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  • Know All About MediaFire And Its Business Model

    MediaFire is an online storage and collaborations company which focuses on providing the world an easy to use solution for managing their digital stuff online and on the go. MediaFire is available for iPhone, Android, OSX, Windows and Web and is the only online storage solution that offers unlimited downloads, download resuming, zero wait times and more all for free. MediaFire Business Model is what makes the company stand out.

    MediaFire is known for file hosting, file synchronization and cloud storage service based in Shenandoah, Texas, United States. The company was founded in June 2006 by Derek Labian and Tom Langridge, the company provides clients software for Microsoft Windows, MacOS, Linux, Android, iOS, Blackberry 10 and web browsers. MediaFire has 43 million registered users and attracted 1.3 billion unique visitors to its domain in 2012.

    There are more than 150 million people that use MediaFire every month in order to quickly and security store, organize and share all their personal and professional data in the cloud. MediaFire announced public access to its platform, API, and Developer Center, in July 2014. Along with documentation on the API, they also have a public forum and have released SDKs for Java, JavaScript, and Objective-C.

    What is a Business Model? | Types of Business Models | StartupTalky
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    StartupTalkyGorish Dua

    Mediafire storage

    The features of MediaFire include up to 50 GB of storage which starts at 10GB and can increase as high as 40GB when various activities like installing mobile or desktop clients, or when sharing on Facebook and Twitter are done. In April 2014, MediaFire responded to reduced pricing from Google Drive by increasing its Professional Storage plan from 100GB to 1 TB and reducing its monthly price to US $2.50 per month.

    Business account storage is shared across all sub accounts allowing for single billing and management of multiple users at a single company. Media Fire free account service does not require download activity in order to preserve files, and is often suitable as a backup only solution.  MediaFire does not support free long term storage for free and inactive accounts.

    The different plans mediafire offers
    The different plans mediafire offers

    Client

    Mobile – The cloud storage service company originally released Android (January 2013) and iOS (July 2012) clients based on the Appcelerator framework and updated them with native versions in 2014. The mobile apps provide importing of photos and video taken on the device and remote access to the contents of your MediaFire account.

    Desktop – The MediaFire desktop clients, originally launched in November 2013, are available for macOS and Microsoft Windows providing file and folder synchronization with any MediaFire account. Additional features include file and folder sharing, notifications, screen capture and selective syncing. MediaFire desktop client software is available for the following devices: PCs running Windows XP, Windows Vista, Windows 7 and Windows8 or Mac OS X 10.7.

    Brainly- Business Model and Story
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    StartupTalkyRishita Jain

    File sharing

    The public and private file sharing are supported through MediaFire. Private file sharing mainly consists of a user sharing directly to another user or a group of users and is done through importing contacts or email. The account holder is than able to control read or write permissions as per user basis.

    Public sharing consists of a user getting a public link, which allows anyone with the link to download the file. MediaFire also supports sharing with one-time links, which are only valid for a single use. It supports both audio and video streaming through its online file viewer. MediaFire supports a variety of different file formats through its web based file viewer, such as

    Content Types of files
    Image files JPEG, PNG, GIF, TIFF, BMP
    Video files WebM, MPEG4, MOV, AVI, MPEGPS, WMV, FLV, 3GP, OGG, VOB
    Text files TXT
    Markup/Code HTML, PHP, C, CPP, H, HPP, JS, java
    Microsoft Word DOC and DOCX
    Microsoft Excel XLS and XLSX
    Microsoft PowerPoint PPT and PPTX
    Adobe Portable Document Format PDF

    Mediafire allows you to share larger files

    MediaFire offers an incredibly easy to way to share 200MB files for free with other people, the company has attracted employees at 86%of the Fortune 500 for sending files that are too large for e-mail. It offers unlimited downloads and file storage and if you want to upload larger files with long tern storage, you can pay $9 a month for a Pro account or $49 a month for a Business account.

    But the company free file sharing solution can also be used easily for sharing copyrighted files, especially music with friends, relatives or anyone on the web. A google search for a song name an artist name and Mediafire for example will likely bring you to a copy of that file that can easily be downloaded from a MediaFire page.

    Reasons Why The Packers And Movers Business Model Is So Successful
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    Subcriptions

    MediaFire offers 2 subscriptions levels, Professional and Business. While all services offer additional features over the free services such as custom branding, detailed analytics, distribution through direct linking and more. The business services additionally offer multi user accounts and customized subdomains.

    The subscriber can also cancel a subscription at any time with no obligation by visiting your settings page. After you cancel your subscription, your services will continue until the end of the period for which you have paid. When that period expires, your account will be returned to a non-premium account.

    Mediafire handles all your file needs
    Mediafire handles all your file needs

    Billing

    When you sign up for a MediaFire service you are billed at the beginning of service delivery. Customers signing up for yearly service are billed for the initial 12 months of service at the time of signup. While MediaFire accepts all major credit cards. It also has money back guarantee from the date of original purchase. Users signing up for monthly and quarterly subscriptions are billed according to the day of the month when they signed up.

    Advertising Benefits

    Massive reach – Every month MediaFire receives over 345 million visits from around the world, with more than 60 million monthly US visits. Advertisements on Mediafire reach a vast portion of the Internet.

    Audience Diversity – In order to reach the diverse audience with numerous interests. Within the US, it has visits have an average $47,000 household income. Out of the total number of visitors 85% of those visitors are age 18 to 54, while 53% of them are male. Other than exhibiting a generally high affinity for technology and media, our audience represents a cross section of the general population with wide ranging interests.

    Engaged User Base Showing Steady Growth – Our users are actively engaged, spending an average 8 minutes per visit. That total nearly 2 million hours per day spent on MediaFire. More than 3.5 million Facebook fans have declared their approval and trust in the service we provide and word is still spreading. Our visitors have increased an average 85% year over year for the past 3 years.

    The working of Shopify and detailed information of Shopify Business Model
    What could possibly come to your mind when you first witness the term “Shopify”?The only possible faction of this term could be “Shop”. Shopify is not presentin the physical world and that’s why, probably has more effect on the customers.Since every business has moved to digital platform, why not…
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    Terms of service

    MediaFire Terms of service prohibits the distribution of any copyright, trademark or patent, without the necessary licenses, rights, consents and permission to distribute the content. Distributing any content that violates the right of others and sexually explicit material are other examples of the company’s terms of service violations.

    Unlike other competitors like Megaload, MediaFire don’t have a business that is built on copyright infringement. It is similar to other cloud based sharing services like Box.net and Dropbox, we’re a legitimate business targeting Professionals. Comparatively megaupload structure gives its users monetary rewards for uploading pirated content, which is not accepted by MediaFire.

    MediaFire’s Customer Support team responds to potential violations of MediaFire’s Terms of Service and Privacy Policy. If you are reporting a potential violation, the person can send a support ticket and include a direct link to the Content. For the account holder, a confirmed report of a violation will result in account suspension. If you feel your account was suspended in error, contact our support department with detailed information for further evaluation.

  • The Complete guide for SaaS Security Market

    Technological inventions are taking over the world rapidly. Businesses have shifted from the traditional markets to Saas Security Market. This humanly advancement has been made possible and real due to the new technology called as SaaS (Software as a service) which has simplified and drastically changed the business game. Instead of purchasing the entire software suite, SaaS models enable the companies to enroll for subscription based tools which are rented for a monthly or an annual basis.

