Travis Kalanick is an American Businessman, who co-founded the ride sharing and food delivering company, Uber and served as its Chief Executive Officer(CEO) from 2010 to 2017. He is also the Co-founder of the multimedia internet search engine, Scour Incorporation. He also co-founded a peer-to-peer file sharing company, Red Swoosh. He is ranked 238th on the Forbes 400 list of richest Americans with an estimated net worth of $3 billion, as of 2020.
Travis was raised in Northridge, California. His father Donald Edward Kalanick was a Civil Engineer for the city of Los Angeles. His mother, Bonnie Renee Horowitz Kalanick worked in retail advertising for the Los Angeles Daily News. His mother died in 2017 and he has two half-sisters, Anji and Allisyn Ashley Arm, who is a Hollywood actress. He has a brother named Cory, who is a firefighter.
Travis Kalanick- Education
Travis pursued computer engineering and business economics from the University of California, Los Angeles. He was a member of Theta Xi fraternity and founded his first business, Scout which was an online file-exchange startup. He dropped out from the University in 1998 to focus at his startup full-time.
Travis Kalanick- Professional Life
The rise and fall of Uber’s Former CEO, Travis Kalanick
Travis, along with CEOs of major American companies, served as the Economic advisor to President Trump in 2016. However, he stepped down from the Council owing to the difference in opinions with the President Trump. During his tenure at Uber as CEO, it is believed that he knew about sexual harassment allegations at Uber and took no action against it. This is the reason, he was asked to give resignation from his CEO position at the company.
On 7 March, 2018, he declared that he would start a venture fund, 10100 (ten-one-hundred) with an aim to improve employment opportunities by investing in e-commerce, innovation and real estate in leading markets like, China and India. He then invested $150 million in a company called City Storage Systems, focused on the redevelopment of distressed real estate assets. He further capitalized on major food delivery sectors as well.
He serves on an advisory board for Neom, Saudi Arabia’s plan to build an innovatory “mega city” in the desert.
Travis dropped out of his university with his friend Michael Todd and Vince Busan to help Dan Rodrigues establish his startup, Scour Incorporation in 1998. It was basically a multimedia search engine. They also founded Scour Exchange, which was a peer-to-peer file sharing service.
The company closed its services after the Motion Picture Association of Americs (MPAA), the Recording Industry Association of America (RIAA), and the National Music Publishers Association (NMPA) proposed a $250 million lawsuit against Scour with copyright infringement allegations. However, Scour filed for bankruptcy to protect itself from the lawsuit in September 2000.
Travis Kalanick- Co-founder of Red Swoosh
Travis started another peer-to-peer file sharing company, Red Swoosh in 2001 with Michael Todd. The company worked on improving its software through increased bandwidth efficiency on the internet to let users transfer and trade large media files like, music files and videos.
The former Scour employees also served for Red Swoosh. Reportedly, Travis worked for Red Swoosh without salary for over three years. He owed “$110,00 to the IRS in un-withheld income taxes.” It has been said that he committed tax and securities fraud and mendacity during the IRS investigation, blaming Michael Todd. However, either of them wasn’t prosecuted.
Red Swoosh was acquired by Akamai Technologies in 2007 for $19 million but somehow facilitated securities fraud with Travis by failing to pay all shareholders.
Travis became the CEO of Uber in October 2010, succeeding Ryan Graves, who held the CEO position for about ten months.
It has been announced that he would take an indefinite leave of absence from Uber. On 20 June, 2017, he resigned as CEO after five major investors demanded his resignation. Although he continued to sit on Uber’s board of directors. However, Dara Khosrowshahi took his position of CEO in August 2017.
Travis resigned from the Board on 31 December, 2019. Post the resignation, he sold off more than $2.5 billion of Uber stock holding which included about 90% of his shares.
Travis Kalanick- Business idea
Travis deliberately credits Garnett Camp for inventing the idea that led to the establishment of Uber. He asserts that the idea was originated in 2009 by Garnett Camp, with whom Travis used to work. Camp is the co-founder of StumbleUpon, and he once spent $800 hiring a private driver with friends. Since then, he has been contemplating ways to decrease the cost of taxis. He then thought of sharing the cost with people to make it affordable and the idea eventually morphed into Uber.
FAQs
Who is Travis Kalanick?
Travis Kalanick is an American Businessman, who co-founded the ride sharing and food delivering company, Uber and served as its Chief Executive Officer (CEO) from 2010 to 2017.
Have you ever been to a website but were overwhelmed by the number of options and choices available to you and you didn’t know which one to choose?
Well, you aren’t the only one because a lot of your leads are doing the same. They have no idea which products to choose and why, and they end up not buying anything.
This is bad for your website, clients, and products. So how do you guide leads to the right offers to turn your loyal fans into recurring customers?
Marquiz is an online quiz building where you can create one in under 15 minutes!
Quizzes don’t necessarily have to be about superheroes or celebrities. With Marquiz, you have the option to choose from 11 different types of quiz questions that help your audience understand their needs.
You can use text answers, options, number ranges, emojis, images, and more to learn about your audience while they engage with your website. This will automatically improve customer engagement and will definitely help you generate and capture leads.
Use logic branching to ask relevant questions based on your customer’s previous responses. This means that every quiz will be personalized to a particular customer and will make sense to that person.
The way this works is that question 2 might only appear to someone if a specific criterion is met. For instance, people who answer ‘yes’ to question 1 might be led to a different question than for those whose answers are negative.
Incentivize users
Incentivizing any aspect of your website will be sure to lure people in. This is why to boost quiz completion rates, you can use conversion triggers to add rewards for those who participate in your quizzes.
Motivate your users to follow through with the task by adding ascending and descending discounts, bonuses, and free downloads after a customer finishes the task.
Discounts
You can then enable a two-step contact form in order to collect their contact information before you offer incentives.
Personalized results
It’s fun to participate in quizzes that are intellectually stimulating, but the magic is not in the questions but the results. Marquiz makes this easy by delivering custom results with offers tailored to user responses.
Assign a score to each answer so your customers receive results based on their score range. You also have the option to deliver the quiz results before the contact form or after. In addition, you can add different CTA buttons, link unique content or product and recommend services depending on the user’s quiz result.
Match your brand
Marquiz also has a ton of customization options that will help you create a unique quiz that matches your brand identity and style. Customize your quiz with ready-made templates and themes in the quiz editor.
Readymade Templates
These customizations are built for various niches, from legal services to children’s clothing.
You can install it on your website or create a landing page on Marquiz. Once the quiz is complete you can link the landing page directly to your own domain.
Do you support RTL? What language do you support? And how to embed the quiz in a WordPress site?
We are working on adding RTL, it is actually almost ready.
And regarding WordPress, you can use Webhooks or Zapier to send leads to your WP base. We don’t have a direct integration yet.
