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  • Craftsvilla – Ethnic Junction with Artistic Products of Top-Notch Quality!

    The Indian handicrafts sector provides livelihoods to millions of people around the country, especially women. However, linking small-scale rural producers to urban and global markets has been a challenge. Efficiently connecting buyers and sellers in the handicrafts and handmade clothing market could have an exponential impact by improving the incomes of the poor and help preserve crafts that are rapidly disappearing. CraftsVilla.com is aiming to do exactly that, using the power of the Internet.

    In a world full of trends, being a classic is what Craftsvilla is all about. Selling ethnic apparel and accessories on its online portal since 2011, Craftsvilla was launched by Manoj Gupta and Monica Gupta.

    Craftsvilla – Company Highlights

    Startup Name Craftsvilla
    Headquarter Mumbai, India
    Sector E-Commerce
    Founders Manoj Gupta, Monica Gupta
    Founded 2011
    Parent Organization Craftsvilla Handicrafts Pvt Limited
    Website craftsvilla.com
    Contact customercare@craftsvilla.com

    Craftsvilla – About and How it Works
    Craftsvilla – Products and Services
    Craftsvilla – Founders and Team
    How was Craftsvilla Started?
    Craftsvilla – Business Model and Reveue Model
    Craftsvilla – Funding and Investors
    Craftsvilla – Startup Challenges
    Craftsvilla – Name, Tagline and Logo
    Craftsvilla – Competitors
    Craftsvilla – Growth
    Craftsvilla – Revenue
    Craftsvilla – Acquisitions
    Craftsvilla – Future Plans
    Craftsvilla – Partners
    Craftsvilla – FAQs

    Craftsvilla – About and How it Works

    Craftsvilla is essentially an e-commerce portal based out of India that mainly sells ethnic items for women like ethnic apparel, ethnic footwear, ethnic fashion accessories, ethnic handcrafted home accessories, and ethnic fashion and lifestyle products along with other parallel industry products like beauty products.

    Founded in 2011 by Monica & Manoj Gupta, Craftsvilla is an online marketplace for unique handmade, handcrafted, organic, and gift items. The startup claims to have over 25,000 sellers on its platform, selling close to 3.5 Million products.

    The platform aggregates artisans, designers, and retailers from all around the country on a single platform and directly connects local artisans and designers to global customers over the world. Also, this startup over all these years has launched several in-house brands namely Anuswara, Avanya, and Jharokha, all in the affordable and classy ethnic and handloom segment.

    Craftsvilla – Products and Services

    Craftsvilla ship globally and it’s free for goods worth more than $250. The startup claims to have over 25,000 artisans and designers selling over 4 million products. The products are categorized into different segments like Jewellery, Handbags, Home Décor, Clothing, Food & Health, and Footwear etc., each further divided into sub segments.

    About 80% of the buyers are women. The push has been to revive handicrafts and make it conveniently accessible. They try to keep things colorful and lively and that attracts the 18-35 age group buyers. More than 50% of the orders come from Tier 2 cities. And as it is with e-commerce portals in India, 50% of sales are Cash On Delivery (COD).

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    Here are some examples of what you can expect on Craftsvilla:

    1. The collection of Gowns is an ode to fusion friendly fashion and perfect for all sorts of occasions.
    2. Their drape collection is quite enviable as it includes a plethora of styles including, Printed, Traditional, Designer Sarees and fabrics like Cotton, Satin, Art Silk and Georgette Saree.
    3. They have new and novel collection of Kurtis full of embellished styles, embroidered kinds and hues of every kind.
    4. There are times when you need an ethnic ensemble that is not only trendy but also timeless in terms of style, splendour and a perfect fit for that special occasion. That’s where their latest range of Lehengas comes in! From Net Lehenga Cholis to hip and happening co-ordinate Designer Lehenga Sets, Craftsvilla have it all!
    5. Complete with traditional kinds like Silver, Golden Plated and Oxidised, their collections of Earrings and neckpieces have something for everyone, right from statement making to subtlety sensational ones.

    Craftsvilla – Founders and Team

    The founders of Craftsvilla are Manoj Gupta and Monica Gupta.

    Monica Gupta and Manoj Gupta are founders of Craftsvilla
    Monica Gupta and Manoj Gupta
    • Manoj Gupta, Founder and CEO – He is an IIM graduate and a venture capitalist, founded Dreams Early Stage Fund and was Board Observer at Snapdeal before launching Craftsvilla. Prior to Craftsvilla.com, Manoj was Principal at Nexus Venture Partners where he invested in ecommerce companies in India. Manoj has also started a Tech company in San Diego, US from 2001-2006.
    • Monica Gupta, Founder and COO – She is graduated from San Diego State University.

    How was Craftsvilla Started?

    The idea for Craftsvilla struck the couple during their visit to Kutch, the hub of ethnic apparel and accessories. They saw supply in abundance with no channelized demand segregation and a portal that could connect the suppliers and the buyers not just in India, but globally. This is exactly how Craftsvilla was born.

    Following this, the company was launched by Manoj Gupta and Monica Gupta in 2011 with funding from Nexus Venture Partners and Lightspeed Venture Partners. Initially, this ethnic-focused startup was incepted with 80 employees and 5 offices across the country.

    But it so happened that by 2012, this venture completely exhausted the entire amount of INR 10 crore series-A funding. And due to this, the company had to downsize to an only 10-member team and carried their business operations in a small one-room office.

    With the downsizing coming too early for Craftsvilla, if it was anybody other than Manoj Gupta, they’d have easily given up. But not the Craftsvilla founder. He kept faith in himself, in his idea, and his passionate team of 8. And in just a short span of 5 years, this ethnic fashion portal, Craftsvilla went from an allegedly failed startup to a big-named company with a huge valuation of $250 million with more than 4 million products in its inventory.

    Craftsvilla – Business Model and Reveue Model

    The business model of Craftsvilla majorly focuses on removing middlemen from the supply chain mechanism and increasing the livelihood of local artisans and cultured designers to help them create/promote their brand, with preserving the Indian culture, traditions, and values in a broader picture. In current times, the company charges a 20% commission on every transaction which excludes service tax.

    Craftsvilla – Funding and Investors

    Their latest funding was raised on Mar 20, 2020 from a Venture – Series Unknown round.

    Here is a list of all the funding rounds of Craftsvilla:

    Date Stage Amount Investor
    October 2011 Venture Round – –
    June 2012 Series A $1.5 million Lightspeed Venture Partners, Nexus Venture Partners
    April 2015 Series B $19 million Sequoia Capital India
    November 2015 Series C $34 million Lightspeed Venture Partners, Sequoia Capital India
    February 2019 Venture Round ₹40M Supera
    March 2019 Venture Round ₹30M Supera
    April 2019 Venture Round ₹170M Supera
    May 2019 Venture Round $34M Supera
    March 2020 Venture Round ₹294M Supera

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    Craftsvilla – Startup Challenges

    Normally, entrepreneurs face challenges after the inceptions of their startups. This was not the case with Manoj Gupta. He faced the most crucial challenges right before launching Craftsvilla. It so happened that when Manoj presented his idea of launching an online portal that would sell ethnic stuff to his friends and family, he, unfortunately, received a lot of unenthusiastic feedback relating to it.

    Most of his acquaintances pointed out that there is no real market for ethnic fashion wear and there clearly hasn’t been a successful replica of it in the industry across the globe. But Manoj was firm on his idea and despite negative response, Manoj believed in his entrepreneurial idea and the potential that he saw in the untapped market filled with opportunities. Later in the same year, he went ahead and launched Craftsvilla with his wife.

    Craftsvilla has a tagline. “The Marketplace to discover India”. This tagline goes perfectly with the site, because it has huge range of Indian products & almost all the products are made keeping in mind the Indian craft & culture.

    Craftsvilla Logo

    Craftsvilla – Competitors

    There are a lot of e-commerce portals in the country that deal with ethnic fashion and lifestyle products combined with other western and beauty products. Hence Craftsvilla competes with big and small online marketplaces like Myntra, LimeRoad, Voonik, Amazon, Flipkart, and Fabindia among many others.

    FableStreet Success story – Fablestreet Founder,Revenue.Funding,Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Female office goers often feel the boredom with kind of formal and semi-formalapparel that they …
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    Craftsvilla – Growth

    • Craftsvilla has more than 62 outlets in total across India in cities such as Pune, Mumbai, Hyderabad, Kolkata, Kochi, Kolhapur, Coimbatore, Delhi, Chandigarh, and Varanasi.
    • This ethnic fashion and lifestyle online marketplace is pegged at around $300–500 million in size.
    • It claims to have over 25,000 artisans and designers on board.
    • Craftsvilla currently is selling over 4 million products.

    Craftsvilla – Revenue

    In FY18, Craftsvilla’s revenues spiked by 3.6% from Rs 30.35 crore in FY17 to Rs 31.45 crore.  The expenses from Rs 116.33 crore to Rs 59.13 crore. Losses followed the pattern and decreased from Rs 85.98 crore to Rs 27.68 crore.

    Craftsvilla – Acquisitions

    Craftsvilla acquired 3 organisations – F2SO4, Place Of Origin and Sendd.

    Acquired Date Amount
    Sendd January 2016 $4.5 Million
    Place of Origin February 2016 –
    F2SO4 April 2016 –

    Place of Origin is an online retailer of ethnic food curated from sellers around the country. The online platform currently offers a range of products, from sweets and confectionary to local snacks and health food sourced directly from sellers across several cities.

    Chandigarh-based F2SO4 was founded in 2015 by Delhi-based IIT alumni, Amrit Singh and Sachin Goel along with Partik Bhuchar. The startup was an app-based venture that offered branded and high-end designer clothes on rent. The startup was earlier bootstrapped and was founded as an apparel-as-a-service platform.

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    Accessories are an indispensable part of fashion. No matter how stylish andexpensive one’s cloth may be, but the look is never complete without properaccessories to go with it. There was a time when accessories were consideredmore of a women thing, but of late the trend is changing. Now, men are …
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    Craftsvilla – Future Plans

    For the future goals, Craftsvilla is aiming straight on pushing its offline foray. For the same, the venture is also planning to invest INR 100 crore to open more than 1,000 outlets in the coming years.

    Craftsvilla – Partners

    Craftsvilla has tied up with the Ministry of Textiles, Government of India, for e-marketing of handloom products from small weavers. As per this agreement, Craftsvilla has tied up with Weavesmart, an online marketplace that offers handloom weaves from across India.

    Craftsvilla – FAQs

    Who is Monica Gupta?

    The founders of Craftsvilla are Manoj Gupta and Monica Gupta.

    What is Craftsvilla?

    Craftsvilla is essentially an e-commerce portal based out of India that mainly sells ethnic items for women like ethnic apparel, ethnic footwear, ethnic fashion accessories, ethnic handcrafted home accessories, and ethnic fashion and lifestyle products along with other parallel industry products like beauty products.

    What is the Tagline of Craftsvilla?

    “MarketPlace to Discover India”

    What is the Business Model of Craftsvilla?

    The business model of Craftsvilla majorly focuses on removing middlemen from the supply chain mechanism and increasing the livelihood of local artisans and cultured designers to help them create/promote their brand, with preserving the Indian culture, traditions, and values in a broader picture.

