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  • List of all the Companies of Murugappa Group | Subsidiaries

    Murugappa Group was founded in the year 1900 and has its headquarters located in Chennai, India. The company is one of the leading business conglomerates in India. The Murugappa group is involved in engineering, finance and Agricultural sectors. Let’s look at the subsidiaries of Murugappa group of companies.

    CG Power and Industrial Solutions
    Cholamandalam MS General Insurance Company
    Tube Investments of India Limited
    Coromandel International Limited
    EID Parry
    Carborundum Universal Limited
    Cholamandalam Investment and Finance Company Limited
    Shanthi Gears Limited
    Parry Agro Industries Limited
    FAQ

    CG Power and Industrial Solutions

    CG Power and Industrial solutions Limited is one of the biggest subsidiary company under the Murugappa group. It is an Indian based multinational company. CG Power and Industrial Solutions was founded in the year 1878 and has its headquarters located in Mumbai, India.

    The company was formerly known as Crompton Greaves Limited. The company is involved in the design, manufacturing and marketing of products which are related to power transmission, power generation and power distribution. Some of the products of CG Power and Industrial solutions are transformers, HT & LT motors, pump, DC Motors, Railway signaling, etc.

    Cholamandalam MS General Insurance Company

    Cholamandalam MS General Insurance Company is a financial service company which is a subsidiary company of Murugappa group. It is an Indian based insurance firm. Cholamandalam MS General Insurance Company was founded in the year 2001 and has its headquarters located in Chennai, India.

    The company is a joint venture between its parent company Murugappa group and a Japanese insurance firm Mitsui Sumitomo Insurance Group. The company has a wide range of insurance products that include general insurance, health insurance, vehicle insurance, property insurance, travel insurance, accident insurance, marine insurance, crop insurance, etc.

    In the year 2011-2012 Cholamandalam MS General Insurance Company was named as the best Insurance Company in India.

    Tube Investments of India Limited

    Tube Investments of India Limited is an engineering company which is a subsidiary company of Murugappa group. The company was founded in the year 1949 and has its headquarters in Chennai, India. Tube Investments of India Limited has its specialization in engineering, metal formed products, bicycles and chains.

    The company was incorporated in the year 1949 as TI Cycles of India Limited. Some of the products of the company include bicycle dominators, automotive chains, car door frames, steel tubes, TMT bars, etc. Some of the well-known bicycle brand under the company is BSA, Hercules, Philips Cycles, Montra, Roadeo, etc.

    Case Study Of Adani Group: Challenges, Solutions And Results
    The Adani group is an Indian multinational conglomerate with a revenue of about$12 billion for the financial year 2015 to 2016. The company headquartered inAhmedabad, Gujarat, India. Adani is a leading global integrated infrastructureplayer that includes diverse businesses like coal trading, coal…
    StartupTalkyPV Vyshnavi

    Coromandel International Limited

    Coromandel International Limited is a public limited company which is a subsidiary of Murugappa group. The company was founded in the year 1960 and has its headquarters in Hyderabad, India. The company focuses in the manufacturing and supplying of fertilizers, pesticides and specialty nutrients.

    The company also focuses on its retail business in rural areas of Karnataka, Andhra Pradesh and Maharashtra. Coromandel International Limited has around 16 manufacturing units which are located in the states of Andhra Pradesh, Karnataka, Tamil Nadu, Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Uttar Pradesh and Jammu and Kashmir.

    Subsidiaries of Murugappa Group
    Subsidiaries of Murugappa Group

    EID Parry

    EID Parry which is the short form of East India Distilleries Parry Limited is a subsidiary company of Murugappa Group. The company was founded in the year 1788 and has its headquarters located in Chennai, India. The company has been doing business for more than 200 years as of now.

    EID Parry focuses the manufacturing and marketing of Sugar products, Co-gen, distilleries, value added products, bio-fertilizers and nutraceuticals. The company has around 50,000 employees.

    EID Parry is one of the oldest companies in the Indian subcontinent.

    Carborundum Universal Limited

    Carborundum Universal Limited is an engineering company which is a subsidiary of Murugappa group. Carborundum Universal Limited was founded in the year 1954 and has its headquarters located in Chennai, India. CUMI is the only company which is involved in the manufacturing of abrasive with the diversification.

    Carborundum Universal Limited is involved in the manufacturing and development of ceramics, abrasives, refractories, machine tools, aluminum oxide grains, polymers, electro minerals and adhesives in India.

    The company has a global presence in countries such as Russia, South Africa, China, Australia, Thailand and Canada. The company was initially established to manufacture the core products required by the collaborating companies.

    List of Biggest Media Companies in the World
    The participation of mass media enterprises such as commercial, printpublication, digital media, motion pictures and news, make media companies themost powerful. In the early 1980, over 90% of the media in America was run byalmost 50 different companies. But in 1992 the number dropped to less tha…
    StartupTalkyKimi Dutta

    Cholamandalam Investment and Finance Company Limited

    Cholamandalam Investment and Finance Company Limited is a financial service company which is a subsidiary of Murugappa group. The company was founded in the year 1978 and has its headquarters located in Chennai, India. The company provides financial and investment services in India.

    Cholamandalam Investment and Finance Company has around 1029 branches across the country. It has a wide range of products which include vehicle finance, home loans, mortgage loans, wealth management, etc. The company was ranked in the 9th position among the top 50 NBFCs in India by the Banking and Finance Post.

    Shanthi Gears Limited

    Shanthi Gears Limited is a subsidiary company of Tube Investments of India. It is an industry leader in the manufacturing of gear. Shanthi Gears Limited is India’s top gear manufacturing company. The company is one of the biggest names in the industry for gear and gear box solutions.

    Parry Agro Industries Limited

    Parry Agro Industries Limited is a subsidiary company of Murugappa companies. The company is the leading producers of CTC teas, Organic teas, Orthodox and green teas in India. The company is one of the well-established premier tea growers across the globe.

    The Subsidiaries And Acquisitions Of Infosys Limited
    Infosys Limited is one of the most well-known Multinational Tech Company inIndia and is headquartered in Bengaluru, Karnataka. The company is known forservices like Business Consultation, IT and Outsourcing Services. Infosys was established in 1981, and is now NYSE listed global consulting and IT…
    StartupTalkyPV Vyshnavi

    FAQ

    Who is the founder of Murugappa group?

    A. M. M. Murugappa Chettiar is the founder of Murugappa group.

    When was Murugappa group founded?

    The foundation of Murugappa was laid by Dewan Bahadur A M Murugappa Chettiar, who established a money-lending and banking business in 1900.

    How many companies does Murugappa has under it?

    Murugappa has 28 businesses including nine listed Companies traded in NSE & BSE.

    Conclusion

    Murugappa Group is one of the oldest group of companies in India and is one of the most valuable companies in the country.

  • SAP – Delivering Technology Innovations

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SAP.

    SAP SE is a German multinational software corporation based in Walldorf, Baden-Württemberg, that develops enterprise software to manage business operations and customer relations.

    Their machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Their end-to-end suite of applications and services enables the customers to operate profitably, adapt continuously, and make a difference. Know more about the company profile of SAP SE here in this article.

    SAP – Company Highlights

    Startup Name SAP SE
    Headquarters Walldorf, Baden-Württemberg, Germany
    Industry Software
    Founded 1972
    Founders Dietmar Hopp, Hasso Plattner, Claus Wellenreuther, Klaus Tschira, and Hans-Werner Hector
    CEO Christian Klein
    Area Served Worldwide
    Website www.sap.com

    SAP – About and How it Works?
    SAP – Recent News
    SAP – Founder and History
    SAP – Logo and its Meaning
    SAP – Mission
    SAP – Business Model
    SAP – Revenue and Growth
    SAP – Funding and Investors
    SAP – Investments
    SAP – Acquisitions
    SAP – Partnerships
    SAP – Competitors
    SAP – Future Plans
    SAP – FAQs

    SAP – About and How it Works?

    SAP stands for Systems, Applications, and Products in Data Processing (Anwendungen und Produkte in der Datenverarbeitung in German). SAP was founded in 1972 in Walldorf, Germany and now has offices around the world.

    Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. A top cloud company with 200 million users worldwide, SAP helps businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose.

    • The company’s official name became SAP AG (a public limited company) after the 2005 annual general meeting. On 21 May 2014, SAP AG announced during the Annual General Meeting of Shareholders held on the same day, 99% of the shareholder votes approved the conversion of legal form to a European stock corporation (Societas Europaea, SE) and at the same time, elected the first Supervisory Board of SAP SE. The conversion of the company’s legal form would take place upon entry in the commercial register, expected to be in July 2014.
    • On 7 July 2014, SAP announced it had changed its legal form to a European Company (Societas Europaea, SE). As a result, its German subsidiary was renamed to SAP Deutschland SE & Co. KG.the conversion cost the company approximately €4 million.