Could integration be created between the quiz and LMS via Pabbly Connect?
We haven’t integrated with Pabbly Connect yet, but have already added it to RoadMap.
Can we give access to our teammates?
You can group your quizzes into projects and organize collaborative work by granting access to your co-workers.
Conclusion
Everyone loves a good quiz. Especially if these quizzes give out discounts, bonuses and exciting offers.
With Marquiz, improve engagement with your customers with personalized quizzes and offers so that you can bring more qualified leads and the right customers.
Now you can finally get the business results you want without too much of a hassle.
We live in an era that is marked by rapid evolution in digital technology. This is brought by thorough changes in organizational and business processes as well as digital models to harness innumerable opportunities provided by these digital transformations.
There isn’t a specific recipe for digital transformation, some may opt for automation while others may introduce new apps that would significantly change consumer behavior. Whatever the case may be, it is always centered around data.
Data, that is, vital information regarding your customers and business, should be the priority in your business strategy.
Workiom is a great cloud-based collaboration tool and an online database for everyone. With Workiom you can customize your working space within a few clicks as well as create and link your data sets to one another.
This way you can easily assign and monitor tasks, search and sort records, publish the results to external websites, and much more. Organize the workflow for your team just the way you want it with Workiom.
With Workiom, you can create and customize your workspace the way you want it. No more silos and isolated data to manage separately.
Data organization
Arrange your data the way you need with Workiom’s advanced views and filtering options. Create new structures and viewing options with Workiom’s part spreadsheet and part relational database.
Project management
Task and project management is an integral part of every workflow. Workiom allows you to manage all tasks connected to your projects, clients, orders, and products.
Workiom – Roles and Permissions dashboard
Automation
Save time and money by focusing on your business and delegating repetitive work to Workiom. You can effortlessly automate your workflow process with triggers, actions, and conditions.
Tracking and reporting performance
Create reports and dashboards based on your data. Always stay up-to-date with your business data and bring transparency to your workflow.
Inter-workspace integration
Workiom lets you link data within the same workspace, across multiple apps and platforms. This feature allows users to sync and share data with various departments a breeze.
Zapier
You can seamlessly share data with third-party integrations using Zapier and get the best out of Workiom.
Custom fields
Design lists by choosing from field types and other options. You can either add or edit new data fields as you go. This feature provides the user with extensive information on every record.
Data linking and representation
You can link your data with tasks to avoid duplication and you have the option to see your data in the form of advanced grids, Kanban boards, or calendars. Choose whatever view you are comfortable with.
Two-factor authentication
All the data you collect and store inside your apps are encrypted and secured with two-factor authentication so you can rest assured that your data is safe. You also have the option to limit access for your clients and team members so they only get to see what you want to share.
Are unlimited records mentioned on the deal page, are contacts in the CRM counted as records?
Yes, CRM contacts are counted as records. There are no constraints or limits.
Will setting a New Role will take out one seat from available teammates?
It is up to the user to create as many roles required. Users have the option to assign multiple roles for a single user. The seats are, however, counted per user account. A single account can be used by multiple users or people.
Can a deleted guest be replace by another guest? Can we make several projects?
Yes, Workiom allows you to be able to delete and replace guest users. Yes, you can have several projects or apps.
What is the difference between ‘Guest users’ and ‘Teammates’?
The guest user will have only commenting and viewing access to the data, additional it can also submit private forms. As this feature is still in beta mode, it will be tested and rolled out soon.
Workiom – Conclusion
Workiom has become a staple of the industry as it can be used by multiple departments and professionals. For instance, Workiom helps marketing teams streamline the creative production process by automating tasks and assignments. It also organizes all marketing assets by category and links them to various posts and articles.
Workiom can also be used by product managers, designers, testers, UX researchers who need an online workspace that can be flexible enough to let all members work together. It allows users to design their own workflow and manage their progress in a collaborative team effort.
Robinhood, a popular trading and investment app is receiving significant backlash from its users lately. So much so that its ratings on the Google Play store has plummeted to one star.
The reason for Robinhood’s sudden decline comes after its decision to place restrictions on GameStop, AMC, BlackBerry, Express, Nokia, and others on Thursday.
In a recent blog post, Robinhood said it was restricting trading on the stocks “in light of recent volatility”.
The volatility here refers to the recent chaos caused by Reddit traders in Wall Street.
It all started with the subreddit r/wallstreetbets (also known as WallStreetBets or WSB, is a subreddit where participants discuss stock and option trading). The subreddit is pretty much self-explanatory: a forum where amateur, hobbyist investors discuss plans for successful trading and investments.
Just a few weeks ago a Redditor from the forum noticed that a hedge fund has taken a massive amount of short trades against GameStop. Meaning, the hedge fund was betting against GameStop, which is just a chain of stores that sell products that are already available online. As a result, GameStop’s business was on the verge of collapse.
The recent buzz about GameStop’s decline spurred the hedge fund company Melvin Capital Management to buy the company’s stocks. As GameStop’s stocks fall, Melvin Capital and other traders would rake in millions through short selling.
This infuriated the Redditors, as they banded together to convince everyone to buy as much GameStop stock as possible. Between January 20 and January 26, GameStop’s stock value leaped from over $35 per share to north of $140 per share. By Jan 27, it reached new highs of over $325 per share – a more than 8000% increase from just a few months earlier.
As GameStop’s stock price rose even higher, the short position of Melvin Capital made them lose billions. Its losses eventually surpassed its own net worth, which is just over $13 billion leading them to declare bankruptcy.
The sudden increase of GameStop’s valuation is due to r/wallstreetbets forum which rallied over 2 million users to increase the price of GameStop’s stock. Many of the users who were involved in these transactions turned to consumer-friendly stock trading apps like Robinhood.
Robinhood, saw its best user numbers and downloads on Thursday as it ranked number one on Apple’s iPhone and iPad App Store. With more than 120,000 downloads, Robinhood tripled its daily download numbers within a day.
However, Robinhood soon pulled the ability for users to trade in GameStop. The restriction was applied to other companies like AMC, BlackBerry, Bed Bath & Beyond, Express, Koss, Naked Brand, and Nokia.
Robinhood framed the decision as a way to help customers navigate uncertain times. But while Robinhood’s everyday users may be blocked from trading these stocks, they were able to exact revenge against the company with a wave of one-star Google app store reviews.
An influencer is someone who can influence the lives of others or a group of people. An influencer is also capable of changing the world for the better. Influential people have more power to create movement and change than others. According to a survey, 17% of companies spend over half of their marketing budget on influencers. Although, the effect can be constructed from daily activities, hard work and networking. An influencer is usually a person who has critical thinking, is intelligent and highly respected in a particular field.
