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  • India’s Vernacular Medium Market – An Industry With Enormous Potential

    Vernacular language is a spoken language used by the locals of a region. It is nothing but the native language of a place. Even though there are over 125 million English speakers in India, less than 0.3 million of those speak it as their first language. The rest speak in one or more of the 22 vernacular languages recognized across India.

    Vernacular medium markets are the markets and verticals that leverage native languages for reaching out to their target audience.

    Why Vernacular Languages’ Expansion Is Important?
    Popular Vernacular Languages
    Giants Who Are Tapping Into The Vernacular Medium Market
    Challenges To The Vernacular Medium Market
    Growing Job Opportunities In The Vernacular Medium Market
    Conclusion
    FAQ’s

    Why Vernacular Languages’ Expansion Is Important?

    The stats below show the vernacular language users over the internet. Here are some observations on the state of the vernacular language segment in India:

    • Growing Internet and smartphone penetration in rural and urban areas and most of the present internet services are in English, therefore serving only the creamy layer who understand English and use it frequently. 80-85% of 460 million internet users still use Hindi or their native languages as their first language.
    • In the next decade, 9 out of the 10 new internet users will be from the vernacular bracket, and they are likely to use services that are in languages other than English.
    • With 20+ official languages, vernacular medium consumption is growing at a rate of 18-20% CAGR as compared to 3% of English consumption. This pegs the segment at billions of dollars.
    • Startups and digital giants are investing in this sector, and have realized that to capture tier-2 to tier-4 audience, expansion in terms of vernacular reach is important. Also, many people from big cities have started enjoying services and content in their native languages. Consider regional shows on Amazon Prime Video as an example.
    • Promotion of vernacular languages in India is a marketing tool to that can bring about tremendous benefits. People are slowly realizing the need for their vernacular language to be heard across the nation; they are the increasing of their native language for day-to-day activities.
    Vernacular Language Barrier
    Vernacular Language Barrier

    Popular Vernacular Languages

    In 2016-2017, 234 million Indian Internet users accessed content in their vernacular languages and 175 million dealt with English-based content. On plotting a chart of 100 people according to the language they use, we get: 38 people using Hindi, 8 Marathi,8 Bengali, 6 each for Telugu and Tamil, the remaining 34 people converse in languages like Gujarati, Assamese, etc. South Indian Languages like Telugu and Tamil had a faster rate of adoption, surpassing Hindi and Bengali. This may be due to the rise in the quality and consumption of their respective regional cinemas and content.

    Vernacular Languages of India

    Giants Who Are Tapping Into The Vernacular Medium Market

    • Many Indian startups like Ola, Paytm, Bookmyshow have already incorporated Hindi and other 7 languages for faster adoption and penetration.
    • Tech giants like Google and Microsoft are creating algorithms for Indian languages and their different dialects.
    • E-commerce giant Amazon recently launched the Hindi version of its website. It is also training its voice-based virtual assistant to become conversant in different languages and dialects. Amazon is also creating and encouraging local language web content on Prime Video.
    • Netflix, another video streaming giant,  is creating original Hindi content videos.
    • ShareChat, an Indian messaging app, allows users to share and see others’ posts in major languages except English. Other vernacular apps in India are Daily Hunt, Roposo, and NewsDog which are famous apps that emphasize on content in local languages.
    • OTT entertainment apps are coming up with freshly brewed content in vernacular languages. Netflix, Amazon Prime, ALT BALAJI, and Hotstar etc fall in this category.
    • YouTube, the largest OTT giant has always provided content in local languages, thereby retaining a major chunk of its business. It is the oldest in the game. T-series, the largest Youtube channel with 100+ million subscribers is a Hindi-based music and film channel.
    • Upcoming startups are also launching their offerings in vernacular language along with English. Better butter, an Indian site offers recipes in English, Hindi, Tamil, Telugu and is planning to launch more Indian language. Credit health is a medical app that provides assistance in Hindi, Tamil, Kannada, etc.
    • Social media sites like Facebook and WhatsApp offer their services in vernacular languages. These are the most popular sites for people to connect and ensuring the platforms supports vernacular languages like Hindi, Bengali, Marathi, Telegu, and Tamil is essential.
    Vernacular Market In India
    Vernacular Market In India

    Challenges To The Vernacular Medium Market

    • Developing algorithms for Indian languages sometimes proves to be a tough nut to crack.
    • Dialect sometimes becomes a barrier because it changes in India after every 5 Km.
    • Developing FAQs, product descriptions, and other content.
    • India’s slow internet speeds and lower data consumption as compared to other nations.
    • Lack of internet education is a problem as people aren’t able to use these facilities provided by the internet community to the fullest.
    Vernacular Marketing Future

    Growing Job Opportunities In The Vernacular Medium Market

    • Programmers and language experts will see a significant rise in employment opportunities for them. On the other hand, organizations need to pump in more funds to create a robust and error-free ecosystem.
    • The requirement of translators will increase to help the non-English speaking community.
    • The number of executives speaking in regional languages will increase. The customers care services for various organizations will need to revamp themselves.

    Vernacular medium is making its way back to Indians. The reception of regional shows on platforms like Amazon Prime Video and Netflix shows that everyone, be it the older or the newer generation, is interested in vernacular entertainment.

    The availability of regional language as an option over the web is essential. As the older population becomes familiar with the wonders of the internet, services (websites, web apps, etc.) need to support multiple languages. With the Indian government aggressively promoting digitization, vernacular flexibility will soon become a necessity. The vernacular market is a gem that shouldn’t be avoided because India is a heavily diverse country with tons of languages spoken by its people. And with such kind of demographics, it is important to have all the languages spoken in the nation to be included in the process of digitization.

    Conclusion

    According to recent research, the growth of India’s vernacular market base will touch 540 million by next year. There is more demand for localized content reaching new heights and challenging at the same time. The availability of such content for the huge user base in India will play a crucial part in the coming days. The huge gap between demand and supply will give scope to marketers to misuse this untapped market.

    Brands should be conscious as to how to target their users based on what they consume on the internet. The best strategy is to know their user’s interests and preferences. Brands can showcase content in the local language to gain maximum ROI. A diverse country like India with over 30 languages and 1600 dialects, has immense potential for consuming vernacular content. Are you aware that India has more than 234 million native language speakers who are active online? This shows the power and potential of vernacular content in the Indian context which can be made use of.

    FAQ’s

    What is vernacular marketing?

    With Vernacular marketing, we aim at reaching a larger set of audiences in the language they are comfortable with. This is the area where many digital marketers struggle to find appropriate marketing strategies.

    What is Vernacular content?

    This is a form of content that is created in regional languages targeting the non-English speaking audience. With the increasing number of non-English speaking audience, there is a significant opportunity for aspiring digital marketers that speak vernacular languages.

    Why is vernacular?

    The word “vernacular” helps express that the language used is that of a specific group, especially when it is different from the standard language used in that setting. The use of vernacular honors diverse cultures and helps you understand them.

    How many languages are there in India?

    India has over 30 languages and 1600 dialects. India has immense potential for consuming vernacular content.  

  • Unpopular Subsidiaries of Raymond you might not know about

    Raymond Group is an Indian based fabric and fashion retailer brand. The company was formed in the year 1925 and has its headquarters located in Mumbai, India. Other than the well-known fashion brand, the Raymond Group owns a lot more subsidiaries. In this article let’s look at all the subsidiaries owned by Raymond Group.

