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  • Work Studio Coworking – Where Business Grows Together

    India is fast becoming a startup hub with many startups coming up with innovative and fresh ideas. In the year 2018, more than 1200 startups came into being. With the growing number of startups, and also freelancers, the need for working spaces has risen. To meet this growing need for working spaces, co-working spaces are coming up. Co-working spaces provide small entrepreneurs and freelancers an ideal workspace and work environment.

    Work Studio Coworking, a Patna based startup has come up with the vision to build a vibrant community of businesses and startups in Tier-2 and Tier-3 Cities. The company strives to make a business-friendly environment where budding organizations can grow together.

    We want to provide a professional and business-friendly environment so that people need not look towards big cities for employment and can get jobs easily in their home towns.

    Work Studio Coworking Highlights

    Startup Name Work Studio Coworking
    Headquarter Patna, Bihar
    Founder Alok Kumar, Sonu Saurav, Rahul Samrat, Ishan Paul & Prakhyat Kashyap
    Sector Coworking
    Founded 2018
    Registered Entity Name LAVERO INFRA SERVICES PVT. LTD

    Work Studio Coworking – Industry Details
    Work Studio Coworking – Founder
    Work Studio Coworking – The Idea and Starting Up
    Work Studio Coworking – Name, Tagline and Logo
    Work Studio Coworking – Services
    Work Studio Coworking – Revenue Model
    Work Studio Coworking – Funding
    Work Studio Coworking – Customer Acquisition
    Work Studio Coworking – Challenges
    Work Studio Coworking – Competitors
    Work Studio Coworking – Future Plans
    Work Studio Coworking – FAQs

    List of Best Coworking Spaces in India
    Coworking space is an office or a building where individuals or a group of
    individuals can come to work on their personal or professional projects.
    Individuals pay to the company which is providing the space. Almost all such coworking space companies provide additional facilities which attract the …
    StartupTalkyShubham Kumar

    Work Studio Coworking – Industry Details

    The concept of co-working spaces has gained good popularity all over the world around the past couple of years and the trend has been well received by Indian startups too. India is the 3rd largest startup hub and the 2nd largest freelancer workforce in the world, as such there is huge scope for growth of co-working spaces in India. The potential demand for seats in the co-working space is more than 3.5 to 4 million.

    Currently, the potential market size for the co-working segment across India currently stands in the range of 12-16 million.

    Segment Market size
    Freelancers 1.54 Million
    Startups 0.1 Million
    SMEs 1.5 Million
    Enterprise 10.3 Million
    Total Market Size 15.5 Million Approx

    According to a report published in Harvard Business Review, people working in coworking spaces have a feeling of more meaningful work, more job control and sense of community as compared to those working in regular offices.

    Work Studio Coworking – Founders

    Alok Kumar, Rahul Samrat, Sonu Saurav, Ishan Paul &, Prakhyat Kashyap are the founders of Work studio co-working.

    Alok is an engineering graduate from GIT Jaipur.

    Rahul is an engineering graduate from Bhagalpur college of engineering technology and worked as a project engineer at Wipro prior to founding Work Studio.

    Sonu is an alumnus of Patna University.

    Ishan is an engineering graduate from Dehradun Institute of Technology.

    Prakhyat is an MBA from Lalit Narayan Mithila University.

    Work Studio Coworking – The Idea and Starting Up

    In the last few years, Patna has emerged as a buzzing startup community and looking for work-space was an issue that the startups faced. With a view to cater to this demand for well equipped and well-managed work-spaces, Work Studio Coworking was started.

    Being an entrepreneur we had the calculation ready for the requirements of the city. We analyzed it well, pitched it with some investors and got some seed money to start with. It is a great excitement to bring something new for our home town. Although it was a common concept in metros but bringing it to our state really excited us.

    The founders wanted the name to be professional, unique and something that defines their work completely. It was Rahul who came up with the name ‘Work Studio Coworking’.

    The company’s tagline is “where business grows together”.

    Work Studio Coworking’s logo was designed by Alok. The logo has 6 hexagons which define the networking and collaboration of businesses. It seems all the different entities working together and help others to be completed which is our vision to bring all the resources together. Also, the logo has a mouse which defines our working structure.

    Work Studio Coworking – Services

    Work Studio Coworking is the largest coworking space in Patna and in Bihar as a whole. Work Studio provides all kind of office spaces like flexible seats, open dedicated seats, luxury seats, virtual office. The services offered include separate meeting rooms, conference hall, event hall cafeteria, game zone, HD projector, zero electric charges, free high-speed internet and also medical checkup facility. The space also has facilities like printing, scanning, lockers, oven, refrigerator, etc.

    Work Studio Coworking started their 1st unit in Kankarbagh Patna with multiple offerings like an open desk, dedicated desk, open dedicated desk and premium of about 100 seats. The unit was started on 1st April 2018 and after 4 months the unit became profitable. Later on another unit of Work Studio with 100 seats more on 15th November in Ranchi. It got completely occupied just after the launch. The company also has units in Gurugram. There are 3 more units under construction which will be launched in upcoming months.

    Work Studio Coworking boasts of a great community of around 200 people which is continuously increasing as per the units.

    Work Studio Coworking – Revenue Model

    Work Studio Coworking has a unique model where it provides full-fledged office space with all the services included, to company, startup, freelancer or any sort of business at such an affordable cost which may cost three times if they set it up themselves.

    The company offers daily pass at INR 250/day. Depending on the services included, the other plans are Flexi Plans at INR 3500/month, open dedicated plans at INR 4500/month and dedicated Plans at INR 5500/month.

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    Work Studio Coworking – Funding

    Work Studio Coworking has not raised any major funds to date.

    We have received initial funding over our particular units. So we are still bootstrapped in a way.

    Work Studio Coworking – Customer Acquisition

    We promoted heavily by not investing but by asking people to change their profile picture of Facebook with our backdrop and it worked.

    Work Studio Coworking got amazing mouth to mouth advertising and got a lot of recombination of clients. The company also keeps conducting a lot of community events which made the place one of the most happening places in the city. The ambiance is full of positivity which keeps people inspired and this is the biggest publicity trick.

    Work Studio Coworking – Challenges

    Many people in the tier 2 and tier 3 cities are still not aware of the concept of coworking space, which posed a challenge for Studio Coworking spaces.

    It was very difficult in the initial days to make people understand what is coworking. People were not understanding the concept we were promoting. Later on, we promoted as affordable office, fully furnished office and many other ways.

    List of Top Coworking spaces in Bangalore | Shared Office Space Bangalore
    Bangalore has gradually evolved from being the Garden city to the Silicon Valley
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    Work Studio Coworking – Competitors

    Although the industry is full of big and small players, the uniqueness about Work Studio Coworking is that they are focusing mainly on tier-2 and tier-3 cities.

    Work Studio Coworking – Future Plans

    Work Studio Coworking currently has multiple units in Panta, Ranchi and Gurugram and all are occupied. The company is all set to launch new units in the future.

    Work Studio Coworking – FAQs

    What is Work Studio Coworking?

    Work Studio Coworking is the largest co-working space in Bihar.

    Who are the Work Studio Coworking founders?

    Alok Kumar, Rahul Samrat, Sonu Saurav, Ishan Paul &, Prakhyat Kashyap are the founders of Work Studio Co-working.

    What are some coworking spaces in India?

    Some coworking spaces in India are Work Studio Coworking, WeWork, Innov8, Red Bricks, Skootr, Investopad, awfis, Smartworks, GoodWorks, Workafella, Hive to name a few.

  • SpiceTree Design Agency – Offering Creative Marketing Solutions

    SpiceTree Design Agency Highlights

    Startup Name SpiceTree Design Agency
    Headquarter Mumbai
    Founder Shiraz Khan
    Sector Web Designing and Marketing
    Founded 2004

    An attractive website, a well planned digital marketing strategy or an appealing print ad campaign, all these are quite essential for every company big or small. SpiceTree Design Agency in Mumbai provides a one-stop solution for all these needs.

    Shiraz Khan, a man with a passion for creating unique and innovative advertisements and marketing messages, founded this venture. SpiceTree Design Agency was set up in 2004. This creative branding agency is now operating in a wide field from website designing to CMS, from digital marketing to print media marketing  services like designing print ad campaigns and marketing collateral.

    SpiceTree Design Agency – Mission and Vision

    SpiceTree Design Agency’s vision is to create marketing opportunities that will inevitably drive worldwide growth of their clients. The company’s mission, on the other hand, is to push brands into unchartered but engaging territories; continuously inspiring effective communications using new-age technology that create and stimulate their clients’ growth opportunities.

    SpiceTree Design Agency – Industry Details

    As per reports by Magna Global, a division of media agency group IPG Mediabrands, print media ad revenues are expected to reach Rs 22,424.3 crore in 2019.

    The digital marketing industry is accelerating at an unprecedented rate, with no intentions of slowing down. The Indian digital marketing industry is expected to grow at 32% CAGR to Rs 18,986 crore by 2020.

    The advancements of technologies like AI and machine learning, analytical tools and blockchain technology aren’t merely trends in the industry. These developments are instead raising the threshold for industry performance. In addition, voice searches and other personalized approaches are expected to become a mainstay in digital marketing strategies. All these prospects cumulatively make it a fascinating time to contribute to the industry as the horizons of consumer personalization and engagement are broadening.  

    GingerCup – Business model, Funding, Future plans, Founders
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    StartupTalkyChayanika Goswami

    SpiceTree Design Agency – Founder

    Mr. Shiraz Khan,  is the founder director of SpiceTree Design Agency.

    The other core member is Mr. Mehmood Khan who is the Director and also chief of business development.

    The business development team consists of, Rekha Khanna, who is a computer science graduate with over 25 years of industry experience and Sanju Sharma Khan, who is an engineering graduate and have over 12 years experience in IT sector.

    The web development team consists of Parveen Shaikh who has eight years of experience in web designing and development and Gaurav Nimkar who is an experienced SEO specialist and web developer.  

    The Digital Marketing team consists of Amita Bhoir, a Social Media and Digital Marketing expert and Manasvita Subramanian who has over 4 years experience in digital marketing.

    The Creative team consists of Shruti Rajpara. Shruti is a 3D Animation Specialist, Jagrut Save is trained in Visual and Amp and expert in art and design and Monali Shinde, who is in charge of the graphics team.  

    SpiceTree Design Agency Team

    SpiceTree Design Agency – The Idea and starting up

    Inspiration struck gradually over a period of time rather than a cliché ‘Eureka’ moment.

