The predecessor to modern co-working was hackerspaces and other collectives. These allowed professionals in a field to interact and share ideas. But with time, sharing didn’t stop with ideas and it moved on to resources.
Co-working space is a concept that originated about 15 years ago. The concept involves bringing different companies to work with a common space and infrastructure. This concept came into being because of the rise in prime real estate prices. Small tech companies and start-ups could not afford it. So, they wanted a setting to share resources to reduce costs.
Why Co-working Spaces Became Popular?
Number of coworking spaces (globally)- 2017 forecast
Co-working spaces came into being for the sole purpose of reducing costs spent on real estate. Although this is one major reason for the increase in demand, they have grown out to be more than that.
With a flexible working environment, co-working spaces offer a sense of being part of a bigger community. This is best suited for offices with very few workers or a group of freelancers and start-ups.
For any small tech-based start-up, the first need is getting a lot of connections. With a community filled with people from various fortes, co-working is a boon in disguise.
For a group of freelancers, paying monthly rents and spending money on infrastructure is useless. Co-working provides a way around that and pay only when used.
The basic revenue for co-working spaces is the income from subscriptions. The rates that are charged depending on the amenities, location and the time for which the amenities are used. This is for companies that pay based on a long term membership agreement.
There is another type of co-working where a space is set up and provided on a lease basis to the highest bidder. The maintenance of the space and the amenities are managed by the owner.
Top Facilities That Make Co-working Spaces Appealing For Companies
Networking is the most important advantage that a co-working community offers.
Hassle free office maintenance at very low costs without any compromise on utility.
With collaborative co-working spaces, locations other than the home location can be used.
With high-end tech equipped conference rooms, meetings and conferences can run problem-free.
Without the need to spend any money, co-working offers excellent interiors to promote a work environment.
Common amenities include recreational spaces for all members. This ensures that the employees work all the time but also spend time for themselves.
Industry talks, games and other events are also organized in co-working spaces to allow the members to bond into the community.
India saw its first co-working space in 2012 when 91Springboard started its operations. Although it did not cater to the needs of companies like spaces today, this was the start in India.
Today, Co-working is the fastest growing need in the declining real estate industry. This shows that it is highly in high demand. Since 2018, the trend has started to rub off on all major cities in India. At first Delhi, Mumbai, Bangalore and Hyderabad were seen as potential locations for co-working spaces. The trend is not spreading to almost all tier 1 and tier 2 cities in India.
Future Of Co-working On India
Expansions and takeovers
There have been quite a few new entrants in this market like Oyo, One Cowork, etc. Companies like these start with a foot in almost all major cities. So, smaller shared spaces can be acquired by such large players. Established co-working space companies like 91Springboard will expand operations in new cities. We can observe a lot of mergers and acquisitions in this field.
Domination by large enterprises
Large corporations will establish long-term deals for co-working. Co-working spaces will meet their day to day office space needs for the large part.
Specificity
Today’s co-working is focused on the community as a whole. But with the rise in the number of spaces, client-based features are a new path to develop on. By providing features that cater to a niche clientele, more and more growth can be observed.
Start-up dominance
With over 40 percent of the population constituted by youth, India will see a rise in the number of start-ups. Small tech companies and Start-ups prefer Co-working over traditional office spaces as they provide better connectivity and infrastructure. This will lead to an increase in the share of Start-ups in co-working spaces.
Expansion in Tier 1 cities
Geography limits most Co-working platforms in India. Most of them exist only in a few cities. The expansion of such players into other tier 1 cities will be seen for sure in the next 2 years.
Growth in Tier 2 and Tier 3 cities
Bangalore, Delhi and Mumbai are the most preferred locations in Tier 1 cities. Although there are other cities with equal potential for expansion, many MNC’s are expanding to smaller cities. So, this untapped market will provide more buzz for the Co-working space market.
Expansion to dominate the office space market
The actual share of shared spaces is very low right now. But with the increase in the need for good office spaces, this will change. More and more co-working structures will come up in the next 5 years and their share will cover almost 30-40 percent of the office space needs.
New real estate market
As this model becomes more successful, co-working operators will come into play. Real estate owners will provide buildings that will be renovated and managed by the local operators. This will begin to exist when prime real estate costs increase with a decrease in availability.
The increase in the number of shared working spaces has seen a huge increase in India. With the emergence of start-ups in almost all tier 1 and tier 2 cities, this growth is inevitable. In the next 5 years, the demand for shared office spaces will increase manifold as the resources become scarce. Co-working spaces work based on annual seating capacity. This number being very low in India, it is possible for failure. But there is one question that remains, will the market conditions change like expected or is there something unexpected.
Securing a law firm job is a cherished dream of any law aspirant even before graduating from law school. However, the ardors of securing a position at a reputable law firm come with a grueling interview round.
This interview round is vital for any candidate to secure a good first impression. It can prove beneficial in ultimately securing a coveted position with a highly rated law firm.
But can you strike a good first impression only by virtue of the interview? Many candidates struggling with such questions tend to answer in the affirmative, but the truth is far from it.
A chief compliance officer role can easily test your skills to the core, and you might end up not securing the position if your interview round was not as good.
To balance out the fickle troubles of interviews, a candidate must rely on the CV to make a good first impression. After all, it is the first introduction that your recruiter has of you as a candidate.
A good CV can essentially decide your position, the outcome of your interview, and everything else then and there.
With the following CV tips, you can easily secure a good first impression in front of your recruiter and ensure a smooth interview process to gain your desired job.
1. Organize Your Information
Candidates tend to do oodles of work in law school and want to cover it all in their CV or resume. This is a big mistake! Most law firms are looking to fill in a specific part or position.
Accordingly, they desire a specific talent or skill set. By inculcating all of the information, you are making your resume lengthy and also uncharacteristically haphazard.
If your recruiter has to sift and sieve through your information to find out if you are the right candidate for the job, your application will be as good as over.
If you organize your resume into clear and precise sections that notify your qualities, traits, objectives, and qualifications, it is a million times better to read and understand.
A good resume is essentially not a lengthy one, and by organizing your information, you can easily curtail all your information in minimalistic segments.
2. Keep It Short And Simple!
Fresh out of grad school and are thinking of throwing your weight around? Drop the idea while drafting your resume.
A resume is built upon clear, transparent, and cogent factors that can easily help you tell your recruiter that you are the right man for the job. The details in a winning CV are crisp and immaculate.
In cases where you are unable to keep a simple or lucid language, the law firm will not hire you simply because they could not clearly understand you.
A brief and concise resume contains all the information in a succinct manner that can help to identify the recruiter judge your merits.
From the recruiter’s perspective, it can easily show whether your qualities match and, if so, how your interview process can become favorable.
3. Highlight Your Area Of Specialization
Sometimes a vacancy in a law firm pertains to a certain area of specialized practice. At other times, the position open for approval may have general practice areas but focuses on a particular type of work.
Regardless of the situation, highlighting specialization in practice displays a deeper understanding of certain laws.
It is also a crucial step in forcing a recruiter to take note of your strengths and question you regarding those parts specifically.
This turns the interview questions favorably, but it also ensures that the interview process is generally tilted to a favorable outcome and that you can secure a good first impression easily.
4. Highlight Your Achievements
No matter your position or experience, a good resume is a strong show of a candidate’s merits and qualities. These qualities are best adjudged through the candidate’s achievements that are highlighted in the resume.
Be it winning a team sport or quiz or participating in a marathon, or even organizing an event on behalf of your institution or organization, each of your achievement corresponds to a desirable trait.
Based on your qualities and traits you exhibit and evidenced by your achievements, the outcome of your interview shifts in your favor.
You must understand that organizations are not looking to hire “winners”. They are only looking to hire “learners”. Therefore, you need not shy away from achievements that otherwise don’t contain a win.
5. Highlight The ‘Experience’ In Your Work Experience
One of the gravest errors that most candidates commit is exaggerating the work experience and fluffing the details. Many recruiters read this type of CV as just a facade for an incompetent applicant.
The resultant effect is that even though bright graduates can secure a good impression, the outcome is not in their favor because their CV details may be untrue.
Law school is about a lot of internships and other activities that you pursue building your resume.
Even if you do not have the desired level of work experience, do not shy away from listing your internship experience, and state the kind of work you did or learned during that time.
In any case, most recruiter law firms know that the incoming candidate will have to be groomed and trained to suit the organizational culture. They are only perusing through your resume to understand if you can fit the bill.
