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Indian Startups That Are Leading the AI Race
AI is a broad word that refers to a variety of electronic systems. When someone talks about AI, they could be talking about anything from neural network-powered face recognition to machine learning that predicts the ideal phrase to use in an email subject line. With a slew of innovative startups entering the space, India’s AI ecosystem is exploding.

In the last four years, Artificial Intelligence and Machine Learning have experienced a massive increase in funding and invention. Industry, medical, apparel, agribusiness, estate development, speech services, and other industries are now using them. India is currently a country with a solid ecosystem that allows AI startup professionals and entrepreneurs to kick-start their enterprises, thanks to the phenomenal expansion of the AI field.

Revenues From the AI Software Market Worldwide From 2018 to 2025

In 2021, global spending on cognitive systems and AI services was $57.6 billion. Between 2022 and 2030, AI adoption by organizations to be at a CAGR of 38.1% globally.

To improve AI, IoT, data analytics, information security, data science, and robotics, the Indian government upped its investment in Digital India to $477 million. Finance Minister Nirmala Sitharaman announced in the 2019 Union Budget that the country would provide manufacturing training programs in technologies such as AI, Big Data, and robotics to 10 million Indian youngsters.

AI-enabled companies have enhanced every part of life, from medical to agribusiness, boosting the rise of AI companies in India. Let’s take a look at the 10 Indian AI Startups that are dominating the market.

Indian Startups That Are Leading the AI Race
1. Avaamo
2. Qure.ai
3. Wysa
4. Yellow.ai
5. Intello Labs
6. CropIn
7. Bash.ai
8. Myelin Foundry
9. Niki.ai
10. SigTuple
10 AI Startups in India

Indian Startups That Are Leading the AI Race

Avaamo

Avaamo | Indian Startups Leading AI Race

Avaamo Technologies Private Limited is a private company founded on June 25, 2014, but not publicly traded. Its headquarters is in Bangalore, Karnataka. It has INR 1,00,000 in authorized share capital and INR 1,00,000 in total paid-up capital. Avaamo is a cloud service that automates the lifetime of Communicative AI. It is a deep-learning software firm focused on speech recognition to solve specific, increased enterprise problems. Avaamo is developing core AI technologies in areas such as neural networks, speech synthesis, and deep learning to make interactive computing for the industry a reality.

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Qure.ai

Qure.ai | Indian Startups Leading AI Race

Qure.ai was established in 2016 by Pooja Rao and Prashant Warier. The company aims to make healthcare more accessible and affordable by using Ai. Qure.ai uses Machine Learning or convolutional neural networks to construct programs that detect illness patterns from medical photos. The Machine Learning algorithms developed by Qure.ai are delivered as code and used with any X-ray, CT scan, or MRI machine. This aid in the classification of radiography pictures as healthy or unhealthy, the diagnosis of disease, and the identification of defects that could otherwise go unnoticed. The revenue yield for Qure.ai in 2021 was $3.6 million.

Wysa

Wysa | Indian Startups Leading AI Race

Touchkin eServices, Aggarwal’s startup, created Wysa 2016, an AI-powered mental health app. Touchkin eServices has offices in Bangalore, Boston, and London. Wysa is primarily for individuals who simply want to express themselves. The founder claims that the majority of Wysa users are there to better their sleeping, anxiousness, or relations. According to Aggarwal, Wysa isn’t meant to be a substitute, but rather an extra tool with which a user can interact on a routine basis. The revenue yield for Wysa in 2021 was $4.56 million.

Yellow.ai

Yellow.ai | Indian Startups Leading AI Race

Yellow.ai is a conversational AI solution that helps businesses automate customer encounters, created by Raghu Ravintala, Jaya Kishore Gollareddy, and Rashid Khan in 2016. Sephora, Bharat Petroleum, and FoodPanda are just a few of Yellow.ai’s clients. By implementing a multichannel chatbot in 100+ languages, businesses can now self-serve 80% of inquiries and boost CSAT by 20%. Yellow.ai and Microsoft teamed up earlier this year to modernize their speech automation service using Azure AI Speech Services and Natural Language Processing (NLP) tools.

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Intello Labs

Intello Labs | Indian Startups Leading AI Race

Intello Labs has created technological services that analyze and evaluate the grade of vegetables and fruits using AI capabilities such as computer vision and machine learning. It was founded by Devendra Chandani, Nishant Mishra, Milan Sharma and Himani Shah in 2016. It has many big names as its clients: Reliance Fresh, Dole, and Ocean Spray. The company claims that their technology reduces the amount of food loss by digitalizing the quality control process of fruits and vegetables. It is to create an efficient production line, making it less wasteful. Intello Labs’ yearly yield in 2021 was $18 million.

CropIn

Cropin | Indian Startups Leading AI Race

CropIn is a prominent AI and data-driven agri-tech company that uses machine learning to give SaaS solutions to agricultural producers. It was founded in 2010 by Krishna Kumar in Karnataka to solve the problems local farmers face, such as non-availability of finance, climatic vagaries, soil degradation, pest infestation and diseases, operational inefficiencies, and no predictability of yield. The revenue yield for CropIn in 2021 was $27 million.

Bash.ai

Bash.ai | Indian Startups Leading AI Race

BASH.ai is an interactive chatbot that uses Machine Learning Models to help employees work more efficiently. It was founded in 2017 by Barkha Sharma and Tanay Dixit in New Delhi-NCR. It uses a rule-based AI-powered bot to imitate cognitive activities relevant to the HR function, leading to greater workplace efficiency. Simply put, a regulation bot can assist employees in obtaining information efficiently through a conversational interface. It allows the HR department to concentrate on crucial responsibilities rather than repeating jobs and general requests.

Myelin Foundry

Myelin Foundry | Indian Startups Leading AI Race

Myelin Foundry develops Artificial Intelligence algorithms on video, voice, and sensor data for edge devices. It was founded in 2019 by Aditi Olemann, Ganesh Suryanarayanan, and Gopichand Katragadda in Bengaluru, Karnataka. Myelin Foundry’s deep tech solution transforms sensory interactions and industry outcomes using Machine Learning techniques on sensor data, speech, and video collected from edge devices. It also provides super HD zero-buffering broadcasting over any channel, reducing time and expense to market even more. The revenue yield for Myelin Foundry in 2021 was approx. $1 million.

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Niki.ai

Niki.ai | Indian Startups Leading AI Race

Niki is a Bangalore, Karnataka-based artificial intelligence business. Sachin Jaiswal, Keshav Prawasi, Shishir Modi, and Nitin Babel, all IIT Kharagpur alumni, formed the company in May 2015. Niki is a chatbot driven by artificial intelligence that serves as an intelligent personal assistant. Niki provides customers with a chat-based natural language user interface where they may engage with Niki in their language using natural language processing and machine learning. Niki learns how Indian consumers communicate, deciphers the words in the perspective of services and products they want to buy, and makes appropriate recommendations. It was once only accessible as a mobile app on the Android platform. The business has now extended to include the Facebook Messenger and Apple iOS platforms. The revenue yield for Nikki.ai in 2021 was approx. $25 million.

SigTuple

SigTuple | Indian Startups Leading AI Race

SigTuple uses cutting-edge machine-learning algorithms to create intelligent medical diagnosis solutions. It was founded in 2015 by Apurv Anand, Bharath Cheluvaraju, Rohit Pandey, and Tathagato Dastidar in Bengaluru, Karnataka. The business is developing Manthana, an AI system that will aid in the analysis of visual medical data. SigTuple can now function on five main high-volume screening procedures in the healthcare sector: peripheral blood smears analysis, urine microscopy, semen, fundus, and OCT scans, and chest x-rays, due to Manthana.

Conclusion

In India, artificial intelligence has a bright future. By 2035, AI can add $957 billion to the Indian economy, or 15% of its current gross value. Power, retail, manufacturing, medical, education, and agribusiness can all benefit from AI. These startups have changed the Indian Market and created many new job opportunities for Indian youngsters.

FAQs

Is AI a good career in India?

Artificial Intelligence salaries in India are significantly higher than the national average for most AI job categories.

Is AI in demand in India?

Yes, top nano degree programs in deep learning and data engineering demonstrate the country’s growing interest in AI and data.

