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  • How To Perform Brand Audit? | Why Brand Audit is Important?

    A brand audit is the most important way to analyze your business. The position of your brand in the market determines the profit you will make. A proper brand audit helps you in getting familiar with your audience.

    It helps you in understanding those areas of your business where you need to improve. There are various tools by which you can conduct a brand audit. However, before moving on with the steps which can help you do your brand audit, let’s understand what it is.

    What Is A Brand Audit?
    When And Why Is A Brand Audit Important?
    How To Perform Brand Audit?
    Step 1. Construct your framework
    Step 2. Analyse your business
    Step 3. Review your business’s social media reach
    Step 4. Review your sales
    Step 5. Interact with your audience and customers
    Step 6. Know and analyze your competitor
    Step 7. Plan and monitor your steps
    Conclusion
    FAQs

    What Is A Brand Audit?

    Before making any significant changes in your business, you need to know about fitful changes. You need to have proper knowledge about why these changes are necessary. Proper knowledge of the right and wrong techniques and strategies along with reasons is really helpful. If you lack this knowledge, the changes you would make may do harm rather than doing good.

    However, a brand audit allows you to have a detailed analysis of such information. A brand audit is an analytical study that helps you in understanding and determining your position in the consumer market. It is generally a study of your brand and its strengths and weaknesses. It is essential if you wish to grow your business.

    What is brand audit?

    When And Why Is A Brand Audit Important?

    You may ponder regarding why and when is a brand audit necessary. Well, when you see that the success rate of your business is falling, you need to conduct a brand audit. Suppose, you notice that your campaigns are less successful or your sales are falling. In such signs of weakened business moves, you need to perform a brand audit.

    However, you can even perform brand audits if you looking forward to expanding and grow your business empire. Suppose you wish to launch a new product or you’re widening your reach. In such cases too, you can perform the brand audit.

    During a brand audit, three main areas are looked upon. The first of them is internal branding, which refers to the values and motives of the company. The second is the external branding, which includes a logo and other display assets of the business. The third is the customer experience, which is the feedback of the customer.

    How To Perform Brand Audit?

    Most companies often hire brand agencies for conducting an audit of their brand details. However, you can even do it by yourself by following these steps:-

    1. Construct your framework
    2. Analyse your business
    3. Review your business’s social media reach
    4. Review your sales
    5. Interact with your audience and customers
    6. Know and analyze your competitor
    7. Plan and monitor your steps

    Let’s discuss these steps in detail so that you can have diverse knowledge about these steps.

    Step 1. Construct your framework

    This is the first step to a proper brand audit. With the help of mind mapping, you need to analyze the various factors that affect your business. You need to answer the following questions:

    1. What’s the niche of your business?

    2. Are your products related to your niche?

    3. Why customers choose you?

    4. Why should customers choose you further?

    5. Is your performance better in comparison to your competitors?

    The answers will help you have a rough idea about your business and its strengths.

    Step 2. Analyse your business

    Before thinking of making changes, you need to understand the current status of your business. You need to overlook topics such as:

    1. What’s the mission of your business?

    2. What is your strategy of marketing?

    3. What are your USPs?

    4. Who is your target audience?

    5. What is the current reach of your business?

    When you have all these details about the present state of your business, you can move on to the third step.

    Step 3. Review your business’s social media reach

    Analyze the social media reach of your business
    Analyze the social media reach of your business

    The pillars of a business include its website, social media platforms, logo, and others. Your website and social media platforms are the first impressions of your impression. Hence, they should be properly constructed. They should be easily navigable and understandable. Besides these, your content and logo should even be friendly towards your customers. You need to review the following topics:

    1. Is your website friendly to the customer?

    2. Does it have the option of language conversion?

    3. How does it rank in search engines?

    4. Does the logo justify your company’s actions?

    5. Is the tone of your conversation friendly?

    6. Are your click rates higher?

    7. Do you have enough reach on social media?

    8. Are your products being recommended by influencers?

    9. What’s the reaction of your customers?

    A proper analysis of your business pillars will help you understand your business better. It will even help you understand your engagement rate and the reason behind it. Hence, it’s mandatory.

    Step 4. Review your sales

    Reviewing sales is necessary because it helps you to understand why some people didn’t turn into customers. You need to check up the following questions:

    1. If your sales have dropped, then why?

    2. Is your pricing rate unaffordable?

    3. Are your competitors having better prices?

    4. Is your brand not fulfilling the promises?

    On having the answers to these questions, you will have detailed information on the strengths and downfalls of your business. However, this information is from your point of view.

    Step 5. Interact with your audience and customers

    Take customers review
    Take customers review

    Until this step, you had the details of your weaknesses from your side. However, you also need to have the customer’s point of view. This is far more important because you eventually have to serve your customers. You need to interact with your audience and customers. This can be best done by surveys and polls. You can know the exact sentiments of your customers which you can use to improve your reach.

    Step 6. Know and analyze your competitor

    Once you know your business, you need to look at your competitors. You need to observe the strategies used by them. You need to do the following things:

    1. Track your competitor’s keywords

    2. Monitor their links

    3. Monitor their organic visibility

    4. Audit backlinks and other data

    Step 7. Plan and monitor your steps

    Finally, you have reached the final step. You have gathered information about your business and brand. Now, you need to analyze this data while planning your next moves. You need to focus more on the moves of your competitors and plan accordingly.

    After proper planning, you need to implement your ideas and plans. While implementing, you also need to check on the performance of your moves. Note down the changes you notice, and you are done with your brand audit.

    Conclusion

    People often hesitate to conduct a proper brand audit. This is because they are afraid to face the weaknesses of their own business. However, the sickness of your business can’t be solved if you don’t diagnose the issues.

    Brand audit diagnoses the problems behind the staggering growth of your business. However, a brand audit isn’t an easy task. You need to be prepared for toiling hard to get the results. In addition to that, you even need to be honest with yourself and your business. Realize your flaws and work on them. It will pave the path to the success of your business.

    FAQs

    Why is brand audit important?

    Brand audit helps a business to figure out its strengths and weaknesses. It helps in creating opportunities for improvement expand the business.

    When should you do a brand audit?

    Brand audit should be done whenever there are the changes in busines like:

    • Changes in Market
    • Changes in your product/service your business offer
    • Changes in the customer demands
    • Changes in competition

  • Bajaj Group Of Companies – All You Need To Know

    Bajaj Group is an Indian multinational company that is one of the oldest and largest conglomerates of India.

    The group comprises 34 companies with around 36,000 employees across businesses such as two- and three-wheelers, insurance and steel, home appliances, travel and finance, etc. Its flagship company Bajaj Auto ranks as the world’s fourth-largest two- and three-wheeler manufacturer. Some of the notable companies are Bajaj Auto Ltd, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd and Bajaj Holding & Investment Ltd.

    In recent news, the Bajaj Group has pledged to donate ₹200 crores towards Covid-19 response in addition to ₹100 crores they donated last year to support the government’s fight against the deadly pandemic.

    History And Origin of Bajaj Group
    Flagship Companies of Bajaj Group
    Corporate Social Responsibility(CSR) of Bajaj Group
    Bajaj Group – FAQs

    History And Origin of Bajaj Group

    The Bajaj Group of Companies was founded by Jamnalal Bajaj in 1926.

