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  • Snickers Marketing Strategy, Campaigns & Branding: Target Audience, Market, Positioning & Advertising Insights

    With an irresistible blend of peanuts, caramel, and nougat, Snickers has become an enduring sensation in the world of candy bars. For a remarkable nine decades, this delectable treat has been delighting consumers and satisfying their cravings. Its history is etched with remarkable achievements and sales figures that would make any confectionery brand envious.

    Since its formation, Snickers has skyrocketed to unparalleled success. With a lion’s share of the market, it enjoys the prestigious position of being the top impulse snack bar. It is estimated that just global retail sales are at an astounding $3.7 billion, with the United States accounting for nearly half of that total. It is not surprising that Snickers continues to rank among the top five take-home brands.

    Numbers don’t lie when it comes to Snickers’ dominance. Mars, the mastermind behind Snickers, churns out a mind-boggling 15 million bars daily. This production rate is a testament to its unwavering popularity and the insatiable demand for its delectable combination of flavors.

    However, Snickers’ success story isn’t solely defined by sales figures and market share. It has achieved remarkable milestones through its innovative marketing strategies. By leveraging bold and engaging campaigns, Snickers has solidified its position as a household name. Its memorable advertisements, such as the iconic You’re not you when you’re Hungry campaign, have resonated with consumers worldwide, ingraining the brand in their minds.

    In a fiercely competitive market, Snickers continues to hold its ground and reign supreme. With its rich history, astonishing sales figures, and innovative marketing, Snickers remains a force to be reckoned with, ensuring that candy lovers across the globe will continue to find satisfaction in its irresistible blend of flavors for years to come.

    Snickers Target Audience
    Snickers Marketing Mix
    Snickers Marketing Campaigns
    Snickers Marketing Strategy

    Snickers Target Audience

    Snickers has mastered the art of appealing to a diverse target audience. Its demographic reach spans across all age groups, capturing the hearts of both young and old. Geographically, Snickers has a global presence, with its influence felt in markets worldwide. In the United States, it reigns as the top impulse snack bar and holds a prominent position among take-home brands. Snickers’ appeal goes beyond statistics and demographics. It resonates with individuals seeking an energy boost, offering a satisfying combination of peanuts and caramel. The brand speaks to those who crave a balance of sweet and salty flavors, providing a momentary escape from the mundane. Snickers understands the needs of busy professionals, students, and anyone seeking a delicious treat. With its universal appeal, Snickers continues to delight and satisfy the cravings of its diverse and loyal audience.

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    Snickers Marketing Mix

    Snickers has mastered the art of capturing consumer attention through its effective marketing mix. From product development to pricing, promotion, and placement, Snickers strategically weaves together these elements to create a powerful marketing formula that keeps its brand in the sweet spot of success.

    Snickers Marketing Mix
    Snickers Marketing Mix

    Product

    The iconic combination of peanuts, caramel, and nougat, encased in a smooth chocolate shell, is a winning recipe that has stood the test of time. Snickers understands the importance of consistently delivering high-quality, satisfying candy bars that meet consumer expectations. By continuously innovating and introducing new variations, such as Snickers Almond, Snickers Dark, and limited edition flavors, Snickers keeps its product line fresh and exciting, catering to a wide range of tastes.

    Price

    Snickers employs a pricing strategy that strikes a delicate balance between value and affordability. The brand understands that consumers are willing to pay a premium for a product that consistently delivers on taste and satisfaction. By setting competitive prices that align with consumer expectations, Snickers maintains its market position as a go-to candy bar without pricing itself out of reach.

    Promotion

    Snickers’ bold and memorable promotional campaigns have played a significant role in its success. The brand’s marketing efforts are characterized by clever and engaging advertisements that resonate with consumers. From the iconic You’re not you when you’re Hungry campaign to partnerships with popular figures and events, Snickers leverages creative storytelling and humor to connect with its target audience. By consistently delivering entertaining and relatable content, Snickers has managed to create a strong brand identity and maintain top-of-mind awareness.

    Snickers ‘You’re Not You When You’re Hungry’ TVC

    Place and Distribution Strategy

    Snickers’ placement strategy ensures maximum availability and visibility. The brand strategically positions its candy bars in various distribution channels, including convenience stores, supermarkets, vending machines, and online platforms. By making Snickers readily accessible to consumers in their everyday environments, the brand capitalizes on impulse purchases and drives sales.

    Snickers’ marketing mix is a harmonious blend of product excellence, competitive pricing, captivating promotions, and strategic placement. With an effective marketing mix driving its success, Snickers is poised to continue satisfying the world’s hunger for indulgent and delicious treats.

    Snickers Marketing Campaigns

    Snickers’ marketing campaigns have had a significant impact on consumers worldwide.

    The iconic You’re not You when You’re Hungry campaign, featuring humorous transformations, has become a cultural phenomenon, associating Snickers with satisfying hunger and returning to one’s true self.

    Collaborations with pop culture icons, such as Betty White, have amplified the brand’s reach and created memorable advertisements.

    betty white snickers commercial

    Snickers keeps its marketing efforts fresh with limited edition flavors and seasonal promotions, capitalizing on the excitement surrounding specific events. Snickers’ campaigns excel in capturing attention, delivering clear messages, and leaving a lasting impression. The brand has successfully established a strong identity as a beloved and iconic candy bar, known for its ability to satisfy cravings and keep hunger at bay.

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    Snickers Marketing Strategy

    Snickers owes much of its success to its innovative and effective marketing strategies. These strategies have propelled the brand to new heights, capturing the hearts and taste buds of consumers worldwide. From engaging advertisements to creative partnerships, Snickers has consistently pushed the boundaries of marketing excellence. Let’s explore the top marketing strategies that have helped Snickers maintain its position as a confectionery powerhouse.

    Humorous Storytelling

    Snickers’ marketing campaigns are known for their humor and entertaining storytelling. The “You’re not you when you’re hungry” campaign is a prime example. By showcasing relatable scenarios and unexpected transformations, Snickers captures attention and leaves a lasting impression on viewers.

    Memorable Catchphrases

    Snickers has mastered the art of creating memorable catchphrases that become part of popular culture. Phrases like Hungry? Why wait? and Snickers Satisfies have become synonymous with the brand, reinforcing its message of satisfying hunger and cravings.

    Logo Evolution

    Snickers has undergone numerous logo changes throughout its history. From the original bold uppercase letters in the 1930s to a script font in the 1950s, the logo evolved with a curved design in 1968, a bolder look in 1984, and a blue background in 1998. Gradient effects were first introduced in 2003, followed by a 3D design in 2012. The latest logo update in 2020 embraced a minimalist approach. Each change aimed to stay relevant and maintain Snickers’ identity as a satisfying and delicious chocolate bar.

    Snickers’ logo evolution serves as a powerful marketing strategy that helps the brand stay relevant and maintain a strong presence in the market. By periodically refreshing its logo design, Snickers showcases its ability to adapt to changing trends and consumer preferences. The logo changes reflect the brand’s commitment to embracing change and staying ahead of the curve. Snickers strikes a balance between familiarity and novelty, enhancing its brand identity while infusing modern aesthetics. The brand’s dynamic logo designs also enable it to connect with diverse audiences. Snickers leverages logo transformations to generate buzz, engage with its online audience, and strengthen its brand’s online presence. Snickers’ continuous logo evolution serves as an inspiring example of the impact that strategic logo modifications can have on a brand’s success in the ever-changing marketing landscape.

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    Strategic Partnerships

    Snickers has formed strategic partnerships with popular figures and events to increase brand visibility and reach. Collaborations with celebrities like Betty White and the NFL have generated buzz and created engaging advertisements that resonate with consumers.

    Emotional Connections

    Snickers taps into emotions by highlighting relatable situations. For example, their ads often depict people feeling irritable or out of sorts due to hunger. By evoking empathy and understanding, Snickers connects with consumers on a deeper level.

    Limited Editions and Seasonal Variations

    Snickers Crisper
    Snickers Crisper

    Snickers keeps its marketing efforts fresh and exciting through limited-edition flavors and seasonal promotions. These offerings create a sense of exclusivity and urgency, enticing consumers to try new variations and engage with the brand. For example, the Snickers Crisper, a limited edition variant with a crispy rice and caramel center, garnered significant attention upon its release.

    Social Media Engagement

    Snickers has a strong presence on social media platforms, engaging with consumers through witty posts, interactive contests, and partnerships with influencers. By fostering a sense of community and encouraging user-generated content, Snickers maintains an active and vibrant online presence.

    Integrated Marketing Campaigns

    Snickers ensures consistent messaging across various marketing channels, creating integrated campaigns that amplify the brand’s impact. For instance, their Super Bowl commercials often align with their ongoing campaigns, maximizing exposure and generating buzz.

