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  • The Indian Organic Food Industry: Insights

    The Organic food industry in India commenced to increase in a decade within the past and there was no searching again ever because of the fact then. Rising focus among humans regarding the facet outcomes of synthetic chemical substances in organic meals manufacturing has similarly boosted the future of the organic food industry in India.

    Given the type of innovation coupled with this growing name for, the organic food market in India 2020 is but to witness a full-fledged evolution. But it is simple to accurately remember that the organic food industry in India is proper here to stay. Growth in e-trade has acted as a catalyst for the enterprise to attain out to consumers, and the numbers are best displaying an upward fashion. Here are a few probable motives why the organic food industry in India is anticipated to peer an expanded name for in years to come.

    India’s GDP boom of 6.5% in 2017 became sturdy in spite of annoying situations similar to the implementation of GST. The forecast for GDP boom in FY2019 is expected to be greater than 7%. This will truly enhance the normal performance of various industries like Organic Foods, Pharmaceuticals, and FMCG.

    The global organic food market stood at $110.25 billion in 2016 and is projected to develop at a CAGR of 16.15%, in cost terms, throughout 2017 – 2022, to reach $262.80 five billion with the resource of using 2022.With the Indian Organic Food enterprise developing in double-digit throughout 2013-2017, it might now no longer be incorrect to mention that the enterprise will deliver out nicely in 2019. There are many elements that have contributed to this boom till now.

    The Global Market Share of Organic Food Industry
    The Global Market Share of Organic Food Industry

    The Impact of Covid19 on the Organic Food Industry in India
    The Growth of the Organic Food Industry in India
    Organic Food Industry Statistics India
    Future of Organic Food Industry
    FAQ’s

    The Impact of Covid19 on the Organic Food Industry in India

    The marketplace for Organics worldwide, similarly to in India, has grown steadily. The Indian Organic Industry specialists agree that the resurgence withinside the name for organic meals isn’t always any flash withinside the pan phenomena with the aim to subside as quickly as the virus scare recedes. It is proper here to live even if we develop to be corona-free. In that sense, the purchaser conduct in choice of natural meals seems to have developed to be greater deeply entrenched and ingrained and an element of the purchaser buying for dependency over a long-lasting time horizon.

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    There may also be an opportunity of at least a 20-25 % compounded growth of the organic food industry in India for the 12 months 2020-21. Taking this estimate into consideration, the Indian marketplace can be foreseen at approximately Rs3,000 crore and the International natural marketplace over $100 billion although the worldwide monetary system guidelines proper into a depression.

    With the possibilities of the sector doing away with the Covid pandemic in advance than September this 12 months looking increasingly slimmer, mankind and humanity will want to learn the way to stay with this virus. Under the circumstances, the worries for fitness and the surroundings will stay a priority, and it is going to maintain the name for natural meals in an excessive orbit for the instances to come.

    As in accordance with the Agricultural and Processed Food Products Export Development Authority (APEDA), India exported organic food truly properly worth Rs. 30 billion (over $440 million) in 2017-18, from Rs. 24.77 billion in 2016-17. More recognition and an upward thrust in the name of natural meals have helped in growing sales. Now customers are greater conscious of the dangerous results of chemical compounds and pesticides. People have commenced looking out for organic food for themselves and in particular for his or her kids. Also, due to a growth in disposable earnings and recognition now households are spending a growing wide variety on their child’s health and are equipped to pay a higher/pinnacle class rate in phrases of best of the product.

    The Global Market Share of Organic Packaged Food
    The Global Market Share of Organic Packaged Food

    The Growth of the Organic Food Industry in India

    According to the Agricultural and Processed Food Products Export Development Authority (APEDA), the name for Indian organic industry merchandise is at steady growth internationally as India exported organic food worth $515 million within the economic 12 months 2017-18, from $370 million in 2016-17. This fashion will in addition increase in 2019.

    List of Food Startups in India | [2019 Exhaustive List]
    India has a humongous food industry, the sixth largest in the world. Retailstartups account for about 70% of the total sales in this segment. According toreports, the Food & Retail market will be worth $ 828.92 billion by 2020. Thefood-tech industry is growing rapidly with the emergence and devel…

    India’s organic meals intake has grown in current years due to the fact of its superior demographic dividend, progressed shopping power, and accelerated hobby withinside the perceived fitness and properly-being blessings of positive natural merchandise. In the marketplace 12 months (MY) 2019, the organic food industry in India retail income reached $69 million and is predicted to in addition upward thrust with the resource of using 12 % to $67 million in MY 2020.The organic food industry in India additionally analyzed the aggressive panorama of the marketplace with a number of of the essential thing gamers being Suminter India Organics Private Limited.

    The Indian organic food industry stood at over Rs 1,200 crore ultimate 12 months and this 12 months the marketplace is predicted to move Rs 2,000 crore. With the resource of using a surge of name for withinside the wake of the COVID-19 pandemic, India is still a rising marketplace for growth of the organic food market with sturdy prospects. With anticipated favorable climate patterns, monsoons and a robust cognizance with the resource of using the Indian authorities toward exports to fill the U.S., European Union (EU), and South Asia name for India’s licensed natural cropland will probably grow.

    Organic Food Industry Statistics India

    Demographically, India is domestic to over 100million infants contributing around 11% of the sector population with an excessive beginning fee of 19.3 births in accordance to a 1000 in 12 months. Parents continually want to provide the high-satisfactory to their infants, without compromising on the best and protection elements of the product. We can assume greater manufacturers with natural merchandise to reach withinside the coming years withinside the child care category.

    Online availability of organic food and moving patron desire nearer to organic meals are lots of the foremost elements anticipated to reinforce the name for the organic food industry in India for the length of the forecast period. Expanding advertising and distribution channels coupled with increasingly more fitness-conscious human beings is likewise predicted to light up the intake of organic food in India till 2022. While the organic food market is developing steadily, it is miles nonetheless away from turning into a mass product. Currently, the natural marketplace is likewise no longer patron-pushed and the best oldsters who can afford/inclined to pay the pinnacle class rate are the customers which ends up in a totally small percentage.

    Green Marketing | The Complete Guide
    When today everyone is trying to shift from conventional methods of marketing,which were not quite environmentally friendly, more and more customers are notonly becoming environmentally conscious but also responsible for nature. Theterm Green Marketing became prominence in the late 1980s and earl…

    One of the predominant annoying situations that are available promoting natural culmination & veggies is the mismanagement of the delivery chain. It turns tough to satisfy the name as in step with requirement. There are diverse expenses associated with the procurement of natural FMV from a natural farm of different states in phrases of logistics, damages, and inventory which now no longer get a pinnacle rate charge.

    High charge markups for the organic food industry than traditional merchandise additionally are one in every of the predominant elements affecting the sale of organic merchandise. While the excessive charge is due to the price associated with the product like shopping in bulk, the logistic price concerned withinside the procurement of natural merchandise from licensed natural farms and the distribution withinside the metropolis will increase the price of the product.

    Other elements like perishable gadgets and their low shelf existence additionally pose a problem. In the case of natural culmination and veggies and comparable perishable gadgets having low shelf existence makes it tough to deliver the product withinside the time body in their shelf existence and which finally ends up in damages, returns, and last inventory. Also, the non-availability of wholesale Mandis like Azadpur marketplace inside metropolis limits reasons buyers/buyers you obtain it from the farm only.

    Future of Organic Food Industry

    India’s GDP growth of 6.5per cent in 2017 was strong despite challenges like the implementation of GST. The forecast for GDP growth in FY2019 is predicted to be more than 7per cent. This will certainly improve the performance of different industries like Organic Foods, Pharmaceuticals and FMCG.

    According to TechSci Research report, Global organic food market stood at $ 110.25 billion in 2016 and is projected to grow at a CAGR of 16.15per cent, in value terms, during 2017 – 2022, to reach $ 262.85 billion by 2022. With Indian Organic Food industry growing in double-digit during 2013-2017, it would not be wrong to say that the industry will perform well in 2019. There are many factors that have contributed to this growth until now.

    Firstly, growth in e-commerce sector has acted like a facilitator for the organic food industry to reach out to the potential consumers in Tier II and Tier III cities. Secondly, with free/low-cost access to the Internet, more and more people are getting to learn about the benefits of organic food. Therefore, the demand has gone up during 2018. Lastly, the industry landscape is becoming competitive with more and more players entering the industry.

    FAQ’s

    1. Is the organic food industry growing?

    Ans- Organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. Now, an unprecedented and conclusive study links economic health to organic agriculture.

    2. Why is organic food high in demand?

    Ans- Organic food items are gaining popularity for pretty straightforward reasons i.e. GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability.

    3. Why is organic food more expensive?

    Ans- Organic food often costs more than conventional food. … If the demand for organic food continues to grow, the supply could be scaled up, and organic food could subsequently go down in price (your basic supply and demand). Another reason organic food costs more is because the production process is more expensive.

    4. Do you live longer if you eat organic?

    Ans- More than just produce, organic foods can be meat, dairy foods and grains. … The researchers assumed the health benefits that would result and calculated that if you ate the same amount of produce but switched to all organic varieties, your life expectancy would increase by 17 days for women and 25 days for men.

    5. Are organic foods actually healthier?

    Ans- Organic foods are not healthier, per se, in terms of nutrients. You are still getting the same benefits in conventionally grown foods as you are in organic foods.

    6. Can you lose weight by eating organic?

    Ans- Consuming more fresh produce, organic or conventional, such as fruits and vegetables has been a consistent link to weight-loss because they are high in fiber and nutrients, which can help control appetite.

  • Peter Thiel: Co-Founder & Former CEO of PayPal

    Peter Thiel is a German-American entrepreneur and venture capitalist, a person who makes investments in companies in exchange for an equity stake. He is the Co-founder of PayPal, Palantir Technologies, and Founders Fund. He became Facebook’s first outside investor after acquiring 10% stake for $500,00 in August 2004. He was ranked 4th on the Forbes Midas List of 2014 with a net worth of $2.2 billion. He was named on the Forbes 400 list in 2020, with a net worth of $2.1 billion. He is an active Philanthropist and conducts most of his philanthropic activities through the Thiel Foundation.