    Basically, SaaS stands for ‘Software as a Service’.In layman terms, it’s a bunch of softwares or tools for you to do your job. These applications are hosted online and made available to the customers. They’re all over , everywhere. SaaS remains one of the most important and widely used concepts in cloud computing alongside IaaS and PaaS – Infrastructure & Product as a Service , respectively.
    It enables companies to run their business seamlessly by freeing them of the need to install various hard wares and software which cost a ton.

    While companies majorly avail its ‘Pay-to-go’ features, it does possess some amount of potential disadvantage however, let’s look into the global SaaS security market and understand its fundamentals.

    Software as a Service (SaaS) Revenue Model
    For customers, the benefits of the SaaS model are clear. It brought lowercosts, lower commitment risk, and a try-before-you-buy model, which gavecustomers a remarkable opportunity to assess a product before making a purchase.Indeed, the benefit is so clear that a 2017 study conducted by BetterCl…
    StartupTalkyRishabh Rathi

    Upcoming enterprises as well as established organizations are adapting to Software as a service business model to fight the approaching competition.Be it small startups or a multinational company, it’s imperative to be a sassy vendor to be at the top of your game.

    While you strive hard to get an insane reach , there do exist people out there in the concrete woods ready to steal your precious data and its absolutely necessary to safeguard your company. Well, before you go ahead with competing with the top giants it is highly recommendable to look into the global and national SaaS security market to gain insights from the best.

    Global SaaS Security Market Forecast
    Global SaaS Security Market forecast

    COVID-19 Impact on the SaaS Security Market

    The COVID-19 lockdown has made regulatory changes in public and private sectors to undertake new practices to get business running even while maintaining social distancing.Thenceforth, the new business continuity plan (BCP) has emerged as the new Netiquette.The omnipresent use of BYOD devices, WFH trends had led to an increase in more and more companies to use cloud solutions and SaaS security measures against cyber attacks.

    The global SaaS security markets in the period of 2018-2022 are expected to grow at a CAGR of 22.19%.India is among the fastest-growing digital markets in the world with an exponential growth rate of 34% every year. Indian data market is expected to be $3.4 Billion by 2022 while the Global Market will be in the $129 Billion race.

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    SaaS security regions

    The global SaaS security industry market is dissected into five major regions. Further On each regional market is sub-segmented into countries and below. However the top major regions are:

    • North America
    • Europe
    • Asia-Pacific (APAC)
    • Middle East and
    • Africa (MEA) and South America (SAM)
    Top SaaS Companies by Market Share
    Top SaaS companies by market share

    North America leading with 44% as the largest market share holder in 2016 has adopted cloud services as features like free capital expenditure, automatic software update and data access are available which has escalated the need for data security whereas Asia pacific is speculated to grow at CAGR of 31% which is the highest in the SaaS security market.The collaborative effort of Artificial intelligence (AI) and machine learning has been observed to chance the North American customer services. Companies like Symantec Corporation, Google Inc., Fujitsu Ltd., Amazon.com Inc., IBM Corporation are a few top key players leading in the market.

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    Predicting the market growth of 20.9% CAGR , the Europe Software as a service (SaaS) market will emerge as a power during the forecast period (2018-2014). As for the Asia-Pacific region , Japan leads with 40% of the SaaS expense. While maintaining functionality and considering ‘cost efficiency’ as their primary concern the Asian markets are still expanding their resources.

    Top Examples of SaaS Applications

    Zoom

    With an insane number of downloads for the Zoom app during the 2020 Lock down, it is a famous example as it allows one to conduct high quality video conferences for a large crowd using cloud computing. While Yoga Aunties and Dance masters are going gaga over the app let’s keep the technicalities to the tech sassy people.

    Canva

    An extremely popular tool Canva is alone in the SaaS game as it allows the users to create mind blowing designs from a pool of designer templates and graphical elements. Canva is quite famous among all creators who need visual content for their work.

    Google docs

    Pretty sure you’ve used Google docs a hundred times, it’s a SaaS as well, as it enables anyone to edit or view your document by simple logging into it. It’s one of the simplest forms of cloud based computing since you can access Excel, Presentations, Meets etc by a working email address. With its Cost effective features , Machine learning data analytics India , is one of the leading countries wherein numerous startups are coming up with customized products and solutions for their clients.
    As proud as this is growth also makes these initial yet to be giants prone to security attacks and data breaches. Therefore, it’s important to learn and understand the SaaS security market , its necessity, precautions, risks and solutions and be at the top of your game.

    Risks associated with SaaS Market

    Not having a secure setup can lead to various disadvantages and vulnerabilities. Here’s a list of things for you to know and understand what could go wrong and create bumps in your startup journey.

    Phishing

    A method to gather personal credentials using deceptive emails and websites. This increasingly sophisticated form of cyber attack has many companies in its shackles. In Phishing, hackers trick the users by disguising themselves as someone the user trusts. This could be a close friend or a trustworthy company’s disguise. The logic is to create a bait for people to fall prey to such imposters which attack your details with their fake emails, links, messages etc.

    ATO (Account Takeovers)

    Account takeovers or commonly known as ATO is a fast growing form of identity theft where data security is compromised. It is the malicious access of an online account by a fraudster posing as a genuine customer and making unauthorized transactions.

    Data Breach

    In Broad Terms, Data breach means your data falling into the hands of someone who has no business handling it. Data breach can be intentional as well as unintentional. At times, users or employees are not careful enough with their sensitive information making their data vulnerable and prone to falling into the wrong hands.
    For safe keeping your interests, policies, sensitive data and especially your hard work it is important for you to protect your information as if it’s a dear one. Having passwords for all your information is a necessary thing to do however, it’s not enough. It’s time to step up and take the blockade to the next level . So here are a few mandatory Precautions and Solutions for safeguarding your data from risks and problems.

    Precautions & Solutions

    Educate your employees

    First of all, an angry employee is a major vulnerability for any company. Be nice to your employees and educate them about the strong 8 Characters long passwords. Train them on how they can mistakenly leak the company’s data and how to avoid doing so.Make them aware about using their personal social media accounts using a personal setup instead of the organization’s for additional security. Along with this, providing security training for enforcing two-factor authentication and RBCA (Role based access) can be rendered helpful.

    Cohesive Security Culture

    Following a strict standard and cohesive security culture will save you a big time trouble and this simply includes following simple tasks like ‘Getting rid of paper’. Any information on paper that might track down your data should be shredded immediately once it’s no longer needed. This includes any sort of document, receipts with account details, transaction papers etc.

    Hiring a Security resource

    Investing in a person who will look after your data and its security is far better than handling it yourself. It is advisable to invest in a security engineer who will deal efficiently with the organization’s security matters.

    Educate your customers

    Educating your customers is highly recommended.Ensure that your customers are well aware about online fraudsters and ATO. Help them to understand the safety measures required to protect their data . This will also give you a few extra brownie points as you care for your customers and will surely gain their trust.One doesn’t have to be convinced about the importance of security. It is always accurate to be in control of all your belongings.

    Hard Work doesn’t happen overnight and therefore, it is imperative to rectify and amend the necessary steps for you to reach your goals.

  • Brian Acton: Connecting People Through WhatsApp

    Spare yourself a minute or two and make a note of the mobile applications you consistently use. There’s a high chance of WhatsApp being one of them. Want to text someone? WhatsApp. Want to do a video call? WhatsApp. Eager to share the latest joke? WhatsApp. The one stop solution for messaging, voice calls, video calls, and whatnot, WhatsApp is now an indispensable part of our life. WhatsApp is in a league of its own, racing past competition.  By 2011, approximately one billion messages were being sent per day on the app.

