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  • Top ayurvedic brands in India

    Ayurveda, the former science of medicine, has been popularly regarded as the Fifth Veda for centuries at the very heart of Indian culture. Indeed globalization, unlike the widely recognized conventional allopathic techniques, has allowed other countries to discover and research this concept as well, due to its many benefits and almost no side effects.

    This visibility has made India the hub of numerous well known Ayurveda brands and an international trade fair for exporting Ayurvedic products. There is still a rivalry, however, and this article will tell you which brands are at the forefront.

    What is ayurveda?

    Importance Of Ayurvedic Medicine
    Importance Of Ayurvedic Medicine

    The Sanskrit word Ayu, which means ‘Living’ and ‘Veda’ means ‘Knowledge,’ is Ayurveda. Therefore, Ayurveda is the study of creation and holistic welfare. A system of spices, oils, and seeds, originating from India over 6000 years ago, is the world’s oldest recorded body of holistic medicinal knowledge. Ayurveda’s basic philosophy relies on the notion of equilibrium – real fitness and prosperity in Ayurveda can be attained by a complete harmony of mind, body, and spirit only.

    Ayurveda in our daily life
    The ancient experience of Ayurveda continues to be extremely important in the contemporary world because of the concepts of unity, pureness, purity and genuine physical wellbeing. The incorporation of ayurvedic values into daily life is a straightforward attempt to make incremental adjustments that will allow you to become happy and healthier.

    One of the key segments of our country’s economic development is the Ayurvedic industry. The demand for the Ayurvedic range continues to grow on the market every day. We are therefore listed today in India as the top 12 Ayurvedic firms, where you have an idea of possessing the best Ayurvedic selection from the best company.

    Kapiva Ayurvedic Nutrition Brand | Company Profile
    The content in this post has been approved by the organization it is based on. Ayurveda is considered by many scholars to be the oldest healing science. InSanskrit, Ayurveda means “The Science of Life.” Ayurvedic knowledge originatedin India more than 5,000 years ago and is often called the “Moth…

    List of top 12 ayurvedic brands in India

    1. Dabur India Ltd.

    Dabur India Logo
    Dabur India Logo

    Dabur India, the most important ayurvedic and natural health organization in the world, establishes its presence in the global consumer goods market. S.K. founded the firm. In 1884 Burman. It began in a small pharmacy in eastern Kolkata as an ayurvedic medicine company. Burman was usually referred to as Daktar Burman (Doctor Burman) in the local language and the company’s name incorporates “da” and “bur.” syllables.

    The goods of Dabur India are now available in over 60 different countries, covering categories of hair care, skincare, healthcare, and food. Roughly 68% of the shares are owned by the family Burman, which enables the show to be run by workers.

    2. Nuralz

    Nuralz Logo
    Nuralz Logo

    Nuralz is a Vibcare Pharma division that provides you with a broad distribution network and supply chain as India’s best Ayurvedic company. Nuralz is one of Ayurveda’s leading businesses. For the franchise company of Ayurvedic Medicines, we sell top-of-the-line prescription and over-the-counter ayurvedic medications products.

    The Ayurveda, the ancient heritage of India in practice, was founded on 1 January 2020. Ayurveda has gained influential international attention in recent years. His deep-rooted theory of harmony between body and mind has drawn people from all walks of the world to establish perfect health and to achieve a state of intimate liberty (nirvana).

    The Ayurvedic PCD Franchise opportunity is currently available, welcoming pharmaceutical professionals who are willing to deal with Ayurvedic goods, district and state wise, for franchisees and business associates.

    3. Patanjali Ayurved

    Patanjali Logo
    Patanjali Logo

    The fastest-growing FMCG Business in the world, Patanjali Ayurved Limited, is a company of minerals and herbal products, founded in 2006 and based in the Haridwar industrial district. The products sold by the company include the areas of personal care and food, including cosmetics and childcare.

    Some of the best selling products that have powered the company’s development are Patanjali Dant Kanti, ghee, kesh kanti, herbal bath soap, and honey. The Noodles of Patanjali is an effort for the children of the world to foster a better eating habit.

    The factors for the company’s popularity are two major features; one being the change in Indian consumers’ lifestyles towards more natural and Ayurvedic goods. The second being that products from Patanjali are considerably less costly than other personal care products on the market.

    At present, there are over 450 different product forms and over 300 drugs are still produced to treat a variety of bodily disorders. The firm says its entire package consists of natural and Ayurvedic ingredients.

    Balkrishna | MD/CEO | Patanjali | Education | Personal & Professional Life |
    Balkrishna is positioned as the Doctor of Medicine (MD) and Chief ExecutiveOfficer (CEO) of the consumer goods company Patanjali Ayurved[/patanjali-ayurved-case-study/]. He is a grown Indian Businesseman. He isgenerally known as Acharya Balkrishna. He basically works for producingmultiform swade…

    4. Himalaya Wellness

    Himalaya Logo
    Himalaya Logo

    The Himalayan Drug Company, which was founded by Mohammed Manal in 1930 in Bengaluru, Karnataka, India, is an Indian Multinational Company. Healthcare products are made under the banner of “Himalaya Herbal Healthcare.” The organization has over 290 researchers using ayurvedic seeds, spices, and minerals. A hepatic medication called Liv 52, is its flagship medicine, first launched into the world in 1955. It is still used by several other businesses in India, the USA, Middle East, Asia, Europe, and Oceania, although the drugs are distributed in 106 countries around the world.

    Himalayas is one of the major players in infant care, childcare, and personal care. Himalayas with a strong vision of introducing the Ayurveda into society and unraveling the mystery behind the 5,000-year-old medical system.

    5. Vicco Laboratories

    Vicco Laboratories Logo
    Vicco Laboratories Logo

    One of the few businesses in the world that belong to and owned by a joint family, Vicco Laboratories, a 58-year-old herbal product pioneer, is one. The grandson of founder KV Pendharkar, Sanjeev Pendharkar, says that the business will establish itself and the family will remain in control. In its segment, Vicco Turmeric has the greatest market share. In both the domestic and foreign markets, Vajradanti powders and pastes collect. The Vicco Narayani Cream is the same way. In natural health food stores in the U.S., you can find Vicco products.

    6. Zandu Ayurveda

    Zandu Ayurveda Logo
    Zandu Ayurveda Logo

    Zandu is an Ayurvedic business of 110 years, which observes carefully the tradition of ancient ayurvedic texts, Sushrutha Samhita and Charaka Samhita. Zandu is a leader of Ayurvedic supplements, never loses consistency, and follows the highest expectations in the industry. All Zandu’s products are produced under close supervision by qualified R&D scientists at Zandu’s GMP-certified advanced Ayurvedic research facilities.

    They are made of responsible, strong, clean, genuine, and 100 percent vegetarian ingredients. The classic Zandu Balm, Zandu Chiaavanprash Avaleha, Zandu Kesari Jivan, and Zanderishta are included in Zandu’s product list.

    7. Vopec Pharma

    Vopec pharma Logo
    Vopec pharma Logo

    Vopec PP is a non-govt corporation established on 30 Apr 1996. Private pharmaceuticals It is an unlisted private company and a limited company.
    In the last 25 years and currently, the business activities of Vopec Pharmaceuticals private limited have been primarily in the manufacturing (metals & chemical products) business.

    8. Baidyanath

    Baidyanath Logo
    Baidyanath Logo

    Shree Baidyanath Ayurved Bhawan Pvt Ltd is as spunky and sprightly as ever in its 100th year, the country’s leading provider of traditional Ayurvedic medicines. In the demanding world of modern medicine and health care the company, which synonymously reflects its best-selling brands Chyawanprash and Kabz-har, shows no sign of slumping. The third generation of agonists from two brothers who co-founded the Kolkata registered company leads the development with five units in northern, eastern, and central India (and five additional auxiliary units), a workforce of over 2’500 people, and 1500 delivery centers.

    After a visit to Baidyanath dham in Bihar, Baidyanath was co-founded by Ram Narayan Sharma (a practicing vaid, or an ayurvedic doctor) (now in Jharkhand). Just a few firms were developing ayurvedic medicine commercially at the time.

    Patanjali vs. Baidyanath | Which is Better and Why? | Case Study
    Case Study on Patanjali vs. Baidyanath

    9. Charak Pharma Pvt. Ltd.

    Charak Logo
    Charak Logo

    Charak’s journey began in 1947 with the goal of improving the quality of life through international herbal health services.
    Their goal is to systematically analyze and formulate high quality packaged goods. They believe that customer value is vital and hence they emphasize customer loyalty.

