In recent years mobile games have gained enormous popularity due to the rise in smartphone technology. The ability to pull out your phone and play an immersive MMO game wherever you are has taken the masses by storm. Every few months a new phone with a higher tier of features is available in the market. These allow more intuitive mobile games to be released. Another fact that attracts casual gamers to the mobile platform is that most popular games are free to play. All you need is a decent phone with an internet connection and you’re good to go.
This brings up the question of how mobile game developers and industries earn their buck if the product is free to download and play. The money spent by players on mobile games is set to reach $138 billion by 2025. The business model of the mobile game industry is primarily based on its users and their marketing strategy.
Mobile Game Monetization Models and How they make Money
Mobile game monetization mainly falls under 3 types. They are IAP (In-App Purchases), IAA (In-App Advertising), and Paid apps. These models rely on the user base of the game and also on the effort put into the game’s marketing during the pre and post-development stages. A successful game with an active user base is only thriving because it had a good start. The initial steps in marketing taken around the release of a game affect its exposure to the public, the hype, and initial downloads. Understanding the different models of monetization can explain the success behind the mobile game industry.
Free to play games rely on either the IAP, the IAA, or both. This works great for the users because they have the freedom to try out a game without making a purchase. Once in-game, players have the option to purchase certain in-game assets. These can be in the form of perks or abilities which help you progress further ahead in the game. Players have the choice to completely avoid this purchase and continue playing the game normally. On average only about 4% of players make a purchase within a game. The players who make these purchases often repeat them and hence are the primary sources of income for the game.
Games may also have subscriptions that grant the player more items and eventually an edge over normal players. Games with this form of monetization usually track live data and are updated based on it. The industries based on the IAP model constantly try to get players to make these purchases. Periodic sales, offers, and in-game items that are otherwise unobtainable are presented. Popular games like Candy Crush and PUB-G mobile are based on this model.
In-App Advertising Model
As the name suggests games utilizing the IAA model make money by showing ads within the game. These can be in the form of banners, pop-ups, or click-to-watch ads which often reward the player with in-game credits once viewed. According to a survey by eMarketer, 74% of mobile gamers in the United States would watch a video advertisement if they got in-app content in return. Services like Google’s Adsense, Mopub, and Adcolony are used for this. This also opens doors for marketing and collecting data from a large player base. The game industry can then use this data for future games or other products they have in their lineup.
This is the more traditional approach where the player has to buy the full game to be able to play it. Most PC and console games follow this model. There is no live data tracking and updates are slow or absent. Certain indie games, ports to mobile from other platforms usually end up being paid. Apps and games often offer a ‘premium’ version of their product with a purchase with the promise of no advertisements and added benefits. Single-player titles and PC ports have good reason to follow this model as no future updates are normally needed. Players buy the game to play the game and that’s all the game makes. To keep players interested certain mobile games release DLCs and other game assets with an additional purchase.
Most popular monetization model – mobile gaming
Mobile Game Marketing
Marketing done right can help a mobile game get its initial number of downloads. More initial downloads mean a higher DAU (Daily Active User) count in the initial days of a game. Marketing is done in all 3 stages of making a game. Pre-production, during development and post-production. Pre-production marketing may include research and analysis of the targeted player base. Games are normally alpha and beta tested during their development days. Players provide valuable feedback and developers improve their game even more. Trailers are released and the game starts to build hype among the targeted players eager to try out the game. Post-production marketing is often promoting the game through ads and improving through live user data.
As it is with any game, more players mean more revenue and a higher chance of being a successful game. It’s safe to say that marketing plays an elevated role in the lifespan of a game.
Mobile Gaming – Conclusion
The success of a mobile game is determined by factors like ARPDAU (Average Revenue Per Daily Active User) and player retention. By 2023 there will be 3.07 billion mobile players worldwide which means an enormous boost to the mobile game industry’s existing $85 billion worth. The mobile gaming business is more alive than ever and the industries behind it are growing rapidly into the future.
Fiverr is an online marketplace for people to find and give services of various types. Since its launch in 2010, Fiverr has grown into an arena of opportunity in itself with more than three million gigs in its database. It has become the largest marketplace for digital services in the world. Each service on Fiverr cost a minimum of $5 until 2014. After that they removed this price limit as the marketplace grew.
Fiverr more or less works like any other place where one looks for a service and the other offers one. The sellers mention the services that they can provide and those who want to buy it will ask a few questions to confirm if the service matches their requirements and make a purchase accordingly.
Amidst this business, Fiverr takes 20% of the transaction. As mentioned earlier, the variety of services that can be found here is really wide and what you can do is to make a mini sales pitch by explaining your potentials that will make the buyers make the purchase.
It is a credible website with its own customer support. They will help you regarding any concerns at any point of time. It protects both buyers and sellers in a judicious manner. As a buyer, if your order is not delivered, you can either get a refund or an extension. The sellers can take a test which is a new feature of the website that will add to their credibility. Good reviews, information about their education will further strengthen the credibility of a seller on the website. The quality of the seller can be assessed by the buyer by going through their ratings and reviews.
Categories in Fiverr
The following are the major categories that are available in Fiverr. All these categories contain more than 30 subcategories.
The variety of projects that you get to work in Fiverr is unmatchable.
Easily accessible
The website is constructed in such a way that it is extremely easy to get a hang of it and locate the suitable service.
Additional Income
No matter how less or more the buyer pays, it is definitely an additional source of income. It is always good to tap at this opportunity.
Cons of using Fiverr
Underpaid
If not often, at least in the beginning you will be disappointed to observe that you are underpaid for your services. Apart from that, 20% of the transaction goes to Fiverr and this makes the situation further grim for the seller.
Inconsistent
With the style of transaction in itself, it is clear that Fiverr does not offer continuous money. It completely depends upon how you do the business with the buyer – and hence Fiverr can never be a reliable source of income.
Delayed Payments
Fiverr takes upto 14 days to complete their payments. If you are a verified seller, chances are that your payments will be transacted faster.
Pressure
Fulfilling requirements can be stressful in most of the cases. This happens especially in the beginning mainly because the seller does not want to get any bad reviews.
This also means that sellers will have to sacrifice upcoming orders in order to prioritise the existing ones.
Fake reviews
This is the biggest bane of Fiverr for all its stakeholders. Sellers write or hire people to write fake reviews for them and will mislead the buyer into losing money for low quality work.
