For consumers in India only, OpenAI has launched a new subscription package called ChatGPT Go. This package, which costs INR 399 a month, is one of the most economical options offered by the company and is intended to give more people access to the well-liked ChatGPT services at a lower starting price.
What is ChatGPT Go Plan?
The Go plan offers extended access to OpenAI’s flagship model, GPT-5, in addition to all the capabilities found in the free tier. Higher message limitations, more daily image generation, more file uploads, and greater access to sophisticated data analysis tools like Python are all benefits that subscribers will receive.
Additionally, compared to free accounts, the plan doubles the amount of memory available, enabling longer conversational context preservation.
Features of ChatGPT Go vs Free & Plus Plans
According to OpenAI, the plan is intended for consumers who desire greater flexibility without having to pay the extra fees associated with Plus or Pro.
The Go tier maintains the emphasis on core usage and affordability, whereas Plus, which costs INR 1,999 per month, enables legacy models like GPT-4o and capabilities like deep research, connections, and Sora movie creation. In India, ChatGPT Go is being rolled out gradually.
How to Buy ChatGPT Go Subscription in India?
By signing into their ChatGPT account, choosing the profile symbol, and going to “Upgrade Plan”, users can verify their eligibility.
When the plan is available, they can select “Try Go” to sign up. Go features will be available to subscribers on several platforms, such as the ChatGPT mobile apps and via 1-800-ChatGPT on WhatsApp. API usage, however, is still beyond the scope of this subscription and will incur additional fees.
Payment Options: UPI & Credit Card
For the Go tier, OpenAI has authorised local payment methods. Following the company’s previous switch to INR-based pricing for subscriptions in the nation, users can now pay using credit cards or UPI in Indian rupees.
Users can unsubscribe at any time, and subscriptions are invoiced on a monthly basis. The announcement follows OpenAI’s recent price changes to its current plans in India, where Plus now costs INR 1,999 and Pro costs INR 19,900 per month. The Go plan, on the other hand, is marketed as a reasonably priced starting point for people who wish to increase their access to AI technologies without committing to more expensive levels.
According to OpenAI, Go will not support legacy models, connectors, or Sora. Rather, it emphasises cost-effective multimodal features and increased access to GPT-5. Prior to expanding into other markets, the organisation intends to analyse the comments received from India.
Quick
Shots
•OpenAI introduces ChatGPT Go
subscription exclusively for India.
•INR 399/month – most affordable
ChatGPT plan so far.
•Powered by GPT-5, unlike Free
(limited access) and Plus (GPT-4o, legacy models).
Reebok, the powerhouse brand in the world of sports and fitness, has been a trailblazer for many years. From its iconic sneakers to its innovative apparel, Reebok has been a consistent source of inspiration for athletes and fitness enthusiasts alike. With its cutting-edge technology and commitment to fitness, Reebok has established itself as a brand that empowers and inspires people to push their limits and achieve their goals.
Reebok’s history is a testament to the power of passion and perseverance. Established in 1958 in Bolton, England, the brand has gone through numerous transformations to become the global powerhouse it is today. From designing some of the earliest spiked running shoes to introducing iconic sneakers such as the Classic Leather and the Freestyle, Reebok has consistently pushed boundaries and challenged the status quo. Reebok’s history is a reminder that with hard work, determination, and a relentless pursuit of excellence, anything is possible.
In this essay, we will dive into the world of Reebok and explore the bold and captivating marketing strategies that have made it a global phenomenon.
Reebok’s target audience is primarily made up of active individuals who are passionate about fitness, sports, and an active lifestyle. The brand caters to a wide range of consumers, from professional athletes to everyday fitness enthusiasts. Reebok’s products are designed to meet the needs of people who want to look and feel good while pushing themselves to achieve their fitness goals. The brand’s focus on technology, performance, and innovation makes it particularly attractive to consumers who are serious about their fitness and demand high-quality products. Additionally, Reebok has a strong appeal to younger generations who value individuality, self-expression, and authenticity.
Reebok’s target audience is anyone who wants to lead an active and healthy lifestyle and is looking for products that can support them in their pursuit of fitness and wellness.
Reebok Net Sales
Reebok Marketing Mix
Reebok is a well-known brand in the sportswear industry that has been providing quality athletic shoes, apparel, and accessories to athletes and fitness enthusiasts for decades. One of the reasons for the brand’s success is its well-planned marketing strategy that focuses on the four Ps of the marketing mix: Product, Price, Promotion, and Place. Reebok’s marketing mix has been designed to cater to the specific needs and preferences of its target audience, ensuring that its products remain relevant and appealing to customers.
Let’s take a closer look at the marketing mix of Reebok and how it has helped the brand to establish a strong position in the competitive sportswear market.
Reebok Marketing Mix
Product Mix
Reebok has a diverse product mix that includes athletic footwear, apparel, and accessories for men, women, and children. The brand’s product range covers a wide range of sports, including running, basketball, football, and CrossFit, among others. Reebok’s product mix is designed to cater to the specific needs and preferences of its target audience. For example, the brand’s running shoes feature advanced cushioning and support systems for long-distance running, while its basketball shoes are designed for maximum grip and stability on the court. Reebok’s product mix also includes a variety of apparel, such as shirts, shorts, leggings, and jackets, which are made from high-quality materials that offer comfort and durability during workouts.
Additionally, the brand’s accessories, such as backpacks, hats, and socks, complement its apparel and footwear lines, providing customers with a complete sportswear solution. Reebok’s product mix is diverse and comprehensive, catering to the needs of customers with different preferences and sporting interests.
Price Mix
Reebok’s price mix is designed to be competitive with other sportswear brands in the market while also reflecting the quality of its products. The brand offers a range of prices for its products, catering to customers with different budgets. For example, Reebok’s entry-level running shoes are priced affordably, making them accessible to customers on a budget, while its premium range of shoes with advanced features and technology is priced higher.
Similarly, the brand’s apparel range offers a variety of prices, depending on the material and design of the clothing. Reebok also offers discounts and promotions throughout the year, such as seasonal sales and discounts for students and military personnel. These promotional offers help the brand attract new customers and retain existing ones.
Reebok’s pricing strategy aims to strike a balance between affordability and quality, making its products accessible to customers with different budgets.
Place Mix
Reebok’s place mix refers to the distribution channels and locations where their products are made available to consumers. Reebok has a multi-channel distribution strategy, including physical and digital retail channels. Reebok products are sold through a combination of company-owned stores, franchised stores, third-party retailers, and eCommerce platforms. The company has a global presence, with a strong focus on key markets such as North America, Europe, and Asia.
In addition to traditional retail channels, Reebok also partners with fitness studios and gyms to promote its products and create unique experiences for customers. Overall, Reebok’s place mix is designed to provide customers with convenient and accessible options for purchasing their products, while also creating opportunities for brand engagement and community building.
