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  • ION Energy – World’s Most Advanced Battery Management & Intelligence Platform!

    With batteries contributing to 40%+ cost in modern EVs, there is anxiety around their longevity and performance (charging time, safety, etc) that require more than just local safety protection. ION Energy is an Advanced Electronics & Software supplier for EVs & ESS. It is focused on building technology that will improve the life and performance of lithium-ion batteries that power electric vehicles and energy storage systems.

    ION Energy is accelerating Earth’s transition to an all-electric planet. With a cutting-edge battery management system, advanced analytics software, and artificial intelligence-powered platform, ION is enabling electric vehicle and energy storage space providers the power of data to make faster and smarter decisions.

    Read this article to know about ION Energy, funding, CEO, founders, turnover, products, business & revenue model, investors, awards, challenges, and growth.

    ION Energy – Company Highlights

    Startup Name ION Energy
    Headquarter Mumbai, India
    Sector Energy
    Founders Akhil Aryan, Alexandre Collet
    Founded 2016
    Legal Name ION Energy Inc.
    Website ionenergy.co

    ION Energy – Latest News
    About ION Energy and How it Works
    ION Energy – Target Market Size
    How was ION Energy Started?
    ION Energy – Product/Services
    Founders of ION Energy and team
    ION Energy – Name, Tagline, and Logo
    ION Energy – Business Model
    ION Energy – Revenue Model
    ION Energy – User Acquisition
    ION Energy – Startup Challenges
    ION Energy – Growth
    ION Energy – Funding and Investors
    ION Energy – Advisors and Mentors
    ION Energy – Acquisitions
    ION Energy – Recognition and Achievements
    ION Energy – Future Plans

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    ION Energy – Latest News

    July 2, 2021 – ION Energy raises a total of $3.6 million in pre-Series A funding round led by retail giants Amazon, followed by angel investors YourNest Venture Capital, Riso Capitol, Venture Catalysts, and others. The funding round was initiated by the eCommerce behemoth’s Climate Pledge Fund, which is set aside by Amazon to support promising sustainability initiatives of startups.

    About ION Energy and How it Works

    ION Energy has pioneered a disruptive battery intelligence platform – Edison Analytics, that is designed to improve performance and extend the life of Lithium-ion batteries. Edison leverages battery data, software analytics, and AI to remotely monitor, predict, and improve battery life. Battery pack manufacturers, OEMs, and electric mobility fleet operators around the world use ION’s platform to optimize their battery management systems (BMS) and build world-class batteries.

    Edison Analytics Features
    Edison Analytics Features

    Both the Founders Akhil and Alex are ardent believers of the first principle thinking and aim to build for the future and plan to shepherd the gradual and seemingly inevitable shift from fossil fuels to electric energy, more importantly in a developing yet booming economy like India. They emphasize the importance of educating and mobilizing the masses about the new alternatives of energy to change the prospect of EV as a niche concept to a mainstream.

    ION Energy – Target Market Size

    Battery storage may be the biggest disruption to the energy sector: Globally, the advanced energy storage market is forecast to grow from an annual installation size of 6GW in 2017 to over 40GW by 2022. In some markets, the improved performance and decreasing costs of batteries are already seeing them displace natural gas from the energy mix.

    The company’s success in international markets have enabled them to sell 25,000 BMS that have been used with 100MWh of batteries last year. ION’s battery technology platform is leveraged by 60+ companies in 12 countries like India, France, Germany, Austria, Poland, North America, South Africa, UK, etc. to optimize their battery management systems (BMS) and build world-class batteries.

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    How was ION Energy Started?

    Despite Akhil’s graduation degree in Finance, he was interested in energy and software, since he was much younger. While he was managing the growth strategy at Haptik as its CPO in 2015, Akhil became intrigued by the launch of the Tesla Model S. The interest piqued further when his father was about to sell his Skoda Superb car and he had suggested converting it into an electric model.

    While doing some research, ION energy Founder Akhil realized that replacing an internal combustion engine with an electric engine would cost him more than half of the car’s cost, i.e. a car which is in the range of INR 50 lakhs would require a battery amounting to INR. 1 Crore! Given the challenge of the exorbitant battery cost (the most expensive component in an EV), Akhil recognized that there was a pressing need to make the batteries affordable and accessible so that it lasts longer, performs better, and eventually, significantly reduces the cost of the vehicle.

    Identifying the gap that no other company in India was catering to this space, ION energy took birth in 2016 in Mumbai. By the next year, ION Energy acquired Freeman SAS, an almost decade-old French company building Battery Management Systems, to boost its core competency. This led to Alex Collet transitioning from his role as a Founder of Freeman SAS to ION Energy’s Co-Founder and marked the international foray of ION Energy with an office in France.

    ION Energy – Product/Services

    ION Energy is an advanced battery management and intelligence platform. A BMS consists of a microcontroller and a bunch of sensors on the hardware so the technology involved is interfacing with this microcontroller through all these sensors and then interfacing this BMS with the battery pack. The core functions that a BMS performs include – data acquisition, protection, storage, and communication.

    Battery Management System
    Battery Management System Hardware

    In terms of the software used, there are various algorithms that run inside the microcontroller which is used to compute certain parameters of the battery such as the state of charge, state of health, range, etc.

    The BMS that’s present in the battery pack has substantial information stored inside it and then there is the cloud that is powerful enough to compute, assess, and analyze. The startup is currently building a telematics unit that can transmit this information via the internet, but in its absence, it is using ION Lens, a telematics gateway unit.

    ION Lens collects information from the BMS through Bluetooth over your phone and uses the phone’s internet connection to transmit information to the cloud in real-time. There is also a PC utility tool called CANView which runs on your laptop through a wired medium to the BMS called CAN. It connects, then your laptop sends info to the cloud in real-time, through the PC.

    The intelligence layer on top of this is Edison Analytics. This is where the data is analyzed on the cloud. The insights are based on the data and the initial calculations that are being done by the BMS placed along with the battery pack locally, without the cloud.

    Get Real Time Alerts with Edison analytics
    Get Real Time Alerts with Edison analytics

    Edison Analytics is designed to improve performance and extend the life of Lithium-ion batteries. Edison leverages battery data, software analytics and AI to remotely monitor, predict and improve battery life.

    Advanced battery management and intelligence platform, ION is focused on building technologies that improve the life and performance of lithium-ion batteries used inside of electric vehicles and energy storage systems. ION also leverages advanced electronics and software that accelerates the effort of engineering teams.

    In 2018, after acquiring an 8-year-old French Battery Management System (BMS) developer – Freemens SAS, ION came out of stealth mode and unveiled its first product UDYR, an easily swappable battery for electric scooters and started commercializing its flagship BMS platform. UDYR’s battery management would allow it to enhance performance and increase battery life by up to 200 percent.

    Electric vehicles are expensive, primarily because of the lithium-ion batteries that power them. The cost of a battery amounts to 40% of the total vehicle cost. While the upside of using lithium-ion batteries is their high energy density, relatively low self-discharge, and low maintenance, on the other hand, they have a limited life. On average, the estimated life of a lithium-ion battery is up to 3 years or 500-700 charge cycles, after which, they need to be replaced.

    This helped them pivot to improve performance and extend the life of lithium-ion batteries that are used inside EVs and ESS with its flagship BMS. ION’s unique advantage is its intelligent ecosystem – BMS + Edison Analytics, that blends advanced electronics, machine learning software, artificial intelligence, and data science with deep domain expertise in energy storage.

    ION Energy o-founder Akhil Aryan explains, “The key differentiator – our battery intelligence platform Edison Analytics, uses real-time simulations and visualizations designed to extend battery life by up to 40% and reduce the overall ownership cost, thus boosting ROI.

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    Founders of ION Energy and team

    ION Energy was founded by Akhil Aryan and Alexandre Collet in 2016.

    ION Energy founders Akhil aryan and alexandre collet
    ION Energy founders

    Akhil Aryan – Akhil Aryan is the Co-Founder and CEO of ION Energy, one of the world’s most advanced battery management and intelligence platform. Akhil has been recognized as one of the Young Achievers of 2020 in the coveted ‘30 Under 30’ Forbes Asia (Industry, Manufacturing, and Energy), and Forbes India (Technology) list, and he has also been featured in Entrepreneur India’s ‘35 under 35’ list. Akhil’s objective is to identify missions and build an environment that helps unlock the full potential of his team.

    One of the most unique things about Akhil is his versatility and ability to get on steep learning curves to understand markets and evaluate business opportunities. ION is a great example of how he converted his childhood fascination into a business, without an engineering degree. He graduated from the University of Mumbai with a degree in financial markets, but Akhil always says that his laptop is his gateway into the world’s largest repository of knowledge and degrees should not be held as assets that create entitlement.

    In his last company – Haptik, one of the world’s largest conversational AI platforms – Akhil led the product team from the start, managed user acquisition and conversion, helping it skyrocket from 100k to 1.5 million users. In 2016, Haptik raised $12M and was on track to become one of India’s largest AI companies (acquired by Jio for $100M). Akhil was instrumental in building a complex Natural Language Processing engine to power the enterprise’s Machine Learning and Artificial Intelligence efforts from the ground up.

