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  • The Big Data Market Insights

    The big data market is becoming a growing area of cognizance throughout the diverse end-use industries. The big data market helps industries to manage their important data hence, permitting businesses to manipulate huge chunks of data efficiently. Data mining today is extremely important for companies, as the world has shifted online. With the help of quality data regarding consumers, their wants and needs companies can ensure a quality success rate.

    Corporations with the help of the big data market get efficient and become exceptional in coping with it, in the end, increasing the big data analytics market in retail becoming valued at $4.43 billion in 2019, and is calculable to achieve $17.85 billion through 2027, registering a CAGR of 20.4% from 2020.

    Manufacturers steadily spend money on R&D for growing their company’s statistical data to deliver good services. Big data market vendors are predicted to pay attention to mergers & acquisitions and mission investment ascribing to generation development and complex ecosystems. The big data industry report entails big data market players walking the game, a number of which can be as follows

    • IBM
    • HP Enterprise
    • Teradata
    • Oracle
    • SAP
    • EMC
    • Amazon
    • Microsoft
    • Google

    How to do Competitor Analysis for Website? | Analyze Competitor Website
    Competitor analysis refers to identifying the competitors and evaluating theirstrengths relative to those of one’s own product or service. One should evaluatetheir competitors by categorizing them between different groups, based on theircompetitive strategy and list their product or service, its …

    The Big Data Market Regional Insights

    North America emerged as a major Data market industry accounting for more than 30% of the full sales proportion in 2015. The emergence of the big data market has given an array of possibilities to numerous agencies to control treasured information circulation and remodel it into widespread information. Europe is likewise predicted to witness a full-size increase over the following 9 years due to the fact the administrative and authorities sectors emphasize a growing range of on enhancing operational performance.

    The Big Data Market Analysis by Region

    Asia Pacific is predicted to outperform the global data market with CAGR exceeding 17% over the forecast period. North America will guide the path for the duration of 2027. Regionally, North America attributed to almost two-fifths of the global market analytics in retail in 2019, and is anticipated to preserve its dominant proportion through the Adoption of AI .

    Big data analytics market research in retail companies is forcing the marketplace boom in this province. On the other hand, the Asia-Pacific place is envisioned to paint the quickest CAGR of 23.5% from 2020 to 2027.

    The adoption of cloud-enabled global data analytics in retail software programs , growth in recognition of speedy net connectivity, ever developing cell phone penetration, and growing recognition of e-trade organizations are the foremost things that propel the boom in this region.

    Why Business Analysts are Important for your Organisational Growth?
    In today’s world, the growth [https://startuptalky.com/tag/business-growth/] anddevelopment is happening in every sector. There is a development in technology,infrastructure, science, as well as management. This rapid growth is making lotsof things go out-dated. The products or services without t…

    Big data market trends are valued at $4.99 billion in 2018 and is said to reach $61.42 billion by 2026, this will make Big Data a Service which is a cloud-based total framework and which will give statistics answers to firms on their demand. The education & improvement section is predicted to witness an exponential boom over the forecast period.

    As firms make investments closely in analytics tools, staff, and understanding for greater desirable enterprise decisions, the want for powerful education gets an upward thrust to well shape and examine information for green company decision-making.

    The Global Big Data And Business Analytics

    The Global data market in Hardware

    The hardware phase accommodates server, garage, and community devices. The community device phase is predicted to witness an increase at a CAGR exceeding 20% over the forecast period. This is ascribed to the reinforcement of a new community protection paradigm ensuing from the growing emphasis on greater suitable protection necessities worldwide.

    The global data market size is also anticipated to witness a healthy growth over the subsequent few years because of the elevating name for hybrid and public clouds, which is predicted to strain the need for a greater acceptable global data market size over the imminent years.

    Additionally, the server phase is also anticipated to flourish over the following nine years. The global data market size is anticipated to be the quickest developing software program phase with a CAGR more than 15% over the forecast period.

    This is mostly attributed to the growing name for customers to get admission to information as and whilst required, which has drastically ended in a push for cellular information also it is predicted to preserve the very best CAGR of 23.1% from 2020 to 2027.

    MobiKwik Success Story – Business Model | Founders | Revenue | Funding | Competitors
    Using a Mobile Wallet has now turned out to be a habit of many. Easy hassle-freepayment and no worries about hunting for change every time you purchasesomething probably is a major benefit of using a mobile wallet. While today manyinternational players are providing mobile wallet services in Indi…

    The Big Data Market in End-Use

    Organizations collect and shop data with the intention to extract quality statistics from ancient data to gain better insights. This is performed for the purpose of analyzing and making particular decisions, which helps in improving operational efficiencies, threat mitigation, and rate reduction. Understanding the cap potential of big data & analytics, numerous sectors have started out deploying the same throughout their systems.

  • OnePlus – A Lesson on How to Break into the Android Market[OnePlus Case Study]

    For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.

    As of February 2020, OnePlus is the top selling premium smartphone brand in India holding 33% of the total market share. Apart from smartphones, OnePlus also deals in other devices like earphones, chargers and Smart Television sets in over 340 countries. The story behind the formation and the motivation of the brand is a fascinating.

    Here’s a thoroughly studied OnePlus Case Study that’s going to clear every doubt that you might have in your mind regarding OnePlus.

    OnePlus – History
    Production Model Of OnePlus
    Pricing Strategy Of OnePlus
    OnePlus Business Strategy In India
    Future Of OnePlus

    OnePlus – History

    As mentioned OnePlus was co founded by Pete Lau and Carl Pei. At that time, Lau was the Vice President of OPPO and Pei was OPPO’s Global Marketing and E-Commerce Division Head.

    Oneplus Founders - OnePlus Case Study
    OnePlus Founders 

    While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.

    This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.

    Tencent company profile – Read about Tencent Founder, funding, history, revenue, revenue model, competitors, growth & Tencent’s investment in India
    While the Govt of India is banning China made apps, and products, and we thepeople of India have started to apply the philosophy of ‘Chini Kam’ (i.e thephilosophy of less to no Chinese goods) in our lives, more we have started torealize that there are indeed many Indian companies that have recei…

    Production Model Of OnePlus

    Production Model, OnePlus - OnePlus Case Study
    Production Model Of OnePlus

    Having determined the need of a premium android smartphone line, the company then had to decide what features were to be implemented in their product lines. Their primary focus throughout the manufacturing process was on quality.

    As Lau said “we will never be different just for the sake of being different.”

    So the OnePlus production does not focuses on a ‘brand new concept that has never been seen before’ instead it gives more emphasis on improving the actual user experience in day to day life.

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    The first product of OnePlus was the highly awaited OnePlus One which was unveiled just 4 months after the company started on 22 April 2014. The model received a positive reception from the general audience.

    Despite being about half the price of the other competitors, it performed on the same level and even higher. Although there were some technical faults and lower camera quality due to the low cost, it performed very well despite having a lesser availability than its closest competitor in the Nexus series.

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    It surpassed the expected limits and set a staple for the company upon which the further models were improvised. The later models of the smartphone included improvements on the previous models and received positive reception.

    The company also introduced the T series starting from OnePlus 3 until 7 and the Pro Series starting from OnePlus 7 to 8. These models were limited edition variants to the core series designed for luxury users.

    By 2020, OnePlus became the top selling smartphone brand in India. Some of the features that appealed to the masses were unique and handy build, continuous improvement in camera quality with every new model and an affordable price.

    The company also announced its intention to venture into the Smart Television market in September 2018 starting with OnePlus Tv Q1 and the OnePlus TV U series.

    Wireless chargers were introduced along with OnePlus 8 series and the wireless earphones, OnePlus bullets with the OnePlus 6 series.

    In every product line, OnePlus puts product quality and affordability first all the while appealing to the different sections of the audience.

