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Tips To Start A Media Company Of Your Own
The idea to start a media company is a bit different from opening up any other business companies. To start a media company, you need to stay with an association that makes and circulates data or diversion items by any of the large numbers of accessible media, including print, radio, communicated, link, web or web-based media, but is not restricted to only these.

If you are willing to make content with proficient editors and authors, distribute it occasionally, it implies that you can start a media company. Generally, a proprietor of any newspaper and magazine can start a media company. They produce content, group it, and disseminate it. At times, they produce it in both for paper and for digital media.

Not only this, if you plan to start a media company, you need to know media organizations is also liable for film and music creation, illustrations, craftsmanship, and any sort of media content. Thus, online media also acts as user-generated contents. They even try to make competitions with distributors for large scale recognition.

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Works Done By Media Company

Before you start a media company, you need to keep in mind what are the responsibilities and tasks of a media company. It is a bit different from starting a business because media company works entirely for the public interest. So let us discuss what a media company actually does in details. To start a media company, there you need a producer which will be providing information to the audience such as breaking news, investigations, surveys and other things that will be of the public interest.

Some media is also liable to cover many points including legislative issues, business, financial aspects, well-being, and so on. However, there are also companies that only stay inclined to a specific niche for publication of their information. However, it is inevitable that every media organization desires to become an influencer and set up milestones that people will follow.

Media company business plan

Clearly, other than print, the publishers can also publish their content on the digital platform. With the websites, this, in turn, will help them to engage more visitors. Other than text and photographs, media organizations make audio and video content. Along with these, they can also be to communicate with their crowd in extra manners through sites to YouTube, SoundCloud and so on.

Basic Steps For Starting A Media Company

Choose Your Preferred Criteria

There are two things that you can choose from before you start a media company. You have to think if you would like the idea that involves making an appropriation and permitting organization where you pay for the contents produced by others and later disperse it with advertisements. In this case, you’d have to begin with huge funding and possibly discover your potential partners.

The other option includes making your own distribution or video content and gets a chance to earn from sponsorship or ads. Provided that this is what you want, the best approach to begin the media organization is to begin making the content and get into promoting it. You won’t have the option to get any publications you have enough audience.

Selecting The Niche

There are a wide variety of niches that you can follow if you are planning to start a media company of your own. Select from the following niche.
- Print Media
- Broadcast Media
- Video Games
- Audio
- Films
- Digital media
Starting a media company 2020

Select between online or offline

If you are willing to give your start online, as not much offline works are done nowadays except the print, music and film media. So, you can also choose to produce your platform online since digitization can reach up to a large number of audiences in less time and is very punctual. So you need to incorporate all the pros and cons of online and offline companies and in case, you are equipped with enough fund and resources you can plan doing in both online as well as offline.

Let’s have a look into the exclusive parts where you will need to pay more attention to. Apart from the basic needs, there are certain things whose evaluation would be a bit different from other companies. So what are these things, let’s find out.

Start a media company

Your Target Audience

The initial step is kind of similar for any start-up organization. You have to focus on a specific group of readers. In this way, you will get a few ideas about your content, and provide you with guidance on creating a website. You can decide the volume of your organization depending on the size of your potential readers.

For instance let us consider if your niche is Bollywood and entertainment, you might need to push out a survey on what type of news people are interested to read. However, you can also aim at producing an over-all content which will let your website as well as offline content growth with a considerable number of audiences. You know your crowd’s interest, and what they need and consume. In light of this information, you can promptly fabricate your earning by working with promoters.

Values And Benefits

Similar to an e-commerce organization, if you want to start a media company, you have to distinguish the significant highlights of your media organization. They will shape your organization and produce reputation and core messages for your potential audience. Find out what distinguishes from your competitors. Make it clear for your audience. Highlight all the points they’ll get from your organization which are exceptional.

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Producing Original Content

Select the topics and categories that you will need to produce your content. Base your decision on the demand of the themes, search request, recent trends, and all the keywords. You can then make your marketing strategies which will depend on the niche to attract your audience in a better way.

For the promotion of your website, you can utilize the following things.
- Search engine optimization
- Paid ads in search
- Guest blogging
- SMM
- Partnering with other media
Do You Investment Properly

Any investment you spend on the company should not go waste; you need to ensure that first. Get business cards and postcard-sized leaflets printed out. These ought to again promote your image and the service that you are going to offer to your audience. After you are done with the above things, try creating contact with individuals who you would focus as customers. This way you’re doing your promotion yourself.

Media startups in India

When you will be able to get hold your first couple of customers you’ve set the ball rolling. At this point when individuals see the incentive that you are bringing on to the table, they will come flooding in.

Determine Your Profit

After you have successfully produced your content, you would obviously opt for earning a profit margin because that will bring more incentive to work more consistently. However, starting a media company offline might need some extra effort to add advertisements and make promotions for your company physically, but if you are considering things online, here are the few sites you can utilize to get an uninterrupted income, once your website becomes eligible for monetization.
- Google AdSense
- Third-party ad platforms such as Zedo
- Crowd-funding
- Work for paid content
- YouTube
- Partner Program
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If you want to get in touch with the offline ad agencies that you are willing to work with, here are few options you can choose from
- DBB Mudra
- Creative Think Media
- Madison World
- Urja Communication
- Purnima Advertising
- Mad Influence
Growth Of Media Company

If we consider the growth of the media company then we must say that it has subsequently been increased through-out the decade. Media is devoured by the consumers across socio-economic and different formats, for instance, TV, films, out-of-home (OOH), radio, animation, and enhanced visualization (VFX), music, gaming, digital publicizing, and print.