For instance, a chief compliance officer resume has to have certain mandatory skill sets. If you have learned these during your years of study or practice, then a la firm will most likely pick you from anyone else.
Final Takeaway
We all deal with this nagging feeling of self-doubt, regardless of our domain. But a well-crafted resume can boost your confidence!
Many professionals in the legal world have been able to re-affirm their skills and expertise and shed the belief that they aren’t good enough for the job – simply by fine-tuning what is in their CV.
Alternatively, being even remotely unsure of your resume might reflect badly on you and end up frustrating your recruiter. Hence, your resume should only contain the desired information and in the right manner.
As India is making some huge advancements in space tech, Many space startups of India are grabbing the attention of investors. Surviving in an Indian startup space is not easy with fierce competition around you. 60 to 70% of the startups fail without even emerging to the top, so emerging as a space tech startups in India is an achievement in itself. Here we are going to talk about Top innovative space startups in India.
Building a space startup requires building path-breaking technologies across launch, communication, and satellites and massive investments. As Elon musk’s SpaceX made history by sending two astronauts to space on Crew Dragon spacecraft using a Falcon 9 rocket, many Indian startups can see light at the end of the tunnel.
Low-cost, High-Speed, Reliable Internet direct to Homes, Businesses, Schools, and Healthcare Centres
Astrome is a Bangalore based spacetech startup founded by Neha Satak and Prasad HL Bhat on May 20, 2015. Astrome Technologies Private Limited is one of the top space companies and includes 3 registered patents primarily in the ‘Electric Communication Technique’ category, according to IPqwery.
Just like cable TV from space is 100 times cheaper, delivering internet from space will be cheap, and fast”.
says Neha, who is the CEO of her company.
Astrome Team | Top Space Startups
Astrome will be launching a constellation of 198 satellites into the Low Earth Orbit (LEO) to make the internet more accessible to everyone in the developing world. These satellites will cover the most densely populated regions of the world including Africa, South America, the Middle East, South Asia, and Southeast Asia.
Awards
National Award in the ‘Technology Start-ups Category’ (2018).
US – India Science and Technology Endowment Fund
Most Promising Aerospace and Defense Startup Award by NASSCOM and IESA
Pixxel
Startup Name
Pixxel
Headquarter
Bengaluru, Karnataka
Industry
Defense & Space
Founder
Awais Ahmed and Kshitij Khandelwal
Founded
2018
Products and services
climate monitoring, crop yield prediction, urban planning, and disaster response
Pixxel is an Indian space tech company Started by 22-year-old Awais Ahmed and. Kshitij Khandelwal. Pixxel has two Indian clients and eight more globally. Pixxel was the only startup from Asia to be selected for the first batch of 10 startups in Techstars Starburst Space Accelerator in Los Angeles. They are building a constellation of earth imaging satellites.
Pixxel Founders Kshitij khandelwal(left) and Awais Ahmed
They are planning to launch satellites that would be helpful for governments and private organizations in collecting AI-powered analytical data related to agriculture, climate, the spread of crop pests and diseases, defense monitoring, and mining to find illegal operations, monitor oil and gas pipelines, natural disasters, forest fire, etc said Awais Ahmed, founder, and CEO of Pixxel. Space tech startup Pixxel raised $5M seed funding from Blume, growX, and Lightspeed for the first satellite launch later this year.
Kawa Space is a Mumbai-based space tech startup founded by Kris Nair and Bala Menon in 2019. Kawa builds and operates infrastructure in space on behalf of an enterprise and corporate clients. Their earth observation satellites are used by customers in financial services, government departments, strategic risk management, and agriculture.
Kawa space has launched one satellite in orbit, and the launch of 18 others are underway. Vijay Shekhar Sharma, Founder of Paytm invested an undisclosed amount in Kawa Space.
Skyroot is a Hyderabad-based startup Pawan Kumar Chandana and Naga Bharath Daka both are former ISRO scientists. Skyroot Aerospace is the first privately-owned Indian firm to demonstrate the capability to build a homegrown rocket engine. Skyroot has a series of launch vehicles, Vikram 1, Vikram 2, and Vikram 3. Skyroot is into building India’s first privately built space launch vehicles. Skyroot aerospace has raised $4.3 million to date.
Skyroot Aerospace Space
Agnikul Cosmos
Startup Name
Agnikul Cosmos
Headquarter
Chennai, Tamil Nadu
Industry
Defense & Space
Founder
Srinath Ravichandran and Moin SPM
Founded
2017
Products and services
Mini launch vehicles
Agnikul is a space tech startup started by Srinath Ravichandran and Moin SPM in 2017, this startup provides a dedicated launch vehicle for smaller satellites at a lower cost. It is the only space tech startup in India to design a rocket engine that can be printed in a single piece using 3-D printing technology. Agnikul is making a small rocket that can carry a payload of around 200 kg. Agnikul has also raised 23.4 crores in the Series A funding round.
Agnikul Founders
“We started Agnikul with the dream of bringing space within everyone’s reach. We are doing this by building nimble, reliable, and modular rockets that can put small satellites in space, on-demand,” Srinath Ravichandran, co-founder and CEO of Agnikul, said.
Conclusion
By looking at the passion and hard work of these startups one thing is for sure that India has a bright future in Space tech. Space tech startups in India are gaining ground as private investors are paying heed to this new breed of startups. After SpaceX successfully launched its rockets in space, it paved the path for all the young age space tech startups and proved you don’t need to be a government space body to launch a vehicle in space.
FAQ
How many tech startups are there in India?
India has about 50,000 startups India in 2018; around 8,900 – 9,300 of these are technology-led startups 1300 new tech startups were born in 2019 alone implying there are 2-3 tech startups born every day.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
The increasing popularity of shared mobility will slow global vehicle sales but not reverse them. Although there likely will be fewer new vehicles on the road because of sharing, car sales in developing countries will outpace shared mobility’s impact over the next 15 years. Still, through 2030, roughly a third of the expected increase in vehicle sales from urbanization and macroeconomic growth likely will not happen because of shared mobility.
Nonetheless, the shared-mobility story isn’t all bad for the industry, especially if automakers, suppliers, and the other mobility players take steps now to position themselves for it. While sharing cars likely means slower growth of vehicle sales, it also suggests strong new opportunities for automakers, suppliers, and many more mobility players. VOGO is a personal mobility player that aims to address the large urban commute challenges in India.
VOGO- Company Highlights
Company Name
VOGO Automotive Pvt. Ltd
Headquarter
Bangalore
Founders
Anand Ayyadurai, Padmanabhan Balakrishnan and Sanchit Mittal
VOGO is a tech-enabled self-ride two-wheeler rental service provider that aims to address the large urban commute challenges in India. It endeavors to make daily commute affordable and hassle-free for customers. At present, the company offers two options for their customers: VOGO NOW where they charge by km and is typically used for short durations- like a few hours; VOGO Keep that offers long term rentals where people can rent scooters for a longer duration, from a day to 2 months. This ensures that they are not sharing their scooter with anyone else.
With an enthusiastic team, VOGO has disrupted the personal mobility industry with keyless scooters, home-delivery, one-click bookings, etc. and looks forward to creating a world-class platform for its customers and enable them to rent a two-wheeler anytime, anywhere, without any human intervention. The company is also committed to lead the movement of the country towards electric 2 wheelers and significantly reduce the carbon footprint of India.
VOGO- Founders
VOGO is founded by Anand Ayyadurai, Padmanabhan Balakrishnan and Sanchit Mittal.
VOGO Founders | Anand Ayyadurai, Padmanabhan Balakrishnan and Sanchit Mittal
Anand Ayyadurai, Co-Founder and CEO: Anand is responsible for outlining overall business strategies and managing a meritorious team. He has over a decade of experience with high-growth start-ups and international corporates like IBM Global Services, Flipkart, AstraZeneca, Brain valley Solutions, GE Commercial Finance, and Housing.com. Anand received his MBA from the Indian Institute of Management (IIMA).
Padmanabhan Balakrishnan, Co-founder, and COO: Padmanabhan has had over a decade of experience in e-commerce operations and finance, which is put into use in his current role as the COO. At Vogo, he is responsible for the implementation of core business plans and ensuring continuous cash inflow. Prior to joining Vogo, Padmanabhan has worked with prominent corporates like Flipkart, Zoomcar, Amazon, Cognizant, Compin Group, and Air Liquide Gas AB. He holds an MBA from ESSEC Business School in marketing, strategy management, and entrepreneurship.