    ION Energy Team
    ION Energy Team

    Alexandre Collet – Alexandre Collet is the Co-founder and CTO at ION Energy, a company that is dedicated to reducing carbon footprints and building sustainable cutting-edge technology for lithium-ion batteries with a focus on electric mobility. Alexandre is chiefly responsible for designing and streamlining the technological innovation and product development at ION. A highly proficient engineer, he completed his masters in Power Electronics and Embedded Systems from the University of Grenoble, France.

    Alexandre had a plethora of professional experience before his current electric endeavor at ION energy. In 2011, he founded Freemens SAS, an industry leader in battery management systems, that was acquired by ION Energy in 2018. Freemens SAS was powered into existence on his groundbreaking inventions and scientific research in power electronics architecture, lithium-ion cell aging factors, and state identification at the University of Grenoble, France.

    ION Energy Team
    ION Energy Team

    Inside the company, ION Energy’s CEO Akhil’s role goes beyond the usual responsibilities of product, technology development, and business expansion. As a big believer of first principle thinking, his focus is on turning the green warrior narrative into a business opportunity and exploring ways to reduce the planet’s dependence on fossil fuels.

    ION Energy Co-founder Alexandre seeks to concentrate on the software side of things with an increased focus on developing and scaling Edison Analytics, the world’s first and finest AI-powered state of the art battery data analytics software for all Battery Management Systems. He wants to make ION a household name and the face of advanced battery management and operating systems to unleash an electrical revolution in the world.

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    While Akhil is known as a software entrepreneur, he have always been innately curious about the nature of electrons. It never ceases to fascinate him that adding or removing even a single electron changes the properties of the nucleus of the atom, and hence the overall object! Such altered atoms that have gained or lost electron(s) are called IONs. This is how IONs form the basis of energy itself. The overpowering nature of IONs led to the name of as ION Energy.

    ION Energy Logo
    ION Energy Logo

    “I strongly believe that building, maintaining and optimizing the Energy Ecosystem is the greatest opportunity of our generation. Not only from a financial unit economics point of view, but also environmental impact. As a founder I will ensure that ION Energy remains at the forefront of this movement”, says ION Energy Co-founder Akhil Aryan.

    ION Energy – Business Model

    ION’s full-stack approach blends advanced electronics, IoT, analytics, and AI with deep domain expertise in energy storage. ION’s platform leverages a two-way communication gateway that enables businesses to:

    • Identify factors that are contributing to abnormal degradation of the battery’s health and the magnitude of contribution
    • Take appropriate actions like configuration changes over the air, drive profile changes, or environment changes to continuously improve the life and performance of the battery.
    • Optimize costs and acquire better ROI through all stages of the battery life cycle.

    This is deeply integrated with a license to Edison Analytics, its battery intelligence platform that is offered as a SaaS product. With this core differentiator, ION is overturning the unexceptional rigid, one-time configuration approach adopted by other electronics suppliers.

    ION Energy – Revenue Model

    The company earns its revenue by following three business models:

    • The first one is the BMS sale where a bunch of companies buy its battery management system.
    • The second is the BMS platform license which means companies can use the platform to accelerate their BMS development by two-three years and save million dollars expenses.
    • Thirdly, the subscription to the startup’s software analytics platform which the companies use for diagnostics and warranty validation.

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    ION Energy – User Acquisition

    Akhil Aryan – “Being a startup, we’ve always made it a point to be transparent with our customers. Our communication with our customers has built trust in our company and our platform. At ION, good news can always wait, but if anything goes wrong, we communicate at the earliest and work on correcting our mistakes.
    At ION, it’s our mission to do whatever we can to make our customers successful. That’s why our first 10 customers are still our strongest customers today and brought many more clients to our company”.

    ION Energy – Startup Challenges

    It’s so difficult to capture all the challenges one faces in the early days of a startup. It’s almost always at the intersection of Market, Product, Team & Traction. For the team of ION Energy, the challenges were mostly around timing their product with market maturity and ensuring they’re investing both in product and customers that can help them create short term revenues but also those that have the long term potential for market penetration.

    “Initially when we began operations, one of the biggest challenges we faced was grooming technical talent in-house. There weren’t many engineers who had expertise in the EV sector and the number of engineers who had knowledge in AI and analytics was low as well”, recalls ION Energy co-founder Alexandre Collet.

    When a new market starts shaping up, the talent pool is not mature and so it’s difficult to make significant progress on technology unless there is senior leadership in-house grooming talent. Thus, the company had to train them from the ground up and provide knowledge as well within the sector.

    This helped in creating the core team that today also helps train any new engineer that is hired by the firm. Founders hope that in the future, there will be more experts in the EV sector in particular with colleges like Savitribai Phule Pune University (SPPU), College of Engineering – Pune and the Cummins College of Engineering for Women and institutes like IITs beginning courses specifically to EVs.

    Explaining the concept to investors at a time when there was low awareness of the need and the technology, inadequate infrastructure, lack of push for electric vehicle adoption and localization of technology by regulatory authorities in the country are some other challenges faced by the company.

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    ION Energy – Growth

    ION is India’s largest BMS company with 30%+ market share in the 2/3W space, 10 Crores in revenue and offices in India & France.

    The company has customers like Exicom Tele-Systems Ltd., IBS, Tork Motors, Wamtechnik, Electro-Mechanique Industries (RGM), Swincar, TYVA Energie, and Yotta Solar.

    ION Energy – Funding and Investors

    The initial ION Energy funding came from Akhil (Co-Founder). There are also some seed investors that include Astarc Ventures, Advik hi-Tech and executives from Salesforce, Tesla, Haptik, Nippo Batteries, and Dentsu Aegis. The funds have helped ION Energy in product development and bring the technology closer to mass manufacturing.

    The latest fund, as disclosed by ION Energy, is led by eCommerce behemoth, Amazon via the Climate Pledge Fund, worth $2 billion that the firm set aside to support sustainability initiatives of the startups around the world. Along with Amazon, the other companies that joined the round were YourNest Venture Capital, Riso Capitol, Venture Catalysts, and more, which helped ION Energy to raise around $3.6 million in its pre-Series A funding round.

    ION Energy – Advisors and Mentors

    ION Energy is a part of Shell’s E4 Programme and is mentored by Sushil Jiwarajka, Chairman of OMC Power and founder of Nippo Batteries.

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    ION Energy – Acquisitions

    ION Energy was founded in 2016, and within a year of its inception, ION Energy acquired an 8-year-old French Battery Management System (BMS) developer – Freemens SAS, in a first of its kind cross-border acquisition.

    ION Energy – Recognition and Achievements

    Akhil has been recognized as one of the Young Achievers of 2020 in the coveted ‘30 Under 30’ Forbes Asia (Industry, Manufacturing, and Energy), and Forbes India (Technology) list, and he has also been featured in Entrepreneur India’s ‘35 under 35’ list.

    ION Energy – Future Plans

    The next 5 years are going to be pivotal, not only for ION Energy but also for our planet and the human species. If the company manages to make the e-mobility transition holistically, it will go down in history as one of the largest positive recourse that humanity has made. The move away from fossil fuels will define the generations to come. ION Energy has a major role to play in this transition and they take this responsibility seriously.

    Over the 5 year horizon, the company sees itself managing 10% of all Li-Ion batteries deployed in the country. To make this a reality, they will scale to 100 engineers by 2021 and leverage India’s strength in electronics and software to overcome the lack of lithium resources.

    “We aim to Deliver to the Key Customers with 10x Reliability in – Product + Technology. In the next 18 months, we envision quadrupling the impact and delivering 10x by 2021 to 1GWh under management and $20M in revenue“, says Akhil while talking about future plans.

    Frequently Asked Questions – FAQs

    What is ION Energy revenue?

    The ION Energy turnover is INR 10 crores.

    Who is ION Energy CEO?

    Akhil Aryan is the CEO of ION Energy.

    Is ION Enegy Indian Company?

    Yes, ION Energy is headquarted in Mumbai, India.

  • Wikipedia Business Model | How Wikipedia Makes Money?

    Aren’t we all familiar with Wikipedia? They are the world’s largest encyclopedia, and they are also completely free. If you want to know the population of a country or the future film of your favourite actor, we all go to Wikipedia, the online Encyclopaedia. It will be one of the top results if you type anything into Google.

    Most of you are probably wondering who still uses it because we all know it’s not a credible source, and even they are aware of it. They even have a Wikipedia page that claims Wikipedia is not a trustworthy source. This is because it is run entirely by volunteers, and anyone can modify the article. This website contains over 5.5 million articles and 33 million registered users, which may surprise you. So now you know how popular this website is.

    Okay before we move on to its business model let’s have a look at how this concept came to be in the first place.

