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  • List of 25 Startups Funded by Ratan Tata

    “If you want to walk fast, walk alone. But if you want to walk far, walk together.”
    – Ratan Tata, Tata Group

    Ratan Tata is a prolific investor and has made numerous investment in many Startups. His style of investment and funding are revered by many across the globe. And his investments are known to emerge as giants in their respective sectors with time. Ola Cabs is an example.

    An investment from Ratan Tata gives a boost to startups in terms of publicity, acquiring finances, and brand-building. Here is a list of the startups that Ratan Tata has funded over the years. Consequently, the behemoth organization of Ratan tata – Tata Group has also infiltrated a number of markets such as telecom, software, groceries, and fashion.

    Latest News

    22 April, 2021 – Ratan Tata has recently made an undisclosed amount of investment in Mailit which is a Mumbai based logistics startup serving a lot of big corporates including Tata Motors, ICICI Bank, HDFC Bank, etc.

    1. Mailit
    2. Tork Motors
    3. Snapdeal
    4. Cure.fit
    5. Paytm
    6. Ola
    7. Repos Energy
    8. ClimaCell
    9. Abra
    10. CarDekho
    11. Holachef
    12. FirstCry
    13. Lenskart
    14. NestAway
    15. Urban Ladder
    16. UrbanCompany
    17. GOQii
    18. Xiaomi
    19. Lybrate
    20. Infinite Analytics
    21. CashKaro
    22. DogSpot
    23. BlueStone
    24. Zivame
    25. Generic Aadhaar

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    Mailit

    The Recent investment by Ratan Tata was in 2021, as he invested in Mailit, a technology-driven mailroom management and logistics company. The terms of the investment are undisclosed but it comes at at a time when Mailit is planning to launch 500 mailrooms across India in addition to establishing fully mechanised warehouses and distribution centres in the next five years.

    Tork Motors

    Tork motors | Ratan Tata Investment
    Tork motors | Ratan Tata Investment

    Tork Motors is a Pune-based electric motorcycle startup. Ratan Tata invested an undisclosed amount in Tork Motors in October 2019. He saw potential in the company and found the team to be commendable. Apart from Ratan Tata, Bharat Forge and Bhavish Aggarwal (Ola Cabs’ founder) have also invested in Tork Motors.

    Snapdeal

    Snapdeal | Ratan Tata Investment
    Snapdeal | Ratan Tata Investment

    Snapdeal is India’s first online marketplace for multiple categories. It has received funding from Ebay and Alibaba. Snapdeal was launched by Kunal Bahl and Rohit Bansal in February 2010. It has over 3 lakh sellers and hosts over 3 crore products across 800+ diverse categories from more than 1,25,000 regional, national, and international brands and retailers.

    Ratan Tata made an investment in Snapdeal soon after Flipkart’s acquisition of Myntra. He bought 256 shares from the e-commerce venture’s angel investors. This move not only protected Snapdeal from losing market share but also prevented any potential attempt by Flipkart to monopolize the e-commerce segment.


    Pierre Omidyar | Founder & Chairman of eBay | Founder of Omidyar Network |
    Pierre Omidyar is an American Entrepreneur and a software engineer who foundedthe e-commerce platform, eBay in 1995. He was the Chairman of the company from1998 to 2015. He soon became a billionaire as soon as eBay issued an InitialPublic Offering (IPO) in 1998. In 2010, he launched an investigat…


    Cure.fit

    Curefit Logo
    Curefit | Ratan Tata Investment

    Cure.fit is a health and fitness startup that has raised $170 million from investors like Accel Partners, Kalaari Capital, Chiratae Ventures, and Ratan Tata to date.

    Cure.fit maintains a chain of fitness centers (under the ‘Cult.fit’ brand), a food delivery platform called ‘Eat.fit’, a chain of healthcare clinics called ‘Care.fit’, and the recently launched online mental-wellness platform called ‘Mind.fit’.


    Mukesh Bansal – CEO of Cure.fit | Founder of Myntra
    Mukesh Bansal is the Founder of the fashion e-commerce firm, Myntra[/myntra-online-fashion-store/]. He is an Indian businessman, who currentlyserves as the CEO of Cure.fit and its co-founder as well. He is also on theboard of Olympics Gold Quest, which is a non-profit organization that promotess…


    Paytm

    Paytm | Ratan Tata Investment
    Paytm logo

    Paytm started out as a mobile recharging platform and later became an online marketplace for multiple categories. It became India’s first payment bank after receiving a license from the Reserve Bank of India (RBI). Ratan Tata Made an investment in Paytm by raising a funding of INR 1 crore in March 2015 for One97 Communications – the parent company of Paytm. This funding fetched him the position of a business advisor on One97 Communications’ board.

    Paytm is now among the most successful digital payment companies with millions of subscribers. It thrived when the demonetization scheme was implemented in India in November 2018. At present, the company’s gross merchandise value (GMV) is over $1 billion.


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    Ola

    Ola Logo | Ratan Tata Investment
    Ola Logo | Ratan Tata Investment

    Ola is India’s first home-grown cab aggregator service and one of the nine Indian unicorn startups valued at $5 billion. The app allows users to book a taxi on their smartphone at the best fares. Ola provides cab services across price segments that range from economy to luxury.

    Ratan Tata funded Ola in July 2015, 5 years after the company began its operations in 2010. He invested INR 95 lakhs in the company in personal capacity. Ratan Tata made also an investment through his investment company – RNT Capital Advisors – of INR 400 crores in Ola.

    Repos Energy

    Repos Energy  | Ratan Tata Investment
    Repos Energy | Ratan Tata Investment

    Aditi Bhosale Walunj and Chetan Walunj founded Repos Energy. Repos Energy is a Pune-based startup responsible for the doorstep delivery of fuel to industries. It works using cloud-based technology and IoT devices. Customers can order diesel on the Repos app. A Repos petrol pump operator then arrives at the customer’s location and completes the diesel delivery. Ratan Tata made an undisclosed amount of investment in this startup.

    ClimaCell

    Climacell | Ratan Tata Funded Startup
    Climacell | Ratan Tata Funded Startup

    ClimaCell is an app developed by Rei Goffer, Shimon Elkabetz, and Itai Zlotnik that provides accurate weather forecast to alert people about upcoming floods. It uses day-to-day devices as environmental sensors. ClimaCell focuses on error-free weather predictions and has garnered a lot of attention.

    Ratan Tata participated in ClimaCell’s seed round funding in September 2016. ClimaCell has acquired $70 million over three rounds of funding.

    Abra

    Abra Logo | Ratan Tata Investment
    Abra Logo | Ratan Tata Investment

    Ratan Tata has also made an investment in a Silicon Valley based bitcoin startup with American Express where he with American Express invested $12 million in Abra. People can store digital cash and send money to any smartphone using Abra’s app. Abra earns money when users buy or sell digital currency through its app.

    CarDekho

    CarDekho Logo | Ratan tata Funded Startups
    CarDekho Logo | Ratan tata Funded Startups

    CarDekho is India’s leading car search venture that helps users purchase the right cars. Ratan Tata invested an undisclosed amount in GirnarSoft – the parent company of CarDekho, BikeDekho, and PriceDekho portals.

    The CarDekho app has rich automotive content that includes expert reviews, detailed specs and prices, comparisons, and the visuals of the different car brands and models available in India.

    The company deals with many automobile manufacturers, more than 4000 car dealers, and numerous financial institutions to facilitate the purchase of vehicles. The CarDekho portal accounts for about 30% of the automobile manufacturers’ combined annual sales today.

    Holachef

    Hola Chef | Ratan tata Funded Startups
    Hola Chef | Ratan tata Funded Startups

    Holachef was founded by Saxena and Anil Gelra in 2014. Holachef connects expert chefs with consumers via its website and mobile app (available for both Android and iOS platforms). The platform offers a new menu everyday and delivers food in a state-of-the-art packaging. Holachef received an undisclosed amount of investment from Ratan Tata in September 2015.

    Ola-owned food delivery firm Foodpanda has acquired Holachef.


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    FirstCry

    Firstcry Logo | Ratan Tata Funded Startups
    Firstcry Logo | Ratan Tata Funded Startups

    FirstCry is a baby care e-commerce platform. FirstCry is owned by BrainBees Solutions. It follows an omni-channel strategy of selling through online and offline stores. Ratan Tata invested an undisclosed amount in this startup in January 2016.

    Lenskart

    Lenskart Logo | Ratan Tata Funded Startup
    Lenskart Logo | Ratan Tata Funded Startup

    Lenskart is a popular online retailer for eyewear. It was also been added to the list of companies invested by Tata as it secured funding from Ratan Tata in April 2016; the amount is undisclosed.

    Lenskart sells sunglasses, eye glasses, contact lenses, and more. The officials from Lenskart said that Ratan Tata’s role was more of a mentor and an advisor than a financial investor. Some of the investors in Lenskart are TPG Group, IDG Ventures India, and Unilazer Ventures founder Ronnie Screwvala.

    NestAway

    nestaway logo | Ratan Tata Funded Startups
    nestaway logo | Ratan Tata Funded Startups

    NestAway allows users to find, book, and move-in to a rental home of their choice across Indian cities. NestAway’s aim is to provide better rental solutions with the help of design and technology. The company presently caters to more than 35,000 tenants and 16,000 owners, providing homes to over 7000 families in cities like Delhi, Gurgaon, Hyderabad, Pune, Mumbai, Bengaluru, and others. Ratan Tata invested an undisclosed amount in NestAway Technologies Pvt. Ltd. in December 2017.