    Charak has established itself as the world’s leading herbal healthcare firm over the years, known as a bastion for consumer goods and services of top quality.
    Their goods have been well received by the USA, the United Kingdom, the United Kingdom, Sri Lanka, Sri Lanka, Malaysia, Cambodia, Mauritian Singapore, Kazakhstan, Tajikistan, Uzbekistan, Algeria, Kenya, Ghana, Nigeria, and many more. This is partly because we put great focus on product quality and productivity in order to follow international requirements.

    10. Sandu Pharmaceuticals Ltd.

    Sandu Pharmaceuticals Logo
    Sandu Pharmaceuticals Logo

    Formed in 1985, Sandu Pharmaceutical (SPL) manufactures Ayurvedic drugs from its Chembur plant in Bombay. 30 different ayurvedic goods are sold in the business. The president is Bhaskar Sandu. The production unit of Pilerne Industrial Estate in Goa is otherwise located.

    The SPL released 17.70 lake-share publicly equaled shareholding of Rs 1.77 cr, to Sep. 94 for the purpose of partial funding of its latest project to the development of Ayurvedic medicines and formulations in Goa costs Rs 7.28 cr. This plant uses the new material processing equipment and other advanced machines and has the best possible quality hygienic manufacturing facilities.

    Because of their mild side effects, Ayurvedic drugs have outstanding markets both at home and abroad.

    In 1996-97, the company started to manufacture Ayurvedic Medicines & Formulations commercially at the Goa factory.

    11. Navayur Herbals

    nAVAYUR Herbals Logo
    nAVAYUR Herbals Logo

    The company sells an exclusive collection of all-natural goods and products, such as syrups, juices, pills, powders, ointments, capsules, and others, which are available in all kinds. Ayurvedic Pharma Franchise Corporation is one of Ayurvedic Pharma. As there is no health risk from these drugs, the market for Ayurvedic products is rising quickly and pharmacy practitioners will therefore be a part of our organization and grow up.

    Created in 2016, Navayur Herbal has built a reputation in the list of India’s best suppliers. The supplier is based in Chandigarh and is one of the leading suppliers of the goods listed here.

    Navayur Herbal is listed in the list of checked sellers in Trade India, which give high quality, etc. Order the highest quality goods and service in bulk from us.

    12. Elzac Herbals

    Elzac Herbals Logo
    Elzac Herbals Logo

    Elzac Herbal India is an independent company registered in 2014 and is a reputation on the India list of top suppliers. Located in Karnal, Haryana, the supply firm is one of the leading retailers of listed goods.

    Elzac Herbal India is a checked seller of good quality in Trading India. Order the highest quality goods and service in bulk from us.In Ayurvedic and Herbal industry, Elzac Herbals is a well-known and trusted brand. We deliver the best services along with the best Ayurvedic natural goods. Their goal is to provide our consumers with the highest quality and productivity without any chemicals and side effects.

    Conclusion

    These are the brands that operated and gained the Ayurvedic sector, which in 2018 brought more than $4.4 billion into the country’s economy, and the number of people is projected to grow only on a timely basis. Although other businesses can doubt the success of the above-mentioned firms, the authenticity and origins of this ancient medical science must be protected at all costs.

  • Agriculture Business Ideas

    Agriculture is one of today’s most sophisticated and challenging markets. Alot of farming companies are currently rising fast.

    Any of these farms may be achieved with less money, while others can require tremendous capital investments.

    About 60% of the world’s population is dependent on subsistence agriculture. This is why technological innovations have been made to ensure that agricultural goods are continuously supplied to support the masses.

    Since then, technical innovation contributed to some of the most profitable agricultural business concepts in 2020, generating business prospects for agriculture around the world. Small farms grow up with traders moving rapidly to benefit from the ideas of money-making growers.

    We have found a way out of farmers who believe they struggle forever in their lives because of famine, credit, and last rain. Even small farmers will now produce more simple farming revenue. In agriculture, there are different ways to earn a good income.

    Here are a few tips to keep in mind before starting a business in agriculture:

    1. Understand what your plan is and what will you be offering to the consumers

    You should first have an idea about what you are going to do, what you will be providing, etc before you start something new. This is teamwork. You should also include in this package the revenues you wish to makeover a given period, the equipment you will need to do that, the correct permits for your agri-business, and the correct policies to protect your new businesses in the case of injuries or emergencies.

    2. Get your fundings prepared!

    Fundings for your Agricultural Business
    Fundings for your Agricultural Business

    Find the best way to fund your agriculture. A bank’s loan is becoming extremely difficult to secure for new ventures due to the state of the economy of our country. There are several alternative funding solutions to help the company get started on the right foot.

    You should consider agriculture factoring because the company already has incoming and outgoing orders for customers. In periods where you might have more than just going out, agricultural factoring will help your organization monitor the money flow.

    As you frequently face outstanding invoices and demands, you will be purchased in advance by a factoring firm to provide you with a cash advance.

    You need special licenses to run your company, according to your state. The correct documents can be found from the office of the Secretary of State. When you intend to do business with foreigners, make sure you complete the right papers for the countries that you are selling or buying.

    4. Establish a Roadmap for Marketing

    Roadmap for Marketing
    Roadmap for Marketing

    Your organization is ready to work. Farmers, vendors, and others will be made aware of your company by a Marketing Campaign. Your company would suffer without a good marketing campaign.

    5. Gather employees to complete your empire and get started

    You should consider recruiting staff after you have built a robust marketing strategy and are beginning to reel in new customers. It is not a work to complete orders for your farmer. Get the support you need to give your new buyers a lasting first experience.

    You will burden yourself by beginning your agri-business. We hope these 6 tips will enable you to trust your agricultural sector.

    Now, we will be able to assist you with multiple fruitful ideas in agriculture if you wish to make your career in agriculture:

    1. Mushroom farming

    Mushroom Farming Business Ideas
    Mushroom Farming Business Ideas

    Champagne agriculture is one of the most lucrative farmers, with low investment and less room to launch. The cultivation of mushrooms in India is rapidly increasing as an alternative source of income for many. Largest mushroom growers throughout the country, the United States, China, Italy, and the Netherlands. Uttar Pradesh is India’s leading champagne maker and Tripura and Kerala.

    While a farmer who grows only 100 logs of mushrooms cannot be considered a full-time grower of mushrooms, he also can profit. The farmers from the countryside who sterilizes their compost in a barbecue pot and raises just 12 sleeping places in their basements, either, won’t qualify as an official mushroom farmer.

    2. Bee farming

    Agriculturers considering commercial honey bee production should consider educating beekeepers. Normally, a queen, several thousand workers, and a few hundred drones make up a colony. Job is separated and the role of the different tasks is specialized. They make nests called ‘wax’ which are secreted from worker bees’ wax glands. The bees use their cells to produce small flour and store food. In the upper comb, the sweetheart is stored. Rows of pollen-storage cells, brood cells, and drone brood cells should be present in the comb. Some bee species produce one open pebble, while others develop several pebble pebbles on dark cavities.

    3. Production of organic manure

    The start of an organic fertilizer manufacturing business can, however, be viewed as a capital-intensive company. If you start your own organic fertilizer production business, you will also obtain subsidies from your government and other donor organizations. It’s important to note that you can think twice before launching an organic fertilizer production firm if you can’t carry offensive smells.

    4. Poultry farming

    Poultry farming Business Idea
    Poultry farming Business Idea

    A significant industry is poultry farming. There are essentially two kinds of cultivation – broilers, and layers. Broilers are chicken with beef that you raise. Chicken layers you raise for eggs. It is also important to consider whether to rear broilers or layers of eggs and to raise chicks. This is simply the decision to begin development to produce meat or eggs.

    The marketing factor is one of the key aspects that should be remembered when you launch your poultry business. It is impossible to accomplish your company objectives without a marketing strategy.

    5. Export fruits and vegetables

    The most lucrative is the fruit export market, as fruits in all parts of the world are eating. It is well known that in every world several varieties of fruit do not thrive due to soil or temperature, so the fruit must be shipped to other countries from its countries of origin.

    It needs very intensive investment as you would need to buy the fruit farm, rent/lease a factory, pay for transport, and other logistics. This is a very lucrative business but requires a very significant investment.

    You should ensure that you comply with all rules and laws before starting to export fruit. I would also note that the business strategy is a very necessary part to be considered.