Media and entertainment industry statistics

The Indian advertisement industry is extended to be the second-fastest developing and promoting market in Asia after China. At present, publicizing income represents around 0.38 per cent of India’s GDP. By 2021, Indian media and media outlet will arrive at Rs 2.35 trillion. So, keeping this in your mind, you can start a media company. There will be a lot of competitors, but you should not let your heart down and face all the obstacles with your head high.
October 4, 2020
Elements of Super Successful Business Partnerships

Business Partnerships or personal partnerships are often difficult to hold on. The two leaders are brought together and combined, who have to agree on all terms and decisions daily for their mutual interest.

A successful business partnership brings together two talented minds that are stronger together than they are individual. The best ways to grow a business and grab attention for the business brand is to team up with another company who has more potential and goodwill than the previous one. The partnership gives each person or company access to the skill sets and resources which can greatly expand their capabilities.

Any partnership to succeed, each of the partner involved must be fully committed, be aware of other partner’s plan and also respect their decision. They should also understand their respective responsibilities. There are several must-have and successful business partnership characteristics in this world who have worked tremendously together and have grown more than anyone else.

Types of Business Partnerships

What makes the Partnership Successful?

Several partnerships in the business industry efficiently developed their companies with mutual understanding and sticking by each other in every step. Here are some tips to make the partnership work and flourish.

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Mutual Understandability and Accountability

Both parties or teams are excited about the growth and upsides of dealing business together that they don’t consider the step of determining accountability, which they would take in their organizations. It should be decided at the beginning and there should be a discussion upfront about where the accountability for results falls and what the consequences will be if the goals aren’t met.

Firm Commitment

Business Partnerships mostly fail because one person isn’t prepared to fully commit to the partnership. From the very start of the relationship, both sides should be willful to put their 100% into the game both financially and resourcefully.

The success of one party is tightly intertwined with the success of the other in the business. Therefore, goals always stay aligned because both parties are equally committed.

Comparable Reputations

At the time of building a business partnership, partners must always aim to work with the companies who offer the same level of service and do not compromise on the quality reputation. The partnership between two compatible companies is a must and check on every aspect decides whether to start the partnership or not.

Focus on the Common Goal

When companies come together and partner to create new solutions, the only way things will stay on track with the business is if both parties have a common goal.

If anyone party or person is interested in serving only personal interest rather than business interest, then the joint effort will be to no avail. There must be a sincere mutual interest and then comes to the rest like communication, focus, and so on which will fall into place naturally.

Clear Expectations

Setting up expectations and stating them from the beginning is the key. Being straightforward and explaining what the expected outcomes from the partnership for both parties will look like at the beginning will help determine if the partnership will be successful. Here, the key is describing what success looks like in the beginning and then working the way from there.

Equal and Balanced Rewards

Partnerships dissolve sometime since one party benefits more from the partnership than the other. If the party isn’t benefiting much, the effort they put toward the partnership could crumble and eventually dissolve. Hence, to make partnerships work the partners have to agree upon the inputs and outputs.

Use the strengths collectively

It doesn’t matter how big or small the business endeavour is, the ultimate goal should be to grow it. Business Partners join forces for multiple reasons, and it is important to focus on the strengths of each individual/team.

The business partners must be aware of each other’s strengths, identify the underlying strengths and put them to use to make a better difference in the business. It adds to energy and motivation to long-term success.

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Notable Successful Business Partnerships

Some of the amazing real-life examples of perfect and successful Business Partnerships are

Evan Williams and Biz Stone- Twitter

The Twitter partnership began when Evan hired Stone for Google. Over a while, the two developed a strong connection and when Williams left Google, Stone followed him.

Later, the pair was approached by Jack Dorsey pitching them an idea, hence, Twitter was born. Williams believed Twitter’s potential and trusted Stone with the blogging site as a side project. Their partnership is an epitome of ambition, camaraderie and mutual respect.

Bill Gates and Paul Allen- Microsoft

The co-founders and partners of the biggest tech company in the world of all time were childhood buds while growing up. The shared obsession with computers and a mutual goal of entrepreneurship inspired them to create Microsoft.

Microsoft’s Successful Partnership

Allen was involved quintessentially in the early days of the company but left Microsoft after 7 years of the dedicated partnership due to serious illness. Even though their friendship turned foul after Allen alleged that Bill cheated him out of shares in the company, and Paul didn’t get enough credit for Microsoft’s success. However, it all seemed fine in his later life.

Steve Jobs and Steve Wozniak- Apple

The partnership was successful despite being complementary, rarely intertwined, the two Steves met at a summer job in 1970.

Wozniak was a geek at building computers and Jobs knew how to sell them, Wozniak even admitted that he never anticipated selling his creations and it was all Jobs. Wozniak’s technical skills and Job’s business predictions were the ingredients that made the iconic tech company a great success. Hence, Apple is now a top company

Final Note

Finding and knowing a business partner completely can be tricky. The foundation of a successful business is laid down by like-minded people and constant support of the co-founders. If you find an understandable person, start a business with him/her and see how it flourishes.

October 4, 2020
Master The Art Of Change in Recruiting Process through AI

In the past few years, many organizations have been utilizing and taking advantage of Artificial Intelligence (AI) in many ways. One of the most intriguing sectors where AI can and is doing wonders is recruitments. The difference in terms of how candidates are discovered, reviewed, and interviewed is completely going to change when compared to traditional methods and processes. Master The Art Of Change in Recruiting Process through AI with These Tips. Companies like Amazon, Flipkart and many more have already developed their customized AI recruitment software.

According to Undercover Recruiter, it is expected that Artificial Intelligence is going to replace around 20% of the HR jobs in the next few years through recruiting software. AI is said to be an emerging category of HR technology as it is designed to reduce or even remove the time-consuming activities like screening resumes for example.