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  • RentRoomi – Find The Perfect Room and Roommate

    The urban population is growing exponentially. Indian urban population is expected to reach 600 million by 2030.  As per the United Nations World Cities Report 2016, around 9.6 million people will move only to New Delhi by 2030. In this scenario, the crisis for accommodation for this huge population has become a major problem. However, the Indian cities are slowly gearing up to face this problem with innovative concepts such as co-living. RentRoomi, a Jaipur based startup has added a new dimension to co-living by allowing the tenants to choose not only the living space but also the roommates with whom they want to share their space. StartupTalky interviewed  Nitin Sharma, the man behind RentRoomi to understand more about this innovative startup.

    RentRoomi is currently operating in Hyderabad, Delhi, Bangalore, Jaipur, Pune, Mumbai, Kolkata and Chennai. Thereby making it easier to find Rooms and Roommates in the city.

    Startup Name RentRoomi
    Headquarter Jaipur
    Founder Nitin Sharma
    Sector Affordable Housing, Co-living
    Founded 2016
    Parent Organization 9194Hosts Venture

    About RentRoomi
    Co-living in India
    RentRoomi Founder and Team
    How was RentRoomi Started
    What is RentRoomi
    RentRoomi – Revenue Model
    RentRoomi – Competitors
    RentRoomi – Awards
    RentRoomi – Growth
    RentRoomi – Future Plans

    About RentRoomi

    Roomates Startup
    RentRoomi

    India’s biggest tech-enabled marketplace for affordable housing, RentRoomi is one of the fastest growing companies for sharing home space. RentRoomi simplifies the search for accommodation by doing away with the hassles of fake listing and endless site visits. The company exists to solve the problem of generationY by letting them find suitable accommodation in cities and provides an option to find preferable roommates as well.

    RentRoomi is currently operating in Hyderabad, Delhi, Bangalore, Jaipur, Pune, Mumbai, Kolkata and Chennai.

    At RentRoomi, we dedicate our passion and performance toward our collective goal of providing a better and more affordable solution to stay for people at nominal prices. We are on a mission to build more transparency and trust into this business along with process with the goal of increasing more positive living experiences! – Nitin, Founder of RentRoomi

    Co-living in India

    India, the world’s fastest growing economy is also home to the world’s largest youth population. By 2020, the average age in India will be 29 thus India is set to become the world’s youngest country with 64% of its population in the working age group. Besides, with the increasingly growing work stints, younger workers in megacities are typically moving every six months. Millennials from across the country are migrating to big cities like Delhi NCR, Mumbai, Bangalore, Hyderabad, etc.

    “The concept of co-living in India is still at a developing as compared to the US and China. But owing to the ever-increasing number of youth who are shifting to cities, the future of co-living in the country does appear broad and promising” – Nitin

    The depth in the market is already there with $20 Billion market size. It’s just a matter of providing growth with quality to an existing market, by consolidating it under brand umbrellas.

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    RentRoomi – Founder

    Nitin Sharma is the Founder and CEO of RentRoomi. An engineer by qualification, Nitin worked in a software development company as a project planning and business developer prior to starting RentRoomi.

    How was RentRoomi Started

    “The idea of cohabitation isn’t a new one”.

    Nitin got the idea for RentRoomi from his father. Nitin’s father had moved to Rajasthan in the eighties. At that time he was earning just a meager salary of INR 740. He had a family to look after and could not spend much on house rent. Nitin’s father then decided to share a room with another family, thereby halving the cost and expenses. Nitin realized the benefit in incorporating the same concept into his business model. He saw how people today make a lot of money but are equally saddled by the high cost of living and believed that he could make it easier for the youth to find a good living space at an affordable rent.

    Again, as an engineering student residing in a college hostel, Nitin recognized the importance of finding the right roommate.  

    Recalling his hostel days Nitin said,  “From the one that bullies, to the one who leaves his dirty socks under your bed, from a kleptomaniac to a self-proclaimed ‘bhakt’, in college and then work life, I encountered numerous types of roommates. Though some became friends for life, others were a disastrous experience, which left me disgruntled. After swallowing this bitter pill and learning from my ordeal, I decided to build a platform catering to those who wanted to share a flat or a room, and looking for the right ‘roomi’.”

    With help from some of his friends, Nitin started RentRoomi in 2016. When the company started off, roping in flat owners and vendors was a challenging task.

    “While initially, it meant expending a lot of energy in convincing, it became an easier task when the owners realized that they stood to benefit as well,” says Nitin.

    What is RentRoomi

    India’s biggest tech-enabled marketplace for affordable housing. RentRoomi makes it easier for the youth and millennial moving out of their hometowns to find rented space in the new city. Through the platform, one can find whole properties for rent and can find roommates and room seekers to share a room with.

    One can search for rooms or flats based on price, locality and the amenities available. Besides, the platform provides the opportunity to know about the fellow roommates before selecting a room or apartment. Thus it facilitates finding like minded roommates with whom one can share the living costs, utility bills, etc.

    RentRoomi logo

    Also, the platform lets house owners list their properties with details about price and amenities.

    RentRoomi follows the ‘3C approach’ i.e. Comfortable plug and play homes, Convenience driven by tech and Community living experience to offer more value to the customers.

    RentRoomi’s target audience constitutes more than 40-50% of the population: the heavily tech-dependent youth, who believe in optimal usage of resources, students, and job seekers who worry about finding the right roommate.

    The tagline of the company is “We make Community”

    RentRoomi – Revenue Model

    As said by Nitin, RentRoomi’s core website will always be free for listing properties and for looking for occupancy in already occupied apartments.

    Early revenue streams proven highly scalable, RentRoomi’s revenue model is directly related to move-ins. If booked, RentRoomi collects a fee between 1-10%. Also provides value-added services like background checks, ID verifications, rental furniture, and roommate agreements are included if booked online and otherwise available to purchase separately in future.

    RentRoomi – Competitors

    There are many classified websites that let users find or list a property for rent. RentRoomi is different from other classified websites because it offers the user the opportunity to not just choose a room but also preferred roommates.

    “As it acknowledges the competition in the online renting space from established market leaders, we at RentRoomi are optimistic of its growth. Metro cities are attracting single working and educational class youth in the prospect of a better life and this has created a huge demand for rentals. Though existing players are offering rental properties, they are lacking a personal touch. This gap is bridged by RentRoomi, which helps you to foresee and decide the person you will be sharing your room with” says Nitin.

    The target audience of RentRoomi is the tech freaks, who believe in using sources to the best of their capacity. Students, job seekers who get worried and tired of finding a roommate for them can easily use this platform.

    RentRoomi – Awards

    RentRoomi has received many national and international Awards. Few of those are-

    1. Ranked under 100 start-up to showcase their brand in start-up turkey fest. (Istanbul)
    2. Ranked under top 30 by pitch city organized by Headstart.in
    3. India’s rising platform to provide the safest and fastest solution for shared accommodation and roommates by Entrepreneur Media
    4. Founder Nominated as Forbes Under 30 fellow 2018  

    RentRoomi – Growth

    RentRoomi is India’s fastest growing flexible accommodation provider for both corporate and end customers. The company has-

    • Providing accommodation to 1000+ corporate
    • 25000+ rental properties listed in the platform
    • It has 4000+ agents.
    • Providing accommodation to 4000+ SMEs
    • Shared housing marketplace with 14x growth in 2018 and  200K+ users
    • Over 85K+ apartments listed as of Sept 2018
    • Has more than 5x listings for 1+ month sublets in Bengaluru and Hyderabad compared to compared to any other platform.

    Apartment rents in big cities are high, as are the security deposits; and then there are the furnishing costs too. So residents choose to go through with co-living. Nowadays rental market offers decent space to establish a disruptive concept like co-living. While PGs and hostels have always been there, what is perhaps luring millennials is the new avatar of co-living: standardized and less cumbersome experience, better common facilities, the opportunity to network with like-minded people and socialize, and a plug n play kind of model. And what’s pulling entrepreneurs is a business opportunity that never existed before. Another comforting factor for entrepreneurs is the success of global counterparts in spreading communal living  – Nitin Sharma

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    Finding a roommate can be tough and sometimes feel overwhelming. Whether you arelooking for a place to live in or seeking someone to live with you its importantto find a compatible match. Whether you moved in to a new city or you arelooking for a roommate like Rachel, here are the top websites to…
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    RentRoomi – Future Plans

    It plans to enter New York, London, and Hong Kong in a bid to tap new monetization models, according to a top company executive.

    “When we compare Bengaluru with New York, the American rental market is pretty organized. For instance, if I provide a verified roommate and start charging for it no one would pay. But the same thing works in developed markets,” says Nitin Sharma, founder, RentRoomi.

    So if you are looking for roommates in Bangalore or flatmates in Delhi or a shared accommodation in Mumbai, do check out RentRoomi, one of the the best housemates startups in India.

    Frequently Asked Questions – FAQs

    What is RentRoomi?

    RentRoomi, is a coliving startup with an added a new dimension to co-living by allowing the tenants to choose not only the living space but also the roommates with whom they want to share their space.

    Where is RentRoomi available?

    RentRoomi is currently operating in Hyderabad, Delhi, Bangalore, Jaipur, Pune, Mumbai, Kolkata and Chennai.

    What is the RentRoomi funding till date?

    The funding for RentRoomi is bootstrapped. They haven’t raised any funding till date (March 2021).

  • List of Biggest Media Companies in the World

    The participation of mass media enterprises such as commercial, print publication, digital media, motion pictures and news, make media companies the most powerful. In the early 1980, over 90% of the media in America was run by almost 50 different companies. But in 1992 the number dropped to less than twenty-four, and in recent years, that same 90% lay fallen to a number of major conglomerates.

    Here is the list of the Top media giants that set a benchmark for other media enterprises throughout the world.

    Comcast
    The Walt Disney Company
    Time Warner
    CBS and Viacom
    Netflix
    Sony
    The New York Times Company
    YouTube
    Zee News
    FAQ

    Comcast

    Net Worth estimated at around $210 billion.

    Founded almost 58 years ago, Comcast is a massive multimedia conglomerate in the world by revenue. In 2014, Comcast reportedly made nearly $69 billion as reported by the Securities and Exchange Commission (SEC). In 2013, Comcast has owned 51% of NBC Universal from GE (General Electric).  Hence Comcast is the preeminent one, for its strong commitments and consistency.

    It is the single major cable TV operator and internet service provider in United States. However, the content is created through its subsidiaries like AT & T Broadband, DreamWorks Animation which is then aired over TV and the Internet through Comcast Xfinity. The leader company is headquartered in Philadelphia, Pennsylvania.

    Comcast vs Disney
    Comcast vs Disney

    The Walt Disney Company

    Net Worth is estimated at around $220 billion.

    The next largest mass media and entertainment conglomerate is The Walt Disney Company and its corporate headquarters are in Burbank, California. The company has ownership in pleasure grounds, film studios, and multiple television networks, such as the ABC, A&E and ESPN.

    They also have holdings in heritage companies like Marvel Entertainment and Lucasfilm of the Star Wars franchise. The mission is to entice and inspire people from all over, with recognized brands, entertaining sources and new innovations.

    Time Warner

    Net Worth is estimated at around $80 billion.