    Before you can become a player in this industry, you don’t need to have a fruit farm; the willingness to know where various kinds of fruit are cheap and to sell to a ready market outside the United States is a key element of this sector.

    6. Tea leaves plantation

    Tea Leaves Business Ideas
    Tea Leaves Business Ideas

    Tea is an Asian native always green shrub. It is known as a drink that is typically drunk sweet, either with water or with milk. Tea is believed to be from southwest China, where it was eaten as a medicinal drink. The reputation of tea steadily spread to countries in East Asia and reached Europe in the 16th century.  In FY 2018 India has become one of the world’s leading tea producers with a production of 1325,05 million kg. Tea export income has also grown to 5064.88 crores.

    The movement towards cultivating more varieties and mixtures is slowly on the rise, and more area can be cultivated. Ensuring good production and management after the harvest will increase the efficiency of the tea industry.

    7. Piggery

    Now, when we are talking about the most commonly used meat in the country, it’s pork meat or pig meat and that’s why most people who want to get into the livestock industry choose pig farms.

    This agricultural activity primarily focuses on the cultivation, breeding, and selling of pigs. Pigs are known as highly qualified chicken feed converters. In India, socially backward groups have performed this farm for the most part because they don’t have other career opportunities to earn the same income.

    Pigs grow faster than other species and take a limited time to be sold as adult pigs on the market. In chemical and soap manufacturing, paints, and poultry feed, the market for pig fat is immense.

    Finally, a pig farming company promises a high even break and ROI ratio.

    8. Fish farming

    Fish Farming is the Fastest Growing Sector
    Fish Farming is the Fastest Growing Sector

    Aquaculture in which fish are raised in enclosures to be sold as food is a method of fish farming. It is the fastest-growing sector in the processing of animal food. In these artificial ecosystems, about half of the world’s fish eaten are cultivated. Farm species are widely grown such as salmon, cod, cacao, trout. These “Aqua-Farms,” or concrete enclosures on the ground, can take the shape of mesh cages immersed in nature.

    9. Fertilizer distribution business

    In the broader agricultural manufacturing landscape, fertilizer companies belong. Many do not know how important farming and other modes of cultivation are to fertilizer companies. In the fertilizer sector, the dedicated worker has a host of money-making opportunities.

    Farming requires fertilizer, by its very existence. Fertilizer not only progresses in agriculture but in general usage, especially organic fertilizers like manure or compost.

    10. Potato chips production

    Potato Chips Manufacturing Idea
    Potato Chips Manufacturing Idea

    Potato chips are in great demand. With more number of people depending on fast food, Chips are also increasing in demand. By the next few years, it is expected that the demand for home made potato chips may increase every year by around 4 percent in the Indian market.

    Being easily affordable and available, the demand and popularity of homemade potato chips are increasing. It is also becoming a part of our ever-changing lifestyle. Chips are also considered as low-fat healthy alternatives for healthy food. This means that in near future the market demand will further increase.

    Conclusion

    Whichever type of business you choose, do not forget to write down your whole plan and agenda before getting started. You should perform proper market research on the demand, the technological know-how and its marketing before beginning any agro-based company. Before doing this, you can develop an appropriate farming business strategy.

  • The evolution and future of short video platforms

    There is no denying Instagram, Snapchat, and TikTok, etc. are dominating today’s social platform. The future of social media will probably be bifurcation with performing sites such as TikTok on one side to fulfill our insatiable need for social capital and interstitial media and message platforms like WhatsApp on the other to manage interpersonal contact and improve our social ties. The social media future would probably be one of bifurcation. This dual set of social roles, which today in most social media are conventionally under one roof, can no longer tolerate a shifting user’s desire and must therefore be unbundled.

    The evolution and future of short video platforms

    Users from all over the world are using these platforms to promote their brand, blogs, creating challenges and getting viral. TikTok and reels have completely taken over today’s short video platforms. Nowadays, live streaming video is fast becoming king in the world of social media, as innovators like Snapchat pave the way and push rivals to innovate quickly and adjust to remain important. Facebook released its feature Stories, an almost accurate copy of the model from Instagram. The rivalry is strong and consumers have plenty of choices, with live video streaming and disappearing content on social media. We must first understand how social video has begun, struggled, and succeeded to predict how it will evolve.

    Interacting using Social Media Stories:

    It can be hard to stand out on Instagram stories, especially if you are a brand. As a brand, you have to compete with influencers and friends and a follower’s family for publicity. What makes it even harder is that brands on Instagram Stories are supposed to deliver consistently high-quality, entertaining content. If the content of your brand is not the same as a user’s friend or power, you can expect to swipe next. Social Media helps influencers and bloggers interact with users on a day-to-day basis. Help them grow their fan base and grow their business too.

    Instagram Stories as a platform for users to reach their fans

    It is really easy to concentration on what you can do and not what others can do for you when you find out how to use your Instagram to promote your blog! In fact, you can expose your content to new audiences who could benefit from your latest blog post to create a powerful community with others in your niche! Instagram Stories provide your fans with a true, direct relationship and help to build a clearer image of what people really are like. The stories provide more precise insight into life behind the scenes and more possibilities for manipulating the viewer, instead of just a carefully edited and a formulated snapshot of your Instagram feed.

    Creating Social Media Stars:

    It’s definitely nice to blog from Instagram. There is no need to think about website maintenance or the development of more than 1.000 words! Also, it is simple these days to take good images of yourself and yourself, so you can ride without the need: a photographer

    Short videos changing how creators use their platform

    With the debut of YouTube, video became a popular choice of content. The video-sharing site has allowed the user to experiment with content created by themselves, resulting in a new age. YouTube reveals that only about anyone or something can be ‘viral’ on the site, from beauty tutorials to viral dance crazes. The channel currently has over a billion views per day and more than one billion users all over the world.

    Bloggers have established themselves through these platforms. Where they can put out their content for their fanbase. These platforms help the users to create something out of themselves and to put out content every day.

    Content that Vanishes:

    The first to launch picture and video material disappears was Snapchat in 2011. While the app initially had a scandalous stigma, it soon became the favoured communication tool among millennials. This addictive method for sharing content gained popularity, with companies realizing the opportunity to reach their younger target audiences and starting ads on the app.

    Though Snapchat has 158 million active users per day, Facebook dominates the social media industry with 1,23 billion active users per day. Instagram has 400 million active users daily, with 150 million using Posts. As Snapchat slowly started to incorporate advertisements and paid content, Instagram monetized the history feature easily and sold ads at a cost per 1,000 impressions. The inspection button on their profiles also allowed advertisers to track the review of their stories.

    Conclusion

    You have to take chances to succeed in social media. Most importantly, the audiences must generate useful material. Content development itself is not the problem—it creates content that is really connected to markets that are of greatest importance in building commitment. If you are making a video on Snapchat or Facebook Live, if you cannot respond, then it probably doesn’t make you and your audience any difference. People don’t just look at videos any more–they connect. The video is the last storyteller if the camera is like a keyboard and the image is worth a thousand words.

  • Mukesh Bansal: Founder of Myntra | CEO of Cure.fit

    Mukesh Bansal is the Founder of the fashion e-commerce firm, Myntra. He is an Indian businessman, who currently serves as the CEO of Cure.fit and its co-founder as well. He is also on the board of Olympics Gold Quest, which is a non-profit organization that promotes sports and games.

    Explore Mukesh Bansal’s personal life and family, education and his journey as the Co-Founder of Myntra, CEO of Cure.fit, Head of Commerce & Advertising Business at Flipkart.

    How Myntra became the Top stop for online shopping ?
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    Mukesh Bansal- Biography

    Name Mukesh Bansal
    Born 1976
    Birthplace Haridwar, Uttarakhand
    Age 44 (2020)
    Nationality Indian
    Education IIT, Kanpur
    Profession Businessman
    Position CEO of Cure.fit; Founder of Myntra
    Marital Status Married
    Spouse Archana Bansal
    Children 2 (Avni & Arnav)

    Mukesh Bansal – Personal Life and Family
    Mukesh Bansal – Education
    Mukesh Bansal – Professional Life
    Mukesh Bansal as Co-Founder of Myntra
    Mukesh Bansal – Association with Flipkart
    Mukesh Bansal as Co-Founder & CEO of Cure.fit

    Mukesh Bansal- Personal Life and Family

    Mukesh Bansal was born in Haridwar, Uttarakhand. He came from a middle class family and made sincere efforts to get admission in an IIT college. He is well known for his friendly and polite nature. His wife, Archana runs her own business. After contributing efforts in US for 10 years, he came back to India and launched Myntra and his entrepreneurial journey continued thereafter.