    Jamnalal Bajaj was a freedom fighter and a philanthropist, a close confidante of Mahatma Gandhi. He took the novel step of using business to serve society. His endeavors were taken forth and developed by his sons Shri Kamalnayan Bajaj, Ramakrishna Bajaj, and further by his grandson Shri Rahul Bajaj; who are responsible for blossoming the Group and nurtured it to the marvelous stature that it occupies today.

    All You Need to Know About Bajaj

    Bajaj started its business by setting up a sugar factory in Lakhimpur Kheri of Uttar Pradesh, which was one among the only 30 sugar mills that established the endowment of the sugar industry in India. Today, Bajaj Hindusthan Sugar Ltd. is Asia’s number one sugar manufacturing company and ranks globally among the top four.

    Jamnalal Bajaj strongly believed that the common good was more important than individual gain.

    Flagship Companies of Bajaj Group

    Bajaj Auto Ltd.

    Bajaj Auto manufactures two-wheelers and three-wheelers and is headquartered in Pune, Maharashtra.

    Bajaj Auto Ltd.
    Bajaj Auto Ltd.

    In 1945, Bachraj Trading Corp. Pvt.Ltd., now known as Bajaj Auto Ltd. was founded. Its activity was focused on the selling of foreign motorcycles and auto-rickshaws on the territory of India. In 1959, it was licensed by the government to manufacture two-wheelers and three-wheelers in India. Rahul Bajaj, the son of Kamalnayan Bajaj, later became the head of the Bajaj group in 1965.

    Since the year 1995, Bajaj has manufactured more than a million vehicles per year. Nowadays, Bajaj sells its motorcycles, bajaj automobiles, and auto-rickshaws in more than 50 countries of the world and it can compete on the market due to the low prices for its vehicles.

    Bajaj Allianz Life Insurance Co. Ltd

    Bajaj Allianz Life Insurance is a private general insurance company by Bajaj Group. It is a joint venture between Bajaj Finserv Limited and Allianz SE, a German financial services company; where Bajaj Finserv Limited holds 74% and the remaining 26% is held by Allianz SE.

    Bajaj Allianz Life Insurance Co. Ltd
    Bajaj Allianz Life Insurance Co. Ltd

    In 2001, Bajaj Allianz General Insurance received an Insurance Regulatory and Development Authority of India (IRDAI) certificate of registration which allowed it to conduct general insurance business, including health insurance, in India.

    In January 2014, the company announced it would open up all-women branches.

    Bajaj Finserv Ltd.

    Bajaj Finserv Limited is a part of Bajaj Holdings & Investments Limited. It is a financial services company by Bajaj which focuses on lending, asset management, wealth management, and insurance. It is a consumer-focused company that emphasizes profitable growth and operational efficiency to deliver the best results to all its stakeholders.

    Bajaj Finserv Ltd.
    Bajaj Finserv Ltd.

    Bajaj Finserv won the CIO 100 Innovation Award for two innovations – EMI Card and Flexisaver, for exemplifying the highest level of operational and strategic excellence in information technology (IT).

    Bajaj Electricals Ltd.

    Bajaj Electricals is an Indian consumer electrical equipment manufacturing company based in Mumbai, Maharashtra. It has diversified with interests in lighting, luminaries, appliances, fans, LPG-based generators, engineering, and projects. Its main domains are lighting, consumer durable, engineering, and projects.

    Bajaj Electricals Ltd.
    Bajaj Electricals Ltd.

    It was incorporated on 14 July 1938 under the Indian Company Act, 1913 as a public company limited.

    Bajaj Finance Ltd.

    Bajaj Finance is a bajaj group subsidiary of Bajaj Finserv. It is a non-banking financial company that deals with Consumer Finance, SME (Small and Medium-sized Enterprises) and Commercial Lending, and Wealth Management. The company has 294 consumer branches and 497 rural locations with over 33,000+ distribution points, with headquarters situated in Pune, Maharashtra.

    Hercules Hoists Ltd.

    Hercules Hoists is a manufacturer of material-handling equipment. The company sells its products under the brand name Indef.

    Bajaj Hercules Hoists Ltd.
    Bajaj Hercules Hoists Ltd.

    Incorporated in the year 1962 with technical and financial collaboration from Heinrich de Fries GmbH, Germany; it is a Small Cap company (having a market cap of INR 304.80 Crore) operating in the Industrial Consumables sector.

    Hind Musafir Agency Ltd.

    Hind Musafir Agency Ltd.
    Hind Musafir Agency Ltd.

    Hind Musafir Agency Ltd. (HMA) is a full-service, IATA-certified travel agency. A part of the Bajaj Group of companies, it is in the business with over 50 years of experience. HMA is also recognized by the Department of Tourism (DOT) India and is a member of “The Travel Agents Association of India” (TAAI) and “Pacific Asia Travel Association” (PATA). HMA has also placed a strong IT backbone with an AMADEUS-enabled system for online Air Bookings.

    Mukand Ltd.

    Mukand Limited is a multi-division company involved in the business of Manufacturing Steel and Industrial Machinery. Incorporated in 1937 in Mumbai, it manufactures stainless steel, alloy steel, stainless steel billets, exporter of hot-rolled bars.

    Mukand Ltd.
    Mukand Ltd.

    Today, Mukand Limited is a leading supplier of alloy steel to the automobile and auto component industry and a leader in the manufacture of high-grade stainless steel in India.

    Bajaj Holdings and Investment Ltd.

    Bajaj Holdings and Investment Ltd. is a non-banking financial company that is primarily an investment company. The Company focuses on generating long-term capital appreciation. It also provides strong financial, managerial, and operational support to its group companies. Bajaj Auto Holdings Ltd. is a subsidiary of the Company. It is headquartered in Pune.

    Bajaj Holdings & Investment Ltd.
    Bajaj Holdings & Investment Ltd.

    Corporate Social Responsibility(CSR) of Bajaj Group

    The CSR Policy of Bajaj Group involves various welfare activities that are guided by the concept of trusteeship in business. It is the group’s philosophy that the true and full measure of growth, success, and progress lies beyond the balance sheets or conventional economic indices.

    The social and welfare objectives of the Bajaj Group are being fulfilled through the many Trusts and Foundations it has established spending up to 100 million (US$1.4 million) every year.

    The major CSR areas of Bajaj Group are Health, Women Empowerment, Education, Rural Development, Environment & Natural Resources and, Self- Reliance.

    Conclusion

    For Indian society, Bajaj Group is more than a corporate identity. It is an incentive for social empowerment. It offers an extensive range of products and services, now standing tall in the Corporate World.

    Bajaj Group – FAQs

    Who is the founder of the Bajaj company?

    Jamnalal Bajaj is the founder of the Bajaj company.

    When was the Bajaj company founded?

    The Bajaj company was founded in 1926.

    Is Bajaj an Indian Company?

    Yes, Bajaj is an Indian conglomerate founded by Jamnalal Bajaj an Indian freedom fighter.

    Who is the chairman of Bajaj Group?

    Rahul Bajaj is the chairman of Bajaj Auto. Rahul’s grandfather Jamnalal Bajaj founded the Bajaj Group in 1926 and his father Kamalnayan Bajaj succeeded him in 1942.

    How many companies are there in the Bajaj group?

    There are 34 companies in the Bajaj group including Bajaj Auto Ltd, Bajaj Holdings and Investments Ltd, Mukand Ltd, Bajaj Electricals Ltd, Bajaj International Pvt. Ltd, Bajaj Allianz General Insurance Pvt. Ltd and Bajaj Finserv Ltd.

    Is Bajaj Finance good for long-term investment?

