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  • Prathap C. Reddy: Founder Chairman of Apollo Hospitals

    Prathap C. Reddy is a cardiologist and an Indian entrepreneur who founded the first Indian hospital chain, Apollo Hospitals based in Chennai, India. He is the Founder Chairman of Apollo Hospitals. He was ranked 48th in the 2017 list of India’s 50 most powerful people by India Today. He once explained how he steered India’s bureaucracy to the country while getting interviewed at the Harvard Business School for Creating Emerging Marketing. He is also the Founder of Lanka Hospitals, located at Baseline Road near Central Colombo. As of 2020, he has an estimated net worth of $500 million.

    Prathap C. Reddy- Biography

    Name Prathap Chandra Reddy
    Born 5 February, 1933
    Birthplace Chittoor, Andhra Pradesh, India
    Age 88 (2021)
    Nationality Indian
    Education Stanley Medical College, Chennai; Madras Christian College
    Profession Physician; Businessman
    Position Founder Chairman of Apollo Hospitals; Founder of Lanka Hospitals
    Net worth $500 million (2020)
    Awards Padma Vibhushan (2010 ); Padma Bhushan(1991)
    Biography Healer: Dr. Prathap C Reddy and the Transformation of India by Pranay Gupte
    Spouse Sucharita Reddy
    Daughters Preetha Reddy; Shobana Kamineni; Suneta Reddy; Sangeetha Reddy

    Prathap C. Reddy- Personal Life
    Prathap C. Reddy- Education
    Prathap C. Reddy- Professional Life
    Prathap C. Reddy- Founder of Apollo Hospitals
    Prathap C. Reddy- Founder of Lanka Hospitals
    Prathap C. Reddy- Honors & Awards

    Prathap C. Reddy- Personal Life

    Owner of Apollo Hospital - Prathap C. Reddy
    Owner of Apollo Hospital – Prathap C. Reddy

    Prathap was born in Aragonda, Madras Presidency, British India (at present, Chittoor, Andhra Pradesh, India). He likes to meditate and pray and is highly influenced by mythology, astrology and godmen.

    He has four daughters, Preetha Reddy, Sangita Reddy, Suneeta Reddy, and Shobana Kamineni. They all work as the directors in the Apollo Hospitals. His grand-daughter, Upasana is married to one of the most popular actors in Telugu cinema, Ram Charan.

    Prathap C. Reddy- Education

    Prathap pursued his medical education from Stanley Medical College in Chennai. He further worked at Massachusetts General Hospital. He also practiced medicine at Boston Missouri State Chest Hospital, USA.

    Prathap C. Reddy- Professional Life

    Prathap is an entrepreneur and pioneer from a very young age. He made a cardinal business mistake while expanding it to Sri Lanka. When two of his daughters wanted to become doctors, he discouraged them. And, now he wants one of his grandsons to become one.

    While working at Massachusetts General in Boston, he was once slapped by a patient enraged at being treated by an Indian doctor. He is so humble as a doctor that he requested the director not to take any action against the patient. He further founded Apollo Hospitals and Lanka Hospitals.

    Prathap C. Reddy- Founder of Apollo Hospitals

    Apollo Hospitals

    Prathap founded Apollo Hospitals in Chennai in 1979. He serves as the Founder Chairman of  the chain of corporate hospitals and it grew to 38 owned and 13 managed, treating patients from 120 countries. Under his leadership, Apollo Hospitals created opportunities that brought Indian doctors settled abroad back to India.

    He cordially invested in technology and helped specialists to advance professionally. He worked to built a soothing environment into Indian hospitals with the implementation of emergency services and a culture of competence.

    Prathap C. Reddy- Founder of Lanka Hospitals

    Lanka Hospitals Logo

    Prathap founded the tertiary care hospital, Lanka Hospital in Sri Lanka and it is one of the largest hospitals in the country. It is a subsidiary of the parent company, Sri Lanka Insurance Corporation.

    Lanka Hospital was previously owned by Apollo Hospitals. The hospital was enlisted in 2002 as a branch of Apollo Hospitals. However, Sri Lanka Insurance took the hospital in 2006. The hospital was cordially renamed in 2009 abiding by the licensed and support services agreement with Apollo Hospital.

    Dr. Aniruddha Malpani | IVF specialist | Angel Investor | Malpani Ventures | HELP |
    Dr. Aniruddha Malpani is an IN Vitro Fertilisation (IVF) specialist, patientadvocate and angel investor. He is the Founder and Director of the angelinvestment firm Malpani Ventures, which helps Indian entrepreneurs by investingin new startups. He is famous for his IVF centre, Malpani Clinic locat…
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    Prathap C. Reddy- Honors & Awards

    • He received the Lions Humanitarian Award by Apollo Hospitals in 2018
    • Asian Business Leaders Lifetime Achievement award in January  2013
    • CNBC TV18 Lifetime Achievement award for India Business Leaders Awards in January  2013
    • NDTV Indian Lifetime Achievement award in January 2013
    • Apollo Hospitals won the G20 challenge on inclusive business innovation for the Apollo Reach Hospitals initiative in January 2012
    • FICCI conferred him with the Lifetime Achievement Award in January  2011
    • Lifetime Contribution Award from AIMA in January 2011
    • Excellence Lifetime Achievement Award by the Alexandria – Frost & Sullivan 2010
    • The Indian Government awarded him the Padma Vibhushan, India’s second-highest civilian award in  January 2010
    • Lifetime Achievement award in January 2010
    • The Government of India honored Apollo Hospitals with a Commemorative Postage Stamp in January 2009
    • He was the Appointed Chairman of the CII National Healthcare Committee in January  2007
    • Modern Medicare Excellence Award by ICICI Group in January 2006 for excellent achievement in the healthcare industry among others.
    • The “Asia – Pacific Bio leadership Award” from Marshall School of Business in January 2005
    • Franchise Award for Excellence in Business Development (January 2004)
    • Life Time Achievement Award (January 2002)
    • Ernst & Young “Entrepreneur of the Year” award (January 2001)
    • He received the Fellowship Ad Hominem (January 2000)
    • Sir Nilrattan Sircar Memorial Oration (JIMA) for solely taking care for a vast section of society (January 1998)
    • Business India ranked him in Top 50 personalities who made a difference to India since Independence (January 1997)
    • He was recognized as Mother St Teresa’s Citizen of the Year Award in January 1993 for pioneering efforts in healthcare
    • In 1992, he was invited by the Government of India to be member of the Working Group on Health Financing and Management
    • He was conferred with the Padma Bhushan, India’s third highest civilian award in 1991 for his contribution to the private healthcare sector
    • He received Asia Pacific Bio Business Leadership Award from the University of Southern California

    19 Innovative Health Startups in India | List of Top Healthcare Startups
    The hunger for success makes you forget about health. You might be engrossedwith your startup but don’t work yourself to death for a bright entrepreneurialfuture. A wise man once said that health is wealth [/tag/wealth-management/]. The healthcare sector is growing rapidly in the Indian landscap…
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    FAQs

    Who is the CEO of Apollo Hospital?

    Prathap C Reddy

    What is the full form of Apollo?

    The Full form of APOLLO is Adult Practitioners On Line Learning Opportunities.

    How many Apollo Hospitals are there in India?

    45 hospitals

    Success Story of Docttocare- Doctor Appointment, Blood Bank and Ambulance Online
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Gone are the days when one had to rely on word of mouth to find a good doctor,or when one had to…
    StartupTalkyChayanika Goswami

  • Taplink Success Story—Drive More Leads and Sales on Instagram

    Taplink on Instagram is a modern application offering to put a link to a site or selling a landing page on your profile. Allowed to make one direct link instead of account addresses. The program allows you to put a redirect address in the profile header. If you have your own website, landing page, a channel with video clips, or pages on social networks, you should use the application’s functionality.

    Read this article to know more about Taplink, how it works, services, features, founder, business model, revenue, wiki, and challenges.

    Startup Name Taplink
    Headquarter Moscow
    Sector Marketing
    Founder Konstantin Melentev
    Founded 2017
    Parent Organization PE Konstantin Melentev
    Website taplink.at
    Contact hello@taplink.cc

    Taplink – About & How It Works
    Taplink – Target Market Size
    Taplink – How was Taplink Started?
    Taplink – Product/Services
    Taplink – Business Model & Revenue Model
    Taplink – Startup Launch
    Taplink – User Acquisition & Growth
    Taplink – Startup Challenges
    Taplink – FAQ’s
    Taplink – Conclusion

    Taplink – About & How It Works

    Taplink allows you to create an extended profile description on social media. Currently, Taplink is highly-demanded on Instagram because there you can only write 150 characters and add 1 link to your bio. It is not user-friendly for small business owners and famous people whose followers are not just their family members/friends. They need to share some information about themselves, their business, and products/services.