    Raymond Group Subsidiaries – Suiting
    Raymond Group Subsidiaries – Shirting
    Raymond Group Subsidiaries – Garments
    Raymond Group Subsidiaries – Retail
    Raymond Group Subsidiaries – Denim
    Raymond Group Subsidiaries – Tools and Hardware
    Raymond Group Subsidiaries – FMCG
    Raymond Group Subsidiaries – Automotive Components
    Raymond Group Subsidiaries – Raymond Realty
    Raymond Group Subsidiaries – FAQ

    Raymond Group Subsidiaries – Suiting

    Raymond Suiting is one of the largest vertically and horizontally integrated manufacturers of a fine smooth suiting fabric across the globe. The company claims that it has more than 60% market share in the suiting fabric sector in India.

    Raymond is one of the world’s preferred brands and manufactures a wide range of blend which includes cotton, linen, poly-wool, silk, polyester viscose and other premium blends. They have manufacturing plants situated in Gujarat, Madhya Pradesh and Maharashtra.

    Raymond Group Subsidiaries – Shirting

    Raymond is known for manufacturing one of the finest shirting fabrics in India, that is aligned to the latest designs and the fashion trends. Raymond Luxury Cotton which is a B2B business is known for producing one of the world’s finest fabrics i.e., 150 lea pure linen and 340s count cotton.

    The B2C business of shirting fabric was launched in the year 2015 and has grown significantly over the years. The company has a strong brand preference in the country and Raymond has been the largest OTC branded fabric player of the country.

    Raymond Group Subsidiaries – Garments

    The Raymond Group had gone into the garmenting business through its subsidiary firms namely Silver Spark Apparel Ltd which is known for suits, EverBlue Apparel Ltd which is known for jeans and Celebrations Apparel Ltd which is known for shirts.

    The garmenting business manufactures and exports the suits, jackets, trousers and shirts to USA, Japan and Europe.

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    Raymond Group Subsidiaries – Retail

    Raymond was one of the major companies to start its retail business in the year 1958. The group has more than 1100 stores that is spread in more than 300 cities and towns. The Raymond Group has 4 major brands in the retail sector that include RRTW – Raymond Ready to wear, PA – Park Avenue, CP – Color Plus and Parx. Raymond also has their presence in the e-commerce space through raymondnext.com.

    Revenue of Raymond Group
    Revenue of Raymond Group

    Raymond Group Subsidiaries – Denim

    Raymond UCO denim is one of the earlier brands to introduce specialty ring denim in India. The denim business of Raymond supplies the products to America, Europe, Asia as well as the domestic market. The manufacturing facilities are located in Mumbai and Europe.

    Raymond Group Subsidiaries – Tools and Hardware

    In the year 1949, the Raymond group had ventured into the engineering sector. The group had ventured into the engineering sector by establishing JK Files and tools. This segment includes manufacturing of steel files and cutting tools and marketing of power tools and hand tools. The company is one of the largest manufacturers of steel files across the globe.

    The business has a market share of around 60% in the Indian market and around 30% in the global markers.

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    Raymond Group Subsidiaries – FMCG

    The Raymond Group has a well-established presence in the FMCG sector with its subsidiary company Raymond Consumer Care Private Limited. The pioneering brands in the FMCG sector involves Park Avenue and KS which provides a space for them in the home care segment and the sexual wellness sector.

    Raymond Group Subsidiaries – Automotive Components

    The entry into the Automotive Components sector by Raymond Group was through the acquisition of the prominent ring gear and flex plate manufacturer in India, Ring Plus Aqua Ltd. The company was established in the year 1984 and has a long-fledged relationship with the Indian automotive sector with a manufacturing base of Water Pump Bearings, Flex Plates and Starter Gears. The subsidiary company has warehouses in the United States and Europe.

    Raymond Group Subsidiaries – Raymond Realty

    Raymond Group which is well-known for fabrics and clothing has ventured into Raymond Realty as well. They provide luxurious residential spaces and they have introduced a new standard of living by concentrating on quality, design, comfort, convenience, technology and service.

    The company aims to create modern living spaces like never before by incorporating virtues of excellence, style and a timeless appeal.

    Conclusion

    Raymond Group is brands such as Park Avenue, Park Avenue Women, ColorPlus, Kamasutra and Parx. They have around 700 retail stores present in India. Raymond is one of the most trusted brands of India.

    Raymond Group Subsidiaries – FAQ

    Who founded Raymond?

    AJ Raymond founded Raymond in 1925.

    Who is the CEO of Raymond?

    Joe Kuruvilla is the Chief Executive Officer (CEO) of Raymond Lifestyle.

    What is the Revenue of Raymond?

    Raymond India reported a revenue of over 65 billion Indian rupees in fiscal year 2020.

  • What are Microloans and Which Indian companies are providing Microloans?

    Over the most recent few years, the microfinance area has seen promising development on the rear of the quickly developing Indian economy. The area has been instrumental in offering formal credit to underserved low-pay families and miniature, little also, medium endeavors (MSMEs), consequently expanding the commitment of these fragments to India’s general GDP.

    In FY19, the microfinance area showed 40% development as far as advance portfolio. With progressions in innovation, advancement of administrative approaches, new associations and dispatch of different items, the area is required to keep up the current level of development soon. Let’s look at what exactly is a microloan and the Indian companies providing microloans.

    What are Micro Loans?
    Companies providing Microloans in India
    FAQ

    What are Micro Loans?

    Microloans also known as Microlending are short term loans that are generally smaller in amount. The micro loans can be availed by Self-employed, startups, micro entrepreneurs, small businesses and individuals who have a low capital requirement.

    It is a type of small finance which is provided to low-income group or entrepreneurs who have very limited access or no access to lending institutions.

    The RBI with the help of the Government of India has partnered with private limited companies and Micro Finance companies in order to provide micro loans to unbanked and underbanked people to provide them with loans.

    The major purpose of microloans is for various business-related activities, meeting working capital requirements, starting a new business, maintaining cash flow, paying salaries to staff, managing day to day expenses, debt consolidation, etc.

    Average Loan amount Borrowed in India as per the Age Group
    Average Loan amount Borrowed in India as per the Age Group

    Companies providing Microfinance loans in India

    Bandhan Bank

    Bandhan Bank provides microloans of a minimum of INR 1000 to a maximum amount of INR 25,000. The interest rate charged by the bank is 17.95 % onwards as of 2021 and there is no processing fee charged by the bank. The repayment tenure of the microloan is up to 12 months and the bank provides a doorstep delivery of the loan.

    BSS Microfinance

    BSS Microfinance provides microloans for a minimum amount of INR 12,000 to a maximum amount of INR 50,000. The interest rate charged by the company is 25 % onwards as of 2021 and a 1% processing fee is charged with the loan amount of above INR 25,000. There is no collateral required for availing of the loan.

    Annapurna Microfinance

    Annapurna Microfinance provides microloans for a minimum amount of INR 10,000 to a maximum amount of INR 80,000. The interest rate charged by the company is 21.90 % onwards as of 2021 and a 1% processing fee + GST is charged with the loan amount that is borrowed. The repayment can be done monthly, weekly or fortnightly according to the preference of the borrower.

    SKS Microfinance

    SKS Microfinance provides microloans for a minimum amount of INR 7,591 and a maximum amount of INR 11, 610 for the first time and for the next time onwards depending on the credit score the company provides an increased set of INR 14, 959. The interest rate charged by the company is around 23.55% onwards as of 2021 and a 1% processing fee is charged on the loan amount.