    Time Warner is an independent conglomerate, and is also recognized as the world’s biggest producers by revenue. By 1990, the company became the world’s most famous media company until Warner signed an unsuccessful amalgamation with Dot-Com Bubble that ultimately led to heavy fall of $98.7 billion alliance in 2002.

    The Dot-Com Bubble was one of the most major economic events in recent history that ultimately led to a stock market crash. The Dot-Com Bubble started in 1990s with a rapid wave of new internet companies. So like many other companies, Time Warner too suffered recession with the merger.

    But in 2009, Time Warner regained its leader position. As per 2017 reports, Warner is estimated to have raised $31.27 billion in approx. Since then, AOL and Time Inc., as well as Time Warner’s entire cable division have become separate companies.

    CBS and Viacom

    Net worth of Viacom CBS is estimated at around $17.5 billion.

    CBS and Viacom, being among the diversified multimedia conglomerate reportedly made about $14 to $15 billion in revenue each as per 2013 records. They used to be a single conglomerate administered by National Amusements, a movie theater chain.

    Viacom CBS
    Viacom CBS

    On 13 August 2019, it was officially announced that CBS and Viacom would merge into a new entity known as Viacom CBS after their separation from the first personification of Viacom in January 2006.

    Netflix

    Net Worth is estimated at around $234billion.

    Relatively a new comer to the Entertainment industry, Netflix is one of the top entertainment media that has expanded over time. In just 20-25 years, it has set the bar high making billions in annual revenue, and ranking 15th on the most innovative companies list. And is the 79th most relevant media in the world.

    Netflix Fact
    Netflix Fact

    The film and television joint i.e., Netflix both in annual revenue of approximately $7.15million. The company is headquartered in the town of Scotts Valley, California.

    Sony

    Net Worth is estimated at around $95billion.

    Sony is the biggest and most diverse conglomerate corporation, based in Japan that includes game and network services, music, pictures, and electronic products and solutions.

    The New York Times Company

    Net Worth is estimated at around $10 billion.

    Established in the year 1851, The New York Times Company is currently under the chairmanship of A.G. Sulzberger. The company aims in enhancing society by creating, collecting and distributing high quality news, and other media properties.

    It also produce iconic newspapers and is one of the most respected source of news. In 2019, it had a raise of $1.81 billion revenue. Along with YouTube, Facebook and Twitter, the company added new digital subscribers in the recent quarter.

    YouTube

    Net Worth is estimated at around $170 billion.

    Indeed YouTube is the pulsating sensation of the electronic community that has incited the video sector. From my reminiscence, VCR and then DVD player were the only source of medium to watch videos, and then we moved to cable networks and now its YouTube.

    YouTube fact
    YouTube fact

    But only about 30 years ago, streaming videos over the internet was pretty much the toughest science figment. The YouTube phenomena has been around for approximately 15 years and already it has definitely changed the world with its influence and it is truly over-whelming.

    Zee News

    Net Worth is estimated at around $93 billion.

    Owned by the Essel Group, Zee News is an exclusive news channel from India and World that research and streamline breaking news relating to business, glamour, economy, politics, sports, art and science. With a dedicated team of sincere and efficient employees, the company is predominantly focused on public awareness about all affairs.

    The journalists reach anywhere and everywhere to give eyes to the necessities, and with this they are able to spread cognizance about uncertainties and promote good for the better. In 2018, there was a raise in valuation from about 75 billion rupees.

    FAQ

    Is Google a media company?

    Richard Gingras, an American Internet executive and entrepreneur, argues that the company does not “produce media” that this is the reason Google does not describe itself as a media company.

    What is the richest entertainment company in the world?

    Comcast is the richest entertainment company in the world.

    Who is the biggest broadcaster in the world?

    Comcast Corp is the biggest broadcaster in the world.

    Conclusion

    Digital media companies are different from traditional companies as they tend to have more streams of revenue. Media industry is considered as the one of the most profitable industries in world. Many advertisers are more comfortable paying to reach consumers online.

  • Startups That Are Funded By Aishwarya Rai Bachchan

    Over the past few years, there has been an increasing number of Bollywood stars trying to do different things to give their career a whole new direction. Some celebrities are investing in startups that align with their interests in order to enter the technological space that is booming in India.

    In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone and Sonu Sood have become angel investors to upcoming startups that have potential especially during the hard times of global pandemic.

    While some celebrities have become entrepreneurs themselves and are leaving no stone unturned to get into the competitive business world. The latest inclusion in the list of actors turned investors is a world renowned actress, Aishwarya Rai Bachchan.

    Aishwarya Rai Bachchan is an Indian actress, who was also crowned Miss World in the year of 1994. The former Miss World is one of the most influential celebrities in India and is a recipient of Padma Shri by The Government of India and The Ordre des Arts et des Lettres by the Government of France.

    She is also regarded as the most beautiful woman in the world, often times by the media. The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others. But besides that she is also known for her humanitarian work as she is also the Goodwill ambassador for UNAIDS.

    Aishwarya is now an angel investor to a company known as Ambee, which is an environment intelligence startup. The actress has also recently funded in a nutrition based healthcare startup called Possible. This is however, not her first investment as she had also funded in a wind power project in Maharashtra over ten years back.

    Possible
    Ambee
    Frequently Asked Questions

    Bollywood Heroines – Multimillion Celebrity Investors in Indian Startup
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    Lets look at the Startups Funded By Aishwarya Rai Bachchan

    Possible

    Possible is a nutrition based startup earlier known as Truweight Wellness which was founded by Vishnu Saraf and Megha More in 2015. The company offers research driven nutrition service and healthy food products through its website. It also helps in leading a sustainable health, wealth loss and management of lifestyle diseases.

    The startup claims to help over 40 thousand people in losing weight and managing diseases and aims to transform lives of more than 10 million people by helping them fight Lifestyle Disease.

    founders of Possible, Vishnu Saraf and Megha More
    Founders of Possible, Vishnu Saraf and Megha More

    The website has over 50,000 success stories with more than 100 nutritionists and doctors and sells more than 50 super foods. The company excels in providing services and products to Combat Obesity, Thyroid, PCOS, Diabetes’s and others.

    The company offers a wide variety of services like video tutorials, personal nutritionists, online consultations with doctors, customized meal plans, super foods including a tech based scientist’s analysis with constant mentoring. The strategy of the company is to provide physician supervision by an ayurvedic doctor, a personal health coach that will guide you in dietary habits.

    The healthcare startup also offers a Pocket clinic to get on spot advice from doctors and a wide range of nutrient rich food products that are designed by food scientists.

    Possible aims to helps people live a long life by converting their own kitchen into a pharmacy and using food as their medicine. Which is why the startup managed to raise Rs. 5 Crore from Aishwarya Rai Bachchan as a part of a larger funding round which raised over Rs. 15 Crore in total.

    Possible is also backed by Blacksoil and Kalaari Capital and has also offered letters to raise Rs. 6.69 Crore from six investors. There are over 90 million health conscious people in Indian by 2018, which is expected to reach 130 million by 2022, according to the Redseer report.

    With Covid 19 Pandemic, the customers in the country are becoming health conscious and are preferring to eat healthy food to build their immunity.

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    Ambee

    Ambee is a well-known Bengaluru based, environmental intelligence startup that makes a mobile box which measures particulate matter and high density to better analyze and predict immediate timely emergency warnings.

    The company provides data on hyper local air quality for developers, consumers, health researchers and media companies. The company aims to measure the quality of air around the world, the ration sources of emissions, create emission inventory not just for urban but even in rural places around the world.

    Aishwarya Rai Bachchan funding Ambee

    The company was founded by Akshay Joshi, Jaideep Singh and Madhusudhan Anand in 2017. Ambee provides solutions for indoor air quality of different places like offices and commercial spaces like malls, hotels and cinemas, etc.

    The platform helps its users make informed decisions or take preventive measures by providing data and analytics in the times environment distress. The data that the company provides includes sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.

    The company monitors air quality with data through 100 sensors that has already been installed across Bengaluru. India has over 14 out of 20 of the most polluted cities in the world. According to World Health Organization (WHO), more than 10% to 50% of the indoor environments in countries like North America, Europe, Australia, Japan and India are polluted.

    India has also witnessed a sudden growth in the number of cleantech/air purifier startups like Nanoclean, Clairco, Phoenix Robotix, Chakr Innovation, etc that are trying to solve India’s energy and pollution issues.

    They have a variety of air quality monitors that can track a wide variety of pollutants and real time analytics in order to ensure that spaces know what people are breathing at that time and take corrective actions where necessary.

    Which is why Aishwarya Rai Bachchan along with her mother Vrinda KR invested over Rs 50 lakh each at Ambee. The IoT startup has so far raised over Rs. 3.22 Crore from multiple investors Techstarts Bangalore, Touchstone Venture LLP, Motivated Minds Wealth LLP and Shekhar Kamal Lodha HUF.

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    Frequently Asked Questions

    Who is Aishwarya Rai Bachchan?

    Aishwarya Rai Bachchan is an Indian actress, model, a former Miss World and one of the most influential celebrities in India.

    What are the startups funded by Aishwarya Rai Bachchan?

    The startups funded by Aishwarya Rai Bachchan are Ambee and Possible.

    What is the net worth of Aishwarya Rai Bachchan?

    The net worth of Aishwarya Rai Bachchan is 100 million

    The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others.

  • Why You Should Choose Signal Over WhatsApp

    Messaging applications have been an integral part of smartphones since they first hit the market. From SMS to Hike messenger, Smartphone users have had the privilege to choose from a number of different chatting applications, and though WhatsApp has been the more popular choice, this has lead to a major competition of providing the best services.

    The most recent WhatsApp update has people concerned about their privacy since this update allows for data sharing of WhatsApp with its parent company, Facebook. A lot of WhatsApp users have thus reconsidered their messaging application choices, and are searching for alternatives to WhatsApp. Although there are a plethora of options including Hike, Telegram, Facebook Messenger, and WeChat among various others, many users have considered Signal as the replacement for the popular messaging application.

    Signal Messaging Application
    How to Use Signal App?
    Signal Messenger Features
    WhatsApp
    How To Use WhatsApp?
    Features Offered by WhatsApp Messenger
    Pros and Cons of Both WhatsApp and Signal

    Signal Messaging Application

    Signal Messaging Application
    Signal Messaging Application

    Signal Messaging application has been making rounds as the more popular choice as a chatting application, and for good reason. Signal allows you to share texts, voice messages, gifs, videos, and other files with efficient speed and ease. Be it the quality of video calls through Signal Messenger, or sending encrypted stickers with group chats, Signal offers you state of the art services, only rivaled by the best in the industry.

    Concern for Privacy in Signal

    In this data-driven world we live in, privacy has become a major concern, and while messaging applications including WhatsApp are losing their active user owing to security and privacy risks in the newer WhatsApp update, Signal has no policy that should concern its users. Signal offers top-notch end-to-end encryption to keep your conversations secure, even from Signal. Every call you make, every voice message or text you send, even Signal cannot read them. Moreover, there are absolutely no ads, affiliate marketers or trackers with Signal, and neither a parent company to share your data with.

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    How to Use Signal App?

    Signal Messenger Features

    Signal Messenger offers you a whole bunch of features including viewing message details, managing groups and storage, font size and language options, and a lot more. Below is a brief discussion of Signal messaging application features.

