Some people are frightened to invest lakhs of lakhs in IPOs or shares. Because apparently, no one is ready to fund a hefty amount on any such financial startup services other than renowned organisations like Bitcoin or Cryptocurrency. But an Indian tech-finance company launched with the aim of offering retail brokerage, IPOs & Stocks, Government securities, currencies and commodities, bonds and mutual funds at a low-cost rate. If any finance platform offers a discount on the mutual fund or bonds, then people usually entice to such a maxim.
Besides, it isn’t anticipating any such return from the trader or users sides. This is why Zerodha became the talk of the town in terms of generating discounts without expecting to raise its fund resource.
Factually, Zerodha is the first discount broker organisation in India with no barriers in trading. Instead of investing a huge amount in uncertain things that make us vex on second thoughts, two brothers- Nitin Kamath and Nikhil Kamath joined together in building a trustworthy relationship among investors by reducing commission on the transactions.
Both the brothers launched Zerodha in 2010, by enabling customers to buy or sell stocks on their platform. And by 2016, the company crossed over 1 lakh active clients and stands as the largest brokerage firm in India by active client base. As of 2021, Zerodha valued over 1 billion dollars with more than six million active clients.
Zerodha is a barrier-free brokerage model, which offers discounts on online trading services, wherein they reduce operational costs. The firm always function with a sole aim to generate low-cost financial services to people and offers other services such as-
Retail brokerage, where the clients are asked to pay a flat fare of 20 rupees on the trading commodities and delivery equity is no-cost.
Zerodha trades wholly-owned entities or commodities to those registered clients.
Zerodha broke the record of generating 25% returns on the investment funds in its first year, which didn’t even happen to NIFTY.
Zerodha became a venture capital firm and aided other startup companies in their initial stages of business, for instance, Zerodha funded Smallcase and ERPNext startups.
In April 2021, the founder of Zerodha Nithin Kamath repudiated offers in raising funds to their firm from notable financial organisations created a buzz in the business world. Currently, the firm is running stable for its clients without any defile. The founder cleared the air by saying “No need to raise funds just because someone is ready to give it to you” and financially the firm is profitable and has zero debt.
So the reason behind not raising funds is that ‘they’re not ready to accept unwanted money just because someone is offering to’ and moreover, there is no need to raise funds as the corporation is not spending a penny on any selling-cost and ultimately becoming more profitable being a discount brokerage firm in India with a reputed brand name in the country.
Last 2 years have been spectacular for @zerodhaonline. Lucky to be at right place right time, ready with products & initiatives when there was a surge in retail participation. With success, what I say gets valued more 😬Here are a few questions that we get asked frequently 1/11
Zerodha doesn’t have a well structured and diverse revenue model but being the top used company for stock trading and with the increasing number of users turning to stock trading and in turn, leading to increased users of the platform has resulted in making the simple revenue model of the company profitable. The company earns its revenue mainly from two sources.
Transaction Charges:
Zerodha earns Rs.20 or 0.03 percent whichever is less for each and every F&O and intraday equity transaction. Futures & Options (F&O) are a major type of stock derivative trading in the share market. It is a type of contract where two parties sign to trade a stock asset at a predetermined value on a later date.
Account maintenance Charges:
Zerodha also charges its users annually for maintenance of the account of the user. The fee levied by the company on its users is Rs.300 per annum. With the increasing number of users, the company has earned quite an extensive amount that contributes to the major portion of the company’s revenue.
The company follows the principle of Low Margin and High Volume Model. That is they collect less margin for every transaction but by having a large number of users and increasing transactions, the company earns its revenue.
With the company doing its business online, the operational cost is minimal and doesn’t lead to unnecessary expenditure that would have been required in the case of a brick and mortar financial services company.
The people in the current world are very informed about the happenings around them and have found that the stock market can be profitable even with the risk that comes with it, unlike years before only when few people were trading in the stock market. With the increased participation comes the need for a financial services company that offers the best services to the investors and that is safe and secure.
Zerodha has proved to be that company by charging only a discounted brokerage rate and having not faced any major violation from SEBI and other exchanges since its inception and the trust it has built with its 7 lakh and more users across the globe.
FAQ
What is Zerodha?
Zerodha is a financial services company founded in 2010 that offers services like retail brokerage, currencies and commodity trading, mutual funds and bonds. The Bangalore based company is the largest stock broker company in India in terms of active client base.
What is the revenue of Zerodha?
The revenue of Zerodha as of 2020 is INR 1,093.64 crores INR. The company earned a revenue of more than INR 1500 crores for the financial year 2020-21 which is an 80 per cent growth in the revenue from the previous financial year.
Who founded Zerodha?
Zerodha was founded by brothers Nithin Kamath and Nikhil Kamath in August 2010. Nithin Kamath was previously working as a sub-broker in Reliance money where he felt that retail investors required more and started Zerodha which is the first discount brokerage in India.
Pinterest has always known to be a platform where creators and their work shine, the creators and businesses are the main part of the Pinterest community. Over the past few years many creators have been using Pinterest to showcase their work or business in a way that inspires people.
Especially in the times of the Covid 19 pandemic people and small businesses are using Pinterest for inspirational ideas to be occupied with the new normal way of life. The creators on Pinterest are known to be expressive, inventive and unique and different from the influencers on other social media platforms, like Instagram.
This is why Pinterest has recently come up with many tools and resources, which will help Pinterest Creators grow, get recognized and reach their audience. The platform also has a Pinterest academy that gives free online courses for creators with business pages so they master technical and back-end parts of their creative highlights. Pinterest academy helps the creator to tackle their campaign objectives, build and launch a campaign and reach their target audience.
Pinterest is a popular American social media platform that is designed to enable saving and discovering of information and ideas. The users save content or pins which can be in the form of images, animated GIFs and videos, and make pinboards (categories) out of them.
This app was created by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010 and has its headquarters based in San Francisco, California. As of 2020, Pinterest is known to have over 400 million monthly active users. The same year, the company introduced story pins and creator profiles, to make it easier for its highest profile users to show off their projects and grow their following.