    He has 2 children named Avni (Meaning Earth) and Arnav (Meaning Ocean)

    Mukesh Bansal

    Mukesh Bansal- Education

    He completed his B.Tech in Computer Science from Indian Institute of Technology, Kanpur in 1997. He did his graduation from 1993-1997. He is known to be a task master, when it comes to any official work. He works on a strict work schedule.

    Mukesh Bansal- Professional Life

    Mukesh Bansal joined Deloitte in 1997, as a systems analyst for two years in Chicago. He was highly influenced by the dotcom boom that was raising to new heights  in San Francisco and moved to the Bay area in 1999. He gave up a job portal, which he started with one of his friend. He then worked with various companies such as NexTag (1999-2000), eWanted (2000-2001), Centrata (2001-2004), newScale (2005-2006) which were all early start ups in Silicon Valley. He was employed in these companies as a engineer, product manager across technology and business enterprises.


    Myntra – Bringing top-notch fashion with every click
    Today, we can sit in one space and browse through the top and internationalbrands and also get it delivered right to our doorstep. Thanks to onlineshopping. One of the most prominent names in this industry, as we all know isMyntra. Myntra was established by Mukesh Bansal, Ashutosh Lawania and Vin…


    Mukesh Bansal as Co-Founder of Myntra

    Myntra Logo

    The three founders of Myntra are Mukesh Bansal, Ashutosh Lawania and Vineet Saxena. They launched Myntra in 2007 with INR 30 lakh in personal investment. He was propelled to establish his own e-commerce venture owing to the experience of Silicon Valley. Initially, Myntra was a gifting startup but gradually transformed to a fashion e-commerce hub. The e-commerce venture became a success. Soon it was acquired by Flipkart in the year 2014 worth $330 million. Though Mukesh continued to serve as the chairman of Myntra board and managed the advertising and commerce insights until 2016. Flipkart is the largest Indian e-commerce venture.


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    Mukesh Bansal – Association with Flipkart

    Flipkart Logo

    After the acquisition of Myntra by Flipkart, Mukesh was employed as the Head of Commerce & Advertising Business at Flipkart in 2014. Mukesh brought many ideas to revamp the company’s talent philosophy. He aided the company to reach a revenue of $5 billion. He later left his position at Flipkart in 2016.

    Flipkart Online Shopping – Latest News, Subsidiaries, Founders, Business Model, owner
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Don’t you think online buying and selling has become an essential part of ourlives? Youth and adu…

    Mukesh Bansal as Co-Founder & CEO of Cure.fit

    Cure.fit Logo

    Mukesh Bansal co-founded a Bangalore based fitness and healthcare company, Cure.fit in 2016 with Ankit Nagori. It started due to his passion towards fitness and books. He works out everyday with a combination of crossfit, mixed martial arts and yoga. There are varied portals under the fitness and well being start up, Cure.fit, they are: eat.fit (food delivery), cult.fit (fitness centers), mind.fit (yoga, meditation and counseling), and care.fit (paid primary care solutions). The name itself specifies that these all are related to health, fitness and nutrition. It offers digital and offline experiences in physical and mental health. Within two years, Cure.fit has raised over $170 million. No sooner Cure.fit announced the launch of its sportswear brand Cultsport, which offers functional apparel for workout formats like field training, running and gym. During the year 2019, CureFit raised $120 million in Series D round of funding. The company basically aims to build health and fitness awareness among citizens. Though the COVID-19 pandemic has initially demotivated everyone, CureFit sought this opportunity and started LIVE workout sessions and online therapy.  

    He has also acquired four fitness companies. Accel Partners and Kalaari Capital are some of his backers. The rival company to Cure.Fit is HealthifyMe and MyFitnessPal.


    HealthifyMe Success Story – Founders | Funding | Revenue | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Having a fit and healthy body is everyone’s dream, but it has somehow not beeneveryone’s cup of …

    FAQs

    What is Mukesh Bansal’s Age?

    His age is 44 years (2020). He was born in 1976 in Haridwar, Uttarakhand.

    Who is Mukesh Bansal’s Wife?

    Mukesh Bansal’s wife is Archana who runs her own business.

    Who is the founder of Myntra?

    Mukesh Bansal is considered the owner of Myntra after he launched Myntra in 2007 with Ashutosh Lawania and Vineet Saxena. Currently, Myntra is owned by Flipkart.

    What is Mukesh Bansal’s education?

    He completed his B.Tech in Computer Science from Indian Institute of Technology, Kanpur in 1997. He did his graduation from 1993-1997.

    Who is the CEO of Cure.fit?

    Mukesh Bansal is the CEO of Cure.fit.

  • 8 Greatest Failed Marketing Campaigns of All Time

    ‘To err is human’ is a very famous quote. Yes! We are humans and we do make mistakes. It doesn’t matter whether you are the CEO of multi-million dollar organisation or a small businessman, things can go wrong. The world has witnessed many failed marketing campaigns. These marketing blunders can be helpful to a budding entrepreneur who wants to start their journey.

    The main reason behind this article is to tell you that doing mistakes is common and will be useful only if you don’t repeat it and learn from it. So, here we have listed some failed marketing campaigns of famous brands.

    Before proceeding, you can check this out to further reduce your chances of failure:

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    8 Greatest Failed Marketing Campaigns

    Failure of Gillette
    Failure of Tata Nano
    Hoover’s Free Flight Loss of $50 Million
    Red Lobster’s All-You-Can-Eat Promotion Failure
    Lifelock – The Story Of An Irony
    McDonald’s Free Treat Offer Failure
    KFC Free Chicken Offer Failure
    Disaster of Panasonic

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    Failure of Gillette

    Gillette is a famous brand but when Gillette launched Vector razor in India, it was one of the biggest failed marketing campaigns in India. Here is where they went wrong. Before launching vector they did some market research and found that in India men had thicker and longer hair as compared to Americans. Keeping that in mind to unclog the razor while shaving they included a plastic piece that could slide down.

    The biggest mistake Gillette did was that they didn’t conduct the research in India. They simply researched with Indian students at MIT. So, they missed out on the biggest problem of Indian men, which is, access to running water while shaving. That is why unclogging the Vector razor while shaving isn’t possible in India. This ultimately led to its marketing failure in India .

    Failure of Tata Nano

    For a middle-class Indian family, buying a brand-new car meant only three options: – Maruti 800, Alto or WagonR. Tata with a dream to provide the happiness of buying 4-wheeler to every family, came out with the cheapest car – NANO worth only INR 1 lakh.

    When Ratan Tata’s Tata Nano was launched it was considered as “the cheapest car” and marketed as one as well. But the word “cheap” prevented it from flourishing. It became one of the greatest failed marketing campaigns in India. It is a great example of famous products that failed in India and that all publicity is not good publicity.

    Failure of Tata Nano - Failed Marketing Campaigns in India
    Failure of Tata Nano

    Hoover’s Free Flight Loss of $50 Million

    It is a common practice of giving an offer on products which are old-fashioned, not in use or gathering dust in warehouses. This American based company which sold washing machines and vacuums began with a marketing promotion in 1992 with an offer to gift trip tickets to Europe on the purchase of $100 or more.

    The company wasn’t expecting a huge response but they were well adorned by a flood of customers all across the world. This led to a whopping loss of $50 million. This shows that even if you want to lure the customer by giving an offer or a discount, make it realistic. This was one of the biggest losses of a failed marketing campaign of all time.

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    Red Lobster’s All-You-Can-Eat Promotion Failure

    You might have witnessed many restaurants where if you finish a special dish within a time-limit, you get a reward at the end of it. This leads to a good attraction of customers because very few can complete this challenge but everyone wants to participate. In 2003, Red Lobster also thought this and launched a promotional campaign named “Endless Crab”.

    The idea behind this was that Red Lobster was sure that people in America would either not be able to sit long just to eat or they would not be able to finish more than  a couple of plates at one go. This is because even though Crab is delicious, it is salty and rubbery making it hard to consume.

    But here is a catch, Red Lobster never met Americans and after a few weeks of the launch, they realised that they were losing money on each order. The average customers were able to eat at least 2 dozen. Not only this, but the US government also capped on the number of crabs hauled from the ocean. This left the company with a net loss of $3.3 million. This definitely makes it on the list of worst marketing campaigns on all you can eat food challenges.