Promotion Mix
Reebok uses a mix of traditional and digital advertising, personal selling, public relations, sales promotion, and direct marketing to reach its target audience and promote its products. The company collaborates with popular athletes and fitness influencers, trains sales associates to provide product information and build relationships with customers, sponsors sports events, and engages with customers on social media. Reebok uses sales promotions and loyalty programs to incentivize customers and collects customer data to personalize its marketing messages and offers.
The marketing mix of Reebok has been a key factor in the success of the brand. By effectively leveraging the four P’s of marketing, Reebok has been able to differentiate itself from its competitors and build a loyal customer base. Reebok’s marketing mix has enabled it to effectively meet the needs of its customers while achieving its business objectives.
Reebok, the legendary sportswear giant, has ruled the industry for decades, thanks to its brilliant marketing strategies. From innovative product launches to clever celebrity endorsements, Reebok has always kept up with the changing market trends and customer demands. Its brand identity and cutting-edge products have made it stand out from the rest. Let’s delve deeper into the winning marketing strategies used by Reebok.
Product Innovation
Reebok has always focused on product innovation to stay ahead of its competitors. The company introduced new products, such as ZigTech and Fast Flexweave, with advanced technology and features that have helped Reebok differentiate itself from other sportswear brands.
Reebok Celebrity Endorsements
Reebok Celebrity Endorsements | Cardi B, Gal Gadot
Reebok has collaborated with several celebrities and athletes over the years to promote its products. The brand has worked with names like UFC fighter Conor McGregor, actress Gal Gadot, and rapper Cardi B, among others, to reach a wider audience and build credibility.
Reebok Product Collaborations
Reebok often teams up with designers, artists, and other brands to launch special limited-edition collections. These unique drops create buzz and attract new customers who love exclusive styles. Such collaborations not only keep the brand fresh and trendy but also help Reebok connect with younger audiences and build a stronger presence in the fashion and lifestyle space.
Reebok Retail Presence
Reebok sells its products through retail stores, pop-up shops, and online platforms to reach more customers. By placing stores in malls, busy shopping areas, and popular e-commerce sites, the brand makes sure its products are easy to find and always visible to shoppers.
Sponsorship and Events
Reebok has sponsored several high-profile events and organizations, including the CrossFit Games and the UFC. By sponsoring such events, Reebok has been able to showcase its products to a large audience and build brand recognition.
Digital Marketing
Reebok has also invested heavily in digital marketing to reach a wider audience. The brand has a strong social media presence and has leveraged platforms like Instagram and Twitter to engage with customers and promote its products.
Personalization
Reebok has also embraced personalization as a marketing strategy. The brand allows customers to customize their shoes and apparel through its website, which has helped build customer loyalty and drive sales.
All these marketing strategies have been successful in building a strong brand identity and driving sales for Reebok. The company has successfully leveraged its brand identity and product innovation to differentiate itself from competitors and build a loyal customer base. The brand’s marketing strategies have not only promoted its products but also inspired and empowered individuals to embrace their potential and uniqueness.
Reebok is known for its captivating marketing campaigns that have inspired and empowered its audience. These campaigns have not only built the brand but also resonated with customers on a personal level. Let’s take a look at some of the most iconic campaigns.
Reebok ‘I Am What I Am’ Campaign
‘I Am What I Am’: This campaign celebrated individuality and self-expression. The campaign highlighted athletes, artists, and musicians sharing their unique stories and encouraging others to be true to themselves.
‘Be More Human’: Launched in 2015, this campaign encouraged individuals to unleash their potential and strive towards their goals. The ads and social media posts showcased people pushing their limits while wearing Reebok products.
‘Terry Tate: Office Linebacker’: This humorous campaign, launched in 2003, featured a football player as an office linebacker, tackling employees for breaking office rules. It was an instant hit, increasing brand recognition for Reebok.
‘I̶t̶’s̶ ̶a̶ ̶M̶a̶n̶’s̶ ̶W̶o̶r̶l̶d̶’: In 2001, Reebok released a campaign with the boldest messaging entitled ‘It’s A Women’s World’. The campaign was focused on the power and strength of women. 20 years later, Reebok paid homage to the campaign by launching ‘I̶t̶’s̶ ̶a̶ ̶M̶a̶n̶’s̶ ̶W̶o̶r̶l̶d̶’, a powerful campaign that celebrates fearless women who are defying convention and making their mark in male-dominated fields.
These campaigns showcase Reebok’s values and products in creative and engaging ways. They inspire people to push themselves and embrace their uniqueness. Reebok’s successful marketing campaigns have made it a household name in the sportswear industry.
Reebok’s marketing strategies have proven effective and successful in promoting its brand and products, and they have significantly contributed to its success and position as a leading sportswear brand. By learning from Reebok’s marketing techniques, businesses can gain valuable insights into how to differentiate themselves in a competitive market and connect with customers on a personal level.
So, if you want to take your business to the next level and stand out from the competition, take a cue from Reebok and explore new and innovative ways to connect with your audience.
FAQs
When was Reebok established?
Reebok was established in 1958 in Bolton, England.
Who is Reebok target market?
Reebok’s target audience is anyone who wants to lead an active and healthy lifestyle and is looking for products that can support them in their pursuit of fitness and wellness.
What are Reebok’s marketing strategies?
The winning marketing strategies used by Reebok are:
Product Innovation
Celebrity Endorsements
Sponsorship and Events
Digital Marketing
Personalization
What are Reebok distribution channels?
Reebok distribution channels: brand stores, franchises, third-party retailers, e-commerce platforms, and fitness studio partnerships.
Is Reebok a good brand?
Yes, Reebok is a good brand, known for its quality sportswear, innovative designs, and strong presence in fitness and lifestyle markets.
Who own Reebok?
Reebok is currently owned by Authentic Brands Group (ABG), a U.S.-based brand management company. ABG acquired Reebok from Adidas in early 2022 for approximately $2.5 billion, ending Reebok’s 16-year period under Adidas ownership.
Approximately 10% of Oracle’s Indian workforce was let go by the American computer giant, Oracle, overnight, leaving dozens of talented individuals without jobs.
Although the business has officially stated that the cuts were due to “restructuring”, industry observers are connecting the action to a change in US policy brought about by Donald Trump’s intensified efforts to limit outsourcing and lessen reliance on H-1B visas.
US & India OCI Teams Face Job Cuts
Many Indians are therefore in danger of losing their employment suddenly. Oracle Cloud Infrastructure (OCI) staff in the US are still receiving layoff notices, while Oracle’s operations in India are among the most severely affected, according to Data Centre Dynamics. Cuts are also reported in Canada.
Employees in other areas have reported being scheduled for undisclosed management meetings later this week, despite the fact that the US and India have been the first to experience job losses. This has fuelled concern that other workforce cutbacks may be imminent across Oracle’s global operations.