Currently, Pinterest is taking more steps to support their creators by launching a creator’s fund that will pay a small group of influencers to create content for the platform. The funds are said to provide over $500,000 in cash, to eight creators and then adding more creators to the program throughout 2021.
It also introduced a new set of policies for its creators called the Creator’s guide that require them to fact check and create an inclusive environment. Most tools mentioned below will help the creators save time, get better results (according to more pins, repins and traffic) and be consistent.
List of the tools made for Pinterest Creators are:
Addition of Creative partners
The Pinterest partners program offers creative specialty partners such as Adobe Spark, Snappa, PicMonkey, Over and Canva. The services and tools from these platforms can be used by creators and small or medium businesses to create, design and publish pins on their business accounts. These platforms are experts in content development and help users in designing creative images which will be posted as pins.
Story Pins
Pinterest Story pins
Story pins allows its users to create their own pins, format their videos, voiceovers and image and text overlays. Story Pins turn ideas into creative stories, are posted directly and presented to users looking for inspiration. Similar to Pins, this new story format can be saved in boards and remains visible along the way, unlike Instagram’s stories that have a time limit.
Analytics and measurement tools
Pinterest Analytics Tool
Pinterest is launching new analytics tools in the engagement tab, in order to help the creators of business accounts to track the progress and performance of their pins over time. The users of business accounts can find statistics on their individual pins or even open the redesigned analytics dashboard which allows the users to check further details of content performance.
The engagement tab also allows its customers to interact with users and respond to their comments. Tools on the engagement board like impressions and Escrow are used frequently by the creators. With the help of these tools the creator can know which pin or category engages their audience the most.
Pin builder gives the users of business accounts multiple easier and faster options to crop images, add their logo and add text overlays to the pins. The pin builder helps the user to add more context to your pins in a personalized manner so that the pins are recognizable and attract more people to their profile to find more. Many new fonts have recently been added by Pinterest so the creators can further customize their pins.
Buffer
Buffer is one of the most unique tools that Pinterest offers, it allows the users to find images from any website and then add it immediately to your Pinterest schedule. They are some things that a buffer does really well like creating a posting schedule and easily adding images to your queue.
Buffer allows its users to post their pins on multiple networks such as Twitter, Facebook, or even LinkedIn accounts at the same time. The Buffer tool however, comes at the price of $10 per month for unlimited pinning and is available for free for seven days.
The main benefit of buffer tool is that it saves time, the user must simply head over to their schedule tab, schedule the days or the specific time they want post. Then add the content to the queue and let Buffer do all the hard work for you.
Tailwind is a complete Pinterest management tool that helps creator with some analytics options and schedule similar to Buffer. Besides scheduling and checking stats, it allows creators to analyse their competitors, check for what’s trending, top repins and even find the most influential followers.
Tailwind is also not free and costs $10 per month with a free trial. The tool is specifically designed for Pinterest and is a necessary tool for marketing your business on Pinterest. To use this tool the user must create a tailwind account and then connect it to their Pinterest account.
It performs similar to buffer when it comes to scheduling but has additional features like “pin inspector”, where the creator can check how the individual pin performed. Another feature of tailwind is that the user can see which board has a high engagement and which board should be focused more upon. This tool will replace 2 or 3 smaller tools.
Viraltag
Viraltag is another popular option for scheduling the pins for the creators of Pinterest. Through Viraltag, the user of the business account can browse from a pre-selected set of images or even upload their own image and schedule them according to their preferred date or time.
This tool can be used for other social media app like Twitter and Facebook, etc. and costs $29 per month. Similar to other scheduling tools the user must first create an account, then adding the Viraltag bookmarklet to your browser.
From there, whenever you open page with images, you can click the bookmarklet and select the images and schedule them to your liking. This tool is said to be best for users that typically post images that are created by other.
PinGroupie is a allows creators to find and join particular group board on Pinterest, and later contribute to those boards. Pin groupie is free, and offers other options like sorting boards by popularity so you can see the boards with the biggest following, pins or likes.
Some boards are known to have over thousands of members and PinGroupie allows all the members to contribute towards the same board. The members can post more than hundred of pins after you get accepted to join the group.
Through PinGroupie the users can search the database for groups that fit their particular niche. While searching for the groups, this tool gives you the option to filter them by category, title or even description.
Loop88
Loop88 is especially for Pinterest creators that have big following and engaged audience. With the help of Loop88 influencers on Pinterest can reach out to advertisers and brands who want to spread their message on Pinterest.
The main reason to use this tool is to increase exposure, repins and get more followers. Loop88 was created to connect popular pinners to marketers or advertisers. By doing this the Pinterest creators can generate some revenue depending on how popular the creator is.
Rich Pins are not like normal pins as they have the greatest number of shares, repins, and likes. Rich pins are usually images that have usefully information for the users. Topics such as places, articles, products, recipes and movies have more possibilities of become a rich pin.
In order to get rich pins to show up when you pin content from your site, the user must open graph the user has to Open Graph Schema Markup on their articles. Once the user does that, Pinterest will pull information from those meta tags to use.
Pinvolve
Pinvolve helps in saving time especially for the creators who share a lot to Pinterest and Facebook. Pinvolve is an easier way to convert Facebook posts into pins and vice versa by placing their Pinterest pins on their Facebook page.
The pro version which is $9 per month does this automatically, while the free version requires a bit of manual work. PinAlerts on the other hand, will send the creator an email notification wherever someone pins content from the user’s website or the website of a competitor.
IFTTT stands for If this, then that, this tool helps in automation in the area of marketing. The tool is free and can be used for most social media sites. The advantage of using this tool is that the user gets to set up his own command or action on how they want their content to be posted.
After connecting two social media sites like Instagram and Pinterest, the tool will automatically post any picture you post on Instagram onto a Pinterest board depending on the action.
Pinterest Widgets
Pinterest widgets has a wide range free tools that are the most important for a Pinterest creator/influencer. This tool will create attractive widgets for your website, the creator can choose from a variety of different widgets already present in the tool.
Then click one of the boxes to select a widget, after that the tool will generate a code that a user can copy paste onto their website. With the help of this tool the user can add their Pinterest profile as a whole or as a single pin on their website or blog. The five widgets that Pinterest offers are pin it button, follow button, pin widget, profile widget and board widget.