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    Urban Ladder

    Urban ladder logo | Ratan Tata funded Startups
    Urban ladder logo | Ratan Tata funded Startups

    Urban Ladder is an online furniture seller. Urban Ladder was founded by Ashish Goel and Rajiv Srivatsa in July 2012. It currently offers over 1,000 products across 25 furniture categories such as wardrobes, beds, sofas, dining tables, and coffee tables. The online retailer secured funding from Ratan Tata in November 2015.

    UrbanCompany

    Urban Company Logo
    Urban Company Logo

    UrbanCompany, previously known as UrbanClap, is a local services marketplace that raised an undisclosed amount in funding from Ratan Tata in December 2015. It is also funded by Snapdeal founders Kunal Bahl and Rohit Bansal.

    The UrbanCompany app allows the online booking of services such as plumbing, electric work, beauty treatments, and salon. UrbanCompany has successfully penetrated the services sector and bridged the gap between workers and consumers. People can now easily overcome the challenges of household hurdles, troubles, fixtures, and anything related through UrbanCompany.

    GOQii

    Goqii Logo | Ratan tata funded Startups
    Goqii Logo | Ratan tata funded Startups

    GOQii makes healthcare watches that are similar to smart watches. It also makes GOQii Stride, a device people can attach to their shoes and keep track of the number of steps, etc. GOQii’s platform provides tools for real-time personalized coaching, scheduling health check-ups, and securing information in a health locker. GOQii was founded in 2014 by Vishal Gondal. It joined the list of Ratan Tata-backed startups after he invested an undisclosed amount in October 2016.


    Vishal Gondal | Founder & CEO of GOQii | Former CEO of Indiagames | Managing Director at DisneyUTVDigital |
    Vishal Gondal is an Indian Entrepreneur, who founded a fitness technologycompany, GOQii (pronounced Go-Key) in 2014. He is the former CEO of the gamedevelopment company, Indiagames, which was sold to DisneyUTVDigital. He servedas the Managing Director of Digital division of The Walt Disney Compan…


    Xiaomi

    xiaomi logo 

    This might come across as an interesting trivia—Ratan Tata is the first Indian to buy a stake in Xiaomi and he has also made an undisclosed amount of investment in the company. Xiaomi is the world’s fourth largest smartphone manufacturer and is based out of China. The brand is very popular in India. It entered the Indian market in 2014. The Chinese tech giant sells smartphones, laptops, air purifiers, tablets, LED TVs, fitness bands and more.

    Some senior executives from Xiaomi were quoted saying that they would seek Ratan Tata’s advice on how to expand globally.

    Lybrate

    Lybrate Logo | Ratan Tata Funded Startups
    Lybrate Logo | Ratan Tata Funded Startups

    Lybrate was founded in 2013. It connects patients and doctors. Lybrate launched an online lab testing facility in May 2016. A patient’s sample is collected right from his or her home and the results are then shared online. Lybrate secured about INR 64.8 crores ($10.2 million) funding from Ratan Tata in July 2019.


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    Infinite Analytics

    Infinite Analytics
    Infinite Analytics

    Infinite Analytics is a U.S. and Mumbai-based startup founded by two MITians – Akash Bhatia and Purushotam Bolta. It became Microsoft Dynamics AX’s first global OEM partner four months after Ratan Tata has also made an investment in this startup in August 2015.

    Infinite Analytics is a cloud-based big data startup that predicts consumer behavior based on information shared by users on social networking sites. Infinite Analytics analyses raw data, maps out a person’s social genome, and then gives personalized recommendations to consumer brands with online presence. This information, which is collected without breaking privacy laws, allows a retailer to identify and recommend products that will appeal to customers. Infinite Analytics has expanded its predictive analytics technology to verticals beyond retail and e-commerce.

    CashKaro

    Cashkaro Logo | Ratan Tata Funded Startups
    Cashkaro Logo | Ratan Tata Funded Startups

    CashKaro is a cashback and coupons website that provides 30% cashback to customers who shop on its affiliates’ platforms. These platforms include Amazon, Paytm, Jabong, and ShopClues. The Gurgaon-based company was founded by Swati and Rohan Bhargava in 2013 and raised an undisclosed amount in Series A funding from Ratan Tata in January 2016.

    Cashkaro generates revenue by taking commission from retailers and sharing a portion of it with customers in the form of cashback. It is the largest cashback website in India with over 10 lakh registered users and has given net cashback of more than INR 30 crores.

    DogSpot

    Dogspot Logo | Ratan Tata funded Startups
    Dogspot Logo | Ratan Tata funded Startups

    DogSpot is a Gurgaon-based online pet care platform that handles about 60,000 orders on a monthly basis with an average basket size of INR 1,700. DogSpot also promotes pet-centric events, drives, and related content. The startup was founded in 2007 and is run by PetsGlam Services Pvt. Ltd.

    Ratan Tata invested an undisclosed amount in his personal capacity in DogSpot in January 2016. Ronnie Screwvala also invested in DogSpot alongside Ratan Tata.

    BlueStone

    Bluestone Logo | Ratan Tata funded Startups
    Bluestone Logo | Ratan Tata funded Startups

    Bluestone.com is an online platform for purchasing jewelry. BlueStone was founded by Gaurav Singh Kushwaha in 2011. BlueStone is backed by Ratan Tata and has also received a funding from him in 2014. It offers over 5,000 jewelry designs and plans to scale to 30,000 designs in the next three years.

    Zivame

    Zivame Logo | Ratan Tata funded Startup
    Zivame Logo | Ratan Tata funded Startup

    Bangalore-based Zivame was founded in 2011 by Richa Kar and Kapil Karekar. Zivame is an online platform for one’s lingerie needs. It has raised $48 million in four years. The startup gained popularity through its quirky campaigns and is a well-known name today. Zivame received funding from Ratan Tata in September 2015.

    Generic Aadhaar

    Generic Aadhaar | Ratan Tata funded Startup
    Generic Aadhaar | Ratan Tata funded Startup

    Ratan Tata has invested undisclosed amount in Generic Aadhaar, a Maharashtra-based pharmaceutical startup. Arjun Deshpande founded Generic Aadhaar in 2018. Generic Aadhaar provides generic medicines from reputed pharmaceutical companies at discounted rates—up to 80% cheaper than the retail price. It offers a catalog comprising branded, generic, homeopathy, and Ayurveda medicines from government-approved manufacturing facilities.

    Generic Aadhaar aims to partner with 1000 pharmacies through a franchisee model in the coming months and expand its reach to places like Tamil Nadu, Andhra Pradesh, New Delhi, Goa, Rajasthan, and Gujarat.


    How startups raise funds from Ratan Tata
    From the moment Ratan Tata resigned as the chairman of Tata groups on his 75th birthday, he has been looking out for interesting start-ups to invest in. RatanTata has always been a philanthropist and has provided innumerable contributionsto various charities throughout his lifetime. With his new…


    Are you aware of other startups funded by Ratan Tata? Do comment.

    Frequently Asked Questions – FAQs

    What is the Name of Ratan Tata’s venture capital?

    Ratan Tata’s investment firm, RNT Associates, has partnered with the University of California (UC Investments) to jointly fund startups in India.

    How can I get funding from Ratan Tata?

    Create a company that is innovative and provides value to others. Ratan Tata does not have a preferred niche that he likes to invest in. Some of the e-mail addresses that can be corresponded to are srtt@­tatatrusts.org, rntata@tata.com, rnt@tata.com, or talktous@tatatrusts.org.

    What are the names of some Ratan Tata funded startups?

    Some startups funded by Ratan Tata are Ola cabs, Zivame, Paytm, Snapdeal, Xiaomi, Urban Ladder, UrbanCompany, Cash Karo, and Abra.

    What sector does Ratan Tata like to fund in?

    Ratan Tata does not prefer any specific sectors. He has funded startups in sectors ranging from e-commerce and real estate to electric mobility and food delivery.

  • The Growth Of Smart Home Solutions In India

    Smart home solutions use gadgets such as sensors, highlights, and different apparatuses associated with the Internet of things (IoT) that can be remotely checked, controlled, and manipulated as required. Smart home solutions represent self-monitoring analysis and reporting technology. The innovation was initially created by IBM for predictive disappointment analysis.

    The contemporary Smart home solution items became accessible to customers from 1998 and the mid-2000s. Smart home solution enables clients to remotely control and manipulate their home gadgets using specialized applications, cell phones, or other organized devices.

    Such solutions take into consideration efficiency of electricity use while guaranteeing your home’s security. Smart home solutions are an essential component for building “smart cities”.

    Evolution Of Smart Home Solutions
    Smart Home Market In India
    Promising Startups Dealing With Smart Home Solutions In India
    Expected Growth Of Smart Home Market In India

    Smart Home Solutions
    Smart Home Solutions

    Evolution Of Smart Home Solutions

    A Smart home solution furnishes property holders with security, comfort, vitality proficiency, and accommodation. The expression “savvy home” is used to portray a living arrangement that has lighting, apparatuses, warming, TVs, cooling, diversion sound, and video frameworks, PCs, cameras, and security frameworks that can speak with each other and be remotely controlled from any room in the home, just as remotely from any area using a cell phone or the web. Smart home solution empowers clients to spare vitality by controlling lighting, HVAC frameworks, window covers, and water system. Property holders can get to the frameworks with the assistance of the web from any location.

    The smart home solution is not a new creation. It has been predominant as an idea among shoppers and industry specialists. The smart home idea began with the development of remote controls, disclosed by Nikola Tesla in 1898. In 1901, the primary vacuum cleaner was presented, trailed by garments dryers, clothes washers, coolers, and electric dishwashers. These were not “smart” machines, yet their presentation was a distinct advantage for the individuals of the twentieth century.