However, it does not rule out the possibility that you can be an influencer. In the world of influencer marketing, with the use of instagram, snapchat and other social application you can become an Influencer. If you are wondering how to become an influencer then this article will provide you with the foundation to start up your role as an influencer and inspire the masses.
Build Connection with other Influencers and professionals
The first thing that you are doing so you can be an influencer is establishing a connection. The more connections you make, the more well known you become. Moreover, you can establish a connection with your colleagues, your clients, your friends, and your family. Furthermore, your connection with colleagues or your client can specify the success or failure. By building a good connection with your colleagues or your employees it create a motivating personality in you. Thus it gives you the authority to demonstrate your thoughts and perspective to others and they would be bound to listen to you because of your self-created dynamic personality.
Embracing Diversity
The success can be achieved if you have a good teamwork. Do not discriminate against any individual in your team. Embrace them, whatever their background is, you must accept it. Despite their differences in religion, ethnicity, and culture, you still have to unite them and work along with them.
Having a Passion for Competition
The spirit is one of the most important things in the face of competition, and passion will take you on the path of success. For that, you must have a burning passion for competing. You must have the ambition to win the competition in a healthy way. The competition has no meaning if the participants do not have the spirit and are cheating.
Collaboration is the key to becoming an Influencer
At work, collaboration is very important. Your willingness to collaborate with your subordinates reveals your personality. They should trust you because you are easy to reach out to and honest with your perspective. Communicate clearly to work closely with your subordinates. In addition, you also have to listen to the opinions of others. A quality of a good listener would benefit you immensely to become a great influencer. Develop a strong interpersonal communication skill to expand your influencing reach and to bring the best out of you.
Work Hard and be Consistent
Working hard will give you a lot of experience and in turn make you more equipped in becoming a successful influencer as well as a person. Success can be achieved if you are able to maintain your hard work and consistency in the work. In addition, you also have to dedicate yourself to your work. It gets you closer to success.
The talents and abilities need to be practiced on a daily and worked on at every given opportunity. If the talents and abilities are not honed, then over time you will lose your ability because you rarely practiced. So practice makes a man perfect.
Determine your Goals
Define your goals, what you want to achieve from your hard work, what you want to achieve from socializing, meeting with clients, meeting with your team and so on. You should be able to define your goals because with this you can achieve what you aspire.
Do not favor Anyone (Stay Neutral)
Being a neutral person has an advantage. The advantage is that we are not hated by anyone or groups that are around us. Being neutral helps in influencing your audience with your words. Neutrality in a person brings support from the right people to be a leader.
Care about Others
You have to care about each other because people will easily love and respect you if you care and give them attention. They will feel comfortable with you and they will support you in achieving your success.
Have the Integrity of Others
Integrity is such a major foundation of one’s life. If the integrity of a person is weak, it will give negative influence to the layer of that person’s life. To become an influencer, it takes integrity. Respect, dignity, honesty and trust are a fraction of your integrity. For that, you need to increase your honesty. Integrity needs your minute attention towards all the aspects of influencing.
Conclusion
Follow the above simple steps to bring out the best in you to be an influencer and to achieve success and prosperity in your life. Before starting as a influencer marketer you need to learn all the aspects of being an influencer and practice to influence people around you. We hope that this article has brought some positive and informational insights to you.
Frequently Asked Questions- FAQs
Who is an influencer?
An influencer is someone who has the power to affect the purchasing decisions of others because their knowledge, position, or relationship withtheir audience.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
The scenario of feminine hygiene is fast changing in India. There was a time when there were many taboos associated with menstruation, and menstrual cycles were perceived as something unclean and shameful. However, thankfully the situations are not the same today. Now, with women becoming more educated, financially independent and aware of her body, the way the menstrual cycle is viewed has changed. Along with it has changed the market for feminine hygiene products in India. Demand for quality feminine hygiene related products has increased and many companies are coming up with innovative products to meet this growing demand.
One such promising startup in the feminine hygiene sector is Laiqa. Laiqa sanitary pads are made from the highest quality absorbent materials – feather soft, chlorine-free & with reduced plastic-offering protection from rash, allergies and irritation, which makes Laiqa one of the safest and best sanitary napkins available in India.
StartupTalky interviewed Laiqa co-founder Ali Mir to know more about this startup which is envisioning to empower women to embrace and celebrate menstruation by making it a comfortable period.
LAIQA creates a hassle-free period for its consumer, right from product order to acquisition and experience. It offers a subscription model and a hotline number (functional 24/7 within Delhi NCR) promising same day delivery – to further smoothen your periods. Laiqa wants to help the Indian woman move past the stigma attached to menstruation by creating a platform for safe, healthy and comfortable discussion
LAIQA has designed individual and combo packs to suit the needs of different Indian women: With that each pack is a value-added pack, a free panty liner is provided to build the culture of a clean period.
Laiqa is currently offering the following products–
A pack of 10 Ultra-thin day pads designed for moderate flow (1 Panty Liner-Free)
A pack of 10 Cosy-fluff night pads designed for heavy flow (1 Panty Liner Free)
A pack of 20 Panty-liners designed for everyday discharges and spotting
A pack of 15 Sanitary Pad – 10 Ultra-thin Day pads and 5 Cosy-fluff night pads. Designed to cater your flow at any point of your period. (2 Free Panty Liners)
A combo box for you to personalize according to your needs. Choose a combination Day and Night (Ultra-thin and Cosy-fluff) pads that will suit your flow for the month.
LAIQA pads have a unique combination of features and functionalities coming together to make the perfect product. What differentiates Laiqa pads from most other sanitary pads available in the market are its features like, high-quality feather-soft top sheet, with a breathable bottom sheet, allowing breathability for your privates. The pads are rash-free, chlorine-free, fragrance-free, and protect the consumer from UTIs and yeast infections while providing them the best possible comfort.
The napkins are designed keeping in mind the hot and humid climate of India. Excessive amounts of perspiration and moisture make the use of sanitary napkins uncomfortable. Laiqa napkins are manufactured using a negligible amount of plastic. While conventional sanitary napkins carry 70%-80% plastic, Laiqa pads have only 7% plastic presence and come in disposable bags and cardboard boxes that are made entirely of paper – making them 100% biodegradable & recyclable.
Laiqa gives a platform to the users which encourages them to tell their own truths- share their own stories. This creates room for discussion, which further leads to discoveries and offers help in a space that is otherwise neglected due to constructs of shame and embarrassment.
The best part is that the sanitary napkins are delivered to the doorstep.
Laiqa products
Laiqa – Industry Details
The Indian sanitary napkin industry is dominated by 3 players, holding a market share of 52% WHISPER 24% STAY FREE and 15% Sofy, totaling 91 %.
This Industry has done business worth $508 million in the last financial year (2018-2019).
There 42.7 million consumers in India. 18 million Urban and 24.7 million Rural using sanitary napkin
Industry expecting to grow by 80% till 2021.