Pinstamatic
Pinsmatic will help you create a good-looking pin out of anything it can add text, songs from Spotify, a twitter profile, map location and many more. Pinstamatic will build the image automatically for the creator, so they can share it immediately to Pinterest.
Conclusion
Pinterest is one of the social media platform for people who are creative and want share their art with others. The tools above will help these creators become Pinterest Influencers in a short period. It will also allow any Pinterest creator to improve the efficiency and effectiveness of their pins and reach their target audience.
Frequently Asked Questions
What is Pinterest?
Pinterest is a popular American social media platform that is designed to enable saving and discovering of information and ideas.
Who are the founders of Pinterest?
Pinterest was founded by Ben Silbermann, Paul Sciarra and Evan Sharp in January 2010.
How many users does Pinterest have?
As of 2020, Pinterest is known to have over 400 million monthly active users.
What are the tools that can be used by Pinterest creators?
The tools that can be used by Pinterest creators are
The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.
For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.
Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, ‘Let’s Dunzo it’ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.
Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.
Dunzo logo
Dunzo Services
Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.
How does Dunzo work?
Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is efficient in helping their customers.
In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.
Dunzo’s USP
References from Bollywood
To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.
Dunzo uses Bollywood References
Meme Marketing
In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.
Dunzo Meme Marketing
Moment Marketing
Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.
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Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo. The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.
Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.
Dunzo Social Media Marketing
Dunzo Comic Series
Dunzo ads has come up with a unique way of engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.
Hyper-Local Communication
As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.
Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations
Content in the Mundane
One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.
Dunzo’s Content in Mundane
Campaigns and Consistency
Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.
Dunzo’s Woman Empowerment Campaign
Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brands’ legacy to pull us back into simpler times.
Dunzo 90’s Campaign
Conclusion
Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, let’s say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.
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Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.
Who are Dunzo’s target audience?
Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.
What services does Dunzo provide?
Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.
How does Dunzo work?
Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.
What is Dunzo?
Dunzo is simply an app that offers services to deliver and transport.
Advertisements over the years have significantly affected the way we think and make choices. The concept of free will and independent choices are mere idealistic believes that we have today. But as for the advertising industry and for the multinational companies the extent of advertisements they do is not enough.
The expanse of advertisements is going to go beyond television, newspapers and websites; now into your dreams. Various studies have successfully proved that by tweaking certain aspects of the advertisements and effectively using the psychological nature of the human mind, companies can now play advertisements in our dreams.
Dream incubation uses various stimuli like sounds, images or sensory cues to monitor and control one’s nighttime visions or in fact dreams. It is not a modern invention. In fact, inducing dreams have been in practice since the beginning of human civilisation.
In the fourth century BCE, Greeks used to sleep on earthen beds inside the temples of Asclepius, in the hope of entering an induced state of a dream through which the cure for many diseases will be revealed.
With modern technologies, newer possibilities were opened that were rooted in scientific evidences. These days researchers have successfully been able to control dream content through external stimuli.
Through this effective monitoring and conditioning, researchers have even been able to make people answer several questions while they are dreaming. It is mainly because people are more vulnerable when they are asleep. From a business perspective, this is a huge opportunity for advertisements.
According to an open letter that was published on site named DXE, the scientists have already warned about this and enumerated the intricacies of play of ads in your minds.
There they have explained how the concept of dream advertising or dream incubation will enable companies to engineer ads right into your subconscious when you are sleeping. The biggest fear here is that this is not in the distant future and dream advertising is already tested in public. Which means it is here!
Molson Coors Dream Implantation Project
A company named Molson Coors beverage company openly admitted that they were able to manipulate user’s dreams so that they will see images of alcoholic beverages when they sleep. This is mainly through a variation of Pavlov’s classical conditioning.
The notion of Targeted Dream Implantation or TDI has its history dated back to over a century. Scientists who have researched into the details of TDI have observed that dream implantation has been very useful in cases of initiatives that try to help smokers quit smoking. They say that these people smoked 30% less when they dreamt about the smell of rotten eggs and cigarettes.
According to Molson Coors, who collaborated with a professor from Harward University, Department of Psychiatry, Mr Deirdre Barrett said in their press release that “Barrett worked with the Coors team to develop a stimulus film that, when paired with a curated eight-hour soundscape, induces relaxing, refreshing images including waterfalls, mountains, and of course, Coors”.
The Coors experiment was rather interesting. They asked customers to watch a very short ad before they went to sleep that featured waterfalls, mountains, Coors Beer etc. and then they played a custom soundscape while they were sleeping. Out of the 18 people who participated in the experiment, five of them reported that they dreamt about the Coors Beer.
Although the results of these experiments are not officially published, one can imagine the scope of such a revolutionary study on the entire direction of advertising in the future.
We must also look at smart devices like Alexa which can actually function on their own if they want to or if they are guided by a larger governing body. Devices like these will be able to play anything that they want if the advertisers purchase advertising time on these devices.
These devices can also be used to detect details like the sleep pattern of people, behaviours, song preferences etc. that could help them influence dreams in the company’s favour.
Concerns about Dream Implantation
Various association of scientists and media firms like the Guardian have already expressed their criticism and deep disregard for such an initiative. Sleep and dream researchers themselves have urged for a nuanced regulatory system that controls advertising laws.
They are of the opinion that such initiatives should be nipped much before it starts to have a very strong hold on people. The extent of privacy breach that would be facilitated through such unfathomable domination of one’s free will cannot be ignored.
Apart from the problem of privacy breaches, it is also an issue of free will. Humans have the right to make informed choices, However, the popularity of dream incubation will result in the exercise of manufactured choices. Right now, all of us can heave a sigh of relief at the cost ineffectiveness of such an initiative for commercial purposes.
One Plus since its launch in 2013, has grown to become a serious competitor to the established brands in the industry. Founded by Pete Lau and Carl Pei, OnePlus had humble beginnings with only 5 employees which have exponentially grown to employ 2700 people today. In fact, OnePlus has put an end to the duopoly of Samsung and Apple. In 2021, they claimed an annual turnover of $2 billion. The quick growth of the debutante company have brought in a lot of attention to the company’s marketing strategy.