What are the advantages of AI?

AI allows previously complicated activities to finish without incurring huge costs. AI is available 24 hours a day, seven days a week, with no delay. AI improves the talents of people with varied abilities.

Which country is leading the AI race?

The United States is leading the AI race, followed by China and the European Union.

Which are the Startups leading the AI Race in India?

Top Indian Startups leading the AI Race are:
- Avaamo
- Qure.ai
- Wysa
- Yellow.ai
- Intello Labs
- CropIn
- BASH.ai
- Myelin Foundry
- Niki.ai
- SigTuple
August 19, 2021
Innovative Marketing Strategies of Rolex

When it comes to the luxurious watch brand, Rolex is the first to cross our minds. The very prominent watchmaker brand, established in Switzerland and founded by Hans Wilsdorf in 1905.

Rolex got its shine when the company came up with the first-ever waterproof watch, in the year 1926. Rolex has always been very innovative and prosperous with its designs and features. The brand has always been up for competition and is quite front in the matches of luxurious watches.

With its luxury and styling, Rolex may seem like an extremely expensive watch brand, right? Well, suiting its fame and image, you’ll probably guess right on it. The most expensive watch that Rolex ever sold in the history of its establishment was Paul Newman’s Rolex Daytona with a cost price of $17.8 million. Pretty expensive, right?

Rolex functions on the funds raised by the Hans Wilsdorf Foundation trust. The profits and revenue generated by the brand go to the company and its people. Rolex does not disclose any of its profit results and neither pays the corporate tax.

Nonetheless, the company has a very strong market position and with this, we will be discussing the marketing strategies of Rolex in this article. Let’s get started!

Product Marketing Strategy of Rolex
Pricing Strategy of Rolex
Campaigning Strategy of Rolex
Promotional Marketing Strategies of Rolex
FAQ

Product Marketing Strategy of Rolex

Rolex categorizes its products collections into distinct parts – Oyster collection and Cellini collection. All these categories offer different styles and elegance. With oysters, you will find a watch of prestige with around 20 different models. These products are created with the best raw materials and gathered with great scrupulous compassion on their details.

Rolex puts great effort and attention towards the quality of its products and manufacturing. The brand is widely known for its premium quality watches.

Rolex watches are designed in a way to add shining touchup to your look. The brand is extraordinary with its innovative design and waterproof feature. Its wrist watch comes with features where date and time change automatically. Rolex manufacturers are extremely accurate and innovative and that’s what keeps it in a strong position in the market.

Pricing Strategy of Rolex

With its luxurious and expensive image, its prices are also alike. Rolex offers its products in a wide pricing range, starting from 5,000 dollars to beyond millions. The pricing of Rolex watches is entirely based on the materials and model they used in the product.

Rolex’s watches are very crafty as well as elegant, made by professional skilled workers. Its watch collection is exclusive and made for people of high society.

Although Rolex does not offer any kind of discount or sales to its customers, its marketing strategy is based on the manufacturing of the product. Rolex sells its products based on its mechanism of perfection and usage of distinct stones and metals.

Rolex rose Gold Watch

Campaigning Strategy of Rolex

Rolex has always been pretty enthusiastic with its campaign for the products. The company manages social media pages on Facebook, Instagram, YouTube, and others to reach out to a large audience with potential.

In fact, the company has designed its logo in such a manner that it conveys the message of Rolex royalty as well as exotic nature which are clearly seen in its watches.

The brand functions with the tagline ‘A Crown for Every Achievement‘ which attracts great customers to the company. It sells with the vision of selling watches for people on their every achievement which needs to be cherished. Its watches are specially designed for successful people who know the value of its products.

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Promotional Marketing Strategies of Rolex

In order to enhance sales, promotion is more of a necessity. It conveys what features and uniqueness a product carries to its customers. Promotion strategies are very necessary to reach the customers and make them familiar with the company’s products. Rolex works on its promotion strategy by defining the class it belongs to. It is promoted as a lifestyle necessity rather than as a brand.

Rolex’s promotional marketing strategies are:

Print Advertisements in newspapers and magazines

Rolex Print Advertisement

Television Advertisements

Entrenched advertisements in various movies

Rolex Promotion in James Bond movie

Through sponsoring game events

Rolex Sponsorship in F1

Its promotion strategies are framed to reach out to the target audience efficiently. Rolex manages its company and customers and works according to their elegance and styling.

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Conclusion

Rolex is remarkable when it comes to the quality and styling of its products. It charms up the personality of people. Its watches work as a style statement for an individual.

With its tremendous as well as luxurious marketing strategies, the company owns a huge loyal customer base, and almost every person with a style sense desires to wear a Rolex’s watch.

The brand is pretty luxurious and expensive that’s why it is meant to please only a specific category of people who can actually afford a watch from the Rolex brand and be cool with it.

The marketing strategies of Rolex are designed to reach the target audience and fulfill the market requirements. Its marketing strategies also include a brand endorsement from celebrities and sponsoring any game event. All these add up to the success of the extremely prominent watch brand, Rolex.

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FAQ

Who is the founder of Rolex?

Hans Wilsdorf and Alfred Davis founded Rolex in 1905.

Who is Rolex owned by?

Rolex is owned by The Hans Wilsdorf Foundation, a private family trust.

What is the revenue of Rolex?

The revenue of Rolex was 520 crores USD as of 2019.

August 19, 2021
Bambee Review: A affordable HR Solution for Small Businesses

Businesses grow off capital, that’s how it has always been. But as Thomas J. Watson, founder of IBM once said, ‘It takes people to build a business’. Human resource management is often taken lightly when it comes to smaller businesses.

These may be due to reasons such as lack of information or affordability factors. HR managers are expensive. Experienced and affordable HR personnel seem almost impossible to hire right?

Bambee, a service started back in 2016 does just this. Bambee is a simple and elegant solution to HR problems. Bambee lets you hire an HR manager for as low as $99 a month.

The service is available across all 50 states in the US. Bambee gives you a dedicated HR manager who helps you craft HR policy and understand compliances. The service is kept simple and organized to allow maximum productivity for your business.

Try Bambee Now

Features of Bambee
Pricing of Bambee
FAQ

Features of Bambee

Bambee was founded on the idea that every business should be able to hire an HR regardless of its scale and run like any major company in the industry. Bambee provides your business with a real, experienced HR.

They’re responsible for crafting company policies, taking legal actions, and managing your employees. The service is different from a freelance HR manager or a phone assistant.

They offer you a dedicated and experienced HR manager, a vital role in any business. Bambee offers you more than just management, here are a few notable features of the service:

Quick Interactions and Communication

Bambee lets you communicate with your HR manager through phone, email, or live chat. Besides this, the website has an interactions panel that further simplifies HR interactions. General, Employee issues, Policy requests, Termination, and Wages are the available quick interactions.

Bambee Real Time Chat Feature

Users have the freedom to interact with their HR at any given time. This helps save time and enables you to take quick actions for your business. If you ever have an issue with any of the employees or the government law, HR can resolve your issues within a few hours.

Business Compliance Indicator

Bambee provides all its users access to its web dashboard. A unique feature of the platform is its Business Compliance Indicator score. This is an overall score given to your business based on how efficient and protected it is.

A higher score means your business is doing well along with all the employees. A lower score means certain areas of your business or the policies involved need more work.

The hired HR will add suggestions to improve your score every time it is assessed. It also indicates your employee performance and business report. Having a bird’s-eye view of your employee relationships improves cooperation and hence productivity.

An example of Bambee’s business health report

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Corrective Active Platform

Mistakes are bound to happen in any business. Whether it’s a misplanned policy or an unwanted legal action it can’t be good for any organization. Bambee HR takes care of these mistakes and actively works to correct these through their CAP.

These include written and verbal warnings, deformed policies, and performance improvement plans. Businesses often create new policies when expanding or branching out. It is decisive of how the business will thrive.

Bambee lets you collaborate with experienced HR managers to create policies that are perfect for your business. They also handle flawed wages and termination policies which is normally a hassle for the business.

Employee Performance Reports

Bambee’s web dashboard gives you a comprehensive employee report. You can track the progress of every employee under a single window. These reports can help you decide who to keep, promote or terminate.

