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  • Business Model of Adani Group: Looking Closely at How Adani Group Makes Money

    India is a huge market for almost all types of products and services. The private players play a pivotal role in fulfilling the needs of this gigantic population. The business market of these private companies is growing huge day by day with the increase in demand for goods and services. Earlier, if a person wanted to buy a packet of edible oil, he might have 3-4 varieties. But now, it has increased to 30-40. The actual competition comes to the limelight, and only the superior brands providing the best quality survive here.

    The Adani Group of companies is one of the largest private companies in India. It has a global presence in almost 50 countries. The Chairman of the Adani group is Gautam Adani. He is even one of the richest people in India. Adani group’s widespread business includes airport and seaport management, coal mining, power generation, Renewable energy production, edible oil production, food processing, etc. The company has its headquarters in Ahmedabad in the state of Gujarat in India.

    About Adani Group
    Business Model of Adani Group
    What’s unique about Adani Group’s Business Model
    How does Adani Group make money?
    Conclusion
    FAQs

    Business Strategies of Adani Group

    About Adani Group

    Gautam Adani | Founder of Adani Group
    Gautam Adani | Founder of Adani Group

    Adani Group of companies came into existence in 1988 by Gautam Adani. He is also the Chairman of the group. Adani operates across India and overseas in several businesses such as Renewable energy production, maintaining port facilities, oil and gas production, mining, and food processing. The group is a private conglomerate with nearly 17,000+ employees in the year 2021. In April 2021, the company crossed 100 billion dollars in market capitalization.

    The Adani Group operates coal mines in India. In addition to that, it also owns seaports such as Mundra port, Krishnapatnam port, Hazira port, etc. The group owns several solar farms in the country. These farms produce enormous amounts of electricity. Adani took up the responsibility of the operation of several airports in India- Jaipur, Guwahati, etc. The Adani group operates several Special economic zones in the country near to its seaports. The group is also involved in defence equipment manufacturing with its facility in Hyderabad. Apart from India, Australia is also one of the primary locations for the business operations of the Adani group. There are several other facilities in different countries.

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    The Adani group is an Indian multinational conglomerate with a revenue of $12 billion known for its businesses like coal trading and mining, logistics, etc.
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    –

    Adani Group products and Services include:

    Adani Group Products
    Adani Group Products
    • Edible oil and food processing: Adani Wilmar produces the famous edible oil Fortune. It is the first choice of millions of Indians. Also, other food products under the brand name Adani Wilmar are Soyabean, rice, pulses, etc.
    • Adani Oil and Gas: Adani works jointly with Indian Oil works under the name of IndianOil-Adani Gas Pvt. Ltd. Also, Adani owns the Adani Total Gas system that connects cities as networks for the distribution of CNG and PNG.
    • Renewable Resources: Adani group Operates Adani Green Energy Ltd that operates solar parks and Wind farms in India. It provides pollution-free green energy-generated electricity to thousands of households.
    • Adani ports and logistics: Adani owns India’s largest private seaport Mundra Port that operates the world’s largest coal terminal. Adani provides logistics facilities to millions of tonnes of goods through sea routes as well as Land routes. Adani SEZ extends economic support to the country.
    • Mining: Adani operates Coal and iron ore mines. These mines produce valuable minerals that find utilization for power generation in thermal power plants and Steel production in Steel plants.

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    –

    Adani Group Target Audience:

    The primary consumers and customers of Adani Group is the Middle-class section of the society. They include the customers who purchase food products of Adani Group such as edible oils and Soya chunks. But, the Adani group works with large companies and the government. The deals in mining, oils and gases, Renewable energy, defence equipment are possible with the government and private entities. Then the logistics and ground departments of the group supply services to the local public.

    Business Model of Adani Group

    Adani Group Logo
    Adani Group Logo

    Adani Group is an Indian multinational conglomerate. Adani Group has a diverse number of subsidiaries. Each of them has a different kind of Business model. But, the common business model for such a giant company is always aligning with the government’s interests. Adani Group has made some remarkable developments during the reign of many governments. It also follows acquisitions in the case of mining.

    Apart from this, the rise in demand for renewable energy is fulfilled primarily by Adani in India as Adani owns chief solar properties in the Nation. From major industries to minor industries, the Adani group always tries to invest in a variety of Businesses to strengthen their business empire.

    What’s unique about Adani Group’s Business Model

    The uniqueness of the business model of Adani lies in the following secrets:

    1. The Adani Group witnessed some developments in the stock markets as they became the third country to cross $100 billion in market capitalization.

    2. The uniqueness in Adani’s business model includes a wide variety of businesses that bring profits from different sources as Adani invests in diversified businesses. It balances the profits and losses.

    3. The Adani Group invests in the most profitable businesses such as renewable energy, oils, and gases. It is because these are in growing demand. Targeting the requisite fields of Work always brings profit at one point or the other.

    4. Adani group invests not only in National projects but also in International projects. One such project includes a $7 billion coal mining project in Australia that has gone through high degrees of controversy. However, it turned out to be a highly profitable project for the group. Adani also owns ports in Australia that transports coal in Queensland.

    How does Adani Group make money?

    Adani group has a lot to provide to its customers, from food products to the cooking gas used for cooking them. The company’s chief source of revenue mainly comes from its six key companies. Adani imports coal and edible oils from foreign soils. This trade provides profit to the company as they sell them at bit profitable prices. Also, it owns a vast amount of cargo intake through its ports from which it gets money from shipping companies.

    The Adani group gets orders from the government that leads to profits. It does this by working with the government in the defence and aerospace sector. International investments provide many parts of the revenue as it’s a global conglomerate. So, the overseas profit also matters a lot. Other sources of income mainly come from other diversified businesses in which the company has heavily invested.

    Conclusion

    After the Tatas and the Ambanis, the next name always comes up as Adani Group while counting for the most famous people in diversified businesses. Investing in different sectors always reduces the chances of heavy losses. It is because the sources of profits when maintained properly are always more than the one which brings losses. Adani group will expand further in upcoming years and the business empire of Adani will expand more and more with this pace of success.

    FAQs

    Who is the owner of Adani Group?

    Gautam Adani is the owner of Adani Group.

    What does Adani group do?

    Adani Group operates in various sectors like:

    • Edible oil and food processing
    • Oil and Gas
    • Renewable Resources
    • Ports and logistics
    • Mining

    What is the number of employees in Adani Group?

    There are around 17,000 employees working for Adani Group.

    What are the subsidiaries of Adani Group?

    Companies listed under Adani Group are:

    • Adani Enterprises Ltd
    • Adani Ports and SEZ Ltd
    • Adani Total Gas Ltd
    • Adani Green Energy Ltd
    • Adani Transmission Ltd
    • Adani Power Ltd

  • List of Brand Endorsed by Gigi Hadid

    Gigi Hadid is currently one of the top models who has walked numerous runways for the biggest designers and is in demand in the advertising world. Gigi Hadid (born as Jelena Noura Hadid) is a A-list American model who has achieved success by appearing on many international fashion magazines covers over the years. She has won many awards such as British Fashion Awards’ International Model of the Year and Daily Front Row’s Model of the Year.

    In 2014, Gigi made her modelling debut in the 50 models ranking at Models.com. She hails from a family full of models as both her siblings Bella Hadid, Anwar Hadid and their mother Yolanda Hadid are top models and celebrities.