    • Message details can be viewed including the timestamp, sent, delivered and seen status.
    • Groups can be created and participants can be added using a group link, QR codes and then later, you can also reset the group link to stop anymore participants from joining.
    • Group Management features include viewing group members and chat settings, admin, adding and removing members, view pending members and troubleshooting.
    • Mentions in groups and notification management, forwards, pinning/unpinning texts and various other chatting features are also embedded in the messenger.
    • You can even mark messages as unread, along with using message reactions and send view once media.
    • Note to self is another feature that Signal offers which you can use to keep notes and tabs of anything you wish to remind yourself of or take down notes.

    WhatsApp

    WhatsApp Messenger
    WhatsApp Messenger

    WhatsApp is one of the most popular messaging application, with a user base of over 1.3 billion active monthly users. The range of features that it offers instantly made it the popular choice for chatting, and has thus far continued to offer free chatting services. However, in its latest update, the change in its Privacy Policy has a lot of users questioning and addressing security concerns and misuse of their data. The update makes it mandatory for the users to share their data such as phone number and contacts with their parent company, Facebook.

    How To Use WhatsApp?

    Features Offered by WhatsApp Messenger

    • WhatsApp offers simple reliable, and intuitive interface, with free messaging; all you need is an internet connection.
    • Group chats allow you to include 256 people in a single group, be it a classroom, colleagues or work acquaintances.
    • Send voice notes, make audio and video calls, send audio and video files and communicate without being much concerned about expenses.
    • The built-in end-to-end encryption helps keep your chat out of the wrong hands, considering even WhatsApp cannot read them.
    • Efficiently share pictures, pdf, and other files up to 100 MB, and add stories with its built-in camera.

    Pros and Cons of Both WhatsApp and Signal

    Pros of WhatsApp

    • WhatsApp offers a very easy and intuitive interface. It is fast, doesn’t need any setup, and automatically lists all your contacts that use WhatsApp.
    • Since it has an established user base of over 1.5 billion users, your friends and family are most likely already using WhatsApp.
    • WhatsApp uses end-to-end encryption using Signal Protocol and implements the same in texts, such that even WhatsApp cannot read the messages.

    Cons of WhatsApp

    • The most recent setback that WhatsApp received was due to its updated Privacy Policy, that suggests WhatsApp can share user data with Facebook, its parent company.
    • WhatsApp can’t be used without a smartphone, and if your phone is damaged, or even the number that you use with WhatsApp is unavailable, you can’t use it.
    • It can be tough to transfer chat history from Android to iOS, or vice versa.
    • WhatsApp messages are not stored over the server, and while you can share files, the shareable file must be below 100 MB.

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    WhatsApp and WhatsApp Business

    Pros of Signal Messaging Application

    • Signal is a free, open source, and secure messaging application which offers end-to-end encryption, for utmost security of the users’ messages.
    • Signal supports encrypted group chats, and is one of the very few messengers that use open source cryptographic protocols for data privacy.
    • Signal can also act as your default SMS and MMS sender, which you can use as an alternative of the one that you have on your smartphone.
    • Share and explore different media files including audio, video, pictures, and gif files all over the country, without any regional censorship.

    Cons of Signal Messaging Application

    • Signal needs you to register with your phone number, and can be operated with just one device at a time.
    • Sometimes, when you haven’t used the application in a long time, the messages might not reach you.

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    Hike Messenger

    FAQs

    What is Signal?

    Signal is an encrypted app that lets you send messages and make calls via the Internet.

    Is Signal encrypted?

    Yes

    Signal app is from which country?

    California, USA

  • How Tier 1, Tier 2 & Tier 3 Audiences Differ – Entrepreneurs’ View

    Segmentation, Targeting, and Positioning – the STP approach is a model used by businesses to cater their customer segments in a more sophisticated way. Based on the the nature of organisation, objectives, industry, market scenarios etc., the STP approach differs. The overall market is catered by the businesses based on the audiences in Tier 1, Tier 2 and Tier 3 cities. Well, there isn’t any distinct definition of Tier 1, Tier 2 and Tier 3 based audiences, it is mainly based on the perception and understanding of the market by the diverse businesses.

    We asked the people who can answer these better than anyone else. Entrepreneurs from diverse field were asked – “What is the difference between Tier 1, Tier 2 and Tier 3 audience from the perspective of your field of expertise?” and here’s what we got to know –

    Shalabh Upadhyay – Founder & CEO, NEWJ (New Emerging World of Journalism)

    Difference between tier 1, tier 2 and tier 3 audiences
    Shalabh Upadhyay, Founder of NewJ

    The availability of affordable data, particularly with the advent of Jio, has ushered in a paradigm shift in the consumption of content online. It has led to the democratization of journalism and content creation in the truest sense. Opinions which were earlier molded by the residents of ‘Tier-1’ are now predominantly defined by the masses residing in the ‘Tier-2’ and ‘Tier-3’ cities and towns. For NEWJ, as a media-tech enterprise, this shift marks a threshold moment because it has levelled the playing field in mass communication and has in fact diminished the ‘differences’ between Tier 1, Tier 2 and Tier 3.

    Sudha Anand – Founder, Swaas

    Difference between tier 1, tier 2 , tier 3 audiences
    Sudha Anand – Founder, Swaas

    Tier 1 customers look for the quality products with international look & feel along with the brand’s USP’s / brand story and what the brand stands for. Tier 2 customers are more drawn for product quality and design. Tier 3 customers expect value for money.

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    Amit Nigam – COO & Executive Director, BANKIT

    Amit Nigam – COO & Executive Director, BANKIT

    The main difference according to our expertise in working with Tier 1 and Tier 2/3 cities is the consumer behavior. The products and services that may be common in Tier 1 are not so common in Tier2/3 cities. Taking fintech in perspective we have seen that the typical Tier1 consumer uses more of cash-in services while cash-out is more common in the later. Another most common example of this difference is Tech knowledge, the customers in Tier2/3 are as tech-savvy as the customer is Tier 1, thus reaching the customers becomes a little challenging. BANKIT tries to reach this segment of the audience through retailers who are already familiar with the customer and can reach them more effectively. This also helps in overcoming the most common challenge that companies face while reaching consumers in Tier 2/3 areas: Gaining their trust. The other most commonly-faced challenge is the language. India with its varied cultures has different languages in the same state and district and due to lack of exposure people in smaller cities and towns understand only one language that a company may not be versed with.

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    Sanjay Tiwari – Co-founder, 21CC Education

    Sanjay Tiwari – Co-founder, 21CC Education

    We are only just venturing into tier 3 towns and that too via Distribution partners who own physical assets in these locations and have a local presence. As you go further into India’s tier 2 and 3 cities, the skill development agenda gains urgency and simultaneous challenges. Almost 70% of India’s population is in tier 2,3 and 4 cities and can prove to be phenomenal growth drivers. But as you go deeper into these cities, the gap emerging from the unmet demand for quality education creates roadblocks to skilling. Limited literacy, the diverse local dialect, societal norms—all come together to impact skilling motivations and response.

    Our solutions—that ride on smartphones and easy internet access—are designed to overcome India’s unique challenges. These cities are seeing increasing attention and fast infrastructural growth. You now have state of the art warehouses coming up on what used to be farmland. When we create content for these audiences, we use our expertise to explain the process, ie what has to be done, along with why it has to be done-why keeping something chilled matters or why a bar code matters, why it’s important to be able to trace something. So you have to explain much more of the context.

    Then there is language to consider that requires a constant feedback loop and intelligent design to ensure that the platform’s UI is flawless and simple without being simplistic.

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    Krishna Murthy – Founder of Teach My Lesson

    India has significantly progressed in the past decade both in terms of internet connectivity and socio-economic status. So, the difference between T1, T2, and T3 is getting more and more nuanced. A few of these factors include:

    1. Against popular belief, affordability is no more an issue – across tiers, people are willing to invest in education solutions.
    2. Across tiers, value for money is critical criteria, but what differentiates better solution in T3 and T2 context compared to T1 is how well they address the emotional (peace of mind) and social (talkability and status bosting) needs of the consumer
    3. The degree of receptivity to trying new things reduced as we move from T1 to T3
    4. Mobile-first solutions are imperative for lower tiersWhile the luxury of time that consumers enjoy is diminishing across, there is a downward trend as we move from T3 to T1

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    Shivram Choudhary – Founder, Codevidhya

    Shivram Choudhary – Founder, Codevidhya

    From our perspective, Tier 1 cities are well-aware of the technologies and resources that are available in those cities or over the Internet. But on the other hand, Tier 2 and Tier 3 cities are very less aware of the resources that we offer or are available.

    Raj N – Founder, Zaggle

    Raj N - Founder, Zaggle
    Raj N – Founder, Zaggle

    Tier 1 companies are the big guns, and the Tier 3 ones are the more modest firms. Over time, companies can move up the tiers if they fit the criteria.

    Amit Agarwal – Founder & CEO, OckyPocky

    Amit Agarwal – Founder & CEO, OckyPocky

    In India, the Edtech segment has gained a humongous amount of traction from the past year as most of the edtech start-ups were targeting audiences from Bharat. Whereas earlier, online learning was just focused on urban areas because of the differences that Tier 1 cities had when compared to Tier 2/ 3 cities. People from Tier 2 and 3 cities have a higher demand for vernacular content and want deeper customer support and they also favor smaller price points before opting for bigger packages as they lack trust in digital payments. By considering their demands, the Edtech industry made education accessible and affordable to help the people of Bharat and it was truly transformational to see the huge demand upsurge that came from Tier 2 & 3 towns.

    Tanul Mishra – CEO, Afthonia Lab

    Tanul Mishra – CEO, Afthonia Lab

    FinTech players are redefining the business models across different segments of the financial services industry, helping improve service delivery and contributing to digital financial inclusion. As per the latest BCG FICCI report, India’s fintech industry is seen at $150-160 bn by 2025. Due to pandemic, India has gone through the digital revolution and it is growing at a fast clip. In such a bullish market of startups, incubators and accelerators play a vital role in streamlining founder’s  thoughts and plan the road ahead.

    Consumption in India will reach $4 trillion by 2025, the growing internet penetration in India is also expected to push consumer spending. While the consumption of fintech in the metro cities is high, there has been a great push in the adoption of fintech in tier II and III cities as well. In non-metro cities, we are seeing startups building some unique opportunities and solving very specific problems. These smaller cities in India are emerging as business pivots, opening up peculiar job opportunities, for instance- cities such as Ahmedabad (31%) and Vadodara (20%) witnessed a positive hiring in February  2021, because of the higher consumption rate. This is especially evident from the share of luxury retail spending, which grew from around 9% in 2013 to 55-60% in 2018 in non-metro cities, especially Jaipur, Udaipur, and Chandigarh.

    Tier II and III cities have grown at a brisk pace on the back of an increase in disposable income, and deeper penetration of mobile internet. I believe that apart from digitizing the payments ecosystem, there are other potential areas where fintech can focus to drive major business from, in tier II and III cities especially in tier III, by providing lower-cost services to underbanked and unbanked masses.

