Starting a business is undeniably one of the most daunting things that you can do. You need to look into a plethora of elements before you can start a business, such as conceptualizing a business model investors that can fund your respective compliance with state necessities, identifying core business objectives, and much more.
Instead of figuring out these aspects all on your own, you could seek out professional services for business formation.
Hiring top-notch business formation services won’t just make your company planning and plotting procedures simpler; they can also help you build your venture with the help of augmented technology and professional support.
That being said, here are six reasons that will help you get clarity on how business formation services can benefit your company.
Get Premium Access to Essential Business Tools
One of the most common and impressive reasons you should avail business formation services is that you can access new and advanced business tools. Noteworthy business formation service companies are well ahead in the marketplace and continue to bring something new to the table. This gives enterprises a real chance at utilizing high-end business tools for accomplishing their business goals.
In addition to this, you can choose from a wide range of pricing models according to your requirements. The services offered in these models vary from standard filling services, annual compliance, and so on.
Secure and Get Hands-on Vital Business Documents with Ease
One of the most critical challenges that many companies face is paperwork procedures. Manually storing important business documents is not fool proof, and even the most organized workspaces can encounter challenges such as missing documents. Business formation services, on the other hand, give you the ultimate chance at avoiding the inevitable from happening.
You can easily store and access your critical business documents with business formation service providers. Not only do these providers deliver your documents to you at your convenience, but they also make it more efficient for you to organize essential files.
Limit the Probability of Business Formation Errors
The most beneficial aspect of availing business formation services is that companies can limit human errors. As stated previously, even the well-equipped professionals tend to make errors, the smallest of which can affect your company’s performance. For instance, there’s a high possibility of making a botched calculation, and in this process, your company’s efficiency can be largely hampered.
In a nutshell, business formation services play a fundamental role in limiting such errors so that your business model runs as smoothly as possible. Besides, they can help you identify elements of forming a business that you may miss out on. From monitoring and delivering your documents to rechecking your business name availability, business formation providers have got you covered.
Reliable Registered Agent Services
No matter how big your company, compliance is still an important part of running your business successfully. As per state-mandated laws, every corporation and LLC must be linked with a registered agent. Business formation services include appointing a registered agent so that your company fits all the state requirements.
Secondly, and most importantly, a registered agent acts as the fundamental point of contact between the government and your company. With a business formation service by your side, you can get a reliable agent that will give you legal information and other relevant updates with ease.
Conserves Time
It comes as no surprise that forming your business and designing a relevant business model for your core objectives can be a tedious and extensive process. In fact, most of the small tasks that fall into the category of building your business can often clash with your business’s efficiency.
A business formation service provider can ease your company’s primary challenges and save precious time, thereby maximizing productivity. Business formation services are designed to help you limit elements that take up a fair share of your time, such as networking, planning, conceptualizing, and plotting through extensive paperwork.
Get Deep Insights and Advice from Experts
Company registration procedures with business and LLC formation service companies are hassle-free, swift, and even cost-effective. In addition to this, business formation service providers offer some of their most skilled and efficient professionals to ensure you get the most reliable advice.
Many reliable services hire only the most qualified experts who have broad experience in resolving company formation-related issues. Thus, you stand to receive thorough insights into company registration, starting from all the legal formalities you must complete.
The Bottom Line
Starting your own business can be an overwhelming and comprehensive task. Luckily, business formation services are a one-stop solution for budding entrepreneurs across the globe to build their companies. With essential expertise in this respective field, these service providers play an indispensable role in making your company formation process as seamless as possible.
Businesses are recommended to choose a leading and recognized business formation company for their corporations. So go ahead and explore cutting-edge business formation services to kickstart your business journey!
LinkedIn is widely used by people across the globe to seek job employment and is, therefore, home to several recruiters. LinkedIn can be used to make connections for generating leads, establishing partnerships, and creating better brand awareness. Using LinkedIn for marketing is an extremely impactful marketing tool with a great presence among more than 450 million professionals. Here are few tips on how to use LinkedIn as a marketing tool.
Why is LinkedIn Marketing Important for the Startups?
LinkedIn serves as a hub for people to connect with employees, colleagues, clients, potential customers, strategic partners, and other professionals. LinkedIn is especially used for B2B networking and gaining website traffic. You have the option to follow industry leaders and gain all the information that they impart. Garner ideas, discuss implementation techniques on how to use LinkedIn for business marketing and strategize by getting suggestions from reputed professionals and business idols.
Executives from all Fortune 500 companies are present on LinkedIn. The corporate talent solutions offered by LinkedIn are currently being utilized by a total of 94 out of the top 100 Fortune companies. Unique publishers, over 1.5 million are using LinkedIn as a preferred social media platform to send content.
After reading these statistics I think you have got an idea, how big the opportunity is to market your startup or product on LinkedIn. Even if you want to build a personal brand LinkedIn is the best platform to start. However, you can organically market your business on LinkedIn only if you have a good amount of followers and their engagement on your posts. So, you need to learn how to get more followers on LinkedIn.
How to Get Followers on LinkedIn?
Source: Soravjain.com
Now let’s talk about how you can build your audience on LinkedIn. Below we have listed all the information you need to get started on how to use LinkedIn for marketing your business.
Create an Engaging Profile
The first step to get started is to create a profile of your own that can tell anyone who you are? what you are doing? and what you want to do? That way people will get a clear picture of your personality and it will help them to connect with you on both emotional and professional levels. Here’s how to increase LinkedIn followers organically.
Add LinkedIn ‘follow’ Button to your Company’s Website
Adding the follow button on your website will allow you to easily convert visitors who come to your site. While we are still on this, also add the LinkedIn share button to your webpages to encourage your visitors to share your content within their network, which will, in turn, bring more traffic back to your website, and also increase your followers. In addition to that, add a link to your company page in your email signature.
Create a Company Page
After creating your own, profile your next step is to create your company’s page on LinkedIn. The company page will represent your brand. Use the full name of the company as your LinkedIn page name. Upload an attractive cover image and logo, people should identify you just by seeing the brand logo.
Just like your profile you also have to create good content for your LinkedIn company page. Update the page with quality content at least 20 times a month. Also, add images to your post as it helps to engage more people. You can also drive traffic to the company page from your website by adding the “Follow on LinkedIn” button on your website.
You can cross-promote your LinkedIn company page on other social media profiles. There are many people who are not active on LinkedIn, maybe they are your customer, so to engage more audience you have to promote your LinkedIn page on other social media platform.