Larry Ellison’s Meeting with Donald Trump
On August 7, Larry Wilson, the CEO of Oracle, met with US President Donald Trump at the Oval Office, as per various media reports. According to reports, the conversation covered national data security concerns, technology alliances, and domestic hiring. Oracle and OpenAI announced a historic agreement shortly after, which will allow Oracle’s systems to process a significant amount of OpenAI’s data.
The software community has expressed concern about the timing, especially as Oracle has started a massive hiring campaign at its Virginia office while reducing its workforce elsewhere. According to insiders, Oracle employees in Mexico have also received notice, and the country may experience layoffs akin to those in India. The layoffs are anticipated to have a major impact on India, where a sizable percentage of Oracle’s global staff resides.
Oracle India had over 28,824 employees in 2024, which helped the business reach a global workforce of roughly 162,000 in 2025. The reductions will have a particularly large effect on the local talent pool because India has been a vital location for Oracle’s software development, cloud services, and technical support operations.
In the Seattle region, which has historically served as the unit’s hub, the corporation is reportedly laying off about 150 employees. This week, affected workers received notice that their jobs were being cut. Although the precise number of job cuts is yet unknown, some with knowledge of the situation stated that performance-related concerns were a factor in the decisions. The division is still hiring for a few positions in spite of the cuts, indicating a targeted rather than comprehensive reorganisation.
Oracle Cuts 10% of India Workforce After Trump Meeting and OpenAI Partnership Deal
As per the recent update, Oracle, has laid off a significant portion of its personnel in India, affecting around 10% of the local workforce. There is conjecture over the motives for the abrupt reorganisation because the move coincides with the company signing a significant contract with OpenAI and having high-level discussions with US President Donald Trump.
The timing of the layoff is what makes it more contentious. Oracle CEO Larry Wilson met with US President Donald Trump at the Oval Office just a few days before the announcement of the layoffs. The agenda covered technology collaborations, national data security, and domestic recruiting, according to a number of media reports.
Oracle and OpenAI announced a historic agreement shortly after, which will allow Oracle’s infrastructure to process enormous amounts of AI data. Many in the tech sector think that the corporation is reallocating resources to the US market in accordance with Trump’s efforts to lessen reliance on H-1B visas and offshore.
Global Tech Layoffs Trend in 2025
Oracle’s action is in line with a larger pattern among large tech firms that are reducing employment elsewhere in order to offset the sharply increasing expenses of AI infrastructure.
This year, Microsoft has laid off some 15,000 employees, and Amazon and Meta Platforms have also reduced their workforces as they reallocate funds to AI projects.
Even the biggest companies are being forced to reevaluate their spending priorities due to the growing financial needs of AI development, which are fuelled by the requirement for enormous data centre capacity and processing power.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
Businesses in the financial services sector, known for their strict regulations and cautious nature, are often slow to embrace groundbreaking technologies. However, when they do, it’s a clear sign that a broader shift is happening across industries and regions. This raises a crucial question: how will this acceptance evolve into widespread adoption that delivers real value? The banking and insurance sectors may hold the key, offering valuable lessons for other industries looking to advance their own GenAI strategies.
Fractal Analytics also examines how one global financial institution is already seeing the benefits—teams are making smarter decisions and boosting productivity thanks to a new tool that automates complex data analysis.
In this article, we will highlight the various GenAI use cases in financial services. Here’s learning about Fractal Analytics, its Founders, Startup Story, Business Model, Revenue Model, Funding, Acquisitions, Growth, Competitors, and more.
Fractal Analytics is a global leader in AI and analytics, helping businesses leverage data to make smarter, more informed decisions. With expertise across multiple industries—ranging from consumer goods and healthcare to insurance, life sciences, retail, and financial services—Fractal is at the forefront of transforming businesses through data.
Fractal’s approach is grounded in predictive analytics and visual storytelling, enabling companies to not only understand but act on insights for a competitive edge.
With offices in over 15 countries, including key locations like the United States, United Kingdom, Ukraine, and India, Fractal operates from dual headquarters in Mumbai and New York. The company’s impact and innovation have earned it recognition from industry analysts, including mentions as a “Cool Vendor” and a “Vendor to Watch” by Gartner.
Fractal continues to push the boundaries of artificial intelligence, delivering tailored solutions that drive growth and operational excellence across sectors.
Fractal Analytics – Industry
AI is shaping up to be a game-changer for global development, with experts predicting it could add a staggering $15.7 trillion to the world economy by 2030—more than the combined GDP of India and China today. But what about India’s role in this AI boom? Well, the country is emerging as a powerhouse, boasting the third-largest pool of AI talent globally. Investments in India’s AI capabilities are on the rise, growing at an impressive CAGR of 30.8%, hitting approximately $881 million in 2023 alone.
What’s fueling this surge? A big part of it is India’s growing semiconductor industry, which is set to become the backbone of AI innovations here. By 2025, India’s AI market could be worth $7.8 billion, with a massive 60% of AI’s contribution to India’s GDP coming from four key sectors: Industrials & Automotive, Healthcare, Retail and Consumer Packaged Goods (CPG). But that’s not all—BFSI (Banking, Financial Services, and Insurance) and Agri-tech are also rapidly emerging as exciting spaces for AI-driven solutions.
India is gearing up to be a key player in the global AI revolution.
Fractal Analytics – Founders
Pranay Agrawal
Pranay Agrawal – Co-founder and CEO, Fractal Analytics
Pranay Agrawal serves as the Co-founder and CEO of Fractal, bringing a wealth of expertise in both finance and data science. He is a certified Financial Risk Manager through the Global Association of Risk Professionals and was recognized as one of the Top 20 CEOs of Data Science Service Providers in 2023 by Analytics India Magazine.
Before joining Fractal, Pranay worked with prominent financial institutions, including ICICI Bank and ANZ Grindlays Bank. His accomplishments have been widely acknowledged, including the prestigious Young Alumni Achiever’s Award from IIM Ahmedabad in 2018-19.
Pranay holds a Bachelor of Commerce degree from Bangalore University and a postgraduate diploma in management from IIM Ahmedabad. As CEO, his focus is on expanding Fractal’s presence in the U.S. and Europe while developing capabilities that keep pace with the evolving needs of clients.
“Our goal is to power every human decision within enterprises through analytics, AI and technology. This approach allows us to provide comprehensive support to our clients,” Pranay shared.
Srikanth Velamakanni
Srikanth Velamakanni – Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics
Srikanth Velamakanni is the Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics, one of India’s top analytics firms. A graduate of IIT Delhi with a degree in engineering and an MBA from IIM Ahmedabad, Velamakanni joined ANZ Investment Bank, where he worked in the structured debt department. Reflecting on his time there, he found the role engaging, working with high-profile clients like Enron and handling sectors such as aircraft finance.
That’s not all – Mr. Velamakanni is also a Co-founder and Trustee of Plaksha University, which emphasizes core engineering, AI/ML, and mathematics, fostering interdisciplinary learning that blends science with the liberal arts. As part of NASSCOM’s Executive Council, he contributes as a data and AI expert.