    Sponsorships and Events

    Snickers and National Football League
    Snickers and National Football League

    Snickers sponsors various events and sports teams to increase brand visibility. One notable example is its sponsorship of the NFL, where Snickers’ logo and advertisements are prominently featured during games, further solidifying its association with energy and satisfaction.

    Digital Content Marketing

    Snickers uses digital content marketing to connect with a young, digital-first audience. It creates engaging content across platforms—like YouTube skits on local hunger situations, Instagram memes with custom Snickers jokes, and Twitter polls about “not yourself” moods. The brand collaborates with humor-focused influencers, both micro and macro, allowing them to add their own voice and regional style. This approach works because digital humor resonates with young users, drives fast engagement, and enables flexible storytelling for both local and global audiences.

    Product Placement

    Snickers strategically places its candy bars in movies, TV shows, and other forms of media. This type of product placement not only increases brand exposure but also reinforces the idea that Snickers is a go-to snack in moments of hunger and craving.

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    Conclusion

    Snickers’ marketing strategies have propelled the brand to the pinnacle of confectionery success. With its innovative marketing strategies, Snickers continues to satisfy the hunger and cravings of consumers while establishing a lasting connection that goes beyond the candy bar itself.

    Snickers has demonstrated the power of innovative and engaging marketing strategies. Start-ups can draw inspiration from Snickers’ success by incorporating these strategies into their campaigns. By understanding the importance of emotional connections, integrated marketing, and creating a sense of exclusivity, businesses can captivate their target audience and leave a lasting impression. Snickers’ marketing journey is a testament to the fact that a bold and creative approach can turn a candy bar into a cultural phenomenon. So, marketers, take note and unleash your marketing magic!

    FAQs

    What is Snickers target market?

    Snickers’ target audience spans all age groups, capturing the hearts of both young and old. It resonates with individuals seeking an energy boost, offering a satisfying combination of peanuts and caramel. The brand speaks to those who crave a balance of sweet and salty flavors, providing a momentary escape from the mundane.

    What is the limited edition of Snickers that garnered significant attention upon its release?

    The Snickers Crisper with crispy rice and caramel center is the limited edition of Snickers that got significant attention upon its release.

    What are the top marketing strategies of Snickers?

    Below are the top marketing strategies employed by Snickers:

    • Humorous Storytelling
    • Memorable Catchphrases
    • Strategic Partnerships
    • Emotional Connections
    • Limited Editions and Seasonal Variations
    • Social Media Engagement
    • Integrated Marketing Campaigns
    • Sponsorships and Events
    • Product Placement

    What is Snickers brand positioning?

    Snickers is positioned as a fun, satisfying snack that cures hunger and restores your “normal” self. It combines indulgent taste with humor-driven messaging, appealing to young, energetic consumers. The brand emphasizes reliability, flavor, and quick energy, making it a go-to choice for hunger moments.

    Does Snickers use a push or pull strategy?

    Snickers primarily uses a pull strategy. The brand focuses on creating strong consumer demand through advertising, digital content, humor-driven campaigns, and influencer marketing.

  • Why Planning Matters When Taking a Personal Loan

    Personal loans are a great way to manage large expenses without dipping into your savings. Whether it’s a medical emergency, wedding, travel, or home renovation, a personal loan offers instant funds with no collateral. But before you hit “apply,” there’s one tool you must use – an EMI calculator for personal loans.

    This simple online tool gives you a quick estimate of your monthly repayments based on the loan amount, interest rate, and tenure. It helps you stay in control of your finances and avoid unpleasant surprises later.

    What is an EMI Calculator for Personal Loans?

    An EMI calculator for personal loans is a free online tool that lets you calculate your Equated Monthly Instalment (EMI) within seconds. Just enter:

    • Your desired loan amount (e.g. Rs. 3 lakh)
    • The interest rate (e.g. 11.5%)
    • The loan tenure (e.g. 3 years)

    And voilà — the calculator shows your estimated EMI, total interest payable, and total repayment amount.

    It’s that simple — no spreadsheets, no formulas, no stress.

    Why Every Borrower Should Use One

    Here’s why using an EMI calculator should be the first step for anyone applying for a personal loan:

    ✅ It helps you plan your budget

    By knowing your EMI in advance, you can ensure that your monthly instalments won’t strain your regular expenses.

    ✅ It prevents over-borrowing

    Sometimes, the loan amount you want and the EMI you can actually afford don’t match. The calculator helps you strike the right balance.

    ✅ It helps compare loan offers

    Different lenders offer different rates. When you use the calculator with multiple interest rates, you’ll know who offers the lowest interest on personal loans.

    ✅ It supports smarter decisions

    Want to reduce your EMI? Try increasing the tenure. Want to pay off faster? Reduce the tenure. The calculator shows you how these changes affect your monthly outgo.

    Let’s See an Example

    Suppose you’re looking at a personal loan of Rs. 4 lakh for 3 years at 11% p.a.Your EMI will be approximately Rs. 13,065.

    Now, if you stretch the tenure to 5 years, the EMI drops to around Rs. 8,705 — but your total interest paid increases.

    With an EMI calculator for personal loans, you can test various combinations like this and pick what works best for your needs.

    Planning for the Lowest Interest on Personal Loan

    Everyone wants the best deal — and that usually means getting the lowest interest on personal loans. Here’s how the EMI calculator helps:

    • Try different lenders’ rates to compare total interest costs
    • Combine it with eligibility criteria to find offers you can actually qualify for
    • Use it to plan for shorter tenures, which often attract better interest rates
    • Avoid loans with hidden charges by calculating total repayment

    💡 Pro Tip: Use the calculator before and after you negotiate with lenders. It helps you see how even a small difference in rate affects your EMI.

    Use It When You…

    • Are planning to apply for a personal loan
    • Want to check if a lender’s offer fits your budget
    • Need to decide between 3-year vs. 5-year tenure
    • Are choosing between top-up or new loan options
    • Want to prepay and calculate the impact on interest saved

    How to Apply After Using the EMI Calculator

    Once you’ve figured out your comfort zone using the EMI calculator, applying for a personal loan becomes much easier:

    1. Check pre-approved offers online – With just your mobile number and OTP
    2. Choose your amount and tenure – Based on your calculated EMI
    3. Submit your documents – PAN, Aadhaar, salary slips, and bank statements
    4. Get funds quickly – Some lenders disburse the loan within 24 hours

    You can also use tools like DigiLocker and Account Aggregator to speed up documentation digitally.

    Extra Benefits of Using an EMI Calculator for Personal Loans

    • Time-saving – No complex calculations needed
    • Accessible – Use it on your phone, anytime
    • Transparent – Know the full cost of borrowing upfront
    • Compare offers – Find the lowest interest on personal loan easily
    • Customisable – Adjust amount, tenure, and rate as per your needs

    Final Thoughts: Borrow Wisely with the Right Tools

    Taking a personal loan is a big decision — one that impacts your finances for months or even years. But with the help of an EMI calculator for personal loans, you can make that decision with clarity and confidence.

    It’s free, simple, and incredibly helpful. Use it before applying, compare multiple offers, plan your tenure smartly — and most importantly, borrow within your comfort zone.

  • Top 12 Best Restaurant Billing Software & Management Solutions in India for 2025

    In today’s fast-paced world, running a restaurant involves much more than just serving delicious food. Efficient management of operations, including billing and payment processing, is essential for providing a seamless dining experience to customers while optimizing business productivity. To simplify these tasks and enhance overall restaurant management, investing in reliable restaurant billing software is crucial.

    Restaurant billing software is a specialized application designed to streamline and automate the billing and invoicing processes within a restaurant or food establishment. It serves as a digital tool that replaces traditional manual methods of generating bills, calculating prices, and managing financial transactions.

    This software typically integrates with other restaurant management systems, such as point-of-sale (POS) systems, inventory management, and customer relationship management (CRM) software. It enables restaurant owners, managers, and staff to efficiently handle billing operations, including generating itemized bills, applying for discounts or promotions, splitting checks, accepting various payment methods, and tracking transactions.

    Key Features of Restaurant Billing Software Include:

    1. Menu Integration: The software can be integrated with the restaurant’s menu, allowing a seamless selection of items and automatic calculation of prices.
    2. Table Management: It facilitates assigning tables to customers, tracking occupied tables, and generating bills specific to each table.
    3. Split Billing: The software enables dividing bills among multiple customers or splitting checks based on individual orders.
    4. Tax Calculation: It automatically calculates applicable taxes and includes them in the final bill.
    5. Payment Processing: The software supports different payment methods, including cash, credit/debit cards, digital wallets, and mobile payments.
    6. Reporting and Analytics: It provides insights into sales data, revenue trends, and customer preferences through comprehensive reports and analytics.
    7. Integration with POS and Accounting Systems: Seamless integration with POS systems allows the automatic transfer of sales data for accurate accounting and financial reporting.