    SAP – Recent News

    As of January 2021, SAP SE Extends Executive Board: Julia White Joins as Chief Marketing and Solutions Officer, Scott Russell Takes Over Customer Success.

    SAP – Founder and History

    On April 1, 1972, five former IBM employees –Dietmar Hopp, Hasso Plattner, Claus Wellenreuther, Klaus Tschira, and Hans-Werner Hector –started the company SystemAnalyse Programmentwicklung(System Analysis and Program Development), with a vision of creating a standard application software for real-time business processing. SAP stands for Systems Applications and Products in Data Processing.

    Their idea was to create standard enterprise software that integrated all business processes and enabled data processing in real time. SAP’s founders and employees worked closely with customers –often sitting side-by-side with employees in customers’ offices to learn their business needs and processes. By 1975, they had built applications for financial accounting (RF), invoice verification, and inventory management (RM). Some of their early customers were the nylon factory belonging to ICI in Östringen, Germany, Knoll, Burda, Linde, and Schott.

    The blend of real-time data processing, standardization, and integration were the basis for SAP’s transformation from a small German company into a global leader in business software.

    The Salient Role of IoT in Building Smart Cities
    Over the past few years, internet of Things (IoT) has transformed the world. Ithas became one of the most important technologies of the 21st century whereeverything is connected to everything. In today’s era we can connect everydayobjects—kitchen appliances, cars, thermostats, baby monitors—to th…
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    SAP – Logo and its Meaning

    SAP decided to run simpler by mastering complexity so their customers can run at their best. The new logo which was explored was supposed to represent this transformation in a warm and friendly way which it does.

    SAP's Company Logo
    SAP’s Company Logo

    SAP – Mission

    SAP’s mission is to help every customer become a best-run business. They do this by delivering technology innovations that address the challenges of today and tomorrow without disrupting their customers’ business operations.

    SAP – Business Model

    SAP has a mass market business model, with little differentiation between customers. Its customers are any enterprises that wants software for the purpose of managing operations and employees. The SAP business model entails designing and developing new software products.

    SAP has a value-driven structure, that aims to provide a premium proposition by adding its products with training and consulting services. Its biggest cost driver is sales/marketing expenses, a fixed cost.

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    SAP – Revenue and Growth

    The SAP revenue streams are as follows:

    • Cloud subscription sales
    • Software licensing fees
    • Service (training and consulting) fees

    SAP – Funding and Investors

    SAP has raised a total of $1.3B in funding over 2 rounds. Their latest funding was raised on Apr 24, 2019 from a Post-IPO Equity round. SAP is funded by 2 investors. Elliott Management Corp. and EASME – EU Executive Agency for SMEs are the most recent investors.

    Date Round Amount Lead Investors
    Apr 24, 2019 Post IPO Equity $1.3B Elliot Management Corp.
    Jun 1, 2015 Grant €1.3M –

    SAP – Investments

    SAP has made 26 investments. Their most recent investment was on Aug 4, 2020.

    Date Organization Name Round Amount
    Aug 4, 2020 Vistex Corporate Round –
    Feb 3, 2020 PlainID Corporate Round –
    Apr 25, 2019 Ruum Corporate Round €10M
    Dec 1, 2018 Inversation Corporate Round –
    Aug 26, 2016 Vivanda Funding Round –
    Dec 1, 2015 ThreatConnect Series B $16M
    Jan 20, 2015 Alchemist Accelerator Venture Round $2.1M
    Sep 3, 2014 BlackDuck Series F $20M
    Sep 10, 2013 Virtustream Series D $40M
    Oct 12, 2011 BlackDuck Series E $12M

    SAP – Acquisitions

    SAP has acquired 46 organizations. Their most recent acquisition was Emarsys on Oct 1, 2020.

    Acquiree Name Date Amount About Acquiree
    Emarsys Oct 1, 2020 – Emarsys enables brands around the world to deliver truly personal customer interactions across email, mobile, social, and web – at scale.
    Contextor Nov 19, 2018 – Contextor is an independant software vendor, pioneer in robotic process automation & robotic desktop automation.
    Qualtrics Nov 10, 2018 $8B Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform.
    Coresystems Jun 5, 2018 – Coresystems builds mobile and cloud-based field service management solutions to give customers the ultimate real-time service experience.
    CallidusCloud Jan 29, 2018 $2.4B Callidus Software Inc provides sales effectiveness software and services.
    Recast.AI Jan 22, 2018 – Recast.AI offers a chatbot development platform.
    Gigya Sep 24, 2017 $350M Gigya offers a Customer Identity Management Platform that businesses can use to identify customers, aggregate data & personalize campaigns.
    Abakus Dec 14, 2016 – Abakus provides online and offline media marketing software solutions for advertisers and consumers.
    PLAT.ONE Sep 28, 2016 – PLAT.ONE is the First Enterprise-Grade IoT Application Platform
    Altiscale Aug 25, 2016 $125M Altiscale is a Big Data platform that operates through the cloud service.

    SAP – Partnerships

    SAP partners include Global Services Partners with cross-industry multinational consulting capabilities, Global Software Partners providing integrated products that complement SAP Business Suite solutions, and Global Technology Partners providing user companies with a wide range of products to support SAP technology, including vendors of hardware, database, storage systems, networks, and mobile computing technology.

    Extensions partners are companies which provide functionality that complements SAP product capabilities. Their products are certified, sold, and supported by SAP. These partner companies include Adobe, CA Technologies, GK Software, Tricentis, Hewlett-Packard, IDS Scheer, Mendix, OpenText, Knoa Software, and BackOffice Associates.

    SAP has also partnered with Apple to work on the mobile experience for SAP enterprise customers. As part of the partnership, a new SAP HANA Cloud Platform SDK would be delivered exclusively for iOS. As a result, developers can build applications based on the SAP HANA Cloud Platform for the iPhone and iPad devices. The partnership was announced in May 2016.

    In 2019, SAP announced a three-year partnership “Embrace” with Microsoft that should allow its clients to move their business process into the cloud. SAP teams up on cloud sales with Microsoft

    In 2020 SAP announced that together with Wipro it will co-develop and market “solutions for the retail and fashion industry.”

    SAP – Competitors

    The top 10 competitors in SAP’s competitive set are Microsoft, IBM, Oracle, Salesforce, Adobe, VMware, Workday, ServiceNow, Symantec and Tableau.

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    SAP – Future Plans

    SAP knows that to fulfill the expectations of new customers, its required to have the flexible IT systems. It also comes along with changing the business models, which need to be adopted in a very quick manner to stay on top of the market.

    • From a techie-perspective, SAP is engaging in a highly integrated but modular approach to provide an integrated, intelligent suite for customers, for sure based on cloud-native technologies. And here, this will help them to deliver continuous innovations and services to customers.
    • From a business process perspective, ERP is becoming a process as a service, and we will offer the business capabilities that will help companies to run at their best which means SAP enables new business models like consumption-based billing, subscription-based businesses, etc.

    SAP – FAQs

    What does SAP do?

    Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management.

    Who founded SAP?

    On April 1, 1972, five former IBM employees –Dietmar Hopp, Hasso Plattner, Claus Wellenreuther, Klaus Tschira, and Hans-Werner Hector –started the company SystemAnalyse Programmentwicklung(System Analysis and Program Development).

    What companies do SAP compete with?

    The top 10 competitors in SAP’s competitive set are Microsoft, IBM, Oracle, Salesforce, Adobe, VMware, Workday, ServiceNow, Symantec and Tableau.

    How does SAP make money?

    SAP has a mass market business model, with little differentiation between customers. Its customers are any enterprises that wants software for the purpose of managing operations and employees.

  • List of Top Cement companies in India 2021

    India is the second largest cement producer in the world. India has a capacity to produce cement of around 151.2 million tones per annum. In the below article you can find the top cement companies in India.

    Ambuja Cement
    Ultratech Cement
    Shree Cement
    ACC Cement
    Birla Cement
    Dalmia Cement
    Ramco Cement
    JK Cement
    FAQ

    Ambuja Cement

    Ambuja Cement was founded in the year 1983 and has its headquarters located in Mumbai. Ambuja Cement is well known for its eco-friendly manufacturing of Cement as an initiative for sustainability. The company was formerly known as Gujarat Ambuja Cement.

    The company has a production capacity of 29.65 million tons annually. The company has around 5 manufacturing plants in India and around 8 grinding units across India. The company also offers superior products other than cement such as Ambuja roof special, Ambuja Composem, Ambuja cool wall, Ambuja Railcem and many more.

    The company generates its resources for power from renewable sources. Ambuja Cement is one of the best cement manufacturing companies in India.

    Ultratech Cement

    Ultratech Cement was founded in the year 1983 and has its headquarters located in Mumbai, India. Ultratech cement is the largest grey cement manufacturer in the country. It is considered to be the best cement manufacturer in the country.
    The company has a worldwide presence that includes countries such as UAE, Bahrain, Sri Lanka and Bangladesh.