    Like other multilink services for Instagram, Taplink is easy-to-use, but it has many more features. You can create a micro landing page for 20 minutes and increase Instagram sales (there are cases where the users were able to generate twice as many leads). You can add links to your goods/services and social networks; answer frequently asked questions; distribute content to your audience, collect leads, and email addresses.

    You can also add a link to your messenger and make it easy for your clients to contact you. We believe that Taplink will be popular in a lot of countries because its market does not have any boundaries.

    Konstantin Melentev is founder and CEO of Taplink. The company is not large. It has small development, promotion and customer support departments. All in all, it is no more than 10 people.

    Taplink Logo

    “I started thinking, and for half an hour I didn’t come up with good ideas, so I decided to take the simple name Taplink. I thought if Apple succeeds with the simple name, I will succeed too”, recalls Konstantin about choosing the company name.

    Regarding the logo, he didn’t think about it for too long, although marketers and designers keep telling him that it is not the best logo that could be. It is possible that the startup will change it in the future.

    Taplink – Target Market Size

    Taplink solves the problems that many Instagram (and other social media) users face sooner or later. They (social media users) lack functions to describe/show their products or themselves. Potential Taplink users are any social media users, and these are millions of people across the globe.

    In the next 5 years, I suppose social media engagement will increase, and with it demand for tools that help you to introduce your business in social media.

    Here are coupon codes that you can use to get discounts on taplink:

    • ‘startuptalky‘ – 10% discount
    • ‘startuptalky7day‘ – 7-day free trial

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    Taplink – How was Taplink Started?

    After years of running a marketing agency and a thousand hours spent on promoting different businesses on Instagram, Founder Konstantin Melentev realized that almost all entrepreneurs face the challenge of limited Instagram BIO. A few lines and one link is not enough to tell the world about your business. He got an idea to create a functional and simple tool that will help entrepreneurs to create a full-fledged landing page for their business on Instagram.

    Initially, Konstantin, CEO of Taplink, created this kind of landing page for his agency and it turned out to be extremely convenient! He realized that it may be useful for other entrepreneurs around the world struggling to increase sales on Instagram and he wanted to make their lives easier. In the beginning, some multilink services provided users with only one 1 option – to put all of your links in one place, and that is it.

    Obviously, it will never increase the conversion and engagement rate since it doesn’t provide full information about your business, let alone it doesn’t have any CTA elements to attract customers. That’s why the founder decided to create something that really works for business and that’s how Taplink came into the world.

    Taplink – Product/Services

    Taplink solves the problem of limited Instagram bio (150 characters and 1 link). It also helps you to save a lot of time and effort and create a high-converting landing page.

    Taplink is essentially a website builder for mobile devices. But website building is very difficult: hosting, domain, prototyping, content, design, page making, database, content management system, etc. To create a good website, you will need to hire a team of experts, spend a lot of time and resources. But Taplink allows you to create a small website in 20 minutes. This time is enough to plan a page structure, create content, add all necessary links, and even change the design without any experts.

    Taplink Cover page
    Taplink Cover page

    “We strive to make our service more user-friendly. We want people to spend no more than 20 minutes creating a page and 1-2 minutes adding relevant information. Taplink has more than 1,000,000 users, and only several hundreds of them ask how to add or create something. It’s really easy”, says Konstantin Melentev, founder of Taplink.

    13 Ways to Market Your E-Commerce Website in 2019
    Having organized an ecommerce website is a job half done. The rest of the job isproper marketing of the website to gain more customers as more and moreindividuals become aware of the website, the sales increase and therebyestablish the virtual presence of the ecommerce initiative. As the word of…
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    Taplink – Business Model & Revenue Model

    Taplink is a shareware tool. The BASIC rate plan is free, and it includes the most popular features. The PRO and BUSINESS rate plans are paid. They are not so expensive – $24 and $54 per year. We call these rate plans ‘a website at the price of a coffee cup’ :).

    How To Create An Best Web Marketing Strategy For Your Startup
    There’s never been a better time for a startup. While many people are out theresaying that the market is saturated, there are too many “fakers,” and that youcan’t make money online. People are out here killing it every day. So, why is it that some people have no trouble making a ton of money onli…
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    Taplink – Startup Launch

    Acquiring the first 100 users was not difficult. The team has many acquaintances who use Instagram, and many of them took advantage of using the BUSINESS rate plan for free. Besides, they offered to several famous people the same opportunity, and they have agreed to try Taplink. Then the company had more and more clients because they liked its first users’ pages, and they wanted to create something similar.  

    Taplink – User Acquisition & Growth

    Konstantin says that the startup’s main promotion strategy is to create a high-quality and in-demand product. They are constantly working on improving it, and a lot of improvements are expected in the near future. If there is a good product, there are good reviews, recommendations, and, consequently, users.

    The team wants as many people as possible from all over the world to take advantage of Taplink capabilities. I believe many social media users need this tool, and many of them would like to use it. There are so many countries and languages, and Taplink will strive to localize and promote Taplink in different parts of the world.

    Taplink – Startup Challenges

    “I think the major challenge is that 3 years ago we broke into only one local market. If we had come to the global market, we would have been more popular now. It will take some time for the world to know more about Taplink and start to use it”, says the founder about challenges faced.

    Taplink – FAQ’s

    Taplink is a multi-link tool that allows you to do more! It basically allows you to build a brand or business with just one link. It has way more features than LinkTree or Campsite that I tested out and the features are so cool!

    To get to someone’s profile, tap their username, displayed above their post. Then you’ll see their “bio” where they describe themselves and their account, and the blue URL. That’s the link in the bio.

    Is it a paid service?

    We have free and paid subscriptions. You can obtain additional information about the rates and functionality here: https://taplink.at/en/tariffs/

    Why am I supposed to pay for a minimum of three months?

    We have very reasonable prices. Most services charge more per month than we do for three.

    If you’ve changed your Instagram username, then you should press the “Install” button in your account again and after that, you’ll see the “Update information” button. If you press it, the system will get updated information from Instagram and ask you if you’d like to change the link.

    How many profiles can I connect to a single rate plan?

    One Instagram profile — one rate plan.

    Taplink – Conclusion

    Taplink is a convenient way to manage your links and drive your sales directly on Instagram. Instagram allows users to place only one clickable link in the profile description, but this is often not enough. Using Taplink, you can place any number of links to pages of your products and services, special offers, instant messengers for communication in one click, accounts in social networks and more.

    The links created in Taplink will open the application of the required social network, where your page will be displayed. People will be able to contact you, subscribe and like without any further actions.

  • Top 5 Best Stock Investment platform for Beginners

    Stock Market investments are always considered to be very complicated and hence a lot of people stay away from it. Nowadays with the launch of new mobile applications stock market investing have been made much easier. Let’s look at some of the best platforms to help you in stock market investing.

    Zerodha
    Upstox
    Groww
    Smallcase
    Moneycontrol
    FAQ

    Zerodha

    Zerodha Kite is one of the best stock market investment apps in India. It has a rating of 9.85 in the trading app segment. Zerodha was the first discount stock broker of India. Currently, it is the number 1 stockbroker in the country. The app has a user-friendly platform and it does not have a lot of information or resources which are unnecessary.

    All the investments using Zerodha are free of brokerage which means that if you buy a stock and don’t sell it on the same day then you will not have to pay any amount for the purchase of the stock. It is one of the best apps for a beginner stock market investor.

    Zerodha Website
    Zerodha Website

    If you are an investor who wants to research on your own and then invest in individual stocks you can choose Zerodha as your stockbroker. Zerodha also has a mobile application which is Zerodha Varsity.

    This application provides you with education on the basics of stock market investing and the different subjects related to it. You can access their mobile application for free of cost.

    Upstox

    Upstox is a leading discount broker in the country. It has a mobile application through which you can invest easily into stocks which is Upstox Pro. Upstox was formerly known as RKSV technologies. The company is backed by Ratan Tata.

    upstox Website
    upstox Website

    The charges of Upstox are similar to that of Zerodha. It is also a discount broker and is second in the market share of the stock market brokers in India. You can also choose Upstox as your stockbroker if you want to research on your own and then invest in individual stocks

    Currently, you can open a Demat and trading account with Upstox for free of cost with various other benefits.

