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  • Indian Automobile Industry Analysis

    The Indian automobile industry is the world’s fourth-biggest, auto mobile industry after the USA. It is presently the world’s fourth-biggest producer of vehicles and 7th biggest producer of industrial automobiles .The size of the Indian automobile industry includes aspect manufacturing which is anticipated to attain Rs16.16-18.18 trillion ($ 251.4-282.eight billion) through 2026.

    Two-wheelers dominate the enterprise and made up 80% of the home car income in FY19.Overall, Domestic car income multiplied at 6.71% CAGR among FY13-18 with 26.27 million automobiles was bought in FY19.Indian car enterprise has obtained Foreign Direct Investment (FDI) worth US$ 23.51 billion among April 2000 and September 2019.

    Indian automobile industry growth recorded a boom in home income at 17.55%, accompanied by three-wheelers at 10.27% .The passenger automobile income in India crossed  3.37 million gadgets in FY19 and is similarly anticipated to boom to 10 million gadgets through FY20.Passenger automobile exports are anticipated to touch approximately 6,90,000 gadgets in 2019-20.

    Indian Automobile Market by Vehicle type
    Indian Automobile Market by Vehicle type

    COVID 19 automobile industry impact

    Indian Automotive Industry, unfortunately, is going through a hard time. Due to COVID-19, New Emission norms, Weak client, and monetary sentiments, Coronavirus will extrude the future of the automobile organization and is forecasted to offer a protracted-lasting impact on a massive scale.

    CarDekho Company Profile – Displaying Almost Anything and Everything About Automobiles
    Buying a car used to be very difficult before the internet age because theindustry was just too scattered. Today we have a lot of online portals that willtake you through the process effortlessly. One such portal is CarDekho. Founded by Amit Jain and Anurag Jain in 2008, Cardekho is a car search …

    The dreary fact is that March and April remained the most tough months of 2020 for the auto sector, for the 40 days lockdown produced nil earnings and zero manufacturing. However, OEMs gave monetary beneficial resource and helped dealers to route out of these tough times.

    Indian automobile industry slowdown

    Demand for emblem new cars declined sharply in 2019, forcing automakers to reduce manufacturing throughout the year. Sales had been anticipated to revive in the festive season from October 2019 however they did not do so. In fact, there has been an encouraging spike in income in Q3 – inspired through promotional offers, competitive discounts, new version launches, and the growing availability of fashions supplying Bharat Stage-VI (BS-VI) emission standard.

    Government Objectives for the Indian automobile industry

    Government of India has shortlisted 11 towns for the advent of electrical automobiles (EVs). The Government plans to start with a delivery structure FAME (Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles in India) scheme.

    The first section of the scheme had been prolonged to March 2019.The Government of India accredited the FAME-II scheme with a financial requirement of Rs10,000 crore which sums up to ($ 1.39 billion) for FY20-22.Under Union Budget 2019-20, the authorities introduced to offer extra profits tax deduction of Rs1.five lakh ($ 2146) on the loans taken to buy EVs.

    Under FAME II, Government has sanctioned 5,595 e-buses in 64 towns in 26 states for inter-metropolis and intra-metropolis operations. Under the scheme, 2,636 charging stations in 62 towns throughout 24 States/UTs have been sanctioned.

    Indian Passenger Vehicle Market Share
    Indian Passenger Vehicle Market Share

    Moderating Economic Growth

    The worldwide monetary slowdown has impacted the Indian automobile sector (and Europe and China).India’s GDP increase in Q3 2019 fell to 4.5% from 5% in Q2, and from 7.1% a 12 months ago, on account of decreased customer spending and reduced personal investment. A depressed rural monetary system with the decrease annual rainfall maintains to have a vast effect on two-wheeler demand.

    Growing unemployment and a moderating monetary system led humans to delay car buying for decisions. According to the Centre for Monitoring Indian Economy (CMIE), the unemployment charge became into at 8.5% in October 2019, the very best while you recall that August 2016.The International Monetary Fund has reduced its increased forecast for the Indian monetary system from 7% to 6.1% in 2020.

    Everything you need to know : The car sales in India in 2020 , Corona virus, Two wheeler, four wheeler
    The car sales in India in 2020 for the month of April and partial resumption ofoperations in May, the coronavirus pandemic coupled with the already giftprocess 18-month slowdown within the enterprise has to be the worst region forincome this monetary year.However, the beyond month proved to be pr…

    Growing Competition

    In spite of the plain slow down, MG Motors (an element of SAIC Group), BYD, and different main Chinese OEMs alongside with Changan Automobile and Great Wall Motors have critical funding plans for India and are showcasing their proposed fashions at this year’s Delhi Auto show.

    Bucking the trend MG Motors and Korean automaker Kia Motors have had sturdy launches in their latest SUV fashions, receiving great orders months in advance.With the multiplied opposition in passenger vehicles in 2020, Counterpoint estimates those new automakers will nibble away at Maruti Suzuki’s and Tata Motors’ marketplace shares.

    Growing Popularity of Shared Mobility

    Shared mobility companies keep to dent the name for passenger cars in city areas, with human beings an increasing number of more who prefer shared-mobility offerings for his or her commute.

    Based on variety one studies performed withinside the America of America in 2019, Counterpoint Research estimates out of 3 common customers of shared mobility offerings recollect ride-hailing more economical than proudly owning a car.Leading gamers Ola and Uber have plans to increase offerings similarly into tier-2 and tier-three towns withinside the following couple of years.

    Cautious Lending through NBFCs

    Non-banking monetary companies (NBFCs) finance maximum automobile purchases and are used mainly in rural India. Dealers depend on NBFCs to fund their wholesale shopping of cars from OEMs. The problems surrounding India’s NBFCs introduced careful lending that has adversely affected car income in 2019 and suggests no signs and symptoms of improvement.

    Sellers have approached India’s Finance Industry Development Council, searching for authorities intervention to enhance the monetary health of main NBFCs. Overall for 2020, Counterpoint Research’s car income forecast for India stays careful, with numerous factors – mainly tight credit score conditions, the moderating economic system, and the transition to BS-VI emissions standards – growing uncertainty, boundaries, and delays.

  • Reliance Jio Launches JioPages ‘Made in India’ Browser

    Telecom giant Reliance Jio announced the launch of  a new web browser, called JioPages that has been conceptualised and designed entirely in India, giving a major boost to the company’s digital presence. The company claims that privacy is at the core of the browser.

    “Built on a powerful Chromium Blink engine, JioPages provides enhanced browsing experience through faster engine migration, webpage rendering, faster page loads, efficient media streaming, Emoji domain support and encrypted connection,” Jio said in a statement.

    JioPages has been designed with India centric features such as:

    Support for eight Indian languages

    JioPages support eight Indian languages such as: Hindi, Marathi, Tamil, Gujarati, Telugu, Malayalam, Kannada and Bengali. It also provides the users  the option of customising the content feed according to their preferred state. Upon selecting a state, the popular sites of the state start appearing on the screen.