    The supermodel has walked for Fashion designers like March Jacobs, Chanel, Michael Kors, Jean Paul Gaultier, Versace, Elie Saab, Fendi, Mark Jacobs, Fenty, Tommy Hilfiger, Giambattista Valli, Balmain, Miu Miu, Max Mara, etc. And has appeared on the covers of fashion magazines such as Vogue (USA, France, Italy, Britain, Japan, Spain, Australia, Brazil, Germany, China and even Netherlands), Schön!, Numéro, Allure, Teen Vogue,  The Wall Street Journal, Elle, Dazed and Harper’s Bazaar , among others.

    Gigi Hadid has done editorial shoots for magazine including VMAN, Elle, Grazia, Cleo, Sports Illustrated, Paper Magazine, Vanity Fair, V Magazine and many more.

    Another achievement in her modeling career is that she has walked for Victoria’s Secret Fashion Shows over three times. According to Forbes, Gigi Hadid is currently one of the highest-paid models in the world and has even hosted the American Music Awards. The model has appeared in shows like Housewives of Beverly Hills, Masterchef, Lip Sync Battle, Ru Pauls Drag Race, and music videos of artists such as Taylor Swift, Zayn Malik, DNCE, Calvin Harris, etc.

    Gigi Hadid has estimated net worth of $29 million, which has increased exponentially in the recent years. Gigi is one of the top influencers on social media due to her massive fan following and is known to charge brands over $125,000-$300,000 per post for endorsements. She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Michael Kors, Vogue Eyewear, etc.

    Maybelline
    Tommy Hilfiger
    Messika
    Moshino
    BMW
    Reebok
    Michael Kors
    Vogue Eyewear
    Frequently Asked Questions

    Here are the List of brands endorsed by Gigi Hadid

    Maybelline

    Maybelline is a popular American multinational cosmetics company that manufactures cosmetics, skin care, fragrance and personal care products. The company has its headquarters in New York and is a subsidiary of the cosmetic major L’Oreal since 1996. Maybelline was initially founded by Thomas Lyle Williams in 1915 and is currently available in over 129 countries around the world.

    This globally known cosmetics brand offers over 200 products and combines technologically advanced formulas in order to create affordable for young generation. Maybelline signed Gigi Hadid as its brand ambassador in 2015, the model has since then been the face of the brand and appeared in multiple ad campaigns.

    The model even made a collaboration #GigixMaybelline with the brand which included a makeup palette named jetsetter. This collection was Maybelline’s first premium offering, with a higher price point, upscale packaging, but it still became an instant hit as it contained many basic make up items into one palette like eyeshadow, concealer, blush, bronzer, highlighter, mascara and lip balm.

    Tommy Hilfiger

    Tommy Hilfiger is a leader in making premium clothing with its headquarters based in Amsterdam, Netherlands. The company manufactures apparel, footwear, accessories and home furnishings and is currently has more than 2000 stores in over 100 countries. The company was started by Tommy Hilfiger in 1985 and was acquired by PVH Corp in 2010.

    Over the years Tommy Hilfiger has delivered premium styling and quality to become one of the world’s most recognized lifestyle brands. Since 1985, The brand has been a pioneer of creating the classic style that was inspired by iconic pop culture and American heritage. Which is why the tommy Hilfiger also collaborated with Gigi Hadid to create a collection for autumn 2016.

    The collection included sportwear, shoes, accessories, a new fragrance for women and combined her unique style with the more classic signature Hilfiger touch. The model also became the brand ambassador for the brand the same year and has been featured on its fashion shows and ad campaigns for the brand. Commenting on the collaboration, the iconic designer said that Gigi is the definition of todays tommy girl as her personality is magnetic and optimistic along with her style which is confident, effortless and cool.

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    Messika

    Messika is a popular French Jeweler that was started by Valérie Messika daughter of the famous diamond merchant André Messika. The company has its headquarters in Paris, France and stands by its core values of enhancing the diamond, pushing the boundaries and to striving continuously for excellence.

    Messika was started in 2005 and currently present in 55 countries, including Russia and in the Middle East, with over 400 points of sale. Gigi Hadid was signed as the brand first brand ambassador. The model collaborated with Messika to create the Move Addiction capsule collection which features 12-pieces of jewellery.

    The price range for this collection for Rings start at around $980 and the high-end range, made up of four pieces, includes a $60,000 choker. Commenting on the collab with Gigi, Valérie Messika said that, she loved working with Gigi as her sense of detail and her discerning eye for fashion completely won her over. She also added that the model was the embodiment of the Messika woman as she is always spontaneous, sunny and bright.

    Moshino

    Moshino is a renowned Luxury fashion brand that has its headquarters based in Milan, Italy. The company was founded in 1983 by Franco Moshino and is currently known for its leather accessories, shoes, luggage and fragrances. The brand became known for its wide range of premium quality products that are innovative, colorful and youthful. The current creative director of Moshino is Jeremy Scott.

    The sisters Gig Hadid and Bella Hadid were signed as endorsers for Moshino spring 2017 multimedia ad campaigns. The campaign shows the siblings wearing a selection from the brand’s new collection which included long gowns, leather, logos and accessory print surrounded by photographers who wore black showing the contrast in colors and designs. The sister have also featured together campaigns for brands like Anna Sui, Chanel, Fendi, Fenty x Puma, Marc Jacobs, Max Mara, Michael Kors, Miu Miu, Versace and Victoria’s Secret.

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    BMW

    BMW also known as Bayerische Motoren Worke, is a pioneer and a leader in manufacturing luxury vehicles and motorcycles. The German multinational company has a history of more than 100 years as it was founded in 1916 with aircraft engines, followed by motorcycles and finally automobiles.  By 2017, BMW became the world 14th largest producer of motor vehicles with 2,279,503 vehicles produced.

    The company also has a history in touring cars, Formula 1, and sports cars. As of now, the BMW Group has over 31 production and assembly facilities in 15 countries. BMW signed Gigi Hadid as its endorser in 2016 as was featured in its first digital campaign for the BMW M2 Coupe. The campaign was called “Eyes on Gigi” and showcases the supermodel in a one-shot stunt.

    Commenting on why they choose the model, Uwe Dreher, head of International Brand Communications BMW said that, Gigi and the M2 are the perfect match as they both have strong personalities with fascinating charisma. While Gigi said that being the face of the campaign was definitely a career highlight for her.

    Reebok

    Reebok is a globally famed clothing and footwear and the subsidiary of a sporting goods major Adidas. The company was founded by J.W Foster and sons in 1895 in Bolton, England. The company is known for its products for fitness, running and CrossFit sportwear. Reebok has its headquarters in Boston with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.

    The brand has also collaborated with many other sports related companies to produce fitness equipment and workouts. In 2018, Reebok signed Gigi Hadid as their brand ambassador. As a part of this deal the supermodel collaborated with the brand to create a collection of sportwear and footwear known as Future Nostalgia.

    This Reebok x Gigi Hadid collection was created after the model had delved into the Reebok archive to revisit key classics of the 1980s and 1990s with new colors and shapes for an updated look. Gigi was also featured in Reebok’s Always Classic Collection wearing a classic Reebok shoes.

    Michael Kors

    Michael Kors is another popular luxury fashion brand that was founded by the fashion designer Michael Kors in 1981. The company is said to have an annual revenue of over $4 billion and it known for its jewellery, fragrances and footwear. Michael Kors currently has over 1,299 stores and more than 17,700 thousand employees around the world.

    In a survey done,  Michael Kors was revealed to the third most preferred watch brand amongst upper-income teens in the United States, following Rolex and Apple.

