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  • Top SaaS Payment Gateway & Processing Solutions: Best Platforms for Your Business

    When it comes to Software as a Service (SaaS) applications, payment processing usually involves either a shopping cart/payment checkout or the management of recurring/subscription payments. Both of these methods present unique challenges and opportunities for the SaaS platform. The right payment gateway can help you securely process payments, manage subscriptions, and provide an excellent user experience for your customers. However, selecting the right payment processor for your SaaS company is a crucial decision, given that customers trust you with their sensitive financial information. Ensuring their details are secure is a top priority. In addition, you want to guarantee a seamless payment process with no interruptions, which is especially critical when selling software to established businesses.

    B2B customers are willing to pay a premium price for the right solution, but their standards are high, and they won’t hesitate to switch to a competitor if they feel let down. Thus, selecting the appropriate payment gateway for your B2B SaaS is critical. With so many options available, it can be overwhelming to choose the best one for your business. In this blog post, we’ll explore the six best payment gateways for your SaaS startup to help you make an informed decision and set your business up for success.

    Best Payment Gateways for Your SaaS Startup

    S.No Platform Pricing Key Features
    1 Stripe 2.9% + 30¢ per transaction Global payments, robust APIs, subscription billing
    2 Braintree 2.9% + 30¢ per transaction Cards + PayPal, vaulting, fraud protection
    3 Paddle Custom (revenue-share model) Subscription management, tax/VAT compliance
    4 Paypal 2.9% + 30¢ per transaction Widely accepted, buyer protection, simple setup
    5 Adyen Custom (volume-based pricing) Multi-currency, unified commerce, enterprise security
    6 Chargebee Starts at $599/month Subscription billing, dunning, analytics
    7 GoCardless ~1% per transaction (capped) Direct debit, recurring payments, low fees for ACH/SEPA
    8 Recurly Starts at $199/month Subscription billing, churn management, reporting

    Stripe

    Website Stripe.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Stripe Best Payment Gateway
    Stripe – Best Saas Payment Solutions

    Stripe is a popular payment gateway Software as a Service (SaaS) software that offer online services or subscriptions. With Stripe, SaaS businesses can easily accept online payments from their customers, set up recurring billing, and manage subscription plans.

    It offers a range of features and benefits, including easy integration with websites and mobile apps, support for multiple payment methods such as credit cards, digital wallets, bank transfers, fraud prevention tools and customizable checkout options.

    Stripe’s comprehensive suite of products includes a payment platform, billing system, and software that empowers platforms to remit payments to vendors. With support for over 135 currencies, the likelihood is high that Stripe covers the currency that is most relevant to your business.

    Stripe is trusted by millions of businesses, including companies like Amazon, Google, Lyft and Slack, as well as non-profits such as Unicef, Oxfam and Khan Academy.

    What is Stripe and How Does it Work | SaaS Payment Processing

    Pricing:

    Stripe standard payment processing fee starting at 2% for cards issued in India and 3% for cards issued outside India.

    Plan Price
    Pay As You Go (for cards issued in India) 2% per successful card charge
    Pay As You Go (for cards issued outside India) 3% per successful card charge
    Enterprise Custom Plans

    Braintree

    Website www.braintreepayments.com
    Rating 3.8 out of 5
    Free Trial Not Available
    Platforms Supported Web, Android
    Braintree - SaaS Payment Gateway
    Braintree – SaaS Payment Gateway

    Braintree is a software-as-a-service (SaaS) payment gateway that allows businesses to accept online payments from their customers. It was founded in 2007 and acquired by PayPal in 2013. Braintree offers two main products, Braintree Direct (to accept online payments) and Braintree Extend (to connect with partners). There’s also Braintree Marketplace (payments for online marketplaces) and Braintree Auth, which is still in beta at the moment of writing, but will “enable your merchants to connect a Braintree account to your platform, and receive permission to take action on their behalf.”

    As a PayPal service, Braintree’s innovative payments technology, scalable solutions, and legendary white-glove support are backed by one of the world’s largest and most trusted fintech brands. It is the payments platform for some of the world’s leading brands including Uber, Dropbox, GitHub and yelp. Braintree accepts most major credit and debit cards such as Visa, MasterCard, American Express, etc. They also accept most widely adopted e-wallets such as PayPal, Apple Pay, Google Pay, etc.

    Pricing:

    Braintree’s pricing is based on a per-transaction fee structure, with no setup or monthly fees. The fee varies depending on the payment method used and the country in which the transaction occurs.

    Plan Price
    Cards and digital wallets 2.59% + $.49 per transaction
    PayPal and PayPal Credit Fees are subject to the terms applicable to your PayPal account
    Venmo 3.49% + $.49 per transaction
    ACH Direct Debit 0.75% per transaction

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    Paddle

    Website www.paddle.com
    Rating 4.0 out of 5
    Free Trial Not Available
    Platforms Supported Web, iPhone/iPad
    Paddle - Payment Gateway for SaaS
    Paddle – SaaS Payment Platform

    Paddle provides a unique approach to payment infrastructure for software-as-a-service (SaaS) companies. Instead of just offering payment processing options, Paddle provides a range of tools and services, including customizable checkout pages, upselling and cross-selling capabilities, recurring billing and subscription management, and fraud prevention services. This comprehensive approach allows SaaS companies to streamline their payment processes and increase revenue while also ensuring the security of their transactions.

    No extra tools to buy and bolt together. With Paddle, software products can grow into software businesses. It optimizes your pricing, scale self-service sales, and move upmarket with team plans and enterprise invoicing. You can use Paddle Checkout and APIs to create, customize, and control website and in-app purchase and subscription flows that match your brand, including upsell, cross-sell, and language localization. Paddle also allows to create any billing cycle, seat-based, usage-based, credit-based, whatever-based billing model with Paddle’s flexible subscription management.

    Pricing:

    Paddle’s pricing is based on a percentage of the transaction value, with no setup or monthly fees. The transaction fee varies depending on the country and the payment method used. Paddle also offers volume-based pricing discounts for businesses with high transaction volumes.

    Plan Price
    Pay-as-you-go 5% + 50¢ per transaction*
    Based on ROI assessment Custom pricing

    Paypal

    Website www.paypal.com
    Rating 4.7 out of 5
    Free Trial Not Available
    Platforms Supported Web, Android, iPhone/iPad
    Paypal - SaaS Payment Gateway
    Paypal – SaaS Payment Solutions

    PayPal is a SaaS payment gateway that allows individuals and businesses to send and receive online payments securely. It was founded in 1998 and is headquartered in California, USA.

    PayPal helps you get paid even if you don’t have a website or online checkout. Easily track and manage your cash flow-and get ready to sell more. It provides 3 easy ways to get paid: Email payments, Professional invoices and your personalized link to get paid In India or globally. With PayPal customers enjoy 180-day window for dispute resolution and zero liability for unauthorized transactions.

