India | August 13, 2025: ZenZebra, a new-age retail startup transforming everyday physical spaces into curated shopping destinations, has raised an undisclosed amount in a pre-seed funding round led by Rukam Capital. With this backing, the company aims to scale across urban India by embedding shopping experiences into high-footfall environments such as co-working hubs, fitness centres, hotels, and educational campuses – where people already spend a large part of their day.
So far, ZenZebra has worked with over 150+ Indian startups in the lifestyle and consumer brands category, offering them a new offline channel for customer discovery at curated offline touchpoints. With the raised funds, the company plans to expand its touchpoints across Indian cities, and enhance its technology capabilities to enable real-time consumer engagement, while also strengthening partnerships with emerging, high-growth Indian brands.
Tanmay Jain, Co-founder of ZenZebra, said, “Where you go says who you are — your gym, your campus, your workspace. At ZenZebra, we believe those choices should unlock value. The world should reward presence, not just clicks.”
“ZenZebra is tapping into a massive opportunity at the intersection of physical retail and digital engagement. As consumers seek richer, more interactive shopping experiences, their model is perfectly positioned to scale across India’s rapidly evolving retail landscape. We see tremendous potential in their vision and are confident they can set new benchmarks for how brands connect with customers,” assertedArchana Jahagirdar, Founder and Managing Partner, Rukam Capital.
Founded in 2024 by Tanmay Jain and Gurpreet Juneja, ZenZebra takes a different approach to redefining the retail experience by moving beyond online shopping and into the real world. In India, where over90% of purchases still involve some form of offline interaction in the decision-making process, physical retail continues to play a crucial role in how people shop. Instead of relying on digital ads or screens, ZenZebra brings curated brand setups into high-traffic spaces like Awfis, Smartworks, and The Lodhi by DLF, enabling people to discover useful, exciting products organically as part of their daily routines.
India hasover 1 billion square feet of commercial real estate and millions of people moving daily through lifestyle spaces like gyms, offices, hotels, hostels, and campuses. Yet, these high-traffic environments remain largely untapped by modern retail innovation. As hybrid work, wellness trends, and shifting consumer habits reshape how we spend our time, the need to reimagine retail for the touchpoints we interact with most has never been greater. ZenZebra’s model taps into this opportunity, delivering curated brand experiences where people already are creating a scalable approach that blends seamlessly with urban infrastructure and evolving lifestyles.
ZenZebra was built on the belief that the places people frequent daily from workspaces to wellness centers hold untapped potential for brand discovery. By embedding “discovery moments” in these environments, the company makes real-world locations more purposeful, layering them with products that seamlessly fit the lifestyle of the people who use those spaces. This approach bridges the gap between physical presence and consumer intent without asking anyone to search or scroll.
About Rukam Capital:
Rukam Capital is a leading Indian early-stage venture capital firm specializing in investing in consumer products and services companies. We invest in purpose-led founders who are solving hard problems at scale by creating products and companies that people love. As entrepreneurs ourselves, we understand the challenges of building a successful business and actively partner with our portfolio companies to drive innovation and growth.
Emirates has established itself as a global powerhouse, setting new standards for luxury and excellence and having a skyrocketing trajectory that has revolutionized the aviation industry. Emirates was founded in 1985 as the national airline of Dubai, United Arab Emirates. Since then, it has gone on an extraordinary journey that has helped it rise to the top of the market.
Emirates’ illustrious history is enriched by its unwavering dedication to innovation and client satisfaction. In the fiscal year 2023–24, Emirates carried 51.9 million passengers, marking a 19% increase from the previous year. This growth was accompanied by a 21% rise in seat capacity, resulting in a Passenger Seat Factor of 79.9% . The Emirates Group’s revenue rose an astounding 81% from the prior year to a staggering AED 119.8 billion (US$32.6 billion). Such impressive figures are proof of the unwavering confidence that travelers all over the world have in the Emirates.
Emirates is one of the world’s top airlines because of its unwavering commitment to quality, which has helped the company gain a sizable market share. Operating over 1,990 passenger flights per week to a network of 101 destinations in 61 countries across six continents, Emirates seamlessly connects people from all corners of the world.
Emirates’ successes and accomplishments have not gone unnoticed. Numerous prestigious awards, including the title of World’s Best Airline at the Skytrax World Airline Awards, have recognized its consistent growth and superior service. Such acknowledgment is a powerful testament to Emirates’ unwavering dedication to offering its customers experiences that are unmatched.
A key factor in Emirates’ success lies in its astute marketing strategies. By leveraging its unparalleled luxury offerings, cutting-edge technology, and global reach, Emirates has captured the imagination of travelers worldwide. The airline’s distinctive branding, captivating advertisements, and sponsorship of high-profile events have propelled it into the spotlight, ensuring its presence resonates far beyond the confines of the aviation industry.
Emirates stands tall as a symbol of excellence and innovation in the aviation industry. Emirates continues to soar to new heights with the highest cash balance ever reported of AED 42.5 billion (US$11.6 billion), propelled by its unwavering dedication to delivering extraordinary experiences, its strong market position, and its unwavering dedication to redefining the future of travel.
Emirates has strategically positioned itself to cater to a diverse and discerning target audience. This includes high-net-worth individuals, business executives, and luxury-seeking leisure travelers. With a global appeal, Emirates targets passengers from various regions, offering a vast network of 101 destinations across six continents. The airline focuses on individuals with higher disposable incomes who value premium services and exclusive experiences. Emirates also draws frequent business travelers who value connectivity and efficiency.
Emirates Marketing Mix
Emirates, the epitome of luxury and innovation in the aviation industry, has mastered the art of creating a powerful marketing mix that captivates and entices its target audience. Through meticulous planning and execution, Emirates has seamlessly integrated the key elements of the marketing mix to position itself as a leading global airline.
Emirates Marketing Mix
Emirates Product Strategy
Emirates offers an exceptional product that sets it apart from its competitors. Emirates offers an unmatched traveling experience with its cutting-edge aircraft, opulent cabin interiors, and top-notch amenities. The airline continually invests in upgrading its fleet to ensure the highest standards of comfort and safety for its passengers.
Emirates Business Class Seat
Emirates Pricing Strategy
Emirates employs a dynamic pricing strategy, balancing affordability with the perception of exclusivity. The airline offers different fare classes, allowing customers to choose the level of luxury and services they desire. By leveraging its extensive route network and operational efficiency, Emirates strives to offer competitive prices while maintaining its premium positioning.
Emirates Place Strategy
With its hub at the world-renowned Dubai International Airport, Emirates strategically positions itself as a global connecting point. The airline’s extensive route network spans major cities across the globe, allowing convenient and seamless travel for its passengers. Moreover, Emirates collaborates with partner airlines to extend its reach and offer customers a wider range of destinations.
Emirates’ Route Network
Emirates Promotion Strategy
Emirates’ marketing campaigns are known for their creativity, sophistication, and global reach. The airline utilizes a mix of traditional and digital advertising channels, captivating audiences with captivating visuals and compelling storytelling. From high-profile sponsorships to engaging social media campaigns, Emirates leaves no stone unturned in creating brand awareness and driving customer engagement.
People
Emirates places a strong emphasis on its customer service, recognizing the crucial role of its staff in delivering exceptional experiences. The airline invests heavily in training and development, ensuring its employees embody the brand’s values of hospitality and professionalism. From the pilots to the cabin crew, Emirates’ dedicated team plays a vital role in creating a positive and memorable journey for passengers.