Laiqa – Founders
Ali Mir, Monica Bindra and Nazish Mir are the founders of Laiqa.
Laiqa Founders- Monica Bindra, Ali Mir and Nazish Mir
Ali Mir studied Econometrics in his undergraduate and numbers are his forte while managing the business. Ali worked at Accenture London for 2 years, prior to founding Laiqa.
Laiqa co-founder Nazish Mir comes with a background in Management and Entrepreneurship.
Monica Bindra is a Chemical Engineer from BITS Pilani with 15 years of experience in marketing research
“We are from different backgrounds, which gives us the ability to bring all our different experiences together to one table – allowing various perspectives to be highlighted” – Ali Mir quotes
Currently, there are 10 members in the Laiqa team.
Laiqa – The Idea and Starting Up
Laiqa was started with the mission is to transform the experience of acquiring, using and enquiring about feminine hygiene and provide high quality, comfortable products for the consumers.
“I was doing my 9 to 6 Job at Accenture when my cousin called me howling over the phone, concerned I rushed to meet her. She had lost a friend to TSS (Toxic Shock Syndrome). I went home thinking about how we could cure this problem if she was at the receiving end, I was pretty sure many more were in the same boat. That’s where the urge to provide a safe reliable product came through” Laiqa co-founder Ali Mir said explaining the idea behind the startup
It was Nazish who came up with an idea to alter an enhance female hygiene quality and supply in India and Ali soon joined Nazish, as he felt the urge to be part of the change that the feminine hygiene market needs.
Ali and Nazish met with Monica early in their journey – she carried the same passion to help women in treating their bodies with better products and quality care. The trio found resonance in one another’s beliefs and ideas and decided to join efforts in market research and product analysis over a period of a year and 9 months.
“We put together a team consisting of the right resources, a product like no other and services that guarantee that you attain your pads in a wholly hassle-free manner. Laiqa strives to ensure a stress free, hassle free & allergy free period” – Ali said
Laiqa – Name, Tagline and Logo
LAIQA’s name was an amalgam of having drawn inspiration from 3 separate sources to come up with a whole new self-definition. LAIQA mean the following:
Laiqa Logo
The Laika dog: The first living being to go into space and orbit the Earth was a Russian female dog by the name of Laika. As per the founders, through Laiqa, they want to take feminine health & hygiene and launch it into a whole new space of comfort and compassion – while drawing a halo of sustainable growth in orbiting the planet.
‘Laayak’ in Hindi: The word literally meaning ‘deserving,’ drew us to it very naturally as we believe all women are in fact ‘laayak’ of the best care for their menstruation, their vaginas their health and their environment.
LAIQA in Arabic: The dictionary definition of this word is ‘elegant’ – which for time immemorial has been highlighted as a predominantly feminine human trait. Again here, the pull was two fold – one, to acknowledge that yes, it is a product/service/safe space for women and two, to take the word elegant and cause it to mean whatever each individual woman chooses it to mean for herself.
LAIQA’s main tagline is: Let’s create a period of change (because that’s what we want LAIQA to be – a different, more careful and mindful avenue into treating our bodies, minds and environment.
Other tag-lines being used by Laiqa for marketing are:
a) Embrace a new cycle: to bring to notice the difference Laiqa is about
b) The hassle-free period: The ease & extra care it offers its users on the 5 most trying days of their every month.
c) Good for her, good for Earth: How the pads are toxin free & biodegradable – making them good for your health and for the environment
d) With you, every phase of the way: acknowledging how the female mind, body, form shift and dances like a water body along with the phasing moon
Laiqa’s logo is the phasing moon: reinforcing how change is a constant in the life of every person, especially a woman. The menstrual flow is exactly like the waters of the ocean, in sync with the alterations that take place during the monthly cycle of the moon. With this, not only does our physical form experience change but also the mental state with its mood alterations and simply handling PMS
Laiqa – Business Model
Laiqa contract manufactures the finest quality product for the consumers. Branding the product in accordance with market gap – an informative, educative and advocative brand. The company has a personalized targeted distribution network, marketing efforts and efficient use of logistics make the business model unique.
Being a startup, we want to evaluate where the consumer finds it most convenient to attain the product, due to which we have kept all verticals of purchasing the product available.
Laiqa products are available online, through their website, E-commerce portals and also offline in chemist stores. Besides, there is a Hotline Number that helps with urgent deliveries.
Laiqa – Customer Acquisition
To understand what the consumer wants, Laiqa conducted a survey of 1500 women in NCR. Using the data, the company was able to design 5 different types of napkins to suit their demand.
We took the 5 napkins and made 300 consumers use all 5 and went with the napkins that were accepted by 98% of the consumers. This gave us the confidence we needed to steer our business in the desired direction.
The products were launched on Valentines’s day, i.e 14th February 2019.
We started with the theme of love – but we focussed on turning it inward and making an occasion of love about SELF LOVE To attract consumers.
Laiqa was promoted across all digital platforms. The company made its products available on its own website, 7 e-commerce portals and in 50 shops pan NCR, till date. Promotions were also done at DU colleges. Besides, awareness building campaigns were organized at corporates like TCS and Wipro. Laiqa also has a strong Customer Relationship Management that has resulted in repeat consumers. With the subscription model being a hassle free options consumers are shifting to the subscription.
According to Ali, getting people to believe and trust is an uphill task. The Laiqa team was formulated in May 2018. They made contact with all future vendors a good 6 months in advance, vendors, distributors, logistics, PR, marketing everything was planned from the get-go.
It took us all of 6 months to convince people we were the real deal and we are here to stay – Ali recalls
Laiqa – Competitors
Whisper, Stayfree, Sofy, Nua and Carmesi are some competitors of Laiqa. While everyone is in the business of creating the same sort of product – obviously there are variations in how each company is trying to provide its own value proposition.
Feminine hygiene brands like LOLA, Glossier and Shethinx have been greatly inspiring for us through our teething phase as a brand.
Laiqa – Achievements
We are on the rise up, with month on month showing a 158% growth from February to March 2019. Yes, it is a very small duration of time, but the acceptance of the product is obvious.
The consumers are buying into Laiqa’s products due to the marketing campaign #ComfortChallenge where consumers can go to the Laiqa site and within the first click avail a free sample. Within the first month, Laiqa already supplied its product to 12 different states in India.
As informed by Laiqa co-founder Ali Mir, till March 2019 Laiqa was able to attract over 750 consumers on the company’s website. Out of these 250 are repeat buyers who are likely to shift to subscription within the first 3 months. Within just one month of its operation, Laiqa dispersed 5000 boxes in the market through their offline distribution and sold 46% of the stocks.
Team Laiqa is constantly working towards bettering one another – both via active and passive reinforcement. The team believes in letting everyone focus on their forte and job and offering support in whatever form it is required. Ali, Nazish and Monica believe in giving the team members the power to make decisions so that every individual has their experience.