    One of PayPal’s main strengths is its wide reach and popularity. It is accepted in over 200 countries and supports more than 100 currencies. This makes it a popular payment gateway choice for businesses operating internationally.

    Pricing:

    PayPal’s pricing is based on a percentage of the transaction value, with no setup or monthly fees. The transaction fee varies depending on the country and the payment method used. PayPal also offers discounted transaction fees for businesses with high transaction volumes.

    Domestic Personal Transactions

    Payment method Price
    PayPal balance or a bank account No fee
    Cards 2.90% + fixed fee
    Amex Send™ Account No fee

    International Personal Transactions

    Payment method Price
    PayPal balance or a bank account 5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )
    Cards 5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )
    Amex Send™ Account 5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )

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    Adyen

    Website www.adyen.com
    Rating 4.9 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Adyen - Best Payment Gateway for SaaS Startups
    Adyen – Best Payment Gateway for SaaS Startups

    Adyen was founded in 2006 by a group of entrepreneurs, including Pieter van der Does and Arnout Schuijff and is headquartered in Amsterdam, Netherlands. Adyen is the platform built to simplify and accelerate global payments. As your customers continue to move fluidly between online and offline, you need to be able to meet their expectations. Adyen allows you to easily manage payments across platforms.

    The Adyen platform enables merchants to accept payments in a single system, enabling revenue growth online, on mobile devices and at the point of sale. It is a scalable enterprise solution that powers the payment processing of big tech, such as, Facebook, Uber, Netflix and Airbnb. That tells you Adyen is suited for building an end-to-end payment infrastructure, which allows for expanding fast and tracking results at manageable risk levels.

    How do Adyen Payments work? Saas Payment Processing Services

    Pricing:

    Adyen offers no fixed enterprise pricing plans, but charges a calculated processing fee and commission per each transaction. Fee is based on Interchange++ model for Visa, Mastercard and other cards. Interchange++ components include: interchange fee by issuing bank; scheme fee by cards scheme; and acquirer markup, if any.


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    Chargebee

    Website www.chargebee.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Chargebee - Best Payment Gateway for SaaS Startups
    Chargebee – Best Payment Gateway for SaaS Startups

    Chargebee is a subscription management software that specializes in handling recurring billing and SaaS subscriptions. While it doesn’t have its own payment gateway and merchant account, Chargebee integrates seamlessly with a wide range of providers including Stripe, PayPal, and around 25 others. It is designed to meet the unique needs of businesses operating under SaaS subscription models.

    Pricing:

    Chargebee’s pricing is based on a monthly subscription fee, with no transaction fees. The subscription fee varies depending on the number of customers and features required.

    Plan Yearly Price Monthly Price
    Launch $0/month $0/month
    Rise $249/month $299/month
    Scale $549/month $599/month
    Enterprise Custom plans Custom plans

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    GoCardless

    Website www.gocardless.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    GoCardless - Best Payment Gateway for SaaS Startups
    GoCardless – Best Payment Gateway for SaaS Startups

    GoCardless is a payment gateway made for SaaS companies, small, and mid-sized businesses. It lets you collect recurring payments directly from customers’ bank accounts, so you don’t have to deal with high card processing fees.

    It works in 30+ countries and supports 8+ currencies. While it’s not the best option for international payments, you can still collect them. The platform also connects easily with project management, automation, and other business tools.

    GoCardless has developer-friendly APIs, so integrating it into your system is smooth. Payments are processed through the Automated Clearing House (ACH), which is slower than card payments but much cheaper.

    Security is a big plus, ACH with GoCardless gives you a safe, cost-effective way to handle payments without the extra fees of traditional cards.

    Pricing:

    Plan Yearly Price Monthly Price
    Standard 1% per transaction (capped at £4) 1% per transaction (capped at £4)
    Plus Custom pricing Custom pricing
    Pro Custom pricing Custom pricing

    Recurly

    Website www.recurly.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Recurly - Best Payment Gateway for SaaS Startups
    Recurly – Best Payment Gateway for SaaS Startups

    Recurly is a subscription billing and payment platform made for SaaS businesses. It works like Stripe and Braintree but is especially focused on managing recurring payments. The platform is easy to use, quick to set up, and gives you helpful data insights to grow your business. Many well-known brands such as LiveChat, Full Cube, and AccuWeather already use Recurly.

    Recurly supports 140 currencies and 30 languages, making it a great choice for global businesses. It connects with 28 different payment gateways and offers 12 payment methods, so you can give your customers flexibility in how they pay.

    On the security side, Recurly keeps customer data safe with advanced hosting solutions, two-factor authentication, and PGR encryption. This means you can focus on your business while Recurly takes care of secure billing.

    Pricing:

    Plan Yearly Price Monthly Price
    Starter Custom $249/month
    Professional Custom Custom
    Elite Custom Custom

    Conclusion

    Choosing the right payment gateway is a critical decision for any SaaS startup. Each payment gateway has its strengths and weaknesses, and it’s important to consider factors such as transaction fees, payment methods supported, fraud prevention, and international payment processing capabilities. By carefully evaluating the available options and choosing a payment gateway that aligns with your goals, you can ensure a smooth and secure payment processing experience for your customers.

    FAQs

    What is the best payment method for SaaS?

    Some of the best SaaS payment gateways on the market are Stripe, PayPal, and Braintree.

    What is SaaS payment gateway?

    A SaaS (Software-as-a-Service) payment gateway is a service that enables businesses to securely and efficiently process online payments from customers for their subscription-based services or products.

    How do SaaS companies collect payments?

    SaaS companies collect payments through various methods including credit/debit card, bank transfer, ACH, invoice, and mobile payments.

    Why use Chargebee instead of Stripe?

    Chargebee is a subscription billing and revenue management platform that provides more advanced functionality and features compared to Stripe, which is primarily a payment gateway.

    What are some factors to consider when choosing a payment gateway for SaaS startups?

    Some key factors to consider when selecting a payment gateway for a SaaS startup include security, transaction fees, ease of use, customer support, compatibility with existing systems, and scalability.

  • Top Business Management Tools & Software for Startups, Beginners, and Companies

    The world has moved so fast today that the way you manage your time is what gets you more money. With the world getting more competitive every other day, the better one manages their time, the better the business gets. One of the most practical things that a businessman can do to manage time most efficiently is to automate as many tasks as possible.

    Automation is not just enough, managing them is also essential. Realizing the need for this shift, today, many business management tools are available online that help the user maintain and manage various processes related to the overall business conduct.

    These tools come in various forms and models making it convenient for the user to choose from based on their needs and vision. This article will look at some of the business management tools that can be helpful.