    Indians are the most active users in WhatsApp according to country wise survey; they are 10% of the total users worldwide. By 2013, WhatsApp had 200 million active users and according to a recently concluded survey, WhatsApp has over 1.5 billion monthly active users. WhatsApp was co-founded by Brian Acton and Jan Koum. It was then acquired by Facebook in 2014 for a whopping $19 billion. Presently, Acton is associated with the Signal Foundation. According to Forbes (2020), Brian Acton is the 836th-richest person in the world, with a net worth of $2.5 billion.

    Brian Acton – Biography

    Name Brian Acton
    Born February 17, 1972 – Michigan
    Age 48 (2020)
    Nationality American
    Education Stanford University (BS), Lake Howell High School
    Known for Co-founded WhatsApp with Jan Koum in 2009, Co-founded Signal Foundation with Moxie Marlinspike in 2018, Founder Sunlight Giving
    Net worth US$2.5 billion (Forbes,2020)
    Wife Tegan Acton

    Who is Brian Acton?
    Brian Acton – Journey
    Brian Acton – Education
    Brian Acton – Involvements/Career
    Brian Acton as Founder of WhatsApp
    Brian Acton – Net Worth and Influence
    Brian Acton Story

    Who is Brian Acton?

    Brian Acton is the co-founder of WhatsApp, a freeware platform to send messages and files. He is a computer programmer and an internet entrepreneur. Brian is currently is the executive chairman of the Signal Foundation, a company wants to secure global communication across the world. Brian is a former employee of Yahoo! and was rejected by Facebook for employment.

    Brian Acton – Journey

    Brian Acton - Education, Networth
    Brian Acton – Journey 

    Brian Acton – Education

    A child prodigy, Brian was brought up in Central Florida and studied at Lake Howell High School. Even after receiving a full scholarship to pursue studies at the University of Pennsylvania, he chose Stanford University. He has a degree in Computer Science from Stanford University, 1994.

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    Brian Acton – Involvements/Career

    Brian was a system administrator at Rockwell International, before switching to the tech giant, Apple Inc. and Adobe where he was a product tester. He was also associated with Yahoo! as its 44th employee. He worked for over nine years at Yahoo! and unfortunately, lost millions when he had invested in the dotcom boom. The dotcom bubble was a period of excessive speculation in the United States where there was a massive growth of the internet world; it lasted over a decade. After a loss in investments, Brain and Jan took a year off and went to the neighboring continent of South America. Post this vacation, Brian and Jan applied at Facebook, but both were rejected.

    Brian Acton as Founder of WhatsApp

    The Facebook rejection was disappointing but not enough to deter Brian.  When Jan Koum brought an iPhone in the year 2009, Brian recognized the endless opportunities the App Store had. The duo along with Alex Fishman pondered over an app of theirs. Brian Acton along with Jan Koum announced the coming of WhatsApp by setting up its headquarters in California on the 24thof February, 2009.

    Brian sold WhatsApp to the social media giant Facebook in 2014 at a valuation of $22 billion. Life’s a full circle in the end, the company that rejected Brian ended up buying his own venture!

    Brian Acton - Founder of Whatsapp
    Whatsapp Logo

    Brian Acton – Net Worth and Influence

    Brian’s net worth is $2.5 billion (As per Forbes 2020). He is ranked 551st by Forbes. By owning a 20% stake in WhatsApp, he was one of the most influential people in the company. He was later offered jobs at companies like Twitter and Facebook, which he turned down. He even left WhatsApp due to a dispute with Facebook regarding the monetization of WhatsApp, voluntarily parting away with $850 million in unvested options.

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    Brian Acton Story

    With success comes great power, and with great power comes great responsibility. A venerated entrepreneur ought to serve the society. This attribute is deeply entrenched in all the successful entrepreneurs we’ve seen till date. Brian lays great emphasis on philanthropy.

    In 2014, Brian and his wife Tegan Acton started the Sunlight Giving. This organization provides basic services to the children in  the range of 0-4 years who belong to families with low income. After leaving WhatsApp in 2017, he started another foundation named the Signal Foundation in 2018.


    Even after multiple setbacks, Brain didn’t back down. He learned from his mistakes, not repeating them again.

    “You never know what’s coming up, just don’t forget to try harder the next day”, advocates Brian.

    The fact that Facebook rejected Brian but ended up buying his startup is inspiring. Brian and Koum focused on user satisfaction, denying advertisements on WhatsApp. The Facebook-WhatsApp partnership wasn’t one Brian wished for due to conflict in opinions (Facebook is known for advertisements and the duo of Brian and Koum never supported ads on WhatsApp). A man true to his words, Brian has always placed his consumers over publicity and money. A luminary, Brian Acton has left an indelible mark on the digital space.

  • Corefactors – Helping Businesses to Boost Revenue With Teleduce

    Marketing and sales are the lifelines of any business. Managing and converting leads through appropriate campaigns and communications is equally important for a startup, an SME or an established large scale business.  Various sales and marketing automation tools are coming up for simplifying the process of lead management, lead conversion, customer management and various sales and marketing related tasks.  

    However, it is seen that a business has to use various software for managing all these tasks. Corefactors, a Bangalore based startup is making sales and marketing easier through Teleduce – which provides a seamless experience from Lead generation to lead conversion to customer retention to customer support.

    Startup Name Corefactors Software
    Headquarter Bangalore
    Founders Sharmila Sundaram & Vimal M
    Sector Sales and Marketing Software
    Founded 2013
    Parent Organization Adnaks Marketing Solution Pvt. Ltd.

    About Corefactors
    Sales and Marketing Software Industry
    Founders of Corefactors and Team
    How was Corefactors Started?
    What is Corefactors?
    Corefactors – Revenue Model
    Corefactors – User Acquisition
    Corefactors – Funding and Investors
    Corefactors – Startup Challenges
    Corefactors – Competitors
    Corefactors – Growth
    Corefactors – Awards
    Corefactors – Future Plans

    About Corefactors

    Corefactors is a leading campaign management, business communication and analytics company. It’s platform offers Mobile Marketing, Lead Management, Business Communication and Communication analytics features.

    Corefactors was founded in 2013, with the mission to design user-friendly and efficient marketing, sales and communication solutions that helps small and medium businesses to generate the best possible revenue faster.

    This Bangalore based startup envisions to become India’s no 1 ISM (Integrated Sales and Marketing software) by on-boarding 5000 businesses by 2022 and to become available across the world serving 50000 businesses by 2030.

    Sales and Marketing Software Industry

    As per Gartners and Datanyze report 2018, SaaS CRM market in India is valued at $462 million. While the global market for SaaS CRM is $42.1 billion. Again for marketing platforms, the market size is $500 million in India and $7.63 billion globally.

    Saas Market Indian and the World - Corefactors | Teleduce
    Saas Market Indian and the World

    Founders of Corefactors and Team

    Sharmila Sundaram and Vimal M are the founders of Corefactors.  

    Sharmila Sundaram is a computer science graduate. She does customer acquisition and handles large key accounts in Corefactors.

    Vimal M joined  Sharmila in 2013 through a mutual friend. He is an Engineering graduate and an MBA. In Corefactors Vimal is responsible for managing business development, customer support and finance functions.

    Karthikeyan, Jithin and Nagarjunan are key technical guys who built the product from scratch with the help of Senthil Basuva Raj and Siva Subramanian. Corefactors has a team of 25 members.

    Corefactors work culture is centered on ownership, decision making and responsibility. Team members are given opportunities to take responsibility and make decisions. Besides, there is no defined leave policies in the company, which gives a sense of freedom to the employees and help them achieve work-life balance.