Participate in and start LinkedIn Groups
More than one million groups have been established on LinkedIn, which can be used to highlight your company’s page and attract more followers. By joining and contributing to groups, you can attract followers. You can also create your own group where you can put up offers and get users to engage with your content and follow your company page.
Keep posting Valuable Content
To increase your followers you have to be consistent when it comes to updating your feed. To get more engagement on posts, create good content in your niche and post regularly on your LinkedIn profile. For even more engagement, create content on a trending topic, observe your audience’s behaviour after posting any content. Create content that is valuable and relevant for your connections or audience.
Creating good and engaging content is the best LinkedIn marketing strategy that will help you in the long run. However, with good content, you also need to be consistent with your content. Upload regularly and keep a constant flow of content to keep users engaged. Maintain a frequency at which you regularly post your content.
Optimize your Content for Maximum Traffic
Optimize your content for search engines and also analyze your user’s behaviour. Use LinkedIn analytics and optimize your content to get maximum traffic. Post useful and quality content for your users. Infographics have a 300% more chance of being shared than other content. You can also post YouTube videos in your post as nowadays people prefer to consume video content more than text.
Moreover, you can ask your employees to engage with your company page content and try to post your updates during the busiest hours that are in the morning and midday from Monday to Friday and specifically Tuesday, Wednesday & Thursday. Also, instead of sharing articles written by others, use LinkedIn’s publishing platform which allows you to post long-form content.
This will help create a unique brand and distinguish yourself. It will also increase your visibility, exposure and engagement. After following all these things chances are your post will get maximum reach.
Use your networks exhaustively
Encourage your employees to add your page as their workplace, and consistently share the posts and update from the company page to increase engagement and help your company page grow. Once they include your company name in their profile, they will automatically become followers of the page.
Engage with your current followers, like and comment on their posts, hoping they return the favour, and ask your network to share your content with their connections. Sync all your contacts, personal and business from your phone onto LinkedIn. Also, encourage clients and possible customers to follow your page by highlighting how you can get updates through it.
Emphasize your LinkedIn profile when following up on potential business prospects, customers as well as personal contacts. When you send connection requests, make sure to go to the person/company’s profile and send personalized requests with a message which may be very useful in establishing connections and help increase followers. Also, add your page address to your business cards and other stationery.
In the Sophisticated Marketer’s Guide to LinkedIn, Jason Miller from LinkedIn Marketing Solutions said that research released by the Content Marketing Institute (CMI) at the start of 2017 shows more content marketers finding success on LinkedIn than on any other social platform. That’s because LinkedIn is the natural environment for a Sophisticated Marketer. As the world’s largest professional content platform it embodies the potential of social and content combined — but it can do a lot more besides. Here are some of the benefits which you can get from LinkedIn Marketing:
Your Target Audience is already there
LinkedIn has over 590+ million users, with more than 260 million monthly active users. LinkedIn also has an algorithm like Facebook, which decides what will show up on your connections feed. Most of the users on LinkedIn are there to build a reputation and relation with other businesses. Hence, it is the perfect platform for B2B marketing and because your target audience is already there, they are ready to see what you will offer. Besides, LinkedIn is focused on professional opportunities so your audience will not get distracted or lost.
Build a Reputation for your Business
As your target audience is already there you have the opportunity to build reputation and trust for your brand. Post quality content regularly and try to interact with business professionals as much as possible. This way you will be able to learn from experts and also it will help you to increase your network. Time has changed now the more you communicate the more you earn.
Build Business relationships with Experts
If you are a startup or planning to start a startup then LinkedIn is the perfect platform where you can gather knowledge about business. Success comes from experiences but if you start anything without enough knowledge then chances are you will end up with failure. So, on LinkedIn, you can take advantage of learning from experienced people. Try to interact with people from whom you want to learn, add them to your connection, and send a welcome message explaining why you want to connect with them.
Generate Leads for your Business
LinkedIn considered the most effective media for B2B lead generation. 80% of social media B2B leads come from LinkedIn. It is really easy to generate leads on LinkedIn both via organically and LinkedIn ads. Optimize your content for search engines and join LinkedIn groups and you are well on your way to generate organic leads for your business.
Should you take help from LinkedIn Marketing Agencies?
You will come up with some LinkedIn marketing agencies online which will promise to get more followers through their strategies. There is no harm in paying for these services as most of the time, these agencies do help you. However, you can easily save a lot of money on it by hiring a Freelance LinkedIn Consultant, a Freelance post writer, and visual content creator. With the help of a consultant, you can get some ideas and strategies for content planning.
To find a LinkedIn consultant, you can contact any person who regularly gets a good engagement on their post and ask them to provide you consultancy service. If you think you don’t need a consultant as you are already familiar with the platform, you can just find good writers on LinkedIn only and ask them to write engaging posts for you. You can then post them consistently and see your brand grow.
If you are into the B2B business model, then LinkedIn is the perfect platform for you. You don’t have to constantly tell about your brand and your achievements repeatedly. You can build an engaging profile and put all the information in one place, it will not only save your time but also will help you to develop your products quicker as per the market need. LinkedIn has all the tools needed to build a relation between businesses and professionals. It has allowed brands to bring quality service to their customers by communicating with them directly.
FAQs
How is LinkedIn used for marketing?
LinkedIn is a powerful tool and it can immensely help founders, sales executives, marketers, and even developers. You can build connections and grow your business efficiently with LinkedIn.
How to promote your business on LinkedIn for free?
Optimize your personal profile.
Create a company page.
Create LinkedIn posts.
Get active in LinkedIn groups.
Post engaging updates.
Why is LinkedIn good for marketing?
If used correctly, LinkedIn can help brands generate leads and promote their business via both social updates and business-to-business interactions. Having a strong LinkedIn marketing plan is an essential part of modern business strategies as it has been proven to be the most popular platform amongst business owners.
Is LinkedIn good for B2B marketing?
LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing).
Is LinkedIn good for small business?
As a social media platform for business professionals, LinkedIn is most effectively used by small business owners who create both a LinkedIn personal profile and a company page. It provides additional opportunities for your business to be found in the search results for the services you offer.
A businessman is successful because they run their business well. They can be successful because they have the experience and learn from what their teachers taught in school. At school, they learn about what is being taught by their teachers, especially regarding entrepreneurship. They apply many of these lessons in their entrepreneurship so that they can lead their companies to success. Various subjects, such as ways to create a business, how to start their own businesses, and much more are important for this field. However, not all the Important Entrepreneurial Lessons are taught in school. Some come from experience and contact with other people. Let’s find out The Important Entrepreneurship Lessons That Colleges never Teach.