    Bajaj Finance offers an interest rate that is higher than that offered by most FD providers. This makes it ideal for you to invest in Bajaj Finance Fixed Deposits for long-term benefits.

    Is Bajaj FD safe?

    Bajaj Finance FD carries FAAA rating by CRISIL and MAAA rating by ICRA, which indicate the highest safety for your capital. These ratings imply a safe investment environment and ensure that you get your returns in a timely manner, without any default on the part of the issuer.

  • Success Story of Ludo King – A Game from your Childhood!

    Ludo King is a free board game developed by Vikash Jaiswal, who owns an Indian company named ‘Indian studio Gametion Technologies Pvt Ltd.’ Ludo King is a mobile application game developed on the Unity game engine and is available on all the mobile platforms i.e. Android, iOS, and Windows mobile phones.

    Ludo King has gained popularity in the period of global lockdown due to COVID-19. This can be seen with the fact that the game ranked No 1 in the Top Free Games Section in Play Store and Apps Store with around 100+ million downloads.

    Know all about the Ludo King history, its business model, revenue model, owner of Ludo King, growth & more in the post ahead.

    Vikash Jaiswal – Man Behind Ludo King
    Ludo King – Parent Company
    Gaming Idea of Ludo King
    How to download & play Ludo King
    Competitors of Ludo King
    Growth & Revenue of Ludo King
    Ludo King – Brand Ambassador
    Ludo King – Business Model and Revenue Model

    Vikash Jaiswal – Man Behind Ludo King

    Vikash Jaiswal, Ludo King’s owner, is the founder of the Indian studio Gametion Technologies Pvt Ltd. He was born in Patna, Bihar, India, and did his schooling at one of the well-known schools there. After completing his schooling, he pursued his Bachelor of Engineering in the Computer Science department from MIT, Bulandshahar, India.

    Ludo King founder Vikash was very fond of digital games from his childhood days and so he created a video game called ‘Eggy Boy’ during his bachelor’s degree program as a part of his thesis. The game was able to make its name and even got featured as ‘Game of the Month’ in PCQuest magazine. After completing his graduation from MIT, Vikash moved to Mumbai and started working as a tech lead for Indiagames Ltd.

    After 4 years at his job, he quit in 2008 and started working on his dream project which is game development and so started his own gaming company named Gametion, with an investment of INR 2.5 lakh. They had a team of seven people. This game was first released on the iOS platform dated February 20, 2016, and after looking at its popularity, the game was released on other platforms. In the initial period, Gametion created simple browser games, but later on, they shifted their game platform to Android and iOS.

    After a long period i.e. around October 2015, Ludo King founder Vikash Jaiswal came up with the idea to build a Ludo. The basic idea behind this game was to remember childhood memories while playing. This became their USP, as people felt nostalgic and started playing with their relatives and friends. \

    This game has now become the most successful digital board game in the period of lockdown, as it was the best resource for passing time and chit-chatting with their friends and relatives.

    Ludo King – Parent Company

    Ludo King is an Indian mobile gaming application that can be played free of charge. Ludo King is developed by Gametion Technologies Pvt Ltd, an Indian studio based out of Mumbai, India. The parent company of Ludo King is owned by Vikash Jaiswal, who is the founder and CEO of the company.

    Gaming Idea of Ludo King

    Ludo King has the same concept as the board game Ludo – a game that is popular among children during their childhood. This game is the digital version of Ludo. The main aim of this game is to move all 4 points from the starting place of your colour house, around the board to the center of the board, also known as the home of the game board. The first person, who takes all his/her 4 points at the home center of the game board is declared the winner of the game.

    This digital game has four modes i.e.

    1. vs Computer
    2. Local Mode
    3. Online Multiplayer
    4. Private Multiplayer.

    One of the best features is that here, the players can play with their Facebook friends in the online mode. Because of this feature, the game got popular in many different countries like Indonesia, Sudan, Brazil, and many other South Asian countries. A report also says that this game has overtaken Temple Run 2 in terms of its number of downloads.

    How to download & play Ludo King

    If you are already hooked on Ludo King and cannot resist your urge to plunge into this nostalgic game from your childhood, then don’t worry because here we will put down some easy steps applying which you can download Ludo King right away without any hassles.

    For Android mobile users –

    Ludo King is delightful for all of you who are using android mobile. Here’s how you can download the game on your mobile devices:

    • Visit Google Play.
    • Type in Ludo King in the search bar that you will find there.
    • You will soon get an option that says Ludo King™registered under Gametion Technologies Pvt Ltd.
    • Select the game and tap on the Install button right below the name of the game.
    • After the game is installed, now you can launch the game and play your heart out!

    For iPhone users

    No need to worry if you are an Apple iPhone user because the game is quite available for your guys too. Here’s how you download Ludo King without any delay:

    • You need to visit App Store.
    • Here, you will get a search blank where you need to type in Ludo King and then press Return.
    • As soon as you search with the term type in the box, you will get some suggestions where you need to choose Ludo King.
    • Here, you need to tap on the Get button.
    • After your game is downloaded perfectly on your mobile, you can now launch it and start playing it immediately.

    For Desktop PC/Laptop users

    If you are using a laptop or PC and you don’t really use your phone that much but you still want to derive all the fun from playing Ludo King, then don’t worry because this is how you can download it on your computer without a second’s delay:

    • First, you need to go to the Microsoft Store, if you are using a Windows computer.
    • Then, you need to search for Ludo King by typing the same and search for the term.
    • Now, you need to click on the Get option.
    • You need to OK all the other prompts that you receive.
    • After the game is downloaded to your system, you can run it and start playing it soon after.

    Now that we are through with the methods of downloading Ludo King for a device, we can now proceed with the game. However, don’t worry if you haven’t played this game at all or you cannot recall how you played it in your distant childhood days because it is easy and you can learn it without wasting much of your time.

    For all of you who are looking forward to playing this interesting game, Ludo King is a really easy game to play for fun in your pastime. The computer game is largely modeled on the physical board game, but unlike the latter Ludo King operates more or less automatically with the only choice that the players can opt for is to roll the dice and then they should select a token to move forward. Once they have the token, the computer will automatically take your pieces forward. Though the main attraction of the game is ludo on which the game is modeled, Ludo King also comes with a Snakes & Ladders game that you have probably played when you were young.

    Different Modes of the Game

    You can play Ludo King offline against your friends, challenge people on Facebook, and also play online against other players from all across the world. The game also supports an offline mode of playing where you can play with the computer and a Play & Pass mode, with which one can play the game locally by passing around the device.

    Ludo King allows up to six players on a regular Ludo King game. In a particular game of Ludo King, the users are free to enable different themes for themselves, exchange emojis and chat with other players while the game is going on. This makes it much more fun and exciting for the users.

    Rules of the Game

    If you are interested in playing the game but it is the rules of the game that you aren’t aware of, then here we list down some of the basic rules to play Ludo King:

    • Ludo King can be played between 2 to 6 players, where every player will have 4 tokens. The player who will manage to get all of the four tokens home first, which happens when the tokens will route their way to the center of the board, will be declared the winner of the game. The game shall continue to go on until every player takes their tokens home.
    • A token can only start moving from the base after six rolls out from the dice by the player.
    • In the game, if a player rolls out a six, then the player gets one more turn to roll the dice again.
    • If a player rolls six three times in a row, then it skips their turn.
    • If a token crosses the finish line, then the player would be able to roll another dice.
    • If a token gets on another token of any other players, then the earlier token gets captured and is dragged back to the base, from where it started.
    • The board has some safe squares, eight in total, which are denoted by coloured boxes and starred boxes where if a token reaches then it cannot be captured by any other token.
    • Each player needs their tokens to get out of their base and move around the board to win.