    Equitas Small Finance Bank

    The Equitas Small Finance Bank provides microloans for a minimum amount of INR 2000 to a maximum amount of INR 35,000. The interest rate that is charged by the bank is 23 % onwards for the year 2021 and a processing fee of up to 1% on the loan amount is charged. The loan is provided only to Low-income groups and economically weaker section categories.

    Ujjivan Small Finance Bank

    Ujjivan Small Finance Bank provides microloans for a minimum amount of INR 2000 to a maximum amount of INR 60,000. The interest rate that is charged by the bank is 22 % onwards for the year 2021 and a processing fee of 1.2 % of the loan amount is charged for the loans above INR 25,000. The repayment tenure for the loans varies from 6 months, 1 year, 1.5 years and 2 years.

    ESAF Microfinance and Investments P Ltd

    ESAF provides microloans for a minimum amount of INR 1,000 to a maximum amount of INR 1 lakh. The interest rate charged by the company varies between 22 % to 26 % p.a based on diminishing charges and also a processing fee is charged with around 1 % to 2 % of the loan amount + GST. The tenure for repayment of the loan is around 3 months to 60 months.

    Fusion Microfinance

    Fusion Microfinance provides microloans for a minimum of INR 3000 to a maximum amount of INR 60,000. The interest rate charged by the company varies between 21 % to 21.50 % p.a based on the reducing balance method and a processing fee of 0 to 1% + GST is charged. The repayment tenure of the loan amount varies from 8 months to 2 years.

    Arohan Finance Services Limited

    Arohan Finance Services provides microloans for a minimum of INR 1,100 to a maximum amount of INR 50,000. The interest rate charged by the company is between 20.70 % to 21.25 % p.a. The repayment tenure of the loan amount varies from 3 months to 24 months.

    Casphor Micro Credit

    Casphor generally provides micro loans for activities such as the construction of toilets, women empowerment, and procurement of gas connections. They provide loans for improving the health and social status of the beneficiaries.

    The micro loans provided by the company would be for a minimum of INR 2000 to a maximum amount of INR 14,000. The interest rate charged would be around 23.94 % to 24.53 % and also a processing fee of 1 % on the loan amount if charged by the company. The repayment tenure varies from 52 weeks, fortnights or months.

    Asirvad Microfinance Limited

    Asirvad Microfinance provides micro loans for a minimum amount of INR 2,498 to a maximum amount of INR 45,000. The interest rate charged by the company is around 21.70 % p.a. and the loan repayment tenure varies between 12 months to 24 months.

    Conclusion

    The objectives of microloans are to promote the socio-economic development among the low income group, to reinforce self help groups and develop the economy of the country and also to support and promote women entrepreneurship and startups across the country.

    FAQ

    What are microloans used for?

    Microloans are used by Startups or Entrepreneurs who may have trouble getting financing from other sources, such as banks.

    What is micro loan?

    Microloans are loans that are provided to small business owners and entrepreneurs who may have trouble getting financing from other sources, such as banks.

    Who is eligible for micro loan?

    To be eligible for micro loans You must be between 25 years and 65 years of age, Your business should have a vintage of at least 3 years and You should have filed income tax returns for your business for at least one year.

  • Is Binance coin a good investment? What experts say about Binance coin

    Cryptocurrencies have been gaining popularity for the past few years. With a lot of new cryptocurrencies entering into the market and surging up of their value investors are looking into investing in cryptocurrencies. In this article let’s look at the Binance coin and what the experts say about it.

    What is Binance Coin?
    Reason for the Rise in price of Binance Coin
    Expert Opinions on Binance Coin
    Should you Invest in Binance Coin in 2021?
    FAQ

    What is Binance Coin (BNB)?

    Binance Coin also known as BNB is one of the most popular cryptocurrencies after bitcoin. The digital coin is created by one of the world’s largest cryptocurrency exchanges Binance exchange. Binance coin offers the most crypt to crypto pairs and has a daily trading volume of around USD 50 billion.

    The initial Binance coin was launched under the Ethereum blockchain ERC – 20 token and later in the year 2019 it was changed to the Binance blockchain. Binance coin has a capitalization of 200 million and is expected to surpass bitcoins in a few years.

    Reason for the Rise in price of Binance Coin

    Binance coin has two major functions, one it functions as a discount token towards the fees that are paid on the Binance exchange and two it is a fuel for the Binance Smart Chain (BSC). The main reason for the surge in the price of Binance Coin is due to the BSC.

    In the year 2021, the BSC had become a viable option and a cheaper option to work on compared to the Ethereum network and a lot of projects had shifted to BSC which led to the surge in the value of Binance Coin. In short, the more projects in the BSC, the more Binance coin is more in use which increases the demand and the price of the coin.

    The Binance Coin had also seen an increase in its value as there is a huge trading volume in the Binance Exchange and the digital coin is still used as a discount on fees.

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    Expert Opinions on Binance Coin (BNB)

    Most of them believe that Binance coin is one of the safest Utility Tokens available in the cryptocurrency market mainly due to its stability. However, the future is uncertain. For an average investor, one of the major reasons to hold a Binance coin is the fact that it provides a 25% discount on the Binance Exchange.

    There are also a variety of different types of exchange fees that can be paid using Binance coin that include transaction fees, voting fees for new tokens, commissions and also fees for launching new instruments.

    However, it was mentioned that the discount would be cut half for the year 2021 and later would be cut even more half as the years pass. The experts have conveyed that if the discounts are removed then there wouldn’t be the purpose for the traders to hold the digital coin and the value of the coin is expected to lose its value until the Binance coin provides the traders a reason to hold it.

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    Should you Invest in Binance Coin in 2021?

    As of now investing in BNB is a great option as it has a market capitalization of around USD 51 billion and various other discounts on the Binance Exchange. It is also one of the top utility tokens and has various benefits compared to other cryptocurrencies.

    Binance coin however in the past has provided good stable returns compared to the other Altcoins but the only concern is that it is a centralized coin and it is controlled by Binance. They have the power to change the working of the coin or even make price alterations. However, before investing in the digital coin it is always advised to make proper research.

    Conclusion

    It is estimated that Binance would increase its value and have a market capitalization that is higher than Ethereum and Bitcoin in the coming years. Compared to other centralized coins, the Binance coin has a much better image.

    FAQ

    Who is Binance owned by?

    Changpeng Zhao is the founder and CEO of Binance, a cryptocurrency exchange.

    What is Binance coin used for?

    Binance coin is an Ethereum-based (ERC-20) token that can be used to trade cryptocurrencies and pay for fees on the Binance exchange.

    Is BNB coin a good investment?

    Binance coin has a market cap of over $51.08B and various benefits, so investing in Binance is worth it. Although before investing in the digital coin it is always advised to do a proper research.

  • Why Did PC Industry Boom in 2020?

    Altering the way we communicate, perceive things, do business and what not, the advent of Personal Computers have revolutionised the fortune of human beings for the best. Although computers were used since the 1950s, it was only in 1975 that personal computers were launched.

    Until then it was a far away reality for most of the people. From being super heavy, complicated and relatively slow instruments PCs have come a great way to fit into our office bags.

    Many people thought that the circle of life of PCs was going to end soon. Some even predicted its death to be in the last decade. Amidst all those predictions, PC has emerged once again as one of the most profit earning industries in 2020. The reason behind it are the great changes that came along with the Coronavirus.