    The company is also a leading manufacturer of RMC and white cement. The company is considered to be India’s most trustworthy cement brand which offers high-quality cement types such as OPC, PPC and Portland blast furnace slag cement.

    Shree Cement

    Shree Cement was founded in the year 1979 and has its headquarters located in Kolkata. Shree Cement is considered to be the third-largest cement manufacturer in India. Shree Cement has two brands under them which are Bangur Cement and Rokcstrong cement.

    Shree Cement is also one of the best eco-friendly cement manufacturers in India. The company offers good quality cement at an affordable price. This attracts the customers. The company has a production capacity of 37.9 metric tonnes annually.

    ACC Cement

    ACC Cement was founded in the year 1936 and has its headquarters located in Mumbai, India. ACC cement was formerly known as the Associate Cement Company. It is one of the leading cement manufacturing companies in the country.

    The company has a global presence in over 80 different countries. ACC cement is one of the earliest adopters of eco-friendly cement manufacturers in India. The company has an R&D center located in Mumbai. The company has a production capacity of around 33.41 million tonnes per annum.

    ACC cement was the first brand in the cement industry across the world to introduce the bulk cement for the customers who require quantity in bulk.

    Top 10 Cement Companies In India Revenue Comparison 2020
    Top 10 Cement Companies In India Revenue Comparison 2020

    Birla Cement

    Birla Cement was founded in the year 1996 and has its headquarters located in Mumbai, India. Birla Cement is one of the largest cement producers in India. It is a flagship company of M.P Birla Group. The company is not just part of the cement industry but also other sectors such as jute, textile, steel, education, health sector, agricultural business, etc.

    The company has around 10 cement plants located across India and a production capacity of 15.5 metric tones annually. The company has a strong presence in Central, North and East India. It offers different types of cement which are marketed under the brand names such as Perfect Plus, Multicam, Smart, etc.

    Dalmia Cement

    Dalmia Cement was founded in the year 1939 and has its headquarters located in Delhi, India. Dalmia Cement is considered to be the fourth biggest cement company in the country in terms of installed capacity.

    The company has a strong presence in the southeast, northeast and eastern parts of India. The company offers different types of cement under the brand names Konark cement, Dalmia cement and Dalima Dsp. Dalmia Bharat group has involvement in other ventures such as Cement, Thermal energy, sugar, etc.

    Ramco Cement

    Ramco Cement was founded in the year 1975 which has its headquarters located in Chennai, India. Ramco Cements was formerly known as Madras Cements. It is a company that comes under the Ramco Group.

    Ramco cement is the fifth biggest cement producer in the country. The company manufactures Portland cement using the state of the art technology. The company has the capacity to produce 16.45 metric tones of cement annually.

    The company has around 5 cement plants, 1 packing plant, 4 grinding units, 1 dry mortar plant and 1 ready mix concrete plant across the country.

    JK Cement

    JK Cement was founded in the year 1975 which has its headquarters located in Kanpur. JK Cement is one of the recognized cement brands in India. The company has a strong distribution network in the country with around 4000 distributors. The company has 3 cement production plants located in Gujarat and Rajasthan.

    JK Cement is considered to be India’s second-biggest white cement producer. The company has the capacity to produce around 14 million tonnes of cement per annum.

    FAQ

    Which is the No 1 cement in India?

    UltraTech Cement Ltd is the No 1 cement in India.

    How many cement companies are there in India?

    There a total of 210 large cement plants account for a combined installed capacity of 410 MT in the country, whereas, 350 mini cement plants make up for the rest.

    Who is father of cement?

    William Aspdin was an English cement manufacturer, and a pioneer of the Portland cement industry. He is considered the inventor of “modern” Portland cement.

    Conclusion

    The above list is the top cement manufacturing company in India. Apart from these, there are various other cement company manufacturers on a small scale in particular regions.

  • How Introverts Can Be Great Leaders? | Introverts Being Introverts

    Imagine Introverts, then a perfect image of a boy or a girl sitting in a corner, just self-involved in themselves, are formed. But when it comes to leadership, people would say that “Man, it isn’t a joke. How could an introvert lead us?” This myth has pervaded the world for far too long: introverts aren’t cut out to be leaders. There are real-life introverted leaders examples out there that show introverts can be great leaders such as “Bill Gates”, “Mark Zuckerberg”, and many more.

    Human beings are social by nature, and so we associate strong leadership qualities with people who are more extroverted. Besides being confident and engaged, extroverts are also highly competent at bringing people together, and their good judgment is always on display. But if you think introverts aren’t equally good–and, in some ways, better–leaders and managers, you’ve been sorely misled.

    “If you’re clever, you can learn to get the benefits of being an introvert.” – Bill Gates

    There are some character traits that define introverts and extroverts as two different personalities, and there’s no such deciding factor like who can be the best leader from either.

    Extroverts Vs. Introverts
    How Introverts Can Be Great Leaders?

    Extroverts Vs. Introverts

    Extroverts vs Introverts
    Extroverts vs Introverts

    Extroverts Introverts
    Recharge by being social Recharge by spending time alone
    Enjoy group conversations Enjoy one-to-one conversations
    Have more friends but the bonds are less strong Have fewer friends but with strong bonds
    Speak More Listen More
    Love getting attention Not interested in attention
    Get distracted easily Deep focus for a long time
    Get energy from interaction in the outside world Get energy from inside themselves
    Real-world is the outer world of people and things Real-world is the inner world of ideas, understanding, and meaning
    Think out loud, make decisions quickly Mentally rehearse, before speaking up, and take time to decide
    Learn by doing, understand life after they have lived it Learn by observing, live life only when they understand it

    The fact that being an introvert doesn’t mean you’re a loser or socially-awkward but, it just means you need to be alone when others need to be with people.

    Why we need introverted leaders | TEDXBend | Angela Hucles

    Leadership is about solving problems and making decisions. You don’t need to be the life of a business party to do either one.

    Nobody is a pure introvert or extrovert (most are in-between, or “ambiverts”). But in general, it is estimated that 33%-50% of the population skews introverted. Introverts are just as adept at leading, and in some ways, they have an advantage over their extroverted counterparts. Here are some of the myriad leadership characteristics of introverts that are often overlooked.

    How introverts can be great leaders?
    How introverts can be great leaders?

    How Introverts Can Be Great Leaders?

    1. Motivated By Productivity, Not Ambition

    The myth that prevailed is that they are not as motivated to succeed as more socially-driven people seem to be. But truth to this misconception is, that they’re simply motivated by different factors, and they measure success by different metrics. The introverted brain is wired differently in which its reward systems are triggered by different stimuli. Instead of recognition and professional advancement, an introverted leader gains more satisfaction from maintaining the team’s productivity and high-quality work.

    2. Listen When Others Speak And People Listen When They Speak

    The ability to pay attention to what others are saying is one of the key attributes of a good leader. The introvert quietly observes the group, listens to every person’s contribution, and will only speak when they have something meaningful to say.

    But, an extrovert will speak out loud which is making them the centre of attraction. To speak funnily, there is a difference of thought-cloud, in extroverts, it comes out of the mouth while in introverts it first comes in mind.

    It is said that silence is powerful. Since introverts take long to contribute to a discussion when they eventually talk, their speech is so powerful that it impacts significantly on people and this affords them a positive perception. This is mainly because their contributions are always thoroughly thought out and well developed hence valuable to the group.

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    3. Introverts Are Humble

    Humility is not a quality you will find in many leaders. But it is what has pushed many introverts up the chain of authority. It helps them in managing people and makes them want to serve other people no matter their level. Generally, it is observed that a team works more effectively if the leader treats everyone with love and is humble to everyone. It builds a great team that is an asset to the company.

    When you are humble, you can welcome new ideas and different suggestions without feeling threatened. They advocate for leaders to assist their team in achieving their goals too. Humility enables introverts to succeed in business and life because they can acknowledge mistakes and accept limitations.

    4. Introverts Make Meaningful Connections

    I don’t know how much it makes sense but people with a lesser group of people they tend to make more meaningful connections. And all I can think of is that introverts carry this pro point in their bag if compared to extroverts. Extroverts are known for being social and associate quickly with any person in a conference room. On the other hand, introverts can be mistakenly judged to be disconnected from other people or just unable to make personal connections.

    This is not true. It is just not easy for them to establish any relationship. Instead, they focus on quality and productivity, thus rendering the process of making connections slow but meaningful. They will take time to open up to someone. But once they do, they establish deep relationships that are always personally and professionally rewarding.

    5. Introverts Are Problem-Solver

    Problem-solving is the crux of all good leadership, and according to research, introverts typically have thicker grey matter in the prefrontal cortex, which is the area of the brain where abstract thinking and decision making happens. One of the key traits also reflexes to this is that in spite of getting distracted easily they tend to solve the problem more thoroughly.

    And because quality work is always the goal for introverts, they don’t settle for mediocrity. For example, an introverted leader will be less likely to approve a project if other team members have objections or misgivings. The best leaders aren’t always the loudest and most noticeable ones, and the idea that introverts can’t make the cut is a dangerously misleading one.