    Competitors of Ludo King

    Ludo King faces stiff competition from similar games of the other brands like Ludo Club – Fun Dice Game, Ludo Club- Fun Dice Game, Ludo SuperStar, Ludo House, Ludo Talent- Super Online Game, Ludo All-Star- Online Ludo Game, King of Ludo, Yalla Ludo and more.

    Growth & Revenue of Ludo King

    Ludo King was first released on February 20, 2016, on the Apple App Store, and ever since it was released Ludo King received a warm welcome from players and non-players across the globe. The game had recorded 4 million installs in 2016 and by the end of May 2017, the game had already been downloaded 50 million times, which further crossed 118 million downloads in 2018.

    The nationwide lockdown that was declared due to the onslaught of the dreadful COVID-19 disease resulted in boosting the overall downloads of Ludo King. The game witnessed around a 100% surge in gaming and downloads during the lockdown, AppsFlyer reports.

    Due to the increase in the number of downloads and gaming, Gametion Technologies, the parent company of Ludo King has earned around $20 million in revenue in 2020. Ludo King is eyeing around a 5-10x jump in in-app transactions by the end of 2021.

    Ludo King’s parent company has earned $20 million in revenue, as reported at the end of the year 2020.

    Ludo King – Brand Ambassador

    Sonu Sood was signed as the brand ambassador of Ludo King in November 2020.

    Ludo King – Business Model and Revenue Model

    According to the statement of Vikash Jaiswal, the founder of Ludo King, the revenue of Ludo King has depended on its advertising for the last five years. The revenue from In-App Purchases (IAP) has been adopted by the company for the past two and half years.

    Earlier in 2020, the proportion for Advertising and In-App Purchase (IAP) revenue was 80% and 20% respectively. However, Ludo King has already made some changes in its strategy towards the latter half of 2020. For instance, it has introduced small packs in the game with Rs 10 In-App Purchase, which contributed to increasing the IAP revenues of the company and made the proportion 60%-40% for Advertising and IAP revenues, respectively.

    Advertisements, as we have mentioned, are a major source of revenue for the company. Whenever someone clicks these advertisements, the game developer earns a good amount.

    Also, the game often asks its users to play the whole advertisement video, usually in order to get an extra reward. This is also a part of the same revenue model.

    The second model is that of selling Coins and Diamond. Many users often detect that they fall short of the supply of diamonds and coins. In such circumstances, they must have an option to buy more coins and diamonds with a nominal amount of money. This is the second revenue model that brings revenue for Ludo King.

    Ludo King made a revenue of around $20 million at the end of 2020.

    The game has been in the market for almost five years now and therefore, its economy, the coins, and the diamonds have already become quite overused. This is why Ludo King is trying to introduce many new features like new currencies and more, which will bring in more engagement. Furthermore, it is also looking to add in more in-app purchases to add to its overall revenue.

    Ludo King has a huge user base, which is diverse in nature. The players of the game range from schoolgoers to retired persons. The game has 60% of its users from India and the rest is mainly from Indonesia, Bangladesh, and Saudi Arabia. There are some payers from the UK, where it has started to spread recently.

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    Ludo King – FAQs

    Who is the owner of Ludo King?

    Vikash Jaiswal is an Indian entrepreneur and the founder of Gametion Technologies Pvt. Ltd – the creator of Ludo King.

    What is the Ludo King engine?

    Ludo King is a mobile application game developed on the Unity game engine and is available on all the mobile platforms i.e. Android, iOS, and Windows mobile phones.

    Ludo King is from which country?

    Ludo King is an Indian free-to-play mobile game application developed by Indian studio Gametion Technologies Pvt Ltd.

    Who is the CEO of Ludo King?

    Vikash Jaiswal is the Founder and CEO of Ludo King.

  • List of all the Startups Funded by Ola

    Ola cabs is an Indian ride-hailing platform that was founded in 2010 by Bhavish Aggarwal and Ankit Bhati with a mission to offer easy travel for millions of Indians. It is India’s largest ride-sharing service app with a market share of $6.5 billion.

    Lets look at the list of startups funded by Ola.

    Foodpanda India
    TaxiForSure.com
    Ridlr
    Geotagg
    Qarth
    FAQ

    Foodpanda India

    Foodpanda is a Germany-based online food delivery platform which is owned by Delivery Hero. Foodpanda currently operates with 20 brands in 50 countries around the globe and has its headquarters in Berlin, Germany.

    Foodpanda’s business in India was procured by Ola for all offer arrangements in December 2017. The total Amount Invested by Ola in Foodpanda was around $40-$50 million.

    TaxiForSure.com

    TaxiForSure is an aggregator of vehicle rentals and cabs for people to get an effectively available, reliable, and dependable taxi ride. They work with different taxi managers and empower them with innovation to guarantee that people get taxi rides. As the name suggests, TaxiForSure.com promises a sure taxi ride.

    The Banglore-based company was acquired by Ola Cabs in 2015. After the acquisition of TaxiForSure.com, Ola gained a massive lead over its biggest rival, Uber, and boosted its revenue. Ola has invested around $200 million in this startup

    Ridlr

    Ridlr is an Indian public transporting and ticketing app used for intra-city travel founded in 2012. Ridlr permits travelers to get ongoing data about the different modes of travel. It also books tickets and tokens through the application via online payments. Ridlr has a firm connection with BEST (Brihanmumbai Electricity Supply and Transport)

    Since Ridlr has strong connections with BEST and Ola always wanted to be the biggest transporter, Ola cabs made its second acquisition in this public transport ticketing app. Ridlr secured funding of over $25 million from Ola in 2018.

    This was a big achievement for Ola since it always wanted to expand its business beyond extensive ride-hailing and get into public transport as well.

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    Geotagg

    Geotagg is a startup founded by IIT Madras graduates, zeroed in on giving systems in the field of Intelligent Transportation Systems. Geotagg has designed a GPS-based public information system specifically for Indian traffic scenarios. Ola, the country’s biggest online taxi aggregator, is hoping to solidify its client base by venturing into related vehicle organizations including transport administrations, carpooling, and bike taxis.

    Qarth

    Qarth, which runs a versatile installments application called X-Pay, is Ola’s second investment in the mobile payment space. Ola has acquired mobile payments organization Qarth to encourage its wallet administration Ola Money dispatched in November 2015.

    Ola consistently is searching for digital cash move administrations for its Financial Arm Ola Money. It will assist buyers to pay using the digital wallet for both food and grocery. You can not only use Ola Money for making payments for Ola rides, but it can also be used on other online platforms like Lenskart, Oyo Rooms, Saavn, and Zopper.

    FAQ

    What are the Startups funded by Ola?

    The startups funded by Ola are TaxiForSure, Geotagg, Qarth, Foodpanda and Ridlr.

    Who is the founder of Ola?

    Bhavish Aggarwal, Ankit Bhati founded Ola cabs in 2010.

    Is Ola an Indian company?

    Yes, Ola is an Indian ridesharing company founded in 2010 by Bhavish Aggarwal and Ankit Bhati.

  • Storychief Review | Features | Pricing | Pros & Cons

    Are you a digital marketer? If your answer is yes, then have you realized the importance of content. Content is the most important tool for marketing. However developed SEO technology you use, what matters to your audience is your content. It is your content that attracts customers towards you.