LAIQA is a small family of working hands that care for one another – which is what has comfortably slipped into our brand’s language and ethos too. Support is a word we use a lot around the office.
Ali is driven by sports, so most of what he has learned about team building comes from there. He believes in giving everyone a chance to be themselves and display their talent and most importantly.
I do not believe in the concept hierarchy, we all sit together, eat together and work together. Yes, there are decisions that are made on an individual level but when it comes to work and office operations there is no hierarchy and there never will be.
Laiqa – Advisors and Mentors
Harmeet Bindra is the adviser and mentor of Laiqa. He is the CEO of Leixir Resources.
Laiqa – Productivity Hacks
Team Laiqa has a weekly saturday which, as its name suggests, is a day to regroup, rethink, collect their thoughts and bounce some new crazy ideas off one another and inside our own heads.
Laiqa is looking to capture 13,60,000 Consumers from Tier 1 cities, New Delhi, Gurgaon, Mumbai, Bangalore, Tamil Nadu and Hyderabad in the next 3 years. This is .07% Of Urban Consumers Using Sanitary napkins.
Laiqa – Founder’s Advice
“Make sure your heart is in it – make sure it’s a group of people you can trust to create something with. It’s like choosing a partner to have a child with – you need to be able to depend on one another to pick up slack wherever necessary” – Ali Mir
Laiqa – FAQs
Who are the Founders of Laiqa?
Ali Mir, Monica Bindra and Nazish Mir are the founders of Laiqa.
What is Laiqa?
Laiqa sanitary pads are made from the highest quality absorbent materials – feather soft, chlorine-free & with reduced plastic-offering protection from rash, allergies and irritation, which makes Laiqa one of the safest and best sanitary napkins available in India.
Closing leads is the first step for any successful online business. It has become more important than ever for business owners to prioritize engagement with their customers in less time.
But running a business is no easy task and trying to connect to your customers simultaneously will drain your resources. What you need is to find a way to connect with our audience and maximize your social media presence.
LeadKlozer is a must-have social media CRM tool for any aspiring business owner. It helps users maximize engagement with their customers and turn casual fans into potential leads for sales.
It has great features for prioritizing, tracking, and responding to leads, all in one place.
LeadKlozer has a number of live searches, follow-up, and interaction dashboards that collect and organize an individual lead activity in real-time. Users can use the filterable search tools to see live interactions, top-performing posts, messages, lead forms, chatbots, and ads.
Post/ Ad tracker
The post/ad tracker is a dashboard that shows your most engaging ads or posts over a period of time. You can interact with these posts/ads instantly within LeadKlozer.
LeadKlozer’s Post/Ad tracker
Live tracker columns
You can now sort your business’s social engagements into scannable columns.
Sort the full feed of your business’s social engagements into scannable columns. For instance, you may want to focus on a particular ad or manage several different ads on FB pages and be able to see the relevant engagements for each page separately.
With an advanced search engine you can create highly customized lists of your leads in seconds.
You can see your leads’ recent comments, interactions, or your top 25 “Most Engaged” leads.
The smart search feature allows you to segment all your contacts into prioritized lists based on the search criteria that are most important to your business.
Today’s Recommended Leads
With this one click, this feature allows you to see a list of all your TOP rated leads and customers.
LeadKlozer allows users to view and interact with their top leads
It provides all the relevant information about your most engaging leads or high-quality decision-making.
Smart Schedules
LeadKlozer will help users schedule and manage follow-up tasks easily to ensure that no leads fall through the cracks. As you can deal with all your social engagement aspects on LeadKlozer, it will automatically notify you of any schedule related to a lead right after an interaction takes place.
Update your tasks immediately and keep your schedules organized instantaneously.
Daily Goals
LeadKlozer’s daily goals section is an automated way for your to track and review your performance. It is designed in a way to ensure users are focusing on all aspects of their business – lead generation, customer retention, and business marketing strategies.
Smart Score
Smart Score is an automatic lead prioritization system for your contacts based on LeadKlozer’s internal algorithm, It shows users what their most important leads are and allows them to set priorities according to close more leads.
Smart score points are accumulated through interactions that are automatically entered into LeadKlozer from the FB page they are connected to.
Scripts
Scripts are templates for introductions, explanations, social messages, texts, emails, and replies that you can access within seconds to respond to your leads.
They can be used to cultivate client relationships for up-selling and cross-selling. They can even be developed and used for partners in your business, and influencers.
Features 1 Facebook Page 1 Admin 1 User 15,000 Contacts Unlimited Contacts Live Interaction Dashboards Live Tracker Search & Follow-Up Dashboards Smart Search Smart Schedules Lead Priorities & Messaging Smart Facebook Inboxes Smart Score
$249/Year Annual Plan B
Features 5 Facebook Pages 1 Admin 5 Users 30,000 Contacts Zapier (coming soon) All the $59 Yearly Plan Features
$499/Year Annual Plan B
Features 40 Facebook Pages 40 Users 10 Sub-Accounts 60,000 Contacts Super Fan Custom Audiences (coming soon) Zapier (coming soon) All the $59 Yearly Plan Features
What Social Networks Are Integrated Within LeadKlozer?
– LeadKlozer is fully integrated with Facebook pages, automatically bringing in interactions from all reactions, comments, replies, messages, chatbots, and Lead Ad Forms. More Social Networks are coming soon!
What Social Media Interactions Automatically Come Into LeadKlozer?
Below is a list of all the information that you can expect to AUTOMATICALLY come into your LeadKlozer account based on what Facebook allows third-party platforms to fetch from their social network.
Facebook Page Ads – Comments, Reactions, Replies, Message Ads, Lead Ad Forms
Facebook Page Inbox and Chatbots – All Conversations
How to add own activities like calls and meetings on LeadKlozer?
LeadKlozer makes it super easy to record offline interactions on the go, whether on desktop or using your smartphone, so you’ll never have to leave it for later and possibly forget it.
Conclusion
Many people have been waiting for something like LeadKlozer. It is great for businesses, agencies, or even freelancers involved in Facebook marketing. It will save you at least a couple of hours every day and help you attract a number of leads.
So no more clicking back and forth or using tons of different apps for your Facebook marketing. Like, comment, or message to all your clients without ever having to LeadKlozer.
Make your business and your marketing seamless with LeadKlozer.
Learning a new language is always advantageous. Being multilingual can bring along career benefits, in many fields like marketing, education, sales, banking, public relations, tourism, etc. to name a few. Not just this, several studies have shown that learning new languages has many cognitive benefits as well. However, learning a new language is by no means an easy task. After a certain age learning a new language becomes more challenging. Again, taking a formal training on any language is time consuming and expensive.