    Localised news content curation

    The content feed of the browser is specially cutomised to suit the user’s preference in terms of language, topic and region. In addition to this, the browser sends notifications only on topics that are either important or of interest to the user.


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    Smart download manager

    The file types such as images, video, document or pages are automatically categorised in the JioPages browser which makes the file management easier for the user.

    Incognito browsing

    JioPages also enables private browsing through Incognito mode by preventing browsing history from being stored in the system. The user has the option of setting a four-digit security PIN or fingerprint as an access code to the Incognito mode in the JioPages browser.

    Ad Blocker

    The browser provides the user seamless browsing experience by blocking unsolicited advertisements and popups. It will also allow users to whitelist domains to show advertisements.

    Personalised home screen

    JioPages allows the users to have the option of setting any of the leading search engines in the market such as Google, Bing, MSN, Yahoo or Duck Duck Go, as their default search engine. Users can also pin the links of their favourite websites on the home screen for easy and haste access.


    Jio-Facebook Partnership- latest Facebook Investments in India After Byju’s, Meesho and Unacademy
    India has gone through a rapid digital transformation over the last few years.After coming of Jio into existence in the Indian ecosystem. This contribution inthe Indian market has increased the use of smartphone and internet with a greatpace and it has grown exponentially. Now, Jio has collaborat…


    Personalised theme

    Users can choose from diferent categories of colourful background themes to enhance browsing experience. They could also switch to ‘Dark mode’ for an eye-friendly viewing experience at night.

    Informative cards

    Another feature of the JioPages browser is that is provides informative cards. An Informative Card captures key numbers, trends, symbols or headlines of a given topic, for e.g. stock market trends, commodity prices or cricket score, and displays them as compact clickable banners on the screen.

    The JioPages browser also supports eight Indian languages including Hindi, Marathi, Tamil, Gujarati, Telugu, Malayalam, Kannada and Bengali and is available for download on the Google Play Store. Also, the company has not announced the launch of iOS variant of JioPages browser as of now.

    Google, Facebook, Microsoft, Opera Software, Adobe Systems, Intel, IBM, Samsung and others have contributed in the development of the Chromium Blink engine.

    How to download JioPages browser:

    JioPages browser can be downloaded from the Google PlayStore and is currently available only on Android smartphones.

    Recently, Reliance Jio also announced that is working with Qualcomm Inc. to develop 5G solutions and accelerate efforts to bring the high-speed network to the world’s No. 2 mobile market by users.

    Jio Platforms have also raised ₹1.52 trillion from investors such as Google, Inc. and Facebook in just four months this year to achieve its digital goals. Qualcomm Ventures, the investment arm of Qualcomm Incorporated, has also invested ₹730 crore in Jio Platforms for a 0.15 % stake.


    Jio – The Company that Revolutionised Telecommunication Industry
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. When do you think a revolution came in the telecommunication industry? Well, themost common answ…


    Jio was launched in India four years ago, offering free calls and cheap data. Now, it is India biggest carrier with about 400 million users.

    The company is planning to introduce an inexpensive 5G smartphone that would eventually cost less than $40, Press Trust of India reported, citing an official statement.

  • How to Advertise on Hotstar: A Complete Guide

    Advertising is a crucial part of every business, it attempts persuade the purchase decision of customers and potential clients. Defining the target market is also important because it not only helps make advertising efforts more effective, but it also lets you identify opportunities to improve your products and help your business succeed.

    Since it is the season of Ipl, that is counted as one of the biggest cricket league of the world, which is Currently being broadcasted on Hotstar. What could be a better opportunity to promote your brand when millions of fans are watching a nail-biting match of Ipl. You can not only promote your brand or product between matches but also between various shows, As Hotstar has a wide variety of audience from 120 countries worldwide.

    As Hotstar offers a premium range of audience, Many Brands that are looking to scale up their performance i.e. Lead Generation and Click campaigns can promote their brands or product on Hotstar.

    Now Lets look at How to Advertise on Hotstar

    How to Advertise on Hotstar

    To begin Advertising on Hotstar, First you need to visit Hotstar Ad serve. Advertising on hotstar is divided in three parts.

    Part 1: Campaign details

    part 2: Ad Set

    Part 3: Upload Ads

    Part 1: Campaign details

    Once you visit the home page, click on the button ‘Advertise on Hotstar’. Now you need to create an account and sign up or if you already have an account, you need to just login using your credentials.

    Once you are done with creating an advertiser account click on create campaign and choose choose your category for your ad to make its introduction, Whether it is sports, entertainment, etc.

    Once you advertiser account is created, Choose an objective that suits your brand. There are different Ad formats in every objective.


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    Objective

    Brand Awareness

    You can choose brand awareness if you want to promote your brand or if you are launching new products and services. You can select brand awareness to promote your product or brand.

    Ad format- Pre-Roll, Mid-Roll, In-Stream display, and Native frames

    Traffic

    You can select traffic as an objective, if you want your customers to land on your website or your landing page.

    Ad format- In-Stream display, Spotlight Stubs and Native frames

    Impact

    You can choose impact if you want to use a large user base in short time. Impact ads are displayed on Ipl 2020 matches or World cup.

    Ad format- Branded feed cards, Mid- Roll, and Pre-Roll

    Ad Formats

    Pre-Roll

    Pre-Roll Ads are rolled before the video starts.

    Hotstar Advertising
    Hotstar Pre-Roll Ad
    • Promote offers or your product launch with a 6-10 second, the non-skippable ad played before the video starts.
    • Target your customers based on demographics, location, interest, genre, or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for teasers, specific offers, product launches, or segmented messages.

    Mid-Roll

    Mid-Roll Ads are rolled in the middle of a  video or Match.

    Hotstar advertise
     Hotstar Mid-Roll Ad
    • Tell your brand story through a 10-60 second, non-skippable ad played during the video content.
    • Target your customers based on demographics, location, interest, genre, or affluence.
    • Optimize your ad with a custom call to action.
    • Companion ad formats such as lead-gen form, carousel, and web-view available to suit your marketing objectives.
    • Ideal for branding, sequential story-telling, or consideration.

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    In-Stream display

    In-stream display ads are presented during the streaming of a video.

    How to advertise hotstar
    Hotstar In Stream Display Ad
    • Drive brand recall through a video-like display ad placed on high-quality video content.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.

    Native frames

    Native Frames Ad are displayed on the home page as users browse for content on Disney+Hotstar.

    hotstar advertising
    Hotstar Native Frames Ad
    • Capture your customers’ attention as they browse for content on the Disney+ Hotstar home page with native display ads.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.
    • In-stream display ads are presented during the streaming of a video.

    Spotlight stubs

    Spotlight stubs ad are placed alongside video content.

    Hotstar advertising
    Spotlight Stubs Ad
    • Drive salience through native display ads placed alongside video content.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.