    Evolution of Apple and Its Business Model
    With a market [https://startuptalky.com/tag/market/] capitalisation of over atrillion dollar at the time of this writing, Apple is among, if not the mostvaluable brand in the world. In recent years, it has become increasingly rareto not use an Apple product at some point in your day. In fact, as…

    Pricing Strategy Of OnePlus

    Pricing Oneplus - Oneplus Case Study
    Pricing Oneplus 

    The pricing strategy of OnePlus focuses on the customers seeking high quality features in smartphones and other devices without spending too much into it.

    Therefore, the company focuses on high quality manufacturing and a relatively low margin of profit, opting to utilize its savings in order to make the products available and affordable to more people around the world.

    However, different countries have different prices depending upon various factors.

    OnePlus Business Strategy In India

    Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,

    Invite Only System

    In order to manage the huge demand in the initial stages of its operation, OnePlus used an Invitation System, where the customers had to sign up for the purchase of OnePlus One at irregular intervals, they ended the Invitation System with the launch of OnePlus 3 which went on sale on an interactive VR (Virtual Reality) platform. OnePlus dubbed the event as world’s first ever VR Shopping Experience.

    Virtual and Augmented reality and its impact on India
    In the 21st century, technology is everywhere, its replacing blackboards in theclasssrooms, paper models in projects, videogame controllers to VR headsets, ithas brought the pokemons from our television screens to the floor in our house.All of this has been made possible using AR and VR which sta…

    Smash The Past

    OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1. However, this campaign didn’t work as planned because uninvited customers also started to smash their phones in videos that surfaced online and threatened the reputation of the company. As a result of this, OnePlus revised the rules thereby allowing the invited users to donate their old phones instead of smashing them. There were 140000 users and 100 were selected.

    Ladies First Campaign

    On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first. The selection will be based upon the likes on their pictures with the logo of the OnePlus brand, however this received major backlash from the community and was pulled within hours of its launch.

    Brand Ambassadors

    OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India. And in May 2019 they hired Robert Downey Jr. for the said role.

    How India is boycotting Chinese products
    In this time of pandemic, China is pushing borders against India and otherneighboring countries.China has a powerful and bigger weapon and that is Economyand that is why China is getting political. China is using its economy todominate our neighbouring countries and thus it is becoming a superpow…

    Future Of OnePlus

    Slowly but surely, OnePlus is becoming a household name in the smartphone market along with established brands like OPPO and Samsung especially in India.

    However, due to the recent events that have strained the relationship between India and China that resulted in banning of various Chinese apps and products in India, the brand of OnePlus may be unaffected but the employment in its Indian stores may dwindle in the near future.

    Frequently Asked Questions About OnePlus

    How did OnePlus one start?

    OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.

    While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.

    This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.

    Who invented OnePlus?

    OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.

    What is OnePlus’ Startup Story?

    For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.

    What is Oneplus’ business strategy?

    Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,

    • Invite Only System
    • Smash The Past – OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1.
    • Ladies First Campaign – On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first.
    • Brand Ambassadors – OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India.
  • Bacardi: Cuba’s legendary Liquor brand and its remarkable growth

    It is near to impossible that someone has not heard about the legendary Bacardi brand. It deals in various other products like Grey Goose vodka, Cazadores tequila, Bombay Sapphire and Martini vermouth and makes the drinker remember the taste when they get to taste the solid potion. Bacardi has got a rich and long history and heritage attached to it since it was founded.

    Bacardi Limited is the largest American, family-owned spirits company in the world. Anciently known for its Bacardi white rum, now has a portfolio of more than 200 brands and labels.

    Here we are discussing about the history of one of the greatest rum distilleries in the world, Bacardi. It’s story begins way back in the early 19th century in Cuba. Initially, it was only limited to the regions of Cuba and its people, now The rum generates volume sales of 17.8 million 9-liter cases worldwide.

    Bacardi, which also makes Bombay Sapphire gin and Grey Goose vodka, is the Third Largest International Company in India. Ranking after Diageo and Pernod Ricard. It reported 22% growth in revenue to Rs 837 crore.

    Bacardi Highlights

    Company Name Bacardi
    Founder Facundo Bacardi
    Founded 4 February, 1862
    Headquarters Hamilton, Bermuda

    History and Establishment of Bacardi

    Back when Cuba was still a Spanish colony, that was exactly when Facundo Bacardi came to Cuba in 1830. He was then just 16 years old tryin to make something for the survival. He was originally from Sitges, a port city in Northeastern Spain.. He landed in Santiago de Cuba, the island’s second largest city, and found work at a local distillery.

    The distillery was owned by John Nunes and it was literally one of the city’s first rum distilleries.

    The Spanish Crown had originally banned the production of rum in its colonies in order to protect its expensive wine industry. The ban had only been reversed in 1796 and John Nunes was one of the first rum producers to get back in on the action. Although, the rum made back then didn’t have the common taste with the rum we drink today. It had been produced the same way since the 16th century and the people of Cuba called it aguardiente, which literally means fiery water in Spanish.

    The history and evolution of Bacardi

    The spirit was made by mixing water with molasses and of refining sugarcane. The resulting mixture would be left to ferment and it would later be boiled off into an alembic and condensed, producing a dark liquid that was 85% alcohol. Aguardiente was so harsh that most Cubans didn’t actually drink it but used it as medicine, soaking it in towels to alleviate headaches and to treat wounds.

    Facundo spent many years producing aguardiente in John’s distillery, but he dreamed of creating a more refined beverage. His first step to fulfill his dream came when he married Amalia Moreau, the daughter of a wealthy plantation owner who had served in Napoleon’s army. Using his wife’s capital, Facundo was able to buy John Nunes’ distillery for $3,500 in 1862. It soon gave birth to the Bacardi distillery.

    The property Facundo bought came along with a colony of bats, which are symbols of good fortune in Cuba and would later come to symbolize the Bacardi brand. To perfect his way of production and make the Rum more favorable, he tried various strains of yeast, different concentrations of molasses and water. The fermentation of molasses produces several different alcohols, each with its own unique chemical composition, taste and boiling point.

    Facundo had no idea about the chemistry behind the thing he was experimenting, after months of trying he finally figured out which liquor he wanted to keep. The end result was rum of exceptionally high quality, the liquid was very light, almost transparent and was free from the foul odors of aguardiente. At first people would come to his distillery to fill up their jugs and barrels, but once Facundo saw just how much demand there was for his drink, he started selling it in bottles instead. The Bacardi rum spread like wildfire, and by 1868 it was sold across all of Cuba. It gave birth to the one of the legendary liquors in the history.


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    The tremendous growth of Bacardi

    Facundo was a humble man and had no plans for international expansion, but after he died in 1886, his son Emilio took over and he had much greater ambitions.

    During his early years, he transformed Bacardi into one of Cuba’s biggest companies, which now owned plantations and distilleries across the island. The Bacardi brand spread internationally in 1910, when Emilio started a bottling facility in Barcelona, near his father’s birthplace. Bacardi’s obvious international target was the US, but in 1919 the States ratified the Prohibition amendment.

    Prohibition wasn’t actually bad for Bacardi. Although the company couldn’t export its drinks to the US, nothing stopped the American drinkers from flying to Cuba to buy them. After the 18th Amendment got repealed, Bacardi sold over 80,000 cases of liquor in the US. They got around America’s expensive import duty by opening a facility in Puerto Rico. The reason behind Bacardi’s biggest hit in the US are- the Daiquiri and the Cuba Libre. These two cocktails were among the first to showcase Bacardi’s excellent use as a mixer, and they are still exceedingly popular to this day.

    In 1959, the Batista regime crumbled under the socialist revolution of Fidel Castro and Che Guevara. Despite losing their assets in Cuban Revolution, Bacardi was recorded to touch heights. In 1964, Bacardi sold 1 million cases of liquor and almost 2 million in 1968. By 1980 it had replaced Smirnoff as the number one liquor brand in the US with annual sales approaching 8 million cases. In 1993, it was wildly successful with Bacardi Breezer too.

    Sales Volume of Bacardi over the years
    Sales Volume of Bacardi over the years

    Currently, Bacardi is the fast growing market for tequila by acquiring Patron Spirits International AG in a deal valuing the company at $5.1 billion.