    Mahadev Srivatsa – VP of Marketing & Brand Strategy, Practically

    Mahadev Srivatsa – VP of Marketing & Brand Strategy, Practically

    The difference between marketing to Tier 1, Tier 2 and Tier 3 audiences is narrowing by the day, as aspirations are increasing across Tier 2 and Tier 3 cities. As a society, education is of paramount importance to us and every parent, irrespective of geography, wants their child to succeed and have the best means to do so. However, disposable income, access to quality education, regional/cultural influences and content consumption are still some key differentiators that one needs to be conscious about, while marketing a product.

    Conclusion

    Hope that the distinction between Tier 1, Tier 2 and Tier 3 audiences has become more understandable, based on the insights given by esteemed entrepreneurs of the industry. Be it Tier 1, Tier 2 or Tier 3 audiences, businesses always come up with a unique way to to cater its unique market!

  • Organic Farming in India: Tips & Tricks

    Starting with something new has always been a fascinating idea. Especially when you are about to start something exclusively for you and your family then it comes with a layer of responsibility since you have to think widely about the positive outcome that they will be expecting from your venture.

    Now, if you are looking to giving organic farming in India a kick start, then there are few things you might need to keep in the mind and at times make your family understand your ideas and convince them so you could accommodate their trust and support as a whole. But before you try and enlighten others, make sure you have enough knowledge with you so you don’t sound confused while answering their doubts.

    What is Organic Farming?
    Basics of Organic Farming
    Volume of your Venture
    Selecting Site for Farming
    Understanding the Soil
    Things to Consider
    Taking Care of Crops
    Understanding the Market
    FAQ’s
    Conclusion

    What is Organic Farming?

    Organic farming in India is a wide-spread strategy for yielding food crops and livestock that includes significantly more than picking the idea of not utilizing fertilizers, pesticides, genetically altered organisms, antibiotics, and growth hormones.

    organic farming in india_startuptalky
    Organic Farming in India

    Organic farming in India is a comprehensive framework intended to enhance the profitability and wellness of various networks inside the agro-environment, including soil organisms, plants, animals, and individuals. The chief objective of organic farming in India is to create ventures that are reasonable and sustainable for the environment.

    Organic farming in India is an agrarian strategy that involves utilizing organic information sources and essentially diminishing the measure of synthetic substances. This method of farming also includes no usage of growth hormones in any way that it brings about decreased contamination and soil corruption.

    In this way, the food we consume post-production becomes healthier and we get the absolute fresh and natural things to eat. Not to mention if you are diet conscious or a fitness freak then you must be an admirer of the all-natural way of producing food and consuming them.

    Basics of Organic Farming

    People often perceive things in a different way. What one person involved in organic farming in India believes is correct, trusts in, and practices probably won’t suit the prerequisites and objectives of another person who is also into organic farming in India. As a rule, quickly executing the informal advice can be counterproductive. Therefore, learning the basics of natural and organic farming in India is the initial phase. This certainly gives traces of what one may expect and where one ought to be beginning from. It is useful to infuse resources into pre-hand research.

    Organic farming is growing_startuptalky
    Organic farming is growing

    Additionally, it is also crucial to be attached to discussions with individuals who are presently doing the business. Partake in organic farming in India training projects and farmer-meet-up conferences. The experience of another farmer who already had gone through a similar phase can be extremely useful in making the exploratory process more polished.

    The internet too has an enormous function as there is a huge playlist of instructional exercises, recordings, and online discussions about Organic farming in India. You might also get several books talking about organic farming in India as well. You can stay updated with the latest news related to the most recent patterns in organic farming in India, its advantages, and furthermore its significance with the assistance of OFAI (Organic Farming Association of India) — One of the biggest network of organic farmers in India.

    Also, there is NPOF – the National Project on Organic Farming is, indeed, an extraordinary stage for all the organic farmers in Hyderabad to associate with a differing set of similar people container India.

    Volume of your Venture

    If you are undertaking organic farming for your weekend schedule, you could start in your backyard or terrace. Many of the working experts across the country have begun seeking organic farming in India as of their minor perspective with controlled agricultural techniques that are less labor-oriented.

    However, in case you live in a gated community where this idea is shared among many like-minded individuals, a plot inside your locale can be distributed to make smaller than normal organic farms at a more prominent frequency. If you want to change your passion into a profession then you might need more prominent arrangements and a large-scale investment as well.

    Selecting Site for Farming

    The location of your venture plays an imperative part in any venture to be successful. The area of your organic farming in India typically decides how the endeavor will turn out. The organic farming site ought to be close to a clean water source: water is the most important asset for crop development and health.

    In case, your water source is far away, it is significantly harder to deal with the irrigation measures. As an initiation, this might seem to be a monotonous thought to make but on the other hand, is essential for effective working on your farm.

    The closeness of the organic farming area to the commercial center adds a major function in the manageability of the farm. The farm’s closeness to the market includes easy communication for selling. Likewise, this helps spare costs while shipping materials to the farm.

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    Understanding the Soil

    Soil is considered to be the foundation base of your farm. Starting from its appearance, well-being, and equalization everything is responsible for the production result. Therefore, it essentially becomes important to get when and how to develop your soil and make the most ideal condition for your harvests to endure and flourish.

    Soil is essential_startuptalky
    Soil is essential- Organic farming in India

    Things to Consider

    Here are some things you need to consider before starting your farm.

    1. Cultivation Time

    Not everything will grow every time you put them under the soil and expect them to yield. So need to have a track of time and know which time is suitable for what step you will take.

    Spring (February to April) – Best suitable for preparing the soil for new plantation.

    Fall (October to November) – Suitable for the purpose of covering and layering the organic matter from your farm on the top-soil.

    2. Analyse Your Soil

    Clay or dense soil – Retains a lot of water and is preferable season is the fall, for utilizing the moisture-rich soil effectively.

    Loose or sandy soil – Lower in water retention and is advisable to cultivate during the spring to add the suitable moisture-retention and to create a good ecosystem for your farm.

    3. Types Of Crops

    Deep-rooted crops – Drought resistance as the roots are capable of drawing a high amount of water from within. For instance, tomatoes, pulses, melons, and coarse cereals fall under this.

    Shallow Rooted Crops – Higher dependency of water supply and requires continuous hydration. Monsoon is the best season for these crops. For instance, corn, cabbage, cauliflower, and mustard are the perfect ones.

    4. Organic Manure

    Green Manure – Green fertilizer helps in fostering a superior soil structure and the richness of the soil. They provide organic matter, an extra measure of Nitrogen, particularly if you are going for vegetable cultivation.

    Compost – New deposits from the farm and household residues can be accumulated, saturated, and turn to get aerated at times and deteriorate steadily by reducing the Carbon: Nitrogen proportion.

    Usage of fertilizers_startuptalky
    Usage of fertilizers

    The residues that you can use are the following.

    • Crop straws
    • Crop residues
    • Leaves
    • Bagasse
    • Groundnut husk
    • Paddy husk
    • Sugarcane trash
    • Cattle dung and urine
    • Kitchen and vegetable wastes
    • Household garbage (biodegradable)

    Growth of AgriTech Startups in India
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    Taking Care of Crops

    The way toward growing a crop is very time-consuming. Organic farming in India requires some serious devotion and more consideration contrasted with regular cultivating. There are sure procedures that should be considered relying upon the plant and farm condition.

    Understanding the Market

    Marketing for any startup is a pivotal process to grow. Even in farming, it is imperative to know what sort of market you will need. to provide a good increase. Some horticultural items may not make a good sell in a specific sort of market. This thought is useful in making your venture sustainable.

    growth in organic food sale_startuptalky
    The growth of organic food sale

    While the consequences of organic farming may appear to be alluring, the way toward setting up and keeping up the farm is an extremely hard one. It takes difficult work, tolerance, perseverance, and a high level of confidence. If you need assistance, refer to InAcres — a team of devoted individuals with a goal to promote and produce integrated organic farming in India and there is Community Supported Agriculture (CSA) — another team that fosters the pursuit of involving eco-friendly ecosystems all around the country.

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    FAQ’s

    Why organic farming is bad?

    There is a huge downside because of the extra land that is being used to grow organic crops,” said Stefan Wirsenius, an associate professor at Chalmers. “If we use more land for food, we have less land for carbon sequestration. The total greenhouse gas impact from organic farming is higher than conventional farming.”

    What is organic farming and its benefits?

    Compared with conventional agriculture, organic farming uses fewer pesticides, reduces soil erosion, decreases nitrate leaching into groundwater and surface water, and recycles animal wastes back into the farm. These benefits are counterbalanced by higher food costs for consumers and generally lower yields.

    Is Organic Farming Profitable in India?

    According to International Fund for Agriculture and Development (IFAD), India has more than 15,000 certified organic farms. Organic farms are generally more profitable and environmentally friendly, as it uses fewer chemicals and the residue is comparatively less chemical-intensive.

    How can I start organic farming in India?

    Things You Need to Know When Starting an Organic Farm

    • Learn the basics of organic farming.
    • The site is key.
    • Match the land with what it is best for.
    • Know your market.
    • Prepare the soil and make good compost.
    • Take care of what you plant.
    • Seek a mentor and network with people.
    • Seek a mentor and network with people.

    Why Organic farming is expensive?

    Organic foods are difficult to grow as they need high involvement and more time to grow. Moreover, lower yields of such crops and poor supply (still developing) chain further increases the production cost.

    What are disadvantages of organic farming?

    Disadvantages of organic farming

    • Organic food is more expensive because farmers do not get as much out of their land as conventional farmers do.
    • Production costs are higher because farmers need more workers.
    • Marketing and distribution are not efficient because organic food is produced in smaller amounts.

    Is organic farming difficult?

    Some areas are natively organic, but others that are large producers of pulses etc., have been farming with chemicals. Converting these into organic has many challenges, however, from a broader perspective, these challenges can be met with proper counter-measures and government policies.

    Conclusion

    Farming these days is done by putting people’s lives at risk with harmful pesticides and fertilizers. The main problem is the population growth in India. As the population increases, the demand and supply for foods are also increased. To cater to the needs, food production is done by using chemical fertilizers, toxic pesticides, and hybrids. Due to the excess use of chemicals, human health and nature are being adversely affected. To solve this issue, Organic Farming is the best possible solution to protect ourselves and nature from deadly chemicals.

    Organic farming is a traditional way of farming that has been followed for ages. In India, organic farming is an agricultural method that is aimed to grow crops so as to keep the soil alive. It is done by following good practices using organic waste, waste crops, animal and farm waste, aquatic waste, and other organic materials.

  • Challenges faced by Entrepreneurs while Operating in Tier 2 & Tier 3 cities

    Wondering what are Tier 2 and Tier 3 cities? Based on population density, Indian cities are classified as X (tier 1), Y (tier 2) and Z (tier 3) categories. Where Tier 1 contains metropolitan cities like Delhi, Bangalore, Mumbai & so on, Tier 2 has cities like Gurgaon, Vellore, Kochi etc., The remaining cities fall under Tier 3 i.e., Kanpur, Chandigarh & more.

    Normally, businesses use different strategies and techniques to cater to different customer segments residing in any of the tiers. This makes operating in different cities difficult. To understand the challenges faced by businesses while operating in Tier 2 & Tier 3 cities, StartupTalky reached out to entrepreneurs from diverse fields to get their insight on the same. And here’s what we got to know –

    Sanjay Tiwari – Co-founder, 21CC Education

    Sanjay Tiwari – Co-founder, 21CC Education

    We are operating in these locations on behalf of logistics and supply chain brands that are gaining attention and interest in these locations. While we are aware of the challenges businesses face when it comes to skilling and employability in these areas, since we ourselves aren’t approaching these markets directly yet, it is too soon to comment from an informed lens.

