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  • Vmate – A Platform To Create And Explore Videos Of All Genres!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Social media has an unparalleled importance in everyone’s life. Through posting pictures and videos, people find a modernistic approach to expand their network and publicize themselves. It also paves the way for upcoming artists to expose their creations and gain followers.

    One such application is VMate. It is a video creating app with numerous editing tools and features. It also ensures personalized video recommendations relative to our interests. Here is the complete information and attainments of VMate.

    VMate – Company Highlights:

    Startup Name VMate
    Sector Apps- Video Streaming
    Headquarters Gurgaon, Haryana
    Founded 2016
    Founder Cheng Daofang
    Parent Organization VMate Private Limited
    Website www.vmate.com
    Contact feedback@vmate.com

    VMate – About
    VMate – Features
    VMate – Name and Logo
    VMate – Growth and Revenue
    VMate – Funding and Investors
    VMate – Business Model and Revenue Model
    VMate – Competitors
    VMate – Achievements
    VMate – Future Plans

    VMate – About

    VMate is a short video app which was launched in September 2016 by UCWeb. It is one of Alibaba’s subsidiaries. VMate is a video sharing app that allows the users to watch a video online, download and share it on social media platforms such as WhatsApp, Facebook, Instagram, and others. This was founded by Cheng Daofang. Initially, it featured online movies but now it has shifted it to short videos created by the users. It uses various technologies such as Viewport Meta, iPhone and mobile compatible software including Google Analytics to support the application.


    TikTok – the Most Valuable Start-up in the World
    In India, it is almost impossible to find a person who does not have any ideaabout video creating app TikTok. On its website, TikTok describes itself as “adestination for short-form mobile videos.” TikTok is owned by ByteDance, aChinese company which has been around since 2012 and has a $75 billi…


    VMate – Features

    The app is available in eleven different languages with customized editing tools, special effects, several face filters, stickers, songs and duet options. It has a huge collection of genres and artists from different fields such as Pop, Rock, Indie classic, Bollywood, Punjabi and Bhojpuri. VMate also provides the latest movie information through short videos and also gives updates on nearby shopping places, hotels, travel spots, clothes, food, and life hacks too.

    Professionals use this as a marketing platform to develop and promote their business through advertising. It also has some reward features which provide gifts to several users every day. It helps to find and form a community of people with similar interests. The app is compatible with Android, iPhone, and Windows. Therefore, this serves as a fun-filled app that keeps people aware of the happenings around the world.

    The name ‘VMate’ depicts that the app happens to be more like a companion in creating and finding videos.

    VMate logo

    VMate – Growth and Revenue

    VMate currently has around 30 Million users worldwide. The annual revenue of VMate is more than $1M. The app has been downloaded over 100 Million times on Play Store. VMate has met out the standards of the digital market and it marks itself in those few innovative projects invested by Alibaba Digital Media and Entertainment Business Group.


    PUBG, TikTok, 175 Banned Chinese Apps 2020 | List of Chinese Apps Banned in India
    The government on 2nd September banned 118 applications- a majority of beingChinese, including popular ones such as PUBG, WeChat Work, CamCard, Rise ofKingdoms: Lost Crusade and Alipay; stating that these were “prejudicial tosovereignty and integrity of India, security of State and public order.”…


    VMate – Funding and Investors

    VMate had raised over $100M from the business giant Alibaba Digital Media and Entertainment Business Group, in May 2019. It happens to be the single corporate round of funding.

    Date Stage Amount Investors
    May 2019 Corporate Round $100M Alibaba Group

    VMate – Business Model and Revenue Model

    VMate uses a framework of attention-based business model. It also makes money through advertisements and engaging content through its vast feed, where content creators can monetize their generated content through the platform.

    VMate – Competitors

    TikTok, ShareChat, Helo, Kwai and Roposo are the major competitors of VMate. TikTok has more users and leads the video creation platform. VMate has been competing with all the similar leading applications and upholds itself with new accomplishments.

    TikTok is the destination for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, there’s something for everyone on TikTok.

    ShareChat provides platforms to join the best groups, WhatsApp Status, English Speaking, Pubg Gang, food lover group, Ask from Love Guru, General Knowledge & Current Affairs Students, Hindi Memes, Nature Lovers, Ramayan Ka Gyaata and thousands more groups with more than 25 crore users in 15 Indian Languages.

    Helo is India’s leading social media platform with 50,000,000 users
    Now explore a world where you can create amazing content without being restricted by language barriers. The Helo app is a dedicated stage that empowers you to share your thoughts and ideas as a content creator and inspire people around you.

    Kwai is the number one short video sharing app in the world. Not just a selfie video, with Kwai you can create awesome videos in everyday life. Complete videos using interesting features and music with Kwai editor. It supports most of devices in today’s market and consumes very low resources. You can use it anytime, anywhere and enjoy the multimedia in this application.

    Roposo, is an Indian video-sharing social media platform, owned by Glance Digital Experience Pvt. Ltd having its registered office at Bengaluru, India. It is a platform where people express visually with homemade videos and photos.


    Instagram’s New Feature – Reels Launched In India To Rival TikTok
    TikTok was one of the most popular social media platforms in India until it was banned with 58 other Chinese mobile applications [/banned-chinese-apps-india/] by the Government of India. The ban of TikTok has led to the creation andpopularity of many other similar apps that allow users to create …


    VMate – Achievements

    VMate was associated with India’s biggest dance reality show ‘Nach Baliye 9’. This association made a huge impact on the participants as they got a remarkable response from 2 Million VMate users.

    VMate – Future Plans

    The app tries to expand its user network by implementing accessibility in more languages, and also to bolster its reward challenges to keep the interaction alive.

  • All you need to know about Tanishq’s advertisement controversy

    Tanishq, a well-known jewelry brand in India, and a division of the Titan Company, owned by the Tata Group has recently been at the center of an advertisement controversy following vicious trolling on social media and #BoycottTanishq trending on Twitter. The 45-second advertisement video was later pulled off air by Tanishq.

    Following the ruckus over social media, the jewelry brand released a statement, and said that had withdrawn the advertisement, “Keeping in mind the hurt sentiments and well-being of our employees, partners and store staff.”

    What is the controversy all about?

    Ahead of the festive season in the country, Tanishq company released an advertisement featuring a baby shower organised by a Muslim family for their Hindu daughter-in-law. The advertisement portraying interfaith ceremony was targeted by a section of people on social media who called it out to be promoting love jihad. The 45-second advertisement was created to promote the new jewelry line called ‘Ekatvam’.