Fractal Analytics – Startup Story
Fractal Analytics kicked off its journey in 2000 in Mumbai, thanks to the vision of co-founders Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy. (While Srikanth and Pranay continue to lead Fractal today, the other three co-founders have since moved on.)
The beginning of a great partnership began when Velamakanni transitioned to ICICI Bank’s structured products group, where he collaborated with Pranay Agarwal, a future co-founder of Fractal, to pioneer India’s first collateralized bond obligation (CBO) in 1999. This is where they saw the potential of using math to improve business outcomes, particularly in banking.
In 2000, as the internet was booming, it was the perfect time for Fractal Analytics to take shape. The founders seized the opportunity to build algorithms that could track sentiment analysis, capitalizing on the vast amount of data generated by rapidly growing websites. This laid the groundwork for their innovative analytics-as-a-service business, allowing companies to make more informed, data-driven decisions. This insight eventually led to the creation of Fractal Analytics.
In 2016, Pranay Agrawal stepped up as CEO, succeeding Srikanth Velamakanni, who transitioned to the Group Chief Executive and Executive Vice-Chairman role.
The company hit a major milestone in January 2022, achieving unicorn status after raising $360 million from private equity firm TPG. This accomplishment has solidified Fractal’s position as a powerhouse in the AI and analytics landscape, poised for even greater success in the future!
Fractal Analytics – Mission and Vision
Fractal Analytics is on a mission to leverage AI in ways that make a real difference in the world.
Vision: Imagine a future where every decision made in businesses is fueled by AI. Fractal believes in this future, where human creativity can flourish, opening doors to exciting new possibilities that can change lives and industries around the globe.
Mission: Fractal is dedicated to transforming the business landscape by harnessing advanced science and data-driven tools. Their mission is to simplify decision-making, liberating individuals from mundane tasks so they can channel their energy into innovation and creative thinking, driving progress and inspiring new ideas.
Fractal Analytics – Name, Tagline and Logo
Fractal Logo
At its core, the logo represents the concept of “fractals,” which are irregular, fractional, and fragmented objects. This design choice reflects the company’s focus on complex systems that are often disordered and multifaceted. Just as fractals can reveal intricate patterns within chaos, Fractal Analytics aims to uncover valuable insights from vast amounts of data, helping businesses navigate the complexities of the modern world.
This connection between the logo and the company’s mission highlights Fractal’s commitment to transforming disorder into clarity, allowing organizations to harness the potential of their data in a meaningful way.
Fractal Analytics – Business Model
Fractal Analytics operates with a robust business model tailored for consumer-facing companies that handle high-volume transactions.
The company focuses on two primary objectives:
Deeply understanding consumers to enhance engagement & loyalty.
improving operational efficiency through data-informed decision-making.
Their flagship solution, Customer Genomics, exemplifies this approach by providing a comprehensive view of each customer’s behavior and attitudes. This enables businesses to create personalized marketing strategies that resonate with their target audience.
By utilizing proprietary pattern recognition and machine learning algorithms, Fractal learns from every customer interaction, including insights from social media, empowering organizations to act on previously undiscovered patterns in their data.
With a specialization in sectors such as consumer goods, financial services, insurance, retail, and technology, Fractal leverages its extensive experience across over 100 countries to deliver 40 productized services designed to enhance customer understanding and drive business success.
Fractal Analytics – Revenue Model
Fractal Analytics generates revenue primarily through its subscription-based and project-based analytics services.
The company’s diverse offerings encompass artificial intelligence (AI), business intelligence (BI), and customer intelligence (CI), providing clients with a comprehensive analytics toolkit to navigate the complexities of big data.
By offering a suite of tailored solutions that integrate scientific decision-making into the operations of their clients, Fractal helps organizations improve business process efficiency and customer experience, ultimately leading to higher market share and profitability.
Fractal Analytics – Employees
Fractal Analytics offers a range of benefits designed to enhance employee satisfaction and well-being, scoring an impressive average of 81 out of 100 in perks and benefits. Notable offerings include free food, a flexible work-from-home policy, and a performance bonus. In addition to these, Fractal provides several unique benefits across categories like Health & Wellness and Paid Time Off, fostering a supportive and enriching workplace environment.
At Fractal, employees, affectionately known as Fractalites, are encouraged to remain curious and continually challenge their capabilities. To support this mindset, the company provides training programs through the Fractal Analytics Academy (FAA). This academy features a comprehensive onboarding program for every new Fractalite, ensuring a smooth transition into the organization. The FAA is committed to ongoing skill and knowledge development, helping employees advance their careers while nurturing a culture where imagination and creativity thrive.
Fractal Analytics – Challenges Faced
Fractal Analytics leverages its experience in solving business analytics challenges across industries like consumer packaged goods (CPG), financial services, and retail.
Transition from analytics to AI: First, the company had to anticipate client needs years in advance, prompting a significant increase in research and development investment, from 3-4% of revenue to 12.5%. Second, the shift required a change in talent strategy, prioritizing a learning-oriented mindset over specific skills. To address this, Fractal invested heavily in training and development programs, ensuring employees could adapt to evolving AI technologies. Despite these adjustments, the overall transition was relatively smooth, with the core business questions remaining constant.
Building a risk model: The lack of sufficient data, posed significant risks, especially in the financial sector where errors could cost banks a fortune. For instance, while developing a personal loan cross-sell model for ICICI’s credit card customers, they encountered thin data for price sensitivity analysis, a relatively new area at the time. To overcome this, Fractal conducted extensive research and wrote a paper on the subject, which they presented to the bank. This built credibility and allowed them to confidently offer their services to other major clients like Citibank and Hindustan Lever.
Keeping up with the fast-evolving world of analytics: At Fractal Analytics, the industry changes so quickly that knowledge becomes outdated in just three years. To tackle this, they established the Fractal Academy, a dynamic learning hub designed to keep employees ahead of the curve. By partnering with platforms like eDX and Coursera, Fractal encourages its team to continuously upgrade their skills. Employees can earn credits for completing relevant courses, ensuring they stay sharp and ready to handle the industry’s rapid advancements while maintaining a culture of continuous growth.
Fractal Analytics – Funding and Investors
Fractal has raised around $855 million to date including a $360 million round, where the Srikanth Velamakanni and Pranay Agrawal-led company turned unicorn.
Date of Funding
Funding Amount
Round Name
Investors
July 15, 2025
$170 million
Secondary share sale
January 5, 2022
$360 million
Series E
TPG
January 17, 2019
$200 million
Series D
Apax
May 10, 2016
$100 million
Series C
Khazanah Nasional Berhad
August 13, 2014
Undisclosed
Series B
Aimia
January 24, 2013
$25 million
Series A
TA
Fractal Analytics – Mergers & Acquisitions
Fractal Analytics has made several acquisitions across three countries, with the majority concentrated in India and the United States. Most of these acquisitions have been focused on AI services and IT services, with two acquisitions in each of these areas. These strategic moves have strengthened Fractal’s capabilities in delivering advanced AI-driven solutions and expanding its footprint in key global markets.