Lack of satisfaction
It is unlikely that neither seller nor the buyer gets satisfied in the transaction although satisfaction is not a rarity. In many cases, the seller is underpaid and the buyer often gets low quality works done.
This adversely affects the business of both the buyer and the seller.
Analysis of Fiverr in 2021
From various reviews and studies, it was observed that Fiverr is not a great place for freelancers any more. It has lost its reputation over the period of time. Its ranking systems are flawed and fake reviews outnumber the original ones. There is always a lack of communication between the buyer and the seller which creates a trust issue all the time. It has become the market for the smart ones.
It’s good for those buyers who have a way with choosing the right service in the right quality or to be precise; for those who know how to exploit the service providers.
And as far as the seller is concerned, they mostly provide low quality works in a way that was not advertised. It is a loss for them. The competition is so high that they have to lower their prices to stay in the market. Once they do that they might get more orders. Many sellers in Fiverr say that they work too hard for too little money. Most of the transactions occur at the base price of $5 which makes things largely dull for the sellers.
Set the price that is worth your effort. In this way only the right customer gets to you. It will help in ensuring satisfaction on both ends.
Make use of the resources that is put forth by Fiverr that will help you in improving your business.
Be honest to your work and deliver orders on time.
Focus on quality and not quantity – over time you can develop a strong base which can convince your buyer the reasons for the service’s relatively high price.
Tips for Buyers on Fiverr
Do not be blinded by reviews, it can be fake.
Read the negative reviews before you place your order.
Be clear about what you want.
Focus on quality of the work rather than trying to get work done at a cheap rate.
Do not hesitate to complain if the order delivered is not satisfactory.
Conclusion
However, it cannot be ruled out that there are a lot of decent people there too. Be careful about the red flags and contact customer support in case of any help. Do not lower your prices for more business and ensure that you get the right buyer and seller. After all, no place is bad when people on both sides have the right intentions.
FAQ
Which country uses fiverr the most?
Most of the Fiverr traffic comes from India and then followed by US.
What sells best on Fiverr?
Product Demonstration Videos, Video Editing, Video Intros & Outros for Business, Slideshow Videos, Logo Design, and Photoshop Editing are some of the jobs that sell most on fiverr.
What is a gig in fiverr?
A Gig is termed as the service you offer and sell within the marketplace at Fiverr. Your Gig is an opportunity to showcase your talent to potential customers, as well as to provide all the information they may need prior to placing an order.
There were a lot of articles and discussions about the tax evasions done by the big tech companies, which include Amazon, Google, Facebook, Netflix, etc. The companies have said to be paid very little amount in tax as they use tax havens and shift their operational region to avoid huge tax which should be paid to certain countries. The G7 summit has introduced a new tax system. Let’s look at the new tax system and how it would benefit India
The group of 7 countries that are commonly known as G7 countries has decided on implementing the historical tax system on the global tech and multinational companies which will be a global tax. This proposal and decision are made with the aim to reduce the tax evasions conducted by the companies where they generally shift their operation base to the regions with a lower tax rate.
Countries that have agreed to the Corporate Tax Deal
The deal is likely to be put forth in the G20 summit, which is going to be held in July 2021. As of now, a total of 7 countries agreed that includes Canada, Germany, France, Japan, Italy, the United Kingdom and the United States.
The proposal contained of 3 major decisions that were taken during the meeting.
The companies or the multinational corporations will be forced to pay taxes on the profit they earn overseas.
A minimum corporate tax of around 15% will be imposed on the multinational corporations on a global basis.
The countries can share taxes on the profit earned by the companies or multinational corporations in a specific country through digital sales where the company has not got a physical presence.
The G7 finance ministers and the Central bank governors conveyed that they will be committed to reaching an equitable solution on the allocation of taxing rights, the market countries will have to agree to share at least a taxation of 20% on the profits earned by the multinational corporations.
They also conveyed that they would provide a proper coordination in applying the new tax rules and to remove the digital service taxes and other similar taxes that are levied on the corporations. They further added that they were looking forward to getting into an agreement with regards to the corporate tax in the G20 summit held in July 2021.
How will India benefit from the tax deal?
In the year 2019 the Finance Minister of India, Nirmala Sitharaman had cut down the corporate tax rates for the Indian based companies to 22 % and for the new Indian based manufacturing companies to 15 %. This would add an advantage as the bilateral tax agreements between the countries are also around a similar range.
Since the tax rate in India is around 15 %,which is similar to the tax rate announced in the G7 summit, the country will not have to increase its tax rates. This would be a positive approach as India will be able to attract a lot of investments into the country. Furthermore, the existing tax havens may become unattractive and we can see a lot of investments coming into India.
The decision of the countries in taxing the multinational corporations that have a significant sale in the country without a physical presence will let India tax a lot of corporations that earn a huge amount of money through digital sales alone.
Amit Maheshwari who is a Tax Partner at the consulting firm AKM Global has conveyed that India would be able to benefit a lot from the newly proposed corporate tax as they are a big market for the huge tech companies.
However, it is to be noted that as part of the agreement India will have to stop collecting the Digital service tax that it has levied on the companies such as Amazon and Google. India levies a Digital Service Tax of around 2 % on the revenues generated in India through the digital services offered by these companies. This includes digital platform services, data-related services and digital sales.
India is expected to gain a lot from the new corporate tax discussed and approved in the G7 summit but tax havens such as Ireland, Netherlands, Luxemburg, Hong Kong and the Cayman Islands are going to face the consequences of the deal.
FAQ
What is G7 tax deal?
The Group of Seven or G7 countries have agreed on a tax deal to impose a global tax on multinational corporations. The proposal is aimed at reducing tax evasion committed by large multinational corporations that often shift their base of operations to regions with lower tax rates.
Which countries come under G7?
The seven G7 countries are Canada, France, Germany, Italy, Japan, the UK and the US.
Why was G7 tax deal proposed?
G7 corporate tax deal was proposed to reduce tax evasion committed by large multinational corporations that often shift their base of operations to regions with lower tax rates.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fanzart Fans.
Indian lifestyle has been undergoing a major transformation, especially since the last few years. There has been a growing inclination towards luxurious high-end designer products. Homes are fast becoming smart homes and home appliances are becoming modern and stylish. With everything else, the ceiling fans are also getting upgraded to designer ceiling fans in Indian households. For many, ceiling fans are not merely an appliance for keeping the rooms cool, but is also something that enhances the home interiors.