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    Lifelock – The Story Of An Irony

    Lifelock is an American company that provides identity theft protection. It was co-founded in 2005 by Todd Davis and Robert J. Maynard. When Lifelock began promoting its services in 2006, they were so confident in their product that, as a symbol of trust, CEO Todd Davis’ Social Security number was displayed on its advertisement.

    In 2007, their security system was breached, and Todd Davis himself became a victim of identity theft. The crime was discovered when a company called on his wife’s cell phone regarding an unpaid debt. Upon investigation, it was found that someone used Todd Davis’ identity and obtained a loan of $500.

    Four months later, Davis’ identity was stolen again. The person who stole it used it to open an AT&T/Cingular wireless account and racked up a sum of $2,390 which remains unpaid. Later, Davis’ identity was stolen 11 more times resulting in losing the trust of people in his company. This proves that ad campaigns about security should not be done lightly and with great precaution or it might just backfire like in this case.

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    Yumist: The start-up that failed to make it big
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    McDonald’s Free Treat Offer Failure

    In 1984 Olympics, McDonald’s offered free burger, snacks and soft drinks for every medal US win. It worked like this, if a customer buys anything from McDonald  they would get a scratch-off card with an Olympic event on it and if the US wins the customer will get free food.  If the U.S. team won gold in that event, the customer would get a Big Mac. If the team won silver, the customer got french fries and Bronze meant a free soft drink. The motto was “U.S. Wins, You Win.”

    But they didn’t realize that two strong opponents of US in the Olympics, Germany and Russia and other communist countries were not participating in the sports event. This resulting in the US winning 174 medals with 83 gold. This was McDonald’s greatest failed marketing campaign.

    KFC Free Chicken Offer Failure

    Whenever we think of any fast food restaurant, the picture of KFC comes to our mind. But when thinking about failed marketing campaigns by fastfood restaurants, then also the picture of KFC ought to come to mind. KFC’s biggest failure in marketing happened on the popular TV show Oprah. They started an offer, promising viewers a free coupon for a 2-piece chicken meal with two individual sides and a biscuit. The only condition was that the users have to download the coupon from the Oprah website.

    KFC clearly hadn’t done any research before the promotion and here is what happened. Millions of people coupons amounting to 10.5 million coupons downloaded. People from all over the US rushed to the KFC counter to get their free treat. KFC gave away almost $42 million free food but still couldn’t deliver what they had offered. They were then left with no other choice but to apologized to Oprah and their customers. So the moral of the story is to always, always, conduct a thorough market research before launching any marketing campaign.

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    Disaster of Panasonic

    Coming up with product names is admittedly difficult but it is hard to believe that no one realized this mistake before it was out into the world. Panasonic which is a famous electronics brand launched a new PC named “Woody – the Internet pecker”. Woody means male erection.

    To make matters worse, they didn’t realise the mistake and went on to rename it as “Touch Woody” to highlight the touch screen feature of the PC. This is one of the greatest fails done by a brand on naming their products.

    Conclusion

    Even after these failed marketing campaigns, these brands are doing well because they have learned from their mistake. That is what every human being and all the businesses should do. Don’t repeat your mistake, learn from them and keep improving. And always remember that every failure is a door to a new opportunity or idea. And most times fear of failure stops us from creating anything new. So our advise is to do thourough market research and not skip over or skimp on this step as most of these fails could have been avoided with a couple more hours of research or meetings put behind the campaigns. Let us know which failed ad campaign shocked you the most or if you want to add anything else to this list. Untill next time!

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    FAQ

    Why do marketing campaigns fail?

    Most of the marketing campaigns fail due to a lack of research before the product launch. Other factors that can also lead to failed marketing campaigns are not focusing on the right direction, copying from others, budget, and timing.

    What are the most successful marketing campaigns?

    Some of the most successful marketing campaigns of All time:

    • Idea cellular: What an Idea.
    • Vodafone ‘ZooZoos’
    • Fortune Oil- Ghar Ka Khana.
    • Ariel Matic – #ShareTheLoad.
    • Fevikwik- Todo Nahi Jodo.
    • Surf Excel- Daag acche hain.
    • Coca Cola – Small world.
    • Meri Maggi- Me and Meri Maggi.
    • The “Share a Coke” campaign, Coca Cola.
    • The “Real Beauty” campaign, Dove.

    How do you know when a campaign has failed?

    When a company or brand does not receive the response that they were expecting after marketing their campaign, or when a company loses money from a campaign instead of earning a profit, then it s evident that their marketing campaign has failed.

  • RAS Luxury Oils – India’s First “Farm to Face” Venture

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Who does not want a blemish-free and healthy skin? The market is flooded with skin care products that is promising us everything form fairness to young and wrinkle free skin. But, as a matter of concern many of these skin care products contain harmful substances like parabens, sulphates, mineral oils and fillers. While big brand names and celebrity endorsements easily fool many of us to trust and use these harmful skin care products, Shubhika Jain, was lucky enough to grow up using home made skin care products, with ingredients handpicked by her mother.

    In the year 2017, Shubhika launched her brand ‘RAS Luxury Oils’ to bring the goodness of organic and chemical free skin care products to the Indian users. The company works with the mission to provide a fine blend of Ayurveda and Aromatherapy to its patrons and foster holistic healing of body, mind, and soul.

    StartupTalky interviewed RAS Luxury Oils co-founder Shubhika Jain, to know about the amazing products the company has to offer, as well as the strategies and operations of the startup.

    RAS Luxury Oils – Company Highlights

    Startup Name RAS Luxury Oils
    Headquarter Chhattisgarh
    Founders/Owner Shubhika Jain & Sangeeta Jain
    Sector Beauty Industry
    Founded July, 2017
    Parent Organization RAS Luxuries Pvt. Ltd.
    Website rasluxuryoils.com

    About RAS Luxury Oils and How it Works
    Founders/Owners of RAS Luxury Oils and team
    How was RAS Luxury Oils Started
    RAS Luxury Oils – Name, Tagline and Logo
    RAS Luxury Oils – Business Model
    RAS Luxury Oils – Revenue Model
    RAS Luxury Oils – User Acquisition
    RAS Luxury Oils – Startup Challenges
    RAS Luxury Oils – Funding and Investors
    RAS Luxury Oils – Advisors and Mentors
    RAS Luxury Oils – Competitors
    What do you wish someone had told you when you were 15?
    RAS Luxury Oils – Awards & Recognition
    RAS Luxury Oils – Future Plans

    About RAS Luxury Oils and How it Works

    RAS Luxury Oils is a treasure-trove of pure and natural essences and blends that elevate your radiant inner beauty to awaken your mind, body and soul. The company offers a wide range of essential oils and elixirs. It fuses ancient Ayurveda with modern science to give you effective & therapeutic skincare and wellness products. RAS Luxury Oils’ USP is that all its products are made of natural, plant-based, cruelty-free, synthetic chemical free and preservatives free ingredients.

    Some features that makes RAS Luxury Oils stand out in the market are

    • Small batch size – resulting in fresh products with more potency.
    • Wild Crafted Raw materials are grown in the founders’ own family estate or Ethically Sourced (Fair Trade) from Farmers across the globe.
    • Vegan, Cruelty-Free, Preservative-Free, Free of Synthetic Fragrances and Additives, Free of Alcohol, Wax Free, Silicon, and Paraben-free.

    Besides, as a social start-up, the company also gives 10% of its profits to Animal Welfare and Girl Child empowerment NGOs.


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    Founders/Owners of RAS Luxury Oils and team

    Shubhika Jain along with her mother Sangeeta Jain co-founded RAS Luxury Oils.

    Owners and Founders of RAS Luxury Oils
    Shubhika Jain and Sangeeta Jain

    Shubhika Jain is the CEO of RAS Luxury Oils, India’s first “Farm to Face” venture. At RAS, she takes on a variety of roles pertaining to leadership, product development & delivery, sales & marketing, HR, technology and general expansion.

    24 years old  Shubhika, believes in balancing of the mind, body, and spirit for the everlasting beauty to reflect on the skin. She strives to introduce a 100% pure, organic and luxurious beauty and skincare products that would aspire people around the globe to say “NO” to synthetic, artificial and at times to those ‘unpronounceable’ cosmetic ingredients.

    Shubhika, through RAS, endorses the benefits of essential oils as well as face and body elixirs in beauty, self-healing, and vitality. She urges everyone to nurture and nourish their inner magnificence and radiate beautifully!