Emirates’ success in the aviation industry can be attributed, in large part, to its effective marketing mix. With its unwavering commitment to innovation and customer satisfaction, Emirates continues to redefine the boundaries of excellence in the market, captivating travelers worldwide with its unmatched luxury and service.
Emirates has crafted a series of captivating and memorable marketing campaigns that have left an indelible mark on the minds of consumers worldwide. These advertisements demonstrate the airline’s dedication to innovation, luxury, and the hassle-free travel experience it provides.
Emirates launched the Hello Tomorrow campaign in 2012, and it was one of its most notable campaigns. This global advertising campaign marketed Emirates as a cutting-edge, futuristic airline. The advertisement featured futuristic graphics that emphasized the airline’s state-of-the-art aircraft, luxurious amenities, and top-notch service. The campaign, which positioned Emirates as a symbol of innovation, helped it stand out from its competitors.
The “Emirates #HelloJetman” campaign is another noteworthy one from 2015. Emirates displayed daring jetpack flying feats alongside its A380 aircraft as part of a ground-breaking partnership with Jetman Dubai. The marketing campaign, which fused the thrill of extreme sports with the comfort of air travel, captivated audiences all over the world. It demonstrated the brand’s audacity and willingness to break barriers, further solidifying its position as an innovator in the field.
#HelloJetman | Emirates Advertising Campaign
Real Madrid and Emirates have a successful partnership that has produced effective marketing campaigns. Emirates has produced interesting content featuring Real Madrid players, such as in-flight safety videos and behind-the-scenes footage, by utilizing the team’s international fan base. These campaigns have successfully tapped into the passion of football fans, effectively promoting the airline and strengthening its brand presence.
Emirates & Real Madrid – Emirates Airlines Marketing Strategy
These marketing campaigns demonstrate Emirates’ ability to think outside the box and create memorable experiences for consumers. By combining cutting-edge technology, captivating storytelling, and strategic partnerships, Emirates continues to captivate audiences and reinforce its position as a leader in the aviation industry.
Emirates has soared to remarkable heights through its impeccable marketing strategies. With a blend of innovation, creativity, and a customer-centric approach, Emirates has successfully positioned itself as a leader in the aviation industry. Let’s explore the top marketing strategies that have propelled Emirates to the forefront of the market.
Branding Excellence
Emirates has cultivated a strong brand identity, symbolizing luxury, elegance, and impeccable service. Its iconic logo, the Emirates logo, has become synonymous with world-class air travel. Through consistent branding across various touchpoints, Emirates has instilled trust and loyalty in its customers.
Emirates Logo
Customer-Centric Approach
Emirates places its customers at the core of its marketing strategies. By understanding their needs and preferences, Emirates delivers tailored experiences that exceed expectations. The airline invests in advanced data analytics and customer feedback mechanisms to gain insights and personalize offerings. Emirates’ My Emirates Pass campaign offers exclusive discounts and benefits to its customers, enhancing their travel experiences and fostering customer loyalty.
Innovative Partnerships
Emirates has forged strategic partnerships with high-profile entities to extend its brand reach and create unique experiences. Collaborations with luxury brands, sports teams, and cultural events have allowed Emirates to tap into diverse markets and connect with a broader audience. Emirates’ partnership with Formula 1 showcases its commitment to speed, precision, and technology. By sponsoring the Emirates Formula 1 team, the airline leverages the global appeal of motorsports to enhance its brand visibility.
The Partnership Between Emirates and Formula 1
Exceptional In-Flight Services
Emirates’ focus on providing exceptional in-flight services sets it apart from its competitors. From gourmet dining options to onboard entertainment systems and luxurious cabin interiors, Emirates offers a memorable and immersive travel experience. The Emirates A380 Onboard Lounge exemplifies the airline’s commitment to luxury and hospitality. Passengers can socialize, enjoy premium beverages, and relax in a sophisticated setting.
The Emirates A380 Onboard Lounge
Emirates Digital Marketing Strategy and Social Media Engagement
Emirates utilizes digital platforms to engage with its audience and build brand loyalty. Through captivating content, influencer collaborations, and engaging social media campaigns, Emirates creates a strong online presence and fosters customer interaction. Emirates’ Fly Better campaign utilized social media platforms to encourage passengers to share their travel stories and experiences. This user-generated content amplified the brand’s reach and reinforced its brand message.
Brand Imagery and Advertising
Emirates uses strong, high-quality ads and images on different media platforms to show its brand. These visuals remind people of the airline’s values and the good service it promises.
Sponsorships and Event Marketing
Emirates’ sponsorship of high-profile events and sports teams helps enhance its brand visibility and engage with target audiences. By aligning itself with prestigious events, Emirates reinforces its association with luxury, excellence, and global connectivity. Emirates’ partnership with the ATP World Tour as the official airline showcases its commitment to international sports and connects with tennis enthusiasts worldwide.
Emirates’ Partnership with the ATP World Tour
Commitment to Sustainability
Emirates’ marketing strategies incorporate its commitment to sustainability, highlighting its efforts to reduce environmental impact and promote responsible travel. By emphasizing eco-friendly initiatives, Emirates appeals to environmentally conscious travelers. Emirates’ A Greener Tomorrow campaign emphasizes its commitment to reducing carbon emissions and promoting sustainable practices, resonating with environmentally conscious travelers.
A Greener Tomorrow | Emirates Airline
Emirates has demonstrated the power of effective marketing strategies. These marketing strategies have not only propelled Emirates to the forefront of the aviation industry but also established it as a global symbol of luxury and excellence. So, marketers and start-ups, take note and embark on your journey of success by learning from Emirates’ remarkable marketing strategies. Dare to be bold, think outside the box, and create experiences that leave a lasting impact on your target audience. The sky’s the limit!
FAQs
When was Emirates founded?
Emirates was founded in 1985 as the national airline of Dubai, United Arab Emirates.
What is Emirates target audience?
Emirates’ target audience includes high-net-worth individuals, business executives, and luxury-seeking leisure travelers. The airline focuses on individuals with higher disposable incomes who value premium services and exclusive experiences. Emirates also draws frequent business travelers who value connectivity and efficiency.
What are the marketing strategies employed by Emirates?
Below are the marketing strategies employed by Emirates:
Ahmedabad, India, August 13, 2025 – Senores Pharmaceuticals Limited (“SPL”), through its wholly-owned subsidiary Senores Pharmaceuticals, Inc., USA (“SPI”), has signed an agreement today to acquire two products of USFDA-approved Abbreviated New Drug Applications (“ANDAs”) from Teva Pharmaceuticals USA, Inc.
The addressable opportunity of the acquired ANDAs in the USA is ~USD 38 Mn (MAT December 2024)* as per IQVIA and ~USD 120 Mn (MAT June 2025)# as per the speciality data aggregator Symphony.
The acquisition will be funded through the Initial Public Offer (“IPO”) proceeds raised by SPL. This is in line with the objects of the IPO stated in the Red Herring Prospectus.
About Senores Pharmaceuticals Limited:
Senores Pharmaceuticals Limited (together with its subsidiaries “Senores”) is a global, research driven pharmaceutical company engaged in developing and manufacturing a wide range of pharmaceutical products predominantly for the US, Canada, and other regulated and emerging markets across various therapeutic areas and dosage forms.
The companies’ current portfolio includes 70 ANDA and 27 CMO/CDMO commercial products that are permitted for distribution in the USA. Senores is also engaged in the development and manufacturing of complex generics certified by global food and drugs authorities and delivers generic drugs for emerging markets, catering to more than 40 countries. The company currently has approval from regulatory bodies of more than 10 countries for its manufacturing facility in Chhatral for emerging markets with over 308 product registrations and 719 product applications. Senores also manufactures critical care injectables and Active Pharmaceutical Ingredients (“API”).