    Adding Patron to the Bacardi portfolio creates a enormous opportunity for the brand outside of the United States as Bacardi’s international distribution network will help grow Patron around the world, increasing scale in the global world,” by CEO Mahesh Madhavan.

    In 2019, revenue generated by the Bacardi rum brand in the United States amounted to some 180 million USD.


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    Some of the Bacardi Acquisitions:

    • In 1993, Bacardi merged with Martini & Rossi creating the Bacardi-Martini group.
    • Dewar’s scotch, Royal Brackla and Bombay Sapphire gin from Diageo for $2 billion.
    • Cazadores tequila brand in 2002 and in 2004 purchased Grey Goose, a French-made vodka for $2 billion.
    • In 2006, New Zealand vodka brand 42 Below was purchased.
    • Bacardi also merged with Bourbon: Angel’s Envy.

  • A Decade Of UIDAI (2009 – 2019): Challenges And Impact

    The Unique Identification Authority of India (UIDAI) is a statutory authority establish under the provisions of the Aadhaar Act 2016 from 12th July 2016 by the Government of India, under the ministry of Electronic and Information Technology. Prior to its establishment as a statuary authority, UIDAI was functioning as an attached office of the then Planning commission and was established  a decade ago on 28th January 2009.

    The logo of Aadhaar
    The logo of Aadhaar

    UIDAI was created with the objective of issuing a Unique Identification Number (UID), named as Aadhaar to the citizens of India. The UID had to be robust enough so it would eliminate duplicate and fake identities and also verify and authenticate in an easy, cost effective manner. The authority has so far managed to issue more than 124 crore Aadhaar numbers to the residents of India.

    After the Aadhaar Act 2016, UIDAI is responsible for operation and management of all stages of Aadhaar life cycle, developing the policy, procedure. And also to systematically issue Aadhaar numbers to individuals and perform authentication and the security of identity information and authentication records of individuals.


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    The Vision and Mission of UIDAI

    The vision of UIDAI is to empower resident of India with a unique identity and digital platform to authenticate anytime and anywhere.

    The mission of UIDAI are

    • To provide for good governance, efficient, transparent and targeted delivery of subsidies, benefits and services, the expenditure for which is incurred from the Consolidated Fund of India, to residents of India through assigning of unique identity numbers.
    • To develop policy, procedure and system for issuing Aadhaar number to residents of India, who request for same by submitting their demographic information and biometric information by undergoing the process of enrolment.
    • To develop policy, procedure and systems for Aadhaar holders for updating and authenticating their digital identity.
    • Ensure availability, scalability and resilience of the technology infrastructure.
    • Build a long term sustainable organization to carry forward the vision and values of the UIDAI.
    • To ensure security and confidentiality of identity information and authentication records of individuals.
    • To ensure compliance of Aadhaar Act by all individual and agencies in letter and spirit.
    • To make regulations & rules consistent with the Aadhaar Act, for carrying out the provisions of the Aadhaar Act.
    An example of the details that Aadhar card contains
    An example of the details that Aadhar card contains

    Some of the main functions of UIDAI are according to the Aadhar Act of 2016 are:

    • Specifying the regulations, demographic and biometric information required for enrolment and the process of verification.
    • Appointing of one or more entities to operate the Central Identities Data Repository
    • Generating and assigning Aadhaar numbers to individuals and authenticating Aadhar number.
    • Maintaining and updating the information of individuals in the CIDR in such manner as may be specified by the regulations
    • Omitting and deactivating of an Aadhaar number and information as specified by regulations.
    • Specifying the manner of use of Aadhaar numbers for the purpose of providing or availing benefits, services and other purposes for which Aadhar numbers may be used.
    • Calling for records and information conducting inspections, inquiries and audit operations for the purposes of Aadhaar Act of CIDR.
    • Data management, security protocols and other technology safeguards under Aadhaar Act.
    • Levying and collection of the fees or authorizing the registrar, enrolling agencies or other service providers to collect such fees for the services provided by them.
    • Setting up of facilitation centers and grievance mechanism for redressal of grievances of individuals, Registrars, enrolling agencies and other service providers.

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    The challenges of UIDAI are

    Biometric Challenges – No single biometric modality is sufficient for uniqueness guarantee. As it needs facial photo, eight to ten fingerprints and possibly iris. The problems with that is that significant percentage of the population will not have a desired biometric pattern: children below 8 years old. Enrollment “kit” that contains everything for a mobile unit. Simple training of enrollee such as video when they are waiting in line for enrollment.

    Rural Biometric Challenges – Fingerprint is socially acceptable, but it requires physical contact. Manual labor, dirty hands, assistance needed to capture prints result in large number of errors or missing prints. When it comes to iris scan it is better technology because it is touch less, but needs camera redesign for rural environment. Need improved user friendly capture to enroll in the open. Its needs in situation monitoring for enrollment and continuous monitoring.

    Biometric De – Duplication – Assuming 10 fingerprints for each and every person. A duplication search requires every fingerprint to be compared against entire database. Assuming a peak load of 1 million enrollments/day at database size of 800 million.

    Architecture Challenges – The architecture challenges includes distributed computing, cloud computing and virtualization, in memory databases and optimizing for computation and network.

    Network Infrastructure – Since rural internet connectivity is very poor the government must work on getting a better mobile network for the rural areas. Enrollment client must work in offline mode and batch upload when connected.  It should ride on credit card POS networks.

    Security and Fraud Detection – It make it secure for client, the server must be able to detect and prevent intruders. It should detect fraud on audit trails. Make automatic alerts like credit card alerts based on suspicious patterns.

    Managing multiple risks – It manages multiple risks such as Adoption, Enrolment, Political, technology, scale, sustainability, privacy and security.


    Garib Kalyan Rozgar Abhiyan | New Govt. Scheme to Provide Jobs
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    The impact of UIDAI and Aadhaar

    Over 90% of Indian adults are now enrolled in the Aadhaar program making the total about 1.2 million people. It has become one of the pillars which people debate on the role of government in our lives. The value of privacy and how we should safeguard it, how public policy should be shaped and implemented and whether technology is being truly harnessed in the best interests of the citizens.

    The impact of Aadhaar from the past 10 years

    Identity is important

    Aadhaar enrolment has been de- linked from a person’s nationality and is instead available to all residents. In order to be eligible for enrolment an applicant does not have to prove their Indian citizenship, they must only provide proof of residence for at least 182 days. The Aadhaar has identity first approach and the number itself does not establish nationality or confer any rights or benefits and only establishes who the person is.

    Focus on Inclusion

    A central debate in India over Aadhaar has been on its claims towards inclusion. It points out vulnerable section of the population as there are many people that have been excluded from individual legal identity, now have an access to a nationally and widely recognized form of identification e.g. the poor migrants, tribal population in remote areas, transgender individuals and the homeless.

    Make privacy a priority

    The Aadhaar was implemented without a framework of data protection and privacy legislation in place, and it is missing in India even today. As a result, while the central repositories of UIDAI have not been breached, the demographic information collected for issuing Aadhaar cards, and the Aadhaar number itself, have been subject to multiple disclosures by government bodies as well as through fraudulent means.

    There was a lack of clarity on the status of information and the rules on how it was to collected, handled and disclosed. Limited data collection for specific purposes and controls on the retention of data, must be incorporated into the program, in the design of the technical system and also in the rules for every partner and agency related in handling identity related data.


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    Technology choices and their costs

    The Aadhaar program costs US $1.16 per enrolment which is the lowest of any identification program in the world. In other parts of the world the costs are as high as US $6 for enrolment and up to US $5 per identity card, which developing countries cannot afford. This makes the system dependent on connectivity for authentication and enrolment which is difficult to adopt for countries with lower mobile and internet usage.

    Which is why UIDAI introduced offline verification in 2018 through a digitally signed copy of demographic information on a QR code on the Aadhaar card. It enabled local authentication without connecting to the centralized database and also addressed the issue of fraudulent Aadhaar cards.

