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  • Goldman Sachs – Good To Have Money, Good To Invest Money

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Goldman Sachs is an American multinational investment bank. It has got a net worth as of December 17, 2020, as $83.41B. It offers services in investment management, securities, asset management, and securities underwriting. Marcus Goldman and Samuel Sachs founded Goldman Sachs in 1869.

    Read about the Goldman Sachs success story, Founders, Competitors, Business Model, Funding, and Revenue Model below.

    Goldman Sachs – Company Highlights

    Company Name The Goldman Sachs Group, Inc.
    Headquarters New York, U.S
    Sector Financial Services
    Founders Marcus Goldman & Samuel Sachs
    Founded In 1869
    Revenue $47.4 Billion (2022)
    Website Goldmansachs.com

    Goldman Sachs – About
    Goldman Sachs – Industry
    Goldman Sachs – Founders and Team
    Goldman Sachs – Startup Story
    Goldman Sachs – Mission and Vision
    Goldman Sachs – Name, Tagline, and Logo
    Goldman Sachs – Solutions
    Goldman Sachs – Business Model
    Goldman Sachs – Revenue Model
    Goldman Sachs – Employees
    Goldman Sachs – Marketing Strategy
    Goldman Sachs – Challenges Faced
    Goldman Sachs – Mergers and Acquisitions
    Goldman Sachs – Investments
    Goldman Sachs – Philanthropic Activities
    Goldman Sachs – Awards and Achievements
    Goldman Sachs – Competitors
    Goldman Sachs – Growth
    Goldman Sachs – Future Plans

    Goldman Sachs – About

    Goldman Sachs is a leading investment firm. It maintains offices and all major financial centers around the world. Goldman Sachs brings capital, people, shareholders, clients, and ideas together. They actually serve all. Serve the community to grow more. Advice about buying and selling businesses is always given. Starting from raising capital to managing risks takes place here.

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    Goldman Sachs – Industry

    The financial services industry is considered to be one of the most powerful industries in the world as it contains a wide range of businesses that manage money.

    As per the latest reports, the market size of global financial services grew from $25848.74 billion in 2022 to $28115.02 billion in 2023 at a compound annual growth rate (CAGR) of 8.8%.

    Goldman Sachs – Founders and Team

    Marcus Goldman and Samuel Sachs are the Founders of Goldman Sachs.

    Goldman Sachs Founders
    Marcus Goldman and Samuel Sachs – Founders, Goldman Sachs
    • Marcus Goldman was a German banker, financier, and businessman. He was born in Trappstadt, Bavaria. He immigrated to the United States in 1848. He was the founder of the company. His company is now known by all and is one of the world’s largest investment banks.
    • Samuel Sachs was an American investment banker. He was born in Maryland, United States in 1851. He was the business partner of Marcus Goldman. But actually, Marcus Goldman was his father-in-law. He joined the business. He died in 1935.
    • David M. Solomon is an investment banker. Since the year 2018, he is the CEO of Goldman Sachs. He is 58 years old as of 2020. He has a net worth of around $100 Million
    David M Solomon - CEO, Goldman Sachs
    CEO, Goldman Sachs

    Goldman Sachs – Startup Story

    As you have read before, Samuel Sachs was the business partner as well as the son-in-law of Marcus Goldman. Before, accepting the offer. Samuel Sachs used to work as a bookkeeper and ran minor businesses. After his joining, Marcus named the company M. Goldman, Sachs & Co. in 1888. An updated listing took place in 1883. Samuel established the company’s reputation day by day. He stood in the banking community. By 1890, Goldman Sachs became one of the largest dealers of commercial paper in New York. Later, Samuel retired and passed away in New York.

    Goldman Sachs – Mission and Vision

    The mission of Goldman Sachs reads as, “We aspire to be the world’s most exceptional financial institution, united by our shared values of client service, excellence, partnership, and integrity.”

    The company has four core values, which are based on:

    • Client Service
    • Excellence
    • Partnership
    • Integrity

    The aim of the firm has always been towards serving its clients well. Besides this, the goal of the company is to ensure that they deliver returns to its shareholders.

    In the tagline, the goal of Goldman Sachs speaks for itself. Hence, its tagline is “Our people are our greatest asset.”

    Goldman Sachs Logo

    Goldman Sachs – Solutions

    Goldman Sachs is known for building and integrating developer-centric, cloud-based financial products and services into the ecosystems of its clients to enable them to provide better service to their own clients and customers.

    As we are aware that the company is mostly into offering services related to finance, it offers 3 major platform solutions for its clients, these are:

    Transaction Banking

    This platform designed by the company is to assist clients in creating a future treasury and enabling software partners to improve their services. It is a straightforward and secure transaction banking platform with 24/7 accessibility so that its clients can easily use it.

    Merchant Point of Sale Lending

    Merchant point of sale lending is a growing network of retailers that are offered clear and uncomplicated solutions to assist them in expanding their operations and better serving their clientele.

    Embedded Consumer Finance

    Through its API-first platform, a SaaS technology, the company enables businesses to directly offer its highly regarded consumer financial products within their online experiences. This doesn’t end here. The company also offers tools that will help enable developers to drive long-term growth for their businesses and derive smart decisions.

    Why Goldman Sachs Went From Investing For The Rich To Targeting Everyone

    Goldman Sachs – Business Model

    The company deals with a range of financial services. It has got a diversified client base which includes financial institutions, governments, and corporations. The company has got 4 operable segments. These are Investment Banking, Institutional Client Services, Investing & Lending, and Investment Management.

    • Investment Banking is advising organizations on capital raising strategies. This feature helps to raise capital and grow businesses.
    • Institutional Client Services are actually financial services with both financial and non-financial firms. The firm makes clear client transactions. For future exchanges, security lending, prime brokerage, etc.
    • Investing & Lending are something very common, which everyone already knows. Still investing is putting money into property, shares, and schemes. The firm makes investments both directly and indirectly. And lending is allowing someone or something to use an amount of money. Money can be paid back later.
    • The firm also offers wealth advisory services, portfolio management, and financial counseling.

    Basically, the company’s business is to help people, companies, shareholders, and clients on the following points:

    • It advises on what to buy or sell depending on the marketing conditions.
    • It helps local or national governments to finance their operations.
    • It transacts for its clients in all financial marketing conditions such as bonds, equities, currencies, etc.
    • It helps or supports markets to remain effective and liquid for investors and businesses to meet up with their needs.
    • It manages to safeguard and improve the value of assets for both private individuals and institutions like mutual funds, pension funds, and foundations.
    • It also invests in capital to help grow its clients’ capital.
    • It also aggressively helps to innovate and come up with new ideas, and new products to grow further.

    In addition, the company offers the following solutions for corporates and institutions:

    • Asset Management
    • FICC and Equities
    • Comprehensive Solutions for Nonprofits
    • Financial Cloud
    • Investment Banking
    • Global Investment Research
    • Ayco Personal Financial Management
    • Marquee
    • Liquidity Investing

    On the other hand, for individuals, some of the services provided by Goldman Sachs are:

    • Marcus by Goldman Sachs
    • Private Wealth Management
    • Global Investment Research
    • Ayco Personal Financial Management
    • Personal Financial Management

    Apart from all these, Goldman Sachs is a key trader in the market for Treasury securities issued by the United States. It offers custodian bank and clearing services.

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    Goldman Sachs – Revenue Model

    • Investing activities and the origination of loans are to provide financing to clients.
    • After clearing client transactions on major stock, commissions, and fees are executed.
    • Financial advisory fees and underwriting fees are charged by the clients.

    In 2022, the company generated a revenue of $47.4 billion. As of September 26, 2021, the firm has a market capitalization of $134.8 billion.

    Goldman Sachs – Employees

    As of 2021, the number of employees the company reported having was 48,500. However, as a result of the earnings report from July of 2022, which showed significantly decreased earnings, Goldman Sachs announced in September 2022 that hundreds of employees across the company were laid off.

    Goldman Sachs – Marketing Strategy

    The company invests around 90% of its marketing budget in digital marketing schemes. The main focus is on the creation of content and social media. With the help of social media platforms like LinkedIn, YouTube, Facebook, and Twitter.