A survey was conducted to know what are the biggest challenges faced by the talent acquisition teams. The results of the survey stated that 52% of the talent acquisition leaders said that the hardest part of recruitments identifying the right talent from a large pool of applicants. AI has proved to be useful in giving the most efficient and effective solutions to all such problems.

Hiring Scenario

\What can Artificial Intelligence do?

1. Resume Screening

CV and resume screening is a process that has already been practiced by many organizations using AI now. They can be screened with keywords and predicting patterns. The software is clever enough to interpret the different terms and phrases used by candidates and by using this data hiring managers efficiently find those best suited for the post. Among 500 Fortune companies, 95% of them are using ATS i.e. applicant tracking systems where it helps the managers examine hundreds of applications in very less time.

2. Video Interviews

After these difficult times of the Covid-19 Pandemic, for corporates, video interviews have become more common. Many big organizations like Unilever, Dunkin’ Donuts, and IBM use AI software for taking video interviews. This software has the ability to measure the facial expressions, body language, postures, and languages used by the candidates which helps the hiring managers to evaluate them. These video interviews are convenient to both the candidates and the employers because it is flexible, reduces costs, saves time, and also employers can use it t review the applicant anytime.

3. Faster Selection Process

Artificial Intelligence doesn’t have the power to connect with humans and interact with them on an emotional level, but it definitely helps in speeding up the hiring process. Recently a study showed that 96% of senior HR professionals believe that AI has the ability to enhance talent acquisition and retention in the best possible way. The managers also reported that it saves their 14 hours a week, due to the automation of work. This process has even been shortened from months to just a few days that allow the employers to fill positions with the right talent faster.

4. Better Job Advertisements

Effectively the recruitment process often starts with an advertisement. A large chunk of candidates applies for a position after seeing advertisements on social media, newspapers, etc. Artificial Intelligence has the power of leveraging the process of recruitments. It can help the companies to know what type of phrases and language would generate better responses from the market and also help the managers get more qualified candidates. These advertisements can also be targeted to the candidates based on their browsing history.

5. Candidate Matching

AI can help companies in shifting towards customized candidate experience. While an important task of the recruiters is to match the abilities of candidates with the job specifications and description, AI can optimize the experience by matching both of them.

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6. Recruiter Chatbots

The AI chatbots help the companies in improving the candidate experience. Here the applicants can provide feedback, ask questions based on the job requirements take updates, and take suggestions as well. Companies might not be able to respond quickly in normal times, but AI can help these companies in responding consistently and quickly.

7. Diversity Hiring

Diversity in any organization brings employee happiness, productivity, and retention by having diversity in the company. The employees tend to have more creativity and innovation as well. AI helps to choose candidates without human bias from which the company can have diversity hiring.

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AI has its own limits and recruiters should recognize them

Artificial Intelligence is poised to help humans and make their tasks easy. Rather it is also present to give the recruitment teams more time in making human decisions and work on their parts in which they are experts. But recruiters are more suitable to hire the right candidates as AI has its own limitations. AI can be fast and accurate too but it cannot be error-free as it is software and machine. AI might not be very successful in doing the tasks on its own.

These software and tools require humans to give commands. Also, there might be chances that AI is ineffective in screening the candidates because the candidates might not be able to connect with a machine rather than a human being. It is still almost impossible for software to have qualities like empathy and contextual understanding due to which, it might be wrong at many parts for potential candidates for not getting into the organization. AI will surely eliminate the tedious tasks of hiring managers and recruitment teams in the whole process, but at times it might not be always successful.

Will AI Eliminate Jobs and Will Humans be required ?

Process through AI

In the past, there has been a lot of debate over these questions because AI shows no signs of slowing. Well, the truth is that the advancement in technology is not going to stop and will only continue to lead to the end of many jobs or even departments in many organizations. Definitely, AI can and will take over plenty of tasks, but these will not be any substitution for creativity, ideas, and leadership. Organizations will need managers to ensure that the company’s missions are carried out.

Though AI can automate many things but cannot completely eliminate humans. Tasks like client interactions, brainstorming ideas, and bringing in the interpersonal skills cannot be effectively demonstrated by AI, hence human presence will always be required in the workforce of every organization. While there is no way of telling a concrete future but what is foreseeable is that hiring, recruiting, and managing will surely be taken over by the combination of humans and artificial intelligence workers.

October 3, 2020
Reducing Equipment Failures by 40%: Advanced Protection Measures in Thermal Power Plants

In the intricate and high-stakes world of thermal power generation, the efficiency and reliability of equipment are paramount. Equipment failures not only disrupt operations but also lead to significant financial losses and safety risks. Recent advancements in protection measures have shown the potential to reduce equipment failures by up to 40%, marking a transformative step forward for the industry. This article delves into the strategies and initiatives driving these improvements, with insights from Sree Lakshmi, an expert in thermal power plant protection systems.

Sree Lakshmi has evolved very successfully in her career by undertaking lead roles in projects that have resulted in the optimization of processes and drastic reduction of downtime in thermal power plants. This includes the successful execution of a comprehensive protection system overhaul at a plant. The result was a 25% reduction in downtime, significant cost savings, and improvement in operational efficiency. It goes from system optimization to training programs she developed and executed for engineers and technicians to orient themselves with new protection technologies so that they can be smoothly fitted in at any site.

Through her work, Sree Lakshmi has made a measurable impact on her organization. By fine-tuning protection systems to reduce false trips and improve response times, she has increased operational efficiency by 25%. This achievement not only enhanced the plant’s energy output but also ensured cost-effectiveness in production. Her most notable accomplishment, however, lies in reducing equipment downtime by 40%. This was achieved by implementing advanced digital protection systems, including overcurrent and fault detection relays, which minimized unplanned shutdowns and ensured operational continuity.