    In 2019, the brand signed Gigi Hadid as its brand ambassador, the model was featured in its ad campaign for its fragrance called Wonderlust. In the campaign Gigi Hadid and Mikeal Kors can be seen having fun in the exotic island of Turks and Caicos. According to Michael Kors, Gigi Hadid has all qualities one requires in a travel partner, making her the perfect face for the fragrance.

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    Vogue Eyewear

    Vogue Eyewear is upcoming eyewear company that was acquired by Luxottica in 1990. The company offers a wide variety eyewear collection which reflects the dominant fashion trends at an affordable price. In 2017, Vogue Eyewear signed Gigi Hadid as its brand ambassador, since then the model has been featured in the brand’s ad campaigns.

    Gigi Hadid also made a collaboration with the brand, the collection included three styles of glasses available in six different colors. In an interview, Vogue described the collection as a take on retro-chic shapes, luminous colors and essential details which give a 90s vibe. This collection was limited and available only on Sunglasses Hut with the starting price being $139.95 each. Hadid also added that she will continue to model and design for the brand.

    Conclusion

    Gigi Hadid began her modelling career when she was barely 2 years old, now she is one of the top super models in the industry. The model is known to be globally relevant as she has a vast social media following as she has over 68 million followers on Instagram and more than 10.3 followers on Twitter.

    Gigi is also one of the highest performing spokesmodels on social media and a global Influencers. This is why Gigi Hadid is rapidly becoming a favorite for campaigns, editorials and covers.

    Frequently Asked Questions

    Who is Gigi Hadid?

    Gigi Hadid is a A-list American Super Model who has achieved success by appearing on many international fashion magazines covers and walking for numerous fashion brands over the years.

    What is the net worth of Gigi Hadid?

    The net worth of Gigi Hadid is estimated to be over $29 million in 2021.

    What are the brands endorsed by Gigi Hadid?

    She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Penshoppe, Fendi, Michael Kors, Vogue Eyewear, etc.

    How much does Gigi Hadid charge for brand endorsements?

    Gigi Hadid is known to charge brands over $125,000-$300,000 per post for endorsements.

  • Is Stellar XLM a Good Investment in 2021?

    In the era when cryptocurrencies have taken up the centerstage of the new dawn of the digital economy, there are a plethora of options available to you to invest. However, it is extremely important to be aware of the cryptocurrency that you are planning to invest in and its future implications. It is mainly because of the fact that the world of investment is full of uncertainties and with great rewards come greater risks. In this article, a cryptocurrency named Stellar Lumens is scrutinized to come to a conclusion whether it is a good investment or not.

    What is Stellar?
    What is unique about Stellar?
    What is Lumens?
    How does Stellar work?
    Why is Stellar a good Investment?
    Things to Note about Stellar
    Where to Buy Stellar Lumens?
    FAQ

    What is Stellar?

    Stellar is an open-source network for currencies and payment where it is possible to create, send and trade digital representations of all forms of money—dollars, pesos, Bitcoin and what not. It was incubated in 2014 and was launched in 2015.

    It aims to bring together all of the world’s financial systems under a single network. They have designed it in a way that is suitable for the users in developing countries as well. It had added to Stellar’s popularity significantly.

    The decentralised network of Stellar is spread across multiple servers like any other platforms that makes use of blockchain technology. It has no single owner, but is owned by the public.

    What is unique about Stellar?

    It uses blockchain technology to complete its transaction. Being a decentralized network, it handles millions of transactions every day. What makes Stellar unique is its compatibility with the requirements of a common man.

    Unlike traditional blockchain based systems like Ethereum and Bitcoin, Stellar is faster, cheaper and energy efficient. Its end user experience is more like that of cash.

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    What is Lumens?

    Lumens are the native digital currency of Stellar. It requires only a small amount of Lumens to initiate the account and transactions. After that, the platform does not give preference to any one currency.

    Being a decentralized network any kind of currency can be used through Stellar. Its primary intention is to make people’s savings more useful and accessible. It has a built in system which converts money sent through Stellar into desired currency.

    At first the currency is automatically converted to Lumen and then if the recipient is an India, it is converted to India rupee.

    How does Stellar work?

    To cover its basic intention to track ownership, it uses ledger where a network of independent computers cross check each other’s works. Its lack of central authority makes it impossible to tweak the numbers and transactions in Stellar.

    Its efficient algorithm called Stellar Consensus Protocol (SCP) overlooks the process and ensures that everything is in sync. The Stellar ledgers store two important pieces of data for each account. First, how much they own and secondly, what do they plan with this money.

    It is the Nodes that check the ledger and run the core Stellar software. The agreement between the nodes when you initiate a transaction completes it. Hence, Stellar networks are verified by multiple nodes. Their well-documented functions help you proceed with your transactions in ways that you prefer. You are even capable of issuing assets.

    Why is Stellar a good Investment?

    Growth of Stellar has been phenomenal in 2021. It has returned 424.4 percentage year to date. Analysts who have studied the growth of stellar for a long period of time do not see it slowing down in the near future.

    Stellar Growth Chart
    Stellar Growth Chart

    Its current affordable prices and potential to improve makes it ideal as an investment destination. Another reason why Stellar is a good choice for investing is because of its unique upgrades that augments the flexibility of Stellar core and customer based applications.

    Furthermore if Stellar encourages further decentralized applications in its platform it will result in massive increase in the value of Stellar which will make it further profitable for the people who invested in it.

    Another reason why it is preferred amongst prospective investors is because of its simple and low-cost transactions and through it, the accessibility to the global economy.

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    Things to Note about Stellar

    Before you move on to invest large amounts of money in Stellar, remember that there are lots of risks that are associated with such investments. While it provides great incentive and returns also expect that there will be potential risks although lumens has been faring well till date.

    Be sure to analyze your financial stability before making any investment moves. Stay up-to-date with the information regarding Stellar by also having sound information about current market and trends.

    Where to Buy Stellar Lumens?

    Apart from purchasing Lumens directly from the Stellar platform the following are a few places from where you can purchase Lumens

    • Bitfinex
    • Binance
    • GMO Coin
    • NovaDAX
    • Coincheck
    • Bittrex
    • Upbit
    • Huobi
    • Coinbase
    • Kraken
    • Godex

    FAQ

    Can I buy stellar on Coinbase?

    Yes, you can buy, sell, convert, send, receive, or store XLM on Coinbase.

    Is Stellar energy efficient?

    Yes, Stellar is more energy efficient than Bitcoin based systems.

    Who is the founder of Stellar?

    Jed McCaleb is an American programmer and entrepreneur who founded Stellar in 2014.

  • Moosend Review: Email Marketing Tool for Growing Businesses

    Email marketing done right is the fastest way to attract new customers to a business. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.

    Getting more people interested in what you have to offer can mean new leads. Among the several email marketing tools that exist out there, Moosend brings a little extra to the table.

    Moosend is an email marketing platform designed to boost your business growth. It provides core automation features along with templates and even a landing page builder. The platform is highly customizable and simple enough for anyone getting into email marketing. Founded in 2011, Moosend has been helping businesses with their email marketing and landing pages. Focused on helping you design personal emails for customers, the platform has great functionality.

    Features of Moosend
    Pricing of Moosend
    FAQ

    Features of Moosend

    Being a platform designed for email marketing at any scale, Moosend has appealing features. As with any similar tool, Moosend has a vast selection of updated templates for you to choose from. The editor is minimal yet packs in deep customization.