    Shiraz had a very comfortable and secure job as the Vice President of Sales and Marketing at a company before envisaging SpiceTree Design Agency. Though he had financial and work stability, he felt that the more creative part of his mind was being suppressed by the mundane coordination of sales. The monotony was uninspiring. That was the moment when the fire began stirring in his belly, fed with his growing thirst for creativity.  

    Shiraz had always been a creative person. He liked unveiling the concealed and subliminal meanings behind several brand ads and campaigns. Finally, he came to the realization that his passion for creativity and innovation would perfectly compliment his knowledge of science, detail, and analytics.

    He began his entrepreneurial venture on the 6th of June 2004.

    Once I began, I was spurred to keep marching forward with no inclinations to look back. The philosophy thankfully continues till this very date.

    A tree symbolizes abundance and offering while spices represent color, vibrancy and flavor. The company is named ‘SpiceTree Design Agency’ because it strives to emulate these traits of trees and spices.

    It just bodes well for us that its abbreviation ‘SDA’ has a nice ring to it.

    The concept of the company’s logo came from a very simplistic approach: to create an identity that is simple and easy to register in the minds of people. The color red is associated with energy, strength, power, determination as well as passion.

    SpiceTree Design Agency Logo

    SpiceTree Design Agency – Services

    SpiceTree Design Agency curates web, print, and social media design; offer digital marketing solutions including Social Media Marketing, Social Media Optimization, Search Engine Optimization, mailers and re-targeting. It also develops clientele’s brand identity while offering consultation on products and services.  

    The agency has diverged its offerings based on advancements in technology, new dynamics of consumer behavior, and the perpetually adaptive nature of the industry.  

    As said by Shiraz, the agency’s difference lies in its core philosophy of obtaining ‘factual creativity’ viz. the perfect blend of creative thought and scientific analytics. The agency lays immense importance on offering practicality through its creative solutions in a unique manner. It aims to enable its clientele to stand out from the crowd.  

    SpiceTree Design Agency – Revenue Model

    The Company works on retainer and project basis, and charges for the services provided to the clients.

    SpiceTree Design Agency – Customer Acquisition

    Philosophically I acquired our first client due to my conviction.

    Shiraz is very confident and passionate about his creative marketing ideas. It is this confidence and passion that helped him acquire his first client. Impressed by his creative ideas, one of his acquaintances referred ‘Timeout Mumbai’ to get in touch with him for creatives of their Mumbai edition. Slowly as people got to see his unique creatives, the agency started attracting more clients.

    SpiceTree Design Agency – Funding

    The agency is bootstrapped. It started off with a sum of Rs.1,00,000 from Shiraz’s personal savings.

    SpiceTree Design Agency – Challenges

    As per Shiraz, the countrywide economic decline posed a challenge as sales declined and clients delayed payments. However, the agency has now formulated effective plans to remain unhampered by economic decline.

    Again a self-imposed challenge that he has taken up is that of maintaining the team spirit and keeping the team motivated to do their best.

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    SpiceTree Design Agency – Awards & Achievements

    The Agency has an income of Over 2 Crores. More than One lakh and eighty thousand visitors have visited its website till date. Also SpiceTree Design Agency has served over 1200 clients from various verticals such as event management, travel, retail, corporate, manufacturing, finance, architecture, engineering, food and beverage, education and real estate.

    The agency has been recognized as the best digital agency in the E-mailer category for 2 consecutive years by AFAQ’s.

    SpiceTree Design Agency – Competitors

    Very honestly, I haven’t understood what this word “competition” actually means till today. In my childhood, I was given very simple teaching. I was told that you do your best each year and everything will just follow.

    Shiraz strives to keep adding an imaginary feather in his cap each year by doing better than every passing year for the brand. He believes in self-improvement rather than imitating or competing with others.        

    SpiceTree Design Agency – Technology Used

    The agency uses LAMP Stack (Linux, Apache, MySQL, PHP, Classic PHP)

    Besides it also uses HTML5, CSS3, SCSS, JQuery, Angular

    Tools used are, Bootstrap, WordPress, Codeigniter, Magento

    Software used are, Dream Weaver, Sublime, Photoshop, Notepad++, Illustrator, Coreldraw, After Effects  

    Types of Business plan for Startup Founders
    A business plan is a written description of your business’s future, a documentthat tells what you plan to do and how you plan to do it. The importance of abusiness plan needs no explanation. Just like textbooks for the basis foreducation, a business plan forms the crux of a company or organizatio…
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    SpiceTree Design Agency – Future Plans

    The objective for each business is conspicuous – growth. We believe that the plan for growth lies in growth itself: growth for all above all. This means the inclusive growth of clients, team, and all associates.

    In terms of tangible growth, the agency intends to dwell into digital AD film production. It is planning to feed the YouTube, Vimeo, and other related platforms with meaningful content in the form of video ads, short films etc. The agency also intends to build a state-of-the-art in-house studio with all resources to make video ads and short films of the highest quality.  

    FAQs

    What is SpiceTree Design Agency?

    Spicetree Design Agency is a fully fledged marketing agency specialized in Website Design & Development, Print Design and Digital Marketing since its inception in 2004.

    Who is the founder of SpiceTree Design Agency?

    Shiraz Khan

  • Top Countries with Most number of Billionaires 2021

    There are a lot of billionaires in the world. Billionaires play a major role in contributing to the growth of a country and its economy by indirectly reducing unemployment and poverty.

    Here is the list of the top countries with most number of billionaires and the top billionaires of that country.

    United States
    China
    India
    Germany
    Russia
    Hong Kong
    Brazil
    Canada
    United Kingdom
    Italy
    Japan
    Taiwan
    Australia
    South Korea
    France
    Sweden
    Switzerland
    Thailand
    Spain
    Singapore
    Turkey
    FAQ

    United States

    The United States of America is a country which is located in the Northern America. The country is commonly as the United States or the U.S. The country has a population of around 331 million and ranks third in the most populated countries around the world.

    According to the International Monetary Fund, the U.S GDP is around USD 16.8 trillion. For GDP per capita at PPP, the country is ranked sixth in the world and the ninth in the world for nominal GDP per capita.

    United States have around 724 billionaires in the country. The top billionaires of the country are,

    Jeff Bezos with a net worth of USD 177 billion. His main source of wealth is through Amazon.

    Elon Musk with a net worth of USD 151 billion. The main source of wealth is through Tesla and SPACEX.

    Bill Gates with a net worth of USD 124 billion. His main source of wealth is through Microsoft.

    China

    China is a country which is located in the Asian continent. The official name of China is People’s Republic of China. China has a population of around 1.4 billion and it ranks 1st in the world for the most populated country. China is also world’s 3rd or 4th largest country by area.

    In terms of nominal GDP since 2010 China has the world’s second largest economy. According to World Bank in terms of Purchasing Power Parity GDP China’s economy has been the world’s largest since 2014. The nominal GDP of the country is around USD 13.5 trillion.

    China has around 626 billionaires in the country. The top billionaires of China are,

    Zhong Shanshan with a net worth of USD 68.9 billion. His main source of wealth is through Nongfu Spring. Nongfu Spring is a Chinese bottled water and beverage company.

    Nongfu Spring Products
    Nongfu Spring Products

    Ma Huateng with a net worth of USD 65.8 billion. His main source of wealth is through Tencent.

    Colin Zheng Huang with a net worth of USD 55.3 billion. His main source of wealth is through Pinduoduo. Pinduoduo Inc. is an agriculture-focused technology platform in China.

    India

    India is also a country which is located in the Asian continent. India is officially known as Republic of India. India ranks second in the most populated country around the world and India is considered to be the most populated democratic country in the world. In terms of land area, India is the seventh largest country in the world.

    The Indian economy in 2019 was worth USD 2.9 trillion nominally according to International Monetary Fund. India is the fifth largest economy by market exchange rates with around USD 11 trillion. India is one of the world’s fastest growing economies.

    India has around 177 billionaires in the country. The top billionaires of the country are,

    Mukesh Ambani with a net worth of USD 88.7 billion. His main source of wealth is through Reliance Industries.

    Gautam Adani with a net worth of USD 25.2 billion. His main source of wealth is through Adani Ports and SEZ.

    Shiv Nadar with a net worth of USD 20.4 billion. His main source of wealth if through HCL technologies.

    Germany

    Germany is a country which is located in the European Continent. It is officially known as Federal Republic of Germany. The  population of the country is around 83 million and  357,022 square kilometers, it is the area which is covered by the country. Germany ranks second in the most populated country in the European continent.

    Germany’s economy is a social market economy. Germany is considered to have a very low level corruption, high level of innovation and high skilled labourers. Germany ranks third in the world for exporting of goods. The country ranks 1st   European continent for the largest economies and ranks fourth across the globe for the largest economies.

    Germany has around 136 billionaires in the country. The top billionaires of Germany are,

    Beate Heister & Karl Albrecht Jr with a net worth of USD 36.1 billion. Their source of wealth is through their family operated discount supermarket chain Aldi Sud.

    The largest Aldi sud supermarket located in the world opens in the German Ruhr area
    The largest Aldi sud supermarket located in the world opens in the German Ruhr area

    Dieter Schwarz with a net worth of USD 22.6 billion. The main source of wealth is through multinational retail grocery shops Schwarz Gruppe.

    Susanne Klatten is the BMW heiress with a net worth of USD 21 billion. The main source of wealth is through BMW, Atlanta Nordex and SGL Carbon.

    Russia

    Russia is a country which is located in the European continent and is also known as Russian Federation. In terms of land area, Russia ranks 1 among the world’s largest countries. The land area Russia covers is around 17, 125, 191 square kilometers. The population of Russia is around 146.2 million which makes it the most populated country in Europe and the country ranks 9th in the most populated countries around the world.

    Russia has an economy which is a transition of upper-middle income. The country is considered to have enormous amount natural resources. Their natural resources include oil and gas. Russia ranks 6th in the world in terms of largest economies by PPP GDP and ranks 7th in the world in terms of largest economy by nominal GDP. Russia’s GDP per capita by PPP is around USD 29, 485 as of 2021, according to International Monetary Fund.

    Russia has around 117 billionaires in the country. The top billionaires of Russia are,

    Alexey Mordashov and family have a net worth of USD 29.1 billion. Mordashov has the majority shareholding in the steel company Severstal.

    Vladimir Potanin with a net worth of USD 27 billion. His main source of wealth is through metals.

    Vladimir Lisin with a net worth of USD 26.2 billion. The main source of wealth is through steel and transport.