Acquired On
Acquired Company
January 11, 2022
Neal Analytics
June 22, 2021
Samya.ai
January 15, 2021
Zerogons
January 15, 2021
XStreams
March 14, 2018
Finalmile Consulting
June 2017
4i Inc.
Fractal Analytics partnered with Final Mile to integrate data science with behavioral science in September 2017.
Fractal Announces Merger with Eugenie.ai (June 24, 2024)
Fractal Partners with QiCAP.Ai (June 4, 2024)
Acquisition of Imagna Analytics (2015)
Fractal Analytics has also acquired Mobius Innovations, a Singapore-based startup specializing in mobile-based, context-aware Big Data solutions for an undisclosed sum.
Fractal Analytics – Advertisements and Social Media Campaigns
Fractal Analytics allocated under $100 million for print advertising over the past year, strategically investing in premium ad units. The company advertised across fewer than 50 different media properties, utilizing a variety of formats to reach its audience. In addition to its advertising efforts, Fractal launched and promoted a new product called MarshallGoldsmith.ai in the last twelve months. MediaRadar, a platform that tracks creative runs on leading websites, magazines, and national television for over 3 million brands, captures Fractal’s advertising presence. Recently, the company has placed several advertisements through its subsidiaries, showcasing its commitment to effective media engagement.
Fractal Analytics – Awards and Achievements
Fractal has received the following awards:
Best Places to Work in New York 2023
Fast 50 Asian American Business: Honored by the US Pan Asian American Chamber of Commerce (USPAACC).
Innovation Award: Fractal Analytics received the prestigious Innovation Award at the Direct Marketing Association’s (DMA) annual Analytics Challenge during the DMA2013 Conference & Exhibition held in Chicago.
Best in Business for ‘AI and Data’: Best in Business Awards 2023, featured in the Winter issue of Inc. magazine.
Fractal prepares for an IPO to raise $400–$500 million at a valuation of around $3 billion. The company has appointed Morgan Stanley, Kotak Securities, and Axis Securities as its IPO bankers and is preparing to file its draft red herring prospectus (DRHP).
FAQs
What does Fractal Analytics do?
Fractal Analytics is an artificial intelligence company offering services across various industries, including consumer packaged goods, insurance, healthcare, life sciences, retail, technology, and finance.
Who is the CEO of Fractal Analytics?
Pranay Agrawal is the CEO of Fractal Analytics.
When was Fractal Analytics founded?
Fractal Analytics was founded in 2000 by Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy.
Who are the competitors of Fractal Analytics?
The main competitors of Fractal Analytics include Alteryx, Microsoft, Qlik, ThoughtSpot, Altair Engineering, AWS, BDB, Salesforce (Tableau) and others.
Mumbai, India; August 19, 2025 – Weaver Services, a technology-first housing finance platform aiming to transform affordable housing finance in India, announced today that it has executed definitive transaction documents to raise $170 million funding in a landmark investment round led by Lightspeed and Premji Invest, subject to regulatory approvals. Gaja Capital also participated in the round.
Weaver is building a next-generation housing finance platform through use of technology and AI-driven workflows, to serve India’s vast underserved affordable housing segment with a focus on self-employed individuals. Earlier, Weaver acquired Capital India Housing Finance as an anchor asset for the platform. It is likely to acquire another asset for initial scale and is currently evaluating a few assets for this purpose. The investment will accelerate Weaver’s asset acquisition, fund technology development, and expand reach across tier-2 and tier-3 cities where the affordable housing gap is most acute. The team intends to combine strong market expertise in affordable housing with proprietary tech-driven underwriting models that leverage alternative data to assess creditworthiness beyond traditional parameters, enabling faster approvals and more inclusive lending.
Leading Weaver’s transformation is Founder and Vice Chairman Satrajit Bhattacharya, an industry veteran with three decades of experience at HDFC Ltd. Alongside him, Co-Founder and CEO Anil Kothuri brings three decades of deep expertise in financial services, working at FedFina, Edelweiss and Citi.
“We aim to make housing finance more accessible to the people of India by leveraging technology and placing customers at the centre of our focus thereby bringing in a new paradigm in the space” said Satrajit Bhattacharya, Founder and Vice Chairman of Weaver Services.
“There is a clear opportunity to use technology mindfully to offer home loans to the informal segment, while achieving better customer selection, superior risk management, and enhanced productivity.” said Anil Kothuri, MD and CEO of Weaver Services.
Investor Partnership
The investment marks a significant commitment by Lightspeed and Premji Invest, both of whom have been investing in India for two decades. Lightspeed, a global multi-stage investment firm with over $30 billion in AUM and a strong track record of backing category-defining entrepreneurs, sees Weaver as an impactful force that could potentially reshape India’s housing finance market across Tier 1, 2 and 3 cities.
“We believe that India’s housing finance market remains under-penetrated and we see it as a tremendous opportunity. Weaver’s combination of deep domain expertise, AI-driven capabilities, and a tech-first approach that positions them to democratize home ownership for millions of underserved Indians. At Lightspeed, we partner with bold, visionary founders with conviction to build extraordinary category leading companies. We are excited to partner with Satra, Anil and the exceptional team to reimagine the housing finance landscape in India” said Anuvrat Jain, Principal – Growth Investments, Lightspeed.
“At Premji Invest, we see a significant opportunity to leverage technology to transform the affordable housing finance sector in India. The acquisition of Capital India Housing Finance by Weaver Services marks an important first step toward delivering frictionless, scalable, and inclusive mortgage solutions for underserved segments. This investment reflects our commitment to backing differentiated and innovative platforms that use technology to drive meaningful, long-term impact in financial services” said Saravanan Nattanmai, Partner, Premji Invest.
Gopal Jain, Managing Partner, Gaja Capital added “Weaver is addressing a deep-rooted gap in India’s housing finance ecosystem with a tech-led, customer-first approach. Their sharp focus on the self-employed segment, combined with disciplined execution, positions them well to emerge as a leader in the next phase of inclusive growth in financial services”
About Lightspeed
Lightspeed is a leading global multi-stage investment firm, investing across venture to late-stage growth, with a focus on accelerating disruptive innovations in AI, Enterprise, Financial Services, Consumer, Health, and B2B. Over the past two decades, the Lightspeed team has backed hundreds of entrepreneurs building some of the most innovative and category-defining companies in the world. Globally, Lightspeed has invested in more than 500 companies, including Anthropic, Affirm, Anduril, Epic Games, Nutanix, Snapchat, AppDynamics, MuleSoft, Rubrik, Wiz, Oyo, Zepto, Udaan, Razorpay, PocketFM, Physicswallah and many others. Today, Lightspeed and its global team manage over $30 billion in AUM across its platform, with investment professionals and advisors based in the U.S., Europe, India, Israel, and Southeast Asia. Lightspeed began investing in India in 2008, with a portfolio that now spans both early-stage startups and growth-stage market leaders.