    Origin of Wikipedia
    The rise of Wikipedia
    Wikipedia’s Business Model
    How Wikipedia makes money?
    Criticisms of Wikipedia
    Conclusion
    FAQs

    Origin of Wikipedia

    Wikipedia Business Model
    Wikipedia Business Model

    The First Wiki

    Wiki predates the website itself, having been coined in 1995 by an American programmer named Ward Cunningham. For any database of information gathered collaboratively by a community of users, Ward Cunningham created the first Wiki in 1995, known as the ‘Wiki Wiki Web,’ after the Hawaiian word for ‘quick. Following Wiki Wiki Web, the next major source of information was Nupedia, which was created by Jimmy Wales in 1999 and funded and underwritten by the dot com business ‘Bomis’.

    Wikipedia’s antecedent: Nupedia

    Larry Sanger, a programmer, was hired in January 2000 to supervise Nupedia’s pages. Previously, the pages required a seven-step approval process before they could be published in an attempt to ensure the articles were of the highest quality with editors expected to hold Ph.D.’s in the field of the publication. The flipside of this approval process was the rate at which art schools were produced with new media accepting only 21 pieces in its first year, not satisfied with the website’s ability to distribute information at such a rapid pace. In 2001, Sanger & Wales started ‘Wikipedia,’ a side project with a significantly straightforward approval process.

    The rise of Wikipedia

    Rise in No. Of Articles (2002-2020)
    Rise in No. Of Articles (2002-2020)

    It was originally meant to be a for-profit corporation that also provided the website’s bandwidth and server. Within a year of launch, Wikipedia International was also made available in the languages of French, German, Swedish, and Italian and a total of 20,000 articles have also been published. In 2002, Wales and Sanger agreed that Wikipedia would be a non-profit organization, and the firm withdrew from a project due to financial difficulties. In 2003, Nupedia’s website was deactivated and its content was absorbed into Wikipedia, which adopted the first iteration of its jigsaw world logo. In 2003, the Wikimedia Foundation was founded, which is currently Wikipedia’s parent company, and also manages the company’s other products like Wikiquote, Wiktionary, and WikiBooks.

    about wikipedia

    Wikipedia’s Business Model

    Wikipedia is a user-generated encyclopaedia. An online platform that allows users from all around the world to write or update information based on credible sources. This is what makes Wikipedia unique. People can share their thoughts on an issue, providing them the opportunity to stand up and express themselves. It can be a good way for an unlearn strategy (exactly what the word says you forget what you have learned back a long time ago and keep an open mind for new perspectives).

    This streamlines Wikimedia’s Business by removing the need to focus on how to increase visitors to their website because there are already volunteers providing free content. All they have to do now is focus on the website, server, and management.

    Joining Wikipedia
    Joining Wikipedia

    How Wikipedia makes money?

    Wikipedia has continuously been ranked among the top ten most visited websites in the world over the previous decade, with over 50 million pages. Wikipedia continues to rely on voluntary donations for the majority of its funding, with over $90 million in donations received last year. Its board members uphold that they want Wikipedia to remain a free, ad-free information source. On its web store, it sells branded mugs and T-shirts, which produce modest revenue. The average donation to Wikipedia is roughly $15 and their contributions are tax-deductible in several countries.

    Criticisms of Wikipedia

    Despite being a valuable learning resource for millions of people all over the world, Wikipedia has not been without its critics. In a survey by The Guardian, the three most common criticisms were poor English usage, omissions of vital information, and articles that were unbalanced. It appears to be a small sample of those in charge of the world’s biggest learning resource, with only 400 employees. Several vandalism attacks have also been made against Wikipedia. One of the most well-known examples is the removal of Donald Trump’s page in 2015, which was replaced with the words “Let’s be fair nobody cares about him”. Some of the websites’ fundraising banners have been chastised for obscuring articles and misled people to believe Wikipedia was in financial trouble.

    Conclusion

    Despite these pitfalls, Wikipedia has been described by Time magazine as the biggest and finest encyclopaedia on the planet. This resulted in a monthly user base of over 250,000,000. It can be impossible to verify what you are reading is always 100 percent true due to the prevalence of Internet vandals and the website’s fundamentally open nature, but I think you’ll be fine with some common sense and cross-referencing.

    FAQs

    Who is Wikipedia owned by?

    Wikipedia is owned by wikimedia foundation.

    Which country Wikipedia belongs to?

    It belongs to United States.

    Does Google own Wikipedia?

    Google invests in wikipedia but doesn’t own it.

  • Success story of Amit Bhadana – First Indian YouTuber to reach 20 million subscribers

    There is a saying that says successful people don’t do different things, they do things differently. And there is a young man who has made this saying into his life motto – Amit Bhadana. By observing the things around and presenting them in a different hitherto unseen manner, Amit Bhadana has gone a long way being the first individual Indian YouTuber to cross 20 million subscribers. He is one of those YouTubers who refused to give up on his dreams and constantly put his hard work into his creations along with unending perseverance which has helped him reach where he is now.

    Early Life of Amit Bhadana
    Trial With YouTube
    The Scary Convincing
    Better Plans
    Representations of Real Life
    Amit Bhadana – Now
    Achievements – summary
    FAQ

    Early Life of Amit Bhadana

    This young YouTuber was born in a middle-class family in Bulandshahr, Uttar Pradesh on 7 September 1994. He was brought up in Delhi as his family moved to the city later.

    Just like any other Indian parents, his parents wanted him to go through the conventional path dictated by society. He completed his undergraduate degree in law from Delhi University.

    Trial With YouTube

    During his college days, he developed this desire of becoming a content creator on YouTube after getting a good response from the audience when he posted a dubbed video on Facebook. When he got numerous likes and comments, Amit Bhadana decided to start his own YouTube channel.

    Although he began his YouTube channel in 2012, he started uploading full videos from 2017. His first video “Exams Be Like. Boards preperation be like.” has over 5.3 million views.

    Since then most of his videos which are a replication of the life of common people have continued to get the trending tag within a few hours of its release. His presentation style is so different from others which is what serves as the foundation to his huge fan base.

    As of now, by surfing through his channel, we could see more than 20 million views on most of Amit Bhadana videos which shows his success with YouTube.

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    The Scary Convincing

    Amit admits that he was very scared to tell his parents when he started the YouTube channel. He says that throughout his degree he knew that he did not want to be a lawyer or a judge. The only reason he took up law as his degree was to quench the anxiety of his parents as well as the concerns of society.

    Since he was scared to tell his parents, they were unaware of what Amit had been doing on youtube. Eventually, they came to know about his youtube channel through one of the family members when he started getting popular on youtube.

    Better Plans

    Being an ardent fan of many Bollywood stars, especially Akshay Kumar and Aamir Khan, he wanted to collaborate with them for his videos. And he did exactly that. Apart from Akshay Kumar, he has also created videos with Ajay Devgan.

    Amit Bhadana with Akshay Kumar and Ajay Devgan
    Amit Bhadana with Akshay Kumar and Ajay Devgan

    He made a dubbed video of a song by Eminem and a reply to “hello” by Adele which influenced many such YouTubers to release similar kinds of videos.

    It is not just about his videos, Amit has tried his luck in music as well. In 2019, his first music track named “Parichay” was released along with Ankit Singh Patyal, popularly known as Ikka. In 2021, Amit along with Badshah released another music track named “Aatmvishwas”.

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    Representations of Real Life

    Most of the characters that are featured in his videos were inspirations from his own life. He is of the opinion that the best content is right next to you and you just have to present them in a different way.

    When Amit portrays characters from his life, they become so relatable. This relatability has immensely fueled the expansion of his audience base. He did not hesitate to acknowledge that some characters are his own close friends who do not mind getting featured.

    Amit Bhadana – Now

    As of November 2021, he has 23.6 million subscribers on YouTube. Beginning by creating small snippets from any kind of content that he stumbles upon, today Amit Bhadana has a full-fledged team that curates, shoots, and edits the content. His dream is not to confine to the same kind of content creation. He wants to diversify his knowledge and exposure to newer avenues of content creation. In future, he aims to make a full-fledged comedy film.

    Achievements – summary

    • He is known for his achievement of being the first individual Indian YouTuber to hit 20 million subscribers.
    • In December 2020, Amit Bhadana got appointed as the brand ambassador for Mobile Premiere League, an esports and mobile gaming platform.
    • In Times of India “Most Popular Indian YouTubers” in 2021, Amit Bhandana was listed.

    FAQ

    What is the age of Amit Bhadana?

    Amit Bhadana was born on 7 September 1994 and is 26 years old.

    What is the average YouTube income of Amit Bhadana?

    The average per video income of Amit Bhadana is approximately 10 lakh.

    What is the net worth of Amit Bhadana?

    The net worth of Amit Bhadana is approximately $7 million (50 crores).

    Where does Amit Bhandana live now?

    He lives in Johripur, Delhi.