    Once you have selected your brand objective, Add campaign details. Choose a name for your Campaign and Brand. After completing click on next to proceed further.


    How to Advertise on Quora in 5 Simple steps
    Advertising is a crucial part of marketing. Advertising is a purpose to informthe consumers about your product. There are many Advertising platforms, GoogleAd, LinkedIn and Facebook. Lately Quora has also entered this market. Quora nowoffers cheap Ads at Cost per click basis. You can employ Quora…


    Part 2: Ad Set

    Now you have to select an ad set name. (Choose a creative name for your Ad set)

    Select an Ad placement for your Ad. There are two types of Ad placements.

    1. Display Ad

    2. Video Ad

    Display Ad

    Billboard
    Hotstar Billboard Ad
    Native Image
    hotstar advertisement
    Native Ad

    Video Ads

    Bumper
    how to advertise hotstar
    Hotstar Bumper Ad
    Mid Rolls
    hotstar advertising
    Hotstar Mid Rolls Ad
    hotstar ad
    Hotstar Carousel Ad
    Lead gen
    hotstar advertising
     Hotstar Lead Gen Video Ads

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    Once you have selected your ad placement, now you have to select demographics(Gender and Age) and your geographic location. Once your done with this, select device price range of your device and the mobile carrier. Hotstar also provides you with the option of selecting your custom audience.

    Schedule and Goal

    Select the start and end date of your Ad. Frequency is the number of times your ad will be displayed in a day. After you are done with this, set your budget and click next to proceed further.

    CPM- CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears

    hotstar advertising
    Schedule and Goal

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    Part 3: Upload Ads

    Now you have to upload your ads, that are going to be displayed on hotstar. you can choose to display your ads on Android , iOS or both the platforms.

    1. Add the campaign title
    2. Select the CTA Text
    3. Add the Headline of your campaign
    4. Upload your Ad image
    5. Add a Landing page URL
    hotstar advertising
    Ad Preview

    You can also add a Ad tracker, to track your Ad by impressions or either clicks.

    When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis. After the completion of campaign,  a Video Plaza Report will be shared with you.

    hotstar advertising
    Dashboard

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    Demographics

    Top Cities Monthly Active User reach

    Top Cities Monthly Active User reach
    Top Cities Monthly Active User reach

    Traffic Distribution – App Operating System

    Traffic Distribution - App Operating System
    Traffic Distribution – App Operating System

    Whether it’s an in app promotion, display marketing, or branded challenges Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Hotstar you can achieve your business goals quickly and easily.

  • These Are The 7 Best Cryptocurrency Wallets in India 2021

    Cryptocurrency wallets are software that can be used to view cryptocurrency balances and make transactions. Digital wallets expedite the rates of cryptocurrency transactions by facilitating the sending, receiving, and storing of cryptocurrency. Most wallets these days are loaded with features that enhance the process of trading cryptocurrency. The top bitcoin wallets in India usually have a two factor authentication to keep it secure.  

    Having a cryptocurrency wallet in India is essential because it allows you to move funds as per your will and offers you the desired level of security. Some wallets even provide you with the convenience of trading multiple cryptocurrencies at once. Here are the few of the best app to buy cryptocurrency in India.

    What is a Cryptocurrency Wallet?
    How do Cryptocurrency Wallets work?
    How to pick out the best bitcoin wallet in India
    Types of Cryptocurrency Wallets
    WazirX
    Zebpay
    Coinbase Bitcoin Wallet
    Trezor Wallet
    Binance Wallet
    Exodus Bitcoin Wallet


    Top 23 Best Bitcoin wallets of 2021
    Are you planning to invest in bitcoin? But confused which bitcoin wallet is best, Here are Top Best Bitcoin wallets of 2021 to choose from.


    What is a Cryptocurrency Wallet?

    A cryptocurrency wallet is an app that allows cryptocurrency users to store and retrieve their digital assets. They are basically apps just like those you might run on a smartphone or computer. As with conventional currency, you don’t need a wallet to spend your cash, but it certainly helps to keep it all in one place. When a user acquires cryptocurrency, such as bitcoins, she can store it in a cryptocurrency wallet and from there use it to make transactions.

    Bitcoin is the most popular and widely used cryptocurrency, but others building upon its blockchain technology have emerged, and any of them can be stored on a cryptocurrency wallet. Indian Bitcoin Wallets can hold multiple cryptocurrencies. The most easiest and basic way to buy bitcoin in India is by using the Bitcoin wallets in India and the users that are interested in bitcoin are asking questions on which one is the best cryptocurrency exchange in India and the best bitcoin wallets in India.

    How do Cryptocurrency Wallets work?

    When you want to acquire cryptocurrency, whether by purchasing it in currency exchange or receiving it as a gift or as revenue, you direct the sender to a unique cryptographic address issued by the wallet. Each wallet type is a little bit different, but in general, any given wallet will work with one or more cryptocurrencies and will be able to store one or more cryptocurrency-specific public addresses.

    Public addresses are like cryptocurrency-specific account numbers, they can be used to receive a specific type of cryptocurrency (for example, to receive Bitcoin, you need a Bitcoin address) and can be shared publicly. Spending with the wallet is as simple as scanning a retailer’s QR code or directing a specific amount of bitcoins to the retailer’s public address. Here are some of best app wallet for cryptocurrency:

    Bitcoin Wallet

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    How to pick out the best bitcoin wallet in India

    There are several good bitcoin wallets in the market today and it’s up to the users to decide which features they want.

    • How secure and trustworthy the wallet is – The user can double check the wallet on bitcoin forums and check for its reviews. Some wallets offer two factor authentication like the mobile OTP and fingerprint/pin code for secure transactions.
    • Multi-signature – Check whether or not the wallet has the option of multisign in addition to a safe platform. This will help protect your bitcoin from theft and attackers.
    • Does it have transparency – the crypto wallet’s provider must provide transparency and clear identity and a code open source.
    • Price and charge for holding cryptocurrency – There many alternative wallets that are free on mobile and desktop which allow its users to download and start using them without charging anything.
    • User interface – The wallet must be easy to use especially for a beginner.

    Types of Cryptocurrency Wallets

    There are several types of wallets you can use including online, offline, mobile, hardware, desktop, and paper:

    1) Mobile Wallets

    2) Hardware Wallets

    3) Web Wallets

    4) Desktop Wallets

    Each type refers to what type of medium the wallet is stored on, who is in control of the wallet, and whether or not the data is stored online.

    Types of Cryptocurrency Wallets

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    Best Cryptocurrency Wallets in India

    Based on the above types, the following are the best cryptocurrency wallets app in India 2021.

    WazirX

    WazirX is one of the best cryptocurrency wallets in India and also the fastest growing cryptocurrency exchange in the country as it as over 900,000 users. It is also known as the most secure and safest wallet for cryptocurrency as it allows its users to buy and sell Bitcoin, Ripple, Ethereum, Tron, Zilliqa and 100 other top cryptocurrencies.