Senores has 2 manufacturing facilities for formulations – one in Atlanta, US which is USFDA approved and DEA, TAA & BAA compliant for controlled substances and government supplies & other is in Chhatral, Ahmedabad, India approved by WHO-GMP to cater to emerging markets. The company also has 2 manufacturing facilities for API in India, both located around Ahmedabad, with one in Chhatral and the other in Naroda. Senores has strong R&D capabilities to drive differentiated product portfolio across 3 R&D sites (1 in the USA and 2 in India).
Bangalore,August 13, 2025 – Cureous Labs, an innovative medical technology startup focused on improving patient care and nursing efficiency, has raised ₹1.66 crore in a Seed funding round led by Inflection Point Ventures (IPV), with participation from Anthill Ventures.
The funding will be used to manufacture the first batch of Cureous’ flagship automated patient repositioning systems (Eturnal™), build inventory, and scale commercial operations through strategic hiring in sales and business development. It will also support the launch of the company’s first disinfection Centre, enable product safety testing and certifications, and expand the product portfolio for B2B customers across India.
Asish Mohandas, Founder & CEO of Cureous Labs, is a Biodesign Fellow from the prestigious School of International Biodesign at AIIMS & IIT Delhi and holds a Master of Design from IIT Kanpur. He is also the first National James Dyson Awardee for a medical device developed during his time at IIT Kanpur. With a strong foundation in healthcare innovation and user-centered design, Asish brings deep expertise in creating impactful medical technologies tailored to the Indian healthcare landscape.
Vinay Bansal, Founder, IPV says, “What drew us to invest in Cureous Labs is their commitment to the ‘Prevention is better than Cure’ idea. Around the world there are several bedridden patients suffering from pressure injuries, adding to the already existing ailments. Additionally, it also puts strain on the caregivers making it tedious and risky for them to care for the patients. Cureous Labs has used technology to ease the burden of care while making pressure injury prevention more affordable and accessible to organizations across the globe.”
Cureous Labs has developed India’s first retrofittable automatic patient repositioning system with advanced pressure relief, designed to help prevent bedsores and reduce caregiver injuries. Being priced at just 1/5th the cost of international alternatives, the solution becomes both accessible as well as cost-effective. The solution is built on more than 2 years of intensive clinical research and insight from across 100+ Hospitals in India and Australia.
Cureous Labs’ devices are deployed across hospitals, rehabilitation centers, and home care settings which showcases its real-world usage. With over 30,000 hours of usage and more than 14,000 automated patient turns, this technology has proven its credibility and impact. The startup is currently running an active B2B and B2C sales and rental pilots across South India.
Asish Mohandas, the founder and CEO of Cureous Labs added: “At Cureous, our mission is to create technologies that empower independent living. Eturnal™, our one-of-a-kind automated patient turning solution, helps prevent pressure injuries while reducing caregiver dependency and effort. We aim to build a portfolio of solutions for geriatric and long-term care. IPV’s early belief in our vision gives us the confidence and resources to scale Cureous into a category-defining company in this space.”
The global market for pressure injury prevention and patient care is substantial, with over 1.1 billion people aged above 60 and 140 million over the age of 80, highlighting the growing need for elderly care solutions. An estimated 154 million people worldwide are bedridden and at risk of developing pressure injuries, contributing to a global market size of $277 billion. In India, the Total Addressable Market (TAM) stands at $8.34 billion, with a Serviceable Available Market (SAM) of $1.56 billion and a Serviceable Obtainable Market (SOM) of $656 million, indicating strong potential for scalable impact and growth.
About Cureous Labs:
Cureous Labs is a MedTech spinoff from the prestigious Biodesign Fellowship at AIIMS & IIT Delhi, dedicated to developing intelligent, automated solutions for pressure injury prevention. Its flagship product Eturnal™ offers a first-of-its-kind repositioning system that minimizes caregiver effort while enhancing patient comfort and safety. Designed to seamlessly fit into homes, hospitals, and senior care facilities, Cureous is redefining standards in long-term and critical care support.
About Inflection Point Ventures and Physis Capital:
Inflection Point Ventures (IPV) is an angel investing platform with over 24,000+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in six startups so far, with a few deals in advanced stages of pipeline.
British Airways (BA) has reached previously unimaginable heights since its founding in 1974, solidifying its position as a major player in the world of aviation. With a vibrant past spanning close to 50 years, this recognizable airline has not only captured the hearts and minds of travelers everywhere but also solidified its status as a major force in the market.
British Airways is one of the biggest international airlines, connecting more than 200 locations with a fleet of more than 280 aircraft. Its dedication to quality has resulted in outstanding accomplishments like becoming the first airline to provide totally flat beds in business class and establishing the Concorde supersonic service, just to name a couple. and
With yearly revenues that exceed £10 billion, British Airways has continually shown its dominance in the industry. It is among the top carriers in Europe with a market share of more than 20%. The airline’s cutting-edge marketing tactics are what have driven it forward and are responsible for its astounding success.
British Airways stands at the forefront of the aviation industry, continuously evolving to meet the ever-changing demands of modern travel.
British Airways strategically targets a diverse audience, capturing the attention of affluent individuals aged 25 to 54 who value personalized experiences and exceptional service. With a significant presence in Europe, North America, and Asia, it has a global appeal from a geographic standpoint. The elegance, distinction, and sophistication that its target market values as well as the finer points of first-rate amenities and first-rate services, are attributes that define them. British Airways continues to enthrall its target audience by creating memorable trips that go above and beyond the norm through partnerships, customized experiences, and an uncompromising commitment to quality.
British Airways Marketing Mix
British Airways (BA) has carved out a distinguished reputation as a pioneer of high-quality air travel. With a rich legacy spanning over the years, it continues to soar above its competitors, captivating the global market with its exceptional marketing mix. By expertly blending the essential elements of product, price, place, and promotion, British Airways has achieved unparalleled success, becoming a benchmark for excellence in the industry.
British Airways Marketing Mix
Product
Exemplifying the epitome of luxury and convenience, British Airways offers a remarkable range of products and services tailored to meet the diverse needs of its passengers. From its state-of-the-art aircraft fleet to its spacious and elegant cabins, BA ensures a comfortable and memorable journey. The airline also provides an array of amenities, including fine dining options, in-flight entertainment systems, and world-class customer service, guaranteeing an unparalleled travel experience for every passenger.
Price
British Airways strikes a delicate balance between affordability and premium service, catering to a broad spectrum of customers. While offering competitive fares, it maintains its commitment to delivering unparalleled quality, making it a preferred choice for both budget-conscious travelers and those seeking opulence. The airline employs dynamic pricing strategies, ensuring flexibility and adaptability to market fluctuations while rewarding loyalty through frequent flyer programs and exclusive benefits for premium customers.
Place
With an extensive global network, British Airways strategically positions itself in key destinations, establishing a strong presence in major cities across the world. Operating from multiple hubs, including London Heathrow and London Gatwick, it provides seamless connectivity to various international destinations. Through strategic alliances and code-sharing agreements, the airline extends its reach to even more locations, maximizing accessibility for its passengers and strengthening its market position.
Promotion
British Airways employs a robust promotional strategy, leveraging various channels to effectively communicate its brand image and offerings. Through captivating advertising campaigns, it captures the imagination of travelers, showcasing the allure of its services and destinations. The airline engages in targeted digital marketing initiatives, harnessing the power of social media platforms and online travel agencies to reach a wider audience. BA also partners with influential figures and organizations, sponsoring high-profile events and supporting charitable causes, further enhancing its brand visibility and reputation.