    Peter Thiel- Biography

    Name Peter Andreas Thiel
    Born 11 October, 1967
    Birthplace Fraqnkfurt, West Germany (now Germany)
    Age 53 (2021)
    Nationality German- American
    Citizenship Germany (1967-1978); United States (1978-present); New Zealand (2011-present)
    Education Stanford University
    Profession Entrepreneur
    Co-founder of PayPal; Palantir Technologies; Founders Fund
    Position Former CEO of PayPal; President of Clarium Capital; Chairman of Palantir; Chairman of Valan Ventures
    Net worth $7.32 billion (December 2020)
    Books The Diversity Myth; Zero to One
    Marital status Married (2017)
    Spouse Matt Danzeisen
    Children 1

    Peter Thiel- Personal Life
    Peter Thiel- Education
    Peter Thiel- Professional Life
    Peter Thiel- Startups
    Peter Thiel- Success story
    Peter Thiel- Co-founder Former CEO of PayPal
    Peter Thiel- Founder of Thiel Foundation
    Peter Thiel- Honors & Awards

    Peter Thiel- Personal Life

    Peter was born in Frankfurt, Germany. His family shifted to United States, later to Southern Africa and finally settled in California in 1977. He is a brilliant chess player and holds the title of Life Master, a chess title awarded by the United States Chess Federation (USCF).

    He married his long-time partner, Matt Danzeisen in October 2017. His wife works as a portfolio manager at Thiel Capital. The couple bear a daughter.

    Peter Thiel- Education

    Peter received his bachelor’s degree in Philosophy from Stanford University in 1989. He further earned his Juris Doctor (J.D.) degree from Stanford Law School in 1992.

    Peter Thiel- Professional Life

    After completing his education, he started working as a judicial law clerk for Judge James Larry Edmondson of the U.S. Court of Appeals for the Eleventh Circuit. He has also worked for Sullivan & Cromwell, as a securities lawyer. He was also a speechwriter for former- U.S. Secretary of Education William Bennet. He was a derivative trader at Credit Suisse.

    Peter Thiel- Startups

    He co-founded his first startup named Thiel Capital Management in 1996. He is the Co-founder of PayPal and served as its Chief Executive Officer (CEO) from 1999 to 2002. His CEO position ended owing to the sale of PayPal to eBay in 2002 for $1.5 billion.

    He then co-founded a global macro-hedge fund called Clarium Capital. In 2004, he launched a big data-analysis company called Palantir Technologies. The following year, he established the Founders Fund, which was a venture capital fund.

    In 2012, he sold his majority shares in Facebook for over $1 billion but retained his position on the board of directors. In 2010, he co-founded an internationally focused venture firm, Valar Ventures. In 2012, he co-founded Mithril Capital Management, where he serves as the investment committee chair. He served as a partner at Y Combinator from 2015 to 2017.


    Top List of Indian Venture Capital Firms and investors to fund the startups
    Some of the businesses are to make predictions, which is tougher than you canthink. There is a trend to spot a pattern and predict future functionalities andsuccess. The job of the Venture Capital (VC) executives is to spot the trend andinvest in aspiring and growing startups. For example, Flip…


    Peter Thiel- Success Story

    Apparently, Peter’s attention went towards the development of the internet and personal computer that had launched the dot-com boom. He raised $1 million to establish Thiel Capital Management and commenced his career as a venture capitalist.

    When Max Levchin introduced him to his cryptographic based company, Confinity, which was cordially launched in 1998. With the launch of Confinity, they realized that they could develop a software to assist in making online payments.

    They aimed at creating a type of digital wallet for the convenience and security reasons of the customer through data encryption on digital devices. Confinity executed the idea by launching PayPal in 1999. PayPal gradually evolved with new possibilities for handling money. Moreover, Peter is considered as the “Don of the PayPal Mafia”.

    Peter Thiel- Co-founder Former CEO of PayPal

    PayPal Logo

    Peter served as the CEO of PayPal from 1999 to 2002. Under his leadership, PayPal grew through mergers like Elon Musk‘s online financial services companies like, X.com, and Pixo. These mergers helped PayPal to expand its market via wireless phone and gradually transformed it into a safer and more user-friendly tool.

    Thus, PayPal enabled users to transfer money through a free online registration and email without the hassle of exchanging bank account information. The company went public on 15 February, 2002. Peter retained his CEO position at PayPal until the company was sold to eBay for $1.5 billion in October 2002. At the time of acquisition, Peter had a 3.7% stake in the company which was worth $55 million.


    Pierre Omidyar | Founder & Chairman of eBay | Founder of Omidyar Network |
    Pierre Omidyar is an American Entrepreneur and a software engineer who foundedthe e-commerce platform, eBay in 1995. He was the Chairman of the company from1998 to 2015. He soon became a billionaire as soon as eBay issued an InitialPublic Offering (IPO) in 1998. In 2010, he launched an investigat…


    Peter Thiel- Founder of Thiel Foundation

    Peter, the creator of PayPal, established a private foundation called Thiel Foundation, through which he governs the grant-making bodies Breakout Labs and Thiel Fellowship. He funds non-profit research into artificial intelligence, seasteading and life extension. He basically carries out all his philanthropic activities through Thiel foundation.

    Peter Thiel- Honors & Awards

    • Peter received a TechCrunch Crunchie Award for Venture Capitalist of the Year in February 2013.
    • He received the Alumnus of the Year award from an organization called Students For Liberty in 2012.
    • He was awarded an honorary degree from Universidad Francisco Marroquin on 7 November, 2009.
    • He was honored as a Young Global leader by the World Economic Forum as one of the most distinguished leaders under the age of 40 (2007).
    • He won the Herman Lay Award for Entrepreneurship in 2006.

    PayPal – Payments Made Easier!
    This post has been approved by the organization it is based on. Transaction is the heart of the developing business world. It revolutionizes theglobal economy with its circulatory nature. Safety and Reliability are the mainfactors that define what the best transaction is, and thus it describes th…


    FAQs

    What is PayPal?

    It’s an easy and quick way to send and request money online. You can transfer money (abroad) to family, online shops, friends, and auction sites like eBay.

    Is PayPal safe?

    Yes, PayPal is safe.

    Yes, PayPal provides 100% protection against unauthorized payments sent from your account.

  • Best SaaS Marketing Agencies to Hire for in 2021

    SaaS Marketing Agencies can help you in automating and scaling up your marketing results. If you are reading this article then you probably have raised some money to grow your Software as a Service business or platform and are now looking forward to increasing your customer base.

    Software applications are taking over the entire ecosystem which covers a number of industries including retail, health, hospitality, non-profit, transportation, and real estate, professional services, financial services, call center functions, and whatnot. In the span of the next 3 years, the global SaaS market is predicted to be worth more than 60 billion dollars.

    For you and every other business, software as a service industry might seem to be the golden ticket to success in 2021 and the future but this success isn’t possible without expertise in the field. In order to grow your SaaS business or platform, it is essential that you hire the best SaaS marketing agency that can help you grow your business faster and better. In this article, you will find the best SaaS marketing agencies to hire in 2021 for your business.

    Cobloom
    Inturact
    Vajraglobal
    Voxturr
    Souk Media
    Kalungi
    Seven Atoms
    Single Grain
    FAQ

    Cobloom

    Services Offered: SaaS Marketing and Growth Marketing

    Located at: United Kingdom

    cobloom Logo
    cobloom Logo

    This is a company that helps SaaS portals to get high scalable growth by demonstrating their expertise and insights into SaaS growth marketing solutions. Cobloom is a well-known and an established brand that specialize in helping SaaS companies to develop and execute unique marketing strategies to grow their earnings and generate greater leads for the business.

    Inturact

    Services Offered: B2b SaaS Consulting, B2B Content Marketing, B2B SaaS Marketing, B2B SaaS Growth analytics, etc.

    Located at: Houston, Texas.

    Inturact Logo
    Inturact Logo

    This Company is dedicated to aligning digital marketing strategies with the sales objectives of its clients. Inturact is an expert in using the technology at its best to increase business revenues, retain more customers, and expand the reach of potential customers in the target market. Inturact is one-stop solutions that can help your business achieve unstoppable success.


    The ultimate growth of SaaS and it’s effects on the Business market in India
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    Vajraglobal

    Services Offered: Inbound Marketing, Lead Generation, Automated Tracking Systems, Comprehensive analysis, SEO and ORM, Mobile App Marketing, Creative Communication, Content Creation, Social Media Management, etc.

    Located at: Chennai, Tamil Nadu

    Vajra Logo
    Vajra Logo

    Nurturing the SaaS businesses around the world, Vajra Global is a committed and dedicated SaaS marketing agency. The company has been a promising brand and strives to create successful partnerships with SaaS business so as to help them in getting more qualified leads, drive more sales, and close maximum deals.

    Vajra Global assists SaaS businesses to have a good rate of lead to customer conversion, enhance lead generation, and help in customer retention with their strong content strategies.

    Voxturr

    Services Offered: Lead Generation, Webinar Marketing, B2B Influencer Marketing, B2B Content Creation, SaaS and PaaS Marketing, B2B Marketing, etc.

    Located at: Gurugram, Haryana

    Voxturr Logo
    Voxturr Logo

    The leading growth hacking and SaaS Marketing Agency, Voxturr claims to help the companies grow organically. The SaaS services offered by the company include product-market fit, generating traffic organically, creating chatbots and automation, and so on. Their agile and nimble marketing processes are helping the new-age companies and are very suitable for them. Voxturr has a diverse clientele base which includes clients from Fortune 500 companies as well as startups that are at the seed stage.

    Voxturr works with many SaaS businesses and helps them to generate traffic, create client retention, set up analytics, create dashboards, help with referral growth strategies, automate marketing, and create chatbots.