    In this blog post, we will explore the top restaurant billing software solutions available in the market. Whether you own a small café, a bustling eatery, or a fine dining establishment, these software options can streamline your billing process, increase accuracy, and help you gain valuable insights into your business performance.

    Best Restaurant Billing Software:

    Let’s embark on a journey to explore the top restaurant billing software options and take your dining establishment to new heights of success. Most of them are not exclusively for billing but for the overall management of various kinds of food outlets. Let’s take a detailed look at the topic.

    Feature Comparison Chart of the Best Restaurant Billing Softwares in India

    Platform Pricing (Approx.) Billing & Invoicing POS System Inventory Management Online Ordering Loyalty/CRM Marketing Tools
    Vyapar ₹599/year onwards ✔ ✘ ✔ ✘ ✘ ✘
    PetPooja ₹10,000/year onwards ✔ ✔ ✔ ✔ ✔ ✔
    myBillBook ₹399/year onwards ✔ ✘ ✔ ✘ ✘ ✘
    UrbanPiper ₹3,000/month onwards ✘ ✔ ✘ ✔ ✔ ✔
    Ciferon ₹6,000/year onwards ✔ ✔ ✔ ✘ ✘ ✘
    Zipbooks Free & Paid plans ($15/month onwards) ✔ ✘ ✘ ✘ ✘ ✘
    TouchBistro $69/month onwards ✔ ✔ ✔ ✘ ✔ ✘
    JustBilling ₹8,000/year onwards ✔ ✔ ✔ ✘ ✘ ✘
    FusionResto Custom pricing ✔ ✔ ✔ ✔ ✔ ✔
    Restaurant365 Custom pricing (avg. $435/month) ✔ ✔ ✔ ✘ ✔ ✔
    Limetray Custom pricing ✘ ✔ ✘ ✔ ✔ ✔
    GOFRUGAL ₹1,200/month onwards ✔ ✔ ✔ ✔ ✘ ✘

    Vyapar

    Software Vyapar
    Rating 4.4 out of 5
    Free Trial Completely Free
    Best For Managing accounting, invoicing, and inventory for small businesses
    Vyapar - Best Restaurant Billing Software
    Vyapar – Best Restaurant Billing Software

    Vyapar is one of the most popular billing apps for restaurants in India. They have a very user-friendly interface that makes it extremely easy for users to navigate through the platform. As far as professional bills are concerned, Vyapar has more than 12 invoice templates that can be used by restaurants. It ensures that the data entered is 100% safe and secure, in addition to a heavily protected automatic data backup facility. This makes it one of the top 10 restaurant billing software. They also have special synchronization features that help the client access the app from any device of their choice. They have separate plans for mobile and desktop versions of the app, which can be chosen depending on the convenience of the client.

    Pros

    • Ease of use: Vyapar is easy to use, even for those without accounting experience. Its user-friendly interface makes creating invoices, tracking expenses, and managing inventory simple.
    • Mobile app: It has a mobile restaurant billing app that allows hotel staff to access their accounts from anywhere. This can be useful for checking invoices, tracking payments, and managing inventory.

    Cons

    • Limited reporting: Its reporting capabilities are somewhat limited compared to other billing and accounting software. This may not be a problem for small hotels, but it could be a drawback for larger ones needing more detailed reports.
    • No iOS Compatibility: The software’s incompatibility with iOS devices is a major drawback for many customers who exclusively use Apple products.

    Vyapar Pricing

    Vyapar is a free billing software for restaurants.

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    PetPooja

    Software PetPooja
    Rating 4.7 out of 5
    Free Trial Available
    Best For Efficient handling of billing, orders, inventory, and customer engagement
    Petpooja - Best Restaurant Billing Software
    Petpooja – Best Billing Solution for Restaurant

    PetPooja is a simple restaurant POS software that manages all the operations of a restaurant, especially billing. They have a highly simplified interface that lets the user generate bills in three clicks. There is no need for any separate training to use this software. With both keyboard and touchscreen facilities, it works on computers, laptops, and phones. They have a wide range of customizable bill templates which has integrated the necessary facilities to incorporate payments with QR code. This all-in-one restaurant management system works efficiently in all kinds of restaurants and food outlets. They have facilities that let the customers have separate bills in case they want to split and pay. Apart from billing, PetPooja also takes care of other operations like inventory, menus, CRM, reporting, and online ordering. As per the needs of the customer, they can choose a plan and request a free demo.

    Pros

    • Comprehensive features: Petpooja offers a comprehensive suite of features to help hotels and restaurants streamline their operations and improve efficiency.
    • Cloud-based: It is a cloud-based software that can be accessed from anywhere with an internet connection.

    Cons

    • Difficult Configuration Process: A considerable amount of difficulty has been reported by several users in the app configuration process.
    • Limited integrations: It does not integrate with a lot of third-party software. This could be a problem for hotels and restaurants that use other software systems, such as property management systems (PMS) or restaurant management systems (RMS).

    PetPooja Pricing

    ₹10,000* first year/per outlet. +₹7,000* renewal from next year.

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    myBillBook

    Software myBillBook
    Rating 4.6 out of 5
    Free Trial Completely Free
    Best For Simplifying invoicing and managing financial transactions for small businesses
    myBillBook - Best Restaurant Billing Software
    myBillBook – Best Restaurant Billing Software in India

    myBillBook is one of the most popular billing software amongst restaurants that helps create professional invoices within a short time. In the post-GST era, myBillBook has been able to continue to generate professional bills by making use of its various facilities, including the feature that auto-populates all the mandatory details like GSTIN, HSN/SAC code, GST rate, etc. They have more than 8 GST invoicing formats that can be used to curate a custom-made GST bill. Apart from billing, the software also assists in filing tax returns at various intervals. It has an ISO 27001 certification, which makes this platform 100% safe and secure to trust your data with, making it one of the top 10 restaurant billing software. Additionally, all the data entered is end-to-end encrypted, which safeguards it from any sort of malware attacks.

    Pros

    • Easy to use and navigate: myBillBook has a simple user interface, making it easy for hotel staff to learn and use its various features, even those with minimal accounting experience.
    • Multilingual support: It supports multiple languages, making it suitable for hotels serving a diverse clientele.

    Cons

    • Limited reporting capabilities: While it provides basic reporting features, some users desire more in-depth and customizable reporting options.
    • Restaurant billing system generation: It currently does not have a built-in feature for generating e-way bills, which some Indian hotels may require for certain transactions.

    myBillBook Pricing

    myBillBook restaurant billing software is a free billing software for restaurants.

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    UrbanPiper

    Software UrbanPiper
    Rating 4.5 out of 5
    Free Trial Available
    Best For Enabling online ordering and delivery management
    Urbanpiper - Best Restaurant Billing Software
    Urbanpiper – Best Restaurant Billing Software in India

    UrbanPiper uses Prime POS, which is a web-based POS System that is specifically designed for restaurants and cafes. They offer a wide range of facilities, including billing, account management, inventory management, delivery integrations, advanced reporting, etc. Its one-year plan costs around INR 10,000, which includes Billing & KOT, point of sales, detailed analytics, POS mobile app, customer support, etc, among other things. Their billing procedures are speedy and reliable, and they are proven to improve the operational efficiency of the restaurants. They are functional in multiple operating systems, including Ubuntu, Microsoft Windows, iOS, Android, macOS, and Linux.

    Pros

    • Point-of-sale (POS) system: This feature allows businesses to process orders, manage payments, and track sales.
    • Table management: This feature allows businesses to manage table reservations and seating arrangements.
    • Billing and invoicing: This feature allows businesses to generate invoices and track customer payments.

    Cons

    • Pricing: It can be expensive for some businesses, especially those with few locations.
    • Initial setup: The initial setup can be time-consuming, especially for businesses with many menu items and locations.

    UrbanPiper Pricing

    They offer quotation-based. Contact the vendor to get a quotation.

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    Ciferon

    Software Ciferon
    Rating 4.5 out of 5
    Free Trial Available
    Best For Affordable restaurant management
    Ciferon - Best Restaurant Billing Software
    Ciferon – Best Billing Software for Restaurant in India

    It is a restaurant billing software that is made for restaurants, cafes, and grocery stores. They have a very diverse integration mechanism, which is also very user-friendly. Therefore, one can integrate multiple apps like Zomato, Swiggy, etc, and manage them through a centralized platform. Apart from restaurant billing, they also help with accounting, online integrations, customer management, and inventory management. Additionally, they have integrated payment pathways, making the entire billing process more hassle-free and efficient. They track the money to be received and paid as and while recorded accurately in the account book. Depending on the requirements of the client, Ciferon has different kinds of plans. The prices will also depend on the requirements of the user.