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    Hong Kong

    Hong Kong is a country that is situated in the Asian Continent. It is one of the countries which has a very high population around the world and a economy that is capitalist mixed service. The country has a very minimal intervention in the market by the government, low taxation and an international financial market that is well established.

    Hong Kong has a nominal GDP of USD 373 billion which makes its economy 35th largest in the world. Hong Kong has around 71 billionaires in the country. The top billionaires of Hong Kong are,

    Li Ka-shing with a net worth of USD 35.4 billion.

    Lee Shau Kee has a net worth of USD 30.5 billion.

    Henry Cheng and family with a net worth of USD 22.1 billion.

    Brazil

    Brazil is known as the Federative Republic of Brazil. In both Latin America and South America, Brazil is the largest country. The country also has the largest economy in Latin America and has the 7thlargest economy in the world.

    Brazil has around 65 billionaires in the country. The top billionaires are,

    Jorge Paulo Lemann with a net worth of USD 16.9 billion.

    Eduardo Saverin with a net worth of USD 14.6 billion.

    Marcel Herrmann with a net worth of USD 11.5 billion.

    Canada

    Canada is a country which is located in North America. It is the second largest country in the world. Canada has the 10th largest economy in the world. USD 1.73 trillion is the approximate value of the nominal GDP of Canada.

    Canada has around 64 billionaires in the country. The top billionaires are,

    David Thomson and family with a net worth of USD 41.8 billion.

    Joseph Tsai with a net worth of USD 11.6 billion.

    Tobi Lutke with a net worth of USD 9.8 billion.

    United Kingdom

    United Kingdom is a country that is located in the European continent. The country’s economy is a partially regulated market. In Europe, UK is the second largest economy after Germany and around the world UK has the 5thlargest economy.

    UK has around 56 billionaires. The top billionaires are,

    James Ratcliffe with a net worth of USD 17 billion.

    Hinduja Brother with a net worth of USD 14.9 billion.

    Michael Platt with a net worth of USD 13 billion.

    Italy

    Italy is a country which is located in the European continent. The economy of Italy is an advanced capitalist mixed economy. In the Eurozone, Italy has the third largest economy and worldwide it has the 8thlargest economy. The country is considered as the most industrialized nation.

    Italy has around 51 billionaires in the country. The top billionaires are,

    Giovanni Ferrero and family with a net worth of USD 25.2 billion.

    Leonardo Del Vecchio and family with a net worth of USD 17.9 billion.

    Stefano Pessina with a net worth of USD 13.4 billion.

    Japan

    Japan is an Island country which is located in the Asian continent. Japan is the 11th most populated country in the world. In terms of nominal GDP after United States and China, Japan has the 3rdlargest national economy.

    Japan has around 49 billionaires in the country. The top billionaires are,

    Tadashi Yanai with a net worth of USD 48.7 billion.

    Masayoshi Son with a net worth of USD 34.9 billion.

    Takemitsu Takizaki with a net worth of USD 32 billion.

    Taiwan

    Taiwan that is officially known as Republic of China is a country in the Asian continent. The country has been called Taiwan Miracle because of its quick industrialization and rapid growth. This was mainly during the latter half of the 20th century.

    Taiwan has 47 billionaires in the country. The top billionaires are,

    Wei Ing-chou who has a net worth of USD 7.2 billion.

    Ying-Chiao who has a net worth of USD 7.2 billion.

    Yin-Chun who has a net worth of USD 7.2 billion.

    Yin-heng who has a net worth of USD 7.2 billion.

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    Australia

    Australia is officially known as the Commonwealth of Australia. It is a sovereign country located in the Australian continent. The 6thlargest country around the world is Australia. It is considered to be a wealthy country with a very low rate of poverty and high GDP per capita.

    Australia has 44 billionaires in the country. The top billionaires are,

    Gina Rinehart with a net worth of USD 14.8 billion.

    Harry Triguboff with a net worth of USD 9 billion.

    Anthony Pratt with a net worth of USD 6.8 billion.

    South Korea

    South Korea is officially known as the Republic of Korea. It is a country which is located in the east of the Asian continent. South Korea’s economy is a mixed economy and in terms of the nominal GDP South Korea ranks 10th around the world. It has a high-income economy which makes it a developed country.

    South Korea has 43 billionaires in the country. The top billionaires are,

    Jay Y Lee who has a net worth of USD 11.2 billion.

    Kim Beom-SU who has a net worth of USD 7.6 billion.

    Seo Jung-Jin who has a net worth of USD 7.4 billion.

    France

    France is known as French Republic. It is a country which is located in the European continent. In terms of PPP GDP France is ranked as the 10th largest in the world and is ranked 2ndlargest in the European Union in terms of PPP GDP. France’s economy is a diverse economy with a domination towards the service sector.

    France has around 42 billionaires in the country. The top billionaires are,

    Bernard Arnault with a net worth of USD 76 billion.

    Francoise Betterncourt with a net worth of USD 49.3 billion.

    Francois Pinault with a net worth of USD 29.7 billion.

    Sweden

    Sweden is officially known as the kingdom of Sweden. It is a country which is located in the European Continent. In terms of GDP, It is the 16th richest country in the world. A high standard of living is experienced by the citizens of Sweden.

    Sweden has around 41 billionaires in the country. The top billionaires are

    Stefan Persson with a net worth of USD 15.6 billion.

    Hans Rausing and family with a net worth of USD 12 billion.

    Jorn Rausing has a net worth of USD 8.7 billion.

    Switzerland

    Switzerland is officially known as Swiss Confederation. It is a country that is located in the European continent. Switzerland has lands in all the four sides of their border and hence called as landlocked country. Switzerland has a high-tech economy which is stable and prosperous. It has been ranked as one of the least corrupted countries around the world.

    Switzerland has around 40 billionaires in the country. The top billionaires are,

    Gianluigi and Rafaela Aponte with a net worth of USD 10.7 billion.

    Guillaume Pousaz with a net worth of USD 9 billion.

    Ernesto Bertarelli with a net worth of USD 8.6 billion.

    Thailand

    Thailand is officially known as the Kingdom of Thailand and was formerly known as Siam. The country is located in the Asian continent. Thailand is considered to be a newly industrialized country and is an emerging economy.

    Thailand has 31 billionaires in the country. The top billionaires are,

    Dhanin Chearavanont with a net worth of USD 18.1 billion.

    Charoen Sirivadhanabhakdi with a net worth of USD 13.5 billion.

    Sarath Ratanavadi with a net worth of USD 8.9 billion.

    Spain

    Spain is known as the Kingdom of Spain. The country is located in Europe. Spain has a capitalist mixed economy. They have the 14th largest economy around the world and 4th largest in the European Union.

    Spain has 30 billionaires in the country. The top billionaires are

    Amancio Ortega with a net worth of USD 81 billion.

    Sandra Ortega Mera has a net worth of USD 6.7 billion.

    Juan Roig with a net worth of USD 5.1 billion.

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    Singapore

    Singapore is known as the Republic of Singapore. The country is located in the Asian continent. Singapore has a highly developed economy. The Singaporean economy is considered to be business friendly, innovative, dynamic and a free economy.

    Singapore has around 27 billionaires in the country. The top billionaires are

    Zhang Yongwith a net worth of USD 23 billion.

    Goh Cheng Liang with a net worth of USD 21.7 billion.

    Li Xiting has a net worth of USD 21.5 billion.

    Turkey

    Turkey is known as the republic of Turkey. The country is located in the European continent. Turkey is considered to have an economy that is upper middle-income. The country is considered as a newly industrialized country. Turkey is 20th largest around the globe in terms of nominal GDP.

    Turkey also has around 27 billionaires in the country. The top billionaires are,

    Erman ılıcak with a net worth of USD 3.8 billion.

    Murat Ülker with a net worth of USD 3.7 billion.

    Hüsnü özyeğin with a net worth of USD 2.1 billion.

    FAQ

    How many Trillionaires are there?

    As of today, there are no trillionaires who live on earth.

    Who is the wealthiest family in the world?

    Walton Family – Walmart is the wealthiest family in the world with a Estimated net worth of $215 billion.

    Is Kylie Jenner a billionaire?

    Kylie Jenner, 23, was the youngest billionaire, but did not make the cut this year. In 2019, she was controversially named the youngest self-made billionaire in 2019.

    Conclusion

    These are the list of the top  Countries with the most number of billionaires. Some of the other countries with the most number of billionaires are Israel with 17, Indonesia and Philippines with 15, Mexico, Norway and Malaysia with 12, Netherlands with 11, Austria and Ireland with 9, Czech Republic and Denmark with 8 and so on.

  • Top 8 Consumer Electronics companies in India

    The consumer electronic sector in India is one of the major sectors of the country. India is set to become to the largest electronics market in the world by 2025 with a turnover of USD 400 billion, according to Invest India.

    The consumer electronics goods industry is estimated to become the 5th largest by 2025. In the below article let’s look at some of the top Indian companies involved in the manufacturing of consumer electronics.

    Bosch in India
    Havells India
    Godrej and Boyce
    Whirlpool India
    Voltas
    Crompton Greaves Consumer Electricals Ltd.
    Blue Star
    Bajaj Electricals
    FAQ

    Bosch in India

    Bosch is one of the leading consumer electronics companies in India. The company was founded in the year 1951 and has its headquarters located in Bangalore, India. The company is also a leading supplier of technology and services such as industrial technology, mobility solutions, consumer goods, energy, building technology. The company has its manufacturing facilities in Karnataka and Tamil Nadu. The development center of Bosch in India is the largest.

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    Havells India

    Havells India is one of the biggest electrical equipment manufacturing companies in India. The company was founded in the year 1958 and has its headquarters located in Noida, India. The company also has a leading market share in a wide range of products such as industrial and domestic circuit protection devices, motors, fans, cables and wires, modular switches, and many more.

    Operating revenue for Havells India Limited from financial year 2015 to 2020
    Operating revenue for Havells India Limited from financial year 2015 to 2020

    The company has around 6,000 facilities and manufacturing facilities in Alwar, Baddi, Guwahati, and many other places. Havells India also owns famous brands such as Lloyd, Crabtree, and standard. The company has around 40 branches in India with a network of around 4000 professionals and more than 7000 dealers.

    Godrej and Boyce

    Godrej and Boyce are a subsidiary company which is owned by the well-known company Godrej group. The company was founded in the year 1987 and has its headquarters located in Mumbai, India. The company has its presence in around 14 diverse verticals. The company initially started with the manufacturing of locks and later moved to other domains.