To meet the growing demand for Designer Fans in India, Fanzart, a Bangalore based startup is offering premium designer fans to add that zing to your interiors.
Fanzart is a Bengaluru based startup, which is the ideal destination for designer fans. They provide a great range of products for specific use cases – fans for dining tables, bathrooms, kitchens, living/drawing rooms, offices, and more.
Fanzart’s USPs include:
Fan Designs – They have over 100 designs of fans to suit any interior or exterior.
DC motor fans – fans are eco-friendly and absorb 70% lesser power.
Human sensor – These fans have a human sensor that smartly adjusts its rotation based on where humans are seated.
3D oscillation – Fanzart offers the first 3D oscillating fans in India.
360-degree rotation – The first 360-degree rotating fans in India.
Summer– Winter feature – Over 30 of Fanzarts’ models rotate bi-directionally. Anticlockwise for a cool breeze and clockwise direction for a cozy warm air effect.
Reversible blades – The blades can be flipped upside down for a different finish or look.
Whisper Quiet – Fanzarts’ fans are under 50 dB of sound.
Specific use cases – Fanzart designs suit specific use cases – all kinds of rooms, dining, kitchens, walk-in wardrobes, offices, retail showrooms, outdoors, manufacturing units, Hotel back offices, lobbies, restaurants, gardens and more.
Smart – Using sensors and automation, Fanzart aims to achieve a lot with fans.
Fanzart Designer Fans
It is the commitment, desire, and attention to detail that has seen Fanzart leapfrog its competitors and soar to the top in such a short period. Today, the company has risen to prominence as a pioneer and leader in the luxury designer fans segment, and we’re known to create products that not only look stylish, simple and artistic, but also efficiently robust.
Fanzart Fans – Industry Details
In recent years, India has gone through significant changes regarding lifestyle, employment, and migration from one place to another. Indians are now getting fast-paced and are developing a taste for a high-end lifestyle. A good lifestyle starts with a well- designed home, and Indians nowadays prefer their homes to be luxurious and comfortable. This is the reason for the rapidly growing interior design industry in India.
We believe that Designer Fans will have the same revolution as the LED did – says Tarun
Fanzart targets a market size of 3% of the Indian market – HNI & UHNI. Further, Fanzart is working to gain a share of about 20% of the Designer Fan Segment. However, this segment does grow YoY.
Fanzart Fans – Founders and Team
Anil Lala, Tarun Lala & Sangeeta Lala are the Co-Founders/Owners of Fanzart Fans.
(L-R) Anil Lala, Sangeeta, Lala, Tarun Lala
Mr. Anil Lala is the founder & director of Fanzart. A visionary, and first generation entrepreneur Anil, has over two decades of experience and worked as managing partner of ‘Cosmos Electronics’ and ‘Managing Director’ at Theme Apparels India Pvt Ltd. He is known as one of the pioneer industry leaders to bring luxury fans to India.
Tarun Lala, Executive Director of Fanzart, is an electrical engineer from Northeastern University, USA. A technologist at heart, Tarun besides Fanzart, also founded Levo Labz, a technology development company. Passionate about designs, Tarun also started a podcast for Architects & Interior designers called ‘Interior Vibez’ to give the world a little sneak peek into the art and science of designing spaces. Having learnt the nitty- gritties of entrepreneurship form Stanford School of Business, Tarun returned to India in 2012 after a two-year stint in the US to collaborate with his father on the next big thing in the world of fans – Fanzart.
Sangeeta Lala is the President, Retail at Fanzart. She has a hospitality background and has worked with hospitality majors like TAJ and Oberoi groups. Sangeeta is a people’s person and supervises Fanzart’s Retail and Sales tasks with expertise
Fanzart currently has 30 core members and franchise partners.
Fanzart Fans – How it Started?
Having discovered fancy grandeur fans in the United States, the Fanzartowners wanted to install the same at their house in Bangalore. But they could not find the designer fans they were looking for, in India. It is out of this situation that the idea behind Fanzart has taken shape.
The Fanzart team initiated research to gain a better understanding of the designer fans market. In the process, they got in touch with Designer Fan product brands from other countries, spoke to them, visited them, and then started looking out for Design Firms and Factories.
Fanzart’s validation process involved interior architects, designers, HNI / UHNIs, and understanding the buying process for fans. In the process, the Fanzart team understood the existing gaps in the fan industry mainly from architects and interior designers. Hence, when architects and interior designers were told about the concept of Fanzart, they received affirmative response and immediate support.
Fanzart Ceiling Fans
Fanzart Fans – Name, Tagline and Logo
Fanzart adds the ‘art’ factor to the fans, as such the company’s name is a combination of the words ‘fans’ & ‘art’
Fanzart fans Logo
We were bringing art to fans and the only options were artisan and fansart, and we finally froze on Fanzart – explains Tarun.
Fanzart Fans – Business Model and Revenue Model
The Fanzart business model is flexible and includes: B2C, B2B2C and B2B. Their products range from INR 6990 to INR 1,27,990.
Fanzart Fans – User Acquisition
Fanzart, for its initial customers, relied on different mediums and platforms which include Showrooms, Online channels, and Via Architects & Interior Designers. After gaining the first lot of customers, Fanzart has widened the scope of their marketing techniques. Currently, the company acquires customers though online marketing, offline marketing, architects & interior designers and through strategic partnership. The company has partnered with Hometown (a Future Group subsidiary).
Last Mile purchase has been the major challenge for Fanzart, which they overcome by fostering and strengthening collaborations with Architects & Interior Designers.
Fanzart Fans – Awards
Fanzart has been awarded several times by different platforms. The awards received by the company are –
Power Brands – Rising Star
Best Product Brand in Interiors
Entrepreneur of the Year.
Woman Entrepreneur of the Year.
Best Designer Fan Brand in India.
Fanzart Fans – Future Plans
Currently, Fanzart has 60 showrooms across India. Fanzarts aim to become the go-to brand for luxury fans – for architects, interior designers, HNIs, and UHNIs.
Fanzart Fans – FAQs
What is Fanzart Fans?
Fanzart is a Bangalore based startup that offers premium designer fans to add that zing to your interiors.
Who are the Fanzart owners?
Anil Lala, Tarun Lala & Sangeeta Lalaare the Co-Founders/Owners of Fanzart Fans.
What is the price range for Fanzart Fans?
