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  • The Intriguing Psychology Behind the Business Model of Banks

    Nowadays we all have a bank account. This might sound a bit awkward but there are people out there who don’t have one. Try to remember how long did it took to open a bank account? Probably a couple of hours or weeks in some cases.

    Do we know what happens with our money? Nobody knows. Because once you deposit, it’s not yours anymore it becomes the bank’s money. Banks just aggregates all that capital and invests or loans it out. Your account balance is just a number in the bank’s ledger. Whenever you make a transaction, banks instruct the ledger to move to the second person.

    Before I go into detail, let us first look at the brief history of the banking system:

    The dawn of the banking system
    Business model of Banks
    How do Banks earn Revenue?
    How do Banks generate revenue now?
    Current scenario of Banks
    FAQ

    The dawn of the banking system

    Banking may appear complex now, yet it was created to make life easier. Italy was the epicenter of European trade in the 11th century. Merchants from across the continent intended to trade their goods, but there was one concern: there were too many currencies in circulation.

    Merchants in Pisa had to cope with seven distinct types of coins and often exchange their money. The word bank comes from the Italian word “banco,” which means “bench.” This exchange transaction often was conducted outside on benches.

    People were concerned about the perils of going with counterfeit money and the difficulty of getting alone. It was time for a change: home brokers began extending loans to entrepreneurs, and Genovese shoes pioneered cashless transactions. Bank networks were strewn across Europe, extending credit to the church and European rulers.

    Business model of Banks

    When it comes to building a value proposition, banks face a unique challenge since they must encourage clients to trust them with their money while also making them feel like they are getting the best value for their money. Once consumers have invested with a bank, the bank must endeavor to retain them and persuade them to purchase more products.

    Their business model is customer-centric meaning being consistently striven for and develop an excellent reputation for transparency, trust, integrity, and being responsive to customer needs. They offer financial products and advice that is aligned with your financial goals. Their emphasis on corporate governance and CSR initiatives is something to look forward to as their entire business model is based on the services they offer.


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    How do Banks earn Revenue?

    Interest from loans:

    Let’s imagine ten people each put $100 million into a bank. The Reserve Bank of India (RBI) has now imposed two restrictions, namely, SLR and CRR. In essence, the CRR (cash reserve ratio) is a modest percentage (4%) of the entire deposit under RBI’s jurisdiction. The statutory liquidity ratio (SLR) is the proportion (19.5%) of the amount deposited that you keep or invest in liquid assets such as cash, gold, or government securities, among other things.

    The RBI imposes certain restrictions to protect your funds. The remaining 76.5 percent of the entire sum is offered to you as loans. In summary, banks make loans at a rate of 12 percent interest from the 76.5 percent, and those who deposit $100 million will receive a 4 percent return, leaving the bank with an 8 percent profit. This circulation of money is also known as a fractional reserve requirement.

    Interchange fees:

    When you pay for things, let’s take an example of a supermarket like D-mart with a debit or credit card, D-mart receives the money first. A tiny percentage of the proceeds is subsequently distributed to merchant banks, from which D-mart purchased their card swipe machine. The merchant banks keep a portion of the money and then transfer the balance to your account. These are known as interchange fees.

    Service fees:

    It is the fees imposed by banks for services such as locker (for holding gold), NEFT/RTGS, debit/credit card, internet banking, and Demat account.

    Charging fees:

    Low bank balances, lost debit/credit cards reissued, cheque bounces, overdrafts, and transaction fees (if you withdraw 4 or 5 times a month from an ATM) all result in banks charging fees.

    Insurance & Mutual funds:

    Typically, banks sell insurance plans on behalf of firms, such as life insurance, health insurance, and automobile insurance, for a commission. They also distribute mutual funds and are compensated by fund houses.

    Trading in the financial market:

    Most banks, particularly investment banks, are listed on the stock exchange, which provides them with an additional source of revenue. They also profit from foreign currency exchange, which means they buy a currency when the rate falls and sell it when the rate rises. They invest in the bond and commodity markets and profit from them as well.

    Investment advice:

    Investment banks charge high fees for the advice they give to corporations or public institutions when it comes to issuing bonds or shares.

    How do Banks generate revenue now?

    Banks are involved in risk management. People deposit their money in banks and get a nominal interest. This money is taken by the bank and lent out at substantially higher interest rates. It is a calculated risk as some people might default on repayment. This process is critical to our economy because it offers resources for people to purchase items like houses and for businesses to expand and grow. As a result, banks take money that savers aren’t using and turn it into money that society can use.

    The main issue with banks today is that many of them have abandoned their original position as long-term financial product suppliers in favor of short-term rewards that come with far larger risks.

    During the financial boom, most big banks created complex financial structures and conducted their trading to make quick money and reward their executives and traders millions in bonuses.


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    Current scenario of Banks

    Other forms of funding are rapidly gaining traction today. They are:

    New investment banks

    New investment banks charge a yearly fee and do not receive commissions on sales, giving them an incentive to operate in their clients’ best interests.

    Credit union systems

    To avoid credit sharks, credit unions were founded in the nineteenth century as cooperative efforts. In short, they prioritize shared value over profitability. The mission is to assist members in establishing small enterprises, expanding farms, and building family homes while also investing in the community. Their members are in charge, and the board of directors is democratically elected.

    Worldwide Credit unions range in size from a few hundred members to multibillion-dollar corporations with tens of thousands of members. Credit unions’ emphasis on member benefits influences the level of risk they are willing to take, which explains why, despite their difficulties, credit unions fared better than traditional banks during the recent financial crisis.

    Crowdfunding

    Not to mention the recent boom of crowdfunding. Aside from making fantastic video games feasible, platforms evolved that allow people to obtain loans from large groups of smaller investors without having to go into a bank. But it also works in the business world.

    On Kickstarter or Indiegogo, a lot of innovative technology startups emerged. The funding individual gains the joy of being a part of something bigger, and they may invest tonight as they believe in while spreading the risk so evenly that the damage is minimal if the project fails.

    Microcredits

    Last but not least, there are microcredits. In developing countries, many extremely small loans that help people transcend poverty were met with skepticism. People who previously couldn’t receive the funds they needed to establish a business because they weren’t thought to be worth the time. Microcredit lending has grown into a multibillion-dollar industry.

    Final Thoughts

    While banking may not be your cup of tea, the role of banks in providing funds to individuals and businesses is critical to our society and must be carried out.

    That’s all for today, folks.

    FAQ

    What is the main business model of a commercial bank?

    Commercial banks make money by providing and earning interest from loans such as auto loans, business loans, and personal loans.

    How do banks make their money?

    Banks make money from service charges and they also earn money from interest they earn by lending out money to other clients.

    What is the largest source of revenue for banks?

    One of the largest sources of revenue for banks is interest received from customers who take loans.

  • Cross-Selling And Up-Selling | Meaning and Comparison

    Are you a marketer? Have you heard about cross-selling and upselling? These are among the most common terms in the field of marketing. However, if you are still wondering the difference between cross-selling and upselling, then let’s discuss. Before going to the differences, let’s discuss these terms in brief.

    What Is Cross-Selling?
    Who should practice Cross-Selling?
    What is Upselling?
    Who should practice Upselling?
    Importance of Cross-Selling and Upselling in business
    Cross-Selling vs Upselling – Comparison Parameters
    Cross-Selling vs Upselling – Differences
    Conclusion
    FAQs

    What Is Cross-Selling?

    Cross Selling
    Cross Selling

    Do you remember that last time when you went to the stationery shop to get a pen? Didn’t the shopkeeper insist you on buying notebooks? Did you get the notebook as suggested by the shopkeeper? If yes, then you have made the shopkeeper’s strategy of cross-selling successful. Hence, we can define cross-selling as gaining profits by making the customer buy products related to the desired product.

    Who should practice Cross-Selling?

    Cross-selling is very common and is done in all types of businesses. It is seen both in shops and malls. However, the product sold by convincing the customer essentially needs to be related to the product he/she wishes to buy. One can convince customers in various ways. There are various strategies and methods to convince customers. The seller decides the strategy to be used by him.

    In the case of big business, the company should also provide incentives to workers for getting successful cross-sells. While implementing the cross-selling technique, the seller needs to be polite. He should not force the customer to buy the product. The products provided should also be of remarkable quality. Proper planning and service to customers can lead to huge profits in business.

    Cross selling and Up selling

    What is Upselling?

