Without a doubt, starting a new business online can be quite exciting, especially with all the opportunities available for ambitious entrepreneurs. However, it’s also crucial to note how challenging it can be to break through such a competitive industry. There are numerous stores available online, all clamoring for the attention of your demographic.
If you aren’t quite ready to get their attention and show them why your online store is worth visiting, chances are your store will be ignored in favor of your competition. Fortunately, you can deal with the issue right at the start by taking the necessary steps. Here are four you must know before beginning an e-commerce business.
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1. Your products and services should reflect the demand
There are undoubtedly plenty of people out there that will likely purchase niche products from online stores, but it does not mean that they will always find your store. Going for a niche market can be risky, as you’ll have to work harder to market it to a smaller demographic. While there’s an advantage that comes from the lack of competition, there will likely be at least a few online stores that will overshadow your e-commerce website if you aren’t careful.
It would be best to go for products you know people in your local area need, as it allows you to build a support base without forcing your online store to attract a national demographic.
2. The right tools and software matter
Online store owners undoubtedly have a long and winding road ahead when it comes to business management. However, one way to help even the odds would be to use the right business software. For example, there’s a free profit tracker available that can help you elevate your online store with the help of the necessary business data. In addition, an understanding of the various metrics that go into marketing is essential to push your products forward.
3. Drive sales with accessibility
For a new online store owner to get the job done, one of the critical things to remember is that accessibility can drive sales. Even if other stores might have better products, you can make up for it in the beginning by going for accessibility. The easier it is for online users to navigate your site, the better. Your video content can also include captions and other accessible features to make it easier for online users to digest.
4. Stay consistent with social media
Last but certainly not least, it’s recommended that you keep in touch with your potential supporters as much as you can through social media. Not only do you get a platform where you can offer updates and promotions, but you also have a means of collecting feedback. A company that listens to its customers is bound for greatness.
While the road to success is paved with many roadblocks, the tips above will help any ambitious entrepreneur overcome the competition. The good news is that online store owners can make up for their lack of experience with the help of professional services.
GSX Techedu Inc., which goes by the name of Gaotu Techedu Inc., was founded in 2014 by Larry Xiangdong Chen, a former school teacher, who holds a Ph.D. in economics from Renmin University, Beijing.
The company aims to offer online tutoring services for K-12 students, along with professional training courses and foreign language training for adults with the help of its primary product, the online education platform, Genshuixue.
Chen was appointed as the Vice-President at the U.S-listed New Oriental Education & Technology Group from 2010-2014 after which he founded Gaotu as an Edutech company.
Gaotu Techedu witnessed rapid growth and eventually helped the ex-school teacher achieve billionaire status. The company seemed prosperous, however, Gaotu’s share prices dropped all of a sudden, barely within a day, and now Larry seemed to also have lost his billionaire status.
How did the share values of Gaotu Techedu drop?
China announced some new regulations, which are traced to be behind the sudden fall of the share prices of Gaotu Edutech. According to these new regulations that China released on Saturday, July 24, 2021, it banned the companies from making profits, those that teach school curriculums by raising capital or going public.
This was certainly a swift and sharp blow from the blue that landed on Gaotu Edutech and its founder, Chen, who had witnessed Gaotu’s stock tumbling since late January and lost over $15 billion as a result.
Gaotu under scrutiny, followed by the rechristening of the brand
GSX or Gaotu Techedu’s shares started to fall in early 2020. This was accelerated by an array of allegations that came from Grizzly Research, Citron Research, Scorpio VC, and Muddy Waters.
Grizzly Research was one of the first such companies to bring allegations against Gaotu, then GSX, in February 2020, when it came out with a 59-page report, where the organization alleged that the management team behind GSX had filed a false SEC and thereby, committed securities fraud.
Furthermore, the company was also presumed to be offloading expenses in off-balance sheet arrangements and resorting to fake student enrollments to boost their figures.
Grizzly Research again released its third short-selling report on April 9, 2020, where the same highlighted the fake cash flows and fraudulent teacher certificates that GSX encouraged.
This was the 16th accusation faced by GSX after it went public in 2019.
The burden of all these accusations seemed to weigh too much on GSX Techedu. Therefore, the company decided to change its name to Gaotu, which it finally did on April 22, 2020, following the Grizzly Research that came out on April 9. It also changed the name of its educational platform to Gaotu Xueyuan, which was earlier called Genshuixue.
Though the company rechristened to the new name hoping that it would bring in its good old fortune back once again, it is yet to click in to date. Instead, the company is still under investigation by the U.S. Securities and Exchange Commission, following a good number of reports testifying Gaotu of the forged inflation of its revenue numbers.
All the previous reports and SEC continued to hamper the stock prices of the Chinese edutech tycoon, which came down to an all-time low of $3.51, as of July 23, 2021, from $149.05, which they were valued at on January 27, 2021.
Gaotu Techedu Share Price
Bill Hwang’s Misfortune Added to the Woes
Gaotu was surely surrounded by serious trouble from all sides, and as if they were not enough, Archegos Capital Management, on which Gaotu completely relied, offloaded their shares.
Archegos Capital Management was the family office that managed the personal assets of Bill Hwang, a New York-based investor, who also successfully held some highly leveraged positions in Gaotu.
However, the company witnessed its share values rapidly coming down, which directly affected Hwang, and being unable to provide for the collateral that the banks started asking for, he had to remove large amounts of shares from Gaotu. This made the company witness a massive plunge of around 56% in a single day.
Gaotu’s shares have lost 98% of their value since last year’s January.
Though Gaotu Techedu is the company that is the most-talked-about company due to its recent reduction of share prices, there are a bunch of other Chinese education companies and their founders/CEOs that suffered similar fates.
For instance, Zhang Bangxin, CEO of TAL Education Group was also reported to be a victim of China’s new crackdown, where his fortune fell to $1.4 billion from $3.9 billion when the share values of the company were drowned by 71% on July 23, 2021.
Yu Minhong, the Chairman of New Oriental Education & Technology Group Inc, is another billionaire, who no longer stayed one after the share prices of his company was lowered by 54%. He is now left with a stake value of $579 million.
Gaotu and Chen’s Numbers, as they stand now!
Much like the other private educational and edutech companies, Gaotu head, Larry Xiangdong Chen also suffered the loss of his billionaire status and is presently worth $336 million. His online-tutoring firm is reported to have plunged by around two-thirds of their previous values in New York trading on July 23, 2021, Friday due to a regulatory overhaul.
The Way Ahead
Following the plunge of Gaotu’s shares, the company’s founder, chairman, CEO, Chen had reportedly stated on Weibo that the company would be completely complying with the new regulations and would attain all its social responsibilities.
Conclusion
China’s recent assault on the EdTech sector has not left the educational and EdTech companies and their founders in dismay but also had its repercussions felt by the investing giants like Tiger Global Management, Temasek Holdings Pte, and more, who are at the brink of losing their abilities to go public.
These new regulations from the Chinese government surely proved to be one of the strictest curbs in the history of its $100 billion industry of online education.
FAQ
What is Gaotu Techedu?
Gaotu Techedu is a Chinese education technology company that offers online tutoring services.
Who is the founder of Gaotu Techedu
Larry Chen is the founder and chairman of Gaotu Techedu.
What is the revenue of Gaotu Techedu?
The revenue of Gaotu Techedu was 125 billion in 2020.
As water is important in life, the meat will be comprising a significant percentage of the food market for years. Butcher’s shop providing fine cuts of meat and expert service. Butcher’s shops are still popular among loyal customers that value the traditional experience. Passion and knowledge are key to become a successful butcher.