    Pros

    • Scalable solution: Ciferon can be scaled to meet the needs of hotels of all sizes, from small boutique hotels to large chains.
    • Reliable customer support: It offers reliable customer support to help hotels with any issues they may encounter.

    Cons

    • E-way bill generation: It currently does not have a built-in feature for generating e-way bills, which some Indian hotels may require for certain transactions.
    • Integration with specific PMS: Its integration with specific PMS systems may require additional configuration or workarounds.

    Ciferon Pricing

    10,000 Per Outlet, Renewal 6500 per year

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    Zipbooks

    Software Zipbooks
    Rating 4.5 out of 5
    Free Trial Available
    Best For Simplifying accounting tasks and managing financial records
    Zipbooks - Best Restaurant Billing Software
    Zipbooks – Best Billing Software for Restaurant in India

    ZipBooks is a cloud-based accounting software designed to cater to the accounting and bookkeeping needs of small and medium-sized businesses such as restaurants, café, etc., offering essential features such as core accounting, financial reporting, online invoicing, expense tracking, and credit card processing. It serves as a comprehensive platform for businesses and bookkeeping firms alike.

    Pros

    • Quick and simple invoicing feature: ZipBooks’ quick and simple invoicing tool has garnered positive feedback from many users. According to them, the UI is elegant and clear, which is good for branding.
    • Reliable customer support: It offers reliable customer support through phone, email, and live chat to assist hotels with any issues or questions.

    Cons

    • Advanced reporting: It may require additional integrations or workarounds for in-depth and complex reporting needs.
    • Menu Navigation Issues: Several customers have trouble accessing ZipBooks’ menus.

    ZipBooks Pricing

    Plan Price
    Starter Free
    Smarter $15/month
    Sophisticated $35/month
    Accountant Custom plans

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    TouchBistro

    Software TouchBistro
    Rating 4.0 out of 5
    Free Trial Not Available
    Best For Streamlining restaurant operations
    TouchBistro - Best Restaurant Billing Software
    TouchBistro – Best Software for Restaurant Billing

    TouchBistro is a renowned iPad-based point-of-sale (POS) system specifically designed for the restaurant industry. It offers a comprehensive suite of features and tools to streamline various restaurant operations, including order management, menu customization, tableside ordering, payment processing, staff management, and analytics. TouchBistro is known for its user-friendly interface, flexibility, and robust functionality, making it a popular choice for restaurants of all sizes, from small cafes to large establishments.

    Pros

    • Cloud-based and mobile accessibility: It is a cloud-based software that allows access from anywhere with an internet connection, and it also offers a mobile app for on-the-go management.
    • Reliable customer support: it offers 24/7 customer support to help restaurants with any issues they may encounter.

    Cons

    • Pricing: It can be expensive for some restaurants, especially those with few locations.
    • Initial setup: The initial setup can be time-consuming, especially for restaurants with many menu items and locations.

    TouchBistro Pricing

    Its price starts at $ 69/month*

    JustBilling

    Software JustBilling
    Rating 4.3 out of 5
    Free Trial Available
    Best For Simplifying billing and invoicing processes
    JustBilling - restaurant billing solution
    JustBilling – Food Billing Software

    JustBilling is a comprehensive business management software designed for small businesses. It offers a range of features, including billing, invoicing, inventory management, CRM (Customer Relationship Management), reporting, and more. JustBilling helps businesses streamline their operations, automate financial transactions, and improve overall efficiency. It is suitable for a variety of industries such as retail, restaurants, spas, salons, and service-based businesses. With its user-friendly interface and robust functionalities, JustBilling aims to simplify business management and enhance productivity.

    Pros

    • Comprehensive features: It offers a comprehensive suite of features for small businesses. In addition to billing and accounting, it also includes features for inventory management, project management, and time tracking.
    • Mobile app: It has a mobile restaurant billing app that allows businesses to access their accounts from anywhere.

    Cons

    • Limited reporting: Its reporting capabilities are somewhat limited compared to other billing and accounting software. This may not be a problem for small businesses, but it could be a drawback for larger businesses that need more detailed reports.
    • Limited integrations: This does not integrate with a lot of third-party software. This could be a problem for businesses that use other software systems.

    JustBilling Pricing

    Plan Price
    Windows Subscription ₹ 14160
    Android Subscription ₹ 14160
    IOS Subscription ₹ 14160

    FusionResto

    Software FusionResto
    Rating 4.5 out of 5
    Free Trial Available
    Best For Seamless restaurant management
    FusionResto - Best Restaurant Billing Software
    FusionResto – Best Restaurants Billing Software in India

    With an easy-to-use user interface, FusionResto (RanceLab) is one of the preferred restaurant billing software solutions today. It has integrated POS and inventory management facilities along with basic features. Its software helps serve its customers more efficiently through its multiple KOT functionality and table reservation systems. Apart from billing, the software also provides integrated and centralized accounting services. This web-based platform is compatible with both Windows and iOS. They have priced their plans differently based on the different requirements of the client. So as to finalize the most suitable option, the firm allows you to take a free demo as well.

    Pros

    • Online ordering: Fusion Resto allows businesses to accept orders online through their website or mobile app.
    • Customer relationship management (CRM): Its CRM system helps businesses track customer interactions and build relationships.
    • Reporting: It provides detailed reports that can help businesses identify trends and make informed decisions.

    Cons

    • Pricing: It can be expensive for some businesses, especially those with a small number of locations.
    • Some users have reported issues with the software’s stability and reliability.

    FusionResto Pricing

    USD $59.00 per month

    Restaurant365

    Software Restaurant365
    Rating 4.1 out of 5
    Free Trial Not Available
    Best For Streamlining restaurant operations
    Restaurant365 - Best Restaurant Billing Software
    Restaurant365 – Best Restaurant Billing Software

    Restaurant365 is a cloud-based restaurant management software that offers a comprehensive suite of tools and features to streamline various aspects of restaurant operations. It provides functionalities for accounting, financial management, inventory control, recipe costing, payroll, scheduling, and reporting. With its integrated platform, Restaurant365 aims to simplify and centralize restaurant management, helping owners and managers optimize efficiency, control costs, and make data-driven decisions. It is designed specifically for the unique needs of the restaurant industry, providing a robust solution for restaurant financials and operations management.

    Pros

    • Recipe costing: This feature enables restaurants to calculate the cost of their menu items, ensuring accurate pricing and profitability.
    • Labor management: This feature helps restaurants schedule staff efficiently, track employee hours, and manage payroll.
    • Scalability: It can be scaled to meet the needs of restaurants of all sizes, from small cafes to large chains with multiple locations.

    Cons

    • Learning curve: While it offers extensive training resources and support, some users may find the initial learning curve steeper than simpler POS systems.
    • Occasional technical glitches: Users have reported occasional glitches and bugs, but the company is responsive to promptly addressing these issues.

    Restaurant365 Pricing

    Plan Price
    Essential $435/month/location, billed quarterly
    Professional $635/month/location, billed quarterly
    Custom Custom Price

    Limetray

    Software Limetray
    Rating 4.0 out of 5
    Free Trial Not publicly listed
    Best For Restaurants needing branded online ordering, CRM, and marketing automation
    LimeTray - Best Restaurant Billing Software
    LimeTray – Best Restaurants Billing Software

    This app lets customers book tables directly, has a simple dashboard, and works even when you’re offline to take orders. It helps manage both online and offline orders, keeps track of customer relationships, and gives you daily reports.

    Pros:

    • Easy to use and set up
    • Supports both online and offline order management
    • Direct table booking from the app
    • Good CRM tools to track customers
    • Provides daily sales and performance reports

    Cons:

    • Can be expensive for small restaurants
    • Limited customization options for some features
    • Occasional app glitches or slow loading
    • Customer support response can be slow at times

    LimeTray Pricing:

    Plan Price
    Basic $30/month
    Standard $49/month
    Premium Custom pricing

    GOFRUGAL

    Software GOFRUGAL
    Rating 4.2 out of 5
    Free Trial Available on request
    Best For Restaurants looking for POS, inventory management, recipe costing, and delivery integration
    LimeTray – Best Restaurant Billing Software

    GoFrugal Restaurant POS is designed to make restaurant operations easier and more automated. It handles billing, inventory management, bookkeeping, report generation, mobile orders, recipe management, and more, helping staff manage everything with minimal effort. The TouchPOS feature allows quick billing with a clear view of table availability, pending bills, and staff assignments. With inventory and recipe management, you can track ingredients for popular dishes to maintain consistent taste. The web and tablet cloud POS ensures fast access to orders, billing, and detailed sales reports anytime, anywhere.