  • Uniswap – Decentralized Trading Protocol

    In recent years, cryptocurrency has become the most popular topic in the whole world. Each second, the value of cryptocurrencies fluctuates. A few exchanges are in place to facilitate the trading of cryptocurrencies, one of them is Uniswap. Centralized exchanges such as Binance, Coinbase, Huobi Global, and others are available. There are several decentralized exchanges, including Uniswap, Tokenlon, Venus, and Sushiswap.

    What is Uniswap?
    Why did Uniswap come into existence?
    History of Uniswap
    Is it a good decision to invest in Uniswap?
    Reasons to invest in Uniswap
    How does Uniswap work?
    How to invest in Uniswap in India?
    Conclusion: Uniswap
    Uniswap: FAQs

    What is Uniswap?

    Uniswap is a decentralized protocol, used for exchanging cryptocurrencies. It is a trending decentralized exchange which means that no manual control exists in it. All operations are done through smart contracts which mean that there is an agreement between the buyer and seller directly in computer codes. Uniswap works on Ethereum blockchain provisions. Since, it is decentralized; it facilitates automated transactions and is free from any sort of hacking risks.

    Uniswap was initially created as a trustless, decentralized financial exchange or DEX, that allowed anyone to be a part of financial transactions of Ethereum-based tokens, without any intermediary, middle-man or a central-body. Uniswap aims at giving permission less access of financial services to its users in a secured and immutable way. It is free from any sort of discrimination or counterparty risk.

    Since it uses technologies such as, the Ethereum blockchain and smart contracts, Uniswap has replaced conventional centralized market tools like exchange listings and limit-order books with automated and permission less liquidity pools executed solely by algorithms. The crypto assets that facilitate the trading of trading pairs on decentralized exchange are called liquidity pools. On Uniswap, liquidity pools are pairs of ETH and ERC-tokens, which are swapped and exchanged by traders. Popular liquidity pools include ETH and Wrapped Bitcoins (WBTC), ETH and DAI, ETH and USDT, and ETH and USDC.

    Participants who add assets to these pools are called liquidity providers or LPs, who earn a proportion of transaction fees for their contribution. For this, you need to connect an Ethereum-based wallet like metamask. You simply need to deposit your Ethereum tokens into a shared liquidity pool on Uniswap and get started in no time!

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    Why did Uniswap come into existence?

    Uniswap was brought in the market to tackle a few toughest issues prevailing in the market such as power and control that had been captured by the major centralized exchanges – Binance and Coinbase. Uniswap came up with decentralized characteristic that resolved the problem. Also, Uniswap plays a significant role in providing fresh businesses access to global liquidity.

    History of Uniswap

    The story of the trending Uniswap (UNI) has its roots in 2016. Vitalik Buterin, the founder of Ethereum, came up with the idea of a completely decentralized market maker. But, only a year before, a well-known crypto-developer, Hayden Adam took up the project and converted that idea into reality along with a few ETH community.

    Uniswap plays a vital role in the market and has been a shooting star since its arrival. Uniswap has continuously been growing and has gained even more value and popularity in past years because of a recent explosion in DeFi platform. You will be surprised to see the graph of the coin. It was within a year of its arrival, the coin got listed in 2020 and was at a good rank. It has been growing since the time it has been listed. It had become the first choice of various investors.

    The decentralized token exchange has been gaining heights while at quite a young stage, Uniswap has been grabbing a lot of attention from the investors.

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    Is it a good decision to invest in Uniswap?

    Having a glance at the amazing past of Uniswap it is likely, that it has a great future as well. However, this forecast is subject to the volatile nature of the crypto markets. The price predictions and visible growth can not be the sole criteria for buying it.

    Digitalcoinprice

    The experts of Digitalcoinprice believe that Uniswap will be a successful long term investment. They assume that the price will triple itself and rise to around 30 US dollars as early as 2021. In the coming two years, this trend is likely to continue and the value of the token is expected to increase by 40 percent. Digitalcoinprice forecasts a price of $52.47 by 2024. Finally, by 2025, Uniswap is predicted to have its price more than triple which would be about 62 US dollars.

    Walletinvestor

    Walletinvestor, another investment expert website expect that not only the price of Uniswap would double itself to over 40 US, but also the token’s value is likely to continue this trend in the following year. In 2023, it forecasts a comparatively slow rise to just over 100 US dollars. A year later, the price is expected to rise again by 28.5%, to about 135 US dollars. Finally, the experts predict a price of 166.04 US dollars by 2025.

    CoinPedia

    CoinPedia compares the forecasts of other experts with its own analyzed results and draws the conclusion that the price of the Uniswap token is expected to gain a sharp rise. It says that a price of about $35 could be seen for 2021. Following, a secured price rise in the years to come. Coinpedia believes that investment in Uniswap is good for long-term investors.

    To sum up, Experts guess that the Uniswap is a good opportunity for investment as coin Market Cap is consistently increasing which means that People are constantly investing in this coin.

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    Reasons to invest in Uniswap

    It is true that, Uniswap has been beneficial for the users and the market as a whole, since its arrival. It has a crystal clear working process based on a simplified interface. It has gained stardom for many reasons-

    Flexible

    The entire network of Uniswap is extremely flexible because of its characteristics. One can easily execute trades with a click due to its open nature and a basic trading window. Anybody looking forward to swap two Ethereum assets can easily do that on this network.

    Non-discrimination

    Uniswap being a decentralized protocol, has no central authority to block users and seize their funds. There is no supervision on you even if you have traded too much or what companies you are investing in. It’s flexible, global decentralized market that offers equal access to all.

    Security

    Uniswap is an open-source protocol that has gone through a stern review by the development community. The smart contract coding is secured and the platform is non-custodial, so hackers gain no profits from attacking it. But, you still need to be cautious of rug pulls and scamsters as the digital world is very unpredictable as well.

    Decentralized exchanges provide you with comparatively more privacy protection options than centralized exchanges. These protocols are permission less and need no KYC (know your customer). Uniswap allows you to trade freely without having to register and log in to the market.

    Compatible

    Uniswap complies with the requisites of ERC-20 token standards. The platform backs-up third-party API integrations. These protocols provide the participants the ability to make use of outside tools in their trading strategies. Currently, there are multiple third-party interfaces, trading bots, and market management tools built to perk up Uniswap’s UX.

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    How does Uniswap work?

    Uniswap works on Ethereum blockchain provisions and smart contracts technology. It facilitates secured financial transactions and uses contemporary market tools. We first need to understand the working of centralized exchanges like CoinBase for clear understanding of how Uniswap works. Centralized Exchanges allow easy trade through a traditional order book-based model. It is a platform where orders are listed along with the amount. A buy order and a sell order are matched with the same price and vice versa.

    To understand it better, here is an instance-

    Let’s say, Mr. A wants to sell one Ethereum token for $3,000 on CoinBase. The offer placed by him will now be matched with another participant who is looking to buy that amount of ETH for same price.

    Uniswap works on the model called ‘Automated Liquidity Protocol’ that does not solely rely on its participants for liquidity creation. This model works on a mathematical equation that determines the value of tokens as per the prevailing demand itself. It becomes easy to add any token to the Uniswap protocol by funding it with the same value of Ethereum as that of the token being traded.

    Now, instead of finding the match, a constant equation of x*y=k will be applied. Where,

    x  represents the amount of Ethereum;

    y  represents the currently active ERC-tokens in the liquidity pool and;

    k is a constant value.

    How to invest in Uniswap in India?

    1.    Decide how many Uniswap you wish to purchase by taking a look at the        current market price.

    2.    Place an order using your broker’s platform.

    3.    Wait for your broker to fill your order as per your specifications.

    4.    You will receive a notification by email if your order is filled or cancelled.

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    Conclusion: Uniswap

    If you trust the decentralized finance industry, investment in Uniswap is a great option for you in a longer run. Since day one of its arrival, Uniswap has boosted large scale cryptocurrency adoption. A bunch of DEXs have even copied the uniqueness of its platform’s strategy.

    Uniswap: FAQs

    What is Uniswap?

    Uniswap is a decentralized protocol, used for exchanging cryptocurrencies.

    What was the reason behind starting Uniswap?

    Uniswap was brought in the market to tackle a few toughest issues prevailing in the market such as power and control that had been captured by the major centralized exchanges.

    What does Experts say about Uniswap?

    Experts guess that the Uniswap is a good opportunity for investment as coin Market Cap is consistently increasing which means that People are constantly investing in this coin.

    What are the reasons to invest in Uniswap?

    The main reasons are, Uniswap is flexible, non-discriminatory, provides security and it is compatible.

    How does Uniswap work?

    Uniswap works on Ethereum blockchain provisions and smart contracts technology.

  • How Flipkart’s New Platform Shopsy will help Small Businesses and Individuals to be Resellers?

    Flipkart is not unknown to Indians. With the birth of Flipkart, eCommerce has been a household term for us.

    The Walmart-owned Indian eCommerce giant has been the trustworthy companion for millions of Indians till date since it was founded 14 years back in 2007. Flipkart has experienced incredible growth over the years.