Employees are the soul of any organization and it’s crucial to have an understanding of their contributions. HR managers help improve company transparency and create a bridge for the employees as well. The generated reports include personal notes from HR to further explain the reasoning.

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Pricing of Bambee

Bambee is priced in a way that almost every kind of business can afford and hire an HR manager. They have 4 pricing models concerning the employee count.

Their pricing starts for as low as $99 a month for a business with 1-4 employees and includes unlimited email and chat communication.

For 5-19 employees it is priced at $199/month and also includes phone communication.

Bambee also lets you hire a senior HR for businesses with 20-49 employees for $299/month.

For businesses with 50+ employees, Bambee has a custom price that depends on the company scale. This means you’ll get a dedicated HR director for your entire business.

All plans include a free one-time in-depth HR setup for your business. They also allow users to pay yearly with up to 20% off on their monthly prices. The service can also be canceled at any time in case of a change of plans.

Try Bambee Now

Conclusion

Business is bound to be expensive and that is a good reason to always be on the lookout for efficient services. Bambee offers you the full services of an HR manager for a much better price.

Human resource management is simplified through their service. A service that helps bridge the gap between corporate owners and employees is always bound to be appreciated. This is exactly what Bambee offers. It stands as an affordable, professional, and friendly platform for all types of businesses.

FAQ

Who is the founder of Bambee HR?

Allan Jones is the Founder & CEO of Bambee HR.

What does Bambee HR do?

Bambee is a platform that gives access to small and medium-sized businesses to hire an HR Manager.

When was Bambee founded?

Bambee was founded in 2016 by Allan Jones.

August 19, 2021
How to Avoid losing Followers on Twitter with these 8 Tricks

Losing followers on Twitter, which you have earned diligence by being consistent on posting pertinent posts, that your followers are looking for. But have you questioned yourself, why people are unfollowing you? Well, the blame should be placed on your plate.

If you have gained recognition, then people would definitely never even give a second thought to unfollowing your account. But if you are in the starter pack, then sometimes you have to face ups and downs.

People won’t start following you forthwith after posting the very first post in your account, in case if it happens, then the content should interest your follower’s interest.

First analyze what your targeted audience expects from you, for instance, if your follower list is below 25 years old, then try to post content on their field of interest like some love to cook, fitness-related or blog etc.

Other than that, if you don’t want to lose your followers on Twitter, then work on the below eight important points to save your followers.

Top eight tricks you should follow to save your followers on Twitter.

Consistency is Everything
Optimize your post time
Visual Content counts
Engagement
Use hashtags
Tweet Appropriate post
Analysis of your followers’ interest
Optimise your profile
FAQ

Consistency is Everything

One of the most crucial elements to spurn in losing your Twitter followers is to post your content regularly. Some people just post one content for a week, that doesn’t make any count on followers; unless you are verified on Twitter. So, in the beginning, post your content consistently according to the trend.

For instance, the KiKi dance trend was viral back in 2017, and people were posting about that trend and it became popular overnight.

So, stick to the trend and post it frequently before the trend becomes outdated. On the other hand, don’t post all content in one day, save it for another day.

Optimize your post time

Many people don’t have any idea at what time their content should be posted. There is some algorithm that helps your post to get the hype on Twitter and as a result, gradually augment followers to your account.

Analyse your best time to upload the post, I prefer 10 to 11 in the morning. It helps to receive more responses from the audiences, moreover can help to gain more followers after seeing the post.

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Visual Content counts

Visual content can entice people easily rather than spending time on a written content more than 1000 words. It is apparent that people love watching videos. According to a Google survey, it is said that 79 per cent of people prefer watching videos with a duration of fewer than 5 minutes.

Presenting infographics in your content will make your audience understand your business’s purpose as well as eliminate confusion and make convulsive information into easier content. People love creative stuff, so try to be more innovative to impress your set of audiences.

Engagement

People love to listen to those conversations, only if it sounds like two-way communication. So, respond to your follower’s feedback, a QAs session and conduct a poll rate session to see what your followers are expecting from you. This way, you get to know your audience’s field of interest and also be engaging in responding to them.

Use hashtags

Ever seen a post on Twitter that have at least 4-5 lines of hashtags and felt that the user just overdid it and scroll past it without another glance? I bet you did and that’s the next thing to keep in mind to not losing your followers. But the use of hashtags is too vital to ignore their existence and not use them in your posts.

Hashtags are like search engine optimisation tools. They increase the probability of the post garnering a larger audience and leading to more followers. According to sources, the engagement rate of tweets with hashtags are 12.6% more than those without.

Tweet Appropriate post

Quality over Quantity is one motto that you should follow without a doubt to maintain your follower base and increase it. Your posts should be of value to your audience and create engagement. The post can be made interactive by creating polls and Q&A posts.

The post should be made in a way that doesn’t offend any group of audience and a war of words in the comments section can be avoided. And it is very essential to bring out creative, unique and varied content so that your followers do not lose their interest leading to the loss of followers.

Analysis of your followers’ interest

Analysing your followers’ interests is key to know what attracts followers and what kind of posts are favourable and gains more engagement. It also gives you an idea of the posts that you need to be tweeting in the future.

Analysing your followers manually isn’t an easy feat and it is time-consuming too. You can review the performance of your tweets by analysing which posts have gained more attention and what your followers like, comment and share more. You can find this analysis simply by using Twitter’s in-built analysis.

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Optimise your profile

The profile is the first thing potential followers notice apart from the post that led them to your profile. So optimising your profile according to the followers’ interest is crucial to have a strong follower base and create a better first impression amongst your followers.

A good profile requires a good profile picture that isn’t congested but is also clear and has an unobstructed facial picture. Your profile should provide complete and true information regarding your work, your location and other details. It is ideal to describe yourself and give a glimpse of yourself to your followers.

Conclusion

Reading the battle of words between Twitterati and watching the hilarious comments on posts on Twitter have become a favourite pastime of this modern generation.

Twitter has become a way of life for many people around the globe. They start their day by tweeting and end their day by tweeting. It has also become a platform that allows people to express themselves in a world where people aren’t ready to listen to their neighbours expressing their viewpoints and opinions.

Twitter also helps people share information and current events happening around the world fast and earning money through content on Twitter has made it more popular. And all this requires an audience and maintaining a follower base isn’t easy unless you are some famous person. So feel free to use this carefully curated knowledge to your benefit.

FAQ

How to avoid losing followers on Twitter?

Post your content regularly, Use hashtags, and engage with your followers to avoid losing followers on Twitter.

Is Twitter still popular in 2020?

Yes, Twitter is one of the most popular social media platforms in 2020.

August 19, 2021

Navin Tewari: CEO of Capital Foods

Navin Tewari is an Indian Businessman who will be serving as the Managing Director and Chief Executive Officer (CEO) at Capital Foods Private Limited from 1 January 2021. He succeeded the Capital Foods Founder, Ajay Gupta, who will thereafter serve as the Non-Executive Chairman.

Capital Foods pvt ltd is regarded as one of India’s fastest-growing food companies, headquartered in Bangalore, Karnataka. He joined the company in early 2019 and secured the prestigious position of CEO. Under his leadership, the company elevated with a 50 % growth and also increased the capital foods share price. The venture is backed by marquee private equity firms, Invus Group and General Atlantic.

Navin Tewari- Biography

Name	Navin Tewari
Nationality	Indian
Current city	Mumbai, Maharashtra, India
Qualification	Bachelor in Commerce; Chartered Accountant
Profession	Businessman
Position	Managing Director & CEO, Capital Foods Private Limited

Navin Tewari- Personal Life
Navin Tewari- Education
Navin Tewari- Professional Life
Navin Tewari- Executive President at UltraTech Cement
Navin Tewari- Capital Foods
Navin Tewari- History of Capital Foods
Navin Tewari- Business Idea
Daughter companies- Ching’s Secret & Smith & Jones
Navin Tewari – Leadership Skills

Navin Tewari- Personal Life

Navin Tewari - Capital Foods CEO — Navin Tewari – Capital Foods CEO

Navin tewari is known for his vicarious and people-oriented approach. Besides being Capital Foods pvt ltd owner, he is also is highly skilled in Mutual Funds, Insurance, Investment Advisory, Business Relationship Management. He loves to be called an explorer as he is always in search of implementing new ideas to bring disruption in the industry and thereafter build a sustainable scale.