    Apart from that, it does all your basic sorting and automation including email scheduling. Automating and scheduling emails with a mailing list ensures that your emails reach out at the right time. Some of the platforms best features include:

    Email Segmentation

    Moosend allows users to edit, import, and store mailing lists so it’s always there when you need to send out your emails. Lists can be sorted and there’s an option to add custom entries. The listing can also be grouped which is useful if your business deals with a variety of products or services. Opt-in forms can be used to collect user information, feedback, and any specific field.

    Moosend email segmentation options
    Moosend email segmentation options





    Try Moosend now!


    Email Automation

    One of the most crucial features of any popular email marketing tool has to be its automation chains. As a business owner, the ability to create perfectly timed email sequences that generate customer interest means growth.

    Moosend provides users with workflow templates for quick setup. There are onboarding templates with guides and welcomes messages that can be set up to give your customers an initial insight into the business or brand.

    Apart from choosing a premade automation sequence, users have the complete freedom to create their own sequences that suit their needs. The automations work seamlessly and are good to go once set up.

    Triggers are another way to control the automation sequences. Events or automations can be triggered when certain dynamic changes occur. The platform also has a lead score feature that identifies when a visitor can be a potential lead. This combined with the automation tools are sure to boost lead generation and customers for any business.

    A few of the popular Moosend integrations
    A few of the popular Moosend integrations 

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    Landing Page Builder

    Although being an email tool, Moosend has its own built-in landing page builder which makes creating landing pages much easier. The editor is completely customizable and has a template gallery for those who want to set up a quick landing page.

    The UI is easy to use for beginners and the editor requires no coding. Having a landing page can mean more leads and this is exactly why Moosend has its own landing page builder.

    Users are free to use their own domain names for their landing pages. The platform has a WordPress integration to allow for easy imports. Email triggers and automations can be configured easily with Moosend maximizing conversions and helps businesses generate more customers. The drag-and-drop editor makes it easy to modify or create templates fast.

    Moosend template gallery
    Moosend template gallery





    Try Moosend now!


    Tracking and Analytics

    Small changes can make a big difference in marketing and Moosend makes it easy for users to monitor and track their clients. Besides having a Google Analytics integration, Moosend can track stats for both your landing page and emails.

    These include essential stats such as average clicks, traffic, and bounce rates. Users can set up dynamic triggers and automations based on these statistics. The built-in API gives users even more flexibility to manipulate the acquired data. This can be linked to internal systems or any other supported platform.

    Moosend emails can be configured for an A/B Split test campaign from within the dashboard. For a business this is great as getting information directly off customer feedback can guide a campaign in the right direction. Moosend provides many of the features of an analytics platform on its own, making the task much simpler.

    Customer Support

    Moosend has excellent customer support services for all its products. Whether you’re having trouble getting automation setup or hosting your landing page, the support team has you covered.

    The best part is that support is included even for the free plan, which is helpful when getting it set up for the first time. Moosend can also provide you with a dedicated account manager once you upgrade your plans from the free tier.

    The freedom to design, create and automate emails from any device can go a long way for any business looking to generate more leads. If you start experiencing any sort of trouble the 24/7 support team is just a message away.

    Customer support is always appreciated when trying a new platform where things can be confusing and hard to get a hold of. Moosend does a great job with its highly rated customer service.

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    Pricing of Moosend

    Priced in a way that’s affordable to everyone, Moosend has plans depending on the number of subscribers you wish to attend. The Free plan grants you access to all of the platform’s core features except the creation of landing pages up to 1000 subscribers. This is pretty good for small-scale businesses or for people looking to try out the platform before making a purchase.

    The Pro plan is required if you’re looking to have more than 1000 subscribers, which starts at $8/month up to 2000 subscribers. The Pro plan gives the users access to all of the platform’s features including landing pages. The Pro plan can be upgraded according to the number of subscribers that you need to attend to. Moosend even offers a negotiable Enterprise plan for businesses that require to have more than 200k subscribers.

    Moosend is priced in a way that’s too good to pass. If you require an email automation tool that comes with additional benefits like having a landing page builder and analytics then trying Moosend is just a click away.

    The plans can be upgraded at any time if you need to scale or downgrade according to your customer base. Marketing software is usually expensive, making services like Moosend a nice addition to the marketing toolset.

    Moosend basic pricing
    Moosend basic pricing





    Try Moosend now!


    Conclusion

    Email automation is a must-have for digital marketing as it helps push your campaign to new people and further expand your customer base. Moosend is being used by companies like Domino’s , Vogue and organizations like WWF to manage their emails and lead generation. This just shows the reliability and scalability of the platform. Moosend makes it easy for anyone to make effective email marketing campaigns with ease and is certainly worth trying.

    FAQ

    What is Moosend?

    Moosend is an email marketing platform that has core automation features along with templates and even a landing page builder.

    What is the pricing of Moosend?

    Moosend has a free plan that grants you 1000 subscribers, it also has a pro plan priced at $8 up to 2000 subscribers.

    What are some of the alternatives to Moosend?

    MailerLite, ActiveCampaign, GetResponse, Mailchimp, and Campaign Monitor are some of the alternatives to Moosend.

  • The Creative Marketing Strategy of Asian Paints

    We are well-familiar with the popularity of Asian Paints in India. The company was established in 1942 as a paint manufacturing firm. Asian Paints has been the leading paint company for over 70 years, since its establishment.

    Asian Paints is tremendous with its paint quality and apart from that, the company is quite famous and impressive with its colorful advertisements. With this, Asian Paints functions on the incredible marketing strategies that cover up its all grounds of services including place, promotions, price, and product. The marketing strategies of Asian Paints are very impressive as it has kept the company on top, always.

    Asian Paints is headquartered in Mumbai, India, and is known as the third-largest paint company across Asia. Its services operate in more than 19 countries under various subsidiaries. Asian Paints has its subsidiaries established in numerous countries, which are titled APCO, PPG Asian Paints, Sleek Kitchens, Kadisco, Berger, Taubmans, Scib Paints, and many more.

    The company has optimized its marketing strategies in a very competitive way and presented the company with a very strong market position. Asian Paints manufactures its paints in a very distinct manner of categories in various forms such as decoration, industrial segments, and automotive. In this article, we’ll be discussing the marketing strategies of Asian Paints. Let’s get started!

    Product Marketing Strategy of Asian Paints
    Place Strategy of Asian Paints
    Promotion Strategy of Asian Paints
    Price Strategy of Asian Paints
    FAQ

    Product Marketing Strategy of Asian Paints

    Asian Paints majorly focuses on manufacturing products that are decorative and of great quality. Its key product is industrial paint. Alongside, the company produces paint solutions and services for homes.

    Asian Paints manufactures products for not only one category of audience, in fact, but the company sells its products to various segments of customers through targeting strategies. We have described some of its specialized products and their target audience right below:

    • Apcolite, tractor distemper, and tractor emulsion target the customers from the economy segment.
    • Asian Paints Royale targets its customers from the premium segment.

    Moreover, the company also offers undercoats, coatings, putties, and primers along with its other services. Therefore, Asian Paints provides a complete package of painting solutions along with appliances and tools.

    Place Strategy of Asian Paints

    Asian Paints is quite famous on the global level also. The company operates in many countries across the globe. Asian Paints optimizes its place strategy through 5 regions network including the Caribbean region, the South Pacific region, the Middle East region, South East Asia, and South Asia. Asian Paints holds a wide distribution network with a strong market position.

    Asian Paints provides an open-door and flexible policy for dealers for getting into the retail market and work on marketing and distribution nationally. The company is India’s largest paint company whose manufacturing factories are established in many countries.