    Smart Home Solutions

    During the 1930s, innovators directed their concentration towards home mechanization advancements; yet the thought didn’t emerge until 1966 when Echo IV, the main Smart robotization framework, was created. This gadget enabled buyers to register shopping records, control room temperature, and switch on and off machines.

    In 1991, “gerontechnology” was presented which joined gerontology with innovation for making the lives of senior citizens simpler. A few innovations were presented in this segment during the 1990s. The mid-2000s were set apart by the quick increment in the fame of smart home solutions. Various advances rose and were gradually incorporated into homes. Smart homes began to wind up reasonable alternatives thereafter.

    Home systems administration, local advancements, and different other customer devices wound up accessible. Smart home mechanization is omnipresent in the present market. Buyers are presently ready to control temperature, TVs, lights, entryways, remote controllers and cell phones.


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    Smart Home Market In India

    The smart home market in India has seen significant developments. Home computerization was considered as a business of rich individuals a couple of years back. And it was all valid as the expense of robotization was not in any manner reasonable to the pockets of the enormous populous in India. The circumstance has turned around completely, and a pattern of mechanization is now occurring in the nation. With the expanding need for solace and straightforwardness alongside rising expendable wages of individuals living in metro urban areas, the market for savvy homes continues to grow.

    As indicated by “India Smart Home Market Outlook, 2021”, the smart home market in India has developed altogether over the period from 2014 to 2017. The smart home market which comprises of chiefly three portions (commercial, hospitality, and residential) has seen a higher selection of proportion of mechanization in the neighborliness division. Even though the portion of the business fragment is extremely less, it has enrolled the most elevated development in the last two years.

    Smart Home Solutions In India
    Smart Home Solutions In India

    The private market, on the other hand, is moving upwards with a standard pace. The other benefit for the market is the presentation of retrofit robotization arrangements. The significant disadvantage for the private portion was the significant expense of robotization arrangements which have now radically caught retrofit arrangements that cost as low as INR 3600. In metro and level-1 urban areas, new lodging plans are being created with home computerization frameworks according to the client’s necessity.

    The accommodation in the private market for computerization is going to increment in future. Control4, Crestron and Lutron GL are among the top producers offering robotization gadgets in India. The retrofit arrangements are significantly being offered by these new companies which are growing tremendously. Silvan Labs, Inoho, and Pert are the top new smart home solutions companies in India.

    Key Segments

    • Residential Smart Home.
    • New/Entire Home Automation.
    • Retrofit Home Automation.
    • Hospitality Smart Home.
    • Hotel Exterior & Lobby Market.
    • Hotel Rooms.
    • Commercial Smart Home.

    Key Categories

    • Lighting.
    • Blinds.
    • Hubs/Server.
    • Entertainment (Audio/Video).
    • Security/Access.
    • Energy Management.
    • Others.
    Smart Home Solutions

    Promising Startups Dealing With Smart Home Solutions In India

    As indicated by a report distributed by RedSeer Consulting, the home computerization showcase in India is quickly developing and reached INR 8800 crores by 2017. The key development drivers for this interest are expanding customer mindfulness and money related capacity, item advancements (like PDA applications), manufacturers’ prerequisite for market separation, and an expansion in the inclination for vitality productive frameworks. There are numerous players in this field, for example, Oakter, Inoho, IFIHOMES.com, Silvan Innovation Labs, eDomotics, SharpNode, Home Brain, MSK Technology, Thasmai Automation, and Metagan.

    Oakter

    Oakter, a tech startup based out of Noida, was established in 2014 by IITians Varun Gupta, Nithin David, and Shishir Gupta. The startup is settling innovation issues in Indian homes. The organization improves and fabricates plug-and-play savvy home items. Oakter hoists life by better home administration. Offerings begin at INR 2,800 and give allows clients to control home apparatus such an espresso machine.

    Oakter Smart Home
    Oakter Smart Home

    Clients can begin with a couple of home apparatus and after that continue developing their savvy home involvement. Oakter principally sells through online channels; its products are accessible on web-based business stages like Flipkart and Amazon. However, extreme deals are through their site.

    Mr. Shishir Gupta, CEO of Oakter stated, “We trust IoT will achieve comparable profitability gains for the home condition in the following 10 years, as found in the workplace after the approach of PCs and Internet. Home apparatuses haven’t improved much in the most recent 30 years, however times they are going to change very soon.” The organization got subsidizing from India-Quotient, Spice Group, Sachin Bansal, Binny Bansal, Rajul Garg, and a couple of other financial specialists.

    Inoho

    Bangalore-based Inoho was established in January 2014 by Deep Singh (IIT Guwahati), and Deepankar Garg (IIT Guwahati, IIM Ahmedabad). It later roped in Gagan Singh into its core team.

    Inoho Smart Home Solutions
    Inoho Smart Home Solutions

    Inoho is a startup in the space of smart homes. It enables clients to control light, fans, springs, ACs, and so other elements using cell phones. The management of devices is possible over the web, giving the client the entrance to his home from any place on the planet. The client can set timetables, time, or control the devices on an ad-hoc basis. Inoho is bootstrapped until now. The startup adapts by selling smart home enablers and worth included administrations.

    Ifihomes.com

    Launched in 2013, Bangalore-based IFIHomes.com is an organization concentrating on the dispersion of innovation controlled Smart Living items to Indian customers. Discussing the backstory, IFIHOMES.com’s founder Rohit Khosla referred to a few lines from the company’s website, “We began with only a thought and an enthusiasm to make life straightforward and secure of individuals around us. Being a technocrat we are elevating innovation to get that going.

    IfiTech Smart Home Solutions
    IfiTech Smart Home Solutions

    The vision and want are to teach society about the items and arrangements that would enable them to carry on with a superior life. As the market is in the beginning time and very few dependable and certified items are accessible to an end shopper, subsequently we have likewise taken up the activity to advance quality items and administrations to make living basic and secure. We accentuate the possibility of DIY (do it without anyone else’s help) as a feature of the instruction.

    The majority of the items that we are advancing are basic and thus can be introduced with close to nothing/fundamental electrical switch introduce information.” The organization sells 100% quality tech solutions with a guarantee. The firm has smart solutions for switches, lights, solar lights, and accessories. It additionally has a wide scope of network cameras for both indoor and outside use. IFIHomes.com plans to include more items soon.

    Silvan Innovation Labs

    Bengaluru-based home-mechanization arrangements firm Silvan Innovation Labs was launched in 2008 and creates video observation, investigation, and home computerization solutions. Its items have been used by organizations such as Sobha, Brigade, Nambiar Builders, Total Environment, Tata Housing, and Lodha (as mentioned on Silvan’s site).

    Silvan Smart Home Solutions
    Silvan Smart Home Solutions

    The startup, which has raised a sum of Rs 13.5 crore since its origin, has as of late disclosed four new savvy home smart items it has been working on for a couple of years. One such innovation is CBell, a WiFi video doorbell, which calls the proprietor’s telephone when the doorbell is squeezed and work using an application empowered security framework. The app helps against undesirable interruptions and dangers, for example, gas spillages and fires.

    “We likewise have an excitement about items like the zPly, which is an advanced music zoning framework that streams and plays, spreads away music anyplace inside the house, and Lumos, a simple retrofit light computerization which can consequently diminish and light up lights in various pieces of the house through a couple of taps on a cell phone; this can be utilized through regular switches,” said Avinash Gautam, CEO of Silvan Innovation Labs. The organization’s USP is that its items are practical, with a value scope of Rs 12,000-50,000, bringing about footing in level-2 and level-3 towns.


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    SharpNode

    SharpNode was established in June 2014 by Mohit Agnihotri. As of now, this home solution company has an item that screens homes and gives control and security over electric machines through the cell phone or PC over the SharpNode application. SharpNode depends on the concept of the Internet of things. Dealing with items including chip, microcontrollers, sensors, incorporated circuits, remote gadgets like WLAN, Bluetooth, and so forth, which are central segments for associating things around you to a cloud-based web interface.

    Sharp Node Smart Home Solutions
    Sharp Node Smart Home Solutions

    “We as a whole are savvy enough to realize that the present market is flooding with new businesses. Investigate every one of them, we found that none of them furnish the arrangement with such a reasonable cost with no trade-off in quality and unwavering quality. Following ‘Make in India’ we have ‘Worth FOR MONEY’ items,” Mohit says.

    Home Brain

    Gurgaon-based Home Brain is the brainchild of NetWorld Inc, an IT organization empowering mechanization counseling, structuring, and coordination with hands-on involvement in the present innovation field. Its offerings include Security Brain, Lighting Brain, Entertainment Brain, Climate Brain, and Appliance Brain.

    Cubical Labs

    New Delhi-based Cubical Labs is a youthful startup by three IIT-Guwahati graduates – Swati Vyas, Dhruv Ratra, and Rahul Bhatnagar. It was established in November 2013 and offers an answer for controlling Electrical Appliances from anywhere, monitoring the vitality use, integration with various stages, for example, IP cameras, and drape nearer screens.

    Cubical Home Solutions
    Cubical Home Solutions

    The startup has protected correspondence convention, Cube-R, which it professes to be increasingly reasonable for the Indian market due to less information utilization and its capacity to incorporate with different conventions. The startup began by offering solutions in Delhi – NCR and Mumbai. Over the last year, Cubical Labs built a wide system of wholesalers and sellers in 5 states (14 urban areas) in India. The startup plans to extend to 20 states alongside a couple of Southeast Asian and Middle Eastern nations.