    Groww

    Groww is a mobile application you can consider if you are a beginner in Stock Market Investing. The platform provides an interactive and simple user interface. The application offers various resources such as blogs and learning videos that are related to mutual funds to help you in stock market investing in case you are a beginner.

    Groww Website
    Groww Website

    Through the Groww application, you can easily invest in Index funds, Mutual funds, and various other stocks at a zero-commission rate. The platform provides an easy-to-use interface where you can track all your investments, total returns, and annual returns under one dashboard. You can also create an account easily with a one-step KYC process.

    You can even start investing in mutual funds or Index funds through a Systematic Investment Plan (SIP) at a very low price of INR 100. All your transactions through the platform will be secure as it uses 128-bit SSL encryption. The mobile application is available for both Android and IOS users.

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    Smallcase

    Smallcase is a mobile application that lets you invest in stock markets in a simple and easier way. If you are an individual who has no idea about stock market investing and has no time or interest to study about the stock market but wants to invest in it, then you can choose Smallcase for your stock market investments.

    Smallcase will have a set of baskets from which you can choose. For example, if you believe that in the next few years the Electric Vehicle Industry is going to flourish then you can find a basket of stocks which are related to the Electric Vehicle industry in Smallcase. The basket can include EV car parts manufacturing companies, EV battery manufacturing companies, EV companies and so on.

    smallcase Website
    smallcase Website

    This makes it easier for any individual to invest into stock markets. Through Smallcase you can invest in the form of a SIP. You will have to link this application with your Demat account and all your stocks will be available in your Demat account according to your selected
    basket.

    You can also edit the stocks in your basket and customize them according to your requirements. The fee is charged on a one-time basis that is INR 100 + GST is charged for all Smallcases that are for one basket of stocks.

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    Moneycontrol

    Moneycontrol is one of the most famous stock research websites in India. The website provides all the information regarding charts, trends, news, commodities, futures, options, IPO’s and many more.

    Their website is considered as a one-stop solution for tracking the share markets in India. You can get access to all the fundamental and technical data of a particular stock using this platform.

    Their mobile application is available to Android, IOS, and Windows users as well. They have a pro version for their platform which costs INR 199 per month, INR 499 per year, and INR 1999 for 3 years.

    FAQ

    How do I start investing in the stock market?

    To start investing in stock, Decide on how you want to invest in stocks, Know your goal for investment, Open an investing account i.e. demat and trading account, Set a budget for your stock investment, Learn about stock market basics.

    What is the best stock to invest in for beginners?

    The best stock to invest according to Nasdaq is Alibaba (BABA Stock Report), Alphabet (GOOGL Stock Report), Amazon (AMZN Stock Report), Apple (AAPL Stock Report), Disney (DIS Stock Report).

    Who is the richest stock trader?

    George Soros is considered as one of the richest active trader globally whose fortune is approximately 8.3 billion dollars.

    Conclusion

    You can use the above platforms for beginning your stock market investment journey. All the platform charges are reasonable compared to the other applications in the market. All the apps mentioned above can be used by a beginner-level stock market investor.

  • The Startup India Seed Fund—How Will It Help Your Startup?

    Indian Prime Minister Mr. Narendra Modi has from the start of his tenure emphasized the growth of India with the “Made in India” plan. Under his leadership, the central and state governments have been actively incentives for Indian Businesses.

    He was addressing the Prarambh Startup India International summit and said in his address that the target for India’s startups over the next five years should be to become global giants in their respective service areas. And announced the launch of a new seed fund for startups for setting up and growing business subsequently.

    Read on to learn how it can impact your startup.

    When is a Business called a Startup?
    What is Startup India?
    What is Startup India Seed Fund?
    What will the Startup Seed India Fund do for Startups?
    What Advantages would Startups get with Startup Seed India Fund?
    FAQ’s
    Conclusion

    When is a Business called a Startup?

    A business would usually be called a startup when it has been set up, so a young company. It is a venture by the aspiring entrepreneur to create a unique product or provide a service. These usually operate on a tight budget and are funded either by the founder or with association with friends, family, or maybe personal borrowing.

    The very first challenge they face is validating their product or service. They have to convince the consumer that their product/service is worth believing and spending. And convince lenders and investors of the possibility of healthy returns.

    What is Startup India?

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    Startup India Benefits by Government

    Startup India was introduced in 2016 by the Central government with intention of creating a positive environment to encourage innovation and growth of new companies in the country. This would ensure the sustained growth of the nation and provide a continued source of employment.

    The government created the Startup India Action plan to:

    • Simplify establishing business and provide guidance
    • Provide funding schemes and other incentives
    • Be a common ground for industry and academia to work together

    Definition of a Startup under Startup India:

    • Establishment: The company’s date of incorporation should not exceed 10 years
    • Type of Company: The business should be registered as either Private Limited Company; a Registered or Limited Liability Partnership
    • Turnover: The annual turnover should not exceed 100 crores in any year since incorporation
    • Formation: The business should not have been formed by splitting the company
    • Potential: The should a potential to improve existing product or service and creation of wealth and employment in the process

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    What is Startup India Seed Fund?

    The Fund of Funds for Startups was set up in 2016 so that new companies could get assistance in raising equity capital through the Fourteenth and fifteenth Finance commission cycles. The size of this corpus was a huge 10,000 crores and it was mainly designed towards raising equity capital.

    With the announcement of the Startup India Seed Fund, the Government has taken its initiative a step further. Allocating 1,000 crores for gaining access to debt capital by providing the guarantee for these young companies.

    What will the Startup Seed India Fund do for Startups?

    Prime Minister Mr. Narendra Modi announced that the new Startup Seed India fund will assist companies source funds for their growth and operative costs. The main aim is to assist with gaining access to debt capital by providing a guarantee to potential investors and lenders.

    Your undertaking gets a solid back in form of a government guarantee and securing the needed funding. On the other hand, while lenders and investors have peace of mind having secured the return of their money.

    This follows a similar initiative by the Ministry of Electronics and Information Technology in 2020 to select up to 300 startups and provide them financial assistance. This would include funds up to rupees twenty-five lakhs and a host of other benefits.

    The Startup seed India Fund is expected to be designed along similar lines and more details are expected in the forthcoming weeks as the structure is set in place for encouraging new enterprises by the Indian Government.

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    Government Loans for Startups

    What Advantages would Startups get with Startup Seed India Fund?

    Startup India has a lot of in-store for the new enterprise. And as it sees a new dimension added to it, you can without doubt expect the advantages to be aligned with each other:

    • Simple Process: The government recognizes that setting up a new venture is exhausting; thus, the registration process is simple and straightforward. Most of it can be even completed online and the documentation required is easily accessible.
    • Inexpensive: The government can provide information about facilitators who help in completing expensive processes at lower costs. And the statutory and other fees may be borne by the government or kept very nominal.
    • Access to Funds: A 1000 crores corpus has been set aside by the government for the Startup Seed India Fund. This government will also provide a guarantee to lenders and other investors to help raise debt funding for the undertaking.
    • Simplified compliances: Many compliances and essential requirements have been simplified to save time and money. This makes the process more transparent, easily understandable, secure, and understood by the masses.
    • Tax Benefits: There are usually tax benefits offered to both new companies and investors. The new institution will get either be exempt from tax or reduced tax up to a certain turnover. The lender will have similar facilities for the money invested.

    How crowdfunding works in India to raise funding for startup
    The concept of crowdfunding has just started to gain momentum in India.‘Funding’ is the first problem new people, entering the world of business forthe first time, find it difficult. Startups have to turn to institutions andangel investors because there is lack of funds for bootstrapping or lack …
    StartupTalkyAshwini

    Raise Funds for Startups

    FAQ’s

    What is Startup India scheme?

    Startup India Scheme is an initiative by the Government of India for generation of employment and wealth creation. The goal of Startup India is the development and innovation of products and services and increasing the employment rate in India. Startup India was launched by Prime Minister Shri Narendra Modi.

    Who are eligible for Startup India?

    Being incorporated or registered in India for less than seven years and for biotechnology startups up to 10 years from its date of incorporation. Annual turnover not exceeding INR 25 crores in any of the preceding financial years.

    How do I get funding for my Startup?

    One of the most popular forms of startup funding is through venture capital. High-net-worth individuals, giant super funds, corporates and other groups invest in venture funds, which are managed by investors, who invest in startups on their behalf, taking equity stakes in the business.

    How much Fund has the Indian Govt. announced for Startups?

    The Indian Government has taken its initiative a step further by announcing the Startup India Seed Fund and allocated 1,000 crores for the startups.