The Fanzart Fans range from INR 6990 to INR 1,27,990.
Wine market in India is still in its infancy. The annual per capita consumption of wine is very low as compared to many European countries. Drinking wine is not a part of Indian tradition. As such negative public and religious opinions have prevailed regarding wine, in the Indian society for many years. But with globalization and with a huge segment of Indian population becoming more educated and financially strong, the demand for wine in India is increasing.
We have interviewed co-founder of Fruzzante, Mrs. Priyanka Save to know more about this unique wine business.
While most of the wine in India and around the world is made of grapes, Fruzzante, a brewery in Bordi, Maharashtra has given an interesting twist to the beverage by manufacturing wine with the Indian local fruit, chikoo. Fruzzante is the solitary producer of chikoo wine.
The mission of the company is to make quality wines from chikoo and other fruits like pineapple and mango and break the stereotype in the wine industry where wine is primarily made from grapes only.
The company’s vision is to aid the chikoo farmers by providing them with the dire acknowledgment that they deserve.
Our journey began from the grassroots and will forever be respectful of that.
Fruzzante – Industry Details
According to the India Wine Market Overview (2018-2023) report, Indians are becoming aware of the health benefits of wine. As such, the Indian wine market has grown with a CAGR of more than 25% in the past five years.
A recent report by Dataessentials, revealed a 39% increase in the inclusion of beer and wine-based cocktails in menus. For instance, combinations of gin and sparkling wine with a melon slice or rum with prosecco and fruit juices are gaining popularity. Keeping in view this shift in consumption patterns and preferences in alcohol beverages, producers will have to come up with complex flavors and preparation methods. Many varieties of drinks such as ‘smoked’, ‘toasted’, or ‘pickled’ are being introduced to cater to the younger demographic.
Also with wine consumers becoming more health conscious and concerned about calories, bloating and headaches, producers are on a lookout for healthier ingredients like vegetables and fruits. According to Priyanka, India has the prowess to compete on a bigger scale in the wine industry.
The mismatch in production will steadily level up within the next few decades which makes it an interesting market to be a part of.
Fruzzante – Founders
Priyanka Save & Nagesh Pai | Co-Founders, Fruzzante
Priyanka Save and Nagesh Pai are Co-founders of Fruzzante.
Mr. Shrikant Save has been helping the company reach out to the export market. Fruzzante also has a bunch of sales staff and creative support team as well.
Fruzzante – The Idea
Priyanka has childhood memories associated with the chikoo orchards of Dahanu-Gholvad in Maharashtra. In 2004, a seed borer disease sever ely affected the chikoo plantations. The chikoo market was hard hit due to this disease and the farmers had to cut off their plantations. The market acceptance of the fruit was severely affected. Priyanka’s family owns Hill Zill resort in Bordi, 25km away from Dahanu and they thought of reviving the chikoo market. Their initial idea was to process chikoo in a packageable form. But products made from dried chikoo failed to attract customers. Again, chikoo juice was highly perishable. Finally owing to the fermenting nature of the fruit, it was decided to start making wine with chikoo. They visited numerous wineries in India as well as overseas to acquire precious knowledge about perishability, extraction, fermentation, storage and packaging. After all the research the brewery was set up in the family’s resort in Bordi.
Fruzzante – Name and Logo
We wanted a name to indicate both fruit and fizz. Hence the name Fruzzante.
Fruzzante logo is a stamp that indicates quality consciousness which is their priority when manufacturing a product.
Fruzzante Logo
Fruzzante – Product
Fruzzante wine is the world’s first and only producer of a cider-style alco beverage made from chikoo extracts. It is also the only company producing fruit-based and non-grape bottled products in the wine category that is currently commercially available. Its products are both vegan and gluten-free which makes it a healthy choice as well.
Fruzzante Products
Apart from chikoo cider wine, Fruzzante has released other variants in the vegan beverage range made in cider style including Pineapple, Mango, and Spice Garden (Cinnamon, Ginger, and Honey with chikoo). They also have a sparkling white wine made from star fruit blended with grapes under the brand name JIWA and a premium honey dessert wine or mead under the brand name ARKA i.e, aka the Fruzzante beer.
Fruzzante – Revenue Model
Fruzzante prices their wines at an affordable INR 255 for 330 ml. The cost is also considering the 100% Excise duty applicable on the product, unlike grape wines that are duty-free in Maharashtra. 20% VAT is also applicable, unlike grape wines where 16% rebate is applicable. The company has approached state governments several times to treat all fruit wines as equal and be given the same benefits as grape wineries enjoy. However, it awaits an answer on the same.
Fruzzante – Customer Acquisition
Acquiring the first 50 customers came rather easy. The winery being a part of a 30-year-old family owned resort, they started with giving winery tour to all room guests. A lot of appreciation along with business came along as the winery tour activity got more and more popular.
Fruzzante – Challenges
The initial challenge was that regarding the nature of the raw material, chikoo. There were problems with high pH levels, uneven ripening, and low shelf-life. The fruit is immensely dissimilar to fruits like grapes which ripen naturally and harvest easily. It rather requires controlled environments, and hence the Company resorted to ripening in chambers that control the natural ripening process as opposed to non-organic means. The benefit was uniform ripening and hence better quality of juice, thereby resulting in a quality product.
Fruzzante Wine manufacturing Plant
Fruzzante also faced several challenges in terms of processing the fruit. But Priyanka and Nagesh being experienced mechanical engineer, they were able to handle the issue efficiently. They created conducive environments with the use of impeller pumps and fermentation tanks on north facing stilt levels (least sun exposure) to ensure less cooling and power savings. The further implementation of automatic temperature- controlled systems, cooling jackets, and ozonators helped maintain hygienic and sterile conditions.
There were also challenges in packaging the highly perishable fruit, which was eventually solved with the help of a fully automatic bottling filling machine. This enabled appropriate and efficient rinsing, filling, and capping of the bottles. Therefore, the bottling along with the air-conditioned storage facility helps maintain comfortable temperatures for product storage. With all the challenges the Company faced, it hasn’t relinquished or compromised on the stance of placing quality before anything else; a vital element in any process.
Fruzzante has made its products available in Mumbai, Pune, Nagpur and soon will expand the market in Kolhapur too. Many associate a sense of pride with the product which they feel is their biggest achievement.
In order to reach out to more customers, Fruzzante envisions working with several other fruits while maintaining quality standards.