Opening a butcher shop with the right planning and attention to detail can place a great image on your community. If you are want how to openbutcher shop and looking for how to start then here we will discuss how to start from the beginning.
Before learning how to open a Butcher Shop, lets know the qualities of a good Butcher.
Some of the qualities of a good butcher:
Passionate about providing good quality meat
Interested in the animal’s journey from field to table
Keen to provide a personable and expert service
Interested in food supply issues
how to start a meat shop business | Butcher shop
Step by step Guide how to open Butcher Shop
Step 1. Decide what to Sell
Carcase meat, including beef, veal, lamb and pork
Poultry meat, including chicken, turkey and duck
Processed meat products such as bacon, ham, sausages, black pudding and haggis
Step 2. Brand Identity and Location
Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is just more than a logo. Your brand should reflect what your business stands for and what sets it apart from your competitors. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. Branding should be considered in the early stages of starting a business.
Before you start looking for a business location, you should have a clear picture of what you have and what you want to have in the future. First, you should think about who your customers are and how close they are to your location. Secondly, you should consider your community. For many businesses, food traffic is very much important. Consider the accessibility of the location for every person who will be coming there.
Before you think about how to open a butcher shop, you will have to develop an effective meat shop business plan which will serve as a guide throughout your journey.
Meat and meat will be a one-stop-shop to fulfill all the meat-related needs of the customer.
Your customers will be within the residential community, that’s why you will provide fresh and highest quality meat including beef, chicken, and mutton.
Your target is to become the most trustworthy meat supplier in the city within six months of your launch.
As for a general trend, the market demand for butcher businesses is on the rise, mainly because of the rapidly growing fast food industry.
Before starting a butcher shop business, you need to identify your target audience so that you can find ways to attract them towards you and convert them into your customers.
Your target to recover the initial investment within one year of launch by increasing sales.
Step 4. Registering Your Shop
A Meat Shop is regulated by the Municipal Corporation Act of that state and the Prevention of Food Adulteration Act 1954.
Trade license is required and is governed by the Municipal Corporation of the concerned state where the business intends to be set up. As per the rules and regulations prevalent in each state, every meat shop needs a trade license.
As per the act, every meat shop license expires at the end of the year, you must renew the license.
Butcher Shop expected Growth 2020-2022
Step 5. Purchasing Equipment
To become a commercial butcher, you need more than just a desire to provide fresh and excellent customer service. You can be the most passionate butcher but if you don’t have the right tools, you are always going to struggle to maintain quality and efficiency. When you start making plans to open your first butchery, getting the right equipment should be your top priority.
Some important equipment are listed below:
Knives
Cutting boards
Quality butcher knives and a knife sharpener
Meat slicer
Grinders and other processing machines
Scale
Refrigerators and freezers
Tables, counters and carts
Protective gloves, clothing and guards
Everyday supplies such as trays, soap and plastic wrap
While a high school diploma is a minimum requirement to become a butcher. Individuals may want to consider pursuing a certificate related to meat processing and meat science. A person has interested in this have an opportunity to take courses in the following domain:
While pursuing the certificate, an internshipcan provide you with an opportunity to work and learn under a professional butcher.
Before working as a butcher, employers want applicants to have experience. One way to gain experience is to obtain a job as a meat cutter. Due to the physical nature of the job, butchers must be in good physical condition. Dexterity, strength, stamina, and hand-eye coordination are all of great importance.
Some butchers open their shops. They completing an associate’s degree can provide them with additional knowledge and skills in this field.
Step 7. Target Your Market
Understanding marketing is important if you are run to a successful butcher shop. From implementing promotions to researching the need of customers, there are many sides to marketing. You have to apply best marketing strategies to come forward.
Promotions are short-term business advertising tools that can draw attention to product ranges, attract new customers, maximize sales to existing customers. The promotion also includes a percentage of discounts.
If someone wants cheap meat they will go to the supermarket. You must be targeting those seeking the best cuts of meat, awesome flavor, and most important from where they produce from local; farms.
Implement SEO to ensure you finish high up on Google result pages, and consider setting up a blog and using social media.
Local Butchers shops can have many advantages over large grocery stores. Many times with a small local butcher chain, higher-quality meat is sold because they have the advantage of personally choosing their suppliers sourcing meat locally from local farms, and knowing suppliers and farmers personally. Many butcher’s use social media and use it as a means to communicate and promote their products, news, and special events and also to interact, inform and engage with their customer’s community.
A local Butcher looking to utilize social media will be best served by channeling into using social media as a platform to promote their activities, interact with past and potential customers, and share valuable facts, information, and insights that will engage, inspire and interest their fans and followers.
Facebook
Facebook can be leveraged for butchers is within the use of its extensive potential for user engagement.
Twitter can be leveraged for a Butchers as it is a real-time public information network. Twitter gives your business greater exposure in web search results and makes it easy to build a community of potential customers.
Purpose
Increase Engagement
Establish Network
Increase Brand Awareness
Strengthen Customer Service
Key Metrics to Track
Follower Quality and Growth
Brand Mentions
Retweets, Replies, and Lists
Reach
Conversion Rate
Blog
Where Blogging can be utilized for a Butchers is its use in improving search engine rankings and boosting industry perception placing you as an authority in your sector.
Purpose
Increase Engagement
Increase SEO
Establish Authority
Generate Brand Awareness
Key Metrics
Reach
Engagement
Authority Share – Cites and References
Audience Growth
Conversion Rate
Subscribers
SEO Improvements
FAQs
Is owning a butcher shop profitable?
It is quite profitable business as all butcher shops make the good annual profit.
How long is butcher training?
A retail butcher can take one to two years to learn the skills needed for meat shop business. Meat butchers need to learn to manage evolving meat preferences, quality, and food trends.
Do you need a license to open a butcher shop?
Yes, Butcher shop need to get registered and Trade license is required. According to the Meat Industry Act 1993, you will not be able to start operating your butcher shop without a license.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by the Websites.co.in
There’s no mystery in the fact that in today’s world, online presence is the face of the organization. However big and small a firm is, websites and digital media marketing are of utter importance to them. To help businesses get discovered online and attract more customers from all over the world, Kartik Raichura founded Websites.co.in in the year 2017.
Websites.co.inis one of the world’s easiest and instant Business Website Builder Platform that makes it extremely easy for a business owner to create a digital footprint of his business.
With the vision to empower India’s 63 million-plus micro and new businesses with online visibility, discovery and customers, Kartik started the journey with India because if something works for India, it by default works for the world.
Indian business owners know that “online jaega, toh dhandha aaega” but they struggle with the complexities of existing service offerings.
With a mobile-first approach, this venture has made the platform so easy that even a school kid or a grandfather can make the business website. Indian business owners know how to install apps and use WhatsApp, Facebook, and Youtube. They can upload status updates, add friends, play videos, and send messages. This platform is created in such a way that if one knows how to use the basic smartphone features, one can easily use the platform and grow the business online.
Furthermore, websites.co.in have also been selected by the early-stage startup mentorship program of Facebook, FbStart, in 2017. This association also helped the government-recognized startup to raise credits close to $40,000 along with other free tools and services from Facebook. Amazon, UserTesting, Dropbox, and MailChimp are some other partners from over 30 companies that are there with Facebook.
All in all, the idea is to empower the world’s 200 million micro-businesses with an online identity that’s easy for them to manage. This platform puts the world’s businesses noticed by customers globally and online. Websites.co.in’s journey so far is certainly one among the most inspiring SaaS success stories. Read on to know more about this Mumbai-based SaaS startup that is helping millions of small business owners in taking their businesses online.
Websites.co.in is a SaaS platform that enables businesses to get an active online presence within minutes using their App or Web dashboard. This application was featured as the “top-grossing business application” on the Google play store at the 1st position.