    Thasmai Automation

    Bangalore-based Thasmai offers home computerization for you by making items and frameworks. Lighting controls, music, home theater, atmosphere control, security – even iPads, iPhones and Android cell phones and tablets – a Smart house by Thasmai makes customized encounters that upgrade your life and include solace, reserve funds, accommodation, and genuine feelings of serenity. It offers automation for the home segment, lighting automation, safety and security (CCTV, fire alarm, and access and attendance frameworks).

    Established in 2010 by Karigirish Murthy, Thasmai is one of the rising players in India’s home computerization showcase. Having its essence in 8 significant urban communities of India, Thasmai banded together with the best in breed organizations from Philips and Crabtree for lighting mechanization, Harman International (JBL, Revel, Infiniti, Synthesis) for Home Entertainment Solutions, to Honeywell for home security arrangements.

    Metagan Technologies Private Limited

    Bengaluru-based Metagan is taking a shot at secluded IoT answers for your home by re-evaluating the equipment and programming stages for IoT. It uses local protected advancements and open-source advances. The startup was established in 2015 by Ganesh Prasad Kumble. Its offerings include Mera™ Zoom Security Systems, which is utilized for well-being and security. The item’s highlights include:

    “The point of Metagan Technologies is to give basic, secure, and standard computerization answers for the world. This requires joint effort and association among individuals and associations with a mutual vision of what could be. Our association’s responsibility is obvious in our ever progressed worldwide portfolio and ever-prepared spotlight on client’s prerequisites and plannings,” Ganesh says.

    Expected Growth Of Smart Home Market In India

    Growth Of Smart Home Solutions In India
    Growth Of Smart Home Solutions In India

    A smart home is a home with better, quicker, and improved working capacities and execution. In a savvy home, electronic gadgets, for example, cooler, TV, cooling (heating, ventilation, and cooling (HVAC)), lighting, and camera frameworks are typically controlled remotely by the cell phone. Home robotization is the connection of a few machines for controlling gadgets utilized in a home through a  system over coaxial link, electrical power wiring, infrared, radio recurrence, or some other medium. The smart home market is assessed to arrive at an estimation of INR 4.2 trillion by 2023 while developing at a compound yearly development rate (CAGR) of ~14.77% from 2018.

    In India, the savvy home market is in its nascent stages and is relied upon to increment at a surprising development rate in the coming years. Presently, the infiltration level of smart homes is higher in Indian metro urban areas like Bangalore, Delhi, Mumbai, and Pune, and records for the larger part of the Smart home market. Smart lighting, savvy speakers, smart indoor regulators, smart home center point, and Smart observation are a portion of the significant smart home contributions in the nation. Under the Make in India program, the Government of India is taking estimates, for example, a decrease in traditional obligation on media transmission items to support the gadgets producing segment.

    FAQs

    What is the future of smart homes?

    Smart security cameras could be the future of home security. Artificial Intelligence will only become more important in future tech, especially within our homes. There are a plethora of home security devices out there but AI integration into them might be the future.

    What are the advantages of smart homes?

    Advantages of smart homes:-

    • Conveniently Protect Your Home and Belongings
    • Keep an Eye on Your Kids, Pets, and Aging Parents
    • Trim Your Energy Bills
    • Answer the Door from Anywhere
    • Make Your Home Awesome  

    What are the disadvantages of smart homes?

    Disadvantages of Smart Home Technology:-

    • Significant installation costs
    • Reliable internet connection is crucial
    • Security issues
    • Technological problems in connected homes
    • You may lock yourself out of your own house

    Success Story of Wink & Nod – Selling Peaceful Sleep | Founder | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. As correctly said “the richest man in the world is the man who can sleep inpeace at night.” With …


  • What SDLC Methodology is Ideal for Startups?

    SDLC methodology matters a lot because it represents the development process that your startup should follow. It can be a game-changer for your whole business. Old and well-established companies can test a few methods, but most startups and small scale companies can’t take any risk without proper research. If you need to decide What ‘SDLC Methodology’ is Ideal for Startups, you can consider personalized consulting.

    The answer is simple.

    Suppose you are new to the business, head straight towards Agile methodology. According to industry experts, the most suitable SDLC model for startups and new companies is AGILE. In agile, you will have the ability to grasp more about customer’s needs and control the complete cycle with minimized errors. At the same time, other models consider contract negotiations over understanding client needs. The threat of designing & developing software that doesn’t satisfy customers needs is that it won’t have any buyers.

    Even though the agile model is generally the best one for most startup companies, you need to consider some of the factors before deciding.

    How to Start and Grow Software Company in India | StartTalky
    In India, there’s a crisp growth of Software Companies in this decade, it isalmost like there is a software business revolution. The fact is India is thethird-largest Software Startup Ecosystem around the world. Starting a softwarecompany in this country can prove profitable as every business is …

    How well experienced your staff is?

    What expertise your staff holds? How strong is your management? How good is your capability to understand customer’s requirements? Is your team entirely relevant for the projects you are planning to pick? How well they perform in a clutch situation? The main thing is, your teams must be familiar with the SDLC model you are using. Hence even for the trial purpose, you have to choose Agile. It is easy to comprehend.

    How well equipped you are with the technology?

    As a startup company, you might not have all the systems and technologies the project demands. This question arises only with the startup companies or the small scale in some of the cases. Such organizations might lack the funding in some cases.

    What does the project demand?

    Does your project need to have a flexible chain of command? What are the contexts of your project? You need to consider these things too when choosing a method.

    Is your client also new in the industry?

    The client matters the most for obvious reasons. Sometimes clients are well aware of their requirements, but sometimes even they can’t state their condition precisely. The requirements might fluctuate or directly alter too. Agile suits perfectly for such a project to be successful.

    Do you need constant customer feedback?

    Customer-based products usually need to be run and tested in real-time. While working on such programs, you need shorter cycles and quick functioning. Agile is a perfect fit for such products. Even when the frequency of feedback is a little less, it’s essential for startup companies to deliver what is asked. New companies cannot afford to commit big mistakes. It’s better to be aware of every stage of development.

    As we know, SDLC is made up of phases and cycles. Keeping the rounds short is the best way to keep the process error-free. The focus of agile is to create functioning software with complete control over it. That’s why it is the most suggested methodology.

  • A Complete Guide on DPIIT Certificate of Recognition for Startups

    With the increased count of startups in India, the Government has put forward a flagship program to empower the startups, which is known as Startup India Scheme, which launched in 2016. As a developing nation, it’s crucial to expand the economy whose best possible method is to fund startups.

    Moreover, it benefits the employment rate with innovation in products and services. The government of India has introduced several beneficiary programs for startups, among which this scheme gives DPIIT recognition to the startups. Here arises a question, what exactly is DPIIT?

    Basically, DPIIT stands for the Department for Promotion of Industry and Internal Trade. Those startups which get recognition under DPIIT gain many benefits, such as access to a host of tax benefits, IPR fast-tracking, easier compliance, and many more.

    The main objective of this Startup India initiative is to reduce the regulatory burden on the startups and to help them expand their core business with low-cost compliance. DPIIT works as the monitoring agency and the Small Industries Development Bank of India (Sidbi), the principal operating agency for funding startups.

    This scheme has indeed helped the nation to increase its employment rate. According to the report of March 2020 given by the Commerce and Industry Minister, Goyal Goyal, states that a total of 3,37,335 employment (sic) has been reported by 27,137 DPIIT-recognized startups.

    This statistic clearly shows that the DPIIT scheme has benefited the nation. Now, let’s move to the main content of this article which is how to gain the DPIIT Certificate of Recognition for Startups.
    Let’s begin!

    Benefits of Registering a Startup With DPIIT
    Eligibility Criteria
    Documents Required for DPIIT Registration
    Applicable Fees for DPIIT Registration
    Steps of DPIIT Registration

    Benefits of Registering a Startup With DPIIT

    This Startup India Initiative is mainly created to reduce the regulatory burden on startups. Therefore, it comes with several benefits through which the Government of India supports the current entrepreneurial ecosystem of the country. These benefits are:

    Exemption of Income Tax Act, 1961 under,

    1. Section 56(2)(vii)(b): This section talks about the tax that imposes on those companies which receive consideration for share issues exceeding fair market value. Now, the DPIIT registration helps startups to get exemptions under this section. The utmost benefit of this exemption is seen at the stage of the angle/VC round.
    2. Section 80-IAC: Under this section, DPIIT-registered startups are benefited by muting the income tax payment for three consecutive years out of the first ten years of the company’s incorporation date.
    3. Section 54(GB): This section discusses the tax imposed on long-term capital profit received on the sale of any residential property. And if the government capital profit is invested in the DPIIT registered startup, then the startup gains exemption from this tax payment.

    Self-certification under labor law and environmental laws

    Typically, all private companies are bound by labor and environmental laws for conducting inspections of the company’s establishment, safety norms, maintenance, and beneficial employee norms.

    However, those startups registered under DPIIT can self-certify for five years (counting from the incorporation date) themselves under six labor and three environmental laws.

    The exemption of six labor laws are:

    • The Building and Other Construction Workers (Regulation and Employment and Conditions of Service Act, 1996)
    • The Inter-State Migrant Workmen (Regulation of Employment and Conditions of Service) Act, 1996
    • The Payment of Gratuity Act, 1972
    • The Contract Labour (Regulation and Abolition) Act, 1970
    • The Employees Provident Funds and Miscellaneous Act, 1952
    • The Employees State Insurance Act, 1948

    The Exemption of three environmental laws are:

    • The Water (Prevention & Control of Pollution) Act, 1974
    • The Water (Prevention & Control of Pollution) Cess (Amendment) Act, 2003
    • The Air (Prevention & Control of Pollution) Act, 1981

    Intellectual Property Registration

    The cost of a trademark registry in India for a trademark in one class is around Rs 9,000. But for DPIIT registered startups, they cost nearly half. The same goes for patent applications as well.