Sree Lakshmi’s expertise is exemplified in her leadership of large-scale projects. One such initiative involved upgrading the protection systems of a major thermal power plant by integrating advanced digital overcurrent relays. This upgrade resulted in a 40% reduction in equipment failures and significant cost savings in maintenance and repairs. Additionally, she developed a comprehensive training program for over 40 engineers and technicians, equipping them with the skills to manage and troubleshoot advanced protection systems. This training initiative improved fault response times by 25%, further contributing to operational efficiency.

Implementing these advancements was not without challenges. Sree Lakshmi encountered resistance from team members and management, who were initially hesitant to adopt digital relays and advanced protection systems. Concerns about the learning curve and upfront costs posed significant barriers. However, through clear demonstrations of long-term benefits and tailored training sessions, she successfully addressed these concerns. Her ability to foster buy-in and demonstrate the tangible advantages of modern protection systems was instrumental in ensuring the smooth implementation of these technologies.

Sree Lakshmi reflects upon the trend that digital technology plays in protection systems. “The shift from conventional electromechanical systems to digital solutions has been a game-changer,” she says.

Digital relays and smart protection devices offer improved accuracy, flexibility, and predictive maintenance capability. Artificial Intelligence and Machine Learning will also most probably take fault detection and system reliability to new heights in the not-too-distant future.

In this respect, the thermal power industry has continued to evolve and is evolving with the adoption of advanced protection measures. Not only does the predictability and prevention of equipment failure ensure continuous operation, but also cost efficiency and safety. The work of Sree Lakshmi thus stands as testimony to how innovative solutions combined with committed professionals can influence a change in the industry.

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October 1, 2020
Play Store Alternative In India To Beat Google’s Monopoly

India came another step closer to Atmanirbhar Bharat from a technological aspect as it plans a new alternative to reduce the dependency of consumers on the global tech giants. These have progressively undergone analysis for alleged unjust practices and focusing the cornering piece of the overall industry. The Play Store Alternative in India is soon to make a change in the global market.

As per recent news, Google said that while stages are permitted to utilize their own installment frameworks through the websites, or through different stores, they have to pay a 30% charge in case they decide to utilize Google Play. A few organizers and engineers named the choice unjustifiable, saying that it can hurt the market places in India.

The Start-up Founders Came Forward

Start-up founders came forward

Vijay Shekhar Sharma from Paytm, Deep Karla from MakeMyTrip, executives from PolicyBazaar, RazorPay and Sharechat are in the list of 150 entrepreneurs and start-up founders joining hands to initiate this new idea of Play Store alternative in India.

In a meeting that was held on Tuesday, the team came up with new approaches to set up a large-scale platform that will profoundly host local apps and break the duopoly market that is being played by both Google’s Play Store and Apple’s App Store, as recorded by a source from Economic Times. The developing records of founders expressed their grievances about Google’s “monopolistic” market in India home to one of the globally set up ecosystems, and discussed that whatever they have asserted was the unjustifiable and conflicting authorization of Play Store’s rules in the nation.

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Their exertion comes days after a little gathering of firms which included Epic Games, Spotify, Basecamp, Match Group and ProtonMail shaped their own alliance to compel Apple and Google to make changes to their commercial center principles.

Their exertion comes days after a little gathering of firms including Epic Games, Spotify, Basecamp, Match Group, ProtonMail shaped their own alliance to compel Apple and Google to make changes to their commercial center principles.

Apps Violating Google Guideline

Violation of guidelines

This conflict started with Paytm being removed for a few hours from the Google Play Store. On this event, Google claimed that Paytm was accused of not following a few rules and regulations on its fantasy gaming promotions. Google had once already claimed that offering cash-back and vouchers alone does not violate any terms and conditions by Google.

It additionally let out a notice in its explanation that further violations will make for stricter activities. On the contrary, Vijay Shekhar Sharma has also complained that the problem lies in India’s app ecosystem. He has also added “In case that we accept this nation can assemble digital business; we should realize that it is at another person’s hand to lend a favor for the business and not this present nation’s standards and guidelines.”

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Even the food apps like Zomato and Swiggy also got wrongly positioned by Google and got notified for their offer and cashback offered due to the IPL for promotional aspects of in-app games. Zomato has, however, assured that they are going to rearrange themselves according to the guidelines set up by Google and this time they are also planning to replace their latest strategy with strategy with a more exciting program within this week.

The entertainment apps too were not spared from Google’s eye. Several other firms including Hotstar have also been the victim of the guideline violation of Google Play Store.

Alternative App

Play Store alternative in India

Google says it will permit the developers to sell their services through other application stores, or websites, the businesses don’t consider this to be a viable alternative. Naidu proposed that unless the government and administration decide to interfere, there might be no other solution. According to Prasanto K. Roy, tech policy analyst, the administration’s Mobile Seva App store has over a thousand applications and 85 million downloads, yet it is uncertain among Indian clients.

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Then again, having India’s own app store may not be an answer in any case. Many are giving it an eye as a kind of stop-gap. Roy also claimed that substitute app stores like Amazon App Store and Samsung’s Galaxy Store will essentially not have a similar grip as Google Play. He said it’s not simply their smaller numbers that will shield them from substituting the local stores, clients are additionally determined towards Google Play by their habit.

Google To Join With Jio

Google joining hands with Jio

Mukesh Ambani, the richest man of Asia, who runs oil-to-retails giant Reliance Industries and introduced the technology-oriented Jio Platforms has pulled in over $20 billion in speculation from Google, Facebook, and 11 other prominent investors this year.

Google has claimed that in the month of July, it will be joining hands with Jio Platforms on low-cost Android cell phones. Jio Platforms is intending to dispatch almost around 200 million cell phones in the following three years. Bloomberg previously detailed about Jio Platform’s cell phone creation plans.