Websites.co.in logo
There are 200 million Microbusinesses in the world, 51 million in India but 68% of them don’t have an online presence. Digital SMBs grow profits up to twice as fast as offline SMBs. However, 35 million businesses in India are lagging in the digital movement. The World’s Micro businesses need some sort of online identity.
This app or web dashboard that websites.co.in offers, is designed to empower the business owners to quickly create business websites, update them and manage content on their website on the go in a hassle-free way.
The client only has to push content on the website and this platform completely takes care of the technology stack, custom domain name, SSL certificate, hosting, auto-SEO, auto social media pushes, statistics, business inquiries, e-commerce, dynamic responsive mobile-first themes, etc.
KartikRaichura and Dhaval Mehta founded Websites.co.in in 2017.
KartikRaichura and Dhaval Mehta- Founder of Websites.co.in
Websites.co.in founder and CEO Kartik Raichura, is a business post-graduate from Welingkar Institute of Management, Mumbai. Kartik is a serial entrepreneur, a TEDx speaker and an angel investor.
During his teenage years in 2004, he founded ManagementParadise.com – World’s leading social learning platform focused on management education. He started his company when he was 19and kept at it for more than a decade. As one of the top 10 educational portals in India, it has served over 100 million visitors and created a user base of 1 million + members and growing.
Kartik is a ‘Star Young Entrepreneur Award’ recipient by the Indira Innovation Summit 2013 and his company was among the top 100 startups to work for in 2014. He was felicitated as as one of the Top 100 MARKETING TECHNOLOGY INNOVATORS in 2018 by WORLD MARKETING CONGRESS and TOP 100 INNOVATIVE LEADERS in 2017 by World Innovations Congress.
In 2019, Kartik was felicitated with the prestigious Karmaveer Chakra award and Rex Karamveer Chakra Global Fellowship for impact contributions in getting micro businesses of the world visibility through Websites.co.in and education equilibrium through his past edtech startups by the United Nations & iCongo.
Websites.co.in Team
Websites.co.in cofounder, Dhaval Mehta, has been in technology industry for over 13 years. After dabbling with several software solutions worth millions as an employee, he started his own infotech solutions company and kept at it for over 7 years. He has delivered projects for Fortune 500 companies and SME’s from different fields across the globe however his heart lies in helping SMBs grow their business – be it web, software or app. After successfully exiting his past SaaS startup focused on healthcare, he took the plunge to join Websites.co.in and champion digital movement for micro businesses of the world.
Websites.co.in – How was it started?
“I had been on the lookout for an idea that has a large target addressable market and is in the unorganized sector that had a potential technology disruption play. Technology has been a challenge for me personally in my previous startup.” Kartik on the idea that built this venture.
Kartik Raichura- Websites.co.in CEO
Kartik came across several business owners, who would inquisitively always ask him, how they can take their business online, and always be fascinated by the opportunity.
“Ideally, getting their business online has been a Pandora’s box for a large business population in India and he wanted to solve this challenge with simplicity. That’s how the idea of assisted instant websites built-in front of the client was born” quotes Kartik, Founder & CEO, Websites.co.in
To start with, the team only build an MVP and took it to the market to achieve a product-market fit. Kartik would himself do telephone calls to random business owners from online business directories, introduce himself as a consultant and set up a physical meeting with them. The services and product offerings developed and evolved from consultative conversations the team had with their clients. The prime focus in the first six months was to deliver on the promise of instant websites that get SMB’s online, get them more visibility, more customers and more profit.
As seen for most startups, the first 100 users were founder-driven.
“As the founder, I diligently and shamelessly demonstrated the product to just about everyone I could. It isn’t uncommon to say that I used to take up OLA and Uber Pool cabs to and fro from office just so that I could demonstrate the product to my co-passengers.” Says the founder fondly.
Websites.co.in – USP and Innovation
The whole idea behind Websites.co.in is based on the fact that the internet is an empowering tool for the world’s business owners and this venture is going to pass the toothbrush test for this audience.
“Our startup will be used at least 2 times a day by these business owners as an enabler.” Says the founder
Websites.co.in’s USP is that unlike other website builders, who charge before you can take the website online, Websites.co.in puts the website on the internet immediately as soon as the users fill up a few basic details about their business. They also get a 30-day risk free trial and can try out all the features of the platform. If the user is convinced and wants to upgrade to one of the premium plans, they can go ahead and purchase an affordable subscription plan of their choice.
This platform is available in 98 world languages and can collect payments from 190+ countries. The team is striving hard to create a world-class “Made in India” SaaS platform with a vision to empower micro-businesses and business owners globally.
Websites.co.in – Business Model and Revenue Model
Websites.co.in is a Freemium model. It gives the users a 30-day free trial of the platform. Post which if the customers choose to continue, they have to upgrade to a paid premium plan. The pricing bit is a little trickier as a user from a third world nation will not be able to pay the same price as a business owner from a developed country.
For this reason, this platform maps the purchasing power parity according to geographies and dynamically come up with a pricing that is best for that particular location.
Websites.co.in – Funding and Investors
Websites.co.in got pre-seed funding at the ideation stage itself. Before Kartik had an MVP or even a corporate bank account, he had commitments from a few angels. This confidence shown by his early investors was a real boost.
“I did knock many unknown doors too but the conversions from known friends and their network came in pretty quickly.” Kartik, Founder & CEO, Websites.co.in
Here are some key growth highlights of Websites.co.in:
App downloads per day- 2500 +
Total App Downloads – 300,000 +
Total Reviews – 2000+ reviews
Ratings – On an average of 4.5 stars out of 5
Paying customers – Paying customers from 49 + countries.
Websites.co.in – FAQs
Who is Kartik Raichura?
Kartik is the Founder & CEO of Websites.co.in, a SaaS platform that enables businesses to get an active online presence within minutes using their App or Web dashboard
What is Websites.co.in?
It is a SaaS platform that enables businesses to get an active online presence within minutes using their App or Web dashboard.
In an era where everybody seems to become a successful entrepreneur, it is the aptness of a business model that makes all the difference. The company should be able to realise the nature of their target customer to make the best out of the situation.
Today the retail business is a very popular form of business among consumers. Here the company sell goods and services at a very low price through large distribution channels. In this form of business, a prompt understanding of the nature of customers is the most important.
DMart is one such important player in the retail industry which has successfully garnered a top position despite being a latecomer. There is absolutely no doubt that it is the unique business model of DMart that helped it to have an excellent debut in the industry.
DMart is a supermarket chain that is spread across 12 states in India. It is owned by Avenue supermarkets and was founded by Radhakishan Damani who is one of the most famous and successful value investors of the country, in the year 2000. It started with two stores in Maharashtra and is now a large chain of 176 stores that are spread across 12 states in India as of 2020.
In the year 2017, the company went public with an IPO of Rs 1870 crore. DMart got listed at the price of Rs.632 and as of 15 July 2021 its average trade price is Rs.3316. The shares of the company have grown more than 60% in just four years.
It is the sheer understanding of RK Damani about the market condition, the nature of the customers and the ability to have a very cordial relationship with the vendors that helped him and his company to get to the place that it is in now. He was successfully able to maintain a healthy attitude amongst the investors by adopting a very strong business model that ensured a healthy Return on Equity.
Revenue of DMart across India
What makes DMart unique?
As mentioned earlier the uniqueness of DMart’s business model has helped the company flourish phenomenally to become one of the most profitable supermarket chains in the whole of India.
Business to Consumer Model
Those who have gone to DMart will be aware of the extremely low price of the products available. This is because of the business to consumer model that it has adopted. Here as the name suggests, Products are directly taken from the producers or the manufacturers and given to the end-user.