    Some of the sectors the company is part of are electricals and electronics, aerospace, AV solutions, construction, tooling, process equipment, batteries, appliances. The company also has its presence in global markets such as Africa, Middle East, Asia, the U.S, and Europe.

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    Whirlpool India

    Whirlpool is a U.S based consumer electronics manufacturer. Whirlpool entered India in the year 1980 as part of its global expansion strategy. In India, the company has its headquarters in Gurugram. The company entered into the market as a joint venture with the TVS group.

    Whirlpool's net sales worldwide 2010 to 2020
    Whirlpool’s net sales worldwide 2010 to 2020

    The products under Whirlpool India include washing machines, refrigerators, air conditioners, and microwave ovens. The company has its manufacturing facilities in Faridabad, Puducherry, and Pune. The company has around 92,000 employees globally.

    Voltas

    Voltas is one of the largest air conditioning companies in India. It is also one of the most reputed providers of engineering solutions, specializing in project management. Voltas was founded in the year 1954 and has its headquarters located in Mumbai, India. The company has more than 5000 employees and manufacturing facilities in Thane and Dadra.

    Some of the products and services of the company include consumer electronic appliances, technology, engineering, construction, textiles, mining and manufacturing, cooling and ventilation, etc. The company had begun with a collaboration with Tata sons and Volkart brothers.

    Crompton Greaves Consumer Electricals Ltd.

    Crompton Greaves Consumer Electricals is one of the leading companies in the manufacturing of consumer electronic goods in India. The company was founded in the year 1878 and has its headquarters in Mumbai, India. Crompton Greaves Consumer Electricals Ltd was formerly known as Crompton Greaves (CG).

    The company has manufacturing facilities across the country some major places include Bangalore, Madhya Pradesh, and Goa. The company has around 8,000 employees and products such as Transformers, Pumps, DC motors, HT and LT motors, railway signaling systems, switches, and electronic appliances.

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    Blue Star

    Blue Star is also one of the leading companies involved in the manufacturing of consumer electronic goods in India. The company was founded in the year 1943 and has its headquarters in Mumbai, India. The company specializes in the manufacturing of refrigeration and air conditioning systems.

    The products and services of the company include Plumbing, electronic appliances, electrical and firefighting, etc.

    Bajaj Electricals

    Bajaj electricals is a company under the Bajaj group. The company was founded in the year 1938 and has its headquarters located in Mumbai, India. The company was founded by Kamalnayan Bajaj and has its manufacturing unit in Pune.

    Bajaj Electricals has expanded its business from consumer electronic manufacturing into lighting, luminaries, LPG-based generators, fans, appliances, engineering projects, etc. The company has around 36,000 employees.

    FAQ

    Who is the Founder of Havells?

    Qimat Rai Gupta was an Indian entrepreneur, founder, former chairman and managing director of Havells.

    Is bosch Indian company?

    Bosch Ltd is an India-based auto component manufacturer company.

    How much did the global consumer electronics market size account for in 2019?

    The market size of consumer electronics valued at USD 1 trillion in 2019.

    Conclusion

    These are the list of top Consumer Electronic manufacturing companies in India. The demand for consumer electric goods such as refrigerator and fridge is going to increase in the coming future. We will be able to see a lot of demand for consumer electric goods from the rural areas of India.

  • Quixy- Platform For Business Process Management and Workflow Automation

    Quixy is a cloud-based user-friendly business application platform that empowers business users with no coding skills to automate workflows & processes, and build enterprise-grade applications, using simple drag and drop design, ten times faster compared to the traditional approach.

    Quixy provides dozens of pre-built solutions for a variety of use cases such as CRM, Project Management, HRMS, Travel and Expense Management, Service Request and Incident Management, and much more.

    Within a year, since its inception, Quixy has been recognized as a Leader in No-Code Application Development based on the customer reviews on G2.

    Quixy – Company Highlights

    Startup Name Quixy
    Headquarter Hyderabad, Andhra Pradesh
    Sector SaaS
    Founders Gautam Nimmagadda
    Founded Oct 1, 2019
    Website quixy.com

    Quixy – About and How It Works
    Quixy – Founders and Team
    How was Quixy Founded?
    Quixy – Name, Logo, and Tagline
    Quixy – Products and Services
    Quixy – Target Market Size
    Quixy – Business and Revenue Model
    Quixy – Customers/ Clients
    Quixy approach to current Business Challenges
    Quixy – Opportunities
    Quixy – Tools
    Quixy – Competitors
    Quixy – Recognitions and Achievements
    Quixy – FAQs

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    Quixy – About and How It Works

    Quixy is a cloud-based user-friendly no-code application development platform that empowers business users with no coding skills to automate processes and workflows to build enterprise-grade applications, using simple drag and drop design, ten times faster compared to the traditional approach consequently enhancing efficiency, transparency, and productivity of business operations. The platform includes an integrated cloud database, a visual application builder, enterprise-grade security, regulatory compliance, and scalable global infrastructure.

    Quixy is a completely visual, easy-to-use, a no-code platform that helps businesses automate processes across departments and build complex custom enterprise software faster, with higher quality and lower cost; all without writing a single line of code.

    Quixy is agile and flexible, resulting in improved efficiency in all processes and openness at all levels. By offering valuable data in real-time, Quixy facilitates monitoring of all areas and provides scope for improvement on an on-going basis. And so far, Quixy is Bootstrapped.

    Quixy – Founders and Team

    Quixy is founded by Gautam Nimmagadda.

    Quixy Founder - Gautam Nimmagadda
    Quixy Founder – Gautam Nimmagadda

    Technology enthusiast, Gautam is a motivated leader who is committed to delivering values to customers, partners, and associates alike. He has done his M.S. in Computer Science at the University of Iowa. He relishes working in challenging situations and loves solving complex problems.

    Vivek Goel is the Vice President – Marketing & Evangelism. He has 19+ years of leadership experience in IT companies of all sizes ranging from start-ups to large organizations in India and the USA. Expertise in strategy and operations across functions including Marketing and Business Development, HR, Process and Quality, Project Management, and Product Development. Mr. Goel has done his B.Tech in Electronics and Communications from BIT, Ranchi. Vivek also has volunteer experience as a Program Director at Solving Minds since 2010.

    Raveesh is Vice-President of Sales & Partnerships at Quixy. He has done his M.S. in Marketing with Specialism in Customer Management from the University of Strathclyde.

    Quixy is powered by a diverse team of passionate and exceptional talent, go-getters, and dreamers who are here to challenge the status quo and disrupt how things are done today. Their approach gives individuals greater ownership of work and input into decisions and makes for a more efficient and happier workplace. Their current team size is 40.

    How was Quixy Founded?

    Quixy’s founding team comes from an IT services background. A big chunk of the experience involved developing custom enterprise applications for various industries. Currently, whenever any business requires digitization of their processes, the available options are either procurement of a COTS product or custom development done by an external or internal team of developers.

    COTS products by default have limited customization options. Any additional customization is either not possible or attracts hefty customization cost and time.

    Also, procuring different COTS products for each requirement creates software clutter where each software works in a silo without talking to each other.

    Custom development, on the other hand, costs businesses time and money and is not always successful since business requirements are lost in translation as the business users are not involved throughout the development life cycle.

    Effectively, both alternatives cost business time and money without ensuring success hindering business growth and competitive edge in the market. As a result, every IT team has a huge backlog of software needs from the business that they are unable to attend.

    The team wanted to change that and found the answer in no-code application development.

    Quixy – Name, Logo, and Tagline

    Quixy stands For Quick and Easy!  Quixy is an ideal platform for application development that is based on business processes. The platform is Quick and Easy to learn, build, deploy, and use.

    Quixy Logo
    Quixy Logo

    Quixy- Vision, and Mission

    Quixy’s vision is to digitize every business in the world with the power of citizen developers. They want to achieve 1 million active users on the platform by Q4 2026.

    Quixy – Products and Services

    In the current no-code low-code space, on one end there are advanced low-code platforms that can only be used by certified developers to build applications. On the other end of the spectrum, they have basic no-code platforms that business users can use as an alternative to replace excel spreadsheets and improve team collaboration.

    Quixy is positioned in between the spectrum as an advanced no-code platform that allows business users to use the advanced features of their platform to build relatively complex enterprise-grade applications without writing any code.

    Quixy – Target Market Size

    The no-code, low-code development platform market is projected to grow from USD 13.2 billion in 2020 to USD 45.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 28.1%.

    Quixy – Business and Revenue Model

    Quixy’s business model works on a paid SaaS Subscription model.

    Quixy – Customers/ Clients

    Quixy currently has customers in more than 10 countries in 5 continents across 10+ industry verticals.

    Refer to Case Studies to learn how organizations are using Quixy to automate processes and build applications without writing any code.

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    Quixy approach to current Business Challenges

    Current options for meeting software needs:

    ● Off-the-shelf solutions have customization challenges and create silos.

    ● Traditional development is time taking, expensive, and requirements are lost in translation or change by the time delivery is done.

    Quixy provides the third alternative as an advanced no-code platform. The platform can be used to build applications and integrate them with other third-party applications without writing any code 10x faster thereby addressing the challenges associated with the traditional options.

    Quixy – Opportunities

    ● As per a recent Gartner research, by 2024, low-code no-code application development will be responsible for more than 65% of application development activity.

    ● A recent study by McKinsey, found organizations that empower citizen developers score 33% higher on measures of innovation than those who do not. 33%!

    Quixy – Tools

    Quixy uses these tools to run their startup:

    ● Quixy

    ● Microsoft Teams

    ● Zoom

    ● Hubspot

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    Quixy – Competitors

    Quixy’s competitors are other B2B low-code and no-code companies offering enterprise application development platforms. Some of their top-competitors are Nintex, Quickbase, Betty Blocks, Appian, Outsystems, Mendix, Kintone, etc.

    Quixy – Recognitions and Achievements

    – Rated Leader No-Code Application Development

    – High Performer in 4 other categories on G2

    • Business Process Management Software
    • Digital Process Automation (DPA) Software
    • Workplace Innovation Platforms
    •  Workflow Management Software

    – Also, ISO 27001 and Soc 2 Type 2 certified.

    Quixy – FAQs

    What is Quixy?

    Quixy is a cloud-based user-friendly no-code application development platform that empowers business users with no coding skills to automate processes and workflows to build enterprise-grade applications, using simple drag and drop design, ten times faster compared to the traditional approach consequently enhancing efficiency, transparency, and productivity of business operations.

    Who is the founder of Quixy?