British Airways has executed impactful marketing campaigns that have resonated with audiences worldwide.
The Magic of Flying campaign, launched in 2013, portrayed the enchantment and care associated with air travel through an emotive television commercial. It successfully captured the imagination of viewers and received acclaim for its storytelling prowess.
The BA Magic campaign, introduced in 2017, centered around surprising customers with extraordinary acts of kindness, such as reuniting loved ones and creating memorable experiences. By documenting and sharing these heartwarming stories, British Airways showcased its commitment to exceptional service while fostering an emotional connection with its audience.
British Airways – BA Magic: 100 Acts of Kindness
These campaigns demonstrated the airline’s ability to evoke emotions, inspire wonder, and create a sense of magic around the travel experience. Through these marketing efforts, British Airways enhanced brand perception, strengthened customer loyalty, and generated significant engagement across various media channels.
British Airways Marketing Strategy
With a commitment to delivering exceptional experiences, it has implemented a range of dynamic and effective tactics to engage customers and solidify its position as a premier airline. Let’s explore the top marketing strategies employed by British Airways, showcasing their impact and success.
Personalized Customer Experience
British Airways understands the importance of personalized interactions with its customers. Through its Executive Club loyalty program, the airline collects data on customer preferences, enabling tailored offers and recommendations. For instance, BA’s Know Me program combines customer information with social media data, allowing crew members to identify and surprise passengers with personalized greetings and gestures, creating memorable experiences.
Emotional Brand Storytelling
British Airways has excelled in crafting emotionally resonant storytelling campaigns. One notable example is their To Fly. To Serve campaign, which celebrates the airline’s rich heritage and commitment to customer service. By evoking a sense of nostalgia and pride, it establishes a deep emotional connection with its audience, reinforcing its brand identity and values.
Sponsorships and Partnerships
British Airways strategically partners with high-profile events and organizations to enhance brand visibility and engagement. For instance, it served as the official airline partner for the London 2012 Olympic Games, showcasing its support for sportsmanship and global unity. By associating with prestigious events, it reaches a vast audience and reinforces its reputation as a trusted airline.
Social Media Engagement
British Airways leverages the power of social media platforms to connect with customers in real time. Through engaging content, such as destination highlights, travel tips, and customer testimonials, it creates a vibrant online community. Their strong presence on platforms like Facebook, Instagram, and Twitter allows for direct communication, quick customer support, and effective promotions.
Influencer Marketing
British Airways collaborates with influential figures to amplify its brand messaging. By partnering with well-known celebrities or social media influencers, BA reaches a wider audience and benefits from their followers’ trust and admiration. For example, BA partnered with renowned British chef Heston Blumenthal to curate exclusive menus for its First-Class passengers, highlighting the airline’s commitment to culinary excellence.
Seamless Digital Experience
British Airways prioritizes a seamless digital experience for its customers. The airline’s user-friendly website and mobile app provide easy booking, personalized recommendations, and convenient self-service options. BA also embraces emerging technologies, such as augmented reality and virtual reality, to enhance the digital journey, offering virtual cabin tours and immersive travel experiences.
Environmental Responsibility
British Airways places a strong emphasis on environmental responsibility, aligning its marketing strategies with sustainability initiatives. The airline has invested in reducing its carbon footprint by implementing fuel-efficient aircraft, adopting sustainable practices, and promoting eco-friendly initiatives. BA’s BA Better World campaign showcases its commitment to a greener future, resonating with environmentally-conscious customers.
BA Better World
Premium Service Showcasing
British Airways emphasizes its premium service offerings to attract discerning travelers. By highlighting its luxurious lounges, exclusive services, and partnerships with renowned brands, BA positions itself as a symbol of sophistication and excellence. For example, the airline collaborates with luxury brands like The White Company to provide premium amenities and bedding in its First-Class cabins.
Targeted Advertising
British Airways employs targeted advertising campaigns to reach specific customer segments. By analyzing customer data and market trends, BA tailors its messages to resonate with different demographics. For instance, BA’s Unforgettable You campaign targeted young couples, showcasing romantic destinations and experiences, and enticing them to choose BA for their travel adventures.
Exceptional Customer Service
British Airways places customer service at the forefront of its marketing strategies. From prompt assistance during disruptions to attentive in-flight service, BA consistently aims to exceed customer expectations. By providing exceptional service, it generates positive word-of-mouth and customer loyalty, leading to repeat business and recommendations.
Outdoor and Event Sponsorship
British Airways uses outdoor ads and event sponsorships to get more people to notice their brand. They put billboards in busy places and support big events like sports games and festivals. This way, even when people aren’t thinking about traveling, they still see the British Airways name.
A great example is their famous digital billboards in big cities. These show real-time flight info, beautiful pictures of destinations, and travel quotes that inspire people. By using exciting and interactive ads, British Airways catches people’s attention and makes them excited about their next trip.
Conclusion
British Airways has set a remarkable precedent for marketers and start-ups to learn from. Their innovative and bold marketing strategies have propelled the airline to unparalleled success in the aviation industry.
By learning from British Airways’ successful strategies and incorporating them into your own marketing efforts, you can propel your brand to new heights and captivate audiences in a highly competitive marketplace. So, take flight and embark on a journey of marketing excellence, inspired by the visionary strategies of British Airways.
FAQs
When was British Airways founded?
British Airways was founded in the year 1974.
What is British Airways target sudience?
British Airways strategically targets a diverse audience, capturing the attention of affluent individuals aged 25 to 54 who value personalized experiences and exceptional service.
What is the BA Magic campaign about?
The BA Magic campaign, introduced in 2017, centered around surprising customers with extraordinary acts of kindness, such as reuniting loved ones and creating memorable experiences.
What is British Airways digital marketing strategy?
British Airways uses digital marketing to connect with travelers worldwide. They engage audiences through social media, run targeted ads on search engines and popular platforms, and work with influencers to reach more people. The airline shares inspiring travel stories and special promotions to attract customers.
What is British Airways business strategy?
British Airways focuses on delivering premium travel experiences through a strong global network and strategic partnerships. It combines service excellence with efficient operations to maintain competitive advantage and customer loyalty.
What is British Airways segment analysis?
British Airways serves different customer groups like business travelers who want comfort and punctuality, leisure travelers looking for good prices, and frequent flyers who value rewards. They focus on major cities worldwide and cater mainly to middle and high-income people, including corporate clients.
Mumbai, 13th August 2025: In a major boost to India’s defense and strategic communication capabilities, olee.space, a homegrown pioneer in laser-based communication and photonics defense systems, has secured $3 million in seed funding from leading international and domestic investors.
Founded by IIT Bombay alumnus James Solomon and engineer Suman Hiremath, olee.space is developing breakthrough technologies in quantum-encrypted laser communications and directed energy weapon (DEW) systems—placing India firmly on the map of next-generation defense and satellite innovation.
At the heart of olee.space’s innovation is Free-Space Optical Communication (FSOC) , which uses low-powered infrared laser beams to deliver ultra-fast, secure data links across land, air, sea, and space. These systems provide unmatched speed, reliability, and security—critical for both civilian and defense networks.
What makes olee.space’s vision even more compelling is its indigenous DEW platform, under development for anti-drone/UAV and anti-satellite operations. These advanced systems are designed to deliver precision tracking, real-time targeting, and neutralization of aerial threats—forming the backbone of India’s future electronic warfare capabilities.
“Have always been fascinated by how Lasers function. Working with light gives me happiness and I am here to do as much justice to this domain as any of my able team members. What we do here is rewarding to the country, would continue doing so,” said James Solomon, Founder & CEO.