    Public Procurement Norms Relaxation

    Those within the industry know what Public Procurement refers to. It’s the process through which state-owned businesses and the government purchase goods and services from the Private sector.

    These contracts are usually marked with high eligibility requirements, but for the DPIIT-registered startups, the contract offer is relatively low.

    Eligibility Criteria

    Eligibility Criteria
    Eligibility Criteria

    Of course, for DPIIT registration, there are some eligibility criteria. Startups fulfilling the criteria will only get the approval and the one that does not fall perfectly under its eligibility criteria will not receive any exemption. The eligibility criteria are shared below.

    Company Age

    Startups whose existence and operational periods do not exceed ten years, counting from their incorporation date, can apply.

    Annual Turnover

    Startups with an annual turnover of Rs. One hundred crores for any financial year can apply.

    Company Type

    Startups that are incorporated as Private Limited companies or registered partnership firms, or limited liability partnerships can apply.

    Innovative & Scalable

    Startups that work towards product or service improvement and development along with a scalable business model of high potential can apply.

    Original entity

    Startups with original entities not reconstructed from a pre-existing business can apply.


    What Legal Formalities Are Required In Establishing Startup?
    Starting your own business is a big commitment. It is necessary to have the legal formalities taken care of to give your business a smooth start!


    Documents Required for DPIIT Registration

    Startups must submit a list of essential documents for registration under the DPIIT scheme. These documents are:

    • The Incorporation or Registration of entity Certificate
    • On receiving funding, Startups need to submit Proof of Funding (a support letter from the state or central government authorities or duly recognized incubator, and the angel funds or incubation fund needs to be 20% or above) to receive the DPIIT certificate.
    • Documents of award or any recognition received by the company.
    • Brief description of the nature of the business, including details of how the company is working towards innovation, scalability in terms of employment count, and product or service development.
    • Document of Patent (published in Patent journals by the company).

    And if the ministry found any of the documents mentioned above forged, the applicant is liable for the penalty of 50% of the company’s paid-up capital and Rs. 25000.

    Applicable Fees for DPIIT Registration

    There are no application fees for the startups to pay for registering with the Ministry of Commerce and Industry to receive the DPIIT Recognition certificate for the startup.

    Steps of DPIIT Registration

    Business Incorporation

    The first and foremost step for DPIIT Registration is to incorporate your business as a limited liability partnership or private limited firm.

    Register on Startup India Portal

    Startup India Registration Form
    Startup India Registration Form

    You need to register your startup on the official Startup India Portal. Fill out the details, like the contact info of your startup, along with the name. After successfully registering, you will get the login credentials on your provided email address.

    Startup India Portal Login

    As you have the login credentials, log in to the Startup India Portal. There you will receive an application that must be filled out and submitted. Then only your startup will be registered.

    DIPP Recognition and Registration

    After submitting the startup registration form application, you will receive a form for DIPP recognition. Please fill out the form and select the tax exemption that you need, and submit the form by attaching the required documents with it.

    Certification of Recognition

    A Sample Certificate of Recognition
    A Sample Certificate of Recognition

    After submitting the application for DIPP recognition to DPIIT, which shall issue the Certification of Recognition to your startup.


    What is ASPIRE Scheme | How Startups Can Benefit From It?
    The ASPIRE scheme is an important scheme of the government of India. It is really helpful for the startup ecosystem too, Know all about it here!


    Conclusion

    The DPIIT certificate is an essential document for startups to gain several benefits from the government. To avail of the certificate, one needs to register their startup companies under the Department of Promotion of Industry and Internal Trade under the sub-category of the Startup India initiative.

    The complete guide for the registration as well as the benefits of the DPIIT certificate, eligibility criteria, documents required, etc is shared above.

    FAQs

    How do I get DPIIT recognition for a startup?

    To get DPIIT recognition for a startup, one needs to log in to the page and look for the option of getting DIPP Certified to select register here under the category of Recognition and Tax Exemption.

    After clicking on the register here, one needs to fill out the form by submitting all the necessary information and documents required. After submitting, the form will then be processed and if found satisfactory, the startup will get a recognition certificate.

    What are the documents required for startup India Registration?

    Some of the essential documents required for startup registration are trademarks, articles of association or incorporation, a non-disclosure agreement, intellectual property assignment agreements, a founders agreement, terms and conditions, etc.

    Who is eligible for DPIIT?

    The basic eligibility criteria for any startup to be registered as DPIIT is to have an annual turnover of about Rs. 100 crores for any fiscal year from its federation.

    Is DPIIT registration mandatory?

    Startup India Registration with DPIIT is mandatory for startups to get the benefits from the recognition certificate like tax exemption, reduced compliances, etc.

  • Kapil Dev Backed Fantasy Sports Apne11: Everything You Need to know!

    The most important element of a business is the ideology sported by the entrepreneur. Now, as the Indian startup circuit is one of the most challenging and popular startup ecosystems, your ideas must have the kick to make it to the bigger stage.

    Also, apart from that, your company should be backed up by investors and venture capitals who have faith in you. This faith can act as the catalyst for your company to achieve the fame and name it deserves.

    Talking about uniqueness, Apne11 is a new entrant in the country’s fantasy gaming space and has been taking giant strides in the startup ecosystem. Let us find out what makes Kapil Dev backed fantasy sports Apne11, one of its kind!

    Apne11 – Quick Facts

    Startup Name Apne11
    Headquarter Delhi, India
    Industry Sports
    Founder Mr. Rahul Sethi
    Founded 2017
    Parent Organization Innovative Play International Pvt. Ltd.

    The Apne11 Story
    An Insight Into Apne11
    Taking Up Important Decisions in Apne11
    Apne11’s Story as an Inspiration

    The Apne11 Story

    Till 2018, Mr. Rahul Sethi was devoting all his time to set up a family-run casino business in the Indian state of Sikkim. While controlling his family’s business, he noticed that there was an exponential rise in the use of mobile game use. It was more of an addiction in the country and was ever-increasing as the technology sector has been taking giant strides. Soon after setting up the company, he shifted to New Delhi to launch his own mobile company, and hence, the rest is history!

    The work on a new company started by mid-2018 and he got together with a small team to set up a gaming app. The gameplay was designed and the team of Apne11 launched the first version of the apne11 app in June 2019.

    According to him, observing the growth of mobile-based multi-player games, he realized that he wanted to get into the circuit of mobile game entrepreneurship.

    Success Story of
    Apne11 Logo

    So, Apne11 is a multiplayer, mobile-based fantasy game that is based on real-life international cricket matches. Now, one might wonder why did he opt for cricket as the base sport, well in India, the game of cricket is no less than religion and people can do anything for the love of the game. The rise of cricket in the modern era can be credited to the popularity of the game in India. So, even though it remains a dream for many people to represent their country, Apne11 brings a platform where they can experience the thrill by playing the game via mobile.


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    An Insight Into Apne11

    The culture of fantasy games has taken giant strides during recent days and the team of Apne11 has opted to target this area to take the maximum advantage of the popularity of fantasy-based games.

    As per Sethi, the era of playing fantasy games came into the country around four years ago and there are mainly two to three types of skilled games in the country that are gaining the attraction of the public.

    The users of Apne11 have to make their cricket team by choosing the sports persons of their pool of real-world crickets. The users of Apne11 can either opt for a practice match or can go for cash contests that require the user to enter with a specific sum of money and they get a chance to earn a mega cash prize.

    Users can earn real and mega cash prize in Apne11

    When a user pays an entry fee, he or she gets a fixed amount of credits to spend on purchasing members to set up his team. The credit score of each player depends upon his performance in the recent match. As these games are based on a real-life sporting event, the fantasy sports players can earn points depending on how their chosen player performs in the given match. Well, it seems interesting, isn’t it? It is very much clear that the concept adopted by the team of Apne11 is very much unique and may perform excellently in the upcoming years.


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    Taking Up Important Decisions in Apne11

    According to Sethi, fantasy games are not only luck-based games, it requires a complete idea of the game and what is going on in a particular sport. To be precise, apart from taking big manes into your team, you also need to have a clear knowledge about his or her form.

    To attract people towards the platform, the team of Apne11 has roped in former Indian captain Kapil Dev as its brand ambassador.

    As per the company, it has disbursed over INR 5 million in wins to winning players among its 50,000 registered users.

    The mobile-based games which require skills and allows winners to earn real money have gained a lot of popularity during recent years. Apart from Apne11, there are few more companies like Dream 11 who have been one of the most popular names in the circuit.

    Rahul Sethi with legend Kapil Dev

    Taking about entering this circuit, Sethi has cited that there are many real money fantasy gaming companies in India. But, the main reason he decided to launch a company in this market is that India is a huge country and competition is always on in every sphere of the startup circuit. With tough competition from deep-pocketed players, Sethi is looking forward to target users from tier two, three, and four cities where these companies have yet to leave a mark. Thus, the fantasy-based gaming circuit can be a good form of entertainment that helps people to earn actual money.

    Apart from cricket, the team aims to launch new games and the next sport the team aims at is football! Presently, the company is making small changes to ensure that more and more people can make money on the platform. The team of Apne11 had made some changes such that few contestants are competing against each other. Hence, there is a huge scope of earning money on Apne11 if the user has his or her basics cleared.