    The company enables itself to reach its customers. Innovation and expansion of the market are increasing day by day. Social enterprises are also contributing to the UK economy and community. After a lot of research, the company designed a 10,000 small business program. This was created to bring high-quality business support to the leaders for growing their small businesses across the country.

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    Goldman Sachs – Challenges Faced

    One of the most challenging parts for Goldman Sachs was during the aftermath of the financial crisis that happened between 2007-2008. The firm came under fire for allegedly deceiving its investors and making money through the collapse of the mortgage market. The situation was so bad that there were investigations into this matter. It was conducted by the US Congress and the US Department of Justice, and the US Securities and Exchange Commission filed a lawsuit. As a result, the company agreed to pay a $550 million settlement.

    While this was one of the many challenges faced by the company, there was another major controversy in 2021, wherein a group of first-year bankers complained to managers that they were working 100 hours a week with only 5 hours of sleep at night. This was highlighted and the company faced scrutiny. However, the firm announced a 15 days vacation every year for its employees to maintain their work-life balance.

    Goldman Sachs – Mergers and Acquisitions

    The company has made 28 acquisitions till now. Some of the details are:

    Date Aquiree Name Amount
    September 15, 2021 GreenSky $2.2 Billion
    August 19, 2021 NN Investment Partners 1.6 Billion
    December 8, 2020 Goldman Sachs Gao Hua Securities –
    October 2, 2020 General Motors – Credit Card Business $2.5 Billion
    May 14, 2020 Folio Institutional –
    June 3, 2019 Capital Vision Services $2.7 Billion
    May 16, 2019 United Capital $750 Million
    November 9, 2018 ClearFactr –
    July 11, 2018 Boyd Corporation $3 Billion
    June 14, 2018 Slickdeals –

    Goldman Sachs – Investments

    It is recorded that Goldman Sachs has made 956 investments, out of which 376 are lead investments. Some of the latest investments are:

    Date Name Of The Organization Amount Raised
    February 2, 2023 Syngene $11.9 Billion
    January 25, 2023 Fever $110 Million
    January 25, 2023 Forward Networks $50 Million
    January 12, 2023 LePure Biotech –
    January 11, 2023 Xpansiv $125 Million
    January 3, 2023 InsuranceDekho $110 Million
    December 15, 2022 Mews $185 Million
    December 13, 2022 Vestiaire Collective $75 Million
    December 8, 2022 Younited $60 Million
    November 17, 2022 Bikaji Foods $566.4 Million
    June 25, 2020 Capital Markets Gateway $25 million
    July 14, 2020 Permira –
    July 14, 2020 Nasuni $25 billion
    July 15, 2020 Bond Financial Technologies $32 million
    July 23, 2020 Missfresh E-Commerce $495 million

    In addition to this, the company has made 46 diversity investments. These are:

    Date Organization Name Amount Invested
    February 15, 2022 Homebound –
    January 11, 2022 Wonderschool $25 Million
    November 27, 2021 H2O.ai $100 Million
    March 4, 2021 Flywire $60 Million
    February 24, 2021 Madison Reed $52 Million
    October 6, 2020 BlocPower $11.8 Million
    September 17, 2020 Ellucian $1.6 Billion
    July 14, 2020 Nasuni $25 Million
    February 13, 2020 Flywire $120 Million
    January 15, 2020 Moneythink $10K

    Goldman Sachs – Philanthropic Activities

    Under Goldman Sachs Foundation, the company has contributed about $1.8 billion towards philanthropic activities. With a maximum employee donation match of $20,000, the business provides a donor-advised fund (DAF) called Goldman Sachs Gives that makes donations to nonprofits.

    Even during the pandemic when companies struggled to operate, the company made progress in reuniting its teams across the world and in supporting their employees and their families.

    In addition, the company advised the governments of several nations on how to raise more than $15 billion for vulnerable populations, contributing $30 million to a COVID-19 Relief Fund and $775 million to a Small Business Stimulus Package during this time.

    Goldman Sachs – Awards and Achievements

    The company has won many awards and achievements, some of which are listed below:

    • The Wall Street Journal – 250 Best Managed Companies of 2022 (December 2022) Ranked 105
    • Euromoney – Market Leaders Awards (November 2022) Ranked 1 in Chile and Ranked 2 in Brazil
    • Goldman Sachs has been recognized for the International Financing Review (IFR) Awards – Bank of the Year
    • Achieved the Fintech Futures Banking Tech Awards – Best Use of Cloud
    • CNBC Select – 5 Best Personal Loans of December 2022 – Marcus by Goldman Sachs named Best for Debt Consolidation
    • Received the Interbrand – Best Global Brands by ranking 49
    • The Banker – Investment Banking Awards (October 2022) Investment Bank of the Year
    • FinTech Futures – Banking Tech Awards USA (May 2022) – Best Digital Initiative – Marcus by Goldman Sachs products and app
    • Mergers & Acquisitions – Middle-Market Deals of the Year (May 2022) – Industrials Deal of the Year
    • Ranked No. 19 in the Fortune – Modern Board 25 (April 2022)

    Goldman Sachs – Competitors

    The top competitors of Goldman Sachs are:

    1. Morgan Stanley
    2. JP Morgan Chase
    3. Canadian Imperial Bank of Commerce (CIBC)
    4. UBS Group
    5. Bank of New York Mellon
    6. Wells Fargo
    7. Bank of America
    8. Credit Suisse
    9. Merrill Lynch & Co Inc.
    10. Macquarie Group

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    Goldman Sachs – Growth

    The company especially focuses on investments and technology-driven companies. The Merchant Banking Division has invested more than $5 billion in strategic capital. For entrepreneurs and management to execute long-termed growth plans. This process is, going on since 1994. They usually tie up with strong management teams. This formula helps the company to grow more. Giving value to customers, shareholders, and partners is the key to success. The target of the team is investments ranging between $20 – 250+ million in companies. A proven proper management team is also very essential to walk toward growth.

    Goldman Sachs – Future Plans

    While the company remains one of the leading financial and investment banking companies, it is reported that the company is soon going to change its business strategy. The company plans to expand its transaction banking and wealth management operations. Given the economic crisis going on, the company is looking for ways to change its overall business plan soon.

    FAQs

    When was Goldman Sachs founded?

    Goldman Sachs was founded in 1869.

    Who are the founders of Goldman Sachs?

    Marcus Goldman and Samuel Sachs are the Founders of Goldman Sachs.

    What services does Goldman Sachs provide?

    Goldman Sachs provides a range of financial services to individuals, corporations, and governments. Some of the services offered by Goldman Sachs include:

    • Investment Banking
    • Securities
    • Asset Management
    • Consumer and Commercial Banking
    • Investment Advisory
    • Risk Management
    • Securities Lending

  • Best Duplicate Photo Cleaner for Windows 10

    Have you ever been dawdling around your desktop or laptop, when you bumped into the Gallery and began reminiscing old pictures that you have saved over the years? Do you find the same pictures over and over again, until it starts bothering you? This is quite a usual scenario, and has been a headache for many Windows users. Be it old family pictures, social media posted photos, or work related stuff, duplicate photos eat up a lot of space in your hard drive, cause inconvenience, and tend to disorganize gallery.

    This problem can be eradicated with the help of Duplicate Photo Cleaning Applications. As is quite evident from the name, these applications search for duplicate pictures on your computer, or even similar pictures based on their settings, and specify and remove them from your computer, freeing up space, and removing all the problems which arise due to accumulation of duplicate photos. You can find many such applications on the web, and it might be difficult for you to choose between them. So here we discuss 5 such Duplicate Photo Cleaning Applications for Windows 10, so you can find the best match for your computer.

    Awesome Duplicate Photo Finder

    Awesome Duplicate Photo Finder
    Awesome Duplicate Photo Finder

    Awesome Duplicate Photo Finder is a free tool that allows you to locate and remove recurring pictures on your computer’s hard drive. You can also find similar looking pictures and remove them on your wish. Be it comparison of edited images, resized images, or ones with color correction, this tool points out any similar photos, which you might want to remove. Awesome Duplicate Photo Finder also supports most image formats, including jpeg, png, and bmp.