    WazirX is India’s largest online cryptocurrency trading portal that can process millions of transactions at the same time. For security, the platform uses two factor authentication such as Google authenticator and the mobile OTP based authentication. WazirX has partnered with Binance which is the world largest crypto exchange.

    Zebpay

    Zebpay was India’s first Bitcoin trading portal, and is currently one of the best cryptocurrency exchange in India 2021. This multi-cryptocurrency exchange platform is available in over 162 countries and offers a quick KYC verification and a cryptocurrency trading portal for exchange.

    Zebpay is also very trustworthy as it is designed to keep your cryptocurrency secure as 98% of coins is stored in cold wallets, robust internal controls and fingerprint/pin code for outgoing transactions. Despite being the best bitcoin wallet in India 2021 as it allows its users to transfer your crypto coins to other exchanges or your own wallet.


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    Coinbase Bitcoin Wallet

    Coinbase is an online cryptocurrency exchange in India that comes under the category of mobile wallets. You can buy and sell bitcoin, Ethereum, Litecoin using Coinbase. Coinbase also offers a mobile wallet facility. You can store and perform transactions using the Coinbase wallet. You can download Coinbase from Google Play and Apple Store.

    The features of Coinbase bitcoin wallet include:

    • Friendly & Easy to use Interface
    • Backup private keys to the cloud to avoid the loss
    • Secure User-Controlled Crypto Wallet using biometric authentication
    • Store all cryptocurrency at a single place – Multi-coin support
    • Secure User-Controlled Crypto Wallet using biometric authentication

    Trezor Wallet

    Trezor Wallet

    Trezor is a pioneer and the best hardware wallet for cryptocurrency in India. Trezor provides a portable USB device that can be connected to your computer. It offers a high level of security, and can also function seamlessly on a malware-infected computer. It supports a wide variety of cryptocurrencies which include Bitcoin, Ethereum, Litecoin, Ethereum Classic, ZCash, Dash, and Bitcoin Testnet.

    This cryptocurrency hardware wallet is one of the most secure wallets as hacking into it is virtually impossible without having access to the physical device. It also offers one of the best user interfaces which provides unparalleled convenience. Although there are various advantages to using Trezor, users are often bothered by the meager number of cryptocurrencies that you can access through Trezor. Overall, Trezor is a great wallet that can prove to be very fruitful for its users. In India, you can get a Trezor T Model in the range of Rs. 12,500 to Rs. 14,000.


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    Binance Wallet

    Binance wallet logo

    Binance is the top cryptocurrency exchange wallets, as it allows users to be assured of getting a high amount of security and amazing customer service providers. Binance gives you the option of creating your wallet when you sign up for their services. The entire process of onboarding is quite smooth and the user interface is lucid and easy to understand.

    Although Binance can be a good option, one of the downsides of using Binance is that it does not allow any fiat dealing. Since Binance offers its services at a high speed, it does a commendable job at a fast pace, which makes it one of the best in the business.

    Exodus Bitcoin Wallet

    Exodus is a desktop-based bitcoin wallet that can be used to store your private keys on any of the Windows, Mac and Linux PC’s hardware. To use this cryptocurrency wallet app, you need to download and install the application to use this wallet. Its main features include:

    • Use of QR code address for sending and receiving bitcoin
    • Support to 100+ Cryptocurrencies
    • See overall portfolio on screen
    • Built-in exchange

    Jaxx

    Jaxx wallet

    Jaxx is one of the best crypto wallets in India that offer cross-platform support. It can function across all your devices and allows you to sync your mobile, computer, and other devices. Currently, Jaxx provides support for seven different kinds of cryptocurrency assets. Nine different platforms support Jaxx, which includes Windows, Apple, Linux, Android, iOS, as well as, Chrome, and Firefox.

    It can be downloaded for free and charges a transaction fee for the trades that you carry out through your wallet. It is integrated with the exchange platform, ShapeShift, which further allows you to trade various cryptocurrencies. Jaxx has been lacking a few security features like the lack of two-factor, which raises a few questions. Setting aside this fact, Jaxx allows a high level of compatibility and seamless integration among various platforms.


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    Conclusion

    These top bitcoin wallets in India come in the different form such as a device, an app and even a website and are all known for different things. Each and every cryptocurrency wallet has its own unique wallet address that is used to initiate transactions and exchange of currencies and is up to the user/customers to choose what best for them.

    Frequently Asked Questions

    What is the best app to buy cryptocurrency in India?

    The best Cryptocurrency wallet in India is WazirX.

    What are the best bitcoin wallets in India in 2021?

    The best bitcoin wallet for India are WazirX, Zebpay, Jaxx, Exodus, B

    Can you buy cryptocurrency in India?

    Cryptocurrencies are not illegal in India, but they are also not regulated. Which means that people can buy and sell Bitcoin and hold it as an investment but there is no governing body that will look after it.

    What is the safest cryptocurrency?

    Bitcoin is the safest cryptocurrency in India.

    What is a bitcoin wallets?

    A Bitcoin wallet is a software application that allows customers to store and track their Bitcoins.

  • Digitalization Influencing Business Model Innovations

    Living in a dynamic era where speed and transformation is the key to victory, the call for better technologies comes into being. The most notable example of such a transformation is Digitalization. Digitalization means using digital technology in business models to generate income and value-producing opportunities. It is a process of shifting towards digital business. Digitalization can be seen in every segment. Digitalization is a mechanism for transforming all the sectors across the Globe.

    Digitalization in common terms means the way people socialize i.e., the movement of interaction through analog technology(phone, mails) to Digital ones(e-mail, chats, social media). The increase in digitalization has impacted various business activities, including firms’ business models(BM). Digitalization has put stress on companies to exhibit on their prevailing strategy and examine innovative business opportunities at the early stages.

    Value creation, value delivery, and value capture are the main aspects of any business. Thus, a combination of these features to create a system that delivers more value for both consumers and industry is termed as business model innovation.

    Business Model Creation Tips

    Key Drivers of Digital Transformation
    The opportunity for digital transformation [https://www.quali.com/] fororganizations remains a constant presence that is becoming a prerequisite tosuccess. According to the latest IDG State of Digital Business Transformationreport, which monitors the state of digitalization on businesses, over 44…

    Digitalization and Business Model Innovation Components

    Digital technology affects business and its various components in the business that are listed below:

    Digitalization & Value Creation

    Value creation refers to offering customers what they want that is customized services and products as per their preferences. Digitalization allows companies to revise or extend their products and services through IoT. Digitalization also helps in increasing customer value and reducing transaction costs. It lets companies create novel offerings.

    Digitalization & Value Delivery

    It illustrates how activities are employed to deliver the insured value. This includes delivery resources such as- support staff, online monitoring systems, etc. Digital business models require developing new capabilities. New business models require updating operational activities and processes for Global distribution. Companies need to develop scalable platforms that utilize modularity to deliver effectiveness and efficiency.