    When faced with a problem, an introvert will persist until they get a solution. After all, the ability to solve problems is a bonus trait for any entrepreneur.

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    6. Introverts Make Decisions With Certainty

    Let’s just doing it and making sure to do it, are like two poles on a rod a task. Sometimes extroverts would try to just do it, but that doesn’t go well when you’re in a business field. By making sure of I, doesn’t mean that they are afraid of taking risks, but it means when they take a chance, they would want to be sure of the right approach to do so. Introverts don’t jump to conclusions.

    They do not make decisions with hast. They take their time. They think about an idea thoroughly, weigh every option and angle before they act. Great leaders are great decision-makers. It is this ability to contemplate that propels introverts to high heights.

    7. Introverts Are Good communicators

    It’s easy to misinterpret an introvert’s internal processing as disinterest. But in reality, most introverts are just methodical thinkers. They speak less, doesn’t mean that they are bad at it, but before coming to a conclusion they think before they speak. And, I think that’s a great job to do it before you’re actually thinking to lead someone. Introverted brain-mind works in a manner that they spend a lot of time going over scenarios in their head before actually saying or doing something.

    This way of communicating can actually be beneficial in a leadership capacity. Research has shown that introverts use more concrete, precise language when describing things. They may take longer to contribute, but when they do speak up, they make sure their contributions are well-developed and valuable.

    In the business world, some of the most successful founders, inventors, investors, and technologists are introverts, including the likes of Bill Gates, Warren Buffett, and Mark Zuckerberg. And you know what, that’s a lot of billionaires and I think introverts can do well what society of presumed of them. But introverts have unique personality traits that can empower them to be exceptional leaders if properly leveraged.

    How can Introverts make great leaders?
    How can Introverts make great leaders?

    It is not a must for you to be the loudest and highly social person to make a good leader. An introvert’s ability to think before you act can be the strength that lands you a leadership role. Introverts are as good as an extrovert, if not better. Your personal strengths are the key to making a great leader.

    If you are an introvert, do not try too hard to be an extrovert. Just be yourself and rely on your strengths.

    FAQs

    What is an introvert person?

    An introvert is a person with qualities of a personality type known as introversion, which means that they feel more comfortable focusing on their inner thoughts and ideas, rather than what’s happening externally. They enjoy spending time with just one or two people, rather than large groups or crowds.

    Do introverts make great leaders?

    Introverts are uniquely suited to navigate situations that extroverts can’t, and that quiet leadership is often critical to a company’s long-term success. Introverts are just as adept at leading, and in some ways, they have an advantage over their extroverted counterparts.

    Why is mark Zuckerberg a good leader?

    Zuckerberg is considered a leader with intellectual ability because he has built one of the largest and successful global social networks by being a college dropout. Passion: Zuckerberg is very passionate about what he does and has always been fascinated by computers and connecting people.

    Can introverts be leaders?

    Yes, Introverts can be leaders.

    What are the advantages of being an introvert?

    Advantages of introverted leaders:-

    • They’re good listeners
    • They think before they speak
    • They’re observant
    • They make quality friends

    Why introverts are better leaders than extroverts?

    Introverts are more likely to think things over, consider how their words will affect others, and only then speak out. Introverts are better listeners introverts are better leaders than extroverts.

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  • List of All the Subsidiaries and Acquisitions of UpGrad

    UpGrad is an educational technology company that was founded in the year 2015. The company has its headquarters located in Mumbai, India. The company was founded by Ronnie Screwvala, Mayank Kumar, Phalgum Kompaili and Ravijot Chugh.

    The target market of the company is the working professionals who are looking back to get into the learning process without quitting their job.

    The company provides access to the working professionals with university education through online modes in a structured manner. Let’s look at the below article to analyze the different subsidiary companies of UpGrad.

    The Gate Academy
    Acadview
    Fairmont Technologies Pvt. Ltd
    Rekrut India Pvt. Ltd.
    FAQ

    The Gate Academy

    The Gate Academy is one of the recently acquired company by UpGrad. With this acquisition, UpGrad had entered into the test preparation market. The acquisition amount was not disclosed by UpGrad.

    Even after the acquisition, the company is been known from its original name as The Gate Academy itself. The Chief Executive Officer of the company is Ritesh Raushan. The Gate Academy has its headquarters located in Bengaluru, India.

    The Gate Academy Website
    The Gate Academy Website

    The plans of UpGrad after acquiring the startup were to increase the accessibility of this startup to at least 1 million test takers annually. This was planned to be achieved by investing over INR 100 crore in the company and by developing the content of around 20,000 hours in different languages.

    The Gate Academy is one of India’s leading coaching institutes. The company has around 57 centers across the country. There are around 2 lakh learners who are enrolled for GATE and other entrance exams. They have consumed around 76 million video hours.

    The Gate Academy has provided UpGrad with a non-linear growth opportunity by entering into a new segment and providing a deeper penetration in the semi-urban and the rural markets.

    Acadview

    Acadview was founded in the year 2015 by an ex-Google employee Himanshu Batra. The company helps fresh graduates upskill themselves to find highly skilled jobs. They upskill the graduates through industry projects and online coaching.

    Acadview also provides an opportunity to the young IT professionals to earn an extra income by teaching the courses to the students and providing mentorship. The company has its headquarters in New Delhi, India.

    Acadview has partnered with more than 80 private universities and
    colleges across five states in north India. The company has claimed that it has onboarded around 3,000 students in the previous year.

    The acquisition of UpGrad will help the subsidiary company to focus on the north Indian market and UpGrad will help in expanding its presence there. UpGrad will also help the company to bring up its model online by providing the required materials.

    Fairmont Technologies Pvt. Ltd

    Fairmont Technologies Pvt. Ltd was founded in the year 2015. The company has its headquarters in Bengaluru, Karnataka. UpGrad had acquired the startup CohortPlus which is operated under the company Fairmont Technologies Pvt. Ltd.

    Srinivasan Narayan is the founder and Co-founder of the company. CohortPlus will enable members to post various questions and they will get a chance to receive various perspectives from industry professionals. The members also have an option to seek assistance on Job interviews using the platform.

    CohortPlus claims that it has a community of more than 31,000 members from a wide range of companies such as Google, Adobe, Facebook, Amazon, Practo, Zomato, Uber, etc. After the acquisition by UpGrad the company is concentrated on enlisting the support of the parent company to build a proprietary platform for people who are looking to advance in their careers.

    Rekrut India Pvt. Ltd.

    Rekrut India Pvt. Ltd was founded in the year 2020 and has its headquarters in Mumbai, India. Ajay Shah is the managing founder of Rekrut India Pvt. Ltd. Rekrut India has an extensive network of over 100 recruiting experts who handles the complexities of the hiring process.

    Rekrut Website
    Rekrut Website

    The startup is said to be working closely with a lot of corporates, MSMEs and large enterprises. The acquisition helped the parent company that is UpGrad in turbocharging its career engine by providing a wider opportunity in placement and enabling the learners using the UpGrad platform to access the hiring partners of Rekrut India Pvt.Ltd.

    This was the first time where an EdTech startup had acquired a recruitment company in India. The size of the deal was not disclosed.

    FAQ

    Who is the owner of upGrad?

    Ronnie Screwvala is the Co Founder and Chairman of upGrad.

    Who is the CEO of upGrad?

    Arjun Mohan is Chief Executive Officer of upGrad.

    Is upGrad profitable?

    upGrad’s revenue stood at Rs 230 crore in FY20. The company has set a revenue target of Rs 300 crore for the January-March quarter.

    Conclusion

    All this acquisition has provided a strong platform for UpGrad in the EdTech space in India. These subsidiary companies are working closely with UpGrad to capture the Indian EdTech market.

  • Propstory—Data-Driven Platform for Real Estate Buyers and Investors

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    In the next ten years, the real estate sector is expected to grow to a US$ 1 trillion economy from over US $150 Billion today. The digital contribution of advertising, content marketing & pre-sales processes are meager as of today while we see a heightened move towards an aggressive digital push whereby spends are growing anywhere from 20-30% there is still a vast gap in real estate compared to other consumer industries.

    Think of a genuine home buyer looking for a property in a metropolitan city of Mumbai or NCR. He has a choice of several thousand projects that are going on at any point in time, and all he needs is one property that satisfies his needs – budget, timelines, and features. It is a tough market for such home buyers and you cannot attract them merely using price as a bait. That’s the opportunity Propstory wants to grab. It wishes to empower the ecosystem whereby the transactions are enabled through data, facts & technology instead of assumptions and future government policy.

    Propstory envisages being the most sought after information-driven platform for the vast real estate sector to establish a connection between buyers & real estate companies. They do it by lowering down pre-sales and marketing for real estate to 5-7% of the overall industry. Read more about PropStory Company Profile, Success Story, Founders, Funding, Business Model, Revenue, Growth, Idea, Work Culture etc.