    Growth of Pc industry during the Pandemic
    Remote learning during the Pandemic
    How did different sections in the society add to the growth of Pc Market
    Statistics of Pc industry
    FAQ

    Growth of Pc industry during the Pandemic

    2020 was marked by the perils of Coronavirus across the globe. However, the PC industry is one among the lucky ones who were able to get their best. With lockdowns and restrictions being continued throughout.

    The pandemic saw a large number of hitherto offline ventures shifting online. Reports say that this change would not have been possible or even thinkable under normal circumstances.

    In India, even court proceedings were done remotely. Work From Home became the norm for most of the employed people. Adding icing to the cake, studies have shown that remote working employees work 1.4 times more than the work they do in offices. There have also been many companies that have already decided to continue work from home even when the pandemic recedes.

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    Remote learning during the Pandemic

    Remote learning and online classes became the only option left for students to continue their studies. Places which risked the health of students to open up educational institutions faced fatal setbacks.

    When classes took to online platforms, so did the accompanied assignments and project works. Mobile phones which were supposed to put an end to the PC industry became insufficient for the kind of work that students are getting.

    The limitations of mobile phones also included inability to ensure proper sitting posture, health issues that arise with staring on to small screens, distractions caused by plethora of notifications and so on. People who had been confined to small screens soon expanded to bigger and sometimes ultra wide laptop screens.

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    How did different sections in the society add to the growth of Pc Market

    As the pandemic gripped tighter on people, it came to a situation where everyone in the family needed a laptop. Even young children resorted to laptops since all other forms of outdoor activities were put on hold.

    Same was the case for homemakers who used to find time for a lot of outdoor ventures. So, the people who have money ensure that each one of them has a laptop which satisfies their needs. In this case, the increased addiction to gaming has to be mentioned. This has also contributed significantly to the increase in laptop sales.

    The middle class have a different story to narrate. With incomes dwindling and restrictions mounting, laptops became an unavoidable part of their lives. People who had a laptop from work managed everything else with it while the others etched out the money to buy a laptop from their savings. This came as an additional boost to the PC industry with an increased sale from a client base that was very narrow until now.

    The other people who couldn’t afford a laptop on their own did not have to stay disconnected. They were helped by various NGOs and government schemes. Capable people who knew families who were struggling due to the sudden paradigm shift did not hesitate to purchase the necessary gadget for them.

    All these add up to one fact – that the PC industry had a great comeback in this unprecedented time. The extent of it will be understood when we realise that there was a supply crunch due to this demand which made the manufacturers ramp up production with immediate effect. However, it should be noted that there is a large consumer base on which the PC industry has not tapped yet.

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    Statistics of Pc industry

    Worldwide PC Shipments
    Worldwide PC Shipments

    According to Canalys, which is a global technical marketing analyst firm, the PC segment which is inclusive of desktops, laptops, notebooks, tablets etc registered a growth of 11% in 2020 alone. This means that the industry’s shipment reached more than 297 million units.

    According to Worldwide Quarterly Personal Computing Device Tracker three fourths of this shipment constituted Notebooks. There was 74.1% growth in the consumer segment and 14.1% growth in the enterprise segment.

    As mentioned earlier, the death of PCs was almost declared by many people. This kind of an increase in business was seen after 10 years. It was in 2010 that the PC industry recorded a growth of 13.1% along with 302 million shipments according to IDC.

    Amongst the PC manufacturing companies, Lenovo recorded the maximum growth of 12% in 2020. According to the findings of Canalys and IDC, Lenovo’s market share stands at 24%. There is no dispute about this fact.

    In the second place comes HP which recorded 67 million shipments along with a market share of more than 22% in 2020. Dell came in the third position with regard to the growth rate. Both Canalys and IDC repeated that it had over 50 million shipments recorded in a year. Their market share also touched an impressive 16%.

    The premium player in the market, Apple also did not fail to register tremendous growth. It has over 22.592 million shipments to its credit. This accounts for an annual growth rate of 16.6% with a growth in market share from 7.2% to 7.6%. However, according to IDC, Apple registered the highest growth among all the companies with 29.1% in 2020.      

    Conclusion

    The current surge in the PC industry once again reiterates the observation that “there is nothing called the post PC era”. Various analysts have also opinionated that this trend is likely to continue for some more time. This is mainly because many firms found out that productivity has increased and expenses have decreased when things are taken to PCs within your homes.

    With or without work, PCs have become an indispensable part of our lives and now there is no going back. Be it work, leisure time, research, shopping or studies, a PC serves the purpose in an efficient manner. And when there are enough manufacturers delivering exactly and sometimes more than what people expect, no one can ever avoid buying it. However, it is also important to expect the advance of something more revolutionary in future. And let’s all hope for the best.

    FAQ

    Which company sold the most computers in 2020?

    Lenovo saw the most shipments of PC in 2020, followed by HP in second place, and Dell in third.

    Is the PC market growing?

    As estimated by Canalys PC market saw a growth of around 55%.

    Is the computer industry attractive?

    Yes, It can be said that the PC industry is fairly attractive for well-established, global and leading companies.

  • NG Corp – India’s 1st EyeSafe LED TV & EarSafe Earphones

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by NG Corp.

    There are many reasons to restrict the amount of time you spend in front of an electronic screen. For example, more hours sitting at a computer or smartphone means fewer hours of being physically active, and looking at a computer screen at night can stimulate the brain and make it difficult to fall asleep.

    In line with this vision & mission, the NG Corp. company has recently launched a range of India’s 1st EyeSafe LED TV and EarSafe Earphones. Read everything about NG Corp, how it was started, founders, target market, products, awards, and future plans.

    NG Corp – Company Highlights

    Startup Name NG
    Headquarter Mumbai
    Industry Consumer Durables
    Founder Meet Shah
    Founded 2018
    Parent Organization N.G. Corporation
    Website ngcorp.in
    Contact contact@ngcorp.in

    NG Corp – About
    NG Corp – Target Market Size
    NG Corp – How It All Started?
    NG Corp – Product/Services
    NG Corp – Founders & Team
    NG Corp – Name, Tagline & Logo
    NG Corp – Business & Revenue Model
    NG Corp – Startup Launch
    NG Corp – User Acquisition & Growth
    NG Corp – Funding & Investors
    NG Corp – Advisors & Mentors
    NG Corp – Recognition & Achievements
    NG Corp – FAQs

    NG Corp – About

    NG Corp is a millennial consumer durables brand launching remarkable products that are safe for our sense organs. It was started to add Health & Safety to Technology! The company started with a vision to make consumer electronics safer. It has a mission to design, develop & launch Consumer electronics which will make gadgets healthier/safer.

    Here’s a short 1 minute video on how NG EyeSafe TV’s BlueFilm Technology works and makes the TV harmless for your eyes! NG Corp’s patented technology protects your eyes from High Energy Blue Light causing Red Eyes, Irritation, Headache, Cataract, Cancer, Sleep cycle disorder, etc. by absorbing 90% HEV Blue Light & 100% UV Rays.

    NG Corp – Target Market Size

    The consumer durables industry in India was worth USD 20 billion in 2019 & is expected to be worth USD 36 billion by 2023. As of now the company is into LED TV’s space which was valued at US$ 4 billion in FY 2018 and is growing at nearly 16% CAGR with Smart TV’s segment growing at nearly 42% CAGR as per ET, Mint & BCG Report. Current LED TV penetration in Indian households stands at ~65%.

    NG Corp – How It All Started?