Growth in the usage of Play store

A portion of the participating individuals is likewise cheerful that the administration, which has asked the residents in India to become independent to restore the declining economy, would support their development.

October 1, 2020
Growth and opportunities for Transport and Logistics Business in Indian Market

The transport and logistics industry in India is more lucrative than other businesses for any individual to start up a business with moderate capital investment.

India being one of the fastest growing and developing economies in Asia, the transport and logistics industry in India shows a superior growth rate for Indian market players. The spends on Transport and Logistics services are estimated at 14% of the GDP annually as the share of the total value of goods.

Road transport constitutes over 64% of the total freight movement. This type of consists of 2.2 million heavy trucks and 1 million light-duty trucks covering around 18,00,000 kms of road length carrying 4000 million metric Ton of load annually.

There are multiple opportunities in Indian logistic industry in both smaller or new startups and large-scale businesses. On the other hand, analyzing and starting a transport business can be considered a cash-intensive business. The business particularly demands strategic operational planning, manpower investment, and digital promotion.

Some of the Transport Companies in India

Steps to start Transport Business in India

Some essential steps to be taken by entrepreneurs in transportation industry who wish to start a Business in India, hoping for a better future and outcome. The steps are to :

Research about the Transport Industry

To start with the Transport and Logistics Business in India, entrepreneurs must have full knowledge about how the transport industry works and what are operational requirements. Business owners need to learn about what are some legal rules and regulations to be followed by a transport business. It is also necessary to conduct full research on the transport business before getting into it.

Plan and Register for a Loan

To plan and execute a business idea and start any business in the world, a clear Business Plan has to be recorded. In business world, each and every effort should be counted and should be recorded carefully as it can prove to help raise funds for the transport business.

The business owners also need to think of a catchy brand name for the business and secure a copyright/ trademark. After planning a business in and out, business registration has to be done. Entrepreneurs get the option of registering their businesses as a private limited company or a Partnership. Once the registration is done, the economic factor should be taken care of and should probably have to take a business loan for the investment

Manage Transport Trucks and Lorries for business

After registering, entrepreneurs need to hire the right kind of people for Transport Business Operations and get vehicles that are required for the business by securing Vehicle loans.

Advertise the Business

To set up the new company, entrepreneurs have to advertise and Market their Transport company on regular basis by building a website and maintain an account of business on regular basis.

Profitable Transport Business Ideas

There are multiple lucrative business ideas in the Transport and Logistics Industry in India. The business opportunities are easy to find and can be made successful and help get started with the Business.

Car Rental

Car rental is a traditional business idea. This type of business is a successful one in both urban areas as well as small towns. These Organizations need to understand the local and customer business demand. It is profitable for the company when people who want to travel a certain distance and go out of their respective city and reach a destination, they are the target consumer of the business.

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Ambulance Service

Ambulance service company demands less capital investment from the entrepreneur as compared to other businesses. The business owner must know and identify the market demand and target audience. It is also beneficial because there would be numerous medical emergencies and situations which prove profitable for the business. The Business owners should have a better connection and network with local hospitals, nursing homes, and clinics.

Ambulance Transport services in India

App-Based Taxi Service

The transport taxi businesses which are based on an app in the Indian market is growing with huge numbers. Big Companies or giants like Ola and Uber are operating almost in the whole country helping commuters travel every day and capturing the transport market. These companies also provide an option of using a user’s car with the companies and they will ensure them a monthly profit. Hence, it works both ways for the users.

Car shuttle service

Car shuttle service refers to a not exactly door-to-door pick up or drop but a reliable transport business for employees. It is mostly availed and used by the company employees, needing a transport service for commuting daily to work.

Company’s Employees can book cabs through a third party agency. These days’ different cabs are being introduced for women who work in the night shifts.

Rivigo – The one and only trucking relay model in the country!

Only when we thought that logistics can no more get interesting and is at thetop of its game, Rivigo was set up in 2014 by former Mckinsey consultants DeepakGarg and Gazal Kalra. With the sole idea of creating a relay truck model, whereno vehicle driver would drive for more than four-to-five hour…

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Cold Chain

Cold chain travel company is a profitable one in the industry as it demands substantial capital investment and a greater amount of care and personal attention. It is because cold chain generally operates in the temperature-controlled supply chain. This business helps to cover the goods and ensure the safe transport of the perishable products.

Livestock Carrier Services

Livestock transport companies in India provides an enormous opportunity by carefully transporting Poultry eggs, birds, goats and chicks as they are the major products that need special infrastructure at the time of transportation. There are also numerous other animals who are transported with the help of these services.

Conclusion

Transport and logistics company takes time and effort anywhere to build. These businesses have to make sure that they have the financial backing and enough human resource to pay attention to details. Entrepreneurs need to concentrate on the service efficiency which will improve the quality of the services provided and ensure the safety of delivery of goods.

October 1, 2020
6 LGBTQ+ Entrepreneurs In The World

In US, a recent study shows lesbian make more money than straight people whereas gay men actually earn less than straight men. And when Apple CEO Tim Cook (whose name is on the list below) came out, it was news because no other Fortune 500 CEO had ever done that while still leading a company. But the good news is that there’s no shortage of successful LGBTQ+ leaders in the business world.

This isn’t an exhaustive or comprehensive list; it’s more like a sampling. After all, it’s difficult to accurately gauge the wealth of our top earners, thanks to investments and private assets (and the fact that few like to scream their worth from the rooftops).

Take, for instance, transgender entrepreneur, Martine Rothblatt, who’s in charge of the $4.6 billion pharmaceutical company. She started but derives much of her compensation from stock options. Journalists like Anderson Cooper and entertainment figures like director Roland Emmerich don’t have to worry about their next meal, but they don’t make nearly as much money as those who founded ventures or built empires.