Sanchit Mittal, Co-Founder and CTO: Sanchit is responsible for developing cutting edge technology initiatives that form the backbone of the business. He graduated with an engineering degree from IIT-Bombay and has over 14 years of experience in handling technology projects at multiple start-ups and corporates such as Housing.com, GetKlarity, Rigvee Technologies, SlideRule, Liquid Pixels and MadRat Games.
VOGO has a team of 500+ people (184 on roll, 300+ off roll).
How was VOGO Started
The idea for VOGO came from the challenges that people faced every day in finding an easy mode of daily transport. When Anand first moved to Bangalore, he tried to car-pool, use an auto etc. for daily commute but, grew increasingly frustrated with these unreliable options and finally bought his own motorcycle. His friends, who are also the co-founders at VOGO, had similar experiences.
All of them believed there is a need to bring a fundamental change in how people commute. It either took too much time, charges were steep, or was inconvenient. Often, it was all these factors making the daily commute a cumbersome experience and therefore thought to make everyday transportation simpler. And thus, to address these routine challenges, they founded VOGO, an easy, affordable, and reliable commute option.
VOGO was first launched with one scooter at a large college fest and found people lining up and asking for more scooters. They quickly added 18 more scooters the next week and saw strong traction. The incident not only gave them the conviction to double down but also encouraged VOGO to set off on this crazy growth journey.
VOGO means Vehicle On the GO. Their new visual approach is built around two circles which symbolizes two wheels of the scooter but also progress & movement.
Tagline: Freedom to go
VOGO Logo
VOGO- Vision and Mission
VOGO is a new-age mobility company that intends to complement public transportation by offering a solution for first and last-mile connectivity for daily commuters. Their vision is to democratize access to personal transport in India. Realizing that all common commute options are either too expensive, took a lot of time, or simply unreliable and inconvenient, their agenda is to make a personal vehicle available whenever a person has a need to travel.
As per a Morgan Stanley report, India is expected to be a leader in shared mobility by 2030 as the rising share of electric and autonomous vehicles will improve shared mile economics. While the two-wheeler shared mobility market in India has the potential of 15 million daily trips. It is quite evident that India has the capacity to create an enormous network for transportation with millions of commuters utilizing public transport, on-demand services and personal mobility.
A recent report by KPMG suggests that a considerable portion of people have switched from public transport & shared cabs to micro-mobility. The industry expects the transition to two-wheelers for short term commute. Source – venture intelligence, KPMG.
In the next five years, VOGO clearly sees that future-mobility will evolve like no other sector, and to meet that demand there is a clear push towards cleaner technologies at present. This must be enabled through ecosystem development which includes domestic manufacturing, deployment of charging infrastructure, etc. The industry’s holistic goal is to commute without polluting.
VOGO- Products/ Services
The team of founders started VOGO with a vision to democratize access to personal transport in India. Realizing that all common commute options are either too expensive, took a lot of time or simply unreliable and inconvenient, they thought of making a personal vehicle available whenever a person has a need to travel.
Keeping this in mind, they first launched with one scooter at a large college fest and found people lining up and asking for more scooters. So, they quickly added 18 more scooters the next week and saw strong traction. At present, they have two products that help them manage the growing demand for self-ride two-wheelers amongst our customers and change their preferences. These are –
VOGO NOW is typically used for short durations- like a few hours and is charged by km
VOGO Keep that offers long term rentals where people can rent scooters for a longer duration, from a day to 2 months. This ensures that they are not sharing their scooter with anyone else.
Some of its USPs and innovations that help VOGO stand out includes:
The VOGO Concept: Today, low vehicle utilization, road congestion & in-efficient public-transportation are problems that plague mobility in India. On average, India’s daily vehicle utilization is close to 5%. Public-transportation in most urban cities still doesn’t have appropriate first mile and last-mile connectivity. VOGO exists to solve these inefficiencies and bring innovation & disruption into a large micro-mobility market.
Technology (IoT): VOGO invested heavily into its IoT (Internet of Things), to ensure that the entire booking process is automated, enabling faster scale, and to allow for remote scooter monitoring and security. VOGO has also launched India’s first 1-click booking experience for scooters where riders can connect their phone to the scooters via Bluetooth and directly start/stop the scooter from the app. IoT enabled operations that offers key less exchange of vehicle with negligible human intervention.
Demand Supply matching – They are building a strong network of pickup points, which should be within 200 meters of any customer anywhere. This is a very large data play- VOGO has built multiple algorithms which helps them understand customer routes, maximize the number of rides per vehicle, and become more accessible for customers.
Home-drop & sanitization– VOGO has introduced home delivery of sanitized scooters, a first-of-its-kind initiative, to ensure the safety of its customers. A 4-step sanitization process has been introduced with live sanitization checks. The idea is to ensure that every vehicle is fully sanitized before use.
VOGO- Startup Launch
They bought 5 petrol scooters and launched at an event in SRM College in Chennai in Jan 2016.
The launch worked far beyond expectations. In Week 1, they did a hundred bookings. Their booking “engine” was a pen and paper Gantt chart and their “app” was an old Nokia phone which rang day and night. In Week 2, VOGO got another 13 scooters, and got five hundred orders. Next month, VOGO moved lock, stock and barrel to Bangalore to grow the business there. There was no looking back after that for another year.
August 2016, VOGO launched its operations from Bangalore with 200 scooters. By December 2016, the company had acquired 10,000 users. This was largely attributed to word of mouth around new commute option of reliable, affordable scooters on the go. They invested a lot on getting referrals & doing hyper local activations.
VOGO- Challenges
November 2015, VOGO started with 50 cars & 1 scooters in Chennai. On Dec 2nd, one month later, Chennai was flooded. Anand walked through water for 2 hours to find all their cars six feet under water. Everything went down the drain – they went back to zero.
The team worked day & night for a week to get their cars towed. Got all of them repaired & hired them on Ola to meet its EMI burden, till they got their rental permit. It took 6 months to just get back to status quo.
While so many challenges faced over the years, Anand feel that they have become much more resilient now. There have been many high-pressure situations when he was close to running out of cash but always managed to find a way to keep things afloat. VOGO’s mission really helped them power through all the challenges and kept them motivated to do everything it took.
VOGO- Advisors/ Mentors
The company has received commitments of $150 Mn in Equity, Capital & Debt from some of the marquee investors including LGT Lightstone, Matrix Partners, Stellaris Venture Partners, Kalaari and Ola, India’s largest ride-hailing platform.
VOGO- Recognitions and Achievements
BW BusinessWorld Young Entrepreneur Award 2020
VOGO- Future Plans
VOGO currently offer its services in Bangalore and Hyderabad. VOGO has more than 2.5 million registered users & have serviced more than 10 million rides, covering more than 130 million kilometers.
VOGO’s business model consists of an on-demand product (VOGO NOW) and a long-term rental product (VOGO KEEP). Post Covid, Vogo KEEP has been contributing more than 70% to their business. Customer retention for both models is extremely high- over 50% of VOGO KEEP’s customers opt to renew their subscriptions weekly. Further to resuming the services post Unlock 1.0, VOGO is continuously upgrading its technology to disrupt the mobility industry and has also retrieved 40% of the pre-lockdown levels till now.
They are strengthening their commitment towards sustainable / green mobility to contribute towards a healthy ecosystem by reducing carbon emission. As part of their new strategy, VOGO intend to go completely electric in a few years. They are also planning to expand their services in few cities in coming months
Memes may be funny, but meme-making is no joke! Memes have become almost a cultural language unique to the millennial crowd. Considering how trendy and in vogue they are, most brands are trying to get in on the meme-making scene.
With meme marketing becoming the recent tool in brand promotions, meme ideas focus more on delivering the brand image than anything else.
Today, meme marketing is not just about how funny a meme is, but also about its effectiveness. Although brands have been working with static and video memes, there is much debate about which is more effective.
Before meme marketing regarding static memes and video memes can be compared further, it is important to know these two in greater detail.
What Are Static Memes?
Static memes are essentially designed templates or pictures with funny captions. A static meme highlights the mood of the image with funny captions, quotes, and other witty one-liners. The key to making static memes is to keep it within the touching distance of reference. Therefore, the more relatable a static meme is, the better it serves its purpose. There are plenty of online and free image editors and other such templates where static memes can be easily created, such as Imgflip, Camtasia, etc.