In today’s market, consumers are looking for authenticity in their products because they are being bombarded with adulterated products.
Fruzzante, therefore, strives to represent honest producers who understand the need of the market and bridge the gap through authentic, unadulterated, and tested products. As a home-grown brand, they bring the traits of understanding, compatibility, and reliability to the table.
Fruzzante – Funding
Fruzzante has not raised any funding from institutional investors, however it has taken a financial loan from a bank to set up the plant and machinery.
Fruzzante is unique in the sense that it is the only fruit-based non-grape bottled product in the cider-style beverage category currently available commercially. Its products are both vegan and gluten-free which makes it a healthy choice. Hence, it does not have any direct competitors in its niche. However, on a broader scale of wine manufacturing, it is competing against Chateau Indage, Grover Vineyards, Sula Vineyards and Sankalp Wines among others.
Fruzzante – Future Plans
Fruzzante wishes to diversify their product range further. Their expansion plans include working with several other fruits in the near future. It will also be tying up with B2B trade companies in the state of Maharashtra, which they believe will enable them to form a consolidated network in the state and enable them to traverse into other parts of the country as well.
Fruzzante – Advisors and Mentors
Mr. Dominic Rivard and Mr. Ajit Balgi are the guiding light behind Fruzzante venture.
Rivard is an award-winning winemaker and cider specialist in Canada. Mr. Rivard owns the Bulwark Ciders and Red Barn Winery in Nova Scotia. Mr. Balgi is instrumental in brand building and is consulting the company.
Certain highlights or milestones along our journey fed our beliefs and strengthened our hope.
Fruzzante won the silver medal at “Drink Outside the Grape” challenge 2017 held in the United States. Fruzzante competed against 145 global wines and ciders and emerged as a winner. However, its biggest milestone continues to remain in bringing the chikoo market back on the map.
Team Fruzzante acknowledges the contribution of the farmers towards the making of the brand. As such, the company mentions the Warli tribe on the labels of each product. In addition, the proceedings from the sale of the special “Starfruit Jiwa” flavor of the drink are contributed for the well being of the tribe, as a mark of respect and remarkable achievement in bringing the chikoo market back to life.
Fruzzante – Conclusion
Fruzzante co-founders Priyanka Save and Nagesh Pai always wanted to explore the potential of farm-grown fruits. This led them to open a business in farm grown fruits in India. Fruzzante offers ciders of different fruits like a pineapple, mango, starfruit and chikoo ciders. These ciders are gluten-free and are made using perfectly ripe fruits. When the fruits are ripe, they are collected from the farms, the juices are extracted and are further diluted with water without any added sugar.
Fruzzante – FAQ’s
What is Fruzzante?
Fruzzante, a brewery in Bordi, Maharashtra has given an interesting twist to the beverage by manufacturing wine with the Indian local fruit, chikoo.
What is the Company’s Mission?
The mission of the company is to make quality wines from chikoo and other fruits like pineapple and mango and break the stereotype in the wine industry where wine is primarily made from grapes only.
Who is the Founder of Fruzzante?
Priyanka Save and Nagesh Pai are Co-founders of Fruzzante.
What are different products of Fruzzante?
Fruzzante has released other variants in the vegan beverage range made in cider style including Pineapple, Mango, and Spice Garden (Cinnamon, Ginger, and Honey with chikoo).
The Income Tax Department of India has launched a new website that would help in the e-filing of tax returns. The new website has been updated with a lot of exciting features. Let’s look at these features, and all the other details of the new website launched by the Income Tax Department.
The new e-filing website was launched by the Income tax Department on 7 June 2021. This website packs in several interesting features and details that are expected to make the Income Tax returns process more smoother and faster.
The website can be accessed at www.incometax.gov.in
The website that has been launched recently, has been updated with numerous brand new features. One of the major updates is that the website will let you pay the online tax payment through multiple payment options, which include UPI, net banking, credit card, RTGS, or NEFT. This can be paid through any account from any bank of the taxpayer and this feature will make the payment process much easier.
On 5 June 2021, the Ministry of Finance had issued a press statement that contained the list of new features and the changes that were being adapted on the new website which was going to be launched.
The new taxpayer portal is integrated with an immediate processing of Income Tax Returns which will help in issuing quick refunds to the taxpayers.
In order to make the follow up action easier, all the pending payments and uploads will be available on a single dashboard for the tax payers.
A free of cost software for preparing the Income Tax Returns will be available for the taxpayers with interactive questions to help the taxpayers in the ITR filing. The facility for preparation of ITRs 1 and 4 is available online and offline, ITR 2 is available offline for the beginning stage and the preparation for 3,5,6,7 is expected to be available soon.
The taxpayers will have an option to proactively update their profile by providing certain details of income which include the house property, salary, business or profession, which will be used in the pre-filing of the Income Tax Returns.
The detailed pre-filling of salary income, interest, dividend and capital gains is expected to be enabled and will be available only after the TDS and SFT statements are uploaded and the due date for the upload is 30 June 2021.
A new call center will be set for the assistance of the taxpayers to respond to their queries immediately. There will also be a provision of FAQs, User Manuals, chatbots, live agents and also videos.
There will also be the availability of functionalities for filing Income Tax Forms, submit responses to Notices in Faceless Scrutiny or appeals and to add tax professionals.
The New Tax Payment system is announced to be launched on 18 June 2021, which is after the due date of the Advance Tax installment. This will avoid any inconvenience for the taxpayers. The ministry has also announced that they will be releasing a mobile application subsequent to the launch of the new portal in order to help the taxpayers get used to the new features.
Announcement of the New ITR Filing Portal
The Income Tax Department had announced about the new portal to all the existing tax payers by sending a text message to their registered numbers. The message conveyed the news of the launch of the new e-filing portal along with the the date of launch, 7 June, 2021, and the link of the new portal.
Conclusion
The existing portal that is the older version was not available for the taxpayers for 6 days from 1 June 2021 to 6 June 2021 ahead of the launch of the new portal. The Central Board of Direct Taxes had asked all the taxpayers to complete all their tasks before the 1st of June in order to avoid any difficulty during that period.
FAQ
Is Income tax new site launched?
Yes, the new ITR filing website is launched and you can visit it on www.incometax.gov.in.
What is the new Income tax portal?
The new income tax portal is integrated with immediate processing of Income Tax Returns (ITRs) to issue quick refunds to taxpayers, and all interactions and uploads or pending actions will be displayed on a single dashboard
What is e-filing portal?