Luckily, with the advent of the internet era, with everything else, learning a language has also become somewhat easier. Now teachers and students can come together virtually allowing flexibility of learning at one’s own pace and time. Multibhashi, a Bangalore based startup is utilizing the power of the internet to help learners learn new languages through one’s native language. Besides serving as a platform for learning languages, Multibhashi also provides various translation and transcription services along with creating content for various purposes in multiple languages.
StartupTalky interviewed Multibhashi founder Anuradha Agarwal to know how this startup came into being, and how it is simplifying the process of learning new languages.
Multibhashi aims to empower blue-collar aspirants and workers towards gainful employment and career progression by linguistic upskilling via bilingual mode in a blended e-learning format.
Multibhashi is an android/web app for learning languages most effectively and effortlessly. The current version of the app has audio-visual courses and quizzes to learn English from Hindi, Bangla, Tamil, Telugu and Kannada, Marathi, Gujarati, Malayalam, Oriya, Punjabi. You can also learn Hindi, Bangla, Tamil, Telugu, Kannada, Marathi, Gujarati, Malayalam, Oriya and Punjabi through English.
Some USPs of Multibhashi app are–
Multibhashi offers self – paced learning that any learner can utilize in leisure /off-working hours, thereby, making this a more viable and affordable solution to the target segment
The self-paced learning is augmented by live tutor assisted training that ensures personalized blended learning to catalyze the learning process.
Bilingual training ensures each learner can pick up a new language via the native mode of instruction before graduating to monolingual learning.
Multibhashi’s interactive e-learning platform is based on the latest cloud technologies that ensure low latency and low data consumption on devices as varied as simple browser-enabled feature phones to the latest smartphones, thus, making it a ubiquitous solution for the masses of India.
Lets the learners learn the content in bite-sized chunks that helps the learners in grasping the learning quickly.
The platform allows adaptive learning by applying algorithms to personalize the content as per the learner’s pattern, grasping power, etc.
The learners can chat with the mentors anytime to clear doubts.
Evaluates and assesses the learner’s progress from time to time to ensure better learning.
Besides all these, Multibhashi offers several other services like multilingual SEO services, transcription services, translation services, social media content creation in vernacular languages, and much other content and voice-related services in multiple languages.
Multibhashi has recently started “Multibhashi classes” where students can learn English from more than 500 language experts through live video calls. These classes give an opportunity for students to directly learn the language over a video call any time of the day, from the comfort of their homes and we have been seeing a lot of students who are interested in these classes.
Multibhashi – Founders & Team
Anuradha Agarwal | Founder, Multibhashi
Anuradha Agarwal is the founder of Multibhashi. Anuradha comes from Jaipur, Rajasthan. She finished her Engineering and went on to pursue her MBA in Finance. She was a part of Dexter Capital Advisors before she started Multibhashi.
The current core team at Multibhashi comes with diverse experience, yet they all unanimously possess the commitment to building a strong community of English learners. The current team size is about 10 who handle different aspects of the product. Apart from this, there is also a team of 200+ educated housewives who work from home and help the company with several projects.
Multibhashi – How It All Started?
The idea to start Multibhashi was born out of Anuradha’s genuine will to help people learn English. Anuradha started out by helping a few people in her immediate circle who needed help with English learning. Even before the app was launched, Anuradha created over 100 animated videos which taught various concepts of English and started posting them on Facebook. She also designed a chatbot for helping people play quizzes on various topics related to English and the page became more and more popular. In order to make the content more engaging, she created an audiovisual course.
Soon after, she formed a team and launched an Android app to teach English from Hindi and Bangla, and there has been no looking back after that.
When Anuradha was searching for online resources to help learners learn English, she realized that there is no single comprehensive solution to learn a language.
There were problems like–
Blue-collar workers who work on a daily wage basis cannot take a break to attend classroom training as it impacts their daily earnings
Existing classroom training is expensive for the target segment.
Personalized training, specifically, linguistic training via native language cannot be feasible in CRT format.
The name came to Anuradha’s mind when Multibhashi wasn’t even a business idea. Anuradha was looking for a name for the Facebook page on which she intended to share all the videos she had created for helping her friends and family members in learning English.
Anuradha wanted a blended name which had English as well as an Indian element. Since the page was dealing with languages “Bhasha/Bhashi” seemed like a good choice. At the same time, Anuradha wanted to convey that this is an open platform for people from different language backgrounds, and this thought leads her to add the word “Multi”.
“Multibhashi literally means a polyglot and that’s what we intend to turn people into” says Anuradha.
Multibhashi – Revenue Model
Multibhashi earns revenue through ads, private sessions and gamification techniques on the app. As a content company, Multibhashi also earns revenue by providing various services related to content like translation, content creation and repurposing, transliteration among others.
Multibhashi – Funding and Investors
Multibhashi has raised 1 round of seed funding till date.
Date
Stage
Amount
Inestor
September, 2018
Seed
Rs 10 Million
Aniruddha Malpani & Startup Oasis
More than the money we are highly grateful for our investors who brought in some very good advice connects and mentorship.
Multibhashi – User Acquisition
India has more than 450 million people engaged in blue and grey collared job roles and gradually they are all coming online via cheap handsets and data availability. This is the target segment for Multibhashi.
Although reaching from 0 to 1.5 million has been challenging and a roller-coaster ride, it has given us the opportunity to experiment with different marketing campaigns.
When it comes to attracting and retaining customers, what worked best for Multibhashi was search-oriented campaigns which made sure that only those users are identified and targeted who had a clear intention of learning the language.
The next best way of acquisition has been word of mouth, referral & downloads through content sharing in its community. Re-marketing to dropped off users also worked well for Multibhashi.
Multibhashi teaches English from regional languages and vice versa. Using the bilingual approach, it ensures that the user is able to learn the language he wants to learn from a language that he already knows and speaks well. Right from acquiring the user to the point where he completes the course, the Multibhashi team ensures every user gets personalized messages, notifications and advertising banners in the language that he knows because users like to see and read these messages in a language that he already is good with.
Dealing with so many languages is definitely a challenge for Multibhashi.
Multibhashi – Competitors
Duolingo, Hello English and Busuu, are some competitors of Multibhashi. However, what sets Multibhashi apart is a keen focus on learning outcomes.
As Anuradha says, “We don’t believe in chasing just the engagement numbers. Engagement is just a means to the final end which is only achieved when our learner can confidently say that he/she can sufficiently understand and speak in the target language”
Multibhashi – Advisors and Mentors
Dr. Aniruddha Malpani from Malpani ventures is mentoring Multibhashi.
Multibhashi – Awards
Multibhashi was selected by Axilor, a platform for supporting early-stage startups, Gray Matters Capital and Google Launchpad Accelerator
GMC Calibrator aimed to focus on the behavioral understanding of users leading to product tweaks that improve learner engagement. Multibhashi got mentored and engaged in one-on-one workshops in the areas of behavioral design, mobile product strategy, monetization and product optimization.