    SaaS Business Intelligence Tools for Reports, Insights and Dashboards
    SaaS Business Intelligence is a cloud based application, with a subscriptionbased approach to sell business oriented tools to enterprises. SaaS is oftenpreferred over on-premise software owing to its lower cost and ease ofdeployment. Because of the cloud based approach, SaaS BI tools have an even…


    Souk Media

    Services Offered: AI-Driven Advertising, B2B Lead Generation, Organic Growth, Content Creation and Syndication, Webinar Promotions, etc.

    Located at: New Delhi

    Souk Media Logo
    Souk Media Logo

    The whole and sole aim of Souk Media is to provide SaaS business with qualitative solutions. Their clientele includes SME’s, Enterprises, and Startups too. Souk Media has helped many companies capitalize on the market and grow leaps and bounds. They have a dedicated team of high-performing professionals who work seamlessly for the client’s benefit.

    Kalungi

    Services Offered: Brand Management, Content Marketing, Email Marketing, Vendor Management, Workflow Automation, Customer Journey Mapping, Account-Based Marketing, Advertising Optimization, etc.

    Located at: Washington

    Kalungi Logo
    Kalungi Logo

    Start, Scale, and Profit is the business model on which Kalungi believes and works. With high experience in marketing, Kalungi helps B2B SaaS companies that do not have enough time or resources to build an in-house marketing team. Kalungi is an outsourced marketing team that delivers rapid growth to businesses in a very short time.


    8 Ways to Toggle SaaS Customer Retention
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    Seven Atoms

    Services Offered: E-Commerce Marketing, SaaS Marketing, Inbound Marketing, Content Marketing, Social Media Marketing, and PPC Management

    Located at: San Francisco, California

    Seven Atoms Logo
    Seven Atoms Logo

    With the tagline ‘Attract Leads, Grow your Business’ Seven atoms helps businesses market their products and service online to achieve remarkable results. This SaaS marketing agency is adept at integrating several channels so they can work in co-existence and drive maximum output. Seven Atoms have helped several clients with SaaS marketing in all capacities. Their result-oriented work has helped many businesses achieve better brand awareness and exposure.

    Single Grain

    Services Offered: SEO, SEM, PPC, Ecommerce Marketing, Conversion Rate Optimization, Content Creation and Marketing, Ad Campaigns, SaaS Marketing, ICO Marketing Blockchain, etc.

    Located at: Los Angeles

    Single grain logo
    Single Grain Logo

    Founded in the year 2014, Single Grain has been a company with a strong vision and mission that has helped many companies to increase their revenues and grow exponentially. Single Grain as a SaaS marketing agency integrates every aspect of PPC, SEO, Marketing, and brand building. With their expertise in digital and SaaS marketing, they have been successful in growing the revenues of many businesses.

    Things To Look Out For When Hiring A SaaS Marketing Agency

    These are the best SaaS Marketing Agencies to hire in 2021. A good SaaS marketing agency will always have the following and these pointers will help you make the right choice and decision:

    • Webinar Specialists
    • Content Creation and Marketing Specialists
    • B2B Marketing Specialists
    • Automation Experts
    • Growth Marketing Experts
    • Lead Generation Experts

    FAQ

    What are Examples of SaaS?

    Salesforce, Hubspot, and Hootsuite are some examples of SaaS.

    Is Netflix a SaaS?

    Netflix is a Subscription Video On Demand (SVOD) Service, that shouldn’t be confused with SaaS.

    Why do SaaS companies fail?

    One of the main reason SaaS companies fail is Lack of Market.

    Choose an agency that will help you in focusing on areas such as business goals, SaaS strategies, customer life cycle, etc. SaaS marketing agencies must have a team that can help you in promoting the product and also increase your growth in the long run.

  • 4 Processes You Can Automate in Your Business in 2021

    Automation is cost-cutting by tightening the corners and not cutting them” – Haresh Sippy.

    For most businesses, automation seems like a want – tucked away in their long-term plan. For becoming a strategic enabler of market control, moving automation up the ladder by a few years and reprioritizing it as a need could be the difference between success and failure.

    There’s a strong reason why 40% of large companies automate at least one of their processes. When we speak of automation, we refer to a system capable of performing repetitive tasks with no errors. As companies worldwide strive hard to adjust to the pandemic-related changes, automation usage is growing at an accelerating rate.

    From customer service, project planning to usability testing, and marketing, you can automate your business processes. Apart from mitigating human errors, automation helps satisfy client needs, minimize operational costs, and optimize business workflow. As you seek out processes to automate, you will understand that everything cannot be automated, and you shouldn’t automate everything – things like personal touch are irreplaceable even by automation. With $9.6 billion being the likely spending on automation in 2020 alone, NOW is the right time to embrace process automation for a flourishing business.

    4 Processes You Can Automate in Your Business in 2021

    1. Compliance process
    2. User testing process
    3. Project planning process
    4. Customer service process

    Conclusion
    FAQ’s

    4 Processes You Can Automate in Your Business in 2021

    Companies with highly automated processes are six times more likely to witness 15% and above revenue growth. Make hay while the sun shines and focus on ensuring you automate these four processes in your business in 2021.

    1. Compliance process

    With data compliance laws like CCPA being stringent and stakes incredibly high, it becomes a daunting task for companies to eliminate everything which comes in their way of conformity.

    Though companies use a complete CCPA guide to maintain compliance and avoid lawsuits, their efforts are often jeopardized by inaccurate reporting and failure to comply with the updated regulation – resulting in financial losses and tarnishing of brand image.

    That’s where you need compliance automation.

    Through compliance automation, you eliminate as much human intervention as possible from a workflow. Such an enhancement delivers accurate results, increases performance efficiency, reduces cost, and eliminates severe data breaching penalties.

    Advantages of automating the compliance process:

    • Enhances risk management decisions as you get real-time data.
    • Consolidates all data in a single control center.
    • Automates the auditing and reporting process.
    • Efficient management of your company’s potential risk.
    • Verifies compliance requirements and manages all third-party risks.

    Statistics: 90% of companies plan to increase their compliance automation funding in the coming years.

    All About Business Processing Outsourcing(BPO) Industry In India
    A BPO service provider usually administers and manages a particular businessprocess for another company. In India, Business Process Outsourcing (BPO) is thefastest-growing segment of the Information Technology Enabled Services (ITES) industry. The factors which are responsible for the growth of t…

    2. User testing process

    Irrespective of the industry, you require the desired level of user experience for ensuring commercial success. It’s the user experience that ensures your design or product performs in the market as expected.

    Without user testing, your user experience (UX) design is incomplete. With technological advancement, UX testing has become more critical than ever, and it exists at every level of design and software development. But, there’s no point performing the same UX testing procedure repeatedly as it’s a mundane and time-consuming process.

    That’s where user testing automation comes into the picture.

    User testing proces
    User testing process

    User testing software, along with meaningful user testing questions, empowers you to automate research processes, especially when working with remote participants. It helps you connect with participants, automatically collect data, understand design areas where customers struggle and areas where they hit their goals. This helps in building a better product and enhances the overall customer experience.

    Advantages of automating the user testing process:

    • Manual testing requires more software testers and time; automation reduces both the resources. Unlike manual tests, you can leave automated tests unattended.
    • Though the initial investment is on a higher side, it drastically cuts down long-term business operating costs.
    • Reduces the number of errors that need fixing after product release.
    • Ensures a higher rate of investment in design.
    • Stimulates hundreds of virtual participants, thereby ensuring performance and stress testing.

    Statistics: 70% of enterprise CEO’s see UX as a competitive differentiator. User testing automation will only elevate these figures.

    3. Project planning process

    In the project planning phase, nothing can be more irritating than spending hours on time-consuming manual tasks.

    Let’s understand it using a project plan example. You have assigned tasks to your employees at the starting of the week. But, mid-week, you come up with an unavoidable work, which you should assign to the work overloaded staff. One way is to check each employee’s progress manually; the other is through project planning automation. Such automation software helps you monitor resource load and send out a signal every time an employee is overloaded with work.

    project planning process
    project planning process

    Automating a project planning process reduces manual intervention when managing resources, reporting, tracking, and quality control.

    Advantages of automating project planning process:

    • Reduces the repetitive routine tasks.
    • Helps in providing technical scalability.
    • Lets the project manager focus on priority tasks.
    • Fosters a culture of effective communication as it centralizes the work status report of each team member.
    • Identifies and creates an opportunity for efficiency gains.
    • Alerts project managers when a workflow is going off-budget or off the timeline
    • Enhances risk assessment and reduces the scope for errors.

    The Role Of Business Development Manager And Tools Used For Profit
    Business development is the activities, initiatives, and ideas aimed at making abusiness better. It includes making strategic business decisions, growing interms of business expansion, increasing revenues, maximizing profits by creatingstrategic partnerships. Also, it creates long-term value from…

    4. Customer service process

    In the technological world, your customers hate waiting to speak to a customer service representative. When wait time is too long, customers usually disconnect the call and probably switch to other brands or leave a negative review wherever possible.

    Automating the customer service process helps mitigate the chances of losing a customer due to higher wait times.

    customer service automation
    customer service automation

    You can take customer service to the next level by using a chatbot that allows a customer to self-manage and submit tickets without speaking to a human representative. You can even use a live chat with artificial intelligence (AI) to answer customer’s questions.

    Both chatbots and live chats pass on the complex calls to human workers, thereby keeping the wait time as little as possible.

    Advantages of automating customer service process:

    • Reduces human errors
    • Minimizes the wait time for customers
    • Ensures a consistent workflow
    • Increases customer retention
    • Reduces cost as employees save 600 hours each week when using an automated system.

    Statistics: More than 60% of US customers prefer automated self-service for simple customer service tasks.

    Automation tool: Zendesk.