    Digitalization & Value Capture

    The value capture model is related to revenue and economic viability. Digitalization helps in enhancing internal processes that facilitate the firm to improve cost efficiency. It enables increased revenue streams. It has some negative impacts that are new and increased risks related to business innovations.Most of the models rely on leveraging digital connectivity to expand globally rather than on the physical movement of the good and fixed investments in the market.

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    Developments contributed to the rise of innovative business models:

    Connectivity

    Integration of people and businesses through digital technology is reducing the cost of acquiring data by enabling software features to deliver services to customers. The number of people connected to the internet is rising incredibly, while the number of connected devices is estimated at 21 billion by 2020.

    Data Analytics and AI

    Speedy advancements in data analytics and artificial intelligence are enabling companies to gain valuable insight into the global business and customers through the flow of data. This will give rise to employment for data analytics.

    Digital Platform

    The digital platform is fueling more than thirty percent annual growth in e-commerce, which is expected to reach $1 trillion by 2020. The concentration of buyers, sellers, and products on digital platforms lessens the cost of acquiring the customer base.

    Industry 4.00

    The new era of industrialization with advanced manufacturing capabilities such as- 3-D printing, advanced robotics, digital prototyping, and factory management systems are boosting productivity up to 30 percent and reducing the cost of labor.

    Protectionism & State Capitalism

    Protectionist barriers such as- tariffs, new procurement rules, and others are increasing the cost of cross-border trade. The increasing economic nationalism is forcing businesses to rethink their physical presence.

    Connected & Mobile Consumers

    Consumers are increasingly connected digitally. The rising popularity of pay-as-you-go business models is increasing for goods such as- automobiles,  agricultural equipment, and aircrafts engines. These changes are altering demand and setting expectations for the products as well as services.

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    The emergence of New Business Models In Digital Markets

    In digitalization, businesses interact with consumers through various web-based interfaces. The platform allows direct interaction with the end-users. It becomes challenging to classify the entire company into a specific type as digitized companies as they have more than one business line.

    Multi-sided Platforms

    Platforms that allow end-users to exchange and transact while leaving liabilities towards customers. Example- Uber, Airbnb, Amazon Marketplace, Facebook, Google, UberEATS.

    Resellers

    Businesses that acquire products from suppliers and resell them to buyers. In such a case, resellers decide the price of products. Example- Alibaba, Spotify, Tencent’s music distribution, Netflix.

    Vertically Integrated Firms

    Businesses with the ownership of suppliers integrate the supply side of the market. Example- Amazon e-commerce, Xiaomi, Huawei.

    Input Suppliers

    Suppliers of intermediary products use in production processes of goods or services in other firms. Example- Intel, Tsinghua Unigroup.

    Cross Border e-Commerce users(millions)

    The New Business Models

    These business models take benefit of the technological developments that make it less expensive to reach customers and provide services. The following models are leading among companies that are succeeding in the new era.

    Cross-border Servitization

    Manufacturers relied on the physical selling of products, but due to rising trade barriers, it becomes hard to increase the market size. Thus, by focusing more on delivering digital services, manufacturers are generating new growth opportunities. The growth of IoT and advanced data analytics are driving this trend. Rolls Royce Totalcare program is one of the examples of servitization.

    Asset Light Market Entry

    Increased digitalization provides greater digital connectivity, Global IT platforms, and all aforementioned makes it easier for companies to enter new markets with fewer investments. For example, Xiaomi uses platform based partnerships. By teaming up with local E-commerce company- Flipkart, it entered the Indian market. By offering low-cost phones, Xiaomi captured 11 percent of India’s smartphone market with a sale of $1 billion in two years.

    Global digital Systems

    Global Digital Business ecosystems deliver the most reliable technology, featured products, and accelerate commercialization. Google android provides functions such as tools for managing workflow and coordinated manufacturing operations.

    Global Personalization

    Technology is helping companies to deliver personalized experiences through digital platforms directly to customer’s connected devices. Example- Starbucks has tuned AI algorithms to personalize offers, rewards, and recommendations to its customers based on their purchased history.

  • Best Health Insurance Options for Small Businesses

    Many small businesses and startups feel intimidated by the responsibility of providing the best health insurance for their employees. The fees are high and startups with limited capital investment sometimes opt to avoid insurance coverage.

    But entrepreneurs are more at risk than ordinary employees because many of them are fully invested in the company. However, a trip to an illness or a costly medical procedure can spell the end of the business. There are several options for health care insurance for startups and small businesses which are useful for their employees working in the organization.

    Health Insurance Companies in India
    Health Insurance Companies in India

    Health Insurance Options for Startups

    The first thing to understand is that plans are classified into four different levels, each tied to a different level of coverage, such as Bronze, Silver, Gold, and Platinum. Platinum being the highest premiums and the lowest amount out of pocket cost for the company’s employees, while Bronze has the lowest premiums, and a higher out of pocket cost for the employees.


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    Insurance plans at the Bronze level make the most sense for small businesses. These plans have lower premiums but they have very high deductibles. Deductibles are the amount that the employees have to pay out of pocket before insurance kicks in. This makes Bronze plans great for people that about things like car crashes or the flu.

    Individual Health Insurance

    Individual health insurance can be with or without a defined contribution allowance. This type of plan allows the organization’s employees to purchase their health insurance coverage through the public marketplace or an agent. Organization’s employees can select any carrier or insurance policy and access discounts on premiums by using individual health insurance tax credits.

    Startups can contribute to the employee’s premium and other health expenses using a Health Reimbursement Arrangement (HRA). The companies can contribute any amount up to defined limits.

    Individual health insurance is easy and cost-effective for smaller groups to access insurance coverage that is priced out of the group health insurance.

    Another option of health insurance for successful startups is the Health Savings Account (HSA). This is specially designated, tax-advantaged savings account that an employee can use to pay for expenses from high-deductible health plans. Money leftover in an employee-owned HSA is saved over time and can earn interest. HSAs work well for employees who prefer specific lower premiums.

    HRAs work in a similar way to HSAs, with one main difference being that employees do not own their HRA accounts.


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    Co-Op

    Co-op is also one of the good options for startups as it gives the organization a boost in buying power and spreads the risks to a larger group. However, not all co-ops are structured similarly. It is important to find a co-op with good rates, this also depends on the market itself or regional underwriting insurance laws that dictate rates or the co-op itself.

    SHOP Marketplace

    The Small Business Health Options Program (SHOP) Marketplace is a public state or also known as federally run exchanges that sell insurance to small groups. It is a good place to find the best health insurance for small groups with less than 50 employees if they can meet certain requirements.

    Different states have different laws. If a particular business is eligible, SHOP gives access to small tax credits. The brokers affiliated with SHOP Marketplace can help startups to purchase the plan.

    Different policies under Health Insurance
    Different policies under Health Insurance

    Private Health Exchange

    The Brokers offer small businesses a private exchange option by working with a defined contribution. Small groups give employees a set contribution that goes towards a menu of plan options, which can be individual or group-based.