Schools do not teach about creativity and people management. Creativity, in fact, needs to be self-taught with motivation to generate brilliant ideas. People management refers to the management of a team of employees. How can they be trained to become people with credibility and a high enthusiasm for work.
How Money and Cash Flow Work
The money that any company gets is either used up or saved for later. However, the real money and cash flow is not known by people. If one can learn more about this, they can manage their finances well enough. They can also analyze the gains or losses that will occur.
This lesson is very valuable because it can teach people to never give up. In any case, nobody should ever give up, because a person who gives up is not mentally prepared to face problems and may suffer business losses.
Failing Is OK When Aiming Big
Work in a team that can aim bigger than expected. If they fail, it is okay because they have been aiming big. That is, the big shots are indeed difficult to come by than a small shot. So, if you fail it will not be a problem.
Boss is a corporate leader who rules his employees to work and bring the business to success. Every person needs to teach himself or herself to be bosses to become successful in life.
Success Without Happiness, Love, And Service Leads To Emptiness
Success would be very sweet if it has come with hard work. However, it was never taught in school. Success without happiness will only bring a lot of money, but the individual will feel empty.
The Indomitable Will To Succeed
Persistence and hard work bring success. A person must be persistent in running a business. Many business people have learnt to work hard and train their persistence so they can get closer to success. But this important lesson is not taught in schools.
Question Everything
Question everything. Everything that is needed to be asked, All that is needed to be known. The exhilaration of curiosity can be missed if the answers are already known. However, the sense of curiosity to ask about things will lead to success.
Who You Know Is More Important Than What You Know
This perception has been said by a Co-Founder and CEO of ListenTrust, Craig Handley. Create a network and meet lots of people. They will give plenty of opportunities for running a business.
entrepreneurship lessons
Entrepreneurship Lessons – FAQs
What entrepreneur means?
An entrepreneur is someone who has the ability to establish and administer a business along with bearing the associated risk to make profits out of the new business.
What is the best definition of entrepreneurship?
The act of setting up and running a new business is known as entrepreneurship. Entrepreneurship is defined as the ability and readiness to establish, organize, and run a startup or an enterprise, taking the risk of uncertainty in order to make a profit.
This is the 21st century. You cannot expect a good profit unless customers think about you. Although there is nothing like negative marketing, you still have to make people think about you. It can be anything. They just have to think about your brand. And all this comes under the term “brand positioning”.
Brand positioning refers to the reason for people buying your product. Or how your brand is different from your competitors. 89% of B2B marketers say brand awareness and positioning is the most important goal, followed by sales and lead generation. To describe brand positioning, let’s look at some examples. Patanjali is known for organic products, even though they are literally in every product line. Mercedez is known for its class and luxury whereas BMW has its power and performance. If you think brand positioning is important for your brand, then these are some ideas to position your brand in the market.
Helps in making creating decisions more effective.
Targets a specific market.
Creates a well market differentiation.
Things To Remember For Brand Positioning
Uniqueness
To position your brand in the market, make sure you have something unique to deliver. If you are doing the same thing as everyone is doing, then you will be just “another” brand in the market. You don’t want to be that “another” brand in the market, you have to be that “wow” brand in the market. Even though you are not selling something new, add something which will make it unique. If there is nothing unique in your product, then you can make people think it is unique, like just give it a unique look. Remember that people should need your “unique” feature. Because no one needed a juicer which runs while connected to wi-fi. Millions were spent on marketing and launching this juicer. But the investors faced a very big loss. So, don’t solve the problems which are not there.
Brand strategy
Brand Strategy
The brand strategy or the tagline you use for your product should be relevant to your product. If the customer has your tagline in his/her head but doesn’t remember your brand, then how can they even buy your product.
Make It Clear
Your slogan or tagline should always be clear and easy to understand. If the customers had to think too much to understand your brand, then there is a strong possibility that they are going for another brand, even for that brand which has no slogan at all. Just make it easy to understand, thinking that all your customers are stupid.
Differentiable
Point out the difference between your brand and the competitor’s one. Your customer should be able to make his/her decision quickly. They should not need to do a deep research to decide the brand they want. Focus on your selected category, and of course, your strength.
It Should Be Recognizable
You have to make your brand recognizable. Create an amazing logo. Add awesome features to your product which scream for attention. People should quickly remind of your slogan and your advertisement as soon as they see your logo anywhere. Make people think of your brand again and again.
Create A Buzz
Create an advertisement which can be controversial. Not in a negative way, but something like funny or which can touch people’s emotions. Just make sure people talk about it. Giant companies do not advertise to show their product, but all they want is to create a buzz among people. It is strongly possible that Patanjali’s messenger app, “Kimbho” was launched just to create a buzz. When people talk about a brand, they get attracted to that brand. For instance, imagine you go to the market to buy a chocolate, in the days when “kimbho” messenger launched.
You might ask for Patanjali’s chocolate. Why? Because you want to talk about that buzz. You will subconsciously try to show off your general knowledge and your humor. Be Updated Keep analyzing the new trends on social media. Create something which is very popular among millennials. It is more or less similar to creating buzz. As of these days, you can focus on creating memes. Try to make it funny, because if you can make them smile, you can make them buy.
Being funny does not mean you make fun of your customers. If anything makes your brand creepy, customers may talk about you a lot, but will never come to you. The following image says it all.
Re-frame The Market
Use the brand to re-frame the market to what it actually looks like , by being creative and solving a problem which the product is not fulfilling. This will give the product more visibility than the other products, making it more on the shelves or more on the talks.
5 Ways to Get Your Customers to Actively Promote Your Brand
Entrepreneurs are fanatical with their creation. They time and again set out new goals for themselves and then make sure that those are achieved. In the start-up arena, there are some doctrine principles which are responsible for the overall success. Entrepreneurs today understand the value of their brand. Entrepreneurs are perusing something called as branding strategy, which till now was completely neglected. Companies today are spending with deep pockets on marketing, advertising, public relations and more. The best way to promote your brand is to let your customers do it for you – and the only way to do that is by addressing the pain points of the customer by giving them a practical solution to their pain points. Once this is done by anyone, the customer will go on his rooftop and do nothing but will shout your name.
Differentiate your brand
Anyone and everyone want his or her brand to be different and stand out. Brands say that they want to be different and distinctive in the eyes of their customers, but in reality, the brands just want to align themselves with their competition. To differentiate from others, the enterprise can depict themselves as an enterprise away from its competition or rival. Over a period of time, if the same continues combined with disciplined efforts, the brand can be marked different. Standing out from the competition is not making them enemies. But, with persistence, the consumer can make out the difference noticeable.