    Conclusion

    Under the current Regime, India has seen a more robust environment conducive to the establishment and growth of startups. The Indian government has promoted new ventures not only to engage the youth. But also, to bring forth innovation, create employment, strengthen the economy and development of the nation. This new Startup India Seed Fund is another step to make the future brighter and make India self-sufficient.

  • Reason for the Sudden surge in Sportscar sales in 2020

    According to the data from an online retailer, there has been an increase in the sale of used sports cars during the period of March to May. That was when the Covid-19 lockdown had implemented globally. Let’s look at the further details on the reasons for the increase in the sales of sports cars during 2020.

    Reason for Rise in Sportscar sales
    Statistics
    Value of Cars
    Popular Used Sports car
    Indian automobile market
    FAQ

    Reason for Rise in Sportscar sales

    The rise of the sale of sports cars instead of a steep decline in the sale was not surprising said the CEO of CarShop Nigel Hurley. He also said that the increase in the sales is due to the restrictions laid down on the people during the period because of the lockdown.

    He also added on saying that he was not surprised to see an increase in the sale of sports cars across England and Wales because he feels that sports cars were a source of relief for people during the distressing time of coronavirus lockdown. People were looking for something fun, positive and exciting to help themselves to get distracted from the situation of lockdown and the Covid-19 cases.

    Holidays were stopped, vacations were canceled, weddings were postponed and family gatherings were cut down, and amid all these why wouldn’t one treat themselves, Asked the CEO of CarShop Nigel Hurley.

    There was an unusuality in the data around the sales of sports cars in the West Midlands, North West and the East of England because the residents of these regions are largely from the rural areas. According to speculations the people in the rural regions might practically already own a vehicle.

    They would have seized the opportunity of the lockdown to buy something which would provide them a bigger enjoyment factor. The sports cars would be something they could use to drive along their beautiful countryside and the surrounding areas.

    This could be a replacement for the people instead of the stopped vacations and postponed weddings to create a sense of fun and enjoyment.

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    Statistics

    The sale of used sports cars had skyrocketed to an increase of 82% from March to May. In the West of Midlands, the sales of used sports cars increased up to 200% according to the data provided by CarShop.

    The North West of England saw an increase in the sales by 185% and the East of England saw an increase in the sales by 159% respectively. This increase in sales was during the time where driving was banned except for any essential reasons when the Lockdown was announced.

    The company has told that they had also seen an increase in their website for the sale of SUV segment of cars. They said that it was less surprising because there is an ongoing love in the western world for the SUV car segment.

    SUV sales had an increase in their sales by 17% but this is not so dramatic compared to a large number of sales by Sports cars.

    Value of Cars

    The value of cars bought during the time of pandemic has increased which is quite notable as the pandemic and the nationwide lockdown had affected the economic situation globally. It had led to unemployment and depression worldwide.

    The average amount a consumer paid in the UK last year that is 2019 was around 10,000 Euros from which it increased to 11,219 Euros during June and August in 2019 according to the data received by
    CarShop.

    Global luxury car market size from 2010 to 2020
    Global luxury car market size from 2010 to 2020

    Popular Used Sports car

    According to the research, the most popular used sports car was the Mercedes Benz SLK. It is a compact roadster and the production of this car was started in 1996 and later it was rebranded to SLC. The car was later discontinued because of the increase in the competition from other players.

    27% of the Mercedes Benz SLK’s sold were the ones which were released in the year 2015 and 23% of the SLK’s sold were released during the year 2014. It is said that more than 95% of these cars had automatic transmissions.

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    Indian automobile market

    In the Indian automobile market, Italian Automobile Lamborghini has reported that it had seen an increase of sales up to 60% in the year 2019. The company had told that they were going to concentrate on the super luxury segment market in India.

    Some of the few reasons for the growth of the company in India was because of the spread of the demand towards Tier I and Tier II cities and a lot of entrepreneurs emerging in the country.

    The company has also said that they were seeing an increase in the women buyers in India and added that more than 5% of the buyers were women in India.

    FAQ

    Which is the best used car website?

    According to Investopedia, AutoTrader is the best overall website for used car sales.

    What is the #1 selling car in the world?

    Toyota Corolla is one of the best selling car in the world.

    What is the fastest car in the whole world?

    Bugatti Chiron Super Sport is the fastest car in the world with a top speed of 304.7mph.

    Conclusion

    These are some of the reasons for the increase in sports car sales during 2020. It is said that most of the cars sold were second hand sports cars.

  • Best On-Page SEO Tools for WordPress

    Creating a website, web application, or even a SaaS product in a particular niche isn’t something new these days. For E-commerce stores and web based services, owning a website is synonymous with running the business itself, and hence something to be taken quite seriously. However, given the immense competition that online enterprises face, how do you make sure that the users who look up the content through a search engine, land on your site? Search Engine Optimization, abbreviated as SEO.

    Taking a close look at the world wide web, over 39.5% of the websites are powered by WordPress. Moreover, only considering those using a Content Management System hikes this number up to a mammoth 64.1%. Anyone with an internet connection and a device today can create a website using WordPress. However, to make sure that the website ranks good in the search results would require some quality SEO.

    SEO is the practice of enhancing the quality and quantity of traffic to your website using organic search engine results. It can be achieved through specific keywords, quality backlinks, internal linking, and even other optimization techniques such as reducing website loading time and minimizing file size. However, to hone the art of SEO, it isn’t sufficient to work all by yourself, and using the right tools might just work.

    What are On-Page SEO tools?

    On-Page SEO is a diverse field, encompassing a variety of topics including keywords and internal linking. On-Page SEO tools help you optimize such aspects of SEO, in turn enhancing the search engine ranking of your website. On-page SEO is all the measures you can undertake within your website, to improve its search engine rankings. You can use various such tools to enhance your WordPress website search ranking, and here we discuss the top 10 On-Page SEO tools for WordPress that you can employ to get more traffic, and even monetize your website.

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    On-Page SEO Tools for Beginners

    Ahrefs
    SEMRush
    SEOPress
    Google Keyword Planner
    SEOQuake
    RankMath
    Yoast SEO
    Accuranker
    Moz Tools
    All-in-One SEO
    Conclusion

    Ahrefs

    Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry’s leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website’s search engine ranking.

    SEMRush

    SEMRush is one of the go to tool for SEO and Marketing experts, that also assists in market research, advertising, and social media. Be it discovering a wide array of national and local keywords, or the domain’s backlink profile analysis, SEMRush offers you a suite of features that you can use to run SEO audits and even track SERP positions on a regular basis. It offers you access to a database of over 20 billion keywords, 310 million ads, along with 17 billion URL crawls per day, furnishing you with both, data and strategy. You can also track your PPC campaign via SEMRush, as well as your competitor websites and marketing strategies.

    SEOPress

    SEOPress is one of the best WordPress SEO plugins when you need a robust and simple tool for increasing traffic on your site. SEOPress offers an all in one functionality including schemas, site redirection along with site maps and broken link checker with an efficient installation wizard. It helps users manage titles, meta descriptions and other underlying properties, offers enhanced web crawling through XML sitemaps along with graph tags for social networks. Moreover, SEOPress can be employed without ads, anonymous data, or footprints in the source code even using the free version.

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    On-Page SEO Techniques

    Google Keyword Planner

    With the help of right keywords, your WordPress site can rank better, and Google Keyword Planner helps you with just that. It not only helps you find and embed the right keywords, it also offers a Keyword Research Tool to get insights such as how often the keywords are used along with other information. The Keyword Planner also furnishes users with data such as bid estimates for each keyword for advertisements, so you can determine your budget and accordingly plan your campaign for your business.

    SEOQuake

    SEOQuake is a powerful SEO toolbox that offers on-page SEO audits, internal and external link examination, domain and URL comparison, along with a lot more functionalities, and all of this with a free browser extension. With an intuitive interface, SEOQuake furnishes users with a thorough and high speed SEO analysis of web pages, and also compares multiple web pages for SEO parameters, also allowing users to export the data to a downloadable file. Offering an interactive dashboard, SERP overlay, and comprehensive keyword analysis, SEOQuake is one of the best SEO tools for WordPress out there.

    RankMath

    RankMath is an SEO plugin specially built for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website’s stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.