    PropStory – Company Highlights

    Brand Name PropStory
    Founders Ashish Mahajan, Bhagwandas Paliwal
    Founding Year July 2015
    Headquarter Gurugram
    Sector Real Estate
    Company Name Kuotient Realty Pvt. Ltd.

    PropStory – What is PropStory?
    PropStory – Founders and Team
    PropStory – The Idea
    PropStory – Name and Logo
    PropStory – How It All Started?
    PropStory – Product / Service
    PropStory – Business & Revenue Model
    PropStory – Customer Acquisition
    PropStory – Growth and Revenue
    PropStory – Funding
    PropStory – Advisors and Mentors
    PropStory – Competitors
    PropStory – Future Plans
    PropStory – Founder’s Advice
    PropStory – FAQs
    PropStory – Conclusion

    PropStory – What is PropStory?

    PropStory is a group of Entrepreneurs, Marketing professionals, Designers & Engineers who are passionate about enlightening people about the dos and don’ts of Real Estate in India. The experts personally visit the top properties in any city and then put up an extensive described post regarding the property on website. It is a Data-Driven Platform for Real Estate Buyers & Investors.

    PropStory – Founders and Team

    Bhagwandas Paliwal & Ashish Mahajan Co-founded Propstory.

    Ashish Mahajan – Co-Founder, PropStory

    Both are engineering classmates from IIT Bombay, Batch of 1999. However, both had pursued very different career paths for over a decade before coming together to set up the company in the year 2015.

    Ashish is deeply networked in the real estate and finance industry. He has worked in the real estate investments division at private sector lender IDFC in Mumbai for over 7 years. While Bhagwandas is a technocrat and has a background of handling complex technologies at Yahoo, AOL and other MNCs.  

    Propstory Team

    We are currently a 10 member team with people from varied backgrounds – engineering, finance, accounting, architects and commerce. We are a pretty lean but highly efficient bunch of people working from Mumbai and Bangalore.

    PropStory – Founder’s Advice

    One must explore their own capabilities beyond regular education.

    While we had the support of parents who were very open-minded, probably an attitude to take risks was an essential trait we missed early on in our lives.

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    PropStory – The Idea

    When Ashish used to work with a top-notch real estate firm, he found that it was difficult to asses different properties and projects.

    The data was made available from different sources but were not quite unreliable. The big disconnect was the real market feel of the person looking at a project. This is the same problem most homebuyers face. Further, in such a crowded market for any developer stand out it was essential that his marketing is focused on the buyer sets most likely to qualify for his project. This was the problem I wanted to solve. – Ashish said.

    I started a portal where I used to publish stories about property and areas in Mumbai. Soon we also started to cover Delhi NCR, Bangalore, Pune, Hyderabad and to some extent Chennai.

    From few hundred visits a day we clock close to 100,000 visits a month now. Over time we established a strong business in digital marketing driven by our content.

    We were narrating our own experiences of visiting properties and discussions with real estate companies. Essentially it was a project “Story”. Thereby it was only apt that we call it “Propstory”.

    PropStory Logo

    While the realty sector is a traditional one, we wanted a simple logo with younger buyers in mind. One which can appeal digitally and is more vibrant. This allowed us to create our logo which has a bright colored theme and represents the cityscape.

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    PropStory – How It All Started?

    Initial days were quite challenging – for we had to convince the industry to look at content marketing favorably. The otherwise strong focus on achieving sales at any cost or physical advertising was something we could not have changed in a day. Further, we wanted the developers to become more open in sharing data and facts on the properties. These were not easy things to do.

    Moreover, we were making a business out of it; thus we required sponsorships for our activities, again a thing never heard of in this space. Slowly and gradually we saw traction for the huge players in the sector and this is where we started seeing good traction.

    PropStory – Product / Service

    Our content development and marketing services bring us most of our revenues. We market the right content and disseminate it efficiently to drive in most quality inquiries for realty firms. Our methodology helps a property buyer understand the project in a better way than any other conventional sources.

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    PropStory – Business & Revenue Model

    Our revenue comprises sponsored content & digital lead generation activities. We are entirely focused on the real estate sector in India (at this stage). Our proprietary marketing models have helped our clients derive the best output from our digital activities.

    We have recently built a much-needed business application to smoothen the pre-sales process in the real estate business. We are currently in the test phase before commercializing the same.

    We earn revenue from content marketing & digital marketing campaign for top real estate firms in the country. We expect to commercialize a new business application soon, and that will be additional revenue for us.  

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    PropStory – Customer Acquisition

    We used various social and business networking tools such as LinkedIn, Facebook pages & references to connect with the business leaders in real estate. From there on we convinced Mumbai’s leading developers to work with us. That was the start of our monetization journey.

    PropStory – Growth and Revenue

    Our major business is driven from 5 cities – Mumbai, NCR, Bangalore, Pune & Hyderabad. We believe these markets offer the most value in the real estate sector i.e. 60-70%. Thus, fortifying in these cities is crucial for us before moving to smaller cities and towns.  

    We have grown our revenues from INR 1.5 lacs in FY 16 to INR 1.80 Cr. in FY 18 and are on our way to rise to INR 5 Cr in FY 19. Various leading realty firms work with us and consider us their important and dependable digital partners.

    PropStory – Building Work Culture

    Knowledge sharing is very essential for us. All members talk to each other on different challenges at work. And as such there are no barriers to approach other team members or even founders.

    We frequently arrange meetups for Mumbai and Bangalore teams to work together, so that the understanding, rapport and synchrony between all increase. While we are a fast-growing startup, providing work-life balance to our employees is also a top priority.

    PropStory – Funding

    After bootstrapping for nearly 18 months, in 2017, PropStory raised an angel round of $120,000 led by Abhishek Bhatewara, a member of angel investor platform Mumbai Angels; Vivek Shah, head of investment banking at Chinese securities and brokerage major Haitong Securities; Suraj Saharan, co-founder of logistics startup Delhivery; Paras Arora, co-founder of Tea Halt, a tea-based restaurant chain; and a few other angels participated in the round. We have grown over 10 times since then and also diversified into more business lines.

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    PropStory – Advisors and Mentors

    We have been mentored by a few industry leaders including real estate developers and financiers. This helps us to have a better and greater understanding of the business needs and orient ourselves.

    PropStory – Competitors

    While there is no direct competition we compete with a variety of players in the market consider the larger realty sites. Digital agencies and classifieds like Quikr, 99acres may be considered as closest. Though the differentiation is that PropStory is purely a content marketing platform, and does not engage in any kind of transactions

    We have a strong focus on content that no one else has. We are driving audiences to our strong factual content acquired from project sites.

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    PropStory – Future Plans

    We plan to enter at least 2 international markets with our content marketing services. We are in discussion with developers at Dubai for some time now. Over the years to come, we will set up processes to automate the data collection procedure. We have also developed a new business application which is in its testing phase right now.  That is likely to drive rapid growth for us.

    PropStory – FAQs

    What is PropStory?

    PropStory is a group of Entrepreneurs, Marketing professionals, Designers & Engineers who are passionate about enlightening people about the dos and don’ts of Real Estate in India. It is a Data-Driven Platform for Real Estate Buyers & Investors.

    Who are the Founders of PropStory?

    Bhagwandas Paliwal & Ashish Mahajan cofounded Propstory.

    Who are the competitors of PropStory?

    Digital agencies and classifieds like Quikr, 99acres may be considered as closest. Though the differentiation is that PropStory is purely a content marketing platform, and does not engage in any kind of transactions.

    How much revenue does PropStory earn?

    Their revenue has grown from INR 1.5 lacs in FY 16 to INR 1.80 Cr. in FY 18 and are on way to rise to INR 5 Cr in FY 19.

    How does PropStory make money?

    It earns revenue from content marketing & digital marketing campaign for top real estate firms in the country.

    PropStory – Conclusion

    PropStory is a content platform for the real estate industry. The organization has been floated by professionals with several years of experience in Real Estate investing, private banking, and internet technology. The Team is further supported by professionals with real estate, income tax, and legal backgrounds. All involved have graduated from premier institutions including IIT, ISB, and ICAI. Propstory have become the most dependable marketer in Indian Real Estate in less than 2 years since they started this journey. This is just the beginning!

  • Top 10 Affiliate Networks – Find the Best Affiliate Programs

    Many creators have their blog or a website and want to earn some cash out of it. Affiliate marketing is one of the best ways to monetize the traffic of your website. Let’s look at What are affiliate marketplace and the top affiliate marketplaces.

    What is an Affiliate Network
    Amazon Associates
    ClickBank
    Awin
    ShareASale
    Rakuten Marketing
    CJ Affiliate
    Avangate Affiliate Network
    eBay Partner Network
    FlexOffers
    Peerfly
    FAQ

    What is an Affiliate Network

    Affiliate Networks acts more like a middleman in between the merchants and the affiliates. For example, if you are a merchant and have products you want to sell and you are ready to provide commission for the people who refer customers for you, then you can sign up with an affiliate marketplace.