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    However, the concept and execution of the advertisement received all kinds of reactions from the people. Whereas some opined that the company should have been careful with promoting such sensitive content, on the other hand, some supported the message depicted in the advertisement and said that the company should have stood its ground.


    The advertisement received severe backlash on Twitter and other social media platforms on the grounds that it allegedly promoted ‘fake secularism’ and ‘love jihad’ ( a term used by some people to describe interfaith relationships). Some brand experts also encouraged the company by saying that Tanishq had done some bold job.


    Towards the end of the video, the pregnant woman asks her mother-in-law that organising a baby shower ceremony is not a part of their culture. “Isn’t it a tradition for every home to keep their daughters happy?” the mother-in-law replied.


    Tanishq spokesperson reacting to the uproar over social media said that “The idea behind the Ekatvam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective.”

    Amid the criticism, Titan Company Ltd shares fell by 2.18% or Rs, 27.35 per share on the BSE, to close at Rs 1,229.75 per share.

    Tanishq Advertisement Campaigns

    In the year 2018, Tanishq launched the #Womenof Gold advertisement campaign which was conceptualised by Lowe Lintas Agency. The advertisement film tells the story of a woman who breaks stereotypes and societal norms. The woman despite being the CEO of a successful company decides to follow her heart and change the course of her life by joining college. She restarts her life and starts learning film making along with teenagers in the college.

    10 Service Bases Business Ideas In India You Must Have A Look
    A product business has different layers of operations compared to a servicesbusiness. It is much easier to produce a product and convince your customer.Also, there are fewer chances of physical damage in the service business.However, in both the business, there are few basic points you need toin…

    Tanishq’s ‘Dua Ka Sona’ campaign

    This campaign was launched in 2019 in order to take sincere and proactive measures to support and uplift the lives of its Karigars (workers) and to build an environment-friendly system. Through these campaigns, Tanishq brand highlighted its duty towards society by presenting such path-breaking ideas and the sense of giving back to society.

    The Remarriage Advertisement

    Tanishq and Lowe Lintas’ have collaborated multiple times and resulted in some amazing work over the years. In 2013, The Remarriage Ad was also the most talked-about among the Brands. According to Tanishq, the central idea of the campaign was to highlight the conversation around gender bias, gender inequality, and bashing orthodox norms of the society.

    Such advertisements help in breaking the social stigma around the second marriage and the brand has taken a strong step towards normalizing second marriage. Brand experts also said that the Remarriage Advertisement was a path breaker in the advertising narrative of Tanishq.

    Tanishq Rakshabandhan Campaign

    Tanishq had also come up with a fresh perspective on the festival of Raksha Bandhan in the year 2016. Tanishq’s Rakshabandhan campaign celebrated the bond between sisters and did not restrict itself to celebrating the bond between brothers and sisters. The ad film saw strong traction with 20,000 shares on Facebook.

    Artificial Intelligence (AI) in Retail Market ,Growth ,Trends,Covid Impact,Uses
    Artificial intelligence (AI), additionally called machine intelligence is thesimulation of human intelligence validated through machines, particularlycomputers. These techniques contain learning, reasoning, and self-correction.Artificial intelligence in the retail market exists with a reason to e…

    Another advertisement that represented the brand’s USP was when a father urges his daughter to get married and the girl refuses to do so. However, after entering the Tanishq showroom, the girl was mesmerized by the jewelry designs. Over the years, Tanishq has also entangled its customers through regional emotions and highlighting India’s diversity by showing the festivals and weddings of different regions and cultures in India.

    Breaking Stereotypes

    The Tanishq group launched the sub-brand called Mia in 2011 for working women with the insight that 40% of the Indian women are working. Tanishq has been weaving path-breaking stories and communication under the sub-brand since.

    Progressive Approach

    Speaking of path-breaking advertisements, Tanishq had also risen to the occasion of supporting the LGBTQ community after the Supreme Court of India recriminalised homosexuality in 2013. Tanishq created advertisements supporting the community by saying: “Two of a kind always make a beautiful pair.”

    Popular celebrities from Karishma Kapoor to Diya Mirza, Deepika Padukone, Asin, Amitabh Bachchan-Jaya Bachchan, Sridevi to Tisca Chopra and Neena Gupta, Tanishq have advertised for Tanishq.

    On the 20th anniversary of Tanishq in 2017, the brand invited people to share their most memorable moments with the brand. With the help of influencers, Tanishq further asked people to share their Tanishq story using the hashtag #20YearsOfTanishq.

    Thus, Tanishq had always tried to incorporate societal subjects and used the advertising strategies to give back to the society. However, there are times when the advertisement campaigns are surrounded by controversies and are well capable of bouncing back.

  • A Trailblazer’s Journey in Technology Leadership: Mastering the Shift from Legacy Systems to Automated Web Applications

    The migration process from outdated centralized systems to automated web-based systems has now become a significant step for companies willing to begin their eras in the present high-speed internet environment. It not only bridges the gap of outdated infrastructures but also brings about operations flexibility, expansion, and security. Still, the migration process is not without its issues such as data integrity issues, formats that have become outdated, and the questions of continuous functionality. It requires substantial functional expertise, interdivisional integration, and visionary skills to achieve this.

    Priyanka Gowda is a Senior Software Engineer with a successful track record of managing a large-scale transition from manual systems to automated web-based systems. Thus, a combination of knowledge of legacy architectures’ principles and comprehension of modern Web solutions is characteristic of her path. Through years of job experience, regular course updates, and effective management of large migration projects, Priyanka has now become a sought-after authority on migrations.

    Her accomplishments include leading multiple high-stakes migrations that have revolutionized organizational workflows. Her profound understanding of legacy systems made her an indispensable resource during transitions, allowing her to address complex questions and challenges with precision. By fostering collaboration across departments, she not only gained extensive domain knowledge but also cultivated relationships that enhanced her effectiveness as a leader.

    Some of her publications include the following: Streamlining Data Handling with Full-Stack Web Applications Using Java and AngularJS, published in January 2020 focuses on the recent techniques of integrating modern frameworks to improve the manner in which data is handled. Additionally, her paper “SQL vs. NoSQL databases: Choosing the right option for FinTech” defines a further understanding of databases, decision-making, and risks, and how to select the best database for FinTech published in August 2020 is quite informative. These publications prove her capacity to translate technical information into practical approaches, which establishes her as an expert in the field.

    Under her guidance, organizations have seen processing speeds improve by 70%, system performance soars by 60%, and resource costs shrink by 40% thanks to cloud-based scalability. Modern security protocols she introduced bolstered data protection by 80%, while streamlined systems reduced maintenance costs by up to 65%. These achievements underscore her ability to deliver tangible results that align with organizational goals.