    Financial Inclusion

    When trying to assess the impact of the Aadhaar system, 2 instances are very significant the PDS, where the benefits are disputable and the financial services where its role is to accelerate KYC process in opening bank accounts. The Reserve Bank of India in 2011 recommended the use of the Aadhaar based e-KYC process for opening small bank accounts.

    This received a boost in 2014 with the launch of the Jan Dhan Yojana, through which over 300 million accounts were opened using eKYC. An uptick in account usage was observed once cash benefits were directly transferred to these accounts, suggesting that the lack of an initial balance might be a deterrent

  • Top 10 Marine Transportation Companies in World

    Transportation is a necessity, and the economic aspect of the world is heavily dependent on it. The trade sector involves Marine transportation for the moving of over 10 billion tonnes of containers, and solid and liquid bulk cargo across the world’s oceans annually. It wouldn’t be wrong to say that marine transport is carrying international trade and the economy on its shoulders for a long time.

    Marine transportation is considered the most important option for Global trade as billion of tons of containers are moving across the seas every year. Marine transportation is preferred for many reasons. One of the most significant ones is the transportation through it is cost-effective. Transportation companies around the world understand that as it is cost-effective and heavy items can be carried anywhere with their help of them, the dependency of trade is heavy on this sector as well. In this article, we will talk about the top marine transportation company in the world. So let’s get started.

    APM-Maersk
    Mediterranean Shipping Company
    China Ocean Shipping Company
    CMA-CGM
    Hapag-Lloyd
    Ocean Network Express
    Evergreen Line
    Yang Ming Marine Transport
    Hyundai Merchant Marine
    Pacific International Line

    APM-Maersk

    Founder – Arnold Peter Moller and Peter Maersk Moller

    Founded – 1904

    APM-Maersk Logo
    APM-Maersk Logo

    APM Terminals operates one of the world’s most wide-ranging ports. Since 1996 Maersk has been the largest container ship and has been supply trader in the world. One can find it in over 130 countries. The corporation situated in Denmark Terminals is continuously focussing on serving the serving shipping lines as well as the landside customers in the growth of their businesses. They continuously work on making their supply chain quick and efficient.

    Mediterranean Shipping Company

    Founder – Gianluigi Aponte

    Founded – 1970

    Mediterranean Shipping Company Logo
    Mediterranean Shipping Company Logo

    Mediterranean Shipping Company (MSC), the world’s second-largest shipping line, started its journey in 1970. Mediterranean Shipping Company S.A. is a Swiss-Italian international shipping line. Mediterranean Shipping Company is said to offer its service globally and is considered one of the top leading companies in global container shipping. As of now, the Mediterranean Shipping Company has 664 container ships under its control.

    China Ocean Shipping Company

    Founder – Government of China

    Founded – 1961

    China Ocean Shipping Company Logo
    China Ocean Shipping Company Logo

    China Ocean Shipping Company (COSCO) is a Chinese state-owned company and its headquarters is situated in Shanghai. The company is the result of the merger of COSCO Group and China Shipping Group. COSCO Shipping Logistics’ main aim is to serve and make shipping goods convenient for their customers. The company is serving worldwide with its service and it operates over 362 international and domestic shipping routes and has over 1349 vessels for use.

    CMA-CGM

    Founder – Jacques Saade

    Founded – 1978

    CMA-CGM Logo
    CMA-CGM Logo

    CMA CGM S.A. is a freight and shipping company. it is also said to be the third-largest shipping company in the world. CMA CGM is present in 160 countries and serving the people of more than 420 ports for a long time. The headquarters of the company is situated in Marseille, France. The Company not only offers container transportation but also deals with different logistics companies, cargo cruises, and other transportation services.

    Hapag-Lloyd

    Founder – Albert Ballin

    Founded – 1970

    Hapag-Lloyd Logo
    Hapag-Lloyd Logo

    This German shipping and container transportation company is considered as the 5th largest container carrier in the world depending on its vessel capacity. It is currently the world’s fifth-largest container carrier in terms of vessel capacity. Hapag-Lloyed with its technology provides you with a tracking facility where you can trace your containers and their movements. The company is known for shipping dangerous and sensitive goods and has specialised in cargo projects.

    Ocean Network Express

    Founder – Nippon Yusen, Mitsui O.S.K Lines and K Line

    Founded – 2017

    Ocean Network Express Logo
    Ocean Network Express Logo

    Ocean Network Express (ONE) is a container shipping company whose headquarters is situated in Singapore. Ocean Network Express is serving over 100 countries Ocean Network Express is said to be the 7th largest in the world with its fleet size and serving over 120 countries. Ocean Network works hard to improve its tracking service so that its customers can easily track the movements of their shipments and manage them without any problem.

    Evergreen Line

    Founder – Chanf Yung-fa

    Founded – 1968

    Evergreen Line Logo
    Evergreen Line Logo

    Evergreen Line is a shipping and Container transportation company and its headquarters is situated in Luzhu District, Taiwan. Evergreen has over 150 container ships that are served worldwide in about 80 countries and are considered the fifth-largest marine shipping company. Apart from marine transportation the company’s activities also include management of ports, construction of ships, engineering and real estate development.

    Yang Ming Marine Transport

    Founder – Lee Hong-Chung

    Founded – 1972

    Yang Ming Marine Transport Logo
    Yang Ming Marine Transport Logo

    Yang Ming Marine Transport Corporation is a company that deals with shipping containers and whose headquarters are situated in Taiwan. Apart from shipping containers the company also provides the service of passenger transportation, it mainly deals with cargo ships both domestic and international. Trading of ships, manufacturing, and giving them for lease are also included in this business. Yang Ming works with over 93 vessels and has over 101 container ships.

    Hyundai Merchant Marine

    Founded – 1976

    Hyundai Merchant Marine Logo
    Hyundai Merchant Marine Logo

    Hyundai Merchant Marine (HMM), the container transportation and shipping company is said to be the world’s largest container line as per its vessel capacity. The South Korean company has been the number one container carrier for the country and the larger portion of the exports of South Korea is dealt by HMM. it is also one of the top logistics companies in the world and its targeted market is worldwide. Most of the time, HMM transports products like crude oil, iron, coal and other import and export products.

    Pacific International Line

    Founder – Chang Yun Ghung

    Founded – 1967

    Pacific International Line Logo
    Pacific International Line Logo

    Pacific International Lines (PIL) is a shipping company whose headquarters is situated in Singapore. PIL has over 18000 employees and the company is serving over 100 countries and have 500 ports under its control. The company mainly deals with third-party logistics services and it has a fleet of 156 vessels that are used by its customers to carry different types of goods.

    Conclusion

    Marine transportation holds great importance globally. It creates a big impact on a country’s economy as well. These top marine transportation companies play a big role in transporting goods to different places. The import and export sector complete depends on marine transportation. The world is a global village, with time marine transportation has become one of the most important sectors and it will only grow in future as well.

    FAQs

    Why Marine Transportation is important?

    Marine Transportation is important because it plays a big role in the global economy, 80% of worldwide trades depend on it.

    Who founded Pacific International Lines?

    Pacific International Lines was founded by Chang Yun Ghung in 1967.

    Who founded Hapag-Lloyd?

    Albert Balling founded Hapag- Lloyd in 1970.

  • 10 Service Bases Business Ideas In India You Must Have A Look

    A product business has different layers of operations compared to a services business. It is much easier to produce a product and convince your customer. Also, there are fewer chances of physical damage in the service business. However, in both the business, there are few basic points you need to incorporate if you want to get ideas about service bases business ideas in India.

    Every service has its own personality to be presented to your customer. Your staffs should be well acquainted with the proper skills that your service need. To start a service business, you just need to be familiar and expertise in the field you are choosing. You can also choose multiple business niches at a time. You can produce as much service as you can.

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    So, if you are wondering you would choose this option, then you can start off choosing what services you would keep. For your convenience, we will cover the most profitable and most easier ones. So here you go with service bases business ideas in India.