Focus on loyalty
A customer or a consumer telling about you to someone is in the Last leg of his experience. It starts with brand familiarity coupled with loyalty. The sky-scraping cost of bringing in fresh business compared to retaining existing clients is unquestionable. Increasing the customer retention can extensively heighten the profit bar. Customer loyalty schemes are an effective way to improve your customer retention levels. If you want to build a loyal clientele – the trick is simple, keep the customer satisfied. Apart from that, the customer needs to be rewarded. A loyalty scheme can be used to incentivise and delight the customers.
Create a community
Build Community – Brand Positioning
Having a customer community built offers the customers a hub to interact and support one another. Customer communities are platforms for customers to unreservedly exchange opinion, reactions and pose questions about products and services. A highly busy customer community helps to improve customer retention and encourage acts of advocating. These customers community acts as a news source about products and company and a place to gather tips from the users. Customer communities also breed ideas to improve products or services. Giving the customers a say on a product or service gives them a deeper connection with the company. These days the community can be online. This increases preservation rate and overall profitability.
Incorporate Feedbacks
Getting and generating feedback from clients is the most important thing for a business builder. It helps the company at all levels of brand building and management. It helps in knowing the existing position of the business in the market and also helps in the future prospects of the business. Feedback helps clients and entrepreneurs to communicate with each other. Most of the feedback is to draw the data about the sales, performance, drawbacks about products and services. Owing to thriving technology and internet, the importance of feedback has been highly soared. Internet has become the principal instrument for promoting business and branding. It plays a pivotal role in reaching to the mass and endorsing products beyond the international boundaries.
Make it easy to be an evangelist
Consumers have a hell lot of things to do. The last thing they would do is to be an evangelist. Even if they become, they won’t go out of their way to evangelize or promote your brand. So it has to be an easy task for them to do it. The easiest way to promote evangelist is to give as many as opportunities. The same can be done with contests, discussion opportunities on the social media channels of the brand. The participant has to be rewarded in some or the other way.
These tips are not the only way to make the customers work for you. But these tips will equip your startup by starting the community of brand evangelists. Also, it is important to understand that every customer you make cannot be your brand evangelist. However, with efforts in the right direction, a community of brand evangelists is certainly to make a huge difference and would be certainly effective on the profitability.
The soul of every business is their customers. Your customers can make you or break you. Even though the inflow and outflow of the customers are the basis of business but having loyal customers is also essential. Loyal customers are the reason a business or a brand becomes what it is. So, here are a few small but highly impactful ways in which you can make customers loyal to your brand.
Making personal relations
Treating your customers like your family is the way to get them to like you and your services. Getting to know your customer will give you an idea about their likes and dislikes which will eventually help you in serving them better. It has been found in a recent study that the customer remembers the first and the last part of your conversation. So it is very important for you to strike a conversation on a happy cheerful note and also end it in a happy goodbye. Send them greetings on their special days. Or if you find out anything they like, mail it to them. This will only take a little effort on your side but will have a big impact on your customer.
Know your customer
If you have a blog or a site or any other social media account of your business, make a note of what kind of customers does your business or brand attract. Get to know about their likes and dislikes and then post content on your sites according to that. If you are a beauty brand, posting easy tutorials and looks with your products can be good. Similarly, if you are a clothing brand, styling tips etc. can be done. Also keep posting about the various offers so that your customers are not left uninformed. Also, communicate with the customer in a way they prefer. If your customer wants to communicate through email do it. If they prefer social media attend to their queries there. Keep all your options open.
Invest in your customer
Invest in your Customer
If you have a regular customer that visits you or uses your services, try knowing theirs likes and dislikes. Research about them and then do things that they least expect like send them small gifts as a thank you for their loyalty. Or give them a free upgrade if you have a customer upgrade program. You could even give them small goodies or small things like hand written notes with every purchase. This will not only make your customer fond of you but this will also help you gain more customers. If you do not want to invest in giving them anything, you can always provide your customers with special services like the first preview to your latest collection, or bend some of your policies for them if they have a genuine issue.
Take customer advice and feedback seriously
Feedback – Brand Positioning
It is very important to take customer feedback on your services. But it is even more important to implement those feedback in improving your services. Also, having a FAQs section on your websites or blogs where customers can resolve their queries and give you feedback is very helpful. If you have employees who take care of the customers, ask them to be on proper behavior and solve customer issues without creating any problems.
Maintain quality
The most important part of keeping your customers loyal is maintaining the quality of your product. Many companies sell good quality products at the start of their business and then degradation the quality to earn profits. This only helps in making short term profits. Because your customer keeps leaving you and in the end, you have no customer to earn profits. So it is very important to maintain the quality of your product throughout so that people want to buy it again and again.
Conclusion
These were some roads to brand positioning. You can use some of them, or all of them, it depends on your business. Digital marketing is the ultimate tool for brand positioning. Although, these were some ideas from our side, you can also comment on your one below. And also, keep exploring new ways to position your brand. Brand positioning helps you to reach the potential customer. And also remember, being at number 2 is not very bad. But, keep trying to come in 1st position. If there is too much competition in the category of your product, then create your own subcategory and position your brand.
With these little changes in your public dealing methods, you will have a strong loyal customer base in no time. If you know any hack to make customers loyal to your brand please comment down below!
FAQs
What is customer loyalty?
Customer loyalty is the act of choosing one company’s products and services consistently over their competitors. When a customer is loyal to one company, they aren’t easily swayed by price or availability.
Why is customer loyalty important?
Loyalty can stem from many things, but in general, a loyal customer will associate favourable experiences with a brand, therefore, increasing their likelihood to make repeat purchases with that business. Loyal customers spend 67% more on products and services than new customers.
How to gain customer loyalty?
Ways to Increase Customer Loyalty
Make customer service a priority
Reward your customers
Ask for advice and listen to it
Offer conveniences
Don’t just ask for money
How to maintain customer loyalty?
Provide outstanding customer service
Reward customers with special offers and discounts
Everyone knows that being an entrepreneur is not easy. But, everyone thinks of becoming one with their “One in a million” idea. Everyone thinks that “this is something no one has ever done”. Everyone has a unique business idea, but there are very, very few people who really give it a try. It doesn’t matter that they achieve success or not, at least they are trying.
As you are reading this post, I am assuming you are serious about being an entrepreneur. So, here are some problems you will face in your entrepreneurial journey and some truth about startup life.