    Among her accomplishments, one of the most impressive is the successful transition of each data-intense process from clunky, old-fashioned spreadsheet and mainframe applications to easy-to-navigate Web environments. This transition finally allowed for seamless going back and forth between different platforms, could provide more capabilities for workloads, and reduced the amount of risks in operations. This migration strategy chosen by Priyanka for the microservice architecture and other new developments included careful and rigorous planning for everything from mapping from legacy data and new schemas to the overall microservice architecture and other new advances like CI/CD pipelines. Her decision to use ‘shadow’ IT systems throughout transitions was to keep business going and to identify problems before, a method she argues is critical for any migration strategies.

    The challenges She faced were as complex as the solutions she devised. From reconciling inconsistent data formats to safeguarding historical records, her approach combined technical rigor with strategic oversight. She also recognized the importance of human factors in technology transformations, ensuring that teams were equipped with the skills needed to navigate new systems effectively.

    As the industry evolves, Her insights remain invaluable. She emphasizes the importance of thorough system assessments, collaborative documentation, and selecting tailored migration strategies whether lift-and-shift, refactor, or hybrid. Her thought leadership extends to leveraging automated tools, ensuring skilled intervention for critical tasks, and staying abreast of emerging trends like microservices and advanced logging systems.

    Priyanka Gowda exemplifies the essence of technology leadership in a rapidly changing world. Her journey from mastering legacy systems to pioneering automated web applications showcases a blend of expertise, adaptability, and innovation. Through her work, she not only delivers operational excellence but also inspires others to embrace transformation with confidence and foresight, setting a benchmark for future advancements in the field.


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    Top 10 no-code development platforms for building web apps including AppDrag, AppGyver, AppRat, Boundless, Bubble, Grid Studio, SpreadsheetWEB, Tadabase, Webcat, and Ycode


  • List of Top Business Ideas with Zero Investment

    There are hundreds and millions of ways and ideas to start any business for an entrepreneur. But the most important factor intervenes is capital investment for the business. It is never easy collect the required amount for the investment. Many people hesitate because of the risk and that risk is of the money they are going to invest. But there are certain ways and ideas which require Zero or minimum investment.

    Businesses are very uncertain in initial stages and there’s always a risk factor for money invested. There are particularly certain business ideas which helps to kickstart the business and they are also low maintenance.

    Zero Investment in these areas of Businesses
    Zero Investment in these areas of Businesses

    Business Ideas with Zero Investment

    Most of the entrepreneurs struggle with switching from one idea to another business idea and all of them end up confused and exhausted before even getting started. Below are the top possible options of business ideas with zero capital investment.


    Weird and Creative Ways To Make Money With Zero Investment in 2020
    There’s a common saying that goes, “Money doesn’t grow on trees”. The world isharsh and everything has to be earned. To survive you need money, and to getaccess to money you need to work. But finding work is just too hard or evenharder than working in today’s world. It would no longer be a surpri…


    Consultant

    If a person has a deep sense of information and expertise in a particular field or subject, then there is an option of becoming a freelance consultant who can take up the clients projects and consult them in the required area.

    There can be indefinite fields such as Law, finance, Technical, Software, Human Resources but consultant need to make sure they have enough knowledge they don’t misguide client.

    Blogging

    Blogging is another business which is one of the most profitable full-time career option one can indulge in. It is one of the best ways to earn money online while working from home.

    All a person needs to do is find the particular interest, and educate themselves with a little bit of SEO. Some of the best niches in blogging one can consider are Health and Fitness, Fashion and Beauty, Lifestyle, Technology, Hosting, News, Education and many more.

    Digital Products or Courses

    Online products and services like music, courses, and templates are unique to the users/customers. They are not tangible products so there won’t be any recurring manufacturing or shipping costs to worry about. The mre trick is to figure out what makes for a good digital product.

    The answer to it ranges from original instrumental beats to stock photos/wallpapers that can be licensed to other creators, to information products and templates that help people level up their skills in a particular field.

    Career Counsellor

    The Career Counsellors are in demand now a days due to vast career options students are confused about what to choose. Counsellors’ target audience is 10th appearing students to which subject to choose or 12th pass and graduates. Many schools, colleges or education institutes invite career counsellors for conducting sessions for their students.

    Sell Handcrafted Goods

    Interested crafty people can create and sell DIY soap, candles, sauces, or pottery whatever sounds unique to find in an online business idea since product development and procurement are literally in the creators’ hands.

    Unlike many other business ideas, one will need to consider shipping and inventory management, but they can also start out simple on a per-order basis or with a small batch until they start generating consistent sales.

    Dropshipping

    Dropshipping is a great way to start the business on a budget without owning a single product. The entrepreneur just needs to get pre-existing products from a supplier and let them take care of everything else, including fulfillment, packaging, and shipping.

    With dropshipping, one can also run their business from anywhere because a warehouse is not required. Products are not required to be stocked in any physical location. Once someone buys an item from you, you make an order with a third-party on behalf of them, and the third-party handles everything else.


    How crowdfunding works in India to raise funding for startup
    The concept of crowdfunding has just started to gain momentum in India.‘Funding’ is the first problem new people, entering the world of business forfirst time, find it difficult. Startups have to turn to institutions and angelinvestors because there is lack of funds for bootstrapping or lack of h…


    Event Planning

    Event Planning is a great business when there are good number of restaurants, cafes and malls in the city. There would be a number of events like wedding, anniversary, birthdays, corporate events, kitty party, freshers, farewell, etc that needs to be planned and organized. Event Planners tie up with local venues, caterers, decorators etc and charge their management fees.

    Estate Agent

    The easiest way of earning with zero investment is to become an estate agent in India. Property agent helps a person sale, purchase or rent a house. For providing this service they charge a fixed method or percentage of payment from the cost.

    Some agents/broker providing houses for rent charge the exact amount of payment as the rent. The biggest advantage no investment and 100% profits.

    One can also become an online agent also by signing up on sites which qualify as online worker and look up to the business virtually.

    Re-Selling Products

    If entrepreneurs don’t want to spend anything then they cannot create or manufacture anything in their business, reselling is always a smart thing to start a good business which does not include any investment. As a reseller, he/she is a middleman, where they get the merchandise at cheaper rates and gain some income in the same.

    Affiliate Marketing

    Affiliate marketing allows the owner to earn by referring customers to specific websites. They can also share links on blog, social media etc. to get people to buy the third party’s products.

    How does Affiliate Marketing works?
    How does Affiliate Marketing works?

    Content Writing

    Content is king in this digital world and you can build your kingdom while offering original content writing services. It is one of the most revered and paid skills in trend these days. If someone is gifted with the words and can skilfully pen down their thoughts on the paper, one should consider starting it as a business.