Until OnePlus, android manufacturers were not particular about user experience. However, OnePlus observed this gap and decided to play in. They kept user experience and requirements as the base of their products. Their customer services are also driven by this ideal. When the customers felt that their demands and requirements are being catered to, the company was able to build up their trust.
Collective Sense of Community
Anybody using OnePlus will be aware of their strong community in which the brand always maintain a deep contact with. Today, it has more than 5 million members.
From meetings to queries, OnePlus community is a go to place for all its customers and act as a bridge between them (customers) and the management. Another highlight is that, this community is a place of dialogue where the users can also submit their ideas and proposals to the firm.
Increasing People Participation
OnePlus primarily endorsed its products through their own customers. When they became brand advocates, the credibility of the firm increased. Apart from that, OnePlus provided high quality gadgets at competitive prices. As they gained public popularity, they slowly ventured into the social media space where they have immense support.
OnePlus took a unique turn when it came to delivering their phones. To build up excitement and demand, they gave away gadgets initially only through contests and referrals from existing OnePlus customers.
Just as they expected, it created a sense of spurring exclusivity which was never seen before. Because of this reason, every time when a OnePlus products is announced, the entire mobile industry waits eagerly for it.
Generating Publicity Through Word of Mouth
Working of quality and user experience, OnePlus was able to build a very strong customer base who trusted the company. A large portion of their popularity was spread through word of mouth.
Their reach will be evident when one get to know that they sold 1.5 million handsets by 2014 in the international market without spending a single penny on marketing. This is the magic that quality and connectivity can do.
Tag Line and Advertisements
With the tagline ‘Never Settle’, OnePlus have conquered the social media market like never before. Their messaging posts ads had this tagline which was taken to their hearts by the customers.
Their campaigns such as ‘Smash the Past’ have become a great hit.
Through their effective marketing, they not only got a strong fanbase but also loyal advocates of the brand.
Keeping the Memory Afresh
While it is important to give the best to the customers, the time gap between each launch is also very important. Aware of such a scenario, OnePlus makes sure that they keep its memory alive within their customers.
For this purpose, they launch different colours and editions in a staggered manner across the product lifecycle. Since they only launch one to two phones every year, they are capable doing this kind of production and launching in an efficient manner.
OnePlus became popular by revolutionising the entire mobile industry by bringing in quality products at an affordable price. They were successful, mainly because, customers were also a part of this revolution. In fact OnePlus grew along with the expectations of the customers.
Analysing structural gaps and being aware of possible pitfalls, OnePlus carefully steered up the ladder through careful calibrations and tactical approaches to understand and deliver according to the needs of the customers.
FAQ
What is the target market of OnePlus?
The target market of OnePlus lies within the limit of 14 to 35 years of age.
What is the market share of OnePlus in India?
OnePlus has 48 percent market share in the smartphone market in India.
Who is the founder of OnePlus?
Pete Lau and Carl Pei are the founders of OnePlus.
Some people find such a predicament in order to trade their cryptocurrency into various cryptocurrencies such as Bitcoin, Litecoin, NEO, Cardona etc. So, here a cryptocurrency exchange company Binance established a smooth and reliable platform that aids in trading a cryptocurrency into various cryptocurrencies.
Binance was founded by a Chinese-Canadian business executive Changpeng Zhao in 2017. The main purpose of building Binance is to enhance high-frequency trading software. The company holds more than 500 cryptocurrencies trading software and virtual tokens for instance- Ether, Dogecoin, Cardona, Litecoin etc.
Moreover, Binance tolerates exchanging its own Blockchain-based cryptocurrency Binance Coin BNB. Binance provides various services to its users like helping out in making investment decisions, transfer of electronic funds and eligibility to earn interest.
As of now, Binance is currently functioning in more than 180 countries except the United States of America, Italy and the United Kingdom. In the past two years, Binance has been struggling with multiple warnings from various governments regarding its spurious and counterfeit activities in the name of global trading of cryptocurrency.
Financial Conduct Authority banned the world’s biggest crypto exchange company Binance from conducting illegal ‘regulatory activity’ in U.K. as the company didn’t register with the FCA in order to operate their services in the country.
Binance helps in trading, listing, de-listing, fundraising and withdrawal of international cryptocurrencies. Besides, the company also provides services in exchanging its own cryptocurrencies with enormous benefits through initial coin offerings.
Binance allows the trading process with the support of these seven types of trade orders- Limit Order, Market, Trailing stop order, LLimit TP/SL Order (Strategy Order), Stop market order and Stop-limit orders. People can exchange their cryptocurrencies with these trade orders.
Other than the exchange of cryptocurrencies, Binance also generates users to earn interest by funding Stablecoins in the market for an exchange. Besides, interest is estimated on the coin’s tenure, value in the market, interest rates available on such coins.
Binance bestows Visa Card which is a credit card that accesses users to convert their cryptocurrency into fiat current and can spend that liquidity money on products.
Target Audience of Binance
Binance highly targets those investors who are ready to fund a hefty amount of cryptocurrency in the market for the exchange of high-frequency cryptocurrency.
Binance, being the largest and most famous cryptocurrency exchange in the world with its own two forms of cryptocurrencies, has a business model that makes the company a highly profitable enterprise.
The company earns its profit by trading fees, fees from its broker program, interest on loans, stock token spreads, mining services, interchange fees, cloud offerings and profits from investment.
One major source of income for Binance is by charging brokerage fees in Binance Coins (BNB) for every transaction that takes place on the exchanging platform. It also makes capital gains on the coin investments and thus makes the BNB coin price rise.
What is unique about the Business model of Binance
Binance charges a fee for trading cryptocurrency. When a user buys or sells a cryptocurrency, generally Binance charges a 0.1 per cent fee for the trade. But the charge can differ according to the currency and type of exchange.
Investing
In 2018, Binance began investing in other cryptocurrencies and it also distributed ledger technology projects. The company can earn when the investments are sold at a profit and the incoming dividends also serve as a source of income.
Mining Services
In 2020, Binance introduced two mining pools for mining bitcoin and Ethereum. Bitcoin users are charged 2.5 per cent and Ethereum users are charged 0.5 per cent pool fees by Binance.