The e-filing portal is used by taxpayers to file their income tax returns (ITRs) and also to raise complaints seeking refunds.
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Infertility is a topic people don’t talk about openly. It is the inability to conceive children even after frequent, unprotected sexual intercourse over a year or more. It’s a condition that impacts couples both physically and emotionally, often ruining relationships.
Victims of infertility are more often than not left disheartened by bogus advertisements and claims that guarantee a sure-to-work solution for this medical condition. In the end, they don’t get the desired results and regret spending so much for nothing.
ElaWoman is a visionary healthcare startup making a significant difference in the lives of those affected by infertility. ElaWoman provides customized plans and treatments to solve this problem through the use of latest technology and data analytics. The transparency in treatment is what differentiates ElaWoman from others. Moreover, safe and easy financial options ensures couples with financial difficulties are not left out out.
Elawoman helps couples who are struggling to realize the happiness of parenthood. Treated as a taboo, topics such as infertility are not discussed openly on healthcare platforms. This leaves no choice for patients but to blindly believe marketing gimmicks of a non-transparent ecosystem setup by some doctors and clinics in the medical industry. This is why out of 10% of couples (of child-bearing age) facing fertility issues, only 1% go for treatment.
ElaWoman was born as a one-stop solution portal to counter the increasing occurrence of fertility problems worldwide and the increase awareness about the same. The entire team makes it a point to bring the best quality infertility treatments to couples at affordable prices.
ElaWoman – Target Market
The infertility treatment/diagnosis segment is expected to grow steadily in the coming decade. According to a top research firm in India, this industry is set to grow at 13% CAGR in the year 2020. The rapid advancements in the field of infertility medicines is can be attributed to increasing child-bearing age, growing usage of contraceptives, and altered lifestyles.
The field of infertility medicine comprises fertility drugs, infertility-related surgeries, and Assisted Reproductive Treatments (ARTs). Latest developments include Frozen Embryo Transfer (FET), Preimplantation Genetic Diagnosis and Screening (PGD/PGS), and Anti-Mullerian Hormone (AMH) tests to name a few. Array Comparative Genetic Hybridization (CGH) was recently introduced to increase the success rates of infertility treatments. A huge potential exists in this field which needs to be exploited and utilized for the welfare of couples across the globe.
How was ElaWoman Started?
The Elawoman founders came across several cases that revealed couples struggling to find a good infertility clinic or doctor for treatment. They also realized the stigma and taboo surrounding infertility issues; affected couples are afraid to discuss their issue in front of family members and friends.
ElaWoman solves the problem by bringing in transparency and independent facilitation through data analytics and other technological mediums. It offers a system that provides unbiased transparent information on doctor and centre data, treatment pricing, clinical success rates, and past patient reviews.
Couples get the benefit of having a personal health assistant to help them in each step of conceiving. The service is an end-to-end platform providing access to different features and plans.
Furthermore, ElaWoman provides information on over 5,000 fertility hospitals and doctors for IVF, IUI, ICSI, surrogacy treatments, and pregnancy care services. The fertility centres and doctors partnered with ElaWoman are encouraged to provide a transparent, upfront, and affordable pricing structure for infertility procedures. Patients are provided with customized treatment packages for result-oriented execution of the chosen infertility treatments. The customization is done based on the treatment cost, patient appointment, and the clinic/centre chosen. Ela specialists assist patients in the personalization of infertility treatment packages.
ElaWoman – Founders And Team
ElaWoman was founded by Ritu Singh, Yogesh Agarwal, and Aditya Kandoi.
Elawoman founders Ritu Singh, Yogesh Agarwal, and Aditya Kandoi (L to R)
Ritu Singh : Born in 1988, Ritu did her schooling from St. Thomas School and then pursued a B.Tech from Netaji Subhas Institute of Technology in 2005. She then did an MBA in Marketing from IIM, Udaipur. Ritu Singh is the CEO of ElaWoman.
Yogesh Agarwal : Yogesh was born in 1986 and completed his schooling from Birla High school. He obtained a Bachelor’s in Electrical Engineering from IIT, Varansi in 2005. Post graduation, he joined Lancaster University for an MBA. Yogesh is the Chief Technology Officer (CTO) of ElaWoman.
Aditya Kandoi : Aditya Kandi was born in 1989 and is an IIT Varanasi alumnus. He later did his MBA from Warsaw School of Economics. Aditya is currently working as the Chief Operating Officer (COO) of ElaWoman.
ElaWoman – Name, Logo, And Tagline
Logo of ElaWoman
ElaWoman was chosen as the brand name since Ela stands for a beautiful person surrounded by several friends and their loved ones. The company logo consists of a butterfly that demarcates freedom; the freedom ElaWoman gives couples in the form of parenthood.
ElaWoman – User Acquisition
We were on cloud nine when we met the achievement of the first 100 customers. Initially, it felt like a challenge as our concept is a new one. But then we came out with a combination of ways to reach the audience and have 100 successful customers – Ritu Singh, CEO of ElaWoman
The ElaWoman team leveraged the power of social media and user-oriented information through website’s blog section. This was combined with the reach of advertisements to target the desired audience.
Initially, it was difficult to attract customers/couples towards the concept of infertility treatment but the quality and usefulness of ElaWoman’s services made this possible. Testimonials of patients who had infertility treatments at the top centers and hospitals along with impressive success rates helped several couples contact Elawoman and trust its services.
Reaching the first 100 customers and helping them have successful infertility treatments was a remarkable experience for ElaWoman and a milestone.
ElaWoman has evolved into a healthcare platform dealing with infertility medicine, treatments, and surgeries. The innovative ElaPay facility, the first payment mode in the field of medicine, has also made it easy for patients to take a step forward. Ela’s medical loans have made the financial aspect of the treatment more hassle-free than expected. Patients also receive guidance on travel and accommodation as part of their infertility treatments.
ElaWoman – Startup Challenges
One of the biggest challenges which we faced during our initial days was mainly to convince couples to consult an infertility specialist about their infertility issues. Also, we had difficulty in making patients understand our unique brand concept – Ritu Singh, CEO of ElaWoman.
The team eventually cracked it through timely counselling and discussions with several couples in collaboration with medical specialists and psychologists; distinguished medical professionals known for successfully dealing with some of the most complicated medical cases.