    Upselling
    Upselling

    Let’s take the same example of a stationery shop to understand upselling. Suppose you went to the stationery shop to get an ordinary pen. But, the shopkeeper insists on having a Parker pen. Did you bring the Parker pen instead of the ordinary pen you had decided? If yes, then you have made the shopkeeper’s strategy of upselling successful. Hence, we can define upselling as gaining profits by making the customer buy better products in comparison to what was requested by the customer.

    Who should practice Upselling?

    Upselling can be practiced by anyone who wants to increase their profits in business. However, proper strategies and tricks are needed to execute upselling properly. The seller needs to have proper communication skills to convince the customer. Knowing the tactics of convincing the customer is the key to earn greater profits by upselling.

    In the case of big business, the company can promote its products by upselling. The workers are taught about this skill from the beginning. Salary hikes are provided to workers who successfully sell better quality products. This technique needs proper guidance and experience for successful implementation.

    Importance of Cross-Selling and Upselling in business

    Both the techniques, cross Selling and upselling, should be used for serving better products to the customer. The seller shouldn’t cheat the customer to get profits. By doing so, he will lose his customers thereby creating a negative impression in the minds of the audience.

    When used properly, both these techniques can prove to be extremely beneficial for getting customers and profits. The main advantages of these techniques to a marketer are:

    1) Improving the retentively of customers

    2) Increases orders thereby generating profit

    3) Builds a healthy relationship with customers thereby increasing Customer Lifetime Value (CLV).

    Cross-Selling vs Upselling – Comparison Parameters

    Cross Selling and Up Selling
    Cross Selling and Up Selling

    Now let’s compare upselling and cross-selling on various parameters.

    Parameter Cross-selling Upselling
    Meaning Gaining profits by convincing customers to buy a better version of their desired item. Gaining profits by convincing customers to buy a better version of their desired item.
    Objectives Increasing the total value in a sale. Increasing the actual value in a sale.
    Requirements Requires knowledge about the items related to the customer’s desire. Requires knowledge about the best quality products of the customer’s choice.
    Association Associated with related products of an item. Associated with the difference in the quality of various products of a particular item.
    Sales This leads to an increase in Sale of related products of an item. This leads to an increase in Sale of better quality products.
    Results Profit is higher because it involves the sale of multiple products. Profit is high because it involves the sale of one its at a high price.
    Example When the customer needs some french fries, convincing him/her to have a satisfying meal is what cross-selling is related to. When the customer needs some french fries, convincing him/her to have a burger or something tastier is what upselling is related to.

    Cross-Selling vs Upselling – Differences

    Here are the main points of differences between cross Selling and upselling:

    1) In cross-selling, the main purpose is to sell a product that might be helpful for the customer. The sold item must be related to the desired item of the customer. But, in upselling, the main purpose is to enhance the quality of services provided to the clients.

    2) In cross-selling, many related items are sold. The total profit is derived from each one of these. But, in upselling, the higher quality product of a particular item is sold. The total profit is derived from the single item sold.

    3) Cross-selling can be done by anyone. But, upselling requires a larger market with an adequate supply of products.

    4) Cross-selling leads to an increase in the average amount of purchase and average sales made by the customer. Upselling leads to an increase in only the average amount of purchases made by the customer.

    5) Cross-selling is beneficial both for the customer and for the seller. However, sometimes upselling may lead to losses for the customer.

    Conclusion

    Both cross-selling and upselling are the popular strategies used by companies to gain maximum profit. The customer gets better quality products as well as other essential products. However, both these strategies require different skills for implementation.

    When these strategies are implemented systematically, there are chances of profits to both sides. These skills are mainly taught by the company. The workers who perform better thereby helping the company generate more profits are also rewarded. Irrespective of what the strategy adopted is, there is an increase in the company’s turnover and profits. Hence, these strategies should be used by companies frequently.

    FAQs

    What is cross-selling?

    Cross-selling is the method of gaining profits by convincing a customer to buy items related to their desired item.

    What is upselling?

    Upselling is the method of gaining profits by convincing customers to buy a better version of their desired item.

    Which is better: cross-selling or upselling?

    Cross-selling and upselling both are good for your company. However, the strategy which will prove beneficial for you depends on your company and products.

    Which is more profitable, cross-selling or upselling?

    Cross-selling is more profitable because it involves the sale of multiple products.

  • An Insight into the Business model of Quora

    Quora is a very popular question and answer platform that has evolved much before voice assistants and artificial intelligence developed into becoming a very common feature. Sustained and developed by real humans who answers the questions raised, Quora is indeed a unique one in the industry.

    This Q&A platform was launched by Adam D’Angelo and Charlie Cheever in 2009. They were former Facebook employees. Initially, it had no revenue until 2014. But today this social media network that flourishes with questions and answers have an estimated value of $2 billion.

    With an aim to have a three-digit growth rate, the sole motive of Quora is to generate high-quality answers to the questions that are asked by its users who run into millions. Over the years Quora has become a very reliable platform for getting answers regarding almost all the niches that exist. In this article, a glimpse of Quora’s business model will be looked into.

    About Quora
    Key Partners of Quora
    Key Activities of Quora
    Resources of Quora
    Business Model of Quora
    What is unique about the Business Model of Quora
    What is the Source of Revenue of Quora?
    FAQ

    About Quora

    When it was launched in 2009 it had no particular revenue earning source. However, its prevalence in the industry started to increase over the years and it subsequently got around $226 million from four funding rounds that were inclusive of 14 investors in 2014. As of 2018, it has reported $8 million in revenue and more than 300 million unique monthly visitors in 2020.

    Key Partners of Quora

    • Top Writers
    • Users
    • Media Platforms
    • Investors
    • Publishers
    • Online Businesses

    Key Activities of Quora

    The most important activity in Quora is answering questions posted by its users. The platform demarcates each question based on the topics. These umbrella topics are known as spaces and the users will get a chance to choose their space.

    Quora also categorises the feed in a very personalised manner depending on the interest and activities of the user in the platform. Various companies find it as a great opportunity to share their stand in a very detailed manner through these answers.

    Quora Website
    Quora Website

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    Resources of Quora

    Its major resource is its user base. They have a very enthusiastic community that asks questions and answers them. They have been funded by many investors through various stages of funding.

    One such popular funding which changes the game of Quora was that of 2014. As it further expanded to being a platform that promoted advertisements, companies that wanted to promote their products and services became a very important resource.

    Business Model of Quora

    Its very friendly user interface and educated consumer base have significantly helped in improving activities in Quora. Apart from random questions and answers it also allows business profiles to start accounts and make use of promoted answers.

    As mentioned earlier apart from the benefit of getting a platform to share their stand, they are also allowed to promote their brand in such a way that their answers come first. However, it is not in a dangerous manner. The users also have the right to like, upvote and comment on answers which will increase their reach and credibility.

    The reason Quora been very popular even after a long time since its launch is because of its wide audience base. It does not have a particular age group as the target audience. Their services are solely dependent on the interest of the user and customise their experiences accordingly.

    What is unique about the Business Model of Quora

    A unique factor about the business model is that one can observe a blend of both Facebook and Google in their methodology. It is similar to the models of Facebook because it allows you to afford like and comment on questions just like Facebook does and the similarity with Google is because of its mechanism to rank answers and the usage of algorithms. Like them, Quora also makes money through advertisements.


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    What is the Source of Revenue of Quora?

    They have text and image ads with which they began their advertising journey. It is one of the most used ad formats since it goes very well with the structure and texture of the answers. They make sure that their ads go along with the content that the user is reading.

    Ads on Quora
    Ads on Quora

    A person who is following a particular Space will be shown ads that are relevant to that topic. However, it may not be the case always. Many ads are also staged on this platform to increase the web traffic to their place.

    They charge for these ads in three different ways. The first one is CPA which is also known as Cost Per Action. Secondly, to get more conversions, they have another advertising strategy called CPC also known as Cost Per Click is made available for those who wants to get more traffic into the landing pages. Another one is CPM, which is the cost per thousand impressions. It targets those people who want increased impressions on their ads.

    Conclusion

    The factor that drew Quora to such greater heights and wide popularity is because of their vision to democratise knowledge in a way that is accessible to all. It is also completely crowdsourced and it thrives entirely on its user community. It is this mentality to share and grow that made Quora a social networking platform, a search engine and a very strong community that is as competent as Google simultaneously.

    One thing is sure from the business model of Quora, that it will continue to grow in future as well. This is mainly because of the fact that no technology can ever replace the uniqueness and capability of human beings. It is definitely an important takeaway from Quora to believe in yourself and understand that you are irreplaceable.