    Best Service Based Business Ideas To Start – StartupTalky
    A service business is an enterprise composed of a professional or team ofexperts that deliver work in completing a task for the benefit of its customers.Maintenance is a business within the manufacturing business. There are manyadvantages associated with starting your business selling services. T…

    Conclusion

    Just like Rome wasn’t built in a day, you cannot automate your business processes in a single day. When running a business, it’s easy to get carried away by the daily tasks making automation seem like an uphill challenge.

    Never wait for the processes to cost more than the revenue they generate to automate. The sooner you embrace automation for some or all your process, the faster you will reap substantial benefits.

    Having an explicit knowledge of what you want to achieve through business process automation lets you remain on-goal. It’s a powerful technology that enables efficiency, increases productivity, reduces cost, and above all, results in efficiency gains – a must-have for maintaining competitive advantage.

    Automation empowers you to extract the maximum from your operational processes.

    Start automating your business’s processes today!

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    FAQ’s

    1. How do you implement business process automation?

    Ans- Business process automation can be implemented in these five steps:

    1. Identify Tasks to Be Automated.
    2. Outline Business Goals.
    3. Select the Right Tool.
    4. Change Management.
    5. Monitor and Measure.

    2. How do I automate a process?

    Ans- Let’s take a quick look at the 5 major steps which every business will consider before they move completely to automation.

    • Identify Repetitive Tasks.
    • Define Business Goals.
    • Select the Right Workflow Automation Solution.
    • Train the Users.
    • Measure Key Performance Indicators and Improve Your Workflow.

    Profitable Business Ideas To Implement After Lockdown Is Lifted In India
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    3. What are the key business processes?

    Ans- Business processes are the collection of tasks that an organization performs for operations and management, including order processing, customer acquisition, budgeting, expense management, customer support, and marketing campaigns.

    4. Why we need to automate the process?

    Ans- Automation leads to faster processing of voluminous tasks and reduced turnaround timelines. A reduction in enterprise costs and the time involved in executing operational activities leads to improved workflow efficiencies.

    5. Is Automation good for the economy?

    Ans- Automation leads to significant economies of scale – important in industries which require high capital investment. Automation enables firms to reduce number of workers, and this limits the power of trades unions and potentially disruptive strikes. Automation also enables a greater economy of scope.

  • Mom’s Belief is Empowering Parents’ of Children With Special Needs

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mom’s Belief.

    Mom’s Belief is a start-up, that empowers parents of special needs children in the absence of accessible and affordable services. Founded in 2017 by Nitin Bindlish , Mom’s Belief has a clinical team of Child Psychologists, speech & occupational therapists & special educators who work together to provide training to parents & professionals who care for Children with Development disorders such as Autism Spectrum Disorder, ADHD, Down Syndrome, Learning Disabilities, Intellectual disability, global development delay, and Cerebral Palsy.

    For its innovative model, Mom’s Belief was awarded as the most innovative project by Zero Project at the United Nations, Vienna in 2019

    Lets go through the Success Story of Mom’s Belief and get a glance on Mom’s Belief Founders, Business Model, Funding, Growth, Revenue Model & more…

    Mom’s Belief – Company Highlights

    Startup Name Mom’s Belief
    Headquarter Gurgaon
    Sector Special Needs
    Founder Nitin Bindlish
    Founded 2015
    Parent Organization Rays of Belief Pvt. Ltd.
    Website momsbelief.com

    Mom’s Belief – About
    Mom’s Belief – Founders and Team
    Mom’s Belief – How it Started?
    Mom’s Belief – Name, Tagline and Logo
    Mom’s Belief – Work Culture
    Mom’s Belief – Competitors
    Mom’s Belief – USP and Innovation
    Mom’s Belief – Business Model and Revenue Model
    Mom’s Belief – Funding and Investors
    Mom’s Belief – Startup Challenges
    Mom’s Belief – Growth
    Mom’s Belief – Awards
    Mom’s Belief – Future Plans
    Mom’s Belief – FAQs

    Mom’s Belief – About

    Established in 2015, Mom’s Belief launched its programs in early 2018 after three years of research and development. Mr. Nitin Bindlish created the program to empower the parents of special needs children with teaching tools and professional support, motivated by the simple intent to improve the lives of families who know the day-to-day challenges inherent in supporting a special needs child. Mom’s Belief has developed thousands of resources and teaching tools that accommodate the learning styles of children with special needs and has touched 3200+ lives till date.

    Mom’s Belief assigns a master level child psychologist to each family which connects with parents using video conferencing, phone, email, and instant messaging. The psychologist helps parents to identify goals and create monthly individualized education plans (IEPs) and also get the teaching tools delivered to there home every month. Mom’s Belief also supports schools and therapy centres to enhance the therapies they offer for special needs kids.

    Mom’s Belief – Founders and Team

    Mom’s Belief was founded in 2015 by Mr. Nitin Bindlish.

    Nitin Bindlish is Founder of Mom's Belief
    Nitin Bindlish | Founder of Mom’s Belief

    Mom’s Belief has a team of child psychologists, speech and occupational therapists and special educators who work together to provide guidance and training to parents and professionals who provide services for children with developmental disorders such as autism spectrum disorder, ADHD, Down syndrome, learning disabilities, intellectual disability, global developmental delay, and cerebral palsy. The team also addresses behavioral and mental health issues and is led by senior clinical leaders who are associated with Stanford University and Sir Ganga Ram, Max (Gurgaon), AIIMS and VIMHANS hospitals in the New Delhi area.

    Mom’s Belief – How it Started?

    Mom’s Belief was created out of a desire to address the overwhelming need for special needs support in India. Their special needs support services address the struggle that parents of special needs kids face. It’s reported that there are 52 million children who show signs of a developmental disorder such as autism spectrum disorder, Down syndrome, ADHD, or intellectual disability. But there aren’t enough qualified professionals available to treat them.

    Imagine what it must be like to have a 10-year-old child who is non-verbal, a 14-year-old child who struggles to dress him or herself, or a five-year-old child who can’t hold a crayon. Then imagine what it would be like to have no access to a professional who can help you. That is the reality that these parents face every day. Mom’s Belief was created to empower these parents with professional guidance, knowledge, and resources so they can help their child.


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    The mom’s belief name was inspired by Founder & CEO Nitin Bindlish’s vision of a company that empowers mothers to transform the lives of their special needs children because they firmly believe that a mother knows her child best and there’s nothing more powerful than her belief in her child.

    mom's belief tagline & meaning
    Mom’s Belief Logo

    The logo shows a mother cradling her child that portrays her warmth, love and support for her child.

    The mom’s belief company’s tagline is Actually You Can! which reassures and reaffirms the belief that parents can play an active and important role in the development of their child with special needs, with the right guidance and support.

    Mom’s Belief – Work Culture

    Employees at Mom’s Belief are encouraged to take initiatives in their work and work on execution instead of waiting for permission to go ahead. Some of the main highlights of Mom’s Belief’s work culture are:

    • Taking initiative: As a company that uses an innovative model to empower parents as co-therapists and support children with special needs all over the world, Mom’s Belief employees are constantly motivated to take up innovative initiatives across various functions.
    • Encouraging transparency and open culture: The leadership team is highly approachable and this encourages employees to take up initiatives.
    • Creative thinking: Being a young organization, Mom’s Belief is ready to push boundaries in the field of health & wellness and is driven to come up with creative solutions to modern health needs.

    Mom’s Belief – Competitors

    The company have no competitors in India. There is no organization or individual who provides a home-based neuro-developmental program that incorporates training and learning resources for the parents of special needs children.

    Mom’s Belief – USP and Innovation

    Mom’s Belief’s has a Iconic Home Program where parents are connected with one of child psychologists, who completes a neuro-developmental profile of the child. The parents and psychologist then create an individualized education plan that is specific to the child’s needs. Once the education plan is in place, the psychologist customizes resources and teaching tools to support the education plan. The library of nearly 1000+ resources enables them to provide a highly tailored program for each individual child.

    The resources are delivered to the home and after one month, they collect them, create another education plan, and then send a new set of learning resources. Parents receive training from a child development expert so that over the course of time, they become knowledgeable, skilled and effective therapists for their child. The mandatory training is delivered in weekly, one-hour sessions. Training sessions can be held at the company’s R & D center, or via video chat platforms such as Skype, Facetime or WhatsApp video.

    Mom’s Belief – Business Model and Revenue Model

    Mom’s Belief is largely a direct B2C company where a person enrolls in the program for a certain period and pays upfront for the enrollment. The company;s monetization model is highly unique for the industry.

    Mom’s Belief offers a monthly subscription model that covers an initial assessment, customized resources that are delivered monthly to the home, and ongoing mentoring from an experienced child psychologist. Parents of special needs children are accustomed to paying fees for regular therapy sessions, and for some, the fees are exorbitant. Mom’s belief provides ongoing professional support and resources at a cost that is far more manageable.

    Mom’s Belief – Funding and Investors

    Mom’s Belief is a social enterprise and was funded through businesses and private investors with whom they have long-standing relationships. Mom’s Belief’s home-based program for families is a subscription-based program, and they make the program available at a more affordable price point for families in the EWS category.

    Mom’s Belief – Startup Challenges

    One of the key challenges that Mom’s Belief faces is encouraging parents to believe in their capacity to support their child with guided therapy. Parents are still encouraged to believe in the old model in which the therapist or psychologist delivers the therapy while parents stand by passively. Yet it’s known how effective parental engagement can be and several studies conducted in the UK have also demonstrated the effectiveness of supported parent engagement for special needs children.

    Many parents are held back by the belief that they need special training or knowledge to provide support for their developmentally disabled child. The startup’s program provides dedicated hours of training and ongoing mentoring to the parent, which helps them realize that they can have an impact. In fact, the tagline is Actually You Can!


    Story of Now&Me – How two college girls are helping people achieve mental health
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. With all the awareness initiatives and the movements taking place in the fieldof mental health, …


    Mom’s Belief – Growth

    Over the past 3 years, the team have worked effortlessly to create a model that empowers parents, caregivers, and professionals and also create an ecosystem that fosters the use of tools, resources, training, and expert guidance to work towards a world where no child with special needs is left behind. And to further this cause, they have expanded their services to locations like New York, London, California, UAE, and Kuwait in addition to being India’s largest holistic care provider for children with special needs.