    10 Best SEO Tools That SEO Experts Actually Use in 2020 | SEO for SaaS
    Get a Free Demo of SEMRush
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    campaign&utm_source=berush&utm_medium=promo&utm_term=198]
    StartupTalkyRishabh Rathi

    SEO Tools for SaaS Business

    Yoast SEO

    Yoast SEO is one of the few SEO plugins for WordPress, that helps you bring more visitors from browser searches including Google and Bing, from social media, as well as enhances your audience’s engagement. While it offers a freemium plan, both pricing plans include the basic SEO functionalities including keyword research and keyphrases, indexables, consistent removal of outdated content, page previews, readability checks, and a plethora of other features. Even Elementor users can seamlessly integrate Yoast with their application, with efficient technical assistance.

    Accuranker

    Accuranker is one of the fastest keyword rank trackers out there, and is used by a majority of SEO professionals and agencies. The range of functionalities it offers include keyword metrics and various data filters, updated keyword rank tracking, advanced data access and metrics through APIs, along with custom reports and quick responses. Accuranker also allows for various third party integrations such as Google Analytics, Google Search Console, Adobe Analytics, and other applications while also offering you competitor’s keyword strategy analysis along with SERP features.

    Moz Tools

    Moz offers various SEO tools including the free domain analysis service, link building and analysis tools, keyword tools and more. With various resources and free tools, Moz is one of the go to platforms for various WordPress users for one of the largest keyword databases, intelligent link building, page analysis and metrics, competitive domain analysis, along with weather pattern reports of Google algorithms. It also offers beginners’ guide and learning centers as resources, along with SEO training and access to marketing community.

    All-in-One SEO

    One of the more popular WordPress SEO plugin, AIOSEO offers local SEO services, WooCommerce SEO tools, modules, sitemaps, and rich schema snippets. News sitemaps allow you to rank higher by submitting news articles to Google news, while the social media integrations also allow you to control your content and thumbnails on social networks. It also offers users an SEO audit checklist to detect errors and get actionable insights for further enhancing your site’s search engine rankings.

    Conclusion

    WordPress is a popular platform for hosting free or paid sites, and with the number of sites that it hosts, having a good SEO tool to rank better in the search results is almost a prerequisite. Most of the above mentioned tools offer enhanced SEO in one or the other aspect, and can be used to enhance your site’s search engine ranking. While different tools may focus on different SEO aspects, there are also some comprehensive tools for complete SEO analysis while others specialize in certain aspects. However, any of these tools can help you bolster your presence on the web, and drive more traffic and offer a higher viewership, when used efficiently.

  • Tsara – Destination Jewellery for Every Occassion

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Tsara.

    The shine of Gold and Diamond jewellery seems to deem gradually, as semi-precious jewellery is becoming more and more popular. There was a time when an Indian bride’s first preference was only gold jewellery. But these days bridesmaids and also brides are seen wearing stunning semi-precious jewellery.

    Tsara provides all type of designer jewellery and has extraordinary collections. The company focuses on bringing value to the customers by keeping their convenience in mind. Tsara’s long term vision is to become India’s leading destination jewellery brand.

    Tsara – Company Highlights

    Startup Name Tsara
    Headquarter Mumbai
    Founders Tarun Jagwani and Natasha Jagwani
    Sector Gems & Jewellery
    Founded 2012

    Tsara – Introduction
    Tsara – Industry Details
    Tsara – Founders
    Tsara – The Idea and starting up
    Tsara – Product
    Tsara – Business and Revenue Model
    Tsara – Customer Acquisition
    Tsara – Challenges
    Tsara – Competitors
    Tsara – Technology Used
    Tsara – Advisors and Mentors
    Tsara – Future Plans
    Tsara – Founders’ Advice

    Tsara – Introduction

    Tsara is a quite popular name among jewellery startups in India as well as among women as a destination jewellery brand with a very luxury look and at the same time inexpensive.

    The main reasons behind the growing popularity of semi-precious jewellery are that – it is not expensive; it looks beautiful and elegant just like gold or diamond jewellery and it can be carried anywhere without any tension of it being stolen or lost. Keeping in view the many benefits of semi-precious jewellery, Natasha and Tarun Jagwani, launched Tsara – a destination jewellery brand in 2012. Destination jewellery is made of silver and semi-precious and synthetic stones making its price as less as one-tenth of gold or diamond jewellery.

    Tsara – Industry Details

    As recorded in 2017, the Indian gems and jewellery market size is about US $60 billion. It is expected to reach $100 -110 billion by 2021-2022. Gems and jewellery industry plays a very important role in Indian economy. Gems and jewellery industry makes for 7% of India’s GDP and 15.71 % of the country’s merchandise export. India earns a huge chunk of its total foreign exchange earnings by exporting gems and jewellery.

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    Tsara – Founders

    Tarun Jagwani and Natasha Jagwani are the Founders of Tsara.

    Founders of Tsara
    Tarun Jagwani and Natasha Jagwani

    Tarun is the third generation of gold and diamond jewellery experts and has experienced the B2B space of manufacturing. He joined the family business after graduation from Gemological Institute of America, Carlsbad. Tarun is a graduate jeweler by profession and has been creating jewellery since 2004 when he set up the factory for the business.

    Natasha also belongs to a family with jewellery business and her background helped her to start and survive in this business.

    Currently, Tsara has a small team of 4 people. However, Tarun and Natasha collaborate with other people as and when required to grow the business.

    Tsara – The Idea and Starting Up

    In 2010, after Natasha and Tarun got married, the couple attended a close friend’s wedding in Udaipur. While reaching their hotel room after dancing all night, Natasha realized one of the gold bangles she was wearing, was missing.

    They looked everywhere for it, including going back to the venues and trying to trace all their steps, but it was lost. She didn’t enjoy the remaining part of the wedding as this was always at the back of her mind. When she informed Tarun’s mother about it, they had a discussion and the idea of coming up with a line of jewellery which is premium and yet affordable came into being. Natasha started doing this on her own from home and Tarun joined her to help her expand the business in late 2016.

    Tsara Jewellery Logo

    Tsara – Product

    Tsara designs and manufactures beautiful destination jewellery (diamond imitation jewellery) to go with every occasion and everyday. It brings the expertise of manufacturing gold and diamond jewellery to the world of destination jewellery.

    Manufacturing and aesthetics are what we focus a lot of our energy on.

    Tsara jewelry is created by setting semi-precious stones in silver. Flawless cubic zirconias are used in Tsara jewellery.

    Tsara Products

    The company has four lines of jewellery to complement various occasions and events. Also, Tsara launches new collections every 2-3 months to keep up with the latest trends.

    Tsara – Business and Revenue Model

    Tsara mainly focuses on B2C model. The company is working towards attaining B2B customers. In the last few months, Tsara acquired 4 B2B clients who regularly buy products from them because of their creative designing and manufacturing.

    Tsara – Customer Acquisition

    Tsara’s head office is in Mumbai. However, they are currently selling their products through partners in Delhi, Bangalore, Pune, Ahmedabad, Surat, and other tier 1 cities. Moreover, they are stocking on over 15 online portals which serve clients all around the world. Tsara has multiple retail partners in different places, who help them to reach the customers across the country and the globe. Besides, Tsara also reaches out to its target audience by creating engaging content on social media.

    The company does campaigns to attract customers whenever it launches new collections. Tsara is also working on giving special deals to their clients who have subscribed to their email and whatsapp lists.

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    Tsara – Challenges

    Coming from a background of gold and diamond jewelry, understanding price points was something the founders struggled with initially.

    We kept designing products thinking about buying the jewellery from gold and diamonds perspective. It took us a few collections to find the designing style best suited for the world of destination jewellery.

    Tsara – Competitors

    Tsara faces competition from fashion jewellery brands like Swarovski, Bluestone, Ayesha etc., However, the company is all set to face the competition by launching new designer lines and keeping up with the trending fashion.

    Tsara – Technology Used

    Tsara is working towards ensuring that they use cloud based softwares. This gives them the flexibility to hire people from around the country and then eventually the globe.

    The main idea behind the technology is the convenience for the team members and to build a company that can be operated from anywhere.

    Tsara – Advisors and Mentors

    Tarun’s father has been a great guide at a time when he faced certain issues. However, he also admires his digital mentors include Gary Vaynerchuk and Simon Sinek.

    Tsara – Future Plans

    Tsara’s future plans are –

    • To grow a number of partners who sell their products online and offline.
    • To ensure that their website starts generating as many sales as the stores do to grow the business.

    Tsara – Founders’ Advice

    Be clear on the end goal, and keep innovating and testing new ideas that align with that end result. You will be genuinely surprised what will get you closer to your goal.

    Frequently Asked Questions – FAQs

    What is Tsara?

    Tsara is an online jewellery startup in India that provides all type of designer jewellery and has extraordinary collections.

    What is destination Jewellery?