    As now you have realized the importance of content, you must be wishing to produce content in a hassle-free manner. You might be even spending a lot of time furnishing your content. Drafting the posts, posting the content on various platforms, must be hectic. If this is your problem, then StoryChief is the solution. It assures you to save about 80% of your time. Now, you must be pondering how StoryChief can help you in your task. So, let’s discuss the features and benefits of StoryChief.

    What is StoryChief?
    How StoryChief Works?
    StoryChief- Features
    StoryChief- Pros
    StoryChief- Cons
    StoryChief- Pricing
    Conclusion
    FAQs

    What is StoryChief?

    StoryChief- Free Demo
    StoryChief- Free Demo

    StoryChief is a simplified software that has many tools to help you in content marketing. As you know, content is the prime minister of your business, StoryChief can help you in managing your content. It is specifically designed to help digital marketers in improving and marketing their content. It has various tools which help you in this task.

    StoryChief was developed by a group of founders in 2017. The founders had earlier experienced the problem of collaboration, sharing, and decentralizing metrics during content marketing. These steps made the process lengthy and tiring. It even consumed a lot of time. Realizing the necessity of the situation, StoryChief was born among these founders to solve the issue.

    From 2017 till now, it has been successful in working with over 15000+ satisfied users across the globe. It has even integrated with more than 60 software tools such as WordPress, MailChimp, Magento, Buffer, Facebook, and others. This provides an extra edge to the users.

    What is StoryChief?

    How StoryChief Works?

    StoryChief is easy to use. You don’t need to bind your account number at first. You can enjoy a free trial first. After that, you can create your account. It has a dashboard that can help you in scheduling and creating your content. It even provides handy tips which can help you improve your performance.

    With this software, you can easily create posts. You can even publish your posts across various platforms. Apart from this, you can even optimize your content with this software. It simplifies your task by collaborating with your campaigns in a full-fledged manner. It can easily add content, edit, and start the process of approval.

    StoryChief even has inbuilt editors which help you in checking the performance of your content on popular search engines. The content campaigns you create will automatically be adjusted and optimized according to the platform. It even provides in-depth insights into your content on various platforms. The performance of your content on various accounts can easily be assessed. In this way, it helps you in the efficient marketing of your content.

    StoryChief- Features

    The key features of StoryChief include:

    1. Production of SEO Content

    2. Management of Social Media

    3. Management of Content

    4. Publishing of Content

    5. Successful creation of Campaigns

    6. Free Blog i.e. William

    Let’s look at these features in detail.

    Production of SEO Content

    At StoryChief, you save the time of editing your posts for getting them SEO optimized. Your post starts getting optimized right when you start writing. It provides suggestions regarding the length of text, positioning of keywords, links, images, and many more. You can even proceed without this feature by turning it off. The clean UI makes the writing task smooth and enjoyable.

    Management of Social Media

    SEO, email, and social are the three most important tools for a digital marketer. StoryChief lets you create your post and even has the privilege for you to choose the channel of posting. With your email connected to StoryChief, you can even send notifications for your posts to your customers. StoryChief even has inbuilt templates which you can use according to your content. This will enhance your content making them SEO friendly.

    Management of Content

    At StoryChief you have an organized library of your content. It’s easier to search for old content and edit them. You can even the statistics of your content such as SEO, reads, views, readability, etc. Apart fr this, it even helps you in tracking your leads. Isn’t this something making your tasks easy?

    Publishing of Content

    StoryChief- Publish content on Multiple channels
    StoryChief- Publish content on Multiple channels

    With StoryChief, you have the privilege to post your content on all platforms. This way you save the time of posting your content individually on each platform. However, this is not just for your social media platforms. You can even post your content across personal websites and others. This feature is free!! Doesn’t it sound amazing?

    Successful creation of Campaigns

    StoryChief content Calendar
    StoryChief content Calendar

    With StoryChief, you don’t need to create one post on social media and launch it. You have the advantage of launching campaigns in one go. The user-friendly software makes it easy to start and manage campaigns. The user can even set their campaign calendar. It’s hassle-free and too easy with StoryChief.

    StoryChief Campaign Calendar
    StoryChief Campaign Calendar

    Free Blog i.e. William

    StoryChief has a free blogging platform i.e. William with countless features. The key features of William are:

    1. Insights about keywords

    2. Featured searches

    3. Shout-out to authors

    4. Blog enhancements

    5. Real-time scores of SEO

    6. Connecting with leads

    These features of William make StoryChief even more handy and user-friendly. It even helps you connect more with the audience.

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    StoryChief- Pros

    Let’s discuss the advantages of using StoryChief.

    • Publish seamlessly across various accounts
    • User-friendly UI
    • Post Scheduler
    • Tools for team management
    • SEO analyzers
    • Library of posts in a chronological manner
    • Affordable plans

    StoryChief- Cons

    Let’s have a look at the downsides of StoryChief.

    • Doesn’t possess the feature to embed custom code
    • Doesn’t have the facility to add videos from storage to blog post

    However, these disadvantages don’t make StoryChief a deal-breaker. It’s still the top choice of most professional players.

    StoryChief- Pricing

    Type of Plan Pricing
    Team Plan $90 Per Year
    Agency Plan $225 Per Year
    Custom Plan $750 Per Year

    Conclusion

    StoryChief stands out amongst its competitors. This is because it provides other tools besides SEO and editing tools. All the major facilities are available in one affordable package. Creating, editing, managing, and finally publishing content has become extremely easy with StoryChief. If you want to establish your content as a brand, then you can move on with StoryChief. You can take a free trial and have a look at its features right now!

    FAQs

    What is StoryChief?

    StoryChief is a simplified software that helps you in managing bulk content. It has various tools which can make content marketing easier.

    How much does StoryChief cost?

    • Team plan: $90 per year
    • Agency plan: $225 per year
    • Custom plan: $750 per year

    Is StoryChief worth it?

    Yes, it’s worth the price. This is because you don’t need to spend hours furnishing your content. StoryChief does it for you. It saves all your content in one place thereby making it navigable and easy to access.

    What are StoryChief alternatives?

    • CoSchedule
    • ContentStudio
    • Sprout Social
    • Zoho Social
    • Facebook Pages Manager
    • Loomly
    • Buffer

  • Interesting Facts About Volkswagen To Amaze You

    Volkswagen has successfully topped itself among the list of successful car producers and manufacturers in the world. It is known for manufacturing many iconic vehicles. It also owns popular brand subsidiaries. Most of us wish to own a car from Volkswagen. But, before moving ahead, let’s know about how Volkswagen emerged.

    During the years before 1930, cars were only meant for the elite people. They were beyond the means of a common man. However, Adolf Hitler announced the manufacturing of a car that could accommodate 2 adults and 3 children. In 1934, Volkswagen announced its first car KdF-Wagen.

    During the Second World War, severe losses happened. However, the company toiled hard to fight with the competition and win the market. Now, let’s have a look at the company highlights of Volkswagen.

    Company Highlights

    Company Name Volkswagen
    Headquarters Wolfsburg, Germany
    Industry Automotive
    Founder German Labour Front
    Founding Year 1937
    Parent Company Volkswagen AG
    Number of employees 307,342

    Now let’s have a look at some amazing facts about Volkswagen.