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    Features Offered by Awesome Duplicate Photo Finder

    • Extremely simple and intuitive interface for easy removal of duplicate images, and deploys intelligent algorithms for recognizing.
    • Awesome Duplicate Photo Finder can identify images across different formats including jpeg, bmp, png, gif, and tiff.
    • It also allows you to compare resized pictures and those with corrected colors for similarities, to recognizing similar photos.
    • You can add and queue several different drives or folders to scan without limitations.
    • Awesome Duplicate Photo Finder also works with removable devices and network drives, to point and remove duplicate pictures.

    VisiPics

    VisiPics Duplicate Photo Remover
    VisiPics Duplicate Photo Remover

    VisiPics is a free and easy to use duplicate photo remover. It looks for either same or similar looking pictures, and deletes copies of these images to free up occupied space. VisiPics asks you to select the folder to apply the check and then uses a five image comparison filter to identify twin or similar images. It is a fast tools which allows you to multitask, while the filter scans for duplicate images.

    Features Offered by VisiPics

    • VisiPics is a free service and accepts donations. It is a duplicate photo remover, faster than most other applications which perform the same operation with advanced algorithms.
    • The similarity between images can be adjusted to find either only twin images or similar looking images.
    • It can efficiently work on dual core processors with its light algorithm, and also offers you an auto select mode, which helps you save time reducing the numbers.
    • VisiPics offers an effortless interface to preview and delete duplicate photos, and simultaneously displays scanning reports.
    • VisiPics supports different formats of images such as jpeg, png, gif, bmp, and tiff among other formats.

    Duplicate Photos Fixer Pro

    Duplicate Photo Fixer Pro
    Duplicate Photo Fixer Pro

    Duplicate Photo Fixer Pro is a tool for Windows, Mac and Android for removing similar and duplicate pictures and for internal and external storage support. It has been a go to tool to have a sorted image gallery without any fuss involving duplicate pictures, retain storage space consumed by unwanted files, and categorized groups. With different methods for identifying similar and duplicate images, Duplicate Photo Fixer Pro uses an auto mark to mark those images and allows you to remove them all at once or consecutively.

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    Features Offered by Photo Fixer Pro

    • Duplicate Photo Fixer Pro is a fast and safe tool to remove duplicate pictures and is platform independent, and runs on Mac, Windows, and Linux.
    • It identifies and removes both identical pictures as well as pictures which look similar, with an intuitive interface.
    • Duplicate Photo Fixer Pro intelligently identifies even color enhanced or resized identical images while scanning using clever algorithms.
    • It offers flexible scanning to free up occupied space, and supports both internal and external storage devices for scanning for duplicate pictures.
    • With the help of auto mark feature, it offers you a sleek and sorter gallery with categorized and group wise results.

    CCleaner

    CCleaner Duplicate Photo Remover
    CCleaner

    With over 2.5 billion downloads CCleaner comes in 2 different versions, the free version and the professional version. The free version comes with all the standard features such as cleaning up the computer and online tracks while the professional version offers automation with all the features of the free version and more. The professional version comes at a cost of $24.95 with a priority customer support.

    Features Offered by CCleaner

    • It helps you find not only duplicate pictures, but also duplicate files using fields like name, content, or last modified criterion.
    • CCleaner also offers you standard privacy protection and cleaning tool, to help you erase temporary files.
    • It helps you keep your browsing history private, and in detection and removal of internet trackers.
    • CCleaner can be customized for cleaning your system in compliance with your business standards.
    • Never run out of space with the help of CCleaner, and get priority customer support.

    Duplicate Photo Cleaner

    Duplicate Photo Cleaner
    Duplicate Photo Cleaner

    Duplicate Photo Cleaner makes it easy to compare pictures on your desktop by viewing multiple pictures at once, side by side. It also offers the users a scan mode which helps manage content in Adobe Lightroom, to compare and find duplicate pictures. It can also find similar but edited and/or resized images with algorithms that compare pictures with human like intelligence and accuracy. Duplicate Photo Cleaner can be used on both, Windows and Mac, and supports various image formats.

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    Features Offered by Duplicate Photo Cleaner

    • Duplicate Photo Cleaner supports most image formats including jpeg, png, tiff, gif,  and raw.
    • Standard Scan can look for both duplicate and similar looking pictures, while the Same Subject Scan finds pictures with the same subject.
    • You can also find images with a similar element in the picture, using the Sector Details scan, a feature which comes in handy for amateur photographers.
    • The Folder Comparison allows you to compare pictures in the scanned folder with a particular picture, allowing you to find its copies.
    • Duplicate Photo Cleaner offers you other scanning modes such as Lightroom scam, Picasa scan, and Photo scan for Mac, among others.

  • Mastering Multi-Location SEO

    Tell me the best place to hide a dead body?

    On the second page of Google.

    A famous SEO joke opening eyes for ages!

    Namaste, wish to improve the traffic on your website? Wish to slide into your target audience’s search results.. whispers.. like we did in yours. Well, if the answer is yes, you’re in the correct place.

    To understand multiple location SEO let’s take you to your dream business, owning a pizza shop with a crazy variety of pizzas. You wish to serve pizzas all over the world through your website but people in several areas are unable to access your website as it doesn’t appear in their search results. This is where you learn the Multi-location SEO Magic.

    To improve the traffic on your website from several locations so that it ranks higher in search results, your business website has to target keywords and phrases related to the same. So, if pizza is your business, then mouth-watering words like ‘Pizza’, ‘Cheese burst’,’ Double Cheeseburst’ ‘Thin Crust’ etc would be preferable. Any keyword which helps you define your business and allows people to search for the products and services that you offer is the best.

    What’s The Point Of Multi-Location SEO?

    Would you like to sell pizza to someone who doesn’t like pizza? Or maybe someone who’d prefer tacos over pizza? Let’s consider, the best-case scenario, Would you like to sell pizza to someone who’s craving for pizza ? Someone who wishes to throw a birthday bash and wants to throw a Pizza party that too in your city?The point is, your store is available in several locations and you have to pop up in all the search results of all the places pizza lovers are drolling about pizza.

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    Now, how will your business pop up before these potential customers? Multi-location SEO will help your business show up in the searches of relevant audiences online.

    Reaching your intended audience by catering to the demographics of various locations will help you streamline your efforts. Creating engaging content for your audience and turning them into potential customers will eventually benefit your business.

    Ideal Onpage SEO Guidelines
    Ideal Onpage SEO Guidelines

    How To Rank Higher In Search Results

    Google and several other search engines available on the internet work on location data while exhibiting search results. Let’s say you’re in Mumbai craving for Biryani. Now, your hungry tummy cannot have Google show you results for ordering biryani from Kolkata. It has to be from a shop nearby your location, situated in Mumbai. Google takes this into consideration.

    Using Multi-location SEO and Online marketing you can enhance the ranking of your business website in the search engine result pages to attract local audiences and convert them into potential customers. One hack to do this is to add location in the website’s content since people tend to search location while looking for a particular topic.

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    Using this hack will help improve your local SEO.Do a quick search for keywords related to your business and use them on your website. Eg: Biryani in Mumbai, Best handbags in Hyderabad, Comic-con Ahmedabad.

    Create Location-Specific Pages

    People love spoon-fed content, it’s the truth. Optimize your website in a way where your user doesn’t have to scratch his head to search for products and services provided by your business. Optimize your website’s pages as per locations and create relatable content. Create a single landing page but several location-specific pages as per your customer’s convenience.

    Eg: You’re a Shwarma company selling all over India. The business has branches in major cities like Mumbai, Kolkata, Pune, Hyderabad etc. Now, you can create a landing page for your website and multi-location pages for each city. You could add images and reviews of the Mumbai branch, Pune branch etc on their respective location pages.

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    By doing so, optimize your on-page elements by revamping your page titles, H1’s, and the overall content for each area you wish to target. Make sure that you add unique details such as the opening hours, payment modes as well as directions to your shop or store.

    Google My Business

    Create a business account on Google My Business and get it claimed. This easy process allows you to improve your ranking in organic search results and now you can connect, share, and manage several locations with a number of users.

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    You can manually add additional location details, or if your business has more than 10, Google my business will allow you to use bulk location management thus importing and managing new locations. Through this, you can easily verify all of your locations. Make sure your business appears on Google Maps with directions and contact details. Check this for all locations of your store.