    Destination jewellery is made of silver and semi-precious and synthetic stones making its price as less as one-tenth of gold or diamond jewellery.

    Who Is the owner of Tsara?

    Tsara Founders are husband-wife duo Tarun Jagwani and Natasha Jagwani.

  • Philips Business Model Will Help You Get More Business

    Headquartered in Amsterdam, Philips is a Dutch multinational company which is one of the largest electronics conglomerates in the whole world. Philips has more than 80,000 employees across 80 countries, the company began its operations with the production of carbon-filament lamps. Today, Philips is dealing in Philips lighting, Philips electronics, customer lifestyle products, and Philips healthcare as well. Know How Philips Case Study will help you get more business.

    Company Name Philips
    Headquarter Amsterdam
    Sector Electronics
    Founders Gerard Philips and Frederick Philips
    Founded 1891
    Website www.philips.com

    The aim of Philips is to provide trustworthy and effective electronic products to its customers and provide them with effective solutions for the healthcare sector consumer market and commercial  organizations. The business of Philips started with very low commercial success, but in the 20th century, it started expanding. In the year 1920, the company expanded its product portfolio and launched a radio station and later on in the 1930’s participated in commercializing the sterling engine.

    Currently, the core operations of Philips are in customer electronics, lighting solutions, and healthcare technology. Being one of the largest healthcare and Electronics Company, Philips has a current market capitalization of 24.1 billion European pounds.

    Business Segments of Philips

    Philips Health care
    Philips Health care

    The business of Philips can be classified into three broad segments:

    1. Philips Healthcare: Philips has been lately focusing extensively on the healthcare sector. This segment comprises the sale of healthcare products, technologies, and solutions which include imaging systems, emergency care solutions, diagnostic technology products, patient care, and monitoring products, ultrasound solutions, and a lot more. The segment has further been divided into personal health, diagnosis and treatment, and; connected care and health informatics.
    2. Consumer Lifestyle: Philips has a huge market segment in consumer lifestyle products. It has a huge range to offer which includes men’s and women’s health and wellness products, personal care, home living, mother and child care redacts, small domestic appliances, etc.
    3. Philips Lighting: This segment comprises electronics that include decorative lighting solutions, home appliances, consumer luminaries’ professional lighting including road and office lighting, Audio products, etc.

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    Business Model of Philips

    1. Philips Customer Segment

    Philips has a very broad spectrum of customers since it deals in various distinct business segments. The target customers for the healthcare business segment are hospitals, primary care units, government medical facilities, clinics, physicians, etc. In the same way, the target customers for consumer and lifestyle segments the target customers are the general consumers in the market.

    Talking about the third segment which is the lighting segment the target customers include people who are looking out for energy-saving solutions, public sector and government departments looking out for sustainable lighting networks for roads and public spaces, corporate and commercials like hotels, MNCs’, restaurants; and industries looking out for lighting systems on industrial facilities and sites. The largest target market of Philips is spread across places like Central & Eastern Europe, Asia Pacific, India, Australia, Latin America, Africa, and New Zealand.

    2. Value Proposition Of Philips

    Philips focuses a lot on providing value to its customers and clients and believes in customer satisfaction. The company is known to have a very strong brand reputation and recognition in many parts of the world. Being a well-known electronics company in the world, people believe that the company provides reliable services and solutions.

    Philips provides value to its customers by providing a wide range of products across multiple locations in the consumer market. One of the key factors of providing value is that Philips employees specialists personnel across all the segments of its business to provide support to its customers. Lastly, Philips values its consumers by providing them a network of sales and distribution channels which is spread all across the globe.

    3. Distribution Channels Of Philips

    Business system of Philips
    Business System of Philips

    There distribution channel of Philips is diverse –

    • Philips has its online presence and provides all the information to its customers on various products and services through its website www.philips.com .The company has its online stores from where the customers can purchase various products.
    • The company also operates a number of regional websites for the benefit of its
      customers which are in their local language.
    • Philips sells its products through various online and physical retail stores including the market place, online portals, electronic chain stores, departmental stores, etc.
    • The sales and service outlets of Philips are present in more than 100 countries and a large portion of the sales is dependent on the network of retailers, distributors, and sales agents.

    4. Philips Relationship with Customers

    Largely the sales of Philips consumer-focused products do not require interaction however the retail outlets of the company take a due care to satisfy all the needs of its customers. With respect to the healthcare and lighting segments of the business, the company has a direct sales team that gives tailored services to the clients.

    The company has ensured that there are experts present online and offline to address any issues faced by the customers. Also, Philips provides user manuals and troubleshooting guides to its clients through its website. In order to keep the clients and customers up to date, Philips keeps on updating its social media accounts like Facebook, Twitter, YouTube, Google+, etc. with all the business activities.

    5. Key Activities Of Philips

    The key operations of Philips are into three sectors: electronics, lifestyle & well-being, and healthcare. Right from healthcare informatics, domestic appliances, and lighting solutions, Philips has a very huge operation. Apart from these core functions, Philips is also engaged in innovation, finance, shared business services, human resource, IT, real estate, and research and development sectors.

    6. Key Partners Of Philips

    The partners of Philips are made during each step of its business i.e. the
    process of developing, distributing, and implementing various solutions and products. The various partners include Healthcare partners, Channel partners, Value Added partners, and Technology and Development partners.

    7. Philips Key Resources

    The most important key resources of Philips are its technologies, intellectual
    properties, designs, development facilities, partnerships, sales and marketing channels; and its personnel. During the year 2015, in just one year itself, Philips filed around 1750 patents hence intellectual property is protected with various trademarks and patents and is a very important asset to the company.

    8. Philips Cost Structure

    Most costs incurred by the Philips company are directly related to the development of its products and solutions, the operation of design and development facilities, management of sales and marketing, maintenance of supply chain, and the retention of partnerships and personnel. The salaries distributed to the huge employee strength all across the globe take a significant part in the fixed costs along with the rent of utilities.

    9. Revenue Streams Of Philips

    The Company generates its revenues from all the three business segments:  

    • Revenue generated by the Philips healthcare department is by the sales of medical imaging equipment and healthcare equipment.
    • Revenue generated by the consumer lifestyle segment is derived from the sale of electronic products, grooming equipment, computer accessories, audio equipment, etc.
    • Revenue generated from the Philips Lighting segment is derived from lighting solutions that are provided to the government, public sector, private sector, commercial projects, etc.
    • A small portion of revenue is also generated from business services such as IT, finance, and human resource services.

    In the year 2018, Philips generated €18.121 billion in revenue from its business segments.

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    FAQs

    Who is CEO of Philips?

    Frans van Houten

    Where is the headquarters of Philips?

    Amsterdam, Netherlands

    What are the products of Philips?

    • Lighting
    • Automotive
    • Hearing solutions
    • Display solutions
    • Dictation solutions

    Is Philips a product based company?

    Yes

    Is Philips Healthcare a good company to work for?

    Philips is an excellent organisation to work with where you can learn and grow.

    Where are Philips products manufactured?

    The company has three manufacturing facilities in India: in Himachal Pradesh, Chennai and Pune.

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  • Growth Of Indian Gaming Industry During Pandemic

    The Indian online gaming Industry is growing at an exponential rate upon year and is expected to be worth $1.1 billion by 2021. The industry has experienced a drastic growth at the beginning of 2020 due to the pandemic. When other businesses shut down, the gaming industry got lots of new users. The number of games doubled after the lockdown and is expected to rise in 2021.

    Online gaming has gained a strong foothold within the India entertainment industry. With a projected user base of more than 628 million gamers, this gives a whole new boost to the Indian economy. This industry contains game developers, designers, investors, marketers and gamers of all ages working together to come up with the latest cutting games, concepts and offers for players. Gaming has become one of India most exciting industries with more investment from both companies and consumers every year.

    The online gaming industry is still quite an unexplored area in India but the companies that have taken the leap are flourishing and are now expected to grow by 41% in 2021. All this interest and potential makes India one of the top gaming markets amongst emerging global economies. Statistics show that the Indian gaming markets is the fastest growing one in the world.

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    A Brief About The Indian Gaming Industry
    Gaming Industry During The Covid Pandemic
    The Reasons For The Growth Of Online Gaming Industry
    FAQ’s
    Conclusion

    A Brief About The Indian Gaming Industry

    According to a report ‘Gaming- India Story’, the online gaming Industry is said to be growing at the rate of CAGR of 22%. The report also claimed that the Indian Gaming Industry is expected to grow 41% annually due to the growth of digital infrastructure rise in quality and engaging gaming content. The gaming Industry in India is said to be valued at $3,750, by 2021. So far, the industry has attracted $350 million in investments from venture capitalists from 2014 to 2020.