    Apne11’s Story as an Inspiration

    Now, if you wish to have a mark on the startup circuit, then your company has to be unique. Therefore, Apne11’s ideas and the concept have helped the team to rise amongst the ranks and now, many people are considering it as the next big thing in the startup circuit!

    FAQs

    What is Apne11?

    Apne11 is a multiplayer, mobile-based fantasy game that is based on real-life international cricket matches.

    Who is the founder of Apne11?

    Rahul Sethi

    Which is best fantasy app?

    Apne11 and Dream11


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  • List of Brands Endorsed By Salman Khan

    Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.

    In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.

    The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.

    Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.

    When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.

    Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.

    Thumps Up
    Revital H
    Emami
    Suzuki Motorcycles
    Relaxo
    Mountain Dew
    Realme
    Dixcy Scott
    Wheel
    Britannia Tiger Biscuit
    Frequently Asked Questions


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    Here’s a List of brands Endorsed by Salman Khan

    Thumps Up

    Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.

    Salman Khan in a Thumps Up commercial

    Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.

    But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.

    Revital H

    Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.

    Salman in a revital advertisement

    The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.


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    Emami

    Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.

    Salman Khan in a popular Navratna ad

    The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.

    The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.

    Suzuki Motorcycles

    The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.

    Salman endorsing Suzuki Motorcycles
    Salman endorsing Suzuki Motorcycles

    The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.


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    Relaxo

    Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.

    Salman Khan in a Relaxo commercial

    Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.

    Mountain Dew

    Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.

    The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.

    Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.


    Startups That Are Funded By Madhuri Dixit Nene
    In the recent years the number startups or ventures funded by well-knownBollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt[https://startuptalky.com/alia-bhatt-funded-startups/], Suniel Shetty, Shilpa Shetty Kundra[https://startuptalky.com/startups-funded-shilpa-shetty-kundra/…


    Realme

    Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.

    Salman Khan in Realme commercial

    Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.

    In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.

    Dixcy Scott

    Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.

    Salman Khan in a Dixcy Scott commercial

    The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.

    Wheel

    Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.

    While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.


    Which Startups did Alia Bhatt has Funded – Exhaustive List
    The Covid 19 pandemic has affected the startup ecosystem in India, as manystartups found it difficult to find investors or get funds. Another industrythat had a tough year was film industry, as the theaters were closed and manymovie releases and productions were halted. Which is why many A-list B…


    Britannia Tiger Biscuit

    The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.

    Frequently Asked Questions

    Who is Salman Khan?

    Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.

    What is the brand value of Salman Khan?

    The brand value of Salman Khan is estimated to be $45 million in 2021.

    What are the main brands endorsed by Salman Khan?

    The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.

    What are the other brands endorsed by Salman Khan?

    The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.

    How much does Salman Khan charge for brand endorsement?

    Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.

    What is the net worth of Salman Khan?

    The net worth of Salman Khan is estimated to be $360 million in 2021.

    Conclusion

    Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.

  • This Is What Will Jeff Bezos’s Total Net-Worth After Stepping Down As CEO

    Jeff Bezos is currently the World’s Richest Man with a Net-worth of $193.2 billion as of April 2021. He is the founder & CEO of Amazon and the owner of ‘The Washington Post’. The e-commerce industry has been at the center of most entrepreneurial attempts and ventures. Significant developments have happened in this segment over the last couple of decades. The e-commerce division has become an indispensable part of our lives today. Physical obstacles related to brick-and-mortar stores have essentially been eliminated. Without any doubt, Amazon is at the pinnacle of e-retail. And the credit goes to Jeff Bezos.

    Jeff Bezos Biography

    Name Jeff Bezos
    Born 12 January 1964 (age 57 years)
    Place Albuquerque, New Mexico, United States
    Net Worth $193.2 Billion (April 21, 2021)
    Known for World’s Richest Man (Forbes), Founder & CEO of Amazon
    Education Princeton University (1982–1986), Miami Palmetto Senior High School, River Oaks Elementary School
    Spouse MacKenzie Scott (1993–2019)
    Children 4

    Jeff Bezos – Education and Innovative Mindset
    Jeff Bezos – Key Investments
    Jeff Bezos – Jobs Before Amazon
    Jeff Bezos – How Jeff Bezos Launched Amazon?
    Jeff Bezos – The Washington Post Purchase
    Jeff Bezos – The Blue Origin
    Jeff Bezos – Philanthropy Works
    Jeff Bezos – FAQs
    Jeff Bezos – Conclusion

    Jeff Bezos – Education & Innovative Mindset

    Bezos graduated from Princeton University in 1986 with a degree in computer science and electrical engineering. His early interest in gadgets and the functioning of machines made him turn his parent’s garage into a laboratory. He had business instincts right from the start as during high school, he began the Dream Institute—an educational summer camp for fourth, fifth, and sixth graders.

    Jeff Bezos – Key Investments

    Jeff Bezos invested in various businesses to date. A look at the World’s Richest Man’s investments shows a diversified portfolio spanning across sectors including media, software technology, healthcare, financial services, logistics & more.

    Take a look at the Key Investments of Jeff Bezos.

    Jeff Bezos Investments
    Jeff Bezos Key Investments

    Jeff Bezos – Jobs Before Amazon

    After graduation, Bezos worked for several firms on Wall Street. He worked for Bankers Trust and then D.E. Shaw. He was elected as the youngest vice president at D.E. Shaw in 1990. A smooth life wasn’t everything for him and he decided to try his hands on something different. In 1994, he resigned from D.E. Shaw and moved on to the e-commerce industry. He launched an online website that sold books. This marked the beginning of his entrepreneurial path.


    Amazon Success Story – Founder, History, Competitors, Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Online shopping has become a part of the daily life for most us today. As perStatista, over 2.1 b…


    Jeff Bezos – How Jeff Bezos Launched Amazon?

    Inspired by the great South American River Amazon, he named his online bookstore Amazon.com. The website went live after nearly 300 friends tested the beta site. Amazon.com became popular all over the world. With no promotion, Amazon.com sold books all over the country and within 30 days, the company was operating in 30 countries. Within two months, sales reached around 20,000 USD per week. This was much larger than anticipated.

    Amazon Logo

    The company went public in 1997. After two years, the company became the face of the e-commerce industry. The growth of Amazon.com lead to diversification in its offerings. The company began to sell CDs and videos in 1998. Later, toys, clothes, and video games were brought onto the Amazon platform. The move was done to cover every age group. While many e-commerce websites were struggling to survive, Amazon.com flourished. The yearly sales took a giant leap from 510,000 USD in 1995 to 17 billion USD in 2011.

    The introduction of Amazon Prime was significant in revenue boost. The media tycoon declared that Amazon Prime had surpassed 100 million paid subscribers. The company’s value reached 1 trillion USD in the year 2018, making it the second company to break the 1 trillion mark.

    Amazon.com launched its video-on-demand service in the year 2006. The extension was initially named as Amazon Unbox on TiVo. Bezos introduced Amazon Studios in 2013. The studio became popular due to its association with the critically acclaimed Transparent and Mozart in the Jungle. Bezos has also made a cameo appearance in the movie Star Trek Beyond as an alien. Under his leadership, Amazon introduced Alexa, the virtual assistant. The arrival of Kindle changed the way people read books after 2007. Bezos gave Apple’s iPad a run for its money by introducing launching Kindle Fire HD. The tablet was affordable and was well received.


    Sachin Bansal—The Man Behind Multi-Billion Dollar Flipkart
    The Indian startup circuit has witnessed the rise of many successful companies.Amongst these, the story of Flipkart is more of an inspiration for many people.Flipkart had to take the long road to success. Initially starting as an onlinebookstore from a two-bedroom apartment in Bengaluru, the comp…


    Jeff Bezos – The Washington Post Purchase

    Bezos made headlines after purchasing The Washington Post for 250 million USD. After taking over the company, Bezos hired hundreds of reporters and editors. Later, the association of Michael Flynn (the former national security advisor) with Russians was revealed by Washington Post. This forced Flynn to resign. At the end of 2016, the new publisher generated revenues of 100 million USD.


    Jeff Bezos Launches $2 Billion Day 1 Fund for Philanthropic Activities
    In September, 2018, Amazon [/tag/amazon/] CEO Jeff Bezos and his wife MacKenzieBezos announced philanthropic fund of $2 billion to carry out both theinitiatives which he calls Bezos Day 1 Fund. Behind this fund will be two groups- the Day 1 Family Fund and the Day 1 Academies Fund. Jeff Bezos pla…


    Jeff Bezos – The Blue Origin

    In 2000, Bezos founded Blue Origin. Blue Origin is an aerospace company that makes space travel affordable through cutting-edge tech. For the most part of the decade, the company wasn’t in the news, siloing itself in its research. Bezos invited many reporters to visit the company’s headquarters in Kent in 2016. He proposed a vision of humans colonizing the space. Bezos sold 1 billion USD of Amazon stock to fund Blue Origin. NASA announced that Blue Origin was amongst the 13 companies selected to collaborate on nineteen technology projects to reach the Moon and planet Mars. Blue Origin is also working with NASA on reusable rockets.


    The Rise Of E-commerce Industry In India
    With growing internet penetration and disposable incomes, people of India areexperiencing a massive change in their shopping habits. People from all frontsof life are using their smartphones to buy products and items. With the bigthree— Amazon, Walmart, and Alibaba—entering the E-Commerce sector …


    Jeff Bezos – Philanthropy Works

    In the year 2018, Bezos launched the Bezos Day One Fund. This organization helps homeless families. It also aims at creating a network of new, non-profit tier-one preschools for low-income communities. Jeff gave away 2 billion USD of his personal fortune to fund the nonprofit organization.