    All we have heard while growing up was watching more TV might cause some sort of adverse effects on our eyes. We didn’t really understand the semantics behind that constant advice, and kept viewing TV inspite of the multiple warnings.

    When Meet, owner of NG Corp, saw a kid being yelled at for the same, he went back to his childhood days. He thought let’s dig into this and see the logic behind these warnings and found shocking results and he knew then that he had to do something about this problem. Meet started doing frantic research to understand why exactly our TV’s are harming us and talked to multiple experts from his professors to manufacturers to optometrists.

    Meet finally found that TV’s emit blue light which is harmful and on getting enough data to prove this, his work began on identifying a solution to this. He used his college labs, piles of books, GB’s of the internet and came up with a theory.

    Meet Shah, founder of NG Corp, started participating at various B-Plan competitions where he won prize money and used that capital for practical prototype building. Finally this process of creating and testing came to an end in January 2020 when he successfully completed all the testing, launched a prototype and he was ready to launch it for the world.

    NG Corp – Product/Services

    On going through the research cycle, the team found that all screens be it mobile phones, computers or LED TV’s emit harmful high energy, short wavelength blue light which hits retina directly and our human lens aren’t able to filter them out because of its high energy.

    This blue light causes problems like Red eyes, Cataract, Headache, Irritation, Dopamine level imbalance and is also linked with breast & prostate cancer.

    Blue Light Effect

    This is where their product steps in. The company’s patented BlueFilm Technology absorbs 90% of these HEV Blue light & 100% UV Rays thereby making TV harmless for your eyes.

    NG TV  Panel has 5 additional layers compared to normal LED TV Panel as below to make TV harmless:

    1. 5H Carbon Crystal Hard wearing Layer
    2. Anti Blue Light Layer
    3. Electromagnetic wave interference dielectric Layer
    4. PET Protective Layer
    5. Electrostatic silicon ion adhesive Layer
    Blue Film Technology

    No other LED TV is safe for your eyes and they have a patented right on this innovation of theirs. Hence, this is the USP, NG Corp is banking on. The company have successfully completed their pilot tests and launched the product on Amazon, Snapdeal & few select retail outlets & have already started the work on making Earphones Safe for your ears next!

    Hence, now you can binge watch on your Favorite shows or movie with your lights off and need not worry at all about the TV harming your eyes.

    NG Corp – Founders & Team

    Meet Shah is the sole founder of NG Corporation.

    Meet Shah, Founder of NG Corporation

    He is a Chemical Engineer & a MBA Graduate from NMIMS, Mumbai. He have always known somewhere that his calling is entrepreneurship. Since a young age, he had been inclined towards Entrepreneurship.

    Meet’s very first start up was in 8th std- booksmash.in where he sold used books online. It worked well but he had to shut it down due to his 10th board exams. As soon as he got free from both board exams and entered college, Meet came up with his second start up idea- chocoweaver.in where he made customized chocolates, catering to any wish of the customer from flavor, to shape to inscribed messages, he did it all!

    But with the rapid development of technology & his family business’s background in the CE Space, Meet could see how huge the space is, how fast it is changing & how there is a lack of homegrown brands which are nimble and have a New-Gen thinking. And after a few years NG was born!

    “I learned a lot from my previous experiences and it formed the basis of this start up. NG wouldn’t exist today if my past endeavours hadn’t happened. So it seems, every rock in my way guided me to NG!”, added Meet Shah, founder of Next-Generation Corp.

    They currently have a team of 5, where 2 are into manufacturing, 1 is on field sales & 2 of them are working on digital marketing & customer support.

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    Next Generation Logo

    “The story of finding the name isn’t as interesting as one would expect it to be, but i knew one thing since the beginning. THIS IS THE FUTURE OF TV! Protecting and helping pave an easier path for our future generations is our duty. Hence the name NEXT GENERATION.”, said Meet Shah, talking about the name of the company.

    Health is wealth is a motto every one of us has heard at least once in our lives. And protecting as essential an organ as our eye, is very vital.

    NG Corp – Business & Revenue Model

    The company sell their own manufactured LED TV’s directly to customers via Offline & Online channels.

    NG Corp – Startup Launch

    The products were launched officially on 15th Jan 2020 for pre-ordering and got their 1st lot of 100 LED TV’s on 15th March 2020 and they dispatched 94 units in 3 hours itself. They are paused right now due to COVID-19 but all set when markets reopen.

    To gain these orders, pre-launch buzz was very important and played a major role. The team used WhatsApp majorly to let the offline stores know what’s coming their way via tutorial videos, power points and sales visits.

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    NG Corp – User Acquisition & Growth

    For phase-2 of growth, NG Corp have come with a unique 1st time ever in the industry module for bringing the offline retailers on board to sell NG Products from their stores. Currently, nearly 65% of LED TV’s sold in India is sold through offline channel and people visit the stores before making a buying decision. Hence, no brand can ignore the offline channel if they wish to grow and reach maximum household and win consumer trust.

    They have named this module as E-SSD Omnichannel module where the retailer gets monopoly rights for his serviceable pin code and becomes the company’s Offline Retail Partner for the same. He will hence earn a commission whenever the product is sold online, as well as earn a margin when sold offline from his own store. NG have already onboarded 19 offline stores on this platform and are in talks with many other major retailers for West India.

    The company is currently incubated at Atal Incubation Center, NMIMS at Mumbai and have their Marketing & Sales Team operating from the incubation center SBM, NMIMS.

    NG Corp – Funding & Investors

    NG is a Bootstrapped company currently. The founder invested the starting fund of INR. 15 Lac, off which INR. 4 Lac came from winning various business plan competitions.

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    NG Corp – Advisors & Mentors

    The team has one of the largest distribution houses of Mumbai as their mentor, Etronics Global Distributors LLP which has been in this business since last many years and holds distribution rights for multiple brands for area of Mumbai & Gujarat.

    Having his father be in the same business since last 22 years also helped Meet have an edge as he got an access to lot of retailers, suppliers, industry veterans who were glad to help him at any stage and support him in the same.

    NG Corp – Recognition & Achievements

    1st Prize at Smart Pitch, IIT Bombay

    NG have won 3 awards for the idea:

    1. 1st Prize at Smart Pitch, IIT Bombay.
    2. Among top 8 at Chancellor’s Challenge, SVKM Group from 268 applicants.
    3. Among 10 Selected startups at Atal Incubation Center under NITI Aayog from 541 applicants.

    What are your thoughts on this new innovative LED TV? Have you bought a NG Corp LED TV? Have you ever experienced NG Corp TV? If yes. then do share us your experience on India’s 1st LED TV that is safe for our ear and eye.  

    Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

    NG Corp – FAQs

    Who founded the NG TV company?

    Meet Shah is the founder of the NG TV company.

    What is unique about EyeSafe LED TV?

    The company’s patented BlueFilm Technology absorbs 90% of these HEV Blue light & 100% UV Rays thereby making TV harmless for your eyes.

    And NG TV  Panel has 5 additional layers compared to normal LED TV Panel as below to make TV harmless:

    1. 5H Carbon Crystal Hard wearing Layer
    2. Anti Blue Light Layer
    3. Electromagnetic wave interference dielectric Layer
    4. PET Protective Layer
    5. Electrostatic silicon ion adhesive Layer

    What are the NG Corp earphones?

    NG EarSafe Open Ear Wireless Bluetooth Headphones do not harm your ears as thy have an open ear concept preventing issues related to hearing loss.