    A licensed health insurance broker can be a good resource if one is looking for ways to minimize the risk and ensure the coverage of the organization’s employees. As for a broker that specializes in small group policies, individual or family policies to help assess the different ways one can get health insurance for the business.

    Match the Market Average Coverage

    Medical inflation is on the rise and at this state, one visit to the doctor can disrupt any middle-class family’s monthly budget. So, the organization needs to ensure that its employees have sufficient coverage. Performing market analysis and benchmark the average before deciding the sum insured, most companies offer a health insurance cover of about Rs 3-4 lakh on average.

    Make Employees Co-owner of the Policy

    A comprehensive plan includes many features and provides employees with better coverage and benefits. If one plans on providing a comprehensive plan to their employees, but the premiums are way beyond the set budget, make the employees a co-owner of the policy. At a nominal premium every month, deducted from their salary, the employees can enjoy premium benefits and better insurance coverage.

    Employee Coverage from the Start

    Many small business owners activate the employee health insurance plan after 6-12 months of joining. This makes the new employees feel that they are still not a part of the organization. While not providing health insurance coverage to new employees may save a little money in the short run, but this lowers the chances for great employee relationship in the long run.

    The startup employees might want a Preferred Partner Organization (PPO) plan over a Health Maintenance Organization (HMO) plan if they don’t want to see a primary care physician before visiting a specialist. Alternatively, the employees might prefer an HMO plan over a PPO plan due to the lower cost of an HMO, which comes from staying in a medical network for services.

    With Exclusive Provider Organization (EPO) plans, the employees can use all specialists and providers with no referrals, although there is usually no out-of-network coverage. It also tends to cost less than HMO and PPO plans and could be a good choice for startup employees who do not expect much medical care and want to save money.

    A Point of Service Plan (POS) plan is a combination of HMO and PPO plans, in that employees need to work with a primary care physician while usually having access to a wider range of health care providers.

    Conclusion

    The art of picking up the best health insurance for a small business isn’t easy. It is essential to compare each startup’s coverage options, region-wise availability, employee number, network, capital and revenue and stand-out features. Then the health insurance policy can be chosen.

  • 4 Ways You Can Grow Your Creativity Using Top Alternatives To Zillow

    Zillow Group, Inc. is an online real estate company founded in 2006. The company operates as a real estate search engine that provides more than 110 million houses in the United States. It offers value estimates, pictures, and compare prices for each home listed on the site. But there is not only one online real estate company in the U.S. There are several other that offers varieties of features.

    However, Zillow is awesome but there is something which is not available on Zillow for that this article will be very much helpful so that you can try other alternatives. Below there is a detailed analysis of the top 4 real estate company.

    1.Redfin

    Redfin Website
    Redfin Website

    Redfin is a large online real estate company that designs the way people buy homes. It offers many benefits which makes it an alternative to Zillow. Redfin is one of the most popular real estate company run in the United States. This platform is run by a traditional brokerage system where buyers and sellers have to pay the least commission for a transaction when done through a real estate agent. It has access to Multiple Listing Services(MLS) and that has more uploaded data than any other online platform.

    Redfin connects buyers and sellers with a local agent who listing recommendations based on the needs and market values. Then agents prepare a Comparative Market Analysis (CMA) for properties in the neighborhood. You sign all the documents online and don’t need to meet up with an agent when every time you want to change.

    First, the user interface and site design are very much similar to Zillow’s and Trulia’s which allow a user to search for a property with a map-based function. After a search with city or zip code, Redfin displays information like home value, home appreciation, square footage, year built, homeowner’s association fees, construction components, sewage system specifics, and other home data points that a home buyer wants to know before buying a house.

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    2.NeighborhoodScout

    Neighborhoodscout Website
    Neighborhoodscout Website

    Neighborhoodscout provides users with information regarding neighbors in the United States. All a user has to do access to the company’s neighborhood information is search by city or specific address. They provide a lot of information which are not found in Zillow or Trulia. The much information is for the investors which are helpful for them to make decisions about the risk of buying a property in certain locations.

    All the information is extensive. Each Neighborhoodscout report contains 640 statistics for any given location. With this report,  the user can get detailed information on the most vital pieces of real estate information, including name risk, demographic/lifestyle, school rating, home value trends, and forecast data. Neighborhoodscout uses an exclusive model to track regional population growth, income trends, unemployment trends, the stock performance of the region’s industries, housing added, and vacancy trends.

    Neighborhoodscout provides Blue Chip Index to rate properties on a scale of 1 to 5. To get that blue-chip property one has to pay for it upfront. Additionally, Neighborhoodscout provides a Rising Star Index for its micro-neighborhoods. And this Rising Star Index is also based on a 1 to 5 scale.

    Neighborhoodscout offers an option to License the website’s vast data via API or Bulk File for enterprise use.

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    3.Homesnap

    Homesnap website
    Homesnap website

    Homesnap is a trusted real estate platform for people to explore homes on a website or a mobile platform. The browser function on this site is very much simple and easiest to use, and making it easiest to search with the desired area. Homesnap provides features such as home for sale, open houses, recent sales, and house values for every home listed in the United States. It is easiest to search for timely, and accurate real estate information. The mobile app is very much fully integrated for easy to use. With the app, it is apart from the competition. The app provides real-time information. The mobile app also works for unlisted homes, condo, and apartments. The app is available on iOS and Android.

    Homesnap is powered by a specialized home database that combines hundreds of disparate sources of data which is including MLS real estate database representing over 75 % of American’s homes, property tax records, census data geographic boundaries, property information, school information, and mortgage rates and more. Homesnap will connect to an agent if anyone is interested in buying and selling homes. In the app, users can create a custom feed and desired notifications about that property in which the user is interested. In the app users also have the option to share with other users thus makes the simplified search for the new property.

    Homesnap pro is an agent-only version of Homesnap which gives real-time MLS data to Android and iOS users on smartphones or tablets. Homesnap pro gives the flexibility to research homes, contact agents, and communicate instantly with their clients from mobile devices. Agents and consumers can use Homesnap pro to seamlessly share real-estate information and communicate directly.

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    4.Realtor.com

    Realtir.com website
    Realtir.com website

    Realtor.com is an online real estate company owned by News Corp. It is run by the National Association of Realtors. This website has up to date information listed on it. While the information is current, the site is more basic and does not have robust features like Zillow and Trulia. It is a great place for search as it connects with MLS for that it will have recently-listed homes on the website. One can use Realtor.com to search through the other websites like Homesnap, Redfin, and NeighborhoodScout and quickly get in touch with the agent.

    It has a new text option to connect with the real estate professionals and a pricing feature to assess how specific home features, such as a garage, affect cost. They offer updated blogs that provide a lot of information such as housing markets, making the home appealing to buyers, and the selling and buying process in general . They also connect to a lender to start the preapproval process. And none of the information is irrelevant or boring. If anybody has questions or concerns it is very much easy for them to get contact information and responses also.