Navin Tewari- Education

Navin Tewari education includes him being a Chartered Accountant and holds a Bachelor’s degree in Commerce. He also did some online professional courses like EPGC 2018 Executive Program for Growing Companies Stanford Graduate School of Business and learnt management roles through the P&L Leadership Program INSEAD 2013.

Navin Tewari- Professional Life

Navin Tewari started his professional career as a Merchant Banker in 1995. Later, in 2004, he was appointed as the Head of North & East Zone of ICICI Prudential AMC Limited. After working for around 4 years, he left the job in 2008. Post that, he joined Birla Sun Life Asset Management Company Limited (BSLAMCL) and worked as Co-Head Sales in 2008.

In the same company, he was promoted further as Head Customer Engagement in July 2010. He sought a new way to look at the customer where Marketing, Products Management/development & client relations worked together. He got another promotion as the Head of Sales and Marketing in August 2011 at Birla Sun Life. He reformed the entire team for transformation from product sellers to solution providers, disproportionate and profitable growth.

This strategy helped in creating new categories and revamping client servicing architecture and the brand. He assiduously worked with several industries ranging from cement, food, mutual funds to varied aspects of financial services.

Navin Tewari- Executive President at UltraTech Cement

Before being capital foods owner, Navin served as the Executive President of UltraTech Cement from July 2013 to December 2018. He examined the Cement sales and marketing business for North India. He was responsible to expedite the business engine to grow and scale the elevating heights in the already established and successful cement business.

Navin Tewari- Capital Foods

Capital Foods pvt ltd logo

Navin started working with Capital Foods as the CEO in January 2019. However, he got a promotion recently and secured his position as the Managing Director and Capital Foods CEO, these changes are effective from 1st January 2021.

Capital Foods private limited is the maker of the famous Ching’s Secret and Smith & Jones brands. The company was founded in 1996. The current capital foods pvt ltd owner is Navin Tewari, while company has over 1001-5000 employees in the company. The company is headquartered in Bangalore.

It has its expansion beyond the western region to a pan-India presence across sectors, with a significant audience base in Karnataka, Haryana, and Himachal Pradesh.

Navin Tewari- History of Capital Foods

Capital Foods is a venture that manufactures and distributes packaged food products. The company sells a variety of ethnic cuisines like Chinese, Thai, Italian, Indian and European and letting customers enjoy the flavour and taste of good food. Capital Foods pvt ltd also manufactures processed foods for various international brands.

Ajay Gupta is the founder of capital foods in 1996. He then launched the daughter company Ching’s Secret followed by Smith & Jones. He handed over the CEO position to Navin Tewari by seeing his potential and capability to excel as a mentor, managing director and the capital foods pvt ltd owner.

The success story of Capital foods

Navin Tewari- Business Idea

The primary idea behind the changes happening in Capital Foods private limited comes at a time when there is a high demand for packaged foods sector. This significantly raised the interest of investors and surge in sales, ignited by a rapid increase in home consumption or homemade foods.

The product franchise of Capital Foods includes frozen foods, ready-made snacks, spices, and condiments. Under the portfolio of Capital Foods, the Ching’s Secret brand sells eatable items like soups, noodles, and sauces and Smith & Jones sells pastes and mixes.

Daughter companies- Ching’s Secret & Smith & Jones

Mumbai-based Ching’s Secret was launched through the parent company, Capital Foods. Ajay gupta is the ching’s owner as he brought forth the idea of debuting the staple trilogy of Chinese sauces followed by noodles. He thought of selling products that would solely look like a product of Chinese origin. However, in 2015, Ajay launched the category of Desi Chinese, an Indo-Chinese or fusion cuisine. Smith & Jones is a brand that sells noodles & sauces manufactured and distributed by Capital Foods Limited India.

Navin Tewari – Leadership skills

According to many of the employees at Capital food private limited, the company has performed exceptionally well under the leadership of Navin Tewari as CEO. The entrepreneur is known to have the ability to drive growth, which is not limited to only financial performance. His expertise has helped different areas of the company like of capacity expansion, market strategy, product offerings and people management.

His focus on building and strengthening relationships across consumers, distribution partners, retailers, and employees successfully created a pathway for future growth of the company. Navin tewari capital foods was rapidly built and it scale of the company also increased while preserving the culture and strengthening partner relationships.

FAQs

Who is Navin Tewari?

Navin Tewari is an Indian Businessman who will be serving as the Managing Director and Chief Executive Officer (CEO) at Capital Foods Private Limited from 1 January 2021.

Where is from Navin Tewari?

Navin Tewari is from Mumbai.

When was capital foods founded?

Capital foods were founded in 1996.

Who is the Capital foods founder

The capital foods owner and founder was Ajay Gupta.

Who is the chings owner?

Chings was first started by Ajay Gupta and is now under Capiatal foods pvt ltd.

August 18, 2021

Clickmagick Review: Tracking Marketing Made Easy for Small Businesses
Clickmagick is a web based software which is used for digital marketing and optimization. It tracks, stores, and gives you a clear picture about where you stand on your marketing/advertising campaign.

Clickmagick – Features
Clickmagick – Pros
Clickmagick – Cons
Who should use Clickmagick?
Conclusion
FAQs

Clickmagick Review

Clickmagick – Features

Clickmagick Campaign tracking

How does Clickmagick work? We know by now that it takes the footprints of a digital user from clicking on the link till exiting your landing pages. It does more than that by providing features like:

Splitting the Landing Pages/Split Test:

With the help of it, you can split your landing pages by providing two different offers. So you can split your audience into the ratio of 1:1 and redirect them to two different pages with an intention to compare the conversions.

Sales Funnel/Funnel Tracking:

This feature allows you to trace each and every activity of the target consumer base after he/she clicks on the link provided by you. Which, in turn, helps you to know which area requires improvement.

Cloning The Link:

It is slightly similar to the software’s splitting feature. It helps you to clone a single link on two different platforms to help you know which platform gives you maximum conversions. As a result it gives you an aid in knowing where you need to focus more.

Try Clickmagick now!

Pop-Ups:

If a person is surfing on the internet, you can paste pop-ups for him/her accordingly with the help of the data that you already possess.

Clocking/Timer:

This is a cold marketing strategy where you provide pop-ups with a countdown to redirect maximum traffic to your landing pages so that maximum conversion can take place.

Clickmagick – Pros

Clickmagick is one of the best options available in market and it has its edge over its competitors because of the following pros:

Reasonable Prices:

For a tracking software, Clickmagick comes with a very reasonable price starting from $37/month (₹ 2762). Softwares like Volumm provide tracking services at much higher prices.

Clickmagick Pricing

Overall Tool:

Clickmagick is not only for affiliate marketers. In fact any digital marketer can use it (including affiliate marketer) with the best features. You don’t have to go for many options at a time.

Free Trial:

It comes with a service of Free trial service which you can opt for if you’re a beginner and your mind doesn’t allow you to invest in a one go.

Data Retention:

Clickmagick allows you to retain data from 6 months to years depending on the plan bought. So it is another benefit if you are planning to market digitally for the long-term. This way you can easily compare your growth since your inception.

User Interface:

The UI of Clickmagick is user friendly and easy to use even if you’re a beginner. Other options like Bemob don’t come with a better UI.

Parallel tracking:

You can do Google’s parallel tracking through Clickmagick. Parallel tracking is when someone clicks on your tracking link it doesn’t land them on additional redirects. Instead, it takes the user to the final URL. Clickmagick allows you to do this so that you don’t lose your potential consumers because of the delay in landing to the main URL.

Try Clickmagick now!

Custom Domain:

We all come across some random links while we are surfing on the internet. Obviously we have trust issues on whether to tap on them or not. Clickmagick helps you to customize your domain in a neater way to earn the trust of users.

Saviour:

Clickmagick notifies you beforehand whether your affiliate link is working or not. So if you have made an investment (which can be a good amount for some people), you have your chance to save yourself from losses. It is one of the best pros of the software.