    Final Note

    With this approach, one can test ideas or start making money on the side without all the inventory-related commitments that might stand in the way.

    The business ideas covered above can be combined in a variety of ways to start a new one0. If the idea of sourcing, storing and shipping inventory kept you from starting a business before, begin with an inventory-free, low-investment business model and grow from there.

  • 7 Doubts You Should Clarify About a VPN(unpublished)

    If you are looking for a way to protect your identity online, you need to invest in a VPN. For those wondering, “what is a VPN,” this stands for Virtual Private Network. A VPN is an effective way for you to make sure that you stay safe online. At the same time, there are a few doubts that you need to clarify before you decide to go with a VPN provider.

    1. The Encryption Protocol of the VPN

    The first thing you need to clarify before you decide to go with a VPN is the encryption protocol. There are numerous large organizations and corporations that use a VPN because of the protection they provide. Therefore, before you decide to go with a VPN, you also need to learn about the encryption protocol. Ideally, the VPN will protect your identity, encrypting all traffic between you, the distant server, and the target website.

    2. The Speed of the VPN

    Even though the security of a VPN is important, it is also important to make sure that the VPN is fast as well. Unfortunately, many VPN providers are relatively slow. This is because the traffic will have to travel a long distance when it is headed from the user’s computer to a distant server. The good news is that there are fast VPNs out there. All VPN providers need to make sure that they value speed as much as security. Therefore, do not hesitate to test the speed of a VPN before investing in it.

    3. The Versatility of the Business Plans

    Another major question that many people have when they are looking for a VPN has to do with how they are going to be charged for the service. Ideally, there should be multiple plans available that will allow users to tailor their plans to meet their needs. Some people might only need a VPN for specific situations. Other people might be looking for a VPN for a large company. It should be possible to tier the business plan, making sure that everyone has a plan that meets their needs.

    4. The Data Privacy Policy of the VPN Provider

    One of the biggest doubts that everyone has when it comes to a VPN is how their data is going to be collected. Online privacy is a major issue, which is why many people are going with a VPN in the first place. At the same time, there are some VPN providers that still collect the data of its users. They might even sell this data to large companies who want to use it for their marketing practices. Therefore, all users need to clarify how their data is going to be collected and use when they decide to go with a VPN provider. Everyone has to make sure that the VPN provider is not going to collect their data without their knowledge.

    5. The Scalability of the VPN Provider

    Over time, people’s needs might change. In this situation, it should be possible to adjust the VPN to meet the changing needs of the users. For example, if there are people who work for a company that is growing quickly, then they might need to scale up their VPN services in a relatively short period of time. If this happens, the VPN should make this shift easy for its users.

    6. The Availability of a Kill Switch

    Even the most reliable VPN is going to have connection issues from time to time. In this situation, programs and applications will commonly try to reconnect to the internet automatically, even if a VPN connection is not available. This could place the security of a company at risk. It would be nice for a VPN to have something called a kill switch that would prevent this reconnection from happening without a VPN.

    7. The Availability of Servers

    Finally, another doubt that everyone has to clarify before they decide to go with a VPN is the availability of servers. Ideally, A VPN provider should have servers located all over the world. The more servers that are available, the more useful this VPN is going to be, particularly to a company that is spread out across multiple locations. Even for individuals who are trying to get around geo-blocking services, having multiple servers available in multiple countries is helpful. Clarify where the servers are located and how available they are.

    Invest in a Reliable VPN

    These are a few of the most important doubts that everyone has to clear before they go with a VPN provider. With the right VPN provider, everyone can ensure that they stay safe while browsing the internet in an efficient manner. Do not hesitate to reach out and ask questions before signing on with a VPN.

  • 7 Simple and Free SEO Tools to Instantly Improve Your SaaS Ranking

    SaaS has been a common business model for several years and is still growing around the globe.

    As SaaS is conducted online, you need to optimize your website with the search engine because it would generate more leads and sales.

    So, before we know its advantages and then learn about the best free SaaS SEO tools to improve the SEO ranking of the Saas companies, applications, or websites, let’s dive into a brief introduction to SaaS.

    What is SaaS?

    SaaS is a software distribution model where it is the cloud providers who host the applications, thereby helping it be available to internet users from across the world.    

    SaaS or Software as a Service is the way of using the software for which the user does not have to buy the software, but has to pay the rent on a monthly or yearly basis.

    SaaS can be used over the Internet, while you only have to use your account for your business.

    The server, database, and other components would be managed by the owner of the service provider, while you can use the software without interacting with it.

    Some of the advantages of using SaaS are listed below for your consideration.

    Advantages of SaaS:

    The software as a service business model has readily become popular in such a short span of time that most of the budding entrepreneurs, market analysts, business professionals, and individuals all seem to turn back in retrospect to analyse what makes it so popular.

    The SaaS market has been previously recorded to be growing by 18% each year. According to recent reports, it is estimated to grow at a CAGR of 25% during 2018 to 2023. Nearly 99% of the organisations are now believed to be using one or more Saas solutions as per survey results. It has also been seen that over 78% of the small businesses have already invested in SaaS options.

    In every industry now, we see overwhelming Saas solutions that are making businesses and its processes better. This Saas adoption is growing because of these prominent reasons:    

    1. Lower costs:

    The first fundamental advantage of using SaaS for your business solution is its affordable price. You don’t need any special hardware for your system, just an active Internet connection.

    Most SaaS system vendors offer the trial version, so you can test the software before you buy it. Normally, you can purchase the service from a cloud software vendor and later purchase the add-on features as well.

    For example, if you buy the accounting software for your company, you can supplement the inventory system in your software.

    2. Simple management

    SaaS is reliable, efficient, and easy to maintain. If you get the traditional system offline, you will need to use the developer’s services physically.

    If you bought the software from another city, you may have to wait longer.

    But SaaS is different because everything happens online and you only need the support of the service provider.

    3. Accessible

    The online software allows you to access your system from anywhere, whether you are traveling to another country or going on holiday.

    To access the system, all you need to do is log in to the website and use your account.

    Free SEO tools to improve your SaaS rankings

    1. SEMrush

    SEMrush is a free tool for web owners to analyze their website, including various factors associated with website optimization.

    SEMrush is one of the popular SEO tools that serve to improve your website.

    It has various SEO analytics features, including SEO, content, research, SMM, and advertising tools. Some of the best tools on this website are listed below:

    • Social Media Management
    • On-Page SEO
    • Keyword research
    • Connectivity setup
    • Ranking
    • Content Marketing
    • Content optimization
    • Competitive analysis

    2. Hootsuite

    As we know, social media marketing is very important in today’s world. In this regard, you should remain active on social media to present your SaaS service to a new audience.

