the employees might feel zoned out or they may start feeling isolated and may lose their interest in work. Moreover, the pandemic is still not over, so this is the time when they will need counseling the most. Many organizations have started to realize the importance of having a corporate wellness program in the workplace. These initiatives are specifically designed to help the employees or staff members to take a break from their sedentary lifestyle and set their foot into a healthier lifestyle. Asking for feedback is another way to increase employee engagement in the workplace. However, it is a two-way process. Feedbacks should be given by both employers and employees. This way, the employees may feel that their opinions matter and it plays an important role in the company.
Pankit Desai – Co-founder and CEO, Sequretek
While we at Sequretek, ensure that communication within the organization is frequent, transparent and consistent, Zoom fatigue is very real. We make sure that meetings don’t overlap with employees’ personal days and timings, with a dedicated login and logout time. There have been other communications from our HR around safety and security, reinforcing the message of maintaining hygiene and staying safe.
A daily state of affairs newsletter is shared by our COO, that basically sheds light on the current Covid-19 situation: how things are getting impacted, what are the things we should be watching out for, what opportunities hackers would use, the scenarios to look out for, basically keeping our employees abreast with information but backed from a data perspective than rumours.
There is no doubt that difficult times and interacting with your team and keeping them engaged can help ease some tension and boost morale. There are a number of ways for the companies to engage with their employees.
The first thing to do would be to prune the grapevine. And the best way to stop rumors from spreading is to be transparent and update your team about the challenges that the organization is facing. Rumors often start whenever there is lack of communication. The organizations need to inform their employees about the safety measures they’re putting in place to reassure their teams that their safety would not be compromised. Any policy or workflow changes should also be conveyed at the earliest.
The second thing to do would be to not get embroiled too much into the tragedy of current scenario. Obviously, the employers need to acknowledge the present – which does seem gloomy – but they should look beyond it and make their team visualize the same. As devastating as Covid-19 has been, much like all other natural disasters, it would eventually pass away, and those who are preparing for the future – for the new normal – would have a competitive edge over others, who are only looking to survive. Also, by placing a bigger goal for the organization, the employers can motivate their teams and usher in a much-needed wave of positivity.
Finally, the normal that will come after the pandemic subsides would be a new normal and instead of trying to revert to the old way, it would be prudent to adapt to the new. Adapting though is easier said than done. This is why business owners must take their employees into confidence, make them feel like an integral part of the business and encourage them to devise strategies for the new normal. Thus, you will be able to create a way for the employees to collaborate, create and contribute to the change”.
Shivani Sanwal – HR Business Partner, Moglix
Lack of community belongingness is a significant downside of working remotely. Human resource leaders are leveraging technology to re-imagine their internal communication strategy, stay plugged into business, and check on employees’ general wellbeing.
Many enterprises have hired psychologists to address people’s woes and facilitate online counseling sessions for employees to seek expert assistance on emotional wellbeing. Moreover, people managers are encouraging employees to share their psychological issues without worrying about social taboos and ensuring that employees do not have to suffer silently.
Dr Malini Saba –Founder,Saba Group&Anannke Foundations
Dr Malini Saba, Founder & Chairman,Saba Group & Anannke Foundations
As our employees began working from home, we implemented a systematic approach for their engagement that has eight pillars – occupational, social, physical, intellectual, spiritual, environmental, financial and emotional. These pillars are aimed at the holistic development of our employees – both at a professional and personal level.
Our employees have been happier working from home & have yielded better results as they save commute time & get to spend more time with their families. We conduct sessions remotely and focus on the specific requirements of the individuals, the first 10-15 minutes of a virtual meeting is discussing business and then we have Leadership sessions, Motivational talks on self-care and parenting, moderate discussions, book summaries, psychological counselling etc. Teams connect over a cup of coffee, play Online games, bring pets & children during video calls, share picture streams, celebrate birthdays & festivals and more. These conversations have seemed very effective in preventing potential burnout, isolation and boost discipline among our employees.
Rashi Agarwal – Co-founder and CBO, ZYPP Electric Mobility
Zypp has given the option to work from home till December 2020 to function areas like Tech, Finance and Marketing. Zypp has got all its team insured for any kind of health concerns including Covid-19 too.
Also, to know the pulse of the team, Zypp is using eNPS and SSK surveys to understand the employees’ requirements and act on it.
We also work on some remote team-building activities through google meets to keep teams motivated remotely. We are also working on KPI’s and job scorecards to give better direction and action plan to teams to get better productivity. Also, we have a monthly way of celebrating happiness either via party or cake cutting, and all hand events rewarding the best performer too from time to time.
Mr. Dinesh Kumar TK – VP(HR), Aspire Systems
Our HR Partners and managers connect with Aspiriansregularly to discuss and resolve any concerns. The senior leadership team connects with managers to give regular updates and gain understanding about what is happening with the teams.
Due to the unprecedented lifestyle changes that have been thrust upon us now, it is natural to feel overwhelmed. Through our mental health and wellness initiative, MindSpa, our employees can reach out to our in-house counsellor when they require support and guidance. We also conduct Online yoga classes by partnering with a professional trainer.
As a trust-building measure, we have also taken steps to ensure Aspirians receive adequate care if they are affected by COVID-19 by supporting them with a leave of 10 days and providing them with an exclusive Covid insurance cover of 2 lakhs per head for the individual and their families.
Dinesh Kumar, Vice President at Aspire Systems
Conclusion
While working remotely has its fair share of benefits, like saving time and money commutes and encouraging better work-life balance, it also has some downsides. Because they’re not in the office with their team, remote workers often feel less engaged and connected to their company, which can hurt productivity and performance.
We hope the the above ideas will surely help you with for your own employee engagement programme.