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    Sudha Anand, Founder, Swaas

    Problems in operating in tier 2 and tier 3 cities
    Sudha Anand – Founder, Swaas

    We find it at times difficult to give the best of quality and price, which is
    a basic requirement for tier 2 & 3 customers.

    Difference between Tier 1, Tier 2 and Tier 3 audiences – By Entrepreneurs
    Segmentation, Targeting, and Positioning – the STP approach is a model used bybusinesses to cater their customer segments in a more sophisticated way. Basedon the the nature of organisation, objectives, industry, market scenarios etc.,the STP approach differs. The overall market is catered by the…
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    Amit Nigam – COO & Executive Director, BANKIT

    Amit Nigam – COO & Executive Director, BANKIT

    BANKIT tries to reach this segment of the audience through retailers who are already familiar with the customer and can reach them more effectively. This also helps in overcoming the most common challenge that companies face while reaching consumers in Tier 2/3 areas: Gaining their trust. The other most commonly-faced challenge is the language. India with its varied cultures has different languages in the same state and district and due to lack of exposure people in smaller cities and towns understand only one language that a company may not be versed with.

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    Shalabh Upadhyay – Founder & CEO, NEWJ (New Emerging World of Journalism)

    Amit Nigam – COO & Executive Director, BANKIT

    The biggest challenge (and an opportunity at the same time) for homegrown startups is to build in-house, India-centric expertise and capabilities and not solely be governed by tech and social media giants for reaching their audiences. With the Government’s clarion call for Atmanirbhar Bharat, I believe that our time has arrived to rise to the occasion in terms of shaping the larger global narrative and discourse through ‘Bharat First’ solutions.

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    Amit Agarwal – Founder & CEO, OckyPocky

    Amit Agarwal – Founder & CEO, OckyPocky

    Considering the lack of resources in rural areas, there were several challenges that we had to face. It was difficult to invest in local content and customer support and there are still a lot of areas with no high-speed broadband which makes it tough for us to reach them effectively and students completely relying on a device for all their educational needs could be restricting at times”

    Shivram Choudhary – Founder, Codevidhya

    Shivram Choudhary – Founder, Codevidhya

    Self-awareness among the parents was not there. The need to teach kids to code was not a priority in these cities. Also, due to inevitable circumstances, kids do not have proper laptops or computers to learn to code.

    Challenges Faced By Entrepreneurs While Starting Their Own Startup
    Every startup founder is well aware of the fact that the journey ahead is fullof obstacles. Sometimes they are prepared for the unusual circumstances, whereasmost of the times, the hurdles are like a bumpy road which needs to be crossed with patience, perseverance and planning. Whether that’s bec…
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    Krishna Murthy – Founder of Teach My Lesson

    Krishna Murthy – Founder of Teach My Lesson

    Challenges vary depending on the degree of reliance the solutions have on technology and what proportion of the delivery can be managed remotely without compromising consumer experience.

    • In our case, the most significant challenges are Tier agnostic. While there is no shortage of great talent in India, the biggest challenge we face is the need for instant gratification. Loyalty from talent is coming at a considerable premium. It is less about remuneration and more about the talkability, the halo effect, and the prestige the job provides to the recruited talent.
    • Tactically speaking, finding T2 and T3 talent that is both an expert in vernaculars and proficient in English is not easy to find.

    Raj N – Founder, Zaggle

    Raj N - Founder, Zaggle
    Raj N – Founder, Zaggle

    They say that real wealth of India lies in its villages. “If the village perishes, India will perish too”

    Brands need to understand that the rules of game are different when it comes to rural markets, especially in India, where diversity rules. The rural environment is vastly different from the urban and therefore communication to potential customers requires a specialized and integrated approach.

    Tanul Mishra – CEO, Afthonia Lab

    Tanul Mishra – CEO, Afthonia Lab

    I believe that today’s world is knowledge forward and as such is a catalyst for driving a rapid pace of advancement and innovation in everything we interact with. And while there are many great startups with path breaking ideas that can truly come from anywhere, getting the right support from the right quarters to help sustain and grow that idea is critical to the survival of that venture.

    What I have seen is startups at least in the initial stages require intense support for the right kind of network access to the experts and industry stalwarts who can share knowledge and insights with them from their wealth of experience helping them avoid the pitfalls of starting a business from the ground up. This support may not necessarily be easily available in tier II and III cities – especially the tier III cities and can be the difference between the startup thriving or perishing.

    To my mind, therefore the first challenge to solve is the lack of access and thankfully we have the resources today to digital create a borderless support ecosystem, wherein an incubator like ours based in Bengaluru can easily spot and support a great idea emerging from a tier 2 town in Gujarat or Uttar Pradesh. This is crucial as instead of waiting in the wings these startups from smaller towns in India get an equal opportunity to be heard, to be nurtured and eventually find their own space in a complex market like India and even venture towards international markets with the right support ecosystem in place.

    Conclusion

    Problems are inevitable. It is the knack of cracking the solutions that takes people ahead in life. As per the above views from well-known entrepreneurs, though they face various challenges along their way while catering to Tier 2 and Tier 3 cities, ‘Never Give Up’ becomes their motto!  

    Hope you got an understanding on the problems faced in entrepreneurs in various industries while operating in Tier 2 and Tier 3 cities.

  • AttainU – Bridging the Skill Gap in Software Engineering Sector

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    The education sector is the most significant sector for any country, especially for a developing country like India. In India, however, there has been a growing gap between the industry needs and the skills of the students. A study by employability assessment company ‘Aspiring Minds’, carried out in 2017, shockingly revealed that 95% engineers in India are not fit for software development jobs.

    Addressing such gaps, AttainU has molded its courses to make students skilled enough to do justice to their jobs. AttainU provides a high-quality, scalable, professional skill training platform enabling India’s young population to step up and meet the global talent shortage. Currently, AttainU is offering online, live software engineering courses.

    Get trained, get hired, pay once you get a job

    AttainU helps you to completely rewrite your career with its Live and Online full stack development course. A Full stack web developer is a master in many coding languages for the front end design and development of a website along with a backend coding language besides knowing how to manage and maintain a server.

    Read About AttainU Company Profile, Funding, Competitors, Revenue, Business Model, Growth, Logo, Fees and Challenges.

    AttainU – Company Highlights

    Startup Name AttainU
    Headquarter Bangalore
    Sector Ed-Tech
    Co-founders Divyam Goel, Vaibhav Bajpai
    Founded 2018
    Parent Organization Leetu Education Pvt. Ltd.
    Website attainu.com

    About AttainU and How it Works
    AttainU – Target Market
    AttainU – Founders and Team
    How was AttainU Started
    AttainU – Product Development and Startup Launch
    AttainU – USP and Innovation
    AttainU – Fees
    AttainU – Placements
    AttainU – Enrollment Process
    AttainU – Name and Logo
    AttainU – Business Model and Revenue Model
    AttainU – Startup Challenges
    AttainU – Competitors
    AttainU – Funding and Investors
    AttainU – Growth
    AttainU – FAQs

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    StartupTalkyAshwini

    About AttainU and How it Works

    AttainU uses a centralized online college simulation approach facilitating immersive interactions between aspirational learners and domain experts while delivering consistent learning outcomes at scale.

    AttainU works with a vision to provide a high-quality college alternative to deserving students, who are either not employed satisfactorily with their existing qualifications or are looking to upskill for better employment opportunities in the field of technology.

    In the process, they aim to systematically solve education-related problems in an individual-aligned (interest and ability), market-aligned (outcome-focused), and scalable (accessible, affordable) way while ensuring high-quality outcomes at all steps.

    AttainU has built a vertically integrated solution covering-

    1. Enrollment – Here, AttainU helps the students to figure out their fit for the course, which is based on their aptitude, inclination, and, most importantly, the ability to put in the required effort.
    2. Skill Building – This is the main central piece which allows the startup to deliver high-quality learning outcomes at scale. The crux here is maintaining high student engagement during the course. This is achieved through facilitating highly immersive interactions with instructors, mentors, and peers focused around a centrally defined course path built-in line with industry partners and delivered by industry expert faculty. Delivery and measurement of granular learning outcomes are built in to make sure each student is on the expected learning trajectory.
    3. Placements – The core of the higher education system. Through placement mechanism, AttainU prepares the students for placements, does the matchmaking, and facilitates the interactions between its industry partners and students.
    4. Income Share Agreement – This is a deferred fee payment model conditional to employment. It ensures that aspirational students can afford this high- quality education irrespective of their financial background.

    There are 24 million students enrolled in colleges across India. Even after spending a significant amount of time and money, more than 80% don’t get a job or a satisfactory job. The team at AttainU believes that a significant number of these students, if provided the right platform can do much better in their careers.

    AttainU bridges the gap between unemployable college graduates and global talent shortage. This is one of the persistent problems India currently faces, and it’s essential to address this issue to exploit the demographic dividend; to evolve into a high-quality human resources capital of the world.

    AttainU – Target Market

    The education sector in India is estimated to stand at $91.7 billion in FY18 and is expected to reach $101.1 billion in FY20. There are around 9 Million people coming out of colleges/year (CAGR 11%+), but 75% of them don’t make it to the White Collar Workforce.

    College enrollments will increase 3x over the next seven years. 80% of students after graduation lack the basic subject matter expertise and life skills. Given the global talent shortage and working-age human resource surplus in India, India has the potential to become the HR Capital of the World.

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    AttainU – Founders and Team

    Divyam Goel and Vaibhav Bajpai are the founders of AttainU

    Divyam Goel is the CEO & Co-founder of AttainU. He looks after building a strong team aligned towards the company’s goals for the next phase of growth. He is also responsible for meeting the right set of investors who are looking at investing in the Ed-tech industry.

    He comes from a deep tech background and believes education is one of the most important challenges that need to be solved in India. After graduating from IIT Bombay, he moved to Bay Area after a short stint with Microsoft in India. Divyam was part of the team which set up growth engineering at Uber. Eventually, he moved to India with the Next Billion Users (Google Pay) team at Google. Divyam wanted to work on an impact first problem and use his skill set to solve for scale, and that is how AttainU was founded in 2018.

    Vaibhav Bajpai is Co-founder and COO at AttainU. He looks after student outreach and student enrollment.

    Vaibhav Bajpai, Divyam Goel are Founders of AttainU
    Vaibhav Bajpai, Divyam Goel | Founders, AttainU

    Divyam Goel and Vaibhav have known each other since 2006. They both grew up in the same hometown, Lucknow. Soon after graduation, Vaibhav joined GeeksForGeeks as their third full-time member, in December 2015. GeeksforGeeks went on to become the largest computer science interview preparation platform globally. After GeeksforGeeks, Vaibhav wanted to work on the deeper education quality problem at the college level, which led him to co-found AttainU with Divyam.

    AttainU Team
    AttainU Team

    Currently, AttainU has a dedicated team of 15 members with high efficiency, where every individual holds multiple responsibilities. Their hiring strategy is to scientifically and unambiguously assess for culture, role, and stage fit.