Customer Support:

Clickmagick provides its customers with good customer support. It solves your queries within 24 hours of grievance lodged.

Clickmagick – Cons

However, there are a bunch of other options available which are slightly on the brighter side of the story because of the following drawbacks of Clickmagick software:

Payment options:

You can only avail the services of Clickmagick if you own a Credit Card which is a major drawback because in a country like India not many use it.

Policy Violation:

You cannot promote everything on this software because you might be violating its policy. Services like dating apps, adult services, and online money making cannot be promoted here. But you can promote them through Qliker.

Advance Tool:

Although it is a good UI software it is not for somebody who is just stepping into the world of digital marketing. You can definitely go for a free trial. But there are better options in the market like Bemob for somebody who is a beginner which comes with much more features than Clickmagick.

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Who should use Clickmagick?

1) Digital Marketers: If you’re somebody who is specifically earning through digital marketing, Clickmagick is a one stop solution for you because here you can track everything and improve accordingly.

2) Affiliate Marketers: Affiliate marketing is one of the growing modes of marketing digitally. With affiliate marketing, business provides people with commission against the sales induced by them. You simply act as a catalyst to generate sales. When people click the affiliated link and make a purchase via it, you get your due commission. For e.g. – Youtubers reviewing and providing affiliate links to their subscribers, Amazon associates etc.

3) Website Owners: Self-employed people who earn digitally can also use this software for knowing their potential consumers more deeply and accurately.

4) SEO Marketers: Search Engine Optimization or SEO marketers can also use this website to improve their website suitably to attract quality traffic to their websites/products.

Try Clickmagick now!

Conclusion

Overall Clickmagick is one of the decent trackers to go for. It has all the features like other options available in the market and that too at a cheaper rate. If you don’t want to invest too much in a tracker Clickmagick is your go to option because it is for all forums of digital marketing present in online space. After using it for a period of time, you will learn how to use its features effectively. You can also try other tracking softwares to figure out which one of them works best for you.

FAQs

What is Clickmagick?

Clickmagick is a link tracking and monitoring software that helps digital marketers to track ads and focus on most profitable clicks.

Is Clickmagick Free?

Clickmagick provides 14-Day Free Trial on All Accounts.

How much does Clickmagick cost?

Clickmagick Pricing:
- Starter Plan: $37
- Standard Plan: $77
- Pro Plan: $197
August 18, 2021

Appriffy – Hire Indian Remote Developers On-Hourly & On-Demand Basis

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Appriffy.

Our lives have become technology-oriented. Every day we use the latest technological gadgets, devices, or platforms to get many tasks done. While we are still glued to our smartphones, Alexa is also fast becoming a part of our lives. Our watches are becoming smart and our home appliances are becoming IoT enabled. Yet another technology that we use in our daily lives is applications or apps which we use for many purposes, from learning to shopping, entertainment, and much more. In this technology-led world, it has become indispensable for every business established or new, to be technologically updated. Again, having a technical team is not feasible for every business.

But, now it is possible to make the best of technical experts work for your business, without spending a fortune. Appriffy is the digital Hub where you can hire candidates on an hourly basis and on-demand basis. Appriffy lets you hire software developers, web developers, PHP developers on an hourly and project basis.

Read to know more about the success story of Appriffy, How Appriffy Started, its business model, founders & team, funding, growth, future plans & more.

Appriffy – Company Highlights

Startup Name	Appriffy – Digital IT Hub
Headquarter	Bangalore, India
Industry	IT
Founder & CEO	Muzafar Hussain
Founded	2015
Parent Organization	Appriffy – Digital IT Hub Pvt. Ltd.
Website	appriffy.com

About & How Appriffy Works?
Developer Industry Details
Founders & Team of Appriffy
How was Appriffy Started?
Business & Revenue Model of Appriffy
User Acquisition of Appriffy
Startup Challenges at Appriffy
Funding & Investors of Appriffy
Achievements of Appriffy
Future Plans of Appriffy
Appriffy – FAQ’s

About & How Appriffy Works?

Appriffy-Digital IT Hub is a digital marketplace where one can hire developers ‘On-Hourly and On-Demand Basis‘. Appriffy team helps individuals, startups, and enterprises to build their world-class Tech products. It starts from One hour to Unlimited time. As you shop for clothes and other necessary stuff online, now you can shop developers under the Appriffy umbrella.

The name ‘Appriffy’ denotes something related to ‘app’ (application) which is the core service Appriffy provides.

Appriffy basically offers products under two categories- Appriffy Marketplace and Appriffy Labs. In the year, 2019 Mr. Muzafar Hussain moved forward with his partners to launch his much-awaited product called Appriffy Labs, which he explains as India’s Fastest Growing Startup Studio, a Concept Of Part-Cash and Part-Equity Format, Appriffy Labs help in early-stage startup and mid-stage companies with their creative strategy, process, and culture. They work with selected startup founders in Part-Cash and Part-Equity format to help entrepreneurs in terms of technical, office space, legal and financial support, and access to funding through its tied-up Angels, Seed, and Venture Capitalists. Basically, Appriffy is a Startup that is helping in building other startups.

Appriffy has a very simple vision to add value to other people and their products. With this vision, Appriffy is adding value with innovative products like Developers on-Hourly and On-Demand Basis. Appriffy talent pool consists of Graphic Designers, UI/UX Designer & Developers, Android Developer, iOS Developers, PHP Developers, .NET Developers, Chatbot Developers, Python Developers, React Native Developers, React JS Developers, Angular JS Developers, Node JS Developers, Game Developers, AI Developers, ML Developers, Blockchain Developers, Web Developers, ERP Developers, IOT Developers, and JavaScript Developers.

The team at Appriffy has enough exposure to startups and corporates. They have been regularly engaging with clients from India and abroad. After all these years of experience, they all believe in adding value to other people’s lives by using their expertise. This belief makes them work with dedication to realize their vision.

Developer Industry Details

The mobile industry has been growing unprecedentedly. Consequently, the mobile development industry has boomed. The revenue generated by the global mobile apps in the market has skyrocketed and is only to grow in the future.

Again there is a huge demand for developers in India. In its report ‘Workforce Report for India’, Microsoft owned LinkedIn, confirming that job postings for software engineers were the highest across multiple industries in the first six months of 2018 on its platform.

Appriffy is an IT bases start-up that is doing well. By looking at the growth of Appriffy in the last couple of years then we can confidently say that Appriffy will be a big hit in the next 5 years and it will be a big brand name – says Appriffy’s founder Muzafar Hussain.

Founders & Team of Appriffy

Muzafar Hussain – Founder of Appriffy

Muzafar Hussain, Founder & CEO of Appriffy

Muzafar Hussain is the Founder of Appriffy. He started his journey from a small town named Berhampur in Odisha. Things did not come easy for Muzafar. He went to Hyderabad to pursue Graduation, however, even after doing part-time jobs, he could not manage both his studies and his stay in Hyderabad, which made Muzafar move to Visakhapatnam, as the cost of living and education here was affordable as compared to Hyderabad.

Muzafar graduated in Electronics and Communication Engineering from Visakha Institute of Engineering and Technology, Visakhapatnam. In his final academic year, Muzafar launched Appriffy. However, after working for a couple of years on Appriffy, he found that things are not working as expected. This made him move to Bangalore for finding a job. But his dream to start Appriffy was too strong, and he left his job after 6 months to start working on Appriffy all over again and has not looked back since then.

Work Culture of Appriffy

Appriffy has an employee-friendly atmosphere. They have an open work culture and are flexible with employees’ needs. They treat everyone equally and believe in the output instead of the traditional way of work.

How was Appriffy Started?

Muzafar had the urge to do something for his country especially for solving the unemployment problem. He wanted to become an employment generator instead of an employment seeker, and this is what motivated him to start Appriffy. Today, Appriffy is not only generating employment but also saving clients money and time, delivering quality products, and helping startups realize their full potential.

“I worked really hard on building contacts and collaborations. I worked consistently for long hours and created the core Appriffy Team. Once the core team was created we all worked towards the client-side” – Appriffy founder Muzafar Hussain, said explaining the initial stage of the company.