    The website is very detailed and it has all the phone numbers which are easily accessible for customer use. This gives the great knowledge and experience of what the user is looking for. It has ease of setting up the account on the Realtor.com. The easy login menu for agents and makes us use our brain less while accomplishing the same amount of work.

  • A Data Analyst’s Quest to Improve Reporting Speed and Accuracy

    Organizations depend on data analysts to make informed and accurate decisions in today’s data-driven world. Professionals like Swathi Suddala, a data analyst whose career has been defined by improving reporting speed and accuracy while utilizing advanced analytical techniques, put a lot of effort into creating well-structured reports and actionable insights.

    Numerous noteworthy professional accomplishments throughout Swathi’s data analysis career have established her as a preeminent authority in her field. One of her most significant contributions has been the thorough assessment of data sources to guarantee their dependability. By verifying the accuracy and relevance of both internal and third-party data feeds, she has laid a solid foundation for trustworthy analysis. She has brought in a great deal of improvement in insights quality and instilled confidence in data-driven decisions across the organization. Swathi is proficient in refining analysis techniques, balancing traditional methods such as regression analysis with machine learning models to further strengthen her ability to provide precise, actionable insights. She has implemented a Continuous Improvement Process of analytic techniques that enables her to keep up with the ever-changing needs of the business and keeps her results relevant and effective.

    Beyond personal achievements, Swathi has brought in a sea change in perspective to her workplace on the broader potentiality of the role of a data analyst. Working alongside the cross-functional teams in marketing, finance, and operations, she implemented machine learning models and predictive analytics, further enhancing forecasting accuracy. Equipped with skills across various tools like Tableau and Power BI, she can enable non-technical users to interact with data; reporting turnarounds shorten while decision-making becomes a great deal more efficient. Swathi has optimized the SQL queries in such a way that fast-track business requirements are able to fetch the required data out of huge datasets with speed. Her alignment of data sources toward business objectives has kept her organization agile and really data-driven.

    Swathi doesn’t stop her contributions by doing only operational work; she is involved in big projects, too. Her value-added projects included working with SAP Modeling tools, and implementing techniques like Dimensional Modeling and Data Acquisition to create optimized data models that allowed for more efficient analytical querying and improved reporting. In her work, Swathi delivered quantifiable results: a 30% reduction in report generation time due to automation, query performance improvement by up to 40% through SQL optimization, and a significant increase in data accuracy due to robust validation techniques.

    These results did not come easily. Swathi routed around data inconsistencies across systems by providing comprehensive validation frameworks that allowed for consistent and reliable insights. She took on slow query performance, optimizing SQL structures and drastically reducing execution time. And having faced resistance to new tools like Tableau and Power BI, she made the adoption easy with user-friendly dashboards and hands-on training in order to make data insights more accessible across teams. She also automated manual reporting processes that assisted in the faster and more accurate delivery of insights to help the organization keep ahead in competitive markets.

    As Swathi reflects on her journey, she speaks to the changing role of the data analyst in the modern organization. Traditional reporting is still critical, she says, but the future belongs to predictive analytics, machine learning, and AI-driven insights. Organizations that will adopt such state-of-the-art techniques shall be at an advantage,” she says, drawing from her experience in predictive models that improve forecast accuracy and inform proactive decisions. Swathi also points to a trend of moving toward cloud-based systems, such as Azure and AWS, which she says are going to provide the scalability and real-time processing that will become imperative as data continues to grow. According to Swathi, putting it succinctly, “The quality of decisions relies on the quality of data—when you make the data better, everything else follows.”.

    Swathi Suddala is a prime example of how hardworking professionals can significantly impact an organization’s ability to run successfully. Her career as a data analyst is a testament to creativity, teamwork, and flexibility in promoting speed and accuracy in reporting.


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  • SOLAR ENERGY MARKET: BUILDING SUSTAINABLE INDIA

    India is furnished with vast solar energy potential. Solar is the most secure source of energy because it is abundantly available in nature. Solar power is the fastest developing industry in India. Solar power is a renewable source of energy. It is the power produced by the sun’s light. The solar energy invested reach of our nation was about 35,739 as of August 2020. There has been an eminent impact of solar power in the Indian energy scenario in the past few years.

    India has built 42 solar potential parks to make the area available to promoters of solar plants. The solar energy installed capacity of our nation was about 35,739 as of August 2020. There has been an eminent impact of solar power in the Indian energy scenario in the past few years.  India has built forty-two solar energy parks to create a realm accessible to promoters of solar plants. Rooftop solar energy is 2.1 GW, of that 70 % is industrial. By the year-end of 2015, a million solar lanterns were traded that reduced the utilization of lamp oil.  118,700 solar home lighting systems were put in, and 1.4 million solar cookers were administered in India.

    India achieved the 5th global position in solar power arrangement by surpassing Italy.

    Annual Solar Power Generation(TWh)

    Future of Solar Power Market

    The changing lifestyle of people with the increasing industrialization has made electricity a vital commodity. To decrease the concern of high electricity demand with decreasing fossil fuels, policy makers have been looking for a sustainable source of electricity generation. Solar energy is the readiest and green option available.

    The report published by IMD (Indian Meteorological Department) states that  The solar energy received is more than 15000 times the commercial energy consumption, and this energy is available during the day without any constraint.

    According to GOGLA (Global Association For the Off-Grid Solar Energy Industry), the market for distributed solar power merchandise is expected to grow more than two-and-a-half times to Rs 10,117 crore by the year 2023. Including solar lamps, solar pump kits, and other home devices. It is estimated that the current market size for distributed solar in our country is at Rs 3,878 crore, including  Rs 3,170 owned by the government and the rest by private owned entities. The sales are estimated to grow to Rs 2,617 crore in the private sector and Rs 7,500 crore in the government sector. Most of the future sales are estimated to come from lanterns with some additional services like mobile charging, radio, etc. and solar home systems. Increasing income and energy demand are the key market drivers.

    Sustainable Development through Solar Energy

    Investing in domestic manufacturing may help in building the supply chain, control prices, and earn foreign exchange through exports. This will help in creating job opportunities, increasing the GDP(Gross Domestic Product) for the nation.

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    Year Cumulative Capacity of Solar Power Units

    IMPACT OF COVID-19 PANDEMIC

    The imposition of a nationwide lockdown by the government to control the coronavirus outbreak harmed the whole economy. The solar industry will have immediate challenges due to the COVID-19 outbreak, such as the shortage of labor force compliance with social distancing, shortage of equipment and parts, and discrete expenditure by users. India’s solar power sector is struggling in the pandemic. There has been a decline in electricity consumption of 30% due to the lockdown of industries and markets.
    China is the largest supplier of solar raw materials such as cells, glass, back sheets, frames, junction boxes, etc. Due to the coronavirus crisis, there was a long hold on the import of such items from china, the module assembling capacity of manufacturers is being affected. There may be a rise in solar module prices shortly as the manufacturers have begun experiencing raw material shortages. The prices of various components will rise because of the decrease in supply from China. Engineering, procurement, and production companies now have to bear all the variable factors from procurement of bills of material of the panel to the manufacturing and supply chain.