    FAQ

    Who is the founder of Quora?

    Quora is a question-and-answer website founded by Adam D’Angelo, Charlie Cheever in 2009.

    Is Quora owned by Google?

    No, Quora is a privately held company.

    How many visitors does Quora have?

    Quora has around 300 million unique monthly visitors as of 2020.

  • Top 15 Unicorn Startups in Europe to watch out for in 2021

    You might be wondering, which countries are known to have the highest number of unicorns around? Well, answering simple, countries in Europe have been known to have these numbers rising more by each year. Startups are majorly recognised by their valuation. And, in Europe, around 10 new unicorns have been recognised in the year 2020.

    Likewise, many more startups are on their way to join the billion dollars valuation list. Over the past years, the startups around Europe have grown in a wide number. And among these, many have made their way to the unicorn list of Europe.

    According to the database of 2021, many funding deals, M&A and IPOs are recorded to the mint condition of unicorns in Europe by the rising numbers. And many startups that reached the 1 billion valuation were found.

    That’s why we have made things quite easy for you and brought the list of unicorns in Europe. Stay tuned!

    Global Switch
    Klarna
    Revolut
    Hopin
    CureVac
    Nucom Group
    Monzo
    Greensill
    Bolt
    Shift Technology
    Epidemic Sound
    Atom Bank
    Auto1 Group
    Darktrace
    Dfinity
    FAQ

    Global Switch

    Global Switch Website
    Global Switch Website

    Global Switch is known to be the most valuable unicorn in Europe that regulates the data centres in Asia and Europe. By the year 2018, the company’s 25% stake worth $2.8 Billion, was sold to some consortium investors. This brought the company with the help of its expansion plans.

    Klarna

    Klarna Website
    Klarna Website

    The very prominent company offering online payment services, Klarna, has recently made a great number of acquisitions. These have been recorded as the purchase of cart and checkout browser expansion Shop.co and then, its Germany based expenditure company Billpay worth $75 Million. Klarna is a very well established unicorn of Sweden, Europe.

    Revolut

    Revoult Website
    Revoult Website

    The fastest and the broadest growing digital banking company, Revolut is known widely across Europe. Revolut has broadly expanded its business from a mere travel currency card company to a well-established full-time range of digital banking services.

    Revolut has quite a tough competition with the N26 and it’s moving all the way out to beat its competitors.

    Hopin

    Hopin Website
    Hopin Website

    Hopin is a very well known Virtual events platform in Europe that made its fastest way towards the list of unicorns; within 8 months of its launch. And, by the end of 2020, it became the fastest-growing company in Europe.


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    CureVac

    CureVac Website
    CureVac Website

    The well-established biopharmaceutical company works with the usage of mRNA for various medical purposes but, most importantly for the development of vaccines. CureVac is a unicorn established in Germany worth $1.7 billion.

    Nucom Group

    NuCom Group Website
    NuCom Group Website

    The Germany-based startup, Nucom Group holds a portfolio of consumer & lifestyle brands. This also includes the Parship, Eharmony, Amoreli and Falconi.

    Nucom Group has a valuation of $2.2 billion with the prominent investment by General Atlantic, which holds around 30% of the company’s stake.

    Monzo

    Monzo Website
    Monzo Website

    Monzo is a startup established in the United Kingdom as a challenger bank. The valuation of Monzo is estimated at $2.5 billion. Monzo has raised a $144 million series F from its potential investors such as Stripe, Accel, Y Combinator and General Catalyst.

    Greensill

    Greensill is a supply chain finance company that carries the position of the third party between the solid suppliers and the businesses. They offer early supplier payment and business funding. Greensill has the investments of General Atlantic, SoftBank Group and many others.

    Bolt

    Bolt Website
    Bolt Website

    The leading transportation platform, Bolt is one of the European developing companies. Bolt was initially launched as Taxify which was an environmental influence fund along with a €10 million seed capital. It took the initiative of manufacturing such products that suit the global science and environmental advantages.

    With all means, Bolt now operates around 13,000 electrical Scooters and bikes.

    Shift Technology

    The company with a valuation of $1 billion, Shift Technology is known to be Europe’s largest insurance funding round which raised to $220 million Series D within a week. Shift Technology is a France based company that aimed the expansion of its casualty insurance market and its property along with health security.

    Shift Technology gained its unicorn status in May 2021 with total funding of €289 million.

    Epidemic Sound

    Epidemic Sound was launched in 2009 but, recently, in march 2021, it found its way to the unicorn list of Europe. It was raised with equity from fhe EQT Group and Blackstone, worth $450 million. Moreover, it also has its alignment with the Kichi Invest, SEB, Creandum and DS Asset Management.

    Epidemic Sound holds a valuation of €1.3 billion.


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    Atom Bank

    AtoM Bank is the first-ever app bank in the United Kingdom. It provides the offering of a wide range of personal and business banking products in a mobile banking application which can be protected by the voice of face lock. Atom Bank gained its unicorn status in 2018 when it raised $514 million and extended its valuation of $1.25 billion.

    Auto1 Group

    Auto1 Group is a European company that provides a marketplace where you can conveniently sell or buy a car. It’s a platform that connects the buyers and sellers to crack a potential deal.

    In the January of 2018, Auto1 Group received an investment worth €460 million from Softbank which led its way to the unicorn list.

    Darktrace

    Darktrace is a billion dollars tech company that works against cybercrime through machine learning and artificial intelligence that helps it to detect the assailant through its Enterprise Immune System. In May 2018, the country gained a valuation of $1.25 billion and made its way to the unicorn list.

    Dfinity

    Dfinity is a well-established company in Switzerland. It is a software company that designs to host the next level of services and technology through blockchain, decentralised networking.

    Dfinity was founded in 2015 and now, it aimed to develop the “Internet Computer”, prominently.

    Conclusion

    There are plenty of unicorns in the region of Europe and many are on their way to gain the status of one. Unicorns contribute an enormous role in the globalization of VC as well as the economy. Among the countries of Europe, Israel has the most number of unicorns, followed by the United Kingdom and Germany in line.

    Through this article, you would know some of the fastest-growing and developing unicorns of Europe.

    FAQ

    How many unicorns are there in Europe?

    There are approximately 70 unicorns in Europe as of 2021.

    How many unicorns are there in the world?

    There are around 700 unicorns in the world as of July, 2021.

    Which country has the most number of unicorns?

    United States tops the list of most number of unicorns with 288 unicorns.

  • Interesting Facts About Microsoft That Will Amaze You

    The emergence of Microsoft upgraded the technical vision of human society. It helps to take a huge jump in the generation of computer and software technology. From the year it came into existence, 1974, to 2021 it grew more than 30times.

    The revolutionary changes that Microsoft brought to this world, make it the world’s biggest software company. There is a significant reason behind this huge success of Microsoft. They understand the needs of a user and provide something more.

    Microsoft – Company Highlights

    Company Name Microsoft
    Headquarters Redmond, Washington, U.S.
    Owner Bill Gates
    Founders Bill Gates and Paul Allen
    Founding Year 1974
    Industry Computers and Software
    Website www.microsoft.com

    We shall be looking over the following details of Microsoft :

    Microsoft – Logo Customization
    Microsoft – First Smart Watch
    Microsoft – From Micro-Soft to Microsoft
    Microsoft – First to get an Offer to Buy YouTube
    Microsoft – Mike Rowe Domain Registeration
    Microsoft – Saved Apple in 1997
    Microsoft – Plenty of Patents
    Microsoft – First Hardware
    Microsoft – Invented the First Tablet Computer
    Microsoft – Bill Gates at the age of 31
    Microsoft – Solitaire Game on PCs
    Microsoft – The First version of Windows
    Microsoft – An Interesting prediction of Bing
    Microsoft – The Bob Domain Incident
    Microsoft – Acquisition of Companies
    Conclusion
    FAQs

    Microsoft – Logo Customization

    Microsoft Logos
    Microsoft Logos

    In the year 1975, Bill Gates and Paul Allen designed the first logo of Microsoft. But the company didn’t stick to that logo.

    After that Microsoft changed its logo four more times. In 1980, 1982, 1987, and 2012, Microsoft came up with its logo for the 2nd, 3rd, 4th, and 5th time respectively.

    Microsoft interesting Facts

    Microsoft – First Smart Watch

    In the total periods of its existence, Microsoft proved that it is always ahead of time. The company launched some products which were supposed to come after 10 years.