    Volkswagen – World’s 7th largest Car Company
    Volkswagen – Slogan
    Volkswagen – Subsidiary Brands
    Volkswagen – Naming Of Cars
    Volkswagen – Products Apart From Cars
    Volkswagen – Most Successful Vehicle
    Volkswagen – Largest Market
    Volkswagen – Microbus For About 70 Years
    Volkswagen – Comparision With Toyota
    Volkswagen – Best Seller Of 20th Century
    Volkswagen – Ferdinand Prosche
    Volkswagen – Fastest Car In The World
    Volkswagen – Valuation
    Volkswagen – Users
    Volkswagen – The Dieselgate Scandal
    Conclusion
    FAQs

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    Volkswagen – World’s 7th largest Car Company

    Yes, Volkswagen tops the list of largest car companies by acquiring the rank seven. With about 12 subsidiaries and other productions, Volkswagen successfully made this place in the list.

    Volkswagen – Slogan

    The slogan of Volkswagen was changed from “Das Auto” to ” Volkswagen”. This happened in 2016, which was the company’s initiative to start working afresh.

    Volkswagen – Subsidiary Brands

    Volkswagen subsidiaries | Audi | Lamborghini |Skoda | Bentley | Porsche
    Volkswagen subsidiaries | Audi | Lamborghini |Skoda | Bentley | Porsche 

    Volkswagen owns 12 brands as its subsidiaries. These brands are SEAT, Audi, Bentley, MAN, Lamborghini, Scania, Bugatti, Porsche, Bentley, Skoda, Volkswagen Commercial Vehicles, Ducati.

    About Volkswagen and its Subsidiaries

    Volkswagen – Naming Of Cars

    This might be surprising to know that the names of Volkswagen cars are generally derived from the names of ocean currents. Some names are even derived from the names of prevailing wind Examples may include Vento, Polo, Passat, Bora, etc.

    Volkswagen – Products Apart From Cars

    Volkswagen Engine and Turbocharger
    Volkswagen Engine and Turbocharger

    If you think Volkswagen produces only cars, then you are mistaken. Volkswagen also produces diesel engines, steam turbines, turbochargers, and chemical reactors. Although cars are their major source of income, still they have made huge investments in engine technologies.

    Volkswagen – Most Successful Vehicle

    The most successful vehicle produced by Volkswagen is Golf. On average, it has produced 29 million copies which have been successfully sold worldwide. It was seen as a phase of the transition of Volkswagen towards modernization. It was such a hit that it was nominated for the European Car of the year two times.

    Volkswagen – Largest Market

    This might be intriguing for you to know that China serves to be the largest marketplace for Volkswagen. In 2017, about 3.18 million Volkswagen cars were sold in China which was about half of the sales in the global market. With time, the Chinese market is also expanding.

    Volkswagen – Microbus For About 70 Years

    While we talk about microbus, you might go back to the era of the 70s. However, the microbus was produced by Volkswagen in 1949 and it ran on the roads till 2013.

    Volkswagen – Comparision With Toyota

    Volkswagen Vs Toyota
    Volkswagen Vs Toyota

    If you are wondering about the above question, then it’s simply that Volkswagen is more popular. In 2016, Volkswagen surpassed Toyota by setting a record of selling about 10.31 million cars.

    Volkswagen – Best Seller Of 20th Century

    This might be quite intriguing for you to know that the Beetle was the best selling among all cars in many years. The production of the Beetle was stopped in 2013. However, it had already sold 21.5 million cars by then.

    Volkswagen – Ferdinand Prosche

    You already know that the Beetle was the best selling among all cars of the 20th century. However, the mastermind behind this car was Ferdinand Porsche. He invested only 10 months in manufacturing this car with all its awesome features. After the launch, the popularity of Beetle grew over years.

    Volkswagen – Fastest Car In The World

    Bugatti Chiron, launched in 2016, is the fastest car in the world. Chiron can travel at the speed of 267 miles per hour. It can also gain a speed from 0 to 60 within only 2.4 seconds. Not just this, all the fastest cars including supermodels are produced by Volkswagen.

    Volkswagen – Valuation

    During October 2008, for some short period, Volkswagen was worth around $370 billion in the market. At this time, it was the most valuable company in the world. The share prices even increased drastically leading to this consequence.

    Volkswagen – Users

    Of every ten cars sold across the world, one car is from Volkswagen. This was how popular Volkswagen was in 2014. In the same year, it sold about 10.2 million vehicles. The markets of the company outside of Germany also increased.

    Volkswagen – The Dieselgate Scandal

    It was reported that Volkswagen cars contributed to pollution following which this scandal emerged. The company had infused some software which led to high levels of pollution. After the reporting of the issue, the company suffered heavy losses which included the value of sales falling by 30%. Customers lost their trust resulting in more losses.

    Conclusion

    Volkswagen, being a German manufacturer has made its place in the world market. However, this success didn’t come overnight. Volkswagen had to go through lots of turmoil and hard phases to reach this position. By dint of all its efforts and hard work, it has become the owner of leading car brands.

    The Volkswagen products have even won many awards in the international field. Some of its achievements include European Car of the Year, Motor Trend Car of the Year, World Car of the Year, etc. This adds an extra edge to its competitors.

    FAQs

    Does Volkswagen own Audi?

    Yes, Volkswagen owns many brands as subsidiaries which even includes Audi.

    How are Volkswagen cars named?

    The names of Volkswagen cars are generally derived from the names of ocean currents.

    What was the first car launched by Volkswagen?

    The first car launched by Volkswagen is KdF-Wagen.

    What brands does Volkswagen own?

    • Audi
    • Lamborghini
    • SEAT
    • SKODA
    • Bugatti
    • Porsche
    • Ducati
    • Bentley

    What is the Number of employees in Volkswagen?

    There are 307,342 employees in Volkswagen (2021).

    Which car is best in Volkswagen?

    List of best cars of Volkswagen are:

    • The Volkswagen Touareg
    • Volkswagen Eos
    • Volkswagen Corrado
    • The Iconic Beetle
    • Volkswagen Phaeton
    • The Volkswagen Passat
    • Volkswagen GTi
    • Volkswagen Scirocco
    • The Golf R32
    • The Volkswagen Jetta

    What does Volkswagen stand for?

    In German language, meaning of Volkswagen  is “the people’s car.”

  • The Rise & Future of Indian AdTech Industry

    The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.

    The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.

    The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.

    According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.

    The Beginning of Indian AdTech Industry
    The Present of the Indian AdTech Industry
    Effect of The Pandemic on the Indian AdTech Industry
    The Future of the Indian AdTech Industry
    FAQ

    The Beginning of Indian AdTech Industry

    Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.

    In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.

    The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.

    Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.

    The Present of the Indian AdTech Industry

    From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.

    Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.

    They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.

    One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.

    They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.

    The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.

    Ad Spend in India
    Ad Spend in India

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    Effect of The Pandemic on the Indian AdTech Industry

    Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.

    While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.

    Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.

    Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.

    The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.

    Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.

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    The Future of the Indian AdTech Industry

    The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.

    Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.

    As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.

    The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.

    One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.

    Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.

    With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.

    FAQ

    What is the ad tech industry?

    AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.

    How big is the ad tech industry?

    According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • Green Tariff Initiative | All About Green Tariff

    With the geometrically expanding population, the demand for electricity and other resources is ever increasing. It’s not possible to reduce our electricity consumption. However, if we spend electricity at this rate, then the day where we will struggle for breath is not far. Hence, each one of us needs to switch to renewable energy.