    Gautam Nimmagadda is the Quixy founder.

    When was Quixy founded?

    Quixy was founded in 2019.

  • PortraitFlip – Redefining the Art of Handmade Paintings

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by PortraitFlip.

    PortraitFlip helps creating a wonderful gifting experience for its customers. It understands the most complicated task of deciding on a perfect gift and therefore introduced a modern way to gifting. Founded by Sunny Choudhary in 2018, PortraitFlip makes handmade paintings from photos.

    StartupTalky interviewed Sunny Choudhary (founder of PortraitFlip) to know the Success Story of PortraitFlip and get a glance on the business model of PortraitFlip, its startup journey, founders, products offered, turnover & more…

    PortraitFlip – Company Highlights

    StartupName PortraitFlip
    Headquarters Pune
    Founders Sunny Choudhary
    Sector Handmade Art
    Founding Year 2018
    Turnover 6 crores (2020)
    Registered Name PortraitFlip E-Commerce Pvt. Ltd.

    PortraitFlip – About and Vision
    PortraitFlip – Market/Industry Details
    PortraitFlip – Founder and Team
    PortraitFlip – Startup journey and Ideation
    PortraitFlip – Product/Service Offered and USP
    PortraitFlip – Name, Tagline and Logo
    PortraitFlip – Business Model and Revenue Model
    PortraitFlip – Startup Launch and Customer Acquisition
    PortraitFlip – Startup Challenges Faced
    PortraitFlip – Growth and Turnover
    PortraitFlip – Advisors and Mentors
    PortraitFlip – Competitors
    Tools used by PortraitFlip to run business
    PortraitFlip – Recognition and Achievements
    PortraitFlip – Future Plans
    PortraitFlip – FAQs

    PortraitFlip – About and Vision

    PortraitFlip makes handmade paintings from photos. It’s that simple! Art is underrated, but customers hardly know how emotionally governing a handmade painting can be.

    With a short-term vision of providing an unquestionable 100% customer satisfaction with unforgettable brand awareness, PortraitFlip looks ahead to promote the implicit ninjas of the art world and create better living standards for the artist community.

    “We are also driven by the commitment to generate decent employment and contribute to the economy. Nothing is a better asset to a company than a potential youth who has the urge to  learn and prove himself” – Says Sunny Choudhary, Founder, PortraitFlip.

    PortraitFlip Instagram

    PortraitFlip – Market/Industry Details

    PortraitFlip is a part of the gifting industry which has a market size of approximately $31.63 Billion. While it forms a very small part of this share, PortraitFlip is trying every chalk and cheese to make a decent contribution to the market share.

    The team is sure that the art of gifting is only going to get better in the next 5 years. There is going to be a growing demand for  handmade/personalized gifts now more than ever – that’s a brownie point for the gifting industry.

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    PortraitFlip – Founder and Team

    Sunny Choudhary is the founder of PortraitFlip. However, he believes that an idea is just a thought if not backed by a team.

    Team PortraitFlip

    PortraitFlip has a team of ten players who have successfully maintained a highly enthusiastic and young working culture at the office. PortraitFlip is working with more than 190 artists across the world, promoting and supporting their living.

    Sunny Choudhary believes in only one Hiring Funda –

    “Hire an expert for a payroll of two average candidates – it makes all the difference. The second would be to treat your team as a family who is trying to help your ends meet”

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    PortraitFlip – Startup Journey and Ideation

    PortraitFlip came as a result of a sorry tale!

    One of Sunny’s friends wanted to gift his girlfriend a handmade painting from a photo but had a tough-luck finding it. There were very limited companies that provided this service and the ones that did, cost an arm and leg to deliver.

    Sunny Choudhary realized that there was a gap that needed to be filled and grasped this opportunity to make PortraitFlip. He started with reading and analyzing the competitors in the market. There wasn’t a validation required since he felt the deficit in the product.

    The launch of PortraitFlip went smooth. Everything was taken care of from the website to delivering partner. The website was ready and Sunny was on talking terms with the studios.

    The only thing that bothered him was – “It was the end of November and I hadn’t received a single real order”

    After thorough research, he decided to run GoogleAds and FacebookAds with the idea of receiving orders fast. But money stood his way. All of Sunny’s hostel mates decided to pull in whatever they could and funded PortraitFlip’s initial round of Ads, which was later returned with interest.

    “Most of my conversations happened with my hostel mates and best friends. They were of great support and motivation. It was them who gave me the strength to undertake something like that” adds Sunny.

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    PortraitFlip – Product/Service Offered and USP

    PortraitFlip has a dedicated website, that a handmade painting from photos.

    PortraitFlip Website

    “It might not sound like an actual problem but it is – the core of it is that the hidden maestros of the art world do not get the respect they deserve” says Sunny, founder, PortraitFlip.

    PortraitFlip is thriving towards making a better living standard for all those artists who end up compromising on their passion. Its product is and has always been handmade paintings and the team would love to stick to making big pictures for it.

    PortraitFlip Products

    PortraitFlip came pretty simply to the team. The teams flips photos into handmade paintings and that’s how the name was  born. To be on point and precise was the main intention here.

    PortraitFlip Logo

    Sunny Choudhary feels that handmade paintings are a graceful way of keeping unfinished, finished or most cherished memories intact – which showed him a way to the tagline – “Making your memories live forever.”  

    The logo of Portrait went through a lot of revisions over time. The one that the team finally landed with has a lot of hidden elements to it but yet seems uncomplicated which was the biggest challenge to be accomplished.

    To keep an artistic touch – the team decided to have a color palette in place of the “o” and the heart on the “I” to connote the emotions that the painting carries while red remains the universal color of love and grasp the user-attention.

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    PortraitFlip – Business Model and Revenue Model

    PortraitFlip have a B2C business model and its entire operation takes place over the website. The prices of PortraitFlip’s handmade painting start with $60 and go up to $675 depending upon the size, medium, and subject of the painting.

    PortraitFlip – Startup Launch and Customer Acquisition

    “I would say Google Ads and Facebook Ads are a blessing! While we kept a head-on with SEO practices, Email  Marketing, and other aspects of digital marketing, Ads boosted our sales within 4 months.” says Sunny.

    Since, PortraitFlip is an E-commerce site, most of its sales are bettered by practicing every aspect of organic SEO. The team tried to hit up the traffic by working on everything from Content Marketing to Email Marketing to Social Media Marketing. It gave wonderful results and it’s been almost a year, PortraitFlip haven’t invested anything in ADS. SEO is doing everything!

    SEO took time to show results but it worked miraculously for PortraitFlip when it did. The team improved its social media game by releasing reels and YouTube videos.

    PortraitFlip 

    Improvised customer services also helped PortraitFlip’s sales to be increased. it improved its website by making it more user-friendly, it made entire ordering process smooth enough with very low chances of people leaving without ordering. It’s not just about making a website. There was much more involved in the backend.

    “Customer satisfaction is very important. If your customer is content with your work and service, you automatically  buy yourself a few future sales. Word of mouth!” adds Sunny.

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    PortraitFlip – Startup Challenges Faced

    “Challenges are challenges if you look at them with that eye. It is just a part and parcel of the entire ball game  that we call a business. There will be hurdles all the time, but you have to keep fighting it and conquering all”  says Sunny.

    A minor carelessness from PortraitFlip’s side and it was removed from ETSY overnight! ETSY was a platform that was bringing the startup with major sales. Before the team could act upon it and damage control, PortraitFlip lost an entire customer base in the blinking of an eye.  

    But the team did not give up. Facebook came to its rescue, and even though things went a little haywire for a month, everything was taken care of.

    PortraitFlip – Growth and Turnover

    PortraitFlip has a decent turnover of 6 crores, in just 3 years from inception. Its target is to hit 10 crores in the year 2021.

    PortraitFlip is working with more than 190 artists across the world, promoting and supporting their living.

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    PortraitFlip – Advisors and Mentors

    “Entrepreneurs are advisors and mentors themselves. The idea is to experiment, fall, learn and experiment again” adds Sunny.

    In this case, Sunny Choudhary (Founder of PortraitFlip) keeps researching, reading, and coming with new ideas to advise and mentor his team. The team has been of massive support too. They make sure that they keep their homework ready and add maximum value to the company by educating and experimenting.

    PortraitFlip – Competitors

    PaintYourLife, MyDaVinci and InstaPainting are the top competitors of PortraitFlip.

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    Tools used by PortraitFlip to run business

    PortraitFlip uses –

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    PortraitFlip – Recognition and Achievements

    PortraitFlip was honored with an award for the Best Start-up from Vellore Institute of Technology, Chennai.  

    “Well, I can proudly say that my biggest achievement would be – my team of 10 renegades” exclaims Sunny.

    PortraitFlip – Future Plans

    The team has an aim to make PortraitFlip the go-to platform for handmade paintings across the world. However, apart from this, it is also planning to enter the Pet Market. The work has already begun with its sister website dogisworld (but still building a base for it)

    PortraitFlip – FAQs

    What is PortraitFlip?

    PortraitFlip E-Commerce Pvt. Ltd. is a startup that makes handmade paintings from photos.

    Who is the founder of PortraitFlip?

    Sunny Choudhary is the founder PortraitFlip.

    How much is the turnover of PortraitFlip?

    The turnover of PortraitFlip is 6Cr since inception and it has a target of 10Crs in 2021.

  • How To Become A Jio Mart Retailer In India

    Jio has become a prominent market in today’s India. It is growing up on a daily basis and are trying to explore different ventures. Well, it is the best time to become a part of such an outgrowing organization.

    RIL (Reliance India Limited) has come up with a new venture and have entered the e-commerce world with JioMart. It can create a buzz in the e-commerce market and can become helpful for small vendors and businessman.

    JioMart retailer can be a good option as it is creating a prominent competition in this field too. Ruling over the telecom sector now Jio has become a trusted brand and with these new ventures they are trying to create an ecosystem for the customers which will make the customers life much easier.

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    How to Join Jio Mart?
    What Exactly Is Jio Mart?
    Jio Mart Serving Cities
    Who Can Apply For Jio Mart
    How To Become A Jio Mart Retailer
    Required Documents
    Benefits of Jio Mart Retailing
    FAQs

    How to Join Jio Mart?

    With the introduction of Reliance  JioMart, every grocery shop owner want to collaborate with them. And this is obvious how come one won’t be desired of becoming a partner with a billionaire firm. But in order to do there are some company standards like adequate finance, sufficient infrastructure and so on , which need to be followed if someone wants to collaborate with them.