    S.No Tool Key Features Free Plan Available
    1 Trello Kanban boards, task management, team collaboration Yes
    2 Zapier Workflow automation, app integrations, triggers & actions Yes
    3 Minutedock Time tracking, reporting, project analytics Yes
    4 Google Suite Email, Docs, Sheets, Drive, Calendar, collaboration tools Yes (Basic)
    5 Wave Accounting, invoicing, receipt scanning, payroll Yes
    6 Mailchimp Email marketing, automation, audience segmentation Yes
    7 WordPress Website/blog creation, themes, plugins, content management Yes
    8 SurveyMonkey Surveys, forms, analytics, reporting Yes
    9 Asana Task & project management, timelines, team collaboration Yes
    10 Wrike Project management, Gantt charts, dashboards, reporting Yes

    Trello

    Tool Name Trello
    Best For Project Management
    Rating 4.1
    Pricing Has a Free Plan and Paid Plan Starts From $5 per user/month
    Website www.trello.com
    Trello - Business Management Tool
    Trello – Business Management Tools

    It is a project management tool that helps businesses to organize and keep track of every event and task. It dramatically improves productivity while encouraging collaboration. They allow you to view the progress of the project in different views so as to track them in real-time.

    They have a built-in automation tool that helps the user automate most of the tasks using natural language commands that are useful to complete almost all required tasks.

    Apart from that, this tool can also be integrated with various other platforms like Slack, Google Drive, Dropbox, and Microsoft Teams. Their easy-to-use templates and in-line editing features have been of great popularity amongst users for a long time.


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    Zapier

    Tool Name Zapier
    Best For Workflow Automation
    Rating 4.5
    Pricing Has a Free plan and Paid Plan Starts From $29.99/month
    Website www.zapier.com
    Zapier - Business Management Tool
    Zapier – Business Management Tools

    Zapier is known for its features that facilitate project management wherein multiple apps can be integrated into a single platform. They focus on improving productivity by automating workflows.

    The software lets the user automate different kinds of tasks for them and thereby reduces time wasted on decision-making and task completion. It tracks daily activities, customizes notifications, curates entertainment, and even helps search for jobs.

    Their automation services are spanned across over 5000 apps. Going by the vision “Start simple, scale to sophistication”, Zapier has won the hearts of its users by making tasks look easier.

    Minutedock

    Tool Name Zapier
    Best For Task-Based Time Tracking
    Rating 4.5
    Pricing Paid Plan Starts From $17/month
    Website www.minutedock.com
    Minute Dock - Business Management Tool
    Minute Dock – Business Management Tools

    They are excellent time-tracking software that helps the user stay up to date on the amount of time they spend on each task. Time tracking is not just for individuals but also for teams that will keep track of employee timesheets and productivity by helping to manage employees and charge-out rates.

    Based on the time spent on client projects, the software creates prompt and customizable invoices that are also facilitated by their flexible billing rate customization & powerful accounting features.

    Through their time reporting tools, Minute Dock ensures that tasks are completed well within time and within budget. The reports further aid in diligent decision-making and thus yield better results.

    Google Suite

    Tool Name Google Suite
    Best For Overall Project Management
    Rating 4.0
    Pricing Has a Free Trial for 14 Days and Paid Plan Starts From $8.4 per user/month
    Website www.workspace.google.com
    Google Suite - Business Management Tool
    Google Suite – Business Management Tool

    Google Suite is one of the best software ranges for managing different tasks as far as a business is concerned. Their documents, spreadsheets, slide presentations, forms, and other features are free to assist every business process.

    All of the software in the Suite are linked to a single Gmail account which makes it easier for the user to access all the files in a single place from anywhere in the world. All the software is well-integrated and easy to use.


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    Wave

    Tool Name Wave
    Best For Invoice and Payroll Management
    Rating 4.5
    Pricing Paid Plan Starts From $20/month
    Website www.waveapp.com
    Wave - Business Management Tool
    Wave – Business Management Software for Startups

    Wave is an online invoicing software that lets users create and curate professional invoices. Further focussing on the entire process related to invoicing, Wave lets the users track these invoices to see who all have paid and who hasn’t.

    Based on the report, they can send reminders to the client’s inbox as well. This software also lets the client pay through a single click on the secure link that can be given on the invoice itself.

    They also have accounting software that automatically syncs all the incomes and expenditures and hence discards the humongous task of bookkeeping and manual accounting. Making it further easier for the customers, they also provide one on one experts to help the users with anything within the purview of Wave.

    MailChimp

    Tool Name Mailchimp
    Best For Email Marketing Campaigns
    Rating 4.5
    Pricing Has a Free Plan and Paid Plan Starts From $9.39/month
    Website www.mailchimp.com
    Mailchimp - Business Management Tool
    Mailchimp – Business Management Software Tools

    Having a good number of connections and staying close to them is an essential part of business expansion. The mailing list thus becomes an unavoidable part of the venture. MailChimp in that regard is one of the best software to manage mailing lists and related activities.

    They thoroughly support budding businesses that are yet to have a large mailing list. They give free accounts until the business gets more than 2000 subscribers, unlike the others where you will have to pay to send emails from the beginning itself. Besides thatchy also have many pre-designed mail templates which can be made use of to curate mail.

    WordPress

    Tool Name WordPress
    Best For Content Management
    Rating 4.6
    Pricing Has a Free Plan and Paid Plan Starts From $5/month
    Website www.wordpress.com
    Wordpress - Business Management Tool
    WordPress – Business Management Tool

    Beginning as the hub for bloggers, WordPress has evolved to be an excellent content management system with robust features and relentless support to build a well-functioning website that can easily stand out as the best.

    Firstly, being free software, it can be easily downloaded and used. Their wide range of templates and plug-ins makes customization easier and the possibilities of exercising creativity abundant.

    One of the best advantages of using WordPress is that they are very SEO friendly and hence there is a better chance of visibility as far as the website is concerned.

    SurveyMonkey

    Tool Name SurveyMonkey
    Best For Online Surveys
    Rating 4.3
    Pricing Has a Free Plan and Paid Plan Starts From $25/month
    Website www.surveymonkey.com
    SurveyMonkey - Business Management Tool
    SurveyMonkey – Business Management Tool

    Learning the needs and expectations of the customer is not only an excellent way to maintain good business but also a creative way to keep things interactive. As far as launching the surveys is concerned, they help the user conduct in-depth research on topics of their choice so as to infer customer interest and make customer-centric decisions.

    They have a good collection of quality survey templates that helps the user save time by curating new ones. SurveyMonkey offers their services free of cost for basic levels of surveys which in itself is of great use.

    Further, the user will have to pay for extensive survey tools. They also have various reporting tools that will make inference and decision-making from the data collected easier.


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    Asana

    Tool Name Asana
    Best For Task & Project Management
    Rating 4.5
    Pricing Has a Free Plan; Paid Plan Starts From $10.99/month
    Website www.asana.com
    Asana - Business Management Tool
    Asana – Business Management Tool

    Asana is a popular business management tool that helps teams organize, track, and manage their work all in one place.