    When not working, Shubhika spends her time with many nonprofit organizations. She is actively involved in helping injured animals through an NGO in Raipur and takes care of stray animals that she finds injured on the streets. She also volunteers for women empowerment through improved sanitation in C.G. In 2012, she campaigned for vegetarianism and helped out injured cows and dogs on street together with Badhte Kadam NGO. She has also been a part of NGO Koshish from 2013 – 2014, where she gave free tuitions to less privileged School children and organized fun events for them. Shubhika believes in all-around individual development be it in academics or sports and was actively into sports like Taekwondo, Karate, Horse riding – winning national medals – during her growing years.

    Shubhika graduated from Lady Shri Ram College, where she equipped herself with tools to turn her passion into a business. Before starting the entrepreneurial journey she had taken up roles in research, web-training etc. for the KN Group, DMS Infosystems and RITEE Group of Institutes.

    RAS Luxury Oils co-founder Sangeeta Jain, being a nature enthusiast is the inspiration for the company. Sangeeta’s  passion for plants and love for gardening led her to set up her own garden centre and nursery – ‘The Mango Tree’. She had set up a computer centre and an Abacus learning centre for children in the early 2000s.

    The mother-daughter duo started product development in their R&D Lab with the existing team of scientists to create natural and organic skincare/wellness products. They also attended various conferences on aromatherapy, skincare and pursued other similar courses to learn more.

    Sangeeta holds a Diploma in Business Management and has been an active member of management in Kanger Valley Academy, a day boarding school in Raipur. She endorses and believes in healthy living through yoga and spiritual meditation. When not working Sangeeta loves designing spaces, gardens, clothes and lots more!

    Suramya Jain is the Business Development Executive of RAS Luxury Oils. She takes on a variety of roles pertaining to new Business Development, Sales & Marketing, Social media and content creation.

    The company currently has a team size of 22 members.

    We are looking for highly motivated people with a positive attitude. People who are flexible and willing to learn and bring some kind of expertise with them as well. We are very flexible and understand our employees. We always extend our help in situations if needed by supporting them. Also, we build the team to work in balance with each other and they’re constantly growing and learning as it is a start-up. Most importantly we inculcate the brand ethos and values in them so we are all at the same frequency. Along with fair hiring processes, we continuously review performances and hence identify areas in which employees might need help. We want people who consider us as their family as we do – Shubhika says explaining the company’s work culture.

    How was RAS Luxury Oils Started

    Growing up, Shubhika used to participate in elaborate skincare rituals that have been passed down for generations in her family, with her mother Sangeeta Jain. Shubhika’s motive behind starting RAS Luxury Oils is to pass on this very legacy to consumers at large and start a whole new beauty and wellness revolution.

    “My mother used to create her own beauty concoctions with handpicked flowers, herbs, and other natural ingredients, she grew in the garden herself. This practice is what first inspired me to inculcate a beauty regimen of using natural, organic face and body oils as opposed to lotions, creams and other products containing harmful and toxic ingredients. The thought that this legacy can be passed on to others to create a positive impact is very empowering”  quotes Shubhika

    The word ‘RAS’ encapsulates many meanings in Sanskrit, the most prominent of these being ‘essence’ and ‘happiness’. The brand name reflects the very essence of life, to inspire a sense of happiness and luxury, and to awaken the senses to a higher experience using ancient sciences and spiritual traditions.

    RAS Luxury Oils Logo
    RAS Luxury Oils Logo

    The hand-painted logo portrays the pure ingredients and flora that go into making RAS Luxury Oils and also the multiple colours expressing happiness and vibrancy of nature.


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    RAS Luxury Oils – Business Model

    RAS Luxury Oils has a complete vertically integrated process. While many companies either outsources many of its processes or get products manufactures from third parties, RAS Luxury Oils ensures that cultivation, oil extraction, formulation, bottling, packaging, shipping and marketing all are done in-house, to ensure best quality world class products. Also RAS Luxury Oils is the first ‘farm to face’ venture in India.

    RAS Luxury Oils – Revenue Model

    The company generates revenue through sales of its retail & Professional products through online and offline channels.

    RAS Luxury Oils – User Acquisition

    RAS Luxury Oils’ target group is High Net Worth Individuals with a keen interest in sustainable luxury and organic products.The company is appealing to a small segment of niche people and satisfying their individualistic tastes. The company’s products are distributed and marketed via selective 5-star hotels and salons.

    Currently, RAS Luxury Oils’ products are present at the luxurious spas at St. Regis Hotel in Mumbai, Four Seasons Hotel Mumbai,  Park Hyatt Hyderabad, and  Mirrors & Within- UB City Mall Bengaluru, Shangri-La Bengaluru. Coming soon to JW Marriott & Ritz Carlton Bengaluru, JW Marriott Delhi, Roseate House Delhi, Grand Hyatt Kochi, Grand Hyatt Mumbai and also to Grand Hyatt Hong Kong and Four Seasons Hong Kong. The products are also present on popular online portals like Nykaa and Amazon India and the company’s own e-commerce website rasluxuryoils.com.

    I did not think much about how it would go, and personally tell the customers about our process and what we do and they really liked the products and believed in it from the start.  But for some, it wasn’t very easy, but persistently explaining them helped us reach to them.

    RAS Luxury Oils – Startup Challenges

    Becoming head of any organization at an young age is always challenging and same was the case with Shubhika. As she elaborates –

    When I initially joined the family business it was difficult for the existing staff to accept a young lady as their head. I had to prove myself to be worthy by way of executing tasks and handling situations in a mature and strategic manner which made me win the support of my team.

    Initially, visiting farmer fields, growing its own crops, sourcing the best quality raw materials, having meetings with top executives was challenging. Also getting all certifications, government clearances and legal paper works done was a major challenge for the startup. But as Shubhika gained more experience, she became more confident and patient, and with the support from her enterprising parents, she can now handle everything quite comfortably. However, believing in themselves and keeping the brand sailing successfully  among a plethora of beauty brands out there always remains a challenge.

    RAS Luxury Oils – Funding and Investors

    RAS Luxury Oils is a self-funded brand (Family-funded).

    The company has invested in the production unit, the cultivation fields, machinery, packaging, ingredients, marketing, etc.

    RAS Luxury Oils – Advisors and Mentors

    RAS Luxury Oils’ team is functioning under the guidance of many industry experts. Two prominent advisors on board are –

    Shailendra Jain (Secretary, Mahanadi Education Society)  and Satish Sharma, (President, Asia Pacific Apollo tyres)

    RAS Luxury Oils – Competitors

    The founding team is more for co-existence rather than competition

    We believe in Co-existence and love all the brands out there, whether it’s an established brand or a small new brand there’s always something that we can learn from them.


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    What do you wish someone had told you when you were 15?

    “To meet and talk to the CEOs and executives of various companies – it is an MBA in its own right!” – Shubhika Jain

    RAS Luxury Oils – Awards & Recognition

    • Asia Spa Awards 2017 Best Spa Product – Natural Line
    • IHW Awards 2018 – Best Wellness Brand
    • Harpers Bazaar Best of Beauty – Handcrafted in India- Infinity Anti Ageing Face Elixir

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    RAS Luxury Oils – Future Plans

    RAS Luxury Oils envisions to be the leading wellness and skincare brand in the world, while being 100% pure, organic and sustainable. The company has been operating online and offline through various channels in various cities. Offline, across India its products are available and is being used in well known spas and hotels in Mumbai, Bangalore, Hyderabad, Chandigarh, Indore, Raipur, and Kochi. The company has witnessed an exponential increase in growth since inception in July 2017.

    The company’s future plans includes expanding the physical retail presence with the shop in shop concept and introducing new products in the line up in respect with its research and development.  The company also has plans to start its own stores!

  • Are Review Sites the Newest Internet Craze in India?

    Every country seems to go through a craze about what is the new way people are enjoying using the Internet. It does not seem like it was very long ago when people were jumping on social media apps like Twitter, Instagram, and Tik Tok. People definitely love to jump on the bandwagon and when a type of website combines things people want on the Internet with the trend. It can explode.

    What many do not realize is that the primary reason people use the Internet is not for purchasing items, catching up on their social media accounts or watching movies. The main reason they go to the Internet is for information. They are looking to learn about something, and this is why review sites are going through the roof.