    For many years, Bill Gates was at the tip of our tongues when speaking of the world’s richest person. Jeff Bezos changed that. The staggering increase in his wealth shows what behemoth of a company Amazon has become. What began as an online bookstore now deals with cloud services, e-retail, electronics, high tech offerings, and what not. Jeff Bezos is an example of how consistent efforts and innovation can take an individual to unimaginable success!

    Jeff Bezos – FAQs

    How much does Jeff Bezos make in a day?

    Jeff Bezos’s net worth increased by $67.4 billion on August 12, 2020. Based on these figures, Jeff Bezos made around $321 million per day or $3,715 per second. According to Observer, Jeff Bezos earns approximately $149,353 a minute.

    What does Jeff Bezos do with his money?

    Bezos’ net worth is an estimated $193.2 billion, according to Forbes. He spends his fortune on real estate, a Gulfstream Jet, and his space exploration company.

    What did Jeff Bezos study in university?

    Bezos had an early love of computers and studied computer science and electrical engineering at Princeton University.

    Who Founded Blue Origin?

    In 2000, Bezos founded Blue Origin. Blue Origin is an aerospace company that makes space travel affordable through cutting-edge tech.

    Why Jeff Bezos named Amazon?

    Inspired by the great South American River Amazon, Jeff Bezos named his online bookstore Amazon.com.

    How was life for Jeff Bezos before Amazon?

    After graduation, Bezos worked for several firms on Wall Street. He worked for Bankers Trust and then D.E. Shaw. He was elected as the youngest vice president at D.E. Shaw in 1990.

    Jeff Bezos – Conclusion

    Bezos founded e-commerce giant Amazon in 1994 out of his garage in Seattle. Before starting Amazon, Bezos worked for several firms on Wall Street. He worked for Bankers Trust and then vice president at D.E. Shaw. Bezos was doing well with his life at that point of time. But he wanted to try something new with his life and started working on Amazon from his garage. The life story of Jeff Bezos has admired a lot of people all over the world. “Never Settle. Keep Hustling”.

    “The people who are crazy enough to think they can change the world are the ones who do.” — Steve Jobs

  • List of Top Startup Incubators & Accelerators in Silicon Valley

    A new idea is always really important to develop a company or startup. A new product or service is just a first step and is not the only resource you require on the long run for your company or the startup. It wouldn’t be viable for the long run.

    That is why Incubators and accelerators play a major role in helping you scale your business and making it a successful enterprise. Let’s look at some of the top incubators and accelerators in the Silicon Valley.

    Berkeley SkyDeck
    Edvenswa Tech
    Founder Institute
    Y Combinator
    Women’s Startup Lab
    500 Startups
    BetterLabs
    World Innovation Lab
    FAQ

    Berkeley SkyDeck

    Berkeley SkyDeck is an Startup accelerator located in Berkeley and they mainly focus on the startups from the sectors such as Software, Data and Robotics to provide funding. This was originally formed to accelerate the companies which were founded by entrepreneurs who were associated with UC Berkeley.

    Berkeley SkyDeck Website
    Berkeley SkyDeck Website

    Berkeley SkyDeck provides incubation services to any startup that is affiliated with the Colleges under the University of California. They mainly work with startups that are at an early stage and supports their growth by providing investment rounds, social media marketing, etc. They provide programs which include workshops, networking events, showcase events and many more.

    Some of the major companies they work with are Concha Labs, DevSpace, Hayden AI and many more.

    Edvenswa Tech

    Edvenswa Tech is located in San Jose and they mainly focus on the startups from the sectors such as Software and Artificial Intelligence to provide funding. They work with both small-scale companies as well as well established companies. Edvenswa Tech focuses on providing technological solutions and corporate acceleration services to the companies.

    Edvenswa Tech website
    Edvenswa Tech website

    Edvenswa Tech also provides support and assistance to companies with projects such as mobile application development, UI/UX design, cloud and DevOps integration and many more.

    Some of the major companies they work with are PayPal, Berkeley Haas, March of Dimes, United States Cold Storage and many more.


    Bootstrapped SaaS Startups and Tips for Bootstrapping your Startup
    The concept of bootstrapping a business is nothing new. The term originates fromthe concept of “pulling yourself up by your own”. In the business world, theterm generally refers to: “Financing and growing your business without the needfor external assistance in the form of capital investment.” …


    Founder Institute

    Founder Institute is located in Palo Alto and they mainly focus on the Global Startups to provide funding. Founder Institute was found in the year 2009 at Stanford University. It is considered to be the world’s biggest pre-seed startup incubator and accelerator.

    Founder Institute Website
    Founder Institute Website

    Founder Institute provide support and feedback programmes to early-stage startups and their entrepreneurs. They also help them to expand their businesses and help them connecting with a network of startup experts to generate funds.

    Some of the major companies the Founder Institute works with are Udemy, PetHub, Pathgather, Ceres Robotics and many more.

    Y Combinator

    Y Combinator is located in Mountain View and they mainly focus on the Startups and Global Ventures to provide funding. Y Combinator has a unique model for funding startups. Their startup funding programme is similar to a residency programme.

    Y combinator Website
    Y combinator Website

    They invest small amounts on money in the startups twice in a year to a large number of national startup companies. Once they invest in a particular company, they move them to the Silicon Valley, where they later provide them with an intensive coaching programme to prepare the companies for demo and investor pitches.

    Some of the major companies the Y Combinator works with are Stripe, Airbnb, Reddit, Instacart, Dropbox and many more.


    Startups Funded by the Facebook Accelerator Program
    The Startup Ecosystem has evolved dramatically through the previous couple ofdecades, and entrepreneurs across the globe are striving hard to come up withinnovative and actionable ideas. When individuals or groups bring forth a planwith a roadmap and a vision to change the conventional system, th…


    Women’s Startup Lab

    Women’s Startup Lab is located in Menlo Park and they mainly focus on the Women-owned businesses to provide funding. They focus particularly on the women’s contributions towards the technological industry. Women’s Startup Lab provides acceleration and incubation services to the startups and ventures that are led by women entrepreneurs.

    Women's Startup Lab Website
    Women’s Startup Lab Website

    Some of the major companies the Women’s Startup Lab works with are Razzberry, Pandia Health, BabyQuip, Mihuru and many more.

    500 Startups

    500 Startups is located in San Francisco and they mainly focus on Global Startups and Ventures to provide funding. They are a global venture capital firm and they focus on boosting early-stage startups and help them establish themselves as valuable companies by providing them development services.

    500 Startups Website
    500 Startups Website

    They assist startups and entrepreneurs by providing support in fundraising techniques, digital marketing, customer retention, etc. They host educational events and conferences where they connect the startups with potential investors and partners.

    Some of the major companies the 500 Startups work with are CreditKarma, Justo, Talkdesk, Digital Group, ZipMatch, Tranqui and many more.


    Importance Of Work Culture In The Success Of A Startup
    Startup culture is a key element of most corporate organizations. Startupculture has received a lot of attention in the recent times, which is because itplays a vital role in improving the overall experience at work and some areseamlessly integrating work into their life. By defining their startu…


    BetterLabs

    BetterLabs is located in Santa Clara and they mainly focus of Global Startups to provide funding. They provide resources to early-stage startups by encouraging product launch and rapid growth development at low investment rates.

    Better Labs Website
    Better Labs Website

    Some of the major companies BetterLabs work with are Khatabook, Inito, Rodeo, WorkAppsChat, Skill Lync, Interview Mocha, Cradlewise and many more.

    World Innovation Lab

    World Innovation Lab is located in Palo Alto and they mainly focus on Consumer and Enterprise technology to provide funding. They are located in Tokyo as well. They position themselves as a Global Startup ecosystem.

    World Innovation Lab provides resources and support for early-stage startups and lets them use the resources like mentorship and capital to help them grow and set themselves as well established firms. Their incubation and acceleration model consists of direct investments, workshops, mentorship programs, pitch contests, etc.

    Some of the major companies World Innovation Lab works with are Twitter, HubSpot, Fortinet, RingCentral, DocuSign and many more.

    FAQ

    What does a startup accelerator do?

    A tech startup accelerator is an organization created by experienced tech entrepreneurs to help early-stage tech companies develop their product, hone their business model, and most importantly connect with investors.

    What is the difference between an incubator and an accelerator?

    Accelerators accelerate growth of an existing company, while incubators incubate disruptive ideas with the hope of building out a business model and company. So, accelerators focus on scaling a business while incubators are often more focused on innovation.

    How do incubators make money?

    An incubator is a non profit that receives grants and will traditionally make money by charging their resident companies rent. They do offer lower interest loans but given the average success rate of startups, that is not that profitable for them.

    Conclusion

    Incubators and Accelerators always play a major role in the process of the growth and development of the startups. The startup ecosystem has been increasing worldwide and we can see much more startups coming up in the future.

  • This Startup Lets You Schedule Posts for All Your Social Media Accounts

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget. What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times.

    Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube. Know more about its company profile here, in this article.

    Hootsuite – Company Highlights

    Startup Name Hootsuite
    Headquarters 5 East 8th Avenue Vancouver, V5T 1R6, Canada
    Industry Social Media Management
    Founded 2008
    Founders Ryan Holmes, Dario Meli, David Tedman
    CEO Tom Keiser
    Area Served Worldwide
    Website www.hootsuite.com

    Hootsuite – About and How it Works?
    Hootsuite – Recent News
    Hootsuite – Logo and Its Meaning
    Hootsuite – Founder and History
    Hootsuite – Mission
    Hootsuite – Business Model
    Hootsuite – Revenue and Growth
    Hootsuite – Funding And Investors
    Hootsuite – Acquisitions
    Hootsuite – Competitors
    Hootsuite – Criticism
    Hootsuite – Challenges Faced
    Hootsuite – Future Plans
    Hootsuite – FAQs
    Hootsuite – Conclusion

    Hootsuite – About and How it Works?