While anyone is eligible to be nominated for recognition via Outstanding’s website, honorees had to be working one to three levels from the chief executive. Outstanding’s judging panel says it was looking for role models “who are helping to make the workplace a more welcoming place”. LGBT activism outside of the workplace and recent business achievements were also taken into account.

The nonprofit says such recognition is critical given that closeted LGBT employees are 70 percent more likely to leave the company within the first three years, and 85 percent say non-inclusive workplaces have a negative impact on employees and can damage productivity, according to studies conducted by Outstanding or the third year going, a networking nonprofit named Outstanding and the Financial Times have partnered to recognize the 100 most powerful LGBT executives in the world.

This year marks the first time that a woman has topped the list: Inga Beale, the first female chief of the 327-year-old insurance market Lloyd’s of London — who is also openly bisexual. (While Tim Cook may be the first executive who springs to mind in conversations about LGBT leadership, OUT standing said it was unable to secure his permission to be included.)

Rounding out the top five are: Alan Joyce, CEO of Australian airline Qantas; HSBC Bank CEO Antonio Simoes; United Therapeutics CEO (and Sirius radio founder) Martine Rothblatt, who is also the top trans leader on the list; and Claudia Brind-Woody, the vice president and managing director of IBM

LGBTQ+ Entrepreneurs In The World

Below are some of the LGBTs who really struck gold and, thankfully, many of them are not just wealthy scions, but philanthropic individuals who know the value of giving back.

1. Tim Cook (CEO of Apple)

Tim Cook

Cook, 54, is the current CEO of Apple, having taken over the post in 2011 after Steve Jobs stepped down due to health concerns. In addition to his role at Apple, Cook also serves on the boards of directors of Nike Inc. and the National Football Foundation.

A strong proponent of equality, Cook sent a 2013 memo to his employees explaining that as an organization, Apple supports further federal government protections against LGBT discrimination.

“We know that equality and diversity make our company and our society stronger. So we’ve urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity.”, he wrote at the time.

Then in October of last year, Cook became the first CEO of a Fortune 500 company to acknowledge he’s gay. That company just had the most profitable quarter of any company in the history of the world.

List of the Most Famous Entrepreneurs You Must Know About | 2020 Updated

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2. Chris Hughes (Editor in Chief – The New Republic)

Chris Hughes

One of the co-founders of Facebook, Hughes left the company in 2007 to become director of online organizing for Barack Obama’s first presidential campaign. In 2010, the entrepreneur founded Juno, a social network aimed at connecting users interested in social good and activism.

Currently, Hughes is the publisher and editor in chief of The New Republic, a progressive political commentary magazine.

Hughes married partner Sean Eldridge, president of investment fund Hudson River Ventures and LGBT equality advocate, in June 2012.

Top Entrepreneurs in India | Successful Indian Entrepreneurs [2019 Exhaustive List]

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3. Peter Thiel (CEO of PayPal)

Peter Theil

Best known for co-founding PayPal and working as its CEO, Thiel is also a successful venture capitalist and hedge fund manager. When eBay acquired PayPal in 2002, Thiel’s stake was estimated around $55 million.

He also made the first outside investment in Facebook in 2004, securing a 10.2% stake for $500,000. As an openly gay advocate of LGBT causes, Thiel has contributed to the American Foundation for Equal Rights and GOProud.

The Top 50 Richest Indians in 2020: A comprehensive list

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4. Alan Joyce (CEO of Qantas)

Alan Joyce

The CEO Of Australian airline, Qantas, he rose to prominence in the position in 2008. Born in Ireland , he has prior worked for numerous position for Irish Airlines, Aer Lingues.

He has been an open gay throughout his whole life and has been in a relationship with Shane Lloyd since 1999. He has donated $1 million towards the campaign to achieve same-sex relationship. He has been named as a Companion of the Order of Australia ‘s highest civil honour , in the 2017 Queen’s birthday honours list.

Youngest Entrepreneurs of India

Being creative takes courage. In today’s time, there is a constant cut-throat competition [https://startuptalky.com/tag/competitors/] which one gets enrolledinto without getting to even discover yourself first. It is at a very young agemany parents decide what their kid’s future is going to be. T…

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5. Martine Rothblatt (CEO of United Therapeutics Corporation)

Martin Rothblatt

She is currently the highest earning CEO in the biopharmaceutical industry. She is the founder and chairwoman of the board of United Therapeutics. She was also the CEO of GeoStar and the creator of SiriusXM Satellite Radio. She has come out as a Transgender in 1994 , at the age of 40 years. She is currently married to Bina Aspen and has 4 children now. She is an strong advocate of Transgender Rights

Successful Women Entrepreneurs in India [2020 Exhaustive List]

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6. Nick Denton (British Internet Entrepreneur)

Nick Denton

Nicholas Guido Anthony Denton is a British Internet Entrepreneur journalist and blogger. He is the founder and the former proprietor of the blog collective Gawker Media and was the managing editor of the New York based Gawker.com. Nick is open about his sexuality and is married to his partner, Derrence Washington.

62 Business Ideas with Low Investment and High Profit

One of the most desired things an entrepreneur wants in business is a smallinvestment business idea and high profits. To achieve this, they sought everyway to make their business run smoothly and increase revenue thus profitability.If you land on this article chances are you are looking for Busin…

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It doesn’t matter which sexuality one belongs to in order to achieve success. If one is hardworking and consistent about its work. These people are example that if one is determined ,then nothing is an obstacle.

Comment below about your favorite LGBTQ+ entrepreneurs in the comment section.