Another reason why this method is successful is because of the nature of these goods. Most of them are things that we need on a day to day basis and hence the demand is consistent. It gives a lot of stability to the business as a whole.
Cost Involvement and Utilisation
It is well-known that any company will have to incur certain expenses for the smooth conduct of businesses. These include the cost of the location, salaries of the employees, expenses related to maintenance et cetera.
DMart has efficiently crafted its business model in such a way that it finds opportunity in these expenses as well. Most of its stores are built on their own land which reduces their expense of rent and leases immediately. The rents being one of the highest costs for any retailer, its ability to open stores on their own land saves the firm from that obligation.
There are absolutely no middlemen in the business of DMart. It ensures that they get the product for the best price and is directly given to the end-user which further helps them save a lot of money given as commission to these middlemen.
Unlike most of the retail stores, DMart pays their suppliers within just 10 days instead of the usual 60 days. This not only makes DMart a special customer to the suppliers but also gives it more power for negotiation.
Apart from that most of the employees are hired on contract. They are constantly trained for skill development and multitasking which saves the cost for DMart with regard to additional employment. This training ensures that the stores can be run smoothly with the existing number of employees.
An efficient relationship with suppliers is a very important part of the retail business and RK Damani has aced this task too well. Due to his excellent relations with the vendors and suppliers since the beginning of the business, he is able to maintain an extremely efficient supply chain that helps him constantly restock their inventory on time.
Knowing the Customer
One of the most successful marketing strategies of DMart is its discounts and customers. There is absolutely no doubt that DMart thrives through word of mouth marketing. It is its best advertisement. Their discounts are ever-increasing and endless. Along with that, they have an inexhaustible availability of products which makes them a favourite choice among the middle class.
The strategies of DMart is close-knitted with the innate nature of a common Indian who always looks out for the best price and is ready for a good bargain. RK Damani knowing the pulse of the customers successfully curated DMart’s business strategy in a way that suits both the customer and his business.
Despite all the discounts and low prices, DMart continues to earn profits of more than 9 billion per year. They have never incurred losses in any of their stores since its inception 20 years ago. This is mainly because RK Damani and his team believe in moving slow.
Unlike other competitors in the industry like Reliance retail whose expansion rate is over 714 stores every year, DMart opens less than 10 stores every year. They focus more on value retailing. Although the expansion of the stores in terms of number might look slow, there is no doubt about the survivability of the business in the long run.
With their very focused vision and a carefully curated network of supply chain and engagement, there is absolutely no doubt that DMart will continue to flourish in the market in the coming years as well. The success of DMart is an example of the fact that being lean in business can also help you be successful and survive even in the harshest of market environments.
FAQ
What is the revenue of DMart?
The revenue of DMart is 24,930 crores INR as of 2020.
Who is the founder of DMart
DMart was founded by Radhakishan Damani in 2002.
Is DMart an Indian company?
Yes, DMart is an Indian company founded by Radhakishan Damani and is owned by Avenue supermarkets.
Burger King is a very familiar name to Indians and even the whole world. This chain of hamburger fast food restaurants that operates in many countries have their headquarters in Florida. Burger King was launched in 1953 as Insta – Burger King. It was a Jacksonville, Florida-based restaurant chain. After the business ran into financial problems two of their Miami-based franchisees James McLamore and David Edgerton bought the company in 1954 and renamed it as “Burger King”.
From then on Burger King has had four different owners till the next 50 years. During this bumpy ride it has had its own highs and lows where in the 1970s were known as the golden age as far as the Burger King was concerned.
The growth of Burger King is something that all of us should closely study. From offering a basic menu of burgers, sodas, milkshakes and French fries, today it has an extremely elaborate menu with the Whopper being the first major addition in 1957.
Since then they have continued to incorporate more and more dishes into the menu, some of them being successful and others not. Today they have 11 million guests every day across the world. It has become the world’s second-largest fast-food hamburger chain. They have an estimated 13,000 outlets in more than 79 countries across the globe. Out of these 66% of the outlets are situated in the US with nearly 99% of them being owned and operated privately.
Their commitment to providing the best recipes, premium ingredients and cordial dining experience is what they claim to be the secret of their success in the last 50 years. This article will look at their branding and marketing strategy which is keeping them at the top throughout thick and thin.
Burger King as mentioned earlier was and still is one of the most famous fast-food chains in the world. It was rebranded after 20 years in 2020 with the revamped logo, unique uniforms and innovative packaging which were designed by Johns Knowles Ritchie – a creative agency. The one thing that they have done differently here is that they were constantly going back to their roots.
With regard to the change in the logo as well they were in fact paying homage to the heritage of the brand. And they hope that this redefined design will be indicative of the confident, funny and simple firm that they are.
Burger King Old vs New Logo
Their simple rebranding techniques like the new logo, packaging that has the item names written onto it, the font of their text are well thought and researched decisions.
Burger King new Packaging
They are aware that nobody is in fact looking forward to anybody’s campaigns and what they have to do is to pitch in their product amidst the things that people are doing. For this creativity is a very important factor and Burger King emphasises this like nobody else.
Burger King Campaigns that Changed the Game
If you have noticed all of their campaigns the one thing that they try to project is the credibility of the firm. They try to put it across to people that Burger King cares about its customers. For example, their award-winning advertisement in 2020 which was the “Moldy Whopper” campaign garnered a lot of attention across the globe.
The idea was to prove to its customers that their food does not contain any preservatives. In this case, they took advantage of the very popular secret which accuses McDonald’s of their eternal burgers.
Burger King really knows how to make use of the competition in the industry for their advantage. For example, there was another campaign titled ‘Whopper Detour’ that gave its customers their signature “Whopper” for one cent when they reach within 600 feet of any McDonald’s location.
The campaign was such a hit that there were over 4 million downloads within October and December 2019. Exactly what they wanted. They not only took advantage of their competition but were also very quick to adapt to any kind of challenges, even the pandemic.
Another was a very daring step where they released an open request to McDonald’s asking for a collaboration of both of their dishes. As expected McDonald’s turned down their offer. But Burger King had nothing to lose and everything went as planned. As the news spread the sale of the company increased manifold times during that time.
Burger King is not just concerned about the kind of advertisements and campaigns that they launch, they are also very careful about where these advertisements go. They concentrate immensely on local advertising such as roadside ads, hoardings, billboards etc.
Burger King Billboard
They make sure that each and every initiative that they plan for the customers are out there in public right in front of them. This is a brilliant way to encourage local customers to visit Burger King without even them realising that.
They also ensure that the menu and all other possible details are appropriated to fit into the local desires and likings of the people. They have a highly differentiated targeting strategy to address the locally specific needs of the company.
Burger King has also contributed towards improving the plight of people who are not privileged. They have launched various campaigns in this regard which have also led to their popularity.
“Have it your way foundation “ is one such campaign that mainly focuses on preventing diseases and eradicating hunger from every household. Their utmost care for people around them was widely appreciated.
Along with it came the “McLamore Foundation” which gives scholarships to students who are interested and are also deserving. These campaigns have definitely added to the human side of the company which has also immensely helped in maintaining and even escalating its brand image.
Conclusion
There is no doubt about the increasing competition in the fast-food market at national and international levels. Despite that Burger King has successfully placed itself at the top of the market by being the second largest. Careful product placement, efficient advertisement, excellent customer relations and explicit humanitarian concerns are the main reasons why Burger King has been able to maintain its position in the last 50 years.
If there is one thing that we can learn from Burger King’s marketing and branding strategy, it would be creativity and consistency.
FAQ
Who is the CMO of Burger King?
Ellie Doty is the Chief Marketing Officer of Burger King.