This may seem easy to start, but when you do it, you face many unpredicted things. And one of the main things is getting the first 10 clients for your company. You can’t just rely on advertisements. Advertisements may work, but unless people talk about you, it will never work. And to make people talk, you need a real customer. You need someone who uses your product or service.
To get your first 10 clients, talk about your startup with people you know. They could be anyone, your friends, your neighbors, or your colleagues. Let everyone know what your product or service is. Do not be introverted while talking about your startup. Startups are not a shame, they are pride.
Marketing
Getting the first 10 clients is not enough. It is not written anywhere that once you got some customers, they will market your product. You have to put in effort to market your product. And believe me, you will have to go through each and every kind of marketing process if you don’t have tons of money lying around. You will have to bargain for pamphlet printing, bargain with vendors, tell people about your product or service on roads, and literally everything.
Startup Marketing
You will feel uncomfortable, but it will totally worth it. Some people think marketing is only limited to online marketing or creating ads. But marketing is a very vast process than you think. And as an entrepreneur, you will have to map all the roads of marketing.
Lack Of Experience
It is much easier for a salesperson to go and acquire customers, but not for others. You will need each and every type of knowledge and experience to really stand a chance to succeed. Try doing as many jobs as possible. Or you can also go for internships. It can be any job. On-field Marketing job is the best as they will make you uncomfortable. And once you are comfortable with being uncomfortable, you are full of “you”.
If you are going to have a tech startup, it is still advisable to gain some experience first. Gaining experience not only increase your knowledge, but it also increases your network. You cannot really tell that your old school or college friend will buy your product, but your office mate might buy it as they are more mature.
“If you want to go fast, go alone. If you want to go far, go together.”
This quote is totally indeed. When you have a partner, and they say “we should do this instead of your plan”, it really sucks. You might think “Man! It was my idea. I’ll do whatever I like”. But believe me, partners are important. However, you cannot go on the streets and ask someone “will you be my business partner.”
That is why it is very tough to get a business partner. You might have a big friend circle, but not all of them are interested in entrepreneurship. You have to find someone who is as passionate as you are about your business idea. Although there are many websites which let you find your business partner but believe me, they are not worth it.
You can’t partner with someone you don’t have any emotional relationship with. You may partner with your best friend, they even may like your idea too much. Just make sure they don’t leave you in the middle of anywhere. Many people think they are passionate about entrepreneurship, but internally, they just want money. You can’t be an entrepreneur if you always think about money. So chose your business partner wisely.
Facing The Awkwardness
Yes, it is true. There will be many times when you will feel awkward because of your business. It can be anywhere. Like, at a party, someone asks you about your startup which is in its initial stage and not making any profit from months, people will say “get a life man”. You have to understand that they are saying “9 to 5 sucks but we make better money than you”. It is true, but not for a very long time.
Not everyone understands that great things take time to build. Everyone wants quick results. You may also feel awkward to pitch your product in front of rich and successful people. But you have to understand, once they were also a “nerd with funny dreams”. So, be confident, and don’t stress if you couldn’t make it.
Brutal Truths About Startup Life
The Depression
This is one of the most brutal truths about startup life. You have to face so much depression. Mostly as it is a very time consuming profession which will lead you to lose time spent with friends and family. It can be very alienating at times as your top priority will be only on your startup idea. So, you will need to find proper ways to have a work life balance to ensure you don’t slip into a depression. Read, play or do anything you like and smile more.
Getting Backstabbed
Not once, not twice but many, many times you will be backstabbed by your own people. You literally can’t totally count on anyone. There is no guarantee that your partner will never pull his hands back from his responsibilities or even abandon the startup. Or, your friend who told you to provide raw materials on the debt will never file a complaint on you. You really can’t trust anyone.
This is a startup, this is everything about money. Everyone who is with you in this, are there just for money. And if it will take time to show a profit in the balance sheet, everyone will get frustrated. So, they will see you as their enemy. They can do anything to create problems for you. However, there is no solution to it. You have to go through this. So, keep calm – this is just one more hurdle in your startup story.
Yes, you will fail! The startup is less of a science and more of an art. And an artist doesn’t make masterpieces in each and every attempt. They fail but they learn. You have to understand that if you have a very unique idea, you will succeed.
Only 1 out of 10 startups succeed. But that one has failed 10 times. And that is why that is the “one”. And don’t think that you should not give too many efforts as you are going to fail anyway. Exceptions are there. So, do your best, don’t stress, and smile more.
You Will Face Hate
Try pitching your product to anyone in the crowd or cold calling anyone, they will curse you to hell. And this will be constant in the journey of your startup till you turn it into a “company”. Hate is nothing but an emotion. So always remember, if someone is hating you, they are thinking about you. Which is so beautiful in itself.
They are giving you their time. So, don’t stress about it. Even if it’s your best friend who is hating or making fun of you because of your startup. They don’t know what effort it takes to actually working on your idea.
“All Because Of You!”
When anything will happen to your company, it will always be blamed on you. And the brutal truth is, you have to face it. Because you are the one who started it. Each and every partner will point their fingers to you in low sales, bad marketing, etc. Even when you are not the in-charge of that area.
So, instead of arguing in those matters, try finding a solution. Try to back the situation up. And learn from it. If you will try to argue, everyone will be against you. You are the leader and the only string which unites the company.
Conclusion
There is nothing wrong in having a dream, but make sure they make you sleepless. Every big entrepreneur was once “another startup nerd”. But they made their way from the social norms.
Do you have an unique idea? Make sure you give it a chance. And don’t wait for the “perfect moment”, just put your step forward. You can start just now, at this very moment. Later never comes. Just call the person you think can be your business partner, now. Or call the person you think needs your service. Just do something which pushes you forward to your dream. Best of Luck!
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paycom.
Paycom Software, Inc. is a provider of a cloud-based human capital management (HCM) software solution delivered as Software-as-a-Service (SaaS). The Company provides functionality and data analytics that businesses need to manage the complete employment life cycle from recruitment to retirement.
Get a gist about the company profile, success story, business model, etc., of Paycom in this article.
Paycom Software, Inc., known simply as Paycom, is an American online payroll and HR technology provider based in Oklahoma City, Oklahoma.
Paycom is a provider of a cloud-based human capital management software solution delivered as Software-as-a-Service (SaaS). The company offers a suite of products including payroll, time and labor management, talent acquisition, HR and talent management.
Paycom – Recent News
As of November 2020, Paycom Software, Inc. (NYSE:PAYC), a leading provider of comprehensive, cloud-based human capital management software, today announced that the company will participate in the following virtual investor events: RBC Capital Markets Global Technology, Internet, Media & Telecommunications Conference.