    This tool would help you outperform your competitor’s site to get more attention.

    This tool can help you schedule posts automatically and access different social media platforms from a single platform.

    It also provides a different interface through the same platform to manage all your profiles within a single website.

    3. Article rewriter

    Prepostseo is one of the best websites for SEO optimization. It offers various tools, but the article rewriter tool would be more effective for your SaaS ranking.

    If you want to rank at the top of the search engine results page, you need to have perfect content. To do this, the rewrite tool would help you.

    The rewrite tool would change most of your words in the sentences with the most effective synonyms that would give a positive effect on the users.

    The article rewriter tool of the Prepostseo is usable for free, without changing the actual meaning of the content.

    The tools on this website is getting more sophisticated as they are engaging the artificial intelligence for better optimization of the content and SEO.

    4. KWFinder

    You can never rank nor can you increase sales for your SaaS services until you rank for the right keywords. Keywords are the words for which you would be ranking when a user enters that word.

    However, when you are selecting the keywords there are different factors to consider.

    First of all, you should use the tools for keyword research in order to find the most relevant keyword according to your business.

    The KWFinder would help you to find the volume, CPC, and difficulty of the keywords whereas it also suggests the relevant keywords for your website.

    5. HubSpot

    This is one of the most popular brands for content marketing. This is also referred to as an all-in-one marketing solution for those associated with content marketing.

    HubSpot has several tools, as mentioned below:

    • Content optimization
    • Content Marketing
    • Title generator
    • Email Marketing
    • Social Media Management Tool
    • Blogging

    The best feature next to it is the dashboard, which provides an overview of your content and marketing services, including the integration of social media.

    Social media planning can automatically publish posts on social media without your attraction.

    6. Google Pagespeed Insight

    If you are talking about the SEO of your website, then the speed of the website is very important, especially if you are selling software, because the user could get a bad impact through the software due to the poor speed of your website.

    Google Page speed insight is an online tool that would help you to detect the loading speed of your site.

    It would scan your site by various factors, including checking your image optimization and other components.

    7. Google Analytics

    If you sell different SaaS services, you should know more about your audience to get more traffic to your website. Google Analytics would help you to know your audience and behavior.

    For example, it would tell you the users, bounce rate, top pages, impressions, and views of your various websites on the site.

    Google Analytics would tell you which site gets more interest from customers and this way you can focus more on these products to achieve more revenue and engagement.

    There is different other feature for SEO and ranking that would help to pass your rivals in the ranking competition.

  • Fitness Business Ideas That You Can Start With

    Over the decade, the fitness industry has taken a massive shape in the country. People are flocking into the fitness industry, which is a branch of the entire wellness industry. The concept of mindfulness and wellness is becoming a necessity among people. It would be a great time if one can start thinking of the fitness business ideas.

    As a growing market, it can assure your business to take off in a short while. People are gradually getting very concerned about how they look. So, it is a good opportunity to grab this chance and get the relevant fitness business ideas.

    Top Profitable Consultancy Business Ideas which are to be provided to clients
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    The fitness business ideas need you to have a little bit of passion towards it. It will be helpful you possess acute knowledge about fitness. The more you are equipped, the more customer you will attract. So, let us see what are the possible ideas you can incorporate in fitness business ideas.

    Building A Brand

    You need to come up with a brand. A brand always creates a sign of authenticity to others. A brand would easily create a reputation for your company. You will get sponsors and investors who are willing to work with you.

    Fitness Business Ideas_startuptalky
    Fitness Business Ideas- Brand creation 

    The process of creating a brand is as follows.

    • Define your brand
    • Make a strategy
    • Determine the driving force of your brand
    • Creating an identity with logo and name
    • Research your target audience
    • Market yourself
    • Keep upgrading your strategies

    Personal Trainer

    If you have your knowledge enough and you can make people understand your words, then you can go for it. A personal trainer earns on every workout session he or she gives out. You can start contacting your local gyms for joining there. You can also do it at home if you have the required equipment. It is recommended to pursue a certificate before you apply. So you can train people more professionally.

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    Power-lifting Gyms

    You need to equip your space with weights starting from the lowest to extend up to as heavy as you can keep. You need a few machines as well. For training people with weights, you have to educate your clients with the benefits of lifting proper weight.

    Diet Planner

    For becoming a diet planner you need to have a certificate of nutrition-related course. Your ideas about food intake and all the nutritional details should be very precise.

    health and fitness niche_startuptalky
    Health and fitness niche business includes proper diet incorporation

    Your right knowledge will bring you more customers. Also, if you can produce effective results, then you can get easy promotions too.

    Yoga Classes

    Yoga is very different fitness business ideas. It is calm and more composed. You need to invest a lot of time in yoga and also have to keep patience to see results. But it is preferable if you have a certificate. Many international companies are providing courses which you can opt from.

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    Zumba Studio

    One of the most enjoyable way to stay fit. People actually find it fun to make moves and lose weight on the rhythm of a song. The songs need to be energetic enough to enhance the intensity of your dance. You need not have a certificate. You can learn to dance from others and teach. Or if you are a dancer, then you just need to know a few fitness movies and incorporate them into dance.

    Dance Studio

    Be it Indian Classical or hip-hop or Bollywood or b-boying. Dance is the ultimate answer to fitness. So if you are looking for opening up dance studio as one of your fitness business ideas, then you can give it a try.

    how to start a fitness business_startuptalky
    How to start a fitness business

    You might need a few staff for other dance forms. But make sure you cover almost all the trending dance forms to teach.

    Physical Therapists

    Being a physical therapist in the world of business might sound a very professional one. It actually is. It yields a large sum of remuneration. But to be a physical therapist you need to have immense knowledge and real-life solutions to the problem that your clients are facing. There are professional courses that you can avail for making this a career choice.

    Running Walking and Spinning Club

    In case you want to keep things simple, then this could be one of the best fitness business ideas. These are the part of intense aerobic exercises. People with the motive to lose weight would be most attracted in this.

    Fitness business ideas 2020

    Pilates Fitness Studio

    Besides dance and yoga, fitness business ideas also inculcate Pilates fitness training. It is almost like the other two since it also involves proper moves and full-body workout at the same time.

    Fitness Equipment

    If you don’t necessarily want to open up a fitness studio, then this can be one of the best fitness business ideas. Start selling the machines and weights needed in a gym.

    best fitness businesses
    Best fitness businesses required best equipment

    You need to ensure high-quality products. They should also have enough longevity that your clients need not to come up with bad feedback.