October 1, 2020
What Are Healthy Cake Choices For Office Birthday Celebration
Wanting to stay fit is an everyday choice. For many people, it is a daily decision. They have gone through life with various taunts & disheartening comments about their body by everyone. People have tagged you lazy based on your lifestyle choices. Wanting to have a healthy lifestyle is an arduous path, surrounded by endless tempting cravings. The epitome of deciding to start on this path full of hurdles & struggles can be quite draining. You don’t have to let your celebrations be affected by your healthy choices. You can now find various healthier alternatives that you might be craving.

Cakes are the heart & soul of every celebration & gathering. Skipping on the dessert might be the right solution on a regular day, but on a day of celebration, that decision might make things dull & mundane. Once in a while, it is okay to have a delicious delight to quench your sweet craving. The best part of it all is now you don’t have to rush all the cake’s sugar to your body; you can easily find healthier cakes for your every celebration you might be holding. Every celebration deserves a proper celebratory tradition & not having a cake on this day might break the tradition.

Healthier Cake Options To Pick From

Picking out the perfect cake for your gathering & celebration can be a delightful experience if you love cakes with all your heart. Here is a list of healthier cake options to pick from:
1. An Appetizing & Rich Carrot Cake– A carrot cake is one of the most trending healthier cake options in the town. You can have a delightful carrot cake as your birthday cake. A birthday celebration would not be right without the presence of wholesome & lovely delight. One of the cherished happiest moments of your birthday is having your birthday cake all by yourself. You no longer have to be worried about all the calories of your birthday cake you were going to intake; the carrot cake for your birthday is your savior.
2. An Enticing & Tasteful Almond Cake- Almond cakes are among the top choices for looking for an alternative for a healthier cake choice. The tasteful & wholesome delight will make your every celebration all the more worth it. Even almond cakes are the perfect office birthday cake, anniversary cake, or even a congratulatory cake. The earthy flavor of the almonds enriched in the baked delight will fill your hearts with pure love & joy.
3. A Rasberry Rich Vanilla Cheesecake-
  This heavenly treat will lift all your spirits, leaving you a little lighter on your feet. You will thoroughly be enchanted by the rich flavors engulfed into the cheesecake. Once in a while, treat yourself with this wholesome delight & find your strength to carry on a healthy life journey. Each & every celebration of yours will be fabulous & enchanting by bringing in this vanilla delight. You can find the vanilla cheesecake from the online cakes.
4. An Inviting & Pleasant Chocolate & Zucchini Cake-It is not the most talked-about cake in the town right now. It is something new & exciting. Sometimes trying something new & exciting can turn out to be the best decision you have ever made. The word chocolate is enough to convince you to try one of the most exquisite & healthier cake choices.
5. A Delectable & Flavorful Chocolate & Beetroot Cake- Beetroot is a very nutritious & healthy choice. The rich color of beetroot is something to watch out for; the chocolate & beetroot cake is a very flavorful journey you can start. After having this delectable delight, there is no going back.
There is a whole list of healthier cake options to pick from. The only thing that matters in choosing a healthier cake is your will to have a fit & healthy lifestyle. There is a whole section of gluten-free cakes as well for you. Not many people have the tongue for a healthier cake despite a rich & creamy & tempting cake. But if you are ready to make all the right choices for yourself from now on & start this new journey, you can start from finding the healthier cake choices from the online cakes delivery. The best thing about getting a cake online is you don’t have to worry about going to the baker and getting it yourself; you can quickly get them delivered.
October 1, 2020
Business Travel Management Trends And Impact Of Covid-19

Business travel is a term used to indicate travel that is carried out for doing business with someone else. It includes traveling to another branch of the company, traveling to another location to visit business partners or suppliers, traveling for a business event or conference, etc. The business travel industry provides more than $1 trillion to the global economy. The habits of employees and their expectations related to business travel are evolving.

Let us discuss about business travel management trends. This business travel market is getting more attention from many businesses in the travel industry because the cost is borne by the employer but travelers often spend more money on their travels. According to Certify, businesses spend about 21 percent of their total business travel budget on meals and 13 percent on accommodation.

The advancement of technology and the fluctuations of the global economy have a significant effect on the travel policies of all businesses, large and small. Smartphone has changed the method of searching, booking, and paying for travel. Automation, artificial intelligence, and machine learning have made it easier and faster than before for business travelers to plan and book trips.

Business travel management trends

Some important business travel management trends are given below.

1. The Internet of Things (IoT)

The IoT is the appliances, devices, and other things that can send and receive data by using internet connectivity. Smart energy meters, smart speakers, and smart televisions are examples of IoT devices common in households. The business travelers want the same from hotels. Hotel guests expect IoT devices that enable them to remotely adjust the heating or use voice commands to get information. Also, hotels can offer seamless check-ins, rooms that can be unlocked through a smartphone, and automatic payments.

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2. Bleisure Travel

The travel which combines business and leisure activities is called bleisure travel. It is primarily business-driven, but the traveler spends time to see the sights and engage in other leisure activities during their travels. Research indicates that it is growing. In fact, according to Expedia, the trips which extended for leisure purposes is more than 40 percent. According to a report by SAP Conquer, the generation who makes most bleisure travels is millennials. It contains 38 percent of the total people who take pleasure trips.

The habits of employees and their expectations related to business travel are evolving

3. Virtual reality

Virtual reality came into the mainstream in recent years. The travelers expect it to further disrupt the travel industry in the near future. According to the research of the DCC Forum, 79% of business travelers think virtual reality previews to become normal within 10 years. A business traveler is able to use virtual reality previews on the website of the hotel or other booking platforms of the hotel to gain a clearer idea of what your hotel looks like. VR tours are also suitable for showcasing the amenities such as conference or meeting rooms, so travelers will get an idea of size and layout.