    An affiliate network will list your products on their platform and the interested people who would like to promote your products can get in touch with you and promote your products to their audience. Let’s look at some of the top Affiliate marketplaces.

    Amazon Associates

    Amazon Associates is one of the best Affiliate marketplace options for you to promote physical products on your website. Amazon Associate lets you earn commission on almost everything sold on amazon.com.

    Another added advantage of Amazon Associate is that you will receive a commission on anything your referred person purchases even if it is not the product you referred for.

    Amazon Associates Website
    Amazon Associates Website

    You would receive an average commission of 1% to 10% based on certain categories.

    ClickBank

    ClickBank is an affiliate marketplace which has a lot of digital products. It also has physical products. ClickBank has more of smaller merchants selling products such as e-books, membership sites or online courses. These merchants wouldn’t be a large corporation or an international brand but can provide you great offers according to your niche.

    Clickbank Website
    Clickbank Website

    The average commission rate will depend on the merchants you sign up but will comparatively high. They would also provide both flat-rate commission and percentage based commissions. The minimum payout ratio is USD 10.

    Awin

    Awin is one of the most popular affiliate marketing networks. It was formerly known as Affiliate Window. Through Awin you can get access to more than 13,000 different merchants. You will be able to find a lot of options for both physical and digital products at Awin.

    Some of the notable big names in the marketplace are Etsy, HP, Ali express, Under Armour, Gymshark and many more.

    Awin website
    Awin website

    The average commission rate varies upon the merchant you would sign up with but you would receive a minimum payout of USD 20. They also have a dedicated WordPress Plugin which will help you import the products.

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    ShareASale

    ShareASale is another popular affiliate marketing network. ShareASale offers affiliate programmes for more than 4500 merchants which are both big and small. You will have to apply individually to the merchants you require and get approved by them. ShareASale is considered to be one of the best options for both physical and digital products.

    ShareASale Website
    ShareASale Website

    The average commission in ShareASale also depends on the merchant you sign up and you would receive a minimum payout of USD 50.

    Rakuten Marketing

    Rakuten Marketing is an affiliate marketplace which is a popular network including a lot of big merchants. Rakuten Marketing was formerly known as LinkShare. Some of the big names in Rakuten Marketing are Walmart, Papa Johns, Best Buy and many more.

    Rakuten Marketing Website
    Rakuten Marketing Website

    Even in Rakuten Marketing the average commission depends on the merchant you sign up. The minimum payout of Rakuten Marketing is USD 50.

    CJ Affiliate

    CJ Affiliate is also another well-known affiliate marketplace. This affiliate marketplace brings together more than 1000 merchants under a single roof. CJ affiliate was formerly known as Commission Junction.

    Some of the big companies which are part of CJ Affiliate are GoPro, Grammarly, Priceline, Overstock, IHG (hotels), Lowes and many more. Even the average commission received from CJ Affiliate depends on the merchants and the minimum payout for direct deposit is USD 50. The minimum payout for a cheque is USD 100.

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    Avangate Affiliate Network

    Avangate Affiliate Network is also an affiliate marketplace which concentrates mostly on digital goods and software products rather than physical goods. Some of the popular products on Avangate Affiliate Network include Kaspersky, Bitdefender, Awario and many more.

    Avangate Affiliate Network Website
    Avangate Affiliate Network Website

    The average commission rate depends on the merchant you sign up with but according to the advertisement of Avangate you will receive up to 85% commission rate. The minimum payout is said to be USD 100.

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    eBay Partner Network

    eBay Partner Network is eBay’s own affiliate marketing platform. It is a platform which provides you commission for promoting eBay’s listings. The exact commission which you can earn depends on the product category.

    The average commission can always be in between 50% – 70% of eBay’s revenue. The minimum payout is around USD 10.

    FlexOffers

    FlexOffers is a popular affiliate marketing programme. Through FlexOffers you can get access to more than 12,000 different merchants or advertisers. FlexOffers is said to add more than 50 merchants on a daily basis. Some of the big brands in FlexOffers are Lenovo, Skechers, priceline.com and many more.

    FlexOffers Website
    FlexOffers Website

    The average commission rate depends upon the merchant you sign up with and the minimum payout is around USD 50 in U.S.A and USD 100 outside U.S.A.

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    Peerfly

    Peerfly is one of the rapidly growing affiliate networks. Through Peerfly you can get access to more than 3,300 merchants. Peerfly has both smaller and bigger merchants such as Target, Uber, Agoda, Loot Crate and many more. They offer a wide range of both physical and digital goods.

    Peerfly Website
    Peerfly Website

    The average commission depends on the merchant you sign up with and the minimum payout is around USD 50.

    FAQ

    What is the highest paying affiliate program?

    Bluehost, Hostinger, Cloudways, HostGator are some of the highest paying affiliate program.

    You can make from $100 to $25000 from an Amazon affiliate website.

    What does it mean to become an affiliate?

    Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products.

    Conclusion

    Affiliate marketing is a win-win situation for all. The affiliate marketplaces has been expanding significantly over the years because of its enormous potential.

  • 9stacks Success Story – Play Poker Online & Earn Money

    According to a report by Flurry Analytics, India is the 2nd country after US in terms of online mobile gaming. Again, according to Google KPMG report published in May 2017, the online gaming industry in India across platforms is estimated to reach $1 billion by 2021, with 310 million gamers. The data is enough to indicate Indian’s love for online games. And this love will grow further with companies like 9stacks, which are not only letting the gamers play but also earn.

    Based in Delhi, and established in November 2017, 9stacks is India’s fastest growing online poker platform that lets you earn money, playing.

    9stacks Success Story

    Startup Name 9stacks
    Headquarter Delhi, India
    Sector Gaming
    Founders Sudhir Kamath, Pratik Kumar, Abhinav Nigam and Rishab Mathur
    Founded 2017
    Parent Organization Sparskills Technologies Pvt Ltd
    Website www.9stacks.com

    9stacks – About & How It Works?
    9stacks – Founders & Team
    9stacks – How It All Started?
    9stacks – Name,Tagline & Logo
    9stacks – Business & Revenue Model
    9stacks – User Acquisition
    9stacks – Startup Challenges
    9stacks – Funding & Investors
    9stacks – Advisors & Mentors
    9stacks – Awards
    9stacks – Competitors
    9stacks – Growth
    9stacks – Brand Ambassador
    Gaming Indutry Details
    9stacks – FAQs
    9stacks – Conclusion

    9stacks – About & How It Works?

    9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leader board prizes. It is professionally run and 100% legal in India. As a highly reliable, safe and trusted poker site in India, they process the fastest cash outs when you win money on 9stacks.

    Recently, It launched Faboom.com- one of India’s fastest growing fantasy sports platforms, where sports lovers can participate in daily contests, make multiple teams, rank the players to score maximum points and earn money on every match. Between 9stacks and Faboom, the company has >0.5 Million registered users, and growing rapidly.

    Major USPs are-

    • 9stacks has very low downtime and offers seamless gaming experience, anytime anywhere.
    • The user interface is highly intuitive and smooth, and is optimized for beginners, unlike the typical model followed by many of its competitors which was optimized for experienced power users. On 9stacks, decision-making for new players is simplified and the UI follows a “less is more” approach. By reducing the complexity of choices, the beginner user is able to focus only on playing the game. Further, the user experience flows seamlessly, across the web (HTML5) version, Android app, iOS app, and desktop apps for Mac and Windows, and also on progressive web application (PWA) which is Light weight, quick and responsive.
    • It ensures that even if the number of players increase, their site functions smoothly
    • Trust infrastructure – 9stacks uses a Random Number Generating device to ensure unbiased and unpredictable dealing of cards. This ensures no player is cheated on.
    • User skills dashboard which presents to the user an analysis of his/her poker skills and helps improve them –  e.g., analysis of preflop and post flop action, along with his/her use of particular hand combinations
    • Its mandatory geolocation check ensures that 9stacks is not used in states where this kind of gaming is banned, for example Sikkim.
    • Its latest feature, Responsible Gaming, is aimed at protecting the players, especially those who lack control over their gaming, from the potential negative consequences of online gaming.
    • Dual Chip System, transparent tax deduction policies
    • The platform has an automated cash-out system, and cash outs happen within two hours of submitting a request.
    • It is the only site in India to have stakes wise, customized challenges for players.

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    9stacks – Founders & Team

    Sudhir Kamath, Pratik Kumar, and Rishabh Mathur are the Founders of 9stacks.

    9stacks Founders

    Sudhir Kamath, Co-Founder & CEO is an IIM-A alumnus and ex-McKinsey consultant with over 17 years of experience. Prior to 9stacks, he was CEO of Suntera Energy, a privately held oil and gas exploration company.