    People want information about something they are interested in, whether it is about a new restaurant, the best place to get vegetables, or what they can do if they are feeling of pain in their side. People want information and review sites are one place people are turning to for information. They help to give people a starting place upon what is the best product or service to enjoy, and many are coming to trust the sites.

    Online Casino Reviews

    It honestly does not matter what type of industry you were talking about. Reviews are becoming one of the most popular ways for people to learn about a product or service. They are coming to trust these reviews as a great source of information, regardless of whether they know if the site has any real authority.

    One way that these sites are attracting users are by providing top 10 lists or by telling you which item is the “best.” For example, you can look at casino reviews by looking at a site that will tell you the best online casinos in each category in India.

    This site has obviously done an extensive amount of research to discover what are the best online casinos. This is useful when you really have no idea whether a site is reliable or not and is especially true when you are new in the field. There are also reviewers which simply post a blog based on their opinion and did not backed their claims with research.

    Consumer Goods Reviews

    Reviews are becoming so popular in India because they give readers an opportunity to learn about something, especially about things they may not have known. If you are a person who is looking for a new car, a new appliance for your home, or the right tool to use to repair something, you may have no idea where to start. Reviews give you a jumping off point.

    An interesting phenomenon about these reviews is that they are telling you what is the “best.” There is no doubt that the term best is a very subjective one, but people are attracted to this word. When they see that something is providing them with a list of the best toothbrushes, they are inclined to give that article the benefit of the doubt.

    What is interesting is that there are websites that have been built solely around the idea of providing consumer goods reviews. Visitors can find the top 10 Air Purifier brands in India, see recommended irons, or top-rated hand sanitizers. The platform covers a huge variety of products, and visitors can find product reviews of any category they have in mind.

    Website Reviews

    It does not matter what industry you are talking about. You can be sure that there are reviews about those products and services. Some of the types of reviews you find may surprise you.  Nowadays, people spend more time online, visiting dozens of websites daily. Shopping has also moved online, and there are thousands of websites offering different kinds of products.

    However, are all of those websites trusted? You can check the experience of others and find different impressions from numerous users about particular websites. Thanks to those reviews, you should easily check if the website you want to buy new shoes is legit, how responsive customer service is, and many other details.

    Health and Beauty Reviews

    For health and beauty products, there are literally tens of thousands of review sites you can find. What you are likely to find is that the more brands or products that are available in a particular industry, the more reviews there are. Because there are hundreds of different makeup products for each part of your face, there are thousands of reviews about these products. This is true for shampoos, fingernail polish, hair coloring products, and much more.

    Tech and Gadgets Reviews

    The tech world is not immune from this either. You can find the best web hosting company, what is the best graphic design program to use when building a website, and which developers are the best.  Consumers can read other users’ experiences for specific smartphones, TVs, gaming consoles, and other gadgets.

    It honestly does not matter what type of industry you are talking about. If you are searching for the best restaurant, a great doll for your child, the ideal flower to give for a romantic evening out, or where to have the best vacation, there are reviews about it all. People want the opinion of someone else to help them make decisions. It really is an interesting phenomenon.

  • How WhistleDrive transformed into an Urban Mobility Company in the COVID World

    Do you still live your life the same as pre-covid? If you are, count that you are one of those very few lucky ones. The COVID-19 pandemic has changed the course for almost every business and startup in the country. It has made us realize the importance of “Surviving” and building sustainable models.

    Here is the story of “Whistlers” as they like to call, the team of WhistleDrive, a Hyderabad based tech-enabled transportation & logistics company.

    Started in 2016 by Rakesh Munnanooru, With a vision to build technology driven solutions that enable smart mobility in india. Urban Mobility consists of two movements, People and Goods. And the majority of people are office commuters, So WhistleDrive started with employee transportation and achieved the top status in less than 4 years, also their transportation management technology has also been recognized as “The Next Global Tech 50” at the World innovators meet 2019. It was THE moment where WhistleDrive is scaling spree and then COVID happened.

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    With Nationwide lockdowns, All the operations were put to halt, so the trip count fell to zero.

    A few days went by in anticipation of things getting back to normal. The outlook on happenings across the world and based on their interactions with industry leaders, the team decided to work on things that can help WhistleDrive get through the pandemic. That’s when they took the decision to provide logistics services, (the movement of goods) transforming themselves into an Urban Mobility Company.

    “We had the idea of venturing into logistics from a very long-time but we had in the roadmap of 2022 or near, COVID has left us with no choice but to work on it NOW, and challenged us to push our limits” – Rakesh Munnanooru.

    WhistleDrive takes pride in solving the most complex problems in one of the highly unorganized sectors with the help of technology. With the technology integration in employee transportation, the company claims to have helped the corporates reduce their employee transportation costs up to 20% and improved the overall operations efficiency to 95%. Backed with a strong team and expertise in B2B transport operations, WhistleDrive aims to replicate the same in logistics, providing technology enabled solutions.

    “The industry perceives that technology adds a lot of costs to the process and requires a highly skilled ground operations team to use it, hence the low technology adoption rate till now. But in reality, technology reduces costs, manpower and improves efficiency” says Prashanth Mamidanna, Director of Operations.

    It’s been just close to 6 months since they started providing logistics services, the company claims to have on boarded some of the leading brands of the country like Myntra, flipkart, Amazon, Delhivery, BigBasket and 15 others, serving in more than 11 cities in the country.

    Talking about financials, WhistleDrive has raised INR 72 Crores, Series B funding in the late Q3, 2019 and claims to be operationally profitable.

    WhistleDrive’s story is a classic example of how startups should act swiftly when a crisis arrives, with a proper outlook on the market.

  • Top Shopify Tools Entrepreneurs Need to Use

    With the emergence of online stores such as Amazon and Flipkart, and their success, more entrepreneurs have realized just how profitable an online store can be. Although, until a few years back, you would have needed an extensive coding knowledge in different frameworks to build your own online store, the game has changed now. Many online eCommerce websites offer a platform allowing you to create your very own Online Store; and as of now, Shopify is the most popular one.

    Shopify

    Shopify
    Shopify

    Shopify is an online platform that offers users all tools and functionalities to create an Online Store and run it efficiently. It allows you to start your online business, market and sell your products, and manage your store in day to day business. Statistics have shown that about 1 million businesses have delivered using Shopify, and have generated a combined sales of over $200 billion.

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    Google Shopping

    Although Shopify gives you everything that is quintessential to run an online marketplace, you still need tools for other relevant work. Be it resizing an image, automation of trivial tasks like marketing, or making business cards, attention to detail is what makes anyone successful. This is why every Shopify user should also use the below mentioned tools, not just to run an online store, but also make sure to make them professional enough to generate revenue.

    Kit
    Burst
    Slogan Maker
    Hatchful
    Image Resizer
    Oberlo
    Printful
    Klaviyo
    PushOwl
    Shopcodes

    Kit

    Kit is a tool offered by Shopify to help you with the social media marketing of your online store. Social Media Marketing is one of the leading marketing techniques and has by far helped most business users in advertising their products and services. Since essentially every internet user has a social media profile, chances are that you will find most of your customers through social media marketing strategies. From launching your store and growing business to email marketing along with sales and conversion, Kit is the extra set of hands you need to focus more on your business.


    Relevant read:


    Burst

    Burst is a free Stock Photo Platform, and is powered by Shopify to offer free and high resolution pictures to users for a perfect blog or website. The photos can be found by category including Home, City, Education, Food among others, with new photos posted every week to keep the stock fresh. The pictures offered by Burst are all free for commercial use for designer, developers, bloggers and entrepreneurs, while also being editable. Burst also offers users some amazing business ideas to choose from a collection of trending and fresh ideas through case studies, marketing analysis, and business model insights.

    Slogan Maker

    As the name suggests, Slogan Maker helps you find and develop eye catching slogans and catchphrases to use in your business. All you need to do is type in the word that you need in the phrase, or the main keyword of your product or service, and the Slogan Maker will automatically generate a slogan for you. A slogan shouldn’t be taken lightly, since some of the most popular brands are recognized by a slogan, and a good catchphrase might also help you grab some of your customers’ attention.

    Hatchful

    Every business, online or retail, needs a good logo to first have an identity and mark its presence. This is where Hatchful comes in handy as a tool, Shopify has to offer. Hatchful is a free logo maker for creating professional-looking logos and allows you to choose from a plethora of free and professionally designed templates. It allows you to add icons and edit the logo as you please with an easy to use interface and let the logo brand your niche.