What is Burger King’s new slogan?
The new slogan unveiled by Burger King is “Be Your Way”.
Who is the founder of Burger King?
Burger King was founded by James McLamore, David Edgerton in 1954.
“It will be much more about responsible travel now. We are going to value our freedom a lot more” – Deep Kalra, Founder of MakeMyTrip on impact of Covid on travel industry
The travel and tourism industry is one of the largest industries in India, it’s a major driver of economic growth globally. India’s tourism industry is experiencing a good period of growth, driven by the flourishing Indian middle class, growth in high spending foreign tourists and coordinated government campaigns to promote ‘Incredible India’. But Due to restrictions linked to Covid-19, the number of foreign tourist in India during 2021 decreased to 1.52 million compared to 2.74 million in 2020, dropping by 44.5%, though foreign exchange earnings grew during the same period, as per the India Tourism Statistics 2022 report. In 2019, India saw 10.93 million foreign tourist arrivals, which dropped by 75% in 2020.
In 2021, the travel and tourism industry in India contributed around 178 billion U.S. dollars to the country’s GDP. Just a few days ago the Indian government has said that the country’s tourism sector will recover to the pre-pandemic level by mid-2024 , they also said that by 2030, the tourism sector will contribute $250 billion to the country’s gross domestic product (GDP).According to the recent India Travel Market Report by Phocuswright, the total Indian travel market stood at US$19.1 billion in 2021 and is expected to reach $40.4 billion in 2025, with online penetration reaching 58% in 2025.
The booming IT and outsourcing industry has led to a growing number of business trips made by foreigners to India. After Covid, along with work from home, a new trend has come, i.e., workcation for which travel companies are coming up with very good offers and packages. These plans comprise elegant and peaceful places to work with sightseeing and event sports in the evening. These packages are varied and diverse.
From choosing destinations to connecting with locals and customizing the holiday, the travel startup business in India is looking to add a new dimension to the ever-evolving traveling story.
Here is the list of successful tour and travel startups.
Best Travel and Tourism Startup in India – MakeMyTrip
MakeMyTrip is one of the oldest travel startup in India . The inspiration for this startup came to Kalra when he was booking a holiday to Thailand. He realized that the internet could offer more competitive prices by cutting out the middleman. MakeMyTrip’s mission is to provide customers a one-stop-shop for all their travel needs by providing online travel services that include flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
ClearTrip
Founders
Stuart Crighton; Matthew Spacie; Hrush Bhatt
Founded In
2016
Headquarters
Mumbai
Top Travel Startup – Cleartrip
Cleartrip, headquartered in Mumbai, was founded by Stuart Crighton, Hrush Bhatt in the year 2005. The company operates an online travel aggregator website for booking flights and train tickets, hotel reservations, and activities in India and the Middle East countries. Cleartrip is one of the few business travel startups in India. It has offices across India, UAE, Saudi Arabia, and Egypt. Cleartrip is another travel tech company in India, started its services to the Persian Gulf nations of Oman, Qatar, Kuwait, Bahrain, and Saudi Arabia, UAE, Egypt. On June 21, 2018, Cleartrip announced the acquisition of Saudi Arabia-based online travel aggregator (OTA) Flyin.
Clear trip also operates –
Cleartrip for Business, an online corporate travel management tool. It is a business travel solution for companies
Agent Box, a travel tool for travel agents.
Cleartrip Mobile, a travel booking app for consumers.
Expressway, to let users store traveller profile and payment details securely to make one-click bookings.
Flexifly, a solution that enables flyers to change their travel date and time and switch flights between airlines without any hefty penalties.
Within few years goibibo became a big payer in travel industry. Goibibo acquired redBus in 2013 to enhance its product offering. The 2016 merger of MMT and Goibibo gave MMT depth of content and an access to a bigger consumer base. It’s core value differentiator is the most trusted user experience, be it in terms of quickest search and booking, fastest payments, settlement or refund processes. Along with the usual services travel startups provide, Goibibobecame the no 1 travel startup to introduce real travel booking currency named as Go Cash which can be used without any restrictions or limits of use.
In small towns, this start up company has built up good trust and about 48% of new users are associated with tier 2 and tier 3 cities, it has seen a 65% increase in transacting users since January this year and that it has been ‘successful’ in consolidating its position as the ‘second largest’ OTA brand in the country.
It is the largest hospitality startup from the list of top hospitality startups in India comprising budget hotels. It is usually one of the first names that pop up in people’s minds when they think of cost efficient hotel bookings in India. The startup works in liaison with existing hotels and offers travellers vacant rooms at a cheaper price. OYO Rooms start at a nominal price of Rs. 999. Besides bulk renting hotels, they have also invested in their own properties as well. Click here to know how exactly OYO Rooms work.
The users can also opt for OYO Premium which provides a more-than-basic experience. OYO Rooms are located in the prime areas of the city and therefore they ensure travellers of having the best experience, it is also close to the best sight-seeing destinations and various dining options. The startup also raised an investment of $90 million from Softbank earlier in 2016. In 2019, OYO raised $1.5 Billion in Series F funding led by SoftBank Group, Lightspeed Venture Partners, and Sequoia India.
Travel and Tourism Startup in India – Pickyourtrail
Hari Ganapathy and Srinath Shankar got the idea of the startup after their experience from a self-planned trip to Europe in 2012. This platform uses deep tech to let travellers create, customize and book international vacations. Pickyourtrail considers more than 40 factors like duration, travel time, ratings, etc to build personalized itineraries that travellers can further customize & book.
After the trip is booked, travellers can use Pickyourtrail’s app to keep track of bookings and get real-time information on flight and weather updates, restaurant recommendations, and on-trip chat support.
Their goal is to perform best in the tour and travel business when it comes to international trips.
Best Travel and Tourism Startup in India – SCOUT MY TRIP
ScoutMyTrip is a road trip planner ,It works for all sorts of outings, from short weekend travels to long excursions.
The motive that the duo has been able to solve through their startup is to collate information that is currently very diversified. Basically it is an information portal that makes travel easy and accessible for anyone. The company plans to connect travellers with people who want to travel on any particular vehicle. It will also facilitate customised tour packages.
With artificial intelligence, customers can create an itinerary containing the information necessary for their road trip—gas stations, toilets, restaurants, hotels to stay, and points of interest. The human intelligence aspect brings in the ability to personalize information as per one’s needs.
The corporate outdoor and experiential learning model adopted by Thrillophilia in its early days, has proven to be of great significance since it was fairly new concept in India.
Thrillophilia provides you with handpicked adventure travel options. It is best suited for travellers seeking an off-the-beaten-track package for sightseeing, sports, and adventurous activities like water rafting, snorkelling, bungee jumping, and skydiving. The travellers can also curate the best tours and authentic suppliers.
Travel Triangle operates their services with a versatile team of 450+ people. Travel Triangle is operating as an online marketplace model bringing both travellers and trusted & expert travel agents on a common platform. Travel Triangle is a SaaS-based customer relationship management (CRM) platform to help them manage and analyse customer interactions and data.
goMowgli
Founders
Anil Alur and Sunil Abhilash
Founded In
2013
Headquarters
Mysuru, Karnataka
Top travel and tourism Startup – goMowgli
goMowgli is a travel startup that had its name inspired by the fictional character we all loved growing up –Mowgli from Jungle Book. It has a fleet of buses across different states (using the concept of “hop-off buses”) and the travellers can buy a pass for a fixed number of days – a week or two. It is suitable for solo travellers and backpackers who want to travel without a fixed plan or do not want to get in trouble of booking cabs while traveling the city.
goMowgli claims to be India’s first flexible bus network for travellers. Flexible bus network mean is you can catch the bus anytime you want from any place in their network, and get off anytime, at any place.
goMowgli will tell you the exact location of the nearest bus when you switch on the GPS feature on your smartphone. The app is growing in popularity very fast. At present, their revenue generation is basically based on the passes they sell (Rs. 1700/day) . And their marketing is mainly based on social media and word of mouth.