  • Samaara Tea—A Cup Of Positive Tea to Refresh

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the Samaara Tea.

    What is the beginning to a good day look like? Do you like tea? Do you relish it? Is it your everyday ritual to start your day with a cup of amazing tea? And when that cup of tea is just perfect, does it not give you utmost satisfaction? THAT! Utmost satisfaction is what Tea gives you every single morning. Chai (Translation: Tea) is something that runs in the blood of many Indians. Chai is like oxygen for many. The morning ritual starts with a cup of Chai for many people. It’s what gets people going. But as time advances so do people’s choices.

    The Indian Tea market is driven by the increasing demand of the beverage in the country, preferred by various socio-economic classes. Since Tea is an inexpensive beverage, and is consumed across all socio-economic consumer groups. Its affordability has been a major catalyst which has supported the popularity of tea across various developing markets, a majority of whom belong to low income groups. India is famous for its diverse flavours and tastes and has been a pioneer in the tea industry.

    Samaara strives to give their customers the best. And we leave no stones unturned to give our customers the best.

    Samaara Tea- Company Highlights

    Company Name Samaara Tea
    Founder Mr. Dheer Shah
    Headquarter Surat
    Industry FMCG
    Founded 2018
    Website smaaratea.com
    Registered Entity Name Jivraj Tea Company

    Samaara Tea – About & How It Works?
    Samaara Tea – Founder
    Samaara Tea – How It All Started?
    Samaara Tea – Name, Tagline & Logo
    Samaara Tea – Vision & Mission
    Samaara Tea – Target Market Size
    Samaara Tea – Products & Services
    Samaara Tea – Business & Revenue Model
    Samaara Tea – Customers/Clients
    Samaara Tea – Challenges
    Samaara Tea – Future Plans
    Samaara Tea – FAQ’s

    Samaara Tea – About & How It Works?

    Samaara Tea is a premium tea venture by Jivraj Tea Company, Bhagal, Surat. They already have an international market presence in the Middle East, South Africa, USA, UK, New Zealand, Europe and Singapore. Their Product ranges in Black Tea, Green Tea, Tea Bags and Instant Mixes.

    Samara brings a variety of teas to excite various taste buds. Exported to over 25 countries worldwide, Samaara has been serving premium tea for the past 3 years. With a lot of people loving Samaara for the quality it provides, it has been able to make its presence felt globally. Samaara always strives to deliver quality products and with exceptional on-time service. The company constantly pushes its limits and brings out new products to serve the customers.

    As the markets change, so does the approach and that is what has kept Samaara loved by everyone. The quality and taste of the Samaara range is unparalleled and that’s the reason, the connoisseurs vouch for it. With its tea variants of Strong Aroma, Loose Green Tea and Instant Tea Premix, Samaara hopes to add more flavours and increase its product line. Samaara is all set to delight everyone around the world with its taste and quality!

    Samaara Tea – Founder

    Samaara Tea is founded solely by Mr. Dheer Shah.

    Dheer Shah | Founder, Samaara Tea

    Mr. Shah has worked with Jivraj Tea company Education Background – Bachelors in Business Administration. His past time hobbies are Reading, Travelling and Listening Music. The main objective behind launching the brand was to make it a premium Tea Brand Which has its own stand in Export market and attract more youthful customers.

    Team Structure at Samaara tea consists of:

    • Dheer Shah – CEO & Founder
    • Rahul Thakkar – Exports & E-commerce Manager
    • Ankur Dhanuka – Exports & E-commerce Manager
    • Ishita Singhvi – Marketing & E-commerce Co-ordinator

    The work culture of the company, which is fun and a team who has a hunger for knowledge. The team is always hustling to provide the best product to their customers and be that cup of strong tea everyone is looking for. They don’t have a specific format for Hiring Candidates. It is based on a mix of merit and experience.

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    Samaara Tea – How It All Started?

    As the markets change, so does the approach and that is what has kept Samaara loved by everyone. The quality and taste of the Samaara range is unparalleled and that’s the reason, the connoisseurs vouch for it. With its tea variants of Strong Aroma, Loose Green Tea and Instant Tea Premix, Samaara hopes to add more flavours and increase its product line. Through travelling and interacting with new people around the world. Samaara has been composing and serving a beautiful symphony of flavours and textures to the tea lovers globally.

    Samaara Tea has the perfect fusion of age-old traditions that are infused with contemporary taste and strong colour. They provide the best quality packaging which helps in retaining the aroma of tea. Exported to over 25 countries worldwide, Samaara has been serving premium tea for the past 3 years.

    The brand serves tea to millions of cups every morning. The brand is named after a loving father’s beloved daughter- “Samaara.”

    Samaara Tea Company Logo

    Samaara Tea – Vision & Mission

    Samaara wants to create their online presence in India and they wish to make maximum sales from their website (under construction) only. Their Goal is to provide a beautiful symphony of flavours and textures to the tea lovers globally.

    Samaara Tea – Target Market Size

    The global tea market reached a volume of 6.2 Million Tons in 2018, registering a CAGR of 5.63% during 2011-2018. The global tea market is expected to witness a CAGR of 4.5%, during the forecast period 2020-2025. Black and green tea are the two most widely consumed products, with a market share of almost 39.19% and 30.54% respectively, in 2018. In 2019, the global tea market reached a volume of 6.5 million tons.

    According to a new report by Expert market research titled, ‘Indian Tea Market Report and Forecast 2020-2025‘, the Indian tea market consumption reached a volume of almost 1.10 million tons of tea in 2019. The market consumption is further expected to grow at a CAGR of 4% in the forecast period of 2020-2025 to attain 1.40 million tons by 2025. In case of India, it can be estimated that between 2019 to 2025 the tea production and consumption level will be increased at a CAGR of 2.88% and 2.25% respectively. The production and consumption level expect to touch the value of 1665.57 Million Kg and 1275.86 Kg respectively by 2025.

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    Samaara Tea – Products & Services

    Samaara Tea Products 

    Every flavour of Samaara tea has a unique aroma and is made up of customary blend. The secret behind Samaara Tea is that it comes right from the tea gardens in Assam and is infused with all the goodness of nature. The tea for this premium brand is hand-picked delicately and methodically processed which brings forth the perfect cup of tea with rich flavours and arousing aroma. The quality of the tea leaves, captivating aroma and strong flavours is what sets Samaara Tea aside.

    Samaara Tea’s rich quality remains unmatched and with its alluring variety of blends. Every little component is finely taken care of by them and Samaara treat tea with utmost respect and care. Every blend of it goes through different quality control procedures just so that their dear customers can have their perfect cup of tea and kick-start their day with high energy. Apart from that, every batch that is manufactured undergoes blind tasting that is taken up by renowned tea masters just so that the taste their consumers get is of the highest quality that makes various taste buds beg for more. Because it lasts longer, and more consumption i.e. approximately 330 cups per KG.

    Samaara started with a premium range of tea blends from Assam and is now also into marketing some scrumptious snacks that will add the perfect element of something sweet and something salty to tea time! Initially, Samaara started in South Gujarat, India, but it slowly spread its wings and is now reaching globally to sell its strong and aromatic tea blends.

    Samaara Tea – Business & Revenue Model

    The current business model used is of a D2C brand in-order to streamline the buying journey and allows them to retain full control of the manufacturing, marketing, and distribution of our products. The key to success for them was to understand that consumers still want what they have always wanted: quality and convenience. By using a D2C approach, they were able to cater these points.