    Currently, there are 113+ centres all over the country working with mom’s belief which provide special services like occupational therapy, physiotherapy, speech therapy, as well as structured learning, and counselling.

    “Having touched 3200+ lives is just the tip of the iceberg, as we are continuously working on expanding to new locations around the world and in India, where we aim to have 200+ centres pan-India by the end of the year 2020. We are also focused on leveraging technological developments in the world of innovative healthcare to help us reach and change a million lives in the next few years”, says Nitin Bindlish, Founder of Mom’s Belief.

    Mom’s Belief – Awards

    Mom’s Belief was awarded as the most innovative project by Zero Project at the UNITED NATIONS, Vienna in 2019, for its innovative model that supports the parents of special needs children and the professionals who work with them.

    Also awarded in the fifth edition of the International Business Excellence Awards  2019 in Dubai the brand bagged the prestigious award for contribution in the Wellbeing and Health category. Mom’s Belief has also been awarded the ”Promising Brands” of 2019 by The Economic Times.

    Mom’s Belief – Future Plans

    The mission of Mom’s Belief is to improve the lives of one million children over the next ten years using a network of one million parents and professionals. To achieve this mission, they are expanding their team to increase their reach across India and into other countries where the demand for services is strong.

    The UAE, Kuwait, Sri Lanka, Malaysia and Vietnam are part of the plans and they are building networks in some of these countries, so they can take these plans forward. Mom’s Belief is also working on creating an active community of parents of special needs children in India so that they have a platform to share their struggles as a special needs parent and coping strategies that have worked well for them so that other parents can get the help they need and deserve.

    This community will be a space for parents who are willing to ask for help, and to share effective parenting tips with other such parents who are struggling to get their life back, which includes being able to provide the best help and care for their children while at the same time living their life to the fullest, in order to avoid burnout and maintain personal wellness.


    HealthifyMe Success Stories- An AI powered app to keep you fit and healthy
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Having a fit and healthy body is everyone’s dream, but it has somehow not beeneveryone’s cup of …


    Mom’s Belief – FAQs

    What is Mom’s Belief?

    Mom’s Belief has a clinical team of Child Psychologists, speech & occupational therapists & special educators who work together to provide training to parents & professionals who care for Children with Development disorders such as Autism Spectrum Disorder, ADHD, Down Syndrome & more.

    Who is Mom’s Belief Founder?

    Mom’s Belief was founded in 2015 by Mr. Nitin Bindlish

    What is the status of Mom Belief’s Funding?

    Mom’s Belief is a social enterprise and was funded through businesses and private investors with whom they have long-standing relationships.

    How does Mom’s Belief make money?

    Mom’s Belief offers a monthly subscription model that covers an initial assessment, customized resources that are delivered monthly to the home, and ongoing mentoring from an experienced child psychologist. Parents of special needs children are accustomed to paying fees for regular therapy sessions, and for some, the fees are exorbitant

  • Success Story Of SHEROES- A Women Only Community built by Sairee Chahal

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SHEROES

    When India was busy talking about feminism and how it will change humanity for good, some entrepreneurs were actually taking steps towards making life better for the female section of the society. One such entrepreneur is Sairee Chahal, who founded SHEROES in the year 2013.

    SHEROES is a platform to build a community for women by offering support, resources, opportunities, and interactions via the portal named Sheroes.com and the application- SHEROES.

    Lets go through the Success Story of SHEROES along with getting a glance on SHEROES Founder, Business Model, How it Started, Funding, Revenue Model & more…

    SHEROES – Company Highlights

    Startup Name SHEROES
    Headquarter Delhi
    Sector Online Community
    Founder Sairee Chahal
    Founded 2014
    Funding $2.58 Million
    Website sheroes.com

    About SHEROES and How it Works
    Founders of SHEROES and team
    How was SHEROES Started?
    SHEROES – Revenue Model
    SHEROES – Startup Challenges
    SHEROES – Competitors
    SHEROES – Funding and Investors
    SHEROES – Partners
    SHEROES – Growth
    SHEROES – Acquisitions
    SHEROES – Awards
    SHEROES – Future Plans
    SHEROES – Frequently Asked Questions

    About SHEROES and How it Works

    SHEROES, the women-only community is a safe and trusted space founded by Sairee Chahal. Here, women can discuss various aspects of their life like health, careers, relationships and also share their life stories, achievements and moments. The SHEROES application also offers a dedicated helpline where the community members can talk to counselors on aspects of their growth journeys.

    SHEROES follows a platform-centric model that aims at connecting companies to women professionals. These include mechanisms like the digital product, channel programs, hiring initiatives, employee branding, custom and of course special projects. Also, this is an engagement platform for brand marketers who are looking to engage with urban educated women. SHEROES.in today’s powers some of the largest diversity initiatives, channel programs and returning professionals programs.

    SHEROES being an intermediary platform offers its enterprise customers a wide array of products which includes Brand Solutions, SHE – which is originated for the prevention of sexual harassment at work platform and also there is a Managed Remote Solutions program. Additionally, this platform also hosts the #SHEROES Summit which is a multi-city annual flagship event and #theshift Series which is envisioned for changing the gender narrative, alongside the community meets across geographies.


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    Founders of SHEROES and team

    Sairee Chahal is the Founder and CEO of Sheroes.

    Sairee Chahal, founder of SHEROES
    Sairee Chahal, Cofounder of SHEROES

    Sairee Chahal is the Founder and CEO of SHEROES. Sairee is a technology entrepreneur and has straddled the best of both worlds in her multiple ventures like Newslink, Fleximoms and now SHEROES.

    She started Fleximoms.com to help women in India to discover new opportunities. Sairee is widely credited for building up women at work and future-of-work conversations in India. Also, she is renowned for building a strong technology play to solve the problems of gender disparity in India. This brilliant entrepreneur is also the convener of The SHEROES Summit which is India’s largest women’s forum.

    Sairee has an M.Phil from JNU and a PGDM from IMT Ghaziabad. She kicks started her professional career while she was still in college before cofounding her first startup. Back then she was working at corporates like Heidrick and Struggles and CII. Sairee seems to be the icon of the modern woman. She has spoken on the TEDx stage and has been featured in India Today.

    SHEROES has 3 more team members as its cofounder:

    • Sowrabh N R S, Head of Product
    • Satyadeep Karnati, Chief Technology Officer,
    • Siddhartha Ahluwalia, (Left SHEROES in 2019)

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    How was SHEROES Started?

    The idea behind SHEROES is very simple. It is to partner with every woman in India so that she can stay on a career path of her choice and meticulously excel at it. Now, this includes all types of working women, be it that of a first-time intern, work at home mom or a top corporate strategist or an entrepreneur.

    According to Sairee Chahal, “I have been an entrepreneur more than once and have also been on the corporate side story, with its own trappings of success and career ladder. However, one does realize the need to address what looks like a reducing peer group as you grow into your career. SHEROES.in was set up with the view of converting the talk about diversity into the action. We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This can only go one way – towards more and more solution-oriented change concerning the women at work”.


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    SHEROES – Revenue Model

    SHEROES revenue is mainly driven by companies, who pay for 3 things:

    • For set up of women centric programs and initiatives
    • For premium products provided in platform like Ad Space, Micro sites, postings etc.,
    • For helping the companies to establish diversity program for companies, do benchmark studies etc.,

    SHEROES – Startup Challenges

    When it comes to startups that create business alignment with what will be financial value plus social impact is definitely a challenge. When you are at an early stage in the process, you are likely to be written off easily. Also, being a bootstrapped startup with a big audacious goal is not easily acceptable in the community. SHEROES as an enterprise defies many startup formulas, making way for new and contemporary concepts, but germinating these ideas is tough


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    SHEROES – Competitors

    When it comes to women’s employment and platforms that create and mediate those, the market seems to be fairly crowded and competitive. SHEROES competes with big and small industry affiliates like LinkedIn, TheMuse, Jobs for Her, Women for Hire to name a few.

    SHEROES – Funding and Investors

    SHEROES has raised over $2.58M in 3 rounds of funding. Its most recent funding was led by Leo Capital and Facebook executive Anand Chandrasekaran for an undisclosed amount.

    The funding details are divulged below:

    Date Amount Series Investors
    August 2015 $0.78M Seed Round
    August 2016 $1.8M Series A Lumis Partners, The HR Fund, Rajul Garg
    September 2018 Undisclosed Equity Round Leo Capital, Anand Chandrasekaran


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    SHEROES – Partners

    Otipy, the social commerce venture of farm-to-retail agritech startup Crofarm partnered with SHEROES to empower women.

    This partnership will be based on a revenue-sharing model, with strong synergies between both the app-based platforms. With an aim to empower women pan-India by providing them with an earning opportunity as Otipy partner resellers, this partnership was fueled. The initiative is looking to partner with 1000+ women in becoming Otipy resellers

    SHEROES – Growth

    • Has members from over 20,000 locations
    • Over 12,000 companies actively use the platform
    • Currently active in all the major metro cities of India

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    SHEROES – Acquisitions

    SHEROES till date (2020) has acquired 6 startups, thereby strengthening its offering to the community.

    Date Company/Acquiree About
    September 2016 LoveDoctor A health counselling platform
    October 2016 Gharkamai An online platform that assists professional women in finding work from home opportunities
    August 2017 Women Restart supports women returning to work after career break
    September 2017 Babygogo A healthcare startup that offers a parenting platform helping new moms keep their children healthy
    January 2019 Maya It enables women to keep track of their health via a mobile application
    June 2020 Naaree.com Women-focused publishing platform

    SHEROES – Awards

    • SHEROES was awarded by the IAMAI Digital Awards in the “Social & Economic Empowerment” category in the year 2018.
    • Onalytica’s “Future of work Top 100 influencers and brands” featured the founder of SHEROES, Sairee Chahal at number 53 in the influencer list and SHEROES at number 30 in the brand’s category.