    How was Corefactors Started?

    The idea of designing Teleduce came to the Corefactors team, while Corefactors was operating as a marketing software reselling company. They noticed that many businesses faced problem in using the marketing software, which inspired the Corefactors team to design something which could help the businesses to generate more revenue faster.

    Way back in 2013, we were reselling marketing software products. We were working with more around 50 customers in 8 months. During the journey, we found many businesses were struggling to use the product and were still not able to generate revenue. We got the spark in 2014 and started building the product Teleduce with the help of the customers whom we worked with. The name of the product- Teleduce was coined by one of our friend Mr Hari.

    Corefactors was working with educational institutions, real estate, spa and saloon and health care industries. Corefactors was working with Finance, Educational institutions, Real estate, spa and salon, Healthcare and more. Many customers supported Corefactors team in designing Teleduce by sharing their business problems, how they work and provided feedback on the product periodically.

    Corefactors Logo - Corefactors | Teleduce
    Corefactors Logo

    What is Corefactors?

    Corefactors offers Integrated marketing, sales and business communication services. The product offered by Corefactors is Teleduce- a cross-functional sales and marketing software with integrated communication and CRM automation capabilities.

    Teleduce integrates the functionality of a CRM with a lead, cloud telephony and campaign manager. It offers a unified digital dashboard for lead tracking, multi-channel communication, sales automation, marketing automation, and marketing analytics.

    Some features of Teleduce are–

    • List Manager – to sort and categorize contacts for efficient follow-up.
    • Content manager to Design email & landing pages using intuitive drag and drop designer. Store images, documents, audio, video, email templates, SMS text, etc and use across platform.
    • Multi-channel marketing allows marketers to market products through SMS, Voice Calls, Emails, Missed calls, Landing Pages and Social media.
    • Telecalling campaigns– helps in running and tracing telecalling campaigns.
    • Lead Box – to manage, score and convert leads
    • Inbuilt cloud phone for all  inbound and outbound communication
    • Unified Dashboard for Marketing Campaigns, Business communication and Lead Management
    • Analytics platform to monitor, track, and analyze sales data, ROI, etc.
    • Customer success Manager- It helps to increase the attrition and reduce the retention rate.
    Teleduce By Corefactors
    Teleduce – Integrated sales and marketing software.

    Teleduce works for any company offering all products and services. Send Emails, SMS messages, Voice Calls, Social Media Campaigns and more online. Get the most out of your resources and manage leads across multiple channels. Our USP is one platform, integrated, data-centric, flexible and eventually generate results.

    Corefactors – Revenue Model

    Corefactors’ product, Teleduce is priced per user per month. The company  has 3 different packages as per the business needs.

    • Seed Plan- Rs 700/user/month
    • Sapling Plan- Rs 1200/user/month
    • Tree Plan- Rs 2500/user/month

    Corefactors – User Acquisition

    Corefactors has not spent much on paid marketing. From 2013 to 2015, the only paid marketing channel that Corefactors used was Justdial. Thus the company acquired its first 100 customers only through referrals and JustDial.

    Corefactors – Funding and Investors

    Corefactors has raised 2 rounds of seed funding till date.

    Funding Date Funding Stage Funding Amount Investors
    2016 Seed Undisclosed FHS
    February 19,2018 Seed Undisclosed Ah!Ventures

    Corefactors – Startup Challenges

    As said by Sharmila, scalability of the product was a key challenge that Corefactors initially faced. In marketing space, mass reachability & personalization is a primary need and product should support that. Corefactors initially had glitches in handling large campaigns.

    We learned on the go, leveraged cloud solutions like AWS and Azure, built scalable solutions. Today we handle billion reach every day.

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    Corefactors – Competitors

    Some of the main competitors of Corefactors are Zoho, Leadsquared, Insightly, Sugar CRM, Pipedrive, Rsoft, Kayako, Archiz, HappyFox and Desk.

    One platform, integrated, data-centric, user experience and transparency are some of the USPs of Corefactors that differentiate it from the competitors.

    Corefactors team believes that benchmarking itself against its competitors and sometimes also with itself keeps them motivated to do better.

    We benchmark ourselves on different parameters with different competitors and also we benchmark ourselves over time. We took benchmarking seriously and become better every day.

    Corefactors – Growth

    Corefactors started earning profit since 2015, i.e 2 years from its inception. Currently the company is witnessing a steady growth. Some of the achievements of the company are-

    • Steady growth of 25% YoY.
    • Currently, Corefactors is serving 450+ customers and around 2000 users.
    • Product usability score of Corefactors’ Teleduce is 72.
    • The company is working with reputed FMCG stalwarts like Pidilite, IFB, Godrej, banking businesses which includes, Ujjivan bank, Fincare bank, finance businesses like Finzy, Loanyantra, RupeeCircle, Omlp2p, real estate companies like Godrej, Brigade Group and Health care companies like Vmedo, Pristine hospital, Manipal Hospital and more.

    Corefactors – Awards

    Corefactors efforts towards simplifying the process of sales and marketing have been recognized by various organizations. Corefactors has received the following awards-

    • CIO 20 Most Promising Marketing Technology Companies 2016
    • KPMG Hot 100 race to grace Award 2017
    • Software suggest awarded Teleduce as best marketing and communication product 2018

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    Corefactors – Future Plans

    In the year 2019-20, Corefactors has plans to expand in Tier I cities in India and serve international markets like USA and the Middle-east countries.

    Serving customers with empathy is our key strategy. We support them for their success. We strongly believe that, if our customers are successful, we will succeed.

    Corefactors – FAQs

    When was Corefactors founded?

    Corefactors was founded in 2013, with the mission to design user-friendly and efficient marketing, sales and communication solutions that helps small and medium businesses to generate the best possible revenue faster.

    What is Corefactors?

    Corefactors is a lading campaign management, business communication and analytics company. It’s platform offers Mobile Marketing, Lead Management, Business Communication and Communication analytics features.

    Who are the founders of Corefactors?

    Sharmila Sundaram and Vimal M are the founders of Corefactors.  

    What is Teleduce by Corefactors?

    Teleduce integrates the functionality of a CRM with a lead, cloud telephony and campaign manager. It offers a unified digital dashboard for lead tracking, multi-channel communication, sales automation, marketing automation, and marketing analytics.

    What are some features of Teleduce?

    Some features of Teleduce are-

    • List Manager
    • Content manager
    • Multi-channel marketing
    • Telecalling campaigns
    • Lead Box
    • Inbuilt cloud phone for all  inbound and outbound communication
    • Unified Dashboard for Marketing Campaigns, Business communication and Lead Management
    • Analytics platform to monitor, track, and analyze sales data, ROI, etc.
    • Customer success Manager

    What is DLT registration?

    Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform. It is being issued in the public interest to control the SMS spam from various marketing firms.

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  • Chinese App Ban: Creating New Spaces for Indian Startups

    Chinese apps have had a huge market in India. The major users of Chinese apps like TikTok, Helo, ShareIt, UC Browser, Shein, PUBG, Club Factory, etc. were Indians. So these apps’ major revenue was drawn from our country.

    All that changed when the government of India banned Chinese apps and created new opportunities for Indian startups.

    Why were Chinese Apps banned in India?

    On June 29, 2020, the Indian government banned 59 popular Chinese mobile apps including widely used TikTok, ShareIt, WeChat, UC Browser among others; and followed that up by banning 47 more apps in July. So far, the government has banned a total of 224 apps having China links(appendix).