    This is the case with the first smart watch. Microsoft launched the first smart watch. Although it was not that popular at that time, the company succeeded in making something more futuristic.

    Microsoft – From Micro-Soft to Microsoft

    The company title of Microsoft was initially having a hyphen. The main goal is to create software for microprocessors. Which leads to coining it as Micro-Soft. This is what was collectively decided by the founder Bill Gates and the co-founder Paul Allen.


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    Microsoft – First to get an Offer to Buy YouTube

    The world’s 2nd largest search engine, YouTube was first offered to Microsoft. In the beginning, it was worth $ 500 million when it was offered to Microsoft. But later Google paid double the amount to own YouTube.

    Microsoft – Mike Rowe Domain Registeration

    This is the incident of 2004 of a 17 years old boy named Mike Rowe. He registered the domain MikeRoweSoft.com, which caused a big controversy. Rowe was threatened by Microsoft to take down the domain name. The cheap deal offered by the boy brought down the image of the company. When the story went viral, the boy was paid back for the domain and hosting. He also got the chance to visit the headquarters and a lot more things were offered to him.

    Microsoft – Saved Apple in 1997

    The American multinational company Apple was once about to go bankrupt. Many things went wrong. The company fired Steve Jobs. The less strategic steps of the company lead them to a great loss.

    The founder of Microsoft Bill Gates invested around $150 million to bring the company on track, even better than it’s the previous graphs. Steve Jobs was also back in the company to re-join his position.

    Microsoft – Plenty of Patents

    The world’s biggest software company has some interesting portfolio reports for their gigantic amount of patents. The company owns around 59000 patents of US and international. And more than thousands of patents are still pending. They are also registering thousands of patents every year.

    Microsoft – First Hardware

    Today, Microsoft is also known for some best quality hardware. But do you have any idea about the first-ever hardware Microsoft came up with?

    It’s a mouse. A simple mouse, which is used in PCs. Although it was an early prototype and had less use at that time. Later its use became crucial due to its accessibility.

    Microsoft – Invented the First Tablet Computer

    When we think about a tablet computer the first name that comes to our mind is Apple. The fact is not because Apple invented it, but the reason is its popularity.

    The real inventor of the tablet computer was Microsoft. Although, so many companies tried their hand over tablet PCs. But after Apple in the year 2010, it flooded the market.

    Microsoft – Bill Gates at the age of 31

    Bill Gates started the company when he was 19 years old. Following that in the year 1987 at the age of 31, he became the youngest billionaire in the world. 12 years of dedication and hard work of Bill Gates took Microsoft to a great height. And crowned Bill with this title.

    Microsoft – Solitaire Game on PCs

    Anyone who has little experience with PCs must have seen the card game Solitaire. It has a very innovative intention behind putting that particular game. If you ever played that game you might know how to play it.

    You need to drag and drop the perfect match of cards. The purpose behind the game is to teach people ‘ how to drag and drop’.

    As a result of Microsoft’s introduction of digital solitaire, today it is one of the most popular classic games with millions of monthly players. The game is also not solely available on Microsoft, but you can play it elsewhere on sites like Solitaired.


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    Microsoft – The First version of Windows

    Although Microsoft is known for so many things. The first thing that comes to our mind while thinking about Microsoft is Windows.

    So when did the first version of Windows come? First version of Windows came in November 1985 named as Windows 1.0. It was a 16-bit system.


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    Microsoft – An Interesting prediction of Bing

    We all know that Microsoft also has a search engine named Bing. It is a very interesting prediction given by it.

    The search engine gave the exact prediction that the 2014 world cup would be between Germany Vs Argentina.

    Microsoft – The Bob Domain Incident

    It was the case when Robert Kerstein registered the domain name ‘Windows2000.com’ in 1996. But then in 1998 Microsoft announced the company’s next operating system Windows2000 without checking the trademark or ownership.

    But Microsoft had the ownership of the domain name bob.com. Finally, they decided to exchange the domain name.

    Microsoft – Acquisition of Companies

    Microsoft is itself a huge company. Apart from this it also acquired a remarkable 225+ companies till now. The company has more than 100 companies that are based in the US. In the year 2014, the company purchased one of the biggest invested companies called Nokia worth around $8 billion.

    Conclusion

    Being a reputed company, Microsoft knows the tactics to be at the top. Putting its hand in different sectors like software, hardware, search engine, and gaming they always know the balance between all.

    It’s always a revolutionary story about how two college friends build the world’s biggest software company. Although thousands of myths, criticism, and failure they faced. But ultimately what matters is how you ended. The big-name Microsoft always becomes the source of inspiration for small house companies.

    FAQs

    What was Microsoft earlier known as?

    Microsoft was earlier known as Micro-Soft.

    When was Microsoft launched?

    Microsoft was launched on 4th April 1974.

    What is the first hardware of Microsoft?

    It is the simple mouse used in the PC.

    How many companies Microsoft own?

    Microsoft owned more than 225 companies till now.

    What was the First version of Microsoft Windows?

    First version of Microsoft Windows was named Windows 1.0. It was a 16-bit system.

  • Best Aggressive Marketing Strategies

    Sometimes being aggressive is seen as a bad thing but aggressive marketing could be one thing that turns your average business into something that becomes an integral part of your community. Aggressive marketing is an offensive strategy that uses exciting tactics to generate a response from your audience. Using aggressive marketing strategies you can grab someone’s attention about what you have got to offer.

    Good aggressive marketing will show people that you are consistent and you are disciplined. Aggressive marketing can be achieved through several different strategies. When a market becomes very aggressive, the price of stocks can go up significantly which in turn makes it more expensive for a trader to become involved in the market by buying stocks.

    Types of Aggressive Marketing Techniques
    Aggressive Marketing Strategies
    Examples of Aggressive Marketing
    FAQs

    Types of Aggressive Marketing Techniques

    Aggressive Marketing Techniques
    Aggressive Marketing Techniques
    • Analyzer marketing: The analyzer is in between the defender and prospector. They take less risk and make fewer mistakes than a prospector, but are less committed to stability than defenders.
    • Defender marketing: This strategy entails a decision not to aggressively pursue markets. As a result, they tend to do none of the things prospectors do. A defender strategy entails finding, and maintaining a secure and relatively stable market.
    • Prospector marketing: This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities.
    • Reactive marketing : It is opposite to the prospector one. The only time when they respond to something is when they are pressured by the environment, otherwise, it has no plan, focus, or any type of real strategy.

    Aggressive Marketing Strategies

    Be Proactive

    Bosses, colleagues, and customers all like and appreciate proactive employees. Your level of self-confidence, happiness, and satisfaction at work increases when you are on top of things and are handling your tasks in a timely, deliberate, and efficient manner.

    A proactive employee thinks ahead, acts ahead, and gets ahead. In short, being a proactive person is a mix of hustle and problem-solving.

    You can use ‘SMART’ goals:

    S: Specific
    M: Measurable
    A: Attainable
    R: Realistic
    T: Timely


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    Make Effective Content

    Content Is Key
    You make the content king of your advertising and marketing approach because this is how people will see the most value. Deliver this content at the proper time and you’ll be in a position to encourage an ardour for your stuff in your leads that will subsequently lead to a robust economic future.

    The headline determines whether audiences will read the rest of your work. Content creators tend to spend hours of time and energy making. Today’s customers are not worried about how much something costs to them, the value of being part of a cause is just as important. Aim to hold competitions as often as you can.

    • You must have extensive knowledge of the topic you are writing about, especially in the B2B market.
    • You need to identify at least one key message you would like to convey before you create your content.
    • The content you publish is the voice of your company and it should be unique to your company’s personality.
    • The best digital content often consists of short paragraphs, short sentences, and bulleted lists.
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    Analysis of Product In-Depth

    A competitive product analysis is an evaluation and comparison of your competitor’s products and how your products build up. Product analysis involves looking at many dimensions, including functionality, reliability, and use cases. Product analysis is an analysis of past and current consumer data related to a single product to extract insights about the future market.

    • Setting and focusing on a specific goal will help you create a more effective marketing strategy.
    • Market trends provide insight into what content worked with potential and current customers.
    • Creating high-quality successful marketing is often expensive and time-consuming.
    • Listen to your customers
    • Watch your competition.

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    Know Your Product well

    The key to any aggressive marketing approach is to be assured of your product. be positive that you and all of your managers can recite all of the advantages that your product can grant to a lead. With this information on hand, you’ll be in a position to customize your pitch on a 1:1 groundwork and that creates a greater natural appeal in what you’re offering.