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    SHEROES – Future Plans

    In the coming five years, SHEROES aims to put more than 100 million women on the growth road map in the country. SHEROES plans on expanding its footprint and go deeper into TIER 1 and 2 cities in India, where the need for opportunities is vast and there are lesser resources or help available to women.

    SHEROES – Frequently Asked Questions

    What will I find on SHEROES.in?

    The part of being on SHEROES is that you will be a part of urban, educated, and empowered women. You can find job opportunities, career guidance from the panel of mentors and access to career resources. If you are woman looking for career opportunities and other women like you, SHEROES.in is the best platform for you.

    Who is Sairee Chahal?

    Sairee Chahal is the Founder and CEO of Sheroes, A woman only community.

    Can I find jobs on SHEROES?

    Yes, you can. You need to complete your profile, search and apply for jobs of your interest. You can find jobs on sheroes.in/jobs. Nont only jobs but you can also get career guidance and resources.

    How to join bloggers network on SHEROES?

    You just have to sign up on the website. Being a blogger on SHEROES you can get blogging opportunities, work as affiliate partners, be an official and verified SHEROES.in blogger.

  • These New Features will Boost Twitter’s Revenue Model

    Twitter is a social media company founded 15 years ago. It is famous for its news-breaking tweets by politicians or big entrepreneurs. The platform is free for the individuals to use. Twitter generates its revenue from two categories – Advertising services and data licensing services.

    Advertising services contribute around 86% of twitter’s revenue. Twitter generates revenue selling promoted products, promoted tweets or trend to the users from advertisers.

    Around 14% of twitter’s revenue is through data licensing and other sources. They provide subscriptions to public data such as the time spent on the platforms and essential information. The revenue from other sources includes the service fee charged by twitter which it collects from mobile ad exchange from its users.

    Twitter announced new features and products which will be launched by the company soon which includes:

    Super Follow
    Revue
    Communities
    Twitter Spaces
    FAQ

    Super Follow

    Twitter had announced that it will come up with a new feature called “Super Follow”. This feature will mainly help individuals who have a lot of followers. It is a feature that helps them monetize their Twitter accounts. Super Follow feature will help content creators charge their followers for exclusive content. It can be a subscriber-only newsletter, videos, discounts, and great deals.

    This will let users charge for the extra content which is not shown to the regular followers providing an opportunity for the Twitter users to earn an extra revenue through the platform.

    Advertising is dominated by companies like Google and Facebook. This new feature will let Twitter have a wider range of revenue sources and would not depend just on advertising for its revenue.

    Twitter hasn’t mentioned what percentage of the revenue it would share with the users who monetize their content. The company said in a statement that “Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves”.

    Super Follow feature is not available yet and the company has said that it will have a lot more to say in the coming months.

    Most followed Twitter accounts
    Most followed Twitter accounts

    Revue

    Revue is a Dutch Startup which was acquired by Twitter. The startup allows users to publish email newsletters and monetize them. This platform provides features to write, edit and publish newsletters without leaving the platform. It provides revenue generation to users through paid subscribers.

    Newsletters can be soon seen as an addition on the twitter’s sidebar navigation. It can be seen along with moments, twitter’s ads, bookmarks and other features. The financial details of the acquisition are unknown. This will be a new product which will be part of twitter’s strategy to widen its revenue generation.

    Twitter Revenue by Business segment
    Twitter Revenue by Business segment

    Communities

    Twitter also announced a new feature which it is planning to add to the platform which is communities. It will be a group where people can join or add more people according to their preference.

    People can create and join groups according to their interest like plants, food or animals etc. Twitter suggests that this feature will allow the user to see more tweets based on those topics.

    It will be similar to Facebook groups and groups have been a great success for Facebook. Twitter feels that this could be of great help for them since their platform can make it a little difficult for the new users to start on the platform.


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    Twitter Spaces

    This will be a feature similar to clubhouse, where the users will be allowed to participate in audio conversations. The Podcast culture has been growing in the West and audio contents are growing in the recent years.

    The success of clubhouse and different podcast platforms has let twitter to introduce this new feature. The users can invite their followers and get into audio conversations with them which will help them to increase their personal relationships.

    This feature is still in private beta testing, which means it is not yet available for the users.


    How to Use Twitter for Business in 2020 | Twitter best practices 2020
    Twitter is a social media for microblogging. With 330 million active users permonth, Twitter is one of the most used Social media [/tag/social-media/] platform. If that’s not enough, a total of 5,786 tweets are sent each second,which makes it 500 million tweets every single day. According to a re…


    Conclusion

    There is no specific date mentioned by Twitter on the release of these features and products. The company just listed them as ‘what’s next’ in a presentation with their analysts and investors.

    Twitter also said that creators will be able to customize their communities, where they can set their own rules and social norms beyond twitter’s rules. The company has a goal to more than double its revenue by 2023.

    FAQ

    Who has the Highest followers on Twitter in India?

    Prime Minister Modi has the Highest number of followers on Twitter in India.

    Who is Twitter’s biggest competitor?

    Twitter’s top competitors include Pinterest, TikTok, YouTube, LinkedIn, and Instagram.

    Who is the Founder of  Twitter?

    Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams are the Founders of Twitter.

  • DesignerPeople – Professional Design Agency

    Proper branding, packaging and marketing are very important for a brand to make it stand out among its competitors. These are something which helps a product draw customer attention and trust. As such, any business big or small cannot ignore the need for apt branding and marketing of its products and services.

    DesignerPeople, a Delhi NCR based Design Agency is helping its clients make new brands or revive existing ones in a way that is creative and appealing to the customers. It specializes in branding, packaging, visual communication for print and digital marketing.

    DesignerPeople – Company Highlights

    Startup Name DesignerPeople
    Headquarter Faridabad
    Founder Megha Malik
    Sector Marketing and Designing
    Founded 2003
    Parent Organization DPPL Works Pvt. Ltd

    Discover more about the DesignerPeople:

    About DesignerPeople
    Founders of DesignerPeople and team
    How was DesignerPeople Started
    DesignerPeople – Services
    DesignerPeople – User Acquisition
    DesignerPeople – Funding and Investors
    DesignerPeople – Growth
    DesignerPeople – Startup Challenges
    DesignerPeople – Competitors
    DesignerPeople – Future Plans

    About DesignerPeople

    DesignerPeople is a professional creative branding agency in Delhi NCR, founded in the year 2003 by Megha Malik. It specializes in branding, packaging, visual communication for print and digital marketing. DesignerPeople helps its clients to achieve commercial success for their products or service through impressive logo design, web design, packaging design and branding. It strives to work with SMEs and make them emerge as a popular and successful brand among the target audience.

    We would be looking to reach a place where we have brand names that associated with us when they were small start-ups and emerged as successful brands. The mantra is that our success lies in our client brand victory.

    Founders of DesignerPeople and Team

    Megha Malik is the founder of DesignerPeople.

    Owner DesignerPeople
    Megha Malik – Founder, DesignerPeople

    Megha Malik holds an MBA in Marketing Strategies and a bachelor’s in Fine Arts. As Creative Director @ DesignerPeople, Megha’s responsibility is to provide proactive practical and contemporary brand advertising solutions, support a futuristic brand presentation in tune with global trends.

    Currently, DesignerPeople has a team of 26 people which includes visualisers, sales experts, digital marketing professionals, programmers and management experts

    Dppl
    DesignerPeople Team

    How Was DesignerPeople Started

    DesignerPeople was launched in 2003. The company initiated work with international clients only. DesignerPeople had clients from the US, Canada, UK and New Zealand. The company received good response abroad and was planning to expand. Meanwhile, the Indian SME market was gradually becoming mature enough to understand the value of branding and marketing. So eventually DesignerPeople set up its base in India in the year 2012.

    We were lucky enough that when we launched in India, awareness regarding this sector started to grow. Knowledge and technical skills we gathered from international clients and New Zealand office helped us to stand out in the market. We even increased the number of services later as we predicted an immense requirement in India for branding, marketing and packaging .


    SpiceTree Design Agency – Offering Creative Marketing Solutions
    SpiceTree Design Agency HighlightsStartup NameSpiceTree Design AgencyHeadquarterMumbai[http://startuptalky.com/mumbai-startups/]FounderShiraz KhanSectorWeb Designingand MarketingFounded2004 * SpiceTree Design Agency – Mission and Vision * SpiceTree Design Agency – Industry Details * SpiceTree D…


    DesignerPeople – Services

    DesignerPeople is a professional creative agency, which specializes in Branding, Packaging, Visual Communication for print and Digital Marketing. The services provide by DesignerPeople are-

    1. Package designing
    2. Web design and development
    3. Brand Development, which includes
    • Logo Design
    • Stationery Design
    • Corporate Identity Design
    • Catalogue Design
    • Business Card Design
    • Signage and Way Finding Design
    • Custom Printing
    • Other services like Vehicle Wrap Design, Exhibition stall design, social media page design etc.

    4. Digital marketing, which includes-

    • Social Media Marketing
    • Search Engine Optimization
    • PPC services

    5. Consultation services, which includes-

    • Brand consultation
    • Packaging consultation
    • Product Design consultation

    As said by Megha, branding and marketing is a service that brings in the maximum number of customers for any business. More than 70% of the decisions to purchase any product is made quickly in-store within 5-7 seconds. As such, a product’s looks plays an important role in the purchase decision.

    With our creative abilities, we create engaging campaigns and inciting packaging to build top of mind recall and acquire customers for the brands. We believe that the looks of any product are the most significant factor for a customer to even pick it up from the shelves and the rest depends upon the quality of the product. If a product looks unique and catchy for the potential customers to pick it up and try it once, we consider it as our achievement. This is what we aim for, and that is what will help our clients to get the maximum benefit.