    Chinese apps banned in India

    According to the Ministry of Electronics and Information Technology, the apps were engaged in activities that are prejudicial to sovereignty and integrity of India, defense of India, the security of the state and public order. The apps were secretly stealing and transmitting user data in an unauthorized manner to servers located outside India.

    The blocking order was issued under Section 69A of the Information Technology Act. This massive app banning comes just days after Indian and Chinese troops were involved in a fresh face-off at the border.

    India a major market for banned Chinese apps

    India was a large and growing market for many of the Chinese apps banned in the country. TikTok, the most popular among them, had 16.4 million new installs in June 2020. Overall, the app has over 200 million active users in India, which amounts to almost 40% of its 500 million users worldwide.

    TikTok’s sister app Helo, which caters to regional language audiences, also occupied a 50 million userbase in India.

    Bigo Live, a live streaming app, and Likee, a video streaming app, are also very popular in India. Likee has run several engagement campaigns on its platform in association with leading Indian brands. In 2019, it partnered with Salman Khan Films to promote Dabangg 3.

    Alibaba-owned UC browser has over 130 million active users in India. In fact, UC browser was the second leading mobile browser in India, with a 14.5% market share after Google Chrome, as of May 2020, and over 6.1 million new installs in June 2020 in India.

    Chinese apps alternatives

    Response of Indians after the ban

    According to Indian press reports, local entrepreneurs and venture capitalists are welcoming the ban on Chinese apps, suggesting it could boost local companies, particularly those operating in the sectors of e-commerce, social media, and gaming sectors. Several business tycoons who experienced success, as well as failure in the Indian tech startup ecosystem, have spoken in the government’s decision’s favor.  According to them, the ban will help the Indian businesses to establish better in the GDS alternatives to the Chinese apps which have been banned.

    Vijay Shekhar Sharma, CEO and founder of Paytm, said that this could bring a “digital revolution” in India.

    “Bold step in the national interest. A step towards Atmanirbhar App ecosystem. Time for the best Indian entrepreneurs to come forward and build the best by Indians, for Indians!”

    Top 300 apps on Play Store in India Split

    Opportunity for Indian Startups

    The ban on Chinese apps, which had secured an enormous mass of Indian users over the years, provides India’s startups an opportunity to step up and conquer the market.

    Most apps that have been banned have been successful in their local markets, and have used the consequent resources to expand in India. Their journey provides Indian startups a potential playbook, that if executed well, could place many of India’s apps on the global map.

    The steps taken by the Indian government, such as announcing the ‘Atmanirbhar’ (self-reliance) App Innovation Challenge, suggests that it has a strategy to make India digitally secure and independent.

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    While the ban has come in the midst of the Covid-19 pandemic, it will certainly pave the way for more homegrown startups to launch Indian equivalents of the banned apps.

    This is a great opportunity to serve consumers with a great product. Speed of innovation and understanding of local consumer behavior will be critical for our companies to compete effectively with other offerings and this ban is like a marketing boost for Indian apps. The ban brings forth a plethora of opportunities and is in sync with the ‘Aatmanirbhar Bharat’ revolution spoken about by the prime minister.

    There is also a real ‘swadeshi’ (homegrown) sentiment among consumers right now” and that ensures local platforms have the opportunity and responsibility to serve India’s consumers.

    While many Indian startups who have Chinese investors could face pressure, this is also an opportunity for local investors to take bigger bets on Indian startups. Such moments rarely come in a lifetime and players in the startup ecosystem must recognize the massive opportunity.

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    Indian tech platforms have the potential to go global

    The idea of Indian apps stepping in to fill the vacuum and potentially going global is not far-fetched. This ban provides Indian app developers and entrepreneurs a chance to build a digital business by creating world-class solutions. It also provides existing players across social, messaging, utilities, and gaming categories to spread their wings farther.

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    Platforms such as Glance with more than 100 million daily active users, and Roposo with more than 75 million downloads, are already competing at scale with global players. Together, these account for nearly 40 percent of India’s smartphone population. Jio, with nearly 400 million subscribers, has 33 percent of India’s telecom subscribers. They might well become the largest tech businesses leading the Made In India narrative on the global platform.

    Final Words

    The ban on mainstream Chinese apps gives Indian tech startups a little longer runway to catch up and present compelling products that can appeal to users while respecting their privacy. While our Indian companies could benefit from this ban only if we can build attractive, reliable products that are part of a for-profit, pro-privacy IT ecosystem for humanity.

    Appendix

    List of banned Chinese apps in India.

    • APUS Launcher Pro
    • APUS Launcher
    • APUS Security
    • APUS Turbo Cleaner 2020
    • APUS Flashlight
    • Cut Cut
    • Baidu
    • FaceU
    • ShareSave by Xiaomi
    • CamCard
    • CamCard Business
    • CamOCR
    • VooV Meeting
    • Super Clean
    • Small Q brush
    • WeChat reading
    • Government WeChat
    • WeChat Work
    • Tencent Weiyun
    • Cyber Hunter Lite
    • Pitu
    • Cyber Hunter
    • Knives Out
    • Super Mecha Champions
    • Dawn of Isles
    • LifeAfter
    • Ludo World
    • PUBG MOBILE LITE
    • Chess Rush
    • Rise of Kingdoms: Lost Crusade
    • PUBG MOBILE Nordic Map
    • Warpath
    • Art of Conquest: Dark Horizon
    • Dank Tanks
    • Gallery Vault
    • Game of Sultans
    • Smart AppLock
    • Message Lock
    • Dual Space
    • AppLock
    • AppLock Lite
    • ZAKZAK Pro
    • ZAKZAK LIVE
    • Music
    • Music Player
    • Cleaner – Phone Booster
    • Photo Gallery HD & Editor
    • Photo Gallery & Album
    • Music Player – Bass Booster
    • Web Browser & Fast Explorer
    • Video Player All Format for Android
    • Gallery HD
    • Video Player
    • Amour
    • MV Master
    • APUS Message Center
    • Carrom Friends
    • Ludo All-Star
    • Bike Racing
    • Rangers Of Oblivion
    • Z Camera
    • GO SMS Pro
    • U-Dictionary
    • Ulike
    • Tantan
    • MICO Chat
    • Kitty Live
    • Alipay
    • Mobile Taobao
    • Road of Kings- Endless Glory
    • AlipayHK
    • Penguin FM
    • Youku
    • Sina News
    • Netease News
    • Murderous Pursuits
    • Mobile Legends: Pocket
    • HUYA LIVE
    • VPN for TikTok
    • iPick
    • Little Q Album
    • Hi Meitu
    • Beauty Camera Plus
    • Parallel Space Lite
    • Rules of Survival

  • 8 No-Cost Marketing Ideas To Grow Your Business

    Marketing is an essential component of every business and it often turns out to be a huge expense with seemingly insignificant results.  Staffing companies spend exorbitant amounts for marketing activities. Over the past few years, there has been a trend named no-cost marketing.  This new way of raising awareness for a product or brand is designed to enable businesses to earn better returns from their marketing efforts without significant investment.

    As a business manager/owner you should select marketing methods that make the best use of any limited budget available to you. Let us discuss about no-cost marketing ideas. It is the activities that are designed to promote a product, business, or service.  Likewise, the ROI (Return on Investment) of these marketing activities is high compared to others. It provides an opportunity for businesses to promote their business without the risk that a cost will not be regained.

    No-cost marketing has many benefits. We can make it very effective and successful with the right skills and techniques. But, it is important to develop an attitude that your activities do have an associated cost and to justify the time you spent on these activities. These activities are free from external costs, which mean it will be easier to recover expenditure and grow the business.