    The key to any good aggressive marketing strategy is to be confident in your product. Many product marketers are not able to sell their products. You develop fact-based arguments that explain the value of your product or service. Use demonstrations to highlight the value of your offering. Many products have failed because the pricing strategy has been wrong. You can have the best product in the world but if no-one knows about it. Make sure that you and all of your managers can be told all of the benefits that your product can provide.

    Aggressive Marketing management
    Aggressive Marketing management

    Take Risk

    You can’t play it secure and be aggressive at a time. If something appears like it may be a great idea, then roll the cube and believe your gut. If you’re afraid of failure or you’re busy weighing the odds, then you’re no longer geared up to start an aggressive advertising strategy.

    Whether you are an experienced or new entrepreneur, risk-taking can be a great step to go forward. There are small risks and big risks, which are important to understand. If you are afraid of failure then you are not ready to begin an aggressive marketing strategy. You can hope for specific outcomes and results when you are thought to take risks. Many risks offer different levels of rewards.

    One of the most common elements of business and entrepreneurial success is risk-taking.

    Raise the Stakes

    Innovation is often the key to success when it comes to aggressive marketing. It continually boils down to value. You must be able to show and prove that what you’re offering to people has more value than what your competitors can provide. Raise the stakes using doing something exceptional and you’ll be capable to aggressively stand out in your chosen industry.

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    Reach Influencers and build Relationships

    The first step is to identify the influencers in your niche. You need to get information about the other influencers from your industry. Give them some reason to share your post or product. When you connect with the influencers, you start following them, sharing their content on social media profiles. For getting the attention, start interacting with the influencers on their site. To build a successful relationship with an influencer you need to be clear about expectations from the start.

    Pay Attention to the Value Curve

    • Partner with like-minded businesses
    • Strengthen your brand impression
    • Share relevant content
    • Strengthen your website quality
    • Make your website mobile-friendly
    • Get more involved within your community
    • Know your customers better

    Know Your Competitors to Stay Ahead

    Business competition can be violent, especially in markets with aggressive competitors and when customer spending is slowing down. Running a business can be difficult, especially with high competition on the market. Knowing who your competitors are can help you differentiate your business in the marketplace.

    • Focus on excellent customer service.
    • Partner with your competition.
    • Admit mistakes and solve issues.
    • Be smart with marketing strategies.
    • Know your unique selling point.
    • Study customer buying habits.
    • Ensure fast order fulfillment & shipping.
    • Show videos that help visualize life with the product.

    Don’t Be Predatory

    There’s a distinction between following the regulation and following the intent of the law. Just due to the fact something is allowed to do doesn’t imply that is something moral to do. People are influenced through legality and ethics, so make sure you’re staying on the proper side to keep away from being viewed as a predatory enterprise attempting to wreck anyone else.


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    Examples of Aggressive Marketing

    Coca-Cola and Pepsi

    Pepsi paraded around its triumph for years, finally prompting Coca-Cola’s horrific New Coke debacle in 1986.

    Since then, they’ve taken the battle into outer space, fought over loyalty programs, and raged over social media.

    Burger King and McDonald’s

    Burger King confronted McDonald’s with greater head-on comparative marketing.

    BK’s Whopper Virgins campaign put the two brands’ burgers- the Whopper and the Big Mac, into a taste review by customers around the world. It grew to become out a large failure, not due to a response from McDonald’s. The public noticed the advertisements as exploitative and racist.

    Apple and Microsoft

    We’ve all viewed the “Hi, I’m a Mac” commercials using Apple and Microsoft responded as “I’m a PC”. Apple has been lampooning Microsoft for years ever because it’s notorious 1984 ad for the Mac.

    But lately, Microsoft has fought returned extra than ever. One such instance was once, one of Microsoft’s uncommon Zune ads, which bashed iTunes in contrast to Zune’s month-to-month pass.

    Aggressive Marketing Example

    Audi and BMW

    In mid-2000’s Santa Monica billboard combat managed to crank up the contention even further.

    The entire snarky episode started with an Audi billboard that poked BMW’s chess tournament. After BMW’s response, it escalated online, with Audi calling on its Facebook followers to come up with captions.

    MICROMAX and SAMSUNG

    Micromax took a direct dig at its foe Samsung. It started with a marketing campaign that appears like a sequel to Samsung Galaxy TVCs. The commercials used to cease with youngsters ending with the query – “Aapke pass nahi hai uncle?”

    Micromax answered with many TVCs that begin where the Samsung commercials end. The closing few phrases are spoken in the Samsung advert become the first few phrases in Micromax’s advertisement. It nearly seemed like the sequel of Samsung’s TVCs

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    FAQs

    What is aggressive marketing strategy?

    Aggressive marketing is an offensive strategy which uses provocative tactics to generate a response from your audience. It often involves marketing warfare tactics, where one brand will attack or parody another in order to generate buzz and draw attention to itself.

    What are the 4 types of marketing?

    Types of Marketing Strategies:-

    • Cause Marketing
    • Scarcity Marketing
    • Relationship Marketing
    • Undercover Marketing

    How to do aggressive marketing?

    Aggressive marketing tactics that actually work:-

    1. Targeted Telemarketing.
    2. Distributing Printed Materials.
    3. Leaving Comments on Social Media Posts and Videos.
    4. Sending Out Promotional Emails to a List of Subscribers.
    5. Giveaways and Contests.

  • The Success Story of a 113 years old drink: Rooh Afza

    Did you know that there is a drink that is enjoyed by 1 billion people all over the world? No, I’m not referring to water. Okay, I’ll give you a hint: it’s red, and it’s over 100 years old. It is consumed in Pakistan, England, New Zealand, India, France, Germany, and many more European countries. I’m referring to Rooh Afza, of course.

    Both millennials and baby boomers are aware of this beverage, and they all have distinct perspectives on it. But the point is that we all grew up with Rooh Afza, and it has since become a significant part of our life.

    Rooh Afza is India’s favorite soft drink. It originated from Pakistan and is initially exported to Dubai, then imported to India. It has been rooted in our culture. Rooh Afza appears in a variety of media, including films, advertisements, and books. Rooh Afza is the companion to khajoor, the ultimate falooda topping, and now a carbonated drink as well.

    How did it last so long in such a highly competitive market? To answer this, I’ll tell you about Rooh Afza’s remarkable past.

    History of Rooh Afza
    Designing the logo of Rooh Afza
    The role of the partition in Success of Rooh Afza
    Significance of Rooh Afza during Ramzan
    FAQ

    History of Rooh Afza

    It has a long and fascinating history. Why you might wonder? Well, the reason is this beverage was created before India got its freedom. It has been around since 1907, making it more than 113 years old. Hakeem Abdul Majeed came up with the name “Rooh Afza” for a drink he created at a Dawa khana (in Old Delhi).

    It was intended to protect people from heatstroke and dehydration during the hot summers of India. In a nutshell, a drink that improves your immune system. He researched a lot into the field of Unani medicine and came up with this drink that eventually gained momentum. But it didn’t have a communal angle, meaning it wasn’t a “Muslim” drink but a drink for everyone.

    Designing the logo of Rooh Afza

    Apart from the kings of Delhi, Rooh Afza became a part of their samurai for rulers throughout India. Hakeem then decided to market this product. Hakeem asked Mirza Noor Ahmed to create the Rooh Afza logo in 1910. This therapeutic heat buster is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.

    Rooh Afza Logo
    Rooh Afza Logo

    The logo was designed keeping in mind the ingredients used. That logo is still the same. However, because the printers in Delhi were not advanced at the time, they decided to print the logo in Bombay simply to ensure the colors were correct. Rooh Afza rose to prominence in Delhi in 1915, particularly within the Muslim community.


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    The role of the partition in Success of Rooh Afza

    Rooh Afza was a huge success. However, in 1947, when India was partitioned and Pakistan was formed, the story of Rooh Afza became much more intriguing. The split ushered in the world’s greatest forced migration. It was a horrible situation. But a border could not block a wonderful idea.

    Abdul Majeed’s eldest son chose to remain in India, while his younger brother traveled to Karachi to start a new Rooh Afza plant where he started producing Rooh Afza in a two-room rented house.

    Fun Fact: Hakim Said and his small team utilized old bottles and affixed the labels separately when Rooh Afza was only a startup.

    New bottles for Rooh Afza were designed in Germany after a few years. Initially, glass bottles were used, but subsequently, plastic bottles were developed. Hamdard Laboratory was set up in Pakistan, and it soon became the country’s favorite beverage.