    Along with keeping up with quality standards of products and services, the Indian startup stood strong against none other than Amazon, which is not an ordinary feat. Furthermore, along the years that Flipkart served the country, it not only increased its business on a large scale but also continued to provide both direct and indirect opportunities of employment for its users.

    On its way to offer employment opportunities for the people of the Indian subcontinent, Flipkart announced its latest app Shopsy.

    What is Shopsy?
    How will it Help Small Businesses, Entrepreneurs, and Individuals?
    Many Users Often Shy Away from Ecommerce Platforms, Why?
    How to use Shopsy?
    FAQ

    What is Shopsy?

    Shopsy, as announced by Flipkart, is launched as an app that will help tens of thousands of native entrepreneurs, businessmen, and other individuals to grow and further their businesses and enterprises.

    According to the Senior Vice President – Growth and Monetization of Flipkart, Prakash Sikaria, the launch of Shopsy as an app will help drive easy employment opportunities for the Indians that will further their “vision and provide additional earning opportunities for millions of enterprising Indians. Now, anyone from anywhere can start their online business with zero investment.”

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    How will Shopsy Help Small Businesses, Entrepreneurs, and Individuals?

    Flipkart offers a wide range of products, equaling almost 15 crore products from varying industries, which the web app displays its users from where they can choose to buy the ones they prefer.

    To date, Flipkart has only offered its users products and opportunities to be sellers but with Shopsy the app also aims to create resellers out of their users. Now, the wide range of products that Flipkart boasts of on its website, spanning across categories like fashion, beauty, electronics, mobiles, home essentials, etc., will also be available for the budding entrepreneurs and other individuals to resell them and add to their income.

    The people who will choose Shopsy would be able to share Flipkart’s catalogs with their prospects via any social media or messaging apps, place orders for their customers, and earn commissions for themselves. The amount or the percentage of commissions received will not be the same and depend on the products and the categories from which they are ordered.

    Shopsy will also be a great help for Flipkart and have unlimited opportunities to widen their user base and boost their business. People who are relatively new to the world of eCommerce or aren’t sure of buying things online will be acquainted with Flipkart. This will further grow their trust in the brand and eCommerce in general because the known thread will be their trusted point of contact, who will be a Flipkart user.

    This new app will not only benefit the people who already exhibit a strong network but will also be an enviable opportunity for those who only aspire to build a decent network. Yes, the latter can also weave their own network successfully with the daily transactions that they will depend upon once they sign in with this Flipkart app.

    Shopsy will be a great boon for all upcoming entrepreneurs and individuals because all of them will have equal access to the wide inventory, effective logistics management, and established delivery networks of the eCommerce giant, which they can use as their ladder to establishing a successful business. Gain credibility and acceleration will not be a problem to them this way and with this app.

    Shopsy Website
    Shopsy Website

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    Many Users Often Shy Away from Ecommerce Platforms, Why?

    Though online transactions have grown by leaps and bounds in the past couple of decades, many users still fail to muster enough courage to transact online on eCommerce websites mainly because of their ignorance and the lack of trust. Distributed commerce, however, has acted as a channel to solve these problems and has witnessed quite a growth in these recent years. Shopsy will further gear up the possibilities for the app and its users to grow.

    How to use Shopsy?

    Flipkart has grown its eCommerce expertise over the years and is now aiming to help legions of budding Indian entrepreneurs to make the best of the app. All the users who want to use Shopsy will have to first register on the app with their phone numbers in order to kickstart their entrepreneurial venture and can continue adding to the income and expanding their business leveraging the key resources of the platform.

    Conclusion

    With this new initiative, Flipkart aims to benefit over 25 million online entrepreneurs by 2023 through digital commerce. Shopsy will be a major boost to the company, its citizens, and the country, and will be a major step forward to eradicate the country’s long-standing problems of unemployment.

    Besides, with the post-pandemic woes that have ousted several and weakened the stable financial grounds of many individuals and businessmen, Shopsy has the potential to glow as a silver lining at the end of the dreadful pandemic.

    FAQ

    What is Shopsy?

    Shopsy is an e-commerce platform launched by Flipkart to help entrepreneurs grow their business through platforms like WhatsApp.

    Is Shopsy Free?

    Yes, Shopsy platform is free for small businesses and individuals but sellers on Shopsy will have to pay the usual marketplace fee.

  • Why is LinkedIn a better platform for building a brand than Facebook or Twitter?

    When most people think of social media, they think of Facebook or Instagram, but LinkedIn is rarely seen as part of the broad array of social media platforms accessible.

    Reid Hoffman envisioned a location where professionals could meet, interact, and exchange knowledge when he founded LinkedIn in 2003. He desired a platform that would allow business experts to easily locate one another.

    Reid’s initial venture was a social networking site called Socialnet, which he launched before LinkedIn. That was seven years before Facebook, in 1997. The events of Socialnet, according to Reid, “left wounds and spilt a lot of blood.” The most important lesson he learnt was the need of concentrating on one single subject, business.

    He saw a rising demand for a one-stop network where professionals could further their careers, learn and share information, create brands, and recruit talent; LinkedIn was created.

    We have a tendency to believe that LinkedIn isn’t as useful as it appears, and many organizations fall into this trap, believing that it would be considerably more helpful to focus on their presence on Twitter, for example. There’s a logic to this: LinkedIn is for companies, but I’m seeking to promote to actual people, and they’ll be on other, more relaxed platforms, so I might as well go there too.

    This logic is incorrect. Why? Well, here are a few reasons as to why is LinkedIn a better platform for building a brand better than other platforms?

    Linkedin- Professional Way to Grow Your Brand
    Linkedin- Relevant Search for Your Business Connection
    Linkedin- Professional Networking
    Linkedin- Easy to Track Rivals
    Linkedin- Keeps Track of Contacts
    Linkedin- Customer Satisfaction
    Linkedin- Keeps you Updated with Industry News
    Linkedin Vs Facebook
    LinkedIn VS. Twitter
    Conclusion
    FAQs

    Linkedin- Professional Way to Grow Your Brand

    This is true for both individuals seeking new career opportunities and businesses seeking to extend their brand. Where can a potential employer find you as an individual? On Facebook or Instagram, for example. But do you really want them to see that photo of you at the beach in your funky clothes, or the nasty joke you posted the night before? Most likely not. These are personal information about you that detract from your professional image.

    You’ll need a location to put all of your professional skills and expertise on display. A place where you may write clever, well-thought-out posts that are both casual and personable while also displaying your professionalism. That’s how LinkedIn works.

    The same is true for enterprises. Another company you’re interested to partnership with doesn’t want to see your funny Instagram marketing campaign, no matter how brilliant it is. It wants to perceive you as a worthwhile long-term investment.

    Linkedin- Relevant Search for Your Business Connection

    The power of search is something that most people overlook when it comes to Twitter, LinkedIn, and social media in general. While posting, sharing, tweeting, and updating are all important, the true strength of these platforms lies in their ability to search and engage.

    When it comes to searching and engaging, the difference between Twitter and LinkedIn is what you’re looking for. On Twitter, the emphasis is on content, tweets, and subjects, but on LinkedIn, searching for companies and individuals to connect with is more powerful.

    Of course, you can search for information and individuals on both platforms, but Twitter excels at finding relevant people in your industry to connect with, and LinkedIn excels at finding relevant people in your business to connect with.

    Linkedin- Professional Networking

    There are 61 million senior level influencers on LinkedIn, with 40 million of them being decision-makers. There are 87 million registered members in the Millennial group alone, with 11 million of them in decision-making positions. It’s a plethora of chances for professional networking.

    It’s a sensible entrance point for business-oriented people who don’t have time to wade through a lot of personal messages, unlike Facebook and other social media sites.

    On LinkedIn, there isn’t much enthusiasm for revealing trivial or intimate information. Instead, you’ll primarily discover professionals looking to network with other like-minded businesses and organizations.

    Linkedin Brand Building

    Linkedin- Easy to Track Rivals

    Because, let’s face it, every company has them. And, in order to stay on top of the game, you have to keep track of what they’re doing, right? There’s no better site than LinkedIn to achieve that. Your rivals’ Facebook page will not tell you what they’re up to, just like your Facebook profile won’t tell you what they’re up to for a possible business partner.

    And you must remember this in order to flourish as a business.

    Many people believe LinkedIn is just another job board but, in fact, it has been proven to be 277 percent more successful than other social networking sites. Don’t make the same mistake.

    Linkedin- Keeps Track of Contacts

    Remember that amazing young professional you met three years ago at that conference? Or that buddy of a friend who wanted to work for your firm as a freelancer?

    To be honest, I doubt it.

    When you meet new people, instead of throwing their business cards in your desk drawer or adding their email addresses to your out-of-date address book, add them to your LinkedIn professional network. Keep them in your contacts so you may reconnect with them when the moment is perfect.