    Pros:

    • Automates billing, inventory, and bookkeeping for smoother operations
    • TouchPOS provides quick billing and visual table management
    • Recipe and kitchen order management ensures consistent dish quality
    • Cloud-based access on web and tablet for reports and order management on the go
    • Suitable for restaurants of all sizes, including multi-branch setups

    Cons:

    • Can be complex to set up initially for small teams
    • Pricing may be high for very small or new restaurants
    • Some users report occasional software glitches or slow updates
    • Customer support response can sometimes be slow depending on location

    Pricing

    Plan Price
    Starter ₹500/user/month
    Standard ₹1,200/user/month
    Professional ₹2,500/user/month
    Enterprise Custom pricing

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    Conclusion

    Today, restaurant billing software has gone much beyond what the name suggests. They have evolved as relevant POS systems, wherein they cater to each and every aspect related to running a restaurant. This software is not only limited to restaurants but to any kind of food outlet. There are more options available if one sets out to look for general billing software. However, one needs to look at all the available options that align with their requirement before confirming with one. Most of these software offers a free demo before one purchases a paid plan. By making use of this facility, the clients can ensure the cost efficiency and smooth functioning of the business.

    FAQs

    What is restaurant billing software?

    Restaurant billing software is a computer program designed specifically for managing billing and invoicing processes in restaurants. It helps automate and streamline various tasks, such as generating bills, processing payments, and managing customer orders.

    Why do restaurants need billing software?

    Restaurant billing software offers numerous benefits, including efficient billing processes, accurate invoicing, streamlined payment collection, improved order management, inventory tracking, and comprehensive reporting. It saves time, reduces errors, and enhances the overall operational efficiency of restaurants.

    Some of the popular billing software for restaurants include Vyapar, PetPooja, myBillBook, UrbanPiper, Ciferon, JustBilling, TouchBistro, and more.

    What features should I look for in restaurant billing software?

    When choosing a restaurant billing software, consider features such as menu management, table and order management, customizable bill generation, split billing options, integrated payment gateways, tax calculations, inventory tracking, CRM integration, and robust reporting capabilities.

    Is restaurant billing software easy to use?

    Yes, most restaurant billing software solutions are designed to be user-friendly and intuitive.

    Can restaurant billing software handle multiple payment options?

    Yes, popular restaurant billing software usually supports various payment options, including cash, credit cards, debit cards, mobile wallets, and even gift cards.

    How can I choose the right restaurant billing software for my business?

    To choose the right restaurant billing software, consider your specific needs, budget, and the scalability of the software. Researching different options, reading customer reviews, and requesting demos or trials to assess the user experience and compatibility with your existing systems is recommended.

    Which are the free restaurant billing software?

    Some free restaurant billing software in India include Vyapaar and a few with free trials available.

  • Ace Blend Secures Pre-Series A Investment from Fireside Ventures to Disrupt India’s Nutrition Industry

    Mumbai, August 11, 2025: Ace Blend, India’s leading science-backed nutrition powerhouse, today announced an investment from Fireside Ventures, India’s premier consumer-focused venture capital firm. 

    Shivam Hingorani, Founder of Ace Blend, closely examined the Indian nutrition space. What he found were products with low efficacy and unsubstantiated claims that were big on promises, not on results. 

    Ace has been revamping India’s supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. Pure focus on using clinical-grade ingredients and extraction technologies have become the backbone of Ace Blend’s results-driven formulations. 

    “We’re not here to sell hope in a bottle,” said Shivam. “Our mission is to deliver real results. With Fireside’s backing and the best global R&D muscle behind us, we’re ready to scale and show the country what real nutrition looks like.” 

    “Every ingredient, every dose, every claim we make is backed by clinical research,” added Saif Mehkri, a founder with expertise in R&D who Ace Blend onboarded as Co-Founder in 2022, who went on to say, “Indians 

    deserve health outcomes that people can feel, measure, and trust”. At this time Harsh Dugar was also brought on board to lead the GTM strategy. 

    Fireside Ventures, the force behind Mamaearth, BoAT, and 40+ brands in its portfolio across different consumer domains, has been watching Ace Blend’s explosive growth and identified it as a perfect fit. Their decision to invest in them was also triggered by Ace’s strong performance.

    “India has hundreds of nutrition-supplement brands, yet only a select few deliver precise dosing, clinically-backed efficacy, and full raw-material traceability. We see the next breakthrough coming from premium formulations in convenient formats—and Ace Blend is uniquely positioned to provide exactly that to Indian consumers” , said Dipanjan Basu, Partner and Co-Founder at Fireside Ventures. 

    Ace Blend has skyrocketed from ₹1.9 Cr to a projected ₹55 Cr in just three years — charting over 250% growth in year one, nearly doubling in year two, and now scaling more than 4X this year with their pre-series A + angel round funding of $3.3 million, with an additional $5.7 million in the pipeline. The brand is redefining what effective nutrition looks like in India. 

    The fresh capital will be channeled into bringing in star talent across key functions, doubling down on awareness and marketing in hyper-innovative ways, and building cultural momentum around evidence-based nutrition. With deep R&D partnerships already in place, Ace Blend is able to leverage world-class scientific capabilities at a fraction of the cost, allowing the brand to focus its investment on aggressive business growth and market leadership. 

    This funding unites three giants, all set to raise industry standards.

  • Shivalik Small Finance Bank Raises INR 100 Crore in Equity Funding Led By SMBC Asia Rising Fund- Japan

    14 August 2025, New Delhi: Shivalik Small Finance Bank (SSFB), India’s first Small Finance Bank to transition from an urban cooperative bank, today announced that it has successfully raised INR 100 Crore in equity capital. The funding round was led by SMBC Asia Rising Fund- Japan, the corporate venture capital arm of Sumitomo Mitsui Banking Corporation (SMBC), with additional participation from the bank’s existing investors, Accel, Quona Capital, Lightspeed, and Sorin Investments.

    This fresh infusion of capital marks a significant milestone in Shivalik’s journey to build a truly digital-first bank, especially focused on India’s underserved MSME and retail segments. The funds will be utilised to strengthen the bank’s technology stack, expand its workforce across critical functions such as product, engineering, and operations, and to develop scalable solutions through its rapidly growing banking-as-a-service (BaaS) proposition. With a strong digital backbone and a partner-first approach, Shivalik aims to simplify financial access for small businesses and emerging consumer segments across semi-urban and rural India. 

    Commenting on the development, Anshul Swami, Managing Director & CEO of Shivalik Small Finance Bank, said, “We are extremely pleased to onboard SMBC Asia Rising Fund, backed by SMBC as a valuable and strategic partner in our journey of building a digital-first retail bank. At Shivalik, we are building a strong digital foundation to serve the MSME and retail customers across Bharat. Our growth plans have banking-as-a-service as a key pillar – powering a range of use-cases through innovative products and easy partner integrations. We believe that our technology stack, depth of banking knowledge, and commitment to partners will continue to allow us to deliver scalable solutions that resonate with our core audience.” 

    Shivalik Small Finance Bank has a legacy of over 25 years in retail banking, originating as Shivalik Mercantile Co-operative Bank in 1997. It became the first urban cooperative bank in India to transition into a Small Finance Bank in April 2021 under the Reserve Bank of India’s voluntary transition scheme. The bank operates with a strong digital foundation built on Infosys Finacle’s Core and Digital Banking Suite, allowing it to deliver seamless, cloud-native experiences across web and mobile platforms.

    Speaking on the investment in Shivalik, Rajeev Kannan, Managing Executive Officer & Head of India Division at SMBC, said, “SMBC Group is deeply committed to contributing to the broad-based growth of the Indian economy. Through our collaboration with Shivalik—leveraging its digital-native technology stack and strategic partnerships with high-growth external platforms—we are excited to advance the provision of inclusive and scalable financial solutions across India.”

     

    As of FY 2024, Shivalik serves over 9 Lac customers across 79 branches and 114 business correspondents (BC) outlets in 11 states, with a workforce of around 800 employees. The bank has a business portfolio of over INR 6000 crore and generated annual revenue of INR 423 Crore in the last fiscal year. Shivalik offers a full suite of retail and MSME-focused products, including savings accounts, fixed deposits, gold loans, overdrafts, and digital payments. It has also partnered with major insurance providers like Bajaj Allianz, Go Digit, Kotak Life, LIC, and New India Assurance to offer integrated financial solutions to its growing base of customers.

    About Shivalik Small Finance Bank

    Shivalik Small Finance Bank is the first Urban Cooperative Bank in India to transition into a Small Finance Bank, with over 25 years of experience in retail banking. Since its SFB launch in 2021, the bank has focused on scalable, tech-enabled growth. It operates on a cloud-native architecture, powered by the Infosys Finacle Core and Digital Banking Suite, serving 9+ lakh customers across 79 branches and 114 BC outlets in 11 states. With a business size crossing ₹6,000cr, annual revenue of ₹423cr, andan employee base of over 800, Shivalik continues to scale sustainably by leveraging its digital-first approach and strong retail presence in semi-urban and emerging markets.