    Customer Actions As Per Google My Business
    Customer Actions As Per Google My Business

    Focus On Credibility

    Having quantitative and qualitative backlinks to your website sends signals to Google about your website’s credibility. To demonstrate this credibility, you could connect with local bloggers and collaborate with them to make content. This will help you earn quality backlinks from local sites thus boosting your rankings in search results.

    Create activity on your pages that helps you increase the backlinks on your page. Host events and get people writing about them, let journalists know if something noteworthy happens at your place, launch new products, post reviews, etc. By doing so, you’re demonstrating credibility and sending good signals to Google that will render your website on the first page of Google.

    This management is looked after by bots. If your page has quality content and credible content that is being liked and preferred by many, nobody can stop you from being unstoppable.

    Power Of Local Reviews

    No matter how beautifully you portray your website or do chest beat the glory of your business, people will focus on local reviews of your past customers. By constantly reviewing your business you can attract a number of audiences from various locations.

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    Reviews create an amazing social presence for your website and the more positive reviews about your store in a specific location, the more locals and tourists you attract. Your customers will attract other customers eventually. Ask for feedback to gain valuable insights and improve your business accordingly.

    Don’t forget, for a flourishing business do what your customers like more than what you like. Always keep trying out various strategies to level up more and more. Your business is your baby and you have to nurture it and nurturing takes time.

  • Supply Chain of Coffee Business

    For most of us, our morning starts with a nice cup of coffee whether it is at a local stall nearby, a Cafe Coffee Day franchise or just homemade Nescafe, but the story behind any coffee product is a fascinating one indeed. From the harvesting of coffee beans to distribution of coffee packets, the entire process is like a complete journey of something that is a really important part of our daily lives. In order to understand this journey, we need to first understand what a Supply Chain actually is.

    Supply Chain

    Supply Chain is an integrated network between the supplier, distributors, and intermediaries all the way to the final consumer. The length of a supply chain depends upon a number of factors, one of them being the product itself.

    As for Coffee, its Supply Chain consists of several parts which have been summarized as follows.

    A Brief Summary of Supply Chain of Coffee

    Planting- Coffee Seeds are best suited to grow in a humid climate with a temperature of around 23 degrees to 25 degrees Celsius. They are generally planted in a large sheet format with shaded setup to prevent excess sunlight.

    Harvesting

    It takes about 3-4 years for the coffee seed to ripen into a cherry red fruit. These fruits can be picked by hands or machines depending on the firm.

    Processing

    The fruits are further processed by drying them under the sun or by a machine after removing their pulps. After this stage the beans are exported to the desired parties.

    Milling

    The parchment layer of the bean is removed by machines and then further sorted in three sub steps Hulling, Polishing and Sorting.

    Exporting

    These Beans that come out of the Milling process are known as green coffee, these have a higher price than the beans that are exported after the Processing stage.

    Tasting

    Different variants require different tastes and the sorting of the beans after being tasted repeatedly are done on the basis of required quantities. A bulk of the coffee beans is used in sampling, the planting scale is very large.

    Roasting

    This is the process that transforms green coffee into the brown beans that we are familiar with, there are different methods and machines for roasting green coffee. This process is can be done at vendor sites like Starbucks as the roasted beans are better when served fresh.

    Demand For Coffee in India

    Although tea is the much preferred drink in India, the demand for coffee has been rising rapidly in both the rural and urban areas. With coffee chains like CCD, Cothas Coffee and many more being set up all around India with coffee products available for almost every income class, the consumption is likely to rise by more than 2.5% heading into 2021. As of now, the average consumption of coffee per year in India is around 120000 tons.

    Sustainable Supply Chain of Coffee

    A Supply Chain is said to be sustainable if it is operated after taking necessary precautions and measures that prevent damage to the environment and the ecosystem.

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    A sustainable coffee market was established in 1988 under Fair Trade Certified after a sharp decline in the prices, several reforms were made to the existing supply chain and production of coffee.

    Top Brands in India

    Starbucks is expected to take the spot by 2022
    Nescafe is the leader for the last 3 years 

    Nescafe

    It maybe one of the most popular brands in India, it is a main home stay in a lot of households because of its affordability and popularity. It is widely available through different variants and is the most well known to a casual consumer than any other brands.

    Bru

    Although not as popular as Nescafe, Bru has been in the Indian market for a long time and is still preferred by a lot of people.

    CCD

    Café Coffee Day is more popular as a place rather than the product, however it is still a go to place for a lot of working population especially in metro cities. It is a viable alternative to Starbucks.

    Starbucks

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    Speaking of, Starbucks is the undoubtedly the most popular coffee chain in the global market. Although only affordable by the richer people in India it has a well established market with more volume in revenue than any other coffee chain.

    The Future of Coffee Market in India

    Considering the rapid rise of the consumption of coffee it may seem as if there are no challenges, but the picture is not as clear as it may seem.

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    Most of the coffee consuming population comprises of metro and urban population. Furthermore majority of the Indian population lives in rural and sub urban areas where tea is the preferred drink. Furthermore because of coffee being an acquired taste it will be really difficult to break into those markets.

  • How To Start EV Charging Stations Business In India

    The coming decade is expected to be the decade of the fully electric car. The International Energy Agency cites that by 2020 up to 20 million electric vehicles will ply the road, a number that is expected to go up to 70 million by 2025. India has a lot to gain from the widespread adoption of e-mobility. Electrification will help reduce vehicular emissions, a key contributor to air pollution which causes an average 3% GDP loss every year. The National Electric Mobility Mission Plan (NEMMP) 2020 and Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme were both announced in aspiration of an electric-only future for automobiles by 2030. Starting an Electric Vehicle (EV) charging station will be very much profitable also as the demand for an electric vehicle is increasing the necessity of charging stations will be very much useful.

    India’s electric vehicle market is projected to grow at a CAGR of over 37%, during FY2018-FY2023. India can play a lead role in it by switching over the EV mobility to ensure a greener and cleaner ecology. Under the Make In India program, the manufacturing of e-vehicles and their associated components is expected to increase the share of manufacturing in India’s GDP to 25% by 2022.

    How To Start A Public EV Charging Station Business

    Benefits of Buying an EV (Electric Car) in India

    • Low maintenance costs – The main reason why people buy an EV is the maintenance cost. An internal combustion engine car has more mechanical parts, hence, more complexities and difficult to maintain. EVs are easy and cheaper to maintain because of their simple structure and operations.
    • Little to no sound – Another benefit that an EV can deliver is the silent functioning capability. No engine’s why there is no noise as well. EV can always provide you with a more comfortable ride because of its completely silent operation.
    • Low running costs – Another major advantage that EVs deliver over conventional IC engine cars is the running cost.
    • NO more fuel price hikes – When you buy an EV you will no longer have to worry about the daily variation of petrol and diesel prices. While the government changes the fuel price depending upon the global prices, you will no longer have to worry because you don’t need fuel anymore.
    • Convenient charging at home  – you may face a huge crowd at the fuel stations during peak hours. EVs are a major advantage in this case where you can simply plug in your vehicle at your home for 4-5 hours and you are ready to move again without any delay. EVs are nowadays also come with charging capabilities which allows them to charge within 60 mins.