    Renewable energy is also known as green energy. This is because this energy is generated from sources that will last forever. Green energy is mainly generated from sources such as the sun, wind, and water. These sources of energy will never exhaust and are renewable too.

    Well, if you wish to switch to green energy you need to talk with your local utility regarding if they supply renewable energy. After this, you need to know about Green Tariff. You also need to know about the projects and companies of your locality which pay Green Tariff.

    Green Tariff – What is It?
    Green Tariff – How does it work?
    Green Tariff – Renewable Energy Suppliers
    Green Tariff – Types
    Green Tariff – Examples
    Green Tariff – RE100
    Green Tariff – Advantages
    Green Tariff – Challenges
    Conclusion
    FAQs

    Green Tariff – What is It?

    Green Tariffs are prices that provide access to industries and other such sectors that use renewable energy programs. These tariffs are provided by local PUCs at some specific rates. This is usually offered to large units because it is these units that provide us energy. If renewable energy is supplied to these sources, then the common man will even get advantage from it.

    You must have heard about green tariffs from your energy supplier. They must have offered you this source of renewable energy. By this, they mean that they would be supplying you renewable energy which they have been supplied with. By using renewable energy, you can contribute to the protection of our government as an individual.

    Green Tariff – How does it work?

    However, this Green Tariff is not available in all local utilities. The companies need to check two important things:

    1) If their utility provides green energy

    2) If they are eligible for Green Tariff

    If the company is eligible for Green Tariff, then the company needs to check the suitable program for themselves. There are many various versions of different programs provided by the utilities. They are:

    1) Some programs provide energy at a wholesale rate.

    2) There are some programs in which your company will be directly connected to the process of generation of renewable energy.

    3) Other programs offer you a power purchase agreement for some fixed time.

    Indian Green Tariff policy

    Green Tariff – Renewable Energy Suppliers

    Green Tariff renewable Energy
    Green Tariff renewable Energy

    There are two types of renewable energy suppliers. They are:

    1) One who directly provide you renewable energy

    2) One who buys and then provide it to you

    The first type of suppliers refers to those companies that produce renewable energy directly. These companies directly produce renewable energy.  The second type of suppliers refers to those companies who buy REGO certifications from the market. This certificate is issued to renewable energy producers. It is issued based on megawatts produced per hour. These companies work together with other companies thereby assisting them in the process of generation of renewable energy.

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    Green Tariff – Types

    If you think of switching to a green energy supply, you need to discuss it with your supplier. The supplier shall provide you with the details regarding how much renewable will be the new supply. Not all suppliers provide 100% renewable energy. Some suppliers even offer some percentage of renewable energy. Based on the percentage of renewable energy provided, there are three types of Green tariffs:

    1) Greenest Tariffs

    2) Moderately Green Tariffs

    3) Greenwash

    Let’s discuss these Green Tariffs in detail.

    Greenest Tariffs

    These are the tariffs that offer a supply of  100% renewable energy. The sources of these types of providers are mentioned on their website. The suppliers which provide the Greenest Tariffs have REGO certification. You must be thinking of what exactly is REGO Certification.

    Well, REGO is the acronym for Renewable Energy Guarantees of Origin. When a supplier has REGO certification, it means that it has to provide all its customers with the same amount of energy as it was supplied earlier. However, now the supplier has to supply the same amount of renewable energy. Some suppliers who have REGO certification even sell portions of it to other companies and suppliers.

    Moderately Green Tariffs

    Some suppliers have collaborated with other suppliers who do not promise to provide 100% renewable energy. They provide some percentage of renewable energy. Their tariff rates will even vary accordingly.

    Greenwash

    We have discussed earlier that some companies or suppliers sell away portions of their REGO certifications. The smaller companies and suppliers who buy these certifications also provide renewable energy to their consumers. This is known as Greenwash.

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    Green Tariff – Examples

    Here are some examples of Green Tariff along with their dates of establishment and key features.

    Name Date of Establishment
    Puget Sound Energy (PSE), Washington September 28, 2016
    Rocky Mountain Power (RMP), Utah August 18, 2016
    Xcel Energy, Colorado November 9, 2016
    NV Energy, Nevada November 14, 2014
    Omaha Public Power District, Nebraska January 2017

    Green Tariff – RE100

    RE100
    RE100

    RE100 is a global collaboration of all the companies and businesses working to achieve 100% renewable energy. Companies from various corners of the world have collaborated to meet the rising demands of renewable energy. These companies assist each other in developing strategies for green energy production.

    Today, RE100 has about 300+ members who are working hard to meet the demand of 175+ markets across the globe. Even great tech companies such as Apple & Google have even been members of RE100. They are striving towards meeting the demands of top global markets.

    Green Tariff – Advantages

    There are various advantages of using green energy. These advantages might provoke you into investing in Green Tariff for your company.  Some of these are:

    • The prices are predictable and stable.
    • There are opportunities where you can save money on electricity bills.
    • There is a direct transfer of energy between supplier and utility.
    • It can lead to sustainable development.
    • It will lead to the conservation of clean fuels.
    • It also creates an ample amount of job opportunities.

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    Green Tariff – Challenges

    We have already known the advantages of the Green Tariff. However, not all corners of the world have a supply of Green Energy. This is because there are some major challenges to this massive project. Some of these challenges are:

    1) Uncertainty in the production of energy due to weather conditions

    2) Availability of poor quality of power

    3) Location of the resources

    4) The high amount of investments included

    All these factors have been hurdles in the generation of renewable energy in all corners of the world.

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    Conclusion

    It’s high time for each one of us to switch to green energy. This is essential for the sustainability of resources for our future generation. However, these hurdles shouldn’t be stones in the path to our success forever. The government should plan out and devise solutions for this. It should work in an organized manner with a dedication to supply green energy to every house.

    However, as an individual, we should take every little step we can to save our environment. We must be ready to accept these renewable sources of energy too. We can work hand in hand with our government to save our environment.

    FAQs

    What is the Green Tariff?

    Green tariffs are the prices paid by companies and industries for getting a supply of renewable energy.

    Can I contribute to the protection of the environment?

    Yes, by using green energy you can protect your environment.

    Is Green energy available in all regions?

    Green energy is not available in all regions now. However, sincere efforts are being put to make it available in all regions.

    Can we overcome the renewable energy challenges?

    Yes, we can overcome the challenges with proper technology advancements and cooperation with the government.

    What are the types of Green Tariffs?

    There are three types of Green Tariffs:

    • Greenest Tariffs
    • Moderately Green Tariffs
    • Greenwash

  • An Insights Into An Investment Firm: Kae Capital

    The startup ecosystem in India is highly competitive. Now, with many people implementing their ideas and making it big on the greatest stage, many aspiring entrepreneurs fall short when it comes to achieving their dreams. With many venture capitals coming up in the past decade, they can be hopeful for a better future.

    Amongst all the venture capitals that are making a buzz in the news related to startups and venture capitals, Kae capital is the one that is topping the charts. Well, let’s have an insight into Investment Firm, Kae Capital to see how things work and what the company is all about!

    Company Details – Kae Capital

    Company Name Kae Capital
    Headquarters Mumbai, India
    Sector Finance
    Founder Sasha Mirchandani
    Founded 2010

    Kae Capital – About
    Kae Capital – The Team
    Kae Capital – Venture Partners
    Kae Capital – Funding
    Kae Capital – Funding Details
    Kae Capital – Recent Investments
    FAQs

    Kae Capital – About

    Kae Capital is a venture capital company that allows investors to finance startup companies and small businesses that are believed to have long-term growth potential. They are a sector agnostic fund that invests in great teams that bring about innovative solutions for the existing gaps in markets. Their focus – investing in Innovation, Leadership and Growth.