Tripoto is a Delhi-based startup founded by Anirudh Gupta and Michael Lyngdoh and one of the best travel startups in India. It allows users to create itineraries for their future trips that they can also share with other travelers.They can share their travel experiences, related content and pictures, itineraries, maps, stories, and reviews.
The startup has one of the largest communities of travellers in the world where people get a chance to share their travel experiences, discover unique trips and travel itineraries by other travelers and connect with them around the world through the website. Tripoto’s aim is to become the largest source of crowd-sourced travel content platforms in the world by enabling users to share their credible travel information.
ExTravelMoney
Founder
George Zachariah
Founded In
2015
Headquarters
Kochi, Kerala
Travel Startup in India – ExTravel Money
ExTravelMoney is an online aggregator and marketplace for forex services that bring the hyperlocal eCommerce model to foreign exchange business and is helping users save money on currency exchange and money transfer from and to abroad. Users can use this platform to search for banks and money changers near them who offer these forex services. They can also compare the exchange rates and total cost of a forex service including the services fees, tax charges, even the rating of each forex store they are searching for.
The users can therefore make an informed decision based on this knowledge and book the cheapest and the best forex services near them directly from their app ExTravelMoney. If you are traveling in a foreign country, foreign exchange is an important component to plan. It isn’t easy to purchase forex due to the time and the hassle it takes in finding the best exchange rates. The website provides travelers with forex dealers across the country to bring them the best available exchange rate in the market and all they need to do is log in to their website, state their forex requirement, and then it connects you to the nearest forex dealer.
Nearify is an app founded by Mayank Kumar, Saurav Singh and Vivek Srivastava in 2012 that provides users with updated information on events that are happening around them. Like information on the city, major tourist attractions, and fairs & festivals happening in the area. All the user needs to do is to key in the name of the city to find listings of meet-ups, workshops, music concerts, and cultural hangout places in their close proximity.
It is best suited for travelers who want to know what’s happening in other locations of the place they are traveling to and wish to plan their itinerary and also don’t want to miss out on the social events happening in nearby cities or locations.
TripHobo
Founders
Praveen Kumar, Saket Newaskar, and Karthik Ramachandra
Founded In
2012
Headquarters
Pune, Maharashtra
Travel Planning Startup – TripHobo
TripHobo is a Pune-based travel startup that has an innovative new travel platform where the collective effort of their dedicated team of travel enthusiasts. They are trying to transform its user’s travel experience by making travel more sharable and personally tailored. The platform lets you connect with travel buddies around the world and hence makes your experience even richer and memorable.
TripHobo is a vacation planning website that is also the world’s leading vacation planning platform on which you can plan trips to about 150,000 destinations worldwide. It lets users discover great itineraries created by travellers just like them.
iTraveller
Founders
Shiju Radhakrishnan and Sanjay Kumar
Founded In
2011
Headquarters
Banglore
Top Travel Startups – iTraveller
It’s an online travel platform for travellers to explore travel destinations, plan and book their trips in advance. It allows users to dynamically create self-serviced customized travel packages after receiving inquiries from clients.
The users can also compare reviews and plan their activities and sightseeing for their trips, it also involves native wholesale suppliers who are responsible for the operational aspects of the business of your trip that includes ground handling and fulfillment. iTraveller has created more than 2 lakh trips featuring over 20 travel destinations across the globe and more than 60 native wholesale suppliers from across these destinations. The brand of iTraveller is now changed to Lastminute.
SeekSherpa
Founders
Sukhmani Singh and Dhruv Raj Gupta
Founded In
2014
Headquarters
Delhi
Top Travel and Tourism Startup in India – Seek Sherpa
The mobile marketplace connects travellers with the local people in the city you are traveling to. These people are called “Sherpas” and are chosen after a thorough background check and verified authenticity. They offer numerous itineraries, popularly known as “micro tours”, from sightseeing, photography tours, and heritage walks and food walks to explore a location from the eyes of a local guide – Sherpa.
Sherpas can be from any profession and list experiences that will cost you less than Rs. 3,000 per participant. This is a unique feature that SeekSherpa offers, it helps you in traveling better by interacting with the residents of the place you are seeking to explore. This way, your trip is better, well experienced, and more memorable.
SOTC
Founder
Mr. Vishal Suri (Managing Director)
Founded In
1949
Headquarters
Mumbai, India
Top travel and Tourism Startup in India – SOTC
SOTC India is a leading travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel. It is one of the leaders in segments, namely Escorted Group Tours, Customized Holidays, and Incentive Travel amongst others. SOTC offers customized holidays around the world, Corporate Tours and provides packages for MICE (Meetings, Incentives, Conferences and Events) related travel needs.
Conclusion
Travelling is one of the most exciting and important parts of our life. It teaches us a lot. These startups in the tourism industry in India are helping us to make our journey better, safer, and easier. If we have missed out on any travel startup in India, do let us know in the comments.
FAQs on Travel Startups in India
How to start a travel business in India or how to start a travel company in India?
Best tips to start a travel business in India or a travel company in India:
Step 1: Prepare a plan for your travel business.
Step 2: Brand your travel business along with dealing in legal formalities.
Step 3: Manage your funding strategy.
Step 4: Pick a great location and hire employees.
How to start an online travel agency in India?
The list of requirements to start an online travel agency in India:
Make a thorough research on your competitors and the market.
Find your own niche in the travel industry.
Build your team.
Take a call on a travel website or a travel software, or both.
Today, social media is playing a crucial role in the marketing world. Marketing and marketers these days prefer online publicity over offline publicity. One of the ways to get online publicity is press coverage. Sometimes, online reviews from customers even helps in gaining online publicity.
The perks of online publicity are many. They drive traffic to your website. In addition to that, they even help you earn the trust of customers from other reputed publications. It is a press kit which provides your viewers detailed information about you and your services. It even facilitates their process of writing reviews for you. Before knowing more about press kits, let’s discuss what a press kit is.
A press kit, also known as media kit, is a toolkit on your platform or website which contains information related to your products and marketing practices. It includes a brief introduction about your company and platform. This facilitates journalists and other press members to get insights and highlights about your business.
Do you think a press kit is only important for press? No, a press kit is important for every website. It even allows the specific target viewers to get information about your business and goals.
What is a Press Kit?
Need of Press Kit in a Business
There are various reasons stating why you may need a press kit. The most important instances include:
1) During launch of new products 2) During opening of a new business 3) During promotion of an event
During launch of new products
Whenever you are about to launch some new products in the market, a press kit is essential. A press kit provides your audience all the details about your products. The features, advantages and prices of the products can be easily conveyed to the customers by a press kit.
During opening of a new business
Whenever you set up a new business, a press kit is essential. It’s a perfect introduction about yourself and your business. The press and your target community come to know about your services by the help of your press kit.
During promotion of an event
Are you organizing an event or campaign? A press kit is the easiest way to inform your audience about it. It even captures their attention thereby stirring their excitement about your event.
Components of an Ideal Press Kit
Press Kit components
A press kit introduces you to your audience. Hence, it is essential to provide some information which will be beneficial for your audience. Generally, the following information should be included:
Making a press kit is not difficult. With proper information, it’s very easy. Now let’s know about how you can create a press kit all by yourself. These 8 simple steps will help you in getting your own press kit:
Step 1. Decide the purpose behind your press kit. Step 2. Give a brief overview about your company including its history. Step 3. Provide highlights about your company. Step 4. Provide relevant facts related to your company. Step 5. Give a brief description about your team members. Step 6. Link the past press releases. Step 7. Provide your contact information.