    No-cost marketing ideas

    Some no-cost marketing ideas to promote your business are given below. These ideas allow you to use your budget and time wisely and to maximize the results of marketing.

    1. Use social media

    Each social media platform helps to reach your brand name, news, services, and advice to a wider audience.  Social media is not considered as a great selling tool, but it is very useful for product research. Research shows that only 1-2% of online purchases are done directly through social media. But 71% are considering the suggestions on social media in their purchasing decisions.

    Social media platform helps to reach your brand name, news, and services to a wider audience

    Some social media sites allow users to leave reviews on business pages. Let your customers leave reviews on your profiles. Then, when other peoples come across your profile, they can see those praises from customers. Also, you can post content that encourages people to buy your products. You can post coupon codes, photos of new products,  and online contests.

    2. Guest blogging

    Guest blogging is another popular way to bring attention to your brand. You will get new audiences by promoting your knowledge to the audience of the host blog. Also, you are able to make relationships with strategic partners. They will refer their customers to your brand. The cost of guest blogging is free and the time you spend is minimal.  Create a good article that attracts the audience of the blog. Guest blogging is not easy to discover and pitch. This is very rewarding because both you and the host are promoting the content. You need to begin with sites like Tweak Your Biz as a guest blog host.

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    3. Marketing to existing customers

    Marketing to existing customers is the best way for improving your business base. If anyone bought your product, you should try to turn them into repeat customers. When people purchase products from you, try to add them to your email list, then send inventory updates, coupons, and news about your business to those peoples.

    You need to send regular emails to maintain your business in the minds of customers and give them plenty of opportunities to buy from you. Also, you can begin a customer referral program. You need to provide incentives to customers for introducing new customers to your business. For example, you can offer free services or products or a discount on the next purchase.

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    4. Business partnerships

    Try to partner with other local businesses. You can promote businesses to each other. Making partnerships with other businesses will provide you access to their customer base. You need to make partnerships with businesses that might complement yours. Don’t make partnerships with competitors in the market. For example, a coffee shop can make partnership with a bakery.  Or a local gym can make partnership with a supplement store.

    5. Networking

    If you run a B2B business, networking groups are a good way to get the news of your products and brand to the mass audience. Most of the networking groups are free, but others have costs. You can utilize apps like Meetup to discover upcoming networking events in your place. Also, you must try to be a member of a business organization such as the Young Entrepreneur’s Council, Business Networking International, the Entrepreneur’s Organization, or SCORE. Look for industry specific organizations that you are able to join.

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    6. Email marketing

    Email marketing is one of the effective techniques to reach and engage new leads. This is a cost-effective and far-reaching method.  Compared to other strategies, the time taken to create the message and design the email content is very less. Most of the email marketing platforms such as  Constant Contact and MailChimp provides a free account. When using MailChimp, you don’t need to pay for the first 2,000 contacts and 10,000 emails per month. Email is very useful because more than 3-quarters of customers prefer to receive promotional content through their email box.

    Email marketing is one of the effective techniques to reach and engage new leads

    7. Press releases

    There are many websites that allow you to submit press releases at no cost. So you need to consider using these resources when sharing some news about your business. Your company’s popularity will increase by submitting a press release.  Also, peoples can know about the new offers from your company. The source named PRLog.org is free of charge.

    8. Blog comments

    Sharing insightful and helpful comments is a good way to be a part of a blog conversation.  It shows that you are an expert in your industry in front of others. Also, it is an effective way to express our knowledge. Try to avoid leaving a quick comment or link to your site.  It is just spam and bad form. You need to ensure that you are providing some value to the community and the conversation when leaving a comment.  People will be interested in knowing about you and they will check out your website.

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    These strategies are not expensive but it will take a considerable amount of time and effort to implement. Also, you need to provide each technique enough attention and time to work well. However, the ideas that are considered as no-cost are still effective and can generate significant returns for your business. You need to make sure that you are using the right techniques to earn the most from your effort and time.

  • List of Top Venture Capital Firms in India

    Some of the businesses are to make predictions, which is tougher than you can probably think of. There is a trend to spot a pattern and predict future functionalities and success. The job of the Venture Capital (VC) executives is to spot the trend and invest in aspiring and growing startups.

    For example, Flipkart wouldn’t have been this successful in India if someone at Accel Partners had not believed in them. There are certain risky calls that are to be made. Therefore, the job of a Venture Capital firm is a high-stakes job. These firms are rewarded for making the right risky calls for uplifting the startups, on the other hand, failure isn’t taken kindly in this field as it will hamper the complete VC business and their investments.

    Growth of invested funds by Venture Capital Firms since 2015
    Growth of invested funds by Venture Capital Firms since 2015

    What is Venture Capital?

    Venture capital is a private equity firm, which provides finance to startups and small businesses that are believed to have long-term growth potential. Venture capital comprises successful investors, investment banks, and other financial institutions that provide assistance to new businesses.

    On the contrary, they do not always assist in a monetary form, there is even technical or managerial expertise that can be provided. It can be a little risky for investors who invest funds and their skills in the new business.

    For newbies or startups in the industry who have limited operating history and have just started developing their skills, the venture capital funding business is increasingly becoming a popular and essential source for raising capital. The main advantage is that the investors get equity in the company and a say in the company’s decisions.

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    List of Top VC firms in India

    India is a hub of growing startups, several talented new-age entrepreneurs are looking forward to the establishment of their companies. Venture Capital business has a wide range of scope in investing the startups and giving chances to the upcoming young minds who can do wonders with the technology.

    Some of the Venture Capital firms in India
    Some of the Venture Capital firms in India

    Accel Partners

    Accel Partners is one of the oldest venture capital companies in India that is associated with the startup ecosystem for almost more than three decades. Its headquarters is in California. This firm has backed and supported several hundreds of companies and focuses primarily on internet technology companies.

    The investment limitations in Accel Partners range from $500K to $50 Million depending on the design of the new-age startups. The investment domain of Accel Partners is mainly Infrastructure, Mobile & Software, Internet, and Consumer Services. Startups like Myntra, BookMyShow, Freshdesk, Flipkart, and more are supported and funded by this firm.

    Kalaari Capital

    Kalaari Capital is one of the trusted venture capital firm in India, which came into existence in 2006. It primarily invested in technology-based startups, small businesses or firms in their early stage.

    Kalaari Capital firm also provides a reliable advisory board with investment funds to assist young entrepreneurs with business solutions. They mostly invest in the domain like the Internet, ECommerce, Curated Web, and so on.

    Instamojo, Snapdeal, ScoopWhoop, Urban Ladder, and plenty of other firms are backed by Kalaari Capital financially.

    Sequoia Capital India

    Sequoia Capital India, which was founded in 2000, generally specializes in startup investments early, mid, late, expansion, public, and growth stage of the companies. Sequoia Capital invests around $100,000 – $1 Million in seed-stage and ranges between $1 Million – $10 Million in an early stage, and $10 Million – $100 Million in the growth stage of the companies.

    It deals in the Consumer industry, Energy, Financial sector, Healthcare services, Outsourcing, Technology, and many new ideas. They funded several Startups such as JustDial, Knowlarity, Practo, iYogi.

    Jungle Ventures

    Jungle Ventures is a Singapore based company and helps startups scale across the Asia Pacific with the funds. It has spread across the globe invests in startups that are solving problems relevant to Asia Pacific markets. It deals in investments in the US, Singapore, India, Australia, Thailand, Malaysia, and the Philippines.

    The Startups backed and funded are Zipdial, Ekstop, Pokkt, and Milaap. Dealing in sectors like Ecommerce, Digital Media, Saas, Big Data, Analytics, Finance.