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    Promotion Strategy of Asian Paints

    Asian Paints has optimized its features and services entirely for market promotion. The company uses great innovative techniques and taglines to promote its products to a specific segment of customers. It uses taglines to catch the eyes and ears of its target audience and they would reach out immediately.

    Through this strategy, Asian Paints receives great customer support and sales. Along with this, the company advertises its products through various channels to reach out to customers.

    Since its establishment, the company’s advertising part has become more substantial and majorly focused on brand awareness. Asian Paints has signed with various prominent celebrities in India such as Deepika Padukone, Ranbir Kapoor, and Rahul Dravid as its brand ambassador.

    Asian Paints organizes various campaigns and social media contests to promote its products and attract more audiences.

    The company’s website provides the customers with the features of uploading their pictures with their walls painted by Asian Paints products.

    Price Strategy of Asian Paints

    Asian Paints promises quality and standard products that’s why it keeps its pricing higher than its competitors.

    However, its products are manufactured for different segments of the audience so that there wouldn’t be an issue of price. Such as its premium products which are specialized for high-income people and medium and economic segment of customers, the company offers different products at the best pricing.

    Besides, its price segments also vary based on the raw material used in the product and its features. Asian Paints offers paint’s discount offers for its customers at high pricing. The company’s painting consultancy services are pretty much higher than the painting service providers.

    Asian Paints marketing strategy isn’t based only on its products, price, or promotion. The company optimizes its marketing strategy through segmentation, positioning, competition z targeting, and analysis.

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    Conclusion

    Asian Paints is the leading paint company across India and is known as the third-largest across Asia. The company made an annual revenue of around INR US$2.9 billion in 2020. Its paint products are categorized into various segments such as innovative, automotive, decorative, and industrial.

    Alongside, Asian Paints provides painting equipment also including wood primers, strainers, wall primers, and putty. Asian Paints holds a very strong position in the market and with its current marketing strategies, the company is set to achieve more heights of success.

    FAQ

    Who is the founder of Asian Paints?

    Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil founded Asian Paints in 1942.

    Is Asian Paints and Indian company?

    Yes, Asian Paints is an Indian company founded in 1942 by Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil.

    What is the revenue of Asian Paints?

    The revenue of Asian Paints is US$2.9 billion as of 2020.

  • Story of Mukund Mohan and his Fraud | Who is Mukund Mohan?

    Mukund Mohan is a 48 year old Indian American Tech Executive and Investor that has been sentenced for perpetuating a scheme to fraudulently obtaining more than $1.8 million worth of Covid 19 disaster relief loans. Mukund Mohan was sentenced to a two-year prison on 25th August by the Western District of Washington. Mukund Mohan is a former Amazon, Microsoft Ventures executive and well-known curator at Vangal.

    Before getting caught, Mukund Mohan was a well-known angel investor who was based in Clyde Hill of Washington state. Mukund Mohan completed his education in Computer Science at Mysore University, India and then rose to become the Director of Engineering at Microsoft in America. After that Mohan became an entrepreneur in Bengaluru and also claimed to be the founder of over five companies.

    How Mukund Mohan claimed the Covid 19 Relief Funds
    The charges against Mukund Mohan
    Mukund Mohan’s past claims for fame
    Frequently Asked Questions

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    How Mukund Mohan claimed the Covid 19 Relief Funds

    To cover up the fraud, the infamous investor was known to have submitted fake and altered documents, which also included fake federal tax filing and incorporation documents with altered information. Mohan initially wanted over $5.5 million through eight fraudulent disaster loan applications and in order to claim these benefits, the fake documents included tax filling of six companies are Zuput, GitGrow, Vangal, Expect Success, Mahenjo Inc and Zigantic LLC.

    Only five out of the eight fraudulent loan applications were approved, bringing the total up to $1.8 million. According to sources, the funds were taken in order to help small startups retain their workers during the difficult time of the Covid 19 Pandemic where small startups would not have a steady capital flow. Mohan was arrested in the month of July 2020, for forging fake and altered documents in order to acquire over $5.5 million from Covid relief funds.

    Mukund Mohan giving a speech

    Based on the complaints, one particular company he applied loans for with misleading statements and false documents was Mohenjo. This company was purchased by Mohan in May 2020, which at the time did not have any employees or business activities. But according to Mohan’s fake documents the company was said to be in operation from the year 2019 and had employees for whom the company paid millions of dollars for employers salaries and payroll taxes.

    Mukund Mohan went on to plead on his blog on 14th August 2020 saying that,

    “I hurt people who trusted me, believed in me, and now are beside themselves. Unfortunately, I cannot talk about the details given the legal circumstances, but I truly apologise… I own my mistake, and now I have to course correct. Seeking help is what I am doing. I think the road ahead, though, will be very long,” Mukund Mohan.

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    The charges against Mukund Mohan

    Mukund Mohan is now accused of perpetuating a scheme to obtain Covid-19 disaster relief loans guaranteed by the Small Business Administration through the Economic Injury Disaster Loan and Paycheck Protection Program which are under the Coronavirus Aid, Relief and Economic Security (CARES) Act.

    According to the press release of the United States Department of Justice, the techie has now been ordered to pay a fine of $100,000 and $1,786,357 in restitution. Mohan is now pleading guilty to wire fraud and money laundering with regard to his scheme of obtaining over $5.5 million under the Coronavirus Aid, Relief and Economic Security (CARES) Act.

    Mukund Mohan’s past claims for fame

    This was not the first time Mukund Mohan has been involved with fraud cases, malpractices and fraudulent claims. From 2008 to 2012, Mohan had also made false claims of being a co-founder of over five startups, investing in 11 companies personally and three other companies through Napkin Stage (an investment firm).

    Out of the five startups that were said to be found by him, four startups excluding BuzzGain failed as they didn’t raise any funds. Whereas out of the three other companies said to be funded via Napkin Stage, ChargeBee and SignEasy clarified by saying that Napkin Stage was only an advisor and did not fund them.

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    Frequently Asked Questions

    Who is Mukund Mohan?

    Mukund Mohan is a 48-year-old Indian American Tech Executive and a well known Angel Investor.

    What did Mukund Mohan get caught for?

    Mukund Mohan got sentenced for perpetuating a scheme to fraudulently obtaining more than $1.8 million worth of Covid 19 disaster relief loans.

    What are the charges against Mukund Mohan?

    Mukund Mohan has been sentenced to two years in prison and has been ordered to pay a fine of $100,000 and $1,786,357 in restitution.

  • DuckDuckGo Business Model | How does DuckDuckGo makes money

    What if your personal search on the internet gets leaked? These days, we might not know what could happen next, with one touch of your fingerprints leads to a terrible episode. Hackers are well known about this fact in misleading the given information with just one click on the history of our personal search engine.

    For instance, if you’re ferreting, how do you deposit money in the bank? On google, then the next time, you may get an email regarding the question you have searched on Google. Later, the mail asks you to do the Call to Action in the mail, then without any second thoughts, you would go and click for the mail. And next your account in which you are planning to deposit a hefty amount gets hacked.

    That’s wherein an internet privacy company- DuckDuckGo on 25th September 2008 with an intention to safeguards your personal information under your control and conditions without any tradeoffs.

    DuckDuckGo has developed as an idea for a better search engine that risks its terms to protect your personal information on the internet. In the world, Google tracks down our private stuff, where DuckDuckGo comes in with an audacious move to challenge the hacker by protecting our search history with the help of its own private search engine. Moreover, DuckDuckGo plays as an anonymous website in order to impede user’s private search into the public.