Spreads
Users of Binance can buy stock tokens from April 2021. Stock tokens are similar to real stock and the value of the underlying shares determine the value of the token. Binance earns through spread from the difference between the buying and selling price even though a fee isn’t charged for buying and selling of tokens.
Interchange Fees
In July 2020, Binance in partnership with Visa launched a Visa debit card. Users need to transfer funds from their cryptocurrency wallet to the spot wallet. Binance charges an Interchange fee when the debit card is used for making a purchase. The fee is paid by the merchant and is less than 1 per cent. Binance also charges a fee for ATM withdrawals and payments up to 0.9 per cent.
Interest On Loans
Binance allows its users to take cryptocurrency loans for a period of 7-180 days by pledging their crypto holdings as collateral. Binance earns by way of Interest on these loans and the interest is calculated based on the amount taken as loan, the time period and the collateral.
Cloud Offerings
Binance Cloud platform allows users to launch digital asset exchanges using their software-as-a-service capabilities. Binance offers other services apart from spot trading like peer-to-peer fiat exchange, etc. Binance charges an annual fee on their cloud products and splits the trading commission with the investors.
Cryptocurrencies are gaining popularity in the present and have become a popular form of investment among many due to their changing value and the transactions being secure while paying using cryptocurrencies online are some of the many factors for the popularity of cryptocurrencies.
Changpeng Zhao has utilised his existing knowledge of cryptocurrency and has made Binance a major player in the cryptocurrency exchange platforms with its unique features and effortless trading.
FAQ
What is Binance?
Binance is the largest online cryptocurrency exchange trading platform founded in 2017. The company was initially based in China and is currently headquartered in Malta due to the increasing regulation of cryptocurrency in China.
Who is the founder and owner of the Binance?
The cryptocurrency exchange platform Binance was founded by Changpeng Zhao in 2017. Previously, he had founded a company in Shanghai that built a high-frequency trading system for stockbrokers, Fusion Systems in 2005.
How much profit has Binance made as of 2020?
Binance is expected earn profit of $800 million to $1 billion in 2020. In 2019, Binance earned a profit of $570 million.
Chris Xu is a Chinese American, who is the founder and CEO of the most iconic fashion domain Shein. Since his heyday in 2008 began, he has been known as the notorious e-commerce venture.
He is a Chinese born in the United States, where he did his graduation from Washington University. Before Starting with his idea of making Shein, he was a member of a trading premium enterprise-Nanjing Aodao.
Moreover, he fit into everything all by himself from self-designing his products to generating customers to make a purchase- Multi-Talented in sales, marketing, revenue, and supervision. His hard work really paid well towards making Shein, which developed as an eminent empire of fashion all over the world.
Chris is the Chief Executive Officer of the notorious fashion B2C platform and the sole creator of Shein which vends various products such as accessories, clothes, Application software and shoes underscoring on women and kids.
Chris Xu’s determination on creating the fashion portal is stupendous as he recruited fashion designers from different parts of the world to contribute the best products according to customers’ preferences, And He did it.
In the meantime, he mastered the marketing field especially in Search engine optimization (SEO) and launched his long-held aspiration ‘Shein’ in 2008. As a means to accomplish the Shein globally, he partnered with designers. And now, he is one of the richest men and renowned entrepreneurs.
Top 10 Unknown Facts about the founder of fast-fashion platform ‘Shein’ Chris Xu:
Chris Xu created Shein with the money, he earned by selling wedding dresses
Chris Xu implemented his idea of creating fashion stuff at an affordable rate commenced in 2008 where he espied that wedding dresses are one of the most highly-trending as well as expensive products from international markets.
So he sold his wedding clothes at a bargain-basement range to customers, there, he began the process of building Shein with the money he has earned by selling his wedding clothes.
He analysed the demand of people and worked on fashion which gravitates among gen Z.
Chris Xu is known as SEO pro
When he moved to Nanjing and worked as an integrated member in the marketing consulting company- Nanjing Aodao Information Technology. Being a part of the marketing department, he became a pro in SEO and leads the technical tools by himself.
Chris Xu created the Chinese fashion Empire
He began this most popular fashion platform with an aim to improvise the currency conversion, where he faced the issue which stopped international customers from purchasing products.
Chris Xu shaped a designer team
He formed a designer team in order to attain global recognition, so he partnered with many designers by assigning 30 per cent commission for their work.
Chris Xu’s plan for Shein mainly focuses on collaborating with young designers. The program is termed “Shein X”. The program supports rising designers who lack resources to get a breakthrough and their talents to get noticed.
The inaugural group of designers for this program are seven creatives who offer fun, unique and fresh designs. The partnerships are for three months which can be extended further. And the next batch of seven designers will be selected through an application process.
On June 29, 2020, the Central Government of India banned 59 Chinese applications citing privacy concerns as the reason. Shein was one among the 59 applications and was alleged that the customer data was being stolen and was transmitted to locations outside India in an unauthorised manner.
Shein issued a statement in this regard on 8 July 2020, saying that the company was working diligently on preparing and submitting significant documents required by the Indian Government that comply with the new policies and that customer privacy was its top priority.
Chinese don’t know Shein founder
It is difficult to believe that a company as famous and successful as Shein and its founder isn’t known in the country in which it considers as a product headquarter, is it not? Shein has its headquarters in Guangzhou, China where its production takes place. But the company is engaged only in the exports business making it unknown to Chinese consumers, thus making Chris Xu another human being in the masses to the people of China.
Shein has had its share of controversies in the past. In July 2020, the company was caught in the headlines due to selling a swastika pendant which was identified as a Nazi symbol.
The company apologised via social media post stating that the pendant was meant as the Buddhist symbol that stood for spirituality and good fortune.
Another controversy that Shein faced was because of a phone case that had a black man cuffed with a white border. After severe backlash, the product was removed.
In addition, the general controversy that Shein might be a scam site as the products were sold at a price that is less compared to most brands targeting women as their customers.
Chris Xu’s Net worth
The net worth of the online fashion platform exceeds $15 billion. The company ships its product to 220 countries and the US is considered Shein’s largest market.