About Premji Invest
Premji Invest (PI) is a leading global investment firm with a charter to back emerging and disruptive technologies, address sizable market opportunities and nurture the spirit of entrepreneurship. Its evergreen structure allows PI to make investments in India and the US with a long-term horizon. PI invests both in private and public markets. Its private investments include early stage, growth equity and buyouts and focus areas span financial services, technology, consumer, industrials, and healthcare. Public markets investments span listed companies with promising long-term prospects, sustainable returns and high standards of corporate governance across sectors. Investments are done using a structured quantamental (fundamental + quantitative) approach. The returns generated by PI primarily support the work of Azim Premji Foundation, a non-profit that works to improve the lives of the underserved and underprivileged in society.
About Gaja Capital
Gaja Capital is one of India’s leading PE/alternative asset management companies, focused on providing growth capital to ambitious entrepreneurs building the future champions of the Indian economy. Founded in 2004, Gaja Capital has established itself as India’s first institutional and independent private equity firm with a strong track record of performance and value creation. Gaja Capital is recognised as a partner of choice by emerging Indian companies and top-tier global and domestic institutional investors. Some of Gaja Capital’s investments include Teamlease, Lighthouse Learning, RBL Bank, John Distilleries, Xpressbees, Ei, Leadsquared, Signzy and Fractal Analytics.
Are you looking forward to running a business where every scoop you serve puts a smile on someone’s face? Ice cream is one of those universal treats that never go out of style. Whether it’s summer heat, a weekend plan, or just a mid-day craving, people love indulging in their favourite flavours throughout the year.
What makes it even more attractive is its growing market size. In 2025, the Indian ice cream market is anticipated to generate over $2.4 billion in revenue, with steady growth projected through the next five years.
In this blog, we will discuss the best ice cream franchise opportunities in India for 2025. We have covered everything you need to help you choose the right scoop for your entrepreneurial journey, from investment requirements and profit margins to brand reputation and franchise support.
Why Are Ice Cream Franchises India’s Next Big Business?
Why Are Ice Cream Franchises India’s Next Big Business
Before jumping into the best franchise options, let’s first understand why the ice cream business is attracting so many investors in India:
Rising demand: Ice cream consumption in India is growing at 12–15% annually, driven by urbanization, changing lifestyles, and increasing disposable incomes. IICMA reports that the Indian ice cream market has grown fourfold over the past decade, with projections to reach INR 45,000 crore in the next three years, highlighting rising disposable incomes and evolving consumer preferences.
Simple operations: Running an ice cream outlet doesn’t require heavy staffing or complicated infrastructure, making it easier to manage compared to restaurants or QSRs.
Attractive profit margins: Depending on the brand and model, ice cream franchises offer 40–60% profit margins, making it a high-yield food business.
All-season indulgence: Once limited to summers, ice cream is now enjoyed year-round as a dessert, snack, or even a café-style offering.
Low entry barrier: With flexible investment models and comparatively lower setup costs, ice cream franchises are among the safest choices for first-time entrepreneurs.
What Makes an Ice Cream Franchise Top-Performing?
Before investing, it’s essential to understand what separates the most profitable ice cream franchises in India from the rest. Here are the key factors to evaluate:
Brand recognition: A strong, well-loved brand name ensures customer trust and repeat business.
Support and training: The best franchisors provide end-to-end assistance, from store setup to staff training and marketing support.
Return on Investment (ROI): A good franchise allows you to recover your investment faster through consistent sales and strong profit margins.
Franchise cost: Consider whether the franchise falls into the low-cost model or requires heavy upfront investment, and balance this with expected returns.
From Metro Cities to Small Towns: List of Top Ice Cream Franchises
Here’s a detailed look at the Top ice cream franchise opportunities in 2025 you can invest in. Each entry includes a business overview and key financial details to help investors make informed decisions.
Baskin Robbins
Investment Amount
INR 10–20 lakhs
Space
200–400 sq. ft.
Profit Margin
High (35–40%)
Baskin-Robbins – Top Ice Cream Franchises in India
A premium global brand, Baskin-Robbins is synonymous with indulgence and variety, offering over 1,300 flavours worldwide. It has a strong presence in metros and malls, attracting urban customers willing to pay for quality. With established marketing and training, it’s ideal for investors seeking a premium food brand.
Naturals Ice Cream
Investment Amount
INR 15–20 lakhs
Space
500–800 sq. ft.
Profit Margin
High (35–40%)
Naturals Ice Cream – Top Ice Cream Franchises in India
This brand is exclusively known for its fruit-based, preservative-free flavours and a “flavour of the season” concept. Naturals commands high customer loyalty in premium urban zones. Strong repeat demand gives it a competitive edge among discerning customers.
Amul Ice Cream Parlour
Investment Amount
INR 2–5 lakhs
Space
100–500 sq. ft.
Profit Margin
Moderate (Approx 20%)
Amul – Top Ice Cream Franchises in India
Amul’s commission-based model offers high margins on scoops, with franchisees keeping up to 50% on recipe-based items, thanks to zero royalty fees and strong supply backing. This low-capital, high-footfall model is ideal for small towns and transit hubs. With minimal setup, you’re backed by one of India’s most trusted dairy cooperatives.
Giani’s Ice Cream
Investment Amount
INR 13–16 lakhs
Space
80–400 sq. ft.
Profit Margin
Moderate to High (30–35%)
Giani’s Ice Cream – Top Ice Cream Franchises in India
A legacy brand loved in North India, Giani’s offers a diverse menu comprising faloodas, shakes, and sundaes, helping you increase average ticket value. Ideal for dine-in outlets with moderate investment and returns.
Gelato Vinto brings the authentic taste of Italian gelato to India, appealing to premium and health-conscious customers. It positions itself as a boutique dessert brand, perfect for high-end malls and urban hubs. Its international-style presentation adds to the brand’s aspirational value.
Pabrai’s Fresh & Naturelle Ice Creams
Investment Amount
INR 20–30 lakhs
Space
400–600 sq. ft.
Profit Margin
Not disclosed
Pabrai’s – Top Ice Cream Franchises in India
Pabrai’s is famous for unique, Indian-inspired flavours like Nolen Gur and Tulsi, making it stand out from mainstream brands. The brand emphasizes natural ingredients, attracting health-conscious customers. With strong demand in East India, it’s now expanding into new markets.
Cream & Fudge offers marble-slab style ice creams and sundaes, creating an experience-driven model. Its focus on customization and presentation makes it appealing in metros. Investors benefit from brand support in marketing and operations.
Cream Stone
Investment Amount
INR 20–30 lakhs
Space
600–1,000 sq. ft.