Chiratae Ventures with co-investor Alkemi Venture Partners
ElaWoman – Future Plans
ElaWoman has achieved several milestones in the domain of infertility medicine since its launch. ElaWoman today has a network of more than 11,500+ doctors and clinics. Ela has its footprints in over 89 cities and 11 countries. Features such as ElaPay and Ela medical loans have made the treatment for patients a smooth sail. The company’s future looks promising with expansion plans.
ElaWoman – FAQs
What is ElaWoman?
ElaWoman is a visionary healthcare startup making a significant difference in the lives of those affected by infertility.
The Indian Space Research Organization has announced that they are offering a 5-day free online course on Machine Learning. The course is expected to cover Machine Learning to Deep Learning in a period of 5 days. Let’s look at the further details of the online certification course provided by ISRO.
ISRO has invited applications for a 5-day free online course from interested candidates. The course would cover Machine Learning to Deep Learning: A journey for remote sensing data classification. This is a short course that can be completed within a period of 5 days and also provides a certificate for the participants.
The course is going to be conducted through the IIRS (Indian Institute of Remote Sensing) which is considered to be part of their outreach programme and the coordinator of the programme is from the IIRS DLP team, Dr. Poonam S Tiwari.
Details of the ISRO Course
The IIRS Machine Learning programme will be conducted from 4 to 5.30 PM from the 5th-9th of July 2021. The participants will be able to attend the course through the e-class portal of IIRS Dehradun using any web browser.
The course is being sponsored by the Department of Space, Indian Space Research Organization (ISRO), Indian Institute of Remote Sensing (IIRS), the Government of India and Dehradun. The course is offered free of cost and there are no enrollment fees or course charges. On the completion of the course, the participants will receive a certificate from the Indian Space Research organization.
Target Audience for the Course
The target audience for the course or the participants who could benefit from the course is the professionals who are engaged in different applications for remote sensing data processing and are developing a specific interest in the field and would want to further increase their knowledge and learn the Machine learning or the concept of Deep Learning.
The course also can be attended by the participants who have a basic understanding of the Deep Learning and Machine Learning concepts and also the ones who have a basic understanding of concepts such as Geographical Information System and Remote Sensing.
The course intends to providing knowledge and educating the participants on exploring the algorithms of Machine Learning Concepts and the Deep learning in order to develop a specific level of information on remote sensing data sets from multi-sensor.
The syllabus and the course schedule are as follows
5 July 2021 – Remote Sensing and its sensors of various resolutions. Radiometry and geometric corrections and basic understanding of the image.
6 July 2021 – Basic Classifier to Machine Learning: A Journey.
7 July 2021 – Methods in Machine Learning: Supervised, unsupervised, and reinforcement.
8 July 2021 – Fuzzy-Machine Learning with application in the temporal data processing.
9 July 2021 – Network based Learning Algorithms: ANN to CNN or RNN.
Requirements for Receiving the Certificate
Even though it is a free course and open for all there are certain basic criteria for receiving the certificate. The participants will be receiving a certificate based on their attendance for their sessions, which is supposed to be more than 70% of the course through the e-class portal.
The participants who attend the course sessions through the YouTube channel of IIRS will have to mark their attendance after 24 hours through an offline session.
The interested participants will be able to register for the free online course by visiting the official website of IIRS and Select Course Name, Individual Registration/Registration through IIRs Nodal Center after that Select Basic Qualification, Basic Knowledge on and write the description for how the course contents of this course will be useful for your professional career. The participants have to option to attend the sessions through the e-class of IIRS or through the YouTube channel of IIRS.
Conclusion
IIRS (Indian Institute of Remote Sensing) is an organization under the Indian Space Research Organization, Department of Space, and Government of India. They are a premier training and educational institute that is set up for developing trained professionals in the field of remote sensing.
FAQ
Who can apply for ISRO free online courses?
Central and state government employees, researchers, professionals, and those attached with NGOs can attend the course. Also, interested candidates must have basic knowledge of remote sensing and GIS.
What is ISRO free course?
ISRO is providing free online course called “Machine learning to Deep Learning: A journey for remote sensing data classification”. This short course can be completed in five days, and participants will also receive a certificate.
How can I apply for free course in ISRO?
Visit the Website of IIRs and Select Course Name, Individual Registration/Registration through IIRs Nodal Center after that Select Basic Qualification, Basic Knowledge on and write the description for how the course contents of this course will be useful for your professional career.
Nikhil Jain is an Indian Entrepreneur, Mentor and Technologist. He is the Chief Executive Officer (CEO) and Co-founder of the Mumbai based company, CredR. The company was found in 2015 and it is a platform for selling and buying pre-owned bikes. He was under the list of Forbes 30 under 30 Asia. He is a Researcher, seeks to find innovative ways to build a brand and counsels demotivated and starter entrepreneurs as well.
Nikhil was born and brought up in Mumbai. He loves to travel and one of his hobby is to read books on digital brand building. He claims that he is a driven Problem Solver and a Mentor, who seeks to solve problems of struggling entrepreneurs through his personal counselling.
Nikhil Jain- Education
Nikhil completed his formal education from St. Joseph Convent High School, where he was regarded as a top performer. He completed a dual degree in Engineering Physics from the Indian Institute of Technology, Bombay. He pursued B.Tech Engineering Physics and M.Tech Nanoscience.
While studying in College, he consolidated a course project, where he has to electrify 30 rural households having no electricity access for 50 years. He has completed the task through hybrid clean-technology of biomass, solar and wind energy.
While pursuing B.Tech, Nikhil displayed his skills as a Manager at the Techfest held at IIT Bombay. He assiduously managed marketing and hospitality of Asia’s largest technical festival with 175,000 participants from 2500 colleges. He led a team of 100 student volunteers and raised corporate sponsorship from leading FMCG and Tech Ventures.
Nikhil Jain- Professional Life
While studying in college, he was assigned the position ofManager at the Techfest held at IIT Bombay. He co-founded several companies with each of them having a different background from the other. He served as the Co-founder of the Enelek Power, a venture that aims at generating solar energy for commercial purposes.
He then co-founded Courseware Eduventures, an ed-tech company aimed at clearing the concepts of students. He also served as the Vice President of Business Development at EdCast, which is an AI powered knowledge management venture meant for personalized learning. In the year 2015, he co-founded CredR, a buying and selling platform for pre-owned 2 wheelers.