    Health And Fitness Services

    The growth of the health and fitness sector has an abrupt rise in this decade. Everyone has become concerned with their psychic and want to have a body that doe not need to struggle while putting on their favorite dresses. In a way, it has contributed to the economy but also the fitness enthusiast.

    So, it is perfect for people who have ideas about fitness and weight lifting, he or she can choose this idea. There will be a considerate investment if you want to open your own gymnasium. The weights, machines and the interior development might burn a hole into your pocket. So, it is preferable to accumulate capital before you go for this or can start off as a personal trainer.

    Consultancy Service

    A large list can run down under this niche. In a consultancy service comes you only need to sell your knowledge and words. You have to have the solution for your clients who would approach you.

    Below are the few types that you can choose from.

    unique service business ideas_startuptalky
    Consultation Service- Service Bases Business in India
    • Strategy consulting
    • Marketing consulting
    • Operations consulting
    • Financial consulting
    • HR consulting
    • Technology / IT consulting
    • Legal consultant
    • Social media consultant
    • Sales consultant
    • Wellness/Fitness consultant
    • PR consultancy

    Event Management

    Event Management has consistently remained one of the most profitable service bases business ideas in India. Be it a wedding service or a product launch; most people are likely to celebrate the event. You the demand of the event managers have considerably increased. The types of events you can cover are the following.

    Corporate events include

    • Seminars
    • Conferences
    • Trade shows
    • Workshops

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    Over the past few years, there has been a trend named no-cost marketing. No-cost marketing ideas will enable businesses to earn better returns from their marketing efforts without significant investment. Let us discuss about no-cost marketing ideas.

    Social events include:

    • Reunion
    • Parties
    • Wedding
    • Reception
    • Ceremonies
    • Programs
    online service business ideas_startuptalky
    Online service business ideas

    Ad Agency Service

    The ad agency service is one of the rising service bases business in India. The service includes engaging advertisements for various companies and makes them creative and unique. It is crucial that you have a firm base because there will be a lot of competitors around. Here are the branches that you can choose from.

    • Branding
    • Direct Marketing
    • Digital Marketing
    • Social Media
    • Public Relations

    Driving School Service

    You need to have a car and have driving skills. Though driving school service might need a few equipment, but it is a profitable service base business idea in India. You need to concentrate on the legal documents and insurance is another pivotal part. Also you need to bear the cleaning and the fuel expense.

    list of businesses in india_startuptalky
    Driving Business School Service

    Home Services

    The vast area of service bases business ideas in India includes the home based services. There are so many things that you can start with. Here are the list that you can choose from.

    • Meal preparation and delivery
    • Cleaning services
    • Repair services
    • Gardening Car wash services
    • Maintenance services
    • Mobility service
    • Mobile and laptop repair service

    Selling Products Online Is Easier Than You Think: Get To Know How
    If you are willing to start an online business by selling product online, youneed not bother with a splendid product or open physical store. The most idealapproach to begin is to start selling products online from other companies. Youcan get the accessibility of the products through drop transpor…

    Travel Agency Service

    One of the exciting and creative branch to work with. Travel services include planning a trip and making it successful for your clients. In a way you will also get to travel if you become the travel guide. Be it national or international, trips are always amazing.

    Starting a service business

    Wellness Service

    Beauty and wellness service is just the extension of the health and fitness industry. This service includes the grooming and personal development. The services that are included are the following.

    • Beauty
    • Image
    • Consultancy
    • Fashion Counselling

    7 Techniques To Motivate Your Sales Team
    The sales department plays a key role in the success of an organization. Motivation is essential for a sales team to make better performance. Let us discuss about how to motivate sales team. It is not an easy thing. Some techniques are given below.

    Photography Service

    One of the growing service bases business ideas in India and abroad, photography is a popular and is in high demand. A lot of events around to cover. Even without events, people will pay just to look good in their Facebook profile picture and decorate their Instagram feed. You might need a crew if you want to cover a bigger event.

    There is a lot to invest here. A photographer is ready to invest every penny he or she owns to find out a perfect lens. Well, it does not end here. Photographers spend most of their lives finding out the one angle that will make their subject look fabulous or out of the box.

    Pet Care Service

    Pet care service might need few legal permissions to start with, but isn’t is a blessing to be surrounded by pet animals all the day? If you are pet lover and can assure your clients the safety of their pets, then you can give it a shot.

    A unique service bases business in India which includes the following.

    best profitable business india_startuptalky
    Pet Care Center- best profitable service business India
    • Forster homes
    • Animal Rescuers
    • Pet Creche
    • Veterinary services

    Here we end with ten most cool and profitable service base business ideas in India. Apart from the basic needs try to focus more on the service you will be providing to your customers. Also Do not forget to promote your business while sending out services.

  • myHQ- for Excellent Work Experience at a Space near you

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organisations. The content in this post has been approved by the organisation it is based on.

    We know important work station spacing and culture are. With the young minds hustling all day to achieve organizational goals, it is imperative to provide them the right frame of mind with regards to the space and ambiance of the office. With the same insight and to provide top-notch work stations, Vinayak Agarwal and Utkarsh Kawatra launched myHQ in 2016.

    myHQ was conceptualized with the idea of creating a chain of work-friendly spaces and providing young millennials, Startups, SMEs and Enterprises with excellent work experience. Keeping in mind the real estate space crunch in urban cities and realizing the importance of an all-encompassing ecosystem for better productivity, motivation and networks myHQ was envisioned by the founders.

    myHQ- Company Highlights

    Startup Name myHQ
    Headquarter Delhi
    Sector Real-estate Tech
    Founders Vinayak Agarwal, Utkarsh Kawatra
    Founded 2016
    Parent Organization Justwork Technologies Pvt Ltd
    Website myHQ.in

    myHQ – About and How it Works
    myHQ – Founders and Team
    myHQ – Target Market Size
    How was myHQ Started?
    myHQ – Startup Challenges
    myHQ – Business Model and Revenue Model
    myHQ – User Acquisition
    myHQ – Growth
    myHQ – Funding and Investors
    myHQ – Advisors and Mentors
    myHQ – Future Plans
    myHQ – FAQs


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    myHQ – About and How it Works

    myHQ is building a chain of branded and standardized workspaces. It guarantees the users that all the office essentials such as high-speed Wi-Fi, plug points at every seat, discounted F&B, free printing, and stationery and access to all other office amenities at all workspaces and work cafes. It offers different workspace solutions over these network of spaces:

    Flexi
    The Flexi subscription is a unique visit based subscription model, where the user only has to pay for the days they use the space, without having to worry about monthly rentals or security deposits. The Flexi subscription plans offer users access to a rich variety of workspaces with lifetime validity and standardized workplace experience at just INR 200/day. Users can, for example, choose to work from a coworking space in Connaught Place one day and from a high-end work café in Gurgaon the next, without having to worry about monthly rentals and security deposits.

    Team Flexi
    The team Flexi plan is targeted towards the mobile sales and business development team that are constantly on the move. They need space for their meetings or between their meetings to sit and work for a few hours. The Team Flexi plan allows companies to easily manage their mobile team, gives them visibility of their work schedule and helps them eliminate the need for reimbursements / per-diems. Once the company subscribes to the myHQ Team Flexi, they give access to their employees through a dashboard. The employees can reserve and work from any myHQ space that is close to their home/client office. There are no monthly or fixed charges, like the Flexi the plan the company is only charged for the reservation they make.

    Dedicated Desks
    With the dedicated plan, users get a dedicated space reserved for them for a month. Users can choose to book just a desk, a private cabin or a customized private managed office designed according to your needs. Our representatives help the users choose from the best option depending on their requirements and arrange visits to these spaces. myHQ has the widest coverage in the market with 160+ workspaces across Delhi NCR and helps the user find the best space based on their needs. Once the users are satisfied, they can book the space online. It also offers the lowest price guarantee, where if they find a better price myHQ gives them an additional 10% discount.