    Designer People 

    DesignerPeople – User Acquisition

    DesignerPeople started operation in India in 2012 through their website. The company was able to attract clients on the basis of their work and through word of mouth publicity. The company targeted brands solely through the online medium. Besides, DesignerPeople also upgraded itself for different digital platforms like Facebook and Google Adwords.

    To complete its online and offline presence, DesignerPeople joined some business network groups in Delhi NCR where it introduced itself as a complete design and marketing agency. The company claims to get 40% of its business through word-of-mouth.

    We believe that customer relations are the most important. If one customer is taken care of well that indeed is better than any kind of advertisement. Our focus is to get 1 to get 10, meaning that if we take care of 1 client well, we will be definitely be recommended by him to 10 more brands.


    Simplest and Free Website Builder with Hosting for SMEs – UENI
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. The number of internet users is witnessing a rapid growth. According to GlobalDigital 2019 repor…


    DesignerPeople – Funding and Investors

    DesignerPeople is a bootstrapped company.

    We never had the requirement to seek help from external sources to raise money. So far we do not have any plans to raise money.

    DesignerPeople – Growth

    Some growth milestones achieved by DesignerPeople are-

    • The company has worked with 7000+ clients
    • It has been in the industry for 15+ years
    • Has worked with leading brands like Cornitos, Creambell Ice Cream, Cremica, Haldiram, LaOpala and MDH.  

    DesignerPeople – Startup Challenges

    According to Megha, the most challenging task was to pitch the multinational brands to collaborate with them. The team had to do extensive research work before pitching for each one of them to get the business. Meeting client expectations in all aspects was another challenge. Besides, constraints from the clients regarding various aspects such as budget, timelines, etc poses new challenges to the team constantly.

    DesignerPeople – Competitors

    Some top competitors of DesignerPeople, which operate in the same domain are-

    • Seagull Advertising
    • Crayons Advertising
    • Bruckner Design
    • Fortune communications
    • JWT India
    • Jelitta Publicity
    • Lowe Lintas
    • Aquarius Promotions
    • Grey India
    • Triverse Advertising
    • Carat

    Amidst all competition, DesignerPeople has been able to make a place for itself through its customer centricity. It gives each client a personalized touch and comes up with outstanding creative by blending client requirements with their innovative ways.

    Being an agency in the creative field we have to continually make sure that we are coming up with new and different inventive concepts. For instance, when a client gives us a brief, we make sure that we offer multiple ideas wherein one concept as per the client brief, and one is made as per our creativity. – Megha  

    DesignerPeople – Future Plans

    DesignerPeople wants to serve more SMEs and MSMEs in the future, along with big clients.

    Many entrepreneurs want to accomplish tasks through DIY mode rather than going for paid professional services. The challenge with this mode of operation is the many different creative elements, such as writing, graphic design, computer programming that are needed to carry out a modern marketing strategy successfully. The learning curve for a busy entrepreneur with little experience is staggering, leaving the business owner with either a vastly incomplete marketing strategy – Megha Malik

    This product packaging company is also planning to venture into TV media and become a company that caters to all branding and marketing services that are required by a firm to become a global company.


    The 10 Best Tools for Graphic Designers
    When we create visual content to communicate and share our message, the craft wecreate is called Graphic Design. To convey the message correctly graphicdesigners use techniques like applying visual hierarchy, page layout techniques,typography, pictures among others. Graphic designers especially f…


    FAQs

    Which software is best for packaging design?

    • Artios CAD
    • Kasemake
    • Impact
    • Packmage, etc

    What are the 3 types of packaging?

    • Primary Packaging
    • Secondary Packaging  
    • Tertiary Packaging

    What Is A Package Design Company?

    A package design company is a creative agency that designs visual identities for products with the aim to protect and preserve them.

    What are the 3 P’s of packaging?

    The 3 P’s are – Protection, Preservation and Presentation!

    What are the top packaging companies in India?

    Some of top Packaging Company in India are Uflex Ltd, Essel Propack Limited, Huhtamaki PPL Ltd, Mold-Tek Packaging Limited (MTPL), Kanpur Plastipack Ltd.

  • How to Apply for Startup India and Seed Funding

    Prime Minister Narendra Modi announced a Rs. 1,000 Crore seed fund for India Startups, to allow initial funding for startups. “This is going to help to launch and develop new businesses,” Modi said at the International Summit of Prarambh Startup India. Modi said, “India is trying to create a startup ecosystem based on the key principles of youth, youth, and youth.” The Government will also enable new companies to develop debt capital by providing guarantees.

    PM Modi announced the Startup fund on 16th January, 2021
    PM Modi announced the Startup fund on 16th January, 2021

    The GeM platform offers local startups the chance to take part in government tenders with large corporations. Modi reported that approximately 8,000 startups had so far registered and had done almost Rs 2,300 crore. He praised the startups for creating innovative solutions during the pandemic and for supporting the efforts of the government to normalize economic activity. More than 10 startups across sectors ranging from beauty to payments turned unicorn in 2020 against nine in 2019.

    Startup Ecosystem facilitated through various Government Departments & Programs

    • 4000+ Startups have benefitted in the last year through various programs of the Central Govt.
    • 960 crore of funding has been enabled to Startups through various schemes.
    • 828 Cr sanctioned funds for infrastructure.

    The Startup India Seed Fund: How will it help for your Startup?
    Indian Prime Minister Mr. Narendra Modi has from the start of his tenureemphasized the growth of India [/the-growth-of-indian-startup-ecosystem/] withthe “Made in India” plan. Under his leadership, the central and stategovernments have been actively incentives for Indian Businesses. He was addre…


    Support Offered By Government

    What is GeM
    Conclusion
    Frequently Asked Questions

    Support Offered By Government

    With the objective to build a strong eco-system for nurturing innovation and startups in the country the Government launched a Startup India Action Plan that offers the following support to recognized supports through:

    Tax Exemption

    • IT exemptions for 3 years
    • Capital gains exemption to people investing such capital gains in the Government recognized Fund of Funds
    • Tax exemption on investments above the Fair Market Value

    Get help with tax preparation and planning
    The prospect of filing a tax return can be daunting, so it makes sense to seekhelp with tax planning and preparation. But what happens if you don’t solicitthe right help? There are numerous dubious tax companies out there in the market who boast abouthow much they save their customers on their …


    • Fast track of Startup Patent applications
    • A panel of facilitators to assist in filing applications, govt. bears facilitation costs: 423 facilitators for patent & design, 596 for trademark applications
    • 80% rebate in filing of patents: 377 startups benefitted

    Easy Compliance

    Self-certification and compliance of 9 environments and labor laws through Startup India web portal/mobile app. Online self-certification for Labour Laws enabled through ‘Shram Suvidha’ portal.

    Relaxed Norms for Public Procurement

    By easing the requirement of prior experience and prior turnover in tenders for application by startups.

    Fund of Funds

    • ₹ 10,000 Cr. Fund of Funds to be provided by Mar 2025: Avg. ₹ 1,100 Cr. Per year
    • Operating guidelines has changed to incorporate the following:

      – 2x of FFS to DIPP Startups Allow funding of the entity after ceasing to be the startup (under DIPP)

      – 600 Cr (+25Cr Interest) given by DIPP to SIDBI which further committed Rs 623 Cr to 17 VC. 56Cr has been disbursed to 72 startups catalyzing investments of Rs 245 Cr


    Garib Kalyan Rozgar Abhiyan | New Govt. Scheme to Provide Jobs
    With the Economy of India badly affected due to the COVID-19 pandemic add lossof jobs for lakhs of migrant workers during the lockdown, a scheme by the nameof ‘Garib Kalyan Rozgar Abhiyan’ or ‘Rural Job Scheme’ was launched by theHonourable Prime Minister of India, Narendra Modi in the district o…


    Credit Guarantee Scheme for Startups

    • Corpus of ₹ 2,000 Cr across 3 years
    • Collateral Free, Fund & Non-Fund Based Credit Support
    • Loans of up to 5 Cr. per Startup to be covered
    • Status: EFC Memo circulated on 22 March 2017 to 6 Departments
    • Impact: Credit guarantee to benefit 7,500+ Startups in 3 years

    Industry/Academia Support

    Providing and building infrastructure across the country by setting/scaling up: 31 Innovation Centers, 15 Startup centers, 15 Technology Business Incubators, 7 Research Parks, 500 Atal Tinkering Labs.

    Startup Recognition

    6398 Applications received; 4127 startups recognized; 1900 startups eligible for tax exemption (900 processed, 1000 pending); 69 startups given tax exemption.

    What is GeM

    What is GeM?
    What is GeM?

    Government e Marketplace (GeM) is a government and agency online procurement platform and the most commonly used public procurement channel in India. MSMEs and DPIIT recognized startups can be used to register as sellers on GeM, and directly to government bodies to sell their goods and services. GeM Startup The runway is the latest initiative laid by GeM to empower businesses to enter the universe of government purchasers through the provision of creative, design, process, and operation-specific goods.

    To apply to Startup India Seed Fund, here are a few steps you are required to follow:

    1. Registration of the Company:

    The company needs to register itself through the GeM Portal. In the website, it has instructed on how to register the company in the portal and to check if the company is eligible.


    MSME Loan- Register your Business for MSME in 9 Simple Steps
    MSME (Micro, Small and Medium Enterprise), loans are mostly offered to start-upsand small business owners. In this intense moment of lockdown, many startups andsmall businesses are incurring a huge loss, the government offered assistance byrolling out MSME loans for startups and small business ow…

    How to register your MSME?

    2. Fill Up Application:

    Fill the Form Correctly and Upload the appropriate Document then Submit the Application.