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    • Easy to drive – EVs are an absolute pleasure to drive because you don’t have to operate the gear mechanisms. You only have to use a set of buttons that will increase or decrease the speed.
    • Environment friendly – buying an EV is good for environment, they have no emmisions and very low carbon footprint. EVs are now the most eco-friendly modes of transport available in the market.
    • Comfortable cabin and more storage options – In an EV the space utilization ratio is higher than a normal vehicle. This is because the transmission gets simpler and the motor which replaces the engine occupies less space.
    • Government incentives – The benefits of buying are not limited to the vehicle itself. Government wants you to buy an EV and provides significant deductibles compared to a normal car.
    • EVs are future proof – Fossil fuels are getting old and scarce. It isn’t a clean energy source. Electricity, at present is generated from fossil fuels, but we are moving towards renewable sources of energy in the future. We have made significant strides in fields of solar and wind energy. We can probably hope for a completely renewable and pollutionless energy source.
    Projected Electric Vehicle Sales

    Requirements for EV Public Charging Station (PSA) Installation

    • Parking space for electric cars
    • No fewer than five ISO-certified charging machines ( the table below is a detailed representation of the required machines)

    Charger Types Charger Connectors Rated Voltage Number of Charging Points
    Fast CCS(min 50 kW) 200-1000 V 1/1 CG
    CHAdeMO(min 50 KW) 200-1000 V 1/1 CG
    Type-2 AC (min 22 KW) 380-480 V 1/1 CG
    Slow/Moderate Bharat DC-001(15KW) 72-200 V 1/1 CG
    Bharat AC-001 230 V 3/3 CG of 3.3 KW each

    • Space for the charging machines
    • One transformer
    • Cable transmission
    • The area where charging stations are assigned must be safe and secure
    • Has at least 5 charging machines

    Types of Vehicles for PSAs

    You can charge 2 wheelers, 3 wheelers, 4 wheelers, buses, and other heavy vehicles. But the basic requirement is to have space for parking vehicles which come for charging. Generally, the three first types of vehicles are easier to charge in comparison, since the former requires less space for parking.

    Buses or other heavy-duty electric vehicles need a large space for charging and also require the following requirements:

    • At least two chargers of a minimum 100 KW, each of different specifications (CSS, CHAdeMO) is necessary to install.
    • Appropriate Liquid Cooled Cables in high-speed charging facility for Fluid Cooled Batteries’ onboard charging
    • On FCS(Fast Charging Stations) for heavy electric vehicles, it must have battery swapping facilities for meeting the requirements of the charging station

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    Cost of Charging Stations

    The electric car charging installation cost varies, depending on the following factors:

    • Rent of Land
    • Charging machines
    • Transformer
    • Electric Connections
    • Technician
    • Breakers
    • Labor
    • The software Management team
    • Branding/ Marketing
    • Maintenance  Top EV Charging Solution providers in India

    Required Locations of PCSs

    • At least one charging station must be installed in a 3×3-kilometer grid.
    • One charging station must be set up every 25 kilometers on highways/roads’ both sides.
    • For long-range and heavy EVs, one Fast Charging Station should also be available on each side of the highways.
    • In cities, charging stations should be located within Transport Nagars and bus depots.
    • The appropriate authorities (State/Central/UTs) can also give priority to the current retail outlets (ROs) of Oil Marketing Companies (OMCs) in the permission to install of PCSs.

    India Electric Car Market

    The Indian electric car market size was valued at $71.1 million in 2017 and is projected to reach $707.4 million by 2025, witnessing a CAGR of 34.5% during the forecast period. Government schemes and subsidies are playing a major role in the growth of the market.

    Based on technology, the Indian electric car market has been categorized into battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and hybrid electric vehicles (HEV). BEV category held the largest share in the Indian market, contributing over 70% sales volume in 2017.

    Based on battery, the Indian electric car market has been classified:

    • Lithium-Iron-Phosphate (LFP)
    • Lithium–Nickel–Manganese Cobalt Oxide (Li-NMC)
    • Others

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    Others category include:

    • Lithium–Titanate Oxide (LTO) battery
    • Lithium–Nickel–Cobalt–Aluminum oxide (NCA) battery
    • Nickel–metal hydride (NiMH) battery
    • Lead-acid battery

    LFP battery-based electric car was the largest category in the market, contributing over 65% sales volume in 2017, owing to the benefits such as high current rating, thermal stability and safety levels, and long cycle life.

    Conclusion

    Union road transport & highways minister Nitin Gadkari reaffirmed India’s potential to become a major manufacturing hub for electric vehicles in the next five years. He said the world is no more interested in doing business with China, which is a very good opportunity for the Indian industry to pick up the shift in business.

  • Investing in Your Employees Is the Best Decision You Can Make

    When it is about ensuring the growth and success of your business, employee passion for their work plays a crucial role. If employees lack in giving their all to the company, it greatly harms the business growth and potential. So, employees must understand the business professionalism such as corporate mission statement, philosophy, ethics, and commitment you might have developed. For business growth, there should be lower employee turnover and greater enthusiasm, and a sense of teamwork in the organization. And to have that all, it is important to appreciate employee efforts if they believe what they are doing is critical.

    Are you feeling that employee loyalty, enthusiasm, etc. is dwindling or not up to the mark that is required for an organization? If yes, then it is time to think about improving your work environment and motivate your employees to put their energy and enthusiasm into the work. In this situation, it would be the best decision to make if you can invest to train, empower, and protect your employees who are instrumental in the success of your business. Here are some inexpensive and easy tips to invest in your business.

    Give Them Benefits for Working in Your Organization

    To keep your employees in the business, you should pay health insurance to the staff, flexible spending accounts, and retirement savings, etc. Paying them very well both monetarily and with benefits make them feel like an asset that holds value for you in your business. While they are in a client dealing job, they could be yelled at or stressed out by a client. In that case, they should know that they are being paid well. Sometimes that thought is the only thing that can get them through the day if clients find fault in their work and show disappointment.

    Apart from this, you can take your staff out for lunch and spend the rest of the day relaxing and chilling together. At the start of every quarter of the year, you can have a team breakfast meeting at a local restaurant where you can discuss the upcoming quarter and goals to kick start the quarter. You can even plan fun surprises occasionally at these meetings like keeping a one-hundred-dollar bill under each of their chairs.

    At the end of the year or throughout the year, you may reward the individual employee with a bonus based on the production and collection numbers as an appreciation. They can use the bonus for festivity and a financial boost for the coming days.

    Start Giving Them a Break from Work

    According to Neal Taparia, who runs a brain training platform called Solitaired, your client would want to be served by burned-out and spiteful employees. Neither would you want a stressed and tired employee representing your company. So, this is important to give them a break in office-hours. Don’t let them work restlessly from morning to evening. To get freshened up and recover, they should be able to take an hour nap or relax for a while or however, they can make themselves powered up again.

    Employees should also get six vacation days in a year. They will appreciate this paid time off and make the best out of this opportunity. That’s how they will love their job and be happy to be there in your organization. Well, who would like to shop in a store where employees complain about their hours and job?

    Plan Business Trips for Them

    Sometimes, you can send them to the continuing education meetings. It would not only be exciting for them, but it would be wonderful that you can stay back at the office working meanwhile your employees get the latest business information.

    For some employees, it would become thrilling as that could be their first airplane flight or hotel stay. It will develop their self-confidence and they will learn to be self-dependent as traveling takes us outside of our comfort zone and gives us a mind-opening experience.

    Make Them Feel Comfortable with Your Undivided Attention

    You can set a meeting time with your employees to report individually once a month and discuss their delegated areas. During this meeting, make sure they have your undivided attention while discussing plans and priorities. Along with this, call a meeting of the entire staff so that you can have brain-storm ideas in a group.

    Some business owners don’t meet one on one with their employees as they don’t like to hear complaints. But what if you don’t let them vent their frustrations, and they complain to each other. It won’t resolve the issue; even the problem gets worse and there will be higher employee turnover.

    Design the Winsome Workstations

    As we know, maintaining the most optimum working environment is critical to a productive and efficient workforce. And for that, an ideal workstation would be the best decision to make. Having well-designed workstations makes employees spend the maximum time there. While designing the perfect workstation, always keep in mind many variables like it should be ergonomically accurate, using flexible furniture, choosing fabric and material along with color against each variety, ease of cleaning, and choosing the right vendor providing the best value. If you spend wisely, then you will have a happy working team in your company.

    Don’t Feel Alone, Pick Employee’s Brains

    When there is a problem that would make you toss and turn in bed at night to figure out a solution, take it to the staff. There could be many brains better than one. Just discuss with them, they will open up and might impress you with their ideas. Working together provides the best results.

    For their contribution in solving problems, you can pay them. And this will make others let you tap into their brain power.

    Take Surveys

    To discover what else your employees need, develop anonymous surveys for staff and ask each staff member to go through them. When you’re taking this survey, be prepared to act upon the responses.

    So, keep investing heavily in your staff and asking them to help shoulder the stresses and show your gratitude for their hard work. If they feel happy and love their job, they will make it known through their attitudes.