Business & Revenue Model of Appriffy

Appriffy is currently running in a profitable state and the revenue comes in the form of subscriptions, profit margin, commissions, and equity in the startup companies with which Appriffy engages.

As regards the business model, Appriffy as stated above is engaged in two business models. Under the first business model, through ‘Appriffy Market Place’, Appriffy lets businesses hire developers on-demand and on an hourly basis. Again under the second business model, ‘Appriffy Labs’, offers support to selected startups in terms of technical support, office space, legal and financial support, and access to funding. Appriffy Labs work in a Part-Cash and Part-Equity Format.

Appriffy pivoted with few funded Startups from India, Israel, and other countries in both the format of business model and its work with them. They have pivoted in 2017 with their first client from Israel, and are now looking out to test out the two business models regarding the feedback, changes in the product, etc. so that they can look out for the analysis part of their two current running business models.

User Acquisition of Appriffy

In order to get their initial 100 customers, Appriffy used regular marketing strategies and worked on building trust among their clients, forging longevity.

“At the core, Appriffy believes in adding values to people’s lives and we have always tried our best to stand by our words. This besides other conventional marketing strategies has helped us build an initial customer network.”

Startup Challenges at Appriffy

Due to Appriffy’s unique model based on renting software developers on-Hourly and on-Demand basis, they found it difficult to get customers initially; as businesses are addicted to going for the traditional hiring process.

In their second business model which is the part-cash and part-equity model gives the flexibility to founders of the startup to save money during their initial struggle. However, in this concept Founders are required to give some equity to Appriffy so they hesitate during initial meetings, which is a tough situation to overcome. But with their services, Appriffy has successfully built a loyal and happy customer base.

Funding & Investors of Appriffy

In November 2018, Appriffy raised an undisclosed amount of pre-seed funding from Mr. Abdulla Aldarmaki.

Date	Stage	Amount	Investor
24-11-2018	Angel/Pre-Seed	Undisclosed	Mr.Abdulla Aldarmaki

A UAE national, Mr. Abdulla Aldarmaki was the first investor of Appriffy and took an exit in July 2021 along with Santosh S.N (Co-founder & CTO) and Apurva Gupta (Co-founder & CEO).

Achievements of Appriffy

Selected by Govt. Of India and IIM Calcutta Innovation Park Under Smart Fifty Solutions for India.
Recognized by Govt. Of India and Department of Industrial Policy and Promotion.
Recognized by Govt. Of Karnataka as one of the Innovative Technical Service Provider.
Selected as One of the Smart 75 Tech Products Developers which is Organized by Govt. Of India and Goa and in collaboration with Govt. Of Armenia.

Future Plans of Appriffy

Appriffy is having its headquarters in Bangalore, the Silicon Valley of India. Appriffy currently has more than 1000 users and is working towards growing the same. Appriffy is also planning to acquire and merge with one startup into Data Analytics Domain.

Appriffy is letting businesses hire remote developers and technical staff on an hourly and project basis, based on one’s requirement thus avoiding huge expenses. Appriffy- Digital IT hub is a talent pool of efficient and effective developers who will help your business stay technically sound. Are you an organization or a startup looking for developers to hire? Appriffy provides the platform where you can hire professional developers and technical staff. Use this platform for your business or company and do let us know your experience.

FAQ’s

What is Appriffy?

Appriffy-Digital IT Hub is a digital marketplace where one can hire developers ‘On-Hourly and On-Demand Basis’.

What services does Appriffy provide?

Appriffy team helps individuals, startups, and enterprises to build their world-class Tech products. It starts from One hour to Unlimited time. As you shop for clothes and other necessary stuff online, now you can shop developers under the Appriffy umbrella.

Who is the founder of Appriffy?

Mr. Muzafar Hussain is the founder of Appriffy.

Who is the CEO of Appriffy?

Mr. Muzafar Hussain is the current CEO of Appriffy.

What is Appriffy Business Model?

Appriffy is currently running in a profitable state and the revenue comes in the form of subscriptions, profit margin, commissions, and equity in the startup companies with which Appriffy engages.

August 18, 2021

Business Model of IRCTC | How does IRCTC Make money

Of course, being an Indian, you would definitely travel a lot by train even if the distance is literally from one city to another. But what if you have to itinerant from one state to another for instance- You can’t run for each train in each station from Chennai to Mumbai right? That’s Why the Indian Government established IRCTC – an effortless e-ticketing booking website & mobile app, scheduled train system, hospitality and catering services to travellers.

Besides, IRCTC promulgates One-Stop Solutions such as Tour Packages, Packaged drinking water Lounges & restaurants according to the tourist’s budget and global reservation.

IRCTC launched on 27th September 1999 and over 20 years the organisation has become an ultimate revenue source in the development of GDP in India. Currently, the corporation is worth 460 million USD and earning around 900 USD per day by generating services.

Where does IRCTC operate?
Main Products and Services of IRCTC
Target Audience of IRCTC
Business Model of IRCTC
What is unique about the IRCTC business model
FAQ

Where does IRCTC operate?

IRCTC operates around and across India, 14 Rail Neer plants at Nangloi, Danapur, Palur, Ambernath, Amethi, Parassala, Bilaspur, Hapur, Sanand, Mandideep, Jagiroad, Nagpur, Sankrail and Maneri;

These centres have been established for low-cost packaged drinking water to tourists. Moreover; 11 Base Kitchen has catering services which are located in New Delhi, Patna, Mumbai, Central Mumbai, Ballarshah, Nagpur, Howrah, Balasore, Chennai, Kolkata, Kharagpur, Sealdah and Secunderabad.

With the expectation of services, IRCTC bestows 5 zones offices at New Delhi, Mumbai, Chennai, Secunderabad and Kolkata.

Ten regional offices at Lucknow, Chandigarh, Bhopal, Patna, Ernakulam, Bangalore, Bhubaneswar, Ahmadabad, Guwahati and Jaipur.

Besides; IRCTC owns One e-ticketing and tourism office in New Delhi.

Other than that, IRCTC offers foreign destinations to the USA, Russia, Australia, Europe, Hong Kong, Nepal, Macau, China, Dubai, Thailand, Singapore, Malaysia and Sri lanka etc.

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Main Products and Services of IRCTC

IRCTC is an Indian Railway Catering and Tourism Corporation Ltd. with a main purpose to facilitate the development of rail tourists across the country. Apart from railway, IRCTC provides domestic and international tourism that subsumes flight or bus tickets, accommodations, tour packages inside and out- sightseeing and other travel needs.

Furthermore, IRCTC eases foreign tour packages to Dubai, Thailand, Hong Kong, China, Nepal, USA, Singapore etc.

Does it sound so fun, when you are travelling on IRCTC along with your friends, Damn, what else is needed? When IRCTC is ready to provide all facilities you are looking for from the beginning to end of your journey at an affordable price which depends on the booking class- AC first class, AC 2-Tier, AC 3-Tier, First class, AC Chair Car, Sleeper and second sitting. For instance, if you are in an AC F-class then the fare costs an arm and a leg.

IRCTC provides Air Packages, Rail Based Tourism, Tourism accommodation, Air e-ticketing, Bus ticketing and sells packaged drinking water.

Target Audience of IRCTC

IRCTC focuses on the citizens who travel from one place to another. Additionally, as of 2019 more than 20 million users have been registered on the IRCTC portal.

Business Model of IRCTC

The IRCTC offers five major services to the Indian public. The services offered are E-Ticketing, Packaged Drinking water, Catering, Tourism and State Teertha.

As of 2021, the IRCTC makes most of its profit from e-ticketing and catering services as it provides 63% and 22% of the total revenue respectively.

Travel and tourism contribute to 7% of the revenue with packaged water about 8%.

The Tatkal scheme by IRCTC is a scheme that is widely used by people in which people can book the tickets for travel one day prior to their travel on the Indian Railways Internet Portal.

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What is unique about the business model of IRCTC

What makes IRCTC stand out apart from the fact that it is a monopoly in India are the services offered by the company:

E-Ticketing

The Internet ticket sale by IRCTC was launched in 2002 and it is the only authorised application to sell railway tickets by the Indian Railways. The website is managed by TCS. IRCTC books nearly 8 lakh tickets daily through this feature.