    • Name of the firm: Provide name of the business firm which shall be used to sell products and services on GeM Portal. Please note you must carry registration proof in the name of business firm.
    • Address of the Business firm: Provide the registered address of the business firm.
    • Nature of the Business: Describe the business activity of the firm such as the manufacturer of goods, service provider, retailer, wholesaler, distributor, etc.
    • List of Products & Services to be sell in GeM: Enter all the goods and services needed for public procurement in the GeM Portal. By separating commas, a company may join many products and services.
    • Owners Name: Enter the company owner’s name. In the case of a company, LLP, or partnership firm, you may enter any one authorized partner/director details.
    • Owner’s Aadhar Or PAN Number: Provide the 12 digits Aadhar Number of the business firm owner. In the case of a company, LLP, or partnership firm, you may enter any one authorized partner/director details.
    • Type of Firm: Select the nature of your business entity.
    • E-mail ID: Enter the email id of the owner or authorized director/partner.
    • Mobile Number: Enter the mobile number of the owner or authorized director/partner.
    • Bank Account Details: Provide complete bank details of the business the firm under which payment shall be received after goods/services public procurement or on completion of tender.
    • Date of Business Incorporation: Enter the date of the company/firm incorporation which shall be available in partnership deed or certificate of incorporation or other business registration certificate (in case of the sole proprietor).
    • Income Tax Incorporation: Select yes if the income tax return of the firm or owner (in the case of the sole proprietor) has been filed for any previous year. Else select No.

    3. Online Payment: Make an online payment to process your application with our Secured Payment Gateway.

    4. Schedule Call-back: Schedule a call back for validation

    5. Validate and complete registration: To receive a call from the validation department and complete your registration.


    List Of Government Schemes for Startups in India
    India is gradually building a robust startup ecosystem[/the-growth-of-indian-startup-ecosystem/]. In order to promote and supportentrepreneurs, the government has created a ministry (department) dedicated tohelping new businesses. The ruling party has introduced many schemes to bolsterentreprene…


    Conclusion

    Startups are excluded from specific selection requirements such as Prior Experience, Preview and Earnest Money Deposits. The incentive to consult with the government on trial request, making it more likely to introduce a new product. On GeM, purchasers may rate their product or ServiceNow more restrictive definitions for GEM, meaning the publication on the website of new and creative products.

    Frequently Asked Questions

    Can a foreign company register under Startup India hub?

    Yes. Any company having at least on registered office in India can register on startup India hub as location preferences, for the time being are only created for Indian states. However, the government is working on international relations and will soon be able to enable registration for stakeholders from the global ecosystem.

    How can I register a profile on the hub?

    registering on the Startup India hub is very easy.

    • The “register” tab on the page will direct you towards “mygov” platform. On mygov you will be asked to fill details like name, email id etc. Then you will get an OTP for verification and a link to set a new password.
    • Sign in using the login credentials you created in step 1. This will direct you to the Hub where you can select and create the profile of a stakeholder which best defines your role.

    How do we connect to enablers after creating a profile?

    The system is build to connect you to your relevant stakeholders based on your industry and preferred stage. Under the profile of every enabler there will be an option to “connect/apply”. Upon clicking, a request will be sent to the respective profile for acceptance. Once accepted, you will able to see the enabler as a new connection.

    Please note that you can connect with upto 3 users per week.

  • Everything You Need to know about Hyperlocal Business Model

    Smartphones have become the game-changer for the on-demand delivery business models. Buying groceries to ordering food, purchasing medicine to renting furniture, the rise of on-demand apps have made our life easier than before. Consumers now prefer to get all their basic need services at their doorstep so that they can save that amount of time and can get relaxed till their order get delivered.

    These on-demand apps have given acceleration to one such business that is known as hyperlocal business. The hyperlocal delivery business model is a perfect example of how technological advancements can unite with the age-old favourite shopping methods.

    What is Hyperlocal Delivery Business Model?
    Hyperlocal Delivery Business Model
    Benefits of Hyperlocal Delivery Business Models
    Supply chain models of a hyperlocal business
    How to build a Hyperlocal Delivery Network?
    Role of a hyperlocal delivery model in Covid-19
    FAQ’s

    What is Hyperlocal Delivery Business Model?

    The term ‘Hyperlocal’ refers to ‘a small geographical area’. Hyperlocal delivery model is when delivery of products is done within a particular geographical area. The pick up location from where the order is packed and the customer’s address should lie within the same pincode.

    This kind of delivery model works mostly in cases of groceries, medicines, regular household items, food delivery and even services such as plumbers, electricians, carpenters etc. The USP of hyperlocal e-commerce businesses lies in their ability to deliver products and services at unbelievably fast speed.

    Hyperlocal Delivery Business Model

    Hyperlocal  delivery model is defined as a business model in which the service aggregator acquires requested product locally and delivers the same to the customer in the same geographical area.

    Hyperlocal business model
    Hyperlocal Delivery Business Model

    For example, let us consider a hyperlocal on-demand business in food. When The customer places an order for the required food item through the dedicated mobile application, The aggregator receives the order and passes on the order details to a delivery partner. The delivery partner dispatches a delivery boy to procure the requested item from a local store and makes sure that it reaches the customer at a requested location. The aggregator drives the entire system and earns a commission for the role it plays.

    This model is applied to products as well as services like plumber, electrician, beautician, etc. The most popular example of a hyperlocal delivery model would be Zomato and Swiggy.

    Benefits of Hyperlocal Delivery Business Models

    Here are some of the benefits associated with hyperlocal delivery business model

    Supports traditional Stores

    The rise of e-commerce and online retail has been a threat to traditional stores. Hyperlocal delivery models provide them with an opportunity to optimize their sales.

    Minimal Efforts Required from Retailers

    Retailers can enlist their businesses on their respective platforms and grow their business. Everything from pickup to delivery is managed by the app aggregator. Hence retailers can grow their business with minimal effort.

    Helps build a sustainable ecosystem

    The hyperlocal delivery model is environment friendly as carbon footprints as long transportations are reduced.

    Single Device management

    A single mobile app can help you track, control and manage the entire hyperlocal marketplace.

    Supply chain models of a hyperlocal business

    Inventory-led model

    The inventory-led model is where you source your products directly from the brands and sellers and create an inventory of them. In this model, you are playing a direct role in the hyperlocal market. You have to track the demands of your customers and manage your inventory accordingly. You have to direct a team to manage inventory accordingly.

    Aggregator model

    Aggregator model can also be called as zero inventory model. In this delivery model you act as connecting link between the retailers and customers to ensure last-mile connectivity and delivery.

    How to build a Hyperlocal Delivery Network?

    Choose the product you you want to deliver or sell

    Firstly, you need to decide what products or services you would choose to deliver. Hyperlocal delivery models have tremendous utility and scope for success in a wide variety of sectors –restaurants, medicines, grocery, cabs, and hyperlocal logistics. You can target the local geographical locations and analyze the demand for a particular product or service.

    Identify your Target Audience

    Study the response of customers towards previous businesses. Your target audience may be busy professionals who have no time to head down to a restaurant for a meal, or you may target senior citizens who are unable to walk to their nearest grocery store.

    Market your product in your locality

    Your marketing strategy depends heavily on your target audience. You have to make your presence known by trying out different advertising methods that appeal to your audience.

    Build local partnerships with delivery agents

    Building  the network is an essential part of any business. in this you must create partnerships with two different parties – a delivery partner and the local merchants.

    You could receive the customer’s orders through your mobile app and ask the local merchants to send their delivery personnel to deliver the order. You can also opt for partnering with a delivery agency. Often delivery partners charge a fixed price per delivery and impose a minimum delivery cap.

    Decide on an Revenue model

    Your revenue model depends on two sources – commissions from the merchant-partners and delivery charges from the customers. Your local partners pay you an agreed percentage of the order amount as commission on every order placed from their store. Your partners will be happy to pay you more if you bring them more business. You can charge your customers a convivence fee if you wish, as most businesses are providing free delivery services.

    Launch a hyperlocal mobile app

    Now you need to start working on the platform. You need to build separate mobile apps for iOS and Android for each of the three parties – the merchants, the customers, and the delivery drivers. A feature-rich, user-friendly app plays a major role in creating a solid customer base.

    Role of a hyperlocal delivery model in Covid-19

    Due to lockdown restrictions many hotels and restaurants had to shut down, this was the the right time to get online, especially for offline merchants who were facing business ups and downs during this crisis. Many restaurant’s took their business online as they saw it as a fully wise decision to starting with an online business, so that even after the COVID19 crisis, they can get better growth.

    To survive and thrive in the industry, you need a robust admin panel, an efficient and effective customer tracking app, and a powerful delivery driver app. Furthermore, you should always concentrate on a consumer’s satisfaction. Measuring customer satisfaction should become your daily habit – not something you do from time to time. You can expect a massive growth of such businesses in the near future.

    FAQ’s

    1. What is a hyperlocal business?

    Ans- Hyperlocal businesses are referred to as businesses where one wants to build a local ecosystem that enables customers to buy anything from their neighborhood stores. Hyperlocal includes all businesses in your locality, the nearby stores, Restaurants, Market, Malls, Hotels, and other products and service providers.

    2. What is hyper local delivery model?

    Ans- The hyperlocal delivery model is a type of model when the product delivery is done within a particular geographical area. The pick-up location of the order and the customer’s address should be the same. This type of delivery model works mostly in businesses like groceries, medicines, household items, food delivery businesses, and even in jobs such as plumbers, electricians, carpenters, etc.

    3. How do I build a hyper local delivery company?

    Ans- In order to start a successful business with a hyperlocal model, you should choose a strategic approach. Below mentioned is a step-by-step approach that lists the processes which involve a hyperlocal on-demand delivery business.

    • Select the Industry
    • Choose a Niche
    • Identify your Target Audience
    • Seal the Deal (Create Partnerships)

    4. What are hyperlocal startups?

    Ans- A hyperlocal startup is a type of business that supports other businesses in delivering products such as Locus or Shadowfax or in delivery of products through a marketplace-like platform like Dunzo or Swiggy with Swiggy Go, or any other startups operating in this space in the Indian market.

    5. What is hyperlocal shipment?

    Ans- Hyperlocal delivery is the process of delivering goods directly from a seller to the customer. It’s the process that involves the operation of a courier agent picking up products from a seller and then delivering them directly to the customer’s address.