    It makes managing tasks, projects, and team collaboration easy, so teams can work more efficiently. Whether it’s handling big projects or everyday tasks, Asana’s features help businesses stay organized and get work done faster.

    Wrike

    Tool Name Wrike
    Best For Project & Work Management
    Rating 4.4
    Pricing Has a Free Plan; Paid Plan Starts From $9.80/month
    Website www.wrike.com
    Wrike - Business Management Tool
    Wrike – Business Management Tool

    Wrike is a flexible business management tool that helps teams in marketing, design, product, and more work together easily. It fits many workflows, including agile and remote work.

    Wrike’s free plan lets unlimited users manage basic tasks. Paid plans add features like time tracking, custom dashboards, workflows, and automation. For big companies, it offers strong security, like single sign-on and two-factor authentication.

    The mobile app lets you access everything on the go, even without internet. It syncs your work automatically when you’re back online, so you never lose anything.

    Conclusion

    Business management tools today are abundant. There is a single software that can handle all the functions of a business as well as software that are focussed on specific functions. It is tough to say which works best as it purely depends on the respective businesses’ kind, needs, and goals.

    However, it is extremely important to be aware of the working of each software including the kind of data they might store and share. At a time of constant data leaks and mismanagement, it is very important to maintain the integrity of the company by making sure that trustworthy software that handles data efficiently and responsibly is only used to manage the tasks.

    FAQs

    What is the best business management software?

    The best business management software include Asana, Trello, Wrike, Google Suite, and more.

    What are the 4 types of business management?

    The 4 types of business management are financial management, human resource management, production management, and marketing management.

    What are the main tools of business today?

    Some of the main tools of business today are communication management tools, email marketing tools, and accounting tools.

    What are the different tools used in business?

    Some of the tools used in business are Mailchimp for email marketing, Wave for invoice and payroll management, Trello for project management, Zapier for workflow automation, etc.

  • The CEO Who Trained and Fired 80% of His Team – Eric Vaughan

    We have been hearing the heartwrenching stories (real-time) about employees being laid off daily. We all said, ‘how evil’ to fire someone through surprise emails, phone calls, or loudspeaker announcements during lunch time. But not today. Here we bring you a story of a CEO who invested 20% of the company’s payroll into AI training, guided the team, and was present on Mondays. However, the twist ends sadly. Eventually, the good CEO turns cold and fires 80% of the employees. The plot is definitely not what you think. The CEO tried his best until…

    What Happened?

    The story dates back to 2023, but it remains relevant because we live in an age of corporate blowing hot and cold during layoffs. However, now we meet someone who didn’t want to lay off anyone. The CEO is none other than Eric Vaughan, the leader of IgniteTech.

    He truly believed AI was an “existential threat” to businesses and wanted the team to adapt. To push the team towards a change, he created what he called “AI Mondays.” Those Mondays are solely dedicated to AI projects and little else. He didn’t hesitate to invest 20% of the company’s payroll into AI training, initiated reimbursements for AI tools, and Prompt Engineering classes. After all, his efforts fell flat, and hundreds of employees protested against the change.

    Who Resisted Eric Vaughan’s Mandate of AI the Most?

    To everyone’s surprise, the technical employees (engineers and IT teams in particular) resisted the change the most. They criticized the AI’s limitations rather than using it to its full potential. Conversely, marketing and sales teams have shown interest in learning about and implementing AI in their tasks.

    Talking to Fortune, Eric Vaughan said, “You can’t compel people to change, especially if they don’t believe.”

    Vaughan Decided to Lay Off…

    Not just one or two, but the company took over 12 months to reshuffle, fire 80% of staff, and replace those who wouldn’t adapt to AI. The company became much leaner yet stronger by 2024 with AI and the right people on board. Soon, they came up with two new AI products (Eloquens AI and MyPersonas), which subsequently drove the company toward profits.

    IgniteTech registered a staggering 75% profit margin (EBITDA) that year. During this critical period in 2023, the company also acquired Jive Software. Later in 2024, the company secured a significant acquisition, Khoros, all thanks to AI and AI-led talent. According to him, he would do it again if needed and has no regrets.

  • KFC Business Model : How KFC Makes Money

    KFC is the abbreviation form of Kentucky Fried Chicken, and it is one of the most widely known fast-food chains in the world when it comes to crispy fried chicken that is made from the well-guarded recipe of 11 herbs and spices. KFC uses this history when telling diners that the fried chicken chain is now headquartered in Louisville, Kentucky. KFC operates 30,000 outlets in more than 150 countries and is, as of 2024, the world’s second-largest restaurant chain. The brand is best known for its advertising tagline, “It’s Finger Lickin’ Good!” and has given its trademark bucket meals and chicken sandwiches for generations, thereby establishing itself in international fast food. 

    Sandwiches, wraps, and sides, as important as fries and coleslaw, were duly added to the menu; meanwhile, desserts. Today, KFC is one of the fast food chains, such as Pizza Hut and Taco Bell, which belong to Yum! Brands, and continues to expand by serving millions worldwide daily.

    About KFC
    KFC Business Model
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    KFC’s Franchise Revenue Model
    KFC’s Unique Selling Proposition 
    KFC SWOT Analysis

    About KFC

    Originally, KFC, or Kentucky Fried Chicken, was a small diner located on the roadside in Corbin, Kentucky, during the Great Depression. It was, however, founded by Colonel Harland Sanders, who served travelers at his service station, feeding them fried chicken from his special recipe that was composed of an herbal mixture and spices. As it gained recognition, Sanders redirected his diner into Sanders Court & Café, which in no time became a haven for people in the neighborhood. His secret recipe and the method of pressure-frying enabled the chicken to cook faster, seal the juice inside, and set KFC apart from the rest. 

    In 1952, Sanders sold his perfected recipe to create the first KFC franchise in Salt Lake City, Utah. He took some time before settling down and worked tirelessly, travelling across the United States to sign dealers up to open restaurants to sell his chicken prepared as correctly as possible. As the fastest-growing brand in the US during the 1960s and 70s, KFC soon grew around the world. Sanders became the reason why KFC turned out to be the international brand it became, having sold it in 1964 but staying as the face of the brand, forever associated with KFC.


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    KFC Business Model

    KFC adopts a hybrid business model combining its company-owned outlets with the massive franchise network. Its heart of success lies in serving delicious fried chicken, consistency, and the whole brand reputation and efficiencies of its supply chain. Revenues are generated from direct sales to restaurants, while franchise partners pay upfront fees, royalties, and contributions towards marketing. This obtains a high standard within the business while tapping into the local expertise of franchisees to grow both the mature and emerging economies. The franchise model is a key part of KFC’s strategy that this time achieves speed to market with reduced risk to financial exposure.