Paycom – Logo and its Meaning
Paycom’s company logo has a “P” engraved on a green box in the beginning and then the company name in a very simple font.
Paycom’s Company Logo
Paycom – Founder and History
The HR startup was founded in 1998 by Chad Richison, who had formerly worked in the payroll processing industry. It began as an online payroll service provider for businesses and expanded to offer additional services including human resource management, beginning in 2001. On April 15, 2014, Paycom opened for trade on the New York Stock Exchange under the ticker symbol PAYC.
Founder of Paycom
In 2011, the company moved its headquarters to a new 90,000 square foot office building, remaining in Oklahoma City. The same year it released additional services including E-Verify, onboarding, expense management, and document storage. In 2014, Paycom built a 90,000-square-foot addition to its headquarters—effectively doubling the size of its offices. In 2016, the company completed construction on a third building, bringing the total square-footage of its office space to approximately 250,000. In 2018, Paycom completed construction of its fourth building on its corporate campus totaling an additional 250,000 square-feet and bringing the total size of its headquarters to approximately 500,000 square-feet.
Paycom – Mission
Paycom’s mission statement says, “Paycom’s mission is to help its clients lower labor costs, drive engagement, and reduce exposure.”
Paycom – Business Model
The Paycom Business Model has two revenue streams:
Subscription Revenues – Revenues it generates from fees it charges clients for subscribing to its main platform.
Service Revenues – Revenues it generates from fees it charges clients for implementation and other services.
Paycom Software revenue for the quarter ending September 30, 2020 was $0.197B, a 12.3% increase year-over-year.
Year
Amount
Percentage change than last year
2019
$0.738B
+30.25%
2018
$0.566B
+30.78%
2017
$0.433B
+31.57%
Paycom – Awards and Recognitions
Paycom has been the recipient of numerous awards and recognition including the Service Bureau of the Year Award and being named to the Metro 50 List of Oklahoma companies with the largest growth from the previous two years. Paycom was named a top workplace in Oklahoma by The Oklahoman for a fourth consecutive year, topping the list as Oklahoma’s No. 1 workplace in 2016. Paycom has also made Deloitte’s Technology Fast 500 list for the previous two years.
In 2010, it received a Stevie Award for Sales Department of the Year in the Financial Services category, following up with another Stevie Award in 2011 for Best Sales Training Manager of the Year. Inc. has recognized Paycom as both a Top 100 Job Creator in 2012 and 2013 as well as one of the Fastest-Growing Private Companies for the years 2006 through 2014. In 2014, Paycom was named to the inaugural Build 100, which recognizes less than 1.5 percent of U.S.-based companies that are noted as sustained-growth champions.
Paycom’s top competitors include Salary.com, OneSource Virtual, Reflexis Systems, Mercer, SAP SuccessFactors, BenefitMall, ADP, Paychex, Paylocity and Paycor.
Paycom – Challenges Faced
Beginning in February 2020, Paycom took proactive measures to ensure the safety of the employees and shore up business continuity processes in light of the increasing risks from COVID-19. They have transitioned 98% of our workforce to a work-from-home model, while simultaneously ensuring our clients continue to receive the same level of service they have come to expect from our dedicated, one-on-one customer service model.
Although they currently have some insight with respect to the shorter-term effects of the COVID-19 pandemic, it is not possible at this time to estimate the full impact that the crisis could have on our business.
Paycom – Future Plans
“I’m proud of our excellent first quarter results and the continued success we are having onboarding new clients,” said Paycom’s founder and CEO, Chad Richison. “Our value proposition has never been stronger and we continue to see increased demand for the Paycom solution. Our Paycom family members have done a great job focusing on delivering world-class service, rapidly developing software enhancements and continuing strong new client adds as we transition through this time period.”
Paycom is withdrawing its previously issued full-year 2020 guidance in light of macroeconomic uncertainties, particularly unemployment, arising from the current COVID-19 crisis.
“Our large market opportunity, profitable recurring business and attractive value proposition will help us mitigate the impact of headcount reductions across our client base,” said Paycom’s chief financial officer, Craig Boelte. “We continue to analyze the impact the pandemic is having on our client base and are hopeful to return to providing quarterly and full-year guidance once we have more visibility into the effects of the COVID-19 pandemic on the economy, specifically as unemployment numbers become more predictable.”
Paycom – FAQs
What does Paycom do?
Paycom Software, Inc. is a provider of a cloud-based human capital management (HCM) software solution delivered as Software-as-a-Service (SaaS).
How does Paycom make money?
Paycom has two revenue streams: Subscription Revenues – Revenues it generates from fees it charges clients for subscribing to its main platform and Service Revenues – Revenues it generates from fees it charges clients for implementation and other services.
Who founded Paycom?
Paycom was founded in 1998 by Chad Richison.
Which companies do Paycom compete with?
Paycom’s top competitors include Salary.com, OneSource Virtual, Reflexis Systems, Mercer, SAP SuccessFactors, BenefitMall, ADP, Paychex, Paylocity and Paycor.
Apple has recently released an update to its iPhone’s operating system which consists of app tracking transparency. It is said to have affected Facebook’s business model. Let’s look at what exactly is app transparency and the new update which can be accessed by the Apple users across the globe.
Apple has rolled out a new update to its iPhone users operating system – iOS 14.5. The update features a new batch of emojis according to the current requirement. Other than the emojis the main highlight of the update is the introduction of app transparency in the apps.
This new update is considered very significant for some users whereas less fun for others. This new feature is considered to be a guide of privacy which is user-oriented in the new era.
Not everyone is happy with the new update which is rolled out by Apple especially Facebook. The social media giant’s business model completely depends on tracking the user’s data in order to sell personalized and targeted ads.
The new update provides you with an option to choose whether the mobile applications can track your online habits or not.
Apple’s iPhone is well known for its privacy features in the market. The new update is another step taken by Apple to be recognized globally as the platform for privacy. The new feature which is rolled out by Apple will display a notification that will pop up on the screen.
Apple App Tracking Transparency
The notification will explain what data the mobile application wants to collect from your device and what it intends to do with the collected information. In order to gain the access to the new feature, the users will have to just keep their phone updated and install the new iOS update. On most of the devices, the new feature will get updated automatically.
Once the new feature is updated, the already installed mobile application will display an option on whether you would want to opt in or opt out of the new feature.
How does App Transparency Work
Apple has provided an explanation which says the new update on tracking the transparency of the apps is through an API (Application Programming Interface). The developers use this as a set of programming commands in order to interact with the operating system.