    How was AttainU Started

    Working in the Bay Area with startups and top tech companies like Uber and Google is always the highest aspiration for any software engineering graduate in India. After graduating from IIT Bombay Computer Science Engineering in 2012, Divyam Goel pursued the same path.

    Over the years, the internal quest for the purpose of life led him to believe that giving back to society is important. Six years, one startup and two big company experiences later, the impact of his work started taking precedence over financial returns. Having identified Education, Healthcare, and Public Infrastructure as the top three problems in India, Divyam moved back to India in late 2017 to create an impact in these sectors.

    Divyam Goel has spent around eight months studying the education sector, collecting information, and identifying the first principle facts in the education domain in India. Divyam spoke to over 150 people at length, covering the entire vertical, kindergarten to professional skilling as well as the entire horizontal vertical from the work NGOs were doing in the extreme rural areas to the premium IB schools of the country.

    Thorough research led the AttainU founders to come up with two observations –

    1. To be able to solve a problem at scale in a free-market approach, a for-profit model is the most efficient way.
    2. It makes the most business sense to start with the problem where customer motivations are most aligned to benefit from the solution.

    With the above two realizations, the team has zeroed upon higher education space. AttainU selected recent college graduates as the company’s target audience. Once the target audience has been selected, the team started working on the go-to-market solution. For the same, they have taken insights from the past and present education industry.

    Also, they observed that there were some companies, trying out online live college simulation models in different domains, in different parts of the world and that there is a very high level of student engagement in the same.

    AttainU team in their extensive research has engaged with a wide number of stakeholders, and got to understand their views-

    • Industry Leaders, including CTOs –
      a) Are of the view that there is a definite, strong need for industry-aligned skilling.
      b) Believe that finding the right talent for the right role, especially at the fresher level, has become extremely time and money intensive.
      c) Thinks that college graduates lack the basic fundamental subject knowledge as well as the professionally required life skills.
    • College Educators –
      a) Are not interested in the undergraduate teaching outcomes and don’t have any incentive to be.
      b) Having no industry experience, they don’t understand the industry requirements.
      c) They need to follow AICTE norms, restricting them to follow a particular curriculum.
    • Views of Existing and Previous Education Companies –
      a) Recorded, self-paced material based learning does not have the desired impact as a simulated course.
      b) Majority of the companies were measuring metrics which are not at all related to learning outcomes, including the number of views, number of packages sold, etc.
    • Students –
      a) During College, being the first generation from their families, students feel that the college degree will get them a job and hence don’t have the motivation to learn from any other source.
      b) After College, however, the students’ views are much different.

    AttainU team found that-

    • After college, the students get disillusioned by the system, and gets motivated to learn the right skills to get into the right careers to the highest.
    • Also, the team found that many students regret taking the wrong branch at the wrong College, from a career perspective, due to either lack of exposure or lack of finances makes it unfeasible for them to pay for a coaching institute which would increase their chances of getting into a Tier 1 college by 5x.

    AttainU – Product Development and Startup Launch

    AttainU has followed the below steps in the same sequence –

    • Curriculum and pedagogy preparation – The team, interacted with potential industry partners and professors from IIT Bombay and IIM Bangalore to include both the hard skills and professionally required life skills in the curriculum as well as the best practices and pedagogy to put in place to ensure high student engagement from the beginning.
    • Enrollment preparation – AttainU identified what qualities matter in the students who would be able to benefit from these courses and how can they best assess these qualities.
    • Getting the right team in place – Identifying the skill gap that exists between Divyam and Vaibhav, they have put in efforts to get the right team that fills in the gap.
    • The first batch – Through digital marketing and network, the team was able to identify the first 19 students for the first batch, 17 of whom are still with them 6+ months later.

    Having followed an extensive pre-launch preparation, the AttainU team used techniques like digital marketing, community network, and word of mouth to popularize their services among the target audience.

    “We are a mission-driven, impact the first startup, and our customers love our value proposition. Word of mouth has been immensely helpful, as at this point, we are getting 20,000+ student applications every month”, said Divyam Goel.

    Furthermore, they have used a combination of referral programs, digital marketing, network community, and multiple business partnerships to reach out to potential students.

    AttainU – USP and Innovation

    AttainU’s USPs are-

    1. High completion rate, 90%+ in an online medium – Removing the location obstacle from learning.
    2. Placement related payment model (Income Share Agreement) – Removing the money obstacle from learning.
    3. Zero to One course i.e., from no coding background to high-quality entry-level software engineering – Making it possible for anyone willing to put in the effort to learn.

    AttainU – Fees

    AttainU helps you to completely rewrite your career with its Live and Online full stack development course. Get trained, get hired, pay once you get a job.

    Fee Payment Options:

    Option 1 – Rs. 2,25,000 (Pay after Placement)

    Option 2 – Rs. 1,00,000 (Upfront Fee Payment)

    AttainU Fee Structure

    AttainU – Placements

    AttainU helps you to attain your dreams, by giving opportunity to get placed in companies with intense preparation before hand. It has base of 170+ Hiring Partners.

    • Exhaustive 6 Step Interview Preparation
    • Interview scheduling upon Course Completion
    • Each Graduate can sit for Multiple Interviews
    • Each Graduate can get Multiple Offers

    “Degrees are not the best way to filter out or judge a person’s ability. AttainU is filling the much needed gap in the industry” says Kapil Bharati , CTO, Delhivery

    “Most Companies are going towards skill based hiring. Coming through AttainU, you’ll definitely have an upper hand against normal candidates” says Devang Mundhra, CTO, KredX

    AttainU – Enrollment Process

    The enrollment process is designed in such a way that will help a person to figure out, if the course is actually their interest of study and will it be useful for them. With 1-on-1 personalised counselling session, the mindset of the applier is known.

    further the process helps a person to develop a coding mindset, In case he/she is from Non-Coding Background

    AttainU Enrollement/Application Process

    AttainU stands for ‘Attain Your Dream.’  

    AttainU Logo

    AttainU – Business Model and Revenue Model

    AttainU is one of the very few companies working on a deferred payment model for students to enroll in its courses. The business model is popular as an Income Share Agreement (ISA) where students pay the company money after course completion, only when they get a job within eight months, paying more than 5 Lakhs INR. The amount to be paid is 3L INR, spread over 36 months in easy EMIs.

    AttainU – Startup Challenges

    AttainU team has faced two major challenges along their startup journey. These are-

    • Building the right team – Early on, the founding team of AttainU has spent a lot of time internalizing the right kind of workforce who would be a strength to their company. Moving ahead, they have scientifically formulated the company culture document.
    • Ensuring learning outcome quality as the team intended – Data-driven iteration along with setting up simple to follow yet effective processes ensuring proper accountability, escalation, and visibility.

    Besides, as the company started off, they continued experiments to perfect their business plan-

    • They experimented with a few different course formats
    • Tested and perfected their enrollment and counselling model ensuring higher value for customers and more accurate selection for the startup
    • Evaluating many scalable processes to arrive at a solution that ensures timely high-quality, consistent learning outcomes
    • Assessing various models to identifying the most efficient processes around company-student interactions leading to a win-win situation for all

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    AttainU – Competitors

    In the past few years, several startups have gravitated towards this gap and there’s been plenty of innovation too. HRtech startups such as HackerRank, HackerEarth, Codlity as well as edtech startups such as Udemy, Unacademy, upGrad are some of the notable names moving to upskill India’s engineers and entry-level workers. These are some of the competitors for AttainU.

    AttainU – Funding and Investors

    AttainU has raised a total of $150K in funding over 2 rounds. Leetu Education Pvt. Ltd, which operates the software engineering focused education technology startup AttainU, has raised angel funding in September 2019 from a clutch of high-profile investors.

    Date Stage Amount Investor
    February 1, 2019 Seed $150K –
    September 16, 2019 Angel Undisclosed Shailesh Rao, Nikhil Rungta, Letsventure, Anil Gelra, Manish Kumar

    The investors included former Google India head Shailesh Rao and former Intuit India head Nikhil Rungta. Anil Gelra, the founder of financial technology firm SnapMint; and Manish Kumar, the founder of invoice discounting startup KredX as well as angel investing platform LetsVenture also took part in the funding round.

    AttainU – Growth

    AttainU approached profitability in October 2019. Currently, AttainU has 300+ students enrolled in its courses. In September 2019, AttainU has received 20,000+ student applications.

    “Some of our students from the first batch, which is graduating at the end of October, have already received pre-placement offers” – Divyam says.

    Over the next one year, AttainU aims to cater to 8000+ students

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    AttainU – FAQs

    Who are the founders of AttainU?

    Divyam Goel and Vaibhav Bajpai are the founders of AttainU

    How much Funding is raised by AttainU?

    AttainU has raised a total of $150K in funding over 2 rounds. Its recent round being on September 2019, raised angel funding from a clutch of high-profile investors.

    What is AttainU?

    AttainU helps you to completely rewrite your career with its Live and Online full stack development course.  A Full stack web developer is a master in many coding languages for the front end design and development of a website along with a backend coding language besides knowing how to manage and maintain a server.

    How much is AttainU fees?

    Fee Payment Options:

    Option 1 – Rs. 2,25,000 (Pay after Placement)

    Option 2 – Rs. 1,00,000 (Upfront Fee Payment)

  • WhistleDrive – Making Employees’ Daily Office Commute a Breeze

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Unfortunately, the public transport system has never been up to the mark in India. In most cases, the buses, suburban trains and metro trains are all overcrowded. The number of passengers traveling in Mumbai suburban rails during peak hours is almost twice the maximum capacity of the trains. Besides, the means of public transport lacks maintenance and also safety. Thankfully, employers are considering the many inconveniences the employees are facing while commuting through public transport, and have introduced employee transport services in Hyderabad.

    While many service providers are coming up to meet this increasing demand for employee transportation, WhistleDrive, a Hyderabad based startup founded by Rakesh Munnanooru, is taking employee transportation services to the next level by introducing many hi-tech features that ensure fast and hassle-free transportation along with passengers’ safety.

    WhistleDrive – Company Highlights

    Startup Name WhistleDrive
    Headquarter Hyderabad
    Founder Rakesh Munnanooru
    Sector Technology & Transportation
    Founded 2016
    Parent Organization WhistleDrive Private Limited
    Website [WhistleDrive]

    About WhistleDrive and How it Works
    Founders of WhistleDrive and team
    WhistleDrive – USP and Innovation
    How was WhistleDrive Started
    WhistleDrive – Name, Tagline and Logo
    WhistleDrive – Startup Launch
    WhistleDrive – Business Model and Revenue Model
    WhistleDrive – Funding and Investors
    WhistleDrive – User Acquisition
    WhistleDrive – Startup Challenges
    WhistleDrive – Competitors
    WhistleDrive – Advisors and Mentors
    WhistleDrive – Awards
    WhistleDrive – Growth
    WhistleDrive – Future Plans

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    About WhistleDrive and How it Works

    WhistleDrive is a transportation technology company that offers an End to End AI-powered Employee Transportation Solution for corporates and On-Demand Drivers for car owners. The company started as a ‘driver On-demand’ service provider and later expanded to employee transportation as well.