    So, if you are meeting with all those required standards Jio Mart can be joined through Partnercentral Jioconnect. You just need to visit partnercentral.jioconnect and to intimate them just by clicking on “I’m Interested” and fill the required columns.  

    What Exactly Is Jio Mart?

    Jio mart has come up with a different approach to sell the products of the retailers which are close to our houses. Giving a great amount of competition to Amazon and Flipkart.

    Amazon and Flipkart have been delivering either their own product or from different sellers which are not so close to our location due to which it takes a lot of time to reach our homes. Well, Jio Mart have decided that it will help all the MSME’s and local shops by making them a Jio Mart Retailer and they can provide delivery services in lesser amount of time.

    metro cities are the first to benefit from this feature
    Jio Mart has been launched on 24th May 2020

    Jio Mart has just entered into the ecommerce market and can become a game changer here. Well, while all the small businesses going down because of this pandemic, with the help of Facebook, RIL has come forward to help them stand on their feets again.

    Jio Mart stated that, “Our focus will be India’s 60 million micro, small and medium businesses, 120 million farmers, 30 million small merchants and millions of small and medium enterprises in the informal sector,”. This statement was given when they had the deal with Facebook few months ago, Facebook getting nearly 10 percent of share of Reliance Jio.

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    Jio Mart Serving Cities

    It started with the cities of Maharashtra namely Thane, Kalyan and Navi Mumbai and started to expand in the metro cities where it is easily accessible and necessary at this time of covid pandemic and providing the essential services.

    Now, Jio Mart serves in around 200 cities in India. Customers can check the serviceability of their area by selecting pin code while placing the order.

    Who Can Apply For Jio Mart

    JioMart has launched itself in the market to compete with companies like Flipkart Fresh, Grofers, BigBasket and Amazon Pantry. They are targetting the grocery sector first as according to the present situation customer is only aiming for basic requirements which are needed for the daily processes.

    So, JioMart have started it by getting in contact with the local vendors, Kirana stores, Dairy stores and those who basically are providing groceries on a daily basis.

    People who are in the distribution business are eligible for JioMart and can easily become a retailer.

    How To Become A Jio Mart Retailer

    https://partnercentral.jioconnect.com/home#howtobecomeapartnersection
    Jio Mart Retailer Can be easily accessed by retailers and can get benefits

    By few simple and easy steps you can become a Jio Mart retailer.

    • Log into partnercentral.jioconnect website link through your web browser. (There will be many different fake links but try to log into the original one.)
    • Then click on to the retailer bar and go on to click on I Am Interested.
    • Then fill up your necessary details on the page that will open up.
    • After filling up the necessary details, you can click on submit and you have created your Jio Mart Retailer account.

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    Required Documents

    An Indian Citizenship, Proof of address is required and a trusted shop certificate is also required. Here are some of the necessary documents required:

    • PAN Card
    • Aadhar Card
    • Shop GST Certificate
    • Passport size photographs
    • Address Proof details

    These proofs would be enough for the documentation process.

    Benefits of Jio Mart Retailing

    Local stores can get access to lots of benefits after getting connected with the Jio Mart and can grow up their business by following ways:

    • They will get increased numbers of orders as people will prefer buying from them as compared to the sellers who provide from far off places.
    • They can reach to a large extent of customer base and can help them expand in due course of time
    • Providing the product at what the customer wants will help make them gain more trust and sell more.

    FAQs

    Who is the owner of Jio Mart?

    Mukesh Ambani is the owner of Jio Mart.

    How to become a Jio Mart retailer?

    To be a Reliance Jio Mart Retailer, go to
    partnercentral.jioconnect > Retailer > Become A Retailer > I am Interested > My Details > Submit.

    Your Jio Mart Retailer account will be created. You will need, PAN Card
    Aadhar Card, Shop GST Certificate, Passport size photographs, and Address Proof details for verification purpose.

    Can I sell my product on JioMart?

    Shopkeepers can register their shops on JioMart website and App to list their products with prices and offers.

  • Sunday Mattresses—The Best Bed For Better Sleep

    Do you feel drowsy even after 6-8 hours of sleep at night? Are you suffering from back pain, weak immune system or obesity? Do you have fine lines or dark circles? If you are saying yes to any of these, then maybe it’s time to change your mattress. Good sleep depends a lot on the sleep environment and a good mattress is a very important part of the sleep environment. Sleeping on a comfy mattress leaves you rested, relaxed and rejuvenated when you wake up and helps you to be more productive at work.  

    To help you sleep better, Sunday Mattress, a Bangalore based startup has come up with scientifically designed mattresses which ensure that you enjoy your daily quota of rest.

    Startup Name Sunday Mattresses
    Headquarter Bangalore
    Founder Alphonse Reddy
    Sector Lifestyle
    Founded 2015

    Sunday Mattresses – About
    Sunday Mattresses – USP
    Mattresses Industry in India
    Sunday Mattresses – Founders & Team
    Sunday Mattresses – How It All Started?
    Sunday Mattresses – Name & Logo
    Sunday Mattresses – Revenue Model
    Sunday Mattresses – Funding and Investors
    Sunday Mattresses – Startup Challenges
    Sunday Mattresses – Future Plans
    Sunday Mattresses – FAQ’s
    Sunday Mattresses – Conclusion

    Sunday Mattresses – About

    Sunday Mattresses is a Bangalore based startup, founded in the year 2015. It is India’s first sleep-focused online startup.

    The company’s aim is to offer internationally certified products such as mattresses and pillows that have been developed after extensive research. Sunday Mattress makes internationally certified sleep related products. The company manufactures mattresses, pillows, mattress topper and mattress cover.

    Currently, Sunday Mattress has three types of mattress-

    Sunday Latex Plus 4 Mattress.

    Its features are-

    1. Firmness score is 5/10
    2. Good Balance of firmness, support and comfort
    3. For people who weight up to 140 kilos
    4. Supports all sleeping postures  

    Sunday Ortho Plus 4 Mattress.

    Its features are-

    • Firmness score is 6/10
    • Middle ground with some plushness and limited sink
    • For people who weight up to 100 kilos
    • Supports all sleeping postures  

    Sunday Memory Plus 4 Mattress.

    Its features are-

    • Firmness score of 7/10
    • Best firmness for chronic back pain
    • For people who weight up to 80 kilos
    • Budget-friendly

    Sunday Mattresses – USP

    • It is made of 100% organic cotton top with no chemicals and finest certified foam from Belgium.
    • Raw materials used are certified by European agencies (Euro Latex, Oeko Tek 100).
    • Sunday mattresses are designed to isolate movements. So you don’t feel when your partner moves – and you don’t wake up.
    • Breathable material is used which keeps the mattress cool even during summers.
    • All mattresses come with washable cover for easy maintenance.
    • Sunday’s three-zone design is the perfect combination of comfort and therapeutic support. It is proven to reduce pain and stiffness.
    • Sunday Mattress provides free shipping and returns, 100 nights free trial, and comes with 10 years warranty.

    Having founded and run Fabmart- a dedicated sleep marketplace for 3 years, the Sunday mattress team realized that the current mattress-buying experience is broken for a consumer. They have to choose from a number of models minutely different from each other and with hi-tech buzzwords of little value, they are left being completely confused. Sunday mattress wanted to improve the whole mattress-buying experience for consumers.

    The Sunday Mattress team carried out extensive research to build its mattress as per customer requirement. They noticed that there is much confusion in the market about different types of materials used in mattresses. Essentially there are four types of raw materials: Latex Foam, Memory Foam, Spring and Coir. There are typically three layers to a mattress — Comfort Layer, Support Layer and Base Layer. If you do the math and make some obvious exclusions, you end up with about 30 different combinations. Sunday mattress built a modular bed where they could quickly create a prototype mattress from any of the 30 combinations.

    They tried these different combinations for 2 weeks each and made notes. Once they narrowed down to the best combinations, they engaged test customers in Hyderabad and Bangalore in the winter of 2014 and the summer of 2015 and tried these mattresses with different types of personalities: gender, weight, height, back conditions, pregnancy, etc.

    So basically, we ended up doing the hard work on behalf of the customer and built a great product that suits most people. The design aspect for us is not just about how the product looks but also how the product functions. For example, more rugged woven fabric is used on the side so that the wear and tear of the mattress is minimized.

    Hiroko Shiratori from Tokyo who is an acclaimed designer has won several awards across the globe including Australia and London has been instrumental in the design of Sunday Mattress.

    Mattresses Industry in India

    The mattress industry in India is expected to reach INR 14,000 crore by 2021. The online mattress market is expected to reach INR 290 crore by 2020.

    According to ‘India Mattress Market Overview, 2016-2022’ the mattress market is expected to become more organized in the coming years. The market share of unorganized players is expected to drop drastically. The reason for this shift is the increase in demand for good quality branded mattresses among Indian consumers.

    As said by Sunday Mattress founder Alphonse Reddy, the addressable market for Sunday Mattress is about $3.5 billion which is growing at a healthy rate of 20% y-o-y.

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    Sunday Mattresses – Founders & Team

    Mr. Alphonse Reddy is the founder of Sunday Mattress.

    Alphonse Reddy | Founder, Sunday Mattresses

    Alphonse Reddy is an engineer from BITS, Pilani and an MBA from INSEAD France. He is also the founder and CEO of Fabmart, an online marketplace for sleep-related products.

    The Sunday Mattress team currently has 10 members.

    We are a lean company in every sense of the word. We are probably the only e-commerce company that doesn’t have a single technical professional on board. Within our team of 10, we are organized by critical functions. Most of the support functions have been outsourced to able partners. At work, we share mutual respect and empathy towards each other. During weekends and days off, we don’t disturb someone on their time off. When we have some free time, all the employees discuss our future plans on our office terrace.  

    Sunday Mattresses Team

    Sunday Mattresses – How It All Started?

    The Idea for starting Sunday Mattress was formed in 2011, due to some bitter experiences that Alphonse had to face while finding a good mattress.

    Sleep is one of the most important things in everyone’s life and my personal experience showed me the difference between a good mattress and a bad mattress. I faced great difficulty in finding the right mattress. I ended up changing three mattresses within a span of six months.  

    He noticed that there was not much information about mattresses in the market and they were exorbitantly priced. Even the post-sales experience was bad, without a returns policy. The idea of a sleep startup germinated in 2011. However, until 2014, Alphonse was running Fabmart, which is a sleep-related marketplace. In mid-2014, he started working on Sunday. The Sunday mattress team took more than 12 months of extensive research in developing the product range that it is currently offering.