    The partition of India was not only a separation of territory but also a division of families as well. However, we should be grateful that ideas like Rooh Afza did not completely vanish in India.

    This Indian brand grew into a global one. More than half of the syrup market is now controlled by Rooh Afza. Rooh Afza is so popular that when the lockdown was implemented in 2020, it was designated as a necessary commodity. This therapeutic heat buster is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.


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    Significance of Rooh Afza during Ramzan

    During Ramzan, the value of this drink rises to a new level for all of us. After a long day of fasting, this syrup in cold water is precisely what you need. During Ramzan in 2019, India was running out of Rooh Afza. People from Pakistan aided in the transport of this history-infused drink to India at the time.


    Our rivalry is frequently featured in the news. But this story is about friendship. Although the bottle of Rooh Afza is from Pakistan, the components for this recipe are from India. So in short, I think it’s okay to refer to Rooh Afza as “our” drink.

    Final thoughts

    Isn’t it sad that whenever we go abroad and meet a desi guy we feel “This is ‘our’ man” but living in the same country draws us apart? I get it British tore us apart just so they could show their supremacy but that was a long time ago.

    Today, whenever Pakistan loses a cricket match to India we mock our Muslim friends. Rather we should respect diversity and understand each other as other nations always benefit from our disputes.

    All of us must look beyond this bottle to discover the history contained inside it. Perhaps we all need to realize that there are some wonderful things that we share. Maybe all of our disputes can be settled over a drink, as Mahatma Gandhi rightly said, “Even if the whole of India, ranged on one side, were to declare that Hindu-Muslim unity is impossible, I declare that it is perfectly possible “.

    FAQ

    How old is Rooh Afza?

    Rooh Afza is 113 years old when Hakim Abdul Majeed started the company Hamdard in Delhi in 1906.

    Who is the founder of Rooh Afza

    Hakim Hafiz Abdul Majeed founded Rooh Afza in 1906.

    What is Rooh Afza made of?

    Rooh Afza is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.

  • Google Business Model | An Insight on How Google makes money

    Me: Ok Google what’s the best TV show?

    Google Assistant: That’s not a question. It’s F.R.I.E.N.D.S.

    Just kidding Google might not say that, I’m just a F.R.I.E.N.D.S. fan. We all have different preferences and I respect that.

    We all use Google for a variety of purposes, including shopping, keeping up with new web series, assignments, and projects, among others. It provides you with the most relevant search results at no cost. So, what makes this a tech behemoth? Is there some sort of magic that allows them to make money? The answer is they operate on a hidden revenue model and there is no magic trick.

    In a hidden revenue model, customers aren’t charged for Google’s services; instead, businesses pay for advertising to reach their target audience.

    We’ll go over it in more detail later, but first, let’s look at how Google came to be.

    Google Insights
    Business Model of Google
    Revenue Model of Google
    Is Google safe to use?
    FAQ

    Google Insights

    On August 10, 2015, it was decided that Google would have a new public holding company called “Alphabet Inc.” Google and other bets (which includes Calico, Nest, Fiber, Verily) are among Alphabet Inc.’s many subsidiaries, but Google is the most important. Sundar Pichai, Google’s product chief, is now the company’s new CEO, while Sergey Brin and Larry Page, the company’s original co-founders, have taken over the job for Alphabet Inc.

    Business Model of Google

    Google’s business strategy is based on advertising. It relies on three key players i.e. users, businesses, and publishers. These players are intertwined. Let’s have a look.

    Users:

    Google’s USP is its feasibility. Google provides you with appropriate search results whenever you search for something. It can scan billions of pages for you thanks to its incredible search engine. You don’t even have to pay for the information you need. Isn’t it amazing?

    Businesses:

    Google makes money from two sorts of advertisements: search ads and display ads. Businesses pay a lot of money to get their products in front of the right customers.

    If you search for sneakers online or near your location on Google, it not only gives you relevant websites or stores but also offers you advertising linked to your search, which helps businesses identify their ideal target audience. When you click on an ad, the advertiser pays Google a particular amount. This is how they make money from search ads.

    The next type is display ads, in which Google can place ads on a variety of internet platforms such as Gmail, YouTube, mobile apps, and more, resulting in a more diverse source of revenue for them. In other words, they learn what their audience wants from these ads and display appropriate ads accordingly, which benefits both businesses and Google.

    Youtube Ads
    YouTube Ads

    Publishers:

    On Google, we notice a lot of blog pages about skincare, health, fashion, and a lot more. Let’s assume there’s a fashion blog. Google will include ads (40% off at H&M) to capture your attention, and when you click on that ad, it will take you to that shopping website, where you will eventually buy something.

    As a result, Google, businesses, and publishers all benefited (for website traffic i.e. more views on that blog).

    Revenue Model of Google

    Take a look at this pie chart below. As you can see, ads are Google’s primary source of revenue. Google ads account for over 83.29% of its entire revenue. Google Cloud contributes 5.51% , Google others contribute 10.51%.

    Revenue of Google
    Revenue of Google

    You might be wondering how they make money from adverts alone. Are there any other divisions? Allow me to assist you.

    Detailed information about Google advertising revenue:

    Google Revenues
    Google Revenues

    This chart illustrates Google’s advertising revenue over the last three years, which has risen steadily from $95577 to $134811. What a jump in revenue! Now, what caused the dip from 86.5 to 83.9 percent? It means that if Google’s total revenue was $100 million in 2017, 86.5 percent of it came from ads alone.

    If Google’s total revenue was $100 million in 2019, Ad revenue accounted for 83.9 percent of overall revenue, while other revenue streams also contributed to the total. Nonetheless, 83.9 percent is a significant portion of total revenue.

    How do they get money from Google search and other sources (the first one)? The amount of money earned rises from $69811 to $98115. Let’s understand this step by step.

    Most of us have done online shopping at some point in time. You come out of that website after seeing a product you like, whether you buy it or not. The next thing you are doing is surfing and an ad appears indicating that you were seeking this item and that you intended to purchase it.

    This is where Google’s AI comes into play, as they analyze people’s purchasing habits and ensure that you don’t forget about the goods and that you buy them. This is how they show ads and make money from Google search ads.

    A skippable or non-skippable ad appears whenever you watch a YouTube video. Ads presented while watching a YouTube video generate revenue for YouTube, and because YouTube is owned by Google, a portion of that revenue goes to Google.

    Revenues are increasing for Google Network Members’ properties, as well. You might see AdMobs or AdSense in this section. I’ll give you an example for AdMobs. Assume I have an app and I enable the AdMobs functionality. Ads will begin to display on my app, generating income for Google, with a portion of that revenue shared with me. Similarly, AdSense comes into play if it’s a website.

    That is how they generate revenue from a variety of sources, such as Google search ads, YouTube ads, and Google network member ads, which all contribute to their overall revenue.

    Google Q3 update:

    Google Q3 update
    Google Q3 update

    People would have consumed a lot of content during the lockdown, which is why YouTube ad revenue and Google search revenue will also increase. That’s why, in 2019-2020, revenue increased by about 10%, from $24741 to $26338. It’s a significant increase from $3804 to $5037 for YouTube ads. All of these figures are in millions of dollars, so it’s a significant sum.

    If you sign up for a Gmail account, you get 15 GB of free storage (google drive space). When you receive more emails, upload more documents, or do anything else, the drive space fills up.

    Our mindset is to create a new or several Gmail accounts. Why would you want to pay for that? So if you pay for a Google Cloud or Google Drive subscription, you receive 2 TB of storage, i.e. you are paying rent to use their drive space, that’s how they make money.

    YouTube’s non-ad revenue is included in Google’s other. When you don’t want an ad to appear on YouTube, you can pay for a YouTube Premium. As a result, both YouTube and Google make money from premium subscriptions i.e. what it means by Google others revenue.

    Cost Structure:

    Two major costs are the Traffic acquisition cost and the other cost. Employee costs and a variety of other expenditures are examples of other costs.

    For Traffic acquisition costs, assume you’re an Apple customer who uses iPhones or other Apple devices. So, to acquire traffic, Google paid Apple to keep them as their primary search engine on their web browser, which is why it’s termed “Traffic acquisition cost” .

    Is Google safe to use?

    As Google accumulates more data, many people are concerned that their information will be exposed, putting them in danger. Even queries like what are the risks of using Google were raised. As a result, users may lose faith in them and would switch to other privacy-focused search engines. If Google does not take action, this could be a threat.