It was selected to be a part of FbStart, a global program designed to help startups build and grow their businesses
Multibhashi was selected to be a part of the AWS EdTech startup accelerator, which is designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud
Multibhashi was featured on Forbes in November 2017
It was featured under “top startups to watch out for in 2019” by SutraHR
Multibhashi was selected as one of the top 10 startups out of the 1700 applications received by Startup India and Whatsapp under the Whatsapp Grand challenge
Multibhashi is already 1.5 million-plus learners strong and also have 100+ clients in the language services domain. Multibhashi has 1 Million downloads in the Play Store and has a received a rating of 4.4 from 27.5K+ users.
It intends to reach 10 million users in the next one year and establish Multibhashi as a gold standard in language learning.
Multibhashi – FAQ’s
What is the best place to learn Hindi in India?
Learning Hindi in both online and offline modes can prove to be fun for you. It’s always beneficial to be bilingual. Below mentioned are some offline places where you can learn Hindi.
Rosemount’s Institute of Languages (Dehradun)
Hindi Guru (Panchsheel Park)
Zabaan Language Institute
Landour Language School
Where can I learn Hindi professionally online?
Some of the websites and apps where you can learn Hindi professionally are Duolingo, HindiPod101,Udemy, and MultiBhashi.
Is Portuguese language easy to learn?
Learning a language that is not our mother tongue is not that easy but the effort and time one spends to learn a language will be worth it.
What are good ways to learn how to speak Kannada?
The first step is to get familiarized with the structure of the language. To achieve this, hear more and more Kannada on Radio, TV and also try to catch the live conversations.
What are some best ways to Learn Russian for corporate people?
Below listed are the seven most trusted sources for learning business Russian below.
Blog and Audio Lessons: Everyday Russian
Book: “Learn Russian to Work with Russians”
Learning Program: Multibhashi
Video: Ru-Land Club
Podcast: UCLA Business Russian
Online Course: Business Russian IC
Personalized Course: Communicaid
Multibhashi – Conclusion
Multibhashi, a simplified Language learning platform for upskilling vernacular languages for people who wants to learn new languages and become proficient in multi-languages. It helps the speakers in spoken English as well as refinement of vernacular speakers in their own Indic language usage & associated etiquettes and soft skills.
Multibhashi App is available on the play store and iOS store to learn languages most effectively and effortlessly. The currently available version on the stores has audio-visual courses and quizzes to learn English from almost all Indian languages and vice versa.
The concept of co-working space dates back to 1995. But it wouldn’t be wrong to say that it has gained popularity in the last decade. To make the co-working industry more sophisticated, Ritesh Malik founded Innov8 in 2016.
Innov8 is a premium coworking space provider in the country. In recent times, it has emerged as a leading brand in the coworking space standing on a strong footing in the Indian startup market space. It’s not widely known but India is the 3rd biggest startup hub in the world! This germinates the apparent need for relevant workspace in the country.
Innov8 was launched with the vision to provide the best infrastructure in town & supremely innovative design facilities to the members working in the workspace. This will lead them to work to their fullest potential while leading an equally balanced work-life with the finest and top-notch office spaces.
Website
All in all, Innov8 provides cool and sophisticated co-working spaces to facilitate the process for the startup ecosystem and the merging freelancer’s culture in the country. Since its inception, it is based on the core value of building world-class products at a superiorly value-conscious price with top-notch service. This is now the fundamental strength of this venture. The company, by and large, focuses on scaling its business model to deeply assist in integrating more verticals under the shared economy space in the country.
“At this time, Innov8 coworking space is helping startups and freelancers by providing them an ergonomically designed workspace that has exclusively been curated for better work-life.”, says the founder, Ritesh Malik.
Founders of Innov8 and team
The founder of Innov8 is Ritesh Malik. He is a doctor by profession and is a graduate of Dr. MGR Medical University in Tamil Nadu.
Ritesh Malik – Founder and CEO, Innov8 Coworking
Dr. Ritesh Malik is an Indian doctor, entrepreneur, and investor. He runs a virtual Startup Accelerator in India, currently investing in and mentoring 11 startups across various industries. He was the first investor & mentor of FIN ROBOTICS, which became the first Indian hardware product company to raise a Series A venture funding.
He did his MBBS from a rural medical college, Theni, and an internship from Ganga Ram Hospital in Delhi. His parents are doctors; his father is a pediatrician & mother is a gynecologist. They have a secondary healthcare hospital in Delhi called Radix Healthcare. He also studied for a short time at the London School of Economics and completed a semester at Harvard University.
How was Innov8 Started?
If you’re wondering how was Innov8 started, we have got you covered. All of it started while founder Ritesh was in medical school and he sort of developed a keen interest in the divine field of entrepreneurship. During his college days, Ritesh had successfully managed to attend a short Marketing Science 101 course at the prestigious London School of Economics during one of his summer breaks. That’s where he learned deeply about how Silicon Valley was booming and buzzing with startup ventures and sustainability modules every day.
It is also during this time that he foundedGuerilla Ventures in 2013 which is an angel fund. This venture has invested in more than 45 startups across various sectors including healthcare, information technology, innovation, SaaS, etc. After being a successful investor for quite a few years, Innov8 owner Ritesh Malik again felt the entrepreneurial itch! And that’s how he went on to start the startup in Delhi in January 2016.
Innov8 CEO and founder Ritesh says: “The office space was in the heart of Connaught Place in Delhi, and it was fully sold out within 30 days.”
Soon after Ritesh launched Innov8, the venture was picked up by Silicon Valley incubator Y Combinator for the 2016 batch.
“We were told we should do large centers because with small centers we will not be able to become a $1 billion revenue company. At YC, we learned that to be huge, we need to have large campuses,” said Ritesh Malik, owner of Innov8.
Followed by this event, the startup went on to set up a 500-seater campus in the IT hub of the country, Bengaluru, which also sold out in just two months. As of today, from typically 25,000-27,000 square feet co-working spaces, the company is gone further deep in the game and is now setting up 50,000 square feet spaces around the country.
Innov8 Logo
Seeing this level of the upping game, it wouldn’t come as any surprise to us that Innov8 is now aiming to do one lakh square feet workspaces soon. They have been successful in creating a coworking space in Hyderabad for about 80,000 square feet. This was the time when established players like WeWork had already established its space in the city.
The startup has immense competition in the coworking market but the rising demand for coworking spaces always exceeds the supply of these spaces. Hence this is where they step in and conquer. Innov8 Coworking was acquired by OYO for $30 million on Mar 15, 2019.
Innov8 – Business Model and Revenue Model
Innov8 typically operates on an asset-light business model which means that it leases the working spaces for up to 10 years.