For instance, the much-circulated Drake memes or cat memes are some of the common examples.
Brands prefer static memes because they see it as a low cost and effective way to cover any promotional idea.
What Are Video Memes?
Video memes are almost similar to static memes in design and process but vary in terms of the content. While Static memes are centered around images, the central content of Video Memes is video clips, bytes, or any other form of video-based content. Here too, the key factor is relatability and relevance.
Video-based memes might look complex, but they are easily made with proper platforms as well as video editors. Video content from Hubspot video and Vidyard can help make excellent video memes. Using template settings and funny captions or titles, anybody can easily master video memes. The obvious attraction of video-centric memes is that they are much more engaging for the common audience and relay the message more convincingly.
Some Features To Consider
It is difficult to compare these two memes for marketing purposes. Therefore, there are certain essential criteria where each meme has its advantages. To compare them better, it is essential to look at them based on all such aspects.
1. Budget That You Need For Both
Although both static memes and video memes are extremely cost-effective, there are even lesser costs incurred in making image/static memes. Essentially, both these memes are based on existing templates these days, but image memes take little or no investment.
In contrast, a good video meme might require investment in video set-ups like a professional camera and video editing software.
2. Time Static Memes & Video Memes Take
Image-based static memes are a lot less time consuming than video memes, which need significant time in the editing process. The static memes, on the other hand, are relatively easier to make in limited time.
3. What Are Their Engagement Levels?
While both types of memes require significant help from the caption, inherently, it is video memes that are supposed to be more engaging. This is so because the contemporary audience is more prone and responsive to video-based content.
Besides, in static memes, it is highly likely that the apparent joke may miss the viewer’s eye, and the subtlety of the humor may be lost on them. With video, content can be explained a little bit better, and therefore the overall efficacy of the set-up increases manifold in terms of the reception of the audience.
4. Purpose Both The Kinds Of Memes Solve
The purpose of marketing is realized in both ways but is slightly better realized in video memes. Image memes may sometimes be on point and can sometimes be so subtle that the point or the purpose of using the meme as a marketing tool may be entirely lost.
5. Their Impact On Marketing
These days, the attention span of the common audience is getting shorter by the day. Because of this reason, the impact of a video meme is outweighed by the static memes. Recent trends indicate that static memes and images have a higher chance of becoming viral than ordinary video-based memes.
Which Is Better – Static Or Video?
It is difficult to generalize and compare both types of memes. The essential factors that play a pivotal role in deciding which form will be more suited are –
– What do you want to promote?
– How do you want to promote?
If there are services worth promoting or intangible assets such as the brand name etc., then video-based memes are the best.
In the case of durable consumer products and other ancillary aspects related to tangible factors, then image-centric static memes work like a charm.
Despite these classifications, it is important to remember that marketing itself is a very fluid motion. As such, there are no set paradigms and hardline rules classifying which modus to be adopted when. It all comes down to how creative and innovative you can be and how you can connect with the target audience.
In many cases, brand promotions through singular images have proved to be viral, and in other cases, the same instance has occurred with videos. As long as the process’s creativity is combined with dollops of humor, a meme will be effective. To make it viral, you have to ensure many other factors, such as relatability factors of the meme and other relevant areas.
Key Takeaways
Meme marketing must be an intensive and highly objective-driven brand exercise. Brands and companies have to bear in mind that no matter what mode they choose or select, it must instantly establish a connection with the target audience group.
Unless a meme is unable to evoke a response from the intended audience, its purpose has been defeated. This would compel brands to take note of the same and rethink their strategies.
We all are familiar with the business mantra, “Customer is King”. But what does it imply? It asserts the importance of customers and their satisfaction for any business.
When it comes to startups, you need to go the extra mile to win customers and it undeniably starts with strengthening your customer support. So, we have listed some customer service solutions for startups or online support solutions for you to solve any customer support problem.
Let’s look into some points that illustrate the significance of customer support:
Customer Loyalty and Repurchase Every business wishes for customer loyalty, and the only way to build that is by ensuring customer satisfaction. You can ask your customers to rate your product, and the higher the ratings are, the higher are the chances of repurchase. Through this, you can always keep an eye on your customer’s choices, and when their rating starts to fall, it’s an indication that you need to modify your product or customer service for startups.
Standing Out in the Market These days, the availability of products or services is not a problem for customers as multiple companies are into similar businesses. In such a case, the only way to win over them is by offering reliable customer support. Companies that provide excellent customer support create an environment where a customer feels much more comfortable and safer. This way, customers will not only repurchase your product but promote it as well. As it is said, “A satisfied customer is the best strategy to ace the market”.
Tackling Negative Publicity Many times, brands bear the brunt of negative publicity in the market, either spread by their unsatisfied customers or competition. With the help of customer support, a brand can directly reach out to their customers and clear the cloud of negativity that’s been building around them. Many players like Pepsi, ICICI Bank, McDonald’s, to name a few, have adopted this method to tackle negative publicity.
Customer Service Solutions For Startups
Now let’s explore some amazing customer support solutions that’ll facilitate you to offer a great experience to your customers:
1. ProProfs Help Desk
ProProfs Help Desk | Customer Service Solutions For Startups
It is a subscription-based online software that facilitates ticketing of service requests and helps desk management. It helps businesses to manage customer service requests promptly and proactively. The salient features of this robust tool are:
Management of e-mails from a single point so that agents don’t miss any service request.
Knowledgebase where customers can find most of the solutions instantly thereby reducing tickets by 80%.
Live Chat whereby agents can answer the queries of customers in real-time.
Customer Surveys and reports to track the performance of agents and find valuable feedback.
Price: Starting from $39/user/month.
2. Aircall
Aircall | Customer Service Solutions For Startups
It is a cloud-based phone system that caters to the needs of modern-day businesses. It takes customer support to another level with:
Bundle of call features like Virtual call centres, power dialing, call conferencing, call routing, Interactive Voice Response (IVR), extension, business hours, and blacklisting.
Integration with CRM and other help desk tools to allow agents to call from the app and have a well-informed conversation with customers.
Tracking of agents’ performance and their status in real-time.
Scalability to add new teams, workflows, and numbers according to business needs.
Price: Starting from $30/user/month.
3. Sprout Social
Sprout Social | Customer Support For Startups
It is a comprehensive social media management and social publishing tool. It allows businesses to build strong relationships with customers. Some of its key features are:
Gathering of actionable data from various social accounts of the business to create customer-oriented business strategies.
Publishing tools to help business in planning, developing, organising, and delivering content on multiple social platforms.
All in one inbox to manage all social accounts and enhance the responsiveness of business.
Advanced analytics to study data from social platforms and make strategic business decisions.
Price: Starts at $99/user/month.
4. ChurnZero
ChurnZero | Customer Service For Startups
As the name connotes, ChurnZero is a powerful tool that mitigates customer churn. It helps businesses to comprehend the product usage trends of users and their health to enhance the overall customer experience. Some of the main features of this tool are
Command Center that acts as a single point to manage all activities.
Integrations with other CRM, communication, and analytics platforms to drive meaningful insights to enhance customer experience.
Reporting and analytics tools to find customer statistics on various metrics like churn rate, growth, etc.
Receive customer usage trends in real-time.
Tools like NPS survey to monitor the health of customers.
From onboarding, expansion, engagement to advocacy, customer journey across all verticals can be created and monitored.
Price: Users can request a quote based on their business needs.
5. TeamSupport
Team Support
It is an all-in-one customer support tool offering functionalities such as ticket management, customer management, reporting, and analytics. It is regarded as one of the best customer support software for startups. Its salient features are:
Tracking of customer details and their management.
Service ticket generation and management.
Product database to allow agents to see the products that customers are using and issues pertaining to them.
Shared calendar and internal chat option to enhance team collaboration.
Knowledgebase where customers can get answers to their questions 24/7.
Reporting on various customer metrics to improve the overall support.
Price: Starts from $50/user/month.
6. ProProfs Chat
ProProfs Chat
It is a robust tool that allows businesses to capture quality leads, initiate chat with customers, close sales, and enhance customer support. Some of its amazing features are:
Track service requests and initiate live chats to create an excellent customer experience.
Integration of Knowledge Base and Help Desk with live chat to empower agents with customer-centric data.
Real-time monitoring of activities of visitors.