    Pratik Kumar, Co- Founder & CMO is an IIT KGP alumnus, with over 12 years of experience in e-commerce and online marketing. He was the CMO of Nykaa.com and founding team member of Zivame.com.

    Rishab Mathur, Co-Founder & CTO is an IIT KGP alumnus with over 12 years of experience in technology. He was head of mobile technology for Nearbuy and CTO of 9monks and Blot Canvas.

    Currently, 9stacks has 35 employees working and their office culture is quite cool. Every Friday there are poker games in office which helps all the team come together and socialize.

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    9stacks – How It All Started?

    The 9stacks team identified early on through customer interviews that online gamers prefer secure  gaming platforms, with smooth financial transactions, strong trust infrastructure, and a best-in-class user experience. It was established keeping these expectations in view.

    As a B2C startup, 9stacks started off through reaching out to the founders’ and team’s friends and friends-of- friends, to establish an initial group of about 200 customers. This was their “testing group” who provided feedback on their design and UI/UX. Once, they iterated the product, they moved onto digital marketing so as to reach out to more customers and consequently kept scaling up the project.

    The name 9stacks is based out of the poker game. Basically a poker table has 9 players, thus 9 and there are stacks of chips on a table. That is how 9stacks came into being.

    9stacks Logo

    9stacks – Business & Revenue Model

    9stacks is an initiative build on Business To Consumer (B2C) model. It charges service fee (Rake) for enabling gamers to play with each other online.

    It has a customer friendly platform with best-in-class UI/UX. In the platform customers only play against each other, meaning the game is among the customers themselves and nobody from the 9stacks side are involved in the gaming process. Moreover, they have a feature called Random Number Generator (RNG) – through which nobody from 9stacks administration can control the cards which are dealt to the players and the cards which are dealt as community cards. The unpredictability of RNG makes their platform exciting, unbiased and ensures that the gamers get a wonderful fun experience.

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    9stacks – User Acquisition

    9stacks got its initial 1oo customers through reaching out to friends and friends-of- friends. This was their “testing group” who provided feedback on their design and UI/UX. Once, they iterated the product, they moved onto digital marketing so as to reach out to more customers and consequently kept scaling up the project.

    9stacks’s industry’s best UI/UX, has lead to higher retention of users and conversion from registration to depositors and has helped the company earn highest revenue per user in the industry. Features like ‘Random Number Generator’ , ‘Responsible Gaming’, ‘User skills dashboard’ and ‘Quick Cashout Process’ has helped it build trust among their audiences and hold a place for themselves in the gaming industry.  The company invests a lot of effort in gamification and leaderboard based promotions.

    They are also the first company to have a poker rap song called Hustle Hai with Dependent artists. Through this campaign they could generate 80 User Generated Content. Their another initiative called PokerFace was launched with Gopal Datt, a first of its kind poker chat show which celebrates the lives and stories of poker players. Through such initiatives, the company has successfully established connections with its target audience

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    9stacks – Startup Challenges

    Like most of the startups, the most challenging part for 9stacks  was also initial funding. The 9stacks team had to reach out to a number of potential angel investors and converting those to raise 9stacks’s initial $1.5Mn in angel round. However, for subsequent rounds, raising funds was a bit  easier, as they had the product, user base and revenues to showcase.

    On the product front they engaged in experimentation and using data to validate outcomes. For instance, they launched a new tournament structure that was probably unique anywhere in the world. After a couple of months they realized that it wasn’t pushing user engagement in the right way, so they had to shut down that experiment. This is one of many such examples, the team at 9stacks say!

    9stacks – Funding & Investors

    9stacks has raised 2 rounds of funding worth around $6 million till date from investors like, Waterbridge ventures and individual angel investors including Anant Daga (TCNS Clothing), Kartik Sheth (Bharti Airtel),  Kedar Gavane(vice president at web research firm ComScore), Amit Diwan (senior director at global real estate investment firm Hines), Mohit Sardana (chief business officer at travel booking startup GoFro) and Shubhajit Sen (former chief marketing officer at domestic handset maker Micromax)

    Date Stage Amount Investors
    December 2017 Angel $1.56 million Angel investors including Swati Gupta (founder, IndustryBuying), Purnima Khandelwal (founder, INI Farms), Maheshwer Peri (founder, Careers360) and Kartik Sheth (Chief executive, Wynk Music).
    October 2018 Series A $3.84 million WaterBridge Ventures Astarc Ventures

    9stacks – Advisors & Mentors

    The team 9stacks seeks constant advice from experts and are assisted by great mentors from the industry. There are few mentors who besides assisting them have also become investors in their projects.

    • Manish Kheterpal of Waterbridge Ventures, wrote the first institutional cheque for them, and participates on their board.
    • Vinay Mittal, is one of their leading angel investors.  
    • Kartik Sheth, is one of the investors who have been part of 9stacks journey since the beginning. He is the CEO of EkAnek Technologies and formerly the chief Innovation officer at India’s largest telecom company.

    9stacks – Awards

    • SUTRA HR form: The startup  was featured in the top 100 startups to watch out for in 2018
    • eGaming Review: It is the first Indian Poker company to win the prestigious EGR award in London for the best poker marketing campaign of the year.
    • Startup Asia: 9stacks has also been voted amongst the Top 30 startups in India in 2019. Last but not the least, It created history when Nishant Sharma and Vivek Rughani, part of #9stacks Team India became the first two Indian poker players ever to enter the top 100 ranks in the Main Event.

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    9stacks – Competitors & Growth

    Competitors-

    Adda52, Pokerbaazi, Spartan and Pokerstars India are some major competitors of 9stacks.

    Growth-

    9stacks has achieved year on year growth consistently. The following facts reiterate their growth:

    • 6x growth in annual revenue
    • 6x growth in user base
    • 5x growth in games played

    Currently, 9stacks and Faboom has more than 500,000 registered users and handles wagers (GMV for the gaming industry) of more than $10M every month. In the next two years the company expects to grow these numbers by at least 10X.

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    9stacks – Brand Ambassador

    9stacks, an Online Poker Platform  signed Suresh Raina as its brand ambassador on September 2020. Suresh Raina, who announced retirement from the international cricket last month (July 2020), will be a part of 9stacks’ upcoming campaigns and engagement activities. 9stacks currently claims over 32 million users.

    “During the lockdown, we all learned a lot of new things and I for one picked up playing poker online on 9stacks. It’s a fun game of skill that makes you think and apply numerous strategies to win,” said Raina.

    “Suresh Raina is an inspiration to millions of Indians. His skill as a sportsperson is a result of years of practice, passion, understanding of the game and hard-work and this skill has made him win many matches for India and become the champion that he is,” said Pratik Kumar, Co-Founder, 9stacks.

    Gaming Indutry Details

    As per the 2019 Media & Entertainment Sector report by E&Y,

    • Indian online gaming subscriber base in 2018 was 278 million, up from 183 million in 2017
    • 89% of gamers played on their mobile phones
    • Revenue Growth Rate for online Real Money gaming in 2018 was 82%

    9stacks primarily targets millennials between 21-27 years, and as India currently has the largest youth population, the company envisions  their business expanding.

    We firmly believe the Indian online gaming market is at the early stages of a long-term growth curve, driven by improving access to internet and smartphones, rapidly dropping data costs, and increasing access to online transactions mechanisms.

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    9stacks – FAQs

    Who are the Founders of 9stacks?

    Sudhir Kamath, Pratik Kumar, and Rishabh Mathur are the Founders of 9stacks.

    How much funding has 9stacks raised?

    9stacks has raised 2 rounds of funding worth around $6 million till date from investors like, Waterbridge ventures and individual angel investors.

    What is 9stacks?

    9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leader board prizes. 9stacks is professionally run and 100%  legal in India.

    How does 9stacks make money?

    It charges service fee (Rake) for enabling gamers to play with each other online.

    9stacks – Conclusion

    Are you looking to learn how to play poker? Interested in learning how to win money at poker? 9stacks is the best platform for you. 9stacks is India’s fastest-growing online poker platform. 9stacks is the best poker place for newbies, as well as regular poker players in India to have fun, develop poker skills, enjoy, have a nice time, and win money. It is a highly reliable, safe, and trusted poker site in India where there are the fastest cashouts when you win money on 9stacks. The 9stacks website and the 9stacks app have a user-friendly intuitive interface, and you can play online poker seamlessly, on your phone or computer anytime from anywhere.

  • The Growth Of Esport Market In India: The New Booming Industry

    Esports is a form of sport competition using video games which is often organized into multiplayer video games, particularly between professional players, individually or as team. Esports has managed to take over the market in India mainly because of the growth and promotion done on online streaming platform such as Youtube and Twitch. The word “esports” is getting increasingly popular by the day thanks to the multiplayer online games like PUBG and Fortnite.

    The masses still don’t know that the esports industry is more than a decade old and has just shot up in India in the past few years with more developers and investors jumping into the sector. The most common video game genre of esports are multiplayer online battle arena (MOBA), first person shooter (FPS), fighting, card games, battle royale and real time strategy (RTS). The popular franchises include League of Legends, Dota and Counter strike.