    Selling Supplements

    From powders to tablets to steroids, you can start selling products as a partner to fitness studios. People will never mind spending some extra bucks if it brings a good body. Make sure, you give them a quality which can be effective for them and they intend to reuse the product.

    Fitness Blog

    If you are unable to go out or accumulate enough money to start up a physical fitness club, then try going for fitness blog writing. This is a wonderful way to open up to the world and share your knowledge. You can start with ‘How to’, ‘Myth vs reality’, ‘Do’s and don’t do’s’, ‘What’s new’ and so on. Keep reading more and stay updated.

    wellness business plan_startuptalky
    A steady growth in fitness sector

    Therefore, fitness business ideas are a vast world to step in. The growth is very steady and it also contributes to the economy is a large way. The global estimation value of the wellness industry is 4.3$ trillion. as a part, fitness industry is also a profitable business to start with.

  • IIFL Wealth Hurun India 40 & Under Self-Made Rich List 2020

    IIFL Wealth and Hurun India today released the IIFL Wealth Hurun India 40 & Under Self-Made Rich List 2020, a ranking of the self-made entrepreneurs with a wealth of INR 1,000 Cr, aged forty years and under from India. Wealth calculations are a snapshot of 31 August 2020. This list follows on from the IIFL Wealth Hurun India Rich List 2020 released on 29 September 2020.

    “The IIFL Wealth Hurun India 40 & Under Self-Made Rich List represents the hottest rising stars in business from India, and all of them have achieved the remarkable milestone of entering the IIFL Wealth Hurun India Rich List before the age of 40”, said Anas Rahman Junaid, MD and Chief Researcher, Hurun India

    “Some of them have fully or partly exited their core businesses and are setting up investment funds and backing other young entrepreneurs. This will have a compounding effect on the growth of disruptive entrepreneurship in India”, continued Anas Rahman Junaid, MD and Chief Researcher, Hurun India.

    Shaji Kumar, Senior Managing Partner, IIFL Wealth Management commented “The IIFL Wealth Hurun India Rich List has captured the wealth creation taking place across the country. It is very encouraging to note that the IIFL Wealth Hurun India 40 & Under Self-Made Rich List 2020 has 17 Indian-Origin Entrepreneurs, aged under 40, who have together added wealth close to INR 45,000 crore. All these young leaders are self-made and the majority of them are disruptors in the digital space. We see many such young leaders scaling their businesses with the right mix of technology and innovation.”

    Self-made under 40

    The list includes the details of all the entrepreneurs featured in the IIFL Wealth Hurun India Rich List 2020, who are at or below the age of 40. 11 of the 12 startups covered in the list are, or have been unicorns, defined as startups with a valuation of more than USD 1 Bn.

    Rank Name Wealth INR Cr Change % Company Age City of Residence
    1 Nithin Kamath & Nikhil Kamath 24,000 58% Zerodha 40,34 Bengaluru
    2 Divyank Turakhia 14,000 8% Media.net 38 Dubai
    3 Amod Malviya 13,100 274% Udaan 39 Bengaluru
    3 Sujeet Kumar 13,100 274% Udaan 40 Bengaluru
    3 Vaibhav Gupta 13,100 274% Udaan 40 New Delhi
    6 Riju Ravindran 7,800 117% Think & Learn 39 Bengaluru
    7 Binny Bansal 7,500 36% Flipkart 37 Bengaluru
    7 Sachin Bansal 7,500 23% Flipkart 39 Bengaluru
    9 Ritesh Agarwal 4,500 -40% Oravel Stays 26 New Delhi
    10 Bhavish Aggarwal 3,500 13% ANI Technologies 35 Bengaluru
    11 Deepak Garg 3,200 14% Rivigo 39 Gurugram
    12 Herman Narula 2,900 45% Improbable Worlds 32 London
    13 Deepinder Goyal 2,200 16% Zomato Media 37 Gurugram
    14 Ankit Bhati 1,600 14% ANI Technologies 34 Bengaluru
    15 Sriharsha Majety 1,400 0% Bundl Technologies 34 Vijayawada
    16 Devita Rajkumar Saraf 1,200 -33% VU Technologies 39 Mumbai

    Source: Hurun Research Institute, IIFL Wealth Hurun India Rich List 2020

    Nithin Kamath, 40, & Nikhil Kamath, 34, co-founded the online trading platform Zerodha and grew it to become India’s largest stockbroker by the number of clients. With a wealth of INR 24,000 Cr, Nithin Kamath & Nikhil Kamath secured the number one rank in the IIFL Wealth Hurun India 40 & Under Self-Made Rich List 2020.

    With a wealth of INR 14,000 Cr, Divyank Turakhia, 38, ranks second in the list. He became a billionaire in 2016, after Media.net, a company that he founded in 2010, was sold for circa USD 1 Bn. He is currently on a break, setting up a family office and searching for the next big opportunity.

    Amod Malviya, 39, along with their co-founders Sujeet Kumar, 40, and Vaibhav Gupta, 40, share the third position. On the back of strong investor interest in Udaan, their flagship B2B commerce company, their wealth increased by 274 %. For the second consecutive year, each of them is the biggest wealth gainers in IIFL Wealth Hurun India Rich List 2020. The valuation of Udaan increased from INR 20,000 Cr in October 2019 to INR 52,500 Cr in February 2020.

    With a wealth of INR 7,800 Cr, Riju Ravindran, 39, of online education platform, Byju’s secured the 6th spot in the list. On the back of Byju’s achieving a valuation of USD 10 Bn in August 2020, Raveendran registered a 117% increase in wealth compared to last year. Byju’s ranked third in the Hurun India Unicorn Index 2020.

    With a wealth of INR 7,500 Cr each, co-founders of Flipkart, India’s leading e-commerce platform, Binny Bansal, 37, and Sachin Bansal, 39, shares seventh position in the list. Since their exit from Flipkart, Binny Bansal has been investing in several start-ups as an angel investor and Sachin Bansal has co-founded and is the CEO of Navi, a neo-bank start-up headquartered in Bengaluru.

    The COVID-19 pandemic has taken a toll on the hospitality business, globally and temporarily applied breaks to Oyo’s growth story, thereby declining the wealth of Ritesh Agarwal, 26, by 40% or INR 3,000 Cr. With a wealth of INR 4,500 Cr, Agarwal is the youngest in the list.

    With a wealth of INR 3,500 Cr and INR 1,600 Cr respectively, Bhavish Aggarwal, 35, and Ankit Bhati, 34, co-founders of ride-hailing company Ola Cabs ranks 10th and 14th in the 40 and under list. In July 2020, Ola incentivised Aggarwal and Bhati by way of issuing equity shares at a nominal price of INR 10 per share – resulting in a 13% increase in their wealth compared to last year.