    About SMBC Asia Rising Fund

    SMBC Asia Rising Fund serves as the corporate venture capital arm of SMBC, one of the leading banks in Japan. Designed to accelerate business development and cultivate strategic partnerships, the fund invests in high-potential startups actively operating across the Asia-Pacific region. Through this initiative, SMBC Group seeks to enhance its business capabilities and deliver innovative solutions to clients by leveraging emerging technologies, collaborating with portfolio companies, and developing new business models and products.

  • Fractal Analytics IPO: India’s First AI Unicorn Opens Doors to Public Investors

    India’s first AI unicorn, Fractal Analytics, is going public, meaning the company is filing for an IPO (Initial Public Offering) in Mumbai. Soon, the company’s shares will be open for anyone to purchase on the stock market. On August 12, Fractal Analytics announced it will raise around $560 million (₹4,900 crore) through the IPO. According to the India Skills Report by Wheebox, the AI industry in India is projected to grow to $28.8 billion by 2025. Additionally, a press release from the Ministry of Electronics & IT states that India has about 16% of the world’s AI talent. The company sees this as the best time to up its game and capitalize on the growing AI market in India. Here are the key details of the filing.

    How Much Money Will Fractal Raise?

    According to Bloomberg, Fractal Analytics’ valuation is approximately $3.5 billion. The company is looking to raise an additional $560 million (from the public).

    Around $15.4 million of it are new shares, which Fractal will sell directly to the public, with the proceeds going to the company itself. These funds will be used to execute various plans by Fractal Analytics.

    The remaining $436 million will come from investors such as private equity firms TPG Inc. and Apax Partners, along with two other notable early investors. The funds raised from these investors will go directly to them, and Fractal will have no involvement in that amount.

    The IPO of Fractal will be handled by Kotak Mahindra Bank, Morgan Stanley, Axis Capital, and Goldman Sachs.

    Why Does Fractal Need The Funding

    The company aims to develop new products that help them work efficiently and compete globally. Fractal has major clients, including Citigroup, Philips, and Nestlé. It also partnered with OpenAI to build generative AI solutions. Having some fresh funding can help Fractal explore new opportunities.

    Why Fractal Going Public Is a Big Deal?

    There are several reasons why this matters to the general public and is a major development.

    • Fractal is India’s first AI unicorn company, co-founded by five graduates of IIM-A in 2000.
    • The company has been quite successful and reported a profit of $2.65 million (for the year ending March 2025), a 25.9% increase from the previous year.
    • The IPO market has been slow this year, but big listings like Fractal are sure to boost more IPOs and attract foreign investment into India.
    • Importantly, the company is taking up pivotal projects under the IndiaAI Mission, including creating a large AI language model for healthcare. These efforts help decrease the country’s dependence on foreign AI technologies in the near future.

  • Earn from Home: A Step-by-Step Guide to Making Money Teaching Regional Languages Online

    Ever since the pandemic hit, the way teachers teach has changed dramatically and continues to change rapidly. It’s not just about classrooms anymore. You can now teach from your own home and reach students anywhere in the world, no travel, no fuss. If you are guiding someone to improve their native language skills or introducing a regional language to a complete beginner, your knowledge can reach learners everywhere.

    Whether you want to teach academic subjects, professional skills, or even hobbies, you can reach students not just in your city but across the country and beyond. The flexibility makes it perfect for anyone: students seeking extra income, professionals looking for a side hustle, or homemakers re-entering the workforce. This article will show you step-by-step how to start your online teaching journey in 2025.

    Is Online Teaching the Right Career Move for You?
    Why Teaching Regional Languages Online is a Game-Changer?
    How to Choose the Best Online Platforms to Teach Regional Languages in India?
    How to Price Your Regional Language Tutoring in India for Maximum Bookings?
    Marketing Yourself as a Regional Language Teacher
    A Quick-Start Plan for Teaching Regional Languages from Home

    Is Online Teaching the Right Career Move for You?

    In the post-pandemic world, teaching has expanded beyond classrooms and gone truly global. Online teaching helps you to earn from home while connecting with students anywhere in the world, no travel and no boundaries. From helping with schoolwork to teaching regional languages from home, your skills can reach learners everywhere.

    You don’t need a degree from a top university or an expensive setup. If you have a skill you love, an internet connection, and the drive to share your knowledge, you’re good to go. You will get to try new teaching methods, explore innovative tools, and learn from students of different cultures, growing your skills while helping others grow theirs.

    If you’ve ever thought about teaching regional languages from home, there’s never been a better time. With more students than ever turning to the internet for learning, you can make money teaching regional languages online without stepping out of your front door. And the perks? They go way beyond just flexible hours.

    Why Teaching Regional Languages Online is a Game-Changer?

    • Freedom to Work Your Way: When you’re teaching regional languages online, your schedule is completely in your hands. Prefer working early mornings? Great. More of a night owl? That works too. You can teach on weekends, in between other commitments, or even while travelling. The beauty of online language teaching is that it adapts to your lifestyle, not the other way around.
    • Earn Without Big Overheads: Forget about renting classrooms or spending thousands on advertising. To start earning from home as a regional language tutor, all you need is a laptop (or smartphone), a stable internet connection, and a teaching profile. Many tutors also create recorded lessons to generate passive income, turning their skills into a steady revenue stream with minimal upfront costs.
    • Find Students Fast & Teach Regional Languages Online Worldwide: Online teaching platforms give you instant access to a global audience of learners who are already searching for tutors. Whether you’re offering Tamil, Bengali, Marathi, or Kannada lessons, you can reach students not just across India but around the world, without spending hours hunting for leads.
    • Lifestyle-Friendly Career Choice: When you teach regional languages online, you skip the daily commute and rigid office hours. That means more time for family, hobbies, or simply relaxing. You’re still earning an income, but with the flexibility and balance that make work feel a lot less like… well, work.

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    How to Choose the Best Online Platforms to Teach Regional Languages in India?

    Best Online Platform to Teac Regional Languages
    Best Online Platform to Teac Regional Languages

    One of the first big decisions you’ll make as a language tutor is where and how you want to teach. The good news? There is a plethora of options, each with its own perks.

    • Popular Tutoring Platforms: If you want a ready-made audience, platforms like Preply, iTalki, Verbling, and UrbanPro are a great starting point. You simply create a profile, list your skills, and let the platform connect you with students. 
    • Freelancing via Zoom or Google Meet: Prefer to be completely independent? Teaching directly through Zoom or Google Meet means you set your rates and keep 100% of what you earn. The flip side? You’ll also have to handle the marketing, find students, and manage your schedule yourself. It’s more work, but it also gives you complete freedom.
    • Building Your Brand on Social Media: Some of the most successful tutors don’t rely solely on teaching platforms at all; they build their audience. By sharing short language tips, cultural insights, and lesson clips on Instagram, YouTube, or LinkedIn, you can create a personal brand that students trust. 

    How to Price Your Regional Language Tutoring in India for Maximum Bookings?

    • Research Competitive Rates: Comparing prices for the same language and skill level with other tutors will give you an idea of what to expect.
    • Hourly vs. Package-Based Pricing: Some students prefer paying per session, while others commit to a bundle of classes for a discounted rate.
    • Offering Free Demo Classes: A short trial session can help students decide if your teaching style suits them, and help you secure long-term bookings.

    Marketing Yourself as a Regional Language Teacher

    • Social Media Strategies: Post bite-sized lessons, pronunciation tips, or cultural facts on Instagram Reels, YouTube Shorts, and Facebook Groups.
    • SEO for Your Tutor Profile: Use keywords like “Learn Tamil Online” or “Bengali Language Classes” in your profile headline and bio.
    • Networking with Cultural Communities: Join online forums, diaspora groups, and language exchange communities to connect with potential students.

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    Overcoming Common Challenges

    Even the most passionate online tutors run into a few bumps along the way, but with the right approach, these challenges can be managed with ease.

    • Handling Time Zone Differences: When teaching students across different countries, scheduling can get tricky. Tools like Calendly or Google Calendar automatically adjust for time zones, so you and your students are always on the same page. No more missed classes due to clock confusion.
    • Keeping Students Engaged: Online learning can feel repetitive if every class looks the same. Break the monotony by mixing things up, adding interactive games, role-play scenarios, or mini quizzes. Regular progress check-ins keep students motivated and remind them of their progress.
    • Dealing with Inconsistent Income: The truth is, student numbers can fluctuate. To smooth out the ups and downs, diversify your income. Combine live lessons with recorded courses, eBooks, or downloadable worksheets. This way, you’re still earning even when you’re not actively teaching.