    Image Resizer

    The worst mistake one can make while starting an online store is taking things lightly, and even worse, disregarding the picture of your product or other images you use. Image Resizer is the tool that takes care of this situation for you. A customer, when purchasing online, literally has to bet his money on the image of the product you have to offer. Resizing the image comes quite in handy, as it optimizes the image for use on the web, while also setting it in accordance with the configuration of the website, to make your online store more professional and appealing.

    Oberlo

    Oberlo is a dropshipping application that works in a business model where you can sell on an online store without having to maintain an inventory. With Oberlo, you can find products to sell online and sell them directly from the manufacturer to the customer. Moreover, with millions of products to sell online and an automation tool like Oberlo, you can focus more on marketing strategies to enhance and scale your business, and create more revenue. Also, once you have made sufficient sales, selling products with Oberlo becomes as simple as clicking a button.

    Printful

    Shopify is a platform to sell your products and sometimes they can include t-shirts, mugs, and other accessories which need on-demand printing. This is where Printful comes in. You can connect Printful with your Shopify store and generate an image of the product with the desired print or embroidery from a collection of 228 different products. It is more of a dropshipping service where all you will receive is the order notification and Printful will take care of the rest.

    Klaviyo

    Klaviyo is a marketing platform that helps you enhance your marketing and advertising strategy with a more personalized approach. Klaviyo offers trigger flows based on dates, events, and memberships for a more optimized and targeted marketing campaign, and needless to say, the better the marketing, the more is the revenue generated. Moreover, with the use of data science to predict risks, sending time, and product recommendations, users get the most out of a marketing tool with Klaviyo.


    Also read:


    PushOwl

    On multiple occasions, users abandon their shopping cart, and this could be the case even with your online store. PushOwl is a web push notification application that comes quite in handy in such situations. It sends out automatic notifications for cart recovery, keeps tabs of and retargets regular visitors to send notifications regarding price drops, product availability and shipping, and offers users with the best push notification services as the most integrated browser push application. PushOwl also helps users with retention marketing as well as CRO.

    Shopcodes

    Shopcodes is a tool built for creating QR codes for customers so they can simply make a purchase by scanning the code. QR codes are making rounds on the internet as the more convenient method to make payments and purchases, and this opportunity is offered by Shopify to its users through Shopcodes. When you make easy purchase and offer users a better customer experience from other websites, you create more loyal customers even without affiliate marketing. Moreover, you can analyze the scans and look into how many purchases were made through the QR code.

  • How to Get a Job at Facebook

    I am sure the majority of the urban population knows Facebook as our virtual reality companion. Many even spend hours on it.

    Have you ever wondered about the team behind all this technology?

    Professionals in technical and even non-technical roles dream of working with this company created by Mark Zuckerberg. It has a reputation year on year as one of the best companies to work for.

    Today we look at “how to get a job at Facebook.” What does one do to get an opportunity like that?

    The approach is a two-fold process, the things that you keep in mind while applying, and the process you follow.

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    We start with the points to remember and then discuss the process.

    Skillset takes priority over experience
    Facebook wants Problem Solvers
    Present the original you to Facebook
    Know who you are for Facebook
    Product Knowledge of Facebook
    Spot the opportunity at Facebook
    Making the Application to Facebook
    Attending Interview at Facebook
    Facebook Offer and your acceptance
    The Last Words

    Skillset takes priority over experience

    Facebook consider skillset
    Facebook consider skillset

    Facebook as an organization values the skill over the experience of the candidate. So, you stand a chance of securing the role if you have the relevant skills but no matching experience yet. Janelle Gale VP Human Resources commented in this context to CNBC “Apply if you have the relevant skills even if you don’t have the right experience because we’re looking underneath the surface for what’s really going to matter here and that’s what skills you can bring to the table.”

    So, if you think you have the knowledge, but lack experience still gives it a try.

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    Facebook wants Problem Solvers

    Gale also said that during the interview you should be able to demonstrate you are capable of solving problems. The idea is always is to go above and beyond your role and think out of the box to find solutions.

    A good way to often to illustrate this is to discuss your previous projects and work, the finding areas of improvement. This indicates that you are open to feedback, have the mindset to learn and progress. Would you hire someone who wants to be stagnant?

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    Present the original you to Facebook

    It is important to be yourself. Presenting a façade will not work, remember the hiring team is experienced at finding the true personality. And a façade can’t be continued for a long time and there are several rounds of interviews.

    You can easily connect with your interviewer, anybody for that matter when you present a true picture. Especially Facebook’s product allows people to be who they are, then how will you able to work if you hide. Thus, remember to stick to your personality.

    Know who you are for Facebook

    There are several rounds in the hiring process, at each step you should have a crystal-clear idea about your own competence. You should take time to self-reflect, peek within yourself to learn about your strength and weaknesses; Likes and dislikes, passions, and apathy.

    This will provide you with a good understanding of the skills and capabilities you can bring with you. You will be able to make the correct choice to enjoy your work, thereby delivering your best performance and exceeding expectations. Can you see the domino effect? In fact, you probably will be asked about what do you do on your best day at work, to understand what you actually like to do.

    Keep these things in mind when you become a contender and further then are called for an interview.

    Product Knowledge of Facebook

    What does Facebook do? Well, it does several things related to social media. Research and learn about the business and the company. Develop knowledge not only about the actual business i.e. social media platforms but also departments working behind the scenes.

    This will be a great asset when making your application, you will be able to show how you can be useful. Also, it is a clear indicator that you are really interested in the organization and have done your research to gain and learn about it. This works in your favour during the interview and is a positive indicator for the recruiter.

    Spot the opportunity at Facebook

    Once you have decided your goal, then be on the lookout for the correct vacancy that matches your skill, experience, and aim. You will find all the roles listed usually on the careers page of Facebook, so be a regular visitor. When you spot something, think if this is this is correct career direction for you.  

    Remember, Facebook is a technology focussed company, so most jobs may require some technical knowledge even though from different spheres like public policy marketing, etc. Thus, till the right opening comes up, you can utilize the time to upskill. Facebook values skill more than experience, so there will always be a possibility for you.

    Another important aspect is location, if you want to become part of the company then be open to relocation where the job opening comes up. Facebook has a presence in North America, Asia, Europe, Africa, The Middle East, and South America.

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    Making the Application to Facebook

    Facebook Job Application Process
    Facebook Job Application Process

    This is a crucial step in the process. And will involve quite a few intricate processes:

    • Create a Resume: Don’t just tweak the existing resume, create a fresh one catering to the job you are applying for. If you are applying for multiple vacancies, then create multiple resumes based on different job roles.
    • Match your goals with the company: Read the mission and vision statements of Facebook. Analyze and emphasize how you fit in the grand scheme of things. Discuss future prospects.
    • Highlight Skills and experience: Skills are deemed essential, so highlight yours even if you don’t have a ton of experience around it. But on the other hand, if you have some experience, don’t forget to include it. Give details of both skills and experience, even if they are college projects. Expressly avoid implying being an “expert” as there always room for improvement and upskilling.
    • Submit application: So, you are ready to take the final step. However, review thoroughly before submission to make sure all fields have been completed correctly with relevant information. Finally, submit within the deadline.

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    Attending Interview at Facebook

    You are almost there, but this is the major hurdle that you will have to cross and there will be several rounds. The initial connection is usually over the phone. The discussion will be around your resume and skills. This is the chance to introduce the recruiter to you as a person and emphasize how your skill will help in Facebook’s business plans.

    The next step would be to meet everyone face to face, here the key is confidence and being yourself. Dress formally and be well-groomed. Use the resources available in the room for demonstration, answer to the best of your ability, don’t hesitate to admit when you don’t know something. Finally, explain your conclusions with reasoning. Don’t forget to discuss how your competence will be helpful for the role and your capacity to multitask.

    Your body language will play a critical role. Always keep it open and friendly, maintain good posture. Be receptive to any feedback and accept it constructively. This will indicate you are willing to do the things you are asked.

    Facebook Offer and your acceptance

    After the interview stage, you will wait to hear back. If your competency matches the job role and the interview was good, you will have an offer from Facebook to join their team. If you are offered a different role, then understand the intricacies first. Keep in mind, your hiring member has faith in you are the correct choice. Congratulations on landing a job in your dream company!

    The Last Words

    It may be the case that unfortunately, you don’t get selected. Don’t be disheartened, there will be other vacancies, just be observant. But make sure you ask for feedback. This will allow you to address any shortcomings. You have been given a chance to correct them and try again.

    All the best!