    Final thoughts

    When you look at Google’s business model it generates its revenue from multiple sources. They are distinguished by two factors: innovation and motivation. It functions not just as a business, but also as a research institute and a university.

    It has done an excellent job in its primary business while also giving back to the community and being environmentally conscious. Google has been acknowledged as the first corporation to be carbon neutral during its entire corporate history, according to a global sustainability study.

    In terms of security, I believe Google will be able to tackle this issue as well. Whatever the situation, Google has always been able to adapt thanks to its ability to innovate and take chances that no one else would ever take, in today’s business world.

    FAQ

    Who is the founder of Google?

    Larry Page, Sergey Brin founded Google in 1998.

    What is the revenue of Google?

    The parent company of Google, Alphabet generated almost $183 billion revenue in 2020.

    How does Google generates its revenue?

    Google generates its major revenue from AdSense and Ads.

  • Business Model of Treebo Hotels | How Does Treebo Hotels make money

    Treebo Hotels are well known for their tremendous facilities and services for its customers. With the advancing hotel budget network in India, Treebo Hotels are quite high on the list, closing a total of $34 million series in the C round.

    And it’s estimated that by 2021, Treebo Hotels will lay in more profit than ever. Treebo Hotels are backed by some very prominent investors SAIF Partners and Matrix India Partners.

    Treebo Hotels has experienced many ups and downs throughout the last four years which resulted in many lay-offs and fortunes plummet. Meanwhile, there was certain news in the market that Treebo Hotels are in acquisition deals with the Gurugram based Unicorn Oyo. That’s why Treebo Hotels spent around one year building a strong upholding strategy for the market that could bring the company back to its previous status and more.

    The strong deed that came out was reducing the cash burn and certain liabilities along with bold strategies for improving revenue sources. In this article, we have discussed the business model of Treebo Hotels, briefly. Let’s get started!

    About Treebo Hotels
    Where does Treebo Hotels operate?
    Key Services of Treebo Hotels
    Target Audience of Treebo Hotels
    Business Model of Treebo Hotels
    What’s Unique about the Business Model of Treebo Hotels?
    How does Treebo Hotels make money?
    FAQ

    About Treebo Hotels

    Treebo Hotels is a prominent digital hotel chain developed by IIT Roorkee graduates Sidharth Gupta, Rahul Chaudhary and Kadam Jeet Singh. Treebo Hotels aims for providing top-notch quality hospitality in a stated budget segment.

    The company focuses on the budget hotel sector by opting for a new well-organized hotel and taking that under the Franchise of Treebo Hotels. These become an official part of Treebo Hotel chains.

    The biggest competitors of Treebo Hotels are Oyo Rooms, ClearTrip, Fabhotels and MakeMyTrip.

    Treebo Hotels entirely manage all the aspects of hotels through advanced technology and look for the best revenue management and enhance the quality. With the growing hospitality industry in India, the customers get total facilities and can easily book any hotel under Treebo Hotels or Oyo with a minimum charge of Rs. 3,000 to Rs. 5,000. This offers the customers total hostel facilities without any interceptions.

    Where does Treebo Hotels operate?

    Treebo Hotels is a major part of India’s budget hotel chain that took over other hotels through Franchising.

    With the latest data of 2020, Treebo Hotels has established its chain of hotels in over 113 cities with around 600 hotels across India.

    Key Services of Treebo Hotels

    It often becomes very tough in finding the right suitable hotel with fresh toiletries, clean rooms and affordable basic breakfast service. A middle-class always suffers in finding this at a reasonable price. And that’s where Treebo Hotels comes in.

    Treebo Hotels provide great customer services and manage the basic requirements of the customers at their convenience. It provides exclusive hotel choices at very reasonable prices and with covering all aspects of the requirements.

    Target Audience of Treebo Hotels

    Treebo Hotels compete with the biggest hotel services of Oyo Room and FabHotels. Oyo is backed by SoftBank while FabHotels is backed by Goldman Sachs and these hotel services are extensively popular.

    On this note, Treebo Hotels in its mid-to-premium segment targets corporate customers and especially middle-class customers.

    Business Model of Treebo Hotels

    Treebo Hotels believes in branding rather than aggregating a marketplace. Their business model is franchise based. Treebo Hotels looks for the most suited hotel with good service and keeps up the standard of their brand. They communicate with the owners and offer great customer acquisition channels, branding, management software and many more.

    It charges around 40% of total revenue per cent from each hotel, which is quite high.

    Treebo Hotels works through the mid-segment hotel industry and for that, a strong complete business model which holds the operational capabilities has become quite a necessity.

    Treebo Hotels is looking for all aspects that can be covered in order to build a strong market upholding. And in the upcoming years, it is expected to grow more extensively.

    What’s Unique about the Business Model of Treebo Hotels?

    With most of the successful hotel services companies, look for a few hotels and sell them online. This makes them no different from MakeMyTrip or any other travelling company. However, Treebo Hotels offers the entire hotel services while covering all aspects of the requirements.

    Customers often get upset or angry with the poor services by many hotels. But, Treebo Hotels offers great customer service and experiences.

    Treebo Hotels is a Hotel Brand, not an aggregator and that’s why it is known to be the largest budget hotel chain across India. Treebo Hotels offers different locations in different cities at some very reasonable prices.

    Good hospitality is very necessary for greeting the customers. And India greetings are more important than anything. Treebo Hotels offers such hospitality in their hotels.

    How does Treebo Hotels make money?

    In the past few years, Treebo Hotels experienced some major losses up to Rs. 114. 94 crore. That’s why from next year, 2018, Treebo Hotels increased its cash burn by 80 per cent and doubled the revenue growth. Treebo Hotels is now focusing on the immense profit deals by 2021.

    Treebo Hotels operates the franchise model that’s why its major source of revenue is the hotels that come under the Treebo brand.

    In the last funding round of Treebo Hotels, it raised around $23 million which includes the $17 million series B.

    Treebo Hotels charges around the range of INR 1,000-3,000 per night with the best facilities of clean linen, free WiFi, bedding and other things. The annual revenue of Treebo Hotels as of 2019 is USD 11.7 million.

    Conclusion

    In the hyper-competitive market, Treebo Hotels are building their strong upholding. However, it experienced a major loss in past years but now, with advancing technology and services Treebo Hotels are stabilising their position.

    Developing a strong technical on-ground operation is very important in this sector to bring consistent experience for the customers. This is known as the capital intensive business which requires funding and great effort to establish. And Treebo Hotel is quite prominent among the members of India’s rising budget hotel networks. Stay tuned for more updates!

    FAQ

    Who is the founder of Treebo?

    Treebo Hotels is a budget hotel chain founded by Sidharth Gupta, Rahul Chaudhary, Kadam Jeet Jain in 2015.

    What is the revenue of Treebo Hotels?

    The estimated revenue of Treebo Hotels is $9.7 million as of 2020.

    When was Treebo founded?

    Treebo hotels was founded in 2015 by Sidharth Gupta, Rahul Chaudhary, Kadam Jeet Jain.

  • Crio.Do Want To Disrupt The Way Developers Learn

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Crio.Do.

    In the last few years, we have seen India transform and grow beyond the software services spectrum. The rise of so many new startups, and the influx of established tech giants, all trying to solve local and global problems with the help of brilliant product-building minds is extremely encouraging. These tech startups and companies require competent product developers who can think through complex customer problems and build technology to solve them.

    However, existing ways of nurturing talent through video-based learning tools and traditional universities are not really geared for driving product-led innovation. Crio.Do is an experiential learning platform that empowers developers with work-like experiences that aid them in developing real skills and building a demonstrable portfolio.

    Crio.Do – Company Highlights

    Startup Name Crio.Do
    Headquarters Bengaluru, India
    Sector EdTech
    Founders Rathinamurthy R, Sridher J
    Founded 2018
    Website crio.do
    Contact Email ping@criodo.com

    About Crio.Do and How it Works
    Crio.Do – Product/Services
    Founders of Crio.Do and Team
    How was Crio.Do Started?
    Crio.Do – Target Market Size
    Crio.Do – Business Model and Revenue Model
    Crio.Do – Funding and Investors
    Crio.Do – Growth
    Crio.Do – Future Plans
    Crio.Do – FAQs

    About Crio.Do and How it Works

    All About Crio’s Backend Developer Track

    Tech is transforming every industry and quality developers are going to be the driving force behind that change. Crio.Do beliefs developers need & deserve better ways to learn and create a new world.