    A Quick-Start Plan for Teaching Regional Languages from Home

    Do you want to make money teaching regional languages online and build passive income from teaching languages? Here’s your quick-start guide:

    • Pick Your Niche: Choose conversational, business, cultural, or exam-focused lessons.
    • Create a Strong Profile: Add a pro photo, credentials, and a short intro video.
    • Set Up Your Tools: Get a good mic, webcam, and stable internet.
    • Market Yourself: Use social media, community groups, and referrals.
    • Build Loyalty: Track progress, give feedback, and keep lessons engaging.

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    Conclusion

    If you want to teach regional languages and earn a living, now is the perfect time to start your journey. Teaching languages online is incredibly rewarding, and modern platforms make it easier than ever. You can share your linguistic and cultural knowledge with students worldwide, reaching far beyond traditional classrooms. With the growing demand for regional language learning, there has never been a better time to turn your expertise into a steady income from home.

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    FAQs

    Which platforms are best for teaching regional languages online in India?

    Popular platforms include Preply, iTalki, Verbling, and UrbanPro for a ready-made student base. If you want full independence, you can also teach via Zoom or Google Meet while marketing yourself through Instagram, YouTube, or LinkedIn.

    How much can I earn teaching regional languages online from India?

    Earnings vary based on your rates, hours taught, and demand. In India, online regional language tutors typically charge INR 300–INR 1,000 per hour.

    How can I find students for my online language classes?

    Use tutoring platforms, promote yourself on Instagram Reels, YouTube Shorts, and Facebook Groups, join diaspora or cultural community forums, and optimize your tutor profile with keywords like “Learn Tamil Online” or “Bengali Language Classes.”

  • Redefining Freedom at Work: How People & Culture Teams Can Champion Autonomy, Inclusion, and Purpose

    This article has been contributed by Amruta Kharnal, Senior Manager – People & Culture at Beyond Key.

    In the modern workplace, independence goes beyond adaptable timetables and remote work policies. It is about empowering people to give their all to their employment, make important contributions, and connect what they do with a shared sense of purpose. People & Culture (P&C) teams, which have evolved beyond conventional Human Resources, have the opportunity to redefine this freedom by fostering environments that emphasize autonomy, inclusivity, and meaning. This article investigates innovative, effective solutions for P&C teams to promote these principles, providing new insights into creating workplaces where employees not only succeed but flourish.

    Redefining Freedom at Work
    Redefining Freedom at Work

    Autonomy: Giving Choice in Structure

    Autonomy is often mistaken with unbridled freedom, which brings about instability and misalignment. Instead, autonomy allows one to have options in an established framework that balances accountability and adaptability. P&C teams can facilitate this through the promotion of the idea of “bounded autonomy,” where individuals are free to make decisions within established parameters, for instance, deadlines or objectives. To effectively implement bounded autonomy, P&C teams can:

    Set Clear Expectations

    Define measurable objectives so that employees understand the “what” while having control over the “how.” For example, a marketing team may be entrusted with growing brand engagement by 10% yet given freedom to develop campaign techniques.

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    Offer Skill Development Tools

    Offer workers access to digital learning platforms, mentorship schemes, and cross-functional training to enable them to make independent decisions. This increases confidence and capability, so independence is not overwhelming.

    Create Feedback Loops

    Consistently gather worker feedback using surveys or individual check-ins to enhance autonomy designs, resolving problems like blurry boundaries or a lack of support.

    Inclusion: Creating a Feeling of Belonging through Day-to-Day Behaviour

    The objective of inclusion is to create a setting in which every person is heard, respected, and welcomed, and not merely to recruit diverse people or follow diversity policies. Although they are required, diversity policies alone cannot ensure inclusion.

    “Micro-inclusions”—small, deliberate behaviors that signal active engagement in regular interactions—are an effective but underleveraged tactic. Examples include having meetings to offer space for quieter voices to be heard, recognizing cultural or personal milestones in team communications, and using inclusive language in announcements to the whole company. In a 2024 Deloitte survey, firms that prioritize micro-inclusions have a 25% greater rate of employee-reported belonging than those who only prioritize diversity hiring.

    P&C employees can promote inclusion by:

    Amplifying Underrepresented Voices

    Creating forums, such as employee resource groups (ERGs) or anonymous feedback mechanisms, to provide diverse perspectives with a voice. For example, an ERG for neurodiverse employees may offer insights into workplace accommodations.

    Training in Empathy and Cultural Competency

    To assist teams in working respectfully across differences, conduct training in active listening, self-bias, and cross-cultural communication. All these are important in hybrid or multinational settings where misunderstandings can easily occur.

    Personalizing Recognition

    Shift away from generic recognition to honor contributions in ways that speak to people’s different backgrounds. A public shout-out may be meaningful to some employees, while others will appreciate a private message or a culturally contextualized gesture. Inclusion is an ongoing process, not a project. Micro-inclusions can help P&C teams build a work environment where employees feel comfortable offering their ideas, driving greater innovation, collaboration, and retention.

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    Purpose: Connecting Individual and Organizational Missions

    Purpose is the foundation of meaningful labour. No matter if it’s furthering the mission of their business or alleviating a social cause, employees need to feel that what they’re doing is making an impact. P&C departments play a key role in closing the gap between individual aspirations and organizational goals, forming a sense of purpose that sparks commitment and enthusiasm.

    A new method is “purpose mapping,” a process in which P&C teams assist employees in aligning their own values with their roles. For example, a customer service person who values community may be encouraged to view their work as one of creating trust with clients and boosting the organization’s market reputation.

    To establish purpose, P&C teams can:

    Host Purpose Workshops

    Organize workshops where staff members can reflect on their values and discover how their positions align with the organization’s objectives. To help participants make their goals more concrete, these seminars may incorporate guided activities like writing or creating vision boards.

    Tell Meaningful Stories

    Emphasize actual instances of how individual efforts benefit companies in their endeavours, such as internal newsletters, team gatherings, or town halls for the entire organization. Giving abstract goals a concrete form could be facilitated, for example, by providing examples of how a product enhancement improved the lives of customers.

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    Integrate Purpose Into Onboarding

    Explain the company’s mission to new hires in a way that motivates them to connect their own goals to the bigger picture. Peer mentors or senior executives may share their own experiences that are driven by a sense of purpose.

    Overcoming Obstacles to Freedom

    Redefining freedom at work presents problems such as opposition to change, resource limits, and cultural inertia. To maintain success, P&C teams must anticipate and overcome these impediments ahead of time.

    Autonomy Resistance

    Some supervisors are worried about retaining control as employees enjoy more flexibility. To deal with this, P&C teams may teach leaders in trust-based administration, give data on the benefits of freedom, and carry out small-scale autonomy initiatives to demonstrate success.

    Inclusion Fatigue

    Employees may feel overwhelmed by ongoing diversity measures, particularly if they appear performative. P&C teams can address this by concentrating on genuine, low-effort micro-inclusions that blend in with daily work, such as inclusive meeting rules.

    Purpose Misalignment

    In fast-paced organizations, purpose may appear abstract or divorced from daily tasks. P&C teams should anchor their purpose in concrete instances, such as connecting a sales effort to its impact on customer outcomes or community progress.

    Leveraging Technology to Increase Freedom

    Technology can support P&C efforts to promote workplace independence, but it must be utilized carefully to prevent depersonalising the employee experience. Employee engagement platforms can aid with micro-inclusions by enabling real-time recognition and cross-functional collaboration. Driven by AI feedback systems, it may assess employee sentiment to identify gaps in belonging or purpose, helping P&C teams to act rapidly. However, over-dependence on technology could end up creating an ineffective workplace. P&C teams should prioritize tools that improve human connection, such as virtual collaboration spaces that foster genuine connections. Using technology as a catalyst rather than a crutch allows P&C teams to scale their efforts to encourage freedom while maintaining a personal touch.

    In conclusion, in order to redefine workplace freedom, P&C teams must change from serving as administrative gatekeepers to creating strategic cultures. They may create work environments where employees feel valued, empowered, and a part of a larger cause by promoting independence, diversity, and purpose. This is about creating an environment where people can thrive as who they really are, not only about increasing engagement or retention.

    To begin, P&C leaders should assess their existing procedures. Are employees able to make decisions? Does everyone believe they have been heard? Is the organization’s mission defined and meaningful? Actionable efforts can then be implemented to promote revolutionary change, such as limiting autonomy, increasing micro-inclusions, or implementing purpose mapping.

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  • Daily Indian Funding Roundup & Key News – 13 August 2025: Arintra Raises $21M, Zepto Secures ₹400Cr, Olee Space Bags $3M & More

    The Indian startup ecosystem saw a wave of funding activity and major business developments on 13 August 2025. From early-stage startups securing crucial investments to established players filing for IPOs and announcing strategic acquisitions, the day reflected strong investor interest and market momentum across diverse sectors. Here’s your roundup for the top funding deals and key business highlights in India today.