    Linkedin- Customer Satisfaction

    Because LinkedIn’s platform allows you to quickly engage with your consumers, it can help you increase overall customer satisfaction. You may conduct surveys, request testimonials, and even send direct notes thanking consumers for their continued support. This will let you identify what works and what doesn’t over time, while also demonstrating to your consumers that you care about them and the business they provide. Because the feelings of gratitude that come with being heard are unrivalled, encourage a balance of public and private contacts. LinkedIn, like Facebook, provides a means to handle customer care and address any concerns that may emerge, although on a smaller scale. LinkedIn, like Facebook, provides a platform for handling customer service and resolving any concerns that may emerge, but on a more professional level.

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    Linkedin- Keeps you Updated with Industry News

    When you log in to LinkedIn, it creates a timeline similar to other social networking sites. You’ll discover the latest news from your contacts, organizations, and company there. Keeping track on industry trends and reports is both entertaining and prudent.

    Linkedin Vs Facebook

    Despite the fact that Facebook provides a variety of useful networking and advertising options, both paid and free, an increasing number of users are quitting the popular social media site. Businesses and customers alike are abandoning Facebook in favor of alternative, more trustworthy platforms due to a significant number of data breaches and confidentiality issues. LinkedIn is one of these sites, and while it may not have all of the features that Facebook has, it isn’t far behind. In reality, we feel LinkedIn offers certain benefits over Facebook, particularly in the corporate world.

    Here are a few reasons why:

    Multilayered Targeting

    You may target individuals based on their job titles, degree of seniority within a business, and the talents they possess, in addition to targeting based on corporate relationships. If you’re looking for a business development manager, or any other job title for that matter, you can just type in a search query and get a slew of results, regardless of the firm you work for. This is ideal for companies looking for a point of contact, to fill a position, or to just expand their network of individuals in similar professions.

    The chances of someone clicking on a sponsored ad on Facebook are minimal to none, and if they do, the majority of people will be upset and may even ban your business. Sponsored in-mail on LinkedIn, on the other hand, is well-known and well-received. This is due to the LinkedIn user attitude and the value that most sponsored in-mail offers. All you have to do when creating your marketing campaign is put together content that will be relevant and helpful to the people you’ll be reaching out to. Include a clear and responsive call to action, and distribute it to your target audiences using the lists you’ve built.

    The fact that your message will only be delivered to your audience members when they are active is a significant advantage of LinkedIn mail, which boosts open rates and overall replies.

    Contact Information Is Easily Accessible

    Although Facebook has a retargeting tool, it may be tough to find— especially if you’re looking for company-specific data. LinkedIn has more easily available contact information and a direct message system that is not subject to the same stringent screening methods as Facebook. Due to LinkedIn’s algorithms, there are a variety of ways to run sponsored advertisements to a list of matched audiences using their email addresses or just a list of corporate contacts. This means you’ll be able to reach a wider audience with less work, improving your lead list and sales potential in the future.

    You may also search by seniority if you know you need to speak with someone with a lot of power in a company. Again, the purpose of these searches is determined by your requirements, but eliminating people who aren’t decision makers is a great approach to save time in the long run.
    Finally, depending on your objectives, LinkedIn offers the opportunity to search for people who possess a certain skill set. Because LinkedIn primarily relies on third-party recommendations, you can immediately discover what they’ve been ranked best at, allowing you to swiftly determine why they’d be valuable to your company.

    If you require a more refined audience, LinkedIn also allows you to perform focused searches and create lists based on certain demographics.

    LinkedIn VS. Twitter

    Here are some key distinctions between Twitter and LinkedIn, as well as what you should know while developing your strategy:

    The way you communicate on LinkedIn is significantly different from how you communicate on Twitter.

    This is arguable, but Twitter is more suited for informal everyday material like photographs of your meals or selfies than LinkedIn. It is not suggested that you just use Twitter to post photographs of your food, nor that taking a selfie on LinkedIn is a crime, but keep in mind that LinkedIn is a more professional network, whereas Twitter is better for short-form casual conversation.

    On each website, look for the differences in relationships.

    This is an important issue that is frequently missed. Twitter was created with one-to-one connections in mind: a follower and a followee. LinkedIn, like Facebook, is more bidirectional; it is a two-way street. Of course, you can follow individuals on LinkedIn, but it was an afterthought in the platform’s design.

    A reciprocal connection is more important and relevant from a psychological standpoint than simply following someone and them not following you back. This is a significant distinction that should not be overlooked when customizing the material you post on the two sites.

    Recognize when self-promotion is appropriate.

    This might be my own interpretation of the two platforms. However, although updating your network on LinkedIn about your job, company development, and team success is okay, doing it on Twitter is frowned upon.

    Self-promotion on Twitter is frowned upon, and businesses who exploit the site to market are immediately branded as spammers and abusers. Of course, it is not suggesting that you should use LinkedIn for shameless self-promotion, but individuals on LinkedIn are looking for more professional updates, and they have a higher tolerance for semi-promotional content.

    Conclusion

    If you were unsure about how many advantages LinkedIn might offer, perhaps this list has persuaded you that it is one of your most valuable professional tools. You may use it to expand and maintain your network, look for employment, and improve your professional reputation. It’s also completely free. So, what are you waiting for?

    FAQs

    Why is LinkedIn important for branding?

    It is a professional way of branding and an effective tool for brand awareness and brand promotion.

    It has more than 600 million professional profiles to help you build a good network connections, job opportunities, brand building and marketing.

    Who is the CEO of LinkedIn?

    Ryan Roslansky is the CEO of Linkedin.

    How do you use branding on LinkedIn?

    Linkedin branding can be done by effectively optimizing your profile, page, content and posts.

  • Freecharge Business Model | How Freecharge makes Money?

    Are you interested in gathering all the information about the business model of Freecharge? If yes, then here we have something that can help you out.  In this piece of writing we will walk you through the journey of Freecharge.

    Freecharge is an ecommerce website that has revolutionized the way people do business. It is the name that appears in everyone’s mind when somebody talks about doing phone recharge. It is one of the successful companies that has gained a million user base in its starting year. Cash shortages have punctuated Freecharge’s path, shifting leadership, from conquering the Indian market via mobile recharges to clinching the most significant purchase ever in the country’s startup community.

    We all know about the Snapdeal Acquisition. Right? It was one of the biggest purchase made up in the startup community.

    Axis Bank has purchased Freecharge from its parent firm Snapdeal for $60 million in the most recent development.

    Freecharge- About
    Freecharge- Business Model
    How Freecharge earns Money?
    Freecharge- Marketing Strategy
    Conclusion
    FAQs

    Freecharge- About

    Technical entrepreneurs- Sandeep Tandon and Kunal Shah established Freecharge, which was formerly known as Paisaback. Paisaback is like Groupon, a leading company in the United States that deals with promotional offerings such as rewards points, discounts, and vouchers. They began their business in Bombay. After discovering that a mobile phone retailer was deriving all of its revenues from the money generated by its prepaid client base, the company’s partners came up with the concept of Freecharge.

    Tandon and Shah eventually left Paisaback and launched Freecharge in August 2010. This website’s first service was mobile phone recharging. They quickly expanded its transaction verticals, including postpaid cell phone bills, DTH, data packages, and utility bills such as gas, water, electricity, and telephone bills.

    Soon after, they start handing out discount vouchers for popular food and shopping locations, equal to the recharge price. The site has 1.5 million customers and 10,000 sales daily thanks to partners including McDonald’s, Puma, Domino’s, Cafe Coffee Day, Crossword, Croma, and numerous e-commerce sites.

    Freecharge has almost twelve million subscribers and five million smartphone app downloads, according to the latest survey. It’s one of the greatest rates of growth in the recharging sector. Freecharge has partnered with numerous commercial websites such as MakeMyTrip, Myntra, and Amazon. If a user transacts on these sites using Freecharge, they get rewarded with Freecharge Credits.

    Freecharge claims to have a transaction time of 10 seconds and a success percentage of 99 percent. It has a 70% customer retention rate and a monthly use frequency of more than five times each user.

    founder of freecharge- Kunal Shah 

    Freecharge- Business Model

    Now comes the section where we are going to put light on the business model of Freecharge. It depends on two things which are direct recharge or online banking, and the second is a brand advertisement. One can access their service via a website or mobile app. When customers utilize their services, they are rewarded with money for shopping vouchers for major stores, restaurants, and cab services, making it a nearly free recharge. It operates in the same way as Freecharge’s large-scale advertising does, and the voucher owner receives more visits than any local news media, so it’s not a waste of resources for them.

    Now talking about the second source, which is a brand advertisement. For this particular, Freecharge has made tie-ups with several brands such as Dominos, Puma, Croma, Shoppers stops, and much more. When you recharge, you will get  rewards or discount vouchers for local shops. Premium vouchers can also be obtained by paying a small fee. Ultimately, your recharge gets topped up with deals equivalent to the recharge amount, thus rendering it accessible. So it is a win-win case for both other brands as well as Freecharge. Freecharge creates customers for other brands, and customers are happy with Freecharge because they are getting free vouchers.

    How Freecharge earns Money?