  • 9 Best Ways to Boost App Downloads for Android & iOS

    Creating a mobile application is a career field of the 21st century and every day new opportunities are available in this stream. The tech folks nowadays earning plenty of money by getting their apps downloaded on iOS and Android devices. Nearly 2,000 apps are submitted to the Google Play Store and the Apple App Store on a daily basis. Thus, getting your apps noticed is not easy. One must know how to boost app downloads.

    The famous gaming apps like candy crush, fruit ninja etc. earn millions of dollars available for download on smartphones. The revenue generation by downloads is a very productive way to earn quick cash. The key is to know how to increase android app downloads. But if you are new and have some amazing mobile application in your kitty, then follow these steps to increase mobile app downloads on Android and iOS.

    Cool Trendy Icon Of The App
    Choose Your App’s Name Strategically
    Research keyword
    App Store Optimization
    Add Productive Feature In Your App
    Cross-App Promotion
    Get The Attention Of Social Media
    Collaborate With Review Sites
    Create A Video & Run Video Campaigns
    Update Your App At Least Once A Month
    Add New Content In Your App

    Cool Trendy Icon of App

    The first impression is very vital and the icon of your app is that first impression of your whole app.

    People mostly tend to download interesting and innovative looking app icon. Crappy icons damage your app to the bottom and will indicate an unfinished or poorly made app. Optimize and beautify your icons to get the attention of every individual. Changing app icons is something users have been interested in for a long time. There are many reasons for this, but one stands out the most: changing the icon creates a more personal interaction, which, in turn, helps the user feel more connected and boost app downloads.

    Choose Your App’s Name Strategically

    The name of your app plays a significant role in its ranking in the app store. You will need to pay attention to hither. It mostly runs on the currency of creativity, so you don’t have to be paying extensively. Remember to ensure that the name of your app contains keywords of the category to which it belongs. The golden tip is to keep in mind that the keywords should be used naturally. If they aren’t applied subtly, they give off signs of spam.

    So, you need to take care of four factors while brainstorming for a name for your app. These include the simplicity, visual experience, relevance, and availability of the title.

    Research keyword

    The efforts that you put into App Store Optimization (ASO) for your app are fated to go down the strain if you don’t concentrate on precise keyword research. A simple tactic to see if your research work is heading in the right direction is to check what your competitors are doing. Additionally, keyword search is not a one-time activity. You should keep up with the keyword selection process to observe the progress that each keyword makes in the store search.

    App Store Optimization

    There are millions of people who search for games in google play store and app store directly.

    Did you know that:
    “About 63% of the downloads come from play store search.”

    In order to get downloads, you must be visible. Optimize your app store page and the title of your app. The app must be optimized very smartly that the keywords of the title will immediately pop your app first in the app store or Google Play store search list. The title of the app must be able to tell the whole tale about the app and still be eye catchy to get the attention. ASO (App Store Optimization) is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store. Thus, ASO is very important to boost app downloads.

    Add Productive Feature in Your App

    You can’t make an app or game which is already running in the market. Your app must have at least one unique feature that no other app has and is compelling to users. For example, if you are making an organizing app to schedule important appointments, then add some new functions in it, which no other similar kind of app offers to make your app stand out among the others.

    Cross-App Promotion

    If you are a successful app developer, this is a very clever way to boost your app downloads. You can promote your new project on other apps and target the their audience. This strategy would be difficult and expensive for new app developers,since they have to pay for these advertisements. Publicizing your app through a cross-promotional platform will maximize your investment money by saving on advertising cost. This advertising method works by ad exchange, so by showing other ads, you gain credit to use to promote your app on other platforms. Finding the right viewer for your ads will be the least of your worries. Meanwhile, you’ll save on your advertising budget and see how effectively your user base is growing.

    Get The Attention Of Social Media

    Promote your app on social media

    Social media is one of the best ways to increase app downloads. It can be useful sometimes. Share your app on social medias like Stumble upon, Reddit, etc., if your app deserves attention, then you might be in for better downloads. You can also create a blog about your app and regularly update it to notify people about events, schedules, changes and progress.

    Create a social media profile that you can use to keep in touch with your users. Share all details about your app and be as descriptive as possible. Use keywords that people use to search for apps like yours in the app store. When people search for apps in your category on Google, your social media profile with all the relevant keywords will rank high and get you visibility.

    Social media websites have a high priority on search engines and thus social profiles rank higher. Share links of your apps and a dedicated mobile app landing page or website to increase app downloads.

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    Collaborate with Review Sites

    Reach out to reviewers, websites and influencers that can write about your app or make a video review for it or share it on Twitter. People normally like to read a review of the app before downloading it on their phones. If the review is from a top review site, this can act as a cherry on the cake to boost app downloads.

    Some review site for android apps provides readers with a catalogue-style database, which lets them browse and search for apps by category. Some contain Latest Reviews tab, which features the most recent app reviews. Here, you can write a brief description about your app’s main features, including screenshots and videos of your app, app pricing information, and user ratings. Users can install apps with just a click and instantly share these with their friends. This means that your app could get an additional promotion with no extra effort on your part.

    Create A Video & Run Video Campaigns

    Make stunning promotional videos of your app and share it on social media to get the attention of masses and let people know about the features of your app. A video is the king in the marketing world. 82% of businesses feel videos are an important part of their marketing strategy and consumers do, too. 79% of consumers would rather watch a video to learn about a product, than reading text on a page.

    Creating explainer videos is a great way to increase your mobile app downloads because it shows users exactly what to expect when they download your app. It can also encourage people to download your app over a competitors, simply because information for your app is readily available.

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    Update Your App At Least Once A Month

    Of course, it’s important to constantly analyze how users are interacting with your app in order to ensure that they remain engaged. Are they successfully using the app the way it was meant to be used? Are there any roadblocks that are preventing you from monetizing your app? You can use these insights to optimize your future campaigns. Perhaps you’ve noticed that many users from a certain source stop interacting with your app after a day or two. That may be because they weren’t a qualified audience, so you can choose to re-direct your campaign efforts to other acquisition sources. Regular updates are essential to staying in the limelight and removing the bugs from the app. And people love to prefer fresh app download.

    Add New Content in Your App

    Creating compelling and relevant content to promote your app can help you reach more potential users. It may be in the form of online articles, sponsored content, videos, or infographics, although it depends on your audience’s consumption habits. For a gaming app, you can produce walkthrough videos to show off your product’s rich visuals and gameplay to impress your audience. You can also share user-generated content to help build a sense of community. The content of the app should be unique and fresh so that users can easily connect with it.

    Conclusion

    Increasing the number of App downloads is always a challenging task. But if you follow the above steps or ways to increase app downloads organically, you can boost your App downloads and generate good revenue too. Apart from the above tricks, you should craft your strategy depending on your target audience as well. Generic tricks may not work for your target audience. Always stay updated with the trends of your industry and stand out among your competitors.

    Are you using any other hacks to boost your App downloads? then please share your thoughts in the comments.

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  • Best YouTube to mp3 Conversion Applications

    For a long time now, mp3 has been a popular audio format owing to its many utilities such as balancing its audio quality and size with a range of bit rates. It has emerged as a reliable format used to exchange files over different web browsers, which support this format. Frequently, viewers might find a video on YouTube, which they might want in an audio format, preferably mp3, but can’t find the audio version. This leads to a demand of applications which can convert YouTube videos to mp3 format, without deteriorating the quality.

    Contrary to what people might imagine, this situation is often faced by users, and YouTube to mp3 converter applications are quite in demand. These applications or platforms help you convert a video from YouTube to an mp3 audio format. Many such applications have quite a simple functionality, and allow you to convert files with as much as pasting the URL of the video. Most such tools allow conversion to many audio formats, along with various other features; so here we compare the best YouTube to mp3 converter applications, so you can choose among the.

    SnapDownloader

    SnapDownloader Video Downloader
    SnapDownloader Video Downloader

    SnapDownloader is a video downloading application for both Windows operating system and iOS, that allows you to download videos from your preferred platform including Facebook, YouTube, or Twitter. It allows you to download videos in resolutions ranging from 8k to 1080p HD, and supports video download from over 900 different websites. It also allows you to convert files from mp4 to mp3, thus allowing you to convert YouTube videos to mp3 audio format.