    While franchisees do get all the benefits of a KFC strong brand, as well as training and operations support, they are required to meet quality and service standards. Impressive investments continue to be made by KFC in digital transformation; launching online ordering and delivery, among others, keeps the company alive in business. It is strategically on track to continue posturing itself in fast-growth areas, post-enabling local menu innovation, and lastly, furthering its sustainability agenda. This combination of global oversight along with local adaptations keeps the company nimble in the fast-evolving food industry.


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    How KFC Makes Money I Revenue Model of KFC

    KFC earns revenue from both direct sales of products and the global franchise network through a diversified revenue model. Company-owned and franchised outlets account for a significant percentage of its income. Fried chicken, sandwiches, sides, drinks and desserts, among others, are sold through these outlets. Combo meals and other limited-period promotions are also included, as well as home delivery services using dine-in, take-out, and online order channels to widen the sales channels available to KFC. These have helped steady the income stream and quickly react to the changes in customer preferences. 


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    KFC’s Franchise Revenue Model

    KFC's Franchise Revenue Model
    KFC’s Franchise Revenue Model

    KFC derives a major chunk of its global revenue from its franchising model. The franchised outlet pays a fee for franchising at the start and then charges royalties on an ongoing basis, which usually is a percentage of total sales, and for regional marketing contributions. Franchise partners enjoy benefits from KFC, like branding training, supply chain access, marketing facilities, and stringent operational standards to bring in uniformity across the outlets. All these elements of the model help in quickly and with less risk making it global while allowing local palates to “modify” menus according to local taste, but within KFC guidelines. Franchise income also helps KFC to develop its brand and supports its world market presence.

    KFC’s Unique Selling Proposition 

    KFC's Slogan
    KFC’s Slogan

    With “It’s finger-lickin’ good” as its slogan, the USP rests on KFC’s great fried chicken made with a secret recipe of 11 herbs and spices. This secret is KFC’s sole differentiator because the fried chicken is simply too crispy and too flavorful to be mimicked. And unlike a lot of fast-food players, the pressure frying technique of KFC makes the chicken juicy and tender from the inside and crisp from the outside, setting KFC apart for an eating experience enough to attract customers back over and over, building the KFC name as a principal brand in quality and taste. Apart from a recipe, the effective brand name adds to KFC’s unique selling proposition, being known for its reliability across the globe. 

    The brand can be recognized just by glancing at the red-and-white logo with a picture of Colonel Sanders smiling, on the basis of warmth, tradition, and comfort food across borders. But the brand remains different from the rest in constant innovation of new products, adaptations of the menu according to local needs, and serving family as well as young adult consumers. 

    KFC SWOT Analysis

    KFC SWOT Analysis
    KFC SWOT Analysis

    Strengths 

    • Glorious, iconic brand with strong recognition among customers who are loyal. 
    • There exists a unique and secret recipe of 11 herbs and spices, which means one has a distinct competitive advantage. 
    • reputed to have a very strong international presence, especially in middle emerging markets such as China. 
    • Very effective and proved franchise model which allows rapid expansion with minimum risk. 
    • Strong operational proficiency and market power of Yum! Brands. 
    • Menu innovation and local adaptation of same offering with consistency in quality. 

    Weaknesses 

    • Public perception that unhealthy, fried-heavy menu items aren’t health-conscious options and provide limited healthy and vegetarian options. 
    • Quality and service are inconsistent across franchises. 
    • Poor industry image and problems with high turnover. 
    • Weakness in supplier reliability and susceptibility to negative publicity. 

    Opportunities 

    • Increased demand for healthier and plant-based food menus. 
    • Territory expansion in new or emerging markets with contoured offerings. 
    • Growth through online ordering and delivery platforms, and cloud kitchens. 
    • Targets in the future are in investment for sustainability, ethical sourcing, and digital technologies. 

    Threats 

    • Alongside increased competition brought sheer boldness between both global and local quick-service restaurant (QSR) establishments, thrusting at yet another cross-functional growth spurt. 
    • Changing consumer preferences are mostly geared toward health-conscious eating habits. 
    • Economic volatility, inflation, and operational disruptions hit. 
    • Scrutinies over regulations in terms of animal welfare and risks to reputation due to franchise mismanagement.

    Conclusion

    KFC happens to be a global giant, which is famous because of its secret recipe chicken and bold branding. It has successfully married tradition and innovation smartly. Its franchise model has ensured rapid expansion, and ideas for new menu items always keep customers curious and loyal. However, KFC has health concerns, service gaps, and intense competition. This brand took measures to solve these problems through healthier options and investing in digital tools. In the future, KFC has to evolve along with people’s trends-faster service, easier service solutions, and menu options for every lifestyle. Adapting to local tastes and changing habits will therefore keep KFC relevant and loved around the world. This means it will have a strong brand and a smart strategy to cope with the future.


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    FAQs

    What is KFC famous for?

    KFC is famous for its crispy fried chicken made with a secret recipe of 11 herbs and spices and its tagline “It’s Finger Lickin’ Good!”.

    What is KFC’s business model?

    KFC follows a hybrid business model with both company-owned outlets and a massive franchise network, generating revenue through direct sales, franchise fees, royalties, and marketing contributions.

    How does KFC make money?

    KFC earns money through direct sales of fried chicken, sandwiches, sides, and desserts in its outlets and through franchise revenues from royalties, initial fees, and marketing contributions.

  • Daily Indian Funding Roundup & Key News – 19 August 2025: Weaver Services Raises $170M, R for Rabbit Secures $27M, Cedar-IBSi Capital Launches ₹100Cr Fund & More

    India’s startup and business ecosystem witnessed several notable developments on 19 August 2025, spanning fintech, AI, consumer brands, real estate, and technology services. The day’s highlights included early-stage seed funding, major growth capital rounds, strategic investments, and significant corporate announcements. Here’s your quick roundup of the top funding deals and key business news in India today.

    Daily Indian Funding Roundup – 19 August 2025

    Date Company Amount Round / Type Lead Investor(s) Sector
    19 Aug 2025 Weaver Services $170M Growth Lightspeed, Premji Invest; Gaja Capital (participated) Housing finance / Fintech
    19 Aug 2025 Polestar Analytics $12.5M Growth capital US family offices & institutional investors AI / Data analytics
    19 Aug 2025 R for Rabbit $27M Series B (primary & secondary) Filter Capital, 3one4 Capital D2C baby products
    19 Aug 2025 House of Biryan ₹32 Cr Growth MS Dhoni, Bestvantage Investments, other angels Food‑tech / Cloud kitchen
    19 Aug 2025 Beyond Appliances $4M Series A Fireside Ventures; Dharana Capital Smart kitchen appliances
    19 Aug 2025 Famyo ₹4 Cr Seed IAN Angel Fund; The Chennai Angels & individuals Kids’ lifestyle / D2C
    19 Aug 2025 CoRover (BharatGPT) Undisclosed Strategic investment HDFC Bank Conversational AI / LLM

    Weaver Services Raises $170 Million in Growth Round

    Weaver Services, a housing finance platform, has secured $170 million in a funding round led by Lightspeed and Premji Invest, with participation from Gaja Capital. The funds will support the company’s expansion into Tier-II and Tier-III markets, aiming to increase its reach in the affordable housing sector.