    Samaara Tea – Customers/Clients

    Samaara Tea launched their Social media with creatives that focused on a campaign #kadakhai that was created keeping in the mind. The main USP of the product which is strong aroma tea. To increase brand awareness domestically and internationally, they associated it with lifestyle and food bloggers to spread the word and share their experiences with the product. Also, Samaara Tea drove various PR coverages to build an awareness in the world of Media.

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    Samaara Tea – Challenges

    Samaara Tea being an FMCG company, the major challenge they faced was shipping and shipping cost. To solve this, they started using recyclable materials for packaging.

    Samaara Tea – Future Plans

    The company’s current turnover is 7 Crores, internationally.

    Years Product Variants Geographies Team size Turnover
    Today 5 Middle East, South Africa, USA, UK, Europe, Singapore, New Zealand and India 4 Domestic – 0 International – 3 Crores
    After 5 years 8 +Asia Pacific 15 Domestic – 60 Cr International – 40 Cr
    After 10 years 10 Grow Deeper 100+ Domestic – 150 Cr International – 100 Cr
    After 15 years 10 200 +

    Samaara Tea is trying to take over the Tea market worldwide with its unique flavours. Have you tried Samaara Tea? If yes, then do share your experience. Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

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    Samaara Tea – FAQ’s

    What is Samaara Tea?

    Samara brings a variety of teas to excite various taste buds. With its tea variants of Strong Aroma, Loose Green Tea and Instant Tea Premix, Samaara hopes to add more flavours and increase its product line.

    Who is the founder of Samaara Tea?

    Mr. Dheer Shah is the sole founder of Samaara Tea.

    Who is the parent of Samaara Tea?

    Samaara Tea is a premium tea venture by Jivraj Tea Company, Bhagal, Surat.

    How Samaara Tea is different from other brands?

    Samaara always strives to deliver quality products and with exceptional on-time service. The company constantly pushes its limits and brings out new products to serve the customers.

  • Ethereum 2.0 : Launch, Price Predictions, Working, Comparison with Ethereum

    Global Market has been revolutionized through the Blockchain technology. The technology has disrupted the major sectors which include finance, agriculture, banking and health care. Ethereum is one of the largest cryptocurrencies in the market and a lot of decentralized apps and smart contracts have been build using the Ethereum network. Let’s look at what exactly is Ethereum 2.0 and Will it replace Ethereum?.

    What is Ethereum 2.0?
    What is Sharding?
    Proof of Stake
    Working of the Ethereum 2.0
    Difference between Ethereum and Ethereum 2.0
    Price Predictions of Ethereum 2.0
    When will Ethereum 2.0 launch?
    FAQ

    What is Ethereum 2.0?

    Ethereum 2.0 is the modified or an upgraded version of the already existing Ethereum blockchain. The main aim of Eth 2.0 is to increase the number of transactions by increasing the scalability and the speed of the previous Ethereum network. Ethereum is known as Eth2 or Serenity and it is the pseudo name for the new version.

    As compared to the previous version of Ethereum network, the Ethereum 2.0 has some fundamental changes in its design and structure. The two major changes that were done in the Ethereum 2.0 are sharding and proof of stake.

    What is Sharding?

    Sharding is a process through which there is a multiple blockchain split through a single blockchain. The multiple blockchains will be known as shards and it would make the entire network of the Ethereum blockchain more efficient.

    There will be an increase in the efficiency as the multiple blockchains will be handled by multiple validators which will reduce the workload. The information related to a particular shard will be maintained by a particular validator and there would be regular shuffling between the shards in order to avoid any kind of manipulation between the validators.

    The communication and the coordination of shards are conducted and maintained through the beacon chain.

    Proof of Stake

    In the mechanism of proof of stake, the miners would be replaced with the validators. Their major role would be to validate the transactions by providing storage, computer power, maintaining the bandwidth and proposing new blocks.

    The validators will be paid using ETH periodically and in order to reduce the malpractices the validators will have to provide a deposit of 32 ETH which should be locked in and the deposit will be forfeited fully or partially if the validators involve in a malpractice.

    Working of the Ethereum 2.0

    The most important aspect of the Ethereum 2.0 blockchain is the validators. They are the ones responsible for the maintenance and the infrastructure of the cryptocurrency. Every validator will have two keys with them which are the signing key and the withdrawal key.

    Signing Key

    In order to perform the work for the blockchain, a signing key is used. The sign in key must be active 24/7 as the validators have 3 main functions which include adding blocks and proposing the blocks to the beacon chain or the shard chain, to report if there are any malicious behaviors from the validators and to attest the validity of the shard chain or beacon chain.

    Withdrawal Key

    The actions on the funds are controlled by the withdrawal key. There is no necessity that the withdrawal key should be available 24/7 like the signing key. However, the validator needs to ensure that the withdrawal key is secure as it has control over all the funds and that is one of the major reasons why the validator has to lock up 32 ETH in the beacon chain.

    However, the validators do not work alone, they work in a group of around 128 validators as a committee.

    Price of Ethereum 2.0
    Price of Ethereum 2.0

    Difference between Ethereum and Ethereum 2.0

    The Ethereum and Ethereum 2.0 have a major difference in the mechanism they work on. Ethereum works on the mechanism of miners, where they have to solve a puzzle to record a transaction and whoever solves the math puzzle first will record the transaction, it is called proof of work. Whereas Ethereum 2.0 works on the basis of proof of stake where the validators record the transaction.

    Ethereum consumes a lot of energy as it requires a high amount of computer power but Ethereum 2.0 uses a comparatively lesser amount of energy.

    Price Predictions of Ethereum 2.0

    There are a lot of price predictions related to Ethereum 2.0 PrevisioniBitcoin has predicted the price to be around USD 4740 for the year 2022. Coinpedia, Longforecast and Coinpriceforecast have predicted the price to be around USD 8000.

    However the highest prediction is that of Brian Shuster who is the CEO, president and chairman of several companies. He predicts the price of an average single coin of Ethereum 2.0 to be around USD 100,000 and expects a market cap of 10 trillion which is that of gold.

    When will Ethereum 2.0 launch?

    The Ethereum network is already the second largest in the cryptocurrency market with around more than 1,400 Ethereum projects being built. The launch of Ethereum 2.0 will be in stages and is expected to be in the market by the year 2022.

    The Eth 2.0 however has a lot of advantages and a higher scalability option compared to the Ethereum network and it is expected to increase the interest of the investors in the coming years.

    Conclusion

    Ethereum 2.0 is considered to be much more secure than the Ethereum network and will be faster as it is expected to have a transaction of around 10,000 per second. The Ethereum 2.0 will concentrate on building more projects.

    FAQ

    When will Ethereum 2.0 launch?

    A full scale launch of Ethereum 2.0 is expected till 2022.

    Will Ethereum 2.0 replace Ethereum?

    No, Ethereum 2.0 will not replace Ethereum but It is an upgraded version of Ethereum.

    Will Ethereum 2.0 affect Ethereum price?

    The value of ETH goes up and down every day so its unclear to say Ethereum will affect the price or not.

  • Top Brands Endorsed by Arshad Warsi

    The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer.

    Arshad Warsi has received tons of Awards for his splendid performances like The Filmfare Award. He won this prominent award among five great nominees. Arshad Warsi is known for acting in various types of film genres and has endorsed with quite a few brands.