    A nap on a relaxed Sunday afternoon, lead to the name ‘Sunday’.

    Sunday Mattresses Logo

    After deciding to build a mattress that was highly comfortable, safe and honestly priced, the Sunday team wanted to choose a name that best represented the product. They wanted a name that evokes curiosity, sounds cool and trendy and that had a great recall value.

    We commissioned an agency from London, who are known for their talent in the industry and credited for coming up with some familiar household names. However, the names suggested did not sound right and I felt it was a bit complicated and confusing. One fine afternoon in April, I fell asleep on the couch watching TV. I was sleep thinking. That’s when my eureka moment happened! Boom there it was, Sunday!

    Sunday is cool, easy to remember, it’s a day that stands for rest in most cultures and brings pleasant memories to mind. Alphonse ran a quick internet search to make certain it was not used to shop for mattresses online or other related products. The next morning, he bounced this name off my colleagues and existing investors and it was unanimously loved by all!

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    Sunday Mattresses – Revenue Model

    Sunday mattress has a well-planned revenue model. They maintain a healthy margin by aggressively cutting wastage and middlemen. Maintaining fewer SKUs and economical shipping etc also helps Sunday Mattress to keep a good margin.

    The Sunday team wants to build customer confidence in its pricing strategy and offers products at reasonable rates. For example, A latex mattress (even an uncertified one) in the market costs about INR 75,000 to INR 80,000, whereas Sunday’s Latex plus mattress is priced at INR 40,000.

    Sunday Mattresses – Funding and Investors

    Sunday Mattresses raised a funding of $250K in seed round in November 2015 and is in the middle of raising a $1M pre-Series A round. Current shareholders of Sunday Mattresses comprise of the founder and a few investors. Sunday Mattresses’ has got major investment from Anand Morzaria and team, who recently sold their venture to WPP (Ogilvy & Mather).

    Funding Date Funding Stage Funding Amount Investors
    November 2015 Seed $250K Anand Morzaria

    We are following a slow and steady approach to fundraising. We will seek a bigger round of funding once we are confident of meaningfully deploying those funds. This would also protect our current and future investor interests. says Alphonse Reddy.

    Sunday Mattresses – Startup Challenges

    According To Alphonse, Sunday Mattress also went through the same journey as most startups do. It faced challenges with hiring, managing vendors, product development and marketing, etc. Surviving and competing with well-funded startups with limited capital is also a challenge for the startup.

    Luckily, we have a great team and made some smart decisions along the way that have helped us grow our business in a very competitive space.

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    Sunday Mattresses – Future Plans

    • Sunday Mattress wants to grow as a one-stop destination for all sleep-related products.
    • It aims to gain 10% of the $3.5 billion market until 2022.
    • Sunday Mattress currently has an experience center in Bangalore that supports its online sales. The company wants to start more such experience centers in different parts of the country.
    • It sees great potential in the rest of the Indian sub-continent, Middle East and Australia, and have plans to expand in those parts of the world.

    Sunday Mattresses – FAQ’s

    What is Sunday Mattresses?

    Sunday Mattress makes internationally certified sleep-related products. The company manufactures mattresses, pillows, mattress topper, and mattress cover.

    Who is the founder of Sunday Mattresses?

    Mr. Alphonse Reddy is the founder of Sunday Mattress.

    Is there a minimum period for the trial?

    When you purchase the Sunday mattress online or from one of our sleep lounges, you are eligible for the 100 Nights trial. You can return the mattress on the same day or return it after using it for 99 Nights.

    How does the 100 Nights Trial work?

    Physiologically speaking, the human spine takes about a month to get used to a new mattress. Unfortunately, the 10 minutes that one gets to try a mattress in retail showrooms is not at all sufficient to make an informed decision. So, one needs to try the mattress for about a month before knowing whether the mattress is the right fit or not.  

    What happens to returned mattresses?

    We only have a small percentage of returns. As a policy, we do not sell opened and used mattresses to customers. Instead, we use these mattresses as display in our Sunday Sleep Lounges or for customer demonstrations.  

    Sunday Mattresses – Conclusion

    Sunday Mattresses company has made a mission to design products that help us to sleep better. By using their mattresses and bedding we can be relaxed, mattresses that make our body feel like it’s resting more naturally. The company believes that good sleep is extremely important for people, especially those who are 30 years and above. A good mattress and pillows make a huge difference to someone’s sleep experience. The company wanted to be the new age sleep startup that combines transparency and product innovation to provide better sleep to Indians at an affordable price.

  • A Complete Guide on Green Marketing, Its Importance & Benefits

    When today everyone is trying to shift from conventional methods of marketing, which were not quite environmentally friendly, more and more customers are not only becoming environmentally conscious but also responsible for nature. The term Green Marketing became prominence in the late 1980s and early 1990s. According to a study by Unilever, 33% of customers are choosing to buy from brands based on environmental and social impact.

    This has resulted in opening up a new domain of marketing as there’s a billion opportunity for brands that make their sustainability credentials clear. This new domain is Green Marketing. In this article, we have provided a complete guide on Green Marketing, Its Importance & Benefits.

    What is Green Marketing?
    Objectives of Green Marketing
    Best Rules of Green Marketing
    Importance of Green Marketing
    Benefits of Green Marketing
    3 Great Examples of Green Marketing
    What is Green Washing?
    FAQ’s
    Conclusion

    What is Green Marketing?

    Green marketing is the process of promoting products or services which are eco-friendly. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.

    Basically, green marketing refers to the process of buying and selling of products and services based on their environmental and social benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. Thus, this domain of marketing incorporates a broad range of activities, including:

    • Product Modification
    • Changes to the production process
    • Packaging Changes
    • Modifying Advertisings
    • Manufactured in a sustainable fashion
    • Not containing toxic materials or ozone-depleting substances
    • Produced from recycled materials or able to be recycled
    • Made from renewable materials
    • Not making use of excessive packaging
    • Designed to be repairable and not thrown away

    One limitation that lies beneath all of the marketing stuff is that green marketing is typically done by companies that really are working around the notion of sustainable development and corporate social responsibility. Because of this reason more and more industries and corporates are making an effort to implement sustainable and green marketing practices.

    The interesting part comes here when customers are becoming socially and environmentally aware about the red alarm that nature gives us every year. It’s high time when people at large levels should realize that every time rules and laws are not going to make situations easy and okay. Businesses are now implementing to demonstrate a high level of social responsibility can increase brand loyalty among socially conscious consumers.

    The American Marketing Association (AMA) held the first workshop on “Ecological Marketing” in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled “Ecological Marketing”.

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    Objectives of Green Marketing

    Green Marketing, just like any other form of marketing, touches every aspect of a business, from production to packaging to advertising, and in the end Public Relations (PR). It focuses more on profit through sustainable development. Contrary to one belief, that it just focuses on eco-friendly ways of marketing. The answer is big NO! It just not focuses on sustainable ways of promoting green products, but also works on how to sell these products to earn the most profits.

    The key barrier to sustainable business practices, such as green procurement, is the short-term cost. Going green will typically cost more upfront, but generate great rewards in the long run. Although, it’s crystal clear that green marketing carries those potential buyers who will review a product or service’s ‘greenness’ as a base of their buying decision, and this will also benefit our environment.

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    Best Rules of Green Marketing

    • Customers should be aware
    • Reassure the buyers
    • Transparency about the claims
    • Reconsider Pricing
    • Customer Participation

    Importance of Green Marketing

    We are well-versed with the fact that increasing the population and over-production of products have been polluting the natural environment for the last two decades. There is growing interest among people around the world regarding the protection of natural environment. People are getting more concerned about the environment and changing their behavior for the protection of the environment.

    Green marketing out there is not only meant for nature but it’s always going to benefit the company in the long run.

    Strategies to Green Marketing

    1. Access to New Markets

    The new culture of buying organic and eco-friendly products has ultimately shifted the focus to the new domain of marketing i.e. green marketing. A completely new market of green consumers who are out there to buy green products than non-green products.

    2. Positive Public Image

    With the campaign of “Go Green”, can make your customers feel that the company has a responsible outlook towards natural resources. This makes the customer think that since the company is aware of the current scenario, then it also motivates them to adapt with eco-friendly and clean habits. All this results in a good image of the brand in the eyes of existing and prospective customers.

    3. Economic Advantages

    Going green is like a reduction in waste which equals lower operating costs and more savings, both environmentally and economically. Eco-friendly business equipment and practices such as – low-wattage or LED lights, use of natural lighting, water conservation policies, mandatory recycling and hybrid company vehicles save money on utilities, fuel, and office supplies. This generates instant cash flow.

    4. Sustainability and Efficient Use of Resources

    Adapting a green and eco-friendly lifestyle is all about sustainability. This sustainability transforms into profits in green sectors with secure futures. Since there is no limit to human needs and demands of resources is reversely proportional to the current availability of resources. Greenmarkets need to facilitate consumers by consuming resources efficiently.

    The future-safe markets include biomaterials, green buildings, personal transportation, smart grids, mobile applications, and water filtration.

    5. Competitive Advantage

    Going green always adds up your consumer-base, undoubtedly. This factor gives you a competitive advantage among other companies in the same marketing line. This, also, sets an example in front of society, that how eco-marketing can transform society. Because companies that are adopting green marketing techniques gain a more competitive advantage over other companies that are not conscious of such techniques and the environment.

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    Benefits of Green Marketing

    Benefits of Green Marketing
    • It ensures sustained long-term growth along with profitability.
    • It saves money in the long run, though at first prices might be high.
    • It helps the companies market their products and services keeping the environmental aspects in mind.
    • Most of the employees also feel proud and responsible to be working for an environmentally responsible company.

    3 Great Examples of Green Marketing

    Hershey

    Hershey Adopts Green Marketing Techniques

    The iconic chocolate syrup brand has reframed its brand image to include green marketing ideas as an important ingredient. It is ranked among the top ten environmentally-conscious companies in the U.S.; where it has done more than just following eco-friendly trends. The company which owns a hotel and amusement park in Hershey, PA, has made embracing environmentally-friendly practices- the main priority – so much so that they’ve set a goal to reduce greenhouse gases from their own missions by 50% by 2025.

    IKEA

    The Swedish furniture giant is not only producing reasonably priced and well-built furniture sets with homewares too. IKEA is highly committed to its green initiatives. It has produced the majority of its products using only bio-plastic, which was sourced from the sugarcane industry. This sort of change is expected to save roughly 75,000 barrels of oil a year.