    Deepak Garg, 39, co-founder and CEO of the logistics company, Rivigo, registered a wealth of INR 3,200 Cr and ranks 11th in the IIFL Wealth Hurun India 40 & Under Self-Made Rich List. In September 2019, KB Global invested INR 35 Cr in Rivigo at a valuation of INR 7,593 Cr and the Rivigo entered the Hurun India Unicorn Index 2020.

    With a 45% increase in wealth to INR 2,900 Cr, Herman Narula, 32, co-founder and CEO of Improbable Worlds, a gaming software company, ranked 12th in the under 40 list. In 2012, Narula co-founded the company with Rob Whitehead and Peter Lipka.

    With a wealth of INR 2,200 Cr, Deepinder Goyal, 37, co-founder of online food delivery platform, Zomato ranks 13th in the IIFL Wealth Hurun India 40 & Under Self-Made Rich List. On the back of the most recent valuation of Zomato, his wealth increased by 16% compared to that of last year. In January 2020, Zomato acquired Uber Eats India in an all-stock transaction. The deal gave Uber 9.99% ownership in Zomato.

    With a wealth of INR 1,400 Cr, Sriharsha Majety, 34, ranks 15th position in the IIFL Wealth Hurun India 40 & Under Self-Made Rich List. His wealth has remained unchanged compared to last year.

    Only self-made women in the IIFL Wealth Hurun India 40 & Under Self-Made Rich List, Devita Saraf, 39, ranks 16th in the list, with a wealth of INR 1,200 Cr. Saraf derives her wealth from Vu Technologies, a television manufacturing company, which she founded in 2006.

    Cities where they live

    15 of the 17 entrepreneurs reside in India. India’s Silicon Valley, Bengaluru has the highest number of self-made entrepreneurs aged under 40.

    Table 2: Geographical distribution of IIFL Wealth Hurun India 40 & Under Self-Made Rich List

    Rank City of Residence No. of Individuals in the list Richest Person Wealth INR Cr
    1 Bengaluru 9 Nithin Kamath & family 16,900
    2 Gurugram 2 Deepak Garg 3,200
    2 New Delhi 2 Vaibhav Gupta 13,100
    4 Dubai 1 Divyank Turakhia 14,000
    4 London 1 Herman Narula 2,900
    4 Mumbai 1 Devita Rajkumar Saraf 1,200
    4 Vijayawada 1 Sriharsha Majety 1,400

    Source: Hurun Research Institute, IIFL Wealth Hurun India Rich List 2020

    Industry-wise break up

    Logistics and Retail are the major contributors of wealth for entrepreneurs under the age of 40. Three of the entrepreneurs who have exited their previous ventures are actively investing into new opportunities.

    Table 3: Contributing Industries

    Rank City of Residence No. of Individuals in the list Richest Person Wealth INR Cr
    1 Bengaluru 9 Nithin Kamath & family 16,900
    2 Gurugram 2 Deepak Garg 3,200
    2 New Delhi 2 Vaibhav Gupta 13,100
    4 Dubai 1 Divyank Turakhia 14,000
    4 London 1 Herman Narula 2,900
    4 Mumbai 1 Devita Rajkumar Saraf 1,200
    4 Vijayawada 1 Sriharsha Majety 1,400

    Source: Hurun Research Institute, IIFL Wealth Hurun India Rich List 2020

    IIFL Wealth Hurun India Rich List 2020 – Key Highlights

    Hurun india finds 827 individuals with inr 1,000 cr, up three-fold as compared to 5 yrs ago.

    Mukesh ambani gains  INR 90 cr per hour since the “march lockdown”; ambani’s wealth increased by inr 2,77,700 cr to inr 6,58,400 cr and retains the richest indian title for the 9th year running.

    179 dollar billionaires, up 3 times since hurun india started in 2013.

    627 increased their wealth, of which 161 new faces; 76% of new faces are self-made.

    229 saw their wealth go down. 75 dropouts. 6 passed away.

    Self-made indian entrepreneurs in the list are on the up at 64%, from 54% of the list 5 years ago; 90% businesses in the list are family run, indicating the success of family run entrepreneurship in india.

    With a wealth of inr 32,400 cr, smita v crishna, 69, is the richest woman in the list. and with a wealth of inr 31,600 cr and increase of 71%, kiran mazumdar shaw, 67, is the richest self made woman and is within arm’s reach of becoming the richest woman in the country.

    21, of whom 17 are self-made, under the age of 40.

    With 217 individuals mumbai tops the list followed by new delhi (128) and bengaluru (67); new delhi has lost 5 rich listers, mumbai gains 41 and chennai overtook kolkata.

    11 professional managers made it to the list. with inr 11,300 cr, the richest is thomas kurian, 60, who encashed his stake in oracle; with inr 3,200 cr, ignatius navil noronha, 45, of avenue supermarts is the richest ceo based in india.

    Backed by the bull run of google shares, sundar pichai, 48, registered a 79% increase in wealth of inr 5,900 cr.

    Founders of b2b marketplace udaan gained 274% in wealth, on the back of a new round of fundraising, and are the biggest gainers, followed by chigurupati krishna prasad, 65, of pharma major granules india, who gained 218%.

    Founders of 11 unicorns made it into iifl wealth hurun india rich list 2020.

    19 saw wealth double, of whom 6 from pharmaceuticals and 3 from retail. pharma added 27 new entrants and 122 total entrants netting a cumulative wealth of inr 2 lakh cr.

    Backed by a 51% increase in d-mart share price, radhakishan damani, 65, storms into top10 with inr 87,200 cr.

    Backed by stellar ipo of happiest minds, the founder ashok soota, 77, with a wealth of inr 3,700 cr, debuts the list. Route mobile’s ipo launched sandip kumar gupta, 46, and rajdip kumar gupta, 45, with a wealth of inr 2000 cr each.

    Top 5 families hold 21% of the cumulative wealth of iifl wealth hurun india rich list 2020.

    With 91 lakh followers in twitter, ratan tata is the most followed entrepreneur from the iifl wealth hurun india rich list on indian social media, followed by anand mahindra who has 81 lakh followers.

    Star signs: rich list entrants born under the aries star sign had a good year and registered a 55% increase in cumulative wealth, followed by those born under scorpio at 52%.

    World’s largest rich list provider hurun launches 9th edition of hurun india rich list together with iifl wealth.

    Methodology

    The IIFL Wealth Hurun India Rich List 2020 has been researched and compiled by the Hurun Research Institute for the seventh year running, using a cut-off of 31 August 2020 when the rate of exchange to the US dollar was INR 73.67. The list relates to Indians only, defined as born or brought up in India.