    Features Offered by SnapDownloader

    • SnapDownloader is a cross platform tool which works on both Windows and iOS, and is shortly upgrading to support Ubuntu.
    • Supports video downloading for over 900 different websites, and also allows downloading of VR videos from YouTube.
    • SnapDownloader offers video download in various qualities including 4k, 8k, 720p, and 1080p with batch download feature where you can queue multiple videos for them to download consecutively.
    • You can extract audio from videos in mp3 format and schedule downloads for a later time. Also, it allows you to set up proxy to by pass location based restrictions.
    • With an excellent download speed and 24/7 customer support, download any number of videos and convert them into mp3 in no time.

    YouTube ByClick

    YouTube By Click Video Converter
    YouTube By Click Video Converter

    YouTube ByClick downloader is a video downloading platform which you can use to backup your videos from various sites including YouTube, Vimeo, and Facebook. It allows download in various formats including mp4, mp3, and HD among others. ByClick downloader keeps you posted with updates and allows for download of entire channels and playlists, so you can conveniently have an offline copy of the song you prefer.

    Features Offered by YouTube ByClick Downloader

    • With an auto detect pop up message, download your preferred videos with as simple as one click. Simply open the video you wish to download and click the download button on the top right corner.
    • Offering more features than just downloading the video, ByClick allows you to view the artist’s credentials and allows you to choose from a variety of video qualities to download from.
    • You can also download videos as long as and longer than an hour, along with subtitles, Instagram posts, and much more.
    • Find entire albums and channels and download multiple videos at once, and track progress of individual videos.
    • With ByClick downloader you can also view and download private YouTube and Facebook videos without much ado.

    Freemake

    Freemake converter
    Freemake converter

    Freemake has been constantly providing freeware since 2010, and so far has garnered over 180 million users, which in itself speaks volumes. Freemake is a free and reliable video downloading and video to mp3 conversion software, which doesn’t need you to register, neither impose any limits on number of downloads. It offers a video downloader as well as a video to audio converter, with all the functionalities needed to convert YouTube video into mp3.

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    Audio Editing Software

    Features Offered by Freemake

    • Freemake Video Downloader lets you download videos from YouTube along with over 10,000 different sites.
    • It allows you to save videos in different formats such as mp3, mp4, AVI, and 3gp among others, with the best quality.
    • The Freemake Video Converter lets you convert videos between 500 different formats.
    • It also allows you to alter from different video streaming platforms. It also automatically uploads the files to iTunes and iOS.
    • Freemake offers ready format settings for a wide range devices. You can also change different file formats for old cell phones.

    YTMP3

    YouTube to mp3 Downloader
    YouTube to mp3 Downloader

    YouTube To mp3 is an online tool which you can use to convert YouTube videos into mp3 and download with ease. The audio files can be downloaded on most mobile devices and desktops with an internet connection. Although the videos that convert to mp3 have excellent quality, there is a limitation that the video to be converted should be less than an hour. This service does not need any software download or registration, and all you need to do is paste the video URL, and choose the format you wish to download.

    Any Video Converter

    Any Video Converter
    Any Video Converter

    Any Video Converter is one of the best tools online which helps you download and convert YouTube videos to mp3 files. However, this isn’t the only thing that it is good at; instead, Any Video Downloader helps you download videos from YouTube, Amazon services, Netflix, with many other streaming services and also lets you binge watch queues of videos. It also allows data transfer via mobile phone on android and iOS, and offers iPhone data recovery.

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    Video Editing Tools

    Features Offered by Any Video Converter

    • Any Video converter allows you to record video screen and download video and music from YouTube and over 100 other sites.
    • It also allows you to edit videos before converting them to mp3, so you can crop out, filter and add effects to your preferred parts.
    • Any Video Converter allows you to download videos from YouTube, Amazon Streaming services, and Netflix, and also lets you binge your favorite shows without any interruptions.
    • It also allows you to transfer phone data between iOS and android devices, as well as backup phone data in one click.
    • Any Video Converter also allows you to recover your iOS’ lost data in case of failed backup, system crash or even water damage, to name a few.

    4K Video Downloader

    4K Video Downloader
    4K Video Downloader

    4K Video Downloader is a free video downloader with an easy to use interface and simple streaming anytime and anyplace. With millions of users, 4K Video Downloader lets them download and stream entire channels and playlists on YouTube, with best quality video and sound, including private video, along with subtitles. Moreover, it also offers a proxy in case of location based restrictions along with 360° video download.

    Feature Offered by 4K Video Download

    • Stream playlists and entirety of channels on YouTube in audio and video formats, and download any number of videos.
    • Along with the video, also extract and download subtitles for convenience, and even 3D videos can be downloaded.
    • Save videos from all popular sites and applications including Facebook and Tumblr, along with private YouTube videos.
    • By pass any location based restrictions with the help of in-app proxy setup, to easily download blocked videos.
    • With the help of Smart mode, download videos faster and in a more personalized way, prioritizing one over the other.

  • How to Start Babysitting Business

    Babysitting is defined as the work of a baby sitter; caring for children when their parents are not home. Babysitting can be paid for all ages. Babysitting is a job that anyone can enjoy doing, find fulfilling, plus it also provides a decent income. Babysitting can be a business. The only thing that matters in this how much time and effort you want to devote to it. Childcare is a common money-making idea because kids will always be around and they will always need to be taken care of. Starting a babysitting business is great because it can pay well, it doesn’t have to come with a commitment in the same way a regular job would (i.e.  set hours, payroll, etc.).

    The qualities before starting a babysitting business are as follows:

    • Organized
    • Punctual
    • Mature
    • Respectful
    • Attentive

    Babysitting provides business experience and insight that will pay off throughout your professional career. In this article, you will know how to start a babysitting business step by step.

    How to Start Babysitting Business

    Type of Business

    Sole Proprietorship

    A sole proprietor is a person who fully owns and manages this type of entity. A sole proprietorship usually does not have to be incorporated or registered. It is the simplest form of business structure and the ideal choice to run a small business or medium scale business. For babysitters, the best choice should be a sole proprietorship. It saves a lot of the paperwork and legal fees associated with starting a business. A sole proprietorship does not have a separate law to govern it. And so there are not many special rules and regulations to follow.

    Corporations or LLCs (Limited Liability Companies)

    A limited liability company (LLC) is a business structure for private companies, one that combines aspects of partnerships and corporations. Limited liability companies benefit from the flexibility and flow-through taxation of partnerships and sole proprietorships while maintaining the limited liability status of corporations. These legal entities help to protect their owners from liability.

    Importance of Taking a Babysitting Course

    • Leadership – People who hire babysitters rely on them to be the leader and keep their children safe.
    • Childhood Characteristics and Behaviour – In this they know about the stages of development for babies, toddlers, preschoolers, school-aged children, babysitting for children with disabilities, assistive devices, and service animals.
    • Creating Safe Environments and Personal Safety – Children learn to be safer when home alone. The points include dealing with strangers, answering the door, answering the phone in a way that doesn’t put them at risk, what to do in the event of a fire. Also know about personal safety and security, online safety and bullying behaviors, information about community safety, street safety, bicycle and scooter safety, water safety, and rural babysitting.
    • Caring for Children – A young babysitter needs to understand the importance of supervision, what information they should get from the child’s parent or guardian before they are left alone with the child. Other important points include home safety, poison prevention, and giving medications, suffocation and choking, how to change a diaper, how to feed babies and children of all ages, safe toys, and activities for each age group. They will learn about dressing, sleeping, playing, comforting, safe vs. unsafe touching, and misbehavior.
    • First Aid Skills and Handling Emergencies – In this learn first aid skills, accident prevention, checking for hazards, choking, CPR, asthma, anaphylaxis, minor cuts and scrapes, splinters, life-threatening bleeding, nosebleeds, bumps and bruises, burns, head, neck and back injuries, broken bones, seizures, poisons, insect stings, sudden medical conditions or other medical emergencies.