    Now the mystery must be sprouting in your head, how Freecharge is making money. Freecharge collects the email addresses of the users. They continue to post offerings to keep you connected to their family. They will also alert you if the membership has not been renewed. When is the time to recharge as they have your contact information stored. Promotions and discount coupons are delivered to this email. Freecharge has also formed partnerships with several banks, which give discounts for utilizing their products.

    They earn money from two sources.

    1. Service Providers – Freecharge profits similarly as the local shop gets some commission from telecom operators by offering recharge services for the company. Still, since it serves a far more extensive consumer base, its revenues are correspondingly higher. There are around 10 million users on the platform, so their revenue is comparatively high and the most significant source of income for the company.

    2. Coupons from Various Companies – This choice may appear counterintuitive at first, but it becomes apparent after you grasp the business aspect. Companies pay Freecharge to have their discounts shown on the portal, which you may access for free and for a nominal fee. Now the question must be why corporations would enable individuals to buy their items using coupons. Still, the entire couponing process is a marketing technique used by a company to increase sales.

    Freecharge- Marketing Strategy

    Freecharge has a long list of lucrative and fantastic items to its credit, and it has run several promotional campaigns to establish itself as a household brand. Its business approach is based on creative concepts. In India, television is a popular advertising medium with a large audience. Freecharge utilized this electronic media to begin its nationwide marketing. Coupons have been a critical difference for Freecharge since it offers unique alternatives that aren’t available elsewhere.

    Because its clients are its brand ambassadors, the firm also depends heavily on word-of-mouth advertising. Freecharge has used social media platforms like YouTube as an advertising tool to attract internet users and loyal clients.

    Conclusion

    There you go! Now you know all about the business model of Freecharge. It is indeed one of the successful startups of India who had acquired the largest M&A deal in India’s startup ecosystem. From the very beginning, Freecharge knew whom they were going to target. The millennials and the youth are the influential markets for the company because these are the people who spend half of the time on the phone. That’s why it became so much popular in a short period.

    The Axis bank acquisition of Freecharge is hoped to be best for both companies.

    FAQs

    Who acquired Freecharge?

    Axis bank has acquired Freecharge.

    Is Freecharge Indian?

    Yes, Freecharge is digital payment app in India, with headquarters in Mumbai.

    How did Freecharge make money?

    They earn money from two sources :

    • Commission from service providers.
    • Couponing process

    Who are the direct competitors of Freecharge?

    • Paytm
    • MobiKwik
    • PhonePe

  • 10 Interesting Facts about Jack Dorsey you probably didn’t know

    The widely famous web developer, Jack Dorsey is known as the co-founder of Twitter. He is counted among the top technology entrepreneurs in the world, which contains the illustrious names of Elon Musk and Steve Jobs.

    But the brilliance of Dorsey isn’t limited to Twitter only, in fact, he acquired two major companies- Twitter and Square. And according to Forbes, this duality gives rise to Jack Dorsey with a net worth of over $4 billion.

    Jack Dorsey is prominently known for co-founding Twitter in 2006 but his journey on the Twitter platform has been a hell of a ride. He had faced countless hardships throughout his tenure.

    Jack Dorsey was born and raised in St. Louis, Missouri. According to some facts, Dorsey expressed his superior intelligence from a very early age. Yes, he was only 13 years of age when he designed the software for the dispatch routing. In fact, many cab drivers are still using this app for better mapping and smooth driving.

    Dorsey’s prominent mobile payments company Square is also growing at quite a pace. According to Nomura Instinet sources, the company has beaten its biggest opponent PayPal in the race of fastest-growing digital payment company.

    In this article, we have presented some of the very interesting yet lesser-known facts of Jack Dorsey. Let’s get started!

    Jack Dorsey was Obsessed with dispatch communication as a kid
    Jack Dorsey’s Morning Routine
    Jack Dorsey has a Crucial role in Twitter advancement
    Jack Dorsey is Not an Affluent Communicator
    Jack Dorsey does not considers himself a Nerd
    Jack Dorsey Almost went to Facebook
    Jack Drosey is a College Dropout
    Jack Dorsey Doesn’t have any Desk at Square Headquarters
    Jim McKelvey used to be Jack Dorsey’s Boss
    Jack Dorsey is an admirer of Architecture and Cities
    FAQ

    Jack Dorsey was Obsessed with dispatch communication services as a kid

    As a kid, Jack Dorsey was fond of trains which later transferred into his obsession with emergency dispatch communication services. He always finds the voice of the police scanner very intriguing.

    In an interview with the CBS program “60 minutes,” Dorsey said that whenever he heard the police scanner, the police always talked about where they are, what they are doing or where they are going and this is what gave him the idea of Twitter.

    Jack Dorsey’s Morning Routine

    Jack Dorsey has set Twitter in his morning routine. When he wakes up, the first thing he does is check the weather but soon after, he opens Twitter in order to check what’s happening in the world and where? This gives him a sort of idea of what is going on in the world currently.

    Jack Dorsey has a Crucial role in Twitter advancement

    Jack Dorsey has a very essential part in the development and advancement of Twitter. He was the CEO of Twitter until 2008 but, on 16 October 2008 Evan Williams took over the job of CEO. Currently Jack Dorsey serves as the CEO of Twitter. But as the co-founder of Twitter, his association with it didn’t end. Later on, in 2011, Jack Dorsey got the position as the board’s chairperson. And, he became the chairperson of Twitter Inc.

    Jack Dorsey is Not an Affluent Communicator

    Most people don’t know this, but Jack Dorsey is not an affluent communicator, especially when it comes to speech. In an interview with 60 minutes, he said, “People often find it pretty unsettling as I am a silent person. They intend to know my thoughts but I prefer staying silent most of the time.” He added, “I am no expert when it comes to public speaking or even individual conversation. I am a silent person and that’s my basic nature.”

    Jack Dorsey does not consider himself a Nerd

    Jack Dorsey finds it very insulting when people call him a nerd. Once in an article of Forbes, they addressed him as a nerd. Although the article was pretty intriguing, Dorsey wasn’t pleased with it all. He mentioned, “It’s very offensive that people find me more of a nerd than Steve Jobs. I think they do because I am a programmer and that isn’t a sign of a nerd.”

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    Jack Dorsey Almost went to Facebook

    When Jack Dorsey was fired from his own company in 2008, he went to speak with Facebook CEO- Mark Zuckerberg. Dorsey’s Twitter story went pretty viral, reported by Nick Bilton as “Hatching Twitter: True Story of Power, Friendship, Money and Betrayal.”

    Mark Zuckerberg almost hired Jack Dorsey but due to the lack of a distinguished role, Dorsey couldn’t join Facebook. This is briefly described in the book by Nick Bilton.

    Jack Drosey is a College Dropout

    Like most of the brilliant minds and developers, Jack Dorsey is also a college dropout. Dorsey started attending the University of Missouri-Rolla but after two years, Dorsey got transferred to New York University. When one semester was left of his graduation, Dorsey dropped out of New York University, according to STLToday.

    Later, he moved to the West Coast where he found the idea of Twitter.

    Jack Dorsey Doesn’t have any Desk at Square Headquarters

    We often expect the CEO and chairman to have a big glass office with a fine desk but, you’d find it pretty odd that Jack Dorsey as being the chairman and CEO of Square doesn’t have an office or even a desk. Yes, Dorsey prefers working freely on his iPad while roaming around the office.

    Square, San Francisco Headquarters
    Square, San Francisco Headquarters

    When asked, he told “60 Minutes” that “Its always self-awareness and intriguing to know that other people are working their best here, it’s not just you.”

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    Jim McKelvey used to be Jack Dorsey’s Boss

    Jack Dorsey has always been brilliant and there was nothing that he couldn’t do, even as a child. He used to work as an intern at the age of 15 in Jim McKelvey’s software company, Mira Digital Publishing. Jim McKelvey was pretty impressed with Dorsey’s performance. He even used to call him “Jack the Genius.” Later, Dorsey along with Jim McKelvey founded a payment company, Square.

    Jack Dorsey is an admirer of Architecture and Cities

    Very few know that Jack Dorsey is a great admirer of cities and their architectures. In an interview, he said, “My favourite activity of a Day is scrolling through the urban areas. I found its architecture very fascinating and admiring.”

    Jack Dorsey often wanders around the streets of San Francisco and New York.

    Conclusion

    The 41-year-old Jack Dorsey has put great efforts and work into the advancement of Twitter. When he was fired from his social media network, Twitter. He didn’t stop, instead, he focused on invention and later returned as the chief of Twitter seven years later.

    Meanwhile, his other prominent payment company- Square succeeded more vibrantly. Jack Dorsey is a brilliant person with great ideas in mind. Each day, he moves a step closer to the advancement of the next level of technology. And people often find it very interesting knowing the rare facts about him. Thus, we presented this article. Stay tuned for more updates.

    FAQ

    Does Jack Dorsey have a degree?