    Polestar Analytics Secures $12.5 Million for AI Development

    Polestar Analytics, specialising in AI-driven data analytics and planning, has raised $12.5 million from U.S.-based family offices and institutional investors. The investment will enhance the company’s AI capabilities and further develop its proprietary 1Platform, a leading solution for enterprise-scale data convergence.

    R for Rabbit Closes $27 Million in Series B Round

    R for Rabbit, a direct-to-consumer baby products brand, has raised $27 million in a funding round led by Filter Capital and 3one4 Capital. The deal includes both primary and secondary transactions, indicating an infusion of new capital into the company as well as share purchases from existing stakeholders.

    House of Biryan Secures INR 32 Crore in Growth Funding

    House of Biryan (HoB), a cloud kitchen brand, has raised INR 32 crore in a funding round led by MS Dhoni and Bestvantage Investments. The funds will be used to expand operations from 22 kitchens to between 120 and 150 outlets over the next three years, targeting revenues of INR 450–550 crore.

    Beyond Appliances Raises $4 Million in Series A

    Beyond Appliances, a kitchen appliances startup, has secured $4 million in a Series A funding round led by Fireside Ventures, with participation from Dharana Capital. The investment will support the company’s expansion into smart kitchen products and enhance its manufacturing capabilities.

    Famyo Secures INR 4 Crore in Seed Funding

    Famyo, a Bengaluru-based children’s lifestyle brand, has raised INR 4 crore in a seed round led by IAN Angel Fund, with contributions from The Chennai Angels and other strategic investors. The funds will be used to develop proprietary IP, expand character design, and strengthen talent across product, growth, and supply chains.

    CoRover Receives Strategic Investment from HDFC Bank

    CoRover, the maker of BharatGPT, has received an undisclosed strategic investment from HDFC Bank. The bank’s Group Head of Treasury, Arup Rakshit, highlighted the importance of BharatGPT’s ability to facilitate information exchange in multiple Indian languages, catering to the country’s diverse linguistic landscape.

    Key Business News for 19 August 2025

    Captain Fresh Files Confidential Papers for $400 Million IPO

    Bengaluru-based B2B seafood supply chain platform, Captain Fresh has confidentially filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO) aiming to raise between $350 million and $400 million. The company reported a net profit of INR 40 crore on revenues of INR 3,200 crore in FY25, marking a significant turnaround from a loss of INR 229 crore in FY24. The IPO proceeds are intended for acquisitions in the U.S. and Europe, where Captain Fresh already operates.

    OpenAI Launches ChatGPT Go Premium Plan in India

    OpenAI has introduced a new subscription tier, ChatGPT Go, in India at a monthly fee of INR 399. This plan is designed to offer greater accessibility to users seeking enhanced features without the higher costs associated with the Plus or Pro plans. ChatGPT Go supports UPI payments and is available through the ChatGPT mobile apps and WhatsApp via 1-800-ChatGPT. It provides core functionalities suitable for everyday users, while the Plus plan at INR 1,999 per month offers advanced capabilities like GPT-4o and deep research tools.

    Apple Leases INR 1,010 Crore Office Space in Bengaluru

    Apple has leased approximately 2.7 lakh square feet of office space at Embassy Zenith in Bengaluru for a period of 10 years, amounting to a total cost of INR 1,010 crore. A (INR 235 per square foot), with a 4.5% annual escalation. This move underscores Bengaluru’s role as a global R&D hub for Apple, with teams focusing on hardware design, testing, machine learning, software, and operations. Additionally, Apple plans to open its third retail store in India at Phoenix Mall of Asia in North Bengaluru, following its stores in Delhi and Mumbai.

    PixelSky Capital Achieves INR 150 Crore First Close

    PixelSky Capital, a secondaries-focused investment fund, has secured INR 150 crore in its first funding close. The fund is targeting a total corpus of INR 400 crore and is backed by boutique investment bank IndigoEdge and Hitesh Ahuja, the founder of Yumlane. The capital raised will be channelled into acquiring stakes in growth-stage companies by purchasing shares from existing investors and early employees.

    Cedar–IBSi Capital Launches Maiden INR 100 Crore Fintech Fund

    Cedar–IBSi Capital has announced the launch of its maiden fund, targeting INR 100 crore in commitments, with an additional INR 10-15 crore expected in soft commitments. The fund will focus on fintech investments, aiming to support the growth of innovative financial technology startups.


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  • Vikram Solar IPO Gets 16% Grey Market Premium – Worth a Buy?

    Vikram Solar, a leading Indian company (if you have never heard, it makes solar panels – PV modules), is now a public company via an IPO. You can buy its shares starting today, August 19, 2025, and the offering will close on August 21, 2025. The IPO is valued at ₹2,079 crore. The company is issuing both fresh and equity shares. Notably, the stock is enjoying a premium of 16% in the grey market. In simple words, the investors are showing great interest in the share. Well, does that mean it’s a good investment for you? So, here’s everything you need to know before you become a shareholder of the company.

    Size of the IPO

    The total size of the IPO is ₹2,079 crore. About ₹1,500 crore consists of new shares, which means the money will go directly to the company.

    The remaining ₹579 crore is for sale, meaning the existing shareholders of the company are selling their shares and will take away the proceeds (money).

    Additionally, promoters are also selling in an offer for sale (OFS), including:

    • Gyanesh Chaudhary
    • Vikram Capital Management
    • Anil Chaudhary

    The price band stands at: ₹315 to ₹332 per share. Let’s say the company sold all its shares at 332 (upper end price), it will comfortably reach the targeted ₹2,079 crore.

    The lot size offered: Minimum is 45 shares.

    Important Dates: Opened Today (August 19, 2025) → Closes Thursday (August 21, 2025).

    What’s the Grey Market Talking About, Vikram Solar?

    So, before officially listing the shares, companies (usually) trade their shares in a place called the “grey market.” Here, Vikram Solar’s stock is seemingly receiving a good response. Notably, its stock is trading at 16% higher than the issue price, which indicates that investors are very interested.

    Breakdown of Allocation of Shares (Who Can Buy)

    Now, this piece of information is important for the general public so they can plan their investments in advance. Take a look:

    • About 50% are secured for large organizations (more specifically, like Qualified Institutional Buyers, such as banks).
    • 35% is set aside for retail investors (meaning the general public).
    • And the remaining 15% for the rich people (High Net Worth Individuals). Note that the shares are listed on both BSE and NSE.