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    myHQ – Founders and Team

    Vinayak Agrawal and Utkarsh Kawatra are the Founders of myHQ

    Vinayak Agrawal and Utkarsh Kawatra
    myHQ Founders

    “Interestingly, we first met each other at a break-up party of one of our common friends during college. It was just a casual interaction, though it did lead us to work together in a college project and BloodConnect which is an NGO founded by Utkarsh Kawatra. We have been friends ever since. The bond grew in 2015 when we were both in Bangalore. Bangalore traffic and dinner outings gave us a lot of time to catch up and become good friends.” Said Vinayak Agrawal, Co-Founder & CTO, myHQ.

    Over the last 2.5 years in myHQ, they have gotten to know each other even more. The journey from the highs to the lows, both personally and professionally – the founders practically live each other’s lives!

    myHQ Team

    Vinayak Agrawal is the Co-founder and CTO at myHQ. At myHQ, he spearheads the product, technology, and marketing divisions. Before starting his journey with myHQ, Vinayak worked as a Quant and Algorithmic Trading Strategist at Goldman Sachs.  At Goldman Sachs, Vinayak built pricing models and scalable trading platforms for the Asia Fixed Income trading desks. Vinayak holds a degree in Electrical Engineering from the Indian Institute of Technology Delhi. During his time at IIT, Vinayak worked on Machine Learning and Computer Vision research and was awarded the best undergraduate thesis in his department. Vinayak also holds two patents to his name.

    Utkarsh Kawatra is the Co-founder and CEO at myHQ. He spearheads the Sales, Business Development and Operations divisions at myHQ. Before myHQ, Utkarsh co-founded BloodConnect (bloodconnect.org), India’s largest youth-run initiative in the field of blood donation. BloodConnect is present in 10+ cities, a team of 200+. He is currently on the Board of BloodConnect as an advisor. Utkarsh started his professional journey as an investment analyst with Helion Ventures, where he evaluated B2C startups for investments. Utkarsh has also worked at Opera Solutions where he was responsible for procurement, handling cost-cutting projects for clients across IT and telecom sectors. Utkarsh has graduated from the Indian Institute of Technology Delhi, with a degree in Mathematics and Computing. At IIT, Utkarsh was actively involved in various extra-curricular activities. He has represented IIT Delhi in aquatics at inter-IIT sports meet and has led the social service wing (NSS) of the campus.

    myHQ – Target Market Size

    In India, this sector is a $20 Billion market. The coworking market size for SMEs and Startups is $4 billion (2 Million seats for SMEs/startups). The day time cafe users market is $16 billion large – this includes freelancers ($15Million), Masters / Ph.D. Students ($2.5Million), and corporate professionals/sales teams/business travelers ($6Million).


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    How was myHQ Started?

    All of this started when the co-founders were looking to solve the commercial real estate leasing problem. They were exploring the area of setting up coworking spaces. One of their friends, who owned a lounge in Greater Kailash (Delhi), suggested they use his lounge as a day time co-working space. Though initially hesitant, the founder duo took it up and saw many people, joining and working from the space.

    Within a month, they had the lounge filled without any marketing effort. They saw different types of users, right from a college student coming to study to a freelancer working on projects, from a 5-member start-up working out of the space regularly to a VC using it for meetings. Seeing the varied use cases, and getting more requests from other space owners to set this up, the founders realized that this was hitting a sweet spot of bringing efficiency and creating a lot of value for all involved stakeholders. Looking at the initial interest, they finally decided to go ahead with this. And that’s how myHQ was born.

    myHQ Logo

    Working on only one location initially for 3 months, they learned with time- about the expertise needed in this business. They had realized it is a lesser real estate and more about hospitality, streamlining operations with technology and building a community.  Though the initial offering was targeted towards individuals, over the past couple of years, they have expanded their product offerings for Mobile Teams (sales & business development folks on the go), Start-ups, SMEs and enterprises looking for private or customized shared office spaces.


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    myHQ – Startup Challenges

    Since Vinayak and Utkarsh did not own the space or have a person present at the spaces, controlling the work experience at these spaces imyHnitially was a challenge. Over the last couple of years, they have invested in building a strong technology infrastructure to get a real-time snapshot of the space – a centralized Wi-Fi management system, Payment system at spaces to redeem credits, inventory management, monitoring the spaces real-time (occupancy levels, Wi-Fi status, etc.). This has helped them keep their operations lean and at the same provide great work experience to the users.

    myHQ – Business Model and Revenue Model

    myHQ is a workspace solution provider – whether you are an individual or an early stage start-up or an enterprise, it offers products/services that meet the user’s requirements most precisely. One can book seats by the day, month or get an office space designed according to their needs.

    myHQ offers both fixed workspace solutions for teams and mobility solutions for individuals and corporations to manage their mobile teams. It is more of a managed marketplace, and the revenue model is revenue sharing. It takes a percentage of the revenue that it helps the partner spaces generate.


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    myHQ – User Acquisition

    Most of the initial users came from the co-founder’s network – friends who we invited to try the product/experience working out of a lounge and share their feedback. They would speak to people working from cafés, explaining them about myHQ and offering them free trials to myHQ spaces. Also, the founders hosted a lot of networking events at their spaces which helped them spread the word. Post the initial set of users, most of the user growth came from word of mouth and referrals. SEO and content marketing are other important channels of growth.

    There’s also this marketing campaign that went viral. It so happened that the founders launched a Coworking In Delhi Metro Campaign on April Fool’s day which went viral! While they did expect the campaign to do well, they didn’t expect people would believe it to be true especially with the timing of the campaign. They even received a call from a journalist who wanted to go live with the story in the next 30 mins on national TV.  “We still receive messages from people asking how the metro coworking is doing!” Added Vinayak Agarwal.

    myHQ – Growth

    • Currently present at over 160 locations in Delhi NCR.
    • Maintaining an aARR of $3.5 Million
    • Has 12000 active members on myHQ.
    • Some notable clients include Etsy, Magic Bricks, OYO, Bharat Pe, Bulbul.

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    myHQ – Funding and Investors

    myHQ has raised funding of $2.1 million till date.

    Date Stage Amount Investor
    November 2019 Pre-series A $1.5 Million India Quotient, RB Investments, Suashish,LetsVenture
    January 2018 Seed $0.5 Million Anupam Mittal (Lead, Founder People group, Shaadi.com), Sachin Bhatia (Truly Madly, Makemytrip), Gemba Capital, LetsVenture
    June 2016 Angel $100,000 Outbox Ventures, Friends and Family

    myHQ – Advisors and Mentors

    “We have been fortunate to have some great investors who actively mentor and advise us. Most of our investors are ex-entrepreneurs who have firsthand experience of building and scaling companies. We reach out to our investors for help, guidance, and advice.” Added Vinayak Agrawal.


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    myHQ – Future Plans

    “We plan to grow 6-7x by the end of this year. We are planning to expand to Bangalore in the next couple of months.” Concluded Vinayak Agrawal.

    myHQ – FAQs

    What is myHQ?

    myHQ is building a chain of branded and standardized workspaces. It guarantees the users that all the office essentials such as high-speed Wi-Fi, plug points at every seat, discounted F&B, free printing, and stationery and access to all other office amenities at all workspaces and work cafes.

    Who are the Founders of myHQ?

    Vinayak Agrawal and Utkarsh Kawatra are the Founders of myHQ

    How much funding is raised by myHQ?

    myHQ has raised funding of $2.1 million till date.  Recent Funding in November 2019 was led by India Quotient, RB Investments, Suashish and LetsVenture for $1.5 Million as Pre series A

  • How to Build and Promote a Chrome Extension

    Google Chrome is one of the most popular web browsers in the world With more features, easy to use, security, and speed our love for Google chrome is ever increasing so is its popularity. We all can see the slow death of Internet Explorer in blue.

    Chrome Extensions
    Flipshope Chrome Extension
    AutoBuyApp Chrome Extension
    How to promote chrome extension?
    How to Build a Chrome Extension?
    How to Market a Chrome Extension?