    Value of gaming companies from the financial year of 2007 to 2020 with estimates until 2022

    Pankaj Karna, the managing director of Maple Capital Advisors said that, “With growing internet penetration, compelling economics, usage statistics and increasing ecosystem of entrepreneurs and developers focusing on this space we expect good growth in investments which are likely to at least double in this space in the next 1 – 2 years.” India has become the second largest market worldwide for app worldwide for app downloads.

    The three key segments of online gaming are Real Money Games (RMG), Mobile centric or casual games and Esports. There has been a huge increase in the number of smartphone users which is why many gaming developers are looking on to capitalize on. At present, there are over 400 gaming startups and more than 500 million smartphone users in India, making mobile gaming lead by 85% share of the total online gaming sector in India.

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    Gaming Industry During The Covid Pandemic

    Due to Covid 19 and substantial lockdown, visits to online gaming websites or apps rose by 24%. Moreover, engagement as measured by the amount of time spent on gaming sites or apps, also increased by 21% during the same time period. Platform such as Games2Win, WinZo Games, Hitwicket, Gamerji and Rummy recorded a tremendous increase in daily user’s base as well as the time spent playing those games. While Indian gaming companies like Dream11 and MPL are known worldwide.

    Top Gaming Companies in India

    In 2020 however, Esports have shown strong user growth and profitability, and so has the real money games, which besides lockdown also increased after the ban of popular multiplayer games like PUBG. Winzo games reported three times more user engagement and 30% higher traffic in online mobile gaming. Similarly Paytm First games also reported 200% increase, with 75,000 new users only during the pandemic.

    Three in every five serious gamers are now playing for around four hours more than before the lockdown. Mobile gaming in particular as seen a steady rise during the lockdown as there were many people at their homes. During this time, around 15% of the Indian gamers shifted from playing freemium games to paid games. Through a survey, most gamers also agreed that mobile gaming helped them overcome isolation.

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    The Reasons For The Growth Of Online Gaming Industry

    Accessibility to smartphones

    The smartphones market plays a crucial role in the gaming industry. The increased competition requires offering more reasonable prices. As a result, anyone can afford a smartphone with great features. Along with the availability of faster internet connection, this leads to the perfect conditions for online gaming growth. The market will grow even more when people get access to a mobile device.

    gadgets used for playing video games in India
    Gadgets used for playing video games in India

    Investments by Chinese Tech firms

    Chinese tech companies invested in the Indian gaming markets. According to estimates they managed to invest over $8 billion in the Tech sector. Companies such as Alibaba and Tescent gained stakes in some in some of the top Indian gaming companies. The government has recently put restrictions on Chinese investments during the Covid 19 Pandemic.

    This however, did not stop the investors from investing in Indian gaming companies. Paytm First Games and Daraz has launched a successful gaming platform in Bangladesh. Tencent experienced a fall due to the lack of sporting events in the lockdown. But, they chose to invest in Dream 11, as they saw potential in the platform.

    More people equals to more players

    India has the second highest population in the world, with over 1.3 billion inhabitants as of the beginning of 2020. This means that there is a massive untapped base for the gaming industry in India, which has already benefitted the Indian economy to a great extent. The main reason for some games to get popular are when some people talk to each other and invite their family members to group games, influence their peer groups and spread the word about their games. This leaves a lot of scope for the gaming industry to make a foray into.

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    Skill gaming options

    Youngsters in India love to play skill games. When it comes to the online availability of different games has taken this sector to a whole new level. There are numerous sites available so that Indians can choose their favorite games. The market needs to expand market the options and offers many more choices for different tastes. The game providers need to introduce more free games for passionate players.

    Growing culture

    The increase of number of players, results in a convenient gaming culture. The revenue generated will help the gaming industry grow and will help the local gaming communities and the ecosystems that include developers as well as consumers. In the last decade, the number of Indian game development companies has increased from 25 to 250, with new gaming startups appearing every month. It’s more appealing for the public to spend their money on businesses and companies that will develop products that are tailored to their own local tastes.

    FAQ’s

    Is the gaming industry growing?

    Game console revenue, which includes the hardware and all game software and services, is expected to rise 20% worldwide compared with 2019, to $52.5 billion, according to Ward. Looking at digital PC and Mac sales, global revenue is expected to rise 11% from a year ago, to $39.5 billion.

    Is the gaming industry dying?

    The gaming industry is very far from dying, but there is a massive problem with the economics of the gaming industry at both the high and low end, and both of these problems mean that taking risks is dangerous. So the video game industry is playing it safe and probably too safe at the moment.

    Why gaming industry is the best?

    The gaming industry is considered to be one of the most exciting industries in tech because of its importance to culture, entertainment, and technological advancement.

    Which country has the biggest gaming industry?

    As of 2020, it is estimated that China ranks first among the biggest gaming markets worldwide, with a revenue of 40.85 billion U.S. dollars. The video gaming market in the United States ranked second, generating an approximate 36.92 billion U.S. dollars in annual revenues.

    How big is the gaming industry?

    Video games are a billion-dollar business and have been for many years. In 2020, the revenue from the worldwide PC gaming market was estimated at almost 37 billion U.S. dollars, while the mobile gaming market generated an estimated income of over 77 billion U.S. dollars.

    Conclusion

    Due to the widespread coronavirus pandemic, the gaming industry is thriving and growing like anything. This is because of the precautions that are taken for coronavirus. Social distancing has made people limit interaction with each other. This has led to a downfall in consumer and business activities. Online Gaming has become the platform that has provided an engaging distraction for people seeking social interaction.

    Looking at the situation where it may take a while for the pandemic to settle and cool down, the expectation of the video games industry is to continue its upward growth trend. The gaming community is looking at a post-pandemic gaming world with a steady flow of new titles, campaigns on social media, quizzes and competitions. There is no stopping to the Gaming Industry that has made people interact in crisis situations.

  • Step-By-Step Guide To How Affiliate Marketing Works | StartupTalky

    Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. An affiliate is a person or company that promotes products and/or services for a merchant. The sales are tracked via affiliate links from one website to another. Most of the time, affiliates are bloggers or other content makers. Growth of affiliate marketing has been growing rapidly in recent years.  Many people want to start affiliate marketing but don’t know how affiliate marketing works. The major online seller Amazon is a pioneer of affiliate marketing. Nowadays more and more companies have started their affiliate programs to efficiently acquire new customers. With the growing number of affiliate programs available on the Internet, content providers have a great variety to choose from.

    Top 10 Affiliate Categories
    Top 10 Affiliate Categories

    Stats Related to Affiliate Marketing
    Affiliate Marketing Terminologies
    Types of Payment Terms
    Tools of Affiliate Marketing
    How Does Affiliate Marketing Work
    Tracking Performance in Affiliate Marketing
    Promote Affiliate Products
    Benefits of Affiliate Marketing
    FAQ’s
    Conclusion

    Stats Related to Affiliate Marketing

    • 81% of brands and 84% of publishers leverage the power of affiliate marketing
    • In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes and  16% of all orders made online can be attributed to the impact of affiliate marketing
    • In March of 2017, Amazon’s affiliate structure changed, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income
    • Affiliate marketing spending is bound to grow by 10% in the next few years
    • Well-crafted affiliate marketing programs can boost revenue by a staggering 30%.
    • A study from 2015 revealed that 18.70% of all affiliate marketers promote fashion products and services. Sports and outdoor activities follow with 14.60%,while health and wellness marketers account for 11.10%.
    • Users clicked more than 5 billion times and the affiliate marketing networks carried out more than 170 million transactions worldwide.
    • About 48.36%of affiliate marketers are earning $20k per year while only 3%are earning over $150k per year
    • 84% of bloggers use affiliate marketing to grow the audience.
    • 84% of publishers use affiliate marketing.
    • 80% of brands use affiliate marketing to generate leads.
    • 40% of marketers think that affiliate marketing is a crucial skill to have.
    • 73% of the merchants reported that their affiliate revenue met their needs.
    • The affiliate marketer’s content pool has grown by 175%.
    • 67.32% of affiliate marketers connect with customers using social media.
    • 64.48% of the affiliate marketers blog to generate traffic

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    Affiliate Marketing Terminologies