    Jack Dorsey never graduated college but He briefly attended the Missouri University of Science and Technology and then transferred to New York University.

    What is the net worth of Jack Dorsey?

    The net worth of co-founder and CEO of Twitter is US$15 billion as of 2021.

    What companies does Jack Dorsey own?

    Jack Dorsey has been CEO of both social media firm Twitter and small business payments company Square since 2015.

  • What are Dropshipping Ads | Ultimate Guide on Dropshipping Ads

    Dropshipping is a type of retail performance in which a store fails to maintain the things it sells. Instead, if a store offers a good using the dropshipping model, the goods are bought from a third party and delivered directly to the buyer. This means that the vendor has no direct handling of the merchandise.

    The main distinction between the drop-off and the regular retail model is that the retailer does not stock or stock his own. Instead, a third party – usually a wholesaler or manufacturer – buys inventory to fulfil orders if necessary from the seller.

    What does Dropshipping Mean?
    Dropshipping Ads For Beginners
    How to advertise for Dropshipping?
    Benefits Of Dropshipping
    Conclusion
    FAQs

    What does Dropshipping Mean?

    Dropshipping is a type of retail performance in which items are bought from a third-party provider rather than a shop. The products are subsequently delivered to the consumer directly. This means that the seller must not deal directly with the product.

    Dropshipping Ads For Beginners

    From the beginning, dropshipping has made it easy to start companies abroad for entrepreneurs. You can create a great website and start selling if you can write a product description and have basic design skills. The only problem is, how do you get the word out when you have a shop? What are you doing with dropshipping ads?

    Indeed, numerous drop shippers lack fantastic income, in marketing and promotion. You may have a fine company idea, but if nobody knows it, you can’t do much. How are you getting your company out and getting the proper people?

    How to advertise for Dropshipping?

    Dropshipping ads
    Dropshipping ads

    How you set up advertising depends entirely on the resources available. Fortunately, even if you have very little, you can do a lot with drop-outs. Have you some beautiful pictures? What about writing a robust proposal for sales? All this can expand publicity.

    Before you publish on any site, there are three things you need to remember:

    1. Your audience objective

    Nearly every publicity platform wants to know to whom you advertise. Think of who this might be. It won’t do you much to promote folks searching for shirts if you are a horseman selling shoes. The better you can determine the target audiences.

    2. Your objectives for your campaign

    What is this campaign you are seeking to achieve? More business? Sensitivity of the brand? Traffic? Engagement? More followers? These things instruct advertising networks on how and to whom to run your ad. You are analyzing users who click on adverts often vs. people who buy stuff. The platform will run your dropshipping advertisements to folks that you can buy more if you’re seeking sales.

    3. Your keywords

    For you, here’s technical jargon! Simply put, keywords are words and sentences which were like search engines. Assume you’re a sunflower shoe merchant in the previous scenario. People are looking for sunflowers with espadrilles or some version of the phrase. You must understand this and tailor your campaigns accordingly. Read on to find out how.

    How do you get it out once you have a clear idea of your campaign? What do you need to run on platforms? See our Five strategies to create advertisements below.

    And now you know all about dropshipping advertising you need to know. It’s a fine art that can only be improved by starting and constantly changing your campaigns. The best way to produce great dropshipping ads is to test and mistake.

    Benefits Of Dropshipping

    1. Dropshipping is easy to start .

    To begin you don’t have to be a corporate guru. Indeed, you don’t even need previous expertise in business! You can start quickly and learn the remainder as you go with it if you spend some time to discover what it takes.

    Dropshipping is so simple because you will not need much. There is no need to store things in a warehouse, or a workforce to aid you. Neither must you worry about storage or delivery. You don’t have to spend some time in your shop every day. Especially once you’re moving, it’s a surprising hands-off.

    2. Dropshipping is easy to grow.

    When you expand, you don’t need to change the business model very much. As you grow, you have to put more labor into sales and marketing, but your daily life remains more or less the same.

    One of the advantages of dropshipping is that when you scale, the cost is not rising. This makes it possible to expand quickly. Almost everything can be done by you, too, unless at some point you wish to set up a small team.

    3. Dropshipping requires little cash.

    It requires so little to start a dropshipping business you, may start with minimal money. You can establish a whole company from your laptop, and no high-level investments have to be made. Your costs, particularly as compared to traditional business expenses, will be rather minimal even as your company grows.

    4. Dropshipping is quite flexible.

    Dropshipping flexibility to work
    Dropshipping flexibility to work

    This is one of the main advantages. You become a boss of your own and make rules of your own. It is by far one of the most flexible jobs to be followed by anyone.

    You can work from home just with a laptop, and at the most convenient hours, you can work. This is perfect for businessmen who want a company that works for them. You don’t have to bend back to make things happen. You set your rhythm instead.

    5. Dropshipping is easy to handle.

    You can manage everything with little trouble since it does not ask you to do many undertakings. Once you choose and set up suppliers, you’re mainly accountable for your online retailer.

    Conclusion

    It is time that you chose your product provider, now that you may respond “what is dropshipping?”

    You can browse the enormous range of providers at AliExpress for a simple method to get started (and import those using Woo Commerce dropshipping plugins). To evaluate product quality and delivery time, you may simply request samples.

    You can use the dropship store from there to test several products. Start your store at the beginning with five to ten products and see how this happens. Then, the products that transform the best can be drilled out.

    FAQs

    What is Dropshipping and how does it work?

    Dropshipping is a type of retail method in which items are bought from a third-party provider rather than a shop and the products are subsequently delivered to the consumer directly.

    How do I get ads for dropshipping?

    There are many ways to advertise your dropshipping store:

    • Facebook
    • Instagram
    • Pinterest
    • Snapchat
    • Twitter
    • Youtube

    Is Dropshipping Profitable?

    If dropshipping is done effectively, there is no need to worry about making profits. An established dropshipping business can generate good income.

  • How GPS imaging will replace Toll Booths in India within one year?

    Toll Booths are very common for an Indian citizen who takes a road trip often and stopping in between your road tips multiple times to pay tolls which consumes a lot of time. However, the Government had introduced FASTag to fasten the process but still was not effective as expected. The Transport Minister has currently announced that the toll booths will be removed from the country and will be replaced by GPS imaging. In this article let’s look at more information regarding it.

    GPS Imaging Toll Booths – Latest News
    Reason Why Government is moving to GPS imaging toll
    The success of FASTag Toll
    How does GPS Imaging work
    FAQ

    Toll Booths – Latest News

    The Government has announced that it would remove all toll booths across the country within a year and will continue the collection of tolls through GPS imaging on the vehicles instead of using toll booths. This was conveyed by the Road Transport and Highways Minister of the country, Nitin Gadkari.

    He conveyed to the Lok Sabha that he would provide an assurity within a year all the toll booths in the country would be removed and the toll collection would happen through GPS imaging.

    Reason Why Government is moving to GPS imaging toll

    The announcement of the removal of the toll booth was announced as an answer to the question that was raised by BSP’s Danish Ali.

    Danish Ali had complained about the toll booths in the Ganamukteshwar in the Hapur district saying that according to the rule there should be toll booths at an interval of 60 km on the National Highways but his constituency had toll booths at an interval of 40 km.

    The Transport Minister said that he knows that in some places there are too many toll booths and added that it is wrong and unfair and also conveyed that he would remove it.

    One of the reasons mentioned by him was that there was a lot of theft in this system and said that the income from toll booths used to be around INR 24,000 crore per year and during the Covid, the income generated from toll booths was less which was around INR 10,000 crore.

    Value of tolls collected on national highways across India
    Value of tolls collected on national highways across India

    The success of FASTag

    The FASTag system which helps in paying the fee on the toll plaza through an electronic system was introduced in the country in the year 2016. Around 93% of the existing vehicles use FASTag for paying the tolls but the remaining 7% have not adopted to using FASTag.

    The vehicles that have not adopted to paying toll through FASTag will have to pay double the amount as toll fees. Gadkari has conveyed that it seems like the rest of the vehicles do not want to leave a record of their travel details and added that he has called an police enquiry for the matter.

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    How does GPS Imaging work

    The collection of toll fees would be through the GPS which will collect the toll tax based on the image that is captured and charge them accordingly.

    At the beginning of the toll road, there will be a camera that will capture an image on GPS. The toll money will be charged based on from where a vehicle would be coming from and will be going to. There will be no toll booths and no one will be stopped on their way.

    Conclusion

    Toll booths are one of the major sources of income for the Government of India. Replacing of Toll booths with GPS Imaging will be one of the steps to achieve digitalization after the adoption of FASTag.

    FAQ

    What is GPS Imaging toll collection?

    GPS imaging means that toll collection will happen via GPS. The money will be collected based on GPS imaging on vehicles.

    Why are there tolls in India?

    In India, Toll tax is charged for raising the cost incurred in constructing as well as for maintaining the roads.

    What is GPS FASTag?

    The Government of India is planning to remove toll booths and implement low powered GPS FASTag, which will collect the toll tax by GPS imaging.