    Where does DuckDuckGo operate
    Main Product and Services of DuckDuckGo
    Target Audience of DuckDuckGo
    Business Model of DuckDuckGo
    How does DuckDuckGo makes money?
    FAQ

    Where does DuckDuckGo operate

    DuckDuckGo commenced its operation in 2008, where its headquarters are located in Paoli, Pennsylvania, United States. The company was founded by Gabriel Weinberg and renders services worldwide.

    Main Product and Services of DuckDuckGo

    DuckDuckGo has a search engine that bestows utmost service to protect your personal information to an indefinite extent. DuckDuckGo guards the searcher’s privacy without any trade-off and eliminates the filter bubble of personalized search results.

    Recently; DuckDuckGo introduced Email Protection, as email plays a vital role in opening a Google account and ultimately shows what stuff you have looked on Google, comes as a suggestion in your email account. This could be done with the help of DuckDuckGo Email protection by hiding your address.

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    Target Audience of DuckDuckGo

    DuckDuckGo plays the protective card in many searchers, without getting into the wrong hands. Their only ultimate aim is to protect the personal information, which has been ferreted by the users generally on the internet. So, DuckDuckGo proposes to earn the trust and confidence of internet users.

    Business Model of DuckDuckGo

    DuckDuckGo doesn’t store any personal information about people’s search as well as take utmost care in protecting people’s search. The company uses its search engine to create buzz, where your search history relies upon DuckDuckGo.

    Besides, DuckDuckGo established an alternative search engine and also generates additional apps to protect your private stuff from Google, Facebook, WhatsApp and other possible tracker apps.

    You may wonder, how does DuckDuckGo earn revenue out of this? The answer is Advertisement and anonymous affiliate.

    DuckDuckGo sells advertisements directly based on the user’s interest and spurns the method of hyper-targeted advertising systems of Google and Facebook.

    On the other hand, DuckDuckGo earns revenue in terms of having an affiliate relationship with other unbeknownst companies to spike their business technology requirements.

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    How does DuckDuckGo makes money?

    DuckDuckGo being a search engine earns its revenue from the number of searches they get on their platform. But the unique feature of its business model mainly focuses on advertising and commission or affiliate programs.

    Advertising

    DuckDuckGo earns money from advertisements without jeopardizing the privacy of its users by sending advertisements from the keywords typed on the search bar. They do not show targeted advertisements based on search history, web history or interests of a person. The user is also given an option to disable the advertisement showing on the page.

    Affiliate Marketing

    DuckDuckGo uses affiliate marketing to earn more profits. The company uses Amazon and eBay affiliate programs to earn. When people use DuckDuckGo to go to the Amazon site and buy a product, DuckDuckGo receives an affiliate commission from Amazon.

    The Amazon Commission rate ranges from 1-10 per cent based on the product category. The eBay partner program gives 1-6 percent commission to DuckDuckGo on purchase.

    The value earned by DuckDuckGo from these revenue forms can’t be calculated or known because the number of people using the search engine isn’t known because of the company’s privacy rules.

    Conclusion

    DuckDuckGo is considered the best search engine that offers privacy to its users. At times privacy is difficult with the usage of the internet and mobile phones that track our location and activity, DuckDuckGo offers its users a chance at privacy. As of March 2021, the company had 97,653,174 searches on an average daily.

    The company doesn’t have stock that is listed, since stockholders would have control over the company and can push to make changes to the belief of the company which is privacy.

    The belief of the company that user privacy is the goal of the company has caught the attention of people who are reeling back to gain their privacy and thus making the search engine gain more traction.

    FAQ

    What is DuckDuckGo?

    DuckDuckGo is a company that deals with internet privacy. It is a completely anonymous search engine that provides the same results to all its users since the search results to its users based on their search history, web history or their interests.

    Who is the founder and owner of DuckDuckGo?

    DuckDuckGo was founded by Gabriel Weinberg in 2008 and the company is headquartered in Paoli, Pennsylvania, United States. Previously, Gabriel Weinberg had launched a social network application which is now defunct, Names Database. He has also drafted a bill called Do-Not-Track Act 2019 for complete privacy protection.

    How does DuckDuckGo make money?

    DuckDuckGo makes money by using two forms of revenue: Advertising and affiliate marketing. Advertising based on the keywords on the search box and affiliate revenue through Amazon and eBay affiliate programs.

  • Mutual Fund Industry in India – Market Size, Major Players, Current Condition

    Nowadays, people are working for future prosperity, where something you have earned in the present will reflect as a beget in the future; that too something huge in return.

    Have you heard of Mutual funds, where a pool of money is collected from many investors to be funded in securities, bonds and other money market instruments? A Mutual fund plays as an investment as well as a company. Mutual funds works, where you as an investor buy a unit of share of a part of the mutual fund say as, portfolio’s value. Therefore, technically, the investor buys partial ownership of the company and its assets.

    If the funded amount showed positive returns which highly depends on the securities the investors decided to buy, then the investors receive profit, while in the case of deprivation in the return; vice-versa. The investor of mutual funds earns their returns in three different ways such as- dividends, Capital gain and a hike on the mutual fund’s scheme.

    Classification of Mutual Funds Industry in India
    Market Size of Mutual Fund Industry in India
    Recent changes by SEBI in the Mutual Fund Industry in India
    Major Players in the Mutual Fund Industry in India
    Current Condition of the Mutual Fund Industry in India
    FAQ

    Classification of Mutual Funds Industry in India

    Equity Funds:

    Most prevalent mutual fund schemes in India where investors participate in stock markets in the long run because the return in those markets is comparable high to others.

    Sector-specific fund

    These mutual funds have high risk in terms of high potential return, where the investors fund their money in specific sector segments such as mining, banking, infrastructure etc.

    Index funds

    Index mutual funds are a medium risk factor, to those who don’t want any fund manager to manage their returns.

    Tax saving funds

    These funds are a tax deduction, where these investments have a 3 year lock-in period that plays as tax benefits to the investors.

    Debt Funds

    These ilk of mutual funds are credit risk, which has a low-risk appetite as well as low outcome. Debt funds are suitable for those investors who are coveting steady income from the fixed investment such as Government bonds or debentures.

    Money Market Funds

    Investors who are seeking reasonable returns in the investment over a short period of time can enroll into money market funds. Moreover, it has a low-risk factor where the return comes in liquid form so it will be a reasonable return on investments.

    Hybrid Funds

    It is similar to Balanced funds, despite the proportion of equity assets being juxtaposed to balanced funds. This kind of mutual fund is highly recommended to retired or geriatric who expect low risks.

    Balanced Funds

    Balanced mutual funds divide the investment between equity and debt mutual funds, where moderate returns with comparatively low risk vary according to the market risks.

    Open-ended funds:

    Here, the investor can enter, redeem or exit at any point in time because an open-ended mutual fund doesn’t have any fixed maturity period

    Close-ended funds

    Close-ended funds have a fixed maturity date, so the investors can only enter into the market during the initial period of any mutual funds scheme known as the new fund offer; Furthermore, their investment can be redeemed only when the maturity period expires.

    Gilt funds

    These mutual funds invest only in Government securities, which has no credit risk associated with their investment but has a high interest risk rate.

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    Market Size of Mutual Fund Industry in India

    Mutual fund value as a part of individual wealth in financial assets
    Mutual fund value as a part of individual wealth in financial assets

    The mutual fund industry in India was established back in the year 1963 at the launch of Unit Trust of India by the Government of India. The first very step to the millennials happened in 1964, where UTI introduced the first mutual fund scheme in India and public sector enterprises likewise SBI, Punjab National Bank, Indian Bank, and Bank of Baroda entered the scheme, which was worth 6,700 Crores at the end of 1988.