    That’s precisely what Crio is solving. Crio.Do is an experiential learning platform dedicated to product development skills. It empowers developers with work-like experiences that aid them in developing real skills and building a demonstrable portfolio.

    Crio.Do – Product/Services

    Crio.Do is a unique experiential learning platform, where developers “Learn by Doing” and not just listening/watching videos or lectures and answering questions. The users build real products in a structured fashion through Crio Micro-Experiences whilst learning key software tools, concepts, and frameworks. They learn to handle scenarios faced by engineers working on live products by taking the avatar of an engineer in a real tech company.

    They follow actual development practices applied by leading engineers, start thinking like them, research genuine problems and build authentic products like them. Along with technical skills, the company’s methodology also enables users to develop competencies like “independent problem-solving”, “product sense”, and “willingness to stretch out of one’s comfort zone” through real experiences in the program.


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    Crio.Do offers four direct to developer experiential learning programs:

    • Crio Launch: This free program caters to student developers working on their software engineering skills. The month-long program is open only to student developers in their pre-final and final years. The Freshers get an opportunity to build real products and to learn foundational concepts like Databases, OOPs, Developer Tools, Applied Data Structures, Algorithms and more.
    • Crio Launch+: This is an invite-only paid program where students get to learn key tech skills in a hands-on work-like software product development environment.  The four-month-long program is open only to Crio Launch graduates. Once the students complete this program, they are ready to work in some of India’s best tech companies.
    • Crio Accelerate: The program offers early-stage working professionals to get work-ready software product development experience. This five-month-long program is open to working professionals with 0-3 years of industry experience.
    • Crio DevSprint: The program offers early-stage working professionals to get work-ready software product development experience and land the best product development job.

    Founders of Crio.Do and Team

    Rathinamurthy R and Sridher Jeyachandran are the founders of Crio.Do.

    Founders of Crio.Do
    Founders of Crio.Do

    Sridher and Rathinamurthy have known each other from their undergraduate days. They both took different career paths before coming together in 2018 to start Crio.Do.

    Sridher moved to the USA for his masters and then spent over a decade in Silicon Valley working with companies such as NetApp and Google. Before starting Crio, Sridher spent a stint at the Google India office as a product manager.

    Sridhar envisions establishing Crio.Do as an experiential learning platform for the tech world that would fundamentally change the way tech is learned with high-quality applied learning opportunities at scale.

    Rathinamurthy has worked across engineering, product and consulting fields with companies like Novell, E&Y and Flipkart. Before starting Crio.Do, he was Senior Director at Flipkart, leading Marketplace Product.

    Crio.Do's Team
    Crio.Do’s Team

    How was Crio.Do Started?

    In early 2018, the co-founders’ mutual passion for technology and education brought them together. Being part of world-class organizations, they both had the first-hand experience of building and managing great teams and witnessed the impact good developers can make. They could also visualize the trend of tech transforming every traditional industry, and proficient developers being the driving force behind that change.

    When they looked around the ecosystem for nurturing developer talent, they realized that existing ways of developing talent were neither adequate nor efficient. There was no way the learning & education ecosystem could supply the massive number of product developers the country’s start-up and tech ecosystem demanded and deserved. That was the seed for Crio – to democratize the applied learning opportunity at scale with its unique experiential learning platform and pedagogy which leverages deep tech, data and learning sciences.

    Crio.Do – Target Market Size

    India produces the world’s largest number of Computer Science graduates (2.15 lakh) each year, and there are multiple reports to indicate that over 80% of these graduates have skill gaps. Some reports indicate that CS graduates in the US (around “65,000” per year) are much ahead of their Indian counterparts in their ability to use their skills in a real-life environment.

    On the opportunity side, there is a rapid increase in jobs in software product development due to tech disruption in most industries. These tech companies look for real experiences and a strong work portfolio in the profiles of their prospective engineers while hiring. But the opportunities for engineering graduates to get real experience and build a portfolio are very few and dispersed.

    At Crio, the team believes in enabling this really large pool of CS graduates to become better equipped and better skilled in software product development through their experiential learning platform and pedagogy. This is also true for a large number of entry-level employees in the software sector that could benefit from Crio’s pedagogy in terms of upping their skills and competency.

    Further, the platform can ramp up the skill levels of newly hired employees in tech companies to make them productive much faster. Crio can make a meaningful difference in improving the skill level of engineers, such that it can be demonstrated to their employer or a prospective employer.


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    Crio.Do – Business Model and Revenue Model

    Crio.Do operates on a B2C business model. The company has four direct to developer experiential learning programs Crio Launch, Crio Launch Plus, Crio Accelerate, and Crio DevSprint.

    Crio Launch is a free community program for student developers to strengthen their software engineering foundations. Crio Launch Plus and Crio Accelerate are career programs for students and working professionals respectively. In these programs, developers get work-like software product development experience and learn key tech skills hands-on. Crio.Do claims, “Pay us ₹ 89,999 + GST at the start of the program. If you do not land a job paying more than your Minimum Guaranteed CTC within a year, we will refund your money. No cost EMI options are available via our partners.”

    Crio DevSprint is a premium experiential learning program where developers strengthen their backend engineering skills by building real software products and addressing various product development scenarios in a work-like environment. This is a pure learning program that does not come with referral services.

    There is also an experiential learning program for tech organizations called Crio Onboard, where the training modules are fine-tuned to the specific requirements of the company to ramp up their engineering talent. In this case, developers of the company spend anywhere between 2 to 3 weeks going through the curriculum to ramp up on the required skills before hitting the floor running. Companies pay per developer in a cohort for Crio Onboard.


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    Crio.Do – Funding and Investors

    Crio.Do company has raised total funding of $1 million in January 2019.

    Date Stage Amount Investors
    January 2019 Seed Round $1 million Binny Bansal, Mekin Maheshwari, Ravi Garikipati

    The investors of Crio.Do are Binny Bansal, Co-Founder Flipkart; Udaan Co-Founders – Amod Malviya, Vaibhav Gupta and Sujeet Kumar; Ravi Garikipati, Co-founder & CEO, Davinta Financial Services; Mekin Maheshwari, Founder, Udhyam Learning Foundation.

    In the coming months, Crio.Do look at doubling their investment and accelerating their expansion in the tech learning space across the world through their experiential learning programs.

    Crio.Do – Growth

    Last year has been amazing for Crio. In its direct-to-developer offerings, they launched a very successful free community program called Crio Summer Of Doing for student developers from 200 engineering colleges across the country. They followed it up with the launch of Crio Launch for student developers, another free community program where they witnessed participation from students in over 500 engineering colleges across the country.

    These talented student developers have just graduated from the program and signed up for Crio Launch Plus, a career development program for students. The company has also launched its career development program for Working Professionals called Crio Accelerate.

    Crio Developers from these career development programs have successfully cracked opportunities in fast-growing tech organizations like CRED, Vogo, Ninjacart, Jumbotail, Playment, Postman, UrbanLadder and more.

    The first version of Crio DevSprint, an experiential learning program that helps both students and working professionals become sought-after product developers has also been launched successfully this May.

    In the space of tech learning for businesses, the team has delivered their experiential learning programs (Crio Onboard) to engineers in leading tech organizations like Flipkart, Visa, Rakuten, Goibibo, Jio, Kaleyra, Capillary and more.

    Crio.Do – Future Plans

    “Over the coming months, we will continue to double down our investments to deliver our learn-by-doing programs to student developers and working professionals early in their careers. We will also be accelerating our expansion in the tech learning space across the world through our experiential learning programs.”, says Rathinamurthy R, co-founder of Crio.


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    Crio.Do – FAQs

    What does Crio.Do do?

    Crio.Do helps you to learn technology through work-like experience if you’re looking for a program where you can learn by doing.

    Is Crio.Do free?

    The program called ‘Crio Launch’ is a completely free and app-based solution that promises to offer real product development experience to students and empowers them with relevant technical skills.

    What can I expect from Crio’s program?

    Crio’s program will arm you with practical skills that translate into career growth and success at work. You will gain job-like experience while advancing your learnings.

    Why should I choose Crio.Do?

    Companies expect students and young professionals to have practical experience, which most of the curriculum and certification courses do not provide. Crio.Do helps you to bridge this gap.

    What does Crio mean?

    The English Translation of Crio is a child.

    Is Crio winter of doing worth it?

    Crio Winter of Doing externships are a great opportunity for you to solve real-world problems in an actual tech startup setting, and learn key skills that will help you advance your career.