The API will provide the software developers a few functions that is preprocessed. This will allow the developers to request authorization for tracking or check the status of authorization using tracking managers for every single mobile application.
This feature also means that the operating system will have a base location that will store and check on what permissions have been granted to all the applications on the device. The downside of this feature is that there is no physical mechanism that will stop the tracking of a user by the apps.
The transparency of the tracking of apps is a framework of just a pop-up box.
If you choose the option app not to track and if the specified mobile app is using legitimate advertising identifiers on the device then when you choose the option no, the application will set the identifiers of advertising into zero. The apps that honor Apple’s tracking policy will reduce the capabilities of tracking.
But if a mobile app does not honor the tracking policy of apple and is determined to track the user’s activities then they could use different techniques which will help them track the user’s data. This will make it difficult for Apple to detect or prevent the mobile app from tracking the data of the users.
Apple is likely to find out and make it hard for the mobile app developers who would not play by the rules set by Apple. Apple had updated its Guidelines for its App Store recently which is completely concentrated on the developers.
According to the new Guidelines the app developers should receive clear permissions from the users through Apple’s API for tracking the transparency of apps to track the activity of the users.
Why is Facebook objecting it
Facebook has an objection regarding the new operating system update that is rolled out by Apple. Facebook’s major revenue is through the data it collects from its users. The new feature is a threat to the social media giant’s revenue generation as the company’s main source of revenue is through the sales of targeted ads. The revenue Facebook generated through advertisements during the year 2020 was more than USD 80 billion.
FAQ
What is app tracking transparency?
App tracking ensures that any app must ask you for permission before tracking your activity outside of its own app.
What is going on with Facebook and Apple?
Facebook says Apple is attempting to push free apps, which often sweep data up and feed it to advertisers, to move to subscription models.
How will iOS 14 affect Facebook?
Apple’s iOS 14 will affect the way you use Facebook Ads. Going forward, the SKAdNetwork API will be used by Facebook for app advertising on all iOS 14 devices, and this will either restrict, aggregate, or delay all app event data.
Conclusion
Apple’s step is well positioned to delivering the privacy required for its users. However, the feature is optional and the users will have the choice to opt in or out of it. This can not be considered as an end to the advertising of the digital world as we receive free access to all the services because of their advertisements.
Big data is a field that is used to analyze a large amount of data of a company that can not be analyzed with traditional computing or software. It the collection of data of a company. Let us take an example to understand the whole scenario of Big Data.
We are using our smartphones in our daily life many times. But we never thought about the data generated by smartphones in a day by using many applications present on our phone. Almost, 2.5 quintillion byte data is generated by a smartphone each day. It is not handled with traditional computing is called Big Data.
Let’s have a look data is generated per minute on the internet,
Volume, Velocity, Variety, Veracity, and Value are the 5V’s to make the big data big business. Let us take an example of the healthcare care sector to understand all the terms of these 5V’s of Big Data industry.
Big Data Sales And Marketing
Volume
Hospitals and Clinics generates a massive volume of data. 2314 Exabytes data collected annually. It is a huge data that can not be analyzed by using traditional computing or traditional software.
Velocity
It refers to the records of patients and test results. It is done in a very short time at a very high speed. It is recorded in very high so it is considered in the velocity group.
Variety
There are various types of data like structured data, semi-structured data, unstructured data. Examples of these data are:-
Structure data:- Excel Files
Semi-structured data:- Log Files
Unstructured data:- X-Ray Files
Veracity
Accuracy and Trustworthiness of data are considered as Veracity.
Value
Disease detection, Better treatment Reduce costs are considered as a Value category.
This is an example of the healthcare sector. All the files of a company are stored in these 5V’s of the Big Data industry. It reduces the cost and stress of analyzing big data. It varies with the company to the company.
4 Ways to Transform Sales and Marketing
Big Data Marketing Examples
Identifying Valuable Opportunities
Evaluating more and more data will provide more and more opportunities for us. Evaluating data not just from inside the company but also from outside the company. Big data helps us to get opportunities to get involved in new business. Once we have collected data, we need good analytics. Analytics leaders believe in a new technique of business called “Destination Thinking”. Destination Thinking is used to solve business problems by questioning and answering and also involves writing in simple terms of data and analytics. By achieving big goals and vague, it can boost sales and marketing by using big data.
Simplicity And Speed In Business
The data is increasing at a speed of light day by day. This is very challenging for sales and marketing professionals. To tackle these challenging problems, technology helps us to create a better and most relevant interaction with customers. Also, by using predictive statistics, natural language mining, and machine learning help us to evaluate a large amount of data. Many companies also like to invest in algorithm marketing. Algorithm Marketing is a type of marketing that helps us to use big data and improve the speed and simplicity in sales and marketing activities.
Technique To Identify New Customers And Retain Existing Customers By Using Big Data
The behavior of a customer is changing day by day. They are surfing various websites, channels, using various technologies to fulfill their demand or task. It is very critical to understand the decision of a customer because they are surfing various channels. It helps us to identify new customers and helps to retain existing customers. By using Big Data analytics we can understand the opinion of a customer to create thebest business marketing strategy that will lead to business growth. We can one more method to collect the data from customers is from purchases of products, reviews of products, and recommendations of products. With these, we can analyze the opinion of customers about the services and products of the business. We can increase the conversion rate of the new and existing customers over the business.
Real-Time Data Analytics And Marketing
Big Data Marketing
Big data analysis helps us to optimize the market performance which helps us to reduce the cost of the product and time in services. Real-time data helps us to take immediate action as per the current requirement. It is very critical in analyzing data from GPS, IoT sensors, clicks on a page of a website, and other real-time data.
After the discussion on various points above, we can say that Big Data is one of the most important data that plays a key in business. It helps us in making marketing decisions and also helps us to create the best marketing strategy for promoting business marketing and sales. Proper analysis of Big Data can lead to business growth and can succeed in any business.
You can use Big Data Analysis to optimize your marketing strategies and you can achieve your goals as per your wish. You can take the help of tools of Big Data Analytics Software Companies to use advanced technologies in the Big Data field.Chatbotsis the most popular strategy to improve sales and marketing and help in achieving goals in Big Data Marketing.
Big data is a field that is used to analyze a large amount of data of a company that can not be analyzed with traditional computing or software. It the collection of data of a company.
What are the three types of big data?
Big data is classified in three ways:
Structured Data
Unstructured Data
Semi-Structured Data
Why is big data important in marketing?
Big data is important in marketing as it allows a much better targeted approach and it helps a company connect with their customers and service users much better and in a much more personal way too.
Where is Big Data stored?