    After a great heyday in India regarding mutual funds, the industry colluded to open a portal for the private sector and by 1993 onwards India has burgeoned in the Mutual fund Industry.

    According to the statistics, it is reported that the Indian mutual fund industry had assets under management of 31.43 trillion as of March 2021 which resulted in a jump of 41% in fiscal 2021.

    Recent changes by SEBI in the Mutual Fund Industry in India

    In June 2021, some amendments were made to SEBI regulation 1996, where they should comply with those new rules of the mutual funds’ stated by 1st September 2021. The mutual fund is required to share details of risk, performance, outcomes, portfolio to investors only for the scheme they have invested in.

    Major Players in the Mutual Fund Industry in India

    The money invested in the mutual funds is managed and the schemes are operated as per the regulations of mutual funds by entities registered under the companies act for this specific purpose and they are known as Asset Management Companies. The major AMC offering services in India 2021 are:

    • SBI Mutual Fund
    • HDFC Mutual Fund
    • ICICI Prudential Mutual Fund
    • Reliance Mutual Fund
    • Aditya Birla Sun Life Mutual Fund

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    Current Condition of the Mutual Fund Industry in India

    The Mutual Fund Industry’s Assets Under Management (AUM) saw a rise of 41 per cent in FY 2021. As of 30th June 2021, the AUM was valued at INR 33.67 trillion. In fiscal 2021, the biggest attraction was the corporate bond funds with net inflows of INR 3,299 crore. The highest net outflows of INR 28.923 crore were seen in credit risk funds.

    Conclusion

    Indian People are big fans of Cricket and the players too. And these cricketers are big fans of Mutual Funds or it seems as they say “mutual funds SAHI HAI!”. The mutual fund industry is rapidly growing and the SAHI HAI campaign that was launched in 2017 has contributed a lot to this growth as people are aware of mutual funds and results in investor education.

    The first quarter of FY 21-22 added 12 lakh investors to the fast-growing mutual fund industry in India. As more people learn about the benefits and security provided by mutual funds, the industry is expected to see favorable growth in the coming years.

    FAQ

    What is the mutual fund industry?

    Mutual Fund Industry are the companies that pool money from various investors and invests the money in securities like stocks, bonds and short term debt. A portfolio is the combined holdings of the mutual fund of the company.

    What is the total revenue of the Mutual Fund Industry in India?

    As of 30 June 2021, the AUM (Assets Under Management) of the Indian mutual fund industry is around INR 33.67 trillion. The AUM of the Indian Mutual fund Industry as of 30 June 2016 was INR 13.81 trillion. The industry has seen a two-fold increase in the span of 5 years.

    Who is governing and regulating the mutual fund industry in India?

    Mutual funds are primarily regulated by the Securities and Exchange Board of India (SEBI). The approval of the Reserve Bank of India (RBI) on a mutual fund is required to provide a guaranteed returns scheme. The Ministry of Finance of India acts as the supervisor of the RBI and SEBI. The mutual funds are regulated by SEBI, RBI, the Companies Act, Indian Trust Act, Stock exchange and the ministry of finance.  

  • Cloudtalk Review: Remote Cloud-based Call Center Software

    Human interaction is a crucial part of sales negotiations. Businesses that take their game seriously are known to have a good investment towards HR. The industries are almost certain to maintain a call center, so that customers talk to humans instead of hearing synthesized speech.

    CloudTalk is a user-friendly cloud-based phone software for sales and support teams. It is widely used by startups, commercial entities, and businesses to enhance customer relations.

    According to a study by MIT business professor James Oldroyd, 80% of sales require five follow-up calls. This is true because customer retention could be one of the most valuable resources a company can have. Having people on the line instead of automated phone calls, helps people make up their minds faster, build trust and feel comfortable with the transaction.

    Features of Cloudtalk
    Pricing of Cloudtalk
    How well does Cloudtalk stack up?
    FAQ

    Features of Cloudtalk

    Cloudtalk, as the name suggests, is a cloud-based call center software that you can access from anywhere. Since the whole platform runs on the web, you can track, monitor, and get notified wherever you are.

    Cloudtalk is perfect for startups and small enterprises that want to build a growing customer network for a prolonged future. The platform comes with essential tools and other features that keep you on track with product updates.





    Get started with cloudtalk now


    Voice Features

    Audio being a key factor in phone calls, Cloudtalk provides crystal clear and smooth voice calls and mailboxes. They support number porting as well as international numbers.

    Customers are likely to call a local number as it costs less and is much more reliable. Hence having the ability to maintain international numbers for your business is pretty handy. Text messages/ SMS support exists as well to convey your marketing using traditional means.

    As expected of a call center software it supports call recording, conference calls, call masking, and even toll-free numbers. If it costs you money, it should be worth it and the voice features are worth it for sure.

    Call Tracking Features

    Analytics matter and the more you know about calls the better. Cloudtalk makes sure that calls are always routed to the right agent based on custom criteria. Intelligent call tracking means reliable accuracy. Cloudtalk goes the extra route to make sure that the information you get is reliable and properly routed. Some of these features are:

    • Call flow designer
    • Automated Call Distribution (ACD)
    • Interactive Voice Response (IVR)
    • Skill-based routing
    • Automatic caller ID
    • Intelligent redirection
    • VIP queuing
    • Real-time monitoring
    • Emotion analytics
    VIP queues ensure that customers feel their preference when making calls
    VIP queues ensure that customers feel their preference when making calls

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    Productivity and Organization Features

    When dealing with 100+ customers a day, it’s important to stay organized. Timely follow-up calls and reminders keep your customers coming back to you. Cloudtalk lets you call anyone on your contact list instantly through the web at any time without any delay.

    Being cloud-based, calls can be made from any device through the web dashboard as long as you’ve got a mic. Modern platforms have an edge in terms of automation. CloudTalk’s flagship feature Smart dialer, automatically compiles a list of numbers and lets you automatically call through them with a single click.

    Maintaining phone calls without any interruptions is made easier with their warm transfer and smart mailbox features. Convenience is assured with the option to add numbers to a blacklist and has custom tags and notes on each number for better recognition.





    Get started with cloudtalk now


    Integration Features

    The API extends accessibility since most of the collected data can be used externally through integrations. The platform already supports integrations with popular CRMs and services like Hubspot, Shopify, and Pipedrive.

    If you’re building your own custom platform then getting the data you need will probably require a few hours. Having an SQL exporter Cloudtalk saves you the trouble of doing so yourself. Intelligent automation is also part of the extensive API capabilities, allowing you to modify the service to your needs.

    Various integrations and services that work well with Cloudtalk
    Various integrations and services that work well with Cloudtalk

    Keeping your collected data safe is part of the responsibility. The CloudTalk team follows recommendations established by security standards ISO 27001/27002, PCI/DSS, and the OWASP security project. CloudTalk is GDPR compliant. All customer data is partitioned to ensure that it cannot be accessed by other clients or unauthorized persons.

    The platform allows you for unlimited calls and simultaneous calls at no extra cost. The web dashboard is responsive on all devices giving you the freedom to manage and monitor your calls wherever you may be. Features like real-time monitoring and multi-language support make the platform stand out from its competitors.

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    Pricing of Cloudtalk

    The pricing plans are fairly decent with the option to choose between monthly and yearly billing.