    Blume Ventures

    Blume Ventures is a Venture capital firm, which was founded in 2010. Its advisors funds early-staged startups, pre-series A, Series B, and late-stage investments companies. Blume backs startups with both fundings as well as active support.

    Blume Ventures provides funding investments between $50000 to $3,00,000 in the seed stage. It also provides investments to portfolio companies ranging between $.5 Million – $1.5 Million. The main Industries are Telecommunications Equipment, Data Infrastructure, Software Sectors, Consumer, Media & Entertainment, Research and Development.

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    Chiratae Ventures

    Chiratae Ventures, which was initially known as IDG Ventures India, is a name that goes well with the venture capital space in India. They have been established and possess the experience of around 15-18 years in startup funding with a portfolio of over 200 companies.

    They deal in various sectors like Mobile and Network, Engineering, Media, Technology and Health. The company’s investment bracket ranges between $1 million – $10 million. Chiratae has backed several startups and funded them, to name a few are FirstCry, Yatra, Lenskart, Myntra, Zivame, etc

    Matrix Partners

    Matrix Partners, founded in 1977, is a US-based venture capital firm focusing on venture capital investments. It focuses on investing in seed and early-stage startups.

    The firm follows the philosophy of Founders First which means they not only invest capital in high-growth potential companies but also help them in sectors like human resources, strategic partnerships etc. It focuses on Sectors like Entertainment and Media, Consumer, Internet, SaaS, E-commerce etc. There are several startups, which were funded are Limeroad, Housejoy, Ola, mSwipe, etc.

    Conclusion

    India is the most famous in VC firms as it is the land of startups, in recent and upcoming years. An idea that develops into a business plan and goes through all the initial stages of establishing itself, needs investors to support it and help the business gain momentum and stability. There are several venture capitalists available in India to support entrepreneurs.

  • Paytm Launches A Mini App Store For Indian Developers

    The digital payments company Paytm has launched a mini app store in order to support Indian app developers and entrepreneurs. It has now become a direct competitor to the Google play store and its dominance in the market. Paytm has come up with Mini app store, following the temporary ban it faced from Google Play store on 18thSeptember for violating the developer guidelines on real money gaming.

    Phonepe which is Paytm rival, had launched its own in app platform in June 2018, which was later rebranded as PhonePe Switch in October 2019. Instead of giving local apps and developers, Paytm is hosting links to Progressive Web Pages (PWAs) which are light apps that can run within a web browser without requiring any installation.

    Mini apps are custom-built mobile websites that offer users an app-like experience without having to download them, thereby helping users save their data and memory. The mini app store only has a few apps listed, but’s plans to list out 300 services in the coming days. According to Paytm’s press release, the mini app store has been designed to help small developers and businesses in India to set up low cost and easy to build apps using HTML and Javascript.

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    The Listed Apps on Paytm mini app store

    More than 300 apps, including Decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, Fresh Menu, NoBroker have joined the Paytm app store. The startup founders such as Paytm’s Vijay Shekhar Sharma and Razorpay’s Harshil Mathur, along with 50 other founders discussed on the possibility of building an Indian app store to challenge Google.

    The various apps that are included into the mini app store
    The various apps that are included into the mini app store

    Paytm said that the Mini app store has been in its beta testing phase with select users in the country for some time and has seen over 12 Million visits in the month of September. It also has apps like AQI monitor, EMI calculator, Mojo Pizza, Horoscope, Speedtest and Unit converter. While more apps are expected to join soon.

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    Google enforcing 30% in app fees in India

    The companies move indicates a fallout from google as it is mandatory for the developers listed on its Play Store to use its billing service. Google charges a 30% commission on any transaction made for a digital product or service through its in app billing system. Paytm aims to help developers in reaching out their products to the masses.

    These apps open within a window inside the Paytm app itself and the listing will also be free. It will also provide developers with free payment avenues including Paytm Wallet, Paytm Payments Bank and UPI. However it should be noted that a 2% extra charge is levied for payments that use credit cards. Paytm is also providing the developers with a dashboard for analytics, payment collection and various marketing tools to better engage with users.

    Accessibility to Mini App store

    To access the Mini App Store, open your Paytm app. On the home page, click on Show More > Mini App Store from the pop-up menu. The portal allows direct access to users to explore, use, and make payments through the apps, without any additional downloads or installs.

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    Indian App makers want an alternatives to Google Play

    When Google had recently accounted that it would enforce its 30% fee for apps, the Indian app developers and entrepreneurs to demand for a national app store alternatives to google play. Google play store then pushed back the 30% commission in India until March 31, 2022. The tech giant says that the delay has been so the Indian developers have enough time to implement the UPI for subscription option that will be made available on Google play.

    When asked about the issue Vishwas Patel, The Chairman of Payments Council of India and a member of IAMAI said that, “Just because Google owns the gate and the gateway to the digital ecosystem of this country they should not act arbitrarily and enforce their rules and regulation that are contrary to our country laws”.


    Google stand in courts is that is does not need RBI authorization as it is not a payment system operator but now it is mandatory that Indian apps use only Google proprietary billing and payments systems. “Google should not exercise its dominant position rather allow a level playing field for everyone” he added.

    The Indian developers plan to lobby the government and come up with an alternative to Google. The business channel ET now also reported that the government is planning to ramp up its Mobile Seva app store, which has mostly catered to MSMEs, to act as an alternative to Google and Apple platform. On twitter, Razorpay founder Harshil Mathur added that, India needs a local app store long-term, as it will otherwise eat up most businesses and asked if anyone trying to build one.

    On 29thSeptember google said that, “Play distributed apps must use Google Play billing and as the method of payment if they require or accept payment for access to features or services, including any app functionality, digital content or goods. This applies only to apps and has been purportedly done to prevent revenue leakages to Google Play from January 2021.”

    The government is reportedly planning to make the Mobile Seva app store mandatory on all smartphones. Paytm recently listed on the store, which mostly has Government apps. In the absence of any legal means, the government will have its work cut out for making a viable alternative to Google and Apple, experts said.

  • Selling Product Online Is Easier Than You Think

    If you are willing to start an online business by selling product online, you need not bother with a splendid product or open physical store. The most ideal approach to begin is to start selling products online from other companies.

    You can get the accessibility of the products through drop transporters. Then you can use a channel which already exists or by creating your own site start selling the product online.

    Selling products online through eCommerce provides a great opportunity for entrepreneurs to begin. There is no cue of getting down the line on the graph in the strategy of eCommerce. Selling product online can also give way to progress without purchasing a property and opening a physical store, which can be a messy task.

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    Here are three main categories that you can choose from to initiate with your online business.

    Drop-shipping For Selling

    Drop-shipping in eCommerce business helps you to take orders on your own site. The liability for transporting the products to the customer is on your merchant or wholesaler. You don’t need to convey any stock anyway. You work as a middle-man between the merchant and the purchaser.

    Drop-shipping works in this way:

    • A customer puts an order request from your website. You receive the price and place an order to your wholesaler at your suitable cost
    • The wholesaler delivers the product to right address.
    • The product will have your organization name and logo. Thus, it shows up as though the item is originating from your end.

    Utilizing 3PL

    A 3PL is a third party logistic company that deals with the capacity of your products for the fulfilment of your orders. At times, they can assist customer care and item returns. You transport the products as a whole to the 3PL supplier.

    It works in this way:

    • A customer puts in an order request on your website
    • Your site sends the request to the 3PL
    • The 3PL ships the request to the customer who placed the order.
    • You pay the 3PL a monthly expense and incentives for each request cost for satisfaction.