Now let’s know about these steps in detail.
Step 1. Decide the purpose behind your press kit
A press kit is made for various reasons. Depending on the reason and purpose, the content of the press kit varies. The format and content of various types of press kit differs. It is the purpose which decides the relevant information to be provided in the press kit. Hence, it’s very essential to know and analyze the purpose behind your requirement of the press kit.
Step 2. Give a brief overview about your company including its history
Your audience needs to have proper information about your company. A brief introduction along with the history of your company is necessary. The mission of your company also needs to be mentioned.
Suppose, you wish to start a new business. The purpose of your press kit is to announce this new business. While introducing your company, you also need to provide relevant information about the date of foundation. Other information like location of your offices and your target market along with your services should also be mentioned. The opening hours of your business should be mentioned too. This information helps your audience to know you in detail.
Step 3. Provide highlights about your company
In this section, you need to add some high resolution pictures and videos related to your company and products. This is necessary because it helps in creating engagement with the audience. Photos exhibiting your professionalism will feature your business elements. This will help you gain the attention and retention of your audience. Hence, the quality of the pictures and videos should be well maintained.
Step 4. Provide relevant facts related to your company
This portion of your press kit is again very necessary. A minimum of ten main points about your company and products are to be included. Listing these facts will enhance their availability and visibility. You can provide these following details in the fact sheet:
Number of satisfied clients along with mentioning some of them.
Step 5. Give a brief description about your team members
A brief description about the professional heads like CEO, founder and presidents of your company should also be provided. Some information about their career and their contribution to the setting up of the company may also be included. This enables the customers to know about the leading team members of your business.
Step 6. Link the past press releases
Providing links to the past press releases of your company can help them in knowing your company better. All these press releases should be linked in a chronological manner. These even help you in gaining a positive impression of your audience.
Step 7. Provide your contact information
Your contact information is the most essential information to be provided. This allows customers and audience to connect to you to know you in detail. Hence, relevant and accurate contact information should be provided.
Conclusion
A press kit is an important marketing tool. The key audience targeted with a press kit are the journalists. Providing them appropriate relevant information will help you gain media coverage at reasonable prices.
Digital press kits have become popular these days. They can be easily made and updated at any time. They are generally in the form of pdf. Whatever the medium of the press kit may be, having it is very essential. There are various free templates available online which will help you in getting your press kit. You can get your free customized press kit easily and use it to grow your business.
FAQs
What is a press kit?
A press kit, also known as media kit, is a toolkit on your platform or website which contains information related to your products and marketing practices.
Who should use a press kit?
Anyone who wants to set up a business needs a press kit. A press kit is essential not only for marketers but also for bloggers and other creators and business professionals.
Should I publish the press kit on my website?
Yes, the press kit should be present on the website.
A brand of sweet hazelnut cocoa spread chocolate product is Nutella. This delicious product was first introduced in the year 1963 and was manufactured in the year 1964 by the Italian manufacturing company Ferrero. It originated from the Piedmont state of Italy and later on spread all across the world.
This treat contains some amounts of diluted sugar, palm oil, hazelnuts, cocoa extracts, and milk powder as its main ingredients. Among these, mainly sugar and palm oil take over, almost more than half of the whole residue. Hence, it contains a lot of sugar and protein. Under Italian law, it is strictly denied that Nutella cannot be labeled and sold as chocolate cream. This decision was taken as it does not contain the minimum amount of cocoa solid criteria.
Here are some interesting facts about the hazelnut spread, Nutella:
Nutella – The Predecessor was named after an Italian Comedy Character
Gianduja, a smiling peasant of Piedmont, was the character after which the chocolate substance was named after. It is said that the Gianduja used to hold a container and roam around the streets. It was believed that the container which he holds contains wine. But he could have also just easily held some chocolate hazelnuts.
Gianduja masks are sold all over this Piedmont region of Italy and his face was present all over the previously made Nutella advertisements.
Interesting Facts about Nutella
Nutella – The Napoleonic wars spread the popularity
Although not directly, but indirectly the Napoleon and Napoleonic wars had an adverse effect on Nutella. As during these wars in 1806, Napoleon banned British commerce for profit, the chocolatiers faced a negative effect for this. Hence, they, later on, started adding chopped hazelnuts to the chocolates to allow the chocolates to stretch the supply. This delicious idea was later on copied and pasted by Gianduja with Nutella.
The palm oil and milk powder present in the chocolate substance is too sticky. Due to this stickiness and the stretchable reason, the Nutella stretches and spreads far and wide. Hence it is not only that Nutella is only available for purchase and consumption in more than 160 countries. But if we spread all the Nutella sold in a year, all over the world. Then this may exceed up to more than 1000 football grounds.
Nutella – Nutella holds a lot of the world’s hazelnut supply
As mentioned earlier, the hazelnut and cocoa cover almost 50% of the whole Nutella. So, every 14-ounce jar of this chocolate substance contains almost 52 hazelnuts within it. Although this figure is not hard to prove, still it is what is said in the advertisements. Hence, summing up the total containing of the product, it is about 13% of the total containing hazelnuts. In a nutshell, it can be summed up that, with each bite of the Nutella, one is having almost one hazelnut with it.
Nutella – Nutella holds a lot of the world’s hazelnut supply
The production company of Nutella, which is, Ferrero buys almost a quarter of the whole world’s hazelnut supply every year. Counting this many amounts of hazelnuts is equal to almost 100,000 tons. Due to this, hazelnuts are now a trending topic. They are counting value for the nuts, and are encouraging farmers all over the world to produce nuts enthusiastically. Keeping a record in 2014, Ferrero became the world’s leading hazelnut supplier. Countries like Chile and Australia are now giving it a try to conquer the production of these nuts.
Nutella – The parent company also owns a lot of others in the market
A milk and chocolate-based product known as kinder is the sister company of Nutella. This is much more famous in the young age groups and has a lot of demand. The parent company also owns the other refreshing mint candy known as Tic Tac in 1969. It was produced only after a few years of the debut of Nutella. Hence, it’s not the only Nutella, but it also has enough stack in these other two famous products.
Nutella – In love, World Nutella Day is also celebrated
World Nutella Day
A worldwide celebration was performed in the year 2007, by two bloggers in Italy. They were so much obsessed and in love with this that they declared 5th February as a day for eating Nutella. They also shared the memories and pictures of Nutella, including the Nutella recipes. In the year 2013, the company tried to shut down this worldwide day. But later on, with the request of the Nutella Day founder Sara Rosso, it was again celebrated.
Nutella – A stamp was shared in Italy
Nutella Stamp Italy
The craze and hype of Nutella in Italy are like nothing else. Not only the people and children but also the Italian Postal Service admired its love for Nutella. In respect of Nutella’s Golden jubilee anniversary in the year 2014, the Italian Postal Service commenced a Nutella-themed stamp, designed with the brand’s copyright signature jar. It was filled with hazelnut goodness.
Nutella – Recognized as Breakfast Champions
During Nutella’s 40th anniversary, a breakfast celebration was held in Germany in 2005. And according to the Guinness book of world records, Nutella won the respected title of “Larger Continental Breakfast.” In the celebration, a total of 27, 855 people gathered to enjoy the meal. The meal consisted of sliced bread, yogurt, orange juice, and Nutella in the end. And after having the meal, it is not really required how blissful they felt.