Pre-chat forms to capture quality leads and post-chat forms to gather feedback from users.
Integration with Google Analytics to facilitate tracking of PPC campaigns.
Price: $8/user/month.
7. Keap
Keap | Best Customer Support Software For Startups
Keap is a powerful CRM tool that empowers businesses to foster a bond with their customers through superior customer services. Some of its chief features are:
Automated greetings, reminders, text, and emails to capture new leads and to sustain a bond with existing customers.
All-in-one platform where appointments can be set, leads can be tracked, quotes can be accepted, and invoices can be processed.
Automation of marketing and sales.
Price: $49/user/month.
8. Trello
Trello
It is an amazing team collaboration and project management tool that allows businesses to boost their team’s productivity to enhance customer support. Its key features are:
Based on cards and boards concept where cards represent tasks.
A task can be created, edited, delegated, and monitored using the tools.
Powerful integrations with other apps like CRM, help desk, etc. to enhance the team’s productivity.
Team members can chat with each other and add attachments in the chats.
Automate tasks to enhance efficiency so that agents can focus on offering better customer support.
Price: Starts at $9.99/user/month.
9. Salesforce
Salesforce
It is one of the top-rated and most popular CRM software. It is even the best solution for startups as they can get started with minimal investment and infrastructure. Its major features are:
AI-powered personalized solutions that create a gratifying customer experience.
Tracking of customer interactions and information.
Updated information empowers businesses to make insightful decisions.
Automation of marketing and personalization of emails to enhance customer engagement.
An Impactful social experience by integrating social platforms with the tool.
Price: Starting from $25/user/month.
10. ConnectWise
ConnectWise
It is a cloud-based CRM tool acting as a centralized platform to track all customer data. With this tool, businesses can create an amazing customer experience. Its chief features are:
Deployed on-premise and its ticket encapsulates all interaction with users (email, live chat, phone call).
Reporting tools to measure performance on various metrics and enhance customer experience.
Monitoring sales activities and prediction of future trends.
Price: Users can request a quote based on their business needs.
Customers prefer a clean experience, and businesses can provide this in the best way by integrating customer support tools. Understand your customer base and identify their preferences and zero down on that support tool that meets their needs and aligns with your business. Eventually, the support you extend to your customers defines the growth of your business.
This article was contributed by Vineet Gupta. Vineet is an online marketer who loves to study Google search algorithms. He has been helping businesses in brand building and improving sales for more than 8 years now. He has also made contributions to various online publications by sharing his experience in the field of SaaS product marketing and UX optimization. In his free time, he likes to play with his Dog, watch Cricket and listen to Luis Fonsi.
Frequently Asked Questions
What is live chat support?
Live chat support allows customers to have text-based conversations with support teams via the web. Using live chat software for startups embedded on the company’s website, customers can send their questions to a person (or sometimes an AI bot) who can quickly reply to them in the same small window.
What are the best live chat solutions for websites?
Best Live Chat Software for startups:
LiveChat.
Pure Chat.
JivoChat.
Olark.
SnapEngage.
Userlike.
Tidio Chat.
Smartsupp.
What is online customer support services?
Customer Service is defined as any service that helps customers solve problems. Such a service is usually connected to a business or brand which sells products and offers online support solutions.
What is the best way to provide customer service?
Ways to deliver great customer service:
Know your product.
Maintain a positive attitude.
Creatively problem-solve.
Respond quickly.
Personalize your service.
Help customers help themselves.
Focus support on the customer.
Actively listen.
What is good customer service examples?
Good customer service includes remembering and appreciating repeat customers, forging a local connection with shoppers, putting your product knowledge to good use, and more.
What is a customer support system?
A customer support system helps an organization to manage customer service requests and interact with the customers to resolve their support tickets. A customer support system is the backbone of your business, and the right help desk software will assist you to position your customer service as a competitive advantage.
What is the difference between customer support vs customer service?
The difference between customer service and customer support is that customer support teams support a product, while customer service teams provide service to a customer. The customer has everything they want, but there’s no other feedback or information that goes into the experience.
Reliance Industries Limited is an Indian multinational conglomerate company that is headquartered in Mumbai, India. Reliance owns businesses across India engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Reliance is one of the most profitable and the largest publicly traded companies in India. The subsidiaries of Reliance Industries is what makes it successful.
It is also known to be the largest company in India as measured by revenue after recently surpassing the government-controlled Indian Oil Corporation. In the year 2020 Reliance Industries became the first Indian company to exceed US$150 billion in the market capitalization after its market capitalization hit ₹11,43,667 crore on the BSE. It is ranked as 8thamong the top 250 Global Energy Companies by Platts as of 2016.
The company is ranked 96th on the Fortune Global 500 list of the world’s biggest corporations as of 2020. Reliance continues to be India’s largest exporter as it accounts for 8% of India’s total merchandise exports with a value of ₹1,47,755 crore and access to markets in 108 countries. 5% of the government of India’s total revenue comes from Reliance’s customs and exercise duty. It is also the highest income tax payer in the private sector in India.
The number of share of Reliance Industries are approximately 310 crores (3.1 billion) and plays a major role in the Reliance industries. The Ambani family only holds 46.32% of the total shares whereas the remaining 53.68% shares are held by public shareholders including FII and corporate bodies. The life Insurance Corporations of India is the largest non-promoter investor in the company with 7.98% shareholding.
Various Operations of Reliance
The companies petrochemical, refining, oil, and gas-related operations form the core of its business other divisions of the company include cloth, retail business, telecommunication, and special economic zone development. In July 2012 Reliance Industries informed that it was going to invest US$1 billion over the next few years in its new aerospace division which will design, develop, manufacture, equipment, and components including aircraft, engine, radars, avionic, and accessories for military and civilian aircraft, helicopters, and aerostats, etc.
Major Subsidiaries of Reliance Industries:
Reliance Group has 158 + subsidiary companies and 7 associate companies. Here are some of the most popular Reliance Industries Subsidiaries:
Jio Platforms Limited
Facts on Jio | Reliance Subsidiaries List
Jio is essentially a technology company that is a majority-owned subsidiary of reliance industries. It is one of the top reliance subsidiary companies lists. It was announced in October 2019 and has all digital initiatives and the telecommunication assets being housed under it. This new subsidiary holds all the digital business assets including Reliance Jio Infocomm Ltd.
Jio Infocomm in turn holds the Jio connectivity business which includes Mobile, broadband and enterprise, and also the other digital assets. Jio apps are the tech backbone and investment in other tech entities like Haptic, Hathaway, and Den networks among others. In April 2020, reliance announced a strategic investment of ₹43,574 crores by Facebook into the Jio Platform.
This investment translated into a 9.99% equity stake, on a fully diluted basis. Further in May 2020, reliance sold roughly 1.15% stake in Jio Platforms for ₹5,656 crores to the American private equity investor, Silver lake partner. Intel became the 12th company to invest in reliance Jio platform after it invested ₹1,894.50 crores. In July 2020 google announced that it will acquire a 7.7% stake in the Jio platform for ₹33,737 crores.
Reliance Retail is the retail business wing of Reliance Industries. In March 2013, it had 1466 stores in India. It is the largest retailer in India as it includes many brands like Reliance Fresh, Reliance Footprint, Reliance Time Out, Reliance Wellness, Reliance Trends, Reliance Autozone, Reliance Mart, Reliance iStore.
Reliance Home kitchen, Reliance Home Kitchens, Reliance Market (cash n carry), and Reliance Jewels all come under the banner of Reliance Retail brand. Its annual income revenue for the financial year of 2019 was ₹1.62 billion.
Reliance Life Science
This company works around medical, plant, and industrial biotechnology opportunities. It specializes in the manufacturing, branding, and marketing of Reliance Industries products in Biopharmaceuticals, clinical research services, regenerative medicine, molecular medicine, novel therapeutics, biofuels, plant biotechnology, and industrial biotechnology sectors of the medical business industry. Reliance Institute of life science (RILS) was established by Dhirubhai Ambani Foundation as it is an institution offering higher education in various fields of life science and related technologies.
Reliance Logistics
It is a single-window company selling transportation, distribution, warehousing, logistics, and supply chain-related products. Reliance Logistics is an asset-based company with its own fleet and infrastructure. It provides logistics services to Reliance group subsidiaries and outsiders. Merged content from Reliance Logistics to here.