    Sasha Mirchandani, Founder, Kae Capital
    Sasha Mirchandani, Founder, Kae Capital

    Being a venture capital, Kae has risen through the ranks and has backed up the entrepreneurs during the initial stages of the startup. Now, with multiple companies coming up with great ideas, venture capitals like Kae are working tirelessly to ensure that each startup gets a chance to showcase its talents and revolutionize the startup sector. Well, it is safe to say that the Indian startup circuit needs much more venture capital like Kae Capital.

    Know More About Kae Capital From Founder Itself

    Kae Capital – The Team

    When it comes to investing in a company, Kae capital also looks to invest its confidence in its founders. The team looks to engage with the startups on multiple fronts and bring in the team’s broad range of experiences and expertise to help the entrepreneurs to grow their business.

    Kae Capital Logo
    Kae Capital Logo

    But, as per the team, it is the entrepreneurs who developed great companies and the team of Kae capital plays a supportive role in the development of the company. Hence, the success of a company depends upon a great partnership between the interpreters and the venture capitals.

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    Kae Capital – Venture Partners

    Vidushi Kamani

    Well, before getting a note about the team, people should get to know about Vidushi Kamani. Ms. Vidushi is a venture partner with Kae Capital and has pursued her MBA in HR from XLRI. She had started her career at Accenture, where she was a part of the early team that set up the delivery center network across India between 2000-2005.

    Vidushi Kamani | Kae Capital
    Vidushi Kamani | Kae Capital

    With the team, her last assignment was drawing up the leadership development agenda and a roadmap for the Indian business. Later in 2009, she was asked to come onboard Startup! There, as a director, her interest and focus were on working with social enterprises on their scale and growth challenges. In 2011, Vidushi exited Startup! And started working with the team at Varthana.

    Gaurav Chaturvedi

    Gaurav Chaturvedi | Kae Capital
    Gaurav Chaturvedi | Kae Capital

    Gaurav Chaturvedi is a Partner at Kae Capital. After completing his B.Tech in Mechanical engineering from IIT Bombay, Gaurav co-founded Thinklabs in 2006. The company went on to raise venture investment and became India’s leader in ‘STEM Experiential Learning’ serving hundreds of top schools across the country. In his ten years of entrepreneurial journey with Thinklabs, Gaurav directly managed business operations for the company. The company was acquired by strategic buyers in 2016 after which Gaurav continued to manage the business as CEO (of the fully owned subsidiary) for a year before exiting fully in 2017.

    Navin Honagudi | Kae Capital
    Navin Honagudi | Kae Capital

    Navin Honagudi is a Partner at Kae Capital. Prior to joining Kae, Navin was with Reliance Venture Asset Management (RVAM) and served as the Board of Directors of Tessolve Services and Dhama Innovations and as Board Observer on Reverse Logistics, Suvidhaa Infoserve and Wellspring.  Prior to Reliance Venture Asset Management, he was working with Darashaw and Company Private Limited (DCPL) in the Investment banking division. While at DCPL he was involved in the end-to-end execution of mandates for public offers, private placement, loan syndication, etc for private and state-owned entities. Navin has a degree in MBA and Engineering from Mumbai University.

    Kae Capital – Funding

    Recently, Kae Capital had made the news when the team decided to raise a ₹100 crore fund to invest in portfolio companies of its first fund. The company has fully deployed its first fund of $25 million raised in 2012 and its second fund of $53 million which was raised in 2017 and was backed by Small Industries Bank of India, Deep Karla, and Kris Gopalkrishnan and others have exhausted about 70% of the capital.

    As per the founder and managing director Mr. Sasha Mirchandani, the company had run out of money to back their Fund to the companies and thus they had raised another fund in 2019.

    The company’s second fund has invested in Hiver, a shared inbox management solution, and a hard liquor firm Boutique Spirit Brand. Other investments by Kae include wellness products retailer HealthKart, online medicine delivery startup 1mg, and Loantap, which lends to salaried employees.

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    Kae Capital – Funding Details

    Announced Date Fund Name Money Raised
    Sep 15, 2019 Kae Capital Fund III Rs.100 Crore
    Sep 13, 2017 Kae Capital Fund II $53M
    Apr 26, 2012 Venture Round – Kae Capital $25M

    Before starting the company, Mr. Mirchandani had invested in his personal capacity in companies like Myntra, the fashion portal which was later sold to Flipkart in 2014, ad-tech company InMobi and data analytics firm Fractal Analytics, which had raised $200 million in its last funding round. Mr. Mirchandani is amongst the country’s earliest and prominent venture capital investors and he founded Mumbai Angels, which is a network of investors in early-stage companies.

    Talking about Kae Capital, it is a sector agnostic and makes early-stage bets, usually at the seed stage with follow-on rounds across mobile, e-commerce, consumer internet, and healthcare sectors. While the company’s earlier check sizes used to be around $700,00-$800,000, as the startup ecosystem has matured and the quality of founders has increased, its average cheque size is now around $1 million.

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    Kae Capital – Recent Investments

    Announced Date Organization Name Funding Round Money Raised
    Jul 2, 2020 Zetwerk Series C – Zetwerk $21M
    Dec 11, 2019 Freightwalla Series A – Freightwalla $4M
    Dec 11, 2019 Zetwerk Series B – Zetwerk $32M
    Nov 24, 2019 Loanzen Venture Round – Loanzen N/A
    Sep 30, 2019 LoanTap Series B – LoanTap ₹395M
    Jun 28, 2019 1mg Series D – 1mg $70M
    Jun 20, 2019 Wysa Seed Round – Wysa ₹150M
    May 9, 2019 Healthkart Series G – Healthkart $25M
    Mar 27, 2019 Zetwerk Series A – Zetwerk ₹620M
    Mar 12, 2019 Nua Series A – Nua $4.5M

    FAQs

    How do I get in touch with you?

    The best way to get in touch with us is via common contacts or references. You could go on to the submit a Business plan page or email someone from our team.  

    How do you get involved in a company post-investment?

    We regularly monitor the performance of our portfolio companies and act as a mentor/guide to show the way forward and resolve any issues that they face.

    How much do you invest?

    We, as a fund can invest up to $3M in the entire life cycle of our association with any company. We don’t restrict ourselves to go all out on the companies which are deserving.

    What industries/sectors do you invest in?

    Kae Capital is a sector-agnostic fund and we are open to investing in any business which has the potential to achieve scale along with sound financial performance.

    At what stage of a company’s lifecycle do you invest?

    We get into a company at the pre-series A stage and also do follow-on investments in the Series A and B rounds. Our strategy is to be the first institutional investors in any company that we get into.

    What is the process that you follow?

    We first go through the submitted business plan and then do a preliminary call/meeting with the promoters. Stage 2 is an internal evaluation of the opportunity after which we decide to have detailed discussions with the promoters and go ahead with our diligence. The time taken in the entire process varies in every deal.

    Do you have a location preference for your investments?

    We prefer our portfolio companies to be based out of India.

    What value do you bring to startups?

    Our extensive experience and deep connections within several industries have been instrumental in the way that we have contributed towards the growth of our portfolio companies. Apart from opening doors we also help them directly in issues like team building, strategy, finance, and further fundraise.