    Valuing the wealth of India’s richest is as much an art as it is a science. Sure, Hurun Report has missed some, but our endeavor has been to develop the most comprehensive report of its kind with an objective to identify and acknowledge India’s top entrepreneurs and business owners. The source of wealth includes both inherited and self-made wealth. Hurun Report’s team of researchers have traveled the length and breadth of the country, cross-checking information with entrepreneurs, industry experts, journalists, bankers and all possible sources of information.

    For unlisted companies, Hurun Research’s valuation is based on a comparison with their listed equivalents using prevailing industry multiples such as Price to Earnings, Price to Sales, EV to Sales, EV to EBITDA and also other methodologies including Discounted Cash Flow, Tobin’s Q and so on. In certain cases of early-stage companies, Hurun Report has used the First Chicago Method for valuation.

  • Jio’s Journey Towards Dominating The Data Market

    Reliance Jio has fulfilled its dream of taking over the data market and the 4G space in India. From December 2015 up to 2020 the marketing and growth strategies employed by Jio have enabled this company to emerge with giant like proportions and establish itself as a leader in Indian telecom space. Bharti Airtel was next with a share of 24%, while Vodafone Idea was third. State-owned BSNL commanded more than half of the market share in wired internet subscribers.

    Reliance Jio now leads the chart by grabbing 52.3 per cent of the overall data market share, followed by Bharti Airtel at 23.6 per cent share in the quarter ended March 2020. According to the Telecom Regulatory Authority of India (Trai) the number of internet subscribers in India increased to over 743 million at the end of March 2020, with a growth rate of 3.4 per cent on a sequential quarter basis. Around 97% of the subscribers use mobile devices for internet access. Vodafone Idea held the third position as its internet subscriber market share at 18.7 per cent for the period in reference.

    Which is why the number of wireless internet subscribers stood at 720.7 million, while the wired internet subscribers were 22.4 million. Internet access with a minimum capacity of 512 kilobits per second or more is defined as broadband connectivity. The top five service areas in terms of internet subscriptions wired and wireless were Maharashtra (63.01 million), Andhra Pradesh including Telangana (58.65 million), UP (East) (54.60 million), Tamil Nadu (51.64 million).


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    Jio’s journey to success

    Reliance Jio Infocomm Limited was founded in 2007. In 2010, it acquired 95% of Infotel Broadband Services Limited. In 2010, it acquired 95% of Infotel Broadband Services Limited. This lesser known company was attractive because of the service and opportunities it offered in exchange for the price tag. The IBSL is what allows Reliance to develop its 4G network all over the country.

    Reliance Jio first product was the Lyf smartphone which was launched in the India markets in 2015, which did not generate sufficient demand. In 2016, brought Reliance Industries Limited 42 annual general meetings. It was here that Ambani first announced his plans to take over the 4G space in India, with the launch of Reliance Jio.

    number of subscribers increasing from 2017 to 2019
    number of subscribers increasing from 2017 to 2019 

    Jio takes over the market

    The reason for jio’s successful marketing strategy is that it is unilateral and is the same service offered for free. The initial scheme that accompanies the launch off jio was free services till March 2017. With this scheme each individual was given access to free SIM cards with free voice calling and free 4G data to fulfil their browsing skills.

    Reliance Jio reached its goal of 100 million subscribers in February 2017 just within 170 days and by June 2017 it had 200 million subscribers, thus making a record for the fastest growth of users. As of December 2019, Jio is the third largest telecom service provider in the world and has a network of close to 400 million subscribers.


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    The rise and rise of Jio

    Before jio, people paid between Rs.200 and Rs. 500 for limited 3G mobile data. In jio case the company had an advantage as the product was free when it was introduced, it disrupted the entire telecom space in India and brought high speed data to the general public. People were now streaming movies watching videos, video calling all from their mobile phones.

    jio's profit in 2019 and 2020
    jio’s profit in 2019 and 2020

    The six month free period served as an opportunity for the company to test put their product and the use the data from that period to optimize its network to the need of the consumers. When dual sim became popular, it became easy for individuals to retain their Jio SIM cards and use them for mobile data while also keeping their original phone numbers for other purposes. The company brought out new products like 4G enabled phones, broadband services, TV services and many others.


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    Increasing Numbers

    Generating a demand and created a customer base is the first step. Then comes the task of long term retention. For Jio the referral stage was particularly important as other telecom service providers had not caught up with a 4G network of that magnitude. With coverage in all 22 telecom circles, Jio became the largest mobile network operator in India by 2019.

    In the financial year 2019 -2020 profits have increased by 88%. Revenue increased by approximately 40% and EBIT rose by 64%. In fact, during the corona virus pandemic, Jio reported that data usage on their network increased by over 50%. Jio has also launched in September 2016, along with the Jio music app, video streaming app and other accompaniments.

    The JioPhone was launched in August 2017, with subsequent models being introduced in 2018 and in 2020. These phones are created to answer the complementary demand for affordable 4G compatible phones, generated by the original demand for 4G data. For the manufacturer of these phones, Jio has partnered with Google. Apart from this the company has also launched Wi-Fi routers and other electronics.

  • While the whole of Mumbai was rebooting, brands didn’t miss out to capture this moment as a marketing opportunity

    A city that never sleeps experienced a widespread power outage. While the whole city was experiencing an outage brands didn’t miss out to capture this moment marketing opportunity. Many of the digital marketing teams had their content marketing teams out to communicate in their own flavor.

    Twitter and Instagram continues to gain moments during these times. Many people took to twitter to use humor to deal with the situation. Some of the brands found this opportunity as an excellent marketing strategy and handled the situation with a bit of humor.

    YouTube India


    Tinder India


    Amazon Prime India


    Bisleri India


    FAASOS

    Society Tea

    Burger King India

    Montex India

    Business tycoon, Anand Mahindra shared this regarding the Mumbai power cuts.



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    Netflix is a player which has always been taking advantage of moment marketing. The OTT platform has been regularly using Twitter as a medium for reaching out to its audiences. In the most recent instance, the OTT platform tweeted about the power outage in Mumbai.

    Moment marketing uses offline experience, particularly in TV shows and sporting events, to drive or trigger online interaction. It is also seen as the next big thing in the content marketing strategy.

    Interestingly, if we analyze this space, Amul, a dairy brand, has always been the leader when it comes to ‘moment marketing’. The Amul girl has always been topical and spoken to the country on various political and non-political developments in real time. Till date, Amul Girl amuses the Indian audiences with its phenomenal one liners nearly every day.