    Company’s Background

    Vikram Solar is certainly one of the biggest solar panel manufacturers in the country. The company serves big companies like Adani Green, JSW Energy, Azure Power, ACME, and more. In FY25, the company made a revenue of ₹3,423 crore (operating profit of ₹492 crore and net profit of ₹140 crore).

    What Is the Company Aiming at With These Funds?

    • It has plans to expand its electricity capacity → 15.5 GW by FY26 and 20.5 GW by FY27.
    • Not only does it want to sell solar panels, but it also wants to manufacture solar cells.
    • Aims to invest in battery energy storage systems (BESS).

    Should You Subscribe?

    SBI Securities says yes for these reasons:

    • Seemingly, the profits will go up once the company starts manufacturing solar cells because they are the future of clean, renewable, and CO2-free energy.
    • The Indian government strongly supports solar project schemes like PM Surya Ghar Muft Bijli Yojana, PM Kusum, and solar for industries.
  • India’s AI Future Gets a Boost: HDFC Bank Invests in CoRover

    Mumbai,  August 19, 2025: HDFC Bank, India’s leading private sector bank, today announced that it has invested in CoRover, a leading conversational AI company. CoRover has created BharatGPT —  a pioneering, sovereign, and enterprise-grade Large Language Model (LLM). 

    CoRover, which has a user base of 1 billion and is trusted by over 25,000 enterprises and developers, develops conversational AI agents, AI Assistants (VideoBot, VoiceBot, ChatBot), and Telephony AI solutions. These solutions are powered by BharatGPT, a multilingual, multimodal, and domain-adaptable LLM built entirely in India, for India.

    Arup Rakshit, Group Head Treasury, HDFC Bank said, “Development of BharatGPT, which enables exchange of information in multiple Indian languages for a diverse country like India, set apart CoRover for us. We value the expertise of CoRover, catering to the unique vernacular requirements. We are privileged to play a meaningful role in the IndiaAI Startups Global Accelerator Programme through CoRover.”

    Ankush Sabharwal, Founder & CEO of CoRover said, “We are honoured to have the trust and support of HDFC Bank, along with other investors, as we expand the reach and impact of BharatGPT. This partnership signals a shared commitment to building AI that is sovereign, secure, inclusive, and capable of scaling across India’s most critical sectors.” 

    CoRover acknowledges the pivotal role of the Government policy push and initiatives like IndiaAI Mission, for presenting opportunities like the IndiaAI Startups Global, a prestigious international acceleration programme in partnership with Station F, Paris and HEC Paris.

    CoRover’s proprietary platform enables enterprises to rapidly deploy intelligent conversational AI agents across voice, video, and chat integrated with BharatGPT’s deep language understanding, dialectal diversity, and contextual accuracy. The company’s recent launch of BharatGPT Mini allows AI to function on low-end devices and without internet connectivity (Telephony AI), dramatically expanding accessibility in infrastructure-limited environments.

  • Captain Fresh Files Confidential Papers for $400 Million IPO in India

    According to various media reports, Captain Fresh, a B2B seafood firm, has pre-filed its DRHP for a $400 million (about INR 3,400 crore) IPO through the secret route. As per reports, the IPO will include an offer for sale of $150 million to $200 million (about INR 1,300 crore to INR 1,700 crore) and a new issue of $200 million.

    CNBC TV18 was the first to report the news. Captain Fresh made money in FY25 before submitting the private IPO documents. According to the sources, the firm made INR 40 Cr in net profit throughout the year on INR 3,200 Cr in revenue.

    FY25 Financial Performance

    In FY25, EBITDA was INR 120 Cr. In FY24, it reported INR 1,395 Cr in revenue and INR 229 Cr in loss. Captain Fresh is a tech-led fish supply chain platform that was founded in 2020 by Utham Gowda. In addition to foreign markets like the US, the Middle East, and Europe, it offers its products in India.

    Pre-IPO Funding and Investors

    Gowda stated earlier this year that the business planned to go public by the end of 2025. In June of this year, Captain Fresh became a public company as part of its preparations for a public offering.

    Earlier this year, Captain Fresh raised INR 250 Cr in a pre-IPO investment round from investors including India Equity Partners chairman Sid Khanna, Swiggy founder Sriharsha Majety, and Prosus Ventures, Accel, and Tiger Global Management.

    Global Expansion and Risks

    Gowda told a media outlet in January that the US accounts for about 60% of Captain Fresh’s demand, with Europe coming in second.  Just 2-3% of its products are supplied to India, while fewer than 5% are supplied to the Middle East. Given that Washington has placed a 25% tariff on Indian exports and plans to slap an extra 25% duty later this month, this strong reliance on the US may provide difficulties in the near future. In the US, the startup provides services to between 500 and 1,000 distributors.

    IPO Utilization Plans

    The IPO would support inorganic expansion through acquisitions in the US and Europe, where Captain Fresh has already acquired seafood brands, Gowda told a media outlet.

    Although it is primarily B2B at the moment, he also alluded to potential B2C growth in affluent Western markets if supply chain efficiencies are solidified.

    In contrast, the firm recorded operating revenue of INR 1,395 Cr in FY24, which was 71% higher than the INR 817 Cr the year before. In the meantime, its net loss decreased from INR 294 Cr in FY23 to INR 229 Cr.

    Quick
    Shots

    •Captain Fresh, B2B seafood startup,
    has confidentially pre-filed DRHP for a $400 million.

    •Primarily B2B, but exploring B2C
    opportunities in Western markets.

    •US contributes around 60% of demand,
    followed by Europe.

    •Services 500–1,000 US distributors.

  • Large Caps Set to Lead Indian Markets in 2025 Amid Rural Demand Revival: Equirus Securities Report

    Mumbai, August 19, 2025: Leading institutional equities brokerage Equirus Securities has released its annual India Equity Strategy report, where its bullish on large caps and eight sectors, while it’s sanguine on five others sectors. As per the note, the Indian equity markets are benefiting from long-term growth tailwinds but are witnessing short-term valuation risks. 

    “Indian equity markets are entering FY26 with cyclical headwinds but strong structural drivers. We are Overweight on auto, Capital market, Cement, FMCG, Infra, Internet platforms, NBFC, Oil & Gas sectors while we are underweight on Building materials, Industrials & Defense, Real estate, Textile, Logistics sectors,” says Maulik Patel, Head of research, Equirus Securities in the report. 

    The brokerag,e which counts leading insurers, mutual funds and FIIs as its clients, has a neutral stance on Banks, Chemicals, Consumer Durables, EMS, IT Services, Metals and Mining, Healthcare and retail sectors. 