It is a contract research organization (CRO) and a wholly-owned subsidiary of Reliance Life Science, specializes in the clinical research services industry. Its clients are primarily pharmaceutical, biotechnology, and medical device companies.
Reliance Solar
The solar energy subsidiary of Reliance was established to produce and retail solar energy systems primarily to remote and rural areas. It offers a range of products based on solar energy, solar lantern, home lighting systems, street lighting systems, water purification systems, refrigeration systems, and solar air conditioners.
Network 18
Reliance Subsidiary Companies
In the mass media company, it has interests in television, digital platforms, publication, mobile apps, and films. It also operates two joint ventures namely Viacom 18 and History TV18 with Viacom and A+E Network respectively. It also has acquired ETV Network and since renamed its channels under the Colors TV brand.
Relicord
This is a subsidiary for cord blood banking service which is owned by Reliance Life science. It was established in 2002 and has been inspected and accredited by AABB and also has been accorded a license by the Food and Drug Administration (FDA) Government of India.
Reliance Jio Infocomm Limited
Previously known as Infotel Broadband, is a broadband service provider which gained 4G licenses for operating across India.
It is an associate company of Reliance Industries. It holds 45.43% of the total shares of Reliance Industries. It mainly engages in the business of setting up and operating industrial infrastructure. The company is also engaged in related activities involving leasing and providing services connected with computer software and data processing.
The company set up a 200-millimeter diameter twin pipeline system that connects the Bharat petroleum refinery at Mahul, Maharashtra. The infrastructure company constructed a 71,000-kilolitre petrochemical product storage and distribution terminal at the Jawaharlal Nehru Port Trust (JNPT) Area in Maharashtra.
Reliance Eros Productions LLP
Has a joint venture with Eros International to produce film content in India.
LYF
It is a well-known 4G enabled Volte device brand from Reliance Retail. It is one of a Jio reliance subsidiaries, the consumer electronics arm of Reliance Industries Limited.
How many subsidiaries does Reliance have or how many subsidiaries of reliance?
Reliance Group has six listed companies.
Is Jio a subsidiary of Reliance?
Jio Platforms Ltd is an Indian technology company and a subsidiaryofReliance Industries Limited. Established in 2019, the company owns India’s largest mobile network operator Jio and other digital businesses of Reliance.
What companies does reliance own?
Reliance Subsidiaries or subsidiary companies of reliance:
Reliance Communications Limited.
Reliance Infrastructure Limited.
Reliance Entertainment.
Reliance Power.
Kokilaben Dhirubhai Ambani Hospital.
Is reliance a multinational company?
Reliance Industries Limited(RIL) is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses across India engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications.
How many branches of reliance company?
RelianceRetail is the retail business wing of Reliance Industries. In March 2013, it had 1466 stores in India. It is the largest retailer in India.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Package or parcel forwarding is an international shipping service that online shoppers can use when trying to buy from outside of their home country. Essentially, it allows customers to shop internationally, but enjoy a cheaper shipping experience. Forwardme.com is obsessed with providing reliable, affordable international shipping solutions and package forwarding service.
To delight their members, every time they open a box from Forwardme.com, they get treated by each package as if it was their own, while displaying their passion for service and superior global shipping expertise.
Founded in 2018, Forwardme.com is a parcel forwarding company that allows people to shop online at stores based in the United States and have their parcels delivered to wherever in the world the customer is.
A subsidiary of Global Access, the leading experts in international parcel distribution, Forwardme.com has helped thousands of people to shop in the U.S. and enjoy delivery to wherever they may be in the world. Forwardme.com offers some of the most cost-effective shipping solutions for customers who are looking to buy online – even from stores that may not necessarily offer international shipping.
With 5-start ratings on TrustPilot, Forwardme.com boasts some of the most cost-effective international shipping rates, serving to make the world a smaller (and easier) place to shop!
Forwardme.com- How It Works
Once the customer has signed up for an account on Forwardme.com, they will be assigned their own Delaware-based shipping address. This is where the first savings can be made: Delaware offers 0% sales tax, which can save shoppers up to 25% (depending on your location).
Customer’s Delaware shipping address is their own for life, whether they decide to make a one-off purchase, or if they are a frequent shopper. Once the parcel has arrived at the Forwardme.com warehouse in Delaware, customer can choose to have it sent on to them immediately – or wait and consolidate parcels before shipping them. Plus, unlike its competitors, Forwardme.com doesn’t charge any processing fees for a received package. They may order as many packages as they want without worrying about package fees and consolidate them all even for more savings!
forwardme.com | How it works
Forwardme.com offers a wide range of plans to suit any shopper’s budget, and then they can choose from multiple shipping options for most countries. As they handle thousands of packages daily, they offer discounted rates from some of the biggest names in shipping – such as DHL, FedEx, UPS, and USPS.
As Forwardme.com arranges all of their shipping, consolidation, and packaging for their customers, they don’t have to worry about any hidden costs on top of their purchase.
The customer’s free permanent U.S. street address is based in Delaware, and is their own for life. Thanks to Delaware’s 0% sales tax, this also means that they will get the best price on any products – especially during extreme sales days throughout the year, such as Black Friday or Cyber Monday.
Concierge Service
As they serve over 200 countries, someone may find that they have some difficulties with their card being accepted via an online store. If they have any such difficulties, Forwardme.com offers a personal shopping concierge who will arrange to buy and ship the goods for them. Their online account will show them the progress of their sale, from purchase through to delivery at their home.
Being able to choose courier of choice is something that Forwardme.com has found their customers particularly appreciated. As they deal with major players in the shipping market, it means that everybody can be guaranteed the kind of care and expert delivery that they would expect from these companies.
This also means that if they have to pay any import taxes or duty, they can calculate this for their customers before their parcel leaves their facility. Arranging deliveries this way means that they can be spared any lengthy delays once their parcel has arrived in their country, or the inconvenience of having to go to the mail center.
Typically, customers enjoy the delivery of their goods between 2-5 days from when it leaves their warehouse. This cuts down on the ambiguity of estimated shipping dates, and means that they can carefully follow customers’ purchases as they deliver to their doorstep!
This applies regardless of their location and is particularly important if you’re shipping birthday presents or gift items from the US to wherever you are in the world.
Forwardme.com | Advantages
Package Consolidation
While their rates are already competitive, thanks to the ongoing relationship they have with international shippers, there are also three main ways that they can minimize their shipping rates.
Firstly, if someone would like them to resize their merchandise, Forwardme.com can help them to save up to 80%. While they make sure that all of the goods are safely and securely packed, and they can do so while reducing the volume of their packages. As many international items are priced by the volume, this can dramatically decrease the amount of money that someone is spending.
Secondly, they can repack items that may seem overly bulky or aren’t efficiently packed. Their extensive experience means that they will ensure their goods arrive undamaged, but depending on the size of the goods they can reduce the size of the delivered items.
Finally, if the member is interested in buying more than one item, they can hold their goods for up to 180 days in their warehouse. Once the customer decides to ship their parcels, they can arrange to consolidate their parcels – thereby turning plural packages into the most cost-effective and safe delivery possible.
However, all of this is done at the discretion of their customers, and the factory or manufacturer packaging will never be opened without explicit permission. Typically, when they are consolidating the packaging, they will remove the outer parcel, but leave all manufacturer packing intact.
Customers of Forwardme.com have found that they can buy from many prominent U.S. retailers, across every price point, without having to worry about whether or not the company themselves offer international shipping. As they ship large quantities of parcels abroad, Forwardme.com is able to offer impressive rates and discounts on international shipping – which are then passed on to the customer.
Saving Money is the #1 Reason Why Customers Use Forwardme.com, also they have shipped millions of packages.
Forwardme.com | Customer Panel
Forwardme.com- Cost-effective Shipping Solutions From the US
As mentioned above, Forwardme.com is proud to deliver to, virtually, anywhere in the world. Their service is available to over 200 countries, with their major delivery countries being India, Canada, Germany, UK, Saudi Arabia, Australia, UAE, Kuwait, France, Norway and Japan.
As more people choose to shop online and find themselves frustrated by the lack of options available for delivery, especially from within the U.S., Forwardme.com presents an option to people who want to shop till they drop – and still make sure they receive their parcels.