    Amazon FBA

    Amazon FBA is one of the most famous choices for selling product online. Amazon FBA means “Satisfaction By Amazon”. Choosing the Amazon FBA is very satisfying as Amazon takes care of all the things. Also, you additionally get access to Amazon’s large number of audience.

    popular products to sell online_Startuptalky
    Popular products to sell online in Amazon

    Here’s the way by which it works:

    • You transport your products to Amazon market place
    • You list your product on the Amazon commercial center
    • A client submits a request on Amazon
    • Amazon handles every step securely delivers the order to the customer.

    After you have selected your niche, here are the things that you will need to put your focus on.

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    Domain Name

    A domain name for your eCommerce store is fundamental so pick as needs be. Enrolling a domain name will permit the audience to discover your website. It will permit you to keep up your reputation.

    Your domain name also helps you to change your eCommerce store arrangements as your business develops. You cannot use your eCommerce supplier’s domain name. You need to get another website for your customers and suppliers to discover you on the digital market. Besides, having your own domain name gives your selling product online a boost for you to work in the market.

    Recognize Your Target Audience

    You should start exploring and recognizing your target audience for selling products online. Your competitor’s strategy can help you choose product pricing, website design and marking. Also, it helps to build your underlying advertising procedure. This can give bits of knowledge into displaying the advantages of your product to expected customers.

    Amazon selling process

    Portray Your Products

    Your customer is lacking a physical store to try on the products. So you have to reproduce that experience online. this can be possible only if you are portraying everything you’re selling. Give as much data as possible, like weight and measurements.

    Besides composing descriptions for the products, the pictures also need to look great. You can also add ‘try-on’ features for the customer can put their own photograph and try virtually.

    SSL Certificate

    You need to know when you go to a site and in your program bar, you’ll never see a little latch image. It is because the web-page is secure. Also, it’s a confirmation to online clients that their information is secure. Buying an SSL (Secure Socket Layer) declaration encodes the pieces of your site.

    how to sell online in india_startuptalky
    How to sell online in India- Get SSL certificate

    It also gathers individual data, like Visa and client structure subtleties. Having an SSL declaration guards your customer against frauds and hacks. Besides, it gives your business trust for your consumers.

    These are only a couple of the significant things you’ll have to achieve to set up your site. The more time you take to get ready before you start, the quicker you’ll succeed once you go on the web.

    E-Commerce Platform

    Picking the suitable eCommerce platform is as significant as the selling product online. Ensure you pick a completely equipped, all-in-one solution. It will permit you to claim both the eCommerce site and the shopping cart software. So, you don’t have to bother with coding abilities or need to pay exchange charges on sales. You can approach helping-team to assist you in setting up your store.

    Advertising And Marketing

    After your selling product online gets operational, marketing becomes your following step. Another preferred tool is the inherent SEO apparatus. It permits you to optimize your website for web indexes and consumers. Associate with your customers with the help of web-based media. Also, publicize through PPC promotions and shopping motors. To boost income and improve transformations, look at the online business changes control.

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    Conveyance Experience

    If you get your conveyance system right, the conversion rate on your site will increase. This will enable repeat buys. Your conveyance system covers everything. Starting from the value you charge and the services you offer, to the delivery and the packaging. It’s imperative to invest in this and get things right for your customers.

    Continue Updating Your Website

    Your website will be stagnant unless you keep on optimizing with updates. So you must arrange of enhancement and discover the region that is not working well, and improve it. You can also add new features and bug-free services with every update.

    Statistics Of Selling Product Online

    Global research says that retail sales from eCommerce sites will add up to trillion out of 2020. The income shows a yearly development rate (CAGR 2020-2024) of 7.8% with a market volume of US $3.1 trillion out of 2024.

    Investing in selling product online will hike and grow, considering this data. So you know, there’s no preferable time over now to begin selling products online.

    selling products online for companies_startuptalky
    Statistical representation of retail sales over the decade

    The competition is selling a product online is rising every day. However, with the right strategy and proper formulation of your business, you can grow. Do not bother your mind with the competitors around. Grab everything that will favor your business and start taking off with ease.

  • Comparing WhatsApp Business With Whatsapp

    Ever since the inception of the Whatsapp Messenger in 2010 even till the point of it’s acquisition by the administration of FACEBOOK and onward, the fastest growing messenger platform has undergone its cycles of ups, downs, booms and criticisms. Meanwhile, as Whatsapp and Whatsapp Business has to run with the aim of keeping up with trends, user feedback and an efficient management of the database of the more than 65 billion messages sent each waking day, upgrades and innovation would stand in as more of a necessity than a routine.

    Whatsapp Users_StartupTalky

    As the world closes in faster than ever towards the data age whence the world’s economy operates online, the commerce sector amongst others is not left out in the revolution as the era of e-commerce is closing in than ever. In January 2018, Whatsapp successfully launched the Whatsapp Business App for small business use in order to support businesses and basically created with the best interest of small business owners in mind. With a new capacity and enablement for the owners of small and medium scale businesses to connect with their clients, it was a very welcome initiative.

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    It can be expected that a bone of contention would be raised regarding the need for the original version of Whatsapp or the supplementary significance of Whatsapp Business but herein are some things that may be needed to be put in consideration when placing the two Apps on the scale of need or satisfaction.

    The Scale of Privacy

    Imagine having to attend to business conversations as late as 9:00pm when your business actually closes daily operations as early as 5:00PM just because you do not want a client wondering why you are obviously online but not responding even after your latest Whatsapp story reads CLOSED FOR TODAY! as boldly as possible. It happens that you get torn between answering to a chat as personal as one form, say, your fiancé, and answering a client you have never met and need to create a good impression on.

    It is very tempting, especially for small business owners and entrepreneurs, to spend time meant for personal conversations, discussions and engagements on answering to a client. There is another fear to answer to when your personal/ mobile phone is borrowed is the same device used for business calls. In summary, the ability of a device to accommodate both the Whatsapp Messenger and the Whatsapp Business App helps every business owner to create a boundary between personal ‘stuff’ and business ‘stuff’.

    Working after work hours_StartupTalky

    By adhering to the time schedule placed on your Whatsapp Business profile as your ‘hours for business’, Whatsapp can assure you a safe haven for all private chats and groups while you go all out on the Whatsapp Business platform; being as actively online as possible so that you could attend to clients in time and ‘freeze’ it once your business hours are over. This ensures the continuity of private conversations on Whatsapp without being exposed to potential conversations relating business that could rob you of your personal space.

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    The Scale of Structure

    Whatsapp proves to be a very friendly and informal environment for chatting, messaging and exchange of moments and memories while Whatsapp Business is meant to be more formal, business-like environment with exchanges of transactions. In order to fit its purpose, the Whatsapp Business App comes with tools, features and packages that help stimulate an online business structure such as the following:

    • Cataloging
    • Profiling
    • Labels

    The Scale of Automation

    Whatsapp Business comes with features and tools that makes it easier for businesses to have a full operational structure online which would be totally not so useful for private purposes.

    Even at this, there are some of these features that can be explored for personal use, one of which is AUTOMATION. Just like voice mail boxes, automation of ‘away’ or ‘welcome’ messages calls your respondents tho action by welcoming then and encouraging them to drop a text or offline messages till you are around.

    There are really no much features that distinguish WhatsApp Messenger from WhatsApp Business asides the purpose for which the latter was created – business, of course. If you are a small business owner with a strong presence online, you might want to consider maximizing both.