The company also earns income through YouTube and other platforms. The revenue data of the company isn’t established but the income is estimated at $10 billion annually.
Conclusion
Creating a brand that does not have a physical presence but is recognized and has held its top place in the industry for years is no easy feat. Chris Xu is the man behind this massive success. His idea’s fruition has been a lifeline to women around the world who want to celebrate fashion but at an affordable price. And the mystery created due to the lack of information on this dedicated billionaire CEO only adds up to the allure.
FAQ
Who is Chris xu?
Chris Xu is the founder, entrepreneur and CEO of the renowned fashion platform Shein.
What is the net worth of Chris Xu?
According to the reports, it is estimated that Chris Xu’s net worth was around 15 billion, with a ten thousand sales turnover per day.
There are several steps to raising money for your business. A strong, well-thought-out pitch deck is the first step on the road to success. But do you know how you create one, or are you new to this? Have you recently started a new venture? It’s okay if that’s the case because this article is for you!
Before we go any further, know that a pitch deck is a collection of slides that helps you tell a compelling story about your firm to potential customers. The primary goal of a pitch deck is to present a notion to investors that pique their attention and inspire them to engage with you further.
We agree that creating a solid pitch deck for a freshy can be difficult, but know that nothing is possible. In earlier times, entrepreneurs and large companies have leaned on building a pitch deck from the ground up at the start of their journey. However, now we have access to pitch deck templates online. Besides, you can also go through the available decks to get inspiration for your deck through the internet.
Without wasting any time, let’s begin with the article to learn what should be included in a pitch deck to make it stand out. Consider the following classification of slides while creating your deck:
Slide 1: Introduction to your Company
The first slide of your deck should define and explain your company in simple terms. It would be fantastic if it had a unique value proposition. In this slide, you can outline your business, the challenge it serves, where you are situated, the management team’s expertise, and any major traction previously developed in max 4 to 6 bullet points.
Slide 2: Company’s Mission or Vision
Your second slide of the pitch deck must be regarding the company’s mission. Don’t go into details; keep it simple and to the point to give the investors an idea. Your slide must consist of a concise explanation of the company’s mission and vision. By that, we mean the objective that you believe you can achieve and where you want yourself to be in the future.
Slide 3: Problem
A problem that the industry’s target audience is facing should be described in this slide of your pitch deck. Providing this information will demonstrate your products or service’s importance, stressing why they are necessary for the market.
Slide 4: Target market
You must address your target market in your pitch deck because every firm caters to a specific demographic. It would be great if you also include information on your company’s competitive environment as well as the possibilities for it to thrive.
Know that Investors prefer to put their money into enormous prospects with large target markets. Hence, utilize this slide to define your market. You can use graphs to indicate how your organization will address a huge portion of the potential customer base to deliver your information successfully.
Slide 5: Solution
This Solution slide must show how your company addresses the difficulties that the target market is facing and must explain why your recommended solution is superior to other options available in the market. The simplest way to share this knowledge is to tell your customer’s experiences about how your products have improved their lives. Then, to make it more effective and to show credibility, you can back up your statements with product photographs and details.
Slide 6: Traction
The purpose of the traction slide is to relieve potential investors’ anxieties about risk because demonstrating that your firm has gained early momentum in some form would be perceived favorably. As a result, show sales and business support growth to prove the viability of your business strategy. This presentation can summarize key metrics such as user count, profitability, and annual revenue rate of return in a simple bullet-point format.
Slide 7: Marketing and Sales strategy
It’s critical to explain how your product will be promoted and supplied to its intended market. Hence, tell about your strategy in this slide. Shareholders will use this information to evaluate a company’s market understanding and how its marketing plan differs from its competitors. Don’t overlook this step; you must remember that you’ll be needing a decent marketing plan to gain consumers or users, regardless of how amazing your product is. This slide could cover:
What were some of your early victories, and how did you achieve those milestones?
What primary marketing channels (social media, television, radio, email campaigns, etc.) will you employ?
What kind of corporate communications will you use?
What are your estimated customer acquisition costs per customer?
Slide 8: Competition
Investors will always be concerned about the company’s competition. As a result, this “competition” slide must include details about the traits that set your service or product apart from others, as well as the market alternatives.
You must demonstrate a thorough awareness of the competitive industry and be ready to respond to questions about your competition. If you don’t know who your competitors are, the investor can conclude that you don’t know anything about the market. Hence, to gain all the information regarding your competitor, you need to conduct a thorough competitive study.
Slide 9: Team
The team slide must highlight the management team’s knowledge and talents in marketing and selling a product. First of all, you must make a list of the primary team members; names along with their pictures. Then briefly explain their expertise and how their experience and knowledge may help the organization achieve its objectives.
Slide 10: Financial Health
Investors frequently want to assess a company’s economic stability over a three- to five-year timeframe. This would include financial data, growth projections, and information about the business strategy itself. In this slide, you can utilize data visualizations, such as pie charts and bar graphs, as they serve to be more effective than merely listing figures in presenting data.
However, it would be favorable if you avoid exaggerating and ensure that your estimates aren’t unreasonable. Because if you do the other way, your potential investors can dismiss your projections claiming it to be ridiculous or untrustworthy.
Slide 12: Funding
Most entrepreneurs ignore the importance of including this “funding” slide in their pitch deck. However, it’s vital to show how much money is needed to support the plan, as well as how the money will be used to help the group meet its goals. Doing so will assist investors in gaining confidence in your company, and the possibility of persuading them would increase.
Conclusion
Concluding here with the hope that by now, you must have a strong grip on how to create a killer pitch deck. We have done our part by providing you all the valuable information regarding pitch decks. Now it’s your turn to practically apply it; we guarantee you the best results. So give it a try and see how you get the deal in your hands.
Be it in the USA or India, from the prevailing countries to the average countries, every country and the citizens of it have heard the name of Berkshire Hathaway. The name has more fame than the international music bands. Not only the company’s name tag, what’s more, interesting is the name of the CEO of the company, Mr. Warren Buffett. People may not know the company’s whereabouts, but they surely know who Mr. Warren Buffett is. The company surely prevails in the national as well as international market with its work.