    The Starter plan priced at $20/month, provides you with standard features such as call tracking, tracking, and recording.

    The Essential plan at $25/month per user allows the use of most of the platform’s features. You’ll have access to the full API along with custom automation features.

    Last but certainly not the least is the Expert plan at $40/month grants you all the features of the platform. They offer a custom plan as well for businesses that require more support and security. Detailed information on the plans are as seen here:

    Cloudtalk pricing and plans
    Cloudtalk pricing and plans

    How well does Cloudtalk stack up?

    Cloudtalk is amongst many other call center softwares that offer great customer support and similar features. RingCentral is another popular platform chosen by businesses for its friendly support and ease of use. Priced just a bit over Cloudtalk, RingCentral supports video calls as well.

    Having a platform that does both calls and video sounds great on paper but as a call center software, its biggest drawback is the lack of unlimited calls with the starter plan.

    It’s safe to say that Cloudtalk has a competitive edge with the features it offers at just $25 a month, which are cheaper than what most platforms offer.

    Cloudtalk is the fastest growing service for realistic reasons, namely its functionality
    Cloudtalk is the fastest growing service for realistic reasons, namely its functionality





    Get started with cloudtalk now


    Conclusion

    Handling phone calls is a process where you have the potential for making new customers. Telemarketing is still relevant as human behavior mostly remains the same according to research. Cloudtalk is an affordable and easy way to track calls and can help serve businesses, by keeping an eye on customers as part of their CRM.

    FAQ

    What is Cloudtalk?

    CloudTalk is a user-friendly cloud-based phone software for sales and support teams.

    What is the pricing of Cloudtalk?

    The Starter plan priced at $20/month The Essential plan at $25/month and the expert plan is priced at $40/month.

  • Is Amazon Killing Small Businesses? [Case Study]

    The pandemic has transformed the world into a digital one. There has been observed drastic change with the people in the field of shopping. And with such an advancement, people are entirely relying on the internet for any purchasing.

    From household products to festive clothing, everything is available on the Internet and people are purchasing these as well. A wide fraction of people prefer online shopping apps for any purchase.

    Among these, Amazon is one of the most established shopping applications across the world. In fact, Amazon is counted among the triumphant companies that hold the position to beat the consumer and retail industry!

    With the popularity of Amazon, many small businesses consider it quite dominant in the retail industry. People are acknowledging how Amazon’s immense success is causing great loss to small businesses. Whether these are accurate and true, can’t be asserted right away! But a question arises, Is Amazon killing small retail businesses?

    Well, looking back at some previous analytics, this accusation on Amazon isn’t something new. As of 2019, Steven Mnuchin, the United States Treasury Secretary also mentioned that Amazon, being a harm to the retail industry. To discuss this matter briefly, we have presented this case study- Is Amazon killing small businesses? Let’s begin!

    Amazon and Small Businesses
    Consumers’ perspective during the Stay at Home orders
    Amazon’s perspective on being responsible for the downfall of Small businesses
    Modifications by Amazon for Success of Businesses
    FAQ

    Amazon and Small Businesses

    Amazon, being the world’s one of the biggest online shopping companies, managed its way to success even in the dreadful pandemic of 2020. It made a huge profit towards the sales. At the beginning of 2020, Amazon made a profit of $5.2 billion beating its previous record of $2.6 billion in 2019.

    The most significant thing about Amazon’s success is that the company modifies its policies and practices based on the resources and customers’ requirements. The company adjusted its services during the pandemic, that’s why it made such a remarkable profit.

    With the immense success and fame of the company, the accusations on Amazon for killing the small businesses increased more vibrantly. The small businesses entirely blame Amazon for destroying the consumer and retail industry. Many examples and proves came out claiming Amazon for killing the small businesses but, many of these couldn’t be proven accurate.

    Amazon Annual Net Revenue (in billion U.S. Dollars)
    Amazon Annual Net Revenue (in billion U.S. Dollars)

    Consumers’ perspective during the Stay at Home orders

    With the dreadful condition of Covid-19, people have become more cautious with their lifestyle, especially in the shopping part. People across the globe changed their offline shopping techniques into digital ones. And on that note, Amazon experienced massive progress and development. Because of this, Amazon made such a great profit even during the global crisis.

    Amazon spent over $4 billion on further Covid-19 costs. And with this, the company took over various services adaptation. Amazon functions with great strategies and process improvements.

    But even after this, Amazon is considered the destroyer of small businesses. It is highly criticized by the critics in a bewildering manner. But the company believes in helping and driving more audience to the small businesses but not in being a destroyer for them. However, the company remains on the top, regardless of its various accusations.

    No matter how many proofs come out, any company itself cannot be blamed responsible for the downfall of small businesses.

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    Amazon’s perspective on being responsible for the downfall of Small businesses

    On asking about the accusations made on Amazon, Jeff Bezos, the founder and executive chairman of Amazon mentioned in an interview that the company itself holds a very strong and beneficial relationship with its sellers, who are small and medium-sized businesses. Amazon believes in helping the sellers to gain profit and success as it would bring more choices that could actually lower the prices of their products.

    In fact, Amazon works with around 1.5 million small to medium sellers, just in the United States. As the more such sellers would join Amazon, the more benefits the customers will get such as free delivery, shipping, and low prices.

    Although Amazon is affecting the small businesses, it means no harm or demise for them and brought a performance standpoint in the marketing field. Amazon has brought a great advantage in the retail industry as reaching customers has become very easy and profitable.

    With the digitization in every sector, people are becoming more connected with E-commerce platforms. That’s why small and medium-sized businesses are also enrolling in the digital platform as an advanced marketing tool.

    There’s huge competition in the market among established brands and small businesses. And those who would adapt to the changes that come to them will be known as being the biggest.

    Modifications by Amazon for Success of Businesses

    Amazon has taken the retail industry to an advanced level. And with its popularity and services, it has brought absolute convenience for the sellers to reach out to more customers and suppliers. Many concluded this as contraction to the claim made on Amazon.

    It is entirely undeniable that Amazon has basically lifted up the performance level in the retail industry. Due to this only, dozens of independent brands and small businesses are holding the potential to compete with large corporations and established brands.

    As the consumers on the global level are increasing rapidly and so as the digital marketing platforms. People are preferring online shopping more promptly. On that note, small and medium-sized businesses must acknowledge this advancement and work accordingly. This would help them to embrace the changes that come on the way, instead of complaining.

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    Conclusion

    Amazon has worked tremendously to gain the customer’s support and its success. In order to do so, it has widely increased the competition in the retail industry which has not been well received by the small and medium-sized businesses.

    Various claims have been made on Amazon, accusing it of killing the small business. But as it has raised the competition, it has also brought several opportunities for sellers (including small and medium-sized businesses) to reach the customers more frequently and with good services in hand.

    The whole world is digitizing and as people are becoming more reliant on digital sources for any purchase, it’s a great opportunity for small businesses to modify their services and take up the stand with the E-commerce platforms. This would bring immense advantage for the small businesses. Just that, Amazon has accepted the changes that came for it and adapted it as well. That’s why it has grown to be the biggest online shopping company.

    FAQ

    Is Amazon killing small business?

    Amazon is helping small business and retailers. As because of Amazon independent brands and small businesses can compete with large corporations and established brands.

    What impact does Amazon have on small businesses?

    The more sales businesses do the more money Amazon generates. Amazon has also invested more than $30 billion in logistics, tools, services, and employees to help small businesses.

    Do small businesses sell on Amazon?

    Yes, many small businesses are selling their products on Amazon.