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    Rural Electrification

    • The scarcity of electricity is the main hitch of rural development. In 2004, about 80000 villages did not have electricity.
    • In the year 2004 more than 5000 villages were supplied with electricity through solar power systems.
    • Lighting and Lamps: By 2012, 4,600,000  solar lamps and 561,654 solar-powered lights were installed in homes.
    • Agricultural Support: Solar water-pumping systems are used for irrigation and drinking water.
    • By 2019 181,521 Solar Photovoltaic water pumping systems were installed in India. Low-cost solar vehicles are available for agricultural activities.

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    Government Aid

    The Ministry of New and Renewable Energy(MNRE) installed 51 solar radiation resource assessment stations across India to create a database.  India started a Rs 40 crore project to measure solar radiation. The government allocated Rs 1000 crore for the national solar mission and clean-energy fuel fund for the year 2010-2011. The government reduced import duties on solar panels by 5% which encouraged private sector companies. The Indian government also reduced the price of PV power from rs 4.43/KWh to Rs 4.00/KWh. During January 2019, the term for authorizing the production of the solar power plants was lessened to 18 months for units located outside the solar parks and 15 months for separate units from the date of the contract. In May 2020, the tariff was reduced to rs 2.90/KWh.

    Top Solar Power Companies In India

    Incentives By the Government

    • Viability Gap Funding:  The funding was Rs 1 crore/MW for open projects on average in the year 2016.
    • Depreciation: 40% of the total investment in rooftop solar systems could be claimed as depreciation in the first year.
    • 25% safeguard duty is imposed for 2 years from 2018 on the imports to safeguard the local manufacturers.
    • Capital subsidies to rooftop solar plants up to 500 KWh.
    • Renewable Energy Certificates(REC): Financial incentives for every unit of green energy generated.
    • Power Purchase Agreement(PPA): Offering fair market-determined tariff for solar power.
    • ISTS(Interstate Transmission Systems):  Charges and losses are not taxable during the period of PPA.
    • Subsidy of 70% and 30% is granted by the Union Government for hilly regions.
  • Tools And Techniques Employed By E-Commerce Sector Post COVID-19

    The COVID-19 crisis has gone through several stages. Not many people took it seriously at first, thinking it was just another virus that would go away within a month or two. Then there was the lockdown period, which, people thought, would be enough to eviscerate the virus. But with time, the crisis has only evolved, affecting pretty much every sector of the business industry. Among those sectors that have taken the brunt of the pandemic is the offline retail sector.

    Fearing for their safety, people have become increasingly reliant on e-commerce platform for shopping. Even those people who were averse to shopping online are now beginning to realize the potential of e-commerce. Not only is this mode of shopping much safer, it also offers convenience and comfort that people crave.

    Seeing the growing popularity of the e-commerce sector, many offline retail sectors too have started venturing into this new domain to boost their sales and retain their customers. Consequently, the sector is now witnessing an influx of both customers and sellers. Amid all this, an important question that comes to mind is “How is the e-commerce sector dealing with the changes brought about by COVID-19?” Let us try to answer this question in detail and discuss emerging trends in the e-commerce industry.

    New technologies on the horizon

    The shift from offline retail to e-commerce had begun long ago, but the COVID-19 crisis has acted as a catalyst and has accelerated the rate at which people are switching their shopping mode. This also means that technologies that would’ve come at a later date would disrupt the sector sooner. Take fashion segment, for instance. When people went shopping in offline stores, they had the privilege to try on clothes and fashion accessories before they bought it, to know that what they’re buying is the right thing.

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    Online retail, on the other hand, has certain limitations regarding this. To offer a more immersive experience, we might see online retail stores bring in technologies like Augmented Reality (AR) and Artificial Intelligence (AI). AR technology would allow the buyer to virtually try on clothes and other accessories and could play a major role in improving customer satisfaction. But whether or not these technologies would be scalable and affordable is anyone’s guess at this time. Though chances are that we would see this technologies disrupt the sector sooner or later.

    Understanding the customer behavior

    One thing that e-commerce websites need to practice is adaptability. Consumer behavior has changed quite drastically during the pandemic. People are now gravitating more towards essential goods instead of luxury items. Also, since people have suddenly become health conscious, the demand for health and wellness products has skyrocketed. Items like immunity boosters, health supplements, probiotics, hand sanitizers, and vegetable washes etc. has seen a spike and experts have estimated that the demand would continue to remain high for the coming 4 to 5 years at least.

    Traditional Business Vs Digital Business
    This post deals with traditional business , digital business, business models,and an insight into traditional business v/s digital business. Managing business is both challenging and interesting. It’s not like your 9-5government job where one reaches the office at or before a particular time, doe…

    This means that companies in the FMCG sector need to leverage this opportunity and start creating products that are needed instead of creating products that are no more in demand. Adaptability would be the determinant of success in the future and those brands that identify the opportunities on the horizon and act accordingly would fare much better than those who wait till they’re only left with a limited number of options.

    Re-structuring of the supply chain

    One of the major problems that the retailers faced during the lockdown was the broken supply chains. Many companies are dependent on manufacturers in other countries such as China and Italy. Due to the lockdown, however, the supply chains were broken and there was a sudden shortage of materials. The inventories ran empty and the production came to a screeching halt.

    Now, as the customer behavior is beginning to change, we’re also witnessing a change in product purchasing categories. Since the categories that used to witness scant demand (e.g. hygiene and wellness) are now seeing high numbers, the supply chains are also being restructured dramatically. Even though some businesses have experienced grave difficulty due to the lack of supply of essential items needed for production, the business owners are working day and night to revise their sourcing strategies and restructure their supplier network.

    Rise of e-leaning sector during COVID-19
    The online education is getting a great response. Since, all the schools andcolleges are temporarily closed due to the global lockdown, there is asignificant rise in the demand of online courses and platforms. Even the schoolsand colleges are also trying to shift their classes on their online pla…

    We might also see quick adoption of the blockchain technology post-pandemic, as it greatly aids in supply chain management and makes the whole supply chain transparent and easy to track and monitor. This way, the businesses can easily notice if there are any blockages in their supply chain and act accordingly in time to prevent the complete chain from collapsing.

    Within a short period, the COVID-19 pandemic has completely changed the e-commerce landscape and the best way to deal with this sudden change is to adapt it instead of fighting it. Even when the pandemic resolves, the normal that would ensue would be a new normal, unlike anything we’ve ever seen before. The sooner we all accept this reality, the better it will be for us.

    This article is authored by Ms. Nidhi Yadav, Founder & Creative Director, AKS Clothings.