    Chrome Extensions

    Flipshope Extension_startuptalky
    Flipshop Extension

    Chrome Extensions are add-ons that make your browser more powerful and automate the task for yourself. It helps you to save time and gives peace of mind. It becomes a must use a chrome extension when you want to do/automate a particular kind of work and don’t know how to code. Like if you want to participate in an online flash sale or keep yourself updated with the latest offers, deals, and coupons from e-commerce players, extensions are the way out. I would love to tell you more about other extensions but before that, I will tell you about the extension which I use all the time for shopping to save money.


    Google Chrome Extensions To Boost Productivity
    #google chrome extensions #boost productivity


    Flipshope Chrome Extension

    Flipshope Extension is one extension which helps me to compare price across various shopping sites be it Flipkart, Amazon, or Myntra. Whenever I buy products, I get a graph like below which shows me how prices have changed over time and it helps me to make a purchasing decision.

    Flipshope Extension_startuptalky
    Flipshope Chrome Extension

    Another good feature of this extension is curated coupons and deals. While making a purchase I can see all coupon applicable to the product which helps me save a lot of money sometimes. The Founder of this startup is an IIT alumnus. Started in college, Flipshope is now a full fledge company based out of Bangalore. It helps people save money so customers love them. It has an active subscriber base of more than 1,50,000 and is growing.

    AutoBuyApp Chrome Extension

    This is one extension that has become a necessity for flash sale Deals. Who doesn’t love getting mobile in  1 rupee but also spending time and clicking buy now button at the exact time is near to impossible. Autobuy does exactly the same for me. It gets activated at the time of flash sale and buys. However, nowadays it’s much not useful because of less quantity on sale. But still, there is hope. The reason I love it over others because their codes run the fastest and have probably the best and easy to understand UI.

    AutoBuyapp Chrome Extension_startuptalky
    AutoBuyapp Chrome Extension

    So we have seen two chrome extensions two things which made me feature this extension is the product. The product is not just the UI but also the functionality and basically, problem-solving. So if you are planning to build a chrome extension you must keep the pain point of users in mind and build a great product.

    How to Build a Chrome Extension?

    Here are points you can take care of while building one:

    1. Keep it simple – Just check other extensions. Most of the extension’s UI Sucks. You will be confused and jumbled after downloading. Apart from UI, the process of user onboarding has to be super simple. Make it lightweight and seamless to use.
    2. Just do what you promise – A user downloaded your extension just do what you promise to do and nothing else. If you will notice when you download autobuyapp there is no requirement signup or give your data because they help you to buy products on e-commerce portals.
    3. Improve, Improve, Improve – Well this is one thing you shouldn’t leave even after getting millions of users. Always take feedback and improve the product as per user requirement.
    4. Keep an eye on competitors – Along with feedback from users, you should also put some efforts to check competitors’ products and the changes.

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    Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers. In addition, 2012 acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone. Google’s …


    How to promote chrome extension?

    Tips to Promote a Google Chrome Extension:

    • People love things that are available for free.
    • You can take help from influencers.
    • You won’t be relived even after your extension gets launched.
    • If possible, invite the media.
    • ‘Guest blogging’ is a good option.
    • The most classic way is to make an ad.

    How to Market a Chrome Extension?

    • Chrome Store SEO

    First and foremost, it’s very important to know what keyword can make your extension’s rank better in the Chrome Store. You need to optimize the description by using relevant keywords that is more frequently and more prominently. Also, you can consider writing a longer description as it works better when optimizing for ranking on long-tail keywords.

    • Email Marketing

    In the newsletter you send to your potential customers, you can explain the advantages of your expansion, have a clear CTA, and you’ll be enthusiastic about the Chrome extension for your customers. This will also assist user retention as every few minutes individuals check out their browsers with their brilliant icon/logo. To increase your success in doing a newsletter, you can have a very plain subject line and make sure the content includes at least one call to action to lead your users to what you wanted them to do.

    • Get Reviews

    If you maintain your customers happy and frequently interact, they can assist drive word of mouth as well they can also increase the ranking of your Chrome store. Make a point to answer every review of Chrome’s store and please be frank and open to feedback. If you get negative feedback, respond to it in a polite manner. It will actually calm individuals down. And if you receive excellent feedback and reply, this will encourage more people to leave good reviews as they know you read them.


    Most Popular Web Browsers And Their Market Share In 2020
    Web browsers and Social media applications are common ways to use the Internet. Privacy and speed are the two main considerations of peoples when choosing a browser. The size of the web browser market was 4.4 billion users in 2019. The market share of web browsers in 2020 is given below.


    What are the Chrome Extensions?

    Extensions are small software programs that customize the browsing experience. They enable users to tailor Chrome functionality and behaviour to individual needs or preferences. It helps you to save time and gives peace of mind.

    How can we find my Chrome Extensions?

    To open up your extensions page, click the menu icon (three dots) at the top right of Chrome, point to “More Tools,” then click on “Extensions.” You can also type chrome://extensions/ into Chrome’s Omnibox and press Enter.

    What is Google Chrome Incognito?

    Incognito mode on Android devices is similar. It’s a way to hide as you travel the web. Incognito mode as realized in Google Chrome on Android basically hides your browsing history so others can’t see the websites you’ve visited.

    What is Flipshope Extension?

    Flipshope is a Google Chrome browser extension and also known as flipshope chrome extension that provides coupons, discounted e-Gift vouchers, deals, price comparisons, and price graphs that would help the user to buy the perfect product at the ideal time at a lower price.

    How to promote chrome extension?

    Tips to Promote a Google Chrome Extension:

    • People love things that are available for free.
    • You can take help from influencers.
    • You won’t be relived even after your extension gets launched.
    • If possible, invite the media.
    • ‘Guest blogging’ is a good option.
    • The most classic way is to make an ad.
  • Effective Strategies to Improve Your Google Ads Campaign

    As the eCommerce market is having a blast in the year 2020, many new online businesses are created. On the one hand, the eCommerce market has been successfully growing for years now and hasn’t stopped. But on the other hand, the global pandemic had a lot of influence on the even faster growth of this market.

    Starting an online business might seem very promising, and there are a lot of stories about how people become financially independent and successfully grow their businesses. But another factor that needs to be taken into consideration is that the competition is bigger than it ever was – so each online business, old or new, needs to work on their Google Ads strategy.

    It does not matter if you have been running an online business for 5 years now or only started in half a year when the global pandemic started, there is always a way to improve your Google Ads campaign. And if you want to outshine your growing competition – that is exactly what you have to do. So today, we want to share some effective strategies about how to do that.

    Strategy #1: Analyze Your Current Situation

    It’s great that you have decided to learn more about how you can improve your Google Ads campaign – and we believe that you want to apply the improvements as soon as possible. But before you take these important steps, it is only smart to analyze the situation you are currently in. This way, you will know exactly which parts of your advertising campaign need improving.

    To make this task easier and more effective for you, we recommend using a Google Ads analyzer that will help you get a better understanding of where you currently stand with your Google Ads. An analyzer like this will help you save your advertising budget money and make sure your Google Ads campaigns are always up to date and on point.

    Even better, you will learn how to improve your advertising campaigns based on such important metrics as keyword performance, quality score, and even the bidding strategy – which in the long-term will also help you save money and make your ads more profitable. So not only will your Google Ads campaign become more effective, but if you do this regularly, you are looking to raise your return on investment stats as well.

    Strategy #2: Take Advantage of Exact Match Changes

    If you do not keep track of what kind of changes Google is making for Google Ads keywords, it is very likely that you have also missed out on keyword match types – just like so many other online businesses did. But what is a better way to outshine your competition than applying these new possibilities before them, right?

    The way it used to be before Google made changes is that it used to let you target a keyword and its’ misspelling. But now, this option has become smarter. Now you can also target reordered words, synonyms, and change of part of the functional keywords. Therefore, if a business is using the exact match for Google Ads, their chosen keywords are shown to more people in more searches as a result.

    But you should never go with exact match keywords blindly – always check the search terms for searches that do not match with what you are trying to advertise because this will only cost you additional money, especially if you have chosen the pay-per-click method. To avoid this issue, you can always review the search term and add negative keywords to your ad campaign.