Catering

IRCTC is the largest catering company operating in India. In 2020, catering accounted for 38% of the revenue. The catering services given by IRCTC are Static Catering, Mobile Catering Business, E-Catering and other services like executive lounges, budget hotels at major railway stations, etc.

Tourism

IRCTC offers budget and deluxe packaged tours for foreign and domestic tourists. The company also offers adventure tourism packages that include activities like water sports, wildlife treks, etc. It also offers services like Air tickets and corporate travel, Mass tourism, etc.

Packaged Drinking Water

IRCTC has a packaged drinking water service known as Rail Neer that offers pure and safe packaged water to customers. On average, it sells about 34 million water bottles per month.

State Teertha

State Teertha is a scheme sponsored by the state governments for pilgrimage trains and due to the COVID pandemic, this scheme did not see much success.

Conclusion

Gone are the days when long queues were the only way to book a railway ticket. With the IRCTC offering online ticket booking people from anywhere in India with a smartphone can book their tickets hassle-free.

Despite the COVID pandemic and the profit drop of 26.6 percent suffered by the IRCTC, the company has bounced back. The expected growth in online ticketing with a CAGR of 17% in the upcoming years; the growing catering industry is also expected to have a growth rate of CAGR of 18% making the IRCTC a successful venture.

FAQ

What is IRCTC?

Indian Railway Catering and Tourism Corporation(IRCTC) is a subsidiary completely owned by the Indian Railways. It provides services like ticketing, catering and tourism.

Is IRCTC a private company?

No, IRCTC is majority-owned by the government of India.

What is the revenue of IRCTC?

IRCTC’s total revenue for FY20 was INR 2353.53 crore with a net profit of INR 528.57 crore. As of 2020, the company’s net assets are valued at US $460 million with total equity being US $ 190 million.

August 18, 2021
Top 7 Interesting Facts about Cred you should know about

The timeline of the credit users has been burgeoned in recent times with this ongoing evolving digital India, as people rely more on credit cards that play a beneficiary role towards them. Credit cards bestow much assistance to encounter the financial facilities or requirements of the holder such as rent, taxes or any other credit purchases.

India has flourished in the field of credit facility that developed an India-based company CRED which authorizes users to pay off their expenses via an app. CRED is member-only credit management that allows the members who are eligible for credit accessing up to 750. CRED has been expanding its financial services in the past two years and becoming credible credit management in India.

Therefore, CRED is an Indian FinTech startup that is fabricated to progress credit facilities by building a digital club of credit scores for its only-users.

About CRED

CRED was founded by Kunal Shah in 2018, a Bangalore-based financial market, which is designed to provide digital financial services to the people. Furthermore, the company has realised the need for digital demand, especially when the entire world is struggling during this ongoing pandemic.

Consequently, Kunal Shah built a credit service to people through an app, which processes their remittance. The company has become a renowned financial service that partnered with over 38 brands and sponsored PL for three consecutive years.

Let’s look at Top 7 unknown facts about CRED.

CRED was Created by the former founder of FreeCharge
CRED has Two prominent objectives
CRED is a member-only Community
CRED is one of its kind app in India
CRED Struck a Three-year deal with IPL
CRED offered Five Products
CRED bolstered the people in the ongoing pandemic
FAQ

CRED was Created by the former founder of FreeCharge

Kunal Shah is a serial entrepreneur who has formed CRED and is also the former founder of FreeCharge which was later sold to Snapdeal. The story of CRED commenced, when Kunal sold off his first venture in 2015, and began to spend that money like a dilettante and underscoring utilised some on the study of developing his new idea, and that is ‘Cred’.

Prominently, people don’t situate their trust in financial institutions, so Kunal Shah created a frictional environment that engenders financial progress for the people which is considered to be reliable and trustworthy. In 2018, he inaugurated CRED along with key investors DST Global, Sequoia Capital, Ribbit Capital and Tiger Global.

At the time of launching the CRED App over 1000 downloads were done with 4.6 ratings on the Google Play Store and App Store.

CRED has Two prominent objectives

CRED was formed with two primary objectives- to enhance life for creditworthy individuals and to actuate credit services to people to dilate the financial behaviour in the country.

As of now, CRED has boarded nearly 5.9 million users and functions around 20 per cent of credit payments in India. CRED is a community, where its member-only can avail themselves of the rewards for paying off their credit bills in full settlement.

The company holds charges if the holder pays extra rupees on the full-settled credit payments. Up until now, CRED has raised funds overall around 227 million.

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CRED is a member-only Community

Every financial institution provides credit service, only if the holder goes with the eligibility criteria. The credit score should be more than 750, so you can be a member of the CRED community and redeem the rewards.

CRED is one of its kind app in India

This is the only app in India, which allows you to redeem for paying off your credit card bills. CRED has given various options to redeem your rewards- making a 1000 rupees transaction, you can ‘burn CRED coins’ to win Rupees worth 5 to 10 rupees that add to your credit card.

On the other hand, ‘Kill the Bill’ you can just swipe the card to access offers from Swiggy, Yatra, BookMyShow, Freshmenu, Uber Eats and other fashion portals.

CRED Struck a Three-year deal with IPL

Every person watching an IPL match would understand the angst of having to go through the entire match watching multiple ads or having to watch the same ad multiple times. But the IPL seasons of 2020 and 2021 had some ads that caught the attention of the public.

Yes, I am talking about the Indira Nagar Ka Gunda ad and the Madhuri Dixit and 90s stars ads from CRED.

CRED Sponsor during an Ipl match

CRED has struck a three-year deal from 2020 – 2022 as a sponsor for the IPL. And the IPL Campaign has increased the daily sign-ups for CRED Membership by 6-7x in 2020. Payment of credit card bills during the powerplay offers a chance to win 100% cashback and was also well received.

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CRED offered Five Products

CRED offers five distinct products to its members. The services include:

CRED RentPay

A feature that allows tenants to pay the monthly rent to the landlord’s bank account directly using a credit card.

CRED Cash

A system that gives credit for interest that is one-third of the credit and it is fast and fully digitalised;

CRED Pay

A safe payment option and can be used as a single-click alternative in selected merchant platforms and offers discounts on brands like Bombay Shaving Co., Dine out etc.

CRED Store

The CRED app houses 1500+ brands in their in-app e-commerce and travel destinations domestic and international from which its members can purchase at a member-exclusive price.

CRED Travel Store

The travel store gives the members an option to buy now and travel later to exclusive places and CRED’s association with Mastercard provides premium packages at top hotels like The Taj.

CRED bolstered the people in the ongoing pandemic

During the second wave of the ongoing Corona pandemic, the need for oxygen supply was a major concern in India. CRED came out to help with the situation by partnering with NGOs like Milaap, Hemkunt Foundation and Give India.

It gave its members an option to donate their CRED coins towards oxygen concentrators for COVID patients. In a later post, CRED revealed that more than 7.5 lakh members contributed their CRED coins and the donation to the cause was Rs. 10 Crore.

Conclusion:

CRED’s growth and popularity can be attributed to two facts. Firstly, the startup founder Kunal Shah who has seen success in his other startups and investors trust his ability in making a success of any venture he starts.

Secondly, the astonishing fact that CRED’s revenue in FY20 was not more than INR 50 lakh but the estimated revenue projection for FY21 is INR 108 Crores which is 208 times the growth. Thus making another fact clear that CRED is another successful startup of Kunal Shah.

FAQs

What is CRED?

CRED is a members-only credit card bill payment app founded by Kunal Shah in 2018 and is headquartered in Bangalore, Karnataka.

How does CRED work?

CRED allows its members to make payments using the app. The app’s focus is to make use of credit card payments easier, automated, and making payments early. Payments made using the CRED app allow the members to earn CRED coins.

What is the eligibility to join the CRED community?

CRED accepts only those credit card holders who maintain a credit score above 750. The credit score is checked using the number connected to the bank account and those who do not pass the criteria are shortlisted.

August 18, 2021
De Space Interior Design- For Opulent Design and Decor Solutions

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by De Space Interior Design.