Most people automatically associate HDFS, or Hadoop Distributed File System, with Hadoop data warehouses. HDFS stores information in clusters that are made up of smaller blocks. These blocks are stored in onsite physical storage units, such as internal disk drives.
What is an example of big data?
Example of big data:-
Discovering consumer shopping habits
Personalized marketing
Fuel optimization tools for the transportation industry
Monitoring health conditions through data from wearables
It should come as no surprise that the global economy is set to contract by the end of 2020, with the coronavirus having impacted significantly on both developed and emerging economies alike.
In total, the world’s economy is projected to shrink by at least 4.9% this year, with this having been revised from a forecasted contraction of 3% in April. The US economy is expected to be one of the worst hit with a 5.9% decline, although the UK and a host of European nations have been similarly impacted.
However, some firms and marketplaces have fared relatively well amidst the chaos, and we’ll look at some examples while asking why they should offer inspiration to aspiring entrepreneurs.
Let’s start with the obvious; as the impact of social distancing measures and lockdowns has compelled more people to shop online throughout 2020.
Of course, this has become the best small business and accelerated a trend that was already prevalent prior to the outbreak of Covid-19, with estimates suggesting that the pandemic will add a total of £5.3 billion to UK ecommerce during 2020.
The market leader for growth in this sector is Amazon, with this company remaining a trail-blazer that continues to influence the future direction of the industry. Interestingly, Amazon also offers support and increased exposure for affiliates and start-up ecommerce ventures, meaning that a raft of different companies can profit significantly in 2020.
Small Businesses
From the perspective of new traders and aspiring entrepreneurs, ecommerce also represents an accessible and low-overhead market that can drive higher short-term profits. This is an important consideration in the near-term, especially given the socio-economic impact of Covid-19 on consumers and households.
The Development of Workplace Technology Solutions
While Zoom stock may have endured something of a correction of late, this video conferencing tool experienced huge, triple-digit growth during the first three quarters of 2020 .
This came as a growing number of people began to work from home in the name of social distancing, with 46.6% of the UK workforce operating remotely regularly throughout April. Of this number, an estimated 86% did so as a result of Covid-19, creating a sudden spike in the demand for workplace tech.
While this demand is beginning to fall, however, companies are increasingly inclined to offer remote and flexible working directives to their employees, and in this respect, companies that develop accessible tech solutions will have an opportunity to enjoy considerable growth in the near and medium-term.
Of course, this is a specialist and relatively high-cost market in which to enter, but entrepreneurs with technology expertise could well target it with some success as 2021 gets underway.
You may have noticed that accountancy and similar financial services have come to represent increasingly attractive markets in recent times, thanks largely to the fact that it’s relatively easy to market these as a start-up venture or freelancer.
On a similar note, we’ve also seen an uptick in the financial market trading and participation in the digital age, as technological advancement and innovation have broken down many of the historical barriers that once surrounded the marketplace.
Of course, you may need some academic accreditations and advanced learning before entering into these markets, especially if you’re going to offer widespread financial services. In the case of accountancy, for example, you’ll need a relevant higher education degree and a license from the Financial Conduct Authority (FCA) before providing advice and services.
When it comes to financial market trading, you’ll have to build a solid foundation of knowledge, before using online tools such as demo accounts to gain risk-free and practical experience of your chosen marketplace.
FAQs
What are the most successful small businesses to start?
Most successful small businesses:-
Ecommerce
The Development of Workplace Technology Solutions
Finance and Market Trading
How can I start my own business with no money?
Choose a small business idea with low startup costs. If you still don’t have enough money, you can finance your business idea through crowdfunding or investors.
Facebook Inc on 30 April 2021 had announced that it is planning to roll out a new feature in its digital platform in India. The vaccination drive for the people above the age of 18 has been said to be started from the month of May.
The second wave of Covid-19 has been increasing significantly in the country with vaccination being given the most important priority at this moment. The new feature is a finder tool that will help India in the process of Covid-19 vaccination. Let’s look at how the new finder tool of Facebook will help India to vaccinate the people.
Facebook is an American based social media platform and social networking service. The company was launched in the year 2004. The digital platform is available in around 111 languages and available worldwide except in the countries where it is blocked.
As of December 2020, the company has around 2.8 billion monthly active users and during the 2010s Facebook was the most downloaded mobile app globally.
As of April 2021, there were around 406,100,000 users in India. It accounted for 28.9 % of the entire population of the country. The largest user group in the country was people aged in between 25 to 34 years. The majority of the users were men with around 74.5% of the users.
On 30 April 2021, Facebook Inc had announced that the company has partnered with the Government of India to introduce a new feature which will be a vaccine finder tool. The finder tool will be available on the mobile application of Facebook in India from this week.
The vaccine finder tool will be available in 17 different languages in India. The finder tool will help the people locate the nearest vaccine center and the operation time period of the vaccine centers according to the health ministry.
Additional features of the Tool
Facebook said in a statement that the new tool will help people in identifying the walk-in options as well for the people above the age of 45. It will also provide a link to register on the CoWin website in order to register and schedule the appointment for the vaccination.
The tool can be accessed in the Covid-19 information center. The Social media company also communicated that it is supporting the NGOs and UN agencies in India with ad credits. They are also providing insights and trying to help them reach the majority of the country through their digital platform with Covid vaccines and health information to prevent covid-19 infections.
Facebook has also committed with UNICEF India to provide health resources about when to seek emergency care and how to manage covid-19 with mild symptoms at home. The above information is available on the Covid -19 information center and the feed of Facebook’s platform.
The company said that on Instagram they are promoting this feature in the explore feature in the form of guides.
Instagram Covid Guide
In the last week of April 2021, the Chief of Facebook Mark Zuckerberg had announced a USD 10 million grant for covid-19 emergency response efforts in India. To deploy these funds the social media giant is partnering with the organizations such as US-India Strategic Partnership Forum (USISPF) and United Way, Swasth, Hemkunt Foundation.
The funds will mainly be used to access the critical medical supplies which include ventilators, increasing hospital bed capacity, BiPAP machines and 5000+ oxygen concentrators.
FAQ
What is Facebook’s net worth?
$279.95 billion is the net worth of Facebook as of 2021.
Who owns Facebook now?
Mark Zuckerberg is the founder and owner of Facebook.
What percent of Facebook does Zuckerberg own?
Mark Zuckerberg owns 29.3 percent of Facebook.
Conclusion
The covid-19 second wave has increased the number of cases in the country and this step from Facebook will be a great help for the Indian government and the citizens in the country. The vaccination drive is expected to be done in a smoother way.