    Daily Indian Funding Roundup – 13 August 2025

    Company Round Amount Lead Investor(s)
    Olee Space Pre-Series A $3 million Rockstud Capital (+ global investors)
    Cureous Labs Seed ₹1.66 crore Inflection Point Ventures (IPV)
    ZenZebra Pre-seed Undisclosed Rukam Capital
    Arintra Series A $21 million Peak XV Partners
    Zepto Growth equity ₹400 crore Motilal Oswal Financial Services
    Comminent Seed (Deep-tech) $2 million Transition VC
    Aragen Life Growth / Expansion ₹300 crore Avendus Future Leaders Fund III + SBI Life Insurance

    Olee Space Raised $3 Million in Pre-Series A

    Ahmedabad-based clean-tech and defence-tech startup Olee Space has raised $3 million in a Pre-Series A round led by Rockstud Capital, with participation from global investors. The company develops laser-based quantum communication systems for defence and space applications. Funds will be used to scale manufacturing, strengthen R&D, and accelerate domestic and international market expansion.

    Cureous Labs Raised INR 1.66 Crore in Seed Round

    Bengaluru-based wellness-tech startup Cureous Labs has secured INR 1.66 crore in a seed round led by Inflection Point Ventures (IPV), with participation from Anthill Ventures. The startup focuses on developing scientifically backed, personalised nutraceutical products. The fresh capital will go towards clinical trials, product development, and expanding distribution channels.

    ZenZebra Raised Undisclosed Amount in Pre-Seed Round

    ZenZebra, a Pune-based retail-tech venture, has raised an undisclosed amount in its pre-seed round led by Rukam Capital. The company is building a platform that blends physical and digital (“phygital”) retail experiences, aiming to help brands optimise inventory management and consumer engagement. Funds will be allocated to technology development and early market entry.

    Arintra Raised $21 Million in Series A

    US- and India-based health-tech startup Arintra has raised $21 million in a Series A funding round led by Peak XV Partners, with participation from Endeavor Health Ventures, Y Combinator, Counterpart Ventures, Spider Capital, and Ten13. Arintra uses generative AI to automate medical coding, claims denial management, and clinical documentation improvement. The funding will help expand its product suite and strengthen its footprint in the US healthcare market.

    Zepto Raised INR 400 Crore in Growth Equity Round

    Quick-commerce platform Zepto has secured INR 400 crore from Motilal Oswal Financial Services through a preferential share allotment. The funds will be used to enhance its fulfilment infrastructure, strengthen last-mile delivery, and support market share expansion in the competitive quick-commerce segment.

    Comminent Raised $2 Million in Seed Round

    Pune-based deep-tech startup Comminent has raised $2 million in a seed round led by Transition VC. The company develops IoT solutions for smart metering and industrial automation, supporting India’s nationwide smart meter rollout. Funds will be directed towards R&D, expanding manufacturing capabilities, and executing large-scale pilot deployments.

    Aragen Life Raised INR 300 Crore in Growth Round

    Global contract research and development organisation (CRDO) Aragen Life has secured INR 300 crore in a growth round co-led by Avendus Future Leaders Fund III and SBI Life Insurance, each contributing INR 150 crore. The capital will help expand R&D infrastructure, invest in advanced drug discovery platforms, and accelerate growth in global pharmaceutical markets.

    Key News Highlights from 13 August 2025

    StampMyVisa Acquires Kunal Shah–Backed Teleport

    StampMyVisa, a B2B AI-driven visa platform, has acquired Teleport, a travel-tech startup backed by prominent founders—Kunal Shah (CRED), Vidit Aatrey (Meesho), and Phanindra Sama (RedBus). The aim is to combine Teleport’s digital-first services for young travellers with StampMyVisa’s robust visa-processing infrastructure to expand across India and Southeast Asia. Financial terms were undisclosed; Teleport is reportedly seeking $3 million to further its next growth phase.

    Fractal Analytics Files DRHP for INR 4,900 Crore IPO

    Fractal Analytics, India’s first AI unicorn, has filed its Draft Red Herring Prospectus (DRHP) with SEBI for an anticipated INR 4,900 crore Initial Public Offering. The issue comprises an INR 1,279.3 crore fresh equity raise and an INR 3,620.7 crore offer-for-sale via private stakeholders, including Apax Partners and TPG Fett Holdings. The filing projects a December 2025 listing on both NSE and BSE with a likely valuation of over $3.5 billion. Market-leading banks like Kotak Mahindra Capital, Morgan Stanley, Axis Capital, and Goldman Sachs are headlining the book-running management.

    FirstCry Parent (BrainBees) Reports Q1 FY26: INR 1,862.6 Crore Revenue

    BrainBees Solutions, the listed parent company of FirstCry, posted a 13 % YoY increase in Q1 FY26 revenue to INR 1,862.6 crore, supported by both online and offline sales. Adjusted EBITDA reached INR 75 crore, and net losses narrowed by 13 % to INR 66.5 crore. Repeat customer sales surged 77.6 %, interest income boosted total revenue to INR 1,911 crore, and procurement costs remained stable at 58 % of revenue.

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  • Perplexity Offers $34.5B to Buy Google Chrome: Ambition or Daydream?

    Perplexity AI CEO Aravind Srinivas has offered a hefty $34.5 billion (over ₹3,02,152 crore) offer to acquire Google Chrome, that too in cash. Reuters reported the news on August 12, revealing some important details. Notably, this is an unsolicited bid, meaning Google didn’t ask for it, reflecting Perplexity’s strong interest in the acquisition.

    Importantly, Perplexity’s valuation is $18 billion (according to CNBC), making the bid nearly twice its value. People might wonder where Aravind Srinivas would find the extra funds to fulfill the bid. And why is Perplexity interested in acquiring Google Chrome in the first place? And why risk the stakes for the bid? Learn more.

    Why Is Perplexity AI Eyeing Google Chrome?

    Before Perplexity, others have shown massive interest in Google Chrome, including OpenAI, Yahoo, and Apollo Global Management. The goal is quite clear. Perplexity aims to reach Google Chrome’s 3 billion users. If the deal ever happens, Perplexity could compete directly with OpenAI and other major players in the industry. Even though Perplexity already has its own AI browser, Comet, it’s still relatively new and not as widespread as Google Chrome.

    Why Perplexity’s $34.5 Billion Offer Is Impossible?

    Even if Google is ever forced to sell Google Chrome, the offer is an impossible one to take. According to DuckDuckGo’s CEO, Gabriel Weinberg, Google Chrome’s worth could be at least $50 billion. And Perplexity’s $34.5 billion is significantly short of that number.

    Why Did Perplexity AI Make An Offer Now to Google?

    Google faces significant legal issues in the U.S., as a federal judge stated that Google infringed Section 2 of the Sherman Antitrust Act by maintaining an unfair monopoly in the search engine market. While the Department of Justice is pursuing the lawsuit, there is a chance that Google will sell Google Chrome, which is why Perplexity wants to seize the opportunity. Here’s what Perplexity intends to do:

    • It wants to invest around $3 billion in Chrome in the next 2 years.
    • It wants to keep Chrome’s code open-source, meaning anyone is free to use and build on the “Chromium.”
    • It wants to keep Chrome’s default search engine settings the same (no changes), so Google Search will still remain the default.
    • It wants to “preserve user choice” to reduce the monopoly concerns.

    How can Perplexity Even Afford to Pay The Offered $34.5 Billion In Cash?

    Understanding the timeline of Perplexity is essential. Aravind Srinivas, CEO of Perplexity (from Chennai and an IIT Madras alumnus), previously worked at Google and interned under AI pioneer Yoshua Bengio.

    Later, he co-founded Perplexity (with Denis Yarats, Johnny Ho, and Andy Konwinski)in San Francisco in 2022, and the company has recently gained attention. In India, the tool gained popularity after partnering with Bharti Airtel in May 2025. The deal gave 360 million Indian users a year-long free access to its Pro services. The brand is fairly new to amass such a large amount ($34.5 billion) in cash.

    Reportedly, Perplexity raised around $1 billion from major investors like Nvidia and SoftBank. Additionally, Perplexity claims they have multiple investment funds that have shown interest in financing the entire $34.5 billion. Perplexity is reluctant to disclose further details on who is providing those funds.

    Final Thoughts…

    There are several impossibilities attached to the current scenario. Primarily, it’s doubtful that Google would sell Chrome as it’s a key part of their AI (“Overviews”). Likewise, it’s highly unlikely for Google to sell Chrome for $34.5 billion. What do you think? Will Perplexity rise and offer more than $50 billion (Google Chrome’s valuation), or will it remain just another bold bid?