    Strategy #3: Take Your Quality Score Seriously

    If you only started your business when the global pandemic started, you probably did it because you either lost your job, had to transfer your physical store to an online one, or started selling products or services that have a high demand during the pandemic. And if your case is relevant products, then you are very aware that the Covid-19 pandemic proved to be lucrative for some businesses, yours as well.

    But no matter how big of an advantage such a situation has given to you, you need to always remember that there are plenty of businesses just like yours in the market. Therefore, when you create ads, you need to be really serious about your Quality Score – the less it will be, the less traffic and conversion you will have. And it is highly dependent on two factors: relevance and quality of the content that you provide on the landing page of your ad.

  • Top 7 Sources For Email Design Inspiration | Best Email Inspiration Ideas

    In case you hadn’t heard, email marketing isn’t dead.  In fact, the reality is quite the opposite. Billions of emails are sent every year. It’s fast, convenient and most importantly, effective. In this article we have listed out some of the bet sources of email design inspiration which will help you to write emails more beautifully.

    If you’re a startup or brand wanting to leverage this success, a well-designed email is crucial to breaking through the pack. Amongst so much competition, a great email design inspiration needs to capture the attention of the reader right away to avoid being deleted and risk never being seen.

    Created with the mission to trigger wonderful ideas in your mind, these sites show a great diversity of email design inspiring templates to help you find exactly what you are looking for. Let’s get started!

    Pinterest
    Really Good Emails
    MailChimp Inspiration
    Campaign Monitor Gallery
    Email Gallery
    Dribbble
    HTML Email Designs

    Pinterest

    One of the most popular platforms to showcase your design, Pinterest, is very well known for providing visual inspiration of any kind. Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. This of course includes email design inspiration which Pinterest has plenty.

    Pinterest - Email Design Inspiration
    Pinterest

    All you have to do type your keywords and let the inspiration flow from screen. You can also browse plenty of themed boards created by avid pinners, and lots of companies.

    Best Email and Workflow Automation Tools.
    The software space is noisy. Workflow automation makes complicated business[https://startuptalky.com/tag/business/]processes easier to manage. When a formfill, user action, or internal signal is triggered, automated workflows can moveor transform data according to your instructions. This hands-of…

    Really Good Emails

    Really Good Emails (RGE for short) aims to be the best showcase of email design inspiration and resources on the web. This platform features hundreds of email designs but that’s not even the best part.

    All email templates fall into a huge diversity of categories such as Abandoned carts, Retention, Customer Appreciation, etc. This makes it very easy for the user to sort their results and browse only the kind of email marketing campaigns they are particularly interested in. How convenient is this! This 4,000+ handpicked collection is powered by community submissions.

    What is drip email campaign?
    Whether you’ve been using email marketing[https://startuptalky.com/tag/marketing/]automation for years, or have juststarted to dip your toes in, you’ve probably come across the concept of “dripcampaigns [https://startuptalky.com/tag/drip-marketing/…

    MailChimp Inspiration

    MailChimp Inspiration - Email Design Inspiration
    MailChimp Inspiration

    MailChimp, the most widely used platform for automating and managing your email marketing efforts, also maintains an inspirational gallery with amazing email designs. Similar to the other galleries, you have the option to sort your results by theme such as Restaurant/Food, Art, Music, App, Travel, etc. With the customizable templates, there’s no need to start your email from scratch. Choose a layout that fits the message you want to get across, then use its design tools to create eye-catching emails that look great on any device. With a few quick taps in their mobile app, you can choose a new template or work with one you’ve designed on desktop.

    How to design Drip Email Campaign ?
    An email drip campaign [https://startuptalky.com/tag/drip-marketing/] is aseries of messages that are sent, or “dripped,” in a predefined order at apredefined interval. Drip campaigns are commonly used to communicate to newsubscribers or someone who made a purchase but didn’t join your email lis…

    Campaign Monitor Gallery

    Campaign Monitor gallery - Email Design Inspiration
    Campaign Monitor gallery

    Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful. The famous platform for automation and management of email campaigns, Campaign Monitor, maintains a beautiful gallery of top 10 email campaigns.

    Divided into several categories: Marketing Offers, Announcements, Events and Newsletters, you can pick the particular category you want to draw inspiration from. Campaign Monitor powers media moguls, tech giants, nonprofits—lots of different industries making their numbers through the power of email marketing.

    Email Gallery

    Email Gallery - Email Design Inspiration
    Email Gallery

    Email Gallery was created to help email designers find inspiration in the collection of emails from various companies and individuals. A great place to find cool email design inspirations. It comes with handy options to easily sort your search results. The “Browse” menu lets you choose among 50 types of business-like Advertisement, Education, Media, Blogs, etc, 11 different colors, number of columns, or simply the latest email designs featured on the website.

    How to write emails for engagement stage?
    For all the advances in technology we’ve witnessed over the last two decades,the business world still runs on email[https://startuptalky.com/tag/email-marketing/].You don’t even need to cherry pick the statistics. Email wins across virtuallyevery metric: 1. Email marketing drives more conversi…

    Dribbble

    Dribbble - Email Design Inspiration
    Dribbble

    Founded in 2009, Dribbble is a bootstrapped and profitable company helping design talent share, grow, and get hired by over 40,000 of today’s most innovative brands around the world. Dribbble is not the first web place that comes in mind when talking about email design inspiration particularly. However, this platform has gathered thousands of designers from all around the world who showcase their artwork, including designers who craft email newsletters. The platform itself is a great source of inspiration. It will certainly fuel your creative mind with some great ideas.

    How to Manage Remote Teams?
    Virtual teams [https://startuptalky.com/tag/virtual-teams/]are becoming more andmore common across the globe — from virtual assistants at small businesses toteams within big companies such as IBM to digital start-ups with fully remoteteams. The benefits are clear. According to Global Workplace An…

    HTML Email Designs

    HTML Email design - Email Design Inspiration
    HTML Email design

    An e-newsletter gallery that will certainly fuel you with email design inspiration. HTML Email Design contains lots of lovely email templates of different kinds and themes. The website also gives you the opportunity to upload you own designs and contribute to its diversity.

    How to Generate Leads from LinkedIn?
    For many B2B SaaS [https://startuptalky.com/tag/saas/] businesses, LinkedIn isthe place to be. If your product is used by enterprises, mid-market companies oreven entrepreneurs or consultants, it’s very likely that your ideal customer isa regular user of LinkedIn. LinkedIn generates over 80% of B…

    Conclusion

    I think excellent ideas have started coming in your head already. Try the above resources and find the perfect email for your needs. Have a great time designing! Please tell us in the comments section below which design you liked the most.

    Frequently Asked Questions

    How do you write a professional email?

    Make Your Email More Professional:

    • Remember that anyone can read it once it’s sent.
    • Make the most of your signature.
    • Create templates for frequently used responses.
    • Keep it simple and organized.
    • Always proofread.
    • Consider your timing.
    • Use your subject line wisely.

    How to design email template in html?

    One need to understand the process first. How to design an email template in HTML. For that first you need to design and PSD and then convert it to HTML this is the process one need to follow. Here are some of the useful articles I read about email templates from one of the well known brand in email marketing.

    How do you design a good email?

    Layout & Format Considerations,

    • Keep everything within 600px wide. If there were just one email design guideline we could give you, it would be this one.
    • Keep Your Calls-to-Action High.
    • Tell us a story.
    • Use HTML text/fonts.
    • Plan for no images.
    • Clear, large CTAs.
    • Repeat your CTA.
    • Make it clear who’s sending the message.

    What does an email designer do?

    A lot of first-time email designers are web designers tasked with implementing email marketing for their company. Their typical day involves designing and building websites using HTML and CSS.

    How do I make an email template?

    Create or change templates,

    1. Open Gmail and click Compose.
    2. In the Compose window, enter your template text.
    3. Click More. Templates.
    4. Choose an option: To create a new template, click Save draft as template Save as new template.
    5. (Optional) To send an email, compose your message and click Send.