“This funding validates our belief that India can lead in photonics and laser-based technologies. We’re building not just for today, but for the future of national security, space, and strategic infrastructure,” said Suman Hiremath, Co-Founder and COO.
With over five years of dedicated R&D, olee.space has already achieved several field-level deployments and is now poised to scale production, advance its quantum-secure communication protocols, and expand its defense tech roadmap. This also includes venturing deeply into DEW systems for the benefit of the country.
As India accelerates its space, satellite, and defense ambitions, olee.space stands committed to building sovereign capabilities that align with the country’s long-term vision for Atmanirbhar Bharat in strategic technologies. This includes secure communications and strong defense, both using lasers.
Abhishek Agarwal, Managing Partner of Rockstud Capital, said, “olee.space is building a future where freedom to communicate thrives under the shield of unbreakable security, and limitless data empowers organizations and individuals. James has a vision to build a self-healing, ultra-high-bandwidth mesh network composed of agile LEO, powerful MEO, and GSO satellites equipped with cutting-edge optical payloads adhering to ESA’s ECSS standards. We are truly in awe of the mission, and we are excited to make an impact on our cosmos and on mankind.”
About olee.space olee.space is a photonics and defense technology company based in Pune, India. It builds next-generation systems in Free-Space Optical Communication (FSOC), quantum-encrypted networking, and directed energy weapons—catering to India’s defense, aerospace, and telecom sectors. Its advanced solutions include resilient systems for terrestrial, inter-satellite, and ground-to-space links, designed for low latency, maximum security, and optimized data throughput.
About Rockstud Capital
Rockstud Capital is a SEBI-registered Alternative Investment Fund (AIF), currently deploying capital from its second fund, a ₹300 crore investment vehicle. Focused on high-potential opportunities from Seed to Series A stages, Rockstud Capital backs visionary entrepreneurs across five transformative themes—rising aspirations, healthy lifestyle, green planet, Industry 4.0, and national security. With a commitment to driving innovation and long-term value, the firm aims to build a diverse portfolio of 25 companies through this fund.
Mumbai, 13th August: StampMyVisa, India’s fastest-growing B2B visa platform, has acquired Teleport, a new-age travel tech startup having significant presence in South India and backed by top Indian startup founders including Kunal Shah (CRED), Vidit Aatrey (Meesho), and Phanindra Sama (RedBus).
This strategic acquisition marks a significant milestone in SMV’s mission to simplify and scale visa services across India and Southeast Asia — combining Teleport’s digital-first, Young travelers focussed product DNA with StampMyVisa’s operational strength and B2B depth.
Adding an emotional note to the deal, StampMyVisa’s Co-founder & CEO Rahul Borude, a former CRED employee, shared, “This moment feels like coming full circle — from being part of CRED’s early team to now acquiring a startup backed by Kunal Shah. Teleport has built a loyal user base and strong brand affinity among young Indian travelers. With this acquisition, we are bringing together the best of both worlds: Teleport’s consumer innovation and SMV’s scalable visa infrastructure.”
Nikita Dresswala, Founder, Teleport, added, “We built Teleport to reimagine global travel for new-age independent Indian explorers. In StampMyVisa, we’ve found the right partner to scale this mission. With their B2B muscle and deep visa expertise, we’re set to create the most seamless and trusted visa experience in the country.”
The founding team at StampMyVisa brings a rare blend of experience, execution, and category expertise.
Co-founder Pravin Wadekar, a MakeMyTrip alumnus with over 15 years of hands-on experience in visa and immigration, has led large-scale visa operations and partnerships, giving SMV a strong backbone in service reliability.
Dhaval Mehta, CFO of StampMyVisa, is another key pillar of the core team. Previously Associate Director of Finance at Jupiter (neobank), Dhaval played a critical role in lending and credit card verticals. His deep understanding of fintech and regulated products have been instrumental in shaping SMV’s growth playbook and fundraising strategy.
Founded in 2023, StampMyVisa has grown rapidly by solving a complex yet critical travel pain point — visa processing. The platform enables travel agents, corporates, OTAs, and MICE companies to process visas for over 60+ countries, with a 99.5% success rate. In just six months, the company has processed 50,000+ visas and scaled revenue 4X in eight months alone. SMV is currently in advanced talks to raise $3 million to fuel its next phase of growth.
Pioneering the API Era of Visa Services
StampMyVisa is also among the world’s first companies to build an API infrastructure for visa processing, through its developer product calledKonveyor. This groundbreaking API stack enables any travel platform, bank, OTA, or fintech to embed visa services natively within their own ecosystem — unlocking a future where global travel access is built into every digital experience.
This acquisition sets the foundation for India’s most comprehensive visa tech stack — combining AI-powered automation, deep distribution, and end-user delight.
About StampMyVisa
StampMyVisa is an AI-driven B2B visa platform that enables travel agents, corporates, OTAs, and MICE operators to simplify, automate, and scale their visa operations. With fast approvals, reduced errors, and global compliance, SMV is transforming how businesses manage cross-border travel for their customers and employees.
An online community platform is a website or software application that allows users to create and manage an online community, typically to share ideas, collaborate, and build relationships. Online communities can be used for a variety of purposes, such as professional networking, hobbyist groups, or simply as a way for friends and family to stay connected.
In the digital age, building and maintaining an online community is more important than ever. From forums and message boards to social networks and messaging apps, there is a wide variety of platforms available for bringing people together and fostering meaningful connections. But with so many options to choose from, it can be difficult to determine which platform is the best fit for your needs.
In this blog, we’ll introduce you to the top online community-building platforms for 2025, highlighting their key features and functionality to help you choose the right one for your community. Whether you’re looking to create a small group of friends or a large, global network, these platforms have everything you need to build and manage a thriving online community.
Community Platforms vs Team Collaboration Platforms
Users might agree that there are striking similarities between community platforms and team collaboration platforms. Both of these platforms encourage features such as Q&A, team participation, and communication. While they may seem somewhat similar, the major difference between them is that while Collaboration Platforms focus on one-on-one communication and projects, and productivity, Community Platforms highlight one-to-many communication and help users in engagement and feedback.
Why are online community-building platforms important?
Online community-building platforms are important because they allow individuals and groups to connect with each other, share ideas and resources, and collaborate on projects or initiatives. These platforms provide a space for people to come together and discuss common interests, exchange information and support, and engage in a meaningful way.
These platforms can be used to build support networks, exchange ideas and information, and share resources. They can also be a source of support and encouragement for individuals who may feel isolated in their offline lives. In addition, online communities can help to promote a sense of belonging and can foster a sense of community and connection among their members. Ultimately, online community-building platforms can help to build stronger, more vibrant communities and facilitate positive social change.
Things to consider before joining an online community platform
Here are some things you might consider before joining an online community platform:
Determine the purpose of the community: What is the purpose of the community you are considering joining? Is it for professional networking, to discuss a particular topic or hobby, or just for socializing? Understanding the purpose of the community will help you decide if it is a good fit for you.
Research the community: Look into the history and reputation of the community. What are its size and demographics? How active is it? What are the rules and guidelines for participation? You can often find this information on the community’s website or by reading reviews or articles about it.
Consider your own goals: Think about what you hope to get out of joining the community. Do you want to make new friends, learn something new, or share your expertise with others? Consider whether the community can help you achieve these goals.
Evaluate the community’s culture: Each online community has its own culture, so it’s important to consider whether you will feel comfortable participating in the community. Consider whether the community’s values and norms align with your own.