    Domino’s Pizza
    ACKO Insurance
    Pepsi
    FAQ

    In this article, we will discuss those brands that Arshad Warsi endorsed.

    Domino’s Pizza

    Domino’s Pizza has always brought real joy and humour to its advertisements. It considers it as a major aspect for the promotion of their widely famous Domino’s Pizza brand. Arshad Warsi with his legendary performance of Circuit in Munna Bhai MBBS and other different characters in films brings a distinct charm and humour to his personality. Therefore, he suits best with humour and joy advertising.

    Domino’s Pizza has signed the Bollywood actor, Arshad Warsi as its brand ambassador to take its status to a next level of marketing. With his fame of circuit, there could not be any other fit for the promotion of this prominent brand.

    In an interview, the CEO of Domino’s Pizza India Ltd. said, “Arshad Warsi is the perfect fit for Domino’s Pizza. And, we are pretty sure that he with his iconic versatile personality and skills could take our brand to a high rise of success.”

    Domino’s Pizza has focused on the audience of youth and urban families, so they needed someone who belongs to the same status and age group. A person who could bring out the real humour in the advertisements and joy to the consumers. That’s why, from all aspects, Arshad Warsi fits perfectly as the brand ambassador of Domino’s Pizza.

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    ACKO Insurance

    One of the very prominent and leading digital insurance companies, ACKO Insurance has signed the Bollywood actor, Arshad Warsi as its brand ambassador. He is the face of its latest marketing campaign. Arshad Warsi along with the cricketers of Mumbai Indians IPL team is also featured in this campaign.

    This campaign is focused on bringing awareness to the minds of people on the better ways of buying insurance from ACKO Insurance. This insurance company offers various low insurance premiums without any further side commission.

    ACKO Insurance is pretty famous in India as it has sold over 800 million policies and safeguards more than 60 million consumers. Its new campaign featuring Arshad Warsi aims to propagate its policies and gather more consumers with a convenient, hassle-free and good experience along with the low premium offers.

    Together with Arshad Warsi and Cricketers of Mumbai Indians IPL Team, ACKO Insurance is aimed to rise and get more beneficial results and outlines for its brand. This campaign is promoting more people to try out this company’s policies.

    Pepsi

    Pepsi’s TVC is an extremely popular brand in India with its incredible campaigns and services. The brand first featured Arshad Warsi and Amitabh Bachchan in its advertisement. They played out the rural setting which has always been the main focus of this brand.

    Both the actors were featured in a short film ad by Pepsi where they acted as a Yuppie sport look by Warsi and an old man by Amitabh Bachchan. It started as some crates of Pepsi were placed on a boat and Arshad Warsi is giving instructions to the boatman to begin paddling.

    As they reached halfway, the boatman asked Warsi for some Pepsi to relieve his thirst. But Warsi denied it. Then the old man thought something clever to make Warsi realise.

    The trip began again and Warsi was grooming himself but soon he got the shock when the water came upon the base of the boat. This ad was quite famous for the splendid performance of both the actors and the message behind the ad.

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    Conclusion

    Throughout his career, he has endorsed many brands such as Pepsi, Dominos India and ACKO Insurance. Because of his marvellous sense of humour and extraordinary personality, he is the perfect choice for these brands. Arshad Warsi has been tremendous with his performances in various ads.

    He has promoted many brands with great enthusiasm. And with his extraordinary joyful personality, he is chosen as the brand ambassador of some very prominent brands.

    FAQ

    What is the Net worth of Arshad Warsi?

    The Net worth of Arshad Warsi is around $40 million.

    What is the current age of Arshad Warsi?

    Arshad Warsi is 53 years old and was born on Apr 19, 1968.

    Who is Arshad Warsi’s Wife?

    Maria Goretti is Arshad Warsi’s wife, she is an Indian MTV VJ and has hosted several TV shows.

  • This is the reason why Maruti Suzuki saw a decline of 71% sale in May

    Maruti Suzuki India which is one of the largest manufacturers of the four-wheeler segment in the country has seen a decline in the sales during the month of May. The company has been a pioneer in the consumer market segment of four-wheeler sales in the country. Let’s look at the reason for the decline in the number of sales.

    Maruti Suzuki – Latest News
    Segment wise decline
    Reason for the decline in Sales of Maruti Suzuki
    About Maruti Suzuki India
    FAQ

    Maruti Suzuki – Latest News

    On 1 June 2021, Maruti Suzuki had reported that there was a decline of around 71% in the sales of the largest carmaker in the country on May 2021. The carmaker has seen a decline of 71% when compared to the sales on April 2020 as during the month of April the sales were around 1,59,691 compared to the sales of May which amounted to just 46,555 units.

    Maruti Suzuki India had also conveyed that their domestic dispatches to their dealers in the month of May amounted to around 35,293 units which saw a decline while compared to the month of April which amounted to around 1,42,454 units.

    Segment wise Decline in sales of Maruti Suzuki

    The sales of mini cars of the company such as S-Presso and Alto saw a decline of around 81% during the month of May which amounted to 4,760 units when compared to April which amounted to 25,041 units.

    The sales of the compact segment vehicles such as Swift, Baleno, Dzire and Ignis saw a decline of around 72 % during the month of May which amounted to 20,343 units when compared to April which amounted to 72,318 units.

    The sale of the mid-sized sedan which is Ciaz saw a decline during the month of May which amounted to 349 units when compared to April which amounted to 1,567 units. The sale of Utility Vehicles which include Vitara Brezza, Ertiga and S-Cross had also seen a decline of around 75 % during the month of May which amounted to 6,355 units when compared to April which amounted to 25,484 units.

    As per the report received from Maruti Suzuki India, the company has also seen a decline in their export segment of around 35% which amounted to 11,262 units in the month of May when compared to the 17,237 units in the month of April.

    Reason for the decline in Sales of Maruti Suzuki

    One of the major reasons for the decline of the sales for the largest carmaker in the country was due to the shutting down of their manufacturing units. It is seen that the company had shut down the production process in the month of May 2021 from 1st to 16th.

    The production process was stopped by the company in order to divert the oxygen from the industrial usage for the medical purpose across the country. There was a nationwide crisis as the majority of the hospitals have been facing a lack of oxygen supply for the patients and a lot of them losing their lives.

    Soon after that, the major places in the country had gone under lockdown and not having a proper production process for the entire month has affected the sales volume of May 2021.

    Maruti Suzuki Sales compared to May 2020
    Maruti Suzuki Sales compared to May 2020

    About Maruti Suzuki India

    Maruti Suzuki India is a subsidiary company of the Japanese based automotive manufacturer Suzuki. The company was formerly known as Maruti Udyog Limited and was owned by the Government of India in between 2981 to 2003. In the year 2003, the Government of India had sold it to the Japanese company Suzuki Motor Corporation.

    The company has a market share of around 53% in the Indian car passenger market. The company has its headquarters located in New Delhi, India.

    Conclusion

    Maruti Suzuki India has conveyed that due to the shut down of production for the supply of oxygen and disruptions faced due to lockdown, the normal production hasn’t taken place in the past two months and hence the sales volume of May 2020 is not comparable to the one that of May 2021.

    FAQ

    Who is the CEO of Suzuki?

    Osamu Suzuki is the current CEO of Suzuki.

    When was Maruti Suzuki founded?

    Maruti Udyog limited was founded by the government of India in 1982.

    Is Maruti Suzuki most selling car in India?

    Yes, Maruti Suzuki has been consistent in selling most number of cars for fourth consecutive year.