    After operating for some time in providing ‘driver on-demand’, WhistleDrive’s team understood that their software can also solve the inefficiencies in Employee Transportation. Since the DNA of Driver On Demand and Employee Transportation is just the same but the scale of operating is different, they quickly onboarded a client and did a pilot with them. That was a huge hit and they then onboarded big-time clients like ADP, Invesco and a lot of others.

    The services currently being provided by WhistleDrive are–

    • WhistleFleet (4 and 7 Seaters)
    • WhistleShuttle (Wingers and mini-buses)
    • Whistle360° (And End to End solution from Fleet to software to On-ground logistic support)
    • It provides consultation for corporates who need expert suggestions in employee transportation, both for tech, fleet and more. All this is powered by WhistleTech, the technology which is enabling and channelizing the entire transportation process with ease in such a huge scale.
    • WhistleDrive also provides individual and corporate valet parking services.

    WhistleDrive – USP and Innovation

    Major USPs of WhistleDrive are–

    1. It provides Fleet+software+on-ground logistics support as an end to end solution. Thus, WhistleDrive is addressing the whole transportation on both ends.
    2. WhistleDrive’s software has been powered by AI and blockchain. Currently, all the reports in the company’s dashboard are deep, insightful, descriptive analytics. The company is also working on predictive analytics which can predict weather forecast, traffic forecast and more. And with the help of Blockchain, all the data will remain highly encrypted and manipulation of data is almost nullified.
    3. The company has an end-to-end automation system which ensures full-scale optimization of routes and cabs occupancy, as soon as the employee location data and schedule is fed into the system.
    4. Location tracking is enabled for all the cabs which ensure that which makes it possible to monitor the fleet across clients.
    5. All cabs included with the company are background verified and has GPS enabled mobile devices to take care of passenger safety.
    6. WhistleDrive’s AI-driven analytics enables it to predict future delays, cab volume and on-demand requests, which helps it to serve customers better.
    7. It has 24*7 customer support on the phone, e-mail and chats to resolve customer queries and grievances.
    8. It allows its clients to access its metrics dashboard so that the clients can view the operational and financial metrics which ensures transparency in terms of data and paperless billing.

    “Our advantage is that we are on both ends. Since we have the fleet and expert team managing the overall flow of fleet, we are also well equipped with the technology and we understand the challenges from the client-side as well since we handle the whole transportation for clients, that became easy for our team to connect the dots.”, said Rakesh Munnanooru, WhistleDrive founder and CEO.

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    Founders of WhistleDrive and team

    Rakesh Munnanooru is the founder and CEO of WhistleDrive.

    Rakesh Munnanooru, WhistleDriver founder and CEO
    Rakesh Munnanooru, WhistleDriver founder and CEO

    He is from Karimnagar, Telangana and is a CSE graduate from Shiv Nadar University Noida, class of 2015. While he was in college he founded BrandDunia which does the branding works for corporate companies and production houses. It was a massive success. They also worked for movie promotions. ‘Sahasam’ was one to name.

    After a while, he had to leave BrandDunia and later he started InstaBuy which is a tier-2, tier-3 city online shopping site. That was also a huge hit and since Amazon or any other big players doesn’t have strong footprints in tier-2 and tier-3 cities, it was a very happening business. Rakesh made huge business margins there but had to leave it to continue his graduation.

    After his college, he returned back to Karimnagar and did web-development freelancing for several businesses and online tutoring for a few months while he was simultaneously preparing for his GRE for Masters. He scored 112 in TOEFL just to prove to everybody that he can get admission anywhere but he was eagerly waiting to startup and his Entrepreneurship pursuit. Then WhistleDrive ideation happened in 2015.

    WhistleDrive Team
    WhistleDrive Team

    How was WhistleDrive Started

    It was 2015, and location-based services were taking over the market. Rakesh was quite fascinated by the technology. He wanted to be part of the wave and solve a critical problem with real-time location sharing technology. From personal experience and a bit of on-field research, he quickly realized that there is a considerable market for ‘driver on demand’ service for car owners. So, WhistleDrive was formed in 2016 as a driver on-demand service.

    The company did a dry run for about 8 months, and it took a while for the team to understand the market expectations and communicate with its partner drivers efficiently. The company soon adopted a process-driven approach which helped it grow by 5 times in 3 months. The team discovered that the technology it is using will hold good for employee transportation as well, which led to the expansion to employee transportation.

    “We piloted our employee transportation model with a B2B client and It was a massive success. We understood that the DNA of B2C and B2B business is the same but it’s just the scale that’s different and started approaching new clients. We scaled significantly and landed 4 huge volume clients by February.” Rakesh, WhistleDrive CEO, added.

    Currently, WhistleDrive is operating successfully providing both ‘driver on-demand’ and employee transportation services.

    “The market size that we are tapping is very huge. Any corporate company or a medium scale company that is looking for employee transportation, shuttle services or transportation technology or all of them, it’s our target market to reach. And the scope of it is not only in our country but also in several other countries since employee transportation remains the same and technology is easy and quick to adopt which is irrespective of the geographical reach. In fact, we’ve been hearing a lot of interest from transportation companies from the Middle East for our software solution.”, says Rakesh Munnanooru, WhistleDrive founder.

    Once Rakesh was watching a TV series called ‘Suits’, where the actor Harvey Specter calls out a cab with a whistle. He liked the act which made Rakesh add the word ‘Whistle’ to the company name. Since the company started as a driver on-demand and valet parking service, they added the word ‘Drive’ to ‘Whistle’.

    Logo – WhistleDrive

    The initial tagline was ‘Hire a driver, Anywhere’ but after evolving as an Employee Transportation, WhistleDrive’s tagline was changed to ‘Think. Whistle. Move.’

    As for the logo, Rakesh being very fascinated by location tracking, the company’s logo shows the location icon with steering in it as the logo.

    WhistleDrive – Startup Launch

    WhistleDrive began operating from a little space in an IT company in Hyderabad. Initially, as the company provided just the driver on-demand service, there were just 3 people handling everything from driver hiring to booking and marketing. The company was well received by the customers and soon it moved to a 6*6 office space.

    WhistleDrive gradually started increasing its customer reach by building its own website, booking portal & app. Alongside, the company also started social media chat and Messenger/Whatsapp bookings.

    WhistleDrive – Business Model and Revenue Model

    WhistleDrive provides an end to end service for employee transportation to corporates. The company provides software, fleet and also manpower for meeting the employee transportation needs of enterprises. These services are provided as a whole package or individually like only fleet or only software to the required prospects.

    WhistleDrive makes money by providing these services. It ensures better margins by excluding third-party vendors for vehicle needs. The company sources vehicles directly from the owners which give them more control and margin for all the stakeholders involved in the business.

    WhistleDrive has a Hybrid fleet model, where it owns 125+fleet and the rest of the fleet are partnered. Their software clubs partnered cabs and own cabs while routing the cabs and ensure cost cuttings for clients and improve efficiency by backing up the existing fleet.

    WhistleDrive – Funding and Investors

    WhistleDrive has raised a total of $10.8M in funding over 3 rounds. Their latest funding was raised in Sep 2019 from a Series B round.

    Date Stage Amount Investors
    April 2016 Seed Round – –
    April 2018 Series A ₹5 Crore Colosseum Group (Chicago)
    September 2019 Series B ₹72 Crore Colosseum Group (Chicago)

    “It was the time when we signed up with a few clients in Employee Transportation and serving 5,000+ customers in B2C. We got the funding at the right time when we started working on the technology and operations to scale up.”, recalled Rakesh, WhistleDrive founder.

    WhistleDrive – User Acquisition

    WhistleDrive’s quality service has been instrumental in getting a lot of word of mouth publicity. The company is guided by the values to put customers first, to empathize with partners, to listen to understand, to speak with intent and deliver 10 times.

    Digital platforms have also helped a lot to tap a huge number of audiences in one go. The company put equal stress on offline modes of promotion too, as it used  to reach people through campaigns in communities, pubs and malls.

    Meanwhile, WhistleDrive  also found B2B2C clients like Zoom and Revv.

    “The true hack we believe in is Customer Obsession. We stand on it right from our values. We understood that there is a pain point either in Employee Transportation or Driver on Demand. We address them with our services with the help of technology.”, said Rakesh, WhistleDrive CEO.

    WhistleDrive – Startup Challenges

    Corporations are increasingly looking for automated data-driven solutions to ease the process of transportation and also bring a significant improvement in operational efficiency and overall cost minimization. The major challenge for WhistleDrive is to address inefficiencies in the current traditional model and help transition the industry to adopt a data-driven process.

    With the aid of its integrated cabs+software model, WhistleDrive helps clients adopt the transition with much ease. Cab partners love the ease of accessing all their past trip and payment data right on their mobile application. This also helps in building loyalty owing to transparency.

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    WhistleDrive – Competitors

    In terms of technology, some of the competitors of WhistleDrive are MoveInSync, Safetrax and Routematic.

    In terms of fleet, WhistleDrive’s competitors are SelectCabs, Mahindra Logistics and several other local vendors.

    WhistleDrive – Advisors and Mentors

    Shailu Tipparaju is the WhistleDrive team’s advisor and mentor.
    Shailu Tipparaju is an Investor and a Forbes Technology Council Member. He is also the founder of Colosseum Group and he heads several companies that are into AI, technology, health, business, transportation and other domains. He lives in Chicago.

    WhistleDrive – Awards

    WhistleDrive has received the following awards and recognition-

    1. Awarded among the ‘50 Emerging Startups to Watch in 2019’ by Business Connect Magazine.
    2. Awarded among the ‘10 best startups in Hyderabad’ in 2018 by Silicon India Magazine.
    3. Finalists in the HYSEA 2018 Annual awards & 2019 Annual Awards.
    4. First company to get selected into the first cohort of T- Hub’s Lab32 program (T- Hub: Asia’s biggest Startup Incubation Hub).

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    WhistleDrive – Growth

    WhistleDrive presently is operating in Hyderabad, Bengaluru and Chennai. In the B2C segment, the company is serving more than 15,000 active customers in Hyderabad with 150+ rides every day. As of today, WhistleDrive has a fleet size of 700+ vehicles across 3 cities and transport 12,000+ employees every day through its cabs and bus shuttles.

    In November 2020, it announced its entry into the Urban Mobility Market backed by a 5,000+ strong truck fleet, with a portfolio of 20+ medium and large clients.

    In the B2B segment, WhsitleDrive is currently serving 28 clients from multiple domains like IT, Health, Infrastructure, Finance, Support, Hospitality and more. ADP, Invesco, ITC Hotels, Accenture, L&T, Rainbow Hospitals, Model N, Anza Medicode, M Modal and Strateology are a few clients of WhistleDrive.

    WhistleDrive – Future Plans

    In the long run, WhistleDrive is focused on building an ecosystem of transportation solutions. Having achieved a significant scale in fleet and shuttle services, the company is looking at using its experience in solving inefficiencies in intra-city logistics particularly in e-commerce & FMCG channels.

    The company is guided by the mission to transport a million people a day to work and places through technology-driven, efficient and safe transportation. It envisions to be India’s leader in the transportation industry and enable hassle-free private car ownership and employee transportation using technology.

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    FAQs

    When was WhistleDrive founded?

    2016

    How much funding does WhistleDrive have?

    $10.8M

    How many employees does WhistleDrive have?

    56