Online reputation: Keep in mind that anything you post in an online community becomes a part of your online reputation. Consider whether you are comfortable with this level of transparency and whether you want to be associated with the community long-term.
Top Online Community-building Platforms for 2025
Here we discuss and compare some of the most popular community-building platforms to help you create your online community and stay engaged with activities and sessions.
Enterprises managing large-scale alumni, partner, or member networks
1. Bettermode
Rating
4.8/5
Best For
Community Platform for Corporations
Free
Free Trial
Bettermode online community platform
BetterMode, formerly Tribe Community Platform, is a comprehensive community platform that enables you to combine your knowledge base, FAQs, and resource center in one spot, helping to increase customer satisfaction and loyalty. People are drawn to its extensive customization options, ready-to-use templates, apps, and widgets that can be embedded. It is a powerful online community platformthat you can integrate with the existing software that you use to enhance user engagement, retain customers, and improve their lifetime value. You can create an integrated community website and enable user discussion Q&A, along with other community features such as likes, upvotes, and shares. You can also use widgets as social components in your applications through APIs. Moreover, with the help of automation tools, we can grow organically and deliver the best customer support.
Features Offered by Bettermode
Widgets help you embed valuable components, while an extensive API helps manage and monitor activity in your community.
ML-trained activity feed helps you with rewards and virtual currency, app extensions and community tools, and smart targeting.
Robust gamification helps in audience engagement through incentives and credits, by giving your community members points and badges.
Pros and Cons:
Pros
Cons
Customizable templates
Limited customization options
Single sign-on
Smart analytics
Leaderboard for competition
Simple interface
Pricing for Bettermode
Advanced plan
Enterprise plan
Costs $599 per month
Custom Price
Built for growing brands and companies
Built for large businesses or those in regulated industries
Features included: Advanced apps, Customer success manager, Staging environment, etc.
Features included: Enterprise-grade security, Data residency, Audit and activity log, etc.
Businesses, associations, non-profits, creators, and more.
Free
Free Trial
Crowdstack Online Community Platform
Crowdstack is an easy-to-use online community and membership platform built to engage, maintain, and expand your audience. Crowdstack is essentially an extension of your original website and works as a social community for your audience to help you grow. It allows you to set your own engagement rule and keep your content to yourself, along with offering you a cohesive experience for easy management and customization. Moreover, with User Generated Marketing (UGM), effortlessly increase your user base in the most cost-effective way possible, and use your existing customer base to enhance your SEO.
Features Offered by Crowdstack
Offers efficient member management where you can keep your audience engaged with blogs, surveys, resources, and status updates.
Have any number of subgroups you prefer, for different discussion segments, and enable all kinds of topics based on calendar events.
Automation helps you build customizable workflows, review content, send emails, congratulate members, and do a lot of other stuff.
Crowdstack offers compliance with international security standards for data privacy, making sure the data of users stays where it should.
Pros and Cons:
Pros
Cons
Free trial without credit card details
Only email support available
Membership system to monetize the community
Poor user interface
Customizable workflow
Single sign-on
Knowledge base and tutorials
Advanced reporting and integration
Pricing for Crowdstack
Midstack plan
Fullstack plan
Enterprise plan
Costs $999.00 per month
Costs $1,499.00 per month
Custom pricing based on features
Contains all essential features such as surveys, custom activity points, resources and more
Contains all essential features such as subgroups, single sign on (SSO), custom wording, email members and more.
Contains additional business features, SLA, training, hosting options, and more.
3. Website Toolbox
Rating
4.5/5
Best For
Creating community forum
Free
Free Trial
Create your Forum with the Website Toolbox
Website Toolboxoffers users one of the easiest ways to create a forum in a few steps. No need for coding, software, or servers. It allows you to choose from a collection of themes and integrate the applications, or even go stand-alone. Integrations that Website Toolbox offers include Wix, WordPress, Shopify, and Squarespace, among others. You can then earn in different ways, including advertisements, subscription-based plans, and even accepting donations and getting sponsors.
Features Offered by Website Toolbox
Attract more audience by embedding the latest discussion topics in your website, and add videos, photos, and files in your forums to keep your audience engaged.
The website offers various integrations such as WordPress, Joomla, Drupal, and enables Single Sign-On for your audience for easy access.
Show ads from Google AdSense, charge a subscription-based fee/one-time fee from your audience for premium content, and monetize your forum.
Pros and Cons:
Pros
Cons
Anti-spam protection
Plan is based on page views
Personalized branding
Phone support only in Growth Plan
14-day free trial
Approval of posts and replies before live
User-friendly interface
Accessible on any device
Pricing for Website Toolbox
Starter plan
Growth plan
Pro plan
Costs $39 per month with a saving of 15% at annual payment
Costs $99 per month with a saving of 15% at annual payment
Costs $299 per month with a saving of 15% at annual payment
Offers up to 10k page views per month and 10GB of storage capacity
Offers up to 100k page views per month and 20GB of storage capacity
Offers over 500k page views per month and 100GB of storage capacity
Charges 2.9% of transaction fee and offers chat and email support
Offers all amenities of starter plan and charges 1.9% transaction fee
Offers all amenities of growth plan and charges 0.9% transaction fee
Offers website integrations and allows for file sharing and displaying own advertisements
Offers phone support, AI moderation, and instant messaging
Offers priority support with service level agreement
Offers spam protection without Website Toolbox branding
Offers live chat rooms, push notifications, and APIs and webhooks
Pro plan comes with custom development for additional features
Glue Up is a comprehensive CRM system to manage events, memberships, and other digital services from one place, enabling you to develop and foster your community. Glue Upis the software you can use to grow your community and speed up networking. When innovative networking meets powerful solutions, your community grows more than you anticipate. Glue Up offers you an event, community, and membership management suite, so you can separately and seamlessly manage all the aspects of aninteractive community, and keep your audience engaged along with attracting even more of them.
Features Offered by Glue Up
The built-in CRM helps you with customer engagement and contact management, so you can generate more revenue.
Plan and organize events, both online and offline, including workshops and webinars with an automated events platform.
Email campaigns and marketing to promote/advertise your community or welcome new members are easily customizable, with metrics analysis to monitor campaigns.
Pros and Cons:
Pros
Cons
Mobile app is available
Price is not disclosed
Email campaign
Free trial is not available
Public and private groups
Custom privacy settings
One-on-one chat
Roles and permissions
Inbuilt CRM for community members
Pricing for Glue Up
Request a quote from its official website to get pricing plans for Glue Up’s Community Management Suite.
5. Forumbee
Rating
4.9/5
Best For
Knowledge Base, Q&A, and Discussions in a single hub
Free
Free Trial
Forumbee Community Forum
Forumbee offers a comprehensive cloud-based community forum and knowledge base system. It is built for engaging your customers and scaling your product support with the help of an online community. Customer support and smart self-service help you empower your audience, while the employee community also helps with better collaboration and employee engagement. Moreover, with a simple cloud-based platform and interface, Forumbee is highly customizable, where you can conduct discussion forums, Q&A sessions, knowledge base, ideation, and much more.
Features Offered by Forumbee
Create an easy-to-participate discussion forum and allow file sharing, highlight contributions, and create member profiles for better community building.
Peer-to-peer Q&A sessions by category and tags help you engage your audience and also find effective answers at the same time.
You can also create a knowledge base to create content to help customers find quick answers, and also organize your content with team contributions.