    Although the legitimacy of esports as a true sporting competition remains in question, they have been features alongside traditional sports in events such as Asian games, while even the International Olympic Committee are also discussing their inclusion into the future of Olympic events. In India esports accounted for around 4% of all online gaming users and 9.13% of aggregate revenue out of the overall online gaming market in FY20. The growth in esports prize money pool by 123.3% during 2016-2018 has attracted gaming enthusiasts to become professionals

    Esports in India
    Esports Market During Covid-19
    Best Esport Games in India
    Role of The Stakeholders
    Esport as a Career Option
    Rise in Esport Prize Money Pool
    Smartphone Penetration
    Emergence of Esports Café
    Rise in Startup Investments
    Frequently Asked Questions

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    Esports in India

    According to Forbes, India ranks 16th, with a total revenue of $1.17 billion (8,000 crore approx.). Comparatively to, North America is estimated to generate revenues of almost $409 million in the next four years while China known to have largest gaming market in the world, with a total revenue of $37.9 billion (Rs 26.11 lakh crore approx.) in 2018, followed by US, Japan and Korea. This shows there is huge potential in the esports market and India needs to tap into that space.

    In 2010, India only had 25 game developers whereas now we have 250 more joining the list every year. Corporate giants like Paytm, Alibaba, Tencent and even Nazara have been investing heavily in the Indian gaming market, which is currently one of the top 5 countries in terms of mobile gaming. Most of the revenue generated in esports is sponsored by companies like Asus, Oppo which have been funding to organize and promote esports competitions in India.

    Popular esport events in India
    Popular esport events in India

    Apart from the local tournaments like PUBG Mobile India Series 2019, for the first time, Mumbai is set to play host to one of the biggest esports gaming event, ESL (Electronic Sports League) which will see Dota 2 players from across the globe compete in the two-day tournament. According to a Forbes report, as of October 31st 2019, 285 players from India had earned $216,761.38 (Rs 1.49 crore) in various esports tournaments and games, ranking India at number 64.

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    Best Esport Games in India

    Counter Strike

    Counter Strike remains the most popular and most played esports in India. Counter Strike was released in 2012. Since 2012 Counter Strike has been India’s most popular esports game. India was not a hub for esports back then. But now Indian esports are being recognized at an international level and getting international investments too. Counter Strike is a multiplayer first-person shooter which pits two teams against each other. Competitors are given the task of eliminating the other while completing separate objectives.

    Dota 2

    Dota 2 is one of the first esport that comes to mind while talking about India’s most popular esports games. Dota 2 is a multiplayer online battle arena. The two featured teams can have 5 players each. To win Dota 2, each team has to destroy the opposing structure while defending theirs. Players have more than 100 characters to choose from. Each character has unique abilities, playing styles, and attributes.

    Esports Market During Covid-19

    The paradigm shift in the way Indians consume content and the way people socialize online has acted as a catalyst for man attention economy sectors including online gaming. According to a report by Barc and Nielson the number of smartphone game users per week grew from 60% in pre Covid times to 68% during the lockdown. Similarly the mobile games per user spent went from 151 minutes before covid 19 to 218 minutes after the lockdown.

    Esports has a huge potential in the Indian market because of the high youth population.  The esport segment has online gaming has witnessed significant growth in India in the past few thanks to proliferation of high end smartphone at affordable prices, as well as the rise of mobile games such as PUBG mobile, Free Fire, Clash of Legends, call of duty Mobile among PC and Console games.

    Along with deeper penetration for high speed 4G internet and a rise in the number of online gamers the esports market has all the ingredients for growth. The aggregate revenue of esports startups and companies in India reached $68 Million in FY2020 and is projected to grow by CAGR 36% in the next 3 years, as per Inc42 Plus analysis of 36 companies including Jetsynthesys, Nazara technologies, Usports, Gamerji among others.

    India's online gaming revenue growth to hit inflation point
    India’s online gaming revenue growth to hit inflation point

    Role of The Stakeholders

    From e-commerce platforms like Flipkart to Asus, high end gaming hardware manufacture s like Asus as each platform play a major role in making sure that budding gamers and professional get the required accessory or hardware. According to Leon Yu, Regional Head for India and South Asia, ASUS, “most gamers these days demand LCDs, mobility of hardware and mostly importantly performance. We have also ensured that affordability and performance is catered to with our new series of ROG gaming laptops, which start at Rs 50,000.”

    In terms of affordability and availability, ecommerce platform like flipkart and amazon make sure that customers get the products at a cheaper price. Looking at the market opportunity, even unicorns such as Paytm and Hike have doubled down on games. While Paytm launched Paytm First Games as a multi-game platform, Hike-backed WinZO has also been growing rapidly and has raised plenty of funding in the recent months.

    Connectivity is quintessential for the growth of the gaming industry and telecom providers too have been working around the clock to not only provide users with affordable data plans, but also work towards make high-speed data accessible across India. According to Anurag Khurana, Head of Esports, Reliance Jio Infocomm Limited, “In terms of data availability, Reliance Jio has setup 3,00,000 mobile towers and spread around 3.5 million km of high-speed broadband cables across India in order to improve the connectivity because I feel low latency is key for online gaming.”

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    Esport as a Career Option

    Currently there is not much scope for professional gamers in India as the infrastructure and the ecosystem is not ready to support a lucrative livelihood for many. According to Akshat Rathee, “choosing to be a gamer is a risky proposition in India as there is not much scope. However, there are other avenues one can explore in the gaming industry. People can choose a career in game commentary, choose to be an influencer where they can play games and talk about it, or a coder who can write code to build AI for games.”

    Data handlers are also a good option where they can track data issues and then the biggest avenue is voice-over artistes as many developers will look to localize game content for Indian gamers. A career in esports or gaming in India can easily earn you anywhere from Rs 50,000 to Rs 2 lakh in a month. Since esports doesn’t require any extreme physical strength, it is a gender neutral space. Sasha Hostyn is one of the most successful women in professional esports and recently won the Intel Extreme Masters 2018 tournament, taking home $50,000 (Rs 34.45 lakh).

    Rise in Esport Prize Money Pool

    As indicated earlier, esports has seen rising participation from Indian players as the prize money across esports tournaments has been on an upward trajectory since 2016. The entry of PUBG Mobile in India was game changing moment as it provided gamers a career option. As per sensor tower data for July 2020, out of PUBG Mobile 734 Mn downloads globally, India was the ranked top in terms of downloads, with 175 Mn installs or 24% market share.

    The growth rate of Esports prize money in India
    The growth rate of Esports prize money in India

    Of course, much of this growth has been in recent years, whereas esports is already a multi-billion dollar business in the US and China. So relatively speaking, India has a long way to go in terms of revenue and income for players, despite outpacing China and the US in terms of downloads. To put in perspective, in 2019, esports tournaments in the US offered over $40 Mn in prize money, while India’s largest tournaments the PUBG Mobile India Series 2020 offered Rs 50 Lakh as total prize money.

    Smartphone Penetration

    Aside from the internet penetration and demographic fit, esports market in India has been driven by the proliferation of high performance smartphones and increasing presence of gaming related. The number of smartphone users in India grew at a CAGR of 15% during 2015 to 2020. The growing demand for digital services for information, entertainment and communication through apps such as Facebook, Whatsapp and YouTube have led to matured segment like esports.

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    Emergence of Esports Café

    Esport cafes are not only a way for people to play games without owning the requisite hardware, but this is where the competitive mentality is built through amateur tournaments. India is home to an estimated 350-plus such esports cafes with PC hardware giant NVIDIA announcing plans to expand its gaming footprint in India by adding 100 more cafes. Nemesis Gaming, League of Extraordinary Gamers (LXG) and Circle Gaming are few major esports cafe startups in India.

    Rise in Startup Investments

    The demand for competitive gaming rises in India, the esports and gaming segment is attracting adequate investor interests. Between 2014 and H1 2020, the total venture capital funding in Indian gaming startups was $448 Mn, according to Inc42 Plus. Among the gaming startups, the top-funded startups are Dream11 with $100 Mn in total funding, followed by Smaaash Entertainment with $82.6 Mn in funding and Nazara Technologies with $79 Mn.

    Frequently Asked Questions

    How to get into esports in India?

    You need to pick one famous game and practice it well. Get as many wins as possible. The best thing to join esport is to join a league or play in an online tournament. The entry fees are very less. It gives you chance to play against high-level players.

    Which are the best esports games in India?

    Counter Strike, Dota 2, League of Legends, Overwatch are some of the best esports in India.

    How esports organizations make money?

    Esport organizations make money through content and tournament performance.

    Does esports have a future in India?

    Esports as an industry has unlimited scope in India. According to the Indian Federation of Sports Gaming, Esports will see rapid growth in the country and reach a cumulative revenue of up to ₹11,900 Crore.