Great home decor and furnishings is now a style statement. And with modular designs entering the scene, comfort and classy are now going hand in hand. To create some top-notch home decor and designs, Dev Vig and Akshata Menon Vig founded their startup De Space interiors Bangalore in 2010.

De Space interiors offer highly customized turnkey residential interiors solutions to end-users.

As per the founders – “De Space interiors is an attempt to organize a highly disorganized residential interiors market.

De space wants to be known as an initiative that focuses heavily on client satisfaction, space planning, and high-quality execution. This has been their vision since day zero and all our expansion plans revolve around these three parameters. Since De Space interior design is headquartered in Bengaluru, they only cater to the Bangalore market currently but are working on plans to enter other cities shortly.

De Space – Company Highlights

Startup Name De Space

Headquarter Bengaluru, Karnataka

Founder Dev Vig & Akshata Menon Vig

Sector Interior Designing

Founded 2010

Parent Organization De Space

De Space – About & How It Works
De Space – Target Market
De Space – Founders & Team
De Space – How It All Started?
De Space – Name, Tagline & Logo
De Space – User Acquisition
De Space – Business Model & Revenue Model
De Space – Startup Challenges
De Space – Competitors
De Space – Future Plans
De Space – FAQ’s

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De Space – About & How It Works

De Space offers a turnkey interior designing solution to resident owners. There is a lot of focus on space planning, something that is a challenge for the majority of homeowners. The De Space interior design was based on treating every home as unique and never offer standard designs at all.

The space interior designs are prepared after a thorough understanding of the space available, as well as understanding the client’s requirements at length. Apart from this, there is a strong focus on client experience. D Space interiors have invested a lot in building a strong team at the backend, comprising of skilled labourers, contractors, carpenters, supervisors, that help the founder duo in delivering quality service to their clients.

De Space – Target Market

According to Economic Times, Bangalore witnessed a sale of 34546 residential units in 2017 and the launch of 22410 units in the same year. This boils down to roughly 2900 units sold every month. Considering 10% of buyers want their interiors to be executed by a professional firm as per their taste and requirements, the market size is approx. 3500 units per annum.

This is the pie De Space interior is eyeing. While the industry is currently under consolidation, the founders believe the introduction of RERA will attract serious buyers who are looking forward to buying residential units for their own stay purpose. The space interior design industry outlook in the coming five years looks effectively positive.

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De Space – Founders & Team

De Space is founded by a husband-wife duo Dev Vig and Akshata Menon Vig. While Akshata takes care of the designing part, Dev handles processes like sales, marketing, and operations.

Dev Vig and Akshata Vig | Founders, De Space Designs

Akshata Vig (Founder) – An architect by profession, leads the design process at De Space. She has an overall experience of more than 16 years and has a strong eye for details and interior designs. This has particularly helped De Space interior design as it was highly customized interior solutions for its clients. Before starting De Space, she has worked in firms like DWP Intetics and Space Matrix.

Dev Vig (Founder) – With a dazzling MBA degree Dev is an engineer by profession. He has spent more than 15 years in dynamic areas of sales, marketing, and consumer insights. His ability to understand the consumer psyche has helped in getting highly relevant projects and also a highly satisfied clientele. Before starting De Space, he has worked in firms like Bharti Telesoft, Rediff.com, AOL, BabyBerry as a cofounder.

De Space Interiors holds a giant team of 70 members. A strong backend team of contractors, carpenters, painters, and electricians for the clients so that they can be relieved of the stress of finding some good ones on their own. It is now one of the top space interiors India.

De Space – How It All Started?

De Space story started when the founders completed their home interiors. It so happened that people praised their designs and that’s when they realized it has a huge potential. On doing some further research, they understood the Bangalore interior design market is highly unorganized with local contractors ruling it and consumers who are unaware of the details often end up spending money on what they were not even aware of.

As a result, they spoke to a lot of homeowners and figured that the consumers faced issues such as non-transparency, delays, unskilled labour and would love to hire someone who would give them a turnkey solution without them being involved in the operational aspects. This indicated a clear gap in the interior designing market in terms of professionalism and the duo decided to do their bit in filling up this gap.

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De Space – Name, Tagline & Logo

De Space Designs Logo

The name “De Space” means “Of space”. Since the whole focus of the organization is on space interiors planning and effective utilization of the space available, the founder duo felt this is an appropriate title for the company.

De Space – User Acquisition

When De Space interiors Bangalore, got its first project the co-founders never had a concrete plan for reaching the 100th client. “It was an idea that we had tried and decided to stay open for learning and ensure we make necessary changes with every project that we execute. This approach of ours enabled us to climb the ladder slowly and build on our clientele” Says the founder duo.

The company doesn’t advertise its interior offerings. They believe that their clients are the strongest assets and brand evangelists. Also with their core focus being on client satisfaction and transparency, it has helped them to create a strong word of mouth, which has resulted in a substantial increase in their clientele. In the year 2018-19, Despace has done five new projects that came from the existing clients which are surely a testament to the kind of service that de-space offers.

De Space – Business Model & Revenue Model

De Space interior works on only design and turnkey modes. Design only costs are calculated as per the number of man-hours that they need to dedicate to designing the interiors. The turnkey model covers the labour, material and designing of the project and is charged accordingly with due considerations to the margins.

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De Space – Startup Challenges

It’s a known fact that any organization cannot be huge with the sole efforts of its founding team. It requires an extremely strong team of people who believe in the vision of the founders and walk on the same path as theirs. Like any other company, De Space interior designs also faced the challenge of having the right set of people supporting them.

The founders also noticed a gap in the high-quality interiors market which was finding skilled labour in the industry. They spent a lot of time finding the right resources and getting people on board in order to ensure client satisfaction.

Hence, in the early years of inception, they decided not to grow exponentially and rather focused on creating a team that would help the founders to scale while not diluting the principles of high-quality space interiors services.

While it might have made our journey slower, it helped us to ensure we built a strong foundation, and it’s that foundation today, that has helped us to reach where we are today. We strongly feel one is known for the quality of work she has done, not the quantity of work – said the founders proudly.

With residential units size reducing regularly, the real challenge lies in doing justice to the space available, something that d space interiors intend to capitalize on.

De Space – Competitors

There are quite a few major competitors in the market who have spread out their operations pan India eventually. The company does not compete with the providers that give the customers standard factory-made products as part of their interior solutions. The De Space competitors are FHD Group India, Dreamspace India, Asense Interiors.

De Space – Future Plans

De Space was founded in 2005 which is a full service and Interior Architecture studio. De Space Designs are change-makers who are committed to connecting Visions, Ideas, Culture and People, to improve the world we live in, and the quality of life for all, through a sustainable, human and earth-centred approach to design. They aspire to create sensory journeys that inform, inspire, comfort and heal humanity in every project they take.

De Space interiors Bangalore completed its 400th project in 2019, and the team has been scaling up to accommodate upcoming projects. The founders are positive about the future and are confident that their high-quality, innovative solutions will help them to become a strong player in the market for the long term. They currently only cater to the Bangalore market and is planning to expand to other cities further on.

Zomato Success Story – Latest News | History | Founders | Funding

Zomato is an Indian food delivery startup founded by Deepinder Goyal and Pankaj Chaddah. Zomato hits $3.9 Billion valuation. Read about Zomato Success story, history, tagline, founders, startup challenges, funding, wiki and acquisitions.

StartupTalkyRishabh Rathi

De Space – FAQ’s

What is De Space Interior Designs?

De Space offers a turnkey interior designing solution to resident owners. There is a lot of focus on space planning, something that is a challenge for the majority of homeowners.

Who is the Founder of De Space?

De Space is founded by a husband-wife duo Dev Vig and Akshata Menon Vig. While Akshata takes care of the designing part, Dev handles processes like sales, marketing, and operations.

Where is De Space interior design Located?

De Space Design is located in Bangalore, India.

Who are the competitors of De Space Design?

There are quite a few major competitors in the market who have spread out their operations pan India eventually. FHD Group India, Dreamspace India, Asense Interiors can pose major competition to De Space.

August 17, 2021

Startup Name	De Space
Headquarter	Bengaluru, Karnataka
Founder	Dev Vig & Akshata Menon Vig
Sector	Interior Designing
Founded	2010
Parent Organization	De Space

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