Pros and Cons:
Pros
Cons
30-day free trial
No live support
Mobile responsive knowledge base
Social media integration
Analytics and Reporting
Peer-to-peer discussion
Interactive and modern UI
Pricing for Forumbee
Premium Plan
Enterprise Plan
Custom Plan
Costs $250
Costs $750
Custom pricing for enterprise plan
Allows for 5 admin users and 5000 members
Allows for 20 admin users and 20000 members
Custom number of admins, members and page views
Allows for 300k monthly views and comes with all the basic features
Allows for 1 million monthly views and offers SSO and Okta
Allows multiple communities and account customizations
Comes with standard email support
Comes with a dedicated success manager
Custom plan offers implementation services and training
Thinkific is an online community that provides a platform for educators, entrepreneurs, and professionals to create and sell courses and memberships. Through Thinkific, users can share their knowledge, expertise, and passion with others while also generating income and growing their businesses.
It is designed to help educators, entrepreneurs, and businesses create and deliver online learning experiences to their students or customers. Thinkific provides numerous tools and features for creating and hosting online courses, including video hosting, course creation tools, quiz and assessment tools, and a customizable landing page for each course.
Features offered by Thinkific
A range of tools and resources for creating and managing courses.
A support network of experts and peers to help users.
Discussion forums and quizzes to interact with learners and keep them engaged with the course material.
It includes marketing and sales tools, such as email marketing integrations, coupons, and discounts.
Discourse is an online community platform that allows users to engage in discussions, share ideas and knowledge, and collaborate with one another on a variety of topics. It is a place where people from all walks of life can come together to exchange information and engage in meaningful conversations.
The platform is designed to facilitate open and respectful communication, encouraging users to express themselves thoughtfully and respectfully. It is often used by organizations, groups, and individuals to create a central hub for discussion and interaction. It can be customized to suit the needs of a particular community.
Features offered by Discourse
It is open-source software, which means that it is freely available for anyone to use and modify.
Highly extensible with a large number of plugins and integrations available to add additional functionality.
Real-time notification whenever someone comments on your post, mentions you, or quotes your post.
One-click upgrade whenever the latest version arrives.
A long list of integration options, including Slack, Telegram, Zendesk, Discord, and much more.
Whenever you paste any link to Discourse, its automatic link-expanding feature expands the link to provide additional information.
There is a separate summarize button to simplify the long-form content into interesting short summaries.
Pros and Cons:
Pros
Cons
Mobile-responsive design
Consumes more server resources
Support for a wide range of media types
Free plan is not available
14-day free trial on paid plans
iOS and Android apps available
Spam blocking
Single sign-on
Pricing for Discourse
Basic Plan
Standard Plan
Business Plan
Enterprise Plan
Costs $25 per month
Costs $100 per month
Costs $300 per month
Custom Plans
Includes 5 admins & moderators
Includes 5 admins & moderators
Includes 5 admins & moderators
Includes Unlimited admins & moderators
50k monthly page views
100k monthly page views
500k monthly page views
3M+ monthly page views
8. Mighty Networks
Rating
4.6/5
Best For
Easy-to-Use Community Platform
Free
Free Trial
Mighty Networks – Online Community Platform
Mighty Networks is a platform for creating and managing online communities and membership sites. It allows you to bring together people with shared interests and create a space for them to connect, communicate, and engage with each other.
You can also use the platform to offer courses, events, and other premium content to your members and charge for access if desired. It is designed to be flexible and scalable, so you can create and grow a community of any size. This allows community creators to not only bring together like-minded individuals but also generate revenue from their passions and expertise. This is a popular community based collaboration platform.
Features offered by Mighty Networks
Provides different options for community creators to monetize their community, including subscription fees, paid courses, and merchandise sales.
Provides tools for building email lists and sending newsletters to community members.
Allows users to track and analyze key metrics, such as engagement, retention, and revenue.
Pros and Cons:
Pros
Cons
iOS and Android mobile apps available
Live customer support not available
Knowledge base and video tutorial library
Limited design features
Third-party integrations
Free trial with no credit card required
Easy-to-use interface
Live Streaming
Pricing for Mighty Networks
The Community Plan
The Business Plan
Mighty Pro
Costs $39 per month
Costs $119 per month
Custom Plans
Best for Beginners
Most Popular
Best for Brands
9. Circle
Rating
4.7/5
Best For
Private, interactive communities with live events and courses
Free
Free Trial
Circle – Online Community Platform
Circle is a simple but powerful tool to build online communities in minutes. You can organize content with Spaces (bigger topics) and Groups (smaller, focused chats), and members can make profiles with bios, pictures, and social links. They can post text, images, or videos, send direct messages, and join live video sessions for Q&As, workshops, or announcements. This is popular community based collaboration platform.
You can also set up paid memberships, gated content, and ticketed events. Circle lets you match your brand with your own colors, logos, and layout.
Pros and Cons:
Pros
Cons
Host online or in-person events
Less design customization than some competitors
Add polls, surveys, and activity feeds
Chat feature could be stronger
Track member growth and engagement with reports
Limited integrations with LMS and membership tools
Strong moderation and access control tools
Pricing:
Basic Plan
Professional Plan
Enterprise Plan
Costs $49 per month
Costs $99 per month
Custom Pricing
Best for Individuals & Small Groups
Best for Growing Communities
Best for Large Organizations
10. Hiverbrite
Rating
4.6/5
Best For
Large organizations managing alumni, partner, or member networks
Free
No Free Plan (Custom Pricing)
Hiverbrite – Online Community Platform
Hivebrite is a powerful platform for building and managing online communities, especially for enterprises, associations, and alumni networks.
It has all the basics, forums, groups, member profiles, and events, plus extras like live streaming, RSVP tracking, and ticketing for in-person events. You can also fully brand it to match your organization and integrate it with tools like Stripe, Mailchimp, and Salesforce.
Pros and Cons:
Pros
Cons
Personalized activity feeds for members
Steep learning curve for beginners
Gamification and detailed reporting
Focused more on large organizations
Supports many content types (articles, docs, media)
Customer support could be better
Strong integrations with popular tools
Pricing:
Starter Plan
Growth Plan
Enterprise Plan
Custom pricing
Custom pricing
Custom pricing
Best for Small to Mid-sized Communities
Best for Growing Organizations
Best for Large Enterprises with Advanced Needs
Conclusion
Community spaces can be a one-stop portal for receiving or providing information, advice, or additional assistance. Organizations administering these platforms can leverage the maintenance of these spaces to relate with consumers, foster positive sentiment, respond to inquiries, and gather data on engagement. An effective community platform can enable a direct line to interactions and contributions with consumers that may improve product awareness, generate additional content, promote mastery, and encourage loyalty. They also facilitate data intelligence on common requests and user behaviors.
The above-mentioned online community-building platforms for 2025 offer a range of features and tools to help you create and manage a thriving community, whether you’re looking to build a small group of friends or a large, global network. Each platform has its unique strengths and characteristics, so be sure to consider your specific needs and goals when deciding which one is the best fit for your community.
FAQs
What is a community platform?
Community platforms combine a suite of services enabling the creation, management, and utilization of spaces for sharing between connected users. A common example would be a brand’s presentation of a forum composed of administrators and end-users discussing a product or topic.
Who uses Community Platform software?
As the Community Platform category of software represents how software rises to meet the needs of online customer management, it reveals the composition of organizations and individuals that are responding to the demands around those key use cases. Typically these tools are used by:
Community managers
Customer support
Marketers
Why use Community Platform Software?
More and larger concentrations of people have formed networks that pervade the internet, and brands have responded by formulating a way to participate in those same communication dynamics, meeting customers where they are. An effective community platform can enable a direct line to interactions and contributions with consumers that may improve product awareness, generate additional content, promote mastery, and encourage loyalty. They also facilitate data intelligence on common requests and user behaviors.