    Hindustan Petroleum

    This huge company owns a massive e-waste recycling plant, where enormous shredders and granulators reduce 4 million pounds of computer detritus each month to bite-sized chunks the first step in reclaiming not just steel and plastic but also toxic chemicals like mercury and even some precious metals. The company takes back equipment from any company, and there is no such constraint. In fact, its ow machines are totally recyclable and it did cut the energy consumption by 20%.

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    Prateek Ruhail & Sahil ShresthaSectorNatural Beauty & Personal CareFounded2018
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    What is Green Washing?

    Greem Washing
    Green Washing

    Greenwashing is also known as Green Sheen. It becomes curious like, what is it now? It is one such practice when you promote the deceptive perception that the product is green even when it is not. When self-aware customers buy products labeled as eco-friendly, then on that pretext they are being ditched. The point here is, that it’s still harming the environment but here, the company is responsible, who sells products on a false pretext.

    Just merely adding the terms ’green’ or ‘eco-friendly’ doesn’t make it one. Using manipulative texts or imagery in the communication messages which give a hint to environmental friendliness could be greenwashing too.

    Here’s a bit of strict advice not to use greenwashing or promote your product as environmentally friendly when they’re not because that will not only hamper your consumers’ trust but could also lead you to pay fines in the consumer court. There have been numerous business casualties that have made half-hearted attempts to embrace a green culture, only to crash and burn in the process.

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    FAQ’s

    What is Green Marketing and its importance?

    Green marketing is a marketing philosophy that promotes the production and selling of pure (eco-friendly) products with the protection of ecological balance. Green marketing raises the voice against production, consumption, and/or disposal of such products that anyway harm consumers, the society, and the environment.

    What is Green Marketing example?

    Green marketing is the marketing of environmentally friendly products and services. For example, products made locally in North America tend to be more expensive than those made overseas using cheap labor, but they have a much smaller carbon footprint because they don’t have to fly across the globe to get here.

    What are the elements of green marketing?

    The elements of Green Marketing includes these points as mentioned below-

    • Promoting the environmental attributes of products;
    • Introducing new products specifically for those concerned with energy efficiency, waste reduction, sustainability, and climate control, and
    • Redesigning existing products with an eye towards these same consumers.

    How does green marketing work?

    Green marketing is essentially a way to brand marketing message in order to capture more of the market by appealing to people’s desire to choose products and services that are better for the environment.

    What are the disadvantages of green marketing?

    • Green products require renewable and recyclable material, which is costly.
    • Problems of deceptive advertising and false claims.
    • Requires a technology, which requires huge investments in research and development.
    • Majority of the people are not aware of green products and their uses.

    Is green marketing effective?

    Green marketing has been an effective tool regarding the need for all of us to be more aware of how our lifestyle has impacted our environment. We have damaged our streams, rivers, and oceans, and the air that we breathe.

    Conclusion

    Effective green marketing requires not only the ability to communicate a green message, but also the ability to research, analyze, plan, and coordinate the diverse components of that message in a profit-driven business environment. A good marketing program can equip you with the skills and knowledge you need to accomplish these tasks.

  • Instamojo or Razorpay – The better Online Payment Gateway

    As of today, 160 million unique digital payments users are found just in India, which accounts for about 13% of the population. In European countries, the percentage is as high as 68%. The pandemic has further boosted the use of digital payments. This triggers a question, that being, “Which is the best suited platform for digital transactions?”

    Here, we are going to discuss and compare two digital payments platforms, namely Instamojo and Razorpay, both of which were founded in India, with a difference of 1 year. Although the primary difference in the interface one would notice, is that while Instamojo is more of a payment processor and uses payment gateway in the back-end, Razorpay is in itself a proficient payment gateway with a plethora of other options such as payment links and webhooks, there are many other factors which draw the line.

    Instamojo

    Razorpay

    Instamojo vs Razorpay
    Conclusion
    Frequently Asked Questions

    Instamojo

    Founded in 2012 and based in Bengaluru, Instamojo is a convenient and adaptable payment gateway solution, which seamlessly integrates with websites through the use of feasible APIs. When it comes to online payments, the user usually looks for security, transaction speed, and transparency. Instamojo has all of these to offer and more.

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    Instamojo digital payments platform

    Pros of using Instamojo:

    • Instamojo has an excellent pricing model compared to its counterparts. With a freemium approach, the its basic services come free of cost, while the more advanced features are priced.
    • It also offers management of gift cards for a positive customer experience.
    • Instamojo also has an efficient fraud protection algorithm to prevent unnecessary revenue losses.

    Cons of using Instamojo:

    • Instamojo doesn’t work for you if you are a freelancer. It is specifically built to cater to the needs of small to large enterprises.
    • There is no subscription based plan like Razorpay.
    • Instamojo has a relatively limited availability, and is not available on WinPhone, IOS or Macintosh.

    The interface is designed in such a way that the user has the convenience to provide payment links on their website, add pay buttons with integrated payment gateways. Instamojo is a multi-channel payments collection, encompassing some great amenities such as effortless checkout and payment links. Through the use of payment APIs, platform plugins and webhooks, Instamojo integrations with a website or a stack has never been easier. Along with that, its Android SDK enables payment through applications through Android integrations.

    Features offered by Instamojo:

    Instamojo free version Instamojo premium version
    Payment gateway available Payment gateway available
    Transaction fee is 5% + 3 Transaction fee is 2% +3
    Allows 1 picture for each product Allows 10 pictures for each product
    No offers or discounts Offers, coupons, discounts and gift cards

    All the mentioned payment methods come with payment analytics and a post payment customizable experience, which makes the experience of both, the user and the customer, an inordinate one.

    The analytics feature that Instamojo has to offer is no less than the payment aspect. It offers analysis and overall rundown of the sales performance which not only helps manage payments, but also offers insights as to where and in what domain the strong suite lies. It also allows you to Geo-navigate your customer base and engagement with real time performance comparison as well as gives a detailed look on the payments through an organized and user-friendly dashboard. Also, even if the payment fails, Instamojo adds it as a lead as well as allows you to communicate with your potential customers to make their experience a bit more personalized.

    Instamojo is more than just a payment gateway. Instamojo provides complete business solutions right from business capital requirements shipping & logistics.

    Instamojo offers a suite of products to help businesses grow. The business solutions are as follows :

    1. mojoCommerce: mojoCommerce is a free online store, you can sell your physical and digital goods through the platform.
    2. Smart Links: Smart payment links can be created with the help of Instamojo smart links. These smart links help to make payments faster and collect customer data.
    3. Instamojo App Store: As a business, you can connect your favorite apps with Instamojo through the Instamojo app store.
    4. mojoCapital: mojoCapitals allows people to simplify and resolve their business cash flow requirements and capital requirements.
    5. mojoXpress: mojoXpress provides delivery services for businesses. It delivers to more than 12000 pin codes in India.Instamojo for Developers: Simple Payment APIs and Plugins to integrate into websites or mobile apps.

    Razorpay

    Razorpay was founded in 2013 and is based in Bengaluru as well, with the current serving CEO, Harshil Mathur since 2014. One of the first few things that crosses your mind when it comes to a successful payment application is its user base, because that is what reflects its reputation and usage. That is exactly where Razorpay excels; with a market of more than 8,00,000 users, Razorpay flaunts an interactive interface with features such a automated receipts and custom payment pages.

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    Razorpay online payment gateway 

    Pros of using Razorpay:

    • There are a plethora of Razorpay integrations which you can embed, including OpenCart, WordPress, and Wix.
    • It offers a standard and enterprise edition for user specific needs. Both the models are completely customizable with branding features.
    • Razorpay offers its users 24/7 live customer support.
    • It also offers a fixed processing charge, which is usually less than Instamojo, although by a small margin.

    Cons of using Razorpay:

    • There is no standard or free version of Razorpay, which although does not make it any less efficient, the users do not really have a trial option.
    • Offers no customer friendly amenities such as gift cards.
    • Razorpay does not use Secure Sockets Layer(SSL) support, and hence, is less secured.

    With a payment gateway that supports Credit/Debit cards, Netbanking with over 50 banks, UPI and various mobile wallets, Razorpay has a plethora of payment modes which make it customer friendly and accounts for a greater transaction number due to the availability and variety of payment methods. Its powerful and interactive dashboard offers in-depth analysis and statistics on payments, invoices, and refunds making it easy to use. Also the real-time stats help user in strategic and performance based decisions and generate custom reports.

    Features offered by Razorpay:

    Razorpay Standard features Razorpay Enterprise features
    Designed for small and medium business Designed for big enterprises
    Transaction charges 2-3% Custom pricing for business needs
    Support via email and call Offers 24/7 priority support
    Complete online activation Online activation within 24 hours

    Many a times, a customer is retained by the ease of interface and transaction if you have an online marketplace. Razorpay offers seamless and android integrable SDKs(one of the lightest there is, with about just over 200KB) with features such as auto update and auto fill OTP, which helps provide customers, the best experience.  Thirdwatch, a subsidiary of Razorpay, helps you track fraud customers and recognize non deliverable addresses, saving users from unnecessary revenue loss. It is an AI based engine which recognizes and flags the high risk addresses with a red and low risk ones with green color, which is quite convenient, to say the least.

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    Best Indian payment gateways

    Comparison between Razorpay and Instamojo

    Razorpay Instamojo
    24/7 tech support and live rep Does not offer live rep
    Built for all MSMEs and caters to individuals as well Does not support individuals and/or freelancers; only enterprise support
    Does not offer SSL support making it less sequre Secured through Secured Sockets Layer(SSL)
    Razorpay Pricing for MasterCard, Debit Card, Visa and net banking is 2% Pricing for MasterCard, Debit Card, Visa and net banking is 2% + INR 3 and 5% for digital goods
    Offers mobile optimization on standard and enterprise version Does not permit mobile optimization
    Permits recurring payments Does not allow recurring payments
    Auto-update feature updates the application with every new mobile wallet update to hit the market No auto-updating available for mobile wallets
    Failed payments are not handled as well Failed payments are altered into leads and are organised
    Does not allow personalised customer interaction Allows a more personal interaction with customer

    Conclusion

    To say, one works better than the other would be quite unjust, since both of these applications excel at user specific areas. While Instamojo charges a little more than Razorpay, it also offers SSL security. Moreover, while Razorpay offers mobile optimization for both of its versions, Instamojo gives away gift cards for better customer service. An apt comparison would be that Razorpay can be used for even individual business and freelancing purposes, on the contrary, Instamojo could be slightly more suited to bigger enterprises which demand security.