Nutella – Love for Sports
During the 2014 UCI Road World Championships, the company gifted members of the Italian National Cycling team huge giant jars filled with Nutella. Those jars were personalized with their names and were gifted personally. Not only this, but the company has also been the official sponsor for the home country, Italy’s, world cup football team. It’s all on the front of how much love a company has for sports.
Nutella – You can’t name your child after Nutella, in France
By naming your children with this Nutella name might come up like, it will affect as if leading to teasing or something similar. Hence, a French court banned it.
Nutella – Helps in reducing weight
In 2015, it was stated by an anonymous person that Nutella can help in losing weight within a span of 7 days. Although it was never proved later!
Nutella – 20,000 Euros Nutella stolen
In 2013, it is mentioned that 20,000 Euros worth of Nutella was stolen by some thieves. The thieves almost took 5 tons of the product. With that, they also took away some other energy drinks.
The Nutella headquarters is located at the Pino Torinese in Italy. It was founded in 1946, holding over 40000 employees in total.
Nutella – American Nutella is not good
Copying the recipe of the original Nutella, Americans also started producing the same product. but later it was complained that the American Nutella is not as good as the original one!
Conclusion
So, these are some of the interesting facts which not a lot of the population know. Although Nutella is too famous for everyone, these interesting facts are lesser-known ones. Hence, these are the lesser-known, yet too interesting facts about the world-famous company Nutella.
FAQs
Is Nutella a chocolate?
It is a chocolate and hazelnut spread.
What is nutella made of?
Nutella contains sugar, palm oil, hazelnuts, cocoa, and milk powder.
Nutella is a product of which country?
Nutella is manufactured by the Italian company Ferrero.
When was Nutella launched?
Italian company Ferrero has introduced Nutella in 1964.
From ruling India’s smartphone market to staging a comeback, Rahul Sharma’s journey with Micromax is one of resilience and reinvention. As the Co-founder and CEO of Gurugram-based Micromax Informatics, he played a key role in making smartphones affordable for millions. Once one of India’s leading tech entrepreneurs, Rahul was featured in Fortune’s 40 Under 40 and named Forbes Person of the Year in 2010. As of 2025, his net worth is estimated to be approximately INR 1,300 crore. Here’s a closer look at his journey, education, achievements, and what he is building next.
Rahul Sharma- Biography
Name
Rahul Sharma
Date of Birth
1975
Birthplace
Mehrauli, Delhi, India
Nationality
Indian
Education
Mechanical Engineering, Rashtrasant Tukadoji Maharaj Nagpur University
Bachelor’s in Commerce, University of Saskatchewan, Canada
Rahul was born in Delhi, India. He had a simple childhood, his father being a teacher and his mother a homemaker.
He assiduously touched heights and started his professional career. Today, he is successful and has a luxurious house in the Mehrauli suburb and rides in a Rolls-Royce Ghost. He got married to a famous Bollywood celebrity, Asin Thottumkal on 19 January 2016, and the couple bears a daughter as well.
Rahul Sharma with his wife Asin Thottumkal
Rahul Sharma- Education
Rahul has two undergraduate degrees. He pursued Mechanical Engineering from Rashtrasant Tukadoji Maharaj Nagpur University.
He later did a Bachelors in Commerce from the University of Saskatchewan, Canada.
He also participated in the program for Owner\President Management (OPM) from the renowned Harvard Business School in Boston, Massachusetts.
Rahul Sharma- Professional Life
Rahul had a strong background in product goods and technology marketing. He holds extensive knowledge of building brands and launching new products. He eventually led a range of successful campaigns for global brands including, Microsoft Xbox, Procter & Gamble, Shaw Communication’s television services, etc.
Moreover, he started working with Shaw Communications Inc as their Vice President for their On-Demand Television Services from February 2004. He led the Corporate Sales and Marketing, also examined the marketing and development of Shaw’s On Demand products such as Pay Per View, Video On Demand, and Digital Pay Television.
Before joining Shaw, he worked on a range of Management-levels roles in Communications, Consumer Marketing, and Brand Management. He founded an Indian mobile manufacturing company, Micromax Informatics along with some of his friends in 2000. He worked in a manufacturing company for one and a half years before deciding to establish his own venture.
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It all started when Rahul was gifted a computer by his father during the late 90s. He was highly impressed by the technology and finally decided to launch Micromax software with three of his friends.
Rahul along with one of his neighbors, Rajesh Aggarwal, and two of his friends, Vikas Jain and Sumeet Arora cordially founded Micromax Informatics in 2000. The company initially worked on low-end technology products. The venture was boosted when Nokia shook hands with the company and became its partner in 2001. Here arethe Reasons Why Nokia failed After Enjoying Unrivaled dominance in the mobile segment for years!
Micromax eventually created a frequency-conversion tool for Bharti Airtel Limited, that allowed to set up a huge network of “payphones”, a sector where BSNL and MTNL were enjoying a monopoly.
When Micromax started expanding its business, the company discovered a cellphone that would run for a whole month on just a single charge. Thereafter, the company was forced to come up with some other ideas, since no distributor was willing to buy the phones.
The company swayed its interest towards dual-sim phones. Consequently, Micromax became the first company to launch dual-sim phones with a “single baseband” in India. As of January 2014, Micromax sold around 2 million handsets and 80,000 tablets every month. Hugh Jackman is one of Rahul’s favorite actors, was once the brand ambassador of Micromax.
Rahul Sharma- CEO of Micromax
Rahul is currently designated as the CEO of Micromax. Under his leadership, the company grew from $10,000 to $36 million. He examines the Product Strategy and serves as the Channel Sales Executive Director of Micromax as well.
Micromax Logo
Micromax revenue hitUS$330 million in 2018-2019 and the company got Hugh Jackman as their brand ambassador. The company skyrocketed due to the exclusive sale of their exceptionally low-cost mobile handsets.
Eventually, the company has also started manufacturing electronic devices and appliances such as LED TVs and tablets at their factory in Rudrapur, Uttarakhand. While Akshay Kumar and Twinkle Khanna were among the first celebrities who endorsed Micromax phones.
The biggest gain that Rahul got from Micromax is YU Teleentures, which is a joint venture of Micromax Informatics and Cyanogen Inc. The OS was discontinued by the CyanogenMod developers as soon as YU officially took the Cyanogen Operating System in the country.
Rahul holds a 99% stake in the company, with the two co-founders of Micromax, Sumeet Arora, and Vikas Jain holding the remaining 1%. Mobile phones like YU Yureka and YU Yuphoria took over the market during their release since there was a rush to buy these mobile phones owing to their amazing features and low price.
Rahul Sharma- Honors & Awards
He was bestowed with the IT Person of the Year in 2016 by DataQuest.
He was named the Entrepreneur of the Year in 2016 at the Hello Hall of Fame program.
He was conferred with the Hindustan Times Game Changer Award for excellence in his field and his contribution to society.
Rahul Sharma – FAQs
How much is Rahul Sharma Net worth?
Rahul Sharma has a net worth of more than Rs.4070 crores as of 2021.
Who is Rahul Sharma?
Rahul Sharma is the Chief Executive Officer (CEO) at Micromax Informatics. He co-founded Micromax along with Rohit Patel on 29 March 2000. He is widely known as a genius marketing architect.
What is Rahul Sharma’s Education?
Rahul Sharma pursued Mechanical Engineering from Rashtrasant Tukadoji Maharaj Nagpur University and Bachelor’s in Commerce from the University of Saskatchewan, Canada. He also participated in the program for Owner/ President Management (OPM) from the renowned Harvard Business School in Boston, Massachusett.
Who is Micromax Owner?
Rahul Sharma is the Owner and CEO of Micromax.
What is Rahul Sharma’s age?
Rahul Sharma was born on 14 September, 1975 in Delhi. He is 45 years old.