They have shipped from a huge variety of U.S. brands – from the daily stores like Amazon, Target, and Walmart, to high-end and designer clothing stores and premium electronics.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Hewlett-Packard Company, American manufacturer of software and computer services. The company split in 2015 into two companies: HP Inc. and Hewlett Packard Enterprise. Headquarters were in Palo Alto, California. Operating in 170 countries with a network of more than 250,000 channel partners, HP uses the power of ideas to put technology to work for everyone, everywhere. HP’s slogan is “HP invents, engineers, and delivers solutions that amaze.”
The firm’s motto is ‘Keep reinventing,’ which refers to both its internal operating strategy, and its ability to reinvent itself by launching new products such as the thinnest laptop in the world, or by revolutionizing manufacturing with its 3D printing technology. According to the firm’s internal figures, HP ships 1 PC & 1 Printer every second, is ranked first or second in every market and product category where it competes, while powering 430 of the global Fortune 500 companies.
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard or HP, was an American multinational information technology company headquartered in Palo Alto, California, that developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. The company split in 2015 into two companies: HP Inc. and Hewlett Packard Enterprise.
The company was founded in a one-car garage in Palo Alto, California by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the “Birthplace of ‘Silicon Valley’”.
Hewlett Packard – Logo and its Meaning
The HP logo possesses a plain and simple look which is a definite representation of the company’s assurance of reliance and strength. In addition to being popular in the IT world, HP logo is well reputed among other fields.
Logo of Hewlett Packard
Shape of the HP Logo: The HP logo comes in a square with curved edges. Right in the centre of the logo is a ring which contains the font. The font is shown upright in the middle, providing elegance and distinction to the HP logo.
Colour of the HP Logo:The HP logo contains only blue and white colours. The shades together give an appearance of simplicity and sophistication to the overall logo. The sapphire background offers a sharp contrast to the white fonts, making the logo look captivating and inspiring, as well as preserving the company’s solemn approach to the business world.
Font of the HP Logo: The font used in the HP logo is simple and presented in italic. It comes into view vertically, in a bold and unique manner, capturing the entire concentration and appreciation of the viewer.
Hewlett Packard – Founder and History
The company was founded on January 1, 1939, by William R. Hewlett and David Packard, two recent electrical-engineering graduates of Stanford University.
It was the first of many technology companies to benefit from the ideas and support of engineering professor Frederick Terman, who pioneered the strong relationship between Stanford and what eventually emerged as Silicon Valley. The company established its reputation as a maker of sophisticated instrumentation. Its first customer was Walt Disney Productions, which purchased eight audio oscillators to use in the making of its full-length animated film Fantasia (1940). During World War II the company developed products for military applications that were important enough to merit Packard a draft exemption, while Hewlett served in the Army Signal Corps. Throughout the war the company worked with the Naval Research Laboratory to build counter-radar technology and advanced artillery shell fuses.
After the war, Packard became responsible for the company’s business, while Hewlett led its research and development efforts. Following a postwar slump in defence contracts, in 1947 Hewlett-Packard returned to the revenue levels of the war years and grew continuously thereafter through a strategy of product diversification. One of its most popular early products was a high-speed frequency counter that it introduced in 1951. It was used in the rapidly growing market of FM radio and television broadcast stations for precisely setting signal frequencies according to Federal Communications Commission regulations. Military sales during the Korean War also boosted company revenues.
Mission Statement, “We earn customer respect and loyalty by consistently providing the highest quality and value. We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives.”
Hewlett Packard – Business Model
HP, Inc. is a technology company that provides hardware, software, and other solutions. The company maintains three reportable business segments:
Personal Systems – This segment includes consumer personal computers (PCs), commercial PCs, thin client PCs, tablets, workstations, retail point-of-sale systems, calculators and related accessories, software, and support/services.
Printing – This segment includes commercial and consumer printer hardware, media, supplies, software and services, and scanning devices.
Corporate Investments – This segment includes HP Labs (facilities that conduct R&D), various enterprise-related business incubation projects, and venture-focused minority investments.
Hewlett Packard – Revenue and Growth
HP revenue for the twelve months ending July 31, 2020 was $56.788B, a 3.28% decline year-over-year.
HP annual revenue for 2019 was $58.756B, a 0.49% increase from 2018.
HP annual revenue for 2018 was $58.472B, a 12.33% increase from 2017.
HP annual revenue for 2017 was $52.056B, a 7.91% increase from 2016.
Hewlett Packard – Investments
Hewlett-Packard has made 28 investments. Their most recent investment was on Jun 29, 2016, when Keen raised $14.7M.
Date
Organization Name
Funding Round
Amount
Jun 29, 2016
Keen
Series B
$14.7M
Mar 1, 2006
Cassatt
Series D
$15M
Sep 30, 2005
China Rapid Finance
Series A
$4M
Oct 27, 2003
End2End Holdings
Venture Round
€10.5M
Aug 8, 2002
End2End Holdings
Venture Round
€20M
Jan 17, 2002
End2End Holdings
Venture Round
€24M
Jan 2, 2002
terraspring
Series D
$28M
Jan 2, 2002
New Media Venture Partners
Venture Round
$17M
Sep 17, 2001
ClearCommerce
Series D
$9.5M
Nov 28, 2000
mindSHIFT Technologies
Venture Round
$21M
Hewlett Packard – Acquisitions
Hewlett-Packard has acquired 104 organizations. Their most recent acquisition was Bromium on Sep 19, 2019.
Company
Date
Amount
About Acquired Company
Bromium
Sep 19, 2019
–
Bromium develops software with micro-virtualization and hardware-based security solutions for enterprise desktops
Apogee Corp
Aug 1, 2018
£380M
Apogee Corp is supplier of digital document solutions, independent managed print services and cutting edge digital equipment
Samsung Printing Solutions
Sep 12, 2016
$1.1B
Samsung Printing Solutions explore and delivers digital revolution to the printing industry with solutions
DAVID Vision Systems
Jul 4, 2016
–
German company DAVID Vision Systems GmbH is a manufacturer of laser 3D scanning
Aruba Networks
Mar 2, 2015
$3B
Aruba Networks provides access management, network infrastructure and mobility application solutions for mobile enterprise networks
Voltage Security
Feb 9, 2015
–
Voltage Security delivers data-centric security software solutions to protect data in the cloud, data centers, and mobile devices
Eucalyptus Systems
Sep 12, 2014
–
Eucalyptus Systems offers open source software that enable organizations to build AWS-compatible private and hybrid clouds
Shunra Software
May 1, 2014
$25M
Shunra is the industry-recognized leader in Application Performance Engineering (APE) and a pioneer in WAN Emulation
Hiflex Software
Dec 6, 2011
–
HIFLEX GmbH provides software solutions for print and media industries
Autonomy Corporation
Aug 18, 2011
–
Autonomy Corporation develops software that process human information and unstructured data
The split that led to the formation of Hewlett Packard Enterprise and HP Inc would be predicted as the downfall of this company in capturing majority share in the market. However, it seems like it still holds a significant stake in the industry.
Many brands also offer competition in the market by taking advantage of any lapses that Hewlett Packard might undergo and some includes Lenovo, Apple, Dell, Samsung, ASUS, Acer, IBM, Sony, and Toshiba.
Hewlett Packard – Challenges Faced
Hewlett Packard Enterprise Co. after splitting off its HP Inc. PC and printer division as a separate company in 2015, reported stronger-than-projected third-quarter sales on demand for servers and storage gear. Revenue was up 2.5 percent to $8.2 billion, the first time in five quarters the Palo Alto-based company beat analysts’ sales estimates. The two big challenges for going forward :
Growth via acquisitions HPE spun out into a standalone company in 2015 and almost immediately went on an acquisition spree, buying six companies in 18 months. The company acquired Cloud Technology Partners earlier this week, marking its fifth acquisition of the year.
Running a slimmed-down operation After the largest split in corporate history and tens of thousands of lay-offs, HPE is finally running a nimble operation. While investors are happy with the company delivering billions to shareholders and erasing debt, many are concerned it will come at the cost of innovation.