    • Affiliate: This is the person or company that promotes products and/or services for a merchant.
    • Affiliate Link: This is a special link given to the affiliate by the merchant that is embedded with a unique tracking code. This enables the merchant to track the sales or leads the affiliate has generated.
    • Affiliate Program: The affiliate program details the specifics of the arrangement between the merchant and their affiliates, how much commission is given, exit conditions, and other important terms.
    • Commission: This is the percentage or amount a merchant pays an affiliate for generating a sale or a lead. The exact percentage or amount is agreed upon in the affiliate program terms.
    • Merchant: A store owner or company that runs the affiliate program the affiliate is participating in.
    • Niche: A specific topic or business area.
    • Commission Rate: A merchant will set a specific commission rate for their products. This is the portion of the revenue that you receive as an affiliate. Commission rates can range from as low as single digits to more than 50%.
    • Clickthrough Rate (CTR): The number of clicks your link or links get divided by the number of times they were viewed (impressions).
    • Earnings per 100 Clicks (EPC): Sometimes called EPHC, this metric gives you an idea of what other affiliates are earning through this program.
    • Average Order Value (AOV): The average order value is the total of all orders divided by the number of orders.
    • Reversal Rate (RR): The percentage of transactions that get reversed by the merchant.
    • Conversion Rate (CR): This metric is the most exciting to track. It may be a click-to-sale CR or a click-to-lead CR, depending on the program. The conversion rate is calculated by the number of visitors who clicked through the site offering the product/service and made a successful purchase (or converted).
    • Payment mode: Different affiliate programs offer different methods of payment. Example: Cheque, wire transfer, PayPal, and others.

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    Types of Payment Terms

    Affiliate programs can use different payment terms. You need to be familiar with the three main types to get a better idea of how commissions work.

    • Pay per Sale: These programs pay you a percentage of the product sale price whenever a purchase is completed.
    • Pay per Click: You get paid depending on the number of visitors you redirect from your affiliate site to the merchant’s website, regardless of whether a sale is made.
    • Pay per Lead: In this program, you get paid every time a visitor fills out a contact form and provides their information.
    Places to find great products
    Places to find great products

    Tools of Affiliate Marketing

    1. A Steady Web Hosting Service

    Your blog’s files and the database will reside at a company called a web host. Web hosting companies provide space on their servers for people to rent for a small monthly cost. There are some free web hosts like WordPress .com, Wix or Blogger. Sometimes they also place ads on your blog to recoup some revenue from the visitors landing on your site.

    2. Niche or Product to Promote

    Knowing what products you’re promoting will give you an idea of how to design your website, write your content, and market them to potential buyers. Make sure you know about your niche. If you don’t, then invest time to research more about it

    3. Content Management System (CMS)

    Among the most popular content management systems is WordPress. WordPress itself is free and is designed to be very user-friendly for amateurs. You can edit a lot of things with just a few clicks. There are tons of free themes that will give your site a unique look and lots of plugins to provide any functionality you like. Setting up a website might seem like hard work but the WordPress community is very DIY driven and there are heaps of guides and friendly people around in the WordPress community. It’s also important that you know how to do-it-yourself so that you don’t have to pay for a developer every time you need something changed on your website.

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    4. Search Engine Optimization or SEO

    There’s a lot to learn and you’ll find out that SEO experts don’t always agree with each other’s opinions on what the best practices are. If you’d like to let a professional take care of the heavy-lifting, you also have the option of hiring an SEO expert.

    5. Email Service and Autoresponder

    Email marketing is one of the most effective online marketing strategies. People who buy products marketed through email spend 138% more than those who do not receive email offers. Email marketing has an ROI (returns on investment)of 4400%.

    Affiliate link management software is technically optional, however, if you want to be successful as an affiliate marketer it’s a smart investment in your time. It’s very time consuming to manage even a modest number of affiliate links across your website without tools. Additionally, visitors will avoid clicking long confusing looking URLs that affiliate links appear like.

    How Does Affiliate Marketing Work

    • Affiliate partner promotes a brand’s products or services on their site.
    • Consumer clicks on brand’s promotion on the affiliate’s site and a cookie are then stored on the consumer’s browser, it makes it possible for the affiliate network or SaaS platform to track the consumer’s progress from the affiliate’s website through to the brand’s shopping cart.
    • The consumer is redirected to the brand’s website.
    • Consumer purchases a product/service from the brand.
    • The network or SaaS platform then automatically pays out a commission to the affiliate (based on the rules set by the brand) for completing that sale.

    Tracking Performance in Affiliate Marketing

    Affiliate Marketing uses tracking cookies and a pixel placed on the brand’s site to track and measure their partners’ marketing activity. It can lead to a highly reliable ROI calculation for the brand.

    It includes the following points:

    • Registrations, email sign-ups, giveaway entries
    • Sales, orders, subscriptions
    • Conversion Rate
    • New vs Returning customer
    • Average Order Value
    • Cost Per Action (CPA)
    • Customer Lifetime Value (CLV)

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    Promote Affiliate Products

    1. Social Media Campaigns

    Social media is one of the most powerful tools you can use for increasing your blog’s visibility and promote affiliate products.

    2. Use Search Engine Optimization

    There’s no better time to do SEO for your site than now. Both SEO and affiliate marketing have the same goal of driving relevant, high-quality traffic to a site so that those visits eventually turn into sales.

    3. Blogging

    Content creation is considered a core activity of online marketing and it can help you promote products in more ways than you might initially think. You can post product reviews, create infographics, create how-to blog posts that your readers can share, videos such as unboxing videos or how-to videos demonstrating the product, podcast mentions, and much more.

    4. Regular Emails or Newsletters

    Emails are a personal communication medium. It’s a great way to engage with people one-on-one and introduce the products you are promoting. It’s good to keep regular contact with your subscribers so start sending a monthly (or even weekly/fortnightly) email newsletter. One very effective way to attract subscribers is to offer something in exchange for their email.

    5.Create Helpful Videos

    Nowadays, people prefer to watch a video instead of reading a long article. Even on social networking sites, video content has been becoming quite popular. According to WordStream, around 82% of users on Twitter watch video content. Around 50% of people watch videos related to a product or service before making a purchase.

    6. Add Banners and Buttons to Your Site

    Using banner ads, you can introduce a strong visual aspect to your marketing. These ads enable you to display information engagingly, while also promoting your brand. Banner ads draw attention to your products and services more effectively than text-based ads. They can also be used across various platforms, including websites, blogs, social media, and emails.

    7. Offer Promos, Incentives, Coupons, or Loyalty Rewards

    Everybody loves a great deal. They are a powerful customer segmentation tool and can help you drive sales where and when you need them.

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    Benefits of Affiliate Marketing

    • Affiliate marketing is performance-based
    • It helps broaden your audience
    • It’s a low-cost business opportunity
    • Affiliates can rapidly scale your traffic (and sales)
    • Growing in popularity
    • Low risk
    • It’s good as a supplementary source of income
    • No need to come up with your marketing kit
    • The techniques and strategies you can choose from are limitless
    • No location restriction
    • No time restriction
    • Broader product market
    • No sales staff required
    • Real-time tracking

    FAQ’s

    What is meant by affiliate marketing?

    Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

    What is an example of affiliate marketing?

    Sometimes marketers promote their affiliate programs by offering bonuses to anyone who purchases the offer. For example, you could give a free ebook you wrote to any follower who makes a purchase. Promotions like this encourage customers to buy by sweetening the deal.

    Is affiliate marketing easy?

    Although studies show that affiliate marketing isn’t easy, as you remember to foster relationships, focus on your niche, focus on a few key affiliates, and create a system that generates performance for both the advertiser and the affiliate you can drive profit and conversions for your small business.

    How much can I make affiliate marketing?

    Affiliate income is not consistent. You’ll look at income on an annual basis instead of monthly. A decent affiliate can make anywhere from $10,000 a year to $400,000.

    What type of website should I make for affiliate marketing?

    A popular option for setting up an affiliate site is to create a blogging site. If you can create good content that drives in readers, then you can begin to grow your affiliate marketing website.

    Can affiliate marketing make you rich?

    Success in affiliate marketing is about persistence and continuing nature. You can’t assume that your profit will always be the same if you once earned 300$ per day. In Affiliate marketing, there are plenty of cases when, after earning somewhat a very modest income for a long time, people skyrocketed overnight.

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    Conclusion

    Affiliate marketing works as promoting other’s business. Affiliate marketing can be learned and get starts at any time. Affiliate marketing is a good source of earning money. To do affiliate marketing you need to choose the products wisely. There should be the right blend of products and variations which can be acceptable to a different audience. Affiliate marketing is an advertising campaign. Nearly all businesses are providing affiliate advertising services to grow their brand. An internet affiliate marketing website is an internet business that you set up to sell products or services which were created by others.