Nikhil Jain- Co-founder at Enelek Power
Enelek Power Logo
Nikhil founded Enelek Power while pursuing M.Tech from IIT Bombay. He served as the Co-founder of Enelek Power from January 2011 to December 2012.
Enelek Power was a Cleantech venture focused on using solar energy for commercial use. Nikhil engineered an aboriginal solar thermal technology customized for Indian climatic conditions.
The company was selected as Member of Innovation Council headed by the Indian Prime Minister. The venture also won Innovation in Business Model and Technology competition organized by India’s leading automotive giant, Mahindra Rise. Enelek was then acquired by Blue Circle.
Nikhil served as theCo-founder of Coursewave Eduventures from January 2013 to October 2013. The company aimed at providing high-quality education under the tutelage for a free of cost model, which could be accessed with the most advanced technology.
It is an ed-tech venture offering AI (Artificial Intelligence)- enabled social collaboration technology to MOOC’s (Massive Open Online Courses) platform. The company has partnered with the top universities and institutions in India to increase engagement of students on MOOC’s platform.
Coursewave.org has a specialization in practical education. It allows short and engaging video lectures of 8-12 minutes with in-video Concept Tests. Students can make notes to strengthen their concepts and share their ideas by escorting specific brainstorm through an interactive Ideabox. The venture was acquired subsequently.
Nikhil Jain- Vice President of Business Development at EdCast
EdCast Logo
Nikhil served as the Vice President of Business Development at EdCast, an AI-Powered Knowledge Cloud for unified discovery, knowledge management, and personalized learning.
EdCast is recognized internationally by Global 2000 companies and large government organizations, including NASSCOM and World Economic Forum, to solve the discovery and caution problems across all external and internal knowledge sources. EdCast atones its Learning Experience Platform (LXP), Content Marketplace, and MyGuide’s in-app guides, intelligence, and automation for business software.
Nikhil Jain- Co-founder at CredR
CredR Logo
Nikhil serves as the CEO &Co-founder of Asia’s largest and most trusted brand for buying and selling pre-owned 2 wheelers, CredR headquartered in Mumbai. He aims at establishing the brand footprint across major cities in India. The company was founded in May 2015. Currently, the company has a range of 500- 1000 employees. The revenue of CredR is amounted to $6.20 million approximately.
CredR is one of the most unique and multi-pronged approach towards transforming the system of how pre-owned automobiles are perceived, bought and sold in India. The company uses its astute technology with its robust platform for buying and selling the pre-owned automobiles. It is cordially backed with an intuitive, user-centric web platform and a stringent grading system for automobiles.
The brand eventually aims at resolving the most common conflicts that is usually faced by the seller and buyer of used automobiles. Nikhil is all set to explore new avenues for expansion and he has already established liason networks.He aims at making CredR the leading used automobiles marketplace in the world.
Conclusion
It is safe to say that he is a serial entrepreneur who is up for any industry. He is just in his 30’s but has already been a part of 4 successful startups and there’s still plenty of time for more. It is exciting to look forward to his next big venture!
Nikhil Jain – FAQs
Who is Nikhil Jain?
Nikhil Jain is an Indian Entrepreneur, Mentor and Technologist. He is currently the CEO and Co-founder of the Mumbai based company, CredR. He is a Researcher, seeks to find innovative ways to build a brand and counsels demotivated and starter entrepreneurs as well.
Is Nikhil Jain the CEO of Credr?
Yes, in 2017, the other 2 co-founders, Sumit Chhazed and Nitin Mittal left the company, making Nikhil the CEO of Credr.
How old is Nikhil Jain?
Nikhil Jain was born in 1989, making him 32 years old as of 2021.
An exhaustive list of websites, which include Reddit, Twitch, PayPal, Amazon, Github, Stack Overflow, HBO, Quora, Shopify, Vimeo, and several news outlets like CNN, The Guardian, New York Times, Bloomberg News faced an outage today. An outage of this stature occurs rarely, and has thus been a subject to news, views, discussions, and ridicules all around the world. Twitter being the receptor of such news has obviously been flooded ever since the outage was first discovered.
The recent outage that affected a massive number of popular apps and websites around the globe has supposedly occurred due to the technical glitches experienced by Fastly, a popular American cloud-computing and CDN service provider.
Fastly has reported that it has been experiencing issues with the CDN services on Tuesday afternoon and has also informed the same on its Twitter. The firm announced, “We’re currently investigating potential impact to performance with our CDN services.”
As soon as Fastly declared about the outage they were facing, the other websites started to experience similar problems. The users who tried to visit the above-mentioned websites during the outage seemed to be stuck with a screen that says “Error 503 Service Unavailable”.
The outage was first reported at 3:28 pm, Tuesday, June 8, 2021, by the Fastly systems, and it continued to disrupt the services on some major platforms till 5:27 pm when Fastly applied a fix. So, it was an outage that lasted for 2 hours, according to Fastly.
However, the cloud computing giant also informed that users around the world might continue to face difficulties in accessing several websites for some time after it has already been fixed by Fastly.
What should you know about Fastly?
Fastly is a popular CDN services platform that helps speed website loading times with the help of “edge cloud.” This technology boosts the loading time of the websites along with helping them to tackle denial-of-service attacks or the cyber-attacks that try to deliberately maim a particular machine or network resource.
Fastly is one of the most popular service providers in North America and South America that powers some of the prominent online media websites. This is the reason why the majority of the complaints were discovered in the Northern and Southern regions of America.
The Fastly-induced downtime that was experienced extensively across North and South America also affected some parts of India. Fastly, which operates in the Indian cities of New Delhi, Mumbai and Chennai also experienced issues with its operations and has cited “Degraded Performance” in these regions.
Conclusion
Though the Fastly issue that the world experienced today was “global CDN disruption” and was not limited to a particular data center, the global cloud service provider acted swiftly and ended the outage faster than it was thought of!
However, such continuing outages that had also earlier affected Amazon Web Services, raises questions on the evolving internet infrastructures and why they are limited to a countable list of companies.
FAQ
What is fastly used for?
Fastly is a content delivery network (CDN) company that helps users view digital content more quickly.
Which companies use fastly?
A total of 812 companies reportedly use Fastly including tech giants like Netflix, HBO, PayPal etc.
Who are fastly competitors?
Cloudflare, Amazon Web Services (AWS), Akamai, Google, and Microsoft are competitors of fastly.
PV Vyshnavi