How do you build a community platform?
Steps for Building an Online Community
Identify key stakeholders for the online community.
Define the purpose and goal.
Select a community platform.
Build a member profile.
Develop rules and norms.
Set up your community.
Identify key stakeholders for the online community.
Promote your community.
What are some examples of online communities?
These are some examples of Successful Online Community Building Platforms-
MOM365 Community. The Mom365 community covers topics from getting pregnant to birth, baby development to raising children.
Foursquare Idea Community. This tech company tapped into the idea of creating a community early on.
Duolingo Community. This Ed-tech company connects the whole world to learn and speak English.
Which is popular community based collaboration platform?
Some of the top online community platforms for 2024 are Bettermode, Crowdstack, Website Toolbox, Glue Up, Forumbee, Thinkific, Mighty Networks, and more.
Can I use online community platforms for free, or do I need to pay for a subscription?
It depends on the platform you choose. Some online community-building platforms offer free versions with limited features, while others require a paid subscription for access to all of their features and tools. It’s worth considering your budget and the specific needs of your community when deciding which platform to use.
Banjo Communications, a leading UK PR agency for tech, digital and innovation sectors, has launched its Go-to-Market UK Accelerator Series – a pro bono program designed to support 50 international scaleups including India – to determine whether the UK and London are the right markets for their next expansion.
Positioned as a global hub for innovation, investment, and one of the world’s most digitally engaged populations – the UK remains a strategic launchpad for ambitious, internationally minded companies. In 2025, London is reported to have 8,922 startups, representing about 65% of all startups in the United Kingdom, establishing it as one of the leading ecosystems to enter and scale.
However, while in 2024–25, the UK attracted 1,375 FDI projects (foreign direct investment) – this was coupled with a 12% drop in overall investment – a sign of the increasing pressures founders and leaders face when deciding when and where to scale.
In response, the Go-to-Market UK Accelerator Series is designed to deliver high-impact strategic insight – pro bono – helping founders better understand the UK landscape before committing significant time or resources.
Successful applicants will explore how their business fits within the UK market, identify opportunities to capture a unique market position, or determine if a pivot is needed to stand out from competitors. From there, the team will guide participants through the Go-to-Market UK Accelerator Series, focused on:
Understanding UK audience behaviours and regional cultural nuances
Navigating the UK media landscape with confidence and clarity
Messaging and positioning that resonates while staying true to your brand identity
Key dos and don’ts for successfully launching and scaling in the UK market
Pre-launch considerations, including which key stakeholders and associations to engage
Building a go-to-market roadmap to understand if your product and service is right for the UK market
Lisa Wlodyka, Founder of Banjo Communications, comments, “We know leadership teams in India face immense pressure – navigating complex markets, shifting investor expectations, and high stakes in international expansion. That’s why we created Go-to-Market UK: to provide ambitious businesses with the strategic insight they need to decide if the UK is the right market before committing significant time and resources. Our goal as Go-to-Market specialists is to make UK market entry more accessible, informed, and ultimately successful for the next wave of global scale-ups.”
Applications are now open until 31st October 2025 for leadership teams with Series A funding or beyond, planning UK expansion within the next 18 months.
With three dedicated specialist hubs including Tech & Innovation, Digital, and Lifestyle – both B2C and B2B businesses can apply across a range of sectors. These include AI, health, wellness, food, beauty, eCommerce, greentech, sustainability, digital consumer, fintech, SaaS, and SpaceTech, as well as emerging areas such as cybersecurity, mobility, proptech, biotech, agritech, and deep tech.
Terms & Conditions
Applications open: from August 2025 to 31st October 2025, or until all available places are filled.
Eligibility: Open to international scaleups planning to launch in the UK within the next 18 months. Companies should be at Series A stage or beyond.
UK companies: Up to 10 UK-based businesses will also be selected to take part.
Selection process: Participation is offered on a first-come, first-reviewed basis, with the first round of successful applicants notified in September 2025.
Fit for purpose: Banjo Communications reserves the right to decline applications from businesses that do not align with Banjo’s sector specialisms or go-to-market expertise.
Each business will receive a minimum of half a day of high level mentoring and training. Part of the training is generic and relevant to all businesses. The rest will be bespoke to that business.
The program is also open for group training for venture capital, accelerator portfolios and founder networks.
The accelerator will run sessions up until July 2026.
Banjo Communications, is a PR and marketing agency dedicated to empowering brands that are shaping the future. With over 18 years of founder experience, we operate through three specialist hubs: Tech & Innovation, Scaleups, and Lifestyle. Our team expertly guides companies from scaleup stages all the way through to IPO and beyond. As Go-to-Market specialists, we also partner with established global brands to help them pivot, reposition, and accelerate for their next phase of growth.
With a London HQ – Banjo Communications has a global network of trusted partners in key territories across Europe, the U.S., Australia, Africa, Canada, India and Asia, to ensure each brand’s story resonates worldwide. www.thisisbanjo.com
Indian Hotels Company Limited (IHCL), which owns brands like Taj Hotels, is now acquiring a 51% stake in ANK Hotels and Pride Hospitality. According to The Clarks Hotels & Resorts’ website, the brand manages 135 hotels across 110 locations. Meanwhile, Pride (per their website) owns extensive banquet and convention centers with over 79 venues, more than 50 restaurants, lounges, and bars across India. After the deal was made public, IHCL’s share price increased by ₹10.50, or 1.43%, on the BSE as of August 11, bringing it to ₹745. Here’s a breakdown of why and how much IHCL spent to own these two well-off brands.
Why IHCL Wants To Acquire ANK Hotels and Pride Hospitality?
Notably, ANK Hotels and Pride Hospitality manage midscale hotels, and IHCL plans to expand in this sector. ANK operates approximately 111 midscale hotels, with 67 currently in operation. According to Angle One, Pride Hospitality owns 24 midscale hotels, with 13 currently operational. Adding them to the portfolio can broaden IHCL’s offerings.
In its filing to BSE on August 11, IHCL stated, “The transactions aim to address India’s heterogeneous market landscape and provide deeper geographical penetration across India in the midscale segment while continuing to pursue its asset-light growth strategy.”
Breakdown of IHCL’s ₹204 Crore Investment
IHCL bought a 51% stake (across all its 135 properties) in ANK Hotels for ₹110 crore and Pride Hospitality for ₹94 crore. The total spend = ₹204 crore, and the deal is expected to close by November 15, 2025. Here’s how their revenues look in FY25:
According to Angle One, ANK Hotels reported a turnover of ₹14.32 crore in FY25.
According to the Economic Times, Pride Hospitality garnered revenue of 18.94 crore in FY25.
It is IHCL’s biggest expansion yet. Post the deal, IHCL’s portfolio will cross 550 hotels with 55,000 rooms.
Similar Deal By IHCL
Working toward its goal, IHCL has also secured a similar marketing deal with Brij Hospitality Private Limited, which manages 19 hotels.
Signing the agreement, Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, “Our partnership with ANK, Pride and Brij Hospitality is a multi-pronged approach addressing India’s heterogeneous market landscape and is in line with IHCL’s five-year road map ‘Accelerate 2030’ of unlocking India’s tourism potential.”
Final Thoughts…
All is seemingly going well for IHCL after acquiring the deals from ANK Hotels, Pride Hospitality, and Brij Hospitality. Share price for IHCL grew by ₹10.50 and now holds a portfolio of 550 hotels with 55,000 rooms. It will be interesting to see how IHCL can improve the hospitality and tourism industry in India. What do you think, will these deals be it, or will they acquire more for a mega expansion?