4. Personalization

The airline industry is very effective in capitalizing on the personalization needs of business travelers. They realized that if these travelers are treated as individuals, they can become regular, loyal and high-value customers. This intention for personalization has spread to other sectors of the travel industry, including hotels. The hotels can utilize data from previous trips to make recommendations and adjustments based on the habits of an individual, their payment methods, services they have used, etc.

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5. Healthy Options

It is important to realize that business travelers are needed to travel often. It means that they want to sustain some element of their normal routine, instead of seeing travels as an excuse. So, healthy options need to be provided. Some hotels provide healthy meals in hotel restaurants and healthy snacks in hotel rooms. Also, they provide massage services, outdoor sports facilities, and a gym for doing the workout.

6. Customer experience

A large part of travel management focuses on the customer experience. It is crucial for all businesses related to the travel industry. That includes hotels, restaurants, car rental companies, and airlines. because the customer experience has become a major competitive differentiator than price and product. According to various statistics compiled by Chameleon Collective, 86% of customers are ready to pay more for better customer experience. Also, 84% of companies that gave priority to customer experience reported a growth in revenue.

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Impact of covid-19

Global business travel was largely halted during the epidemic. The business people are engaged in meetings through MS teams and Zoom. Covid-19 has affected a few businesses in the travel industry. These include hotels, airlines, cruise lines, resorts, rental car companies, popular tourist attractions, and conference centers. The travel industry is undergoing significant changes. These changes are aimed to prevent a deadly and invisible virus. Some of the changes that we can expect in the world of business travel are given below.

Travelers are worried to travel on planes and stay in hotel rooms due to covid-19

1. Financial fallout

There will be a significant economic downturn in the business world due to covid-19 pandemic. This epidemic has increased uncertainty and risk in the industry. There is a severe decrease in revenues across the travel sector. Numerous hotels, airlines, and travel companies cant withstand the economic effects of the epidemic. It will result in fewer opportunities for business travelers to use the resources they accessed before the covid-19.

2. Companies will implement strict policies

In large businesses with hundreds of employees traveling the world, we can expect strict company policies that enact the exact expectations and processes for employees. Handbooks, videos, training on to keep hygiene, human-to-human interaction, and packing will be revisited.

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3. Pricing Changes

The maintenance cost of hotels and airlines be higher. Airlines should sanitize the planes every night between stops. It will increase staff costs, supply, and additional ground time. Also, the hotels should sanitize the rooms after each guest leaves. It will increase the costs and staff time to clean the room. It will result in increased pricing.

4. Reduced service

Domestic journeys are mainly through ground transportation. Governments may close borders and prohibit travel. The available airline services are decreased. The number of hotel rooms available are also decreased. Travelers are worried to travel on planes and stay in hotel rooms until safety is ensured. This will continue until developing a vaccine.

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When business travel returns after the epidemic, there will be more stressful than before. If we found a vaccine or cure for covid-19, the hope is that world will slowly return to normal. Despite the desire to undo things, the world will look completely different. Business travel and surrounding industries are likely to adopt new norms. The concern of how to balance the safety, experience, and comfort of employees while traveling will remain for some time.

September 30, 2020
Abhinav Prateek | From Engineering Dropout to CEO

Abhinav Prateek aka Abby Viral is an inspiration to all the budding entrepreneurs out there. He is the Co-founder of Gyaanistan, an interest infused blog that showcases stories and amazing articles relating to Music, Entertainment, Fun and Inspiration from India and beyond. He is an Entrepreneur, Hustler and a Motivator

Startuptalky interviewed Abhinav Prateek to get insights on his learnings and Journey.

Abhinav Prateek

Tell us about Yourself, Abhinav!

Hello everyone, I am Abhinav Prateek, a 26 years old engineering dropout. After completing 12th, I was involved in so many things that made me a better person and helped me in achieving success in my life. 5 Years back I never ever had a thought that I can be the CEO of any company, even not sure if i’ll get a good job or not. So, Let me share my learnings that will be useful for you too.

As Aamir Khan said in 3 Idiots “Gyaan har jagah batt raha hai, jaha se mile lapet lo”(Knowledge is everywhere, grab it from wherever it is reachable).

Abhinav’s 3 Big Learnings:

#1 Knowledge

“Baadam khane se akal nahi aati, Dhakke khane se aati hai”(Eating Almonds dosen’t gives you wisdom, struggle does!).

So, after I completed 12th class I struggled a lot, From a street magician, Network marketing to Selling Momos, Event management, Plants and nursery business, Digital marketing, Graphic designing and BPO. I worked at so many places to learn skills and earn money for survival. It is so much difficult for someone who is studying in a college and hadn’t seen the outside world to suddenly start a business. Firstly you need to understand the market and its need(But yes, exceptions are always there).

#2 Upgrading

This happens that when we get a new app update for WhatsApp, after updating we get some new features in it so, similarly “When you upgrade yourself with new set of skills you level up”.

This thing is very important for personal growth. But the trick is that you have to identify which set of skills you want to learn or which information/news you should store in your brain. Suppose if you want to be a web designer and you have very less time to prove yourself and at the same time you are also upgrading yourself as a guitarist, you are doing it wrong! I learnt photoshop when I needed a graphic designer in my company as I didn’t had financial backup to hire one.

#3 Networking

If you are surrounded with wise people, The positivity, knowledge, thoughts, ideas will flow and you will also get lots of opportunity to grow. After I dropped engineering, I created a network with many people who are doing great in their life, Have dreams, Don’t believe in wasting time and have some targets to achieve. They inspired me to work harder and also taught me many things that I found really helpful for me.

So, Now you know what were my 3 Big learnings from past 5 years let me tell you about me in brief, After completing 12th class I joined.

September 30, 2020