    Small-cap valuation premium at a historical high

    Equirus paints a note of caution on small caps, pointing out that the small-cap forward P/E ratio stands at 1.25x vs the long-term average of 0.88x (just below the 1.3x peak), with Nifty 50 trading above its 10-year average. Mid-caps remain elevated but offer stronger earnings visibility than small caps, where multiple expansion dominates

    “In an environment where CY25 EPS forecasts have fallen -13.8%, the steepest cut since the pandemic,” investing wisely backed by adequate research is key to outperformance says Patel. 

    “Large caps provide the best margin of safety, mid-caps should be approached selectively in structural growth areas, and small caps warrant caution until earnings catch up,” adds Patel in the report. 

    Large-cap to outperform, prefer domestic sectors

    Near term, leadership is likely to shift toward large caps and quality mid-caps as valuations and earnings expectations re-align. 

    Overweight sectors expected to benefit from rural income revival include Auto, Cement, NBFC, and FMCG, while sectors with stretched valuations and slowing earnings – building materials, Industrial, and Defense – remain underweight.

    Domestic demand momentum shifting to rural

    Recent trends indicate a clear turnaround in rural consumption. Rural wages, after years of stagnation or contraction, have been rising steadily since late 2024 — with Feb–May 2025 showing the strongest Y-o-Y gains since 2018 (overall rural wages +3.5% in May 2025). This wage growth directly boosts rural disposable income.

    Sentiment data reinforces this: both the Equirus Rural Index and CMIE’s Index of consumer sentiments have been climbing through 2024–25, pointing to improved purchasing power and optimism. On top of that, monsoon performance has been better than normal, with cumulative rainfall consistently exceeding the seasonal average since mid-June — a strong signal for robust kharif output and farm incomes.

    Together, higher rural wages + stronger monsoon + improving sentiment create a supportive backdrop for rural demand across FMCG, agri-inputs, two wheelers, tractors, and rural-focused financial services. Listed companies with large rural sales exposure are likely to see stronger volume growth and margin tailwinds in the coming quarters.

    Supporting monetary policy to drive returns

    CPI inflation has fallen below 4%, liquidity has moved into surplus, and the RBI has begun a gradual rate-cut cycle. Historically, such easing delivers muted short-term returns but stronger 12-month gains when macro conditions are supportive, favoring a barbell approach between cyclicals (financials, industrials) and defensives (consumer staples, healthcare).

    Capex cycle taking pause

    Public capex remains above pre-COVID levels, led by power and production linked investment scheme investments, with growth mainly from states & PSUs, while the private sector is steady but not exuberant. 

    Govt. infra spending is at record highs, and subsidies have returned to pre pandemic norms, channelling fiscal space into productive assets. FY26 is set to see a pause amid tariff wars and global trade uncertainty, though the multi-year capex story stays intact, aided by states/PSUs, supply-chain shifts, PLI schemes, and stronger corporate balance sheets. 

    Domestic investors in the driver’s seat 

    Domestic institutional investors (DIIs) now surpass FIIs in equity ownership, supported by strong SIP inflows (+27% CAGR FY17-FY25), creating a stable domestic demand base. Higher domestic participation absorbs FII selling and reduces market sensitivity to global risk-off events, a secular positive for valuation resilience. 

    Top picks

    Equirus Securities has identified 8 large cap picks offering a potential upside of between 12-31% and 20 mid and small picks with an upside between 13-76% (see table below).

    Source: Equirus Securities

    About Equirus

    Equirus Group is a leading full-service financial services firm specializing in investment banking, institutional securities, wealth management, portfolio management, HNI broking, and insurance solutions. With a “client always first” approach and a proven track record of delivering value creation, Equirus has built impeccable credentials across domains and sectors. Equirus has completed more than 295+ transactions across M&A, PE, IPOs, QIPs, Rights Issues, and Structured Finance, raising USD 13 billion in the process across sectors over the last 17 years, and has created a differentiation for itself through its ability to structure and deliver transactions in line with the client’s requirements.

  • Grammarly Levels Up: From Grammar Checker to Full AI Productivity Suite

    Your favorite Grammarly has an exciting update. Known worldwide for fixing grammar, spelling, tone, and more, it is now evolving into something beyond just Grammarly. It has become a comprehensive AI-powered productivity suite, meaning a smart helper for all your writing and communication needs. According to Grammarly’s website, their tool is trusted by 40 million people, 50,000 organizations, and users at 96% of the Fortune 500, to date. With such a large customer base and the world advancing towards AI, Grammarly had to make this key move. So, what is the big deal with this new update? Let’s find out.

    What’s Happening?

    Grammarly, on August 18, 2025, launched eight specialized AI features in the tool. The news came out after Shishir Mehrotra, CEO of Grammarly, announced it on his LinkedIn. He explained that these features are added with students in mind, who are about to enter the job market. Their goal is to help students feel more confident in their writing and communication.

    He wrote, “We created many of these agents with students in mind because they’re the first generation entering a job market where employers expect both subject expertise AND AI fluency…”

    And Grammarly’s VP of Product Management, Luke Behnke, talking about the launch, said, “The launch of our new agents and AI writing surface marks a turning point in how we build products that anticipate user needs. We’re moving beyond simple suggestions to intelligent agents that understand context and actively help users achieve their communication goals. This is just the beginning as we develop Grammarly’s new platform that will soon offer agents working seamlessly across all the places students and professionals write and collaborate.”

    What Are These 8 AI Agents?

    All eight intelligent assistants help with specific tasks on their own. Here they are:

    1. AI Grader – This feature gives you the score for your writing and also helps you improve it overall.
    2. Citation Finder – This feature checks if the claims in your writing are valid, cites credible sources, and provides legitimate references.
    3. Expert Review – This feature offers professional-level (detailed and factual) feedback to make your writing sound more precise, confident, and authoritative.
    4. Reader Reactions – This feature is designed to respond as typical readers would (you’ll need to select the audience type first for more accurate predictions).
    5. Proofreader – This feature consistently improves your writing by fixing grammar and suggesting clarity improvements while you write.
    6. Paraphraser – This feature is capable of rewriting the text in several tones and styles for different audiences.
    7. AI Detector – This feature scans the text to identify AI writing patterns (Pro-only feature at the moment, requiring a subscription upgrade).
    8. Plagiarism Checker – This scans multiple online sources to see if any text matches other published material, which helps avoid any embarrassment or copyright issues. It’s also a Pro-only feature.

    Additionally…

    Additionally, a new document editor called Docs is launching, powered by Coda (which Grammarly acquired in early 2025). It resembles the previous version but now includes:

    • AI Chat: This feature allows you to talk while writing on the go.
    • Plus, it integrates with these eight new AI agents.

    Who Can Access the New Features?

    • Docs and eight new AI agents are available for both free (with some features limited) and Pro Grammarly users.
    • AI Detector + Plagiarism Checker is exclusive to Pro users.