    Hootsuite is a platform for managing social media. Hootsuite is a provider of a social media management system designed to make connecting with customers faster, smarter and safer. The company’s platform executes campaigns across multiple social networks from one secure, web-based dashboard as well as offers tools to manage all social profiles and helps in finding and scheduling effective social content, enabling clients to spot trends and have an insight on relevant data.

    More than 15 million users, including 800+ of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. The company was founded in 2008 and is based in Vancouver, Canada.

    Hootsuite Media Inc. provides social web marketing services. The Company offers social media dashboards that allows updates to social networks through web, desktop, and mobile platforms and track campaign results and industry trends.

    Hootsuite – Recent News

    As of January 2021, Hootsuite acquired a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat, sparkcentral.

    Hootsuite – Logo and Its Meaning

    Hootsuite’s Company Logo

    The winning idea for logo was Hootsuite, a moniker submitted by a user named Matt Nathan and based upon “Owly”, the dashboard’s owl logo, as a word play on the French expression “tout de suite”, meaning “right now”.

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    Hootsuite – Founder and History

    Hootsuite was founded by Ryan Holmes, Dario Meli and David Tedman.

    Ryan Holmes, Dario Meli & David Tedman. | Co-Founders, Hootsuite 

    In 2008, Holmes needed a tool to manage multiple social media networks at his digital services agency, Invoke Media. Finding that there was no product in the market offering all the features he sought, Holmes, along with Dario Meli, David Tedman, and the Invoke team, chose instead to develop a platform of their own that would be able to organize their many social media accounts and networks. The first iteration of this social media management system launched on November 28, 2008 in the form of a Twitter dashboard called BrightKit.

    In February 2009, Holmes offered a $500 prize for renaming the platform, and used crowdsourced suggestions from the dashboard’s 100,000+ users as contest submissions. The winning idea was Hootsuite, a moniker submitted by a user named Matt Nathan and based upon “Owly”, the dashboard’s owl logo, as a word play on the French expression “tout de suite”, meaning “right now”.

    In November 2009, the Hootsuite dashboard expanded its offering to support Facebook and LinkedIn, and the capability to use Twitter Lists.

    In December 2009, Hootsuite spun off from Invoke Media and launched officially as an independent company, Hootsuite Media, Inc. That same month, Hootsuite received $1.9 million in funding from Hearst Interactive Media, Blumberg Capital, and prominent angel investors Leo Group LLC and Geoff Entress.


    10 amazing Instagram marketing hacks that help to grow your business.
    Instagram is one of the most prominent social media platforms nowadays.Instagram’s popularity is even exceeding the reputation of its parent company,i.e. Facebook. This is because most of it’s users use Instagram daily. They useit to publish pictures or videos they create. Such a high prevalence …


    Hootsuite – Mission

    Hootsuite’s mission statement is,

    “We created Hootsuite to help people connect on social media and do amazing things together. We connect people with the communities they live in.”

    Hootsuite – Business Model

    Hootsuite uses a freemium model, hooking in users with a free plan, who then become paying customers. Social media represents a holy grail for brands and businesses.

    So, to keep track of all of their social network channels, many brands have turned to Hootsuite, a social media management system for businesses, allowing them to collaboratively execute campaigns across multiple social networks from a single, Web-based dashboard.

    The first plan is free, and is recommended for personal use. It comes with the ability to monitor up to three social profiles, schedule one post to go up at a specific time, three basic analytics reports, access to monitor free apps, and the ability to create Facebook ads.

    Hootsuite – Revenue and Growth

    • Hootsuite’s estimated annual revenue is currently $409.5M per year.
    • Hootsuite received $5.0M in venture funding in April 2017.
    • Hootsuite’s estimated revenue per employee is $250,000
    • Hootsuite’s pricing is $228 per year.

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    Hootsuite – Funding And Investors

    Hootsuite has raised a total of $299.9M in funding over 6 rounds. Their latest funding was raised on Mar 15, 2018 from a Debt Financing round. Hootsuite is funded by 12 investors. CIBC and Insight Partners are the most recent investors.

    Year Round Amount Lead Investors
    Mar 15, 2018 Debt Financing $50M CIBC
    Sep 25, 2014 Series C $60M Fidelity
    Aug 1, 2013 Series B $165M Insight Partners
    Mar 29, 2012 Secomdary market $20M OMERS Ventures
    Sep 15, 2011 Debt Financing $3M
    Jan 8, 2010 Series A $1.9M Blumberg Capital, Hearst Ventures

    Hootsuite – Acquisitions

    Hootsuite has acquired 13 organizations. Their most recent acquisition was Sparkcentral on Jan 6, 2021.

    Acquiree Name Date Amount About Acquiree
    Sparkcentral Jan 6, 2021 Sparkcentral is a customer engagement tool that enables one-on-one messaging via social channels.
    LiftMetrix Feb 22, 2017 LiftMetrix instantly creates a customized social media marketing plan to drive key business objectives
    AdEspresso Feb 7, 2017 AdEspresso offers services for advertisers and media agencies to create, analyze, and optimize their Facebook advertisements.
    Sales Prodigy Mar 29, 2016 Sales Prodigy is a social media power tool for sales executives.
    Zeetl Sep 25, 2014 Zeetl enhances brand’s social media customer support by combining of social network interaction and a phone call.
    Brightkit Sep 4, 2014 Brightkit is a social marketing platform that helps brands and agencies launch web-based social marketing campaigns.
    uberVU Jan 22, 2014 UberVU offers an insights-driven dashboard for customers to observe key conversations, connect with customers, and report their success.
    Seesmic Sep 5, 2012 Seesmic provides social media management and collaboration tools that enable businesses to build and manage their brands online.
    Geotoko Oct 10, 2011 Geotoko is a web-based dashboard for businesses and brands to create, manage and measure location-based marketing campaigns in real time.
    What the Trend Sep 27, 2011 WhatTheTrend.com (WTT) provides context and meaning to social trending topics.

    Hootsuite – Competitors

    Top competitors of Hootsuite are Buffer, Zoho Social, Sprout Social, Meltwater, and Sprinklr Modern Engagement.

    Hootsuite – Criticism

    • Expensive Analytics Reports & the Point System.
    • Forced to Use Owly Short Links.
    • Expensive Custom URL Shorteners.
    • Facebook Image Problem.
    • No Data in Facebook Insights.
    • Lower Facebook Reach & Engagement.
    • Expensive for Teams.

    Hootsuite – Challenges Faced

    In 2008, Ryan Holmes started building the idea for Hootsuite with a small team at his agency. According to Ryan everything seemed almost impossible in the beginning. Growth came fast, with Hootsuite soon being the center of how everyone—from small businesses to Fortune 500s—built winning brands with social.

    Fast forward to today and Hootsuite is the global leader in social media management, trusted by more than 18 million customers and employees at over 80% of the Fortune 1000.

    Hootsuite – Future Plans

    Stereotypes, ageism, and a years long habit of chasing newness over effectiveness have left marketers underestimating an increasingly digitally savvy and lucrative demographic: baby boomers. By using smart segmentation and thoughtful representation, marketers that include baby boomers in their digital strategies can leapfrog those still stuck in stereotypes.

    For years, linking social media engagement to customer identity has proved an elusive goal for Hootsuite. But with renewed momentum and executive attention on social media’s ability to retain critical connections with customers, now is the time to take steps—big or small—to bridging the critical gap between engagement and customer identity.

    LeadKlozer: Review, Features, and Pricing
    Closing leads is the first step for any successful online business. It hasbecome more important than ever for business owners to prioritize engagementwith their customers in less time. But running a business is no easy task and trying to connect to your customerssimultaneously will drain your re…

    Hootsuite – FAQs

    What does Hootsuite do?

    Hootsuite is a provider of a social media management system designed to make connecting with customers faster, smarter and safer.

    Who founded Hootsuite?

    Hootsuite was founded by Ryan Holmes, Dario Meli and David Tedman.

    Which companies do Hootsuite compete with?

    Top competitors of Hootsuite are Buffer, Zoho Social, Sprout Social, Meltwater, and Sprinklr Modern Engagement.

    How does Hootsuite make money?

    Hootsuite uses a freemium model, hooking in users with a free plan, who then become paying customers.

    Can you use Hootsuite for free?

    One of the best things about Hootsuite is that it has a free plan. That gives a single user a social media dashboard for three social accounts. Plus, you can set up a social media posting schedule, with up to 30 messages scheduled in advance.

    Is Hootsuite trustworthy?

    Hootsuite is a reliable social media management platform. As a tool in monitoring mentions of your brand, Hootsuite helps you gather all public remarks from the general public.

    Hootsuite – Conclusion

    Hootsuite believes in the power of human connection to help people connect on social media and do amazing things together. Their platform lets people connect with the communities they live in, the teams they work with, the brands they love, the customers who believe in them, and the leaders and visionaries who show them the way forward.

    Irrespective of your team size or if you’re managing a small team or making a bold leap forward to completely transform your social enterprise. Hootsuite helps users to unlock the power of human connection and make great things happen while using their social media accounts. Hootsuite provides a platform to let users manage all of their social media accounts from one place for free.