Profit Margin
Not disclosed
Cream Stone – Top Ice Cream Franchises in India
Cream Stone is known for its live ice cream preparation and customized mix-ins, a concept highly popular with young audiences. Its outlets often serve as a hangout destination, leading to high customer footfall. Ideal for tier-1 cities, the brand thrives in high-traffic locations.
Chennai Kulfi
Investment Amount
INR 10.19 lakhs
Space
300 sq. ft.
Profit Margin
Moderate (20–30%)
Chennai Kulfi – Top Ice Cream Franchises in India
Chennai Kulfi brings authentic South Indian kulfi flavours with over 120 varieties, from traditional to inventive, like blue velvet and Red Velvet. The brand offers a scalable, low-investment model with no royalty fees and strong support for setup and operations. Its rapid growth across Tamil Nadu reflects high demand and an investor-friendly structure.
Bombay Kulfi
Investment Amount
INR 5–10 lakhs
Space Required
100–300 sq. ft.
Profit Margin
Very High (ROI up to 100% in 1–2 years)
Bombay Kulfi – Top Ice Cream Franchises in India
Bombay Kulfi has carved a unique space by offering over 45 authentic kulfi and natural ice cream flavors, with A2 buffalo milk and no preservatives. Its promise of an experience rooted in nostalgia and quality has driven expansion into more than 40 cities across India and Singapore. Their franchise model includes no royalty fees and delivers a high share of revenue back to franchisees, making it a lucrative choice.
Conclusion
If you are planning to step into the food and dessert industry, 2025 is the perfect year to bet on ice cream franchises. There are countless opportunities in the gelato industry, from budget-friendly parlors to luxury stores. Furthermore, the best part is that there is a clear path to healthy profits for top-performing ice cream brands that offer solid training and setup support.
But remember that choosing the right franchise is more than just looking at the investment amount. Think about your target audience, location, and long-term vision. A brand that fits your budget and matches your ambition will always deliver better results.With the right mix of planning, passion, and a strategic spot, your ice cream shop could become one of the most-loved dessert hubs in your city, and maybe even one of the best ice cream franchises in India.
Polestar Analytics, a leading player in AI-driven data analytics & planning, announced today that it has raised $12.5 million in growth capital from a consortium of US-based Family Office and institutional investors. This significant fundraise will be used to further deepen Polestar Analytics’ AI capabilities and reinforce the development of its proprietary 1Platform, regarded as one of the industry’s best data convergence solutions for enterprise-scale analytics.
“This investment marks a pivotal moment in our mission to redefine how enterprises harness data and AI,” said Chetan Alsisaria, CEO of Polestar Analytics.“The funding allows us to accelerate innovation and continue delivering measurable business outcomes that set new industry benchmarks.”
With this investment, Polestar Analytics will expand R&D efforts in artificial intelligence and accelerate enhancements for its 1Platform.
In parallel, Polestar Analytics is delighted to announce that Michel Combes has joined as a Chair of the Board. Michel Combes is an internationally respected technology and telecommunications executive with more than 30 years of leadership experience. He currently serves as Executive Chairman & Acting CEO at Brightspeed and as member of Executive Advisory Council at Apollo. Michel is Partner at Forgelight, an operating and investment company focused on the media and consumer technology sector.
He serves on the boards of multinational firms, including Phillip Morris International, E& (Etisalat), F5 Inc. Previously, Michel Combes served as Executive Vice President at Claure Group, a global investment firm. He was the CEO and President of SoftBank Group International, CEO of Sprint in the US, CEO of Altice N.V., CEO of Alcatel-Lucent, and CEO of Vodafone Europe. He also held leadership roles at France Télécom and TDF Group. He will bring significant industry experience, client relationships and meaningful leadership experience to scale Polestar Analytics into a global powerhouse.
Michel Combes said, “I am delighted to join Polestar Analytics as Chair of the Board at this pivotal moment in the company’s growth. Polestar Analytics has established itself as a leader in data analytics and AI, with its proprietary 1Platform setting new benchmarks for data convergence and intelligent insights. I have great confidence in the leadership team and their strategic vision. With the recent investment, Polestar Analytics is well-positioned to accelerate innovation, expand its AI offerings, and deliver even greater value to customers worldwide. I look forward to working closely with the entire Polestar Analytics team as we realize this tremendous potential together.”
“We’re equally honored to welcome Michel Combes as Chair of the Board; his track record of scaling global technology leaders will be invaluable as Polestar Analytics enters its next phase of accelerated growth,” added Chetan.
About Polestar Analytics
Founded with a mission to simplify complex decision-making through intelligent, scalable solutions, Polestar Analytics develops cutting-edge AI, analytics & planning solutions for enterprises. The company’s flagship 1Platform enables organizations to converge diverse data sources and simplify data to outcome journeys for businesses.
According to various media reports, the smartphone giant Apple has rented approximately 2.7 lakh square feet of office space in Bengaluru for ten years, with a total outlay of approximately INR 1,010 crore for the duration, which includes rent, parking, and maintenance.
The iPhone manufacturer will pay a monthly rent of INR 6.31 crore, or INR 235 per square foot, to occupy the fifth through thirteenth floors of Embassy Zenith on Sankey Road, Vasanth Nagar, in Bengaluru.
A security deposit of INR 31.57 crore has been made by the corporation, with a 4.5% yearly rent increase. The lease was registered in July and started on April 3, 2025. According to the paperwork, Apple has paid stamp duty of INR 1.5 crore.
Apple Retail Expansion in India
The decision, according to industry executives, is a part of Apple’s larger development in India, where it is increasing its retail presence and growing its operations and technical teams.
After opening stores in Delhi and Mumbai, Apple is getting ready to open its third location in India at the Phoenix Mall of Asia in the city’s north of Bengaluru.
For a 10-year lease with an annual price of nearly INR 2.09 crore, the company has rented roughly 8,000 square feet of premises from Sparkle One Mall Developers. Rent payments started in August 2025 after the lease was recorded in November 2024.
Apple’s R&D and Hiring in Bengaluru
With Bengaluru evolving as a major R&D hub worldwide, Apple Operations India supports the larger Apple ecosystem while spearheading initiatives in engineering, hardware design, failure analysis, research, and testing.
For positions like RF System Integration Engineer, Software Development Engineer in Test, Machine Learning Engineer, and Engineering Program Manager, the organisation is still actively hiring. A cutting-edge building in Prestige Minsk Square serves as the focal point of Apple’s engineering centre in the city. It has specialised labs and collaborative workspaces and is built to Leadership in Energy and Environmental Design (LEED) sustainability standards.
In addition to infrastructure, Apple has made investments in fostering local talent through programmes like the App Accelerator, which offers iOS developers specialised mentoring. Teams from Bengaluru contribute to several Apple businesses, including operations, IS&T, software, hardware, services, and customer support.
Airtel–Apple Partnership: Free Apple Music
It looks like Bharti Airtel is adding more bundled digital services for its Indian consumers. According to reports, the telecom operator has extended its collaboration with Apple, which was previously restricted to postpaid and broadband consumers, by providing free access to Apple Music for its prepaid customers.