    Promote Your Babysitting Business

    There are many ways to find babysitting work. There are various approaches to fund work as a babysitter:

    • Network –Your friends and family know that you are available for babysitting. Then tell your parents to tell their friends. If there are families with young children in your neighborhood, then hang out at the playground and introduce yourself.
    • Get a referral – If you know someone who is already doing a babysitting job ask them to get a referral.
    • Check with your school – Try your guidance office or college career office for a list of babysitting jobs.
    • Job sites – Register with sites like SitterCity and care.com. Jobs posting are specific, detailing the hourly wage and strict requirement and rules regarding things like cell phone usage, driving requirements, meal preparation, help with homework, and more.
    • Sign up with apps – As well as websites there are apps aimed at connecting parents with babysitters such as Bubble, Sitter, Bambino, and so on.
    • Check on social media – You can also check for posts looking for babysitters on sites like NextDoor.com, Facebook, and so on. You can also post on these sites to let people know you are available to work as a babysitter. In the post, you mention your qualifications and availability.
    • Post-Ads Online
    • Create Babysitting Flyers – A good babysitting flyer lets the reader know exactly what service you’re offering and what they should expect. Mention any special services that you might offer, such as overnight or weekend babysitting, after school care, or transportation that you provide.
    • Make Your Website or Babysitting Blog – Creating your website is quite easy nowadays. Include all of the information on your website that you’d normally put on a flyer or other type of advertisement. Remember to include your city and specific details about your services on your site.
    • Use Newspaper Ads – Your local newspaper is another place to advertise your babysitting business. Newspapers can be a cost-effective way to advertise.
    • Join A Babysitting Website – There are websites out there specifically devoted to helping match up babysitters with families that are looking for them.
    • Partner With A Local Daycare – You can check with a local daycare in your area to see if they’d be willing to refer some of their clients to you.

    How to Be a Good Babysitter

    Being a good babysitter takes a lot of work, care, and ingenuity. You need to know the rules, how to keep the child entertained, and what to do when an emergency arises.

    • Understand your comfort level
    • Keep an open line of communication
    • Be prepared for everything
    • Be well-informed
    • Be organized
    • Be active and have fun
    • Reinforce rules and limits
    • Be watchful
    • Be open to criticism
    • Be gentle and caring
    • Be flexible

    How to Set Prices for Your Child Care Business

    Child care is a vital service and demand will only grow as more parents join the workforce. You love children and providing quality care for them is your idea of the perfect business. One aspect that impacts a child care center is the limit to the number of children you can accommodate.

    The amount you charge to accommodate each child in your center will be based primarily on five factors:

    • Overhead
    • Labor
    • Supplies
    • Profit
    • Maximum Capacity
    • Setting Prices

    When setting prices for your child care business, you’ll need to consider the following; costs, profit, local going-rates, and what the market can afford. Your fees need to be reasonable for your area, affordable for parents, and also fair to you.

  • Shekhar Gupta – Padma Bhusan recipient and the founder of The Print

    In the puddle of journalism and the controversy about how virtuous it is, Shekhar Gupta is a gem. This 63 years old is now editor- in- chief and the founder of The Print. The journalist who won Padma Bhushan for his dedication and hard-work in the field of journalism and serving the national interest.

    Shekhar Gupta – Biography

    Name Shekhar Gupta
    DOB 26 August, 1957
    Birthplace Palwal, Haryana
    Nationality Indian
    Profession Journalist
    Spouse Neelam Jolly
    Major Award Padma Bhushan (2009)

    Shekhar Gupta- Early Life and Personal Life
    Shekhar Gupta- Education
    Shekhar Gupta- Professional Career
    Shekhar Gupta as founder of The Print
    Shekhar Gupta- Books
    Shekhar Gupta- Awards and Achievements

    Shekhar Gupta- Early Life and Personal Life

    Shekhar Gupta was born on 26th August, 1957 at Palwal, Haryana. He is married to Neelam Jolly, who is a social worker and runs a NGO.

    He started working in the year 1977 in Indian Express. He worked for 6  years there. But he gave his resignation there in order to join Indian Today.

    There he completed Operation Bluestar– the Nellie Massacre in Assam and Gulf War in 1991. Through these shows he brought the ring-side view of contemporary history. But after that he again rejoined the Indian Express as editor in chief and CEO. There he again worked for 19 years from 1996-2015.

    Shekhar Gupta- Education

    He started his schooling in Saraswati Shishu Mandir in Palal, Punjab. He went there for 3 years from 1962- 1965.

    And then he graduated from School of communication from Punjab University to do his Bachelor’s in Journalism. He passed it in the year 1976.

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    Shekhar Gupta- Professional Career

    Currently he is the editor in chief of The Print, which was launched in August,2017. He started this paper keeping in mind of being “liberal and factual“.

    Before retiring from Indian Express in 2014, he was enjoying an annual package of Rs 10 crores. Which was the highest in the Indian journalism or World Journalism scenario.

    He is also a columnist in Business Standard. He has had long stints at Indian Express and India Today. He writes a weekly column for India Today named “National Interest“.

    All the columns of National Interest from Indian Express were compiled together in 2014 to make a book, “Anticipating India”. He also hosted an “interview- based ” television show “Walk the Talk ” for almost 15 years for NDTV. In that period he covered around 600 guests.

    Shekhar Gupta with Richard Verma in Walk the Talk show
    Shekhar Gupta with Richard Verma in Walk the Talk show

    Some of his major projects were :

    • Operation Bluestar
    • Olympic Games in Los Angeles
    • Student Uprising in Tiananmen Square in Beijing
    • Fall of Berlin Wall
    • First Gulf War from Baghad, Jerusalem and Kuwait
    • The first Jihad in Afghanistan

    Apart from this he also covered the troubled decade (1983-1993) in Sri Lanka’s Tamil north. Shekhar also had uncovered the LTTE training camp in India. He uncovered a spy scandal in the Indian Space Research Organisation. He dug out the truth behind the falsely implicated scientist in there. He also covered the terrorist attack in the US on September 11, 2001.

    He was a very brave man. A man full of courage. He was even able to report extensively from pan- national fundamentalism from around the world- Afghanistan, Pakistan, Germany, the USA and the UK including its links with Osama Bin Laden.

    He is also a regular guest speaker at prestigious forums. Including the Asia Society, New York, National Defense College, Defense Service Staff College and the World Economic Forum in Davos and its India Summit.

    Shekhar Gupta and Manu Pubby from Indian Express brought AgustaWestland scam into the public domain. The deal was cancelled by then UPA government after Indian Express exposed the scam.

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    Shekhar Gupta as founder of The Print

    Shekhar Gupta incorporated Printline Media Pvt Ltd it in New Delhi, India, in September 2016.

    It basically focuses on politics and policy. The venture is associated with the Off the Cuff program. That is broadcast on NDTV 24×7 and promoted on The Print’s YouTube and Facebook channels.

    In May 2017, this digital news platform received an undisclosed amount of funding from:

    • N.R. Narayana Murthy and Nandan Nilekani, co-founders of Infosys
    • Ratan Tata,
    • Kiran Mazumdar Shaw, Biocon Founder
    • the Uday Kotak Family
    • Vijay Shekhar Sharma,Paytm founder  
    • Bengaluru-based tech entrepreneur Rajiv C. Mody,
    • chairman of LVMH Asia Ravi Thakran, and
    • IIFL founders Nirmal Jain, R. Venkatraman, Karan Bhagat and Yatin Shah

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    Shekhar Gupta- Books

    Name of the Book Year
    Walk the Talk: Decoding 2017
    Anticipating India 2014
    India Redeefines its Role 1995
    Assam, a valley divided 1984

    Anticipating India was published by Oxford University Press and International Institute of Strategic Studies, London.

    Shekhar Gupta- Awards and Achievements

    He won his first award in the year 1985, the Inlaks award for Young Journalist of the Year. He is the recipient of G.K Reddy Award for Journalism. Also the Fakhruddin Ali Ahmed Memorial Award for National Integration.

    He won the Padma Bhushan in 2009 by UPA government for his contribution in the Journalism field.

    He was also elected as the President of the Editor’s Guild of India in 2018.

    The Indian Express won the Vienna-based International Press Institute’s Award for Outstanding Journalism in the Public Interest thrice under his leadership.

    • the first time for its coverage of the Gujarat riots of 2002,
    • the second time for uncovering the Bihar flood relief scam in 2009 and
    • the third time for its sustained investigation into the Malegaon and Modasa blasts of 2008 and the alleged role of extremists and organisations.