Every person and the thing he/she possesses has a story of its kind. A story may be forgotten actually, but when it’s more of a legacy, it prevails for an eternal period. Such is the case with Berkshire Hathaway of Mr. Warren Buffett. The company’s establishment is no less than a concrete legacy of its kind.
Now let us see what are the interesting facts about Warren Buffett’s Berkshire Hathaway.
These are the points that shall be discussed in the following lines. Hope you have a fun learning session reading about the interesting facts about Berkshire Hathaway. Here it goes then.
Berkshire Hathaway Net worth and stake ownership
Berkshire Hathaway logo
As per the latest data found in the year 2021 about Berkshire Hathaway, the company has a net worth of more than a hundred billion dollars ($100 B). Precisely, the stats of 2021 of Berkshire Hathaway announces that the net worth is around $103.3 billion. Also, the recent analysis report shows that the stake ownership of Berkshire is around 16.20%. The data was recorded last on March 3 of 2021. Some astonishing numbers for sure from the first of Warren Buffett.
Berkshire Hathaway Power percentage to vote
The voting power of the BH (Berkshire Hathaway) as per the report of March 3, 2021, is said to be 32.10%.
The Quotation by Warren Buffett
Indeed, a person with success always has a wise tongue. Just like what Warren Buffett once said – “Losing money for the firm is a mistake, but losing even a drop of reputation is a sin and is unforgivable.” He believes that money is a volatile object and losing it is understandable but respect is all in our hands and one should never lose it at any cost. A person is ultimately known for the deeds and respect he/she has earned in her whole life. No one remembers you solely because you had piles of green notes in your locker of the bank. So that’s why only a successful man can utter such wise words because of the profound experience he has.
Warren Buffett had a mind of a genius from the very beginning. He had purchased his virgin stock from the market for himself and her sister, at an early age of mere 11 years old. Back then, he made a huge profit of more than 800 dollars from his shares. Is not it so amazing that at such a young age, he had such strategical knowledge about the share market? It surely is. No doubt his name is written in stone plates today. His brilliance is at another level.
Behind the Curtain
There’s a very uncommon reason behind why Warren Buffett bought Berkshire in the year 1964. His sole motive back then was to terminate the existing CEO. The dispute happened due to a rejection matter between Buffett and the existing CEO of BH back then.
Here goes car into the hole
Surprisingly, Warren considers BH to be one of his mega losses. He goes like this because he had estimated the company’s net worth to touch 200 billion dollars which is still far away.
Dual stock class of Berkshire Hathaway
Warren Buffett had divided the company’s stock into two different classes. Major class A holds most of the stocks and the B class holds the small investments.
Yummy cash served hot
Warren Buffett has already planned multiple backup plans in case of any emergency and for that, the company has no less than 86 billion dollars cash balance so that the company never suffers.
The vintage edition of Berkshire Hathaway
Berkshire Hathaway textile manufacturing company
The company in 1939 was a small textile manufacturing company and had no such connections as today.
The company isn’t limited to one business and has side branches that involve making jewelry, encyclopedias, newspaper publishing ‘etc.’.
Names under Berkshire Hathaway
BH has its major stocks in companies like IBM, Coca-cola ‘etc.’.
Berkshire Hathaway D. Collection
The shareholders affiliated with BH have got only one dividend since 1965.
Berkshire Hathaway Multiple assets
The company surpasses Amazon in terms of assets, by having more assets than a company so big as Amazon, nearly 5+ times more.
About Berkshire Hathaway Employees
BH is a world of its kind. The number of employees in BH alone can make a small city. The most productive city ever.
Berkshire Hathaway’s special beverage
Warren Buffett favorite drink- Cherry Coke
Cherry coke is said to be Mr. Warren’s favorite drink and that’s why this is the BH special as they call it.
Conclusion
Warren Buffett has bought the company from the ground to the seventh sky and that requires a lot of drudgeries which all the employees affiliated with it have done. The company’s growth is still on the move and that’s what we call progress.
FAQs
Who is the CEO of Berkshire Hathaway?
Warren Buffett is the CEO of Berkshire Hathaway since 1970.
What is the business of Berkshire Hathaway?
Berkshire Hathaway owns many businesses which includes:
Insurance
Rail transportation
Energy generation and distribution
Manufacturing
Retailing
Does Berkshire Hathaway still make textiles?
No, The textile manufacturing company of Berkshire Hathaway shut down in 1985.
In order to pursue brand recognition, you have to deploy these marketing tools- Advertising, Publicity and Promotion. Each tool plays a crucial role in communicating products, catalogues or services of a brand to the users.
A marketing tool is a technique that helps your business to develop or dilate your products and services to the public. Besides, deploying marketing tools impacts a favorable effect on your brand sales turnover and brand awareness. Advertising, Publicity and Promotion are one way or another way to brew a company’s profile in the public.
You are watching a film on television, apparently there will be an intermission in between the movie and you see a clip regarding a product that they’re trying to sell.
Advertising is nothing, but a short duration of video clips which represent the brand. Moreover, it is done as a marketing communicating strategy among public audiences as it drives brand awareness as well as sales to the products for which advertising is for.
Advertising entices watchers to make a purchase on the products that they’re showing in such an ingenious way.
For instance, When you are frigging craving for something to eat while binge watching your favorite web-series on YouTube and out of nowhere, you see an advertisement of KFC, where an actor devours chicken wings, Urg! That appetites your hunger. Additionally, Advertisement can be done in paper form likewise- Magazine, newspaper, leaflets etc.
Ultimately leads you to order something on Swiggy or Zomato. This is how advertising works on marketing, by enticing public eye to make purchases forthwith, Besides Advertising should be appropriate, credible and pertinent to the brand.
Types of Advertising
Newspaper:
You will encounter Big Bazaar advertisements in the end or the middle of Newspaper apropos any offers available.
Big Bazaar Newspaper Ad
Radio
This mode of advertising is prevalent in olden days, because almost two-third of the population have listened to sports commentary on radio since the 60s and in the middle of time-out you will listen to Nestle ad most of the time back in those days.
Television
Naaptol is a great example for television advertisement, where time-slot is given to make as many as customers to call for them and allot an order for the particular product which the hosts are trying to sell for the seven minutes max.