The action was taken only a few weeks after Airtel gained notoriety for giving its customers free access to the premium artificial intelligence application Perplexity AI Pro. Telecom Talk was the first to notice that some Airtel prepaid users have started to see the Apple Music offer within the Airtel Thanks app. Users can take advantage of the streaming service for free for a maximum of six months, according to the banner.
Quick
Shots
•Apple has leased 2.7 lakh sq. ft.
office space at Embassy Zenith, Bengaluru, for 10 years worth INR 1,010
crore.
•Monthly rent of INR 6.31 crore (INR
235/sq. ft.) with a 4.5% annual hike; security deposit of INR 31.57 crore.
•Third Apple Store coming up at
Phoenix Mall of Asia, North Bengaluru, after Delhi & Mumbai.
•Bengaluru acts as a global R&D
base for Apple, with teams working on hardware design, testing, ML, software,
and operations.
House of Biryan (HoB), India’s fastest-growing food-tech platform, announced an INR 32 crore growth round backed by marquee investors, including cricket icon MS Dhoni, strategic investor Bestvantage Investments and other participation from Mohit Goyal (ex-CVC Capital), Abhineet Singh (Al Siraj Holdings), and seasoned industry veterans from SoftBank, Kedara, and APAX.
Founded by seasoned chefs Mohammed Bhol and Mikhail Shahani, who bring over 25 years of Michelin-starred culinary expertise, HoB is on a mission to make biryani the next global food phenomenon, alongside pizza, sushi, and burgers.
“House of Biryan is not just another cloud kitchen, it is a consumer brand with global resonance. Their ability to build loyalty, demonstrate profitability, and execute at scale made this an easy decision for us. We are excited to back them in their journey of taking biryani global,” said Raman Sharma, Founder & CEO, Bestvantage Investments.
Commenting on the fundraise, Mohammed Bhol and Mikhail Shahani, Co-founders of HoB, added: “With the support of our marquee investors we are building the Chipotle of Biryani, delivering personalised bowls of biryani across the world. This round fuels our ambition to scale from 22 kitchens today to 120–150 outlets over the next three years, targeting revenues of INR 450–550 crore.”
With key investments from Bestvange and other investors, this milestone signals strong conviction in HoB’s capital-efficient, tech-enabled cloud kitchen model, which has already delivered impressive results. The brand has served 2.8 million customers across 4.9 million orders,
boasting 47% repeat usage, an average rating above 4.3, and nearly half of Zomato traffic driven by direct searches for “House of Biryan”.
Currently operating 22 kitchens across Mumbai, Delhi, and Dubai, HoB has achieved an ARR of ~INR 50 crore and is already EBITDA-positive in its core markets, a rare feat in the food-tech ecosystem. With the newly raised capital, HoB plans to accelerate expansion into Tier-1 cities in India, while also scaling globally. Its first international cloud kitchen recently opened in Dubai, with Australia, Japan, the UK, and North America next on the roadmap.
This funding round marks not just a financial milestone but the beginning of a bold new chapter, creating a global biryani powerhouse from India, one bowl at a time.
About Bestvantage Investments
Bestvantage Investments is a boutique investment advisory firm that connects high-potential startups with strategic investors across India and the Middle East. Founded by Raman Sharma, Bestvantage specialises in deal sourcing, investment structuring, and capital raising for early to growth-stage companies. With a strong network of family offices, venture funds, and institutional investors, the firm enables businesses to unlock growth opportunities through strategic capital partnerships.
About House of Biryan (HoB)
House of Biryan (HoB) is one of India’s fastest-scaling food-tech platforms, founded by seasoned chefs Mohammed Bhol and Mikhail Shahani, who bring over 25 years of Michelin-starred culinary expertise. Built on a tech-enabled, cloud-first kitchen model, HoB has served over 2.8 million customers and fulfilled 4.9 million orders to date, establishing itself as a customer-favourite brand with strong product-market fit. With operations in Mumbai, Delhi, and Dubai.
Renowned Indian anatomist and educator Dr. Vaishaly Bharambe has launched an in-depth, interactive online course titled “The Female Reproductive System: From Development to Surgical Anatomy” under her academic initiative VB Anatomy. The course is now available on Miyagi Labs, USA, an interactive, AI-powered learning platform.
This new course marks a significant milestone for Dr. Bharambe, who has spent over 25 years teaching anatomy to medical students, surgical trainees, and young professionals. Her approach has always been to make anatomy more than just a subject to memorize. She believes it should be understood as a living science that connects theory, structure, and clinical practice. With VB Anatomy, she is creating a repository of structured, high-quality learning resources that reflect this philosophy.
Why This Course Matters
The female reproductive system is often considered one of the most complex yet fascinating areas of human anatomy. From the delicate stages of embryological development to the surgical nuances of procedures like C-sections and hysterectomies, every detail carries clinical importance. Dr. Bharambe’s course takes learners through this journey in a way that is both academically rigorous and easy to grasp, helping bridge the gap between textbook knowledge and real-world application.
“Anatomy is not just about identifying structures; it’s about understanding their surgical and clinical significance,” Dr. Bharambe said. “My aim with this course is to present anatomy as a dynamic subject that directly connects to real-world medical practice. Through this collaboration with Miyagi Labs, we’ve created a learning experience that’s both academically rigorous and technologically intuitive using AI. With the help of AI trained in US-based medical norms, learners can now engage more deeply, ask better questions, and retain knowledge in a more meaningful way. I believe this course will be a valuable companion for anyone looking to strengthen their foundation in reproductive anatomy.”
What truly sets this VB Anatomy course apart is its interactive format with AI integration. Learners can move at their own pace, revisiting sections as needed, while also engaging with “Lexy,” Miyagi Labs’ intelligent AI tutor. Lexy has been trained using the USA’s medical education framework, offering learners the chance to test their understanding through concept-based questions, guided feedback, and adaptive prompts.
For medical students in India and abroad, this means a completely different way of learning. One that is not limited to passive lectures but instead sparks curiosity and conversation, much like sitting in a classroom with a teacher who knows when to probe, when to explain, and when to push a student to think harder.
Founded in 2025 by two computer engineers from the Massachusetts Institute of Technology (MIT), Boston, Miyagi Labs has quickly emerged as a next-generation platform for professional education. While most online courses rely on one-way video delivery, Miyagi transforms passive watching into a two-way learning experience, making it especially relevant for technical and medical education.
This collaboration between VB Anatomy and Miyagi Labs goes beyond just a single course. It represents a larger effort to make high-quality medical education more accessible to students across the globe and to practicing doctors who wish to revisit anatomy with surgical relevance.
Students and professionals can access “VB Anatomy: The Female Reproductive System — From Development to Surgical Anatomy” at: https://miyagilabs.ai/course/vb-anatomy-female