HP Announces Strategic and Financial Value Creation Plan that is expected to deliver $3.25 to $3.65 non-GAAP diluted net EPS by 2022. This significant expected earnings growth is supported by HP’s market leadership and track record of execution across Personal Systems, Print, and 3D Printing & Digital Manufacturing, disciplined and sustained cost actions, as well as a new capital return program of approximately $16 billion during fiscal 2020 to fiscal 2022. And it includes :
Expects to deliver non-GAAP diluted net Earnings Per Share of $3.25 to $3.65 in fiscal 2022
Announces $15 billion total share repurchase authorization program
Targets $16 billion capital return planned over three years, representing approximately 50% of HP’s current market capitalization
Plans at least $8 billion share repurchase within 12 months following its annual meeting
Xerox proposal: flawed value exchange, irresponsible capital structure, overstated synergies
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Founded by Ex-Flipkart colleagues and IIT Kgp alumni, Arzooo.com is a Retail Tech company, committed to integrate over 3,00,000 fragmented retail stores and enable them to compete and grow with its retail tech platform, Arzooo Go Store.
Arzooo Go store is India’s fastest growing Integrated Retail Network for consumer electronics with over 1300 stores powered by its technology and growing fast. Arzooo enables a partner store to offer its customers the largest selection universe, without them having to invest in inventory. This creates the most competitive price and innovative payment solutions to drive up in-store sales conversion.
Founded by ex-Flipkart colleagues and IIT Kharagpur alumni Kushnud Khan and Rishi Raj Rathore, Arzooo.com is a Retail Tech company enabling brick & mortar retail with technology to compete online with its flagship and unique “Go Store” platform.
Arzooo’s short term goal is to integrate 300,000 retail stores with technology by 2020. And they are focusing on an extensive expansion of markets in Northern and Eastern India by the end of this year following which they will also plan a deeper market penetration in West India. The company is also looking at launching an extended warranty plan for the buyers.
arzooo.com Logo
Arzooo Go store is India’s fastest growing Integrated retail network with over 1300 stores already powered by technology and growing fast.
Arzooo enables a partner store with its technology platform equipping them to offer the largest selection to customers without having to invest in Inventory, creating the most competitive price, and offering attractive payment solutions to improve sales conversion in-store. This apart from expanding category portfolio for stores with cross-category opportunities.
Arzooo – Target Market Size
Indian Consumer Electronics Retail market is pegged at a whopping $40 billion and Arzooo.com aims to grab a bite of 20% by 2022. The goal is to empower over 300,000 physical retail stores with technology and brand identity, enabling them to compete with e-commerce giants and help them grow with it’s “Go Store”.
How was Arzooo Started?
Online B2B retail in India, until recent times, has been associated only with listing directories (Ex. TradeIndia, IndiaMart). The wholesalers/manufacturers and retailers did not have a single technology platform, where they could discover and transact directly and conveniently. The founders realized consumers still go to a physical store to get the touch and feel of the product before making a purchase even with a large online presence.
To merge the best of online and offline retail, Arzooo was born. The startup aids retailers maintain inventory and reduce unnecessary expenditure in terms of stock and helps them compete with the likes of Amazon and Flipkart.
Arzooo Go Store is India’s fastest growing Integrated Retail Network for consumer electronics with over 1300 stores powered by Arzooo. It enables a partner store to offer its customers the most extensive selection, best price, and fastest delivery, without them having to stock everything, backing this with attractive payments and financing solutions to drive up sales in-store.
Physical stores remain a popular destination for Consumer electronics shoppers globally, and in India, they thrive on their unmatched reach into every neighborhood and acquire the trust from consumers. Arzooo is equipping physical retail stores to compete and grow in the age of Amazon & Flipkart. Enabling them with 10X bigger selection, competitive pricing, and financing solutions to convert every walk into sales.
Arzooo Credit
Arzooo recently announced the launch Arzooo Credit, a digital credit lending product. It is for offline retailers that offers working capital to Arzooo’s partner stores. With Arzooo Credit, the company claims that retailers will be able to avail of INR 1-10 lakh credit on the Arzooo platform.
Currently, the service is open to over 5,000 retailers across 10 cities.
Arzooo – Founders and Team
Arzooo is co-founded by two ex-Flipkart colleagues and IIT-Kharagpur alumni, Khushnud Khan and Rishi Raj Rathore in 2018.
Khushnud Khan and Rishi Raj Rathore – Founders, Arzooo
Khushnud Khan, Co-Founder & CEO – In his career spanning over 10 years, Khushnud has been part of some of India’s path-breaking start-up business journeys like the launch of Tata Sky as foundation team and set up retail & distribution network. Flipkart, where he set-up and launched Large Appliances Categories, Akash Tablet, launched a $35 Tablet PC and with IFB Appliances as Business Head where he led sales marketing for the region.
Khushnud brings rich experience in consumer electronics and e-commerce space, in his last role as Associate Director at Flipkart, he headed up the large appliances category and scaled. He then went on to start Flipkart’s hyperlocal delivery segment for grocery and food deliveries.
Rishi Raj Rathore, Co-Founder & COO – An IIT Kharagpur alumnus, Rishi has worked with Flipkart as a product manager, leading hyperlocal grocery and logistics platforms on the product front. He has built hyper-local logistics products and scaled it. Rishi also features in Forbes 30 Under 30 entrepreneurs list of 2020.
Arzooo team
According to LinkedIn, the company has a team size of around 50-60 employees.
The startup works on the following business model. Arzooo offers free adoption of its technology platform to its partner retailers. It generates revenue from the sale proceeds when the partner stores buy inventory using its platform.
Arzooo – Startup Challenges
The biggest challenge that the company faced was convincing retail store partners on how this technology could help them. But as e-commerce companies continue to push for a larger chunk of the retail pie, they are slowly beginning to understand the need to adopt something like Arzooo.
In every new city that Arzooo ventures into, it takes at least two-three meetings to get a retailer on board, largely because this is unheard of in this industry, and requires time and effort to educate the retailers on how such a platform could be fruitful for them in the long term.
“When you are one of it’s kind players, a first mover in a space, the biggest challenge is to always get your business partner excited about the product and making them believe that it’s something that’s going to change the way they do business. Even today when we enter a new market, we enter with that challenge in our minds and we approach prospects accordingly”, says Arzooo founder Khushnud Khan.
Arzooo.com has raised $7.3M + in funding over 4 rounds. Its most recent funding was on November 16, 2020. It was led by Zoom Founder, Eric Yuan and Silicon Valley Venture Capitalist, Bill Tai for an undisclosed amount.
The company plans to scale its forte in technology, operations and quality of service. It will also channelize funds to ramp its B2B platform – Go Store.
Funding Details are as follows:
Date
Stage
Amount
Investors
November 16, 2020
Undisclosed
Eric Yuan, Bill Tai
October 27, 2020
Series A
$7.5 Million
WRVI Capital
June 13, 2019
Pre-series A
$1 Million
Jabbar internet group
May 24, 2018
Seed Round
$300K
Omphalos Ventures India
Arzooo has proven its ability to create massive efficiency for operators across thousands of stores by leveraging data to create network effect efficiency in supply chain, distribution, and logistics for their network of retailers. The result is better selection and pricing for customers throughout the system. This investment should fuel a 10X growth for Arzooo as it accelerates strongly.- Says Bill Tai.
Arzooo – Recognition and Achievements
Arzooo with it’s founder is recognized by Forbes for it’s 30 under 30 Asia 2020.
Arzooo – Future Plans
The company aims to achieve a growth of more than 10-fold in gross merchandise volume (GMV) in the next 12 months from 2020.
The company plans to scale its forte in technology, operations and quality of service. It will also channelize funds to ramp its B2B platform – ‘Go Store’.
Arzooo – FAQs
Who founded Arzooo?
Arzooo is co-founded by two ex-Flipkart colleagues and IIT-Kharagpur alumni, Khushnud Khan and Rishi Raj Rathore in 2018.
How much funding has Arzooo raised?
Arzooo.com has raised $7.3M + in funding over 4 rounds. Its most recent funding was on November 16, 2020. It was led by Zoom Founder, Eric Yuan and Silicon Valley Venture Capitalist, Bill Tai for an undisclosed amount.
What is Arzooo Go Store?
Arzooo Go Store is India’s fastest growing Integrated Retail Network for consumer electronics with 1300 + stores powered by Arzooo. It enables partner store to offer its customers the most extensive selection, best price, and fastest delivery, without them having to stock everything, backing this with attractive payments and financing solutions to drive up sales in-store.
What is Arzooo Credit?
Arzooo recently announced the launch Arzooo Credit, a digital credit lending product. It is for offline retailers that offers working capital to Arzooo’s partner stores. With Arzooo Credit, the company claims that retailers will be able to avail of INR 1-10 lakh credit on the Arzooo platform.
Shubham Kumar