“Our focus is on doing larger campuses because we feel that if we do larger campuses in a particular area, the economies of scale will kick in and we end up making more money out of it, as well as the community building factor plays along with it,” added Ritesh Mallik, the founder of Innov8.
Innov8 – Competitors
Though the competition is huge and cut-throat in the coworking space market, the company’s biggest competitors are the ventures called Awfis and 91springboard.
The funding amount of Innov8 lies at $4 million. In 2018, it raised its pre-Series A round of funding for $4 million led by the Credence Family Office. Also, the existing investors participated in this funding round.
The company is backed by high profile angel investors including Vijay Shekhar Sharma, Founder, Paytm; Rajan Anandan, Head, Google India; Anand Chandrasekaran, Global Director of Platform and Product Partnerships, Facebook; and Girish Mathrubootham, Founder and CEO of Freshworks, among others.
Innov8 Coworking was acquired by OYO for $30 million on Mar 15, 2019.
Innov8 – Growth
Operates in more than 13 cities across India
Has an overall capacity of 6,000 seats
Has a wide network of more than 190 clients
Its clients include RBL Bank, food delivery major Swiggy and Vice Media to only name a few
Its centers are built with facilities like nap rooms, rooftops, recreation facilities, refreshments, and printing services
Has approximately 95% occupancy across all centers
Innov8 – Future Plans
“We have almost 95% occupancy across all our centers, which is one of the foremost markers of our success. With the domain expertise our investors bring on-board, we look forward to leveraging their support, as we build a leading platform offering collaborative space for growth and innovation in India. By the end of this year, we will have 24,000 seats, with 30-32 centers” concluded Ritesh Malik.
SEO forecasting is the process of determining what results from SEO can drive. Results from SEO are unpredictable. The search engine algorithms are complex and take into consideration a vast amount of data. By analyzing site data, you can predict potential site visibility, which allows you to forecast organic traffic potential and conversion rates. When you look at forecasting data, you see that there is a direct connection between SEO goals (i.e. ranking improvements) and organizational goals (i.e. making money). SEO forecasting lets you use data to make predictions, such as future traffic levels and the value of that traffic. SEO forecasting can help with sales or predict the future impact for a client. Google is the single-largest traffic driver to websites.Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).
You’ll probably want to consider looking for:
Current organic traffic (and hopefully historic traffic data too)
Search volume
Seasonal changes in search volume
Ranking data
Conversion rates from organic search
Average Order Value (AOV)
Click-Through Rate (CTRs)
Search Engine Optimization (SEO)
SEO continues to establish itself as a credible marketing channel, forecasting traffic potential. Most SEO forecasts use first-party data sources like Google Analytics or Google Search Console. Here we will discuss various aspects of data forecasting for SEO.
72% of online marketers describe content marketing as their most effective SEO tactic
Google currently holds 90.1% of total search engine market share.
81% of people do some type of online research before making a large purchase
47% of consumers read 3-5 pieces of content created by a company before talking to a salesman from that company
Leads from search engines have a 14.6% close rate, while outbound leads have a 1.7% close rate
75% of people never scroll past the first page of search engine.
78% of location-centric mobile searches result in an offline purchase
Why to Forcast Data for SEO
1. Ranking Improvements
The goal is to optimize content to move to page one and higher on page one of the Search Engine Results Pages (also known as “SERPs” or “SERP”) which is Google’s response to a user’s search query. Most clicks go to the top three results. According to CTR studies, the site in position one on Google receives twice as many clicks than the site in position two. Ranking higher on the SERP means more visibility for your site and therefore more impressions. Well-optimized sites get more and more traffic over time, and that means more leads and sales.
According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:
Purpose of the page
Content quality and amount
Website info and info about the content creator
Website reputation and content creator reputation
User interaction with the page (time on page, bounce rates, and so on)
The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. 50% of traffic around the web entered websites by clicking on them in the organic search results. If your page ranks well, people will click it. Search engine optimization efforts aim to increase organic traffic. Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%.
Quick SEO tips to increase organic traffic:
Improve existing content with missing subtopics
Send emails to everyone you link to
Add internal links to new pages
Do an annual content audit
Repurpose blog posts as videos
Respond to relevant Help a Reporter Out (HARO) requests
Monitor competing backlinks for underperforming content
Conversion is defined as when a user buys a product. Let’s say out of 1,000 visitors, 10 buy an item online. The conversion rate is then calculated as follows: (10 actions / 1,000 visitors * 100 = 1.0 percent). The conversion rate would in this case amount to 1.0 percent.Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action. Increasing conversion rate means that more of your site traffic converts to meaningful actions that grow your business.
Examples of conversions:
Macro-conversions
Micro-conversions
Purchasing a product from the site
Signing up for email lists
Requesting a quote
Creating an account
Subscribing to a service
Adding a product to the cart
Conversion rate optimization has distinct benefits for SEO these include:
Improved customer insights
Better ROI
Better scalability
Better user experience
Enhanced trust
Most effective ways to increase your conversion rate:
In 2017, E-commerce accounted for $2.3 trillion in global sales, the number is expected to increase to $4.88 trillion by 2021. It’s crucial to have a strong search engine optimization (SEO) strategy. Keywords in SEO is an important part of increasing sales.
SEO sales strategy is all about focusing on SEO efforts on boosting leads and sales. With this you can target potential customers and who are looking for the specific products or services that your business offers. Right SEO strategy can boost your conversion rate and increase sales. By using the right SEO strategy you can bring the right users to your website, and streamline the sales process. Implementing SEO for increased sales is a smart online marketing strategy that every business should take advantage of. An effective PPC campaign can bring in more leads for your sales. For many businesses and e-commerce sites, using a combination of SEO services and PPC/ Google Ads will make the most advantage.
Research shows that obtaining backlinks in industry-specific publications is crucial. Link building is essential to your SEO sales campaign because it increases a brand’s authority and drives additional traffic to your website.
Google Ads is a smart investment for businesses to focus on their SEO efforts. SEO is a long-term investment in exponential growth. SEO ROI is a calculation that measures the return on investment of search engine optimization.
ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment.
By calculating SEO’s return on investment companies looking at search engine rankings, organic website traffic, and goal completions.
You can get an idea of the potential SEO ROI from an SEO strategy. Steps are discussed below:
Step 1: Estimate the search volume for top keywords or phrases
Step 2: Find your current ranking positions
Step 3: Estimate Click-Through-Rate (CTR)
Step 4: Estimate how competitive the keywords you chose are
The most important function of SEO is increasing visibility. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. Increased web traffic is one of the main goals of SEO. Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. The concept of authority is new in SEO. authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand. Optimizing your site with on-page SEO improves the usability of your site, and this creates a seamless and positive customer experience. The ultimate reason SEO is essential is that it can help you achieve many of your business goals.
Yash Raj Srivastava
Chayanika Goswami