Catalogues or Direct Mail
When direct mail was introduced, this played as an advantage to businesses in promoting their products in an effortless method by sending postcards, platelets or leaflets and papers to its targeted customers. When you open an email, you will see a plethora of emails from Swiggy or Zomato.
Zomato Swiggy Email marketing
Online
One of the easiest methods to drive traffic to your brand is to advertise your products or service online. For instance; If you are searching for mnemonics regarding to clear a predicament math exam and you encounter Byju’s in the bottom of your screen and asking you to enroll.
A few months back, world-famous Portuguese footballer, Cristiano Ronaldo moved two bottles of Coca-Cola off a table during a press conference which led to the company’s share price falling by $4 billion minutes after the gesture. This essentially is an example of bad publicity even though the footballer didn’t essentially demote the product.
Publicity is an activity through which a product or brand creates awareness among the buyers. It is generally the media attention for a product or service. Publicity can be both positive and negative. Companies use Public relations to have controlled publicity. It is a form of non-paid promotion.
Types of Publicity
Publicity can be a boon or bane to the image of the product or brand. The different types of publicity are:
News
News and media coverage is a common form of publicity and affects the product vastly as this information reaches a huge number of people. Since the company doesn’t have control over the news or the media releases the publicity can be both positive or negative.
Digital Activities
As the world has deeply immersed in the internet and people follow the movements of the company diligently as everything is available to them, the presence of the company and its products on social media is a kind of publicity as people tend to share the posts with friends and others.
Social Efforts
Social Efforts by the company gains the attention of the media and likewise the general public. Companies promote a green environment, action against climate change and other social problems which gains the company a positive image.
Events and Conferences
Companies sponsor music concerts, trips and other events, this helps in making aware the presence of the company to the public. Conferences are conducted by the company to attract investors and other potential stakeholders.
Partnerships
Companies partner with other companies to increase their customer base along with the other companies’ customers. This promotion is mutually beneficial and profitable.
Press Release
The press release is handled by the Public relations department of the company and this form of promotion is in the control of the company. Press releases are made to announce the major events of the company.
Product Release and Offers
Companies draw the attention of the public for their new products through product launch events. The product launch is also telecasted online through YouTube and other platforms. The company also gives away offers and discounts to help in creating more demand for a product.
Those pesky Ad Breaks while watching an interesting movie or a match is really an infuriating thing isn’t it? And they are the answer to the question ’What is promotion?’. Promotion is a process in marketing through which the company informs the user about the product, its uses, benefits and urges the buyer in purchasing the product. It is a form of communication from the buyer to the seller. It is a method to create awareness of the product among the users to coax them into choosing this particular product or brand over other competing brands and products.
Types of Promotion
As mentioned earlier, Ad breaks and advertising aren’t the only types of promotions a company uses to create awareness about its brand or product among the customers. The types of promotion used are:
Direct Promotion
Direct promotion is the promotion where the company communicates with the customers directly without any intermediary. This is done through email marketing, websites, promotional letters, etc.
Sales Promotion
Sales Promotional methods are the ones the company follows to increase sales by way of methods like buy 1 get one free, lottery, etc.
Public Relation
Public Relation is one essential component for the survival and sales of a company. The company uses PR to communicate with the customers and other stakeholders of the company to increase its presence.
Advertisements
Advertisements are the most common form of promotional activity done by a company. Advertisements are cheap and it helps the company in mass reach. Advertisements can be made using newspapers, the internet, television, radio, etc.
Direct Selling:
Direct Selling is a promotional activity when the company entrusts agents with the product and the agents travel from door to door and sell the product.
Online Promotion:
Online Promotion is the promotion done by the company with the use of the internet. This includes email marketing, advertisements on the internet, etc.
Major Difference among Advertising, Publicity and Promotion
Parameters of Comparison
Advertising
Publicity
Promotion
Definition
It is a paid-up marketing one-way communication, which shows your brand either visually or in written form.
Publicity is an action which is engrossed by the media in the eyes of the public.
Promotion is a method of informing their targeted audiences about the products and urging them to make a purchase at the spur of the moment.
Types
There are various types of advertisement such as- Television, online, outdoor, radio, newspaper, Cinema and magazines advertisement.
News, Digital Activities, Social Campaign, Press meeting for inauguration of the product, Social efforts and product release or offers etc.
Direct promotion, Direct selling, Online promotion, Public Relation (PR), Advertisement and sales promotion.
Advantages
Entice watcher that leads sales, Consumer awareness, Fights competitions, introduction of new products to markets and Wide coverage of brands.
Low-cost, augment Credibility among buyers, provide informative and draws audiences attention.
Introduce new products to its users, Generate new leads, Immediate returns, Better control, Ameliorate Public image and Enhance large scale production.
Disadvantages
Advertising cost sky-high, impersonal, lacks flexibility and one-way communication. Discourage small businesses who can’t afford to cast an advertisement.
Lack of control if ignomable is framed against the company, Cost high in case of any press meeting is arranged.
Expensive, Tarbish Brand Image and Short-term orientation that engenders ambiguity about the products.
Examples
You encounter Banner or poster in the middle of travelling somewhere likewise; a person opening his mouth wide to have a bite of Mcdonalds burger.
When you step out, you hear vegetable vendors trying to sell their products by shouting loud in order to engross buyers.
If you go to a fast food restaurant and as a regular customer you get a promotion availability ‘Buy One Get One’.
Conclusion
Promotion, Publicity, Advertising are done mainly to create awareness of the product and coax the consumers in choosing the product among the competing brand’s products.
Both Advertising and Publicity are a form of Promotion. In this era, where consumers are flooded with a lot of choices, it is essential for a company to advertise and publicize its product and brand and use these promotion methods to survive and flourish in any industry.
FAQ
What is the most effective promotional tool?
According to numerous studies calendars and notepads are the most effective promotional tools.
What are the tools of publicity?
Media relations, Social media, Newsletters, and Brochures and catalogues are some of the tools you can use for publicity.
What is the most expensive promotion tool?
Personal selling is considered as the most expensive promotion tool. As it involves training costs.
Abinaya Arangarajan
